Christopher Lochhead Follow Your Different™

On this episode of Christopher Lochhead: Follow Your Different, the script is flipped and we listen to Christopher Lochhead explore the critical theme of customer obsession, especially within startups on the Building with Buyers podcast, hosted by Anna Furmanov. This conversation focuses on the importance of empathy, both for customers and within teams, and advocates for breaking down departmental silos to foster collaboration and drive sustainable growth. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Christopher Lochhead on Understanding the "Existing Market Trap" Christopher Lochhead explains that many startups fall into the "existing market trap," where they build something new but compare it to existing products. This approach stifles innovation and fails to create new demand. Instead, startups should focus on understanding their customers deeply and innovating based on their needs. Christopher introduces the concept of "super consumers," who are passionate individuals at the edges of the bell curve. These customers are not just users; they are evangelists who can help shape and define categories. He suggests that you look for customers who are highly engaged with your product and vocal about their experiences. You then create exclusive communities or programs for these super consumers to gather feedback and encourage them to spread the word about your product.   The Importance of Authentic Dialogue Christopher discusses the decay of civil discourse in society and its impact on authentic dialogue. He believes that healthy debate and the exchange of differing viewpoints are essential for a functioning society and fostering innovation in business. Christopher also shares his personal experiences with being de-platformed on social media for promoting free speech. He argues that the ability to engage in civil discourse is crucial for personal expression and fostering innovation.   Challenges in Startups Anna and Christopher discuss the common pitfalls startups face as they grow, such as shifting focus from customer feedback to product development and sales. Christopher shares examples of companies that have thrived by prioritizing customer relationships and adapting their offerings based on customer needs. Some of the things they could do are to analyze how successful companies maintain their customer focus and apply similar strategies to your business. They should also be willing to pivot your strategies based on customer feedback and market changes. To hear more from Christopher Lochhead and Anna Furmanov, download and listen to this episode.   Links Like what you hear? You can check out Anna Furmanov's podcast, Building with Buyers.   We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram, and subscribe on Apple Podcast / Spotify!

On this special 400th episode of Christopher Lochhead: Follow Your Different, Christopher and guest Al Ramadan discuss their new book, "The Existing Market Trap." They explore the pitfalls businesses face when trying to innovate within established market categories, emphasizing that fitting new ideas into old frameworks stifles innovation. They advocate for category design, which involves creating new market categories rather than competing within existing ones. They also introduce the "13 deadly sins" that entrepreneurs often commit, offering insights to help avoid these common mistakes. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Al Ramadan on Understanding the Existing Market Trap The "existing market trap" refers to the tendency of businesses to try to fit new ideas into old categories. This approach often stifles innovation and growth, as companies focus on competing for market share rather than creating entirely new markets. Al and Christopher argue that this mindset is fundamentally flawed and that true innovation comes from redefining problems and opportunities rather than fitting new solutions into outdated categories. Some of the consequences of the market trap include financial loses, Constantly competing in saturated markets can lead to exhaustion and disillusionment among founders, and loss of strategic direction by the company.    Al Ramadan on The Power of Category Design Category design is a business strategy that focuses on creating new market categories rather than competing within existing ones. This approach allows businesses to escape the constraints of established market definitions and pursue groundbreaking innovations. Why is Category Design Important? Category design is essential because it empowers companies to reshape the market landscape rather than simply compete within it. Instead of fitting into existing frameworks, successful businesses create entirely new categories that address previously unmet needs, unlocking fresh opportunities for innovation and growth. This strategic approach also plays a critical role in building belief, both internally and externally, in a company's vision. By shaping perception and defining a unique space, category design helps generate demand, positioning the business as a leader rather than a follower.   The 13 Deadly Sins of Category Design Al and Christopher introduce the concept of the "13 deadly sins" that entrepreneurs often commit when scaling their businesses. These sins serve as cautionary tales for founders who may be tempted to chase after existing market demand rather than focusing on creating new opportunities. Several common pitfalls can hinder a company's success in the market. One is the Engineer's Dilemma, where teams become overly focused on technical features instead of addressing broader market needs. Another is the Obviously Better Fallacy—the mistaken belief that having a superior product alone guarantees market success. Finally, the Horizontal Tool Illusion occurs when a company tries to serve everyone, rather than honing in on a specific market segment. These missteps can dilute value, confuse customers, and ultimately prevent a product from gaining traction. To hear more from Christopher and Al Ramadan about the existing Market Trap, download and listen to this episode.    Bio Al Ramadan is a co-founding partner of Play Bigger Advisors and coauthor of the book, Play Bigger. He also co-founded Quokka Sports, which revolutionized the way people experience sport online. Al then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia's Americas C...

On this episode of Christopher Lochhead: Follow Your Different, we have a Dude conversation with the chief Dudes of DUDE Wipes to talk about how they wiped their competition and became the leader in their category. This episode is part of the Creator Capitalist Conversations, a mini-series spotlighting real-life legends who have rejected traditional career paths and built lives around what makes them different. These are stories of people who didn't wait to get picked. They picked themselves—and started building careers that pay them to be radically them. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Links Learn more about Dude Wipes! LinkedIn | Dude Wipes   We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!    

On this episode of Christopher Lochhead: Follow Your Different, we are treated to an inspiring conversation with Carylyne Chan, a startup founder, investor, and advocate for autonomy and entrepreneurship. This episode is part of the "Creator Capitalist Conversations" miniseries, which emphasizes the importance of taking control of one's career and life. Carylyne's journey from a challenging upbringing in Singapore to becoming a successful entrepreneur in various sectors, including AI and blockchain, offers valuable lessons for anyone looking to carve their own path. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Getting to know Carylyne Chan Carylyne's story is one of choosing herself rather than waiting to be chosen. As we go further into the episode, we dive into the emotional and psychological aspects of making significant life changes, particularly the leap from traditional employment to entrepreneurship. Carylyne begins her story by recounting her upbringing in Singapore, where she faced significant challenges, including a turbulent family life. At the age of 14, she took her first internship at the National Environment Agency, which sparked her interest in understanding how people work and the importance of teamwork. This early experience laid the foundation for her entrepreneurial spirit.   Carylyne Chan and her Leap to Entrepreneurship As Carylyne transitioned from high school to college, she continued to pursue her passion for entrepreneurship. She participated in hackathons and collaborated with friends who shared her interests. This led to the creation of a startup focused on AI chat summarization before it became a mainstream concept. Their journey took them to an accelerator program in Hawaii, where they worked tirelessly to grow their business. Carylyne then discuss the emotional challenges that accompany the entrepreneurial journey. She highlights the importance of recognizing when one has outgrown their current situation and the courage it takes to make a change. She believes that the biggest risk is not quitting a job that no longer serves you but rather staying in a life that feels unfulfilling.   Discovering Her Superpower The conversation shifts to the concept of identifying one's unique strengths or "superpowers." Carylyne acknowledges that her path to self-discovery has been complex and filled with trial and error. Initially, she viewed herself as an operational person, someone who gets things done. However, as she navigated through her first formal startup, she realized that her skills extended beyond operations to include marketing, design, and leadership. Christopher and Eddie discuss the significance of emotional intelligence in Carylyne's success. They highlight her ability to remain calm amidst chaos, a skill that has been honed through her upbringing and experiences. Carylyne's capacity for rapid synthesis—quickly learning and distilling complex information into actionable narratives—has been a cornerstone of her work as an advisor and entrepreneur. To hear more about Carylyne Chan and her entrepreneurial journey, download and listen to this episode. Subscribe to Category Pirates today and join the crew in our Category Design journey on the business seas!   Bio Carylyne Chan is a Singapore-based entrepreneur and the Co-Founder and former CEO of CoinGecko, a leading global cryptocurrency data platform. With a background in psychology and marketing from Carnegie Mellon University, she blends analytical thinking with strategic vision to drive innovation in Web3 and fintech. Carylyne is also a startup advisor and frequent speaker on blockchain, digital assets, and entrepreneurship, recognized for her role in advancing transparency in the crypto space.   Links Connect with Carylyne Chan!Website | LinkedIn | X (formerly Twitter)   

On this episode of Christopher Lochhead: Follow Your Different, we engage in a riveting conversation with Mike Maples Jr., co-founder of Floodgate and a prominent venture capitalist. This episode, which is a part of the "Creator Capitalist Conversations" miniseries, goes into the themes of entrepreneurship, personal capital, and the transformative power of artificial intelligence (AI) in the ideation process. The dialogue offers a wealth of insights for aspiring entrepreneurs and seasoned business professionals alike. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Mike Maples Jr.'s Journey: From Entrepreneur to Venture Capitalist Christopher Lochhead sets the stage by introducing the miniseries "Creator Capitalist Conversations," which celebrates individuals who have carved their own paths in the business world. The episode features Mike Maples Jr., who shares his journey from a successful entrepreneur to a venture capitalist in Silicon Valley. This transition, marked by risk-taking and self-discovery, offers valuable lessons for anyone looking to forge their own path in business. Mike Maples Jr. recounts his significant career shift from being a well-respected founder and head of marketing for a successful software company in Texas to starting anew in Silicon Valley as a venture capitalist. This transition, he notes, is daunting for many, especially for someone who had already achieved a level of success and recognition. Mike's approach to risk-taking involves viewing new ventures as opportunities to explore interesting ideas rather than potential failures. This mindset allows him to gradually escalate his commitment as he gains confidence.   Mike Maples Jr. on the Importance of Self-Awareness Mike shares that the journey to discovering one's superpowers is often a gradual realization rather than a single defining moment. He emphasizes the importance of honoring one's time and using it to share one's unique gifts with the world. This perspective aligns with the Japanese concept of "ikigai," which represents the intersection of what one loves, what the world needs, what one can be paid for, and what one is good at. Mike then discusses the distinction between deep work—discovering new knowledge—and harnessing pre-existing knowledge. He notes that many high-paying jobs rely on established knowledge, which may become commoditized in the age of AI. By integrating the insights of others with his unique perspective, Mike has developed a robust intellectual framework that guides his investment decisions.   Exploring Airbnb's Seed Deck: A Case Study in Innovation Mike Maples Jr. shares an intriguing case study involving Airbnb's original seed deck from 2008. Using a software tool he developed, the "Pattern Breakers Insight Stress Test," he analyzes Airbnb's business model. This analysis reveals that everyday people would rent their private homes to strangers, creating a new category of accommodation that transcends traditional hotels. This insight is underpinned by several inflection points, including the growing comfort with online transactions and the rising consumer preference for authentic experiences. Encouraged by the insights gained from Airbnb's seed deck, Mike explores further possibilities, including creating a business model canvas, potential logo designs, and a narrative framework for Airbnb. This exploration leads him to realize that similar analytical techniques can be applied to various mental models, facilitating ideation and refinement. To hear more from Mike Maples Jr. and his thoughts on careers that withstand the test of time and tech, download and listen to this episode.   Bio Mike Maples Jr. is an entrepreneur turned venture capitalist. He's co-founder of Silicon Valley based, early-stage VC Floodgate. And the host of the popular “Starting Greatness” podcast.

On this episode of Christopher Lochhead: Follow Your Different, we have a dialogue with Steve Vassallo, a General Partner at Foundation Capital, to celebrate the firm's 30th anniversary and explore the evolution of venture capital (VC) in Silicon Valley. We discuss the shift of many traditional VC firms from early-stage investments to a more asset management-oriented approach. Steve Vassallo talks about the importance of maintaining a craft-oriented, personalized approach to VC, focusing on product excellence and effective distribution. He also highlights the current trends in AI and blockchain, urging founders to prioritize innovation and core product differentiation in a rapidly changing market. With nearly 18 years at Foundation Capital, Steve shares his unique insights into the changing landscape of venture capital, the importance of maintaining a craft-oriented approach, and the challenges faced by early-stage founders. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Celebrating 30 Years of Foundation Capital Foundation Capital recently marked its 30th anniversary, a significant milestone in its journey. The firm has launched its 11th fund, a $600 million vehicle aimed at supporting extraordinary founders at the earliest stages of their ventures, particularly in the enterprise sector. Steve Vassallo adds that more than half of their investments focus on early-stage companies, including seed and Series A rounds, with a strong emphasis on technology, particularly in fintech and crypto. Steve Vassallo on the Changing VC Landscape Christopher and Steve Vassallo then discuss the evolution of VC firms, noting that many traditional firms have transformed into asset managers rather than remaining true venture capitalists. Steve points out that the percentage of capital raised by these firms for early-stage investments has dwindled significantly. He estimates that only about 20% of the capital raised by these larger firms is allocated to early-stage investments, with the majority directed towards growth-stage companies. In contrast, Foundation Capital dedicates approximately 70-80% of their recent fund to backing founders at the inception of their ideas. Steve humorously refers to these early-stage entrepreneurs as "pre-founders" or "pre-criminals," highlighting the raw potential and creativity that often characterize this stage of entrepreneurship. The Craft of Venture Capital Their conversation then moves to the notion that venture capital is fundamentally a craft business rather than a scalable factory-like operation. Christopher likens the venture capital process to crafting custom surfboards, where the quality and personal touch of the creator matter significantly. He argues that the best results come from a deep, personalized partnership with founders, rather than a one-size-fits-all approach. Reflecting on his own background in product design, Steve Vassallo adds that he initially believed that the best product would always win in the market. However, he quickly learned that effective distribution often trumps product quality. This realization was humbling for him, as he recognized the critical role that marketing and sales play in a product's success. He stresses that when extraordinary products are paired with exceptional distribution channels, remarkable outcomes can occur. To hear more from Steve Vassallo and the future of Venture Capital, download and listen to this episode. Bio ​Steve Vassallo is a General Partner at Foundation Capital, where he invests at the intersection of design, technology, and business. Since joining the firm in 2007, he has led investments in transformative companies such as Stripe, Sunrun, Cerebras Systems, and Solana. Steve co-leads Foundation's crypto practice and is known for backing product-first founders tackling consequential problems ...

On this episode of  Christopher Lochhead: Follow Your Different, Christopher and his fellow Category Pirates explore the concept of retirement, challenging the traditional notion that it is the ultimate goal of one's career. Instead, they advocate for a paradigm shift, suggesting that work can be a source of meaning, freedom, and joy. They discuss the "big retirement lie," advocating for a life and career one doesn't want to retire from. Eddie shares his view of retirement as a "runway" for continued growth. The Pirates collectively emphasize the importance of meaningful work and encourage everyone to design careers that align with their passions, making work a rewarding aspect of life. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. The Concept of Retirement Christopher sets the stage by inviting listeners to explore what he calls the "big retirement lie." He challenges the conventional wisdom that retirement is the golden pot at the end of a long work journey. Instead, he suggests that work can be a source of fulfillment and joy, rather than something to escape from. He cites examples of individuals like Mick Jagger and Dolly Parton, who continue to work and find meaning in their careers well into their later years. The conversation aims to inspire listeners to rethink their relationship with work and consider how they can design a life that integrates work as a rewarding aspect rather than a burdensome obligation. The "Big Retirement Lie" Katrina expands on the idea of the "big retirement lie." She argues that the conventional wisdom of working hard, saving money, and then retiring to enjoy life is flawed. Instead, she encourages listeners to consider how they can design their lives and careers in such a way that they never feel the need to retire. This perspective shifts the focus from a future escape to a present engagement with work that brings joy and satisfaction. Eddie shares his personal journey and insights regarding retirement. He describes retirement not as a final destination but as a "runway" that allows for continued growth and exploration. He reflects on his own experiences, noting that he has retired multiple times, only to find himself drawn back into work that he loves. Eddie emphasizes that the idea of retirement as a permanent stop is misleading; instead, he views it as a layover on a journey filled with opportunities for new adventures. The Importance of Meaningful Work Eddie discusses the significance of meaningful work, arguing that the pursuit of financial freedom should not overshadow the desire for a fulfilling career. He believes that having a financial runway, like sufficient resources to explore new opportunities. can empower individuals to take risks and pursue their passions without the fear of financial instability. Eddie also touches on the idea of serendipity in career paths. He shares how unexpected opportunities can arise when individuals remain open to new experiences and collaborations. This mindset fosters a sense of adventure and exploration, allowing for personal and professional growth. To hear more about the Pirate's Perspectives on Retirement and doing meaningful work, download and listen to this episode. Subscribe to Category Pirates today and join the crew in our Category Design journey on the business seas! Don't forget to grab a copy (or gift!) of one of our best-selling books:  Snow Leopard: How Legendary Writers Create A Category Of One  The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche  A Marketer's Guide To Category Design: How To Escape The “Better” Trap, Dam The Demand, And Launch A Lightning Strike Strategy The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different  **NEW!

