Podcasts about maximum referrals

Too many information marketers focus too heavily on how quickly they can find new customers, while focusing too little on how to keep those customers from canceling/unsubscribing months or even just weeks later. Shaun Buck, coauthor of Dan Kennedy's No B.S. Guide to Maximum Referrals and Customer Retention, knows just how deadly an unchecked turnover rate can be, and he's eager to share not only his three-step formula for customer retention, but his own strategies for getting customers to refer their friends and colleagues to you as well. MagneticMarketing.com NoBSLetter.com

Shaun Buck is the CEO of The Newsletter Pro. The Newsletter Pro is a company that offers completely custom, done-for-you newsletters that are profitable, easy, and fun. Although The Newsletter Pro has only been operating since 2011, Shaun and his 60+ member team have grown the company into one of the nation's largest custom print newsletter companies. They print and mail millions of newsletters annually for diverse industries spread across four countries. Shaun is a regular contributor to Entrepreneur and has published his own book, The Ultimate Guide To Newsletters (the second edition of Amazon best-seller, Newsletter Marketing). He collaborated with marketing guru Dan Kennedy to co-write the No B.S Guide to Maximum Referrals and Customer Retention. In this episode… Since the pandemic hit, one of the most important things you can do is take care of your existing clients. Unfortunately, many businesses make the mistake of going after new clients at the expense of existing ones. However, existing clients will keep you in business. So, how do you retain clients — and keep them happy? Shaun Buck suggests nurturing them. Nurturing your clients leads to excellent retention and a more profitable business. It is about providing clients with incredible value, educating and entertaining them, and giving them offers they can't refuse. How do you maximize all these moving parts and reduce your churn rate? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and his guest, Shaun Buck, the CEO of The Newsletter Pro. They discuss the best way to grow top-line revenue and maximize sales. They also talk about nurturing campaigns and clients, which leads to greater retention, upsells, and referrals. You don't want to miss a minute of this insightful episode.

Shaun Buck owns The Newsletter Pro, based out of Boise, Idaho. It's now a 60+ member team and the nation’s largest custom print newsletter company. His $10MM marketing services company maintain aggressive growth  because it can run without him for months. Shaun and The Newsletter Pro landed at No. 120 on the Inc. 500 Fastest Growing Companies list. And has collaborated with marketing guru Dan Kennedy to co-write the No B.S Guide to Maximum Referrals and Customer Retention.What I was so surprised about was that Shaun's company has gotten to 8 figures with 1 offer. In fact, eliminating 2 of their 3 offers is what freed up all the resources to double growth and hit $1MM 2 months later. You do NOT want to miss this episode.  When to hire and how to know if you've waited too late. The stages they went through to scale to 8 figures. Where growth stagnated, what caused the stagnation, and how they got past it. The single biggest thing that they did to double growth in 2 months, and get to a $1MM in sales The biggest mistake business owners make with hiring. How to make sure you are growing fast enough as a leader to stay ahead of growth 18 months down the track.

Shaun Buck has been a serial entrepreneur for over 15 years and currently owns and operates The Newsletter Pro, based out of Boise, Idaho. Although The Newsletter Pro has only been operating since 2011, Shaun and his 60+ member team have grown the company into the nation's largest custom print newsletter company, printing and mailing millions of newsletters annually for diverse industries spread across four countries. In 2015, Shaun and The Newsletter Pro landed at No. 120 on the Inc. 500 Fastest Growing Companies list with a shocking growth rate of 2,975%, and reached No. 343 in 2016. He was awarded Marketer of the Year, and his company, The Newsletter Pro, was voted Best Place to Work in Idaho in 2016, 2017, and again in 2018. Shaun is a regular contributor to Entrepreneur.com and has both published his own book, The Ultimate Guide To Newsletters (the second edition of Amazon bestseller Newsletter Marketing), and collaborated with marketing guru Dan Kennedy to co-write the No B.S Guide to Maximum Referrals and Customer Retention. Watch the full episode here: https://projectegg.co/ultimate-guide-to-newsletters-shaun-buck
 Resources mentioned in the episode: The Ultimate Guide To Newsletters: https://amzn.to/2GdC5Lb Dan Kennedy Books: https://amzn.to/2Bk3YgA Predictable Revenue: https://amzn.to/2UNoLjX Uncontainable: https://amzn.to/2GcFVnJ About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

