Podcasts about deliverables

Play audio-only episode | Play on YouTube | Play on Spotify Episode Summary Preparing for the PMP exam means developing the ability to make sound decisions under pressure, not simply recalling definitions from a textbook. In this lesson, drawn directly from the PM PrepCast PMP exam prep course and PrepCast PMP Exam Simulator, Cornelius Fichtner walks through all six project management principles from the PMBOK Guide 8th Edition and shows exactly how to recognize and apply them when facing the kind of ambiguous, scenario-based questions that appear on the actual exam. Each principle gets its own sample question from the PrepCast PMP Exam Simulator, a step-by-step walkthrough of why the wrong answers are wrong, and a second practice question so listeners can immediately test what they have learned. The episode covers all six principles in sequence: Adopt a Holistic View, Focus on Value, Embed Quality into Processes and Deliverables, Be an Accountable Leader, Integrate Sustainability Within All Project Areas, and Build an Empowered Culture. Each principle is taught not as a concept to memorize but as a mindset to recognize and apply, because the exam consistently rewards situational judgment over terminology.

In this episode Dave and community mentor Jeff LaPlante break down production music deliverables, including mixes, stems, cutdowns, file naming, metadata, loudness, and the common mistakes that can make an accepted cue harder for libraries and editors to use.Watch this episode on YouTube: https://youtu.be/yIXUIyolKRkSupport for the 52 Cues Podcast comes from ReelCrafter, the professional way to pitch your production music and know exactly when your cues are heard.Start your free trial at ReelCrafter.com/52Cues!Join the 52 Cues Community! – https://my.52cues.comIt's free to post your cues for feedback from the community, network with other composers, and ask questions about the industry!Plus, member subscribers get extra perks like workshops, livestreams,  cue breakdowns, live feedback sessions, hundreds of hours of video archives, and opportunities to submit to real music libraries.One-on-one coaching sessions and video critiques also available at http://52cues.com/coaching!Note: Links may be affiliate links which generate a small commission but at no extra cost to you!

The 3Ds of Sales: Decision Makers, Deliverables, and Deadlines

Are your sales conversations helping you win more work—or are they costing you deals without you even realizing it?Many trade business owners either rely on rigid sales scripts or simply "wing it" when talking to prospects. The problem is that both approaches can lead to missed opportunities, inconsistent results, and wasted time quoting jobs that never convert.In this episode you'll discover:Why sales frameworks create more consistent results than scripts while allowing you to build genuine connections with customers.How simple frameworks like Deliverables, Decision Makers, and Deadlines can help you uncover critical information and avoid costly sales mistakes.Practical ways to improve your sales process, increase quote conversion rates, and bring more structure to every customer conversation.Listen now to learn how a simple framework-driven sales approach can help you win more jobs, improve your close rates, and make every quote count.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we've helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales

If your content sounds like everyone else's and your sales feel slower than they should, this episode is going to call out exactly why. In this episode of The Real Truth About Business podcast, I'm breaking down how downplaying your unique selling point is quietly hurting your business strategy and revenue growth. This is for service-based entrepreneurs who are blending in, using generic titles, and wondering why their offers aren't standing out in a crowded market. After 9 years of experience, I can tell you this isn't about needing better tactics. It's about owning what actually makes you different. Inside this episode, I walk you through how your background, experience, and perspective are the key drivers of your sales process, and why trying to “fit in” is costing you clients.What You'll Learn:Why your unique selling point is critical for business growthHow downplaying your experience impacts your conversion rateThe difference between generic positioning and differentiated messagingHow to use your background to strengthen your pricing strategyWhy sounding like everyone else is slowing your sales processHow to stand out in a saturated, AI-driven marketEpisode Highlights:[00:00] Introduction: The problem with trying to fit in[02:00] Michelle's realization about her true positioning[05:00] Why your background is your biggest differentiator[07:30] Client example: content strategist vs. revenue strategist[09:30] Selling yourself vs. selling deliverables[11:00] Why generic messaging is hurting your salesKey Takeaways:Fitting In Is Costing You SalesHere's what I see constantly. Service-based entrepreneurs trying to label themselves in a way that feels familiar, safe, and easy to understand.After 9 years of working with business owners, I can tell you this is one of the fastest ways to blend into the noise.When you call yourself the same thing as everyone else, your audience has no reason to choose you. Your business strategy becomes interchangeable. And when that happens, your pricing strategy and sales process both get harder.Because now the only thing left to compete on is price or personality.Your Background Is Your Biggest AdvantageThe thing that makes you different is not something you need to create. It already exists.Your past experience. Your previous career. The way you think. The lens you bring into your work.That is your unique selling point.Inside the Focused Visionary Framework, this directly impacts all three pillars. Your positioning affects your pricing, your pipeline, and your sales process. If you're not clearly communicating what makes you different, your entire system weakens.Stop Selling Deliverables. Start Selling PerspectiveOne of the biggest mistakes I see is people listing what they do instead of how they think.Features. Deliverables. Packages.That's not what people buy.People buy the way you solve problems. They buy your perspective. They buy how you approach business strategy and revenue growth.When you lead with that, your messaging becomes stronger. Your audience connects faster. Your conversion rate improves because they understand why you specifically are the right fit.Generic Messaging Is Slowing Down Your GrowthWe are in a market where everything sounds the same.AI-generated content. Recycled strategies. Copy-paste messaging.And it's creating hesitation in buyers.When your content sounds like everyone else's, buyers take longer to decide. Your buyer journey gets longer. Your pipeline slows down.Differentiation is what speeds that up.You Don't Need a Better Title. You Need Better PositioningIt's not about finding the perfect title. It's about owning what makes you different and being willing to explain it.When you use language that actually reflects your expertise, people lean in. They get curious. They want to understand more.That's what drives conversations. That's what drives sales.And that's what creates real business growth.Resources MentionedSubscribe to Back Pocket Insights for FREEBook a CEO Strategy Call Learn more about The Missing Piece IntensiveLearn more about The Focused Visionary AcceleratorDownload the FREE Lead and Conversion TrackerSubscribe to the Sunday Morning Brew NewsletterAbout the Host:Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.Connect with MichelleWebsiteThreads Instagram LinkedIn Facebook

