Process in which a person is passed overhead from person to person (often during a concert), transferring the person from one part of the venue to another
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2 episodes with crowd surf
2 episodes with crowd surf
4 episodes with crowd surf
2 episodes with crowd surf
2 episodes with crowd surf
2 episodes with crowd surf
Send Mary and Kelsey a Message!In this episode, Mary and Kelsey are joined by Jade Driver and Cassie Petrey, co-founders of Crowd Surf digital marketing agency. Crowd Surf has an all-star client roster including Backstreet Boys, and Jade and Cassie shared behind the scenes of the latest campaign from the best-selling boy band of all time - the announcement of their Millennium 2.0 album and their upcoming Sphere residency - including what it was like to be with the group in NYC on announcement day, the nostalgic elements they advocated for on behalf of all of us fans, and what fans can expect next. They also remind us of the power of including fandom perspectives in all aspects of a campaign. Thank you, Jade and Cassie for sharing your craft and passions with WTP!Be sure to follow Jade (@folieajade) and Cassie (@cassiepetrey)! Support the showInstagram: @whentheypoppedpodTikTok: @whentheypoppedEmail: whentheypoppedy2k@gmail.comWebsite: linktree.com/whentheypopped
In this episode, I dive deep with social media marketing powerhouse Cassie Petrey. She's the brains behind iconic artists' social presence including the Backstreet Boys, Britney Spears, and others. Cassie's journey from 12-year-old fangirl creating a Backstreet Boys newsletter to Forbes 30 Under 30 entrepreneur reveals how authentic passion drives success. We tackle the challenges of celebrity social media management, creating real human connections for public figures, and the growing importance of verification across platforms. Cassie drops knowledge on how she helps massive artists stay grounded and relatable despite their extraordinary lives, plus shares invaluable advice for women breaking into male-dominated industries. Her take on building a career from true passion rather than chasing what others want is something every entrepreneur needs to hear. Whether you're building your own brand or just fascinated by how celebrities navigate the digital world, Cassie's insights will completely change how you view social media marketing.We Meet: Cassie Petrey, CEO & Co-Founder of Crowd SurfConnect:Connect with Rick: https://linktr.ee/mrrickjordanConnect with Cassie: https://www.instagram.com/cassiepetrey/ Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLINAbout Cassie: Cassie Petrey has been the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.
Ben Leber calls in to discuss Jared Allen's HOF induction. The guys talk sports, and The Initials Major concludes with round 3!
Ben Leber calls in to discuss Jared Allen's HOF induction. The guys talk sports, and The Initials Major concludes with round 3!
No matter where you are in your career, you'll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. About Zach: Zach Siegal-Eisman is a digital marketing leader with roots in social media and digital activations dating back to high school. While starting, he elevated the social media presence of numerous brands and entertainers, including working with the Syracuse University women's basketball and tennis teams and developing his music discovery site focused on emerging artists.In 2017, Zach's career took off when he joined Artist Network Management, starting as a Junior Manager for Dirty Heads, Sublime with Rome, and Rome Ramirez as a day-to-day manager for a developing country artist. Zach honed his passion for marketing strategy, spearheading Artist Network Management's recording and marketing budgets in their JV label, Five Music Inc., with The Orchard, eventually leading him to a role as Account Manager at the social media agency Crowd Surf in 2019.At Crowd Surf, Zach's leadership shone, quickly earning him promotions to Senior Account Manager and, later, VP of Marketing. He spearheaded 40+ projects, including work for Nickelback, John Fogerty, Jeff Dunham, Warner Chappell Production Music, UMG Catalog, Classic Motown, The Temptations, Eric Clapton, Steve Miller Band, Neil Diamond, Iron Maiden, and more.Earlier this year, Zach launched Amplify Legacy, a marketing consultancy focused on audience growth and digital partnerships. His work with clients like Immediate Family, Songfluencer, Exploration, and others, combined with his business development role at Songfluencer, led him to his most recent position as VP of Digital & Viral Marketing at Big Loud Rock. There, he oversaw artist growth and boosting the digital presence of both upcoming and catalog record releases while focusing on audience engagement and retention for the Big Loud Rock roster which includes HARDY, Jagwar Twin, and more.
Ben Leber calls in to discuss Jared Allen's HOF induction. The guys talk sports, and The Initials Major concludes with round 3!
Holmberg's Morning Sickness - Wednesday January 22, 2025 Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Holmberg's Morning Sickness - Wednesday January 22, 2025 Learn more about your ad choices. Visit podcastchoices.com/adchoices
Holmberg's Morning Sickness - Wednesday January 22, 2025 Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Holmberg's Morning Sickness - Wednesday January 22, 2025 Learn more about your ad choices. Visit podcastchoices.com/adchoices
A artist is planning to crowd surf and fans may need to sign a form in order to participate.
Cassie Petrey, CEO and co-founder of social media/music management firm Crowd Surf, offers advice on differentiating yourself in a crowded field, and what the REAL hardest part of your job will be running a business.Hear Cassie's full interview in Episode 464 of The Action Catalyst.
Cassie Petrey, CEO and co-founder of social media/music management firm Crowd Surf, talks about starting a Backstreet Boys army at 12 years old, questioning Hillary Clinton, how hardware leads to social media change, the limitations of VR, advice on differentiating yourself in a crowded field, innovating new pay structures in the music and digital marketing industries, what the REAL hardest part of your job will be running a business, and the critical use of Sabrina the Teenage Witch in her workflow.
Send Julie a text!!Cassie Petrie works with the world's biggest musical artists (as well as rising stars) to help them with their social media marketing and to help them manage their career.Cassie is the CEO & Co-Founder of Crowd Surf, a leading social media marketing and music management company. She happily calls herself a social media dinosaur. At the age of 12, she was at the forefront of creating social content in the music and entertainment industry by running the Backstreet Asylum, a weekly newsletter that reached Backstreet Boys fans worldwide. Flashforward a few decades, and her passion for the artists and the industry is what helped her create a thriving business and work with incredible artists (and their teams) to:Market concert tours for Nickelback, Backstreet Boys, P!NK Market Las Vegas residencies for Miranda Lambert, Shania Twain, Usher We talk about so many fascinating topics, including:What it means to do social media marketing and artist managementHer tips for how to approach social media and not get overwhelmed by the trendsWhat it takes to thrive as a professional in the social marketing industrySome awesome examples of who she has worked with and how she helpsCassie Petrey - GuestCassie Petrey's LinkedIn accountCassie's IG accountCrowd Surf websiteJulie Berman - HostJulie Berman's LinkedIn Profile@womencooljobs (Instagram)www.womenwithcooljobs.com ------------------------------------------------------------------------------------------ I absolutely LOVE being the host and producer of "Women with Cool Jobs", where I interview women who have unique, trailblazing, and innovative careers. It has been such a blessing to share stories of incredible, inspiring women since I started in 2020. If you have benefitted from this work, or simply appreciate that I do it, please consider buying me a $5 coffee. ☕️ https://www.buymeacoffee.com/julieberman Thank you so much for supporting me -- whether by sharing an episode with a friend, attending a LIVE WWCJ event in Phoenix, connecting with me on Instagram @womencooljobs or LinkedIn, sending me a note on my website (www.womenwithcooljobs.com), or by buying me a coffee! It all means so much.
Thursday's 7am hour of Mac & Cube started off with Cole saying why a hot air balloon ride is underrated & Greg saying why he hasn't crowd surfed lately; then, with TNT getting some CFP early round games, the boys say why that won't change your playoff viewing habits; and finally, the guys lay out which coaches, that haven't won a title, will win one at their current school. "McElroy & Cubelic In The Morning" airs 7am-10am weekdays on WJOX-94.5!See omnystudio.com/listener for privacy information.
