Podcasts about fyd

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ https://www.tiktok.com/@malenky10 For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

On this episode of Christopher Lochhead: Follow Your Different, we welcome back marketing leader and author Laura Ries for the conclusion of their two-part conversation. If you haven't listened to part 1 or would like to remind yourself where we left off, you can check it out here for a quick recap (FYD 405).  Laura shares insights from her new book, The Strategic Enemy, emphasizing the importance of defining what your brand stands against. The discussion covers lessons from her father Jack Trout's legacy, the power of positioning, and the role of visual storytelling in marketing. Laura has been on the frontlines of marketing for decades, carrying on the legacy of her father, Al Ries, and pushing the boundaries of positioning with her own punchy perspective. So what's the real difference-maker in a market crowding with noise, AI, and everyone vying for a sliver of attention? It's not merely being seen. It's being distinct, thanks to the power of strategic opposition. Join us as we get into it and more with Laura Ries. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Opposition over Superiority Laura puts it in plain English: “The mind understands opposition faster than superiority.” Translation? If you want people to quickly get why they should care, you have to tell them what you're not. Chick-fil-A isn't just for chicken lovers, it's for people who are tired of burgers. In-N-Out doesn't bother with chicken or vegan burgers; they double down on a simple, hyper-focused menu that stakes out clear territory against the bells and whistles of modern fast food. When brands define WHO or WHAT they're battling, it's easier for us to pick sides. Defining an “enemy” isn't about trash talk, it's about clarity. It sharpens what your business stands for, attracts loyal fans, and carves out space the competition can't touch.   Laura Ries on Finding Your Horse & Riding It This goes deeper than companies. The idea holds for personal brands, careers, even college choices. Laura recalls her father's (now out-of-print) classic “Horse Sense”: don't desperately try to do everything yourself; align yourself with the right “horse” (be it a category, a company, a person) and let synergy do the work. In a world of endless new tech and shifting industries, picking the right vehicle can be everything.   Stop Chasing Attention. Start Picking Fights (the Smart Way) At the end of the day, nobody cares about your journey just for the sake of it. They care about how you make THEM matter, how you help them win THEIR battles, or fight an enemy they find worth taking down. So, next time you're tempted to “go viral,” ask yourself: Are you actually useful, or just noisy? Have you defined your enemy? Because if your brand (or your career) doesn't stand against something, it's just floating in the middle… and nobody roots for the middle. Laura's full-throttle approach: get clear, get focused, and don't be shy about drawing a line in the sand. To hear more from Laura Ries and her thoughts on Strategic Opposition, download and listen to this episode.    Bio Laura Ries is a leading marketing strategist, best-selling author, and global keynote speaker. She is the co-author of several influential books on branding, including The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR written with her late father and legendary positioning pioneer, Al Ries. Her new book The Strategic Enemy: How to Build & Position a Brand Worth Fighting For will be published in September 2025 by Wiley. As chairwoman of RIES, the consulting firm she founded with Al, Laura has advised Fortune 500 companies and startups alike on building powerful, enduring brands. Her expertise lies in positioning, brand focus, and creating category dominance in competitive markets.   Links Connect with Laura Ries!

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

Hey there friends and Weirdos! While Kyle is away, Jules and Nile take a look at a documentary on a self-described cult from the 80s: the Church of the Subgenius. Is it all a joke? Why are Nick Offerman and Penn Jillette here? Should we still be stuffing envelopes with weirdos? All this and much more in this week's FYD episode of It Gets Weird!

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

Apologies for the late episode, ran into an issue with the audio and needed to fix.   YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

Tonight we are joined by Mikey's better half Janine. We discuss our Thanksgiving's, talking crotches and smoking monkey's. Plenty of fun was had and it was a pleasure having a female perspective on the show. Enjoy and FYD. The Oh No Radio Show | Call Live @ 407-906-6466 | Live shows every Thursday at 8:30 PM EST @ Twitch.tv/onrslive

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

Apologies for no new regular show. Instead, enjoy the last bonus episode. Find all the bonus episodes at www.patreon.com/ForYourDistraction YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

On this episode of Christopher Lochhead: Follow Your Different, we have a conversation with John Spagnola, CEO of Ublendit, about innovation and category creation in the spirits industry. John shares his journey, emphasizing the strategic advantage of creating new categories rather than competing in existing markets. He discusses the success of Hideout Vodka and introduces a new agave spirit, the "77," designed for health-conscious consumers. The episode also explores the impact of celebrity endorsements and meaningful partnerships, such as Hideout Vodka's initiative with the National Parks. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   John Spagnola on the Challenge of Competing in Established Markets John starts off the conversation by reflecting on the challenges faced by smaller brands in a market controlled by a few large companies like Diageo and Constellation Brands. These giants can easily undercut smaller brands on price, making it difficult for them to compete. John emphasizes that merely trying to fit into the existing market is a trap that many fall into. Instead of competing within established markets, John advocates for creating new categories. This approach not only differentiates products but also attracts attention from larger companies, who view category creators as innovative rather than as threats. He cites the success of brands like Screwball Whiskey and 21 Seed, which created unique categories and achieved significant valuations.   Hideout Vodka and MGM Partnership John shares the story of Hideout Vodka, which gained traction by securing a partnership with MGM properties in Las Vegas. This partnership allowed Hideout Vodka to become the vodka of choice in several MGM hotels, marking a significant win for a smaller player in the industry. However, as the brand began to grow, John realized they were falling into the trap of merely trying to fit into the existing market. Recognizing the need for innovation, John and his team brainstormed a new product idea involving Cheech and Chong, the iconic duo known for their association with cannabis culture. They conceptualized a vodka product called "The Judge's Water," which cleverly ties into a memorable scene from Cheech and Chong's movie "Up in Smoke." The product not only serves as vodka but also converts into a bong, appealing to their fan base in a novel way. This product sold over 5,000 units quickly, showcasing the power of category creation.   John Spagnola on Leveraging Celebrity Partnerships John believes that aligning with well-known figures can turbocharge category creation and drive consumer interest. He shares his excitement about developing an apple pie whiskey, initially inspired by Martha Stewart, but now considering other celebrity partnerships that could elevate the brand even further. John then discusses the potential for high acquisition multiples in the spirits industry, noting that companies can achieve impressive valuations, especially when they have a unique product and a celebrity endorsement. He highlights the average revenue multiples in the spirits sector, which can reach as high as 21x for celebrity-backed brands, making it an attractive space for innovation and investment. To hear more from John Spagnola and his ventures in Category Creation, download and listen to this episode. If you want to hear about our previous discussion about the Custom Spirits Category, check out this previous episode at FYD 212.   Bio John Spagnola is the CEO of Ublendit, LLC. Ublendit is a pioneer in the custom spirts category. They are the first to create custom spirits for hotels, bars, nightclubs, restaurants and special events. John is also Managing Partner at Venture Santa Cruz, where they identify new markets to make a difference in and disrupt them. He's based in Santa Cruz, CA.   Links

YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

Soundcloud - @foryourdistraction Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction https://www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

Soundcloud - @foryourdistraction Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

Soundcloud - @foryourdistraction Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

Soundcloud - https://soundcloud.com/foryourdistraction Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

Hey there friends and weirdos! This week we return to our documentary series - "FYD" - to discuss 2022's "Shock Docs" Alien Abduction: Betty and Barney Hill. It's been many years since our discussion of the story of the infamous abduction of the Hills, so we hope that this new(ish) documentary series could teach us something new. Is this story experiencing a renaissance? Are the Hills the first case of true alien abduction? What new information is uncovered about the Hills? All this and more!