Podcasts about deliverables

Send us a MessageIn this episode of Culture Change RX, Sue Tetzlaff, cofounder of Capstone Leadership Solutions, engages in conversation with one of Capstone's transformational experts, Julie Coneset. They discuss the transformational assessment, planning, and coaching process at Capstone Leadership that makes up the early weeks of Phase One activities for healthcare organizations that are engaged in a Capstone partnership. They explore the importance of establishing a strong foundation for this transformation through this strong start. The conversation emphasizes the need for tailored team structures and action plans that respect past efforts while fostering a culture of continuous improvement and growth.Julie  joined me on a previous episode, The Art of Meaningful Employee Evaluations. If developing leaders through thoughtful, human-centered processes matters to you, that episode is worth a listen as well.Key TakeawaysPhase I activities are crucial for setting the foundation for long-term change.Deliverables include team and leadership action plans.The initiative champion plays a key role in leading change.Data collection is essential for assessing organizational needs.Plans are tailored to meet specific organizational goals.Past experiences with large-scale change initiatives help to inform future strategies.We're stepping forward in a bigger way—growing our team of rural healthcare experts, growing our capabilities by adding a strategic planning division … all of this so we can expand our ability to help even more rural hospitals and other small healthcare organizations in 2026. … We'd love to explore how we can support your organization in being the provider- and employer-of-choice so you can keep care local and margins strong! Learn more at CaptoneLeadership.netHi! I'm Sue Tetzlaff. I'm a culture and execution strategist for small and rural healthcare organizations - helping them to be the provider and employer-of-choice so they can keep care local and margins strong.For decades, I've worked with healthcare organizations to navigate the people-side of healthcare, the part that can make or break your results. What I've learned is this: culture is not a soft thing. It's the hardest thing, and it determines everything.When you're ready to take your culture to the next level, here are three ways I can help you:1. Listen to the Culture Change RX PodcastEvery week, I share conversations with leaders who are transforming healthcare workplaces and strategies for keeping teams engaged, patients loyal, and margins healthy. 2. Subscribe to our Email NewsletterGet practical tips, frameworks, and leadership tools delivered right to your inbox—plus exclusive content you won't find on the podcast.

In this captivating episode of "Elevating Drone Life," we journey with Graham Heinrich, a seasoned expert in the drone industry, as he shares his remarkable transition from traditional golf course management to the innovative world of drone technology. With over 23 years of experience in professional golf, Graham offers a unique perspective on how drones have revolutionized mapping and data collection, particularly in the realm of golf course management. Graham's story begins with his early days as a caddy, where he developed a deep understanding of the intricacies of golf. This foundation paved the way for his pioneering work in using drones to enhance golf course operations. He discusses the significant shift from manual methods to advanced drone technology, highlighting the efficiency and precision that drones bring to the table. Throughout the episode, Graham delves into the operational differences between Europe and the USA, shedding light on how varying regulations impact drone usage. He emphasizes the importance of understanding client needs and building strong relationships within the golf industry, which have been key to his success. Gain valuable insights into the diverse deliverables Graham provides to golf courses, from 3D mapping and visualization to solving complex drainage issues. He shares his experiences working with prestigious golf courses, including the iconic St. Andrews, and how his work has been instrumental in enhancing the golfing experience. Graham also offers practical advice for aspiring drone operators, encouraging them to stay positive, persistent, and continuously learn. He highlights the potential for growth in the drone industry and the endless opportunities it presents for those willing to embrace change and innovation. Join us for an inspiring conversation that not only explores the technical aspects of drone technology but also celebrates the passion and dedication required to succeed in this dynamic field. Whether you're a drone enthusiast or a golf aficionado, this episode promises to deliver a wealth of knowledge and inspiration. Want to Make Money Flying Drones? DroneU gives you the blueprint to start and grow a real drone business: FAA Part 107 prep 40+ courses on flight skills, real estate, mapping, and business Pricing guides, client acquisition, and weekly coaching Supportive community of top-tier drone pros Start here https://www.thedroneu.com Know someone ready to take the leap? Share this episode with them !! Stuck between a safe job and chasing your drone dream? Download our FREE Drone Pilot Starter Kit   Includes: FAA checklist, pricing template, and plug-and-play proposal to help you land your first client with confidence.  https://learn.thedroneu.com/bundles/drone-pilot-starter-kit  Timestamps [00:00] Introduction to Graham Heinrich and His Journey [11:36] Transitioning to Drone Technology in Golf [24:15] Differences in Drone Operations: Europe vs. USA [33:38] Deliverables for Golf Courses and Client Relationships [42:23] 3D Mapping and Visualization in Golf [55:26] Challenges and Opportunities in the Drone Industry [01:08:34] Advice for Aspiring Drone Operators

Today's guest is Nina Edwards, Vice President of Emerging Technology and Innovation at Prudential Insurance. With decades of experience driving strategy, innovation, and AI-enabled growth at leading financial and consulting firms, Nina brings deep expertise in applied intelligence and emerging technology.​​ Nina joins Emerj Editorial Director Matthew DeMello to unpack why 95% of AI pilots fail to deliver enterprise value and reveal strategies for translating productivity gains into measurable ROI by ditching pre-AI metrics.​ Nina also shares practical takeaways, including protected sandboxes that slash approval cycles from months to days, unified KPI glossaries standardizing cycle time and exception rates, outcome charters targeting business value, and human-centered operating models shifting teams from doing to deciding to scale pilots enterprise-wide. This episode is sponsored by Moody's. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast!