Send Mary and Kelsey a Message!In this episode, Mary and Kelsey continue their conversation with Jade Driver, co-founder of digital agency, Crowd Surf. Jade shares behind-the-scenes details from watching the Backstreet Boys rehearse for their legendary 30 for 30 anniversary concert in Cancun, her thoughts on the setlist, the most memorable celebrity run-ins from her career, and what you can expect from her incredible podcast, How I Got Backstage. You can follow Jade at @folieajade on Instagram!Instagram: @whentheypoppedpodTikTok: @whentheypoppedEmail: whentheypoppedy2k@gmail.comWebsite: linktree.com/whentheypopped
Send us a Text Message.In this episode, Mary and Kelsey host a very special guest, Jade Driver, co-founder of digital agency, Crowd Surf. Jade discusses how she turned her passion for boy bands and music into a successful career, and what it's like to now work alongside her childhood heroes. She shares the trials, tribulations, and big wins of founding her own agency before her frontal lobe was even fully developed, and her theories on which Hogwarts house each Backstreet Boy belongs in. Jade also generously shares priceless business advice that every person needs to hear, no matter where they are in their career journey. You can follow Jade at @folieajade on Instagram!Instagram: @whentheypoppedpodTikTok: @whentheypoppedEmail: whentheypoppedy2k@gmail.comWebsite: linktree.com/whentheypopped
In episode #163 of the Smart Influencer Podcast, Christina and Corinne discuss with Cassie Petrey of Crowd Surf about social media, social media psychology and how social media is a tool to reach your goals...not be your goals! LINKS MENTIONED IN THIS EPISODE:Smart Influencer Legacy OrganizerWhat's Working SegmentPubler********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!********************************FULL SHOW NOTES: https://thesmartinfluencer.com/social-media-strategies-based-on-20-years-of-experience/JOIN OUR COMMUNITY:https://www.facebook.com/groups/214681812013517https://www.instagram.com/thesmartinfluencer/Support the show
Ever dreamed of managing social media for your favourite celebrity? Our guest, Cassie Petrey, turned her dream into reality by working with none other than the Backstreet Boys. And she is here to share her journey from superfan to celebrity social media manager.As the co-founder of Crowd Surf, Cassie has also worked with other iconic artists' including Camila Cabello and Britney Spears. Her accolades include Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.So how did she do it, and how can you follow in her footsteps? Cassie is here to spill the secrets on landing a celebrity as a social media client. Are you ready to add a celebrity social media client to your portfolio? Let's dive in!Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode63Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community63Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi63Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients63Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop63Let's be Instagram friends: @sugarpunchmarketingPS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
Meet Cassie Petrey, the co-founder and COO of Crowd Surf, a trailblazer in digital marketing for the music world. Starting as a young Backstreet Boys fan managing their newsletter, Cassie now leads a team that's all about connecting musicians and bands with their fans online.In this episode, we dive into Cassie's world, where social media savvy meets a deep love for music. She's the go-to expert for artists and music brands wanting to make real waves online. With Crowd Surf, Cassie's not just about likes and shares; she's about creating genuine connections and unforgettable digital experiences.Join us as we explore how Cassie's passion and expertise are changing the game for musicians and fans alike. Get ready for insights, inspiration, and a whole new take on digital marketing in the music industry.Find Cassie Petrey at: http://www.crowdsurf.net https://www.linkedin.com/in/cassiepetrey https://www.instagram.com/cassiepetrey https://www.facebook.com/cassiepetrey Follow Ken Okazaki at: https://www.facebook.com/groups/influencervideo https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube
Cassie Petrey is the woman behind the world's most iconic artists' social media marketing including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and more. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose admiration for the Backstreet Boys at age 12 led her to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient and a leading social media and artist management Hollywood powerhouse. IN THIS EPISODE, YOU'LL LEARN ABOUT: Thinking of your music career as a business Having a consumer mindset with your music marketing Where to begin with marketing your music How far in advance should you plan your marketing? How to get Spotify to want to promote your music Releasing singles vs. albums What kinds of content you should be creating Which metrics matter How often should you post social media content? What platforms should you use? Should you use scheduling tools? Being an “influencer” When to hire a social media manager To learn more about Cassie Petrey, visit: https://crowdsurf.net/ For tips on how to improve your mixes, visit https://masteryourmix.com/ Looking for 1-on-1 feedback and training to help you create pro-quality mixes? Check out my new coaching program Amplitude and apply to join: https://masteryourmix.com/amplitude/ Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/ Get your copy of the #1 Amazon bestselling book, The Mixing Mindset – The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/ Join the FREE MasterYourMix Facebook community: https://links.masteryourmix.com/community To make sure that you don't miss an episode, make sure to subscribe to the podcast on iTunes or on Android. Have your questions answered on the show. Send them to questions@masteryourmix.com Thanks for listening! Please leave a rating and review on iTunes!
You're called for something bigger than where you're currently standing and you see proof all around you that it's possible. But the idea of putting yourself out there or having the tiniest possibility to achieve your own greatness can feel out of reach.Today, we're talking with Cassie Petrey about having the audacity to go for it – she's living proof that you can be a boyband fan girl and eventually own an agency that manages social media for The Backstreet Boys – all because she learned valuable skills, believed she could, and asked for it.In this episode, you'll learn:From fan girl to social media manager for music iconsLessons Cassie learned over her years in businessReframe how you think about managing social mediaThe incredible power and benefits of social mediaGet more comfortable with showing up on socialsNavigating critics, trolls, assumptionsHow Cassie got to work with The Backstreet Boys and Britney SpearsAdvice to help gain traction on social mediaCassie Petrey has been the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello, and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner, and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.Resources from this episodeJoin The Gutsy Collective Inner Circle - Gain clarity and make gusty moves with the support and energy of like-minded women. Inside the group, you'll find deeper connection, clarity, accountability, tools, and techniques to help you get out of your own way so that you can make shifts and move forward on your goals. I'll see you inside!Get the support you need and feel alive again! - My mission is to help you discover your own personal alignment so that you can feel deeply connected and expansively alive – all with ease and flow. Whether you are a brand new or aspiring entrepreneur, you have a growing small business, or you are an expanding CEO ready for your next level of success, I've got your back! Click here to learn about the 3 ways I can support you and your business.Connect with Cassie PetreyTwitter/X: @cassiepetreyInstagram: @cassiepetreyWebsite: crowdsurf.netConnect with LauraAuraFacebook: @thatlauraauraTikTok: @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the showTHANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970
This week, Erica and Cassie are joined by Teddy Cheek, Senior Director of Marketing at The Escape Game, for a peek into B2C (business-to-consumer) local marketing and a conversation on marketing team leadership. In this episode, Teddy shares what it's like growing a nationwide brand, how to utilize local SEO tactics for online exposure, and what qualities make for an excellent marketing professional. He also highlights The Escape Game as a killer place to build a marketing career, and explains how you can join in on the fun! Surprise for you! Use code "MarketingHappyHour" at checkout for 15% off at all The Escape Game locations through 2023 Here's a peek at what we cover in this episode: [00:03:33] - Teddy shares his background in marketing, first joining Crowd Surf in Nashville then transitioning into his role at The Escape Game in 2016. He also talks through unique qualities that make a great employee. [00:12:00] - Teddy explains how he and the team are currently marketing The Escape Game and how it differs from marketing a traditional product or service by having to balance the "hyper local" and the holistic brand. He then dives into local SEO tips and uncovers how to combat brand confusion, understand market variation, and master local marketing by measuring and exploring the complexities of your efforts with the help of tools like Local Falcon, Moz Local, Semrush, and Google Search. [00:24:05] - Teddy shares why he loves working for The Escape Game and how he's building team chemistry by drawing inspiration from heist movies. He also lets us in on the vision for his team's growth in the near future and how you can be a part of it! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Teddy's episode: Brand Identity and Partnerships 101 | Neal Cohen of Tip Top Proper Cocktails Unique Growth Marketing Tactics | Kelly McGlone of Avaline Wine How to Build Brand Loyalty | Kara Salazar of Southwest Airlines ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! Join our MHH Insiders group to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Connect with Teddy: teddycheek.com | LinkedIn Check out The Escape Game: theescapegame.com | Instagram | TikTok | YouTube Use code "MarketingHappyHour" at checkout for 15% off at all The Escape Game locations through 2023 Follow MHH on Social: Instagram | LinkedIn | Twitter | TikTok Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
When she was a 12-year-old Backstreet Boys superfan, Cassie Petrey had no idea that her tenacity and relational talent would lead her to working with the biggest names in music, tech, and entertainment, like Steven Tyler, Britney Spears, Camila Cabello, Google, Disney, and Apple. She's the co-founder and co-CEO of Crowd Surf, a leading marketing and music management firm founded in 2007 alongside best friend, Jade Driver. She's also a Forbes 30 Under 30 and Billboard 30 Under 30 recipient.You'll hear:What she did at age 12 that started a career in the ever-changing world of social mediaWhy she calls herself a ‘social media dinosaur'The courage, skill, and adaptability it took to start a company in a field that didn't exist in her early 20sAn inside look at the unique pressures top artists face and why she thinks they have to be really mentally strongWhat you should aim for instead of ‘being famous, having viral videos, and being the next Taylor Swift'Connect with Cassie on InstagramLearn more about Crowd Surf HERELeave a review of this podcast on your favorite platform; it helps us get these stories out to more people who need to hear them!To give specific feedback directly to us on what you like about the podcast and what you don't, fill out this 5-minute survey.Don't let fear win. Get your FREE copy of the Unbeatable Army Survival Guide HERE.
