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In this episode of the Vint Podcast, Brady Weller and Billy Galanko catch up with Jon Troutman, former co-founder of Empathy Wines, which was acquired by Constellation Brands in 2020. Jon is currently the EVP over Commerce & Operations at VeeFriends, Gary Vaynerchuk's uplifting and wildly popular NFT project. Jon has built and operated a number of wine and wine-related brands, both alongside and apart from Gary, including time spent at Cork'd, Daily Grape, Constellation, and Domaine Select Wine Estates. Jon has a wealth of knowledge about wine and wine trends, including consumer sentiment and how to grow a wine brand. His stories of working alongside some of the biggest movers in the wine world over the last 15 years are compelling and his ability to identify opportunities within the industry are second to none. Enjoy!For more information on the Vint platform, please contact us anytime at brady@vint.co or billy@vint.co. Check out our newest offerings: Vint.co Cheers!Past Guests Include: Raj Parr, Erik Segelbaum, André Hueston Mack, Emily Saladino, Konstantin Baum, Landon Patterson, Heather Wibbels, Carlton "CJ" Fowler, Boris Guillome, Christopher Walkey, Danny Jassy, Kristy Wenz, Dan Petroski, Buster Scher, Andrew Nelson, Wayne Baxendale, Tim Irwin, Matt Murphy, Allen Meadows, Altan Insights, Tim Gaiser, Vince Anter, Joel Peterson, Megan O'Connor, Adam Lapierre, Jason Haas, Ken Freeman, Lisa Perrotti-Brown, Nick King, Bartholomew Broadbent, Nick Jackson, Dillon Sykes, Mark Bell, David Keck, John Szabo Disclaimer: https://vint.co/disclaimer
In this episode, Shelley and Phil taste through THREE, count ‘em, three wines! Since tomorrow is National Rosé Day, they're tasting a Rosé from Gary Vaynerchuck and Jon Troutman's Empathy Wine project. Today marks the start of Prosecco week so they've got one of those in this episode as well as a chilled Lambrusco in honor of todays Lambrusco Day. So many wine days! Thank goodness there is enough wine to go around! #HappyFriday! #ItsWineTime!Wines tasted this episode:Tenuta Sant'Anna Prosecco ($22 at The Dinner Party)2020 Empathy Rosé ($20 from Empathy Wines) Opici Lambrusco ($15 at The Dinner Party)For more information on Empathy Wines, please visit https://empathywines.com/pages/storyFor more information on Opici Lambrusco please visit https://www.opiciwinesandspirits.com/wines/lambrusco/A special thanks to our sponsors: Elsom Cellars, Culinary Stone, The Social Web Elsom Cellars. Good times are meant to be shared and so are great grapes and great wines! Since 2006, Elsom Cellars has been producing brilliant Washington wines. For more information about Elsom Wines, please visit http://www.elsomcellars.com or call them at 425-298-3082. Culinary Stone. Looking for that special bottle of wine or a wine club that really over delivers? How about cooking classes for every taste? Considered a foodies paradise, The Culinary Stone is a gourmet heaven that was dreamt up for, and by, those with a serious passion for the culinary arts and gathering of community. For more information about The Culinary Stone, please visit https://culinarystone.com or call them at 208-277-4116.The Social Web. Are you a small business owner that's ready to grow your business through social media without having to hire a full time staff or a third party company? Honor your business and yourself and become educated in social media! Visit https://thesocialweb.news for more information. The Social Web AND The Social Web Inner Circle: Helping you untangle the web of social media marketing.And of course, a HUGE thank you to Tod Hornby who wrote and recorded our official Wine Time Fridays theme music which is ANYthing but average. Please contact him at veryaveragemusic@gmail.com Other wines we enjoyed this week: Townshend T3 Red Blend, 2014 Sella & Mosca Terre Rare Carignano del Sulcis, 2020 Jadix Picpoul de Pinet and a 2017 Apriori Antica Vineyard ChardonnayMentions: Matt and Brenda, The Dinner Party, Gary Vaynerchuck, Jon Troutman, Wayne Machmiller, Trevor Treller, Mary Lancaster, George Balling, Roselli, Coeur D'alene Fresh, Marla Lopez, Jill Rider, Sarah and Russell Mann.Please find us on Facebook (https://www.facebook.com/WineTimeFridays), Twitter (@VintageTweets) and Instagram (@WineTimeFridays). You can also “Follow” Phil on Vivino. His profile name is Phil Anderson and will probably “Follow” you back!
