Podcasts about online ads

Did your organic traffic dry up? Thinking Facebook Ads will save you? This episode explains why ads rarely fix a failing business — and what to do instead. Perfect for coaches and course creators who want consistent leads and sales. Subscribe for weekly ad strategy tips. Get the Lead Magnet Mastery course for just $17 at marketingwithatwang.com/leads.    

90 Day Facebook Ad Challenge.  You in?

Facebook Ads aren't dead — but they have changed.    In this episode, I break down why Facebook Ads feel harder in 2025, what's still working, and how to fix common mistakes coaches and course creators over 45 are making with ads.  

Wonder why your Facebook ads stink while others seem to do everything right?  Hint: It's not the algorithm, iOS updates, or your Facebook ads strategy - I'm revealing the real reason most lead generation campaigns fail (and how to fix it now).

Struggling to get your Facebook ads to convert? The problem might not be your offer—it's that you don't know your real return on ad spend (ROAS) target. In this episode, I'll show you why chasing a 10x return is unrealistic, and how smart advertisers grow with a 2x–3x ROAS that actually scales.

Want the Facebook ad launch formula that actually works?  I'll show you how to run Facebook ads like a pro instead of burning cash like everyone else - this isn't a Facebook ads tutorial, it's the exact 3-phase strategy behind multiple 6-figure launches.

If you're avoiding Facebook ads, Instagram ads, and Google ads for your digital marketing strategy, then what's your plan for lead generation and social media marketing?  I've got the solution on this episode  

Tired of ads that don't work? Here's why they fail and how to fix them!  If you've ever run Facebook, Google, or YouTube ads and felt like you were just burning money, you're not alone. Most people fail with ads—not because ads don't work, but because they don't have the right approach.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Check out our Data Storytelling scorecard: https://data-storytelling.scoreapp.com In this episode of the podcast, Master Data Storyteller Sam Knowles sits down with Adam Davidson, Head of Data Science at the Advertising Standards Authority (ASA). Adam shares his fascinating journey from CERN's Large Hadron Collider, where he contributed to the search for the Higgs boson, to leading data-driven efforts in advertising regulation.

The Power of Precise Targeting: Online Ads That Hit the Mark

Due to technical issues please enjoy this replay from 1/24/2024 where we have Facebook Funnies. Online Ads and Slang Terms. Please remember to review, rate, and share the podcast and follow us on Facebook, Instagram, and Twitter.

When interest rates rise, inventory wanes and working with buyers gets harder, real estate agents flock to listings. There are so many ways to generate seller leads, from direct mail to calling expireds, but those methods aren't for everyone.  The most effective way for any agent to get leads would have to be online - ads in particular. But in order for this to work, there are some things we have to avoid. For ages, we've been told that speed to lead is the way to go, but when it comes to online lead ads, this might actually put off potential clients. What's the best way to contact these leads? What should we say to them? In this episode, I share how to increase the conversion of your online seller leads.    About Your Host   Greg Harrelson is a real estate agent, coach, trainer and owner of Century 21 The Harrelson Group. He has been in the real estate business for over 20 years and has been professionally trained by coaches like Mike, Matthew, Tom Ferry, Chet Holmes and Tony Robbins. He is in the top 1% of all Realtors nationwide. His goal is to empower his clients with the information necessary to make sound financial decisions while being sensitive to the experience one is looking for in real estate ownership. The Harrelson Group has been the leading office in the Myrtle Beach real estate market for years and they have recently added a new office in Charleston, SC.   Want To Level Up Your Production? (and live anywhere in the Carolinas) Check out www.gregharrelsoncareers.com Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/     Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting. The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time.  To do this well in B2B you need to start by looking at the conversion funnel your customers are going through and understand the pain points they have throughout this funnel. Ready to smash your competitor's PPC out of the park? Timestamps 00:00 — Intro 01:34 — The Buyer Journey 04:21 — Competitor Research 07:33 — Ad Placement 09:57 — Ad Creative You May Also Enjoy… Copy This OVERPOWERED PPC Strategy in 2024 https://exposureninja.com/podcast/extra-038/ The Reason Your PPC Isn't Working | ft. Rebecca Pilkington  https://exposureninja.com/podcast/dojo-15/ The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend https://exposureninja.com/podcast/203/  

How do digital advertisers target people to sell their products? And how much do they really know about us? In a world increasingly lived online, our personal information is a precious resource highly sought after by advertisers.