Catalyst is a Creative Industries podcast, from Chapman University. Each episode features Chapman students who have completed a Podcasting course through the Center for Creative and Cultural Industries at the university. Students who had no podcasting experience or technical ability in the genre before taking the course were able to contribute all the segments to Catalyst this season with the goal being that they will take this ‘hands-on' experience and carry it over to the launching of their very own series. Each episode of Season 10 will feature one to two different interviews conducted by CCI students, exploring different aspects of the Creative and Cultural Industries. This week Catalyst features an interview with the founder of the Blueprint Stan Experience, Maya Kaspi. Kaspi, a veteran of the music industry, has created the Blueprint Stan Experience to be a fan events, fan services, and fan marketing company dedicated to amplifying the enjoyment of the fan experience. Interviewing Kaspi this week is Emily Paris. Emily discusses with Maya how she first started in the music industry as a digital marketer working at Crowd Surf for one of her favorite bands. The two also talk about how Maya's early experiences combined with her desire for inclusivity, safety, reward, and excitement for music led her to create the Blueprint Stan Experience. The two touch on the subject of fandom in terms of driving the creative and cultural industries and how fans can be utilized as such for social change. To wrap up the interview Kaspi discusses how she is trying through the Blueprint Stan Experience to provide opportunities for fans to be actively involved, engaged, and appreciated in this industry while making music and concerts more accessible to fans of all walks of life.
What does it take to manage the social media account of an A-list celebrity? Marketing manager Cassie Petrey knows! In this episode, host Michelle Thames and Cassie Petrey discuss Cassie's career as a social media manager for some of the most recognizable names in music. Cassie gives a behind-the-scenes look at what a celebrity social media manager does and she shares the social media tips she gives all her clients to be successful. Cassie Petrey has been the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.WATCH INTERVIEW ON YOUTUBE: https://youtu.be/N_HtqiHIwmQ--Follow Cassie on InstagramFollow Cassie on TikTokConnect with Cassie on LinkedInCatch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupStart your own Stan StoreCheck out Michelle's YouTube Support the show
I've often said that recognition is a strategy, not a destination. Few of us want to be stars or celebrities, but smart marketers today understand that recognition is a strategy to build your brand and business. So, how can you leverage social media to build your brand image like a celebrity? Let's find out from someone who's been behind the scenes of some of the most iconic artists' social media marketing. Today I'm joined by Cassie Petrey to discuss the importance of recognition in building a brand and business on social media. Cassie shares insights from her work with celebrated creators, emphasizing that while recognition is essential, it should not be the sole focus. Cassie and I explore the need for discipline, self-belief, and passion in navigating the challenges of social media, as well as adapting one's style to suit different platforms while maintaining brand consistency. Tune in to discover valuable strategies for leveraging social media to its fullest potential for your business. Cassie Petrey has been the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com. Cassie Petrey, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – CrowdSurf.net Cassie Petrey on LinkedIn (in/cassiepetrey) Cassie Petrey on Facebook (@cassiepetrey) Cassie Petrey on Instagram (@cassiepetrey) Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you · The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! · Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. · Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
Head on over to YouTube to watch this weeks episodeWelcome back, tea-lovers, to another exciting episode of "Tuesday Tea with Sweet D"! Today, we have a special guest who is making waves in the music industry with her expertise in social media marketing. Join us as we explore the dynamic world of music artist promotion and get to know Cassie Petrey, the mastermind and co-founder of Crowd Surf, a renowned company that's reshaping how musicians connect with their fans online.In this episode of "Tuesday Tea with Sweet D," we're thrilled to have Cassie Petrey, the brilliant mind behind Crowd Surf, a cutting-edge social media marketing company revolutionizing the music industry.Cassie shares her thoughts on the future of the popular social media platform, Threads, and its potential impact on artists' online presence. She also reveals her genuine love for the Backstreet Boys and how they influenced her passion for the music industry.Delve into the secrets behind Crowd Surf's successful social media marketing strategies that have helped artists gain significant traction and engage with their fans like never before.Learn about the challenges and triumphs Cassie faced while navigating the dynamic music industry, and get inspired by the memorable and impactful marketing campaigns she and her team have executed.Tune in for a fascinating journey through the world of the music industry marketing!Connect with Cassie on InstagramSupport the showConnect with Dominica: https://www.instagram.com/dominicalumazar/Interested in being a guest on the show? https://sweetdmarketing.com/tuesday-tea-podcast/
As the co-founder and co-CEO at Crowd Surf, Cassie Petrey helps some of the world's most incredible talent - including Britney Spears, the Backstreet Boys, and others - connect with their fans. In today's episode of Make It Happen Monday, Cassie shares her extraordinary perspective on starting with virtually nothing and working her way to the top. Listen in as Cassie and John discuss the similarities between the music and sales industries, how AI is changing marketing strategies in the music industry, the positive impact of imposter syndrome, and the links between risk tolerance and success.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Connect with Cassie on LinkedIn: https://www.linkedin.com/in/cassiepetrey/Connect with Cassie on Instagram: http://www.instagram.com/cassiepetrey Also visit her website: https://crowdsurf.net/
Having admiration for something can be the motivating factor to propel you, like my guest today, Cassie Petrey, shares how the love for the Backstreet Boys brought her to where she is today.#RickJordan #Podcast #SocialMediaWe Meet: Cassie Petrey, CEO & Co-Founder of Crowd SurfEpisode References: VeeCon Connect:Connect with Rick: https://linktr.ee/mrrickjordanConnect with Cassie: https://www.instagram.com/cassiepetrey/ Universal Rate & Review: https://lovethepodcast.com/allinwithrickjordanSubscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLINAbout Cassie:Cassie Petrey has been the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.
#225: Cassie Petrey is the CEO & co-founder of celebrity social media and artist management firm, Crowd Surf (the company behind iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears). She is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and a 15-year veteran of the music industry.At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band's decades-long superstardom by re-introducing them to next-generation fans. Today, as the CEO and co-founder of leading entertainment marketing firm Crowd Surf, she has led social media marketing campaigns for A-list artists, tech giants Apple and Google, top labels Universal, Disney, Sony and Warner, and legacy artists and catalogs Neil Diamond, Frank Sinatra and Marvin Gaye.Topics discussed:What celebrity and artist management looks likeImportance of video content (short and long) for creators on social mediaPrediction of upcoming and rising social media platformsWhy Twitter needed a rebrand and whether it's good that "everyday people" can get verified nowRecommendation for fellow career-driven, busy women on one thing they should implement in their lifeA special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfillENJOY 10% OFF THE WHAT FULFILLS YOU? CARD GAME AT www.whatfulfillsyou.com - code "WHATFULFILLSYOU10"Follow Cassie Petrey on Instagram: https://www.instagram.com/cassiepetreyFollow the What Fulfills You? Podcast Instagram: https://www.instagram.com/whatfulfillsyouFollow Emily Elizabeth's Instagram: https://www.instagram.com/emilyeduong/Read more on the blog: https://emilyelizabeth.blog/Support this podcast at — https://redcircle.com/what-fulfills-you-podcast/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Imagine if the musicians you once idolized became your clients. That's the case for Cassie Petrey, the co-founder of Crowd Surf. Crowd Surf is a digital marketing company with a roster of massive stars including Guns N Roses, Backstreet Boys, Ed Sheeran, and Britney Spears. In this episode, we discover how Cassie went from running the Backstreet Boys newsletter at age 12 to becoming a marketing leader and prominent figure in the music industry. We discuss: Getting a start in the music industry: Discover how Cassie entered the music industry and built her way up to becoming a marketing powerhouse Working with massive celebrities: Gain insights into the unique dynamics and experiences of collaborating with some of the world's biggest stars Overcoming imposter syndrome: Cassie candidly addresses the challenges of imposter syndrome and shares her strategies for conquering self-doubt Finding creative inspiration: Learn where Cassie finds her creative spark and how she translates it into successful marketing campaigns Managing a personal brand: Cassie discusses the importance of managing one's personal brand and leveraging it for professional growth Follow Cassie: Instagram | Twitter | LinkedIn This episode is sponsored by VNYL — a vinyl record membership club that syncs with your Spotify so you can get new music sent to your door! Oh and the best part? Making the Brand listeners get a discount! Enjoy 50% off your first month of 3 records. Learn more at VNYL.org. vnyl.me/makingthebrand Access the show notes here!