On this episode of Christopher Lochhead: Follow Your Different, we engage with psychologists Dr. Christian van Nieuwerburgh and Dr. Robert Biswas-Diener to explore the concept of radical listening. We discuss why effective listening is challenging in today's fast-paced, technology-driven world and identify cultural and emotional barriers that hinder genuine communication. We'll also highlight how radical listening can transform personal and professional relationships by making others feel seen, valued, and heard through active curiosity and empathy. This episode serves as a call to action for listeners to cultivate deeper connections through intentional and empathetic listening practices. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Introduction to Radical Listening Christopher sets the stage by introducing his esteemed guests, Dr. Christian van Nieuwerburgh and Dr. Robert Biswas-Diener. He poses them a critical question: why do so many people struggle with listening effectively? This question serves as the foundation for a deep dive into the nuances of listening and its impact on human connection. Dr. van Nieuwerburgh begins by highlighting a paradox: despite being born with the ability to hear, many individuals fail to listen well. He attributes this to several factors: our current fast-paced modern lifestyles, technological distractions, and each person's internal emotional barriers. Dr. Biswas-Diener adds that cultural dynamics play a significant role in shaping our listening habits. In Western societies, individualism often leads to conversations becoming competitions for airtime. People frequently listen with the intent to respond rather than to understand, resulting in superficial interactions. This "waiting to talk" mentality is a significant barrier to genuine listening. The Importance of Curiosity Chistopher shares his personal journey of self-discovery, emphasizing the importance of personal development in improving listening skills. He recalls a coach who taught him that what many people call listening is often just waiting for their turn to speak. This insight underscores the need for a shift in mindset. Dr. van Nieuwerburgh agrees and adds that a key aspect of radical listening is approaching conversations with curiosity. When individuals genuinely seek to understand others, they create a space for deeper connection. This involves asking them open-ended questions, avoiding assumptions, and practicing patience and letting the other person finish their thoughts without interruption. Cultural Influences on Listening The conversation shifts to the impact of technology and social media on listening habits. Christopher points out that many platforms prioritize self-promotion and broadcasting over genuine interaction. This environment fosters a culture of "me first," where individuals are more concerned with sharing their own experiences than engaging with others. Christopher also reflects on the teachings of Stephen Covey, who emphasized the importance of seeking first to understand before being understood. He contrasts this with the current trend of self-centered communication, where individuals prioritize their own narratives over listening to others. Dr. Biswas-Diener acknowledges this shift and highlights the need for a rebranding of listening practices to emphasize connection rather than mere comprehension. To hear more from Dr. Christian van Nieuwerburgh & Dr. Robert Biswas-Diener and how Listening can be a superpower in everyday life, download and listen to this episode. Bio ​Dr. Christian van Nieuwerburgh Dr. Christian van Nieuwerburgh is a distinguished executive coach, academic, and consultant, renowned for his contributions to coaching and positive psychology. He currently serves as Professor of Coaching and Positive Psychology at the Centre for Positi...

On this episode of  Christopher Lochhead: Follow Your Different, we explore the transformative potential of intellectual capital (IC) with our fellow Pirate Eddie Yoon. Intellectual Capital (IC) is a valuable yet often overlooked asset, which can help you to shift from being knowledge workers to creator capitalists. We also discuss the challenges of making complex ideas accessible and highlights the importance of diagnostics in leveraging IC, and go into the concept of "lenses," or perspectives, that can illuminate new opportunities. This episode serves as a call to action for individuals to recognize and monetize their unique knowledge, fostering innovation and personal growth. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. The Essence of Intellectual Capital Christopher opens the discussion by talking about how intellectual capital is often an underappreciated asset. Intellectual capital is not just for academics or certified experts; it is an asset that everyone possesses. Many individuals possess a wealth of knowledge accumulated over their careers, yet they fail to recognize its potential value.  The key is understanding how to package and monetize this knowledge effectively. Eddie Yoon elaborates on this point, discussing the transition from being a knowledge worker to becoming a creator capitalist. A knowledge worker typically replicates existing knowledge, while a creator capitalist actively creates new knowledge and value. This shift is crucial in a rapidly changing job market, especially with the rise of artificial intelligence and automation, which threatens many traditional jobs. The Importance of Diagnostics Another key point in their discussion is the role of diagnostics in understanding and leveraging intellectual capital. Eddie Yoon notes that many industries, particularly healthcare and fitness, utilize diagnostic tests to establish baselines and measure progress. He argues that this practice should be more widely adopted in other fields, including consulting and sales. Eddie cites the historical context of management consulting, referencing Marvin Bower and James O. McKinsey, who emphasized the importance of accounting as a diagnostic tool for financial health. Just as doctors assess patients' health through tests, businesses should evaluate their performance through similar diagnostics to identify areas for improvement. The Power of Lenses The conversation then shifts to the concept of "lenses"—the perspectives through which we view our ideas and experiences. Eddie Yoon reflects on how writing and teaching have helped him develop a clearer understanding of category design, a concept he believes is crucial for business success. Christopher adds to this by discussing the various types of lenses we encounter in life, using the metaphor of prescription glasses. Just as different lenses can enhance our vision, new perspectives can illuminate previously unseen opportunities. He likens this to using a microscope or telescope, which allows us to see details or distant objects that are otherwise obscured. To hear more from the Category Pirates and their thoughts on Intellectual Capital, download and listen to this episode. Subscribe to Category Pirates today and join the crew in our Category Design journey on the business seas! Don't forget to grab a copy (or gift!) of one of our best-selling books:  Snow Leopard: How Legendary Writers Create A Category Of One  The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche  A Marketer's Guide To Category Design: How To Escape The “Better” Trap, Dam The Demand, And Launch A Lightning Strike Strategy The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different  **NEW!

On this episode of Christopher Lochhead: Follow Your Different, we get a fresh Pirates Perspective with our favorite fellow Category Pirates Eddie Yoon and Katrina Kirsch on why Relationship Capital is the most underrated form of wealth. In business, success is often attributed to strategy, skill, and spreadsheets. But the truth is, it's deeply personal. The strongest careers and ventures are built not just on solo efforts but on shared battles, purpose, and risks. This is where Relationship Capital comes into play—an intangible but invaluable form of wealth that defines long-term success. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Business is Radically Personal Many people believe that business is purely transactional, but the truth is that all business is personal. The deals you close and the partnerships you build are deeply rooted in human connections. It's not just about numbers; it's about trust and loyalty. Legendary careers are built not just on talent or hard work but on meaningful relationships. By investing genuinely in people, you create alliances that stand the test of time and challenges. When people trust you, they are more likely to go to battle with you and for you. Shared Purpose Builds Unbreakable Bonds Relationships that transcend transactions are grounded in shared purpose. When people come together for a common cause, the bonds formed are unbreakable. This shared vision fosters trust, collaboration, and loyalty. Whether you're launching a startup or leading a team, aligning on purpose ensures everyone moves in the same direction. It also brings people of diverse backgrounds together, united by a mission that goes beyond personal gain. This is the foundation of long-lasting, impactful connections. Risk and Reward in Relationship Capital Building deep connections requires vulnerability and risk. Genuine relationships are built when people stand by each other during challenges. This emotional investment may not always yield immediate results, but it leads to exponential rewards over time. Those who take risks in relationships—whether by showing support during failures or celebrating successes—create bonds that are resilient and meaningful. In the end, it's not the number of LinkedIn connections that matters but the people who stand by you when it counts. To hear more from the Category Pirates and their thoughts on Relationship Capital, download and listen to this episode. Subscribe to Category Pirates today and join the crew in our Category Design journey on the business seas! Don't forget to grab a copy (or gift!) of one of our best-selling books:  Snow Leopard: How Legendary Writers Create A Category Of One  The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche  A Marketer's Guide To Category Design: How To Escape The “Better” Trap, Dam The Demand, And Launch A Lightning Strike Strategy The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different  **NEW!** The B2B Tech Marketer's Guide To Category Design: How To Engineer Your Market, Find What Makes You Different, And Become A Category Queen We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

On this episode of Christopher Lochhead: Follow Your Different, Andrew Gilmour, a visionary entrepreneur, discussed how capital markets can transform the way we approach environmental sustainability. The global carbon market is a trillion-dollar opportunity waiting to be realized, yet it remains inefficient and fragmented. By leveraging financial innovation, Andrew Gilmour believes we can create scalable, investable assets that will not only fight climate change but also generate wealth for developing nations. His insights shed light on the current barriers, the revolutionary potential of financial instruments, and why bold action is necessary to disrupt the status quo. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Andrew Gilmour on the Broken State of Carbon Markets Carbon credits were originally designed as a solution to global emissions, allowing companies and governments to offset their carbon footprint by investing in environmental preservation. However, as Gilmour explains, the current system is deeply flawed. The voluntary carbon market, which should be a powerful tool for change, is dramatically undersized. In 2024, it only accounted for about $3 billion in trade volume, a minuscule amount compared to the estimated $4-5 trillion in annual demand​. One key reason for this inefficiency is the absence of liquidity. Unlike traditional stocks or commodities, carbon credits are not structured as financial instruments that can be easily bought, sold, or held as assets. Many companies treat them as a charitable expense rather than a tradable commodity, further limiting the market's potential. Andrew argues that to unlock real value, we must introduce market structures that allow investors to buy, hold, and even short carbon credits—just as they would with any other financial asset. A Capital Market's Approach to Environmental Change Andrew Gilmour believes that the only way to make carbon markets work is to integrate them into the global financial system. By structuring carbon credits as assets with clear ownership, transparency, and liquidity, the market can become attractive to a wider range of investors. "The beauty of capital markets is that they harness enlightened self-interest. It's not for the benevolence of the butcher, the baker, or the brewer that we owe our daily bread, but to their own self-interest." — Andrew Gilmour​ His approach has already yielded groundbreaking results. In a deal with Bolivia, $5 billion worth of carbon assets were structured and made available for trade, equivalent to 11% of the country's GDP​. This transaction not only helps reduce emissions but also creates an economic lifeline for developing nations. Through financial innovation, Andrew is proving that environmental sustainability and economic growth are not mutually exclusive. Andrew Gilmour on the Path Forward: Disrupting the Status Quo For decades, climate action has been largely dominated by NGOs and government initiatives. Although they are well-intentioned, these efforts have failed to create scalable solutions. Andrew argues that the key to meaningful change lies in disrupting the existing model and adopting a fully market-driven approach. His vision for the future includes turning forests, kelp beds, and other natural carbon sinks into structured financial assets. By leveraging AI, satellite data, and advanced trading mechanisms, he is building a platform that ensures transparency and accountability in carbon trading. This approach not only benefits the environment but also attracts investors who might not have previously considered sustainability as a viable financial opportunity. As the world moves toward a net-zero future, the need for innovative, market-based solutions has never been greater. Andrew Gilmour's bold vision challenges conventional thinking,

On this episode of Christopher Lochhead: Follow Your Different, we get a Pirates Perspective with our favorite fellow Category Pirates Eddie Yoon and Katrina Kirsch on how personal capital—financial resources, reputation, creativity, and relationships—can empower individuals to design a career and life on their own terms. Many people wake up every day working for someone else's dream, relying on a paycheck while wondering, “Is this all there is?” The truth is, breaking free from this cycle requires more than just ambition—it takes Personal Capital. We hope that this episode helps fellow Pirates see how they can build up their personal capital rather than mindlessly selling their time for money. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. The Four Types of Personal Capital To build a career that provides true freedom, you need more than just money. The four types of personal capital include: Financial Capital – Savings, investments, and income sources that give you the flexibility to take risks and invest in yourself. Reputation Capital – Your personal brand, expertise, and credibility that open doors to new opportunities. Creator Capital – The ability to generate unique ideas and create scalable value, especially in a digital-first world. Relationship Capital – A strong network of mentors, collaborators, and supporters who propel you forward. The hosts discuss that understanding and investing in these four areas allows individuals to shift from merely selling their time for money to leveraging their skills and resources for long-term independence. The Emotional Journey of Breaking Free Leaving behind a traditional career path is not just a financial challenge—it's an emotional one. Fear, self-doubt, and the weight of societal expectations can make this transition overwhelming. Each of the hosts then share their journey from restarting again to launching a successful business despite having no money or connections and the uncertainty of success. Entrepreneurs and career changers often grapple with fear of failure and imposter syndrome. However, taking control of one's career means embracing the discomfort of uncertainty and learning from failures rather than fearing them. The key is to develop radical agency—the mindset that you are the author of your own future. Adapting to the Changing Work Landscape The hosts then get to the topic of AI. The digital revolution, particularly the rise of AI and automation, is reshaping how we work. Traditional knowledge-based careers are being disrupted as AI makes existing information more accessible and commoditized. The new competitive edge lies in creative and entrepreneurial thinking. All three agree that in order to thrive in this evolving landscape, professionals must learn to shift from knowledge work to creator work, producing unique and scalable value. One must also leverage digital tools and platforms to build their brand and reach a global audience. And finally, one must continuously learn and reinvent themselves to stay ahead of industry shifts. The key takeaway? Now is the best time to embrace digital opportunities and take control of your career. Those who do will find greater flexibility, fulfillment, and financial independence. To hear more from the Category Pirates and their thoughts on personal capital, download and listen to this episode. If you wish to listen to the Personal Capital audiobook, subscribe to Category Pirates so you can have access to their multitude of audio books that is available for every pirate to hear. You can also join in the discussions to add your thoughts about Category Design, brands, and sailing the business seas! Don't forget to grab a copy (or gift!) of one of our best-selling books:  Snow Leopard: How Legendary Writers Create A Category Of One

On this episode of Christopher Lochhead: Follow Your Different, Pastor Evan Mawarire joins us in an insightful conversation about the complexities of faith, the pursuit of happiness, and the importance of re-evaluating our core values. Pastor Evan Mawarire's journey is a testament to the power of courage, faith, and resilience in overcoming adversity. From his humble beginnings to becoming a voice of hope for millions, his story reflects the transformative power of self-belief and the pursuit of a higher purpose. In a candid conversation, Pastor Mawarire shares the lessons he learned during his darkest hours and how they shaped his vision of life and faith. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Pastor Evan Mawarire on the Courage to Defy Social Norms Pastor Evan's journey highlights the importance of stepping outside the molds imposed by societal norms. Reflecting on how society often dictates expectations, he shares how breaking free from these conventions unlocked opportunities and insights he could never have imagined. “Once I broke that, I started seeing things I could never have seen no matter how much money I had paid." - Pastor Evan Mawarire This defiance wasn't about rebellion for its own sake but rather a quest for authenticity and self-discovery. His story reminds us that courage lies in questioning long-standing beliefs and seeking our own truth, even when it challenges conventional wisdom. The Power of Mental Scaffolding In a powerful metaphor, Pastor Evan compares the structures of our thinking to scaffolding—a temporary framework essential for building something greater. He emphasizes how reshaping our mental scaffolding can transform our relationship with reality. Whether in personal growth or societal movements, the way we perceive and articulate our struggles determines our capacity to overcome them. Pastor Evan's insights serve as a reminder that redefining our mental frameworks is key to achieving greatness. The Unsure Journey Back to Faith For those curious about faith or feeling disconnected, Pastor Evan offers an inclusive perspective. He acknowledges the doubt and uncertainty many feel when exploring spirituality. “Jesus just loves people with doubt,” he affirms. Drawing from his experiences, including moments of despair in maximum-security prison, he highlights how vulnerability and honesty can pave the way to spiritual connection. His message is clear: the journey back to faith doesn't require perfection or certainty—just a willingness to knock on the door. By embracing doubt and curiosity, anyone can begin to uncover a deeper sense of purpose and belonging. To hear more from Pastor Evan Mawarire and how to lead with love and resistance, download and listen to this episode. Bio Evan Mawarire is a Zimbabwean clergyman who founded #ThisFlag Citizen's Movement to challenge corruption, injustice, and poverty in Zimbabwe. The movement empowers citizens to hold government to account. Through viral videos, the movement has organized multiple successful non-violent protests in response to unjust government policy. Pastor Evan was imprisoned in 2016, 2017, and 2019 for charges of treason, facing 80 years in prison. His message of inspiring positive social change and national pride has resonated with diverse groups of citizens and attracted international attention. Pastor Evan has addressed audiences around the world, and Foreign Policy magazine named him one of the 100 global thinkers of 2016. The Daily Maverick Newspaper of South Africa named him 2016 African person of the year. Evan is a 2018 Stanford University Fellow of the Centre for Democracy Development and the Rule of Law. Links Connect with Pastor Evan Mawarire! Renew Democracy Initiative | Twitter | Instagram | Facebook More information about Pastor Evan Mawarire