As the pressure mounts so do the president's outbursts. How another week of war is weighing on Donald Trump. Plus, the administration is considering a slush fund paid for by Americans to compensate MAGA allies who were investigated by Biden's DOJ.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Nick Martocci, founder of Technical Training Academy in Las Vegas, joins to discuss expanding from wind technician training to other energy technologies and career pathways for veterans in energy. Sign up now for Uptime Tech News, our weekly newsletter on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard’s StrikeTape Wind Turbine LPS retrofit. Follow the show on YouTube, Linkedin and visit Weather Guard on the web. And subscribe to Rosemary’s “Engineering with Rosie” YouTube channel here. Have a question we can answer on the show? Email us! Welcome to Uptime Spotlight, shining Light on Wind. Energy’s brightest innovators. This is the Progress Powering tomorrow. Allen Hall: Nick, welcome back to the program. We’re Tower Trading Academy. Now your technical trading Academy since we last spoke and we last spoke at OM and S in Nashville. Yep. Now we’re here in Orlando. A lot’s changed over the last year.  Nick Martocci: We went through a lot of growth and changes, if you will, to the point where, because I added the program from just wind turbine technician to battery energy storage technician as well. And obviously like always I’ve got something brewing behind the green curtain. Right, right. Uh, we’re, we’re always doing something and adding and changing training. And what we really did is get to a place where we’re getting really technical with some of the things that we’re doing. And what I did want to [00:01:00] do is rebrand, go through all of the, you know, uh, marketing and pieces again, and try to change things. And so I tried to find what was the most simplistic, easy pivot, but also kept us out in the people’s eye. Yeah. And we went to Technical Training Academy. So we really didn’t have to do a whole heavy rebrand. We didn’t have to change a lot, but those that are already working with us, it was just letting them know, Hey, we are still Legally Tower Training Academy. Even the Department of Labor recognizes that, uh, we just have a DBA in place and the DBA doing business as, uh, allows us to now really open that up as far as what are we capable of doing when it comes to. Deliverables for, you know, people in energy and those types of security places.  Allen Hall: Well, I’ve been watching your shorts. I, they’re on YouTube or on LinkedIn. They’re really good. The little clips about what you [00:02:00] guys are up to, they’re excellent. And the, what I follow, because I, I met you several times, it was just kind of cool to follow the progression there. The state of Nevada has recognized you. There’s a lot of, uh, congratulatory, uh, events that are happening and like, all right, Hey, Nick’s making this thing happen because it’s so hard to be in that training business. Mm-hmm. To get to where you have brought that whole company. Two is all right. This, this is a, this is a good spot.  Nick Martocci: Yeah. Uh, you’re  Allen Hall: making some progress  Nick Martocci: there. We had Susie Lee’s office last year help us announce the Battery Energy Storage Program, so there was a congressional recognition there as well. Uh, we’ve also been working with other local politicians and things of that nature to be able to showcase some of the things that not just TTA is doing, but veterans and energy. Because of my partnership with Project Vanguard, I am a state, uh, representative [00:03:00] for Project Vanguard in the state of Nevada. So it’s another piece of also being able to showcase, hey, this is not just what TTA is doing, but what are veterans doing in energy? And I want to be able to not only highlight, you know, obviously TTA, but those pieces as well. And whatever you state, you know, the veteran pieces, obviously legislators will listen, if that makes sense. That when you start saying, Hey, a veteran is speaking legislation. We’ll quiet down for a second to see, hey, what is this rumble that you guys are creating? And they start to see what we’re doing and they wanna be a part of that. Allen Hall: Well, I think that’s wonderful. And all the effort and time that you put towards veterans and veteran efforts. Mm-hmm. Thank you so much for doing that. You’re a veteran, you’re a helicopter pilot, you served Yep. Uh, for a number of years. That’s a difficult job. I, you know, obviously the US is involved in some activity at the moment, but. You know, shout out to all the veterans out there, [00:04:00] obviously. And, and there’s a lot of ’em in renewable energy right now.  Nick Martocci: Well, I mean, not just renewables, but energy, period. ’cause I, I speak to a lot of veterans throughout my downtime, if you’ll say I have that. And you know, the, there’s people that are PMs, program project managers, there are folks that are doing logistics, warehouse hr, and seeing that movement migration. Of transitioning individuals from active duty, even some folks that are in my program that are in the guard and now getting into a position where, hey, you know, I’m a technician. I’m in energy. Whether they’re a wind turbine tech, they’re in battery, solar, hydro, what have you. Uh, there are quite a number of veterans in the energy market and industry. Allen Hall: So if you’re a veteran right now or just exiting, uh, the military. I, I think a lot of opportunity is there. They may not [00:05:00] realize. Mm-hmm. Uh, so getting trained up is a lot easier than it used to be. I remember years ago, I think I, we knew people that came outta the military and, and they were just sort of tossed out the door and had to go find things for themselves. There’s a lot more resources now I would Right. I it feel like than there were even a couple of years ago. And it’s people like you that are kind of bridging that gap for the military to, to get people onboard, to get people trained, to get ’em out in. And doing work in the civilian world, that’s huge.  Nick Martocci: Yeah. There’s so many leadership traits and skills that veterans already bring to the table. It’s a matter of taking some of those skills that maybe they, you know, worked in motor T and uh, and the motor pools, and they were turning wrenches and fixing, you know, Humvees and other, you know, mechanical vehicles, or they were. Um, A and p, so airframe and power plant for, uh, aviation and things of that nature. Sure. So now they understand these different types of systems. Already it’s a matter of, oh, how, [00:06:00] how do I transition this over to wind? How do I transition this over to solar? How do I transition this to battery and such? And then be able to pick that up? It, it, it makes it easier for them because of the familiarity, if you will. To be able to say, Hey, this is very similar to that. All I gotta do is change this information here and now I’m good to go.  Allen Hall: Right. And Project Vanguard’s helping with that a a great deal.  Nick Martocci: Oh yeah. You talked about Project Vanguard, if you don’t know what that is, so Project Vanguard is an initiative to help veterans get into renewable energy careers, utilizing the network that we already have because. Um, America’s energy is our security as well, and so who better to help take care of the nation’s security of energy than veterans who have already been doing it. And so being able to help individuals, like I said, not always be a technician. Maybe they wanna be able to get into, uh, program or project management. Maybe they want to get into hr. And by utilizing the [00:07:00] vast network that Project Vanguard has, it, it gives them that ease of entrance and access that maybe they didn’t have before.  Allen Hall: Well, that’s the key. Finding out where those opportunities lie, and it’s hard to do that on your own. Right. Reaching out for some help is the right answer, I think all the time. And every, especially now, uh, there’s a lot of, uh, military focused companies that, like technical training Academy that are bridging that gap and, and absolutely. That’s fantastic. Now, the amount of training you’re doing on site is impressive and you’re, you’re growing. You’re into Best now, and you’re into more, more and more training, doing some OSHA training. So there’s a lot of resources available and the website’s been updated. Right. And I think a lot of people are, go to the website, just Google it. You can get there. But the offerings are getting more expansive. The, the technical details are getting deeper into the aspects of all parts of the industry,  Nick Martocci: right? We’ve worked with, uh, a few entities, uh, to name Drop Ner [00:08:00] and um, destructible. They’ve donated quite a bit of different pieces for our training programs, for blades, for brake systems and things of that nature. For us to be able to take our program to that next level and actually put what technicians are going to be putting their hands on in our training places rather than something as simple as a, uh, like an theory plate piece and actually putting something that a manufacturer is building for these entities. And saying, Hey, here, this is the exact same thing you’re gonna see, uh, they donated a, a unit that goes to a GE one X, but you know, if you go out to a four X, it’s gonna be the same thing, just a little bigger.  Allen Hall: Bigger. Right,  Nick Martocci: right. And, and so it, it makes it so that it goes from serious hands-on theory to, oh, I’ve seen something just like this, but it was a little smaller. This is just bigger. I get it. Same thing. And so with destructible being able to make those donations for blades and other pieces. Uh, we’re putting together a LPS program, lightning [00:09:00] Protection Systems. Oh,  Allen Hall: good.  Nick Martocci: And so that’s something That’s awesome. Yeah, it’s something that, it’s a  Allen Hall: lightning protection company. That’s fantastic.  Nick Martocci: You know, uh, there’s a lot of stuff coming down the pipe for all of those additional pieces. We, we even revamped our whole website when we did the name change back in July, and it allows people to be able to go in and see all those pieces that we’re doing. One of the things is we became a Sprat facility, so being able to do rope access, especially when it comes to those offshore technicians and things of that nature. So we’re gonna be able to. Help out the wind industry with a lot more of those pieces that they’re looking for. Uh, like I said, the rope access, they’re definitely gonna need, uh, for offshore and things of that nature. Uh, being able to do LPS training, there’s so many other pieces. I’m gonna try not to reveal that we’re working on that are in addition to just the apprenticeship program, but okay. Somebody went out to the field, I want to get a certification in. Become better SME in this piece and start putting building blocks into people’s [00:10:00]careers.  Allen Hall: Well, that’s the key, right? It it’s the industry’s grown to be more SMEs being on site.  Nick Martocci: Yep.  Allen Hall: And there you have your gearbox people, you have your electrical, diagnosing, debugging people that are out there. And I think as the industry evolves, we’re gonna have more subject matter experts on sites. Mm-hmm. Doing LPS systems, doing gear boxes, handling some of the electrical things that are happening, even in blades and blade repair. They’re becoming more of subject matter experts. ’cause you have people that, that’s what they do. They are the expert in fixing this particular kind of blade problem. And they make a great living doing that.  Nick Martocci: And uh, one of the other things that we’re doing is the complimentary training. Right. And what I mean by that is I’ve partnered with, uh, CSN  Allen Hall: Oh Good  Nick Martocci: College of Southern Nevada. Uh, I’m also partnering with some other universities and working on those pieces because I understand that technicians, as they grow in this industry, they want to be able to do other [00:11:00] things, whether that be be a pm, be an engineer. They want to be able to go and get that piece. And so if I can help refer through our partnerships. Hey, if you want to go get your construction management at CSN, we’re a preferred partner, go talk to. This individual and we can actually, rather than say, Hey, go forth and do great things, we can actually say, Hey, you need to speak to this person, and you know what? Better yet, let me do an email intro. Making it easier for the end user to actually now say, Hey, you know what? That was so much easier when you create that holistic program similar to what I’ve done, which doesn’t just say, Hey, here, you’re a technician. Bye. Um, you’re actually a part of their career. That, that’s one of the major big things that just really stuck out as far as a different difference maker from me to everybody else. I don’t just say, Hey, here you go. I, I create a program [00:12:00] with you and your career in mind. You can call back to either TTA or my other business, IFC, infinite Fidelis Consulting, and that is exactly what they do. They, it’s a nonprofit that does workforce development. That is exactly what they do, and they will help. And so through those partnerships, you now have access immediately to those resources. And I think some of the misnomers and steps that I’ve seen before me is, is exactly that of, hey, you know, we’re finished, right? We’ve taken care of your certs, we’ve taken care of your basic training. Bye-bye. And there there is no un until you see ’em in two years and you do their recertification. Then you don’t really get to interact with them. And so there’s two years of just what I call dead space. There’s just two, two years of I’ve never seen this person again. And that’s, if they come back to me, they might work for company A, B, or C. And that company might have an internal recertification program where now I’m not [00:13:00] able to still help them and they’re just on a maybe. Well, that’s where Technical Training Academy  Allen Hall: is doing something different. I, I think you’re right about. The, some of the training schools that exist today are very focused on getting technicians out on a site, and then that’s where it ends. The, the problem is those people tend to grow, especially if they’re from the military. They tend to go up and rank as they get out in the field a little bit because they do, are doing the right things and every, the, the management realizes I’ve got these people out there that know what they’re doing. I’m gonna promote them, I’m gonna make them the lead, I’m gonna make them the project manager, I’m gonna expand their role. But you have to also learn that skillset, right? And I think that’s where you’re thinking ahead and trying to help those people grow as they get more experience.  Nick Martocci: And I’m probably repeating myself from two years ago, but this is why I built it. I built it off of the similar frame of leadership style and progression piece that is familiar to us as veterans in the military. When you’re an E [00:14:00] one, you’re being groomed to be an E two. E two to be groomed to be an E three in, in the civilian world, there really is no grooming process to help you do that ladder climbing piece. And what I wanted to do was help bridge that gap,  Allen Hall: right?  Nick Martocci: And help put those support structures and pieces in place so that somebody could say, Hey, I want to do this. Who can help me? Well, you can come over to TTA or IFC and we’ll give you a hand. No problem.  Allen Hall: Well, that’s a part about TTA and I think if I was coming outta the military. I, and I wanted to get into renewables. I wouldn’t necessarily necessarily think Las Vegas. I would think Texas, Oklahoma, maybe Indiana, where there’s wind turbines and there’s solar and there’s batteries. But the reality is, is that the resources that Nevada is putting into veterans and into supporting you make your facility much more powerful than a lot of other places.  Nick Martocci: Well, and and I kind of remember this conversation we had last year about. [00:15:00] The negative connotation of a two mile square space in Las Vegas. Right. Right. And, and when people immediately think of Las Vegas, that two mile strip is what they immediately think of.  Allen Hall: Sure.  Nick Martocci: Without understanding. And they’re doing a little homework. And that’s why even, you know, tell people, Hey, come out for a tour, check this out and see where we are. Because we’re right across from Nellis Air Force Base right next to the speedway. One more exit from my, uh, my training center and you’re out of Las Vegas.  Allen Hall: A lot of people coming up in the industry just don’t think about outside that Midwest, that Texas spot. Mm-hmm. And they need to have their horizons open a little bit and realize that there are other places to get training that are high quality, that are gonna be caring about you as a person and the growth of you. Think about that when you’re applying to school, Joe. Absolutely. Just take whatever’s the closest. And head toward it.  Nick Martocci: We, we don’t play, and we’re going to treat this just like a career. That’s why [00:16:00] training at our school is a 12 hour training day. It’s not an eight hour day, it’s a 12 hour day.  Allen Hall: Right.  Nick Martocci: And that gets them acclimated to a 12 hour work day. Allen Hall: But that’s  Nick Martocci: what it’s gonna be. Exactly. So that way when you hit the field and some supervisor says, Hey, it’s gonna be a long day. We’re doing 10 hours today. Ah, part-time job. Got it. You know?  Allen Hall: Right. Right. That’s it. So I, I think there, uh, a lot of people have choices if they’re trying to get into renewables. Mm-hmm. And they need to be thinking about the choices they make. Technical training Academy should be high up on the list.  Nick Martocci: Absolutely  Allen Hall: high up on the list now, especially with veterans. I mean, that, that’s, that’s a no brainer that Do people get ahold of you? How do they contact you? Where should they start that process? Should they reach out to you on LinkedIn? Should they go to the website? What’s the best way?  Nick Martocci: Best way is really just to go to the website and, uh. O one of the misnomers I made was the Technical Training Academy, and there, there are so many in the United States, I did not realize that. But if you do Technical Training Academy Las Vegas, it narrows it down to four and [00:17:00] we’re the ones on top. And it makes it easier. And so if you do, uh, technical Training Academy in the Google Bar and just say, Hey, technical Training Academy, Las Vegas will pop up. Otherwise, on LinkedIn, you’ll find us under Technical Training Academy. Uh, Facebook and Instagram. Were still Tower Training Academy. I’m working on getting that changed over, uh, and then from there, yeah, the, I, I think that’s, oh no, we have a YouTube channel. Tower Training Academy. We’re also on YouTube. Yeah, YouTube. But as far as reaching us, go on our website. Hit enroll now. Uh, also on our website is our phone number, (725) 272-9495.  Allen Hall: There you go.  Nick Martocci: And so you can just ping that or you can even. Hit up my head of administration at admin1@towertrainingacademy.com. Allen Hall: Great. So everybody reach out, connect up with Nick, get started, figure out what your future looks like because Nick’s here to help and uh, it’s great to connect with you [00:18:00] again because year it’s something more exciting. Like, alright, this is, this is great. It’s expanding. You’re doing training, you got technicians out in the world, you’re going to the best. That’s fantastic. I’m always cooking. Congratulations because it’s hard. Your business is hard. Yep. And And that is amazing. It’s amazing.  Nick Martocci: I’ve always got something brewing behind the green curtain.  Allen Hall: Yes.  Nick Martocci: Always got something brewing back there.  Allen Hall: Thank you so much for being on the podcast.

I hate making deliverables. So I made Claude do it and accidentally built something better than any journey map I've ever made.Research deliverables f*cking suck. I'm a words person. I do not have a design bone in my body, not even the tip of a pinky bone. I will write you a beautiful report. I will not make you a beautiful journey map and yet somehow half my job is making beautiful journey maps.So when clients started asking for dynamic deliverables lately, my honest reaction was that I don't even like static deliverables, how am I going to make dynamic ones?!?!?!? I'm not even dynamic.Then I sat down with Claude Cowork one evening, uploaded two screenshots of a bogstandard journey map I made years ago at a now-defunct travel company, wrote an embarrassingly bad prompt (”how can we make this more dynamic”), and watched something kind of amazing happen. This video is me playing around, live, with very little plan. Things break. I yell at Claude (who, for the record, is a dude). I burn through some Lovable credits I was saving for actual work. And by the end I've got something I genuinely wish I'd had ten years ago.What I cover:* From two flat screenshots to an interactive, segmented, three-persona journey map in one prompt. I fed Claude the world's most standard journey map with goals, tasks, pain points, quotes, the usual, and a prompt that I am not proud of. Claude came back with a toggleable map across three user types (occasional, first-time, power), moments of truth, a backstage layer, channel dimensions, impact-vs-effort opportunities, and pain points ranked high, medium, and low. Not perfect but already more useful than anything I've ever built by hand.* The real journey is a mess and Claude can finally show that. Every journey map I've ever made has been a lie. Real people don't walk in straight lines from Awareness to Conversion. They loop, they abandon, they come back three days later on a different device. We simplify, since showing the mess is genuinely hard and takes forever. I told Claude I wanted the realistic version. It gave me a more real scenario: 12 days, 7 sessions, 5 backtrack loops. You can scrub through it on a timeline. That sentence alone is more interesting to a stakeholder than my entire old journey map.* Pain points linked straight to Jira tickets. Opportunities linked to prototype prompts. The whole point of a journey map is to make someone do something. So I had Claude wire each pain point and opportunity to backlog tickets (manual now, Jira-connected later) and then try to link out to Lovable and Figma Make with a prompt pre-built to prototype the fix. Some of it 404'd. All of it pointed at something I couldn't have dreamed of making myself a year ago.* This is a genuinely bad prompt and I want you to see it anyway. I'm a huge fan of prompt engineering. The prompts in this video are not that. I left them in on purpose. When you're experimenting, perfect prompts aren't the point, throwing stuff at the wall is. You do not need a flawless prompt to get something useful. You need to start.* The thing we used to beg others to build, we can now build ourselves. When I was making journey maps early in my career, I printed personas and taped them in bathrooms so people would actually look at them. That was the bar. Now I can hand a stakeholder something interactive they can click through, segment, and give feedback on without a wait. It's not “AI replaces researchers,” it's “researchers finally have the means, the power, and the resources to make the things we've always wanted to make.”This is me experimenting live. A proper walkthrough with real prompt engineering is coming. I wanted to get this out now anyway, since it's the most fun I've had with research deliverables in years, and I want you to go try it too.Watch the full thing above then go make something ugly and cool.Want Claude working like this without the “oh god what's my prompt” moment?I built the UXR Claude Skills Bundle for exactly this reason, 52 research skills installed directly into Claude, so the right framework shows up the moment you need it. Journey maps, TEDW interview guides, the insight formula, the Pyramid Principle for reports, the whole toolkit with no re-explaining, no starting from a blank chat every time.One-time $49, lifetime access (updates included), and installs in 5 minutes.Get the Bundle → This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.userresearchstrategist.com/subscribe

