Podcast appearances and mentions of jade driver

Send Mary and Kelsey a Message!In this episode, Mary and Kelsey are joined by Jade Driver and Cassie Petrey, co-founders of Crowd Surf digital marketing agency. Crowd Surf has an all-star client roster including Backstreet Boys, and Jade and Cassie shared behind the scenes of the latest campaign from the best-selling boy band of all time - the announcement of their Millennium 2.0 album and their upcoming Sphere residency - including what it was like to be with the group in NYC on announcement day, the nostalgic elements they advocated for on behalf of all of us fans, and what fans can expect next. They also remind us of the power of including fandom perspectives in all aspects of a campaign. Thank you, Jade and Cassie for sharing your craft and passions with WTP!Be sure to follow Jade (@folieajade) and Cassie (@cassiepetrey)! Support the showInstagram: @whentheypoppedpodTikTok: @whentheypoppedEmail: whentheypoppedy2k@gmail.comWebsite: linktree.com/whentheypopped

Send Mary and Kelsey a Message!In this episode, Mary and Kelsey continue their conversation with Jade Driver, co-founder of digital agency, Crowd Surf. Jade shares behind-the-scenes details from watching the Backstreet Boys rehearse for their legendary 30 for 30 anniversary concert in Cancun, her thoughts on the setlist, the most memorable celebrity run-ins from her career, and what you can expect from her incredible podcast, How I Got Backstage. You can follow Jade at @folieajade on Instagram!Instagram: @whentheypoppedpodTikTok: @whentheypoppedEmail: whentheypoppedy2k@gmail.comWebsite: linktree.com/whentheypopped

Send us a Text Message.In this episode, Mary and Kelsey host a very special guest, Jade Driver, co-founder of digital agency, Crowd Surf. Jade discusses how she turned her passion for boy bands and music into a successful career, and what it's like to now work alongside her childhood heroes. She shares the trials, tribulations, and big wins of founding her own agency before her frontal lobe was even fully developed, and her theories on which Hogwarts house each Backstreet Boy belongs in. Jade also generously shares priceless business advice that every person needs to hear, no matter where they are in their career journey. You can follow Jade at @folieajade on Instagram!Instagram: @whentheypoppedpodTikTok: @whentheypoppedEmail: whentheypoppedy2k@gmail.comWebsite: linktree.com/whentheypopped

When she was a 12-year-old Backstreet Boys superfan, Cassie Petrey had no idea that her tenacity and relational talent would lead her to working with the biggest names in music, tech, and entertainment, like Steven Tyler, Britney Spears, Camila Cabello, Google, Disney, and Apple. She's the co-founder and co-CEO of Crowd Surf, a leading marketing and music management firm founded in 2007 alongside best friend, Jade Driver. She's also a Forbes 30 Under 30 and Billboard 30 Under 30 recipient.You'll hear:What she did at age 12 that started a career in the ever-changing world of social mediaWhy she calls herself a ‘social media dinosaur'The courage, skill, and adaptability it took to start a company in a field that didn't exist in her early 20sAn inside look at the unique pressures top artists face and why she thinks they have to be really mentally strongWhat you should aim for instead of ‘being famous, having viral videos, and being the next Taylor Swift'Connect with Cassie on InstagramLearn more about Crowd Surf HERELeave a review of this podcast on your favorite platform; it helps us get these stories out to more people who need to hear them!To give specific feedback directly to us on what you like about the podcast and what you don't, fill out this 5-minute survey.Don't let fear win. Get your FREE copy of the Unbeatable Army Survival Guide HERE.

Cassie Petrey is the brilliant woman behind the social media marketing of iconic artists such as the Backstreet Boys, Camila Cabello, and Britney Spears. She is the co-founder of Crowd Surf, a renowned marketing and music management firm.  As an original fan girl, Cassie's passion for Backstreet Boys at age 12 led her to create a global fan newsletter. She later played a pivotal role in re-establishing the band's enduring fame for a new generation. At 17, while working as a college rep for Warner Music Group, she was among the first to recognize the marketing potential of emerging platforms like Myspace and Facebook. Crowd Surf has collaborated with tech giants Apple and Google, major labels like Universal, Disney, Sony, and Warner, and managed rising stars such as Loren Gray, Max & Harvey, and Ugly Boys. The firm also crafts custom marketing plans to keep legendary works by John Fogerty, Neil Diamond, Frank Sinatra, and Marvin Gaye at the forefront of pop culture. With teams in Los Angeles, Nashville, and New York, Crowd Surf excels in all aspects of artist careers, including launches, brand strategy, residencies, television projects, merchandising, and more.  In August 2022, the company expanded with a new artist management division, catering to top influencers and Gen Z musicians. Cassie, a Forbes 30 Under 30 and Billboard 30 Under 30 honoree is a driving force in social media and artist management in Hollywood. Alongside her co-founder Jade Driver, they were featured on power lists in Variety and Billboard and have shared their expertise at events like SXSW, the New Music Seminar, and the Forbes 30/50 Summit in Abu Dhabi. More of Cassie: Instagram: https://www.instagram.com/cassiepetrey/?hl=en LinkedIn: https://www.linkedin.com/in/cassiepetrey/ Podcast: How I Got Backstage Website: https://www.linkedin.com/in/cassiepetrey/overlay/contact-info/