On this episode of Christopher Lochhead: Follow Your Different, Christopher shares his personal journey through grief following the tragic murder of his close friend, Tushar. Joined by fellow Category Pirates Eddie Yoon and Katrina Kirsch, they explore the metaphor of the "empty chair" to symbolize the ongoing presence of loss. Eddie discusses Grief Design, advocating for radical self-expression and community support. Katrina emphasizes the universality of loss and the importance of open conversations about grief. Together, they offer insights on navigating grief, balancing pain with joy, and the transformative power of community support. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. The Empty Chair Christopher introduces the metaphor of the "empty chair" to symbolize the ongoing presence of grief in our lives. This empty chair represents those we have lost, serving as a poignant reminder of their absence while also opening up a space for reflection and conversation about our experiences with loss. Acknowledging the empty chair is the first step towards healing, and creating a physical space, such as a small memorial in your home, can serve as a tangible reminder and a place for reflection. Grief Design Eddie Yoon presents the concept of Grief Design, emphasizing the importance of actively engaging with our grief rather than allowing it to consume us. By framing our grief, we can express our anger and pain without resorting to violence or despair. Finding safe outlets for emotions, whether through writing, art, or physical activities, can aid in processing grief. Additionally, surrounding oneself with a supportive network of friends, family, and professionals is crucial. This support system helps navigate the tumultuous waters of grief, allowing for a deeper understanding of oneself and relationships. Creating Spaces and Opening Conversations for Grief Katrina Kirsch underscores the universality of loss and the importance of creating spaces for open and empathetic conversations about grief. Christopher shares his journey of learning to coexist with grief while seeking joy, highlighting the possibility of experiencing joy in the face of pain. Allowing dual emotions to coexist harmoniously is essential, and engaging in activities that bring joy, even if they are small, can help balance the emotional landscape. Christopher also touches on the role of faith in navigating grief, sharing a moment of vulnerability when he reached out to a higher power for support. Faith, whether through organized religion or personal spirituality, can provide comfort and strength during difficult times. To hear more about Grief Design and how you can help someone who is currently in need of support, download and listen to this episode. Want to join in on the Pirate Talks? Subscribe to Category Pirates and sail the seas with fellow Pirates today! Don't forget to grab a copy (or gift!) of one of our best-selling books:  Snow Leopard: How Legendary Writers Create A Category Of One  The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche  A Marketer's Guide To Category Design: How To Escape The “Better” Trap, Dam The Demand, And Launch A Lightning Strike Strategy The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different  **NEW!** The B2B Tech Marketer's Guide To Category Design: How To Engineer Your Market, Find What Makes You Different, And Become A Category Queen We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

In this episode of Christopher Lochhead: Follow Your Different, we revisit an enlightening conversation with Ken Honda as we dive into the concept of "happy money," a transformative philosophy that fosters a more joyful and harmonious relationship with your finances. In a world where financial success is often measured by the size of one's bank account, Ken Honda, a renowned Japanese author, brings a refreshing perspective on the emotional and relational aspects of money. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Ken Honda on Happy Money and the Power of Gratitude Ken Honda introduces the idea of "Happy Money," which he defines as money that brings joy both when it is received and when it is spent. This concept challenges the traditional view of money as merely a tool for transactions. Instead, it emphasizes the emotional impact of money on our lives. One of the foundational principles of Happy Money is gratitude. Ken suggests that when making payments or writing checks, we should say "thank you" to appreciate the opportunity to bless others with financial support. This simple act can transform spending from a burdensome task into a joyful experience.   The Role of Money in Our Lives Christopher points out that many financial books focus on the mechanics of making, saving, or investing money, often neglecting the emotional and relational aspects. Ken agrees, noting that he is often referred to as a "money healer." He explains that many people have a troubled relationship with money, leading to feelings of shame, frustration, and anxiety. Ken emphasizes that this unhealthy relationship with money is a universal issue, affecting people across different cultures and socioeconomic backgrounds. Whether someone is financially challenged, middle class, or wealthy, a lot of them experience negative emotions related to money.   Ken Honda on Money Wounds and Emotional Healing The conversation delves into the concept of "money wounds," which are emotional scars that affect how individuals perceive and interact with money. These wounds can stem from various experiences, such as financial struggles or societal pressures. Ken highlights that even wealthy individuals can feel guilt or anxiety about their financial situations. Christopher shares a story about a wealthy acquaintance who frequently argued with his spouse about finances, illustrating that money does not guarantee happiness. Ken concurs, stating that true security comes from relationships and trust in the future, rather than solely from financial wealth. To hear more from Ken Honda and how to heal your Money Wounds and start your Emotional Healing, download and listen to this episode.   Bio Ken Honda is a bestselling self-development author from Japan, with over eight million books sold since 2001. His work blends financial expertise with self-help principles, offering readers insights into creating personal wealth and happiness. Drawing from his experience owning and managing multiple businesses, Ken's writings emphasize the importance of self-honesty in fostering financial and emotional well-being. He holds the distinction of being the first Japanese member of the prestigious Transformational Leadership Council. Fluent in Japanese and English, Ken has lived in Boston and currently resides in Tokyo.   Links Connect with Ken Honda! Website | Happy Money | LinkedIn    We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Welcome to Christopher Lochhead: Follow Your Different 2025! In this New Year's episode, we reflect on the past year and look forward to 2025, with a focus on significant career trends and the impact of AI on the workforce. With 60% of Americans considering job changes, the episode highlights the diminishing value of traditional knowledge work and the rise of "creative capitalists" who leverage AI for innovation. Our 2025 focus includes helping individuals identify their unique strengths, connect them to meaningful contributions, and achieve personal and financial fulfillment. Join us in embracing these transformative opportunities for a legendary year ahead. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Trends in Job Changes Recent surveys reveal a striking trend: approximately 60% of Americans are contemplating job or career changes in 2025. This statistic, reported by Gallup and corroborated by a résumé templates survey, indicates a widespread desire for new opportunities. Specifically, 56% of individuals are looking to pursue new jobs, with 27% actively searching. This data suggests that more than half of the workforce is seeking meaningful transitions in their careers.   The New Reality of AI As we navigate this new landscape, we must acknowledge the rapid advancement of artificial intelligence (AI). We are no longer in a future where AI is a distant concept; it is now a present reality. The workforce will be divided into two categories: those who thrive in this new environment and those who struggle to adapt. For the past 70 years, the highest value work has been classified as "knowledge work," a term coined by the renowned Peter Drucker. Knowledge workers acquire valuable information and apply it to produce results. However, in an AI-driven world, the value of existing knowledge is diminishing daily. Tools like ChatGPT and Google Gemini can provide insights and strategies that were once the exclusive domain of high-end knowledge workers.   The Rise of Creative Capitalists In this evolving landscape, the new high-value role is that of the "creative capitalist." These individuals are not just knowledge workers; they are innovators who generate new knowledge and ideas, leveraging AI to enhance their creativity and productivity. Those who can harness AI to create unique solutions and insights will find themselves at the forefront of success in 2025 and beyond. Conversely, those who cling to traditional knowledge work without adapting to the changes brought about by AI may face significant challenges. The tech industry has already seen substantial layoffs, with around 200,000 job losses reported in 2024. This serves as a stark reminder of the need to evolve and embrace new ways of working. To hear more about the new trends and what you need to adapt in this new year 2025, download and listen to this episode.   We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

On this episode of Christopher Lochhead: Follow Your Different, we look back on a fascinating deep dive with renowned author and peak performance expert Steven Kotler. The conversation centers around Kotler's book, "The Art of Impossible," which explores the intricate relationship between motivation, neurobiology, and the pursuit of extraordinary achievements. This episode will break down the key insights to help you harness your potential and achieve remarkable results. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Understanding Intrinsic Motivation Steven Kotler begins by unpacking the concept of intrinsic motivation, which he identifies as a crucial driver for human performance. He highlights five key elements: Curiosity, Passion, Purpose, Autonomy, and Mastery. These components not only fuel our desire to excel but also enhance our focus and engagement in activities. Kotler emphasizes that these intrinsic motivators are hardwired into our biology, suggesting that when we align our actions with these motivators, we can achieve remarkable results with less effort. Kotler illustrates this point by referencing the neurochemicals involved in passion and love, particularly dopamine and norepinephrine. He recalls the intense focus and attention one experiences when falling in love, noting that this heightened state of awareness comes effortlessly. This natural inclination towards passion and engagement, he argues, is a testament to our biological design, which favors extraordinary achievements.   The Consequences of Not Going Big A striking assertion made by Kotler is that not striving for greatness can have detrimental effects on our well-being. He argues that human beings are inherently wired for extraordinary accomplishments, and failing to pursue big goals can lead to negative outcomes. This perspective challenges conventional views on motivation and success, suggesting that complacency can be harmful. Kotler points out that many of the issues plaguing modern society, such as depression and anxiety, can be linked to a lack of meaningful work and engagement. He identifies eight major causes of depression, two of which—genetics and severe trauma—are often highlighted. However, he emphasizes that these factors account for less than half of the equation. The remaining causes are rooted in our biology and motivation, particularly the absence of work that aligns with our values, passions, and the opportunity for mastery.   The Importance of Meaningful Work One of the most significant insights from Kotler's discussion is the idea that meaningful work is essential for mental health and fulfillment. He explains that when individuals engage in work that lacks curiosity, passion, or autonomy, they are more likely to experience feelings of emptiness and depression. This lack of alignment with intrinsic motivators can lead to a sense of stagnation and dissatisfaction. Kotler argues that the modern workforce often overlooks the importance of these intrinsic motivators, leading to widespread disengagement. He stresses that when people are not allowed to pursue their passions or develop their skills, they miss out on the flow state—a mental state of complete immersion and focus that is crucial for peak performance. To hear more from Steven Kotler and how you can unlock peak performance in your company, download and listen to this episode.   Bio Steven Kotler is a New York Times bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world's leading experts on human performance. He is the author of nine bestsellers (out of thirteen books), including The Art of Impossible, The Future is Faster Than You Think, Stealing Fire, The Rise of Superman, Bold, and Abundance. His work has been nominated for two Pulitzer Prizes,

On this episode of Christopher Lochhead: Follow Your Different, we get a blast from the past from a legendary dialogue with Rick Bennett, a renowned marketing expert from Silicon Valley. We delve into unconventional marketing strategies, emphasizing the importance of boldness and creativity in a crowded market. Rick shares anecdotes about impactful campaigns, such as a direct ad to a CEO that led to a significant response, and discusses the necessity of courage in marketing. The episode highlights the psychological impact of disruptive advertising on competitors and clients, encouraging executives to embrace risk for standout success. Christopher's engaging style and Rick's authentic insights make this a must-listen for marketing enthusiasts. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Creating Memorable Marketing Tactics Rick Bennett is celebrated for his ability to craft ads that not only capture attention but also provoke strong reactions. One of the standout moments in the episode is Christopher's recollection of Rick's iconic website from 1996. This site was more than just a digital presence; it was a masterclass in contextualizing advertisements within the competitive landscape. Rick shares an intriguing story about creating an ad for a political candidate designed to catch the eye of Sergey Brin at Google. The ad claimed the candidate had a revolutionary plan to eliminate income taxes and the national debt. This bold approach succeeded in getting the candidate a direct call from Brin, showcasing the power of direct and audacious communication. Vetting Executives for Courage Christopher probes Rick about how he assesses the courage of CEOs when considering collaboration. Rick introduces the concept of a "self-weeding garden," a metaphor for identifying the right clients. He emphasizes the importance of being straightforward and authentic, stating, "God hates cowards," to underline the necessity of courage in marketing. Christopher praises Rick for being unapologetically himself, noting that his authenticity sets him apart in the industry. Rick recounts his early experiences, including a pivotal moment with Larry Ellison, where he confidently challenged Ellison's views on advertising. This encounter not only solidified Rick's reputation but also transformed Ellison into an advocate for advertising. Guerilla Marketing: Making Generals Surrender Rick shared some important insights about guerilla marketing. One of the goals of guerilla warfare is to make the generals of the opposing army make mistakes. “My ads will attack your competition like a pack of speedy, crazed wolverines” – Rick Bennett He adds, “Demoralize the generals of the opposing army, then they'll make mistakes. You have your investors to say, ‘Hey we have a winner here' and you have to make the employees feel that their boss is kicking ass.” In the end, marketers should aim for a campaign where you make opposing generals psychologically surrender, even before any battle has begun. To hear more from the Marketing Assassin Rick Bennett, download and listen to this episode. Bio Rick Bennett is a renowned Silicon Valley guerrilla marketing expert with decades of experience helping startups and tech companies achieve explosive growth through unconventional and impactful strategies. Known for his innovative thinking and bold approach, Rick has a proven track record of creating campaigns that maximize reach and engagement while minimizing costs. Passionate about empowering businesses to stand out in competitive markets, he continues to be a trusted advisor and mentor for entrepreneurs seeking game-changing marketing solutions. Link Follow Rick Bennett! Website  | LinkedIn We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners.

On this episode of Christopher Lochhead: Follow Your Different, the spotlight is on the resilience and unique challenges faced by Israeli entrepreneurs as we have a conversation with Judah Taub, managing partner at Hetz Venture Capital. Judah shares insights on the Israeli tech startup ecosystem, the profound impact of military service, and the remarkable adaptability of entrepreneurs, especially following the traumatic events of October 7th. This dialogue highlights the intertwined nature of personal and professional lives in Israel, showcasing the enduring spirit and innovation that drive the entrepreneurial community amidst adversity. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Judah Taub on Military Service and Society Judah Taub discusses the integral role of military service in Israeli society, emphasizing how it creates a shared experience that binds citizens together. He shares an anecdote about speaking to West Point cadets, highlighting the differences between their backgrounds and those of Israelis. In Israel, military service fosters a collective sense of urgency and responsibility, particularly during crises. The Impact of Recent Events & Processing Trauma The conversation shifts to October 7th, a day that transformed from a high holy day to one of duty for Judah and his family, as they were called back into military service. This rapid transition underscores the unpredictable nature of life in conflict zones and its profound personal impact. Judah remembers the emotional toll of sudden changes, noting that the reality of the situation didn't fully sink in until a week later. This highlights the struggle of processing trauma amidst chaos and the importance of recognizing different coping mechanisms. Entrepreneurship Amidst Adversity Despite challenges, Judah highlights the resilience of Israeli entrepreneurs, who thrive on innovation and determination. The ability to adapt and pivot is crucial for success in uncertain environments. Judah then reflects on balancing multiple roles over the past year, including military service and entrepreneurial endeavors. He hope for the future, emphasizing the resilience of the Israeli spirit. Despite challenges, there is a strong foundation for recovery and growth within the entrepreneurial community. To hear more from Judah Taub and the power to innovate even at the most dire situations, download and listen to this episode. Bio Judah Taub is an Israeli entrepreneur known for his innovative approach to business and technology. As the managing partner at Hetz Ventures, he has played a pivotal role in investing in and supporting early-stage startups, helping them scale and succeed globally. Judah's expertise spans venture capital, product development, and strategic growth, with a focus on fostering innovation in deep tech and enterprise software. Passionate about empowering entrepreneurs, he combines analytical insights with hands-on mentorship, making him a respected figure in Israel's vibrant tech ecosystem and beyond. Links Follow Judah Taub! LinkedIn | X (formerly Twitter) | Hetz Ventures We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

The holiday season is often portrayed as a time of joy, celebration, and togetherness. However, for many, it can also be a period of profound sorrow and reflection, especially for those who have experienced loss. So for this upcoming holidays, let's look back to a heartfelt conversation with Dushka Zapata, a prolific writer known for her impactful work on Quora and her books, including "Love Yourself and Other Insurgent Acts That Recast Everything." This episode delves into the complexities of grief, suffering, and the challenges some people face during the holiday season. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. The Complexity of the Holidays Christopher opens the conversation by acknowledging that while the holiday season is often seen as a time of joy and celebration, it can also be a period of profound sorrow for many. He candidly shares that this holiday season is particularly challenging for him due to personal losses he experienced in 2019. He emphasizes that this episode is for anyone feeling pain during the holidays, and he hopes it will foster empathy and understanding. Dushka responds by discussing the common questions she encounters on Quora regarding grief, such as whether it's normal to feel sad or how long grief should last. She asserts that there is no "normal" when it comes to grief; people should feel whatever emotions arise without worrying about societal expectations. Dushka points out that no one has the authority to dictate how long someone should grieve or how they should feel.   The Pressure to Cheer Up The conversation shifts to the well-meaning but often misguided attempts by others to help those who are grieving. Dushka likens the pressure to "cheer up" to sitting on someone's chest while they're trying to breathe, describing it as suffocating. She believes that the best way to support someone in grief is to give them the space to feel their emotions without judgment or pressure to conform to societal norms of happiness. “I think so many people want to help but I'm going to tell you, asking someone to cheer up when they're grieving is like sitting on someone's chest when they're trying to breathe.” – Dushka Zapata Christopher agrees, noting that if someone is perpetually happy, it may indicate they are avoiding deeper issues. Dushka adds that happiness can coexist with grief; one can be happy while still mourning. She shares her personal experience of grieving her father, who passed away in December, a month filled with reminders of loss amidst the holiday cheer.   The Freedom to Express Grief Dushka recounts how difficult it can be to navigate social interactions during the holidays when everyone expects happiness. She describes moments when people wish her a "happy holiday," and she feels an overwhelming urge to respond with honesty about her pain. She believes it's essential for people to feel free to express their true emotions, even if it catches others off guard. Dushka then shares her decision to opt out of traditional holiday celebrations. After her father's death, she found Christmas too painful and chose to set it aside for her well-being. She describes how she has created a holiday experience that feels right for her, which may not include the usual festivities. Dushka expresses that it's okay to prioritize one's emotional health over societal expectations. Christopher conveys his understanding and support for Dushka's choice, affirming that everyone has the right to navigate their grief in their own way. Dushka acknowledges that while she may eventually reintroduce holiday celebrations, she is currently focused on honoring her feelings and taking care of herself. To hear more from Dushka Zapata and Christopher Lochhead's conversation on grief and happiness during the holidays, download and listen to this episode.    Bio

