Podcasts about fyd

  • 13PODCASTS
  • 185EPISODES
  • 1h 14mAVG DURATION
  • 1WEEKLY EPISODE
  • Sep 18, 2025LATEST

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Best podcasts about fyd

Latest podcast episodes about fyd

For Your Distraction
FYD Ep. 341 - The J is Silent

For Your Distraction

Play Episode Listen Later Sep 18, 2025 92:23


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ https://www.tiktok.com/@malenky10 For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

Christopher Lochhead Follow Your Different™
407 The Enduring Power of Positioning with Laura Ries (Part 2)

Christopher Lochhead Follow Your Different™

Play Episode Listen Later Sep 8, 2025 43:55


On this episode of Christopher Lochhead: Follow Your Different, we welcome back marketing leader and author Laura Ries for the conclusion of their two-part conversation. If you haven't listened to part 1 or would like to remind yourself where we left off, you can check it out here for a quick recap (FYD 405).  Laura shares insights from her new book, The Strategic Enemy, emphasizing the importance of defining what your brand stands against. The discussion covers lessons from her father Jack Trout's legacy, the power of positioning, and the role of visual storytelling in marketing. Laura has been on the frontlines of marketing for decades, carrying on the legacy of her father, Al Ries, and pushing the boundaries of positioning with her own punchy perspective. So what's the real difference-maker in a market crowding with noise, AI, and everyone vying for a sliver of attention? It's not merely being seen. It's being distinct, thanks to the power of strategic opposition. Join us as we get into it and more with Laura Ries. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Opposition over Superiority Laura puts it in plain English: “The mind understands opposition faster than superiority.” Translation? If you want people to quickly get why they should care, you have to tell them what you're not. Chick-fil-A isn't just for chicken lovers, it's for people who are tired of burgers. In-N-Out doesn't bother with chicken or vegan burgers; they double down on a simple, hyper-focused menu that stakes out clear territory against the bells and whistles of modern fast food. When brands define WHO or WHAT they're battling, it's easier for us to pick sides. Defining an “enemy” isn't about trash talk, it's about clarity. It sharpens what your business stands for, attracts loyal fans, and carves out space the competition can't touch.   Laura Ries on Finding Your Horse & Riding It This goes deeper than companies. The idea holds for personal brands, careers, even college choices. Laura recalls her father's (now out-of-print) classic “Horse Sense”: don't desperately try to do everything yourself; align yourself with the right “horse” (be it a category, a company, a person) and let synergy do the work. In a world of endless new tech and shifting industries, picking the right vehicle can be everything.   Stop Chasing Attention. Start Picking Fights (the Smart Way) At the end of the day, nobody cares about your journey just for the sake of it. They care about how you make THEM matter, how you help them win THEIR battles, or fight an enemy they find worth taking down. So, next time you're tempted to “go viral,” ask yourself: Are you actually useful, or just noisy? Have you defined your enemy? Because if your brand (or your career) doesn't stand against something, it's just floating in the middle… and nobody roots for the middle. Laura's full-throttle approach: get clear, get focused, and don't be shy about drawing a line in the sand. To hear more from Laura Ries and her thoughts on Strategic Opposition, download and listen to this episode.    Bio Laura Ries is a leading marketing strategist, best-selling author, and global keynote speaker. She is the co-author of several influential books on branding, including The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR written with her late father and legendary positioning pioneer, Al Ries. Her new book The Strategic Enemy: How to Build & Position a Brand Worth Fighting For will be published in September 2025 by Wiley. As chairwoman of RIES, the consulting firm she founded with Al, Laura has advised Fortune 500 companies and startups alike on building powerful, enduring brands. Her expertise lies in positioning, brand focus, and creating category dominance in competitive markets.   Links Connect with Laura Ries!

For Your Distraction
FYD Ep. 340 - Bad Business

For Your Distraction

Play Episode Listen Later Sep 2, 2025 70:33


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 339 - Finally Multi-Tasking

For Your Distraction

Play Episode Listen Later Aug 29, 2025 77:31


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 338 - Promises Nearly Kept

For Your Distraction

Play Episode Listen Later Aug 21, 2025 118:14


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD EP. 337 - Only God Can Judge Me

For Your Distraction

Play Episode Listen Later Jul 31, 2025 131:40


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 336 - B-Holes and Brown Shirts

For Your Distraction

Play Episode Listen Later Jul 16, 2025 76:39


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 335 - Post 4th Spirits

For Your Distraction

Play Episode Listen Later Jul 9, 2025 76:25


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 334 -The Name Is FYD

For Your Distraction

Play Episode Listen Later Jul 1, 2025 77:37


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 333 - The Middle Aged Show

For Your Distraction

Play Episode Listen Later Jun 24, 2025 79:06


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 332 - A Pox on the Phony King

For Your Distraction

Play Episode Listen Later Jun 17, 2025 65:55


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 331 - Big Beautiful Civil War