Estimated reading time: 11 Minuten Im B2B-Vertrieb verkaufst du nicht "Features". Du verkaufst Klarheit, und du verkaufst Entscheidungssicherheit. Genau darum geht es hier: Bedarfsermittlung im B2B – nicht irgendwann, sondern planbar, sauber und wiederholbar. Statt nur zu hören, was der Kunde sagt, willst du verstehen, was wirklich dahintersteckt, damit du nicht am Symptom hängen bleibst. Gleichzeitig brauchst du den Blick fürs Buying Center, weil sonst der echte Entscheider unsichtbar bleibt. Und damit sind wir beim Kern: Entscheider identifizieren ist nicht „nice to have", sondern Pflicht, wenn du nicht in Endlosschleifen verkaufen willst. In meinem Gespräch mit Stephan Heinrich haben wir das auseinandergebaut und wieder zusammengesetzt. Du bekommst daraus einen Praxis-Guide, den du direkt in Discovery Calls, Qualifizierung und Angebot übernehmen kannst, sodass du weniger "Wir melden uns" hörst und mehr echte Entscheidungen auslöst. Und ja: Wir zeigen dir, wie du den Entscheider identifizieren-Job systematisch erledigst – weil gute Bedarfsermittlung genau dort gewinnt. Kundenergründung 3.0: Was sich im B2B für die Bedarfsermittlung geändert hat Viele Verkäufer machen heute denselben Fehler wie vor 15 Jahren – nur mit besserer Kamera: Sie springen zu früh in die Lösung, und oft sogar in Minute 3. Sobald PowerPoint läuft, verlierst du aber leicht die Gesprächsführung, weil der Kunde dann bewertet, während du lieferst. Genau deshalb musst du zuerst Problem und Prozess klären, und du musst frühzeitig den Entscheider identifizieren, bevor du in die Demo rutschst. Kundenergründung 3.0 akzeptiert drei harte Realitäten, und genau deshalb funktioniert sie so gut: Mehr Stakeholder: Du verkaufst selten an eine Person, sondern ans Buying Center. Mehr Risiko: Der Kunde entscheidet nicht nur für, sondern auch gegen den Status quo, und das fühlt sich intern riskant an. Mehr "No Decision": Viele Deals sterben nicht am Wettbewerb, sondern an Aufschieberitis, Unsicherheit oder fehlender Priorität. Die PowerPoint-Falle: Warum "früh präsentieren" deine Bedarfsermittlung zerstört Sobald du präsentierst, passiert Folgendes: Der Kunde lehnt sich zurück, du arbeitest, und er bewertet. Am Ende kommt dann oft der Satz: "Schicken Sie mal ein Angebot." Das klingt wie ein Kaufsignal, ist aber häufig nur ein höfliches "Ich will jetzt aus dem Call raus." Die Alternative ist simpel, aber nicht leicht: Du bleibst im Dialog, und du gräbst tiefer, damit am Ende wirklich Klarheit entsteht. Außerdem erkennst du dadurch viel früher, ob der Deal echt ist oder nur "mal schauen". Und du kannst nebenbei direkt den Entscheider identifizieren, statt später hinterherzulaufen. Bedarfsermittlung heißt heute: Entscheidung ermöglichen Der moderne Verkäufer ist nicht nur Problemlöser, sondern auch Entscheidungs-Architekt. Du hilfst dem Kunden, intern zu erklären, warum eine Veränderung nötig ist, und warum sie jetzt passieren muss. Gleichzeitig sorgst du dafür, dass die richtigen Menschen beteiligt sind, weil du sonst zwar diskutierst, aber nie abschließt – daher: Entscheider identifizieren. Warum wir etwas ändern müssen Warum wir es jetzt ändern müssen Warum wir es mit dieser Lösung ändern können Und wer dazu "Ja" sagen muss Das ist Kundenergründung 3.0. Und das ist Bedarfsermittlung, die wirklich Umsatz macht. Das wahre Problem finden: Vom Symptom zur Diagnose (Basis jeder Bedarfsermittlung) Ich nutze dafür gern ein Bild: Arzt vs. Apotheke. Der Kunde kommt rein und sagt: "Ich hab Kopfschmerzen." Wenn du jetzt direkt "Aspirin" verkaufst, bist du Apotheke, aber nicht Berater. Fragst du dagegen "Seit wann? Wo genau? Was war vorher, und was haben Sie schon probiert?", dann wirst du zum Arzt – und erst eine saubere Diagnose macht deine Bedarfsermittlung wertvoll. Für eine stabile Bedarfsermittlung brauchst du drei Ebenen, und jede Ebene baut auf der vorherigen auf: Ebene 1: Das Symptom (was der Kunde sagt) "Unsere Leads sind schlecht." "Unser Forecast wackelt." "Wir brauchen ein neues Tool." Ebene 2: Die Ursache (warum es passiert) Fehlt eine saubere Qualifizierung, oder fehlt ein gemeinsames Verständnis? Ist der Entscheidungsprozess unklar, und deshalb bleibt alles hängen? Gibt es keinen Champion, obwohl das Thema wichtig wäre? Ebene 3: Der Impact (was es kostet) Jetzt wird's spannend: Sobald du den Impact sauber machst, verändert sich das Gespräch, weil aus "nice to have" ein "müssen wir lösen" wird. Damit wird deine Bedarfsermittlung automatisch schärfer, und du hast außerdem einen klaren Aufhänger, um den Entscheider identifizieren-Part sauber anzustoßen. Fragen, die dich sofort tiefer bringen "Was passiert, wenn Sie das nicht lösen?" "Woran merken Sie das konkret – in Zahlen, Zeit oder Risiko?" "Was haben Sie bisher probiert, und warum hat's nicht gereicht?" "Wer merkt den Schaden am stärksten?" (Denn dort sitzt oft der Sponsor – und manchmal auch der echte Entscheider.) Merksatz: Bedarfsermittlung entsteht nicht durch "mehr reden", sondern durch Zusammenhänge, die der Kunde intern weitergeben kann. Schmerz in Euro: So wird Bedarfsermittlung messbar und wirksam Viele Verkäufer sind nett, und das ist grundsätzlich gut. Ohne Dringlichkeit gewinnt jedoch immer der Status quo, weshalb du in Richtung Entscheidung einen harten Schritt brauchst: Quantifizierung. Du machst keinen Druck, sondern du schaffst Klarheit, und dadurch wird auch deutlich, wer intern wirklich entscheiden muss – also: Entscheider identifizieren. Die Kosten der Nicht-Entscheidung Hilf dem Kunden nicht nur beim "Warum kaufen?", sondern auch beim "Warum NICHT warten?". Das gelingt, wenn du den Schaden greifbar machst und gleichzeitig die Logik sauber hältst: "Was kostet Sie das Problem pro Monat?" "Wie viele Stunden gehen dabei verloren, und wo genau?" "Welches Risiko tragen Sie, wenn das so bleibt?" Das Ziel ist nicht, den Kunden zu grillen, sondern ihm eine Rechnung zu geben, die er intern verwenden kann. Gute Bedarfsermittlung fühlt sich für den Kunden an wie: "Endlich versteht mich jemand." Critical Event: Warum jetzt? Wenn du Deals beschleunigen willst, brauchst du ein Ereignis, ein Datum oder einen Auslöser. Ohne dieses "Warum jetzt?" wird alles vertagt, obwohl das Problem real ist. Und wenn vertagt wird, verschwimmt fast immer auch, wer zuständig ist – deshalb: Entscheider identifizieren und Verantwortlichkeiten festzurren. "Was muss bis wann stehen – und warum genau dann?" "Was passiert, wenn Sie das Datum reißen?" "Welche internen Meilensteine hängen daran, und wer verantwortet sie?" Klärst du das nicht, bekommst du "Wir melden uns", und dann meldet sich: niemand. Preis ohne Drama: Obergrenze & Preis-Fragmentierung Viele Verkäufer trauen sich nicht über Geld zu reden, und dadurch entstehen falsche Erwartungen. Zwei saubere Wege, die Entscheidung zu erleichtern, sind: Obergrenze: Du nennst eine klare Decke (mit Pause), sodass der Kunde sofort einordnet. Beispiel: "Wenn Sie befürchtet haben, dass Sie 35.000 Euro investieren müssen: da liegen wir auf jeden Fall drunter." Fragmentierung: Du brichst den Preis auf eine verdauliche Einheit runter (pro Verkäufer/Monat oder pro Standort/Woche), damit es entscheidbar wird. Das ist keine Manipulation, sondern es reduziert Unsicherheit, und Unsicherheit ist der natürliche Feind jeder guten Bedarfsermittlung. Den echten Entscheider finden: Buying Center, Economic Buyer & Bedarfsermittlung Jetzt wird's politisch, aber im besten Sinne: Unternehmensrealität. In komplexen Deals gibt es selten "den Entscheider", sondern mehrere Rollen, und du musst sie trennen, damit deine Bedarfsermittlung nicht zur Blackbox wird. Kurz gesagt: Entscheider identifizieren ist dein Sicherheitsgurt im komplexen Vertrieb. Der Mythos "Mein Chef macht, was ich sage" Ich höre ständig: "Ich bin nah dran am Chef." Das ist gut, aber Nähe ist kein Unterschriftrecht. Wenn du nur mit Beeinflussern sprichst, bekommst du schöne Gespräche, jedoch keine Entscheidung. So fragst du den Entscheidungsprozess ab (ohne peinlich zu wirken) Diese Formulierung funktioniert fast immer, weil sie den Kunden schützt und dich gleichzeitig führt: "Damit ich Ihnen nichts Falsches baue: Wie wird so eine Entscheidung bei Ihnen typischerweise getroffen?" Danach gehst du strukturiert weiter, und zwar mit einer Decision Map, die intern tragfähig ist. Ziel: Nicht raten, sondern sauber Entscheider identifizieren: Decision Criteria: "Woran machen Sie die Auswahl fest, und was ist 'must have'?" Decision Process: "Welche Schritte kommen nach diesem Gespräch, und wann?" People: "Wer muss am Ende zustimmen – fachlich, finanziell und operativ?" Risiko: "Wer trägt den Ärger, falls es schiefgeht?" Der Entscheider-Test: Der Konditionalabschluss Jetzt kommt ein Hebel, der vielen Bauchschmerzen macht, aber brutal effektiv ist: der Konditionalabschluss. Das ist eine geschlossene Frage, weil du Klarheit willst und nicht Hoffnungen sammelst. "Wenn ich Ihnen das so zuschicke: sind wir dann auf dem Weg zur Entscheidung?" Warum ist das so stark? Weil du echte Informationen bekommst. Entweder es gibt ein Ja (mit Bedingungen), oder es gibt ein Nein (mit Gründen), und beides bringt dich weiter. Und vor allem zeigt es dir, ob du wirklich den Entscheider identifizieren-Schritt schon erledigt hast. Das Angebot als Entscheidungsdokument: "Heiratsantrag" statt PDF-Friedhof Ein Angebot ist kein Preisblatt, und es ist auch kein Roman. Es ist ein Entscheidungsdokument, das intern weitergeleitet werden kann, ohne dass du daneben sitzt. Damit das klappt, musst du vorher Problem, Impact und Rollen geklärt haben – inklusive "Entscheider identifizieren". Was in ein gutes B2B-Angebot gehört (und was nicht) Ich mag Angebote, die klar, kurz und intern verwertbar sind. Drei Bausteine reichen, wenn sie sauber sind: Ausgangslage: Was ist heute? (Symptom + Ursache, wie ihr es verstanden habt) Zielbild: Was soll danach besser sein? (Kennzahlen, Outcome, Nutzen) Hindernisse: Warum ging's bisher nicht? (Risiken, interne Blocker, fehlende Ressourcen) Erst dann kommen Lösung, Vorgehen, Investment und nächste Schritte. So wird aus Interesse eher eine Entscheidung, statt ein "Wir prüfen mal". Und ja: Eine saubere Bedarfsermittlung macht genau diesen Unterschied. Die stärkste Angebotsfrage überhaupt Wenn du nur eine Frage vor dem Angebot stellst, dann diese, weil sie alles fokussiert: "Was muss im Angebot stehen, damit Sie entscheiden können?" Damit baust du nicht dein Lieblingsangebot, sondern das Angebot, das intern durchkommt. KI-Boost: So machst du Bedarfsermittlung schneller und sauberer Fast alle Calls sind online, und das ist eine Chance, wenn du sie sauber nutzt. Mit Einwilligung kannst du Transkripte verwenden, sodass du besser zuhörst und trotzdem alles sauber dokumentierst. Gerade bei Stakeholdern hilft das, weil du Aussagen besser zuordnen kannst und schneller Entscheider identifizieren kannst. Transkript aktiv einschalten (und dadurch besser zuhören) "Ich würde gern das Transkript einschalten, damit ich Ihnen noch besser zuhören kann. Ist das für Sie okay?" Wichtig: Hol dir immer eine klare Zustimmung und beachte eure Regeln, weil Vertrauen die Basis ist. Wenn der Kunde nein sagt, ist das okay, und dann schreibst du klassisch mit. Vom Gespräch direkt ins Angebot (ohne Copy-Paste-Hölle) Mit einem sauberen Protokoll baust du in Minuten: Zusammenfassung in 7 Zeilen (Problem, Ursache, Impact, Ziel, Timeline) Decision Map (wer, wann, wie, womit) Risiken & Einwände (und wie du sie im Angebot vorweg nimmst) Das spart