On this episode of Christopher Lochhead: Follow Your Different, we are treated to a profound conversation with Rickson Gracie, a legendary figure in Brazilian Jiu-jitsu. Known for his unparalleled contributions to martial arts and his deep philosophical insights, Rickson Gracie shares his wisdom on life, purpose, and spirituality. Rickson also discusses the significance of being present, engaging authentically in relationships, and cultivating a sense of purpose. His philosophy extends beyond the mat, offering valuable lessons in personal growth and mindfulness, encouraging listeners to embrace resilience and inner strength in their daily lives. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Rickson Gracie on the Nature of Competition in Jiu-Jitsu Rickson Gracie begins by highlighting a unique aspect of jiu-jitsu: the ability to compete intensely without causing injury. Unlike striking arts such as boxing, jiu-jitsu incorporates the concept of "tapping out," allowing practitioners to engage fully while maintaining safety. This dynamic foster a learning environment where losing is seen as an integral part of growth. Gracie also emphasizes the significance of being present, a practice that is central to jiu-jitsu. On the mat, practitioners must focus entirely on the moment, leaving behind external distractions. This mindfulness not only enhances performance but also translates to everyday life, fostering a sense of calm and clarity.   Rickson Gracie on Engagement and Connection in Relationships The conversation then touches on the importance of genuine engagement in relationships. Gracie reflects on how technology has altered social interactions, often leading to superficial connections. He argues that martial arts training can help individuals reconnect with the essence of human interaction, fostering deeper connections through shared experiences and presence.   Rickson Gracie on Finding and Fulfilling Your Purpose & Building Inner Strength Rickson Gracie discusses the concepts of purpose and service, highlighting that happiness is a dynamic process requiring effort and intention. He encourages listeners to identify their commitments and responsibilities, whether to family, work, or personal growth. Taking care of oneself is essential to being able to serve others effectively. On that note, Gracie opens up about his personal challenges, including his battle with Parkinson's disease. He approaches this new opponent with a strategic mindset, focusing on resilience and adaptability. He emphasizes the importance of understanding oneself and developing a strong sense of inner peace to navigate life's difficulties. To hear more from Rickson Gracie and his philosophies on the mat & in life, download and listen to this episode.   Bio Rickson Gracie is a legendary Brazilian Jiu-Jitsu master and MMA pioneer, celebrated for his mastery, discipline, and contributions to martial arts. A member of the renowned Gracie family, Rickson holds an 8th-degree red-and-black belt and has achieved an unparalleled level of skill and influence. Known for his philosophy of mind-body connection and his undefeated record in over 400 fights, he remains an iconic figure in the jiu-jitsu world, inspiring practitioners globally.   Links Follow Rickson Gracie! Website | Instagram We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

On this episode of Christopher Lochhead: Follow Your Different, we have a conversation with Matti Anttila, the visionary founder of Grain and Barrel Spirits. Matti shares his remarkable journey from investment banking to becoming a leader in the craft spirits market, focusing on the revitalization of the iconic Chicken Cock whiskey brand. He discusses the importance of brand authenticity, leveraging history, and the unique identity of Chicken Cock. The episode also explores Matti's collaboration with the Elvis Presley estate, enhancing the brand's allure. Matti emphasizes experiential engagement and strategic partnerships to differentiate in a competitive market, offering valuable insights for entrepreneurs in the spirits industry. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Matti Anttila: From Investment Banking to Craft Spirits Matti's transition from a lucrative career in investment banking to the unpredictable world of spirits was driven by a desire to create something meaningful. His background in real estate development fueled his passion for building something from the ground up, allowing him to see his ideas come to life. Transitioning to a new industry can be daunting, but pursuing what he loves has led to greater fulfillment and success. By utilizing his previous experiences and skills, Matti was able to build a strong foundation in his new venture.   Differentiating in a Competitive Market: Identifying White Space & Leveraging History Matti emphasizes that true innovation often comes from outside the industry. When entering the spirits market, he sought to identify "white space" within established categories, allowing him to avoid the challenge of educating consumers about what whiskey or bourbon is. This approach enabled him to carve out a unique niche for Chicken Cock whiskey. Another significant part of Matti's strategy involved leveraging history. He recognized that whiskey is a category where history plays a crucial role. By resurrecting Chicken Cock, a brand with roots dating back to 1856, he tapped into a rich heritage that added depth to the brand's narrative.   Matti Anttila & The Power of a Distinctive Name The name "Chicken Cock" itself was a major draw for Matti. It not only piqued his curiosity but also served as an effective conversation starter. The brand's history, including its prominence at the Cotton Club during prohibition and mentions by figures like Duke Ellington, added to its allure. Matti believes that word-of-mouth marketing is one of the most powerful tools for any brand. Chicken Cock's distinctive name naturally fosters conversations, making it easier to engage consumers and build brand awareness. To hear more from Matti Anttila and his thoughts on how to revive a brand to something legendary, download and listen to this episode.   Bio Matti Anttila is the founder & CEO of Grain & Barrel Spirits, an innovative company specializing in crafting and marketing premium spirits. With a passion for authenticity and quality, Matti has revived historic brands and introduced new, award-winning products like Chicken Cock Whiskey, Dixie Vodka, and Endless Summer Spirits. His approach combines an appreciation for tradition with a modern, entrepreneurial spirit, leading Grain & Barrel to rapid growth in the global spirits industry. Matti's leadership and dedication to brand authenticity have made Grain & Barrel Spirits a standout in the market, recognized for its distinctive, high-quality offerings.   Links Follow Matti Anttila! Website | LinkedIn | Interview with Matti   We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!    

On this episode of Christopher Lochhead: Follow Your Different, Christopher and fellow Category Pirate Eddie Yoon dive into the misconceptions surrounding innovation and market dynamics. This episode is a must-listen for business leaders and entrepreneurs who want to navigate the complexities of today's market more effectively.  You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   The Context The episode revolves around the limitations of Clayton Christensen's "Innovator's Dilemma" and the assumptions that can lead businesses astray. Eddie Yoon critiques the traditional understanding of disruptive innovation, arguing that it often misguides incumbents in their strategic decisions. He emphasizes the need for a fresh perspective on innovation that focuses on creating value rather than merely competing on price.   The Innovator's Dilemma Christopher Lochhead opens the discussion by emphasizing the importance of genuine conversations in business and innovation. He sets the context for a deep dive into the innovator's dilemma, highlighting its relevance in today's fast-paced market. Eddie Yoon then elaborates on the four fatal flaws associated with the innovator's dilemma and introduces intriguing concepts like "super dingdong premium pricing." Yoon shares valuable insights on how companies can generate unparalleled value while steering clear of "competition derangement syndrome."   The Four Fatal Flaws of the Innovator's Dilemma   Lower Prices vs. Super Ding-Dong Premium Pricing The Misconception Many companies believe that lowering prices is the best strategy for growth. While this can increase market share, it often sacrifices profitability. The Reality Eddie points out that companies like Apple thrive by maintaining premium pricing, capturing a larger share of revenue and profits. Lowering prices can lead to a race to the bottom, where quality and brand value are compromised.   Lesser Consumers vs. Super Consumers The Misconception Businesses often target "lesser need consumers" to expand their market, assuming that this will lead to growth. The Reality Eddie argues that this perspective is overly simplistic and lacks empathy. Instead, businesses should recognize the potential of "super consumers"—those who are passionate about the product and willing to pay for higher quality.   Winning the Present vs. Designing the Future The Misconception Many companies focus solely on current market dynamics, trying to compete in existing markets rather than envisioning future possibilities. The Reality This short-sightedness can lead to missed opportunities for innovation and growth. Eddie encourages businesses to think beyond the present and actively design the future by identifying unmet needs and creating new solutions.   Languaging Around Destruction Scarcity vs. Creation Abundance The Misconception The language surrounding disruption often focuses on destruction and scarcity, leading to a negative mindset that stifles creativity and innovation. The Reality Businesses should adopt a mindset of abundance and creation, where the goal is to build new categories and solve problems rather than merely displacing competitors.   To hear more from Pirates' Eddie Yoon and Christopher Lochhead, download and listen to this episode.   This episode is based on a new audio mini-book "The Innovator's Delusion" by your friendly, neighborhood Category Pirates! If you want to join in the discussion, subscribe to Category Pirates and sail the seas with fellow Pirates today! Don't forget to grab a copy (or gift!) of one of our best-selling books:  Snow Leopard: How Legendary Writers Create A Category Of One  The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche  A Marketer's Guide To Category Design: How To Escape The “Better” Trap, Dam The Demand,

On this episode of Christopher Lochhead: Follow Your Different, we engage with marketing innovator and bestselling author Seth Godin. We explore the transformative impact of AI on business, the significance of personal agency, and the pitfalls of hustle culture. Seth emphasizes the importance of choosing customers and competition wisely, as these decisions shape one's future. The conversation also highlights the role of emotional labor, the need for intentionality in life and career design, and the dangers of hustle culture. Seth advocates for permission-based marketing, urging marketers to build genuine connections and deliver value to their audiences. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Seth Godin on the Importance Personal Agency Seth Godin emphasizes the importance of taking control of one's life and career. He argues that many people are conditioned to conform and fit in, which limits their potential. Instead, he advocates for a life designed with intention, where individuals actively choose their paths rather than passively responding to circumstances. Another central idea in Seth's philosophy is that the customers and competition one chooses directly influence their future. He explains that if you cater to a specific audience, you must accept the limitations that come with that choice. Conversely, by selecting customers who align with your vision, you can create a more fulfilling and successful career.   The Impact of AI on Business The conversation also explores the impact of AI on the business landscape. Seth discusses how AI can be leveraged not just as a tool but as an integral part of a business strategy. He emphasizes that while AI can automate certain tasks, the human element—emotional labor, creativity, and decision-making—remains irreplaceable.   Seth Godin's thoughts on Hustle Culture Seth critiques the hustle culture that glorifies constant work and competition. He argues that this mindset can lead to burnout and dissatisfaction. Instead, he encourages individuals to focus on meaningful work that aligns with their values and goals, rather than chasing trends or external validation. Seth and Christopher then discuss the idea that collaboration can oftentimes lead to greater success than competition. They argue that viewing others in the same field as collaborators rather than competitors can foster a more supportive and innovative environment. To hear more from Seth Godin and his thoughts in AI & Hustle Culture, download and listen to this episode.   Bio Seth Godin is a renowned entrepreneur, author, and marketing thought leader. He is the creator of the blog "Seth's Blog," where he shares insights on marketing, leadership, and personal development. Godin has written over 20 bestselling books, including Purple Cow, Linchpin, and The Dip, which focus on innovation, branding, and standing out in today's competitive market. He is also the founder of several startups, including Yoyodyne, which pioneered online permission marketing. Through his writing, speaking, and courses, Godin encourages individuals to embrace creativity and make meaningful contributions.   Links Follow Seth Godin! Seth's Blog | Website | LinkedIn   We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

On this episode of Christopher Lochhead: Follow Your Different, we engage in a profound conversation with Command Sergeant Major Gretchen Evans, a decorated veteran who served 27 years in the U.S. Army. Gretchen shares her inspiring journey, from her motivations for joining the military to her experiences as one of the few women in a male-dominated environment. She discusses the challenges she faced, including injuries that led to her hearing loss, and her post-military work with Team Unbroken, an adaptive athletic team she founded. Gretchen Evans' story is one of resilience, leadership, and unwavering dedication to service. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Honoring Veterans and Their Service: Command Sergeant Major Gretchen Evans Christopher opens the episode by expressing his deep respect for veterans and the critical role they play in society. He then introduces Command Sergeant Major Gretchen Evans, highlighting her remarkable journey and the challenges she faced, including injuries sustained in combat that led to her hearing loss. Christopher emphasizes Gretchen's role as an inspiration, both during her military career and in her life after service, particularly through her work with Team Unbroken, an adaptive athletic team for veterans and civilians who have faced life-altering injuries or trauma. Early Motivations and Joining the Military Gretchen shares her motivations for joining the military, which were born out of necessity. After losing her parents at a young age, her older brother became her guardian. Struggling to make ends meet while juggling college and work, she was inspired by her father, a World War II veteran, and the values instilled in her. She decided to enlist in the military, finding a welcoming environment in the Army after being turned away by other branches due to her height. Breaking Barriers as a Woman in the Military When Gretchen Evans enlisted in 1979, there were very few women in combat roles. She reflects on the challenges of being one of the few women in a male-dominated environment, particularly during basic training. Despite the tough leadership from Vietnam veterans who were not accustomed to training women, Evans expresses gratitude for the rigorous training she received, which prepared her for the realities of military life. She shares her first experience of being deployed to a combat zone in Grenada in 1983, describing the mix of nerves and excitement she felt. Despite her youth and inexperience, she relied on her training and the guidance of her leaders to navigate the chaotic environment. To hear more from Gretchen Evans and her inspiring story of never giving up, download and listen to this episode. Bio Command Sergeant Major Gretchen Evans is a highly decorated U.S. Army veteran, motivational speaker, and author. With over 27 years of service, she served as a senior intelligence analyst and paratrooper in multiple combat zones, including Afghanistan, where a mortar blast resulted in a traumatic brain injury and hearing loss. Despite her injury, Evans continues to inspire through her resilience, sharing her journey in overcoming adversity. She leads Team UNBROKEN, the first all-disabled team in the “World's Toughest Race” on Amazon Prime, promoting awareness about disability and perseverance. Links Follow Command Sergeant Major Gretchen Evans! Team UNBROKEN | LinkedIn |  Instagram We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

In this episode of Christopher Lochhead: Follow Your Different, we look back into the harrowing events of October 7th, 2023, when Hamas launched a devastating attack on Israel, resulting in the largest massacre of Jews since World War II. This episode features an overview of the geopolitical context, the humanitarian crisis in Gaza, and a firsthand account from Natalie Sanandaji, a survivor of the Nova Festival massacre.  What you're about to hear is a real, unedited, unfettered, unfiltered conversation about an extraordinary event that happened on October 7, and has been impacting the rest of the world since. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Understanding the Geopolitical Context Christopher Lochhead provides a detailed overview of the October 7th attacks, emphasizing the unprecedented scale and impact. On that fateful day, 3,000 terrorists infiltrated Israel, resulting in 1,200 deaths and 252 hostages taken to Gaza. Over the following year, Iran and its proxies launched 10,000 missiles, warheads, and drones at Israeli civilians, with the Iron Dome defense system intercepting nearly 200 ballistic missiles in one significant attack. The humanitarian situation in Gaza is also dire, with the people suffering under the oppressive rule of Hamas. A survey by the Tony Blair Institute revealed that 87% of Palestinians hold Hamas responsible for the ongoing conflict and suffering. Despite receiving over $25 billion in humanitarian aid, the average Gazan sees little benefit, as Hamas leaders hoard the funds.   A Survivor's Story: Natalie Sanandaji Natalie Sanandaji shares her background and circumstances as to why she was in the area during the attack. As an American Jew with Iranian and Israeli heritage, Natalie has visited Israel almost every year. She attended the Nova Festival, a nature party themed around peace, unity, and love, with a vibrant atmosphere and a friendly, accepting community. Natalie recounts the events of October 7th, providing a vivid and emotional account of the attack. The festival was in full swing when rockets began to be intercepted by the Iron Dome. Initially, attendees were more annoyed than scared, believing the Iron Dome would protect them. “One of our friends from our campsite was on the dance floor when the rock first rockets were intercepted overhead, and she knew that we were still at the campsite sleeping; we hadn't woken up yet. So she came back to the campsite to wake us up, because she wants to make sure that we were alert to what was happening. She came in she woke us up and she was all smile-y. And she was like, “Hey guys, good morning. I just want to wanted you to know a few rockets were intercepted overhead. But it's fine.” “ – Natalie Sanandaji However, the situation quickly escalated as festival security shut off the music and announced an evacuation.   The Aftermath and Reflection Natalie reflects on the aftermath of the attack and the importance of sharing her story. She disassociated from the moment she saw the rockets, allowing her to speak about the events without breaking down emotionally. Many of her friends and fellow festivalgoers did not survive, and she feels a responsibility to be a voice for those who cannot speak out. Natalie's bravery and resilience are evident as she continues to share her story and raise awareness about the ongoing conflict. To hear more from Natalie Sanandaji and the event that unfolded during the October 7th attack, download and listen to this episode.    Bio Natalie Sanandaji, 28, serves as a public affairs officer for the Combat Antisemitism Movement (CAM). A Long Island native, Natalie worked in real estate in New York City before October 7th, when she survived the Nova music festival massacre during a visit to Israel. Her traumatic experience that day led her to transform her life and swi...