Entrepreneurship looks different for everyone, and the definition often changes throughout your career and life—and that's okay. Everyone is entrepreneurial to a degree, and embracing that entrepreneurial spirit will only open unimaginable doors. Welcome to Building While Flying! This weekly podcast is brought to you by the Sasha Group. We're the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing. In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild; building the plane while flying. Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together. Jon Troutman and Nate Scherotter's entrepreneurial paths have been anything but ordinary. As two VaynerX OGs, they've worked with Gary in many different ways—from Wine Library to Office of the CEO to most recently, Empathy Wines. Now they're both VPs at Constellation Brands, a Fortune 500 wine, beer, and spirits portfolio company which bought Empathy Wines in 2020. In their conversation with Mickey, Jon and Nate break down each step of their careers, from getting in the door at VaynerMedia in the early 2010s, to founding Empathy Wines, a direct-to-consumer wine brand with Gary (in 2019), to joining Constellation Brands last year. They define what entrepreneurship means for themselves; dive into the mindset shift from working for an entrepreneur (like Gary) to being one yourself; share how Empathy Wines is making waves in a traditionally wholesale-based industry; the advantages of a one-to-one customer-brand relationship; and much more. Other in-flight topics: How Jon and Nate both landed in the wine world (and working for Gary) How entrepreneurship varies from person to person Entrepreneurship vs. Intrapreneurship The mindset shift from working for an entrepreneur to being one The origin story of Empathy Wines. Standing out as DTC in a wholesale-based industry Links: Follow Jon on Instagram @trouty - https://www.instagram.com/trouty Follow Nate on Instagram @nscherot - https://www.instagram.com/nscherot @EmpathyWines https://empathywines.com
Episode Notes Episode 27 – Who’s Down with DTC? Empathy Pete and VinoMike tackle a surging trend in the wine world – Direct-to-Consumer (DTC). The guys explain that this is basically a way for wineries to skip the three-tier system to get wine to customers directly. Can be great for wineries and wine drinkers. Maybe not so good for retailers or restaurants. They decided to talk about DTC after VinoMike sent an article to Pete about Constellation Brandsbuying DTC winery, Empathy. Empathy, founded by Gary Vaynerchuk, Jon Troutman, and Nate Scherotter, started in 2018 and has sold over 15,000 cases to date. The quick acquisition was covered in this article from Forbes. The guys taste three wines from Empath – white, red, and rose – while talking about the winery, DTC in general, and the acquisition. They also talk about how marketing plays a big role in wines like Empathy. Given the marketing genius of Gary V, this is no surprise. Finally, it is important to remember that Pete and Mike are raw and unfiltered. They may or may not like wines or have strong opinions on people. They invite discussion and hope to inspire you to take a critical look at what you are putting in your glass. As a reminder, Pete and Mike do not accept advertising dollars from wineries or wine wholesalers. They purchase the bottles they taste on the show. These are not paid endorsements. They could use the money, so this integrity thing sucks. Thank you for listening to That Wine Pod! Be sure to subscribe on your favorite podcast app. And remember… Life’s short. Drink what you like tonight! Follow That Wine Pod: Instagram @ThatWinePod Twitter @ThatWinePod Facebook.com/ThatWinePod Connect with VinoMike & Pete: Instagram @VinoMike Instagram @FatManStories Facebook.com/fatmanstories Music from https://filmmusic.io "Protofunk" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) SUPPORT That Wine Pod Please subscribe on your favorite podcast app and share with your friends or enemies, we’ll take any listeners we can. Also, please rate & review That Wine Pod on Apple Podcasts. Spread the wine love! Be sure to check out Pete’s other podcasts: The No Fear Project, Be Better Today, and FatMan Chronicles! That Wine Pod is a production of Paragon Media. Copyright 2020 – All Rights Reserved
Empathy Wines is a modern and innovative new wine brand curated by Gary Vee, Jon Troutman, and Nate Scherotter. In this episode, Racquel and Michel try three wines offered by Empathy Wines and give their feedback. Their wines cannot be purchased at the store. To order from Empathy Wines, you can go to their website: Empathywines.com. Connect with us! Follow @MoneyandMerlotpodcast on Instagram. You can also follow Michel (@MichelValbrun) and Racquel (@RacquelWines) on IG. Visit ProlificProfit.com for Michel's latest book "Proflic Profit" Join Racquel's Champagne Cru community to make new wine friends, monthly giveaways, and to learn a thing or two about wine! facebook.com/groups/ChampagneCru/
#OnTheStacks Podcast Episode 8. A true story about my recent disappointing experience with the wine brand, Empathy Wines, and how CEO & Co-Founder, Jon Troutman, went above and beyond to make it right, gain my trust back & turn a negative into a positive. Jon, who took an unpaid internship fresh out of college with […]
If you enjoyed this episode, tweet us @mondoneon - would love to hear what you think!Find Empathy Wines on Instagram @empathywines and their store, where you can snag some awesome delivered to you, vineyard-to-table wine. Thoughtfully sourced, no choice overload.Image Credit: Empathy WinesConsider supporting the show at Patreon.