Zeit, und es reduziert Missverständnisse, sodass deine Bedarfsermittlung nicht nur schneller wird, sondern auch stabiler. Sales-Training als "Flugsimulator": schneller besser werden Ich liebe das Bild: Im Flugsimulator darfst du Fehler machen, während du im echten Flugzeug besser keine machst. Genau so ist Vertrieb, weshalb du Discovery und Decision Map trainieren solltest, bevor du Einwände übst. Und im Training kannst du gezielt üben, wie du den Entscheider identifizieren-Teil sauber, ruhig und ohne Druck formulierst. Quick Takeaways: Die wichtigsten Punkte zur Bedarfsermittlung Bedarfsermittlung gewinnt, wenn Problem, Impact und Entscheidungsweg glasklar sind. Geh vom Symptom zur Ursache, und mach danach den Impact in Euro, Zeit oder Risiko sichtbar. Kläre ein Critical Event, sonst gewinnt der Status quo, obwohl alle nicken. Baue eine Decision Map: Kriterien, Prozess, Rollen und Risiko-Träger. Entscheider identifizieren ist kein "später", sondern Teil der Bedarfsermittlung. Nutze den Konditionalabschluss, damit du Klarheit bekommst und nicht rätst. Mach dein Angebot zum Entscheidungsdokument, damit es intern funktioniert. Anleitung: Bedarfsermittlung im B2B in 9 Schritten (Discovery-Checkliste) So führst du Gespräche, die Problem, Impact und Entscheider sauber klären, damit eine Entscheidung möglich wird – und zwar ohne Präsentations-Falle und ohne endlose Follow-ups. Das ist Bedarfsermittlung, die im Alltag funktioniert. Eröffnung mit Erwartungsmanagement Sag kurz, wie ihr vorgeht: erst Kontext und Ziele, dann Entscheidungsweg und nächste Schritte – Demo später (wenn nötig). Symptom verstehen Lass den Kunden erzählen, und frag nach Beispielen, bevor du Lösungen ansprichst. Ursache finden Frag nach dem "Warum", und klär gleichzeitig, was bisher versucht wurde. Impact quantifizieren Euro, Zeit oder Risiko, damit Dringlichkeit entsteht und Entscheidungen logisch werden. Decision Map aufbauen Kriterien, Prozess und Rollen klären, damit du nicht rätst, sondern den Entscheider identifizieren kannst. Critical Event klären Bis wann muss was stehen, und was passiert, wenn nicht? Echten Entscheider identifizieren Frag nach Budget- und Freigaberechten, und klär, wer final "Ja" sagt. Ziel: Entscheider identifizieren statt hoffen. Entscheider-Test setzen Nutze eine klare Frage, damit du weißt, ob ihr wirklich vorankommt. Nächste Schritte verbindlich machen Termine, Verantwortliche und Deliverables festlegen, damit es nicht im Sande verläuft. FAQ: Häufige Fragen zur Bedarfsermittlung im B2B Was bedeutet Bedarfsermittlung im B2B? Bedarfsermittlung bedeutet, dass du Symptom, Ursache und Impact klärst und zusätzlich Entscheidungsweg und Rollen im Buying Center sichtbar machst, damit der Kunde intern entscheiden kann. Warum ist "Entscheider identifizieren" so wichtig? Weil viele Deals nicht am Produkt scheitern, sondern daran, dass niemand final verantwortlich ist. Wenn du den Entscheider identifizieren kannst, werden nächste Schritte klarer, und Entscheidungen fallen schneller. Wie frage ich den Entscheidungsprozess ab, ohne unangenehm zu wirken? Nutze eine Schutz-Formulierung wie: "Damit ich Ihnen nichts Falsches baue: Wie wird so eine Entscheidung bei Ihnen typischerweise getroffen?" Das wirkt professionell, weil es Klarheit schafft. Welche Fragen machen die Bedarfsermittlung besser? Fragen zu Impact und Dringlichkeit ("Was kostet das pro Monat?", "Warum jetzt?") und Fragen zur Decision Map ("Wer muss zustimmen?", "Woran wird entschieden?"). Wie nutze ich KI, ohne dass es komisch wirkt? Hol dir eine klare Zustimmung für Transkript/Mitschrift, erkläre den Nutzen ("damit ich besser zuhören kann"), und halte dich an eure Datenschutzregeln. Dann wird es normal und hilfreich.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Why do clients keep asking for deliverables they don't actually need? How to get them to focus on the outcome instead of the task list? Every agency owner has had clients show up asking for a website, SEO, or a million social posts, when what they actually need is something much deeper: more leads, more profit, more time back, and a business they're proud of again. Today's featured guest broke down how he built an 11-year-old shop that delivers exactly that. We dig into why small businesses really hire agencies, why "selling SEO" is a trap, and how simplifying complex work can make your agency more profitable, more trusted, and a hell of a lot easier to run. Nico Biggi, Founder of The Gorilla Agency a full-service Oregon digital agency that helps small businesses achieve their marketing goals. After applying to 31 agencies and hearing absolutely nothing back, he decided if no one would hire him, he'd simply build the place he wished existed. Eleven years later, his agency helps small businesses fall in love with their companies again by delivering marketing that feels personal, purposeful, and rooted in truth—not hype. In this interview, we'll discuss: Why clients don't want SEO and what small business are really buying. How radical simplicity makes agencies more profitable. Walking away from big clients to make your agency stronger. How AI is changing client expectations. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why Clients Don't Actually Want SEO (And What They're Really Buying from Agencies) Nico knows why his clients first reach out and he understands that, in reality, no one wants SEO. No one wants a website. No one wants a content calendar. What they want is for their phone to ring. They want predictable revenue and to stop feeling behind. Basically, they want a business that finally looks and performs the way they imagined when they started it. Hence, when Nico sits with a new client, he doesn't take their request at face value. He keeps pulling the thread: Why do you want that? What are you really trying to fix? What's happening behind the scenes that made you reach out today? By the time he gets to the core problem, the tactical service almost never matches the thing they originally asked for. And that's where trust is built—showing clients the real path to their desired outcome, not the task list they think they need. As he puts it: Services are the toolkit. Outcomes are the reason you pick up the tools. How Radical Simplicity Makes Agencies More Profitable and Improves Client Trust During client meetings, Nico strives to strip away the complexity agencies tend to hide behind. Clients don't want a masterclass in keyword density or a dissertation-length PDF they'll never read. They want clarity. To him, the best operators and the best salespeople think like teachers. Teachers take complicated ideas and make them accessible. They speak in a way a fifth grader can understand, because simplicity builds confidence, and confidence builds buy-in. Inside his own agency, this shows up in the way he trains his team. No silos. No "not my job." Everyone learns how every part of the system works, from content, SEO, design, dev, and strategy. That shared understanding creates respect, efficiency, and a culture where no one feels like they're building in the dark. Everyone in his team is taught that no one is above anyone and they're all running the machine together. It's a mindset that creates accountability among the team and helps the client understand exactly what they're paying for. Why Saying No to Big Clients Can Make Your Agency Stronger Every agency owner has a moment where the "big" client forces them to rethink everything. For Nico, it was early on, when a client offered him more money than he even asked for ($10k a month) and three months later, he fired the client. On paper, it was a dream account. In practice, it drained the team, misaligned with their process, and became the catalyst for rebuilding the agency from the ground up. He spent two years refining every process—on-page and off-page SEO, content creation, design systems, communication workflows—all centered around one thing: making sure clients always know where their money is going and how it's working. Most agencies duct-tape their operations when things get messy instead of rebuilding the underlying, broken system. Nico rebuilt his foundation truly believing that all business owners need is for someone to create systems, truly listen to them, and help them articulate what they do for their clients. Authenticity Converts (And Your Clients Need Your Help to Show It) Nico's wife unknowingly became the perfect case study for modern buyer behavior. Before choosing anything (restaurants, local services, events) she checks: Reviews Menus FAQs Photos Location Details User experience Credibility That's what most customers are doing, and the standard Nico sets for his clients. He wants to work with businesses that engage with clients and answer their questions, show their work with real photos, tell compelling stories, show proof, have a clean, intuitive website. If it doesn't pass what Nico calls "the wife test" — if a business doesn't have clear answers, real photos, social proof, strong UX, and transparent information — it doesn't ship. And the same goes for exclusivity: Nico refuses to work with two companies in the same industry and service area. He wants to make one the best, not compete against himself for small wins. How AI Is Changing Client Expectations and Why It Won't Replace Agencies Nico sees AI from both angles: the opportunity and the threat. On one hand, AI makes clients think everything should be instant and $500. He's already had clients send him AI-generated instructions like they're firing off tasks to a robot. The danger isn't AI itself but rather clients misunderstanding what real strategy, design, content, and user experience actually require. But the other side is where he sees massive upside. AI removes the repetitive, thankless tasks that bog agencies down. It gives teams more room to think, solve, and create. It lets agencies deliver more value, not less, if they use it correctly. AI doesn't replace strategy and, more importantly, it doesn't replace the human connection that actually closes deals. Your network is your edge. Tools evolve but human trust, real expertise, and the ability to guide clients through complexity—that doesn't. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Project managers are often tasked with delivering “on time and on budget”—but what if that's not enough? In this episode, Galen Low sits down with Stephen Devaux, a longtime project management theorist and the mind behind techniques like critical path drag and value breakdown structures. Together, they unpack why project leaders need to start managing their work like investors—not just builders—and why this mindset shift matters more than ever in the AI era.From projects that save lives to projects that launch products, Stephen explains how understanding a project's value profile—not just its deliverables—is the key to smarter decision-making. They cover real-world applications of treating projects as investments, explore the bridge-building metaphor that will stick with you for life, and discuss how AI could (and should) support project managers in this paradigm shift.Resources from this episode:Join the Digital Project Manager CommunitySubscribe to the newsletter to get our latest articles and podcastsConnect with Stephen on LinkedInStephen's books:Managing Projects as Investments: Earned Value to Business ValueTotal Project Control: A Practitioner's Guide to Managing Projects as Investments

