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Episode SummaryIn this episode of OnBase, host Chris Moody sits down with Jacek Materna as they explore how account-based marketing (ABM) has evolved from traditional sales tactics to precision-driven strategies fueled by AI. Jacek reflects on his career in ABM, starting in enterprise sales during the 2000s, and shares practical advice for implementing effective ABM programs. The episode tackles common missteps, such as over-reliance on tools, and outlines the importance of aligning sales and marketing teams. Jacek also dives into real-world use cases of AI in ABM, from hyper-personalization to advanced measurement tactics, and how businesses can stay competitive in today's fast-paced Martech landscape.Key TakeawaysABM is Old School Personalization with a New Name: ABM is an extension of the enterprise sales motion that has existed for decades but now incorporates modern tools and strategiesAlignment is Critical: Sales and marketing teams need to collaborate closely, with shared goals and metrics, to make account-based strategies successful.AI Supercharges Personalization: AI enables cost-effective hyper-personalization but also risks oversaturating the market. Companies need to find ways to stand out amidst increasing competition.Intent Data Isn't a Silver Bullet: Many companies fall victim to “intent hangovers”—placing too much faith in intent platforms as a standalone solution without building strategy or alignment first.Tools Are Not the Starting Point: Businesses should focus on strategy and human connection before investing in costly tools they might not fully utilize.Quotes"The best marketers are sellers at heart, and the best sellers are masterful storytellers."Best Moments (03:25) – Jacek's Career Beginnings : Reflecting on how enterprise sales in the early 2000s laid the foundation for his passion for ABM.(09:00) – Enterprise Sales Meets AI : Jacek highlights moments when human storytelling intersected with cutting-edge digital tools.(15:45) – Tips for Aligning Sales and Marketing : Practical advice on simplifying strategies and focusing on shared metrics like pipeline and bookings to unite teams.(26:48) – The "Intent Hangover" Phenomenon: Jacek's critical analysis of businesses that over-invest in intent data without a coherent strategy.(33:20) – What's Next for AI in ABM? : A candid discussion about how AI will expand capabilities for teams while creating new challenges in a saturated market.Tech RecommendationsChatGPTResource RecommendationsBooks:The 22 Immutable Laws of Marketing by David Drummond Obviously Awesome by April Dunford: How to Nail Product Positioning so Customers Get It, Buy It, Love ItTrump: The Art of the Deal by Donald J. TrumpMovie: Glengarry Glen RossPodcasts:All-In PodcastInvest like the BestAbout the GuestJacek Materna is a 3x founder and seasoned technology executive who specializes in scaling growth-stage companies. With a track record of successful exits and deep experience in B2B SaaS, security, fintech, and edtech, Jacek brings a practical, no-fluff perspective on what it takes to drive real business outcomes.He's led global teams, launched products that generate tens of millions in ARR, and helped companies—from first-time founder startups to PE-backed platforms—unlock margin expansion, go-to-market velocity, and lasting cultural alignment. His leadership experience spans roles as CEO, COO, and CTO, with responsibilities across product strategy, corporate development, P&L oversight, and M&A.Jacek currently serves as CEO of Full Circle Insights and is passionate about helping organizations turn complexity into clarity. Whether he's advising boards, restructuring teams, or speaking on stage, his mission is always the same: drive value, move fast, and scale smart.Website: https://www.fullcircleinsights.com/Connect with Jacek.
Points of Interest1:02 – 1:38 – Intro: Marcel introduces the session as a condensed version of his All-in Agency Summit talk, aimed at equipping agencies with the key levers to diagnose and improve profitability.3:05 – 3:18 – 80/20 Profitability Focus: The goal is to give agencies 20% of the knowledge that provides 80% of the insight needed to take control of profitability, regardless of market conditions.4:28 – 6:27 – The Growth Trap Cycle: Agencies often get stuck in a cycle of hiring during growth, losing profitability, scaling again, and repeatedly encountering the same financial challenges at larger scales.6:42 – 7:01 – Identifying the Real Problem: Founders are urged to identify whether their agency's issue is inefficient delivery (indigestion) or lack of revenue (starvation) to avoid insolvency.9:01 – 10:06 – Financial Metrics Foundation: Understanding core financial metrics—especially agency gross income (AGI)—is essential to making better business decisions beyond tax reporting.14:24 – 18:05 – Delivery Margin as the Core Metric: Agencies should aim for delivery costs to stay under 50% of AGI, enabling better spending on overhead and stronger profitability.21:44 – 26:44 – Lever 1: Average Cost Per Hour: Lowering the average cost of labor through delegation and improved processes helps reduce delivery costs and increase profitability.28:03 – 31:55 – Lever 2: Average Billable Rate (ABR): Maximizing revenue per hour of delivery time, regardless of billing model, improves margins—either by pricing higher or working more efficiently.34:17 – 38:24 – Lever 3: Utilization Rate: Utilization measures how much team capacity is spent on client work; improving it by selling more work or adjusting staff size directly affects profitability.42:01 – 44:45 – Utilization Benchmarks: Weekly and annual utilization targets vary by role; producers should aim for 75%+ weekly, and teams should average 50–65% annually including all roles.45:27 – 49:26 – Impact of Levers on Profit: A case study illustrates how modest gains in utilization and ABR can shift profit margins from 10% to 40%, increasing valuation by up to 500% without hiring or cutting overhead.Show NotesAll-in Agency SummitChris Dubois & Dynamic Agency OSFree Agency Profit ToolkitFree access to our Model PlatformParakeeto Foundations CourseLove the PodcastLeave us a review here.
Alexander Ribbink is founder van Keen Venture Partners, dat onder andere investeert in defensie. Momenteel haalt Keen 125 miljoen op om te investeren in defensie startups en scale-ups.In 2020 stond Alex met €100 miljoen in de Quote. In deze aflevering van Groeivoer krijg je een kijkje in het hoofd van Alexander.
Fourty two is the answer to life - but it's also the number of points of wisdom justly dispensed by games industry veteran Paul Kilduff-Taylor - mastermind behind Developer/Publisher/Operator - Mode 7 Games. Paul wrote the list of "42 Essential Game Dev Tips That Are Immutably Correct and Must Never Be Disputed by Anyone Ever At Any Time!" and we unpack some of these and try to figure out why Paul is a very wise man. Because he is. (sorry about Shams audio - its fixed in the next episode!) Check out the original blog post here https://modecollapse.substack.com/p/42-essential-game-dev-tips-that-are And more info on Mode 7 Games: https://www.mode7.games/
In dieser Folge gebe ich Buchempfehlungen für Fortgeschrittene – abseits der üblichen Klassiker.Show Notes:>> No Zero Days | Buch für Ingenieure:nozerodays.de>> IntraMBA | Mentoring für Ingenieure:intra.mba>> Mentornotes: mentorwerk.de/mentornotes>> Tim Schmaddebeck auf LinkedIn: Hier klicken>> Buchempfehlungen: mentorwerk.de/buecherStichworte zur Folge:Bücher für Geschäftsführer, CEO Bücher, Leadership Bücher, Unternehmer Bücher, Business Books, CEO Within, The Motive, Traction, Buy Back Your Time, It Doesn't Have to Be Crazy at Work, Never Enough, The 22 Immutable Laws of Marketing, Führung lernen, Leadership Tipps, Business Strategie, High-Performance Team, Zeitmanagement für Unternehmer, Unternehmensführung, Visionär und Integrator, EOS System, Delegieren lernen, Effektive Meetings, Marketing Prinzipien, Produktivität steigern, Stressfreies Arbeiten, Unternehmer Mindset, Startup Books, Business Growth, Führungskompetenzen, Erfolgreiche Geschäftsführung, CEO Mindset
Speaker Mastermind Community: Click here to find out more about the Paid to Speak Accelerator Community (aka Mastermind Community) and to put your name on our Waiting List. Show Notes: 11 Things Great Speakers Do Differently #5 - Great At Business Great speakers know the difference between B2C and B2B marketing and selling: B2C — Business to Customer B2B — Business to Business IMPORTANT: Speaking is a B2B Business 3 Recommended B2B Business Books You Likely Never Heard Of: 22 Immutable Laws of Marketing by Al Ries and Jack Trout Opening Close Doors by C Weylman The Thought Leaders Practice by Matt Church Review: Here Are The Tips We've Covered So Far Episode 109 - Speak WITH Your Audience (Not AT Your Audience) Episode 110 - Bring Your Audience Into Your Stories Episode 111 - Create Experiences Episode 112 - Step Into Your Character Episode Resources 9 Ways to Get Paid as a Speaker (FREE Resource) 5 Keys to Create a Speech That Pays (FREE Resource) Got questions? Submit them here Thank You for Listening! If you enjoyed this episode, please leave us a rating and review on iTunes. Also, share it by using the social media buttons at the top or bottom of this post. Until next time, continue to move from #DREAMtoDO as a speaker.
For all your health and safety needs, visit us at our website safetywars.com, contact us at Jim@safetywars.com or 845-269-5772.We have a regular broadcast on Safety FM, listen to us on your favorite Podcast platform and video network as Safety Wars.Tune into Safety Wars on your favorite podcast and video network for this and other safety stories. visit us at safetywars.com. like and share us on social media. If we run overtime our preferred network for video is Rumble :https://rumble.com/user/SafetyWars and you can see us there. Hour 2 will be uploaded to the regular podcast network.ALL MUSIC IS EITHER ROYALTY FREE, OPEN SOURCE OR WE OWN IT.
In this episode of Mostly Marketing with Matt Wilson, Matt is joined by John Costanza, Director of Programmatic at Silverback Advertising for a conversation that explores everything from food and drink etiquette at restaurants to the “Law of Focus” in marketing, based on The 22 Immutable Laws of Marketing. Along the way, they critique cheesy dealership ads, share personal anecdotes (including a Great Dane wreaking havoc on Christmas lights), and lay down some controversial coffee drinking rules. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.