In the spirit of Oktoberfest, this episode of the Christopher Lochhead: Follow Your Different is a look back into our conversation with Professor Edward Slingerland, a distinguished scholar and author of Drunk: How We Sipped, Danced, and Stumbled Our Way into Civilization. They delve into the cultural and historical significance of alcohol consumption, examining its role in human civilization. Professor Slingerland argues that alcohol has been pivotal in social bonding, creativity, and even the development of agriculture. They discuss how different cultures approach drinking, highlighting the benefits of moderation and the potential harms of excessive consumption. The episode offers a nuanced perspective on alcohol's impact on society. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Edward Slingerland on Why Humans Enjoy Getting Drunk Professor Slingerland begins by addressing a fundamental question: why do humans enjoy getting drunk? The simple answer is that it feels good. However, this leads to a deeper inquiry: why has evolution allowed us to enjoy getting drunk? The prevailing narrative suggests that our attraction to intoxication is an evolutionary mistake. Substances like alcohol are often seen as hijacking our brain's reward circuits, providing pleasure without any evolutionary purpose. Contrary to this view, Professor Slingerland argues that alcohol has played a significant role in human evolution. Unlike other pleasurable activities that evolution tolerates because they are not overly costly, alcohol consumption can cause real harm. But despite its potential dangers, humans have been focused on making and consuming alcohol for thousands of years. Archaeological evidence shows that humans were brewing beer around 13,000 years ago, well before the advent of agriculture. This suggests that our desire to get intoxicated may have driven the development of agricultural societies.   Alcohol and the Development of Societies One of the key arguments in Professor Slingerland's book is that the first plants domesticated by humans were often those with psychoactive properties, not necessarily those that were nutritionally beneficial. For instance, the ancestor of maize was cultivated for its potential to make beer rather than for food. This desire for intoxication may have been a primary motivator for settling down and forming agricultural societies. Once humans transitioned to agricultural societies, they faced new challenges. Life in these communities was often stressful and monotonous compared to the more egalitarian and diverse lifestyles of hunter-gatherers. Alcohol provided a means to cope with these stresses, enhancing mood and reducing anxiety. This is still true today; many people enjoy a drink after work to mark the transition from a stressful day to a more relaxed evening.   Alcohol and Creativity Alcohol has a long history of being used to enhance creativity. Humans rely heavily on creativity for survival, especially in adapting to changing environments and competing with other groups. However, there's a tension in our brains between the need to innovate and the need to focus. Alcohol can help loosen inhibitions and foster creativity by temporarily downregulating the prefrontal cortex (PFC), which is responsible for executive functions like focus, impulse control, and decision-making. The famous saying "write drunk, edit sober" encapsulates this dynamic. Different psychoactive substances can enhance different cognitive functions. Alcohol can help loosen inhibitions and foster creativity, while stimulants like caffeine can improve focus and task management. This balance between creativity and focus is crucial for innovation and problem-solving. To hear more from Professor Edward Slingerland and the culture of drinking through the ages,

On this episode of Chistopher Lochhead: Follow Your Different, we talk with Richard Worsham and Grant Longenbaugh, the President and CMO of Janus Motorcycles. They discuss Janus's unique approach to motorcycle design, emphasizing craftsmanship, simplicity, and a distinctive riding experience called "rambling." Richard and Grant share their journey from customizing mopeds to creating a new category of lightweight, custom motorcycles. They highlight their rejection of the industry's focus on speed and technology, instead prioritizing the joy of riding and community engagement. The episode underscores Janus's success in redefining the motorcycle experience through authenticity and innovative category design. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. What is Janus Motorcycles? Janus Motorcycles stands out in an industry that typically prioritizes speed and technological advancements. While the mainstream motorcycle market grows at a modest rate of about 2% annually, Janus has achieved remarkable growth, boasting a 50% increase over the previous year. This success is attributed to their commitment to craftsmanship and a unique riding experience that emphasizes a slower, more meditative journey. The early days of Janus saw Richard and his co-founder, Devin, customizing mopeds and eventually deciding to create a motorcycle that reflected their vision. They started with a 50cc model, drawing inspiration from their experiences with mopeds. Community and collaboration played a crucial role in their journey, as they relied on local expertise and craftsmanship to bring their vision to life. Richard Worsham & Grant Longenbaugh and how they got into Janus Motorcycles Richard Worsham's journey began on the East Coast and eventually led him to Goshen, Indiana, where Janus is based. His time at Notre Dame and the region's rich history in craftsmanship, particularly in the RV industry, laid the foundation for Janus. Leveraging local manufacturing resources, including partnerships with Amish craftsmen known for their exceptional quality, Richard's passion for motorcycles was ignited during his college years. This passion ultimately led to the creation of Janus Motorcycles. Grant Longenbaugh, with a background in marketing and creative work, became involved with Janus out of passion and curiosity. He and his colleague, Jordan, helped launch the 250cc line through a successful Kickstarter campaign. This campaign not only provided the necessary funding for EPA testing but also marked a turning point for Janus, allowing them to scale their operations. On Rejecting Industry Norms Janus Motorcycles takes a starkly different approach compared to the broader motorcycle industry, which has been focused on technological advancements and performance enhancements for decades. Richard and Grant articulate their philosophy of rejecting this "features push" mentality, instead prioritizing beauty, simplicity, and a genuine connection to the riding experience. Richard draws parallels between motorcycles and classic cars, noting that vehicles like the old MGs provide a raw, engaging experience that modern vehicles often lack. He argues that while technological advancements like anti-lock brakes and rider aids are beneficial, they can also dilute the authentic experience of riding. The focus should be on the joy of the ride itself, rather than on features that might be more appropriate for household appliances. To hear more from Richard Worsham & Grant Longenbaugh on their experience with Janus Motorcycles and the category of motorcycles and riding experience, download and listen to this episode. Bio Richard Worsham and Grant Longenbaugh are the President and CMO of Janus Motorcycles, a motorcycle manufacturer company based in Goshen, Indiana. Richard Worsham, an artist and engineer with a passion for vint...

On this episode of Christopher Lochhead: Follow Your Different, we have a conversation with John Spagnola, CEO of Ublendit, about innovation and category creation in the spirits industry. John shares his journey, emphasizing the strategic advantage of creating new categories rather than competing in existing markets. He discusses the success of Hideout Vodka and introduces a new agave spirit, the "77," designed for health-conscious consumers. The episode also explores the impact of celebrity endorsements and meaningful partnerships, such as Hideout Vodka's initiative with the National Parks. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   John Spagnola on the Challenge of Competing in Established Markets John starts off the conversation by reflecting on the challenges faced by smaller brands in a market controlled by a few large companies like Diageo and Constellation Brands. These giants can easily undercut smaller brands on price, making it difficult for them to compete. John emphasizes that merely trying to fit into the existing market is a trap that many fall into. Instead of competing within established markets, John advocates for creating new categories. This approach not only differentiates products but also attracts attention from larger companies, who view category creators as innovative rather than as threats. He cites the success of brands like Screwball Whiskey and 21 Seed, which created unique categories and achieved significant valuations.   Hideout Vodka and MGM Partnership John shares the story of Hideout Vodka, which gained traction by securing a partnership with MGM properties in Las Vegas. This partnership allowed Hideout Vodka to become the vodka of choice in several MGM hotels, marking a significant win for a smaller player in the industry. However, as the brand began to grow, John realized they were falling into the trap of merely trying to fit into the existing market. Recognizing the need for innovation, John and his team brainstormed a new product idea involving Cheech and Chong, the iconic duo known for their association with cannabis culture. They conceptualized a vodka product called "The Judge's Water," which cleverly ties into a memorable scene from Cheech and Chong's movie "Up in Smoke." The product not only serves as vodka but also converts into a bong, appealing to their fan base in a novel way. This product sold over 5,000 units quickly, showcasing the power of category creation.   John Spagnola on Leveraging Celebrity Partnerships John believes that aligning with well-known figures can turbocharge category creation and drive consumer interest. He shares his excitement about developing an apple pie whiskey, initially inspired by Martha Stewart, but now considering other celebrity partnerships that could elevate the brand even further. John then discusses the potential for high acquisition multiples in the spirits industry, noting that companies can achieve impressive valuations, especially when they have a unique product and a celebrity endorsement. He highlights the average revenue multiples in the spirits sector, which can reach as high as 21x for celebrity-backed brands, making it an attractive space for innovation and investment. To hear more from John Spagnola and his ventures in Category Creation, download and listen to this episode. If you want to hear about our previous discussion about the Custom Spirits Category, check out this previous episode at FYD 212.   Bio John Spagnola is the CEO of Ublendit, LLC. Ublendit is a pioneer in the custom spirts category. They are the first to create custom spirits for hotels, bars, nightclubs, restaurants and special events. John is also Managing Partner at Venture Santa Cruz, where they identify new markets to make a difference in and disrupt them. He's based in Santa Cruz, CA.   Links

On this episode of Christopher Lochhead: Follow Your Different, we have an insightful conversation with Dr. Judy Ho, a renowned clinical and forensic neuropsychologist, to explore attachment theory and its impact on personal and professional relationships. Dr. Judy Ho explains how early caregiver relationships shape our emotional responses and interactions throughout life. They also discuss the nature versus nurture debate, cultural influences on empathy, and the potential for healing attachment wounds at any age. This episode also delves into managing negative self-talk and understanding attachment styles, offering practical strategies for fostering healthier relationships and personal growth. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Dr. Judy Ho on Attachment Theory Attachment theory, as explained by Dr. Judy Ho, is a psychological model that describes the dynamics of long-term interpersonal relationships between humans. It focuses on the bond formed with primary caregivers during early childhood, which lays the foundation for how individuals perceive themselves and navigate challenges in life. This bond is crucial because, as infants, we are entirely dependent on adults for survival. The lessons learned during this formative period are deeply ingrained, influencing our behavior and emotional responses well into adulthood. Christopher Lochhead brings up the nature versus nurture debate, questioning whether core human qualities like love and empathy are innate or learned. Dr. Judy Ho explains that these traits are a combination of both biological drives and environmental influences. While there may be an innate tendency to care for those we are related to, much of how we express love and empathy is shaped by our environment and the behaviors modeled by others. Cultural Influences on Empathy and Generosity Christopher shares a personal story about an encounter with an immigrant in distress, highlighting cultural differences in perceptions of generosity and empathy. Dr. Ho notes that culture significantly shapes our values and behaviors. In individualistic cultures like the United States, personal independence is often prioritized, whereas collectivist cultures emphasize community support and shared resources. This cultural context can profoundly influence how individuals respond to acts of kindness and generosity. Dr. Judy Ho on Healing at Any Age The conversation shifts to the possibility of healing attachment wounds, even for those who have experienced difficult childhoods. Dr. Ho reassures listeners that healing is possible at any age, regardless of whether the original caregivers are available for discussion. The key is to develop a secure attachment to oneself, which involves recognizing and addressing the patterns formed due to past experiences. Christopher reflects on the concept of "re-parenting" oneself, a process he learned about in his early twenties. Dr. Ho explains that this involves revisiting past experiences and providing oneself with the nurturing and support that may have been lacking during childhood. It is essential to understand that many individuals carry the misconception that they are to blame for their caregivers' shortcomings, leading to negative self-talk and a distorted self-image. To hear more from Dr. Judy Ho & her thoughts on self-healing and building healthy relationships, download and listen to this episode. Bio Dr. Judy Ho is a triple board-certified clinical and forensic neuropsychologist, television and media personality, and tenured associate professor at Pepperdine University. She specializes in evidence-based therapies for mental health and has published extensively on various psychological topics. Dr. Ho is also the author of Stop Self-Sabotage, focusing on personal growth and overcoming self-defeating behaviors.

On this episode of Christopher Lochhead: Follow Your Different, our guest Grace Vandecruze treats us to an extraordinary story of resilience, determination, and financial empowerment. Grace shares her remarkable journey from a childhood marked by poverty and homelessness to becoming a successful entrepreneur and financial advisor. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Grace Vandecruze's Early Life and Influences Grace's story begins in Guyana, where she was raised by her grandmother. Her grandmother's unwavering belief in her potential played a crucial role in shaping Grace's mindset. Despite limited resources, her grandmother's love and generosity instilled in her the philosophy of "believe beyond your limits." Grace's family immigrated to the United States when she was 14, seeking better opportunities. They faced numerous challenges, including homelessness. Despite these hardships, her determination to succeed never wavered. She viewed education as the key to breaking the cycle of poverty and worked tirelessly to excel academically. Financial Empowerment and Education The COVID-19 pandemic prompted Grace to shift her focus toward financial empowerment. She had been educating community groups about financial literacy, introducing concepts like investing and personal finance. In addition, the tragic events surrounding George Floyd's death further motivated her to publish her book, "Homeless Millionaire: Six Pillars to Uplift to Financial Abundance," to empower others during a time of crisis. Grace's book is designed to be accessible and practical, filled with tools and resources to help readers navigate their financial journeys. She likens the process to climbing a mountain, where she supports readers every step of the way. Grace Vandecruze on Embracing Identity and Overcoming Stereotypes Grace reflects on her identity as a woman, an immigrant, and a person of color, asserting that these aspects of her life are not disadvantages but rather unique strengths that set her apart. She believes that everyone has the potential to transcend stereotypes and limitations through mindset and determination. Grace likens life to mountain climbing, where reaching a peak is just a momentary celebration before facing the challenges of the descent. She emphasizes the importance of continuous growth and the pursuit of new challenges. To hear more from Grace Vandecruze & her amazing journey, download and listen to this episode. Bio Grace Vandecruze is a financial advisor, CPA, and Founder of Grace Global Capital, LLC, with over 20 years of Wall Street experience. She has advised on transactions exceeding $5 billion and holds an MBA from The Wharton School. Grace's life was transformed after a fire left her family homeless, fueling her passion for financial wellness. An accomplished mountaineer and sailor, she inspires others through her resilience. Grace has been recognized by Business Insurance and Directors & Boards, and frequently contributes to financial media as a speaker and thought leader. Links Find out more about Grace Vandecruze! LinkedIn | X (formerly Twitter) | Homeless to Millionaire We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram, and subscribe on Apple Podcast / Spotify!

On this episode of Christopher Lochhead: Follow Your Different, we engage in a compelling conversation with Adam Frankl, a seasoned expert in the tech startup world. With over two decades of experience, Adam shares his insights on the current state of tech startups, particularly in light of the rapid advancements in artificial intelligence (AI). In our conversation with Adam, we delve into actionable advice and thorough explanations to guide aspiring entrepreneurs and tech enthusiasts, so stay tuned to learn more about the current state of startups. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Adam Frankl on The Current Startup Landscape Adam Frankl begins by highlighting the paradox of the startup environment in 2024. On one hand, launching a tech startup has never been easier due to the availability of advanced tools and resources. Entrepreneurs now have access to productivity tools, social media for distribution, and the ability to build audiences quickly. This democratization of technology allows startups to reach potential customers and create impactful products more efficiently than ever before. However, this ease of entry has led to intense competition. The number of startups has surged, making the market more crowded. Founders must navigate not only the challenges of building their products but also the pressures of macroeconomic trends, such as fluctuating valuations and the uncertain IPO landscape. Adam Frankl on Transformative Impact of AI They then move into the topic of the transformative impact of AI on startups. Adam observes that every startup he has worked with in the past year has integrated AI into their operations, not just in product development but across all aspects of the business. This integration allows startups to enhance productivity, streamline processes, and innovate at an unprecedented pace. He emphasizes that the speed at which startups can achieve traction today is remarkable. For instance, he shares a story about a relatively new startup that has already generated revenue and is on track to become a billion-dollar company, all within a year of its founding. This rapid growth is largely attributed to the use of AI in various functions, from coding to marketing. Focusing on Problems, Not Products A key insight from Adam is the importance of focusing on the problem rather than the product. He argues that successful founders prioritize understanding the pain points of their target audience. By concentrating on the problem, startups can create solutions that resonate deeply with potential customers. This approach aligns with the principles of the lean startup movement, which advocates for validating problems before developing products. Adam explains that when founders articulate the problem they aim to solve, they attract the attention of those who experience that problem. This creates a community of potential customers eager to engage with the startup, even before a product is fully developed. He stresses that the first product may not be perfect, but if it addresses a significant pain point, customers will be willing to invest in it. To hear more about Adam Frankl's thoughts on the current landscape of startups, download and listen to this episode. Bio Adam Frankl is the author of "The Developer Facing Startup," a guide dedicated to helping developers navigate the complexities of launching and scaling their own tech startups. With over a decade of experience in software engineering and entrepreneurship, Frankl combines his deep technical expertise with a passion for innovation. He has successfully co-founded multiple startups and understands the unique challenges faced by developer-entrepreneurs. His book distills practical advice, actionable strategies, and real-world insights to empower developers in their journey from coding to company ...