This entire episode is a contrast between failing to do it God's way, and what it actually feels like to operate in God's power.One way is hectic, shameful, stressful, and feels like you're PUSHING.The other way - God's way - is peaceful, impactful, and feels simple.Brandon and Vince trade war stories, sharing real life takes on what it's like to find huge success while navigating your faith in Christ in a rapidly changing online world.Learn these lessons the easy way by listening to this episode, so you don't have to learn them the hard way by going through them yourself!In this episode:0:00 Intro1:20 Brandon's early days getting into business5:26 The prodigal son period8:11 Quitting drinking15:03 Deliverables for Kingdom Coach and rebranding to scale20:18 Hard to share faith?24:12 Separating identity from income30:26 How to stabilize and protect your money32:58 Building a solid team35:56 Shifting to recurring revenue38:50 Keeping business in it's right place45:18 What worked in 202548:55 Transitioning in 202650:06 Ads to grow a Bible study1:00:20 Live eventsResources:Brandon Forbes on IG: https://www.instagram.com/iambrandonforbes/---

In this week's CEO Diaries, Jill breaks down why deliverables alone won't keep people in your membership long-term and how real ROI comes from clear promises, scalable systems, and smart structure. She reflects on the hard lessons from her first membership back in 2012—like assuming content was enough, forgetting the power of community, and learning that people stay when they're reminded of their value—and explains how those insights shaped the Strategy Lab's four core features: strategy, accountability, coaching, and community. Jill walks listeners through how she's reverse engineering every monthly "plug-and-play" sales system, packaging her brain into step-by-step templates, and ensuring members aren't dependent on constant live access to her but can implement proven launch models on their own.    Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com                   business scaling, systems, measurement, growth strategies, entrepreneurship

Most creators think content is the product. But in memberships, content is just the start.In this episode of The Upload, Rob breaks down a conversation with a former platform exec turned membership builder—and shares the “Ladder of Deliverables” framework: the 5 key layers that turn casual subscribers into loyal members.Why ad-free content isn't enough (except when it is)How exclusivity creates perceived valueThe overlooked power of smart content filteringWhat “access” really means—and how to do it without burnoutWhy community is your stickiest growth leverIf you've launched a membership—or plan to—this one's for you.

Are you aware that client retention is not just about doing great work or delivering projects on time? While those are the basics, real loyalty comes from how clients feel when working with your agency. In this episode of The Agency Blueprint podcast, I share practical strategies for agency owners who want to intentionally build relationships that surprise, delight, and strengthen loyalty. I also explain how personal touches, thoughtful gestures, and genuine human connections separate thriving agencies from those struggling with churn.Don't miss this episode to learn how little, meaningful moments can build emotional equity and transform business relationships into trusted, long-term collaborations.Key Questions:[01:15] Do your clients feel truly seen, heard, and appreciated, or do they just see you as another vendor?[05:56] Are you taking the time to surprise clients with personal gestures that actually matter?[11:35] What small, unexpected “surprise and delight” moments could you add to strengthen client loyalty right now?What You'll Discover: [01:15] Why great work is expected, but true loyalty comes from making clients feel seen, heard, and valued.[02:36] How agency owners often get pulled back into client work to save accounts when teams can't maintain those relationships.[03:50] A story of an agency that built such strong relationships that their client work became award-winning.[04:50] Why creative professionals produce their best work when they genuinely enjoy their client relationships.[05:56] The importance of focusing on personal, thoughtful gestures that show clients they're valued instead of generic gifts. [08:54] How to create personalized gifts tied to client interests, milestones, or inside jokes.[11:35] Why building emotional equity makes clients more forgiving when small mistakes or delays occur.[12:28] How to create SOPs for consistent relationship-building while keeping room for spontaneity and personalization.

Stop met generatiegeneralisatieEr is een nieuwe generatie gearriveerd die je offertes gaat beoordelen. Die generatie, Gen Z, beoordeelt je offerte niet fundamenteel anders dan andere generaties. Wat voor iedereen werkt, werkt ook bij hen: helder, menselijk, to-the-point.En okee, doe er vooral een video erbij.We spreken met Emma Agricola, specialist in (generatie)diversiteit, en auteur van Expeditie Generatie, die vindt dat we moeten ophouden met generatiestereotypes. Omdat ze, ook in je offertes, niet werken.In deze afleveringWaarom generaties een slechte verklaringsfactor zijn voor gedrag, maar het tijdsbeeld wél telt.Authenticiteit vertaald: geen jargon. Eel concreet wat je levert, wat het kost, en wat het oplevert.Video in je offerte: versnelt gevoel en vertrouwen. Werkt trouwens óók bij niet-Gen Z-inkopers.Opvolgen van offertes: ja, bellen kan. Bied keus in kanaal en voorkom spam vibes.PraktischSchrijf generatie-inclusief: kort, visueel waar zinvol, inhoudelijk sterk.Opties werken: in aanbod én in opvolgkanaal (bel / mail / chat).Niet hip doen om te scoren. Dat is pas cringe.Meet op output, niet op ijdel urenstapelen.Takeaways1–4 pagina's max. Koppen die scannen, bijvoeglijke naamwoorden schrappen.Maak blokken: Probleem, Aanpak, Deliverables, Planning, Investering, Resultaat/ROI.Voeg klikbare elementen toe: korte video (90 sec), referentie, demo.Sluit af met een keuze: “Bel me / Plan call / Chat”.Follow-up: één belpoging + voicemail, daarna mail of chat.