Managing speakers can make or break an event — and it starts with setting the right expectations. In this episode, we're breaking down the fundamentals of speaker management, from when it should begin in the planning process to the key deliverables every speaker should have. We share best practices for communication, timelines, and what speakers actually need to be successful both before and onsite. Plus, how to handle missed deadlines and keep things moving when speakers aren't as responsive as you'd hoped.SHOW NOTES:Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshopPurchase our Conference & Meeting Workbook (speaker tab included): https://bettereventspod.com/templates/p/better-events-conferencemeeting-event-planning-workbook-template-excelRegister interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latestWant our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-freeTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)

Braucht es in drei Jahren überhaupt noch SEO-Agenturen?In dieser Folge spreche ich mit Niklas Buschner darüber, wie sich Agenturen durch KI gerade grundlegend verändern. Wir reden über das Ende klassischer Stundenmodelle, warum reine Audits und Advisory immer stärker commoditized werden und weshalb Umsetzung, Erfahrung und echter Business Impact zum entscheidenden Unterschied werden.Außerdem geht es darum, wie moderne Organic-Growth-Agenturen AI nutzen, um effizienter zu arbeiten, bessere Workflows zu bauen und Kunden nicht nur Wissen, sondern echte Ergebnisse zu liefern.TakeawaysReines SEO-Consulting wird austauschbarer. Wissen, Audits und Standardempfehlungen lassen sich heute oft schon mit KI-Tools erzeugen.Agenturen der Zukunft müssen liefern, nicht nur beraten. Der Unterschied liegt in Execution, Erfahrung und der Fähigkeit, echte Growth Cases umzusetzen.Stundenbasierte Abrechnung gerät massiv unter Druck. Kunden wollen stärker verstehen, welchen konkreten Business Impact sie für ihr Geld bekommen.Ergebnisorientierung wird wichtiger als Deliverables. Entscheidend sind Leads, Signups, Pipeline, Umsatz und nicht nur Sichtbarkeit oder Klicks.Kund:innen kommen besser informiert ins Gespräch. Dadurch verändern sich Briefings, Erwartungen und die Tiefe der Zusammenarbeit.KI ist kein Ersatz für Erfahrung. Sie kann viel beschleunigen, aber nicht zuverlässig priorisieren, einordnen und strategisch vorausdenken.Die Agentur der Zukunft ist eher ein kleines Elite-Team als eine große Consultant-Maschinerie.AI Search und GEO sind weder kompletter Hype noch überall gleich relevant. Der Impact hängt stark von Branche, Geschäftsmodell und Zielgruppe ab.Kapitelmarken00:00 Intro und Vorstellung von Niklas Buschner02:04 Braucht es in Zukunft noch SEO-Agenturen?04:11 Was Agenturen heute noch wirklich wertvoll macht07:00 Warum Erfahrung durch KI nicht ersetzbar ist11:46 Wie sich Pricing und Agenturmodelle verändern18:59 Fixum, Performance und Business-Impact als neues Modell21:40 Wie sich Kundenerwartungen und Kundengespräche verändern25:58 Was „#1 Organic Growth Agency in Europe“ eigentlich bedeutet30:24 Warum bessere Systeme wichtiger sind als mehr Leute33:15 Wie Radyant KI-Infrastruktur konkret einsetzt39:41 Das Operating Model der Agentur der Zukunft44:04 Elite-Team statt Consultant-Maschinerie?47:34 Uncomfortable Truths: Was in Agenturen jetzt wegbrechen wird48:46 GEO, AI Search und die Frage: Hype oder echte Veränderung?51:28 Woran Niklas in drei Jahren messen würde, ob er gewonnen hat53:46 OutroGenannte LinksIm Transkript werden drei Links für die Shownotes erwähnt. Die passenden offiziellen Ziele sind:Niklas Buschner LinkedinRadyant Website Masters of Search Podcast

If you've ever caught yourself apologising after quoting a price or felt that quiet discomfort when someone asks what you charge, this episode is for you. I talk about why that feeling of discomfort is so common amongst creative business owners, why the work that feels most natural to you is very often your most valuable and how to reframe this to price with confidence. Key Moments: [01:24] Why pricing feels so uncomfortable and why formulas aren't the answer [02.41:] Deliverables vs. transformation: What your clients are actually paying for [08:07] The iceberg analogy and why pricing only the visible tip keeps you stuck [12:45] 'Ease is evidence of expertise', not low value: real examples from creative businesses [16:20] The mindset shift that makes pricing a very different conversation Notable Quotes: "Your clients aren't paying for the deliverable. They're paying for the transformation." Resources Mentioned: Read: This Week's Full Journal Post Link: The Six Month Programme - The Bright Line Link:  The Base Notes Subscribe to our Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com  Share Your Insights: I'd love to hear from you. How do you feel about pricing your work? Send me a DM on Instagram. I would love to know your thoughts and insights after listening to this episode  Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings, all designed to help you build your creative business business around what you naturally do best. 

AI did not just disrupt consulting, it changed what it takes to survive. Steve Cunningham shares how AI nearly wiped out his business, forced a complete reinvention, and ultimately led him to become an AI native full stack consultant. The conversation explores why context, workflows, and AI ready deliverables now matter more than traditional expertise alone. If you are a consultant, agency owner, or service professional wondering how AI is reshaping your role, this episode makes the stakes clear and the path forward practical. *This is a re-run of a previous DTM episode. Today we discussed: 00:00 How AI Wiped Out Steve's Business 03:54 What an AI-Native Consultant Really Is 08:11 Giving AI the Right Context 11:53 Choosing AI Platforms Without Lock-In 14:54 Deliverables for Humans and AI 17:37 Guardrails for Safe AI Work 20:22 Steve and SimpleConsultants Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Get AudioBooks for Free Best Self-improvement Motivation Don't Sell Deliverables—Sell Results That Matter Learn a powerful sales shift inspired by DJ Richoux: focus on outcomes, not tasks. Discover how selling results increases value, trust, and revenue.

Are your clients truly feeling valued beyond the work you deliver, or are they simply checking boxes with your agency? In this episode of The Agency Blueprint podcast, we challenge you as an agency owner to rethink client retention by focusing on the emotional experience you create. We discuss how genuine loyalty is forged through intentional, human-centered interactions that make clients feel seen, appreciated, and emotionally connected to your agency. Don't miss this episode to learn more about practical strategies for creating systems that encourage spontaneity and meaningful engagement. Key Questions: [00:55] How intentionally are you shaping the experience your clients have with you beyond deliverables? [05:26] When was the last time you made a client feel seen through a personal, unexpected gesture that wasn't tied to business? [15:29] What small, unexpected business gestures could you integrate to create delight for your client without increasing costs? [18:57] How can you systemize intentionality without making your interactions feel robotic or predictable? What You'll Discover: [01:13] A transformative excerpt from Unreasonable Hospitality, a moving story that reframes service as a chance to create emotional connection. [03:04] The idea that deliverables are the baseline and that real loyalty comes from connection, relationship, and emotional resonance. [04:11] Understanding what sets one agency apart from another is the experience clients have, not the quality of work alone. [05:02] How personalized gifts and meaningful gestures show clients they are truly seen and build deep trust. [06:36] The modern challenge of digital disconnection, making room for agencies to stand out through genuine human attention. [07:57] Generational differences in communication and why authentic, real-world connection feels increasingly refreshing and rare. [09:54] Stop sending generic, mass-produced gifts and replace them with deeper personalization that goes beyond branded merch. [11:25] Creative milestone-based gift ideas that show clients you pay attention to their lives, not just their KPIs. [13:19] How exceptional experiences create advocates who stay with you across roles and refer you across companies. [15:29] Business-focused surprise-and-delight ideas like bonus insights and proactive work that exceeds the scope. [16:49] The emotional psychology in the first 100 days and how to reduce client anxiety through thoughtful touchpoints. [18:57] How to operationalize intentionality without making it feel robotic, keeping the magic alive.

In this episode of ConvoRoom, we dive into the real mechanics of the Creator Economy—from how talent is sourced and cast to how influencer marketing actually works behind the scenes. We unpack what brands are looking for, how creators should think about positioning and compensation, and where the biggest opportunities are emerging across niche platforms and serialized content. If you've ever wondered how deals are structured, how creators get discovered, or what the future of content and media means for your income and influence, this conversation offers a clear, practical roadmap.TakeawaysCreator EconomyCasting and Influencer MarketingContent Creation and OpportunityMonetization and CompensationNiche Platforms and Serialized ContentChapters00:00 Introduction to Creator Economy05:31 Deliverables and Expectations11:19 Expectations and Compensation for Creators18:44 Compensation for Influencers25:07 Baseline Criteria for Talent Selection31:11 Opportunities for Emerging Creators

You are in a phase most people do not talk about honestly. Your offer works. People are buying.  You are busy enough to feel stretched but not stable enough to feel safe. So the idea of hiring a salesperson or team of them starts to sound like relief. It could be! But it can also create crippling pressure that causes hasty decisions.  And there are often many other things that need to happen first before that step. Listen in to discover:  Why selling at a higher price requires a different approach - and how to do it How hiring too early creates urgency that prospects can sense (and run away from) The risks of leadership stress compounds when profit margins are thin If you are considering scaling, raising prices, or building a sales team, this episode helps you slow down and make the decision in the right order. If you want help increasing your prices, strengthening your sales messaging, or building a sales structure that works without pressure, you can book a Sales Team Level-Up Call with me here: https://calendly.com/aleasha/salesteam-levelup 01:05 What happens when you hire in anticipation of growth 02:10 How payroll pressure affects sales conversations 03:00 Why price increases expose weak messaging 04:15 Deliverables versus outcomes in sales 05:10 Why you cannot educate and sell in the same call 06:05 The leadership stress no one talks about 07:20 Why higher prices first create more space 08:15 The correct order for scaling 09:00 How sales teams should be structured to succeed #SalesIsNotADirtyWord #SalesPodcast #BusinessPodcast #EntrepreneurPodcast #WomenInSales #EthicalSales #SalesStrategy #SalesMessaging #HighTicketSales #SalesWithoutPressure #PricingStrategy #RaiseYourPrices #Underpricing #ProfitOverVolume #SustainableBusiness   For more grounded sales strategy and honest conversations about scaling your business: Website: https://aleashabahr.com/ LinkedIn: https://www.linkedin.com/in/aleashabahr/ YouTube: https://www.youtube.com/@aleashabahr