On this episode of Christopher Lochhead: Follow Your Different, we engage in a thought-provoking dialogue with Dr. Susan Liautaud, a renowned ethicist and professor at Stanford University. With Dr. Liautaud, we explore the complexities of ethical decision-making in today's fast-paced world, focusing on leadership, resilience, and the impact of emerging technologies like AI. Dr. Liautaud also emphasizes the importance of character in leadership and the ethical implications of technology. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Dr. Susan Liautaud on Emphasizing Character Over Experience Dr. Liautaud underscores the critical role of character in leadership, noting that while experience and track record are crucial, the emphasis on character seems to have diminished in recent years. She expresses concern that many organizations prioritize short-term gains over ethical considerations, leading to a culture where difficult decisions are avoided. This avoidance can have dire consequences, as seen in various high-profile corporate scandals. Direct Communication as an Ethical Responsibility Christopher Lochhead shares his observations about the communication styles prevalent in different regions, contrasting the directness he experienced growing up in Montreal with the more indirect communication often found in Silicon Valley. He expresses frustration with what he perceives as a culture of passive-aggressiveness, where people avoid confrontation and use euphemisms to address issues. Dr. Liautaud agrees, stating that clarity and directness are not just cultural preferences but ethical responsibilities. Dr. Susan Liautaud on Addressing Imposter Syndrome and Perfectionism The conversation touches on the phenomenon of "imposter syndrome," particularly among younger professionals. Christopher shares his perspective that feeling like an imposter often stems from a misunderstanding of one's own capabilities. Dr. Liautaud concurs, noting that the label of "imposter syndrome" can be misleading and that it is essential for individuals to recognize their growth and learning in new roles. Dr. Liautaud then highlights the broader implications of perfectionism in the workplace, suggesting that the pursuit of unattainable standards can lead to unethical behavior, such as cheating or avoidance. She emphasizes that organizations must foster an environment where individuals feel safe to express their challenges and seek support without fear of judgment. To hear more from Dr. Susan Liautaud and the how adhering to Ethical Responsibilities can affect and improve the workplace, download and listen to this episode. Bio Dr. Susan Liautaud teaches cutting-edge ethics at Stanford University and serves as Chair of the Council (trustees) at the London School of Economics and Political Science. She advises corporations, NGOs, and governmental bodies and their leaders on internationally complex ethics matters and is the Founder of the Ethics Incubator. Links Connect with Dr. Susan Liautaud Website | LinkedIn | X / Twitter |  Stanford Profile We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram, and subscribe on Apple Podcast / Spotify!

On this episode of the Christopher Lochhead: Follow Your Different, we have a conversation with Dr. Robert Wolf and delve into the harrowing yet inspiring story of his father, a Hungarian Jewish man who survived the Holocaust and escaped oppressive regimes. This episode is not just a recounting of historical events but a powerful call to action against the rising tide of anti-Semitism and cultural intolerance. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Dr. Robert Wolf on the Importance of Remembering History Dr. Robert Wolf's book, "Not a Real Enemy", is a poignant reminder of the atrocities of the Holocaust. His father's story, filled with both tragedy and resilience, underscores the importance of remembering and educating others about this dark chapter in history. Because of this, Dr. Wolf expresses deep concern over the current rise in anti-Semitism, noting alarming statistics such as the belief among some young Americans that the Holocaust is a myth. This ignorance is dangerous and highlights the need for proactive education and awareness. The Role of Resilience and Redemption & Understanding Geopolitical Tensions The conversation also touches on the power of resilience and redemption. Dr. Wolf shares his father's journey of rebuilding his life after the Holocaust, emphasizing the importance of integrity and dedication to helping others. They then explore the complexities of geopolitical tensions, particularly focusing on the Israeli-Palestinian conflict and the broader implications involving Iran. Dr. Wolf and Christopher discuss the historical prejudices and the potential for cooperation and economic growth among Arab nations. Fostering Understanding and Empathy Throughout the episode, Dr. Wolf emphasizes the importance of education and community engagement in combating ignorance and fostering a more inclusive society. He advocates for proactive efforts to educate others about the Holocaust and the dangers of hatred. To hear more from Dr. Robert Wolf and his thoughts on Antisemitiism and the current world events, download and listen to the episode. Bio Dr. Robert J. Wolf is a neuroradiologist with an educational background from the University of Michigan Medical School, Brown University, and Yale University. Inspired by his parents' harrowing experiences escaping communist Hungary and the Holocaust, Dr. Wolf authored "Not a Real Enemy," which recounts his family's survival and the tragic history of Hungarian Jews during World War II. He shares these stories with audiences worldwide, aiming to preserve and highlight this important history. Links Learn more about Dr. Robert Wolf! Website | LinkedIn | X (formerly Twitter) | Facebook | Not A Real Enemy We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram, and subscribe on Apple Podcast / Spotify!

On this episode of Christopher Lochhead: Follow Your Different we have an in-depth conversation with Shelane Etchison, a veteran who is currently running for office in the US government. This episode is a compelling exploration of Shelane's remarkable journey from a non-military background to serving in the Army, her experiences in combat, and her motivations for running for political office. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Shelane Etchison on her Journey of Overcoming Challenges Shelane begins by recounting her early life, noting that she did not come from a military family. Growing up in a dual-citizen household with her mother from British Columbia, Canada, she developed a deep sense of gratitude for the opportunities available in the United States. The events of September 11, 2001 profoundly impacted her, sparking her interest in the military and leading her to join ROTC during her undergraduate studies. Initially, Shelane faced significant challenges in ROTC, feeling out of place and unsure of herself. After a brief withdrawal, she explored Air Force ROTC but ultimately returned to Army ROTC, where she found her footing. Her determination to serve was fueled by a sense of duty and a desire to prevent future attacks on American soil. She reflects on the internal dialogue that motivated her: "Someone has to go and bear the burdens of defending this nation." - Shelane Etchison Shelane Etchison on her Views on Military Service and Leadership Shelane articulates her views on the significance of military service in shaping effective leaders. She believes that the skills and values learned in the military—such as discipline, teamwork, and strategic thinking—are essential for political leaders. Her perspective challenges the conventional notion of leadership, advocating for a model that prioritizes service and accountability. Throughout the conversation, Shelane emphasizes the need for political reform, particularly in how veterans are treated and represented in government. She shares her vision for a more inclusive political landscape, where diverse voices, especially those of veterans, are heard and valued. This vision is rooted in her belief that true leadership involves listening to the needs of the community and acting in their best interests. Motivations for Running for Congress Shelane expresses deep concern about the current polarization in American politics, which she believes is detrimental to the country. She argues that there is a significant crisis of genuine leadership, and she feels compelled to step up and represent the values she believes in. Drawing from her military experience, she emphasizes the importance of leaders who prioritize the needs of the people over party interests. Shelane's decision to run as an independent candidate is rooted in her desire to challenge the two-party system, which she views as increasingly out of touch with the electorate. She points out that a majority of Americans are registered as independents, yet they often lack viable candidates on the ballot. By running as an independent, Shelane aims to provide a new choice for voters who are frustrated with the current political landscape. To hear more from Shelane Etchison and her views on how to change the government from within, download and listen to this episode. Bio Shelane Etchison is a former Army officer and aspiring congressional candidate. Raised in Florida, she became the first in her family to join the military after the events on September 11. She served in Iraq and was part of a Special Operations program in Afghanistan. After 11 years of service, she earned an MBA and MPP from Harvard. Shelane has worked on economic development and security consultancy projects and is committed to bringing principled leadership to North Carolina,

On this episode of the Christopher Lochhead: Follow Your Different, we interview Roman Sheremeta, a distinguished behavioral economist and professor at Case Western Reserve University. Roman shares his personal experiences and insights on the ongoing war in Ukraine, highlighting the resilience of the Ukrainian people and the devastating impact of the conflict. The discussion covers the global implications of the war, the importance of standing against aggression, and the role of strength in maintaining peace. Christopher and Roman also address broader geopolitical issues, including the US government's response and the need for strong leadership and unity. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Roman Sheremeta on the Devastating Impact of War on Ukraine Roman Sheremeta recounts the harrowing impact of the war on Ukraine, highlighting the destruction of infrastructure and the psychological toll on the population. He shares his personal experiences of visiting a children's hospital in Ukraine, where the war's impact on the hospital and its patients is heart-wrenching. Roman also discusses the challenges faced by his family and friends in Ukraine and his efforts to raise funds to support his alma mater, which has also been affected by the conflict. Despite the devastating circumstances, Roman emphasizes the resilience and determination of the Ukrainian people. He describes the daily challenges faced by Ukrainians, including the constant threat of air raids and the psychological burden of living in a war zone. He also shares the emotional toll of losing friends and family members in the conflict. Roman Sheremeta on the Global Implications of the War Roman highlights the global implications of the war, emphasizing the need for strength and unity in the face of tyranny. He warns of the potential for further aggression if the international community does not take a stand against the war. “This is not just a Ukrainian war; this is something that concerns the whole of humanity. If we don't stop this evil now, it will only be emboldened, leading to real trouble.” – Roman Sheremeta Christopher and Roman discuss the role of strength in maintaining peace and deterring aggression, drawing on historical examples and behavioral economics principles. The Importance of Standing Up Against Aggression Both Christopher and Roman share personal experiences of standing up against aggression. Christopher recounts defending two older women from harassment, while Roman shares a story of intervening to stop a thief. These experiences highlight the importance of strength in deterring aggression and the challenges of doing so within the current legal and societal framework. The conversation then touches on the complexities of democracy and international relations. Roman provides insights into the motivations behind the war and debunks false narratives about the situation. Both Christopher and Roman express frustration with the lack of consistent support for countries facing aggression and call for a more principled approach to international conflicts. To hear more from Roman Sheremeta and how the global community can help end the war, download and listen to this episode. Bio Roman Sheremeta is a renowned economist specializing in experimental and behavioral economics. He earned his Ph.D. from Purdue University and currently serves as an Associate Professor of Economics at Case Western Reserve University. Sheremeta's research primarily focuses on conflict resolution, competitive behavior, and decision-making processes, gaining him international recognition and numerous academic accolades. In addition to his academic roles, Sheremeta is a frequent contributor to leading economic journals and conferences. His innovative experiments and studies have significantly advanced the understanding of ec...

On this episode of the Christopher Lochhead: Follow Your Different we have a conversation with Mike Maples Jr., co-founder of Floodgate, about his new book "Pattern Breakers." We explore the concept of Pattern Breakers, non-consensus thinking, and the breakthrough sequence for startups. Mike shares some insights on the role of language in defining new patterns and the significance of early adopters. The conversation provides valuable perspectives on the mindset and strategies essential for entrepreneurial breakthroughs and category design. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Mike Maples Jr on Understanding Pattern Breakers Mike Maples Jr. introduces the concept of pattern breakers as individuals or companies that disrupt the status quo by proposing radically different futures. These entities don't just imagine a different future; they live in it, tinkering with new technologies and experiencing firsthand the opportunities to break the limits of current thinking, feeling, and acting. Mike also discusses non-consensus thinking, and how is crucial it is for pattern breakers. It involves challenging widely accepted norms and beliefs to create transformative value. He emphasizes that breakthrough startups often face resistance from the present and the status quo, making it essential for founders to be disagreeable in the right situations. The Breakthrough Sequence for Startups The first step in the breakthrough sequence is achieving insight breakthroughs. Founders need to immerse themselves in the future they envision, understanding new opportunities and creating new patterns. Mike uses examples of legendary founders like Marc Andreessen and Bob Metcalfe, who were visitors from the future, to illustrate this point. Once insight breakthroughs are achieved, the next step is to achieve product-market fit. This involves building what's missing for early adopters and lighthouse customers, who play a crucial role in shaping the direction of a startup. Founders must listen to these early believers and co-create the future with them. The final step in the breakthrough sequence is driving growth. This involves creating a movement and category design, gradually moving more people to the envisioned future. Mike highlights the importance of using differentiated language to escape the comparison trap and the conformity trap, leading people into a different future. The Role of Big Companies in Creating Breakthroughs Big companies can also create breakthroughs by harnessing inflections and insights to change the future. Mike discusses different approaches big companies can take, such as sustaining innovation, organic growth, mergers and acquisitions (M&A), and partnering. However, he also acknowledges the challenges and biases that come with being a successful company. One effective strategy for big companies is backcasting, where leaders stand in the future and look back to the present, envisioning how they achieved a radically different future. This approach helps companies switch their mental scaffolding from being in the present and looking forward to being in the future and looking back to the present. To hear more from Mike Maples Jr on Pattern Breakers and creating breakthroughs for your company, download and listen to this episode. Bio Mike Maples Jr. is an entrepreneur turned venture capitalist. He's co-founder of Silicon Valley based, early-stage VC Floodgate. And the host of the popular “Starting Greatness” podcast. Investments include Twitter, Lyft, Bazaarvoice, Sparefoot, Ayasdi, Xamarin, Doubledutch, Twitch.tv, Playdom, Chegg, Demandforce, Rappi, Smule, and Outreach. Link Connect with Mike Maples Jr.! Floodgate | Twitter | LinkedIn | Starting Greatness Podcast Check out Mike's new book, Pattern Breakers! Amazon Books | Porchlight Books | Starting Greatness | Patte...

On this episode of Christopher Lochhead: Follow Your Different, we engage in a captivating discussion with neuroscientist and author, Kelly Clancy. We explore the profound impact of games on human behavior and society, highlighting their dual nature as both trivial pastimes and cognitive tools. Kelly delves into how games shape intelligence, social structures, and even political systems. The conversation also touches on the gamification of life, the role of games in learning and social bonding, and the potential benefits and pitfalls of gaming. This episode offers a fresh perspective on the universal appeal and transformative power of games. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Kelly Clancy on the Dual Nature of Games Kelly Clancy introduces the concept of the dual nature of games, highlighting their role as both simple entertainment and complex cognitive tools. Games are often dismissed as mere pastimes, but they serve as mental scaffolding that helps individuals understand and navigate complex social systems. Games have played a significant role throughout history, shaping intelligence and social structures. From ancient board games to modern video games, they have been instrumental in teaching strategic thinking, cooperation, and competition. Understanding Complex Social Systems through Games Christopher and Kelly discuss how games serve as a framework for understanding societal rules and structures. Games like Monopoly can illustrate the foundational thinking behind economic systems such as capitalism and socialism. Kelly emphasizes the universal nature of play across species and its evolutionary significance. Games are not just a human phenomenon; they are observed in various animal species, highlighting their fundamental role in development and social bonding. Games as Tools of Learning Throughout history, games have been used as tools for conflict resolution and social bonding. They provide a structured environment for competition and cooperation, helping to resolve disputes and build relationships. Uncertainty is also a key aspect of games that captivates the brain and drives learning. The unpredictability of outcomes keeps players engaged and motivated to improve their skills. Games also serve as a window into understanding human behavior. The spectator element of games, such as watching sports or eSports, allows individuals to observe and analyze the actions and strategies of others. To hear more from Kelly Clancy and the hidden power of Games, download and listen to this episode. Bio Kelly Clancy is a distinguished neuroscientist and author, known for her contributions to understanding biological information processing and agency. Her research has been funded by prestigious fellowships, including those from HFSP, EMBO, and the Branco Weiss Fellowship. Kelly's work delves into the principles of sensory representations and the interplay between agency and sensory perception in the brain. She has published extensively in top scientific journals and has received the Regeneron Prize for Innovation in Biomedicine. Kelly's debut book, Playing with Reality: How Games Have Shaped Our World, explores the impact of games on human cognition and society. Her essays have been featured in renowned publications such as Harper's Magazine, Wired, and The New Yorker, reflecting her talent for making complex scientific concepts accessible and engaging to the public. Her interdisciplinary approach bridges neuroscience and literature, making her a prominent voice in contemporary science communication​. Links Connect with Kelly Clancy! Website | X (formerly Twitter) We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram,

On this episode of the Christopher Lochhead: Follow Your Different, we have a conversation with Krish Ramineni, co-founder and CEO of Fireflies.ai. We explore the transformative impact of AI on business operations, focusing on Fireflies.ai's journey from a Bay Area startup to a leader in AI-driven transcription and conversation analysis. Krish Ramineni shares his insights on strategic growth decisions, the shift to remote work, and leveraging AI for efficiency. If you want to know more about AI's potential to revolutionize industries like legal and marketing through innovative applications, then you're in the right place. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. The Journey of Fireflies.ai: From Startup to AI Pioneer One of the pivotal decisions that contributed to Fireflies.ai's success was the shift to remote work and maintaining a lean team. Krish Ramineni emphasizes the importance of leveraging AI technologies to enhance productivity and efficiency, allowing the company to operate with fewer resources while achieving significant growth. Krish also talks about the importance of focusing on specific domain-related issues and building applications that solve end-to-end job functions. Fireflies.ai started by addressing the need for capturing and remembering meeting discussions, which evolved into a comprehensive AI meeting assistant that can join video conferencing platforms, take notes, send summaries, and perform post-meeting tasks. The Broader Implications of AI on Business and the Job Market Both Christopher and Krish emphasize the critical role of adaptability in an era of rapid technological change. Businesses must be willing to embrace new technologies and continuously evolve to stay competitive. Krish also shares the potential impact of AI on professions that historically relied on knowledge asymmetry, such as legal and marketing departments. AI can democratize access to information, making it easier for individuals and small businesses to compete with larger organizations. Which means those who are late on adapting might be phased out sooner than they think. The Ethical Considerations and Risks of AI They then touch on the potential risks and ethical considerations associated with AI. Krish and Christopher highlight the importance of careful regulation and transparency to ensure that AI technologies are used responsibly. To hear more from Krish Ramineni and the transformative power of AI in business, download and listen to this episode. Bio Krish Ramineni is the co-founder and CEO of Fireflies.ai, a cutting-edge company specializing in artificial intelligence-driven meeting transcription and note-taking. With a background in product management and software engineering, Krish has a track record of transforming innovative ideas into successful technology solutions. Prior to founding Fireflies.ai, he worked at Microsoft, where he honed his skills in building and scaling enterprise software products. Under his leadership, Fireflies.ai has grown rapidly, serving thousands of businesses globally and revolutionizing the way professionals handle meeting documentation and collaboration. Krish's vision for Fireflies.ai is to create a seamless workflow where AI-powered tools handle repetitive tasks, allowing individuals to focus on higher-value activities. A graduate of the University of Pennsylvania, Krish combines technical expertise with a deep understanding of market needs. His entrepreneurial spirit and commitment to innovation continue to drive Fireflies.ai forward in the competitive tech landscape. In addition to his professional achievements, Krish is passionate about mentoring aspiring entrepreneurs and contributing to the broader tech community. Links Connect with Krish Ramineni! Fireflies.ai | LinkedIn | X (formerly Twitter)