Since the dawn of time mankind has marveled at how the Universe and everything that has been revealed to us works in perfect harmony according to specific immutable laws set in place by God . . . https://www.wordsfortheday.com/2024/11/immutable-law/
In this episode of Sales and Cigars, Walter Crosby sits down with Gunter Wessels, Founder of LiquidSMARTS, to delve into the world of elite sales performance. Gunter shares his journey from academia to the trenches of B2B sales, providing a deep dive into the attributes that distinguish top-performing sales professionals. Episode Highlights: Gunter's favorite books that shaped his sales approach, including The 22 Immutable Laws of Marketing and Positioning by Al Ries. The intersection of marketing and sales, and how a Venn diagram approach can bridge gaps between these functions. The "Three C's" that Gunter believes are harming America: Crocs, Communists, and Kardashians, and their deeper implications on personal and professional presentation. Essential attributes of elite salespeople, from working smart to overcoming obstacles and maintaining personal credibility. The importance of curiosity, skepticism, and empathy in driving successful sales interactions. Gunter's upcoming book, Turning Fear into Fuel, which explores how to harness deep-seated fears to drive success. Grab a cigar, mix your favorite cocktail, and get ready for an episode filled with valuable insights and actionable advice. Connect with Gunter Wessels: Email: gunter@liquidsmarts.com LinkedIn:https://www.linkedin.com/in/gunterwessels/ Website: www.liquidsmarts.com Get Walter Crosby's new book, "Scale Your Sales: Avoid the 7 Critical Mistakes CEOs Make": https://helixsalesdevelopment.com/scale-your-sales Tired Of Watching Your Team Misfire When It Comes To Sales Hires? Unleash the secrets to sales hiring success for just $97! Sign up for the next Sales Hiring Secrets here: https://events.helixsalesdevelopment.com Connect with Walter Crosby: Email: walter@helixsalesdevelopment.com LinkedIn: Walter Crosby Website: https://helixsalesdevelopment.com/ Calendly: Schedule a Call Produced by titanmediaworx.com #SalesAndCigars #SalesStrategy #MarketingVsSales #EliteSales #B2BSales #GunterWessels #WalterCrosby #LiquidSMARTS #TurningFearIntoFuel
In this episode we discuss a couple of weeks when our Slack went silent, a slow grind to launch on iOS, and talk about the word we want Metacast to be known for.Get Metacast podcast app for Android and iOS at https://metacast.app.Join the r/metacastapp subreddit.Segments[02:12] Confessions of a lonely founder[07:12] iOS and Flutter woes[18:33] The Wizard of Oz feature for OPML import[23:30] What is the word you want to be known for?[29:38] Podcast and book recommendationsShow notesPodcasts596: A New Foundation for Progress - Accidental Tech Podcast300: The Aftermath - Under the RadarI like to Read My Podcasts - Comfort ZoneBooksThe Storyteller by Dave GrohlThe 22 Immutable Laws of Branding by Al Ries & Laura RiesNight Watch: Book One by Sergei LukyanenkoGet in touch
Life is short and it is precious, why the fuck are you going to stay the same for an algorithm? In this episode we are diving into the 7 immutable laws to blow up your tatty biz. I just got back from a tattoo convention l last week, which means I was reminded of the truths that helped my biz (and my client's biz's) grow! What I love being in community, and especially in places like conventions is that they always shine a light on what people are truly desiring from me and my space…so let's dive in. —- Join us in the ARC: The ARC experience is for the spiritual tattoo artist and creative entrepreneur who is looking to find support, fall into unapologetic self-expression, find their confidence bloom, and prioritize spiritual and mental health. https://www.theedgeink.com/alignandrise FREE Seminar at Literary Ink: Iconic: Leverage IG to convert Strangers into Clients You don't need a big following, you just need to build a movement. I'll show you how. July 14th at 9AM https://literaryink.co/ — Follow the Podcast on IG! https://www.instagram.com/themindofreese/ Follow me on Instagram: https://www.instagram.com/theartofreese/ Follow me on YouTube: https://www.youtube.com/channel/UClRdVuF9wXIAaEXp-RrVaHA
Although many of our episodes are urgent "do this now" type content to keep you on the front edge of this Marketing life, we also have episodes packed with timeless and true, evergreen content. To celebrate 200 episodes, we picked five such clips that you may have missed that we believe you will love to hear (and need to hear). You Will Hear, Ezra Firestone on How To Stop Overworking Molly Pittman and Kurt Elster on What Marketers Get Wrong With Storytelling John Grimshaw sharing one of his 8 Immutable Laws for Email Marketing Pepijn Hufen on where he would begin if he were starting over Gabby Bernstein and Molly Pittman on Overcoming Imposter Syndrome FULL EPISODE LINKS Clip 1: Episode 148 https://smartmarketer.com/how-to-stop-over-working-and-why-with-ezra-firestone/ Clip 2: Episode 132, https://smartmarketer.com/is-it-the-market-or-is-it-your-marketing-with-kurt-elster-and-molly-pittman/ Clip 3: Episode 143, https://smartmarketer.com/the-8-immutable-laws-of-email-marketing-with-john-grimshaw-2/ Clip 4: Episode 166, https://smartmarketer.com/a-solid-strategy-for-your-first-1000-in-facebook-ads/ Clip 5: Episode 120, https://smartmarketer.com/whats-holding-you-back-as-a-digital-entrepreneur-special-episode-with-gabby-bernstein/ TIME STAMPS "If you're an entrepreneur, your career is a relationship. Your business is your relationship. It's a very intimate relationship. That relationship is revealing to you the unresolved parts of your shadow side that need to be". Gabby Bernstein 01:16 Thank you for your support. Here's what's coming up. 04:12 Ezra Firestone: How To Stop Overworking 07:26 Molly Pittman and Kurt Elster on Storytelling: Have you Learned the Basics yet? 13:10 John Grimshaw on How to Make Your Emails Stand Out in the Inbox. 20:24 Pepijn Hufen on A Strategy For Your First $1k As An Entrepreneur 27:21 Gabby Bernstein and Molly Pittman on How Personal Growth Allows You To Succeed 33:04 A Gentle Nudge From John Grimshaw YOUR ENGAGEMENT MATTERS Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that! If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) And Follow and Subscribe wherever you listen to podcasts! Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
Episode 576: Shaan Puri ( https://twitter.com/ShaanVP ) sits down with Tim Ferriss ( https://twitter.com/tferriss ) to talk about his latest lifestyle experiments and how to spend a perfect 24-hours. Want to see Sam and Shaan's smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5 — Show Notes: (0:00) Tim's "What's next?" framework (7:22) Creativity gyms + why money doesn't buy happiness (12:11) Book Recommendation: The New Toughness Training for Sports (15:51) Tim Ferriss's perfectly optimized day (23:06) The art of podcasting (32:03) From selling supplements to published author (38:42) Law of Category (42:23) Barbell strategy for Youtube (54:12) What would it look like if it was easy? (56:14) What is Tim's unfair advantage? (59:47) What silly story are we telling ourselves? (1:02:23) Stories about Naval — Links: • Tim's blog - https://tim.blog/ • Tim's books - https://tim.blog/tim-ferriss-books/ • “The New Toughness Training for Sports” - https://tinyurl.com/nhh6m4px • “The 22 Immutable Laws of Marketing” - https://tinyurl.com/2bmz43ve • 1,000 True Fans - https://kk.org/thetechnium/1000-true-fans/ • Blue Ocean Strategy - https://tinyurl.com/5739vvry — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • #218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
Pastor Parsley continues his Orthodoxy series, shining the light of Gospel truth on the seemingly opposite extremes of law and grace. He points to the prodigal son as an example of many in today's “me, me” culture and reminds us that only when we learn to love the Cross can we submit to His divine purpose for our lives.
I'm Josh Cooperman and this is Convo By Design. Today, we are heading back to Texas. If you are new to the show, I love Texas. I have family there. I lived in Dallas for 9 years. For many years, I had a spin-ff of the podcast called Lone Star House of Design. Texas is not one of the design fly-overs. It has been for a long time, but the pandemic launched a movement that has since gone parabolic. Today, you are going to hear from Katie Davis, founder of her eponymous firm in Houston. But that is only the tip of the proverbial iceberg. Katie is one of those designers who took the longest route possible to interior design. And I love this so much because I love hearing the story behind and through the journey. Katie started out as an attorney. A working attorney meaning she went to law school, passed the Bar Exam. Launched Katie Davis Design in 2018 and now, you are going to hear the rest of the story as well as a guided tour through some of her projects. Love this and we are going to get to it, right after this. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. ThermaSol - Redefining the modern shower experience. Without steam, it's just a bathroom. Design Hardware - A stunning and vast collection of jewelry for the home! - Where service meets excellence TimberTech - Real wood beauty without the upkeep Thank you Katie for your time, talent and willingness to share. I love these conversations. I love sharing them with you. Please continue to email me with your guest and show suggestions. Convo by design@outlook.com and reach out via Instagram, @ConvoXDesign with an “X”. Thank you to Convo By Design partner sponsors, ThermaSol, TimberTech, Pacific Sales and Design Hardware. For more information about and links to these incredible companies and to learn more about their products, please check the show notes. For more stories like these from the design community, please make sure you are subscribing to the podcast, so you receive new episodes automatically when they are published. That way, you never miss an episode. Convo By Design is available everywhere you find your favorite podcasts. Thanks for listening, until next week, be well and take today first. -Convo By Design
Chapter 1 What's Marketing Warfare Book by Jack Trout"Marketing Warfare" is a book written by Jack Trout and Al Ries in 1986. It outlines marketing strategies and tactics that can be used to gain a competitive advantage in the marketplace. The book draws parallels between military warfare and marketing, and provides insights on how companies can effectively position themselves in the market to outmaneuver their competitors. It emphasizes the importance of focusing on the competition, defining a unique positioning, and exploiting weaknesses in the market to gain market share.Chapter 2 Is Marketing Warfare Book A Good Book"Marketing Warfare" by Jack Trout is often considered a classic in the field of marketing strategy. The book focuses on the concept of applying military strategies to marketing and competing in the marketplace. It offers valuable insights and strategies for businesses looking to gain a competitive advantage. Many readers find the book to be informative and thought-provoking. If you are interested in marketing strategy, competitive positioning, and business competition, then "Marketing Warfare" could be a good book for you.Chapter 3 Marketing Warfare Book by Jack Trout Summary"Marketing Warfare" by Jack Trout and Al Ries is a classic marketing book that outlines strategies for companies to gain a competitive advantage in the marketplace. The book is based on the principles of military strategy and offers insights on how companies can outmaneuver their competitors.Key points discussed in the book include:1. The importance of focusing on the competition: Trout and Ries argue that companies should always be aware of what their competitors are doing and develop strategies to differentiate themselves in the market.2. Positioning: The authors emphasize the importance of positioning a company in the minds of consumers. They argue that companies should strive to occupy a unique position in the marketplace that sets them apart from competitors.3. Offensive and defensive strategies: Trout and Ries outline various offensive and defensive strategies that companies can use to gain a competitive advantage. These include being the first mover in a market, attacking a competitor's weaknesses, and defending against attacks from competitors.4. The importance of leadership: The authors stress the role of leadership in marketing warfare and argue that companies need strong leadership to succeed in the marketplace.Overall, "Marketing Warfare" provides valuable insights for companies looking to gain a competitive advantage in the marketplace. The book is a useful resource for marketers and business leaders looking to develop effective marketing strategies. Chapter 4 Marketing Warfare Book AuthorJack Trout is a renowned marketing strategist and author who released the book "Marketing Warfare" in 1986. The book introduces the concept of marketing strategies based on military tactics, emphasizing the importance of focus, differentiation, and positioning in the competitive marketplace.In addition to "Marketing Warfare," Jack Trout has written several other books on marketing and branding, including "Positioning: The Battle for Your Mind" (co-authored with Al Ries), "Differentiate or Die: Survival in Our Era of Killer Competition," and "The 22 Immutable Laws of Marketing" (also co-authored with Al Ries).Among all of his books, "Positioning: The Battle for Your Mind" is considered one of the best in terms of editions and impact on the field of marketing. This book, first published in 1981, explores the concept of positioning a company, product, or service in the minds of consumers to create a distinct and favorable image. It has...
Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and special guest, Jessie Suggs! Together, they discuss the importance of appointment to sale ratio and Kevin lays out the three parts he believes it's made up of. They talk about finding inspiration in unusual places like children's pop-up books and dive into digital advertising hot takes!Story Time (01:23)Jessie reflects on her recent trip to Garman Homes.Kevin reassures everyone that no, no one has put Kevin in a corner at IBS.Beth shares an example of pulling inspiration from unexpected places like “The Color Monster”The News (24:28)Hot Takes Digital Advertising Edition: What's Overrated For 2024 (https://campaignsandelections.com)In rocky digital advertising landscape, advertisers reconsider direct mail (https://digiday.com)US Consumer Confidence Climbs to Highest Since End of 2021 (https://www.msn.com)32% of Homes for Sale in the Fourth Quarter Were Newly Built—Just Shy of the Record High (https://www.redfin.com)Experience the future of home tours with Zillow Immerse on Apple Vision Pro (https://zillow.mediaroom.com/2024-02-01-Experience-the-future-of-home-tours-with-Zillow-Immerse-on-Apple-Vision-Pro)Things We Love Things We Hate (52:50)Jessie's favorite is girl scout thin mints!Beth and her husband are both enjoying “Switch” Chip & Dan Heath.Kevin's favorite “The 22 Immutable Laws of Branding” by Al & Laura Ries as well as the Miyoo Mini.Market Proof Marketing · Ep 324: Inspiration in Unusual Places Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 324: Inspiration in Unusual Places appeared first on Online Sales and Marketing for Home Builders - DYC.
How did a Hollywood makeup artist create a globally recognized beauty brand that has sold over 100 million units? Join us to hear the incredible true story of Rea Ann Silva, founder of Beauty Blender. Rea Ann shares the origin of her world-changing makeup sponge, which started as a solution to a unique on-set makeup problem. Rea Ann also details the challenges and triumphs of creating and marketing a product that was initially perceived as just a simple sponge, highlighting her persistence, innovation, and the strategic decisions that led to Beauty Blender's massive success. Guest Bio and Links: Rea Ann Silva is the creator and CEO of the Beauty Blender makeup application sponge. Silva created the sponge while working as a make-up artist for the Girlfriends television series. In 2019, her company's sales were expected to reach $215 million. Listeners can learn more about Beauty Blender at https://beautyblender.com/, on IG @reaannsilva and @beautyblender Resources: Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com Beauty Blender The 22 Immutable Laws of Branding Show Notes: [0:00] Introduction [0:45] Welcome back! Jordan introduces our guest, Rea Ann Silva to our listeners [1:00] Rea Ann gives a brief introduction and background of what lead to Beauty Blender [5:45] “I didn't invent the sponge. I just made it better for what the times needed.” [11:00] Searching for a manufacturer and Rea Ann's aha moment [17:00] Makeup artists are really good voyeurs [21:45] Confidence vs. arrogance [23:00] Scaling production and early sales [27:00] Question: Why the name Beauty Blender? [29:00] Rea Ann speaks on her brand aesthetic [31:00] "Beauty Blender created a category. It was the first of its kind." [39:00] Financing Beauty Blending [43:00] “What's the risk IF I try?” [46:40] Question: What was the toughest thing that you experienced in taking this product to market and making it what it is now? [47:00] Partnerships and severing ties in business [53:30] Question: Who was the first person that you hired successfully? And what did you have them doing? [54:00] Finding Catherine Bailey [59:00] Question: What are some of the decisions you have made that you are learning from now that you're running a whole business? [1:04:00] “Catastrophes are a great teacher.” [1:08:30] Future 2024 plans for Beauty Blender Connect with Us: Instagram - The Millionaire Hairstylist - Cash Lawless - Jordan Drake Email - hello@themillionairehairstylist.com
"It's a battle of perception." Today, Brandon (@kingketo) explores the power of perception in marketing, discussing key laws from "The 22 Immutable Laws of Marketing." He shares compelling examples from politics and business, and insights into the importance of perception.Welcome to the Victory Talk Podcast hosted by Brandon Carter. Uncover the strategies for financial growth, physical strength, and a winning mindset as Brandon shares his multi-seven-figure business experience and brings in millionaire friends to drop their knowledge. No fluff, no sponsors, just raw advice. Get ready to seize victory and enjoy the show!Timestamps:(0:47) - The power of perception in marketing(1:56) - Donald Trump's marketing strategy(5:15) - Perception of Apple computers(7:23) - The law of opposite in marketing(8:26) - The law of candor in marketing(9:07) - The law of line extension in marketing
Welcome to the "World's Okayest Entrepreneur," the podcast for the okay entrepreneur who doesn't have an MBA and is just figuring it out as they go.And we don't have MBA's either! But do you know who does? Ben Meer. We came across a post of his on social media about his 6 month MBA plan by reading 12 books. Ben Meer does actually have his MBA from Cornell University and is a consultant for a lot of large companies. So we decided we'd take on this reading challenge and invite you all along on the journey. Here is the book list below:The Book List:I Will Teach you to Be Rich | Ramit SethiFinancial Intelligence | Joe Knight, John Case, and Karen BermanZero to One | Blake Masters and Peter ThielThe Lean Startup | Eric Ries The Goal | Eliyahu M. Goldratt & Jeff CoxThe 22 Immutable Laws of Marketing | Al Ries and Jack TroutThinking in Systems | Donella MeadowsNever Split the Difference | Chris VossSteal The Show | Michael PortHow to Be a Power Connector | Judy RobinettTeam of Teams | General Stanley McChrystal, Tantum Collins, David Silverman, Chris FussellThe Almanak of Naval Ravikant | Eric JorgensonBONUS:Who Not...
If you're feeling frustrated with your current sales process, constantly hitting roadblocks, and struggling to achieve your growth targets, then you are not alone. Instead of seeing the scalable business growth you desire, you are pouring resources into outdated tactics, hoping for results that never materialise. It's time to break free from the cycle of inefficiency and disappointment and take control of your sales process. With the right strategies in place, you can transform your approach and achieve the improved efficiency and scalable business growth you've been striving for.To talk about this, we've invited back on the show no other than Justin Roff-Mars, a renowned figure in sales process engineering and a dear friend. In this episode, Justin emphasises the critical need for optimising sales processes to drive efficient business growth. He challenges the common misconception that solely doubling the size of the sales organisation results in doubling revenue, highlighting the importance of understanding the underlying reasons for growth. Justin's insights on the misconception of account management, the significance of loose coupling between sales and operations, and his practical examples provide valuable guidance for businesses aiming to enhance their sales and operations processes. This conversation offers in-depth insights and practical strategies for sales executives and managers who seek to optimise their sales processes, improve efficiency, and achieve scalable business growth. Download and listen to learn more. On today's podcast: Engineer your sales process for maximum efficiency and growth.Optimise front-of-house operations to drive sales success.Understand key business growth factors to propel your sales.Embrace the importance of loose coupling in sales strategies.Continuously learn for ongoing sales improvement and succes. Follow Justin Roff-Marsh:WebsiteLinkedInSales Process EngineeringThe MachineBook recommendations: The 22 Immutable Laws of MarketingCrossing the ChasmInside The TornadoZero to OneEnjoyed the show?
Please enjoy this BEST OF episode from April 11th, 2023 - Show Notes: Ever wonder why some people just seem luckier than others? Well, around these parts, we don't traffic in luck. We traffic in process. This week on the Further Faster Podcast, I am teaching about The Power of Magnetism, and how you can use it to create something even better and more reliable than luck in your life. Listen as I share the first three of The 21 Immutable Laws of Magnetism, and how you can harness and make them work for YOU! Recorded Live from Angel Fenix Productions Studios: AngelFenix.com Show Sponsors: The Neuroencoding Institute - Neuroencoding.com Resource Links: JosephMcClendon.com Instagram.com/IAmJosephMcClendon AngelFenix.com ***License to use music contained in this program was issued by ASCAP (License #: 400009234) and BMI (License #: 60993608) for use by Fenix Media, Sparks, NV.
It's not always sunshine and roses… On this episode of DWTB, AJ Harper and Mike Michalowicz discuss the challenges and lessons learned from their least successful book, Surge. How could this book tank, after the astronomical success of Profit First? (Hint: you'll find out!) You'll also hear about the mindset shifts they both had to make to keep working together because this episode details their never-before-spoken-about partnership break.(Spoiler alert: they got the band back together.)The failure of Surge reinforced for AJ and Mike that they must stick to their rules, or as AJ calls them, their Immutable Laws when writing transformational nonfiction. Listen to the episode to learn what some of those rules are!Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you'd like to support this show, rate, subscribe and leave a review on your podcast app.Other Books Mentioned:Profit First for eCommerce, by Cyndi Thomason: https://a.co/d/ca188rmMotherhood, Apple Pie and All that Happy Horseshit, by Cyndi Thomason: https://a.co/d/dxqaB6KThe War of Art, by Stephen Pressfield: https://a.co/d/bmeqF4bConnect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comMike Michalowicz:Profit First: https://mikemichalowicz.com/profit-first/Toilet-Paper Entrepreneur: https://mikemichalowicz.com/the-toilet-paper-entrepreneur/All In: https://mikemichalowicz.com/all-in/Surge: https://mikemichalowicz.com/surge/Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/Get Different: https://mikemichalowicz.com/get-different/Fix This Next: https://mikemichalowicz.com/fix-this-next-book/Clockwork: https://mikemichalowicz.com/clockwork/Mike Michalowicz resources: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
As the first episode in this 4X4 series, I will explore a provocative point of view from Harrison Owen, one he has termed the Four Immutable Laws of Spirit. As you listen I'm sure it will stir up some further contemplation about and exploration of the truth—or not—of these four ideas. Find Dr. Steven Farmer on Facebook Find books and oracle card decks from Dr. Steven Farmer and other MindBodySpirit.fm podcast hosts in the online store Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of "Build Your Tribe Podcast, Chalene Johnson shares in a specific order her must-read booklist for both new and seasoned entrepreneurs. From mastering the art of taking risks with "The Magic of Thinking Big" to refining your leadership communication with John Maxwell's insights, and exploring Tim Ferriss's revolutionary ideas on work-life balance in "The Four Hour Workweek." Navigate the challenges of team dynamics with Patrick Lencioni, adopt Dan Kennedy's straightforward management tactics, and delve deep into game-changing marketing strategies from Donald Miller to Alex Hormozi. Whether you're scaling your venture or just starting out, harness the power of these influential reads to skyrocket your success. Watch this episode on YouTube!! Ringo Water Bottle List of Books: The Magic of Thinking Big by David J. Schwartz Ready Fire Aim by Michael Masterson The Four Hour Workweek by Tim Ferriss Good Leaders Ask Great Questions by John Maxwell The Five Dysfunctions of Teams by Patrick Lencioni The Table Podcast The No BS Ruthless Management of People and Profits by Dan S. Kennedy 22 Immutable Laws of Marketing by Al Ties & Jack Trout Expert Secrets by Russell Brunson Marketing Made Simple by Donald Miller $100 Million Dollar Offers by Alex Hormozi To get the exclusive offer for my listeners go to magbreakthrough.com/BYT and enter code BYT to get 10% off any order Check out InstaClubHub!! For Just $7!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) Go to InstaClubHub.com/Trial We would love to hear from you! Leave your questions or messages for Chalene and Brock RIGHT HERE Join me on Patreon 7 Days for FREE!! THE ULTIMATE show for Lifers who want insider-girlfriend-relatable content. In other words, lots more tea! Go to http://chalene.com/more Sign Up For MY WEEKLY NEWSLETTER Subscribe to The Chalene Show!! Links you may want to check out: Check out Bret's ALL NEW Course Money Matters 101 at Chalene.com/moneymatters Check out MarketingImpactAcademy.com Join our awesome PodSquad on Facebook here! Be sure to check out the Push Journals and Notebooks!! Go to PushJournal.com Leave Chalene or Brock a question or message RIGHT HERE Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene
Show Notes: Whether you say them out loud or just speak them to yourself in your mind, your words matter They carry an energy that can either attract or repel what you want. That profound truth is one of The 21 Immutable Laws of Magnetism that we talked about in a previous episode. This week on the Further Faster podcast we're diving deeper into the second of these laws, The Law of Sound, and how you can combine it with a simple daily practice that will support you in magnetizing anything you want into your life! Recorded Live from Angel Fenix Productions Studios: AngelFenix.com Show Sponsors: The Neuroencoding Institute - Neuroencoding.com Resource Links: JosephMcClendon.com Instagram.com/IAmJosephMcClendon AngelFenix.com ***License to use music contained in this program was issued by ASCAP (License #: 400009234) and BMI (License #: 60993608) for use by Fenix Media, Sparks, NV.