The European Union's Digital Services Act requires big internet platforms to create searchable public libraries of their ads, allowing researchers to see who an ad is targeting and reaching and what it's urging its audience to do. But a new assessment finds that those libraries are lacking. We dig in. Plus, China’s economy grew faster than expected, but Chinese consumers are still struggling. We’ll also hear how to find reasonably high interest rates on savings.

The European Union's Digital Services Act requires big internet platforms to create searchable public libraries of their ads, allowing researchers to see who an ad is targeting and reaching and what it's urging its audience to do. But a new assessment finds that those libraries are lacking. We dig in. Plus, China’s economy grew faster than expected, but Chinese consumers are still struggling. We’ll also hear how to find reasonably high interest rates on savings.

On today's podcast episode, we discuss what the hell happened—and is happening—to online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:      © 2024 EMARKETER   Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen's 2024 Upfronts Newfronts Guide.  

Did you know that 62% of online advertisers fail because they don't know how to advertise correctly? My next guest has been in the advertising industry for about 20 years and now he has an agency with about 20 people. In this episode, he talks about what channels they use, why most ads fail, how much they charge, and what steps you can take to generate the best results for your own business. Please welcome, Robert Brill. Key Timecodes (00:42) - Show intro and background history (01:09) - Deeper into his background history and business model (05:37) - Understanding his testing phase and other strategies (09:51) - A bit about his clients (11:00) - What type of adds are ideal to start with (13:59) - Few practical tips from the guest (18:03) - What are the main add channels he uses (19:58) - A bit about his TikTok strategies (21:24) - How a company can scale up its advertising (28:52) - Deeper into his digital advertising strategies (30:38) - A key case study from his business experience (33:37) - A key takeaway from the guest (35:20) - What is the worst advice he ever received (35:56) - What is the best advice he ever received (37:45) - Guest contacts Payback Time Podcast A Podcast on Financial Independence. Hosted by Sean Tepper. If you want to learn how to escape the rat race, create passive income, or achieve financial freedom, you've come to the right place. Want to start investing in the stock market with confidence?

Facebook Funnies. Online Ads and Slang Terms. . Please remember to review, rate, and share the podcast and follow us on Facebook, Instagram, and Twitter. Shop Off The Tongue Podcast Network Merch HERE FOLLOW THE OFF THE TONGUE PODCAST NETWORKCLICK HERE The Off The Tongue Podcast Network is: The Greener Grass Podcast Teach a Dummy Podcast Skate Ohio Podcast & Non Profit It's Funny That Makes It Ok Podcast

Ashlee Hohensee, Marketing Manager at P3, joins Michael to discuss the state of online search ads for medical practices and medtech companies, including the prevalence of ads in search results, what to do about competitor ads, and whether it makes sense for your business to bid on branded terms. Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Hosted on Acast. See acast.com/privacy for more information.

Online Ads Can Infect Your Phone & Computer! by Nick Espinosa, Chief Security Fanatic