Watch Their Eyes - A Discussion of Relevant Marketing Topics by Patric Fransko
I am stoked to bring you both the video and audio of this episode of the Eye Magnet Management Show with Josh Ordonez of Empathy Wines and Sebastian Kabis of Making the Web. Empathy Wines is a new wine company founded by Gary Vaynerchuk, Jon Troutman and Nate Schrerotter. This is a direct to consumer model that offers high quality ... Read More The post Podcast with Josh Ordonez – Empathy Wines & Sebastian Kabis – Making the Web appeared first on Eye Magnet Management.
Jon Troutman and Nate Scherotter, the Co-Founders of Empathy Wines, join the show to share their journey from being GaryVee's right-hand men at VaynerMedia to partnering with him to turn the wine world upside down. Hear how they're disrupting the wine industry with their direct-to-consumer brand, the impact of partnering with GaryVee, how to stay unromantic in a romantic industry, the power of text message and influencer marketing, and their favorite wine blends. Connect with Jon on social media at @Trouty, Nate on Twitter at @NateS, and Empathy Wines at EmpathyWines.com and @EmpathyWines
It's our 100th episode of HRN Happy Hour and we're celebrating this milestone the best way we know how: with wine! Jon Troutman, the co-founder of Empathy Wines joins to talk about the company's mission, what it's like to collaborate with his partners (Gary Vaynerchuk and Nate Scherotter), and their newest bottle that you can get your hands on. Plus, we share some tantilizing details about our upcoming 10th Anniversary Gala. Get your tickets now at early bird pricing! heritageradionetwork.org/gala. HRN Happy Hour is powered by Simplecast.
Guests Nathan Scherotter and Jon Troutman, co-founders along with Gary Vaynerchuk of Empathy Wines, discuss the direct-to-consumer wine industry breakthrough of 2019.
Meet the winery that's changing the world! The wait is over. We’re excited to unveil an exciting episode bringing to you a new way of making and selling wine. Gary Vaynerchuk along with Nate Schroetter and Jon Troutman grew tired of wine lovers in the US being forced to pay too much for a great bottle. The traditional channels add big mark-ups to the price of wine, and too often, the farmers who pour their soul into producing great bottles are forgotten about. Empathy Wines is a result of their empathy for The Farmer, and empathy for You, the wine drinker. They're working with quality-conscious and sustainable grape growers in great regions of California, to produce incredible bottles of rosé, white, and red blends that ship direct to your doorstep. Tor the top Club Empathy customers, they've created a personal Wine Concierge service. Need help selecting a special bottle of Cabernet to gift your father-in-law for the holidays? Planning a trip to wine country and want VIP access to tasting rooms? They actually give you a private number to text for any wine inquiry you have. For more details, head to empathywines.com.
The internet of things is about services, not devices. This is why I had Jon Troutman, co-founder of Canary on the show this week to talk about Membership, a new service offering from the all-in-one security device maker. This week Canary joined the masses in offering an outdoor camera, but it also launched a monthly … Continue reading Episode 77: So much about security plus Canary’s new service
Jon Troutman is the Co-Founder and Chief Creative Officer for Canary. He spoke at Design Driven NYC on March 9, 2016 about the similarities between strong relationships and good design. Canary is a New York City-based technology startup with a mission to make people safer and more connected to their homes. Founded by experts with experience in security, robotics, software and design, Canary is focused on the development of its eponymous first product -- an affordable, easy to set up and smart security solution available to everyone, whether they rent or own. FirstMark Capital is an early stage venture capital firm based in New York City. To become a part of Design Driven NYC, visit http://designdrivennyc.com. To find out more about FirstMark Capital, visit http://firstmarkcap.com.