The Next 100 Days Podcast

Transcend is Faisal Hoque's latest book. It provides readers with the road maps that will soon be upon us. Faisal shares his perspective on the intersection of philosophy, humanity, business and technology. It made for an excellent conversation on this week's The Next 100 Days Podcast.Summary of the PodcastDiscussing Faisal's background and new bookThe group shifts to discussing Faisal's background as a management thinker and author. Faisal explains that his new book "Transcend" explores the intersection of humanity, philosophy, management, and technology in the age of AI. He outlines a framework called "Open and Care" to guide the opportunities and risks of AI.Debating the societal impacts of AIThe conversation delves into a deeper philosophical discussion about the potential catastrophic scenarios if AI is not properly governed. Faisal expresses concerns about AI replacing jobs, especially for younger generations, and the risks of AI being controlled by a small number of people. Kevin and Graham also share their perspectives on the challenges of regulating emerging technologies.Exploring solutions and the role of governmentFaisal suggests that while governments may be slow to act, public pressure and the emergence of AI-related crimes will eventually force legislative action. He argues that a balanced, "middle path" approach is needed to harness the benefits of AI while mitigating the risks. The group discusses the difficulties of getting governments to effectively regulate AI.Recap and closing thoughtsThe hosts thank Faisal for the thought-provoking discussion and invite him to provide a testimonial about his experience on the podcast. Faisal expresses his appreciation for the challenging conversation and his willingness to return as a guest.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Here's the rational for Inclusive Leadership - people are the backbone of organisational effectiveness. Scientific research shows that our hard-wired survival instincts can hinder our ability to lead and collaborate effectively in teams. By becoming aware of these instincts in ourselves and others, we can help each other succeed and perform better. Alex Draper's DX Learning provides the platform, tools, and capabilities for leaders and their teams to thrive in today's workforce.Link to Alex's business page: https://www.dx-learning.com/Summary of the PodcastIntroductions and backgroundKevin, Alex, and Graham introduce themselves and discuss their backgrounds, including their experiences with technology and leadership training at large organizations like Royal Mail.Inclusive leadership and the CARE frameworkAlex explains his "CARE" framework for inclusive leadership, which focuses on providing Clarity, Autonomy, building Relationships, and ensuring Equity. He emphasizes the importance of adapting leadership styles to the unique needs of each team member.Challenges facing C-suite leadersThe group discusses how C-suite executives often lack awareness of the full scope of issues facing their organizations, and can struggle with imposter syndrome and lack of confidence in their leadership abilities. Alex suggests this is a key area where leadership training can have a big impact.Generational differences and communication preferencesThe conversation explores how different generations, especially younger workers, have varying communication preferences and comfort levels with technology. Alex advocates for leaders to adapt their styles to effectively engage all team members.Practical steps for improving leadershipAlex provides specific recommendations for leaders to improve in the next 100 days, including simplifying communication, actively building relationships by asking thoughtful questions, and regularly reflecting on their own leadership behaviors.Closing thoughts and key takeawaysAlex shares a few final insights, including the origins of Chicago's "Windy City" nickname and the importance of leaders being humble and focused on being human, rather than trying to be the smartest person in the room.