On this episode of Christopher Lochhead: Follow Your Different, we interview a seasoned law enforcement officer and congressional candidate, Tim Alexander. Tim Alexander shares his inspiring journey from a challenging childhood to a distinguished career in law enforcement, driven by a pivotal encounter with police misconduct and his grandfather's wise advice. They discuss Tim's dedication to rewriting police policies, advocating for smarter funding and training, and his stance on gun control. Tim emphasizes his commitment to practical, moderate policies focused on public safety, affordability, and job creation, aiming to serve his community effectively. So if you want to hear his insights on law enforcement and his plans as a congressional representative, take a seat and let's dive right in. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Tim Alexander's Journey: From Adversity to Advocacy Tim's story is one of resilience and determination. Growing up in a poor family, he worked hard to support himself and his family. His journey took a significant turn when he decided to pursue higher education, despite financial constraints. This decision led him to an unexpected path in law enforcement, driven by a pivotal encounter with police misconduct. Tim credits his grandfather, Doc Plummer, for inspiring him to pursue a career in law enforcement and make a difference from within. His grandfather's advice to become a police officer to effect change from the inside was a turning point in Tim's life. Rewriting Police Policies: Smarter Funding and Training One of the key themes they discussed was the true cost of policing. Tim emphasized that the cost of bringing a new officer on board goes beyond their starting salary. It includes training, equipment, and other expenses that are often overlooked. Tim highlighted the importance of having mental health response teams to handle non-violent mental health calls. He emphasized that police officers are not always the best-equipped to handle such situations and that having trained professionals can lead to better outcomes. Tim Alexander on Gun Control: A Balanced Approach Tim's stance on gun control is balanced and pragmatic. He supports the Second Amendment and the right to own guns but advocates for sensible gun laws, particularly regarding assault weapons. He emphasizes that these weapons are designed for war and have no place on the streets of America. Tim also discussed the role of law enforcement in advocating for sensible gun laws. He expressed frustration that police associations do not take a stronger stance against assault weapons, despite the dangers they pose to officers. To hear more from Tim Alexander and what he has done for law enforcement and his plans in the future, download and listen to this episode. Bio Tim Alexander, a New Jersey native, has dedicated his life to public service. After experiencing racial profiling, he pursued a 27-year career in law enforcement, rising to Detective Captain at the Atlantic County Prosecutor's Office. Motivated by a commitment to community trust and safety, he earned a B.S. and M.B.A. from Drexel University and a J.D. from Rutgers University. Transitioning to law, Tim worked as a Major Trials Prosecutor and in the Civil Rights Unit in Philadelphia. Now in private practice, he focuses on Civil Rights and Employment Discrimination law. Tim is a lifelong Democrat, committed to serving his community. For more information, visit Tim Alexander for Congress. Links Campaign Website |  X (formerly Twitter)  | Facebook We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!

On this episode of Christopher Lochhead: Follow Your Different, we delve into the revolutionary concept of the experience economy. Coined by Joe Pine and James Gilmore in the late 1990s, the experience economy has transformed how businesses engage with customers. This episode will break down the key insights from our conversation, offering actionable advice and thorough explanations on how to leverage the hero's journey framework to elevate customer interactions. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Understanding the Experience Economy The experience economy is a concept that suggests businesses can create value by crafting memorable experiences for their customers, rather than just offering products or services. Pine and Gilmore's visionary work has influenced modern business thinking, pushing companies to focus on the emotional and experiential aspects of customer interactions. Key Takeaways: Shift from Goods to Experiences: Businesses need to move beyond selling products and services to creating immersive experiences that resonate with customers on a deeper level. Emotional Engagement: Experiences that evoke emotions are more likely to be remembered and valued by customers, leading to increased loyalty and advocacy.   The Hero's Journey Framework The hero's journey, a narrative structure popularized by Joseph Campbell, can be a powerful tool for businesses looking to create meaningful customer experiences. This framework involves a hero (the customer) embarking on an adventure, facing challenges, and ultimately achieving transformation. Steps of the Hero's Journey: The Call to Adventure: The customer recognizes a need or desire that prompts them to seek out a solution. Crossing the Threshold: The customer takes the first step towards addressing their need, often by engaging with a brand or product. Trials and Tribulations: The customer faces challenges and obstacles, which the brand helps them overcome. Transformation and Reward: The customer experiences personal growth and satisfaction from overcoming challenges, leading to a deeper connection with the brand.   Making Customers the Heroes One of the most impactful ways to engage customers is by positioning them as the heroes of their own stories. This approach not only enhances their experience but also fosters a sense of empowerment and loyalty. Actionable Tips: Understand Customer Needs: Conduct thorough research to understand the desires, pain points, and aspirations of your customers. Craft Personalized Experiences: Use the insights gained from your research to create tailored experiences that address individual customer needs. Support and Guide: Act as a mentor or guide, providing the tools and support customers need to overcome their challenges. For more insights and examples from the Category Pirates, download and listen to this episode. Don't forget to grab a copy (or gift!) of one of our best-selling books:  Snow Leopard: How Legendary Writers Create A Category Of One  The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche  A Marketer's Guide To Category Design: How To Escape The “Better” Trap, Dam The Demand, And Launch A Lightning Strike Strategy The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, And Move The World From Where It Is To Somewhere Different  **NEW!** The B2B Tech Marketer's Guide To Category Design: How To Engineer Your Market, Find What Makes You Different, And Become A Category Queen We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!

On this episode of Christopher Lochhead: Follow Your Different, I would like to share with you a very special tribute to a man who's not only a legend in the world of basketball but also a cherished friend of mine—Bill Walton. Join me as we take a walk down memory lane, revisiting the first time Bill graced my podcast with his presence and the indelible mark he's left on my life. A Meeting of Minds in San Diego It was August 24th, 2017—a day etched in my memory, thanks to the friends who captured the moment and shared a photo of our first encounter. Meeting Bill Walton was like stepping into a storybook where the characters leap off the page. Here was one of the greatest NBA players of all time, a man whose stature was matched only by his extraordinary personality, ready to become a part of my world. Our initial meeting took place at an executive event in sunny San Diego, where we were both slated to speak. I remember watching Bill, completely unscripted, captivating the audience with his life's slideshow in the background. His ability to weave tales and engage listeners with nothing but his memories and a carousel of personal photos was nothing short of mesmerizing. The Teacher in My Life Bill's journey is one of resilience. From battling a stutter to enduring chronic injuries, his path was never easy. Yet, he emerged stronger, channeling his love for music and life into everything he did. His passion was infectious, and his dedication to being unapologetically unique was something that deeply resonated with me. Bill played a crucial role in my transition to becoming a teacher. His influence was a guiding light, helping me navigate through new territories with confidence. His life lessons extended beyond the court, and I was fortunate to be one of the many who benefited from his wisdom. Radical Generosity and Unwavering Support One of the most touching aspects of my friendship with Bill was experiencing his radical generosity firsthand. I'll never forget the care package of memorabilia he sent my way—a testament to his thoughtful nature and the value he placed on our bond. In the aftermath of a personal tragedy, it was Bill's kindness that shone through the darkness. His heartfelt messages provided comfort and support when I needed it most, further solidifying the profound impact of our friendship. As I reflect on the time spent with Bill Walton, I'm filled with immense gratitude. His legacy extends far beyond his basketball accolades; it's etched in the hearts of those he's touched with his generosity, spirit, and unwavering friendship. I hope that this episode gives you a glimpse into the remarkable man that is Bill Walton and the special place he holds in my life. His story is one of triumph, tenacity, and the power of genuine connections. Thank you for joining me in this celebration of friendship and legacy. Bio Bill Walton, an NBA legend, is renowned for his exceptional skills, dynamic personality, and influential career. Born on November 5, 1952, Walton's basketball journey began at UCLA, where he led the Bruins to two national championships. In the NBA, he played for the Portland Trailblazers, San Diego/Los Angeles Clippers, and Boston Celtics, earning two NBA championships and an MVP award in 1978. In 1997, Bill Walton was selected as one of the NBA's Fifty Greatest Players of all Time. Post-retirement, he became a beloved broadcaster, known for his colorful commentary. Walton's legacy continues to inspire basketball enthusiasts worldwide. Links BillWalton.com | NBA Profile | ESPN Biography We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!

On this episode of Christopher Lochhead: Follow Your Different, the conversation takes a deep dive into the complex and sensitive situation in Gaza, Palestine, Israel, and the broader Middle East, and how our perception here in America is being warped by misinformation from different sides. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. A Feeling of Déjà Vu for America On the evening of Feb. 20, 1939, the marquee of Madison Square Garden was lit up for the big event: "Pro American Rally." But it was the farthest thing from being American as can be. Uniformed members of pro-Hitler group The German American Bund carried American and nazi flags. That being said, In the last week of December 1942, fifty leading German-Americans (including baseball legend Babe Ruth) signed a declaration condemning nazis which appeared in ten major American daily newspapers. Ultimately, American patriots stopped the American nazis. Looking at the events this week at Columbia, MIT, NYU, and other elite US schools, they mirror much of the hate, horror and scale of The German American Bund. While some were there to genuinely support the civilians trapped in the ongoing conflict, there were others that openly supported Hamas' extremist actions. It was very ironic to see banners about women and LGBT+ groups support, when they are the most oppressed in the world that these people envision. What's even worse is that there were reasons to suspect that these protests were sponsored by people who don't want to get their own hands dirty. (Mis)Information is Rampant One of the downsides of our technological boom is the ease of access to information. Unfortunately, ease of access does not always mean a smart populace. As information is shared from peer to peer, information gets distorted, if not outright manipulated to suit their agendas, that sometimes the victim comes out on the other end as the one being ganged on, instead of the oppressor. This particularly true with social media sites, who has become the de-facto source of information for the younger generation. There was even a brief period where young people were lauding a speech that Bin Laden made to justify 9/11. Never mind the atrocities he and his jihadist group committed in the US and international stage, he made a great speech! Totally justified. Call to Arms Nazis have attacked America from within before. American patriots stopped them. The only question now is, will you and I empower radical jihadists nazis? Or will we stop them, like our ancestors did 78 years ago? To hear more of Christopher Lochhead's points on the matter, download and listen to this episode. Bio Christopher Lochhead Links WSJ Article on the Anti-Israel Protesters The World's Record Holder for Executing Women Has Executed Three Women in Three Days This Is Ahmad. He Was Queer In Palestine. We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!

Here at Christopher Lochhead: Follow Your Different, we've had the privilege of engaging in conversations that transcend the ordinary, delving into the depths of what truly makes us tick. On this episode, we sat down with Bruce Feiler, an acclaimed New York Times best-selling author, to explore his work, "Life Is in the Transitions." Bruce Feiler is a renowned American author, television personality, and speaker known for his insightful and thought-provoking work on family dynamics, religion, and contemporary culture. He is the author of several New York Times bestsellers, including "Walking the Bible," "The Council of Dads," and "Life Is in the Transitions." Feiler's work often blends personal narrative with broader cultural analysis, and he has been a popular columnist for publications like The New York Times. This wasn't your typical interview; it was a real, raw conversation about the seismic shifts we all face and how we can navigate them with grace and resilience. We believe that people are now more than ever being rocked by their life quakes, and hope that Bruce's words could help us once again. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Bruce Feiler on the Non-Linear Journey of Life Bruce's personal journey is a testament to the power of embracing life's unpredictability. From battling cancer to supporting his father through Parkinson's disease, he's no stranger to what he calls "life quakes." These are the massive, often unexpected events that shake us to our core and challenge the linear narrative we've been sold about how life is "supposed" to go. During our talk, Bruce recounted a moment at his 30th college reunion that sparked a revelation. As he moderated a panel of distinguished classmates, he saw firsthand the universal struggle to maintain the facade of a perfect, linear life trajectory. This experience, coupled with his own, led him to question the societal pressures that bind us to outdated life narratives. Bruce Feiler on the Myth of the Midlife Crisis One of the most enlightening parts of our discussion centered on the concept of the midlife crisis. Bruce debunked this myth, pointing out the flawed research and biases behind it. He argued that we need to update our understanding of life transitions to reflect the modern, non-linear world we live in—a world where change is the only constant. We also emphasized the importance of proactive life design. We must acknowledge and navigate through life's disruptions, which often come at us like a "car pileup," multiple and simultaneous. It's about learning to dance in the rain, rather than waiting for the storm to pass. Life Quakes: Voluntary and Involuntary Bruce explained that life quakes are frequent disruptors, with most being manageable. However, about 53% of these quakes are involuntary—like a spouse cheating or losing a job—while 47% are voluntary, such as changing religion or leaving a job. Millennials, he noted, are more inclined to seek change, while older generations may feel more stuck. The pandemic, a collective involuntary life quake, has heightened our sensitivity to change. Bruce stressed that while the quake may be involuntary, the life transition that follows must be voluntary. It's about taking back control and making the decision to navigate through the transition effectively. “If we look at life transitions as periods that we have to suffer our way through, we are wasting half of our life. If we look at them as periods, they're going to be difficult and painful, but there's also opportunities for growth and renewal. That's the story of your life.” – Bruce Feiler Bruce's book doesn't just lay out the problem; it offers a toolkit for navigating life transitions. He provides practical guidance on what to expect, the phases involved, and the tools to get through it.

Welcome to a special episode of Christopher Lochhead: Follow Your Different, where we dive deep into the intersection of artificial intelligence (AI) and business growth. Today, we have the pleasure of speaking with a visionary in the realm of AI and revenue generation, Andy Byrne. Andy Byrne is the visionary CEO of Clari, a leading revenue operations platform. With a wealth of experience in the tech industry, Byrne has been instrumental in shaping Clari's innovative approach to sales execution and forecasting. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. From Garage to Global: Clari's Ascension Andy takes us on a journey through Clari's evolution, from its modest inception in a garage to becoming a powerhouse with over 700 employees and R&D centers across the globe. He shares the pivotal role of generative AI in accelerating business processes, enabling companies to swiftly create, convert, and close their sales pipelines. Despite initial skepticism, Predictive AI has proven to be a game-changer for revenue leaders. Andy highlights how early predictions empower proactive decision-making and optimize capital deployment, crucial for managing expectations around revenue and earnings per share. Andy Byrne on Uncovering Revenue Leaks with AI We then discuss AI's ability to identify and rectify revenue leaks. Andy provides tangible examples, such as neglected leads and overlooked targets, which can significantly impact a company's bottom line. By harnessing AI, organizations can foster revenue collaboration and enhance productivity at all organizational levels. "The process of running revenue is more of a technology game now than a sales game." – Andy Byrne Predictive AI: Fostering Collaborative Conversations Drawing parallels to the early days of SEO and network performance management, we delved into the concept of "signal" within AI. Clari's AI is adept at analyzing signals from a myriad of sources, offering real-time insights that are instrumental in detecting revenue leaks and informing strategic decisions. Andy recognizes how Predictive AI can spark these useful conversations. He stresses how these talks, where people compare their gut feelings with the predictions made by machines, can boost teamwork and help businesses thrive. To hear more from Andy Byrne and how AI can help boost your company's revenue, download and listen to this episode. Bio Andy Byrne, CEO of Clari, is a seasoned leader in the tech industry. Andy Byrne is dedicated to revolutionizing revenue operations, championing innovation, and fostering collaboration within sales teams globally. His strategic vision has propelled Clari to the forefront of the industry, where it stands as a trailblazer in harnessing the power of Predictive AI for sales execution and forecasting. Under his guidance, Clari continues to empower businesses to achieve unparalleled growth and success, setting new standards for excellence in revenue optimization and operational efficiency. Links Connect with Andy Byrne! Clari.com | LinkedIn | Twitter/X We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast / Spotify!