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Most agency owners don't fail because they're bad at delivery. They fail because they underprice, overcomplicate, and build businesses that trap them instead of freeing them. Today's featured guest unpacks the type of life he envisioned when he set out to start an agency, it took to scale from charging $2,500 a month to closing $45,000/month retainers, surviving a market collapse, and making the counterintuitive decision to split one agency into two. Eli Rubel is the founder of Matter Made, a B2B SaaS marketing agency, and No Boring Design, a premium design studio serving high-growth tech companies. He entered the agency world in 2019 after burning out on the venture-backed SaaS model, despite a previous exit. What drew him to agencies wasn't prestige or scale; it was a desire to take control over his time, lifestyle, income, and location. Agencies, when built correctly, offered the fastest path to freedom without sacrificing ambition. Over the next few years, Eli scaled MatterMade aggressively, navigated a brutal tech downturn, and rebuilt his business with sharper positioning, stronger pricing, and clearer operational boundaries. In this episode, we discussed: Why hiking prices was the right choice early one How and why he decided to create his second agency The reason that shared services failed fast Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Toggl: Agencies could be losing 15–30% of their profit every year without seeing it. The usual suspects are time tracking, messy manual timesheets, scope creep, untracked revisions, and all those "quick" client requests that never get billed. That's why Toggl created the Agency Profit Heist, a fast, interactive way to uncover exactly where your margins are leaking. Start your investigation now at toggl.com/smartagency and use the code SMARTAGENCY10 at checkout for a 10% off annual plans. Why Agencies Beat Venture-Backed SaaS (If You Want Freedom) After years in venture-backed SaaS, chasing growth at all costs, Eli was done with a model he realized was grinding him down. The pressure, the lack of control, and the delayed payoff didn't align with what he actually wanted: family, flexibility, and financial independence. Agencies offered speed to cash and autonomy, which SaaS didn't. Instead of swinging for a hypothetical future exit, Eli chose a business model that paid well now and let him design his life intentionally. It was a shift he made with eyes wide open and clear expectations. The "best" business model depends on what you want your life to look like. For Eli, agencies weren't a step down. They were a strategic upgrade. Hiking His Prices Relying on Capacity and Confidence Eli's agency launched at $2,500 a month, not because that was the "right" price, but because he backed into a simple income goal. Sixteen clients at $2,500 got him to $40,000 a month. On paper, it worked. In reality, it broke fast. As soon as clients started saying "yes" too quickly, Eli knew something was off. The work was heavy, margins were thin, and building a team at that price point wasn't sustainable. Instead of obsessing over competitive pricing, he leaned into price sensitivity testing. Every time the team hit capacity, prices went up. If prospects said no, it didn't matter, they couldn't take on more work anyway. If prospects said yes, it justified hiring and scaling. Over three years, pricing climbed from $2,500 to $45,000 per month. What he learned was that underpricing doesn't just hurt margins. It traps you in constant hiring, delivery stress, and low-leverage work. Raising prices isn't greedy, it's operational discipline. What Actually Changes When You Raise Prices Eli didn't wake up one day and charge $45,000 for the same work he was doing at $2,500. Early on, the offering was vague: "We'll help with demand gen." Strategy was loose, scope was unclear, and the team was tiny. As pricing increased, the delivery model matured into a defined pod structure with paid media, design, strategy, and leadership baked in. However, once his agency hit around $15,000 per month, the services didn't change much after that. What changed was credibility. Case studies stacked up. Results became undeniable. Sales conversations shifted from "this is a great deal" to "this is what it costs to remove risk." Eli was upfront with prospects: MatterMade would be $10,000–$15,000 more per month than competitors, and nothing about the deliverables would look different. The difference was the track record. For buyers who weren't cash-sensitive, that pitch landed hard. They weren't paying for tasks. They were paying for certainty. Why Splitting One Agency into Two Was the Right Move At its peak in 2021, MatterMade was flying high, with $4.2M in EBITDA, tech clients everywhere, and acquisition talks underway. Then the tech market collapsed. Almost overnight, VC-backed clients cut agencies, froze spending, and hunkered down. They went from crushing it to losing nearly $200,000 a month. Eli held on too long, assuming it was temporary, and paid dearly for it. During the restructuring, Eli noticed something interesting: design had become a bottleneck across tech companies. Designers were laid off, but the need for creative work didn't disappear. So he spun up No Boring Design as a separate entity, fast. New brand, new site, launched in a weekend. Within months, it was profitable. Separating the businesses allowed each to have crystal-clear positioning. MatterMade stayed focused on growth marketing. No Boring Design became a premium creative solution for companies stuck in hiring freezes. Trying to keep design tucked inside the marketing agency would have slowed everything down. Separation created speed, clarity, and growth. Why Shared Services Across Agencies Sound Smart and Fail Fast One of Eli's biggest mistakes came after the split. He tried to create a shared management company to handle leadership, recruiting, and operations across multiple agencies. On paper, it looked efficient. In practice, it was chaos. Each agency had subtle but important differences in how it worked. SOPs drifted. Leaders got stretched thin. The "squeaky wheel" agency got attention while others suffered. Eventually, Eli unwound the entire structure. The hard truth: unless your companies operate almost identically, shared services create more friction than savings. Clarity beats efficiency. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

You keep your promises to everyone else.Clients. Teams. Deadlines. Deliverables.But when it comes to your promises to yourself? Negotiable.In this episode of the Be Unmessablewith the podcast, Josselyne Herman-Saccio exposes the quiet self-trust crisis high performers don't talk about, the slow erosion of commitment that leads to burnout, hidden failure patterns, and mental health depletion despite visible success.If you are driven, accountable, and motivated in business but inconsistent with yourself, this conversation will challenge you.You'll discover:Why commitment breaks down internally for high performersHow self-trust fuels real personal growthThe connection between burnout and broken promises to yourselfConnect With JosselyneWebsite: beunmessablewith.comInstagram: @beunmessablewithFacebook: UnmessablewithnessLinkedIn: josselyneherman-saccioYouTube: @beunmessablewith

In this episode of InSights, Brad Bialy sits down with Hailey Birkner (Account Manager with Haley Marketing) to unpack why retention is built between deliverables and how intentional account management drives deeper relationships, stronger loyalty, and more revenue from the clients you already have. About the Guest Hailey Birkner is an Account Manager at Haley Marketing, where she helps staffing firms turn strategy into sustainable momentum. With a background in automation and client experience, she lives at the intersection of service, clarity, and trust—coaching clients toward consistent, long-term success. Key Takeaways Retention is earned between the wins. Consistency beats intensity—every time. Silence is not success; feedback fuels growth. Automation supports relationships, it doesn't replace them. Authenticity is your only real competitive advantage. Timestamps [03:25] – “Retention is built between deliverables” reframed [04:12] – Why service alone is just table stakes [05:08] – Consistency over intensity in client relationships [06:25] – Scaling personalization without losing authenticity [08:09] – Coaching vs. transactional account management [09:52] – Quarterly touchpoints that create momentum [11:00] – Using automation to nurture at scale [13:42] – Plan your work, work your plan [15:05] – Why silence is not success [16:54] – Creative follow-ups that re-engage clients [18:58] – Writing emails people actually respond to [21:06] – Segmenting accounts for smarter growth   About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard InSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo. Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30 This episode is brought to you by FoxHire. If you're looking for an Employer of Record partner that helps recruiters confidently grow contract placements and build recurring revenue without taking on extra risk, FoxHire is perfect for you. Learn more at FoxHire.com/Haley

Award-winning filmmaker Quinnolyn Benson-Yates made her first feature documentary before film school—and its seven-year journey from short film concept to PBS distribution holds lessons every indie filmmaker needs to hear.Epic Bill follows an endurance athlete who lost everything when his video rental empire collapsed (thanks, Netflix). Bill's mantra—“show up and suffer”—became Quinn's filmmaking philosophy as she navigated polar vortexes, battery failures in -50° weather, and the brutal realities of distribution. In this episode, she shares how she cut a 93-minute film down to 56 minutes for PBS, why credibility matters more than connections, and the uncomfortable truth about what distribution actually solves.DocuView Déjà Vu:Free Solo, 2018, 100 mins, Watch on on Disney + Package / Hulu, IMDB Link: Free Solo (2018) ⭐ 8.1 | Documentary, Adventure, SportMeru, 2015, 90 mins, Watch on Prime Video, IMDB Link: Meru (2015) ⭐ 7.7 | Documentary, SportCrip Camp: A Disability Revolution, 2020, 106 mins, Watch on Netflix, IMDB Link: Crip Camp (2020) ⭐ 7.7 | Documentary, HistoryWhat You'll Learn:Why “fail early, fail often” should include “fail sustainably”How archival footage transformed a short film into a featureThe PBS application process (NETA) and what it requiresWhat intermediaries like Bitmax do for Apple TV/Amazon distributionWhy distribution doesn't make your career—you doAbout Quinnolyn Benson-YatesQuinnolyn Benson-Yates is an award-winning filmmaker with an MFA from USC School of Cinematic Arts. Her feature documentary Epic Bill gained nationwide PBS distribution with promotions on CNN and SiriusXM, and is now available on Amazon and Apple TV. She's a two-time winner of Santa Barbara International Film Festival's 10-10-10 competition, and her short film Miss River screened at Palm Springs LGBTQ Film Festival. Her most recent short, a Western comedy called Man, premiered at Austin Film Festival. She's currently developing her first narrative feature about a middle school girl starting a punk band with her dad—inspired by her own childhood as an eight-year-old punk rock singer.Website: QBY | Film: Epic Bill - The Film | Instagram: @‌quinnolynIf you're enjoying the show, please subscribe and leave a review!Sponsor: Virgil Films http://www.virgilfilms.com/Support us by buying merch or watching our films: https://documentaryfirst.com/Follow our Substack Blog: https://documentaryfirst.substack.com/Join our newsletter (bottom of page): https://thegirlwhoworefreedom.com/Donate to help us tell more stories: https://givebutter.com/LivingStoriesLtdSupport us on Patreon00:00 Introduction04:27 Quinn's journey: punk rocker to USC film grad06:44 Current projects: narrative feature development08:02 Epic Bill origin: short film becomes seven-year feature10:08 Why documentaries take so long13:22 Bill's philosophy: “Show up and suffer”17:35 Applying endurance athlete lessons to filmmaking21:59 Filming in extreme conditions as a new filmmaker25:26 Fail early, fail often—fail sustainably27:01 Hardest scenes: -50° battery failures and emotional breakthroughs30:44 Bill's financial story: millionaire to bankruptcy33:57 What beliefs needed to die for Bill to succeed38:52 Leslie Murphy: the stakes character (Free Solo comparison)43:36 The PBS path: NETA application and cutting from 93 to 56 minutes46:33 Bitmax and Apple TV/Amazon distribution51:02 Deliverables that surprised her54:13 CNN and SiriusXM promotion: cold emails and pitch packets56:45 Industry Stress Test: Plan A, B, C when nobody's buying1:00:04 Uncomfortable truth: distribution doesn't make your career1:01:01 Practical tool: scene-by-scene film study method1:03:49 DocuView Déjà Vu: Free Solo, Meru, Crip Camp

A bit about me. I love answering questions and I truly don't mind answering the same questions a bunch of times. BUT I'd much rather talk about your mid-century house. And your life. And your hopes for your remodel. I hate going into a conversation about a significant purchase without enough information to feel prepared. And I suspect many of you are like, “Yes. Same.”  This one is for you.  In Today's Episode You'll Hear:Why it's never too early to start designing. How much your Mid-Century Master Plan will cost. (Yes, we can tell you that up front.)When we'll need you to move the process forward - and how much time that will take. Get the full show notes with all the trimmings at https://www.midmod-midwest.com/2307Like and subscribe at Apple | Spotify | YouTube. Want us to create your mid-century master plan? Apply here! Or get my course,  Ready to Remodel.