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham is the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Teresa Carrington is CEO of a not for profit, Ten By ThreeWhat does Ten By Three mean? "TEN" reflects the number of products we promise to purchase monthly from artisans who live in extreme poverty. "By" reflects a Prosperity Wages model.10x3 pay artisans at least 2.5 times the fair trade rate, enabling them to care of their families and have enough extra to start businesses. Unlike micro-lending, this ensures financial independence without debt."THREE" requires artisans to begin at least three businesses. Each business generates an average of four income streams, giving artisans at least 12 streams of income. This sparks generational wealth and ensures a sustainable exit from poverty.Summary of the PodcastCharity and Giving BackThe group discusses Theresa's charity work and passion for helping those in poverty. She shares her personal story of overcoming hardship and how that has driven her to create a charity that empowers artisans in developing countries. Kevin & Graham praise Theresa's mission and the positive impact of her "Ten by Three" model.Expanding the Charity's ReachTheresa outlines her goals for the charity, including expanding into more of the world's poorest nations, spreading the "Ten by Three" model to other organisations and governments, and building up financial reserves to provide more stability. We discuss the challenges and opportunities around achieving these goals.Passion and PurposeThe group reflects on the passion and purpose that drives Theresa and her charity work. They discuss how this level of dedication and commitment is essential for making a real difference, and how it can inspire and motivate others to get involved and support the cause.Lessons from Aid and DevelopmentLastly, we touch on the potential pitfalls of traditional aid and development efforts, noting how they can sometimes do more harm than good by not properly understanding the needs of the local communities. We emphasise the importance of trade over aid and empowering people to develop from within.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

If you want to get around the world, you need a passport & visa. If you leave things to the last minute to get them sorted, you'll need to speak to Rob Lee. He's our guest today on The Next 100 Days Podcast.Summary of the PodcastRob's business overviewRob explains that his company helps US passport holders and residents obtain visas to travel to countries like China, India, Vietnam, and Brazil. He describes the process of obtaining visas, including the challenges of dealing with government websites and requirements.Rob's entrepreneurial journeyRob shares the story of how he and his wife started the business after encountering visa challenges while living in Central America. They decided to leverage their experience to help others navigate the visa process.Visa application process and challengesRob discusses the day-to-day work of his company, including providing detailed instructions, handling document submissions, and dealing with evolving visa requirements, especially for countries like China. He explains how his team has developed expertise to navigate these complexities.Pricing and value propositionRob justifies the pricing of his services, noting that while there is an added fee, it provides convenience, peace of mind, and a higher success rate compared to individuals trying to navigate the visa process on their own.Data security and complianceKevin raises concerns about the sensitive personal data Rob's company handles, and Rob explains the extensive security measures and compliance standards they have implemented to protect client information.Future plans and growthRob discusses his and his wife's long-term goal of being able to work and travel more freely, and the steps they are taking to make the business more technology-driven and scalable, including the development of new software tools.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Joe runs an Aquatics business. He is a serial entrepreneur with more than 20 years of experience. Joe builds businesses by developing business managers along with systems that support those managers. He's very proud of the many young professionals he has mentored during his career. Joe's diverse business experience from food manufacturing to rock climbing gyms, gives him a unique perspective and ability to creatively assess every opportunity. He loves the process of creating a business and turning a concept into a profitable reality.Summary of the PodcastKey TakeawaysJoe transitioned from corporate (Kraft Foods) to entrepreneurship, starting with rock climbing gyms and now an aquarium storeNiche retail faces challenges from inflation, supply chain issues, and changing consumer behaviorAdapting business models (e.g. focusing on premium offerings) is key for small businesses to survive economic pressuresGlobal manufacturing shifts and tariffs are impacting small businesses, requiring strategic pivotsTopicsJoe's Entrepreneurial