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Hosted by cassie petrey
2 episodes with cassie petrey
2 episodes with cassie petrey
2 episodes with cassie petrey
2 episodes with cassie petrey
2 episodes with cassie petrey
Send Mary and Kelsey a Message!In this episode, Mary and Kelsey are joined by Jade Driver and Cassie Petrey, co-founders of Crowd Surf digital marketing agency. Crowd Surf has an all-star client roster including Backstreet Boys, and Jade and Cassie shared behind the scenes of the latest campaign from the best-selling boy band of all time - the announcement of their Millennium 2.0 album and their upcoming Sphere residency - including what it was like to be with the group in NYC on announcement day, the nostalgic elements they advocated for on behalf of all of us fans, and what fans can expect next. They also remind us of the power of including fandom perspectives in all aspects of a campaign. Thank you, Jade and Cassie for sharing your craft and passions with WTP!Be sure to follow Jade (@folieajade) and Cassie (@cassiepetrey)! Support the showInstagram: @whentheypoppedpodTikTok: @whentheypoppedEmail: whentheypoppedy2k@gmail.comWebsite: linktree.com/whentheypopped
In this episode, I dive deep with social media marketing powerhouse Cassie Petrey. She's the brains behind iconic artists' social presence including the Backstreet Boys, Britney Spears, and others. Cassie's journey from 12-year-old fangirl creating a Backstreet Boys newsletter to Forbes 30 Under 30 entrepreneur reveals how authentic passion drives success. We tackle the challenges of celebrity social media management, creating real human connections for public figures, and the growing importance of verification across platforms. Cassie drops knowledge on how she helps massive artists stay grounded and relatable despite their extraordinary lives, plus shares invaluable advice for women breaking into male-dominated industries. Her take on building a career from true passion rather than chasing what others want is something every entrepreneur needs to hear. Whether you're building your own brand or just fascinated by how celebrities navigate the digital world, Cassie's insights will completely change how you view social media marketing.We Meet: Cassie Petrey, CEO & Co-Founder of Crowd SurfConnect:Connect with Rick: https://linktr.ee/mrrickjordanConnect with Cassie: https://www.instagram.com/cassiepetrey/ Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLINAbout Cassie: Cassie Petrey has been the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.
Cassie Petrey, CEO and co-founder of social media/music management firm Crowd Surf, offers advice on differentiating yourself in a crowded field, and what the REAL hardest part of your job will be running a business.Hear Cassie's full interview in Episode 464 of The Action Catalyst.
Cassie Petrey, CEO and co-founder of social media/music management firm Crowd Surf, talks about starting a Backstreet Boys army at 12 years old, questioning Hillary Clinton, how hardware leads to social media change, the limitations of VR, advice on differentiating yourself in a crowded field, innovating new pay structures in the music and digital marketing industries, what the REAL hardest part of your job will be running a business, and the critical use of Sabrina the Teenage Witch in her workflow.
Dive into the first half of 2024 with highlights and insights from an incredible lineup of guests:
Thank you to BetterHelp for sponsoring this episode. BetterHelp is the world's largest therapy service, and it's 100% online. With BetterHelp, you can tap into a network of over 30,000 licensed and experienced therapists who can help you with a wide range of issues.Get 10% off your first month at betterhelp.com/howtosurvivesociety Support the showThank you for listening to another episode of How To Survive Society.Thank you to BetterHelp for sponsoring this episode.BetterHelp is the world's largest therapy service, and it's 100% online.With BetterHelp, you can tap into a network of over 30,000 licensed and experienced therapists who can help you with a wide range of issues.To get started, you just answer a few questions about your needs and preferences intherapy. That way, BetterHelp can match you with the right therapist from their network, Then you can talk to your therapist however you feel comfortable, whether it's via text, chat, phone or video call. You can message your therapist at any time, and schedule live sessions when it's convenient for you. If your therapist isn't the right fit for any reason, you can switch to a new therapist at no additional charge.With BetterHelp, you get the same professionalism and quality you expect from in-office therapy, but with a therapist who is custom-picked for you, more scheduling flexibility, and at a more affordable price.Get 10% off your first month at https://www.betterhelp.com/howtosurvivesociety
In episode #163 of the Smart Influencer Podcast, Christina and Corinne discuss with Cassie Petrey of Crowd Surf about social media, social media psychology and how social media is a tool to reach your goals...not be your goals! LINKS MENTIONED IN THIS EPISODE:Smart Influencer Legacy OrganizerWhat's Working SegmentPubler********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!********************************FULL SHOW NOTES: https://thesmartinfluencer.com/social-media-strategies-based-on-20-years-of-experience/JOIN OUR COMMUNITY:https://www.facebook.com/groups/214681812013517https://www.instagram.com/thesmartinfluencer/Support the show
Ever dreamed of managing social media for your favourite celebrity? Our guest, Cassie Petrey, turned her dream into reality by working with none other than the Backstreet Boys. And she is here to share her journey from superfan to celebrity social media manager.As the co-founder of Crowd Surf, Cassie has also worked with other iconic artists' including Camila Cabello and Britney Spears. Her accolades include Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.So how did she do it, and how can you follow in her footsteps? Cassie is here to spill the secrets on landing a celebrity as a social media client. Are you ready to add a celebrity social media client to your portfolio? Let's dive in!Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode63Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community63Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi63Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients63Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop63Let's be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
In this electrifying episode of "The Root of All Success," your host, The Real Jason Duncan, sits down with the brilliant marketing mind, Cassie Petrey, to delve into the fascinating world of pop sensation – The Backstreet Boys. Get ready for an exclusive behind-the-scenes look at the marketing genius that propelled one of the most iconic boy bands to superstardom. Jason and Cassie kick off the episode by exploring the origins of The Backstreet Boys and their meteoric rise to fame in the late '90s. As they navigate through the band's early days, Cassie Petrey provides unparalleled insights into the strategic decisions that fueled the group's success and solidified their place in music history. The episode also uncovers the pivotal moments and campaigns that played a crucial role in maintaining the band's relevance over the years. From comebacks to adapting to changing industry landscapes, Cassie and Jason discuss the dynamic strategies employed to keep The Backstreet Boys not only in the spotlight but at the forefront of pop culture. Whether you're a die-hard fan of The Backstreet Boys or simply interested in the art of strategic marketing in the entertainment industry, this episode of "The Root of All Success" is a must-listen. Join Jason Duncan and Cassie Petrey for an engaging conversation that takes you backstage into the marketing machine that fueled the success of The Backstreet Boys and left an indelible mark on music history. Cassie's Website Link: www.crowdsurf.net Cassie's Social Media Instagram: https://www.instagram.com/cassiepetrey/?hl=en Twitter: https://twitter.com/cassiepetrey Facebook: https://www.facebook.com/cassiepetrey LinkedIn: https://www.linkedin.com/in/cassiepetrey TikTok: https://www.tiktok.com/@cassiepetrey Love the show? Subscribe, rate, review & share! https://therealjasonduncan.com/podcast This episode is sponsored by Dubb. Up your email game and make videos that convert! Get two free weeks and 50% off your first two months with this link: therealjasonduncan.com/dubb Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to a captivating episode where we explore the dynamic intersection of music and social media, unraveling the transformative impact of digital platforms on the music industry. Join us in conversation with Cassie Petrey, a seasoned professional in artist management and social media strategy. In this enlightening discussion, Cassie shares invaluable insights into the democratization of the music landscape, the evolving role of artists in the digital age, and the significance of adapting to new media formats. From personal branding to the longevity of songs, this episode delves into the multifaceted realm where artistry and technology converge, offering a comprehensive understanding of the contemporary music industry. Tune in for an engaging exploration of how social media has become a powerful force shaping the future of music.Access and Opportunity in the Music