Show Notes: Whether you say them out loud or just speak them to yourself in your mind, your words matter They carry an energy that can either attract or repel what you want. That profound truth is one of The 21 Immutable Laws of Magnetism that we talked about in a previous episode. This week on the Further Faster podcast we're diving deeper into the second of these laws, The Law of Sound, and how you can combine it with a simple daily practice that will support you in magnetizing anything you want into your life! Recorded Live from Angel Fenix Productions Studios: AngelFenix.com Show Sponsors: The Neuroencoding Institute - Neuroencoding.com Resource Links: JosephMcClendon.com Instagram.com/IAmJosephMcClendon AngelFenix.com ***License to use music contained in this program was issued by ASCAP (License #: 400009234) and BMI (License #: 60993608) for use by Fenix Media, Sparks, NV.
In this episode of the Align podcast, Laird Hamilton talks to us about surfing, and the ways we should embrace chaos on a daily basis. We dive deep into his childhood in Hawaii and his affinity for surfing at a young age. We also explore his secrets for longevity, and how he maintains health and fitness at fifty-nine years old. We cover some of the habits everyone should build in order to live a more emotionally, spiritually, and physically balanced lifestyle. Laird Hamilton is known as the guiding genius of crossover board sports and is largely considered the primary influence behind many surfing innovations, including tow-in surfing, stand-up paddle boarding, and hydrofoil boarding. Surfer Magazine has labelled Laird as, “the sport's most complete surfer, displaying almost unnerving expertise in a multitude of disciplines, and flat out surfing's biggest, boldest, bravest, and the best big wave surfer in the world today, bar none.” Thank you to our sponsors: Lifeforce: Start your membership today and receive $250 off at mylifeforce.com/align, and get 15% off addition purchases with code ALIGN Bon Charge: Go to boncharge.com/ALIGN and use coupon code ALIGN15 to save 15% AMP: To start the FREE TRIAL of the Align Method Program, head to https://www.alignpodcast.com/amp
In Accordance with Immutable Laws.
On today's episode, Rich sits down for a conversation with Jonathan Yoo and Dustin Rosenberg of Convoy Home Loans. They do a deep dive into what's going on in the market and the current interest rate environment. They discuss unemployment numbers & large company layoffs, tips for investors looking to get a DSCR loan, and some insight on how to make your appraisal process go smoothly. They also talk about different lending options for ADU's, Rich's “3 Immutable Laws of Real Estate Investing”, and where they predict things will settle down in Q3 & Q4.Dustin and Jonathan are the owners of Convoy Home Loans, the #5 ranked broker for Non Qm in the nation and #6 overall volume broker in the nation. When they started Convoy, they made it a purpose to have programs that catered to investors and clients of higher net worth. They grew their brokerage in the last 2.5 years and have funded over $1 billion in loans as a team. Dustin and Jonathan are the company's owners but also the top producers. Their goal this year is to expand the company further and take advantage of the slower market by capturing as much market share as possible. They're passionate about helping investors grow their portfolios using creative financing options.Connect with Jonathan & Dustin on Instagram: @convoy_homeloans --Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more. Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call. Interested in STR/Boutique Hotel Management? Visit www.excelsiorstays.com/management to book a free call.
Show Notes: Whether you say them out loud or just speak them to yourself in your mind, your words matter They carry an energy that can either attract or repel what you want. That profound truth is one of The 21 Immutable Laws of Magnetism that we talked about in a previous episode. This week on the Further Faster podcast we're diving deeper into the second of these laws, The Law of Sound, and how you can combine it with a simple daily practice that will support you in magnetizing anything you want into your life! Recorded Live from Angel Fenix Productions Studios: AngelFenix.com Show Sponsors: The Neuroencoding Institute - Neuroencoding.com Resource Links: JosephMcClendon.com Instagram.com/IAmJosephMcClendon AngelFenix.com ***License to use music contained in this program was issued by ASCAP (License #: 400009234) and BMI (License #: 60993608) for use by Fenix Media, Sparks, NV.
Josef Tětek joins me to discuss the relationship between the Austrian School of Economics with Bitcoin, the impact of time preference, and the non-state properties of Bitcoin. Josef Tětekis an author and a podcaster. He works as a Bitcoin Analyst at SatoshiLabs. // GUEST // Twitter: https://twitter.com/SatsJoseph Articles: https://bitcoinmagazine.com/authors/josef-tětek Podcast: http://stackuj.cz/// SPONSORS // In Wolf's Clothing: https://wolfnyc.com/Gold Investment Letter: https://www.goldinvestmentletter.com/ iCoin Hardware Wallet (use discount code BITCOIN23): https://www.icointechnology.com/ Wasabi Wallet: https://wasabiwallet.io/ Casa (use discount code BREEDLOVE): https://keys.casa/ Bitcoin Apparel (use discount code BREEDLOVE): https://thebitcoinclothingcompany.com/ Feel Free Tonics (use discount code BREEDLOVE): https://botanictonics.com Carnivore Bar (use discount code BREEDLOVE): https://carnivorebar.com/ // OUTLINE // 00:00 - Coming up 00:51 - Intro 02:24 - Helping Lightning Startups with In Wolf's Clothing 03:10 - Introducing Josef Tětek 03:30 - Quick Background and Path into Bitcoin 04:44 - Orange Pill Moment 05:25 - Relationship of the Austrian School of Economics with Bitcoin 09:35 - No Supercomputer can Replace the Pricing System 12:26 - Distributed Computing vs. Centralized Computing 14:40 - Emergent Pricing vs. Central Planning 17:10 - The Immutable Laws 18:31 - Secure Your Bitcoin Stash with the iCoin Hardware Wallet 19:27 - Maximize Your Profits with Gold Investment Letter 20:24 - Time Preference and its Connection to Money 26:43 - Positive Consequences of Low Time Preference 28:50 - Monetary History: From Gold to Bitcoin 33:48 - Problems of the Gold Standard 35:21 - The Intangibility of Bitcoin 36:02 - A Bitcoin Wallet with Privacy Built-In: Wasabi Wallet 36:54 - Hold Bitcoin in the Most Secure Custody Model with Casa 37:42 - Bitcoin: Separation of Money and State 42:16 - Attributes that Make Bitcoin a Non-State Money 44:01 - Why Bitcoin Only 47:43 - Ten Commandments of Bitcoin 51:04 - How to Find Josef's Work// PODCAST // Podcast Website: https://whatismoneypodcast.com/ Apple Podcast: https://podcasts.apple.com/us/podcast/the-what-is-money-show/id1541404400Spotify: https://open.spotify.com/show/25LPvm8EewBGyfQQ1abIsE? RSS Feed: https://feeds.simplecast.com/MLdpYXYI// SUPPORT THIS CHANNEL // Bitcoin: 3D1gfxKZKMtfWaD1bkwiR6JsDzu6e9bZQ7 Sats via Strike: https://strike.me/breedlove22 Sats via Tippin.me: https://tippin.me/@Breedlove22 Dollars via Paypal: https://www.paypal.com/paypalme/RBreedlove// WRITTEN WORK // Medium: https://breedlove22.medium.com/ Substack: https://breedlove22.substack.com/// SOCIAL // Breedlove Twitter: https://twitter.com/Breedlove22 WiM? Twitter: https://twitter.com/WhatisMoneyShow LinkedIn: https://www.linkedin.com/in/breedlove22Instagram: https://www.instagram.com/breedlove_22 TikTok: https://www.tiktok.com/@breedlove22 All My Current Work: https://vida.page/breedlove22
Welcome back to another episode of "The Secret to Success" podcast. In today's episode, we delve into the art of making yourself stand out in a crowded marketplace. Drawing inspiration from "The 22 Immutable Laws of Marketing" by Al and Laura Ries, we explore key strategies to differentiate yourself from the competition and establish a unique position in the minds of your customers.Here are key points discussed in this episode.1. Create a Distinct Category: - Discuss the importance of creating a category in which you can be the first and foremost player. - Emphasize the need for a category that is supported by a singular word, making it easier for customers to associate your brand with a specific concept.2. Be the Opposite of the Leader: - Highlight the strategy of fighting against the market leader by positioning yourself as their opposite, rather than attempting to be better than them. - Explain how this approach can help you carve out a distinct niche and attract customers who are seeking an alternative to the market leader.3. Avoid Line Extensions: - Share insights from "The 22 Immutable Laws of Marketing" regarding the risks of brand extensions. - Discuss the idea that your brand is not necessarily the one that works, but rather the association with something. - Encourage listeners to focus on building associations and connections that resonate with their target audience.4. Study Customers, Market, and Trends: - Emphasize the importance of conducting thorough research to understand your customers, market dynamics, and emerging trends. - Discuss the concept of finding the "one move" that will have the greatest impact on your brand's success. - Encourage listeners to analyze their customers' needs and preferences, identify gaps in the market, and adapt their strategies accordingly.In a competitive business landscape, it's crucial to make yourself stand out from the crowd. By following the principles outlined in "The 22 Immutable Laws of Marketing," you can create a unique category, position yourself as the opposite of the leader, avoid ineffective brand extensions, and make strategic moves based on customer insights and market trends. Join us next time as we continue to uncover the secrets to success in various aspects of life and business.Here are notes for this class:Day 2Making Yourself Stand Out The 22 Immutable Laws of Marketing by Al and Laura Ries Create a category that you can be first in — and make sure that the category is supported by a singular word. Fight the leader by not being better, but being their opposite. Don't extend your brand through line extension; it rarely works. Plus, your brand is not the one that works, it's the association with something. Study your customers, market and trends to find the “one move” that works.The Law of Leadership – It's better to be first that is it is to be better.The first person to fly across the Atlantic was Charles Lindbergh. Neil Armstrong was the first person to walk on the moon. Roger Bannister was the first person to run the four minute mile.What are the names of the people who accomplished these feats second?Bert Hinkler was the second man to fly across the Atlantic. Buzz Aldrin followed Neil Armstrong onto the moon's surface. John Landy was the second man to run a mile in less than four minutes (only six weeks after Bannister did).While you may have heard of Aldrin, you're most likely not familiar with the names Hinkler and Landy.Similarly, the leading category in any brand is almost always the first brand into the prospect's mind. Hertz with rent-a-cars. IBM with computers. Coca-Cola in cola.After WWII, Heineken was the first imported beer to make a name for itself in America. Decades later, it's still number one. Advil was the first Ibuprofen and is still number one. Time still leads Newsweek. Coke leads PepsiIf you're second in your prospects mind you'll languish with the Buzz Aldrins, John Landys and Bert Hinklers of the world.In spite of the benefits of being first though, most companies tend to wait companies until a market develops and then they jump in.Chapter 1: The Law of Leadership It's better to be first than it is to be better. The basic issue in marketing is not convincing prospects that you have a better product or service. The basic issue in marketing is creating a category you can be first in. It's much easier to get into the mind first than to try to convince someone you have a better product than the one who got there first. The leading brand in any category is almost always the first brand into the prospect's mind. E.g Hertz in rent-a-cars, IBM in computers, Coca-Cola in cola. Not every first is going to be successful. The timing could be an issue — for e.g your first could be too late. Some firsts are also just bad ideas that will never go anywhere. E.g Frosty Paws, the first ice cream for dogs. The law of leadership applies to any product, brand or category. Imagine you didn't know the name of the first college founded in America. You can always make a good guess by substituting leading for first. What's the name of the leading college in US? Most people would say Harvard, and that is indeed the name of the first college founded in America. One reason why the first brand tends to maintain its leadership is that the name often becomes generic. Xerox, the first plain-paper copier became the name for all plain-paper copies. Kleenex. Coke. Scotch tape.The Law of the Category – If you can't be first in a category, set up a new category you can be first in.