JourneyWorked at Kraft Foods for 13-14 years, changing roles every 18 monthsStarted First Ascent rock climbing gyms while still at Kraft, keeping it secret until resignationSold First Ascent 3 years ago, now owns/operates an aquarium storeOffers business consulting through Snaggletooth Goby (named after a fish that climbs waterfalls)Niche Retail ChallengesInflation reducing consumer spending on hobby/luxury items80% of aquarium products come from China, causing supply chain and pricing issuesReal estate market slowdown impacting new home aquarium installationsShift from "superstore" concept with many SKUs to curated, premium offeringsFocus on high-end systems and service to replace volume of lower-value transactionsEconomic and Political FactorsUS unemployment low (2-3%) but other economic issues persist (e.g. medical costs, student debt)Debate over reshoring manufacturing vs. economic realities of global productionTariffs and trade tensions creating uncertainty for businesses reliant on importsShort-term corporate thinking vs. long-term strategic planning discussedBusiness Adaptation StrategiesImproving staff training and sales techniquesCurating product offerings to focus on higher-margin itemsTargeting affluent customers less impacted by economic pressuresDeveloping expertise to justify premium pricing and servicesThe Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on

Financially Fit Entrepreneur is Phil's positioning - the substance of which is about making finances easy for people using the laws his grandma taught him about budgeting with glass jars as a teenager…Phil started off helping young couples budget their money, get out of debt and save for big life goals. Through his Grandma's Jars 1:1 Coaching and Workshops he has helped thousands of people achieve financial security and success. But it was during his 15 years as a stockbroker and financial adviser that Phil honed his cashflow expertise and learned how to apply it to the business world.Over the past 20 years Phil has worked with hundreds of entrepreneurs and small business owners to help them multiply their profits and create financial certainty… not to mention achieve incredible life goals.Summary of the PodcastKey TakeawaysPhil's "Grandma's Jars" approach uses a simple system of allocating money to different purposes, modernized for digital bankingProper cash flow management is critical for both personal and business finances, requiring discipline and purposeful allocationEntrepreneurs often struggle with financial basics; getting clarity on current position and goals is an essential first stepRegular review and adjustment of expenses, including occasional "no-spend months", helps maintain financial healthTopicsOrigin of Grandma's JarsPhil learned budgeting from his grandmother using physical glass jars for different expensesEvolved system from physical jars to envelopes, paper budgets, Excel, and now online appsDeveloped own software after leaving high-paying finance career to focus on teaching financial basicsKey Financial Principles for EntrepreneursTrack 5-6 key numbers monthly: revenue, salary paid to self, expenses (cost of goods + overheads), tax set aside, profitUse a "cascade" system to allocate funds purposefully through business and personal accountsMaintain 1.5-2x monthly expenses in operating account; excess flows to reserves and other purposesBuild 3-6 months of operating expenses as a rainy day fund before major reinvestment or expansionCommon Financial PitfallsEntrepreneurs often lack clarity on basic financial position and profitabilityTendency to increase expenses as revenue grows, reducing margins and financial stabilityDiscretionary spending in business often less scrutinized than personal spendingLifestyle inflation can trap entrepreneurs in need for high income, limiting flexibilityStrategies for Financial HealthConduct regular "no-spend months" to reset expectations and identify core vs. discretionary expensesReview all expenses line-by-line periodically to eliminate unnecessary costsAlign business finances with personal life goals and visionBuild purposeful reserves to enable creativity and reduce survival-mode thinkingPhil's Coaching ApproachFocuses on transparency and creating a safe space for entrepreneurs to face financial realitiesUses visual tools like the "cascade" concept to make financial management more intuitiveEmphasizes learning from past patterns to plan for future fluctuationsHelps clients get clarity on both current position and desired outcomes.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and...