Jade Driver and Cassie Petrey are back with Season 3 of HIGBS! They survived, and maybe even thrived in 2020 by being forced to get to those long term tasks that have been hiding in their to do lists for years. Cassie got her life organized and Jade jogged a few blocks. There's a long road ahead to getting everyone in the music industry back to their normal paying gigs, but until we can be backstage, on stage, side stage or in front of the stage again, we'll keep that spirit alive on this podcast! --- Support this podcast: https://anchor.fm/how-i-got-backstage/support

"Being scared is a good thing in that it shows that you actually care." - Cassie Petrey  "If you want to be in something - go there. Learn the city." - Jade Driver Cassie Petrey and Jade Driver formed Crowd Surf in 2007. The company has offices in Los Angeles, Nashville, and New York and provides specialized marketing services to some of the biggest names in music and entertainment including Camila Cabello, Backstreet Boys, Becky G, and Britney Spears. They have been featured on lists such as ” Forbes’ “30 Under 30” and Billboard’s “Digital Power Players”. *** If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/Itunes? It takes less than 60 seconds, and it really makes a big difference in spreading the word. Thank you! 

Cassie and Jade transformed their love for the Backstreet Boys into one of the most prominent digital marketing companies in the music industry. They talked to us about how they built their company, Crowd Surf, using their respective skills and knowledge, and the key components to building a strong and sustainable fanbase. As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.

Welcome to the 31st episode of The CEO Story Podcast!With weekly podcasts releasing, "The CEO Story" takes a deep dive into the success (and sometimes pitfalls) of being your own boss! We encourage each and every individual to candidly share their stories to help other entrepreneurs understand the highs and lows that come with the journey.As always be sure to check out more of our podcast episodes:Podcast Website - https://ceostory.buzzsprout.comYoutube - https://www.youtube.com/channel/UCasaMQttGpdFnIMeWXER1SQWebsite - https://www.togethercfo.com/Give us a Like on Facebook - https://www.facebook.com/TogetherCFO/Like our LinkedIn Page - https://www.linkedin.com/company/together-cfoGive us a Follow on Instagram - @TogethercfoIn this episode, I had the pleasure of interviewing Cassie Petrey. Cassie Petrey is co-founder of Crowd Surf, a digital marketing company providing catered and specialized marketing services to a roster of massive stars, everyone from Guns N Roses to Backstreet Boys, Fifth Harmony to Britney Spears. At age 12, Petrey ran an AOL Backstreet Boys newsletter that had over 10,000 subscribers, which led to being a serial super fan of several different artists.By age 17, she landed a job at Warner Music Group as a College Representative. Shortly after signing on board, MySpace made its debut and Petrey capitalized on this avenue by setting up a page for one of the projects she had been assigned from Warner. This page was one of the first major label ventures into leveraging MySpace, and this led to a full time position in the Digital Department at Warner Bros.Records office in Nashville. In her role, she oversaw social networking campaigns for label stars such as Faith Hill, Blake Shelton, and many others.When Petrey graduated college, the role of "Community Manager"​ didn't exist at companies. She knew social media platforms were more important than they were given credit for. Always seeking new and innovative ways to create organic, meaningful connections between artist and their fans, Petrey went on to form Crowd Surf in 2007, with long time friend Jade Driver.At 25 years old, she was selected to be featured on Billboard's “30 Under 30” list. This highlights executives making an impact in the industry and driving business forward. As a member to YEC (Young Entrepreneur Council), she has been quoted in numerous media outlets such as Huffington Post, Inc., Business Insider and more.Today, their company has evolved into a 35-person team, with four offices and revolving roster of accounts boasting a collective social footprint of approximately 800 million followers. Stay up to date with Cassie Petrey:Website - http://crowdsurf.net/LinkedIn - https://www.linkedin.com/in/cassiepetrey/Crowd Surf Facebook - https://www.linkedin.com/company/crowd-surf/