Specialize or generalize your house cleaning business? It's a saturated market and if you specialize you can grow your cleaning business. Angela Brown, The House Cleaning Guru calls it side door selling. A savvy cleaner will target a specific audience and specialize in one or two areas. Appliance cleaning or garage cleaning is a good specialty. It's advertising on steroids where you market more than just a maid service. Today's sponsors are Bedicalcare and My Cleaning Connection. *** COMPLETE SHOW NOTES FOR THIS EPISODE *** http://askahousecleaner.com/specialize-or-generalize/ *** MORE VIDEOS LIKE THIS *** Reviews - Should I Turn Them Off? - https://youtu.be/ZG_J-SM9114 What Should I Wear to Bid Cleaning Jobs? - https://youtu.be/H9oB8v8LM7E What Your Cleaning Car Says About Your Company Image - https://youtu.be/LFd8zBqkqFg What is a Mulligan for House Cleaner, Maids and Housekeepers? - https://youtu.be/oNFyLUx3XqI I or We? When Promoting My House Cleaning Biz or Maid Service? - https://youtu.be/pjlPoJVuNJs Are Flyers Effective for Getting Cleaning Jobs? - https://youtu.be/W_yl34I-JIM Do I Need a Business Card for My Cleaning Business? - https://youtu.be/_2jSlpDalwc Do I Need a Uniform for My Cleaning Company? - https://youtu.be/sPx490_2SNc How Do I Choose a Company Name for My Cleaning Business? - https://youtu.be/VdtiH3-5Tas Ratings and Reviews - https://youtu.be/Jshcat-QVi8   *** RESOURCES FROM THIS EPISODE *** Mattress Encasements to Prevent Allergies – https://Bedicalcare.com The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! - http://amzn.to/2DAMOxn No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses - http://amzn.to/2Dx7pDv No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits - http://amzn.to/2DYnbUW No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing - http://amzn.to/2rvRXSG 5 Reasons to specialize or die trying - http://bit.ly/2Ds7CUC *** OTHER WAYS TO ENJOY THIS SHOW *** ITUNES - http://apple.co/2xhxnoj STITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** LOOKING FOR WAY TO BOOST YOUR FANDOM? *** https://www.facebook.com/groups/HouseCleaning360/ *** FOLLOW ANGELA BROWN ON SOCIAL MEDIA *** https://Facebook.com/SavvyCleaner https://Twitter.com/SavvyCleaner https://Instagram.com/SavvyCleaner https://Pinterest.com/SavvyCleaner https://Linkedin.com/in/SavvyCleaner *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** DISCLAIMER *** During the shows we recommend services, sites, and products to help you improve your cleaning and grow your cleaning business. We have partnerships or sponsorships with these companies to provide you with discounts, and savings. By clicking on and buying from these links we may receive a commission which helps pay for the production costs of the show. Support the show so we can continue to bring you free tips and strategies to improve your cleaning and help you grow your cleaning business. THANK YOU! *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry reach out to our promotional department info[at]AskaHouseCleaner.com *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com HOUSECLEANING360 – Referral database of the world’s most prominent home service providers and the homeowners they serve. https://housecleaning360.com BedicalCare - Mattress and Pillow Encasements - https://BedicalCare.com

Shaun has a unique story. He had his first son at just 16 years of age and made the life-changing decision to raise him on his own. This choice both inspired and motivated him to become the successful man he is today. Shaun Buck has been a serial entrepreneur for over 15 years, and currently owns and operates The Newsletter Pro, based out of Boise, Idaho. Although The Newsletter Pro has only been operating for 6 years, Shaun and his 60+ member team have grown the company into the nation’s largest custom print newsletter company—printing and mailing millions of newsletters annually for diverse industries spread across four countries. In 2015, Shaun and The Newsletter Pro landed at No. 120 on the Inc. 500 Fastest Growing Companies list with a shocking growth rate of 2,975%, and No. 343 in 2016. Shaun is a regular contributor to Entrepreneur.com and has both published his own book, The Ultimate Guide To Newsletters (the second edition of Amazon bestseller, Newsletter Marketing), as well as collaborating with marketing guru, Dan Kennedy, to co-write the No B.S Guide to Maximum Referrals and Customer Retention.