Ben Johnson leads Particle41, which exists to strengthen your team with flexible technology. That manifests as a team of our own that is uniquely able to exceed expectations during every step of a project. In a marketplace flooded with partners who over-promise and under-deliver, Particle41 is doing things differently.Summary of the PodcastParticipant introductions and background Graham, Kevin, and Benjamin introduce themselves. Benjamin shares his background as a serial entrepreneur and founder of several tech companies, including his current venture Particle 41 which provides CTO consulting, software development, and other tech services.Leveraging global talent and building diverse teamsBenjamin discusses how Particle 41 leverages talent globally, with teams in India, Brazil, Argentina, and the US. He emphasizes the importance of finding talented individuals and building diverse, execution-oriented teams to deliver the best service to clients.Importance of customer experience and business maturityThe group discusses the critical importance of focusing on customer experience and ensuring businesses have the right processes, policies, and level of maturity in place (e.g. password management, subscription management, onboarding/offboarding procedures) to operate effectively.Ethical considerations of AI and technologyThe group explores the ethical implications of using AI, particularly in areas like content creation where AI can reduce authenticity. They caution against defaulting to technology just because it's available, and emphasize the need to thoughtfully consider the human element.Recap and next stepsGraham and Kevin summarize the key takeaways from the discussion with Benjamin, highlighting his passion, purpose, and experience as a serial entrepreneur. They discuss potential opportunities to collaborate, including leveraging Benjamin's expertise in areas like RAG (Retrieval Augmented Generation) AI.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Liz Steblay's business is about mentoring professionals. She champions self-employed professionals, protecting their rights as small business owners and helping them to create the career of their dreams.Summary of the PodcastGet Liz's book here: 6keys.infoTransitioning from corporate to mentoring professionals self-employmentLiz Steblay discusses her own journey from corporate consultant to successful solopreneur, and the common challenges and fears that people face when considering making the leap to self-employment. She emphasizes the importance of developing confidence and a growth mindset to overcome the "FUD Monster" (fear, uncertainty, and doubt).Defining your niche and expertiseShe explains the importance of narrowing your focus and becoming known as an expert in a specific area, rather than trying to be a generalist. She provides tips on how to identify your niche and make yourself memorable to potential clients.Effective business development and networkingLiz advises that successful solopreneurs focus on building relationships and trust with clients, rather than traditional "sales" tactics. She emphasizes the value of networking and using social media to establish yourself as an authority in your field.Pricing your servicesWait! You'll discover a brilliant way to get the price you want for your services. Liz shares strategies for pricing your services effectively, including using a range rather than a single rate, and considering a hybrid model that blends hourly and value-based pricing. She cautions against underpricing to win business.Recap and resourcesMentoring Professionals expert Liz provides the details for her book "Succeeding as a Solopreneur" and her website 6keys.info, where listeners can learn more about her work and resources for solopreneurs.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He is the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Betsy Kent is a world expert on the formation of the Ideal Customer Profile. Since 2018, Be Visible has paved the way in identifying the perfect audience for businesses. Now with MeclabsAI, Betsy is creating Simulators for ICPs and that is transformational. Empower your business with smarter, faster, and more effective marketing driven by AI Agents and Customer Simulators.Summary of the PodcastIntroductions and Podcast OverviewKevin and Graham introduce the podcast and welcome their guest, Betsy Kent, an expert in the creation of an Ideal Customer Profile (ICP). They provide background on how Kevin and Graham started the podcast years ago after meeting through an online marketing course.Defining the Ideal Customer ProfileBetsy explains that an ICP is a detailed profile of a business's perfect buyer - the person or people who will see immediate personal benefit in the offering and are in a position to say yes. She shares how she developed her own methodology for creating ICPs when working with clients, going beyond just demographics to deeply understand the customer's mindset, emotions, and decision-making process.Applying ICPs in PracticeBetsy provides a case study of how she worked with a high-end dentist client to identify their ideal patients, leading to immediate improvements in how the dentist interacted with and converted prospects. She emphasizes the importance of truly understanding your target customer, rather than just casting a wide net.Evolving ICPs with AIBetsy discusses how she is now using AI to take her ICP process to the next level, creating "buyer simulators" that allow businesses to test ideas and content with a highly detailed, interactive version of their ideal customer. She explains the benefits of this approach compared to traditional market research methods.Future Plans and Wrap-upBetsy shares her vision for making her ICP and buyer simulator tools more accessible and user-friendly for businesses to use themselves. The hosts and Betsy also discuss her other interests and plans for the future. The hosts thank Betsy for being a fantastic guest on the podcast.