We have Ryah back on The Yegi Project to talk about her new candle business, Herbs 'n Harlem! She has learned a lot on this new business venture and we are so excited that she has come back to tell us everything. We go over the difference between online and in person marketing and how her experience with vendor markets has been, what it takes to start up a candle business, the importance of discipline when balancing two businesses and more. Any aspiring candle maker or entrepreneur in general will learn a ton from this episode - hope you enjoy! Check out Herbs 'n Harlem: https://herbsnharlem.com Ryah's Instagram: https://www.instagram.com/ryahjay_/ Ryah's original episode: https://youtu.be/CBpfBgUXrnQFollow The Yegi Project on Instagram! https://www.instagram.com/theyegiprojectYegi is a young entrepreneur who has always been curious and hardworking. You can say she has always seen things out of the box and been able to creatively solve difficult problems. Her cool and collective spirit in life and business makes you want to be around her. She thrives on inspiring others and helps others see things from a positive point of view. The Yegi Project, is the podcast for the young entrepreneur who may not know where to start, doesn't have anyone to guide them in the right direction and may not have full support from others. This podcast is called The Yegi “Project” because although Yegi is happy with where she is now, she knows that she still has a lot to do to complete her mission and purpose in this world. She aims to use this podcast to work hard alongside all of you to grow to a point where she can make a lasting change in people's lives and in the world.  If you would like to be a guest on a future episode of The Yegi Project, please email info@yegiproject.comThe Yegi Project is available on Apple Podcasts, Spotify, Stitcher and more!https://linktr.ee/theyegiprojectDisclaimer: This podcast or any other The Yegi Project episodes on this platform or other podcast streaming platforms is not legal business or tax advice. I make this content based on my own experience as a business owner and MBA for educational and entertainment purposes only.

25 days of marketing tips for tow truck drivers we hope these tips help your tow truck company get more clients and make more profits. --- Support this podcast: https://podcasters.spotify.com/pod/show/daniel-latta/support

When Nicole McCullum promoted her real estate school using online ads, she quickly learned how difficult it was to fill her classroom. It was 2004 and the competition was stiff. Determined to crack the code of digital marketing, she began educating herself about Search Engine Optimization (SEO).   She soon found herself immersed in the world of SEO. What started as a desire to generate more ROI from her online ads turned into a new, full-fledged, and highly successful business called Captivate Designs. Nicole is now a preeminent coach, teacher, and public speaker to small businesses seeking to get found online using cutting edge digital marketing strategies and tactics.   In this episode, you get a chance to hear from the SEO maestro herself!   She shares best practices that include:

If you are wondering what advertising mediums to go for next year, you have come to the right place. It is no secret that advertising has become a crowded field and many advertising mediums have high costs and low returns on investment.  Eliminate the advertising mediums with a high cost and low return on investment (ROI) and opt for those with a high ROI to lower your spending and get more clients in the long run. Ads are not just about how many client family members you get. They are also about how much it costs you to acquire a new client family member. In this episode, Teri talks about “space ads,” why you should go for them, and how you can use them more effectively.  Tune in! Key Highlights From The Episode: [0:00] Introduction [1:27] Why Terri recommends space ads and not social media ads [3:00] Preferred location to place your ads in publications  [3:47] Does the size of the ad matter? Find out [5:00] The kind of publications to place your ads in [5:34] What to keep in mind when considering where to place your ad [6:37] Episode wrap up Golden Nuggets:   ~ The cost of ‘space ads' is relatively low; it depends on the publication, the size, and the location you choose. It can fit almost any budget. [01:17] ~ It's not about how many client family members you get from an ad that counts; it's the cost to acquire a new client family member. [01:40] ~ The location of your ad in a publication will make a difference. [03:30] Let me help you grow your coaching business: Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time! Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017. Want More!?Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts Watch all the episodes and more to gain more insight on Youtube: https://www.youtube.com/@coachterri/videos Please connect with me on social:Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/ 

On this week's episode of the MadTech Podcast, Ryan Schumann, global marketing & analytics manager at Lindt, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss Disney's reappointment of Bob Iger as CEO, TikTok's streak of hires in a wilting tech sector, and the unexpectedly high energy consumption of online ads.

Bryan Driscoll has scaled his Real Estat portfolio all within a 5 mile radius using online adevertising. He also has helped several Real Estate Investors scale their business to 7 figures a year using online ads.