Industry: Social media has democratized the music industry, providing artists worldwide with increased access and opportunities for success. (03:15) Personal Branding and Control: Artists can build a personal brand beyond their music, gaining more control over their image and content distribution through social media. (08:45) Evolution of Music and Art: Music evolves with media changes, shifting from TV to phones. Artists become their media networks, leveraging attention from their music. (12:30) Rise of Short-form Content and TikTok: TikTok's short-form content is the new music video, emphasizing artists' need to adapt for exposure. (16:50) Role of Content Development: Artists should focus on music-centric content on platforms like Instagram Reels and TikTok, where performances and playing instruments have gained popularity. (20:08) Artists as Business People: Successful independent artists excel not only in their musical talents but also as savvy business individuals, according to Cassie. (23:35) Longevity of Songs and Albums: Streaming challenges traditional song lifespans; Taylor Swift's album re-releases prove enduring cultural relevance. (28:26) Chart Dynamics and Multiple Songs: Streaming enables multiple songs from an artist's album to chart at once, encouraging frequent releases, collaborations, and diverse templates. (33:11) Monetization Beyond Streaming: Cassie highlights the role of artist managers in diverse monetization avenues beyond streaming, encompassing concerts, merchandise, and brand deals. (27:00) Anecdote with Backstreet Boys:Cassie shares a humorous story about her teenage crush on Backstreet Boys while dining with AJ. The band acknowledges the importance of social media for connecting with their fans. (28:54) Taylor Swift's Influence: Taylor Swift is lauded for her brilliance as an artist and businesswoman. The release of Taylor's versions and her Spotify streaming success highlights the enduring power of her music. (31:20)Know more about Cassie Petrey by following her on Instagram @cassiepetrey. More information about her here https://www.convinceandconvert.com/podcasts/episodes/how-cassie-petrey-turns-rockstars-into-social-pros/. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.theradcast.com. Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.
Meet Cassie Petrey, the co-founder and COO of Crowd Surf, a trailblazer in digital marketing for the music world. Starting as a young Backstreet Boys fan managing their newsletter, Cassie now leads a team that's all about connecting musicians and bands with their fans online.In this episode, we dive into Cassie's world, where social media savvy meets a deep love for music. She's the go-to expert for artists and music brands wanting to make real waves online. With Crowd Surf, Cassie's not just about likes and shares; she's about creating genuine connections and unforgettable digital experiences.Join us as we explore how Cassie's passion and expertise are changing the game for musicians and fans alike. Get ready for insights, inspiration, and a whole new take on digital marketing in the music industry.Find Cassie Petrey at: http://www.crowdsurf.net https://www.linkedin.com/in/cassiepetrey https://www.instagram.com/cassiepetrey https://www.facebook.com/cassiepetrey Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube
Cassie Petrey is the woman behind the world's most iconic artists' social media marketing including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and more. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose admiration for the Backstreet Boys at age 12 led her to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient and a leading social media and artist management Hollywood powerhouse. IN THIS EPISODE, YOU'LL LEARN ABOUT: Thinking of your music career as a business Having a consumer mindset with your music marketing Where to begin with marketing your music How far in advance should you plan your marketing? How to get Spotify to want to promote your music Releasing singles vs. albums What kinds of content you should be creating Which metrics matter How often should you post social media content? What platforms should you use? Should you use scheduling tools? Being an “influencer” When to hire a social media manager To learn more about Cassie Petrey, visit: https://crowdsurf.net/ For tips on how to improve your mixes, visit https://masteryourmix.com/ Looking for 1-on-1 feedback and training to help you create pro-quality mixes? Check out my new coaching program Amplitude and apply to join: https://masteryourmix.com/amplitude/ Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/ Get your copy of the #1 Amazon bestselling book, The Mixing Mindset – The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/ Join the FREE MasterYourMix Facebook community: https://links.masteryourmix.com/community To make sure that you don't miss an episode, make sure to subscribe to the podcast on iTunes or on Android. Have your questions answered on the show. Send them to questions@masteryourmix.com Thanks for listening! Please leave a rating and review on iTunes!
This powerful clip from THINK Business LIVE with Jon Dwoskin and Cassie Petrey, Social Media Marketer to big stars, identifies and provides insight into overcoming “stuck” points in business. Get real-time, relatable coaching and practical advice for navigating hurdles to boost business growth. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Cassie Petrey: Website: https://crowdsurf.net/ Twitter: https://twitter.com/cassiepetrey Instagram: http://www.instagram.com/cassiepetrey LinkedIn: https://www.linkedin.com/in/cassiepetrey/ Facebook: http://facebook.com/crowdsurf *E – explicit language may be used in this podcast.
You're called for something bigger than where you're currently standing and you see proof all around you that it's possible. But the idea of putting yourself out there or having the tiniest possibility to achieve your own greatness can feel out of reach.Today, we're talking with Cassie Petrey about having the audacity to go for it – she's living proof that you can be a boyband fan girl and eventually own an agency that manages social media for The Backstreet Boys – all because she learned valuable skills, believed she could, and asked for it.In this episode, you'll learn:From fan girl to social media manager for music iconsLessons Cassie learned over her years in businessReframe how you think about managing social mediaThe incredible power and benefits of social mediaGet more comfortable with showing up on socialsNavigating critics, trolls, assumptionsHow Cassie got to work with The Backstreet Boys and Britney SpearsAdvice to help gain traction on social mediaCassie Petrey has been the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello, and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner, and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.Resources from this episodeJoin The Gutsy Collective Inner Circle - Gain clarity and make gusty moves with the support and energy of like-minded women. Inside the group, you'll find deeper connection, clarity, accountability, tools, and techniques to help you get out of your own way so that you can make shifts and move forward on your goals. I'll see you inside!Get the support you need and feel alive again! - My mission is to help you discover your own personal alignment so that you can feel deeply connected and expansively alive – all with ease and flow. Whether you are a brand new or aspiring entrepreneur, you have a growing small business, or you are an expanding CEO ready for your next level of success, I've got your back! Click here to learn about the 3 ways I can support you and your business.Connect with Cassie PetreyTwitter/X: @cassiepetreyInstagram: @cassiepetreyWebsite: crowdsurf.netConnect with LauraAuraFacebook: @thatlauraauraTikTok: @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the showTHANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970
In this Short Talk episode Judith Germain speaks to Cassie Petrey about her experience with imposter syndrome and how she reframed it as a sign of caring and passion for her work. Cassie also shares how she looks for the same qualities in potential hires, emphasising the importance of caring and wanting to be present in a role. Judith and Cassie discuss the importance of showing up on social media platforms to increase brand visibility. They also emphasise the value of being an early adopter of new technologies and tools to stay ahead of the competition. They discuss various tips and insights on working with A-listers, landing dream clients, and growing one's brand. Cassie emphasises the importance of building a great service, focusing on learning and understanding clients' needs, and staying true to the core purpose and emotions behind one's brand. In this conversation they discuss the importance of understanding the purpose and emotions behind building a brand. From fangirl to CEO of top celebrity social media/music management firm, Cassie Petrey (Forbes 30 under 30 and Billboard 30 under 30 recipient) is the woman behind some of the most iconic artists social media marketing including Backstreet Boys and Ed Sheeran. You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here. --- Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see. Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders. Judith's websites: The Maverick Paradox Magazine - themaverickparadox.com The Maverick Paradox Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.