Norman Müller spricht mit den Gründern von ideastream.io Jan Groenefeld und Matthias Schmidt darüber, warum KI in Unternehmen oft stecken bleibt, wenn sie nur als Lizenzpaket verstanden wird. Im Zentrum steht die Frage, wie aus Ideen schnell verwertbare Arbeitsergebnisse werden, ohne Prompt Engineering und ohne Methodenwissen vorauszusetzen. IdeaStream.io setzt dafür auf einen kuratierten Innovationsprozess, in dem ein digitaler Innovationscoach Teams zu klaren Deliverables führt. Spannungsfeld der Folge ist der Unterschied zwischen Produktivität und Wertschöpfung und die Rolle von KI als Teil eines soziotechnischen Systems.Hier geht's zu den Shownotes:https://ventureaibriefing.substack.com/ To hear more, visit ventureaibriefing.substack.com

Norman Müller spricht mit den Gründern von ideastream.io Jan Groenefeld und Matthias Schmidt darüber, warum KI in Unternehmen oft stecken bleibt, wenn sie nur als Lizenzpaket verstanden wird. Im Zentrum steht die Frage, wie aus Ideen schnell verwertbare Arbeitsergebnisse werden, ohne Prompt Engineering und ohne Methodenwissen vorauszusetzen. IdeaStream.io setzt dafür auf einen kuratierten Innovationsprozess, in dem ein digitaler Innovationscoach Teams zu klaren Deliverables führt. Spannungsfeld der Folge ist der Unterschied zwischen Produktivität und Wertschöpfung und die Rolle von KI als Teil eines soziotechnischen Systems.00:00 Intro und Thema der Folge07:45 Jans Werdegang und Haltung zu KI08:54 Von KI Sandbox zu echter Implementierung10:59 Lizenzen sind keine Einführung11:21 Wertschöpfung versus Effizienz15:39 Nicht jedes Problem ist ein KI Problem22:59 Was IdeaStream konkret macht30:54 Warum Prompting bei Innovation scheitert31:23 Der Innovationscoach und der Prozess34:50 Beispiele aus Praxis und Workshop40:34 Einsatz in Startup Factory und Gründungsberatung42:20 Wunschkunden und Einsatzfelder52:22 Warum Corporates Startups ausbremsen57:41 Kurzes Q und A und AbschlussWenn du uns dabei unterstützen möchtest, diesen Podcast zu einer Allianz von Zukunftsarchitekten der KI-Transformation zu machen, in der wir offen über Chancen, Risiken und reale Erfahrungen mit Künstlicher Intelligenz sprechen, dann abonniere uns auf YouTube, Spotify oder Apple Podcasts. Dein Abonnement kostet dich nichts, hilft uns aber sehr, noch mehr herausragende Persönlichkeiten für tiefgehende und inspirierende Podcast Gespräche zu gewinnen. Vielen Dank für deinen Support.Darüber hinaus laden wir dich ein, Teil der Plattform des Bundesverbands für KI-Transformation e.V. zu werden. Hier vernetzen sich mittelständische Unternehmen, KI Expertinnen und Experten, Startups sowie Vertreterinnen und Vertreter aus Forschung und Wissenschaft, um Wissen zu teilen, Erfahrungen auszutauschen und um an konkreten KI-Projekten zu arbeiten. In unserer Podcast Community kannst du dich einbringen, mitdiskutieren und den Bundesverband als Mitglied aktiv unterstützen und mitprägen.Zur Plattform:https://www.venture-ai-germany.spaceVernetze dich mit Norman auf LinkedIn:https://www.linkedin.com/in/muellernorman

AI did not just disrupt consulting, it changed what it takes to survive. Steve Cunningham shares how AI nearly wiped out his business, forced a complete reinvention, and ultimately led him to become an AI native full stack consultant. The conversation explores why context, workflows, and AI ready deliverables now matter more than traditional expertise alone. If you are a consultant, agency owner, or service professional wondering how AI is reshaping your role, this episode makes the stakes clear and the path forward practical. Today we discussed: 00:00 How AI Wiped Out Steve's Business 03:54 What an AI-Native Consultant Really Is 08:11 Giving AI the Right Context 11:53 Choosing AI Platforms Without Lock-In 14:54 Deliverables for Humans and AI 17:37 Guardrails for Safe AI Work 20:22 Steve and SimpleConsultants Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Get AudioBooks for FreeBest Self-improvement MotivationDon't Sell Deliverables—Sell Results | DJ Richoux SpeechStop selling tasks and start selling outcomes. Discover DJ Richoux's powerful mindset shift to close bigger deals and win premium clients fast.Get AudioBooks for Free⁠We Need Your Love & Support ❤️https://buymeacoffee.com/myinspiration#Motivational_Speech#motivation #inspirational_quotes #motivationalspeech Get AudioBooks for Free Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a MessageIn this episode of Culture Change RX, Sue Tetzlaff, cofounder of Capstone Leadership Solutions, engages in conversation with one of Capstone's transformational experts, Julie Coneset. They discuss the transformational assessment, planning, and coaching process at Capstone Leadership that makes up the early weeks of Phase One activities for healthcare organizations that are engaged in a Capstone partnership. They explore the importance of establishing a strong foundation for this transformation through this strong start. The conversation emphasizes the need for tailored team structures and action plans that respect past efforts while fostering a culture of continuous improvement and growth.Julie  joined me on a previous episode, The Art of Meaningful Employee Evaluations. If developing leaders through thoughtful, human-centered processes matters to you, that episode is worth a listen as well.Key TakeawaysPhase I activities are crucial for setting the foundation for long-term change.Deliverables include team and leadership action plans.The initiative champion plays a key role in leading change.Data collection is essential for assessing organizational needs.Plans are tailored to meet specific organizational goals.Past experiences with large-scale change initiatives help to inform future strategies.We're stepping forward in a bigger way—growing our team of rural healthcare experts, growing our capabilities by adding a strategic planning division … all of this so we can expand our ability to help even more rural hospitals and other small healthcare organizations in 2026. … We'd love to explore how we can support your organization in being the provider- and employer-of-choice so you can keep care local and margins strong! Learn more at CaptoneLeadership.netHi! I'm Sue Tetzlaff. I'm a culture and execution strategist for small and rural healthcare organizations - helping them to be the provider and employer-of-choice so they can keep care local and margins strong.For decades, I've worked with healthcare organizations to navigate the people-side of healthcare, the part that can make or break your results. What I've learned is this: culture is not a soft thing. It's the hardest thing, and it determines everything.When you're ready to take your culture to the next level, here are three ways I can help you:1. Listen to the Culture Change RX PodcastEvery week, I share conversations with leaders who are transforming healthcare workplaces and strategies for keeping teams engaged, patients loyal, and margins healthy. 2. Subscribe to our Email NewsletterGet practical tips, frameworks, and leadership tools delivered right to your inbox—plus exclusive content you won't find on the podcast.

In this captivating episode of "Elevating Drone Life," we journey with Graham Heinrich, a seasoned expert in the drone industry, as he shares his remarkable transition from traditional golf course management to the innovative world of drone technology. With over 23 years of experience in professional golf, Graham offers a unique perspective on how drones have revolutionized mapping and data collection, particularly in the realm of golf course management. Graham's story begins with his early days as a caddy, where he developed a deep understanding of the intricacies of golf. This foundation paved the way for his pioneering work in using drones to enhance golf course operations. He discusses the significant shift from manual methods to advanced drone technology, highlighting the efficiency and precision that drones bring to the table. Throughout the episode, Graham delves into the operational differences between Europe and the USA, shedding light on how varying regulations impact drone usage. He emphasizes the importance of understanding client needs and building strong relationships within the golf industry, which have been key to his success. Gain valuable insights into the diverse deliverables Graham provides to golf courses, from 3D mapping and visualization to solving complex drainage issues. He shares his experiences working with prestigious golf courses, including the iconic St. Andrews, and how his work has been instrumental in enhancing the golfing experience. Graham also offers practical advice for aspiring drone operators, encouraging them to stay positive, persistent, and continuously learn. He highlights the potential for growth in the drone industry and the endless opportunities it presents for those willing to embrace change and innovation. Join us for an inspiring conversation that not only explores the technical aspects of drone technology but also celebrates the passion and dedication required to succeed in this dynamic field. Whether you're a drone enthusiast or a golf aficionado, this episode promises to deliver a wealth of knowledge and inspiration. Want to Make Money Flying Drones? DroneU gives you the blueprint to start and grow a real drone business: FAA Part 107 prep 40+ courses on flight skills, real estate, mapping, and business Pricing guides, client acquisition, and weekly coaching Supportive community of top-tier drone pros Start here https://www.thedroneu.com Know someone ready to take the leap? Share this episode with them !! Stuck between a safe job and chasing your drone dream? Download our FREE Drone Pilot Starter Kit   Includes: FAA checklist, pricing template, and plug-and-play proposal to help you land your first client with confidence.  https://learn.thedroneu.com/bundles/drone-pilot-starter-kit  Timestamps [00:00] Introduction to Graham Heinrich and His Journey [11:36] Transitioning to Drone Technology in Golf [24:15] Differences in Drone Operations: Europe vs. USA [33:38] Deliverables for Golf Courses and Client Relationships [42:23] 3D Mapping and Visualization in Golf [55:26] Challenges and Opportunities in the Drone Industry [01:08:34] Advice for Aspiring Drone Operators

Today's guest is Nina Edwards, Vice President of Emerging Technology and Innovation at Prudential Insurance. With decades of experience driving strategy, innovation, and AI-enabled growth at leading financial and consulting firms, Nina brings deep expertise in applied intelligence and emerging technology.​​ Nina joins Emerj Editorial Director Matthew DeMello to unpack why 95% of AI pilots fail to deliver enterprise value and reveal strategies for translating productivity gains into measurable ROI by ditching pre-AI metrics.​ Nina also shares practical takeaways, including protected sandboxes that slash approval cycles from months to days, unified KPI glossaries standardizing cycle time and exception rates, outcome charters targeting business value, and human-centered operating models shifting teams from doing to deciding to scale pilots enterprise-wide. This episode is sponsored by Moody's. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast!