Cassie Petrey, CEO & co-founder of Crowd Surf joins us. Episode 565. We are joined by Cassie Petrey. Cassie is the CEO & co-founder of celebrity social media and artist management firm, Crowd Surf (the company behind iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears). Cassie is a Forbes 30 […]
For today's episode, I chat with internet guru and powerful pop star manager Helen Chatham Showalter about the fandom-to-artist manager pipeline, Supernatural fanfiction, crying to 'Amost Famous,' and the tireless work ethic that goes into creating culture on the internet. We also discuss Helen's grievances with problematic music industry politics, her muppet stan account on TikTok, and the beautiful web of camaraderie that girls, trans, and non-binary folks in the music industry are able to build in fan communities. ✨ MORE ABOUT HELEN CHATHAM SHOWALTER ✨ Helen Chatham Showalter is an artist manager and powerful marketing mastermind behind your favorite pop stars. In addition to managing the pop artist Loren Gray, Helen was on the frontlines of facilitating the global comeback of The Backstreet Boys in 2019 and also helped create the boy band Why Don't We. In college, Helen re-tracklisted One Direction's discography into four different albums based on genre and influence, which went viral on Tumblr. She is currently the Senior Vice President of Marketing & Artist Management at the digital artist marketing agency Crowd Surf and is currently based in LA. ✨ KEEP UP TO DATE WITH HELEN CHATHAM SHOWALTER ✨ Twitter: https://twitter.com/helenchathams TikTok: https://www.tiktok.com/@helenchathams Instagram: https://www.instagram.com/helenchathams/ ✨ CONNECT WITH IZZY ✨YouTube: https://www.youtube.com/channel/UCv6SBgiYCpYbx9BOYNefkIgWebsite: https://agrrrlstwosoundcents.comInstagram: https://www.instagram.com/agrrrlstwosoundcents/Twitter: https://twitter.com/grrrlsoundcents
Cassie Petrey is the brilliant woman behind the social media marketing of iconic artists such as the Backstreet Boys, Camila Cabello, and Britney Spears. She is the co-founder of Crowd Surf, a renowned marketing and music management firm. As an original fan girl, Cassie's passion for Backstreet Boys at age 12 led her to create a global fan newsletter. She later played a pivotal role in re-establishing the band's enduring fame for a new generation. At 17, while working as a college rep for Warner Music Group, she was among the first to recognize the marketing potential of emerging platforms like Myspace and Facebook. Crowd Surf has collaborated with tech giants Apple and Google, major labels like Universal, Disney, Sony, and Warner, and managed rising stars such as Loren Gray, Max & Harvey, and Ugly Boys. The firm also crafts custom marketing plans to keep legendary works by John Fogerty, Neil Diamond, Frank Sinatra, and Marvin Gaye at the forefront of pop culture. With teams in Los Angeles, Nashville, and New York, Crowd Surf excels in all aspects of artist careers, including launches, brand strategy, residencies, television projects, merchandising, and more. In August 2022, the company expanded with a new artist management division, catering to top influencers and Gen Z musicians. Cassie, a Forbes 30 Under 30 and Billboard 30 Under 30 honoree is a driving force in social media and artist management in Hollywood. Alongside her co-founder Jade Driver, they were featured on power lists in Variety and Billboard and have shared their expertise at events like SXSW, the New Music Seminar, and the Forbes 30/50 Summit in Abu Dhabi. More of Cassie: Instagram: https://www.instagram.com/cassiepetrey/?hl=en LinkedIn: https://www.linkedin.com/in/cassiepetrey/ Podcast: How I Got Backstage Website: https://www.linkedin.com/in/cassiepetrey/overlay/contact-info/
Whether you love it or hate it, social media is one of your best options when it comes to finding an audience for your songs and building a lasting fanbase. In this episode, we talk with Cassie Petrey, CEO and co-founder of Crowd Surf, a music marketing firm that has run social media campaigns for household names like Camila Cabello, Kim Petras, and Backstreet Boys, as well as countless local and grassroots artists.
Those benefits? You become a cool parent. Chicago's best morning radio show now has a podcast! Don't forget to rate, review, and subscribe wherever you listen to podcasts and remember that the conversation always lives on the Q101 Facebook page. Brian & Justin are live every morning from 6a-10a on Q101. Subscribe to our channel HERE: https://www.youtube.com/@Q101 Like Q101 on Facebook HERE: https://www.facebook.com/q101chicago Follow Q101 on Twitter HERE: https://twitter.com/Q101Chicago Follow Q101 on Instagram HERE: https://www.instagram.com/q101chicago/?hl=enSee omnystudio.com/listener for privacy information.
Why should you be creating content for the right reasons? Co-founder of Crowd Surf and named one of Forbes' “30 Under 30,” Cassie Petrey is in the studio today, chatting about her experience providing specialized marketing services to stars like the Backstreet Boys, Britney Spears, Camila Cabello, and more. Cassie discusses how authenticity and staying true to a creator's vision are the key to successful content creation. She and Daniel then break down the importance of understanding how and why we consume content, the advantages of short-form vs. long-form content, and why the best influencers should have a mission to help others in some way. They also dive into how supporting a creator's authentic self is the best way to ensure they remain true to their vision.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Cassie: Instagram: www.instagram.com/cassiepetrey/LinkedIn: www.linkedin.com/in/cassiepetrey/ Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Timestamps:· 0:00 Intro· 1:36 From local to national music marketing· 2:21 For the love of the game· 3:46 Short-form vs. long-form video· 7:19 How content is discovered· 8:46 What makes great long-form and short-form videos?· 12:06 Editing unplanned content · 14:10 Influencing for the greater good· 17:01 Stumbling into social media fame· 19:55 Staying true to your vision· 23:54 A hill to die on· 25:28 The power of social media content· 27:59 Biggest career wins· 28:47 Career advice· 31:35 Contact us
Cassie Petrey is the Co-Founder of the Digital Marketing and Artist Management company, Crowd Surf. Cassie started on this journey as a fan girl, and today she is a Billboard and Forbes' "30 Under 30" recipient and has overseen the digital marketing for Britney Spears, Backstreet Boys, Camila Cabello, and Anne Wilson. In this episode we discuss: - What Cassie believes in the most underutilized app for digital engagement - How to measure success in a social media campaign or marketing strategy - Why she believes Imposter Syndrome is a good thing Follow and Subscribe to these accounts: Watch The Full Episode on YouTube Springboard Music Instagram Rachael Hession Instagram Cassie Petrey's Instagram Honorable mentions throughout this episode: Crowd Surf Songfluencer Warner Music Group Middle Tennessee State University --- Support this podcast: https://podcasters.spotify.com/pod/show/springboardmusic/support
TikTok is becoming more critical of a channel to tap into a new generation and new trends. But there are many things that we can apply from our legacy social media marketing into understanding and leveraging this newest of social media platforms for our business.Today's guest, Cassie Petrey, co-founder of the digital marketing company Crowd Surf, has helped some of the most iconic musicians such as Backstreet Boys and Camila Cabello use social media to connect with their audience. That same advice can be used for your business regardless of industry. Listen in for the details!Guest LinksCassie Petrey on Instagram: https://www.instagram.com/cassiepetrey/Cassie Petrey on LinkedIn: https://www.linkedin.com/in/cassiepetrey/Learn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
This one's a slightly different episode of Social Pros! On this episode, we are joined by Cassie Petrey, owner of Crowd Surf. She explains how she went from pop superfan to managing social for some of the top music stars we know and love. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details When we scroll through TikTok, Instagram or YouTube Shorts and see our favorite pop stars and influencers, we don't always consider what led to the creation of each post or video. But our latest guest knows the ins-and-outs of the megastars' social strategies… Cassie Petrey, owner of Crowd Surf, joins this episode of Social Pros to discuss how she transforms musicians, comedians and influencers into masters of social. She describes how she got into the industry, using social to let audiences help fulfil your goals and talks about what platforms are underused. Plus, tune in for plenty of Backstreet Boys fangirling! In This Episode: 5:00 – Introducing Cassie 6:29 – Cassie's journey in social 14:05 – Social media as the benchmark of success 16:16 – Why she pushes clients to remember non-social goals 20:54 – Coaching clients on big social media changes 28:56 – Highlighting under-utilized platforms 36:26 – Where to find Cassie 37:37 – Final advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Visit SocialPros.com for more insights from your favorite social media marketers.