This year, I've spent $3,000 on paid ads, and reached 135,723 people, received 150 new email leads, and 47 purchases (that FB accounted for)! Was it worth it? My answer is a clear and resounding YES.If you've never ran an ad before or are hesitant to spend the funds, this episode will help you change your mindset.I'm going to break down two of my favorite ad types that will help you have a successful Q4 and beyond. And if you want to dig into this even more, join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. The first workshop begins October 19th. Resources & LinksAsk me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business.Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. The first workshop begins October 19th. Get on the interest list now to learn more and have a successful giving season.My mastermind is reopening in January! If you're ready to build and launch an impactful monthly donor program in just 3 months, apply here. Episode 18: My Process to Plan and Reach Quarterly GoalsEpisode 28: Why A/B Testing Matters with Social AdsWant to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

Are you a talented artist dreaming of making a living using your passion for music?Then today's episode could be a life-changing one for you.Joining me in today's episode of the Performance Marketer is the founder of Music Hustler, Kristine Mirelle.Kristine is graciously sharing with us how she went from being a starving to a professional musician turned multi-million dollar business owner.Like most aspiring singers, landing a record deal is the primary goal if you want to get into this competitive industry. But in today's generation, you don't only get into it through pure talent. Most of the time, having an entrepreneurial spirit does help you to move the needle.And no one knows that better than Kristine.She built Music Hustler to help independent artists get their breakthroughs even if they didn't sign with any record labels or have a huge fan base.So in today's episode of the Performance Marketer, we're going to talk about...- Kristine's life journey (from being homeless to managing her own business)- how she grew her business using ads- marketing strategies using Survey Detective- and a lot moreAnd she will prove to us that you can make more than just decent money with your musical talent.If you think this is something that would inspire you to take action, then make sure to tune in to today's episode.Let's dive right in!Key Takeaways:Intro (00:00)Meet Kristine Mirelle (01:10)How to take your passion into a business (02:27)Music Hustler's value ladder (10:00)"The ad is equally as important as the offer." (13:06)Which is better - video or static ads? (16:00)Good enough is better than perfect (24:33)You have to have thick skin (29:06)Music Hustler and Survey Detective's collaboration (39:45)Episode wrap-up (52:06)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts! 

Suicide remains the leading cause of death in Australians aged 15 - 44. A trial of ads which pop-up when someone searches suicide-related keywords, encouraging people in distress to seek help, has been hailed as extremely promising.

Are you lighting money on fire with your ads? Running Facebook ads takes time and money, and it is important to learn how to manage your resources while leveraging paid advertising. In this episode of the Onya Mic Podcast learn why ads fail and how to avoid wasting money on ads that don't work.    Here are some things you would not want to miss: Provide a solution and incentivize the action Creative ideas for ads Showcase the overall benefits of your products or services   Get your ideal people to make business with you! See if we can help you achieve your marketing goals. Book your free strategy call today.

Asking for feedback is only the first step of truly hearing what your customers have to say. Instreamatic CEO, Stas Tushinskiy, says his organization is here to “help brands find truth from voice,” and we're here for it. This week on Uncooked, Stas and I are exploring new ways technology is closing the communication gap between and brands and consumers as well as how your organization can strengthen your listening abilities and help loyal customers see the humanity behind your brand. Some highlights of what we cover: How voice ads are creating real-time conversations between customers and brands Why it's important to focus on the “messy middle” of consumer feedback How highly specified feedback creates an opportunity for micro shifts in messaging The new role AI can play in your marketing department About Stas Tushinskiy: Stas Tushinskiy is CEO and Co-Founder of Instreamatic, based in Palo Alto, CA. Prior to Instreamatic, Stas built a leading digital audio ads sales house in Eastern Europe. Connect with Stas on Linkedin: https://www.linkedin.com/in/stas-t/ https://www.linkedin.com/company/instreamatic You can learn more about Instreamatic here: www.instreamatic.com Start a conversation with us using our new Speaky link: https://thespeaky.com/voice/TEVUMCLE/?r=628710 Get your own Speaky link here: thespeaky.com If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com. See omnystudio.com/listener for privacy information.

In this episode, Erik shares what an ad should consist of to be effective and how you can retarget these ads. — Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms. He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America's top managing partners about how they're running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

Former Google ads boss Sridhar Ramaswamy says that we live in a world that seems to give out free content when we use a search engine. But that world comes with a hidden cost--search results that distort what we find and serve advertisers rather than searchers. Ramaswamy talks with EconTalk host Russ Roberts about how Google works and why he started a new search engine, Neeva, with a different business model.