-Antonio set up a newer category when it comes to business and he is the first in it. Who else do you know that is doing what he is doing?While Bert Hinkler's name is not a household word, I'm sure you know the name of the third person who successfully flew across the Atlantic Ocean. Her name was Amelia Earhart. The first female to fly across the Atlantic.If you can't be first in a category, set up a new category you can be first in.Charles Schwab didn't open a better brokerage firm; he opened up the first discount broker. Lear's isn't the best selling woman's magazine; they're the best selling magazine for mature women. Dell wasn't the biggest computer company; they're the biggest computer company to sell their computers over the phone.Chapter 2: The Law Of The Category If you can't be first in a category, set up a new category you can be first in. Example: What's the name of the third person to fly the Atlantic Ocean solo? You probably don't know. Yet you do. It's Amelia Earhart. But she isn't known for that. She is known as the first woman to do so. IBM was the first in computers. DEC competed by becoming the first in minicomputers. Cray Research came up with the first supercomputer. Today, Cray is an $800 million company. Convex put two and two together and came up with the first mini super-computer. Today Convex is a $200 million company. You can turn an also-ran into a winner by inventing a new category. Commodore was a manufacturer of home PCs that wasn't going anywhere until it positioned the Amiga as the first multi-media computer. There are many different ways to be first. Dell was the first to sell computers by phone. When you launch a new product, the first question to ask yourself is not “How is this new product better than the competition?”, but “First what?” Forget the brand. Think categories. Everyone is interested in what's new. Few people are interested in what's better. When you're the first in a new category, promote the category. In essence, you have no competition.The Law of the Mind – It's better to be first in the mind than to be first in the marketplace.First personal computer was the MITS Altair 8800. Duryea was the first automobile. Du Mont is the first commercial TV set.What's going on? Is the just mentioned Law of Leadership wrong.Not at all. Here's the thing …IBM wasn't first in the marketplace with a mainframe computer, Remington was.However, IBM began a massive marketing campaign to get into people's mind first and when they did they won the computer battle early.Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent that it allows you to get into the mind first.Chapter 3: The Law Of The Mind It's better to be first in the mind than it is to be first in the marketplace. The law of the mind modifies the law of leadership. Being first in the mind is everything in marketing. Being first in the marketplace is important only to the extent it allows you to get in the mind first. Marketing is a battle of perception, not product, so the mind takes precedence over the marketplace. The problem for would-be entrepreneurs is getting the revolutionary idea or concept into the prospect's mind. The conventional solution is money. But it's not. More money is wasted in marketing than any other human activity. You can't change a mind once it's made up. The single most wasteful thing you can do in marketing is try to change a mind. Having a simple, easy-to-remember name helps get into prospect's minds.The Law of Perception – Marketing is not a battle of products, it's a battle of perceptions.Some marketers see the product as the hero of the marketing program and that you win and lose based on the merits of your products.Ries and Trout disagree – what's important is the perceptions that exist in the minds of your prospects and customers. They cite as an example the three largest selling Japanese imports, Honda, Toyota and Nissan.Most people think the battle between the three brands is based on quality, styling horse power price. Not true. It's what people think about Honda Toyota and Nissan which determines which brand will win.Chapter 4: The Law of Perception Marketing is not a battle of products, it's a battle of perception. It's an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of these perceptions. Most marketing mistakes stem from the assumption that you're fighting a product battle rooted in reality. What some marketing people see as the natural laws of marketing are based on a flawed premise that the product is the hero of the marketing program and that you'll win or lose based on the merits of the product. This is why the natural, logical way to market a product is invariably wrong. Only by studying how perceptions are formed in the mind and focusing your marketing programs on those perceptions can you overcome your basically incorrect marketing instincts.The Law of Focus – The most powerful concept in marketing is owning a word in the prospect's mind.A company can become incredibly successful if it can find a way to own a word in the mind of the prospect.Federal Express was able to put the word ‘overnight' in the minds of their prospects. Xerox owns ‘copier'; Hershey owns ‘chocolate bar'; Coke owns ‘cola'; Heinz owns ‘ketchup'; Crest owns ‘cavities'; Volvo owns safety; Nordstrom's owns service.The word should be simple and benefit oriented. One word is better than three or four.Words can change ownership. In the early days of the personal computer, Lotus owned the word ‘spreadsheet'. Now it belongs to Microsoft thanks to ‘Excel'.Chapter 5: The Law Of Focus The most powerful concept in marketing is owning a word in the prospect's mind. Not a complicated word, or an invented word. Simplest words are the best, words taken right out of the dictionary. You “burn” your way into the mind by narrowing the focus to a single word or concept.Just Do It. The Best Part of Waking up…. Prime Membership. The law of leadership enables the first brand or company to own a word in the mind of the prospect. The leader owns the word that stands for the category. For e.g IBM owns the word “computer”. If you're not a leader, your word has to have a narrow focus. Your word has to be “available” in your category. No one else can have a lock on it. The most effective words are simple and benefit-oriented. No matter how complicated the product, no matter how complicated the needs of the market, it's always better to focus on one word or benefit rather than two or three or four. While words stick in the mind, nothing lasts forever. There comes a time when a company must change words. You can't take somebody else's words. What won't work is leaving your own word in search of a word owned by others. The essence of marketing is narrowing the focus. You can't stand for something if you chase after everything. You can't narrow the focus with quality or any other idea that doesn't have proponents for the opposite point of view. For example: You can't position yourself as an honest politician, because nobody is willing to take the opposite position.Once you have your word, you must go out of your way to protect it in the marketplace.The Law of Exclusivity – Two companies cannot own the same word in the prospect's mind.When a competitor owns a word or position it's futile to own the same word. For instance Volvo owns the word ‘safety'. Many automakers have tried to wrestle that word away from them, but none have been successful.Energizer tried to wrestle ‘long lasting' away from Duracell. But Duracell got in people's minds first.Chapter 6: The Law Of Exclusivity Two companies cannot own the same word in the prospect's mind. It's wrong to think that if you spend enough money, you can own the idea.The Law of the Ladder – The strategy to use depends on which rungs you occupy on the ladder.The primary objective is to be first, but if you're not – all is not lost.Avis lost money for 13 years in a row when they used the slogan “Finest in rent-a-cars”. It wasn't until they changed it to “Avis is only No.2 in rent-a-cars. So why go with us? We try harder” that their fortune turned around. (Avis was later sold to ITT who ordered up the advertising theme “Avis is going to be number one” which bombed.)Another campaign that worked was when 7 Up, the leader in the lemon-lime soda category wanted to make inroads into the larger cola market. When they positioned themselves as “The Uncola” they climbed to the third largest selling soft drink in America.Chapter 7: The Law Of The Ladder The strategy to use depends on which rung you occupy on the ladder. All products are not created equal. There is a hierarchy in the mind that prospects use in making decisions. For each category, there is a product ladder in the mind. On each rung is a brand name. For e.g car rental. Hertz is on the top rung, Avis is on the 2nd rung, and National on the third. Your marketing strategy should depend on how soon you got into the mind and consequently which rung of the ladder you occupy. Example: Avis admitted it was #2. Told prospects to go with them because they tried harder. They made money. The mind is selective. Prospects use their ladders in deciding which information to accept and which information to reject. In general, a mind only accepts new data that is consistent with its product ladder in that category. Everything else is ignored. How many rungs are there on your ladder? Products you use every day tend to be high-interest products with many rungs. And vice versa. There's a relationship between market share and your position on the ladder in the prospect's mind. Sometimes your own ladder or category might be too small. It might be better to be a small fish in a big pond than to be a big fish in a small pond. It's sometimes better to be №3 on a big ladder than №1 on a small ladder.The Law of Duality – In the long run, every market becomes a two-horse race.In batteries, it's Eveready and Duracell. In photographic film, it's Kodak and Fuji. In rent-a-cars, it's Hertz and Avis. In mouthwash, it's Listerine and Scope. In fast food, it's McDonalds and Burger King. In running shoes, it's Nike and Reebok. In toothpaste, it's Crest and Colgate.Chapter 8: The Law Of Duality In the long run, every market becomes a two-horse race. Early on, a new category is a ladder of many rungs. Gradually, the ladder becomes a two-rung affair. E.g Coke vs Pepsi.The Law of the Opposite – If you're shooting for second place, your strategy is determined by the leader.If you're number two it makes sense to try and leverage the leader's strength into a weakness. An example of this is the campaign Pepsi Cola used to become the choice of the new generation (versus Coke-Cola being the old established product).Scope successful hung the “medical breath” label on market leader Listerine by becoming the good tasting mouthwash that kills germs.Other examples are Lowenbrau's “You've tasted the German beer that's the most popular in American. Now taste the German beer that's the most popular in German” and advertising slogan used to launch Tylenol in 1955 “For the millions who should not take aspirin” (when it was discovered that aspirin caused stomach bleeding).Chapter 9: The Law Of The Opposite If you're shooting for second place, your strategy is determined by the leader. Wherever the leader is strong, there is an opportunity for a would-be №2 to turn the tables. A company should leverage the leader's strength into a weakness. You must discover the essence of the leader and then present the prospect with the opposite. Too many potential №2 try to emulate the leader. This is an error. You must present yourself as the alternative. The law of the opposite is a two-edged sword. It requires honing in on a weakness that your prospect will quickly acknowledge. Marketing is often a battle for legitimacy. The first brand that captures the concept is often able to portray its competitors as illegitimate pretenders. A good#2 cannot afford to be timid.The Law of Division – Over time a category will divide and become two or more categories.A category starts off as a single entity. But over time it breaks up into other segments.Computers for example, you have: mainframes, minicomputers, workstations, personal computers, laptops, notebooks.Beer is the same way. Today's there's imported and domestic beer. Light, draft and dry beers. Even non-alcoholic beers.Each segment has its own leader (which is rarely the leader in the original category).Chapter 10: The Law Of Division Over time, a category will divide and become two or more categories Each segment is a separate, distinct entity. Each segment has its own reason for existence. Each segment has its own leader, which is rarely the same as the leader of the original category.The way for the leader to maintain its dominance is to address each emerging category with a different brand name.The Law of Perspective – Marketing effects takes place over an extended period of time.Does a sale increase a company's business or decrease it? Obviously in short term it increases it, but more and more there's evidence to show sales decrease business in the long term by educating customers not to buy at regular prices.Sales also say to people that your regular prices are too high. To maintain volume some companies find they have to run continuous sales. In the retail field, the big winners are Kmart and Wal-mart who are known for their everyday low prices.Chapter 11: The Law Of Perspective Marketing effects take place over an extended period of time Many marketing move exhibit the same phenomenon. The long-term effect is often the exact opposite of the short-term effect. For e.g a sale. A sale increase in a business in the short-term, but there are increasing evidence that shows that sales educate customers not to buy at regular prices.The Law of Line Extension – There is an irresistible pressure to extend the equity of the brand.Here are two examples they give of companies harming their brand by overextending it:The introduction of Coors Light caused the collapse of regular Coors which today sells one-fourth of what it used to.Back in 1978, 7 Up had a 5.7 percent market share. Then they added 7Up Gold, Cherry 7 Up and assorted diet versions. In the early 90's, 7 Up's share had fallen to 2.5 percent.Chapter 12: The Law Of Line Extension There's an irresistible pressure to extend the equity of a brand. One day a company is tightly focused on a single product that is highly profitable. The next day the same company is spread thin over many products and is losing money. When you try to be all things to all people, you inevitably wind up in trouble. Line extension usually involves taking the brand name of a successful