Hey there, it's Gigi! Entrepreneur and Co-Founder of Crowd Surf, Cassie Petrey, sits down with Gigi to talk about all things talent management, finding confidence working in the music industry, and when to know a talent manager is the right fit for you. CONNECT WITH ME: gigirobinson.com greenroom: @gigi instagram: @itsgigirobinson tiktok: @itsgigirobinson twitter: @itsgigirobinson CONNECT WITH CASSIE PETREY: instagram: @cassiepetrey & @crowdsurf twitter: @cassiepetrey tiktok: @cassiepetrey linkedin: https://www.linkedin.com/in/cassiepetrey/ If you loved what you just listened to make sure to screenshot, repost and tag us so we can share it! Don't be afraid to DM us @itseverythingyouneediswithin with how you found value by listening in, or with questions or thought topics to cover in a future episode. For anything we mentioned during the show make sure to check the show notes or my website gigirobinson.com/podcast for more info! Don't forget to tune in next week to the live recording to have a chance to be featured or have your questions answered on a brand new episode of Everything You Need Is Within! Xoxo, Gi --- Support this podcast: https://anchor.fm/itsgigi/support
Cassie Petrey, Co-Founder, and CEO of Crowd Surf joins Tejas Mehta and walks us through the content creation process for artists in the music industry. She mentions that different artists have different needs, and hence the role of Crowd Surf can vary from ideation all the way to editing and posting. Cassie wants to use social media content to forge a tighter artist-audience bond through release-week campaigns, exclusive content, and direct access. She stresses that social media content needs to be authentic, and artists shouldn't shy away from showing their vulnerable side. Cassie believes that artists should post content that connects with the audience without worrying about the numbers. The numbers will follow as long as the content is for a purpose and from the heart.
Cassie Petrey, Co-Founder and CEO of Crowd Surf, joins Tejas Mehta and explains how her passion for the Backstreet Boys drove her to a career in Digital and Social Media Marketing for artists like the Backstreet Boys, Britney Spears, and Camila Cabello. Cassie wants Crowd Surf to be a one-stop shop for all digital needs of the artists, including website management, social media and content management, email strategy, and digital PR. She wants to use social media to forge a tighter artist-audience relationship through release-week campaigns, exclusive content, and direct access. Cassie believes that artists should post content that connects with the audience without worrying about the numbers. The numbers will follow as long as the content is for a purpose and from the heart.
On Monday, I sat down with Cassie Petrey. Cassie is the CEO of the celebrity social media management firm, Crowd Surf. She is the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello, and Britney Spears, and holds all the secrets to help artists succeed in a digital age. Today we are giving you a quick breakdown on how to utilize today's technology to further your music industry career. Throughout our conversation, Cassie shares her best strategies on how to make it with no connections and nothing going for you in this day and age... 1. Step back from your goal 2. Evaluate your tools 3. Commit to your message 4. Be consistent 5. Stay true to your goal Be sure to go back and listen to Monday's episode with Cassie to get a deeper dive into her story and how she landed working with some of music's biggest stars!See omnystudio.com/listener for privacy information.
TikTalk Radio: Growth + Business Strategy for Content Creators
Cassie Petrey has been the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. Today we're chatting about how artists can utilize TikTok and how social media is shaping the music industry. Follow Cassie: http://www.instagram.com/cassiepetrey https://www.instagram.com/crowdsurf/ http://twitter.com/crowdsurf https://twitter.com/cassiepetrey https://www.tiktok.com/@cassiepetrey ---------- Follow the show: https://www.tiktok.com/@tiktalkradio https://www.instagram.com/tiktalk.radio/ Follow me: https://www.instagram.com/victoriajameson/ https://www.tiktok.com/@victoria ---------- Text TRENDS to (833) 707-3222 for weekly texts on new TikTok Trends. If you want more insight into how to grow on TikTok be sure to join our community here: https://www.TikTok-Squad.com --------- Filmed with Riverside. Get started for free: https://bit.ly/3KgQeW1 Edited and Transcribed with Descript. Try it for free: https://www.descript.com?lmref=PS_w_Q Contact us: Victoria@TikTalkRadio.com --- Send in a voice message: https://anchor.fm/tiktalkradio/message Support this podcast: https://anchor.fm/tiktalkradio/support
This week, I get real with Cassie Petrey. Cassie is the CEO of the celebrity social media management firm, Crowd Surf, and the woman behind some of the most iconic artists' social media marketing including Backstreet Boys, Camila Cabello, and Britney Spears. She is a Forbes and Billboard 30 Under 30 recipient and has written for top outlets like Rolling Stone and Entreprenuer. In this episode, we talk all about: • How artists get signed in this digital age • The importance of staying authentic and having a clear message • Being real on social media • The four agreements Cassie truly is so smart and strategic and dropped so much wisdom throughout this interview. I cannot wait for you to listen to this episode and stay tuned for our How-To Minisode on Thursday!See omnystudio.com/listener for privacy information.
Episode 190: Have you ever dreamed of working directly with the people you've always looked up to? What about working in an industry you have been passionate about from a young age? Well, today's guest most definitely has and is here to share how exactly she made those dreams a reality. This week, Natalie is connecting with Crowd Surf co-founder, Cassie Petrey. From a certified Backstreet Boys fangirl to a leading social media and artist management powerhouse, she is living proof that you can truly achieve anything you set your mind to if you're willing to grind. Tune in as Cassie and Nat dive into the reality of working in the world of music, the ever-changing presence and advantages of social media, setting your ego aside, and the importance of saying “yes” to (almost) everything. Whether you have a love for music, an interest in social media, or any passion whatsoever, you'll be sure to takeaway practical advice to help guide you toward the career of your dreams. Today's episode dives into: The importance of putting your ego aside when you're just getting started in an industry and taking on any task, regardless of the complexity. Where social media platforms are headed and if a TikTok presence is a necessity for all businesses Cassie's early days as a Backstreet Boys fangirl and the influence their community had on her career trajectory Support systems and their integral role in helping us achieve our dreams Her vast experiences in the music industry that led her to creating Crowd Surf How she can predict a social media platform's success and how she's used it to her clients' advantage The travel hacks Cassie swears by Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow @cassiepetrey and check out @crowdsurf Learn more about your ad choices. Visit megaphone.fm/adchoices
In the context of influencer marketing, there's a big difference between an influencer and a celebrity. My definition of that difference has always been that an influencer is someone who built an audience on social media by creating content on social media. A celebrity is someone who built an audience on social media because of something else. They're an actor. Or singer. Or politician. Or athlete. Social media content is not their primary thing. Now, before I go further, let me circle back to the very premise of this show and my approach to influence marketing. An influencer, broadly defined, is someone who can persuade an audience to take action. That can be someone offline. Not on social media. But for the sake of this discussion, we're confining the definition to a social media influencer. So celebrities have big audiences on social media, but not necessarily because of their social media. However, celebrity social media can be quite compelling and certainly advantageous to their career and visibility if managed properly. A lot of times, that's where Cassie Petrey comes in. She is the CEO of CrowdSurf. It is an entertainment industry firm that handles social media content for big stars like Britney Spears, Camila Cabello and The BackStreet Boys. Cassie founded Crowd Surf with a friend after managing MySpace pages for country music stars back in the mid-2000s. She came to prominence in the music industry and quickly realized there was opportunity in handling these emerging online content platforms for the stars. That was 17 years ago. It's that depth of experience with celebrities and social media that compelled me to ask Cassie to come on the show. It's insightful for us to hear what the upper echelon of creators are doing, even if they aren't the types of creators we in the influencer space are typically dealing with. Winfluence is made possible by Cipio.ai – The Community Commerce Marketing platform. What does that mean? It's an influencer marketing software solution, but it has additional apps that function to tap into your brand community to drive commerce. Community Commerce Marketing moves beyond influencers to fans and followers, customers, employees and more. With Cipio.ai, you get the vital social media discovery and data you need for your typical influencer marketing effort. But additional apps help you uncover raving fans in your own community to increase sales, retention and engagement. The best thing about Cipio.ai? You can start using it for free. Influencer discovery and list building doesn't cost a thing. Go to jasonfalls.co/cipio and see the software that was so good, I joined the team. Learn more about your ad choices. Visit megaphone.fm/adchoices
These days, it's hard to imagine life without the internet. Streaming services and social media have taken over the digital world, and it's every digital creator's need to market their content in the most impactful way possible.It takes more than a social media account to market your content. That's why Cassie Petrey co-founded Crowd Surf, a digital marketing company providing specialized services to a roster of artists, musicians and influential people.Their team has worked with some of the biggest artists of all time, such as Britney Spears, Backstreet Boys, Fifth Harmony and Guns N Roses. In this Limitless episode, she tells us how she started out as a humble college representative at Warner Music Group, and through continuously putting her heart into her work and through creating lasting connections with people in the music industry, she built a business that is now one of the most in-demand digital marketing companies in the world.IN THIS LIMITLESS PODCAST EPISODE YOU WILL LEARNHow hard work and perseverance can lead you to greater opportunitiesHow meeting people and spending time with them can help you understand what they need and how you can help themHow great relationships with clients and contractors are an integral part of any type of businessHow to adapt to current social media trends and apply digital marketing strategies that work best for those trendsAsk Frankly Co. your most pressing business questions and get answers now: https://forms.gle/scCv8UD6g4UhjPZ59More Frankly Co. resources: https://franklyco.com/resources/Visit the Crowd Surf website: https://crowdsurf.net/Connect with Cassie on LinkedIn: https://www.linkedin.com/in/cassiepetreyConnect with Crowd Surf on LinkedIn: https://www.linkedin.com/company/crowd-surf?trk=public_profile_topcard-current-companyFollow Cassie on Instagram: https://www.instagram.com/cassiepetrey/?hl=enFollow Cassie on Twitter: https://twitter.com/cassiepetrey
As an entrepreneur, one of the most challenging realizations is that not everyone is motivated by the same things you are while running your business. Cassie Petrey, Co-Founder and CEO of Crowd Surf shares how she gained an understanding and learned how to keep her team individually motivated to get closer to her goal and vision for her company. Crowd Surf is a leading entertainment marketing and music management firm working with some of the World's most recognizable entertainers, including Britney pears, Backstreet Boys an Camila Cabello.