Estimated reading time: 11 Minuten Im B2B-Vertrieb verkaufst du nicht "Features". Du verkaufst Klarheit, und du verkaufst Entscheidungssicherheit. Genau darum geht es hier: Bedarfsermittlung im B2B – nicht irgendwann, sondern planbar, sauber und wiederholbar. Statt nur zu hören, was der Kunde sagt, willst du verstehen, was wirklich dahintersteckt, damit du nicht am Symptom hängen bleibst. Gleichzeitig brauchst du den Blick fürs Buying Center, weil sonst der echte Entscheider unsichtbar bleibt. Und damit sind wir beim Kern: Entscheider identifizieren ist nicht „nice to have", sondern Pflicht, wenn du nicht in Endlosschleifen verkaufen willst. In meinem Gespräch mit Stephan Heinrich haben wir das auseinandergebaut und wieder zusammengesetzt. Du bekommst daraus einen Praxis-Guide, den du direkt in Discovery Calls, Qualifizierung und Angebot übernehmen kannst, sodass du weniger "Wir melden uns" hörst und mehr echte Entscheidungen auslöst. Und ja: Wir zeigen dir, wie du den Entscheider identifizieren-Job systematisch erledigst – weil gute Bedarfsermittlung genau dort gewinnt. Kundenergründung 3.0: Was sich im B2B für die Bedarfsermittlung geändert hat Viele Verkäufer machen heute denselben Fehler wie vor 15 Jahren – nur mit besserer Kamera: Sie springen zu früh in die Lösung, und oft sogar in Minute 3. Sobald PowerPoint läuft, verlierst du aber leicht die Gesprächsführung, weil der Kunde dann bewertet, während du lieferst. Genau deshalb musst du zuerst Problem und Prozess klären, und du musst frühzeitig den Entscheider identifizieren, bevor du in die Demo rutschst. Kundenergründung 3.0 akzeptiert drei harte Realitäten, und genau deshalb funktioniert sie so gut: Mehr Stakeholder: Du verkaufst selten an eine Person, sondern ans Buying Center. Mehr Risiko: Der Kunde entscheidet nicht nur für, sondern auch gegen den Status quo, und das fühlt sich intern riskant an. Mehr "No Decision": Viele Deals sterben nicht am Wettbewerb, sondern an Aufschieberitis, Unsicherheit oder fehlender Priorität. Die PowerPoint-Falle: Warum "früh präsentieren" deine Bedarfsermittlung zerstört Sobald du präsentierst, passiert Folgendes: Der Kunde lehnt sich zurück, du arbeitest, und er bewertet. Am Ende kommt dann oft der Satz: "Schicken Sie mal ein Angebot." Das klingt wie ein Kaufsignal, ist aber häufig nur ein höfliches "Ich will jetzt aus dem Call raus." Die Alternative ist simpel, aber nicht leicht: Du bleibst im Dialog, und du gräbst tiefer, damit am Ende wirklich Klarheit entsteht. Außerdem erkennst du dadurch viel früher, ob der Deal echt ist oder nur "mal schauen". Und du kannst nebenbei direkt den Entscheider identifizieren, statt später hinterherzulaufen. Bedarfsermittlung heißt heute: Entscheidung ermöglichen Der moderne Verkäufer ist nicht nur Problemlöser, sondern auch Entscheidungs-Architekt. Du hilfst dem Kunden, intern zu erklären, warum eine Veränderung nötig ist, und warum sie jetzt passieren muss. Gleichzeitig sorgst du dafür, dass die richtigen Menschen beteiligt sind, weil du sonst zwar diskutierst, aber nie abschließt – daher: Entscheider identifizieren. Warum wir etwas ändern müssen Warum wir es jetzt ändern müssen Warum wir es mit dieser Lösung ändern können Und wer dazu "Ja" sagen muss Das ist Kundenergründung 3.0. Und das ist Bedarfsermittlung, die wirklich Umsatz macht. Das wahre Problem finden: Vom Symptom zur Diagnose (Basis jeder Bedarfsermittlung) Ich nutze dafür gern ein Bild: Arzt vs. Apotheke. Der Kunde kommt rein und sagt: "Ich hab Kopfschmerzen." Wenn du jetzt direkt "Aspirin" verkaufst, bist du Apotheke, aber nicht Berater. Fragst du dagegen "Seit wann? Wo genau? Was war vorher, und was haben Sie schon probiert?", dann wirst du zum Arzt – und erst eine saubere Diagnose macht deine Bedarfsermittlung wertvoll. Für eine stabile Bedarfsermittlung brauchst du drei Ebenen, und jede Ebene baut auf der vorherigen auf: Ebene 1: Das Symptom (was der Kunde sagt) "Unsere Leads sind schlecht." "Unser Forecast wackelt." "Wir brauchen ein neues Tool." Ebene 2: Die Ursache (warum es passiert) Fehlt eine saubere Qualifizierung, oder fehlt ein gemeinsames Verständnis? Ist der Entscheidungsprozess unklar, und deshalb bleibt alles hängen? Gibt es keinen Champion, obwohl das Thema wichtig wäre? Ebene 3: Der Impact (was es kostet) Jetzt wird's spannend: Sobald du den Impact sauber machst, verändert sich das Gespräch, weil aus "nice to have" ein "müssen wir lösen" wird. Damit wird deine Bedarfsermittlung automatisch schärfer, und du hast außerdem einen klaren Aufhänger, um den Entscheider identifizieren-Part sauber anzustoßen. Fragen, die dich sofort tiefer bringen "Was passiert, wenn Sie das nicht lösen?" "Woran merken Sie das konkret – in Zahlen, Zeit oder Risiko?" "Was haben Sie bisher probiert, und warum hat's nicht gereicht?" "Wer merkt den Schaden am stärksten?" (Denn dort sitzt oft der Sponsor – und manchmal auch der echte Entscheider.) Merksatz: Bedarfsermittlung entsteht nicht durch "mehr reden", sondern durch Zusammenhänge, die der Kunde intern weitergeben kann. Schmerz in Euro: So wird Bedarfsermittlung messbar und wirksam Viele Verkäufer sind nett, und das ist grundsätzlich gut. Ohne Dringlichkeit gewinnt jedoch immer der Status quo, weshalb du in Richtung Entscheidung einen harten Schritt brauchst: Quantifizierung. Du machst keinen Druck, sondern du schaffst Klarheit, und dadurch wird auch deutlich, wer intern wirklich entscheiden muss – also: Entscheider identifizieren. Die Kosten der Nicht-Entscheidung Hilf dem Kunden nicht nur beim "Warum kaufen?", sondern auch beim "Warum NICHT warten?". Das gelingt, wenn du den Schaden greifbar machst und gleichzeitig die Logik sauber hältst: "Was kostet Sie das Problem pro Monat?" "Wie viele Stunden gehen dabei verloren, und wo genau?" "Welches Risiko tragen Sie, wenn das so bleibt?" Das Ziel ist nicht, den Kunden zu grillen, sondern ihm eine Rechnung zu geben, die er intern verwenden kann. Gute Bedarfsermittlung fühlt sich für den Kunden an wie: "Endlich versteht mich jemand." Critical Event: Warum jetzt? Wenn du Deals beschleunigen willst, brauchst du ein Ereignis, ein Datum oder einen Auslöser. Ohne dieses "Warum jetzt?" wird alles vertagt, obwohl das Problem real ist. Und wenn vertagt wird, verschwimmt fast immer auch, wer zuständig ist – deshalb: Entscheider identifizieren und Verantwortlichkeiten festzurren. "Was muss bis wann stehen – und warum genau dann?" "Was passiert, wenn Sie das Datum reißen?" "Welche internen Meilensteine hängen daran, und wer verantwortet sie?" Klärst du das nicht, bekommst du "Wir melden uns", und dann meldet sich: niemand. Preis ohne Drama: Obergrenze & Preis-Fragmentierung Viele Verkäufer trauen sich nicht über Geld zu reden, und dadurch entstehen falsche Erwartungen. Zwei saubere Wege, die Entscheidung zu erleichtern, sind: Obergrenze: Du nennst eine klare Decke (mit Pause), sodass der Kunde sofort einordnet. Beispiel: "Wenn Sie befürchtet haben, dass Sie 35.000 Euro investieren müssen: da liegen wir auf jeden Fall drunter." Fragmentierung: Du brichst den Preis auf eine verdauliche Einheit runter (pro Verkäufer/Monat oder pro Standort/Woche), damit es entscheidbar wird. Das ist keine Manipulation, sondern es reduziert Unsicherheit, und Unsicherheit ist der natürliche Feind jeder guten Bedarfsermittlung. Den echten Entscheider finden: Buying Center, Economic Buyer & Bedarfsermittlung Jetzt wird's politisch, aber im besten Sinne: Unternehmensrealität. In komplexen Deals gibt es selten "den Entscheider", sondern mehrere Rollen, und du musst sie trennen, damit deine Bedarfsermittlung nicht zur Blackbox wird. Kurz gesagt: Entscheider identifizieren ist dein Sicherheitsgurt im komplexen Vertrieb. Der Mythos "Mein Chef macht, was ich sage" Ich höre ständig: "Ich bin nah dran am Chef." Das ist gut, aber Nähe ist kein Unterschriftrecht. Wenn du nur mit Beeinflussern sprichst, bekommst du schöne Gespräche, jedoch keine Entscheidung. So fragst du den Entscheidungsprozess ab (ohne peinlich zu wirken) Diese Formulierung funktioniert fast immer, weil sie den Kunden schützt und dich gleichzeitig führt: "Damit ich Ihnen nichts Falsches baue: Wie wird so eine Entscheidung bei Ihnen typischerweise getroffen?" Danach gehst du strukturiert weiter, und zwar mit einer Decision Map, die intern tragfähig ist. Ziel: Nicht raten, sondern sauber Entscheider identifizieren: Decision Criteria: "Woran machen Sie die Auswahl fest, und was ist 'must have'?" Decision Process: "Welche Schritte kommen nach diesem Gespräch, und wann?" People: "Wer muss am Ende zustimmen – fachlich, finanziell und operativ?" Risiko: "Wer trägt den Ärger, falls es schiefgeht?" Der Entscheider-Test: Der Konditionalabschluss Jetzt kommt ein Hebel, der vielen Bauchschmerzen macht, aber brutal effektiv ist: der Konditionalabschluss. Das ist eine geschlossene Frage, weil du Klarheit willst und nicht Hoffnungen sammelst. "Wenn ich Ihnen das so zuschicke: sind wir dann auf dem Weg zur Entscheidung?" Warum ist das so stark? Weil du echte Informationen bekommst. Entweder es gibt ein Ja (mit Bedingungen), oder es gibt ein Nein (mit Gründen), und beides bringt dich weiter. Und vor allem zeigt es dir, ob du wirklich den Entscheider identifizieren-Schritt schon erledigt hast. Das Angebot als Entscheidungsdokument: "Heiratsantrag" statt PDF-Friedhof Ein Angebot ist kein Preisblatt, und es ist auch kein Roman. Es ist ein Entscheidungsdokument, das intern weitergeleitet werden kann, ohne dass du daneben sitzt. Damit das klappt, musst du vorher Problem, Impact und Rollen geklärt haben – inklusive "Entscheider identifizieren". Was in ein gutes B2B-Angebot gehört (und was nicht) Ich mag Angebote, die klar, kurz und intern verwertbar sind. Drei Bausteine reichen, wenn sie sauber sind: Ausgangslage: Was ist heute? (Symptom + Ursache, wie ihr es verstanden habt) Zielbild: Was soll danach besser sein? (Kennzahlen, Outcome, Nutzen) Hindernisse: Warum ging's bisher nicht? (Risiken, interne Blocker, fehlende Ressourcen) Erst dann kommen Lösung, Vorgehen, Investment und nächste Schritte. So wird aus Interesse eher eine Entscheidung, statt ein "Wir prüfen mal". Und ja: Eine saubere Bedarfsermittlung macht genau diesen Unterschied. Die stärkste Angebotsfrage überhaupt Wenn du nur eine Frage vor dem Angebot stellst, dann diese, weil sie alles fokussiert: "Was muss im Angebot stehen, damit Sie entscheiden können?" Damit baust du nicht dein Lieblingsangebot, sondern das Angebot, das intern durchkommt. KI-Boost: So machst du Bedarfsermittlung schneller und sauberer Fast alle Calls sind online, und das ist eine Chance, wenn du sie sauber nutzt. Mit Einwilligung kannst du Transkripte verwenden, sodass du besser zuhörst und trotzdem alles sauber dokumentierst. Gerade bei Stakeholdern hilft das, weil du Aussagen besser zuordnen kannst und schneller Entscheider identifizieren kannst. Transkript aktiv einschalten (und dadurch besser zuhören) "Ich würde gern das Transkript einschalten, damit ich Ihnen noch besser zuhören kann. Ist das für Sie okay?" Wichtig: Hol dir immer eine klare Zustimmung und beachte eure Regeln, weil Vertrauen die Basis ist. Wenn der Kunde nein sagt, ist das okay, und dann schreibst du klassisch mit. Vom Gespräch direkt ins Angebot (ohne Copy-Paste-Hölle) Mit einem sauberen Protokoll baust du in Minuten: Zusammenfassung in 7 Zeilen (Problem, Ursache, Impact, Ziel, Timeline) Decision Map (wer, wann, wie, womit) Risiken & Einwände (und wie du sie im Angebot vorweg nimmst) Das spart Zeit, und es reduziert Missverständnisse, sodass deine Bedarfsermittlung nicht nur schneller wird, sondern auch stabiler. Sales-Training als "Flugsimulator": schneller besser werden Ich liebe das Bild: Im Flugsimulator darfst du Fehler machen, während du im echten Flugzeug besser keine machst. Genau so ist Vertrieb, weshalb du Discovery und Decision Map trainieren solltest, bevor du Einwände übst. Und im Training kannst du gezielt üben, wie du den Entscheider identifizieren-Teil sauber, ruhig und ohne Druck formulierst. Quick Takeaways: Die wichtigsten Punkte zur Bedarfsermittlung Bedarfsermittlung gewinnt, wenn Problem, Impact und Entscheidungsweg glasklar sind. Geh vom Symptom zur Ursache, und mach danach den Impact in Euro, Zeit oder Risiko sichtbar. Kläre ein Critical Event, sonst gewinnt der Status quo, obwohl alle nicken. Baue eine Decision Map: Kriterien, Prozess, Rollen und Risiko-Träger. Entscheider identifizieren ist kein "später", sondern Teil der Bedarfsermittlung. Nutze den Konditionalabschluss, damit du Klarheit bekommst und nicht rätst. Mach dein Angebot zum Entscheidungsdokument, damit es intern funktioniert. Anleitung: Bedarfsermittlung im B2B in 9 Schritten (Discovery-Checkliste) So führst du Gespräche, die Problem, Impact und Entscheider sauber klären, damit eine Entscheidung möglich wird – und zwar ohne Präsentations-Falle und ohne endlose Follow-ups. Das ist Bedarfsermittlung, die im Alltag funktioniert. Eröffnung mit Erwartungsmanagement Sag kurz, wie ihr vorgeht: erst Kontext und Ziele, dann Entscheidungsweg und nächste Schritte – Demo später (wenn nötig). Symptom verstehen Lass den Kunden erzählen, und frag nach Beispielen, bevor du Lösungen ansprichst. Ursache finden Frag nach dem "Warum", und klär gleichzeitig, was bisher versucht wurde. Impact quantifizieren Euro, Zeit oder Risiko, damit Dringlichkeit entsteht und Entscheidungen logisch werden. Decision Map aufbauen Kriterien, Prozess und Rollen klären, damit du nicht rätst, sondern den Entscheider identifizieren kannst. Critical Event klären Bis wann muss was stehen, und was passiert, wenn nicht? Echten Entscheider identifizieren Frag nach Budget- und Freigaberechten, und klär, wer final "Ja" sagt. Ziel: Entscheider identifizieren statt hoffen. Entscheider-Test setzen Nutze eine klare Frage, damit du weißt, ob ihr wirklich vorankommt. Nächste Schritte verbindlich machen Termine, Verantwortliche und Deliverables festlegen, damit es nicht im Sande verläuft. FAQ: Häufige Fragen zur Bedarfsermittlung im B2B Was bedeutet Bedarfsermittlung im B2B? Bedarfsermittlung bedeutet, dass du Symptom, Ursache und Impact klärst und zusätzlich Entscheidungsweg und Rollen im Buying Center sichtbar machst, damit der Kunde intern entscheiden kann. Warum ist "Entscheider identifizieren" so wichtig? Weil viele Deals nicht am Produkt scheitern, sondern daran, dass niemand final verantwortlich ist. Wenn du den Entscheider identifizieren kannst, werden nächste Schritte klarer, und Entscheidungen fallen schneller. Wie frage ich den Entscheidungsprozess ab, ohne unangenehm zu wirken? Nutze eine Schutz-Formulierung wie: "Damit ich Ihnen nichts Falsches baue: Wie wird so eine Entscheidung bei Ihnen typischerweise getroffen?" Das wirkt professionell, weil es Klarheit schafft. Welche Fragen machen die Bedarfsermittlung besser? Fragen zu Impact und Dringlichkeit ("Was kostet das pro Monat?", "Warum jetzt?") und Fragen zur Decision Map ("Wer muss zustimmen?", "Woran wird entschieden?"). Wie nutze ich KI, ohne dass es komisch wirkt? Hol dir eine klare Zustimmung für Transkript/Mitschrift, erkläre den Nutzen ("damit ich besser zuhören kann"), und halte dich an eure Datenschutzregeln. Dann wird es normal und hilfreich.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Why do clients keep asking for deliverables they don't actually need? How to get them to focus on the outcome instead of the task list? Every agency owner has had clients show up asking for a website, SEO, or a million social posts, when what they actually need is something much deeper: more leads, more profit, more time back, and a business they're proud of again. Today's featured guest broke down how he built an 11-year-old shop that delivers exactly that. We dig into why small businesses really hire agencies, why "selling SEO" is a trap, and how simplifying complex work can make your agency more profitable, more trusted, and a hell of a lot easier to run. Nico Biggi, Founder of The Gorilla Agency a full-service Oregon digital agency that helps small businesses achieve their marketing goals. After applying to 31 agencies and hearing absolutely nothing back, he decided if no one would hire him, he'd simply build the place he wished existed. Eleven years later, his agency helps small businesses fall in love with their companies again by delivering marketing that feels personal, purposeful, and rooted in truth—not hype. In this interview, we'll discuss: Why clients don't want SEO and what small business are really buying. How radical simplicity makes agencies more profitable. Walking away from big clients to make your agency stronger. How AI is changing client expectations. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why Clients Don't Actually Want SEO (And What They're Really Buying from Agencies) Nico knows why his clients first reach out and he understands that, in reality, no one wants SEO. No one wants a website. No one wants a content calendar. What they want is for their phone to ring. They want predictable revenue and to stop feeling behind. Basically, they want a business that finally looks and performs the way they imagined when they started it. Hence, when Nico sits with a new client, he doesn't take their request at face value. He keeps pulling the thread: Why do you want that? What are you really trying to fix? What's happening behind the scenes that made you reach out today? By the time he gets to the core problem, the tactical service almost never matches the thing they originally asked for. And that's where trust is built—showing clients the real path to their desired outcome, not the task list they think they need. As he puts it: Services are the toolkit. Outcomes are the reason you pick up the tools. How Radical Simplicity Makes Agencies More Profitable and Improves Client Trust During client meetings, Nico strives to strip away the complexity agencies tend to hide behind. Clients don't want a masterclass in keyword density or a dissertation-length PDF they'll never read. They want clarity. To him, the best operators and the best salespeople think like teachers. Teachers take complicated ideas and make them accessible. They speak in a way a fifth grader can understand, because simplicity builds confidence, and confidence builds buy-in. Inside his own agency, this shows up in the way he trains his team. No silos. No "not my job." Everyone learns how every part of the system works, from content, SEO, design, dev, and strategy. That shared understanding creates respect, efficiency, and a culture where no one feels like they're building in the dark. Everyone in his team is taught that no one is above anyone and they're all running the machine together. It's a mindset that creates accountability among the team and helps the client understand exactly what they're paying for. Why Saying No to Big Clients Can Make Your Agency Stronger Every agency owner has a moment where the "big" client forces them to rethink everything. For Nico, it was early on, when a client offered him more money than he even asked for ($10k a month) and three months later, he fired the client. On paper, it was a dream account. In practice, it drained the team, misaligned with their process, and became the catalyst for rebuilding the agency from the ground up. He spent two years refining every process—on-page and off-page SEO, content creation, design systems, communication workflows—all centered around one thing: making sure clients always know where their money is going and how it's working. Most agencies duct-tape their operations when things get messy instead of rebuilding the underlying, broken system. Nico rebuilt his foundation truly believing that all business owners need is for someone to create systems, truly listen to them, and help them articulate what they do for their clients. Authenticity Converts (And Your Clients Need Your Help to Show It) Nico's wife unknowingly became the perfect case study for modern buyer behavior. Before choosing anything (restaurants, local services, events) she checks: Reviews Menus FAQs Photos Location Details User experience Credibility That's what most customers are doing, and the standard Nico sets for his clients. He wants to work with businesses that engage with clients and answer their questions, show their work with real photos, tell compelling stories, show proof, have a clean, intuitive website. If it doesn't pass what Nico calls "the wife test" — if a business doesn't have clear answers, real photos, social proof, strong UX, and transparent information — it doesn't ship. And the same goes for exclusivity: Nico refuses to work with two companies in the same industry and service area. He wants to make one the best, not compete against himself for small wins. How AI Is Changing Client Expectations and Why It Won't Replace Agencies Nico sees AI from both angles: the opportunity and the threat. On one hand, AI makes clients think everything should be instant and $500. He's already had clients send him AI-generated instructions like they're firing off tasks to a robot. The danger isn't AI itself but rather clients misunderstanding what real strategy, design, content, and user experience actually require. But the other side is where he sees massive upside. AI removes the repetitive, thankless tasks that bog agencies down. It gives teams more room to think, solve, and create. It lets agencies deliver more value, not less, if they use it correctly. AI doesn't replace strategy and, more importantly, it doesn't replace the human connection that actually closes deals. Your network is your edge. Tools evolve but human trust, real expertise, and the ability to guide clients through complexity—that doesn't. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Project managers are often tasked with delivering “on time and on budget”—but what if that's not enough? In this episode, Galen Low sits down with Stephen Devaux, a longtime project management theorist and the mind behind techniques like critical path drag and value breakdown structures. Together, they unpack why project leaders need to start managing their work like investors—not just builders—and why this mindset shift matters more than ever in the AI era.From projects that save lives to projects that launch products, Stephen explains how understanding a project's value profile—not just its deliverables—is the key to smarter decision-making. They cover real-world applications of treating projects as investments, explore the bridge-building metaphor that will stick with you for life, and discuss how AI could (and should) support project managers in this paradigm shift.Resources from this episode:Join the Digital Project Manager CommunitySubscribe to the newsletter to get our latest articles and podcastsConnect with Stephen on LinkedInStephen's books:Managing Projects as Investments: Earned Value to Business ValueTotal Project Control: A Practitioner's Guide to Managing Projects as Investments