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Career Mastery expert Becky Heidesch is the founder of two online career centres, and a US nationwide boutique executive search firm, where she has interviewed hundreds of executives and placed senior level women in dozens of industries in corporate America.As a public speaker, she has led career seminars for companies and organisations, along with various women's groups including, Women in Automotive, Women in Financial, Women in Government, and Women in Sports.Summary of the PodcastCareer Mastery - look out for her bookBecky discusses her background and the motivation behind writing her new book "The Career Master Class for Women". She shares insights on the unique challenges women face in the workforce, as well as universal career management strategies that apply to all professionals. Becky emphasises the importance of being proactive in managing one's career, especially given the rapidly changing business landscape.Becky's executive search experienceBecky describes her experience working in executive search, including the rigorous 17-step process her firm uses to vet and place candidates. She explains how they aim to find the perfect "needle in the haystack" to fit the client's needs, and the importance of cultural fit in addition to skills and experience. Becky also discusses the guarantees and consequences of unsuccessful placements.Qualities of successful candidatesBecky outlines the key qualities she looks for in successful candidates, including strong skills, tools, education, and experience, as well as personal qualities like emotional intelligence, judgment, and work ethic. She emphasizes the importance of the "total package" and how her firm assesses candidates across multiple touchpoints.Diversity, equity, and inclusion in hiringBecky discusses the challenges and evolution of diversity, equity, and inclusion (DEI) efforts in hiring. She shares how her firm has adapted to client demands for more diverse candidate slates, and the need to balance talent and merit with addressing historical underrepresentation in certain industries and roles. Becky emphasises the importance of focusing on competency while also recognising the need for pipeline development.Advice for career masteryBecky provides advice for professionals looking to make career changes or extend their working lives. She encourages finding the intersection of passion, skills, and opportunity, and being strategic about transitioning to new roles. Becky also highlights the benefits of leveraging the experience and wisdom of older workers to complement the digital skills of younger generations.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin...

Nile Frater is the Founder of Masse, an innovative an AI & SEO agency that specialises in high-scale content campaigns for cutting-edge tech companies. In just 12 months, Masse has grown from $0 to over $1.5 million in ARR, leveraging a unique human-AI hybrid approach to SEO.Originally from Glasgow, Scotland, Nile now resides in Andorra and continues to be at the forefront of SEO and AI, helping startups scale quickly and efficiently.Summary of the PodcastIntroductions and AI in the meetingGraham and Kevin kick off the meeting, noting that there are more AI bots than people participating. They discuss technical issues with the meeting setup and getting everyone connected.Nile's background in SEONile shares his background, explaining how he developed expertise in SEO while running a previous company that was impacted by a Google algorithm change. He discusses the challenges of navigating Google's evolving guidelines and the need to quickly adapt to recover lost traffic.The importance of content quality and quantity for SEONile emphasizes the importance of creating high-quality, targeted content to rank well on Google. He explains how the shift towards shorter attention spans has led to the need for more frequent, digestible content that comprehensively covers a topic, rather than long-form "skyscraper" articles.Leveraging AI for content creationNile discusses his agency's approach to using AI to assist with content creation, striking a balance between AI-generated and human-written content. He highlights the benefits of using AI to quickly provide foundational knowledge, allowing writers to focus on adding unique value and insights.Avoiding detection of AI-generated content Nile shares strategies for ensuring AI-generated content sounds natural and avoids common AI writing patterns that can be detected. He notes the importance of adding human-written elements and opinions to create content that is indistinguishable from a human-written piece.Recap and next stepsGraham and Kevin summarize the key insights from the discussion, highlighting the importance of content quantity and quality for SEO, as well as the potential benefits and challenges of leveraging AI for content creation. They discuss potential opportunities to collaborate on AI-powered tools and services.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Joan focuses on Voice Tech, but her work is a dual fusion of technical innovation and systemic change.Summary of the PodcastCasual conversation and introductionsThe meeting begins with casual conversation between the three participants - Kevin, Graham, and Joan. They joke about mispronouncing each other's names and discuss Graham's podcast attire. Kevin and Graham welcome Joan to the podcast.Discussing AI bias and inclusivityGraham asks Joan about her work highlighting biases in speech recognition systems, and how organizations can address these issues. