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In the latest episode of "In Systems We Trust," hosted by Marquis Murray, we welcome Gray MacKenzie, the CEO of ZenPilot. Gray is an operations nerd dedicated to helping digital agencies build healthy, productive, and profitable teams. With over a decade of experience, he has successfully streamlined operations for over 2,700 agencies and transformed ZenPilot into ClickUp's largest and highest-rated solutions partner. During the interview, Gray will be discussing agency operations, sharing his expertise in improving quality of life for agency operators and bringing clarity to their workflows. His professional accomplishments range from driving rapid growth for GuavaBox within the HubSpot ecosystem to building their own SaaS platform, DoInbound, which now serves over 500 customers. Gray and his team at ZenPilot are known as the Seal Team 6 of agency operations, providing meticulous project management and process development services. They analyze agency workflows, design tailored systems, train teams, and offer accurate data and insights to drive better decision-making. Discover how ZenPilot takes the guesswork out of agency operations and helps teams achieve better results faster. Join Marquis Murray in this engaging conversation with Gray MacKenzie to learn more about streamlining agency operations, the unique approach of ZenPilot, and the core values that drive their success. Tune in to this episode of "In Systems We Trust" to gain valuable insights and practical strategies for optimizing agency operations and enhancing team productivity. Gray MacKenzie Links Website: zenpilot.com AI Process Builder: AI-Powered Process Builder Worksheet
In this episode, Andrew Dymski walks us through his process for creating beautifully documented processes your entire team can follow. We'll get into the how, who, when, where and why of documenting process, and cover some other great tips for agency scalability along the way. About Andrew Dymski Andrew is a Founder at ZenPilot where he helps marketing agencies buy back time by developing the processes and systems they need to scale without reinventing the wheel for every client. He's also co-host of the Agency Journey podcast where each week he interviews an agency owner, consultant, or author. He's also a founder at GuavaBox, an inbound marketing agency. Formerly he ran DoInbound, a software platform that helped agencies manage their projects and process and is truly a master when it comes to setting agencies up for scale and profitability. Follow Andrew Online Website: https://www.zenpilot.com/ Podcast: https://www.zenpilot.com/inbound-agency-journey Twitter: https://twitter.com/AndrewJDymski Linkedin: https://www.linkedin.com/in/andrewdymski/
In this episode we're joined by Tristan Ruml from Tortuga Marketing. Tristian is a former member of the ZenPilot team. When we were in the midst of our transition from DoInbound to ZenPilot, we had to let Tristan go. This is the story of how he rebounded and discovered an unconventional niche that he loves! Join the community at AgencyJourneyInsiders.com!
Two episodes ago, Gray and Andrew shared the background story on why they decided to pivot from DoInbound and rebrand as ZenPilot. Today, they dig into why agencies struggle to scale. After working with over 950 agencies over the years, the same problems keep coming up. What is the path forward? Listen to this episode to find out ;)
Do you use the Inbound Marketing Gameplan? Gray Mackenzie of DoInbound explains what the Inbound Marketing Gameplan is and how to incorporate it into your own agency.
Do you use the Inbound Marketing Gameplan? Gray Mackenzie of DoInbound explains what the Inbound Marketing Gameplan is and how to incorporate it into your own agency.
Do you have your processes well documented? You should! Andrew Dymski of DoInbound talks about why and how you should document your processes.
Do you have your processes well documented? You should! Andrew Dymski of DoInbound talks about why and how you should document your processes.
Doug, Mike, guest Gray MacKenzie of DoInbound discusss the future of marketing agencies, their role in client success, and how to build for predictable success.
In this episode of Inbound Agency Journey, the DoInbound team recaps their biggest takeaways from INBOUND17 in Boston.
Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Gray MacKenzie, co-founder of Guava Box and DoInbound. Over the last 7 years, Gray has helped businesses grow efficiently by increasing revenue and reducing overhead. They take their combined expertise and tackle the deeper topic of bringing sales and marketing together in a comprehensive revenue strategy. They talk shop as mutual agency owners and discuss inbound in general. His day to day at Guava Box was helping companies create efficient customer acquisition systems to expand. That work led him to create DoInbound, a project and process management tool built specifically for agencies, in 2013. DoInbound helps agencies grow profit, improve client results, and increase team happiness while leveraging proven processes to reduce the typical chaos and inefficiency of agency life. He shares some of his most applicable lessons about leveraging processes to scale marketing and growth efforts. They created a strategy for growing consistency in how inbound services are delivered, which provides more consistency in the results. Gray talks honestly about some of the early mistakes they made in inbound efforts which led them to creating proper sales and marketing standards. As both of their agencies are HubSpot agencies, they discuss their journeys to becoming a content and results driven organizations. They highlight the need for agencies to bring sales and marketing into a documented process for planned company growth. For more conversations within the content marketing industry, Gray also hosts Inbound Agency Journey, the DoInbound podcast. This weekly podcast shares the growth stories of agency owners, tips and tricks shared by actual agency owners. Have more questions? Catch Gray MacKenzie on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of Inbound Agency Journey, Gray and Andrew discuss a new podcast, tips for running a remote team, changes on the DoInbound team.
Today we're talking to Andrew Dymski, the co-founder of a digital agency called GuavaBox, as well as the co-founder of DoInbound, which is an inbound marketing project management process and team management system. With his experience in running agencies and developing software platforms, Andrew is a great person to talk to about his experience as an entrepreneur.
GuavaBox began like many agencies, with strong roots in web design. It didn't take long for Gray MacKenzie and his partner to realize they wanted to go all in with the inbound philosophy and begin partnering with Hubspot, which led to more leads and closing more deals.In this episode hear how GuavaBox developed their own internal process/project management software called DoInbound, which is now their biggest focus. DoInbound exists to help other agencies serve their clients.Jason and Gray discuss several topics, including:- The value of weekly batch days for content production- The choice to use contractors in their business model versus full time employees- Why delegating the sales process too soon didn't work out for GuavaBox- The importance of culture even in a virtual model with contractors- The process of learning who their ideal clients are- Why producing leads for clients isn't enough to help them succeed
Background Today, I’m talking with Andrew Dymski of DoInbound, who shares how to build an agency sales system. Andrew’s company provides the software, processes, and training to build the agency you love. He also ran an agency himself and hosts the Inbound Agency Journey podcast, which is about to hit 100 episodes, so you could... The post Andrew Dymski on How to Build Your Agency Sales System appeared first on Hubstaff Blog.
In episode #15 of the Agency Toolbox podcast, Gray digs into an awesome new reporting app called Databox. Watch the episode to learn about why automating your client and internal reporting is so valuable, hear the 4 primary apps agencies are using for automated reporting, see example agency dashboards, and learn how to set up your agency's reporting inside Databox. Don't forget to subscribe to DoInbound on YouTube and grab the show notes and full details at https://www.doinbound.com/agency-toolbox. The show notes for this individual episode are live here.
In episode #15 of the Agency Toolbox podcast, Gray shares a new tool that he built to make life easier for bloggers, editors, and content creators — the DoInbound Title Formatter.This beautifully-designed tool allows you to instantly capitalize your text correctly, count characters and words, change settings, and copy your results without ever needing to move your fingers from the keyboard.It's a fast and easy way to take of the details without wasting energy thinking about them. Bookmark it today and share it with the content creators you know.Title Formatter Direct LinkSubscribe to the podcast for more great episodes like this and check out bonuses and added features on the official Agency Toolbox blog: https://www.doinbound.com/agency-toolbox
Welcome to Episode #13 of the Agency Toolbox podcast hosted by Gray MacKenzie from DoInbound. In this episode, Gray shares a quick productivity tool for Mac users, especially those working on the iMac or a big screen. Magnet by CrowdCafé is my favorite windows manager for Mac because of it's simplicity, clean design, and speed. You can purchase Magnet in the Mac App Store: https://itunes.apple.com/us/app/magnet/id441258766?mt=12. To learn more or catch other episodes of Agency Toolbox, head over to https://www.doinbound.com/toolbox.
In this episode of Inbound Agency Journey, Andrew shares his thoughts on Inbound16, the future of the inbound agency community, and how you can make 2017 the best year possible for your agency!
Andrew Dymski is a co-founder of DoInbound, a process and project management platform for inbound marketing agencies and GuavaBox, an inbound marketing agency. He is a lacrosse coach on the side and loves doing almost anything outside. He is also the co-host of Inbound Agency Journey, a weekly podcast for agency pros. What you’ll learn about in this episode: How Andrew and his business partner Gray MacKenzie started their agency while they were still in college and the transformation that GuavaBox has overwent since then How Michael Gerber’s “The E Myth” transformed how Andrew’s agency was ran Using blogging as a method for separating yourself Why clients will leave if communication is poor -- even when you’re doing great work DoInbound: a tool for creating templates that power the delivery of services just for inbound marketing agencies How creating DoInbound has helped the way Andrew works with his clients Why you need to figure out your vision and share that with your core team Listing and pruning your agency’s list of deliverables How to create processes with your employees and get them to actually follow the processes created How many processes are too many processes? Why you need multiple iterations of processes What meetings about processes with your employees should look like What you can do right now to put some of the ideas from this episode in place without freaking out your team Ways to Contact Andrew Dymski: Podcast: www.doinbound.com/podcast Twitter: @AndrewJDymski We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
In this episode of Inbound Agency Journey, Gray and Andrew chat about recent updates that are happening at DoInbound. Enjoy!
On this podcast, I talk to Gray MacKenzie of GuavaBox and DoInbound. Gray has expertise in one of the most important aspects of running a successful agency: developing processes. For most small agency owners, everything they do lives in their heads. This means that when you write a blog post, you do it one way, but... The post Podcast: Gray MacKenzie on How to Grow Your Agency Beyond Yourself appeared first on Hubstaff Blog.
Gray MacKenzie joins us to talk about HubSpot, running a remote agency (GuavaBox), and his SaaS company (DoInbound). Gray talks about how GuavaBox was founded in his dorm room, how […] The post 016 Running a Remote HubSpot Agency – Gray MacKenzie of GuavaBox appeared first on The Creative Agency Podcast.
In this episode of Inbound Agency Journey, DoInbound co-founders Gray MacKenzie and Andrew Dymski discuss upcoming product improvements, agencies making cool things, lessons learned, and a preview for Season 6 of Inbound Agency Journey. Enjoy!
Season 4 has come to a close. We've learned so much from inbound agency owners around the world who are growing their agency teams. In this episode, Gray and Andrew recap the season, share their team lessons learned, and share a preview of what is to come in Season 5!
Join Andrew and Gray as the reflect on victories and challenges from 2015!
In Episode #11 of Agency Toolbox, Gray shares the ultimate HubSpot File Manager setup and how you can implement it inside your portal.For the full details already written out, check out this post by Ben Butler from the DoInbound team: http://www.doinbound.com/blog/an-awesomely-organized-hubspot-file-manager.Don't forget to subscribe for more episodes like this one!
With Season 3 is wrapping up and Season 4 is right around the corner, Gray and Andrew recap an amazing season and look forward to what is coming!