Key Highlights from the Episode:0:00 – Introduction & Topic Overview1:15 – The Three Core Constraints Advisors Face3:40 – Capacity Challenges & Team Leverage6:10 – Revenue vs AUM: Rethinking Profitability10:45 – Pricing Psychology & Raising the Floor15:45 – Deliverables, Value, and Client Experience20:00 – AI and Technology for Advisor Efficiency23:00 – Quality Growth Over Quantity29:20 – The ‘Who Not How' Mindset & Scaling Leadership37:00 – Raising Minimums & Continuous ImprovementResources:Elite Consulting Partners | Financial Advisor Transitions: https://eliteconsultingpartners.comElite Marketing Concepts | Marketing Services for Financial Advisors: https://elitemarketingconcepts.comElite Advisor Successions | Advisor Mergers and Acquisitions: https://eliteadvisorsuccessions.comJEDI Database Solutions | Data Intelligence for Advisors: https://jedidatabasesolutions.comeXtraordinary Coaching | Free Growth Guide + Resources: https://www.xfa.coachListen to more Advisor Talk episodes: https://eliteconsultingpartners.com/podcasts/Follow us on LinkedIn: https://linkedin.com/company/eliteconsultingpartners 

Many businesses struggle with hiring marketers who focus on deliverables instead of measurable results. In this eye-opening conversation, we dive deep into the biggest challenges business owners face when working with marketing agencies and in-house marketers.What You'll Learn: • Why focusing on deliverables instead of outcomes leads to failed marketing campaigns • The "$5,000 a month trap" that keeps businesses stuck with underperforming agencies • How long you should actually give marketers to show measurable results • Essential systems every business needs to track marketing performance• Red flags to watch for when hiring marketing talent Key Topics Covered: • Marketing accountability and ROI measurement • The difference between short-term and long-term marketing strategies • How to evaluate marketing progress vs. final outcomes • Setting realistic expectations for different marketing channels (SEO, paid ads, social media) • Communication strategies between business owners and marketing teams This conversation reveals why many marketing relationships fail and provides actionable frameworks for building successful, results-driven marketing partnerships.  Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

3 Deliverables of a Quality Law Firm Bookkeeper

In this episode, I break down the real film deliverables distributors and sales agents expect. Forget the outdated “wish list” and focus on the essentials: ProRes 422 masters, DME tracks, captions, stills, and trailers. If you've got a distribution deal or you're aiming for one, this is the episode that will save you time, money, and stress.

In dieser sehr ehrlichen Folge nehme ich DICH mit hinter die Kulissen: Welche Business-Entscheidungen mich wirklich weitergebracht haben – und wie ich 15.000 € versenkt habe. Ohne Drama, aber mit klaren Learnings, damit DU ähnliche Fehler vermeidest und schneller vorankommst.Transparenter Real Talk: Warum „von Außen draufschauen“ sinnvoll ist – und wann „One-Size-Fits-All“ richtig teuer wird!Meine Red Flags (aus Erfahrung): Woran DU schon vor Vertragsunterschrift erkennst, ob ein Coaching/Programm zu DIR passt.Zeit ≠ Output: Warum „300 Videos schauen“ selten Umsatz bringt – und wie DU stattdessen Ergebnis-Meilensteine einforderst.Selbstvertrauen upgraden: Weshalb DU wahrscheinlich mehr weißt, als DU denkst – und wie DU das im Business klug nutzt.Individuell statt Schablone: Buche nur, wenn DIR schriftlich zugesichert wird, dass Dein Business individuell analysiert und begleitet wird (kein Einheits-Funnel).Leistungsumfang schwarz auf weiß: Lass Dir konkret zusagen: Welche Leistungen? Welche Deliverables? Welche Feedback-Zyklen? Welche Reaktionszeit?Zeitbudget vorab klären: Wie viele Stunden pro Woche sind realistisch nötig? Passt das in DEINEN Kalender – ohne dass Dein laufendes Geschäft leidet?Ergebnis-Meilensteine statt Konsum: Definiere Outcome-Meilensteine (z. B. Sales-Page final, Angebot validiert, 3 Leads/Woche) statt „x Module ansehen“.Proof statt Hochglanz: Hol echte Referenzen aus Deinem Netzwerk ein (DMs, Voice, kurzer Call). Verlass Dich nicht nur auf perfekt kuratierte Bewertungen.Reißleine-Regel: Vereinbare Ausstiegsszenarien (z. B. Nachbesserung/Teil-Refund), wenn vereinbarte Meilensteine nicht geliefert werden.Money & Mindset: Investieren ja – aber nicht, um ein Kompetenz-Gefühl zu „kaufen“. DU bringst die Expertise mit; Unterstützung muss beschleunigen, nicht ersetzen. Ziele & Kennzahlen klar (Was soll sich in 90 Tagen messbar verändern?) Individuelle Roadmap & Deliverables schriftlich fixiert Zeitaufwand/Wochenstunden realistisch geplant 2–3 unabhängige Referenzen gesprochen Meilensteine + Eskalationspfad vereinbart Vertrag spiegelt alle Zusagen wirklich wider00:00 Intro & Kontext03:12 Warum ich externe Hilfe wollte09:45 Die „Falle“: Viel Content, wenig Umsetzung17:30 Die entscheidenden Red Flags24:10 Mein größtes Learning (Selbstvertrauen & Fokus)30:05 Deine Checkliste für kluge Investitionen34:20 Fazit & EinladungSo findest Du Anja Grigoleit:Ein persönlicher Kennenlerntermin mit Anja Grigoleit kann hier gebucht werden (0 Euro):⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://calendly.com/deinsupport/20min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anja Grigoleits Webseite kann hier besucht werden: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.anjagrigoleit.de⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Für Anja Grigoleits monatlichen Newsletter kann man sich hier anmelden:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://grigoleitberatung.activehosted.com/f/11⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anja Grigoleit kann jetzt auf Instagram gefolgt werden, um immer dabei zu sein, wenn es tolle Tech News gibt:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/anja_grigoleit_official/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bei Interesse an einer Zusammenarbeit mit Anja Grigoleit kann ihr eine E-Mail geschickt werden an: ⁠⁠⁠⁠⁠⁠⁠⁠⁠kontakt@anjagrigoleit.de⁠⁠Oder ruf direkt durch bei Anja: 0176 22855245

Welcome back to the EUCVC Summit Talks, where we bring you candid conversations with Europe's leading founders, corporate leaders, and investors shaping the future of venture collaboration.In this episode, Andreas Munk Holm speaks with Gina Domanig, Managing Partner at Emerald Technology Ventures, and Nicolas Sauvage, President of TDK Ventures, on what it really takes to design, launch, and evolve corporate venture capital programs that endure.They explore how corporates can balance financial credibility with strategic impact, why governance and structure matter, and how to bridge the cultural gap between startups and corporates. From KPIs and deal flow to long-term commitment, this is a masterclass in building CVCs that deliver more than returns.Here's whats covered:00:00 Building a CVC program is more than financial—it's a cultural shift.01:00 Exploitation vs. exploration — balancing today's business with tomorrow's bets.02:00 The role of funds, reserves, and acting like financial VCs to gain credibility.04:00 Gina's “CVC as a service” model — how Emerald engages with multiple corporates.05:00 Why corporates must commit resources to both financial and strategic value creation.06:00 Engagement processes — KPIs, partnerships, and designing for tangible outcomes.07:00 Mining deal flow — helping corporates benefit even from startups not invested in.08:00 Deliverables matter — deal flow, pilots, KPIs, and leadership pressure for follow-through.09:00 Investor + consultant? Or financial + strategic VC? — the real identity of CVCs.

For decades the agency-client relationship has worked on a transactional view of marketing and creative services. Agencies gave away their best thinking upfront, clients judged on surface-level ideas and both sides accepted a process that often undervalued expertise.In this Smarter Marketer Podcast episode, Host James Lawrence and renowned author Blair Enns discuss how the future of creative and professional services lies in changing how we buy, sell and trust expertise. Whether you're in-house or agency-side, these shifts carry big implications for how you choose partners and build lasting relationships that drive marketing success.Key Takeaways:Why traditional pitching often undervalues creative work and what it takes to break free from itHow specialisation is the key to differentiation, growth and global reachWhat three-option proposals and value-based pricing reveal about how expertise should really be soldWhy selling is less about the big presentation and more about a series of meaningful conversationsHow AI is fragmenting the market and empowering smaller, more specialised playersWhat in-house marketers can do to unlock more value from their agency partners.Guest:Blair Enns is the founder of Win Without Pitching, a sales training organisation for creative and professional services firms. He is the author of The Win Without Pitching Manifesto, Pricing Creativity and The Four Conversations: A New Model for Selling Expertise. Blair is also the co-host of the widely followed 2Bobs podcast.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Struggling to balance bold ideas with strategy in the AI era? Gain actionable ways to align marketing with business goals, harness AI for growth, and reshape your team for success.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:48 Strategy: Definitions and Resource Allocation08:29 Clarity in Business Objectives12:31 Adaptive Three-Year Strategy Planning16:17 AI Talent Strategy in Sports Partnerships18:23 AI's Impact on Operational Changes20:29 Future-Proofing Workforce Strategies24:09 Focus on Deliverables and Partnerships27:58 "Predictive Sports Analysis Evolution"31:49 Live Sports Tech Demo34:11 Record-Breaking AI-Driven Engagement Event38:43 "Adapting to AI's Market Impact"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In November, Alex Adamopoulos, CEO of Emergn, joined me on Tech Talks Daily to talk about transformation fatigue and why so many well-intentioned change programs leave people drained rather than inspired. This time, he's back with a sharper question: if traditional transformation is broken, what actually works? His answer is refreshingly direct. Product thinking is strategic thinking, and it belongs everywhere in the enterprise, not just in product teams. In our conversation, Alex explains why HR, finance, and even legal teams now need product strategy skills as much as engineers or designers. He introduces Praxis, Emergn's newly launched platform that rebrands their long-standing VFQ approach and now embeds product thinking across entire organizations. With its AI-powered coach Stella, Praxis is designed to support continuous learning while helping teams make better day-to-day decisions. We also discuss why outcomes, not deliverables, have become the accurate measure of digital success. Alex likens it to leaders constantly returning to their boards like entrepreneurs on Shark Tank, demonstrating incremental value before securing the next round of support. This shift in accountability changes how teams plan, learn, and invest. Another essential thread is the link between burnout and broken transformation models. Alex recently co-authored a paper with Harvard professor Amy Edmondson on “Breaking the Failure Cycle,” and he shares how adopting a product mindset can help organizations move past fatigue by focusing on outcomes, embracing uncertainty, and avoiding the endless reinvention trap. Whether you're in a global enterprise grappling with AI adoption or a smaller company rethinking strategy, this episode is a reminder that transformation is not a program but a continuous practice. Product thinking offers a practical path forward, one that makes strategy executable, measurable, and, most importantly, sustainable.

This episode launches an exclusive ten-part series on The Change Leader's Roadmap, Being First's world-class methodology for leading change projects. This approach, referred to as the CLR, is the most comprehensive guidance system for all magnitudes and types of change. It is a thinking discipline that provides strategic and operational step-by-step actions for your project from start to sustainable results.  In this episode, I'll walk you through the entire CLR's nine phases and outline its Activities in logical process sequence while recommending best practices for launch, design, implementation and full adoption. In the next nine episodes, I will discuss each of the CLR's nine phases in greater depth, including its Deliverables, Activities and Change Tasks.  The CLR is not just another methodology; it's an A to Z process roadmap for project success, expanding on the traditional actions of project management and change management. With 40+ years of proven experience, it is a guidance system to leading with a Conscious Change Leadership mindset and repertoire. Understanding it will allow you to tailor its breadth to match the needs of your unique project. So, whether you're new to change leadership or a seasoned pro, tune in to this series to learn how The Change Leader's Roadmap methodology can expand your approach to change. Get ready to discover what you need to take your projects to the next level! Hosted by Ausha. See ausha.co/privacy-policy for more information.

offer.giraffe360.com/wgan/  --- Giraffe360 hosts its fourth educational webinar designed to help real estate photographers evolve into full-service media partners. The Giraffe360 webinar features: ✓ Giraffe360 Founder & CEO Mikus Opelts ✓ Giraffe360 Chief Customer Officer Samy Jeffries ✓ Giraffe360 Lead Product Manager Ainars Klavins The three discuss the four eras of real estate media technology, agent expectations in today's market, and a technical deep dive into SLAM (Simultaneous Localization And Mapping)—the “silent unlocker” behind AI-powered media creation. Key Takeaways ✓ Four eras of real estate media: From MLS books in the 1980s → DSLR boom and Zillow in the 2000s → immersive tools like Matterport and drones in the 2010s → to today's AI-driven, unified media pipelines. ✓ Shift in buyer expectations: Millennials and Gen Z demand video, virtual tours, and lifestyle content—professional-grade media is no longer optional. ✓ Agent priorities: Survey data shows U.S. Realtors rank quality, speed, range of deliverables, and ease of booking as top factors when choosing a media partner. ✓ Expanding deliverables: HDR photos, floor plans, virtual tours, cinematic fly-throughs, and social-ready content are now expected as part of the standard listing package. ✓ SLAM technology: Accurate AI workflows depend on tracking. Giraffe PRO's advanced sensor fusion (LiDAR, IMU, barometer, GPS) ensures consistent, scalable floor plans, tours, and videos. ✓ New releases: Virtual tour sky replacement, in-tour object removal, 3rd-gen AI editing, and improved Listing Spotlight outputs. ✓ Special offer for WGAN Community: Try the Giraffe PRO Camera for $123/month (60 days, 10 listings, all features included). Topics covered – Historical timeline of real estate media (1980s–today) – How buyer behavior drives agent media demands – Key survey insights from 1,000+ agents – Deliverables agents now expect as “standard” – Barriers to scaling full-service media and how AI removes them – Deep dive into SLAM, sensors, and data fusion powering accuracy – Best practices for capture and handling – New feature releases and upcoming roadmap

In this conversation, Aaron discusses his journey towards becoming a visionary leader and the challenges he faced in his entrepreneurial endeavors. He emphasizes the importance of identifying pain points in business, developing a clear vision, and the method he created to help others achieve their goals. Aaron shares insights from his past struggles, the formation of his company Living Vision, and the criteria he uses to vet clients. The discussion culminates in the significance of articulating a vision and the deliverables that come with it.Ultimate Show Notes:00:02:16 - Introduction of guest Aaron Velky and his background00:03:21 - Discussion about Aaron's family and personal life00:04:12 - Deep dive into Living Vision and the challenges of creating a vision00:05:46 - Aaron's personal experiences and the need for a vision00:07:25 - Methodology for helping clients craft their vision00:10:01 - The importance of identifying pain points in business00:11:30 - Aaron's past business struggles and lessons learned00:14:25 - The balance between authenticity and market demands00:16:42 - Reining in business direction and personal values00:19:02 - Formation of Living Vision and its coaching approach00:20:22 - Client vetting process and commitment expectations00:23:30 - Deliverables and outcomes of the coaching program00:25:25 - How to connect with Aaron Velky and learn more about Living VisionConnect with Aaron on Social:GET OUT OF YOUR OWN WAYAaron Velky (@aaronvelky)Turn your unique talent into capital and achieve the life you were destined to live. Join our community!We believe that Capital is more than just Cash. In fact, Human Capital always comes first before the accumulation of Financial Capital. We explore the best, most efficient, high-integrity ways of raising capital (Human & Financial). We want our listeners to use their personal human capital to empower the growth of their financial capital. Together we are stronger. LinkedinFacebookInstagramApple PodcastSpotify

In this episode, I'm breaking down the difference between deliverables and business identity… why confusing the two is killing your growth.  

17 year NBA vet, Thad Young, sits down to chat about AI, Investing in Mr. Beast, equity based deals, the NBA's second apron, and more!

When it comes to nonprofits and associations, the underlying message from this podcast is crystal clear: let's embrace the end of pointless busy work and move toward measuring how the work we do directly impacts mission.

In this episode of our Mastermind Series, we are discussing how to find the right deliverables and price point for your membership.When it comes to deliverables, a common mistake is the “more is better” mentality.We are talking about finding out what your audience is actually looking for how to create a content library of deliverables and how to avoid overwhelming your members by overdelivering.As for the price point of your membership, we are discussing how your packaging and messaging can influence the perceived value of membership and attract the audience you are looking for.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Minisode Two of Season Nine. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most important—and often misunderstood—parts of negotiating these deals: how brands can use the content that influencers create. We're talking about “usage rights” or “content licensing”—in other words, what can the brand actually do with your content after you've delivered it? We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

When a property starts underperforming, vacancy creeps up, leads dry out, and concessions spiral, every day becomes more costly. Often, the onsite team is simply too close to the issue to see what is really broken. That is when a fresh perspective can make all the difference. In this episode, we dive into what happens when multifamily operators hit pause, zoom out, and bring in an experienced partner to audit their entire go to market strategy. From marketing campaigns to leasing team performance, we explore how a $5K audit can quickly identify root problems, deliver a clear action plan, and help your team course correct without wasting another dollar. This is not about pointing fingers, it is about progress.**You'll Learn**- The early warning signs of an underperforming property• Why internal teams sometimes miss what is broken• What a go to market audit actually includes• How a $5K investment can unlock major returns• The value of inviting expert outside perspectives**Perfect For**Multifamily developers, asset managers, marketing leaders, and leasing teams looking to diagnose performance issues and accelerate ROI before it is too late.To claim 50% off Your First Audit, Visit https://authenticff.com/multifamily-leasing-marketing-audit---**Keywords**multifamily audit, leasing audit, marketing audit, multifamily leasing, multifamily marketing, real estate marketing, property management, leasing team, market analysis, occupancy, revenue growth**Takeaways**- Audits reveal both obvious and hidden breakdowns in marketing and leasing.- Many paid campaigns are misconfigured, leading to inaccurate data.- Most properties have a mix of things working and areas falling short.- Secret shopping competitors exposes weaknesses and opportunities.- Leasing teams often fall short in responsiveness or consultative selling.- The audit is a relatively small investment with high ROI potential.- The goal is actionable, honest feedback to drive immediate improvements.- Multifamily operators underestimate how much control they have over performance.- Data-driven decision-making is essential for NOI growth.**Sound Bites**- "Audit your entire ecosystem."- "We secret shop our own customers as well."- "It is never just one thing."- "What is a conversion? That is the question mark."- "Clients are surprised by what we find."- "Reach out to me directly on LinkedIn."**Chapters**00:00 Introduction and Personal Updates02:06 Why the Audit Service Was Launched04:09 The Current State of the Market06:09 Why the Industry is Behind on Marketing & Leasing07:59 The Audit Process Explained09:28 Real Audit Examples and Findings12:18 The Education Gap in Multifamily Marketing14:45 The Importance of Conversion Tracking15:59 Secret Shopping Competitors16:13 Secret Shopping the Client's Own Leasing Team17:55 Deliverables and Client Reactions19:33 Why This Audit Drives Real Revenue23:45 The Bigger Opportunity in Multifamily Revenue Growth24:44 Final Takeaways25:35 How to Get an Audit---**Related links for this episode:**· Authentic - [https://authenticff.com](https://authenticff.com/)· Charlesgate - https://www.charlesgate.com/Be sure to support this podcast by subscribing and reviewing!Get on the list at [https://transformingcities.io](https://transformingcities.io/) for future announcements.Brought to you by Authentic: [https://authenticff.com](https://authenticff.com/)© 2025 Authentic Form & Function---

Imagine if you and your team went hunting for ways to become more streamlined with customers? After all, time is the currency of the experience economy, and saving customer time converts to money saved. Have fun on your hunts! Be bright. Be brief. Be done!Support the show

SEASON 2 - EPISODE 145 - Deliverables and Preserving Authorial Intent - with Steve Yedlin In this episode of the Team Deakins Podcast, cinematographer Steve Yedlin (Season 2, Episode 72) returns to talk with us about deliverables and preserving authorial intent in post-production. Throughout the episode, we tap into Steve's deep well of technical knowledge, and we make frequent reference to Steve's publicly available demonstration on what HDR really is and how it has affected the colour timing stage of post. We get into the weeds during our conversation, and we try to make sense of the growing number of variables, units of measurement, and home-video viewing options we're forced to contend with as filmmakers in the digital age. We also look at how our level of control over home-viewing deliverables has changed since the VHS days, and we attempt to peek into what the future may hold for us as technology and audience expectations continue to evolve. Towards the end of our conversation, we discuss the economic realities of restoring old films, and Steve offers his best advice to any young (or older!) filmmaker feeling overwhelmed by the endless technical jargon. Plus, we find some surprising and relevant wisdom within THIS IS SPINAL TAP. - We highly recommend watching Steve's demonstration on HDR for an even deeper investigation into the topics discussed in this episode. Tap here to watch. - This episode is sponsored by Aputure & Profoto

That Mariner game wore us out and cost us precious sleep! The Mariners staged a 9th inning comeback to tie the game and send it to extra innings, making us think that this could be a turning point in the season that we will look back at remember fondly. Instead, the Diamondbacks walked it off in the 11th inning on a Josh Naylor grand slam. Dom Canzone was the 9th inning hero on his first game back with the team. This team isn't doing the little things and it's costing them greatly. :30- Mariners Morning After Last night was a roller coaster after the offense struggled to get runs until the 9th inning. Emerson Hancock went 5 innings and gave up just 2 runs and Dom Canzone came through with a game-tying homerun in the 9th inning, but that's all the Mariners could manage and Josh Naylor walked it off for the D-Backs in the 11th. :45- We began our Seahawks One Series yesterday with Gregg Bell giving us his thoughts on Sam Darnold and what the Seahawks might be hoping for from the newcomer. See omnystudio.com/listener for privacy information.

That Mariner game wore us out and cost us precious sleep! The Mariners staged a 9th inning comeback to tie the game and send it to extra innings, making us think that this could be a turning point in the season that we will look back at remember fondly. Instead, the Diamondbacks walked it off in the 11th inning on a Josh Naylor grand slam. Dom Canzone was the 9th inning hero on his first game back with the team. This team isn't doing the little things and it's costing them greatly. :30- Mariners Morning After Last night was a roller coaster after the offense struggled to get runs until the 9th inning. Emerson Hancock went 5 innings and gave up just 2 runs and Dom Canzone came through with a game-tying homerun in the 9th inning, but that's all the Mariners could manage and Josh Naylor walked it off for the D-Backs in the 11th. :45- We began our Seahawks One Series yesterday with Gregg Bell giving us his thoughts on Sam Darnold and what the Seahawks might be hoping for from the newcomer.

President Trump's border czar Tom Homan joins Fox Across America With Jimmy Failla to shed light on the need for the Senate to advance the president's “one, big beautiful bill” due to the funding it will provide for additional border security. Jimmy gives his take on former Vice President Kamala Harris' speech at a real estate event in Australia, and explains why Democrats still haven't been able to comprehend that their biggest issue with voters stems from a lack of deliverables. PLUS, co-host of “The Big Money Show” on Fox Business Brian Brenberg talks about why he is on board with the Trump administration's latest move to pull all remaining federal funding from Harvard University. [00:00:00] Kamala Harris gives a speech in Australia [00:39:06] Another Maryland Dem travels to El Salvador [00:57:34] Tom Homan [01:15:50] Trump negotiating with the EU on trade [01:34:30] Brian Brenberg Learn more about your ad choices. Visit podcastchoices.com/adchoices

Your service should be great for both your client and your business - So, is it?This week's topics:1. The income ceiling most PTs reach 5:152. Streamlining your offers 11:103. Deliverables your clients expect 19:464. Facilitating community as a coach 30:20Build a World-class Service:⁠⁠⁠⁠⁠⁠ ⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Seth Scott is the founder of Heartwood Financial Planning, an advisory firm in Fresno, California that manages $100 million in assets for 850 client households. What makes Seth's approach unique is his development of an “input deliverable” that simplifies tax planning for his ideal target client, allowing him to demonstrate value without creating time-intensive, custom reports for each individual. By offering this tool, he not only saves time, but also builds trust with prospective clients who may later seek more comprehensive financial planning services. In this episode, Seth also discusses his transition into financial planning from previous jobs in urban planning and real estate, how he grew his business by serving retiring advisors' client books without having to contribute upfront capital, and why he became a Certified Tax Preparer to better serve his niche. Listen in to hear how he makes inroads with his target clients by helping churches set up 403(b)(9) retirement plans and how his faith has guided him through the challenges of business growth and changing careers. For show notes and more visit: https://www.kitces.com/432  

Continuous Improvement can be fun and lucrative. All it takes is a mindset that hinges on asking, thinking, identifying, researching, listening, observing, trying, applying, or frying.Support the show

Are YOU ready for production?  Rushing into production without proper checks can lead to costly mistakes. In this episode, we break down the critical buyer-side deliverables and validations that ensure your product is genuinely ready for mass production (especially for new electrical, electronic, and mechanical products). From quality control to reliability testing and supply chain stability, we'll help you avoid common pitfalls and minimize risks. This is a recurring question from customers, and so it's time to tackle it on the podcast.   Show Sections [00:27] Why Following a New Product Introduction Process Matters [04:59] Risks of Rushing Into Mass Production for Complex Products (+ Examples of problems faced) [11:22] Key deliverable 1. Process Repeatability [13:33] 2. Consistency of Results (Quality etc) [17:20] 3. Product is Reliable & Durable [21:40] 4. Compliance & Safety [23:58] 5. Manufacturing Process is Final [24:54] 6. Supply Chain is Validated [28:13] The Role of Pilot Runs in Production Validation [31:41] Final Thoughts and Key Takeaways   Related content... NPI Process explainer Why does new product development take so long? Manufacturing Pilot Runs Are Great With Quantified Objectives Transitioning to Manufacturing from Product Development | 2 Options   Get in touch with us Connect with us on LinkedIn Contact us via Sofeast's contact page Subscribe to our YouTube channel Contact us on X @sofeast Prefer Facebook? Check us out on FB

In this podcast we cover: How you can make your entire lean system functional. If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Moving across the surface of Enceladus can be more tricky than you think. Rough icy terrain can be hard for wheels. No atmosphere makes helicopters impossible. Thus, hopping and jumping might be the answer!

Moving across the surface of Enceladus can be more tricky than you think. Rough icy terrain can be hard for wheels. No atmosphere makes helicopters impossible. Thus, hopping and jumping might be the answer!

In this episode, I give advice for choosing your Wedding Videographer. I talk about reasons for having one, the key things to consider before hiring, and also a new kind of video service through Content Creators.Listener question about choosing a photographer (1:36)Video captures what photo cannot (4:50)Style, professionalism, personality (7:05)Some photo teams offer video (7:40)Photo and video need to be a TEAM (8:05)Ask your photographer who they love working with (9:30)Deliverables: social teasers, vows and toasts, etc. (11:00)Content Creators (13:38)Tyler Speier Events WebsiteInstagramPinterestYoutubeTikTokFacebook

Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing fresh perspectives. By leveraging language models to analyze websites, identify gaps, and handle more tedious tasks, SEOs can focus on strategy and creativity, leading to stronger recommendations. Today, Eric discusses scaling SEO deliverables with AI.Connect With: Eric Hoover: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens cover the top deliverables included in DayCloud Studios branding projects. We'll break down the essentials: logo files (in every format and variation imaginable), comprehensive brand guidelines (covering everything from logo usage to photography style), and font files (plus tips on how to source and use them). Along the way, we share practical advice, humorous anecdotes, and our philosophy on providing a premium client experience. Whether you're a designer or a curious listener, this episode offers insights into the art of delivering standout branding projects. Tune in to learn, laugh, and maybe even get inspired to share your craziest deliverable!

Send us a textBy popular request, we've decided to air a summit presentation I did with Josie Parr, at her Profitable Lifestyle Firm Summit. I'm talking about crafting deliverables that matter for your clients. If you'd like to see the presentation slides, head over to my YouTube Channel!In this episode you'll hear how to:Maximize your valueShift your positioningAdd valueResources mentioned in this episode:ElevateGet on the waitlist for the next Profitable LifeStyle Firm SummitMeet JosieAfter putting in years of hard work at top 100 firms, Josie realized there was an opportunity to create a better way. She took a leap of faith and founded Josie Parr CPA LLC, a niche practice that is specifically focused on tax strategy clients.In her first year, she tripled her revenue goals, reduced her work hours to a part-time schedule, and spends every day doing what she loves: working in tax strategy.And now, her mission is to empower other tax professionals to transform into tax strategists by elevating their current skills and knowledge using the same proven systems and methods that brought her success.Connect with Josie

If you've ever been skeptical about truly niching down or want to learn just how powerful organic content marketing can be, don't miss this interview with IFCA student Jack LaTorre. He has one of the most unique offers solving a very specific problem and treats every single piece of content like a lead magnet. Listen in to find out how he grew to over 104k followers!   Time Stamps:   (0:25) Jack's Story (3:23) Jack's Specific Niche (6:18) Getting Help Early On (10:33) Jack's Organic Strategy (13:36) Going Deeper With Content (20:40) Challenges Coming Into IFCA (21:48) Jack's Deliverables (28:13) Understanding Logistics (30:48) The Future and Jack's Why (33:03) Rapid Fire Questions (35:41) Advice To Anyone On The Fence ---------- Follow Jack on Instagram ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Join Kyle Hunt in this captivating episode of Remodelers On The Rise featuring a webinar with A.J. Ballantine, founder and CEO of Cornerstone Remodeling and Rendr. Discover actionable insights on sales process, empathy mapping, and enhancing team collaboration throughout the sales process. Uncover key takeaways on enhancing customer value and accelerating growth. Don't miss this dynamic discussion where industry expertise meets practical application. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit RemodelersOnTheRise.com today and take your remodeling business to new heights! -----   Takeaways Sales processes can always be improved. Empathy mapping helps align sales processes with customer needs. Value engineering is crucial for effective sales. Establishing a comfort zone in budgeting is essential. The MOSCOW method aids in prioritizing customer needs. Design agreements should reflect customer expectations. Automated communication enhances client engagement. Understanding customer pain points is key to success. Continuous learning is vital in the remodeling industry. Creating perceived value is important for closing deals. Creating perceived value is crucial for client engagement. Streamlining the design process can significantly reduce project timelines. Understanding client needs helps in accurate budgeting. Building value differentiates your services in a competitive market. Leveraging technology enhances proposal presentations. A strong follow-up process increases client conversion rates.   Chapters 00:00 Introduction to Sales Process Improvement 02:53 AJ Ballentine's Remodeling Journey 06:11 Understanding Customer Pain Points 09:09 Value Engineering in Sales Process 11:59 Empathy Mapping for Customer Insights 15:14 The MOSCOW Method for Prioritization 18:08 Establishing Comfort Zones in Budgeting 21:00 Design Agreement Process Overview 23:50 Deliverables and Client Engagement 27:07 Final Thoughts on Sales Process Optimization 33:12 Creating Perceived Value in Client Engagement 36:38 Streamlining the Design Process for Efficiency 39:02 Understanding Client Needs and Budgeting 43:10 Transparency in Budgeting and Client Communication 49:07 Managing Client Expectations and Project Scope 52:58 Building Value and Differentiation in a Competitive Market 01:00:54 Leveraging Technology for Enhanced Client Proposals

In this podcast we cover: How not to merge CPM and Last Planner. How you should flow the deliverables. If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Shepherding an independent film from script to screen is hard: financial constraints don't change the amount of work to be done. But when it comes to post-production, Jijo Reed, Founder and CEO of Sugar Studios, thinks his company can be part of the solution. Sugar Studios offers everything from Dailies and Editorial to Color, Mix, VFX and Deliverables under one roof: a synergistic opportunity that, for an indie project, can mean the difference between picture lock and post-production limbo. Jijo and I also discuss the state of the Industry, what runaway production means for LA, and the potential impact of AI on the post-production process.

Hi, Deborah. Thanks so much for taking the time to have a one-on-one with me this morning. I know that 8am Zooms can be logistically difficult, but Sheila from accounting pinged me yesterday, and per our post-mortem with Ted from the regional office, I wanted to stop herding cats and prevent this whole team from becoming a dumpster fire. As it turns out, we've identified multiple pain points in regards to your core competencies, and we simply can't see a clear route to going-to-market with so much low-hanging fruit being under-utilized. If you can't get your team's ducks in a row, we may have to drill down into the quarterly numbers even more, especially if we want to run it up the flagpole to Alexander before EOD. So how about we stop moving the goal posts, whiteboard the heck out of this thing, and address every action item before I have a hard-out at 10am. I really think this deck is going to be a game-changer. Also? Please kill me. This episode is sponsored by BetterHelp. Give online therapy a try at https://Betterhelp.com/BALD and get on your way to being your best self! Pure For Men is the brand for good health and good times! Made by gay men for members of the LGBTQIA+ community. Get 20% OFF with promo code: BALD20. Head to: https://puremen.co/baldandbeautiful Follow Trixie: @TrixieMattel Follow Katya: @Katya_Zamo To watch the podcast on YouTube: http://bit.ly/TrixieKatyaYT Don't forget to follow the podcast for free wherever you're listening or by using this link: http://bit.ly/baldandthebeautifulpodcast If you want to support the show, and get all the episodes ad-free go to: https://thebaldandthebeautiful.supercast.com If you like the show, telling a friend about it would be amazing! You can text, email, Tweet, or send this link to a friend: http://bit.ly/baldandthebeautifulpodcast To check out future Live Podcast Shows, go to: https://trixieandkatya.com To order your copy of our book, "Working Girls", go to: workinggirlsbook.com To check out the Trixie Motel in Palm Springs, CA: https://www.trixiemotel.com Learn more about your ad choices. Visit podcastchoices.com/adchoices