For Your Distraction

Play Episode Listen Later Jun 11, 2025 83:31


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 330 - TACO Sunday

For Your Distraction

Play Episode Listen Later Jun 3, 2025 81:38


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 329 - After Dark

For Your Distraction

Play Episode Listen Later May 27, 2025 70:42


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

It Gets Weird
Episode 458 - J.R. "Bob" Dobbs & the Church of the Subgenius (FYD)

It Gets Weird

Play Episode Listen Later May 19, 2025 67:24


Hey there friends and Weirdos! While Kyle is away, Jules and Nile take a look at a documentary on a self-described cult from the 80s: the Church of the Subgenius. Is it all a joke? Why are Nick Offerman and Penn Jillette here? Should we still be stuffing envelopes with weirdos? All this and much more in this week's FYD episode of It Gets Weird!

For Your Distraction
FYD Ep. 328 - Uncle Travelling Matt

For Your Distraction

Play Episode Listen Later May 19, 2025 62:49


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
Patreon Episode 14

For Your Distraction

Play Episode Listen Later Apr 28, 2025 65:20


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 327 - Scratch & Sniff

For Your Distraction

Play Episode Listen Later Apr 20, 2025 78:44


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 326 -The Genetics

For Your Distraction

Play Episode Listen Later Apr 13, 2025 94:59


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 325 - Fighting Mudget

For Your Distraction

Play Episode Listen Later Apr 6, 2025 85:22


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 324 - The Bracket Pt. Deux

For Your Distraction

Play Episode Listen Later Mar 30, 2025 68:21


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 233 - The Non-Traditional

For Your Distraction

Play Episode Listen Later Mar 23, 2025 105:14


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 322 - The Year Keeps Coming

For Your Distraction

Play Episode Listen Later Mar 16, 2025 68:08


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 321 - The Chase

For Your Distraction

Play Episode Listen Later Mar 2, 2025 104:51


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 320 - The Sick and the Lame

For Your Distraction

Play Episode Listen Later Feb 25, 2025 84:20


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 319 - The Mega Cup

For Your Distraction

Play Episode Listen Later Feb 16, 2025 75:08


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 318 - Foosball Pre-Game Show

For Your Distraction

Play Episode Listen Later Feb 9, 2025 95:30


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 317 - The Comeback King

For Your Distraction

Play Episode Listen Later Jan 26, 2025 84:52


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 316 - The Fair Weather Show

For Your Distraction

Play Episode Listen Later Jan 13, 2025 65:29


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 315 - King of the Dwarfs

For Your Distraction

Play Episode Listen Later Jan 5, 2025 92:59


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 314 - New Years 2024

For Your Distraction

Play Episode Listen Later Dec 31, 2024 129:17


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 313 - Holiday 2024

For Your Distraction

Play Episode Listen Later Dec 22, 2024 90:48


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 312 - Open Season

For Your Distraction

Play Episode Listen Later Dec 11, 2024 90:01


Apologies for the late episode, ran into an issue with the audio and needed to fix.   YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

Oh No Radio Show
ONRS - EP 642 - Thankgiving and Smoking Monkeys

Oh No Radio Show

Play Episode Listen Later Nov 30, 2024 81:59


Tonight we are joined by Mikey's better half Janine. We discuss our Thanksgiving's, talking crotches and smoking monkey's. Plenty of fun was had and it was a pleasure having a female perspective on the show. Enjoy and FYD. The Oh No Radio Show | Call Live @ 407-906-6466 | Live shows every Thursday at 8:30 PM EST @ Twitch.tv/onrslive

For Your Distraction
FYD Ep. 311 - Thank You Alexa

For Your Distraction

Play Episode Listen Later Nov 25, 2024 69:51


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 310 - The Alpha Age

For Your Distraction

Play Episode Listen Later Nov 17, 2024 68:03


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 309 - The Rerun

For Your Distraction

Play Episode Listen Later Nov 10, 2024 96:07


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
Ep. 308 - The Election Special

For Your Distraction

Play Episode Listen Later Nov 3, 2024 76:27


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 307 - Freaky Friday

For Your Distraction

Play Episode Listen Later Oct 27, 2024 75:22


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction fydpodcast.podbean.com/ For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 305 - It's Crunchy

For Your Distraction

Play Episode Listen Later Oct 13, 2024 83:14


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
Ep. 304 Bonus

For Your Distraction

Play Episode Listen Later Oct 7, 2024 43:45


Apologies for no new regular show. Instead, enjoy the last bonus episode. Find all the bonus episodes at www.patreon.com/ForYourDistraction YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 304 - Full On Vampires

For Your Distraction

Play Episode Listen Later Sep 29, 2024 58:44


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 303 -The Sorbs

For Your Distraction

Play Episode Listen Later Sep 22, 2024 95:37


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

Christopher Lochhead Follow Your Different™
374 From Vodka to Bongs: John Spagnola on Building Legendary Brands & Creating New Categories