and putting it on a new product you plan to introduce. Marketing is a battle of perception, not product. In the mind, for example, A-1 is not the brand name, but the steak sauce itself. Less is more. If you want to be successful today, you have to narrow the focus in order to build a position in the prospect's mind.The Law of Sacrifice – You have to give up something to get something.If you want to be successful today you should give something up.The first area you could sacrifice in is your product line. The example they give is Federal Express who focused on one service: small overnight deliveries.The second is market share. Pepsi gave up part of their market when they focused on the youth market and it worked brilliantly – it brought them within 10% market share of Coca Cola. Here a few of the other companies Reis and Trout cite as having given up market share by specializing: Foot Locker (athletic shoes); The Gap (casual clothing for the young at heart); Victoria Secret (sexy undergarments); The Limited (upscale clothing for working women).The third sacrifice is constant change. One of the examples they list is White Castle whose restaurants look the same as they did sixty years ago and still sell the same frozen sliders, yet they still average over a million dollars per year per location.Chapter 13: The Law Of Sacrifice You have to give up something in order to get something This law is the opposite of Law 12. If you want to be successful, you have to give up something. There are 3 things to sacrifice: product line, target market and constant change. The generalist is weak.The Law of Attributes – For every attribute, there is an opposite, effective attribute.The Law of Exclusivity says that two companies can't own the same word or position. A company must seek out another attribute (it's much better to find an opposite attribute, similar won't do).For instance, Crest owns the word “cavities”. Other toothpastes avoided “cavities”. Instead they focused on taste, whitening, and breath protection.Of course, all attributes aren't created equally. When it comes to toothpaste “cavities” is the best. If the best one is taken you must move on to an attribute and live with a smaller share of the market. And then dramatize its value and increase your market share.Chapter 14: The Law Of Attributes For every attribute, there is an opposite, effective attribute. Too often a company attempts to emulate the leader. It's much better to search for an opposite attribute that will allow you to play off against the leader. All attributes are not created equal. Some attributes are more important to customers than others. You must try and own the most important attribute. You cannot predict the size of a new attribute's share, so never laugh at one.The Law of Candor – When you admit a negative, the prospect will give you a positive.First admit a negative and then twist it into a positive.Examples:“Avis is only No.2 in rent-a-cars” (Avis tries harder)“With a name like Smuckers it has to be good” (We have a bad name, but a good product.)“The 1970 VW will stay ugly longer.” (A car that ugly must be reliable.)“Joy. The Most expensive perfume in the world.” (At $375 an ounce, it has to be sensational.)When you state a negative it's automatically viewed as the truth. When you state a positive it's looked upon as dubious at best.Another great example of twisting a negative into a positive is how Listerine reacted when Scope entered the market with a “good-tasting” mouthwash. They came out with “Listerine: The taste you hate twice a day.”Chapter 15: The Law Of Candor When you admit a negative, the prospect will give you a positive. It goes against corporate and human nature to admit a problem. Yet one of the most effective ways to get into a prospect's mind is to first admit a negative and twist it into a positive. Candor is disarming. Every negative statement you make about yourself is instantly accepted as truth (NOTE: This is a similar law stated in 48 Laws of Power.) You have to prove a positive statement to the prospect's satisfaction. No proof is needed for a negative statement. When a company starts a message by admitting a problem, people tend to almost instinctively open their minds. Example: Listerine used to advertise with “The taste you hate twice a day.” which set them up for selling the idea of killing a lot of germs. The Law of Candor must be used carefully and with great skill. Your negative must be widely perceived as a negative. It has to trigger an instant agreement with your prospect's mind. Next, you have to shift quickly to the positive. The purpose of candor isn't to apologize. It is to set up a benefit that will convince your prospect.The Law of Singularity – In each situation, only one move will produce substantial results.According to Reis and Trout “many marketing people see success as the sum total of a lot of small efforts beautiful executed. They think as long as they put the effort in they'll be successful whether you try hard or try easy, the differences are marginal”. They say the one thing that works in marketing is the single, bold stroke.An example they give is the two strong moves that were made against General Motors. The Japanese came at the low end with small cars like Toyota, Datsun and Honda. The Germans came at the high end with super premium cars like Mercedes and BMW.Chapter 16: The Law Of Singularity In each situation, only one move will produce substantial results (similar to 80/20 principle.) Many marketing people see success as the sum total of a lot of small efforts beautifully executed. They think they can pick and choose from a number of different strategies and still be successful as long as they put enough effort into the program. They seem to think the best approach is “get into everything.” Trying harder is not the secret of marketing success. History teaches that the only thing that works in marketing is the single, bold stroke. In any given situation, there is only one move that will produce substantial results. What works in marketing is the same as what works in the military — the unexpected. To find that singular idea of concept, marketing managers have to know what's happening in the marketplace.The Law of Unpredictability – Unless you write your competitors' plans, you can't predict the future.Marketing plans based on what will happen in the future are usually wrong. It's very difficult to predict your market. You can get a handle on trends, but the danger for many companies is they jump to conclusions about how far a trend will go.Chapter 17: The Law Of Unpredictability Unless you write your competitor's plans, you can't predict the future. Implicit in most marketing plans is an assumption about the future. Yet such marketing plans are usually wrong. Most companies live from quarterly report to quarterly report. That's a recipe for problems. Companies that live by the numbers, die by the numbers. Good short-term planning is coming up with that angle or word that differentiates your product or company. Then you set up a coherent long-term marketing direction that builds a program to maximize that idea or angle. Not a long-term plan, but a long-term direction. While you can't predict the future, you can get a handle on trends, which is a way to take advantage of change. The danger of working with trends is extrapolation. Many companies will jump to conclusions about how far a trend will go. Equally as bad as extrapolation is the common practice of assuming the future will be a replay of the present. One way to cope with an unpredictable world is to build an enormous amount of flexibility into your organization. NOTE: There is a difference between predicting the future and taking a chance on the future.The Law of Success – Success often leads to arrogance and arrogance to failure.Ego is the enemy of successful marketing. Objectivity is what is needed.Companies who became arrogant according to Ries and Trout are General Motors, Sears, Roebuck and IBM. Quite simply they felt they could anything they wanted to in the marketplace. And of, course, they were wrong.In my opinion, IBM's arrogance peaked back in the days of the IBM PC, XT, AT and the PS/2 line of computers. The difference between models was based more on marketing considerations rather than supplying their customers with a technically superior product. Compaq computers, on the other hand, focused on pushing the technical limits of their products and soon gained a reputation for building a superior computer, eventually outselling IBM.The bottom line being while ego can be an effective driving force when it comes to building a business – it can hurt if you inject it into your marketing.Chapter 18: The Law Of Success Success often leads to arrogance, and arrogance to failure. Ego is the enemy of successful marketing. Objectivity is what is needed. When people become successful, they tend to become less objective. They often substitute their own judgment for what the market wants. Ego can be an effective driving force in building a business. What hurts is injecting your ego in the marketing process. Brilliant marketers have the ability to think like how a prospect thinks. They put themselves in the shoes of their customers.The Law of Failure – Failure is to be expected and accepted.Too many companies try to fix things rather than drop things. For instance, American Motors should have abandoned passenger cars and focused on the Jeep. IBM should have dropped copiers and Xerox should have dropped computers years before they finally recognized their mistakes.Chapter 19: The Law Of Failure Failure is to be expected and accepted. Too many companies try to fix things rather than drop things. Admitting a mistake and not doing anything about it is bad for your career. A better strategy is to recognize failure early and cut losses.The Law of Hype – The situation is often the opposite of the way it appears in the press.Hype usually means a company's in trouble. According to Ries and Trout, when things are going well you don't need hype.For example, new coke had tons of publicity, but as everyone knows it bombed. Remember Steve Job's NeXt Computers? All the hype in the world couldn't turn NexT Computers into the next big thing in computers.History is full of failures that were successful in the press. Tucker 48, US Football league, Videotext, the automated factory, the personal helicopter, the manufactured home, the picture phone, polyester suits. The essence of the hype was not just that these products would be successful, but they would render existing products obsolete.For the most part hype is hype. The authors tell us that "real revolutions don't arrive at high noon with marching bands and coverage on the 6:00 pm news. Real revolutions arrive unannounced in the middle of the night and sneak up on you."Chapter 20: The Law Of Hype The situation is often the opposite of the way it appears in the press. When things are going well, a company doesn't need the hype. When you need the hype, it usually means you're in trouble. Real revolutions in the industry don't arrive at high noon with marching bands. They arrive unannounced in the middle of the night and sneak up on you.The Law of Acceleration – Successful programs are not built on fads, they're built on trends.According to Ries and Trout, "A fad is a wave. A trend is the tide. A fad gets hype. A trend gets very little. A fad is a short-term phenomena that in the long-term doesn't do a company that much good".A great example they cite is Coleco Industries Cabbage Patch Kids. They hit the market in 1983. Two years later they had sales of 776 million with profits of 83 million.Then in 1988 the bottom fell out. Coleco filed for Chapter 11. (In 1989, they were acquired by Hasbro where Cabbage Patch Kids with more conservative marketing are doing quite well.)Fads don't last. When everyone has a Ninja turtle, nobody wants one anymore. Compare that to Barbie which is a trend and continues to be popular.Chapter 21: The Law Of Acceleration Successful programs are not build on fads, they are built on trends. A fad is like a wave in the ocean, and a trend is the tide. Like the wave, the fad is very visible but it goes up and down in a hurry. Like the tide, a trend is almost invisible, but very powerful over the long-term.A paradox: if you were faced with a rapidly rising business, with all the characteristics of a fad, the best thing you could do is to dampen the fad and stretch it out.The Law of Resources – Without adequate funding an idea won't get off the ground.The best idea in the world needs money to make it happen. A mediocre idea and a million dollars is better than a great idea with no money.Chapter 22: The Law Of Resources Without adequate funding, an idea won't get off the ground. You need money to get into a mind. And you need money to stay there. First get the idea, then get the money to exploit it.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Show Notes: Have you ever met someone who had the kind of luck where life just seems to go their way? Chances are, if you look closer, that person possesses what I call magnetism. While you might think they're just lucky or special, the truth is we ALL have access to magnetism. In fact, we can create it, which is why this week on the Further Faster podcast I'm starting a series on The 21 Immutable Laws of Magnetism beginning with the key question you need to be asking yourself in order to set the first law of magnetism in motion! Recorded Live from Angel Fenix Productions Studios: AngelFenix.com Show Sponsors: The Neuroencoding Institute - Neuroencoding.com Resource Links: JosephMcClendon.com Instagram.com/IAmJosephMcClendon AngelFenix.com ***License to use music contained in this program was issued by ASCAP (License #: 400009234) and BMI (License #: 60993608) for use by Fenix Media, Sparks, NV.