No matter where you are in your career, you'll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. About Blair: Blair Miller is a rising music business executive who is the Founder & CEO of Chaos Creators – an entertainment marketing agency focused on disrupting traditional artist development and fan engagement in the digital space. Before launching Chaos Creators, Miller was the Creative Director of Jonas Group Media, an entertainment marketing agency she founded with Kevin Jonas, Sr. Here, Miller oversaw the marketing strategy for artists and creators such as Frankie Jonas, Lanie Gardner, PUBLIC, Melanie Pfirrman, LIVVIA, and Lucy Cloud. She also launched social campaigns with influencers such as Charli D'Amelio, Bella Poarch, Avani, Lil Huddy, and Madi Monroe. Miller is a featured professional on The Nashville Briefing's “30 Under 30” list for 2022. Highlights of Miller's career include guiding Frankie Jonas' explosive TikTok growth and limited edition merch drop, capitalizing on PUBLIC's viral song “Make You Mine,” campaign ideation and execution for Melanie Pfirrman's single “Suda” featuring Pitbull, and sustaining Lanie Gardner's viral “Dreams” by Fleetwood Mac cover video and surprise remix release of “Dreams” with David Guetta. In just two years at Jonas Group Media, Miller's clients amassed over 405 million Spotify streams, 2.3 million user-generated TikTok videos, 226 million YouTube views, and 19 million social media followers. Miller earned her degree in Music Business from Belmont University. During her time at Belmont, she honed her marketing skills through stints with Scooter Braun Projects, Atlantic Records, Universal Music Group, Warner Music Nashville, The Recording Academy, Country Music Association (CMA), and Crowd Surf. After graduating, Miller began her career as a Digital Marketing Manager at Thinkswell where she supported the social media efforts of clients such as Brad Paisley, Chris Young, Vince Gill, Randy Houser, Chase Bryant, and Country Radio Seminar (CRS).
Cassie Petrey has been a trusted source when it comes to social media. Whether it's business or personal social is a topic that influences so much of what we do.... and we probably don't talk about it enough. In this episode we discuss the value of social with business, creators, and best practices for mental health when it comes to social for you and your talent.
Cassie Petrey is co-founder of Crowd Surf, a digital marketing company providing catered and specialized marketing services to a roster of massive stars, everyone from Guns N Roses to Backstreet Boys, Fifth Harmony to Britney Spears. Today, her company boasts a 35-person team with four offices and a roster of accounts with a combined 800 million followers. Learn more at https://createeveryopportunity.org/
No matter where you are in your career, you'll benefit from listening to 3Q. 3Q provides a window into the careers of some of the best in the music business. Every episode is an insider's view of the realities of life as a music executive. Topics include issues of empowerment, uncertainty, trust, finances, etc; issues that will impact you both personally and professionally. The executives we interview represent every aspect of the industry including but not limited to A&R, Marketing, Music Supervision, Artist Management, Promotion, and more. About Cassie: Cassie Petrey is a social media expert and co-founder of Crowd Surf, a leading marketing and music management firm specializing in transformative campaigns for some of the world's most recognizable entertainers and brands, among them Camila Cabello, Britney Spears, Backstreet Boys, AJR, Leslie Odom Jr., Jimmie Allen, Eric Church, Guns n' Roses, Duran Duran. Crowd Surf's clients also include tech giants Apple and Google, and numerous record labels, among them UMG, Disney Music Group, Sony, Warner and BMG. Since 2017 more than one billion fans worldwide have collectively followed Crowd Surf artists on major social platforms. Petrey is also the founder of Crowd Surf's Career Development Program, a first-of-its-kind non-profit education series for students seeking careers in the music business.
Photo: Mike Krstic My guest this week is Cassie Petrey who's been behind the social media marketing for some of the music's most iconic artists including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She started at age 12 creating a newsletter for the Backstreet Boys that reached fans worldwide — then years later she helped re-introduce the band to new generation of fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Today, her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse. During the interview we spoke about convincing a major label about the value of social media, motivating artists to post, how artists may compromise their brand on TikTok, getting artists to establish their brand, and much more. I spoke with Cassie via zoom from her office in Los Angeles, CA. On the intro I'll take a look at the new radio artist royalty bills before Congress, and Google's new Project Caviar.
Biscuits (Laura) and The Ham (Kathryn) are joined once again by Grandma Jessi Miller McGahan. They serve up hot and fresh clam fritters, corn on the cob, and (too saucy?) cole slaw while dishing on Elvis and Woodstock 99. --- Support this podcast: https://anchor.fm/biscuitsandtheham/support
Music Biz 101 & More is the only radio show in America that focuses on the business side of the music & entertainment worlds. Hosted by William Paterson University's Dr. Stephen Marcone & Professor David Kirk Philp, the show airs live each Wednesday at 8pm on WPSC-FM, Brave New Radio. This podcast was produced in conjunction with William Paterson's student-run MEO (Music & Entertainment Organization). Thanks to Jenna Vitale for co-hosting! Cassie Petrey is the Co-CEO and co-founder of Crowd Surf, a music marketing agency with offices in LA and Nashville. In this superb, it's-totally-worth-your-time-to-listen-to interview, you'll hear Cassie talk about TikTok marketing, how it's different from Instagram's Reels, how artists can market themselves, how she co-founded her business, and much more. If you're into the music biz and into start up, this is the podcast for you! Intro song: "Hurts Like Hell" by Gina Royale Exit song: "Admit It" by Gina Royale Like what you hear? Tweet us anytime: twitter.com/MusicBiz101WP Engage and Adore us on The Facebook, The Twitter & Instagram: www.facebook.com/MusicBiz101wp twitter.com/MusicBiz101WP instagram.com/musicbiz101wp/
Show Notes: 01:20 Tak's packing system: Remember or forget it! 02:28 Maggie's phone on the fritz. Will she lose all her content? 08:07 Eddie's PS5 mysteriously disappears at FEDEX. 10:00 Eddie gets parents into VR gaming. 14:55 Mag in the mosh pit of Aidan Bissett and Claire Rosinkranz concert. 17:13 Mags does beach clean-up at Santa Monica. 18:20 Dan relocates trash to a different pile. 23:21 Mags and friends become accidental “extras” in tennis video shoot. 25:05 Eddie and Dad bond during father/son crowd-surfing. 28:35 Eddie's least favorite podcast edit. 30:30 Maggie performs Harry Potter impersonations to the wrong audience. 31:50 Listener Aim learning English from watching the podcast. 34:15 Dan recalls bringing 4-year-old Eddie on work trip. 36:20 Eddie's first business in 5th grade: “Eddie's Fantastic Feathers” 43:17 Question from TikTok: “How do you ask for a raise or whatever else you want?” 49:45 Reading Mary Shelley's “Frankenstein.” 53:50 Shout out to Jess and Katelyn who recognized Dan in Orlando. 57:01 Shay (almost) wears a doll dress on a date. Sponsors: CALM – 40% off Calm Premium Subscription at www.calm.com/chaos Apostrophe - save $15 off your first visit with at www.apostrophe.com/chaos and use code CHAOS – to get a dermatologist crafted treatment plan for $5. Fabric Life Insurance – Go to www.meetfabric.com/chaos to start protecting your family today with term life insurance in just 10 minutes. Policies issued by Vantis Life not available in NY or MT.