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Are you growing your digital agency the best way or are you facing hurdles you need to overcome and don't know the best techniques to overcome them? In this episode we cover: The most common challenge a new digital agency faces, and what to do about it. 4 traits you might have that are standing in your own way of growing your digital agency. How to find the clarity you need to grow and scale your marketing agency. Today's guest, Gray MacKenzie, and his partner started their Inbound Agency out of their college dorm room five years ago. As Seniors on the Grove City College Lacrosse team, they created a website and social campaign for the team. Their marketing efforts off the field coincided with on-field success and they realized the skills they had used for on something “just for fun” had the potential for much more. And thus, GuavaBox was born. In their first year, Gray says they weren't really all in and had a shot gun approach to the business. One big challenge they ran into as young entrepreneurs, fresh out of college was their lack of experience. It seemed clients trusted them for their technical skills but not for consulting and business building strategy. They were doing a lot of tactical work but not much more... This was covered in last week's podcast about the 5 levels of agency service. Check it out here. They spent those first years doing a lot of hands-on work while trying to build a reputation and educating clients about strategy. Gray says it was this learning curve that made them realize that in order to build a sustaining business for themselves with positive cash flow, they needed 2 things: bigger clients and retainers. But those two things don't come without some obstacles along the way... "There are 4 BIG things causing the challenges most agencies face" Gray knows first hand the many challenges a startup Inbound Agency faces because he's faced them ALL. Over the years he's discovered there are 4 underlying reasons why most startup agency owners stand in their own way of growing and scaling. 4 Traits Standing in the Way of Growing Your Digital Agency: 1. Lack of Confidence - If you aren't convinced in the potential for your ideas to succeed, how can you sell them to your prospects and clients? Be your own best case study. Self-test before you roll out a strategy and document the success so you can use the data as evidence. 2. Lack of Focus - When you aren't clear about exactly what your agency's specialty is (and what it isn't) it's easy to lose focus. Many of us want to be everything to everyone (or most things to most people). But learning to say “no” to one thing opens you up to being able to say “yes” to something else. Choose to focus on one type of client, one industry, one core service and do really, really well at it. Know who you won't work with and what you won't do. Then, stick to it. 3. Lack of Balance - It's easy to think that working harder will make you more money, but it's not a long-term fix. Working tons of hours doesn't make you successful and it doesn't help you build a solid foundation for yourself or your team. Putting in tons of hours can't last forever - everyone needs a work/life balance. 4. Lack of Efficiency - We tend to gravitate towards tasks that are easy rather than those that are more challenging. Often times it's the difficult or time-consuming tasks that have the most impact on growing your business. Be aware of how you're spending your time and be honest with yourself as whether what you're doing is the most efficient and effective way to spend it. If you need some pointers to get you on the right track, check out my post about Productivity and download my Productivity Funnel. You'll be amazed at the clarity you discover when you identify and work through these weaknesses. In fact, it was a moment of clarity that brought the guys at GuavaBox to the decision to develop project management software for Inbound Agencies. Two years ago, they realized their agency was really struggling with a process for managing deliverables. After trying every sort of technology out there, they developed DoInbound, which is software for Inbound Agencies to track and manage inbound marketing campaigns. Growing Your Digital Agency Growing your digital agency is no easy process but I hope this helps and gives you the tips you need. However, if not I am here to help. I have more than likely experienced all if not most of the different struggles an agency owner experiences through my own experience and I can help you from what I learned. I have covered many topics from what to do with your sales processes to improve them, how you can increase your agency profit margins or how you can build authority for your agency. I have the best ways for your business to stop losing money on projects, how performance-based pricing models can be the best strategy for your agency and why including remote teams or freelancers in your team can be beneficial in the long run. Learn more about my career as well as tips, tricks and insights by checking out my blogs that cover a wide variety of topics. Find more from my Ask Swenk series and more of my videos on my YouTube channel. There you will find advice from myself and other agency experts.
Are you an inbound agency trying to grow your business? In this episode we introduce you to two brand we team members and share lessons learned along the way!
Ever thought about creating products as an agency? If so then this is the episode for you! Gray and I chat about leading agencies creating great products and share our story so far creating DoInbound.
The Disruptware Podcast: Online business | Lean startup | Internet Entrepreneur
Today on our show I'm really excited to introduce someone called Andrew Dymski. Now, Andrew is the co-founder of a company called GuavaBox, which is an inbound marketing agency. What they've gone and done is actually start building a new SaaS app called DoInbound, which is all about automating the processes around marketing and managing their client's processes. Andrew, welcome to the show. The post Skin In The Game Strategy Could Be The Key To Inbound Marketing SaaS appeared first on Disruptware.