What a beautiful book and what a beautiful day
Thanks for joining me for the third of a three-part series about how you CAN take a 4 week vacation®️ from your business. I am ramping up for my 4 week vacation®️, which is only two weeks away! I love having the time off for fun and family time, but I also love what happens with my team when I am away. My amazing team is gearing up to take ownership and implement the plans we have put into place, and our success team is rocking it so that I don't have any worries about stepping away. They are ready to shine! Melissa Swire, our lead strategist, posted in our Mighty Networks community and on social media this week to say that if you're not working on taking a short vacation, you're leaving money on the table. That is so true! To fully implement a 4 week vacation®️ and do it successfully, you want to follow the Tap the Potential Solution, which is a model to make your business much more efficient, and efficiency leads to increased profitability AND more time freedom for you. Everything included in this three-part series is found in The 4 Week Vacation®️ book, so pick up your copy if you haven't yet done so. In Part 1 of this series, I talked about the dynamics you may have unintentionally created on your team around over-functioning/under-functioning. We also discussed the art of delegation and trading up your time to work on $10K an hour activities. Part 2 focused on setting your team up for success around three critical items. Be sure to check out Episodes 248 and 249 for all the good stuff on those topics. Today's Part 3 teaches you decision-making tools to share with your team so they can make the best decisions whether you are present or absent. Before we jump in, have you made the 4 Week Vacation®️ Pledge? Do it today! Profit by Design is a Tap the Potential Production Production. Show Highlights: Why we have to slow down in the decision-making process and not operate in reactive mode The two main benefits of involving your team in the decision-making process How to ask powerful questions of your team that help increase the quality of the decisions made (Listen for examples of 14 powerful questions!) Why we make better decisions when we slow things down The importance of equipping your team with a decision-making filter Every decision should align with your company's Compelling, Vivid Vision, Immutable Laws, and Field of Play Key questions to support your team with a decision-making filter (Listen for examples of 11 powerful questions!) Links and Resources: Make the 4 Week Vacation®️ Pledge: www.tapthepotential.com/pledge Join the Better Business Better Life Jumpstart Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com Let us help you and your business! Book a call with us today! Learn more about our Breakthroughs Retreat scheduled for March 2024! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour
On this episode of Positioning to Profit, the host Patty Dominguez reflects on their ten years of entrepreneurship and shares key takeaways from a book by Jack Reese and Trout on the concept of positioning. The laws of marketing covered in the book are relevant to solopreneurs and entrepreneurs and discuss how to differentiate oneself in a crowded market. The episode also delves into conducting a branding pulse check, admitting flaws, and leveraging trends to build momentum over time. The speaker's perspective on positioning is based on what was created back in the day in consumer packaged goods and institutional marketing. Tune in for inspiration and valuable content.
Small business owners deserve a 4-week vacation! Unfortunately, too many entrepreneurs think that's impossible and way out of reach for them. I'm on a mission to change that mindset and help small business owners take back their lives from their businesses. This is what we do at Tap the Potential every single day. We are in a series of podcast episodes around this topic to show entrepreneurs how to take a fully unplugged 4-week vacation. In last week's episode, we talked about the mindset shift that has to happen for you to prepare your business to grow and sustain itself if you step away for one week, two weeks, or that 4-week vacation. We also discussed the dynamic of over-functioning/under-functioning with your team, along with delegating tasks and focusing on $ 10,000-an-hour activities. If you missed Part 1, go back and listen now! Today's topic is how to set your team up for success, which is a key piece to your 4-week vacation. Let's get started! Profit by Design is a Tap the Potential Production Production. Show Highlights: The key mindset in setting our A-players up for success (“A lot of people have gone further than they thought they could because someone else thought they could.” –Zig Ziglar) Four components to set your team up to make decisions effectively without you: Your Compelling, Vivid Vision Immutable Laws Field of Play Filter Questions (We will cover this element in next week's episode.) What is your Compelling, Vivid Vision? (Don't be afraid to dream big!) How to 10x your sweet spot (From 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy) How your Immutable Laws function as the guardrails of your business How to identify your Immutable Laws How to use the Field of Play concept to make work more like a game (From The Game of Work by Charles Coonradt) How to identify “out of bounds” rules, expectations, and opportunities for feedback with team members Take action! Make the 4 Week Vacation Pledge®️ today! Links and Resources: Make the 4 Week Vacation®️ Pledge: www.tapthepotential.com/pledge Join the Better Business Better Life Jumpstart Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com Let us help you and your business! Book a call with us today! Learn more about our Breakthroughs Retreat scheduled for March 2024! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina's Introductory Training: How to Make Your Time Worth $10,000 an Hour
There are no shortcuts to success! Here's what all entrepreneurs need to hear to expand their net worth and raise capital for the long haul! Links + Resources:Connect with Tim on Instagram | @tim.caliseDM Tim the word ‘Cayla' for a surprise gift on Instagram!Join Tim's VIP Email Community | https://timcalise.com/vipThe 22 Immutable Laws of Marketing by Al Ries and Jack TroutSubmit Your Crafted Deals Application!Increase your INCOME, PORTFOLIO, and IMPACT!https://caylacraft.com/Check out the program to Rewire YOU for Business & take your business to the next level!Caylacraftpodcast.comCONNECT WITH CAYLA!Follow Cayla on Instagram @cayla.craftWebsite https://caylacraft.com/Watch + Subscribe on YouTube - Cayla CraftShow Notes:Are you cut out for entrepreneurship? Find out what it takes to make millions with Tim Calise, business coach, investor, and advisor to over a dozen privately held companies! Tim is here to share his knowledge and advice when it comes to investing in yourself, raising capital, growing your net worth, standing out in the crowd, and much more. We'll discuss the do's and don'ts of entrepreneurship that may be your key to unlocking rapid expansion. How do you master discipline and build self awareness? What can you do to set yourself up for long term success with the stock market? Who is going to make your business even better? There may be no shortcuts to success, but you can still make the journey even more profitable along the way! 00:25 Introducing the expert advisor Tim Calise, a business coach, investor, and 7 time founder!01:20 Is there a common quality to a successful business?02:50 Tips for growing self-awareness.04:30 What was your goal when you were 10 years old?07:10 Why should we stop writing business plans?09:05 What advice would you give to someone who is their own brand?11:30 What makes the business better?12:15 Who is meant to be an entrepreneur?14:55 How do you know when and where to focus your energy?18:35 What are your investment criteria?20:20 If you were to start over, what would you invest in first?22:20 How do you get involved in the stock market?26:30 Do you need both real estate and stocks?29:25 What does due diligence look like?32:25 How did you build up discipline?34:05 How did you raise capital only to give it back?39:10 What was the key to your success?41:00 Top three things to do to raise a million.42:55 How do you find high net worth individuals?44:20 What do you do to stand out?45:45 How do you find your hook?46:55 How do you raise relationship capital?49:05 What is the biggest mistake you see entrepreneurs...
Today, we'll talk about people. An old boss of Brian's said the best way to see into the future is to see the present in higher resolution than anyone else. Understanding people - yourself and your customer - will let you understand their behavior. This will let you better predict how they'll act than anyone else and build for it.We talk through a cold email that'll get you customers to speak with and a method to make sure you're unbiased in what you hear. TackleboxStutz PyramidWes KaoAll Eyez On Me
How do you make email marketing work for you? Whether you're using chat GPT or not, these 8 principles have not changed! “If you hold these eight laws in your mind, you are going to be better at email marketing than about 95% of businesses out there.” John Grimshaw Our host John Grimshaw has overseen the sending of half a million emails (so far)! In this flash back episode, he downloads his expertise and explains how applying this knowledge will give you the competitive edge you're looking for. You can also find a full video of this on the Smart Marketer YouTube channel, which you can check out here, https://www.youtube.com/@TheSmartMarketer/featured. PLUS, if you're ready to turn Email into a huge revenue channel for your brand, check out Train My Email Specialist, https://smartmarketer.com/train-my-email-specialist/. Links: John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer Courses https://smartmarketer.com/courses/ Train My Email Specialist, https://smartmarketer.com/train-my-email-specialist/ YOUR ENGAGEMENT MATTERS! Thank you to our listeners for all the 5-Star Reviews and meaningful messages you've sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.