Making it happen when an entire world is telling you it's not going to happen with Crowd Surf co-founder and co-host of the podcast "How I Got Backstage", Jade Driver. We talk about digital strategy and what's really popping in 2019. Social media marketing, crisis management, finding yourself as an artist, but most importantly we talk about mental health in the landscape of working in the industry.    The history of Jade has a pattern of making it happen and passion. I also found that Jade has been pretty true to herself. A true fan, passionate about her work, and no stopping her. Early in her career, working in radio promotions, she met what would be her future clients. From there Warner Bros. came calling because of a revolutionary idea that Jade was already doing. Using social media as a tool for the music industry. In the time of Myspace's zenith, Jade and her team focused on capitalizing the platform to push their clients further in their careers. Soon Crowd Surf was born. Crowd Surf is a fan-centric marketing company, with offices in LA, Nashville and NYC, which specializes in entertainment marketing, artist management, digital strategy, content production, publicity and digital crisis management. Clients include Britney Spears, Backstreet Boys, Why Don't We, Andy Grammar, AJR, NCT-127, Becky G, Loren Gray, Michael Buble, Max & Harvey, Jenna Raine and EBEN.    In our conversation, we chat about our brands and how to utilize that on social media. In the digital age of social media, how do you go that next level at no matter your current status? Then there's the trap of comparisons but no matter what sticking to who you are. There can be mental health concerns.  Jade and I connect on when and how to get help.    For more information about Crowd Surf visit  and subscribe to "How I Got Backstage" in your favorite podcast platform.  

Recently Ones To Watch published an article written by Cassie Petrey and Jade Driver called: "INDUSTRY INFILTRATION: 7 Things I Wish I Knew Before Starting My Music Business." In this Mini-cast, the two dig into the article and talk about "the bro deal," chasing checks and karma. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/how-i-got-backstage/support

Looking for your dream job in the music industry? Today we meet Jade Driver, who along with her partner Cassie Petrey, are co-founders of Crowd Surf, a fan-centric marketing company in LA, Nashville, and NYC. Together, they also co-host the podcast “How I Got Backstage”. Join Music Connection's Randy Thomas and Anita Gevinson as they dive into Crowd Surf.

Recently recognized by Billboard Magazine as Digital Power Players, Jade Driver and Cassie Petrey are two beautiful, smart entrepreneurs who built a company out of doing what they love. Teaching others how to break into and succeed in the music industry through their organization and podcast called How I Got Backstage. --- Support this podcast: https://anchor.fm/nancymensahtw/support

Jade Driver is on of the founders of Crowd Surf, along with her business partner Cassie Petrey. Crowd Surf is a marketing company which also handles PR and artist management for artists. The company literally started while they were in college. They went from having Backstreet Boys posters on their walls, to now working with them as a client. Crowd Surf has offices in New York, LA, and Nashville with over 50 employees. In this episode, Jade shares her story along with lessons on how to get started and land a career in the music business. She also share some marketing and social media advice for musicians, and much more. To learn more about Jade Driver and Crowd Surf visit http://crowdsurf.net/.   Keep in touch:chris.goyzueta@gmail.com www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg  Credits: Host: Chris Goyzueta Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency  Music: Emily Kopp  

Welcome to "How I Got Backstage," a podcast about how two girls from small towns, with no entertainment connections, grew up to create their dream jobs in the music industry. Each week Jade Driver and Cassie Petrey will share stories from their careers and give advice and real steps you can take to create your dream career too! This week they introduce themselves, their passion for music, life as a fan girl and dig into the early years and the start of their marketing, publicity and artist management company, Crowd Surf. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/how-i-got-backstage/support

AFTERBUZZ TV - AfterBuzz TV's Spotlight On edition, is a long form interview series featuring actors discussing their roles and shows as well as their thoughts, passions and journeys. In this episode host Zoe Hewitt interviews Cassie Petrey & Jade Driver. ABOUT CASSIE PETREY Back during Backstreet Boys' original pop reign in the '90s, Cassie Petrey showed her super-fandom by starting a 10,000-subscriber fanzine and following the act to far-off locales like Norway. But as she prepared to launch her own music business career, she noticed a gap between her passion and what the industry would support. "There just wasn't a higher-level job that revolved around connecting artists with their fans," she says. So in 2007 at the age of 21, she co-founded Crowd Surf, an agency that uses social media to forge deeper artist-audience relationships through release-week campaigns, exclusive content and direct access. Now, Crowd Surf under Petrey, 25, manages social pro --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app