Christopher Lochhead Follow Your Different™

Play Episode Listen Later Sep 16, 2024 66:47


On this episode of Christopher Lochhead: Follow Your Different, we have a conversation with John Spagnola, CEO of Ublendit, about innovation and category creation in the spirits industry. John shares his journey, emphasizing the strategic advantage of creating new categories rather than competing in existing markets. He discusses the success of Hideout Vodka and introduces a new agave spirit, the "77," designed for health-conscious consumers. The episode also explores the impact of celebrity endorsements and meaningful partnerships, such as Hideout Vodka's initiative with the National Parks. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   John Spagnola on the Challenge of Competing in Established Markets John starts off the conversation by reflecting on the challenges faced by smaller brands in a market controlled by a few large companies like Diageo and Constellation Brands. These giants can easily undercut smaller brands on price, making it difficult for them to compete. John emphasizes that merely trying to fit into the existing market is a trap that many fall into. Instead of competing within established markets, John advocates for creating new categories. This approach not only differentiates products but also attracts attention from larger companies, who view category creators as innovative rather than as threats. He cites the success of brands like Screwball Whiskey and 21 Seed, which created unique categories and achieved significant valuations.   Hideout Vodka and MGM Partnership John shares the story of Hideout Vodka, which gained traction by securing a partnership with MGM properties in Las Vegas. This partnership allowed Hideout Vodka to become the vodka of choice in several MGM hotels, marking a significant win for a smaller player in the industry. However, as the brand began to grow, John realized they were falling into the trap of merely trying to fit into the existing market. Recognizing the need for innovation, John and his team brainstormed a new product idea involving Cheech and Chong, the iconic duo known for their association with cannabis culture. They conceptualized a vodka product called "The Judge's Water," which cleverly ties into a memorable scene from Cheech and Chong's movie "Up in Smoke." The product not only serves as vodka but also converts into a bong, appealing to their fan base in a novel way. This product sold over 5,000 units quickly, showcasing the power of category creation.   John Spagnola on Leveraging Celebrity Partnerships John believes that aligning with well-known figures can turbocharge category creation and drive consumer interest. He shares his excitement about developing an apple pie whiskey, initially inspired by Martha Stewart, but now considering other celebrity partnerships that could elevate the brand even further. John then discusses the potential for high acquisition multiples in the spirits industry, noting that companies can achieve impressive valuations, especially when they have a unique product and a celebrity endorsement. He highlights the average revenue multiples in the spirits sector, which can reach as high as 21x for celebrity-backed brands, making it an attractive space for innovation and investment. To hear more from John Spagnola and his ventures in Category Creation, download and listen to this episode. If you want to hear about our previous discussion about the Custom Spirits Category, check out this previous episode at FYD 212.   Bio John Spagnola is the CEO of Ublendit, LLC. Ublendit is a pioneer in the custom spirts category. They are the first to create custom spirits for hotels, bars, nightclubs, restaurants and special events. John is also Managing Partner at Venture Santa Cruz, where they identify new markets to make a difference in and disrupt them. He's based in Santa Cruz, CA.   Links

For Your Distraction
FYD Ep. 302 - New Tech

For Your Distraction

Play Episode Listen Later Sep 15, 2024 90:00


YouTube - www.youtube.com/channel/UCuEgNqvW…JPRHxHrA/featured Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 301 - The Next Generation

For Your Distraction

Play Episode Listen Later Sep 8, 2024 85:30


Soundcloud - @foryourdistraction Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction https://www.patreon.com/ForYourDistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 300 - Our Podcast Will Blot Out The Sun

For Your Distraction

Play Episode Listen Later Aug 29, 2024 58:05


Soundcloud - @foryourdistraction Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 299.5 - Be Honest, The One You Wanted

For Your Distraction

Play Episode Listen Later Aug 11, 2024 81:15


Soundcloud - @foryourdistraction Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

For Your Distraction
FYD Ep. 299 - Thanks For The Memories

For Your Distraction

Play Episode Listen Later Aug 4, 2024 109:28


Soundcloud - https://soundcloud.com/foryourdistraction Facebook - www.facebook.com/foryourdistraction Twitter - twitter.com/podcastFYD feeds.feedburner.com/foryourdistraction For Your Distraction is a member of the Electronic Media Collective! To listen to us and more great shows head to electronicmediacollective.com/distraction/

It Gets Weird
Episode 399 - Alien Abduction: Betty & Barney Hill (FYD)

It Gets Weird

Play Episode Listen Later Mar 24, 2024 69:29


Hey there friends and weirdos! This week we return to our documentary series - "FYD" - to discuss 2022's "Shock Docs" Alien Abduction: Betty and Barney Hill. It's been many years since our discussion of the story of the infamous abduction of the Hills, so we hope that this new(ish) documentary series could teach us something new. Is this story experiencing a renaissance? Are the Hills the first case of true alien abduction? What new information is uncovered about the Hills? All this and more!