When she was a 12-year-old Backstreet Boys superfan, Cassie Petrey had no idea that her tenacity and relational talent would lead her to working with the biggest names in music, tech, and entertainment, like Steven Tyler, Britney Spears, Camila Cabello, Google, Disney, and Apple. She's the co-founder and co-CEO of Crowd Surf, a leading marketing and music management firm founded in 2007 alongside best friend, Jade Driver. She's also a Forbes 30 Under 30 and Billboard 30 Under 30 recipient.You'll hear:What she did at age 12 that started a career in the ever-changing world of social mediaWhy she calls herself a ‘social media dinosaur'The courage, skill, and adaptability it took to start a company in a field that didn't exist in her early 20sAn inside look at the unique pressures top artists face and why she thinks they have to be really mentally strongWhat you should aim for instead of ‘being famous, having viral videos, and being the next Taylor Swift'Connect with Cassie on InstagramLearn more about Crowd Surf HERELeave a review of this podcast on your favorite platform; it helps us get these stories out to more people who need to hear them!To give specific feedback directly to us on what you like about the podcast and what you don't, fill out this 5-minute survey.Don't let fear win. Get your FREE copy of the Unbeatable Army Survival Guide HERE.
What does it take to manage the social media account of an A-list celebrity? Marketing manager Cassie Petrey knows! In this episode, host Michelle Thames and Cassie Petrey discuss Cassie's career as a social media manager for some of the most recognizable names in music. Cassie gives a behind-the-scenes look at what a celebrity social media manager does and she shares the social media tips she gives all her clients to be successful. Cassie Petrey has been the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.WATCH INTERVIEW ON YOUTUBE: https://youtu.be/N_HtqiHIwmQ--Follow Cassie on InstagramFollow Cassie on TikTokConnect with Cassie on LinkedInCatch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupStart your own Stan StoreCheck out Michelle's YouTube Support the show
Dive into an engaging speed round from THINK Business LIVE with Jon Dwoskin and Cassie Petrey, Social Media Marketer to big stars. These quick-fire questions and candid answers reveal best advice, favorite books, and personal insights. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Cassie Petrey: Website: https://crowdsurf.net/ Twitter: https://twitter.com/cassiepetrey Instagram: http://www.instagram.com/cassiepetrey LinkedIn: https://www.linkedin.com/in/cassiepetrey/ Facebook: http://facebook.com/crowdsurf
I've often said that recognition is a strategy, not a destination. Few of us want to be stars or celebrities, but smart marketers today understand that recognition is a strategy to build your brand and business. So, how can you leverage social media to build your brand image like a celebrity? Let's find out from someone who's been behind the scenes of some of the most iconic artists' social media marketing. Today I'm joined by Cassie Petrey to discuss the importance of recognition in building a brand and business on social media. Cassie shares insights from her work with celebrated creators, emphasizing that while recognition is essential, it should not be the sole focus. Cassie and I explore the need for discipline, self-belief, and passion in navigating the challenges of social media, as well as adapting one's style to suit different platforms while maintaining brand consistency. Tune in to discover valuable strategies for leveraging social media to its fullest potential for your business. Cassie Petrey has been the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com. Cassie Petrey, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – CrowdSurf.net Cassie Petrey on LinkedIn (in/cassiepetrey) Cassie Petrey on Facebook (@cassiepetrey) Cassie Petrey on Instagram (@cassiepetrey) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you · The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! · Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. · Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Head on over to YouTube to watch this weeks episodeWelcome back, tea-lovers, to another exciting episode of "Tuesday Tea with Sweet D"! Today, we have a special guest who is making waves in the music industry with her expertise in social media marketing. Join us as we explore the dynamic world of music artist promotion and get to know Cassie Petrey, the mastermind and co-founder of Crowd Surf, a renowned company that's reshaping how musicians connect with their fans online.In this episode of "Tuesday Tea with Sweet D," we're thrilled to have Cassie Petrey, the brilliant mind behind Crowd Surf, a cutting-edge social media marketing company revolutionizing the music industry.Cassie shares her thoughts on the future of the popular social media platform, Threads, and its potential impact on artists' online presence. She also reveals her genuine love for the Backstreet Boys and how they influenced her passion for the music industry.Delve into the secrets behind Crowd Surf's successful social media marketing strategies that have helped artists gain significant traction and engage with their fans like never before.Learn about the challenges and triumphs Cassie faced while navigating the dynamic music industry, and get inspired by the memorable and impactful marketing campaigns she and her team have executed.Tune in for a fascinating journey through the world of the music industry marketing!Connect with Cassie on InstagramSupport the showConnect with Dominica: https://www.instagram.com/dominicalumazar/Interested in being a guest on the show? https://sweetdmarketing.com/tuesday-tea-podcast/
Welcome back to another episode of The Mind of George. Join George as he interviews Cassie Petrey as she shares her journey from Backstreet Boys fandom to CEO of a top celebrity social media management firm.Cassie shares a fresh perspective on combining passion and purpose into your career path. Listen in to learn…How to turn your passion into a thriving career and business.The importance of unconventional marketing approaches to create significant impact.How to achieve work-life balance and foster productivity.From Cassie on how to find new opportunities and secure dream deals.Get ready to be inspired by Cassies entrepreneurial spirit and drive to build a thriving and passion-driven business. You won't want to miss this vibrant episode! Looking to unlock your potential and talent to flourish inside of your business? Listen to our 10-part podcast series based on “The Talent Code” with the links below!—10 Part Series:→ Part 1 of 10 - Refining Your Craft and Setting Yourself Apart→ Part 2 of 10 - Sustaining Your Motivation and Commitment to Self→ Part 3 of 10 - Sharpening Your Edge and Confidence with Master Coaching→ Part 4 of 10 - Mastering Your Skill Development and Relationship with Self→ Part 5 of 10 - Understanding The Difference Between Inspiration and Motivation→ Part 6 of 10 - Uncovering The Secrets Of Creating Momentum And Igniting Our Work → Part 7 of 10- Unleashing Creative Potential Through Divergent Thinking→ Part 8 of 10- The Key to Master Coaching and Creating Your Transformation→ Part 9 of 10- Four Virtues for Effective Coaching and Leadership→ Part 10 of 10- Implementing The Talent Code: Embracing Deep Practice & Anchoring into Core Beliefs —Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!—If you have any questions or comments about the episode, I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.