In this week’s episode of the CEO Warrior Podcast, Mike Agugliaro interviews Shaun Buck. Shaun Buck is the CEO of Boise, Idaho-based The Newsletter Pro, the largest custom print newsletter company in the world—printing and mailing millions of newsletters annually for diverse industries all over the globe. He is the co-author of No B.S. Guide to Maximum Referrals and Customer Retention.

Shaun Buck – Customer Retention and Maximising Referrals Shaun Buck is the founder of Newsletter Pro, based in Boise, Idaho. A 5% needle move in customer retention is equal to an 80% increase in profits. Everyone is so focused on growth via new clients. But they rarely focus on the costs of acquisition. It is one of the most expensive things we do as business owners. Shaun said to himself that if he could get customers and keep them he'd make a whole lot more money. Customer retention became his focus Shaun talks of “tax free day” the day in the calendar that you work to before you've paid your taxes. In the US, it's around the 24 April. In the UK, per the Adam Smith Institute, it is a whole month later at the end of May! Shaun Applying this to customer retention for businesses. The “Day” for most businesses where new customers helps the bottom line is more like October, November or even December! This is because they get a new customer, then they lose a customer. It takes so long to grow that way. It is a drag on profits. So, a little time spent focusing on retention, not only helps you grow faster, but you'll see bigger profits. With existing customers, they already know, like and trust you. People don't typically give their money to people they DON'T know like and trust. Perry Belcher – an associate of Shaun's – “today we live in the single most difficult time to get a new customer, that's the bad news, but the good news is that it is the single best time to get a second sale.” Why do most customers leave? Rockefeller Institute study showed 67% of people leave because they feel the business doesn't care about them. They feel the business is indifferent to them. If the business doesn't care about you, and there is no relationship, then what is the determining factor for doing business with the company? Price. Without relationship, it is only price. Relationship and making your customers feel appreciated and valued and like they are being heard, that you are there to help them and you are on the same team, that's what keeps customers from leaving. Shaun doesn't expect to lose his customers. Last month, Shaun lost 1 from 400+ customers. He expects his customers to be with him for ever. He is realistic. People sell businesses, go out of business, come up on hard times, or they just decide they want to change approach. He sees his job is to minimise these things from happening – by relationship, by providing amazing service. Shaun figured all this out a long time ago. That apathy breeds attrition. In 2002/2003 he had a dry-cleaning company. One of the ways he got customers was going door to door every evening, signing them up, for his pick up and deliver dry-cleaning service. He said, that was brutal hard work. Shaun quickly realised he just didn't want to lose any of them. He needed to do everything he could to keep them. That was Shaun's start point in customer retention. What got Shaun into newsletters? The co-author of Shaun's book, Dan Kennedy, was an inspiration to Shaun. Shaun started reading Dan's books when 16/17 years old – around the late ‘90s. More recently Shaun has written about customer retention with Dan. No BS Guide to Maximum Referrals & Customer Retention – Dan S. Kennedy & Shaun Buck (Check it out on Amazon in UK http://amzn.to/2eL86wJ and in USA http://amzn.to/2g0kEwt ) Dan talked about newsletters. So, Shaun started using a newsletter to his dry-cleaning clients. But it was a pain in the butt to get out every month. Every time he sent out his newsletter, he got more referrals. Customers would give him good comments, leave him notes about it and enjoyed it! When Shaun was looking for a new business to setup, he figured that if newsletters were hard for him, it's got to be hard for everyone else too. Shaun's business – Newsletter Pro – was 120th last year in Inc. Magazine's Fastest Growth Privately Held US Companies 500. This year he is 343rd!