This entire episode is a contrast between failing to do it God's way, and what it actually feels like to operate in God's power.One way is hectic, shameful, stressful, and feels like you're PUSHING.The other way - God's way - is peaceful, impactful, and feels simple.Brandon and Vince trade war stories, sharing real life takes on what it's like to find huge success while navigating your faith in Christ in a rapidly changing online world.Learn these lessons the easy way by listening to this episode, so you don't have to learn them the hard way by going through them yourself!In this episode:0:00 Intro1:20 Brandon's early days getting into business5:26 The prodigal son period8:11 Quitting drinking15:03 Deliverables for Kingdom Coach and rebranding to scale20:18 Hard to share faith?24:12 Separating identity from income30:26 How to stabilize and protect your money32:58 Building a solid team35:56 Shifting to recurring revenue38:50 Keeping business in it's right place45:18 What worked in 202548:55 Transitioning in 202650:06 Ads to grow a Bible study1:00:20 Live eventsResources:Brandon Forbes on IG: https://www.instagram.com/iambrandonforbes/---

In this week's CEO Diaries, Jill breaks down why deliverables alone won't keep people in your membership long-term and how real ROI comes from clear promises, scalable systems, and smart structure. She reflects on the hard lessons from her first membership back in 2012—like assuming content was enough, forgetting the power of community, and learning that people stay when they're reminded of their value—and explains how those insights shaped the Strategy Lab's four core features: strategy, accountability, coaching, and community. Jill walks listeners through how she's reverse engineering every monthly "plug-and-play" sales system, packaging her brain into step-by-step templates, and ensuring members aren't dependent on constant live access to her but can implement proven launch models on their own.    Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com                   business scaling, systems, measurement, growth strategies, entrepreneurship

Are you aware that client retention is not just about doing great work or delivering projects on time? While those are the basics, real loyalty comes from how clients feel when working with your agency. In this episode of The Agency Blueprint podcast, I share practical strategies for agency owners who want to intentionally build relationships that surprise, delight, and strengthen loyalty. I also explain how personal touches, thoughtful gestures, and genuine human connections separate thriving agencies from those struggling with churn.Don't miss this episode to learn how little, meaningful moments can build emotional equity and transform business relationships into trusted, long-term collaborations.Key Questions:[01:15] Do your clients feel truly seen, heard, and appreciated, or do they just see you as another vendor?[05:56] Are you taking the time to surprise clients with personal gestures that actually matter?[11:35] What small, unexpected “surprise and delight” moments could you add to strengthen client loyalty right now?What You'll Discover: [01:15] Why great work is expected, but true loyalty comes from making clients feel seen, heard, and valued.[02:36] How agency owners often get pulled back into client work to save accounts when teams can't maintain those relationships.[03:50] A story of an agency that built such strong relationships that their client work became award-winning.[04:50] Why creative professionals produce their best work when they genuinely enjoy their client relationships.[05:56] The importance of focusing on personal, thoughtful gestures that show clients they're valued instead of generic gifts. [08:54] How to create personalized gifts tied to client interests, milestones, or inside jokes.[11:35] Why building emotional equity makes clients more forgiving when small mistakes or delays occur.[12:28] How to create SOPs for consistent relationship-building while keeping room for spontaneity and personalization.

Key Highlights from the Episode:0:00 – Introduction & Topic Overview1:15 – The Three Core Constraints Advisors Face3:40 – Capacity Challenges & Team Leverage6:10 – Revenue vs AUM: Rethinking Profitability10:45 – Pricing Psychology & Raising the Floor15:45 – Deliverables, Value, and Client Experience20:00 – AI and Technology for Advisor Efficiency23:00 – Quality Growth Over Quantity29:20 – The ‘Who Not How' Mindset & Scaling Leadership37:00 – Raising Minimums & Continuous ImprovementResources:Elite Consulting Partners | Financial Advisor Transitions: https://eliteconsultingpartners.comElite Marketing Concepts | Marketing Services for Financial Advisors: https://elitemarketingconcepts.comElite Advisor Successions | Advisor Mergers and Acquisitions: https://eliteadvisorsuccessions.comJEDI Database Solutions | Data Intelligence for Advisors: https://jedidatabasesolutions.comeXtraordinary Coaching | Free Growth Guide + Resources: https://www.xfa.coachListen to more Advisor Talk episodes: https://eliteconsultingpartners.com/podcasts/Follow us on LinkedIn: https://linkedin.com/company/eliteconsultingpartners 

Many businesses struggle with hiring marketers who focus on deliverables instead of measurable results. In this eye-opening conversation, we dive deep into the biggest challenges business owners face when working with marketing agencies and in-house marketers.What You'll Learn: • Why focusing on deliverables instead of outcomes leads to failed marketing campaigns • The "$5,000 a month trap" that keeps businesses stuck with underperforming agencies • How long you should actually give marketers to show measurable results • Essential systems every business needs to track marketing performance• Red flags to watch for when hiring marketing talent Key Topics Covered: • Marketing accountability and ROI measurement • The difference between short-term and long-term marketing strategies • How to evaluate marketing progress vs. final outcomes • Setting realistic expectations for different marketing channels (SEO, paid ads, social media) • Communication strategies between business owners and marketing teams This conversation reveals why many marketing relationships fail and provides actionable frameworks for building successful, results-driven marketing partnerships.  Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

3 Deliverables of a Quality Law Firm Bookkeeper

In this episode, I break down the real film deliverables distributors and sales agents expect. Forget the outdated “wish list” and focus on the essentials: ProRes 422 masters, DME tracks, captions, stills, and trailers. If you've got a distribution deal or you're aiming for one, this is the episode that will save you time, money, and stress.