As the co-founder and co-CEO at Crowd Surf, Cassie Petrey helps some of the world's most incredible talent - including Britney Spears, the Backstreet Boys, and others - connect with their fans. In today's episode of Make It Happen Monday, Cassie shares her extraordinary perspective on starting with virtually nothing and working her way to the top. Listen in as Cassie and John discuss the similarities between the music and sales industries, how AI is changing marketing strategies in the music industry, the positive impact of imposter syndrome, and the links between risk tolerance and success.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Connect with Cassie on LinkedIn: https://www.linkedin.com/in/cassiepetrey/Connect with Cassie on Instagram: http://www.instagram.com/cassiepetrey Also visit her website: https://crowdsurf.net/
Cassie Petrey is the co-founder and CEO of CrowdSurf, a music management firm that has worked with Britney Spears, Camila Cabello, Backstreet Boys, and many more. Cassie is an avid speaker and has spoken at SXSW and Forbes' 30/50 summit in Abu Dhabi. She has also seen the Backstreet Boys more than 200 times in concert! In this episode, Cassie explains how marketing has changed now since before the pandemic, how an artist can stand out amongst the saturation, and how TikTok has become the new LinkedIn for musicians and content creators.Substack: https://lennoncihak.substack.com/Discord: https://discord.gg/CRTcYRDGqf27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heardConnect with Lennon:Website: https://www.lennoncihak.comInstagram: https://www.instagram.com/lennoncihak/TikTok: https://www.tiktok.com/@lennoncihakTwitter: https://twitter.com/LennonCihakLinkedIn: https://www.linkedin.com/in/lennoncihak/YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtwGuest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2Connect with Cassie Petrey and CrowdSurf:LinkedIn: https://www.linkedin.com/company/crowd-surf/Website: https://crowdsurf.net/careers.htmlInstagram: https://www.instagram.com/cassiepetrey/
Having admiration for something can be the motivating factor to propel you, like my guest today, Cassie Petrey, shares how the love for the Backstreet Boys brought her to where she is today.#RickJordan #Podcast #SocialMediaWe Meet: Cassie Petrey, CEO & Co-Founder of Crowd SurfEpisode References: VeeCon Connect:Connect with Rick: https://linktr.ee/mrrickjordanConnect with Cassie: https://www.instagram.com/cassiepetrey/ Universal Rate & Review: https://lovethepodcast.com/allinwithrickjordanSubscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLINAbout Cassie:Cassie Petrey has been the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.
#225: Cassie Petrey is the CEO & co-founder of celebrity social media and artist management firm, Crowd Surf (the company behind iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears). She is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and a 15-year veteran of the music industry.At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. Today, as the CEO and co-founder of leading entertainment marketing firm Crowd Surf, she has led social media marketing campaigns for A-list artists, tech giants Apple and Google, top labels Universal, Disney, Sony and Warner, and legacy artists and catalogs Neil Diamond, Frank Sinatra and Marvin Gaye.Topics discussed:What celebrity and artist management looks likeImportance of video content (short and long) for creators on social mediaPrediction of upcoming and rising social media platformsWhy Twitter needed a rebrand and whether it's good that "everyday people" can get verified nowRecommendation for fellow career-driven, busy women on one thing they should implement in their lifeA special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfillENJOY 10% OFF THE WHAT FULFILLS YOU? CARD GAME AT www.whatfulfillsyou.com - code "WHATFULFILLSYOU10"Follow Cassie Petrey on Instagram: https://www.instagram.com/cassiepetreyFollow the What Fulfills You? Podcast Instagram: https://www.instagram.com/whatfulfillsyouFollow Emily Elizabeth's Instagram: https://www.instagram.com/emilyeduong/Read more on the blog: https://emilyelizabeth.blog/Support this podcast at — https://redcircle.com/what-fulfills-you-podcast/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Imagine if the musicians you once idolized became your clients. That's the case for Cassie Petrey, the co-founder of Crowd Surf. Crowd Surf is a digital marketing company with a roster of massive stars including Guns N Roses, Backstreet Boys, Ed Sheeran, and Britney Spears. In this episode, we discover how Cassie went from running the Backstreet Boys newsletter at age 12 to becoming a marketing leader and prominent figure in the music industry. We discuss: Getting a start in the music industry: Discover how Cassie entered the music industry and built her way up to becoming a marketing powerhouse Working with massive celebrities: Gain insights into the unique dynamics and experiences of collaborating with some of the world's biggest stars Overcoming imposter syndrome: Cassie candidly addresses the challenges of imposter syndrome and shares her strategies for conquering self-doubt Finding creative inspiration: Learn where Cassie finds her creative spark and how she translates it into successful marketing campaigns Managing a personal brand: Cassie discusses the importance of managing one's personal brand and leveraging it for professional growth Follow Cassie: Instagram | Twitter | LinkedIn This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. vnyl.me/makingthebrand Access the show notes here!
Cassie Petrey, CEO & co-founder of Crowd Surf joins us. Episode 565. We are joined by Cassie Petrey. Cassie is the CEO & co-founder of celebrity social media and artist management firm, Crowd Surf (the company behind iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears). Cassie is a Forbes 30 […]
Cassie Petrey is the brilliant woman behind the social media marketing of iconic artists such as the Backstreet Boys, Camila Cabello, and Britney Spears. She is the co-founder of Crowd Surf, a renowned marketing and music management firm. As an original fan girl, Cassie's passion for Backstreet Boys at age 12 led her to create a global fan newsletter. She later played a pivotal role in re-establishing the band's enduring fame for a new generation. At 17, while working as a college rep for Warner Music Group, she was among the first to recognize the marketing potential of emerging platforms like Myspace and Facebook. Crowd Surf has collaborated with tech giants Apple and Google, major labels like Universal, Disney, Sony, and Warner, and managed rising stars such as Loren Gray, Max & Harvey, and Ugly Boys. The firm also crafts custom marketing plans to keep legendary works by John Fogerty, Neil Diamond, Frank Sinatra, and Marvin Gaye at the forefront of pop culture. With teams in Los Angeles, Nashville, and New York, Crowd Surf excels in all aspects of artist careers, including launches, brand strategy, residencies, television projects, merchandising, and more. In August 2022, the company expanded with a new artist management division, catering to top influencers and Gen Z musicians. Cassie, a Forbes 30 Under 30 and Billboard 30 Under 30 honoree is a driving force in social media and artist management in Hollywood. Alongside her co-founder Jade Driver, they were featured on power lists in Variety and Billboard and have shared their expertise at events like SXSW, the New Music Seminar, and the Forbes 30/50 Summit in Abu Dhabi. More of Cassie: Instagram: https://www.instagram.com/cassiepetrey/?hl=en LinkedIn: https://www.linkedin.com/in/cassiepetrey/ Podcast: How I Got Backstage Website: https://www.linkedin.com/in/cassiepetrey/overlay/contact-info/
Whether you love it or hate it, social media is one of your best options when it comes to finding an audience for your songs and building a lasting fanbase. In this episode, we talk with Cassie Petrey, CEO and co-founder of Crowd Surf, a music marketing firm that has run social media campaigns for household names like Camila Cabello, Kim Petras, and Backstreet Boys, as well as countless local and grassroots artists.