Sooz and Trudy really enjoyed chatting with Liam from Leeds, who shares many of his musical discoveries through Tim's Listening Party, how he helped Bonnie Tyler with her party and admiring Lambchop's album art. Please follow our Twitter account at @lprpod and also our blog at https://listeningpartyrevelations.wordpress.com
What’s it like to intern at Crowd Surf? Find out in this week’s episode when our Spring intern class takes over the show to talk about their internship experience. Want to apply? Email us your resume + cover letter at: losangelesinternship@crowdsurf.net --- Support this podcast: https://anchor.fm/how-i-got-backstage/support
Liner Notes:Long Live Rock...Celebrate the Chaos is a documentary that honors perhaps thee most important person in music bar none: the audience. In this episode, we'll hear from no shortage of stars, but this film flips the conventional rock doc on its head - with the rock stars not hailing one another, but instead you, the music fan. During this week's conversation, Kris hangs with music supervisor Jonathan McHugh, whose directorial debut explores the special bond between the artists and the fans in his new documentary. Long Live Rock will have an online premiere event on March 11 with a special Q&A to follow, then will be available to rent on March 11. Go to the Long Live Rock website to get all the details and purchase tickets. Follow Long Live Rock on Twitter (@LongLiveRockDoc) & Instagram (@LongLiveRockOfficialFilm)About Jonathan McHugh:Jonathan McHugh has been producing, directing and music supervising films and TV for decades. He has produced over 35 films and TV shows, music supervised over 75 films and produced many gold, platinum, Emmy and Oscar-nominated film and TV show soundtracks. McHugh has produced quality content while working at great companies like New Line Cinema/ Warner Brothers films, as well as Universal Records and Sony Records. --We love to hear from you and yes, Text prose & RocknRoll takes requests! Please subscribe, rate, comment, then tell a friend! --About the Podcast: ‘TEXT PROSE AND ROCK N ROLL'- is the only podcast dedicated to the written account of musicians. From artist memoirs to band bios, and anything in between. You'll hear first accounts from those who lived the lifestyle; a Book Club that rocks - literally. It was Created, Hosted & Executive Produced by Kris Kosach. It was Produced & Edited by Charlene Goto of Go-To Productions. For more on the show, visit the website. Or follow us on Instagram @TextproserocknrollFollow Kris on Social Media: @KrisKosachFollow Producer Char on Social Media: @ProducerChar
2020 has been...quite unique. In this episode we set out to reflect and ending up going way deeper than planned. Someone maybe even started to cry. You'll have to listen to find out!
"Being scared is a good thing in that it shows that you actually care." - Cassie Petrey "If you want to be in something - go there. Learn the city." - Jade Driver Cassie Petrey and Jade Driver formed Crowd Surf in 2007. The company has offices in Los Angeles, Nashville, and New York and provides specialized marketing services to some of the biggest names in music and entertainment including Camila Cabello, Backstreet Boys, Becky G, and Britney Spears. They have been featured on lists such as ” Forbes’ “30 Under 30” and Billboard’s “Digital Power Players”. *** If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/Itunes? It takes less than 60 seconds, and it really makes a big difference in spreading the word. Thank you!
Cassie and Jade transformed their love for the Backstreet Boys into one of the most prominent digital marketing companies in the music industry. They talked to us about how they built their company, Crowd Surf, using their respective skills and knowledge, and the key components to building a strong and sustainable fanbase. As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.
EP006: CARLOS ESTEVES - Monitor Engineer for Iration, Dodie, Sublime w/ Rome, Dirty Heads + FOH Engineer for The Expendables, La Santa Cecilia, Aly & AJ, The Wailers // Venezuela Native. Ft. Lauderdale Resident. Stage Right Snack Master. Golden Doodle Dad. Partial to "Revolver". IG: @carlosestevesq - @33round_art IG: @stagerightpodcastFB: @carlos.esteves.5074 Twitter: @revolutionrock2
Welcome to the 31st episode of The CEO Story Podcast!With weekly podcasts releasing, "The CEO Story" takes a deep dive into the success (and sometimes pitfalls) of being your own boss! We encourage each and every individual to candidly share their stories to help other entrepreneurs understand the highs and lows that come with the journey.As always be sure to check out more of our podcast episodes:Podcast Website - https://ceostory.buzzsprout.comYoutube - https://www.youtube.com/channel/UCasaMQttGpdFnIMeWXER1SQWebsite - https://www.togethercfo.com/Give us a Like on Facebook - https://www.facebook.com/TogetherCFO/Like our LinkedIn Page - https://www.linkedin.com/company/together-cfoGive us a Follow on Instagram - @TogethercfoIn this episode, I had the pleasure of interviewing Cassie Petrey. Cassie Petrey is co-founder of Crowd Surf, a digital marketing company providing catered and specialized marketing services to a roster of massive stars, everyone from Guns N Roses to Backstreet Boys, Fifth Harmony to Britney Spears. At age 12, Petrey ran an AOL Backstreet Boys newsletter that had over 10,000 subscribers, which led to being a serial super fan of several different artists.By age 17, she landed a job at Warner Music Group as a College Representative. Shortly after signing on board, MySpace made its debut and Petrey capitalized on this avenue by setting up a page for one of the projects she had been assigned from Warner. This page was one of the first major label ventures into leveraging MySpace, and this led to a full time position in the Digital Department at Warner Bros.Records office in Nashville. In her role, she oversaw social networking campaigns for label stars such as Faith Hill, Blake Shelton, and many others.When Petrey graduated college, the role of "Community Manager" didn't exist at companies. She knew social media platforms were more important than they were given credit for. Always seeking new and innovative ways to create organic, meaningful connections between artist and their fans, Petrey went on to form Crowd Surf in 2007, with long time friend Jade Driver.At 25 years old, she was selected to be featured on Billboard's “30 Under 30” list. This highlights executives making an impact in the industry and driving business forward. As a member to YEC (Young Entrepreneur Council), she has been quoted in numerous media outlets such as Huffington Post, Inc., Business Insider and more.Today, their company has evolved into a 35-person team, with four offices and revolving roster of accounts boasting a collective social footprint of approximately 800 million followers. Stay up to date with Cassie Petrey:Website - http://crowdsurf.net/LinkedIn - https://www.linkedin.com/in/cassiepetrey/Crowd Surf Facebook - https://www.linkedin.com/company/crowd-surf/
On this episode of Nate and Mitch are Friends, Nate almost throws up at the thought of mayo while Mitch feels like he could eat spoonfuls of the oily and eggy condiment with hopes of a world record attempt. An idea for a segment pops up which leads to a slight discussion on Planes, Trains, and Automobiles. The ghostly visage of Jason Momoa appears on an abandoned TV screen Mitch stumbled upon. Tales from Darkness Day continue to be recounted leading to a story of being kicked out in a cartoon-like manner at a Polyphia show. Mitch reveals his own version of Compliments to the Chef, and a confusion of words leads to an interesting end to their conversation.**New episodes every Friday at 10am CST**Follow us on social mediaTwitter - @Nate_And_Mitch https://twitter.com/Nate_And_MitchInstagram - @nateandmitcharefriends https://www.instagram.com/nateandmitcharefriends/Facebook - @nateandmitcharefriends https://www.facebook.com/nateandmitcharefriends
Georgia is opening back up. We got our album fight of the week: with T.I.’s I’m Serious vs. Gucci Mane’s The State vs. Radric Davis for ultimate supremacy of “trap music”. UGK’s Super Tight vs J.I The Prince of NY’s Hood Life Crisis is our artists review for the week. New music review and the NIGGA! MOMENTS of the week. Follow the show on Instagram: @makingsenseofnonsensepodcast Follow the show's host on Instagram: @keeshgothits @tatmoneyyoow Subscribe on your favorite streaming site.
Making it happen when an entire world is telling you it's not going to happen with Crowd Surf co-founder and co-host of the podcast "How I Got Backstage", Jade Driver. We talk about digital strategy and what's really popping in 2019. Social media marketing, crisis management, finding yourself as an artist, but most importantly we talk about mental health in the landscape of working in the industry. The history of Jade has a pattern of making it happen and passion. I also found that Jade has been pretty true to herself. A true fan, passionate about her work, and no stopping her. Early in her career, working in radio promotions, she met what would be her future clients. From there Warner Bros. came calling because of a revolutionary idea that Jade was already doing. Using social media as a tool for the music industry. In the time of Myspace's zenith, Jade and her team focused on capitalizing the platform to push their clients further in their careers. Soon Crowd Surf was born. Crowd Surf is a fan-centric marketing company, with offices in LA, Nashville and NYC, which specializes in entertainment marketing, artist management, digital strategy, content production, publicity and digital crisis management. Clients include Britney Spears, Backstreet Boys, Why Don't We, Andy Grammar, AJR, NCT-127, Becky G, Loren Gray, Michael Buble, Max & Harvey, Jenna Raine and EBEN. In our conversation, we chat about our brands and how to utilize that on social media. In the digital age of social media, how do you go that next level at no matter your current status? Then there's the trap of comparisons but no matter what sticking to who you are. There can be mental health concerns. Jade and I connect on when and how to get help. For more information about Crowd Surf visit and subscribe to "How I Got Backstage" in your favorite podcast platform.