Welcome back to the EUCVC Summit Talks, where we bring you candid conversations with Europe's leading founders, corporate leaders, and investors shaping the future of venture collaboration.In this episode, Andreas Munk Holm speaks with Gina Domanig, Managing Partner at Emerald Technology Ventures, and Nicolas Sauvage, President of TDK Ventures, on what it really takes to design, launch, and evolve corporate venture capital programs that endure.They explore how corporates can balance financial credibility with strategic impact, why governance and structure matter, and how to bridge the cultural gap between startups and corporates. From KPIs and deal flow to long-term commitment, this is a masterclass in building CVCs that deliver more than returns.Here's whats covered:00:00 Building a CVC program is more than financial—it's a cultural shift.01:00 Exploitation vs. exploration — balancing today's business with tomorrow's bets.02:00 The role of funds, reserves, and acting like financial VCs to gain credibility.04:00 Gina's “CVC as a service” model — how Emerald engages with multiple corporates.05:00 Why corporates must commit resources to both financial and strategic value creation.06:00 Engagement processes — KPIs, partnerships, and designing for tangible outcomes.07:00 Mining deal flow — helping corporates benefit even from startups not invested in.08:00 Deliverables matter — deal flow, pilots, KPIs, and leadership pressure for follow-through.09:00 Investor + consultant? Or financial + strategic VC? — the real identity of CVCs.

Struggling to balance bold ideas with strategy in the AI era? Gain actionable ways to align marketing with business goals, harness AI for growth, and reshape your team for success.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:48 Strategy: Definitions and Resource Allocation08:29 Clarity in Business Objectives12:31 Adaptive Three-Year Strategy Planning16:17 AI Talent Strategy in Sports Partnerships18:23 AI's Impact on Operational Changes20:29 Future-Proofing Workforce Strategies24:09 Focus on Deliverables and Partnerships27:58 "Predictive Sports Analysis Evolution"31:49 Live Sports Tech Demo34:11 Record-Breaking AI-Driven Engagement Event38:43 "Adapting to AI's Market Impact"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In November, Alex Adamopoulos, CEO of Emergn, joined me on Tech Talks Daily to talk about transformation fatigue and why so many well-intentioned change programs leave people drained rather than inspired. This time, he's back with a sharper question: if traditional transformation is broken, what actually works? His answer is refreshingly direct. Product thinking is strategic thinking, and it belongs everywhere in the enterprise, not just in product teams. In our conversation, Alex explains why HR, finance, and even legal teams now need product strategy skills as much as engineers or designers. He introduces Praxis, Emergn's newly launched platform that rebrands their long-standing VFQ approach and now embeds product thinking across entire organizations. With its AI-powered coach Stella, Praxis is designed to support continuous learning while helping teams make better day-to-day decisions. We also discuss why outcomes, not deliverables, have become the accurate measure of digital success. Alex likens it to leaders constantly returning to their boards like entrepreneurs on Shark Tank, demonstrating incremental value before securing the next round of support. This shift in accountability changes how teams plan, learn, and invest. Another essential thread is the link between burnout and broken transformation models. Alex recently co-authored a paper with Harvard professor Amy Edmondson on “Breaking the Failure Cycle,” and he shares how adopting a product mindset can help organizations move past fatigue by focusing on outcomes, embracing uncertainty, and avoiding the endless reinvention trap. Whether you're in a global enterprise grappling with AI adoption or a smaller company rethinking strategy, this episode is a reminder that transformation is not a program but a continuous practice. Product thinking offers a practical path forward, one that makes strategy executable, measurable, and, most importantly, sustainable.

In this conversation, Aaron discusses his journey towards becoming a visionary leader and the challenges he faced in his entrepreneurial endeavors. He emphasizes the importance of identifying pain points in business, developing a clear vision, and the method he created to help others achieve their goals. Aaron shares insights from his past struggles, the formation of his company Living Vision, and the criteria he uses to vet clients. The discussion culminates in the significance of articulating a vision and the deliverables that come with it.Ultimate Show Notes:00:02:16 - Introduction of guest Aaron Velky and his background00:03:21 - Discussion about Aaron's family and personal life00:04:12 - Deep dive into Living Vision and the challenges of creating a vision00:05:46 - Aaron's personal experiences and the need for a vision00:07:25 - Methodology for helping clients craft their vision00:10:01 - The importance of identifying pain points in business00:11:30 - Aaron's past business struggles and lessons learned00:14:25 - The balance between authenticity and market demands00:16:42 - Reining in business direction and personal values00:19:02 - Formation of Living Vision and its coaching approach00:20:22 - Client vetting process and commitment expectations00:23:30 - Deliverables and outcomes of the coaching program00:25:25 - How to connect with Aaron Velky and learn more about Living VisionConnect with Aaron on Social:GET OUT OF YOUR OWN WAYAaron Velky (@aaronvelky)Turn your unique talent into capital and achieve the life you were destined to live. Join our community!We believe that Capital is more than just Cash. In fact, Human Capital always comes first before the accumulation of Financial Capital. We explore the best, most efficient, high-integrity ways of raising capital (Human & Financial). We want our listeners to use their personal human capital to empower the growth of their financial capital. Together we are stronger. LinkedinFacebookInstagramApple PodcastSpotify

In this episode, I'm breaking down the difference between deliverables and business identity… why confusing the two is killing your growth.  

17 year NBA vet, Thad Young, sits down to chat about AI, Investing in Mr. Beast, equity based deals, the NBA's second apron, and more!

In this episode of our Mastermind Series, we are discussing how to find the right deliverables and price point for your membership.When it comes to deliverables, a common mistake is the “more is better” mentality.We are talking about finding out what your audience is actually looking for how to create a content library of deliverables and how to avoid overwhelming your members by overdelivering.As for the price point of your membership, we are discussing how your packaging and messaging can influence the perceived value of membership and attract the audience you are looking for.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Minisode Two of Season Nine. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most important—and often misunderstood—parts of negotiating these deals: how brands can use the content that influencers create. We're talking about “usage rights” or “content licensing”—in other words, what can the brand actually do with your content after you've delivered it? We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

When a property starts underperforming, vacancy creeps up, leads dry out, and concessions spiral, every day becomes more costly. Often, the onsite team is simply too close to the issue to see what is really broken. That is when a fresh perspective can make all the difference. In this episode, we dive into what happens when multifamily operators hit pause, zoom out, and bring in an experienced partner to audit their entire go to market strategy. From marketing campaigns to leasing team performance, we explore how a $5K audit can quickly identify root problems, deliver a clear action plan, and help your team course correct without wasting another dollar. This is not about pointing fingers, it is about progress.**You'll Learn**- The early warning signs of an underperforming property• Why internal teams sometimes miss what is broken• What a go to market audit actually includes• How a $5K investment can unlock major returns• The value of inviting expert outside perspectives**Perfect For**Multifamily developers, asset managers, marketing leaders, and leasing teams looking to diagnose performance issues and accelerate ROI before it is too late.To claim 50% off Your First Audit, Visit https://authenticff.com/multifamily-leasing-marketing-audit---**Keywords**multifamily audit, leasing audit, marketing audit, multifamily leasing, multifamily marketing, real estate marketing, property management, leasing team, market analysis, occupancy, revenue growth**Takeaways**- Audits reveal both obvious and hidden breakdowns in marketing and leasing.- Many paid campaigns are misconfigured, leading to inaccurate data.- Most properties have a mix of things working and areas falling short.- Secret shopping competitors exposes weaknesses and opportunities.- Leasing teams often fall short in responsiveness or consultative selling.- The audit is a relatively small investment with high ROI potential.- The goal is actionable, honest feedback to drive immediate improvements.- Multifamily operators underestimate how much control they have over performance.- Data-driven decision-making is essential for NOI growth.**Sound Bites**- "Audit your entire ecosystem."- "We secret shop our own customers as well."- "It is never just one thing."- "What is a conversion? That is the question mark."- "Clients are surprised by what we find."- "Reach out to me directly on LinkedIn."**Chapters**00:00 Introduction and Personal Updates02:06 Why the Audit Service Was Launched04:09 The Current State of the Market06:09 Why the Industry is Behind on Marketing & Leasing07:59 The Audit Process Explained09:28 Real Audit Examples and Findings12:18 The Education Gap in Multifamily Marketing14:45 The Importance of Conversion Tracking15:59 Secret Shopping Competitors16:13 Secret Shopping the Client's Own Leasing Team17:55 Deliverables and Client Reactions19:33 Why This Audit Drives Real Revenue23:45 The Bigger Opportunity in Multifamily Revenue Growth24:44 Final Takeaways25:35 How to Get an Audit---**Related links for this episode:**· Authentic - [https://authenticff.com](https://authenticff.com/)· Charlesgate - https://www.charlesgate.com/Be sure to support this podcast by subscribing and reviewing!Get on the list at [https://transformingcities.io](https://transformingcities.io/) for future announcements.Brought to you by Authentic: [https://authenticff.com](https://authenticff.com/)© 2025 Authentic Form & Function---

SEASON 2 - EPISODE 145 - Deliverables and Preserving Authorial Intent - with Steve Yedlin In this episode of the Team Deakins Podcast, cinematographer Steve Yedlin (Season 2, Episode 72) returns to talk with us about deliverables and preserving authorial intent in post-production. Throughout the episode, we tap into Steve's deep well of technical knowledge, and we make frequent reference to Steve's publicly available demonstration on what HDR really is and how it has affected the colour timing stage of post. We get into the weeds during our conversation, and we try to make sense of the growing number of variables, units of measurement, and home-video viewing options we're forced to contend with as filmmakers in the digital age. We also look at how our level of control over home-viewing deliverables has changed since the VHS days, and we attempt to peek into what the future may hold for us as technology and audience expectations continue to evolve. Towards the end of our conversation, we discuss the economic realities of restoring old films, and Steve offers his best advice to any young (or older!) filmmaker feeling overwhelmed by the endless technical jargon. Plus, we find some surprising and relevant wisdom within THIS IS SPINAL TAP. - We highly recommend watching Steve's demonstration on HDR for an even deeper investigation into the topics discussed in this episode. Tap here to watch. - This episode is sponsored by Aputure & Profoto

President Trump's border czar Tom Homan joins Fox Across America With Jimmy Failla to shed light on the need for the Senate to advance the president's “one, big beautiful bill” due to the funding it will provide for additional border security. Jimmy gives his take on former Vice President Kamala Harris' speech at a real estate event in Australia, and explains why Democrats still haven't been able to comprehend that their biggest issue with voters stems from a lack of deliverables. PLUS, co-host of “The Big Money Show” on Fox Business Brian Brenberg talks about why he is on board with the Trump administration's latest move to pull all remaining federal funding from Harvard University. [00:00:00] Kamala Harris gives a speech in Australia [00:39:06] Another Maryland Dem travels to El Salvador [00:57:34] Tom Homan [01:15:50] Trump negotiating with the EU on trade [01:34:30] Brian Brenberg Learn more about your ad choices. Visit podcastchoices.com/adchoices

Seth Scott is the founder of Heartwood Financial Planning, an advisory firm in Fresno, California that manages $100 million in assets for 850 client households. What makes Seth's approach unique is his development of an “input deliverable” that simplifies tax planning for his ideal target client, allowing him to demonstrate value without creating time-intensive, custom reports for each individual. By offering this tool, he not only saves time, but also builds trust with prospective clients who may later seek more comprehensive financial planning services. In this episode, Seth also discusses his transition into financial planning from previous jobs in urban planning and real estate, how he grew his business by serving retiring advisors' client books without having to contribute upfront capital, and why he became a Certified Tax Preparer to better serve his niche. Listen in to hear how he makes inroads with his target clients by helping churches set up 403(b)(9) retirement plans and how his faith has guided him through the challenges of business growth and changing careers. For show notes and more visit: https://www.kitces.com/432