Why should you be creating content for the right reasons? Co-founder of Crowd Surf and named one of Forbes' “30 Under 30,” Cassie Petrey is in the studio today, chatting about her experience providing specialized marketing services to stars like the Backstreet Boys, Britney Spears, Camila Cabello, and more. Cassie discusses how authenticity and staying true to a creator's vision are the key to successful content creation. She and Daniel then break down the importance of understanding how and why we consume content, the advantages of short-form vs. long-form content, and why the best influencers should have a mission to help others in some way. They also dive into how supporting a creator's authentic self is the best way to ensure they remain true to their vision.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Cassie: Instagram: www.instagram.com/cassiepetrey/LinkedIn: www.linkedin.com/in/cassiepetrey/ Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Timestamps:· 0:00 Intro· 1:36 From local to national music marketing· 2:21 For the love of the game· 3:46 Short-form vs. long-form video· 7:19 How content is discovered· 8:46 What makes great long-form and short-form videos?· 12:06 Editing unplanned content · 14:10 Influencing for the greater good· 17:01 Stumbling into social media fame· 19:55 Staying true to your vision· 23:54 A hill to die on· 25:28 The power of social media content· 27:59 Biggest career wins· 28:47 Career advice· 31:35 Contact us
Cassie Petrey is the Co-Founder of the Digital Marketing and Artist Management company, Crowd Surf. Cassie started on this journey as a fan girl, and today she is a Billboard and Forbes' "30 Under 30" recipient and has overseen the digital marketing for Britney Spears, Backstreet Boys, Camila Cabello, and Anne Wilson. In this episode we discuss: - What Cassie believes in the most underutilized app for digital engagement - How to measure success in a social media campaign or marketing strategy - Why she believes Imposter Syndrome is a good thing Follow and Subscribe to these accounts: Watch The Full Episode on YouTube Springboard Music Instagram Rachael Hession Instagram Cassie Petrey's Instagram Honorable mentions throughout this episode: Crowd Surf Songfluencer Warner Music Group Middle Tennessee State University --- Support this podcast: https://podcasters.spotify.com/pod/show/springboardmusic/support
TikTok is becoming more critical of a channel to tap into a new generation and new trends. But there are many things that we can apply from our legacy social media marketing into understanding and leveraging this newest of social media platforms for our business.Today's guest, Cassie Petrey, co-founder of the digital marketing company Crowd Surf, has helped some of the most iconic musicians such as Backstreet Boys and Camila Cabello use social media to connect with their audience. That same advice can be used for your business regardless of industry. Listen in for the details!Guest LinksCassie Petrey on Instagram: https://www.instagram.com/cassiepetrey/Cassie Petrey on LinkedIn: https://www.linkedin.com/in/cassiepetrey/Learn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
This one's a slightly different episode of Social Pros! On this episode, we are joined by Cassie Petrey, owner of Crowd Surf. She explains how she went from pop superfan to managing social for some of the top music stars we know and love. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details When we scroll through TikTok, Instagram or YouTube Shorts and see our favorite pop stars and influencers, we don't always consider what led to the creation of each post or video. But our latest guest knows the ins-and-outs of the megastars' social strategies… Cassie Petrey, owner of Crowd Surf, joins this episode of Social Pros to discuss how she transforms musicians, comedians and influencers into masters of social. She describes how she got into the industry, using social to let audiences help fulfil your goals and talks about what platforms are underused. Plus, tune in for plenty of Backstreet Boys fangirling! In This Episode: 5:00 – Introducing Cassie 6:29 – Cassie's journey in social 14:05 – Social media as the benchmark of success 16:16 – Why she pushes clients to remember non-social goals 20:54 – Coaching clients on big social media changes 28:56 – Highlighting under-utilized platforms 36:26 – Where to find Cassie 37:37 – Final advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit SocialPros.com for more insights from your favorite social media marketers.
Hey there, it's Gigi! Entrepreneur and Co-Founder of Crowd Surf, Cassie Petrey, sits down with Gigi to talk about all things talent management, finding confidence working in the music industry, and when to know a talent manager is the right fit for you. CONNECT WITH ME: gigirobinson.com greenroom: @gigi instagram: @itsgigirobinson tiktok: @itsgigirobinson twitter: @itsgigirobinson CONNECT WITH CASSIE PETREY: instagram: @cassiepetrey & @crowdsurf twitter: @cassiepetrey tiktok: @cassiepetrey linkedin: https://www.linkedin.com/in/cassiepetrey/ If you loved what you just listened to make sure to screenshot, repost and tag us so we can share it! Don't be afraid to DM us @itseverythingyouneediswithin with how you found value by listening in, or with questions or thought topics to cover in a future episode. For anything we mentioned during the show make sure to check the show notes or my website gigirobinson.com/podcast for more info! Don't forget to tune in next week to the live recording to have a chance to be featured or have your questions answered on a brand new episode of Everything You Need Is Within! Xoxo, Gi --- Support this podcast: https://anchor.fm/itsgigi/support
Cassie Petrey, Co-Founder, and CEO of Crowd Surf joins Tejas Mehta and walks us through the content creation process for artists in the music industry. She mentions that different artists have different needs, and hence the role of Crowd Surf can vary from ideation all the way to editing and posting. Cassie wants to use social media content to forge a tighter artist-audience bond through release-week campaigns, exclusive content, and direct access. She stresses that social media content needs to be authentic, and artists shouldn't shy away from showing their vulnerable side. Cassie believes that artists should post content that connects with the audience without worrying about the numbers. The numbers will follow as long as the content is for a purpose and from the heart.