Twitter in the US has been fined $150 million after being accused of illegally using data to help sell ads. We ask Dino Wilkinson, Partner at Clyde & Co. if this will change the landscape of the ad market. Last week we looked at the business of low-cost shuttle between UAE and Qatar but today we look at private jets for the football World Cup with Holger Ostheimer of DC Aviation Al-Futtaim. And, we talk about the rising importance of AI with Naim Yazbeck of Microsoft. Special edition live from the Microsoft HQ  See omnystudio.com/listener for privacy information.

Have you ever searched for something online, only to find an eerily related series of ads popping up at each website you visit afterward? If so, you've encountered the Brave New World of targeted online advertising. But is it a force for good? For ill? Join the guys and special guest Jonathan Strickland as they explore the facts, fiction and controversy surrounding online ads. See omnystudio.com/listener for privacy information.

He is the founder of a digital business development firm that builds sales & marketing growth systems for service-based businesses by using online advertising, SEO, conversion websites, and media. Let's see how he Get up, Dress up, and Show up! CONNECT WITH HIM https://www.ericrebelo.com/  Personal transformation takes time, subscribe now, and let's grow together!  ----------------------------------------­­­­­­­----------------

Peter and Emily Caddell, bizmktg.com's Director of Marketing, discuss the latest trends in online marketing and what's working now. They cover Facebook, Instagram, Google, TikTok, LinkedIn, and what types of ad campaigns are working on each.

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode?  Buy me a coffee...)

Colton Whitney Episode 081 Success from scratch with online ads in a brand-new market -The Lockbox Podcast with Jeffrey Brogger  Colton Whitney started in Las Vegas real estate when he was just 17 years old. He did exceptionally well, but wanted something different from Las Vegas, so he started from ground zero with a move to Orange County, California. The move was humbling with having to start from scratch, not having any contacts, and needing to grow and nurture new relationships.  Colton is the President and CEO of the McClure Group, growing from four to six agents with 100 percent growth each year, and revenue projected to be $100 million this year. Powered by internationally recognized brand, eXp Realty of California, Inc., Colton and his team have the global reach, digital presence and market expertise to help clients achieve individual real estate objectives.  Colton shares his exact methods on how he structured his team, how they work individually and together to give high-touch and personalized service. He also shares how he grew the business with online ads. Highlights include: The success and system for profitable PPC. The various conversion rates when using phone calls, text or other points of contact. Improving social with TikTok expert Zachary Faust. Intentionally listening to experts every day and taking action. Reading The Millionaire Real Estate Agent and understanding how to operate as a business. Learn how to expand and train a team and get out of your own way. Enjoy the show! Connect with Colton: Website: https://www.mcluregroup.com/ Instagram: https://www.instagram.com/colton_whitney/ Connect with Jeff: https://steezy.digital/ Facebook: https://www.facebook.com/jeffrey.brogger  LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/ Twitter: https://twitter.com/jeffbrogger FREE DOWNLOAD: The Ultimate Real Estate Goal Setting Framework This SMART spreadsheet will automatically breakdown the number of phone calls, appointments, or open houses you need in order to achieve your income goal!!! Click below to download this SMART spreadsheet today! https://steezy.digital/ultimate-real-estate-goal-setting-framework Learn more about your ad choices. Visit megaphone.fm/adchoices

Holmberg's Morning Sickness - Brady Report - Thursday August 12, 2021 Learn more about your ad choices. Visit megaphone.fm/adchoices

Gambling can be a fun personal activity but has perils when it comes to business. But all too often, businesses use advertising as a way to attract customers without realizing the full concept that they may be gambling with their profits. Slot machines are the most common casino game played because they are easy and make fun sounds (especially when you win). Scratch-off lottery tickets are readily available and can often seem like easy money. Did you know that the basic odds on a slot machine and a scratch-off are very different? If you put $100 into both, chances are you will leave the slot machine with $90 and only $50 with the scratch-off. Gambling on advertising in business usually takes one or all of these forms: Print Mailings or Ads Facebook Ads Google Ads In this episode, we will explore the fun and games of gambling with advertising and how you can improve your odds with content marketing!