On this episode of Christopher Lochhead: Follow Your Different, we have the pleasure of sitting down with two remarkable entrepreneurs, Shante Frazier and Lauren Mitchell, the co-founders of WellCapped. In our conversation, we delved into the origins of their groundbreaking service, the hurdles they've overcome, and their ambitious vision for the future of the beauty industry. Their journey is one of innovation, resilience, and a relentless pursuit of redefining beauty standards. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. WellCapped: The Genesis of a Game-Changer Shante and Lauren's venture, WellCapped, is akin to Rent the Runway, but for wigs and hair extensions. This novel concept was born from a simple suggestion by Shante's aunt and has since blossomed into a business that caters to a diverse clientele seeking quality and affordability. Their personal experiences and corporate backgrounds have fueled their mission to democratize high-end wigs and hair extensions, making them accessible to all. The beauty industry has seen a surge in the use of wigs and hair extensions, with technological advancements blurring the lines between natural and styled hair. Celebrities and influencers are challenging traditional beauty norms, and WellCapped is at the forefront of this shift, empowering customers to experiment with their looks without the hefty price tag. The Entrepreneurial Leap Shante recounts the poignant moment that transformed her hesitation into conviction. The idea of a rental service for wigs and hair extensions wasn't just a business opportunity; it was a chance to support individuals undergoing chemotherapy by offering free memberships and support—a testament to the personal significance of WellCapped. Transitioning from corporate America to entrepreneurship is no small feat. Shante and Lauren share their motivations and the challenges they faced along the way. "When you see your customers telling you how our company has changed their lives, it gives you the fuel that you need to keep going on the bad days.” – Lauren Mitchell of WellCapped Eventually, Lauren's layoff became a catalyst for her commitment to WellCapped, while Shante reflected on the naivety and learning curve of starting a new venture. The Journey of Fundraising and Resilience Raising funds for a startup is a daunting task, but Shante and Lauren's determination was unwavering. They focused on aligning with investors who shared their vision, rather than convincing skeptics. Their commitment to excellence and continuous improvement has been a driving force behind their success. Their participation in the Techstars program marked a pivotal chapter for WellCapped. The intensive accelerator experience honed their brand and helped shift customer perceptions about renting wigs—a concept that is now gaining traction and acceptance. Shante emphasized the growing trend of viewing hair as a fashion accessory. WellCapped taps into this trend by offering a cost-effective way for consumers to express themselves through their hair, fostering a culture of experimentation and self-expression. To hear more from Shante & Lauren and how they raised WellCapped from the ground up, download and listen to this episode. Bio Shante Frazier Shante is a recent MBA graduate from NYU Stern, where she specialized in Marketing and Strategy. She graduated from Spelman College in 2012 with a BA in Economics. Prior to coming to Stern, Shante worked at Progressive Insurance for 3 years in the Pricing and Competitive Intelligence departments while also serving as an officer in the Ohio Army National Guard. Lauren Mitchell Lauren is a experienced marketing enthusiast with a demonstrated history of providing direction in the consultant industry and building meaningful relationships. She is a two-time graduate from Louisiana State...

Here at Christopher Lochhead: Follow Your Different, we've had the privilege of engaging in conversations that are not just thought-provoking, but also deeply impactful. On this episode, we sit down with Scott Wilson, the passionate co-founder of American Wild Horse Conservation, to discuss a topic close to both our hearts: the plight of America's wild horses and the ongoing efforts to preserve and protect these magnificent creatures. Scott Wilson is a renowned Colorado Nature Photographer and Communications Leader, whose journey took an unexpected turn when he discovered the plight of America's wild horses. Scott became captivated by the freedom and majesty of the wild horses roaming the western United States. His realization that these iconic animals were facing threats to their survival inspired him to take action and co-found American Wild Horse Conservation. This non-profit organization is dedicated to preserving and protecting wild horses, which have played a pivotal role in the nation's history and ecology. This captivating conversation illuminates the plight of these majestic creatures, and the tireless efforts to secure their freedom and ensure their survival. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Scott Wilson on the Historical Tapestry of America's Wild Horses The history of wild horses in the United States is as rich and complex as the country itself. Scott Wilson shares that there are approximately 65,000 wild horses roaming free across ten states in the western United States. It's also a little-known fact that all the world's horses have their origins in North America, and they were reintroduced in the 1500s. These animals are not just a part of the natural ecology but are woven into the very tapestry of our nation's history. In 1971, the Wild Horse and Burro Protection Act was a promise made to these animals—a promise that we are duty-bound to uphold. As we delved into the significance of wild horses, it became clear that they are not just symbols of the wild but are key players in the ecological balance of our public lands. Wild Blue Roan by Scott Wilson of the American Wild Horse Conservation Scott Wilson on the Struggle for Space and Survival Given these facts, it was unsettling to learn that wild horses are allocated a mere 2% of public lands. Contrary to popular belief, these horses are not in competition for building or economic development. In fact, only 1% of the nation's beef is produced on these lands, debunking the myth that wild horses pose a significant threat to our economy. However, the challenges they face are real and pressing. Competition with livestock, encroachment by oil and gas businesses, and government policies that often do more harm than good are just a few of the hurdles wild horses must overcome to survive. Wild Pinto Stallion Picasso by Scott Wilson of the American Wild Horse Conservation Nevada: The Heartland of Wild Horses It's a surprising fact that roughly half of the wild horse population in the US is concentrated in Nevada. This distribution has significant implications for conservation efforts and the management of these animals. That being said, Scott Wilson's initiative to buy back land and expand the habitat for wild horses is a beacon of hope. The acquisition of 3500 acres in Nevada and the establishment of a land trust are steps toward ensuring that wild horses and other wildlife can coexist peacefully. To hear more from Scott Wilson and how American Wild Horse Conservation help protect these majestic creatures, download and listen to the episode. Freedom by Scott Wilson of the American Wild Horse Conservation Bio A brand-builder and landscape photographer of twenty years, Scott Wilson found his conservation voice after a prolonged battle with stage 4 colon cancer refocused his lens on Colorado's wildlife,

On this episode of Christopher Lochhead: Follow Your Different, we have the pleasure of welcoming Sean Riley, the co-founder of Dude Wipes. for those unfamiliar with it, Dude Wipes is a brand that has revolutionized the concept of personal hygiene with a superior alternative to traditional toilet paper. Sean shares the story of how Dude Wipes catapulted to legendary success, including securing a deal with Mark Cuban on Shark Tank and being recognized as one of the top five greatest Shark Tank entrepreneurs. Our conversation was not only enlightening but also a testament to the power of innovation and strategic category design in entrepreneurship. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Sean Riley on Disrupting the Market with Practical Innovation The conversation starts off with Sean's mustache and how well everyone's taking to it. Sean's distinctive mustache isn't just a personal style choice; it's become a branding asset for Dude Wipes. Pivoting from that, Sean discusses the significance of the brand and its deep resonance with consumers. The name "Dude Wipes" itself is a stroke of genius, encapsulating humor, authenticity, and a bold approach to male hygiene. The conversation then veered towards the practicality of Dude Wipes. Sean emphasizes the universal dissatisfaction with traditional toilet paper and the need for a better solution, especially for men on the go. He explores the potential for Dude Wipes to become as ubiquitous as toilet paper, with the aim of making the product more accessible and convenient for consumers. Drawing parallels with Gojo Industries, the category king of liquid soap and Purell hand sanitizer, Christopher highlights the reframing of the problem and the potential for Dude Wipes to create a new category in the hygiene space. Despite initial skepticism, Sean's commitment to disrupting the toilet paper market remains unwavering. Sean Riley on Overcoming Skepticism and Embracing Category Potential In the early days, Dude Wipes faced challenges and skepticism. However, Sean and his team were confident in their product's appeal to men. They understood that by creating a better product, they could carve out a new space in the male market. Sean's insights on the importance of category potential and market dynamics were particularly enlightening, emphasizing the significance of entering a growing category with unique offerings. The Shark Tank Effect: A Pivotal Moment for Dude Wipes Sean provides an overview of Dude Wipes' impressive sales figures and distribution channels, highlighting the company's organic growth and resourceful brand-building approach. Reflecting on their Shark Tank experience, Sean recounts the unexpected turn of events when Mark Cuban offered them a deal, marking a pivotal moment for the company. Sean's passion and determination were palpable as he recounted the journey of building Dude Wipes and overcoming challenges to achieve success. To hear more from Sean Riley and to receive valuable insights into entrepreneurship, category design, and the power of believing in a product's potential, download and listen to this episode. Bio Sean Riley is the co-founder and driving force behind Dude Wipes, a groundbreaking brand in personal hygiene. With a business degree in hand, Sean teamed up with his childhood friend to challenge conventional notions of men's grooming. In 2010, they launched Dude Products, introducing flushable wipes tailored for men, a concept that resonated with consumers seeking convenient, effective, and masculine alternatives to traditional toilet paper. Sean's leadership propelled Dude Products from a garage startup to a global phenomenon, with a diverse product line available in major retailers worldwide. His dedication to quality, innovation, and customer satisfaction solidified Dude Wipes' position as a...

On this episode of Christopher Lochhead: Follow your Different, we have a conversation with Carl Daikeler, the visionary CEO of BODi (formerly known as Beachbody). We explore Carl's remarkable journey in the fitness industry, beginning with the inception of the eight-minute abs video series—a concept that sprang from his own need for a quick and effective workout solution. Carl's story is not just about the creation of a fitness program; it's about identifying a gap in the market and filling it with innovation. The eight-minute abs series not only became a household name but also gained unexpected fame with its mention in the movie "Something About Mary." If you're interested to learn more, consider giving this episode a try. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Carl Daikeler on the Power of Media in Fitness Carl shares the challenges and triumphs of launching other renowned fitness programs like Power 90 and P90X. He emphasizes the crucial role of media in delivering fitness instruction and the concept of structured home fitness. Reflecting on the success of P90X, Carl reveals the strategic thinking behind creating new fitness programs, such as Insanity, and the lessons learned along the way. The impact of Carl's fitness programs on individuals is profound, to say the least. They offer a sense of accomplishment and success to those who may have struggled with traditional gym environments. This, in turn, sheds light on the marketing and strategic decisions that propelled these programs to success and how Beachbody evolved into a digital powerhouse. The Evolution of Fitness: From Products to Subscriptions In the ever-changing landscape of the fitness industry, Carl explains the shift from selling products to embracing a subscription model. In fact, BODi has successfully transitioned to this model, boasting over a million subscribers. However, the journey hasn't been without its challenges, such as subscription fatigue. As such, Carl highlights the importance of evolving the business model to include digital program purchases alongside subscriptions. The unique features of their digital platform, such as virtual trainers who can make real-time corrections for dozens of participants, also helped ensure a high-quality experience. This flexibility extends to allowing users to download programs for offline use, catering to the modern consumer's need for convenience and customization. Owning the Morning and the Holistic Approach to Health The conversation took a personal turn as Carl shares his morning routine, which includes a health shot and Shakeology. He stressed the significance of starting the day with healthy habits to set the tone for overall well-being. This led to the discussion of a controversial topic in weight loss pharmaceuticals, like Ozempic, and the dangers of relying on drugs without making necessary lifestyle changes. Carl advocates for a holistic approach to health, emphasizing the need to build and preserve muscle for long-term vitality. They ponder whether people use these drugs as a kickstarter for a healthier lifestyle or merely as a shortcut. Carl introduces the concept of "health esteem," advocating for building a lifestyle centered around health and activity rather than focusing solely on weight loss. To hear more from Carl Daikeler and how to build up your body the healthy way, download and listen to this episode. Bio Carl Daikeler is the visionary CEO and Co-founder of BODi, a revolutionary health and wellness company. With over two decades of experience in the fitness industry, Carl is on a mission to transform lives through innovative approaches to exercise and nutrition. Carl's journey began with a passion for helping others achieve their fitness goals. Drawing from his own struggles with weight management and a desire to make a differe...

On this episode of Christopher Lochhead: Follow Your Different, we are joined again by a dear friend, Kevin Maney, as he shares stories about the missed opportunities for innovation after Soviet Union's fall. Kevin Maney has a new book out called Red Bottom Line, wherehe tells his firsthand experience as a young USA Today reporter in Russia during the time. From the optimism of Gorbachev's era to the disillusionment under Putin, Christohper and Kevin also explore Russia's technological transformation, societal issues and geopolitical impact. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Kevin Maney on the Journalism in Russia during the late 80s and early 90s Kevin starts off the conversation with a description of the conditions in Russia before, during, and after the fall of the Soviet Union. He describes when Mikhail Gorbachev started loosening restrictions and allowing more foreign correspondents into Russia, which allowed journalists like Kevin to make it to Russian soil as early as 88-88. Though some restrictions were lifted, Kevin recalls that they still had to jump through so many hoops just to get there, as there aren't exactly direct routes or flights going from America to Russia at the time. At this point in time, a lot of Americans and other Westerners were flocking to Russia, as demand for common consumer products skyrocket. Things like toothpaste and deodorant were being sold left and right, things that weren't originally available locally. Kevin observed this trend and proposed to his editor to let him cover this economic and financial phenomenon that is happening in the Soviet Union. Kevin Maney on Life in Russia during Economic Hardship As Kevin recalls the situation then, he saw a country that was on its last legs, and its people trying desperately to live as normal as they could. He observed certain stores that only allowed foreigners or people with non-local currencies to shop, as they know it had more buying power in the long run. Local residents were crowding other stores, either to purchase clothing items or to replenish their essential supplies. In department stores, shelves were nearly bare, with only toys and luxury items remaining unsold. Everyone was scooping up anything they could find. Seeing all that in contrast to people's lives in America was disheartening, to say the least. The Opening of the First McDonalds in Russia during the 90s Given all that, Kevin still saw some hope for the country as they start rebuilding themselves from within. That, and all the companies that are now flooding into Russia to help supplies their needs and ideally, boost their economy. One such company was McDonalds, who Kevin has a fond story to tell. He shares that on one of his trips back to Russia, he just happened to be on the same flight as George Kohan, the biggest McDonalds franchisee in Canada. George was on his way to Moscow to check his plans to build a branch there, which eventually became the first of many McDonalds built in Russia. Kevin got to talk with George Kohan on how things were going with building a business on foreign soil, and the procedures and machinations he had to go through to finally get approved to open his business there. To hear more from Kevin Maney and his stories from the redeveloping Russia in the 90s, download and listen to this episode. Bio Kevin Maney is cofounder of Category Design Advisors, where he works with CEOs and executive teams to develop and execute strategies to design and dominate markets. He is also a multi-time bestselling author and journalist who writes about technology and society. His most recent book, UnHealthare: A Manifesto for Health Assurance, was co-authored with venture capitalist Hemant Taneja and Jefferson Health CEO Steve Klasko. It came out in 2020, and tees up how healthcare will evolve in the ...

On this episode of Christopher Lochhead: Follow Your Different, we are joined by our friend and multi-time guest, John Rossman. John Rossman is a Master of Innovation and former Amazon Executive who brings to the table his insights from his new book, Big Bet Leadership: Your playbook for winning in the hyper digital era. His experiences with industry giants illuminate the path for making bold, transformative decisions. This conversation is a deep dive into the courage and strategy required to lead in uncertain times, focusing on big bets that redefine industries, in an era where navigating technological change is crucial. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. John Rossman on Category Design and Big Bet Leadership Christopher and John discuss the impact of category transformation and AI on businesses. John expresses gratitude for Christopher's influential work on category design, which has shaped his thinking and client engagements positively. They then delve into the challenges faced by companies in making big bets and succeeding in transformations, particularly in the context of AI and digital eras. Both acknowledge the historical struggle of major corporations to adapt and innovate compared to startups. John emphasizes the need for senior leaders to rethink traditional approaches and embrace new strategies to navigate the hyper-digital era successfully and achieve substantial productivity gains. John Rossman on Bold Moves vs Incremental Improvements Christopher and John explore the necessity of both incremental improvements and bold moves in corporate leadership. They stress the importance of executives balancing ongoing operations with strategic innovation, emphasizing the need for a portfolio of big bets alongside incremental changes. Drawing on insights from successful leaders like Satya Nadella, Jeff Bezos, and Elon Musk, they highlight the challenges of leading transformations in established companies. They propose a framework centered on creating clarity, maintaining velocity, and accelerating risk and value to guide organizations towards systematic transformation. Customer Obsession and Customer-Driven Innovation Christopher and John then talk about the importance of customer obsession and strategic thinking in driving successful business transformations. They critique competitor-focused strategies and highlight the significance of understanding customer problems deeply. Drawing from Amazon's approach, they emphasize the need for a portfolio of hypotheses and ideas, continuously testing and iterating before scaling. Both caution against premature scaling and advocate for a patient approach that prioritizes operational readiness and sustainability. They stress that a combination of tactics, including customer obsession, agile methodologies, and strategic experimentation, is essential for systematic innovation and transformation. To hear more from John Rossman and how to make Big Bets for your company, download and listen to this episode. Bio John Rossman Digital and Innovation Advisor Mr. Rossman is an expert at digital business models, operations and organizing programs. He has led engagements on developing innovation processes, Internet of Things strategies, marketplace and API driven platform business models. He is a sought-after speaker on creating a culture of operational excellence and innovation. Mr. Rossman has worked with clients across various industries, including retail, insurance, education, healthcare, consumer products, industrial products and transportation. Mr. Rossman's notable assignments include The Bill and Melinda Gates Foundation, Microsoft, Nordstrom and several of the world's leading retail and insurance organizations. Prior to Rossman Partners, John was a Managing Director at Alvarez and Marsal,