Cassie Petrey, Co-Founder and CEO of Crowd Surf, joins Tejas Mehta and explains how her passion for the Backstreet Boys drove her to a career in Digital and Social Media Marketing for artists like the Backstreet Boys, Britney Spears, and Camila Cabello. Cassie wants Crowd Surf to be a one-stop shop for all digital needs of the artists, including website management, social media and content management, email strategy, and digital PR. She wants to use social media to forge a tighter artist-audience relationship through release-week campaigns, exclusive content, and direct access. Cassie believes that artists should post content that connects with the audience without worrying about the numbers. The numbers will follow as long as the content is for a purpose and from the heart.
On Monday, I sat down with Cassie Petrey. Cassie is the CEO of the celebrity social media management firm, Crowd Surf. She is the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello, and Britney Spears, and holds all the secrets to help artists succeed in a digital age. Today we are giving you a quick breakdown on how to utilize today's technology to further your music industry career. Throughout our conversation, Cassie shares her best strategies on how to make it with no connections and nothing going for you in this day and age... 1. Step back from your goal 2. Evaluate your tools 3. Commit to your message 4. Be consistent 5. Stay true to your goal Be sure to go back and listen to Monday's episode with Cassie to get a deeper dive into her story and how she landed working with some of music's biggest stars!See omnystudio.com/listener for privacy information.
TikTalk Radio: Growth + Business Strategy for Content Creators
Cassie Petrey has been the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. Today we're chatting about how artists can utilize TikTok and how social media is shaping the music industry. Follow Cassie: http://www.instagram.com/cassiepetrey https://www.instagram.com/crowdsurf/ http://twitter.com/crowdsurf https://twitter.com/cassiepetrey https://www.tiktok.com/@cassiepetrey ---------- Follow the show: https://www.tiktok.com/@tiktalkradio https://www.instagram.com/tiktalk.radio/ Follow me: https://www.instagram.com/victoriajameson/ https://www.tiktok.com/@victoria ---------- Text TRENDS to (833) 707-3222 for weekly texts on new TikTok Trends. If you want more insight into how to grow on TikTok be sure to join our community here: https://www.TikTok-Squad.com --------- Filmed with Riverside. Get started for free: https://bit.ly/3KgQeW1 Edited and Transcribed with Descript. Try it for free: https://www.descript.com?lmref=PS_w_Q Contact us: Victoria@TikTalkRadio.com --- Send in a voice message: https://anchor.fm/tiktalkradio/message Support this podcast: https://anchor.fm/tiktalkradio/support
This week, I get real with Cassie Petrey. Cassie is the CEO of the celebrity social media management firm, Crowd Surf, and the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello, and Britney Spears. She is a Forbes and Billboard 30 Under 30 recipient and has written for top outlets like Rolling Stone and Entreprenuer. In this episode, we talk all about: • How artists get signed in this digital age • The importance of staying authentic and having a clear message • Being real on social media • The four agreements Cassie truly is so smart and strategic and dropped so much wisdom throughout this interview. I cannot wait for you to listen to this episode and stay tuned for our How-To Minisode on Thursday!See omnystudio.com/listener for privacy information.
Episode 190: Have you ever dreamed of working directly with the people you've always looked up to? What about working in an industry you have been passionate about from a young age? Well, today's guest most definitely has and is here to share how exactly she made those dreams a reality. This week, Natalie is connecting with Crowd Surf co-founder, Cassie Petrey. From a certified Backstreet Boys fangirl to a leading social media and artist management powerhouse, she is living proof that you can truly achieve anything you set your mind to if you're willing to grind. Tune in as Cassie and Nat dive into the reality of working in the world of music, the ever-changing presence and advantages of social media, setting your ego aside, and the importance of saying “yes” to (almost) everything. Whether you have a love for music, an interest in social media, or any passion whatsoever, you'll be sure to takeaway practical advice to help guide you toward the career of your dreams. Today's episode dives into: The importance of putting your ego aside when you're just getting started in an industry and taking on any task, regardless of the complexity. Where social media platforms are headed and if a TikTok presence is a necessity for all businesses Cassie's early days as a Backstreet Boys fangirl and the influence their community had on her career trajectory Support systems and their integral role in helping us achieve our dreams Her vast experiences in the music industry that led her to creating Crowd Surf How she can predict a social media platform's success and how she's used it to her clients' advantage The travel hacks Cassie swears by Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow @cassiepetrey and check out @crowdsurf Learn more about your ad choices. Visit megaphone.fm/adchoices
In the context of influencer marketing, there's a big difference between an influencer and a celebrity. My definition of that difference has always been that an influencer is someone who built an audience on social media by creating content on social media. A celebrity is someone who built an audience on social media because of something else. They're an actor. Or singer. Or politician. Or athlete. Social media content is not their primary thing. Now, before I go further, let me circle back to the very premise of this show and my approach to influence marketing. An influencer, broadly defined, is someone who can persuade an audience to take action. That can be someone offline. Not on social media. But for the sake of this discussion, we're confining the definition to a social media influencer. So celebrities have big audiences on social media, but not necessarily because of their social media. However, celebrity social media can be quite compelling and certainly advantageous to their career and visibility if managed properly. A lot of times, that's where Cassie Petrey comes in. She is the CEO of CrowdSurf. It is an entertainment industry firm that handles social media content for big stars like Britney Spears, Camila Cabello and The BackStreet Boys. Cassie founded Crowd Surf with a friend after managing MySpace pages for country music stars back in the mid-2000s. She came to prominence in the music industry and quickly realized there was opportunity in handling these emerging online content platforms for the stars. That was 17 years ago. It's that depth of experience with celebrities and social media that compelled me to ask Cassie to come on the show. It's insightful for us to hear what the upper echelon of creators are doing, even if they aren't the types of creators we in the influencer space are typically dealing with. Winfluence is made possible by Cipio.ai – The Community Commerce Marketing platform. What does that mean? It's an influencer marketing software solution, but it has additional apps that function to tap into your brand community to drive commerce. Community Commerce Marketing moves beyond influencers to fans and followers, customers, employees and more. With Cipio.ai, you get the vital social media discovery and data you need for your typical influencer marketing effort. But additional apps help you uncover raving fans in your own community to increase sales, retention and engagement. The best thing about Cipio.ai? You can start using it for free. Influencer discovery and list building doesn't cost a thing. Go to jasonfalls.co/cipio and see the software that was so good, I joined the team. Learn more about your ad choices. Visit megaphone.fm/adchoices
These days, it's hard to imagine life without the internet. Streaming services and social media have taken over the digital world, and it's every digital creator's need to market their content in the most impactful way possible.It takes more than a social media account to market your content. That's why Cassie Petrey co-founded Crowd Surf, a digital marketing company providing specialized services to a roster of artists, musicians and influential people.Their team has worked with some of the biggest artists of all time, such as Britney Spears, Backstreet Boys, Fifth Harmony and Guns N Roses. In this Limitless episode, she tells us how she started out as a humble college representative at Warner Music Group, and through continuously putting her heart into her work and through creating lasting connections with people in the music industry, she built a business that is now one of the most in-demand digital marketing companies in the world.IN THIS LIMITLESS PODCAST EPISODE YOU WILL LEARNHow hard work and perseverance can lead you to greater opportunitiesHow meeting people and spending time with them can help you understand what they need and how you can help themHow great relationships with clients and contractors are an integral part of any type of businessHow to adapt to current social media trends and apply digital marketing strategies that work best for those trendsAsk Frankly Co. your most pressing business questions and get answers now: https://forms.gle/scCv8UD6g4UhjPZ59More Frankly Co. resources: https://franklyco.com/resources/Visit the Crowd Surf website: https://crowdsurf.net/Connect with Cassie on LinkedIn: https://www.linkedin.com/in/cassiepetreyConnect with Crowd Surf on LinkedIn: https://www.linkedin.com/company/crowd-surf?trk=public_profile_topcard-current-companyFollow Cassie on Instagram: https://www.instagram.com/cassiepetrey/?hl=enFollow Cassie on Twitter: https://twitter.com/cassiepetrey
As an entrepreneur, one of the most challenging realizations is that not everyone is motivated by the same things you are while running your business. Cassie Petrey, Co-Founder and CEO of Crowd Surf shares how she gained an understanding and learned how to keep her team individually motivated to get closer to her goal and vision for her company. Crowd Surf is a leading entertainment marketing and music management firm working with some of the World's most recognizable entertainers, including Britney pears, Backstreet Boys an Camila Cabello.
On this episode of That's The Tea with Alessandra G, CrowdSurf co-founder Cassie Petrey joins Alessandra for a special segment of Friday Features. Petrey offers listeners and upcoming artists a behind-the-scenes look at being on the other side of the music industry. Tune in for advice on how to best market yourself and your music on social media. Follow Cassie: Instagram TikTok To keep up with Alessandra, click here!
Cassie Petrey has been a trusted source when it comes to social media. Whether it's business or personal social is a topic that influences so much of what we do.... and we probably don't talk about it enough. In this episode we discuss the value of social with business, creators, and best practices for mental health when it comes to social for you and your talent.
Cassie Petrey is co-founder of Crowd Surf, a digital marketing company providing catered and specialized marketing services to a roster of massive stars, everyone from Guns N Roses to Backstreet Boys, Fifth Harmony to Britney Spears. Today, her company boasts a 35-person team with four offices and a roster of accounts with a combined 800 million followers. Learn more at https://createeveryopportunity.org/
No matter where you are in your career, you'll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. About Cassie: Cassie Petrey is a social media expert and co-founder of Crowd Surf, a leading marketing and music management firm specializing in transformative campaigns for some of the world's most recognizable entertainers and brands, among them Camila Cabello, Britney Spears, Backstreet Boys, AJR, Leslie Odom Jr., Jimmie Allen, Eric Church, Guns n' Roses, Duran Duran. Crowd Surf's clients also include tech giants Apple and Google, and numerous record labels, among them UMG, Disney Music Group, Sony, Warner and BMG. Since 2017 more than one billion fans worldwide have collectively followed Crowd Surf artists on major social platforms. Petrey is also the founder of Crowd Surf's Career Development Program, a first-of-its-kind non-profit education series for students seeking careers in the music business.
Photo: Mike Krstic My guest this week is Cassie Petrey who's been behind the social media marketing for some of the music's most iconic artists including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She started at age 12 creating a newsletter for the Backstreet Boys that reached fans worldwide — then years later she helped re-introduce the band to new generation of fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Today, her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse. During the interview we spoke about convincing a major label about the value of social media, motivating artists to post, how artists may compromise their brand on TikTok, getting artists to establish their brand, and much more. I spoke with Cassie via zoom from her office in Los Angeles, CA. On the intro I'll take a look at the new radio artist royalty bills before Congress, and Google's new Project Caviar.
Music Biz 101 & More is the only radio show in America that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University's Dr. Stephen Marcone & Professor David Kirk Philp, the show airs live each Wednesday at 8pm on WPSC-FM, Brave New Radio. This podcast was produced in conjunction with William Paterson's student-run MEO (Music & Entertainment Organization). Thanks to Jenna Vitale for co-hosting! Cassie Petrey is the Co-CEO and co-founder of Crowd Surf, a music marketing agency with offices in LA and Nashville. In this superb, it's-totally-worth-your-time-to-listen-to interview, you'll hear Cassie talk about TikTok marketing, how it's different from Instagram's Reels, how artists can market themselves, how she co-founded her business, and much more. If you're into the music biz and into start up, this is the podcast for you! Intro song: "Hurts Like Hell" by Gina Royale Exit song: "Admit It" by Gina Royale Like what you hear? Tweet us anytime: twitter.com/MusicBiz101WP Engage and Adore us on The Facebook, The Twitter & Instagram: www.facebook.com/MusicBiz101wp twitter.com/MusicBiz101WP instagram.com/musicbiz101wp/
On the show today… Britney Spears' Social Media Manager says there's no truth to the conspiracy theories that her Instagram videos are a cry for help, but court papers say differently. And there's in-depth investigation into whether or not Brad Pitt is hiding in the background of Jennifer Aniston's latest Instagram selfie. Plus, in today's deep dive...The Golden Globe nominations for 2021 have been released and yes, it's easy to think they should burn in the fires of hell. But, before you get too enraged, we need to talk about the Globes' wild history and why they're different from other awards shows. The Spill is Mamamia's daily entertainment podcast that catches you up on everything in entertainment and pop culture. It's perfect for your commute home. CREDITS Hosts: Laura Brodnik & Kee Reece Executive Producer: Madeline Joannou Audio Producer: Leah Porges WANT MORE? Join us in our Facebook group to discuss everything pop culture... https://www.facebook.com/groups/2524018781153963/ Read all the latest entertainment news on Mamamia... https://mamamia.com.au/entertainment/ Follow us on Instagram @mamamiaentertainment https://www.instagram.com/mamamiaentertainment/ Subscribe to The Spill Newsletter... https://mamamia.com.au/newsletter Join our Facebook page... https://www.facebook.com/mamamiaentertainment/ GET IN TOUCH Call us on the pod phone 02 8999 9386. Email us at thespill@mamamia.com.au Want to hear more Mamamia podcasts? You'll find them here... https://mamamia.com.au/podcasts Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.
Jade Driver and Cassie Petrey are back with Season 3 of HIGBS! They survived, and maybe even thrived in 2020 by being forced to get to those long term tasks that have been hiding in their to do lists for years. Cassie got her life organized and Jade jogged a few blocks. There's a long road ahead to getting everyone in the music industry back to their normal paying gigs, but until we can be backstage, on stage, side stage or in front of the stage again, we'll keep that spirit alive on this podcast! --- Support this podcast: https://anchor.fm/how-i-got-backstage/support
"Being scared is a good thing in that it shows that you actually care." - Cassie Petrey "If you want to be in something - go there. Learn the city." - Jade Driver Cassie Petrey and Jade Driver formed Crowd Surf in 2007. The company has offices in Los Angeles, Nashville, and New York and provides specialized marketing services to some of the biggest names in music and entertainment including Camila Cabello, Backstreet Boys, Becky G, and Britney Spears. They have been featured on lists such as ” Forbes’ “30 Under 30” and Billboard’s “Digital Power Players”. *** If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/Itunes? It takes less than 60 seconds, and it really makes a big difference in spreading the word. Thank you!
Cassie and Jade transformed their love for the Backstreet Boys into one of the most prominent digital marketing companies in the music industry. They talked to us about how they built their company, Crowd Surf, using their respective skills and knowledge, and the key components to building a strong and sustainable fanbase. As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
Welcome to the 31st episode of The CEO Story Podcast!With weekly podcasts releasing, "The CEO Story" takes a deep dive into the success (and sometimes pitfalls) of being your own boss! We encourage each and every individual to candidly share their stories to help other entrepreneurs understand the highs and lows that come with the journey.As always be sure to check out more of our podcast episodes:Podcast Website - https://ceostory.buzzsprout.comYoutube - https://www.youtube.com/channel/UCasaMQttGpdFnIMeWXER1SQWebsite - https://www.togethercfo.com/Give us a Like on Facebook - https://www.facebook.com/TogetherCFO/Like our LinkedIn Page - https://www.linkedin.com/company/together-cfoGive us a Follow on Instagram - @TogethercfoIn this episode, I had the pleasure of interviewing Cassie Petrey. Cassie Petrey is co-founder of Crowd Surf, a digital marketing company providing catered and specialized marketing services to a roster of massive stars, everyone from Guns N Roses to Backstreet Boys, Fifth Harmony to Britney Spears. At age 12, Petrey ran an AOL Backstreet Boys newsletter that had over 10,000 subscribers, which led to being a serial super fan of several different artists.By age 17, she landed a job at Warner Music Group as a College Representative. Shortly after signing on board, MySpace made its debut and Petrey capitalized on this avenue by setting up a page for one of the projects she had been assigned from Warner. This page was one of the first major label ventures into leveraging MySpace, and this led to a full time position in the Digital Department at Warner Bros.Records office in Nashville. In her role, she oversaw social networking campaigns for label stars such as Faith Hill, Blake Shelton, and many others.When Petrey graduated college, the role of "Community Manager" didn't exist at companies. She knew social media platforms were more important than they were given credit for. Always seeking new and innovative ways to create organic, meaningful connections between artist and their fans, Petrey went on to form Crowd Surf in 2007, with long time friend Jade Driver.At 25 years old, she was selected to be featured on Billboard's “30 Under 30” list. This highlights executives making an impact in the industry and driving business forward. As a member to YEC (Young Entrepreneur Council), she has been quoted in numerous media outlets such as Huffington Post, Inc., Business Insider and more.Today, their company has evolved into a 35-person team, with four offices and revolving roster of accounts boasting a collective social footprint of approximately 800 million followers. Stay up to date with Cassie Petrey:Website - http://crowdsurf.net/LinkedIn - https://www.linkedin.com/in/cassiepetrey/Crowd Surf Facebook - https://www.linkedin.com/company/crowd-surf/
Crowdsurf co-founder and marketing expert Cassie Petrey has been on the Forbes' “30 Under 30”, Variety's "Hollywood's New Leaders in Digital” and named one of Billboard's Digital Power Players in 2018 and 2019. In our talk, we look at how her generation is still grappling with the same level of problems of gender equality in accolades, but also women making time in their busy lives to market themselves. She started to create her own content to fill the lack of celebrity female executives on social media with powerful voices and messaging. She loves the short poignant content that she calls “word surgery” that one can do on Twitter. Since she works with teen pop artists, a lot of young people follow her, and can relate when she is honest about anxiety. I was very touched that she makes herself available to anyone who needs to talk through their troubles on DM or email. If you think YOU should write a book, head on over to A Story Inside Books, and sign up for our newsletter to learn how we help our clients write books that can achieve best seller status. www.astoryinside.com
Recently Ones To Watch published an article written by Cassie Petrey and Jade Driver called: "INDUSTRY INFILTRATION: 7 Things I Wish I Knew Before Starting My Music Business." In this Mini-cast, the two dig into the article and talk about "the bro deal," chasing checks and karma. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/how-i-got-backstage/support
Looking for your dream job in the music industry? Today we meet Jade Driver, who along with her partner Cassie Petrey, are co-founders of Crowd Surf, a fan-centric marketing company in LA, Nashville, and NYC. Together, they also co-host the podcast “How I Got Backstage”. Join Music Connection's Randy Thomas and Anita Gevinson as they dive into Crowd Surf.
Recently recognized by Billboard Magazine as Digital Power Players, Jade Driver and Cassie Petrey are two beautiful, smart entrepreneurs who built a company out of doing what they love. Teaching others how to break into and succeed in the music industry through their organization and podcast called How I Got Backstage. --- Support this podcast: https://anchor.fm/nancymensahtw/support
Jade Driver is on of the founders of Crowd Surf, along with her business partner Cassie Petrey. Crowd Surf is a marketing company which also handles PR and artist management for artists. The company literally started while they were in college. They went from having Backstreet Boys posters on their walls, to now working with them as a client. Crowd Surf has offices in New York, LA, and Nashville with over 50 employees. In this episode, Jade shares her story along with lessons on how to get started and land a career in the music business. She also share some marketing and social media advice for musicians, and much more. To learn more about Jade Driver and Crowd Surf visit http://crowdsurf.net/. Keep in touch:chris.goyzueta@gmail.com www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg Credits: Host: Chris Goyzueta Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency Music: Emily Kopp
Welcome to "How I Got Backstage," a podcast about how two girls from small towns, with no entertainment connections, grew up to create their dream jobs in the music industry. Each week Jade Driver and Cassie Petrey will share stories from their careers and give advice and real steps you can take to create your dream career too! This week they introduce themselves, their passion for music, life as a fan girl and dig into the early years and the start of their marketing, publicity and artist management company, Crowd Surf. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/how-i-got-backstage/support
AFTERBUZZ TV - AfterBuzz TV's Spotlight On edition, is a long form interview series featuring actors discussing their roles and shows as well as their thoughts, passions and journeys. In this episode host Zoe Hewitt interviews Cassie Petrey & Jade Driver. ABOUT CASSIE PETREY Back during Backstreet Boys' original pop reign in the '90s, Cassie Petrey showed her super-fandom by starting a 10,000-subscriber fanzine and following the act to far-off locales like Norway. But as she prepared to launch her own music business career, she noticed a gap between her passion and what the industry would support. "There just wasn't a higher-level job that revolved around connecting artists with their fans," she says. So in 2007 at the age of 21, she co-founded Crowd Surf, an agency that uses social media to forge deeper artist-audience relationships through release-week campaigns, exclusive content and direct access. Now, Crowd Surf under Petrey, 25, manages social pro --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
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