Country artist Abby Anderson (Black River Entertainment) joins us in Nashville this week, along with co-host Kaitlyn Gruber from Crowd Surf, to talk about her upbringing, living the dream and life lessons she learned from The Lion King. Remember who you are! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/how-i-got-backstage/support
In this edition of #VFT502, the guys discuss: - Episode 5 of our YouTube channel - Weekend Update/Sonic Temple Festival - UK Football News - NBA Draft Lottery Review - NBA Playoffs - Fab Five - Final Thoughts Follow us on all social media platforms to interact with #VFT502 Twitter: @viewsfromthe5O2 Instagram: @viewsfromthe5o2 Facebook: Views From The 502 YouTube: Views From The 502 iTunes: Views From The 502 Spotify: Views From The 502 Google Play: Views From The 502 For more sports, news, & nonsense - go to viewsfromthe502.com
Kodak blacks gets jumped by crowd while trying to crowd surf in North Carolina at his show --- Support this podcast: https://anchor.fm/triggs-amos1/support
Looking for your dream job in the music industry? Today we meet Jade Driver, who along with her partner Cassie Petrey, are co-founders of Crowd Surf, a fan-centric marketing company in LA, Nashville, and NYC. Together, they also co-host the podcast “How I Got Backstage”. Join Music Connection's Randy Thomas and Anita Gevinson as they dive into Crowd Surf.
Jade Driver is on of the founders of Crowd Surf, along with her business partner Cassie Petrey. Crowd Surf is a marketing company which also handles PR and artist management for artists. The company literally started while they were in college. They went from having Backstreet Boys posters on their walls, to now working with them as a client. Crowd Surf has offices in New York, LA, and Nashville with over 50 employees. In this episode, Jade shares her story along with lessons on how to get started and land a career in the music business. She also share some marketing and social media advice for musicians, and much more. To learn more about Jade Driver and Crowd Surf visit http://crowdsurf.net/. Keep in touch:chris.goyzueta@gmail.com www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg Credits: Host: Chris Goyzueta Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency Music: Emily Kopp
This week we welcome Director of Publicity at Crowd Surf, Nina Kolb! Nina shares with listeners how she started hustlin' at an early age to get her first internship in radio, moved to Los Angles to pursue bigger opportunities and started a career in music publicity. Nina now works with artists like Why Don't We, Andy Grammer and the Backstreet Boys to name a few! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/how-i-got-backstage/support
Welcome to "How I Got Backstage," a podcast about how two girls from small towns, with no entertainment connections, grew up to create their dream jobs in the music industry. Each week Jade Driver and Cassie Petrey will share stories from their careers and give advice and real steps you can take to create your dream career too! This week they introduce themselves, their passion for music, life as a fan girl and dig into the early years and the start of their marketing, publicity and artist management company, Crowd Surf. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/how-i-got-backstage/support
0:00 - Into / Gay Daniel 2:22 - Rental Cars 5:17 - Chuck’s Southern Vacation 11:40 - Poverty and Homeless 13:00 - Girl Snapchat Filters 15:00 - Smoking in the USA 17:00 - Special Needs 18:10 - Coffee Research Study 19:50 - Scholarship Sabotage 22:10 - Support Animal Bans 24:33 - Millennials & Tipping 27:53 - Creepy Alexa & Scary Movies 33:09 - Rape Stories 35:40 - Jerry Springer 36:50 - MTV Reboots 38:55 - Gotti Movie 41:46 - Jurassic Park 43:27 - Hostiles & Christian Bale 44:30 - Superhero Movies 46:00 - Chris Cornell Duet 46:50 - Vinnie Paul & Pantera 49:50 - Carpool Karaoke w/ McCartney 52:48 - Ariana Grande Update 54:22 - Kanye West 55:02 - Royal Blood Concert 59:51 - Dr. Dre and Marvin Gaye 100:26 - Monkees Tour 101:01 - Tailpipe / Jack Daniels 102:33 - Dog Pee Beverage 103:15 - Tommy Lee & Motley Crue 106:37 - Eagles / Elvis / Eddie Murphy 108:00 - Childish Gambino 109:35 - World Cup Soccer 110:40 - Muhammad Ali 111:11 - NBA Draft Pick / MVP 112:06 - Harry Potter 113:30 - The 4th of July 114:44 - Football Brain Damage 117:01 - Podcast Suggestions / Close
TODAY'S SPONSOR: DISCIPLESHIP.ORG CONFERENCE Use PROMO "CHURCHCOMM" to reserve your seat for 20% off: Click there to get your seat. CHECK US OUT ONLINE: Facebook: https://www.facebook.com/churchcomm/ Twitter: https://twitter.com/thechurchcomms Instagram: https://www.instagram.com/churchcomms/ Web: http://churchcommunications.com THIS WEEK'S STORIES: Facebook will let users give friends the option of donating to a US nonprofit on their birthday Facebook and Instagram get redesigns for readability Snapchat debuts Crowd Surf feature, which stitches together Snaps from select live events by syncing audio, to create multi-perspective viewing experiences Google reveals sites that fail ad test, risk being filtered by upcoming Chrome ad blocker, including Forbes, LA Times, Lifehacker, Chicago Tribune Habits vs. Goals: A Look at the Benefits of a Systematic Approach to Life SHOUTOUTS: Check out our new training with Adam McLaughlin #AskAdam
With Gareth Myles, Jay Garrett, Gavin Fabiani-Laymond and Ricky West RSS Link: http://mobiletechaddicts.libsyn.com/rss iTunes Stitcher Tunein Show Notes News Snapchat adding Crowd Surf feature Nokia 8 revealed Play Test: Gareth Naipo Shiatsu Back and Neck Massager Unboxing Blackberry KeyOne Review Gavin HTC U11 review - solar red 6gb/128gb Ricky Sony Xperia XZ Premium Apple Pencil Nokia 6 Jay Sony Xperia XZ Premium Noble Trident In Ear Monitors (IEMs) - earphones, to most. Bargain Basement: Xiaomi Redmi note2 - £66.39 LG G6 - £290 Main Show URL: http://www.techaddicts.uk Email: contact@techaddicts.uk Twitter: @techaddictsuk ; @garethmyles ; @gavinfabiani ; @GadgetyNewsCom ; @JayGarrett ; @swanny ; @girlsngadgets ; @wildlime ; @TechTalkUK1 Facebook: Tech Addicts Web: http://gavinsgadgets.com ; http://GadgetyNews.com ; http://swanny.me/ Google Plus: +Techaddicts; +garethmyles ; +gavinfabiani-laymond; +JayGarrett
AFTERBUZZ TV - AfterBuzz TV's Spotlight On edition, is a long form interview series featuring actors discussing their roles and shows as well as their thoughts, passions and journeys. In this episode host Zoe Hewitt interviews Cassie Petrey & Jade Driver. ABOUT CASSIE PETREY Back during Backstreet Boys' original pop reign in the '90s, Cassie Petrey showed her super-fandom by starting a 10,000-subscriber fanzine and following the act to far-off locales like Norway. But as she prepared to launch her own music business career, she noticed a gap between her passion and what the industry would support. "There just wasn't a higher-level job that revolved around connecting artists with their fans," she says. So in 2007 at the age of 21, she co-founded Crowd Surf, an agency that uses social media to forge deeper artist-audience relationships through release-week campaigns, exclusive content and direct access. Now, Crowd Surf under Petrey, 25, manages social pro --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Over the weekend, Adam and Mike attended the Crowd Surf Across America Tour at the Glasshouse in Pomona, CA. Before the show, we decided to take the show to the public and talk to the fans of the bands Chiodos, blessthefall, I Killed the Prom Queen, and Capture the Crown what their thoughts were going into the show and who they were most excited to see. We got some unique perspectives as well as some dedicated fans to speak their minds, so we hope you'll enjoy this special episode this week! --- Support this podcast: https://anchor.fm/theskinnywithmikeandadam/support
Opening, Scientist Tries to Crowd Surf at Classical Show, Amnesia Rockfest Review, Movie Update, Music News, Rock Im Park Review, Closing--- Send in a voice message: https://podcasters.spotify.com/pod/show/pulltheplug/message Hosted on Acast. See acast.com/privacy for more information.
Opening, Scientist Tries to Crowd Surf at Classical Show, Amnesia Rockfest Review, Movie Update, Music News, Rock Im Park Review, Closing --- Send in a voice message: https://anchor.fm/pulltheplug/message
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