“Something that doesn't slice the pie differently or steal someone else's breakfast, but something with a potential to grow the overall pie,” is Omri Yacubovich's description of Lama.ai, of which he is co-founder and CEO. Lama.ai provides business lending to banks, credit unions, SaaS companies, fintech and B2B brands. Through his research, Omri found that 80 percent of businesses that applied for a loan through their primary banking relationship were declined. Alternative methods included exorbitant APRs that could reach as much as 400%, as well as a very high cost of acquisition and capital. Lama. ai offers to lower these expenses to nearly zero while also offering a more specialized strategy to fit varying needs of businesses versus a cookie cutter plan. Omri offers insights into the number of entrepreneurs who have emerged from Israel. He speculates that it has something to do with having to perform mandatory service at 18, having major responsibilities and decisions to make. He and Brendan discuss the myth of the young Ivy league-educated entrepreneur success story–the vast majority of majorly successful business people had years of experience–even whole careers under their belts before founding their first big business. There is a balance between the bravery of youth where you have very little to lose and the experience and wisdom that come with being older. Omri shares his unpopular opinion on the concept of work/life balance. He talks about what he might have done differently if he had the process to do all over again. Quotes: “There are 1000s, or tens of 1000s, or hundreds of 1000s of startups that fail.. the validation was an important piece.” (15:13-15:27 | Omri) “What we've done, which I think is also important for the first time founders that are listening to this episode, is we left some room for strategic investors...including my previous CEO.” (24:32-25:26 | Omri) “The Northern Lights or where you want to go and what you want to sell is way more important than the actual technology and features that you're building and you're probably very proud and excited about. So, my recommendation is to talk about the problem and why you and your team are the right ones to solve that problem.” (27:31-27:52 | Omri) “If you're not running fast enough, if you're in the right or wrong direction, you're never going to get to the finish line. So I think it's crucial for startups to have the ability to move fast. And unfortunately, moving fast requires a lot of dedication and working hours. So, it's not popular, but that's my opinion." (35:47-36:13 | Omri) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandell TikTok: @brendandell39 Buy a copy of Brendan's Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926 Connect with Omri: Omri.y@lama.ai lama.ai Check out Omri's recommended books: Start-Up Nation: The Story of Israel's Economic Miracle by Dan Senor and Saul Singer https://bookshop.org/p/books/start-up-nation-the-story-of-israel-s-economic-miracle-dan-senor/16646834?ean=9780446541473 The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz https://bookshop.org/p/books/the-hard-thing-about-hard-things-building-a-business-when-there-are-no-easy-answers-ben-horowitz/6432758?ean=9780062273208 Zero to One: Notes on Startups or How to Build the Future by Peter Thiel and Blake Masters https://bookshop.org/p/books/zero-to-one-notes-on-startups-or-how-to-build-the-future-peter-thiel/9402001?ean=9780804139298 The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries https://bookshop.org/p/books/the-lean-startup-how-today-s-entrepreneurs-use-continuous-innovation-to-create-radically-successful-businesses-eric-ries/9422262?ean=9780307887894 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm Podcast production and show notes provided by HiveCast.fm
"If you love life, don't waste time, because time is what life is made of." Today, Brandon (@kingketo) ranks the top 50 business books of all time. He categorizes them into different tiers based on their impact and usefulness. He highlights "How to Win Friends and Influence People" as a must-read book that should be required reading for high school students. He believes that if everyone applied the knowledge from this book, the world would be a different place. Welcome to the Victory Talk Podcast hosted by Brandon Carter. Uncover the strategies for financial growth, physical strength, and a winning mindset as Brandon shares his multi-seven-figure business experience and brings in millionaire friends to drop their knowledge. No fluff, no sponsors, just raw advice. Get ready to seize victory and enjoy the show!Timestamps:(0:35) How to Win Friends & Influence People (Dale Carnegie Books)(1:15) Willpower: Rediscovering the Greatest Human Strength(1:58) Good To Great(2:20) Think and Grow Rich(3:37) Zero to One: Notes on Startups, or How to Build the Future(4:25) Start with Why: How Great Leaders Inspire Everyone to Take Action(4:57) 7 Habits of Highly Effective People(5:17) The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich(6:21) Rich Dad Poor Dad(7:00) Atomic Habits(7:49) Deep Work: Rules for Focused Success in a Distracted World(8:35) Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)(8:54) Influence, New and Expanded: The Psychology of Persuasion(9:41) Blue Ocean Strategy(10:21) Outliers: The Story of Success(10:55) Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine(11:40) The 22 Immutable Laws of Marketing(12:20) Getting Things Done(13:13) The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results(14:07) The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It(15:48) Leaders Eat Last: Why Some Teams Pull Together and Others Don't(16:32) The 10X Rule: The Only Difference Between Success and Failure(18:04) Hooked: How to Build Habit-Forming Products(18:20) The 4 Disciplines of Execution: Achieving Your Wildly Important Goals(18:30) The 80/20 Principle(18:42) Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels(19:50) Getting Past No: Negotiating in Difficult Situations(19:57) Managing Oneself (Harvard Business Review Classics)(20:25) How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets(21:19) Never Split The Difference(21:33) 48 Laws or Power(21:57) The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph(22:41) Ego is The Enemy(23:25) Can't Hurt Me: Master Your Mind and Defy the Odds(24:09) Purple Cow, New Edition: Transform Your Business by Being Remarkable(25:08) This Is Marketing: You Can't Be Seen Until You Learn to See(25:35) Building a StoryBrand: Clarify Your Message So Customers Will Listen(26:18) $100M Offers: How To Make Offers So Good People Feel Stupid Saying No(27:47) Crush It!: Why Now Is The Time To Cash In On Your Passion(29:39) Pitch Anything(30:16) Trading In The Zone(31:13) Breakthrough Advertising(32:09) 80/20 Sales and Marketing(33:17) The Ultimate Sales Letter(33:27) The One Minute Sales Person(34:05) The Power of Full Engagement(34:38) Principles(35:23) RelentlessOthers:The Ultimate Sales MachineThe Way of The Wolf
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President of Brendandell, Brendan Dell.Connecting with Brendan Dell can offer you a wealth of benefits. As a positioning and messaging expert, Brendan has worked with some of the biggest names in the technology industry, helping them develop effective marketing strategies that set them apart. By connecting with Brendan, you can tap into his expertise to improve your messaging and positioning, ultimately helping to increase sales and drive growth. If you are an entrepreneur seeking funding for your business, Brendan's course, "$1B Pitch," can offer you practical advice on how to craft a winning pitch that will capture the attention of investors. The course covers the key elements critical to a successful pitch, including how to tell a compelling story, build a strong team, and demonstrate market fit.About Brendan Dell: Brendan is a positioning and messaging expert who has worked with some of the top technology brands in the industry. His impressive client list includes well-known names such as Expedia, ADP, HP, Y Combinator, and over 99 portfolio companies. With his vast experience and expertise, Brendan has become a trusted advisor to many companies seeking to improve their marketing strategies and messaging.In his book, "The 12 Immutable Laws of High-Impact Messaging," Brendan shares his rules for standing out in crowded markets. This book is a must-read for anyone looking to make an impact in today's competitive business landscape. Brendan's new course, "$1B Pitch," examines the eight elements of a successful $1B pitch. This course is a valuable resource for anyone looking to create a winning pitch and secure funding for their business.About Brendandell: Brendandell is a company that specializes in partnering with B2B CMOs to help create impactful marketing campaigns and departments. Their expertise and experience have earned them a reputation for being leaders in their field, with a roster of clients including some of the industry's biggest names. Some of their past and present clients include Cvent, which Deloitte has recognized as one of the Fast 500 companies, and TOPO, a leading B2B analyst firm. They have also worked with UserTesting, which Deloitte recognized as one of the Technology Fast 500 companies, and Nuance, a Fortune 1000 company.Other notable clients of Brendandell include Panasonic, SAP, Brother, Act-On Software, MedeAnalytics, and Cambia Health Solutions, among others. They have worked with over 100 clients, each benefiting from the company's expertise and commitment to delivering top-notch marketing solutions. If you are a B2B CMO looking to take your marketing campaigns to the next level, Brendandell is a company that you should consider. Their vast experience and impressive track record make them a reliable partner who can help you achieve your goals and take your business to new heights.Tweetable Moments:02:36 - “So the first thing that every company should do, and the mistake that folks often make is that most companies start and go.”06:04 - “In order to tell that story, you need to have clarity of the problem, clarity of the solution, and clarity of the unique mechanism in which you deliver that solution.”Links Mentioned in this Episode:Want to learn more? Check out Brendandell website at
“You probably can't overemphasize the importance of your co-founder relationship,” says Noah Abelson-Gertler, founder coach and former public company CEO, explaining that 50% of startups and scaleups that fail do so due to co-founder relationships. Co-founders have an intimacy that is like marriage without the romance—you experience highs and lows, make major decisions together, you're dependent on each other, and can often spend more time together than you do with your actual spouse. That is why it is so important to be as thorough as possible in getting to know your potential co-founder, asking them every possible question, their strengths and weaknesses, references, how they would respond to every possible scenario, and if you can really see yourself working side-by-side with this person for the next ten years. It is just as important to be honest with yourself, about your motivations, shortcomings, etc. This is something that Noah wishes he had done more of with his own co-founder before entering into business with each other. But, as he mentions, the only other difference between marriage and co-founder partnerships is that co-founders aren't given the tools and resources couples are given. That's why he encourages all founders to find a coach because you really can't know what it's like until you're in it, and as you scale and succeed, your role constantly changes. Noah and Brendan also touch upon feelings of imposter syndrome, spurred in part by what Brendan calls “success porn.” Founders feel like they are the only ones who feel the increasing pressure that builds commensurate with success. No one has it all figured out, they agree. And if they think they do, they're likely a sociopath. Quotes “You probably can't overemphasize the importance of your co-founder relationship. So from the moment that you start looking into becoming a co-founder with somebody, you want to focus as much resource on it as, as you logistically can, you're not going to be able to spend 100% of your time on it, never will. But it's wildly important to the success of your business.” (27:43-28:06 | Noah) “The most similar relationship that you're going to have in your life to a co-founder relationship is a romantic relationship, bar none. It is wildly intimate, you are dependent upon each other, you spend an immense amount of time with each other, and you're making hard decisions constantly. Now, the difference between these two relationships is, and I talk about this a lot in co-founder coaching, a romantic relationship has a bunch of tools to it, the co-founder relationship does not.” (31:26-31:59 | Noah) “A common thing that comes up is founders who enter into a co-founder relationship is thinking that they don't need to both better get to know themselves, and constantly work on themselves. So that's an understanding you have to have from the jump. If we're going into this together, we both have to have the humility to look at our shortcomings and look at ways that we can improve.” (35:00-35:21 | Noah) “If you think about what really moves the needle as… it's the inner person, the soft skills that really often make the difference. Can you organize people well, and you're not going to organize and direct a team. It's like when the parents are fighting at home:..If you're not getting along, and you guys are constantly at odds, and there's tension there, the team's going to sense that in there, as you're creating a divide in your business.” (36:26-Brendan | 37:12 | Brendan) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandell TikTok: @brendandell39 Buy a copy of Brendan's Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926 Connect with Noah: Foundersjourney.io Check out Noah's recommended books: Radical Candor: How to be a Kick-ass Boss without Losing Your Humanity by Kim Scott https://bookshop.org/p/books/radical-candor-be-a-kick-ass-boss-without-losing-your-humanity-kim-scott/8486942?ean=9781250235374 Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman https://bookshop.org/p/books/multipliers-how-the-best-leaders-make-everyone-smarter-liz-wiseman/7213241?ean=9780062663078 The Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell by Eric Schmidt, Jonathan Rosenberg and Alan Eagle https://bookshop.org/p/books/el-coach-de-sillicon-valley-lecciones-de-liderazgo-del-legendario-coach-de-negocios-bill-campbell-trillion-dollar-coach-eric-schmidt/7976170?ean=9780062839268 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm Podcast production and show notes provided by HiveCast.fm
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
The biggest mistake people make with messaging is a lack of clarity. But to get clarity, everybody needs to be aligned, sales, marketing, board members, and investors, on where exactly you're going to win and how you're different. Want to know more about this immutable framework of high-impact messaging that works? Listen to Brendan Dell, Messaging Expert and Tech Executive, as he discusses the 12 immutable laws of high-impact messaging. Show NotesConnect With: Brendan Dell: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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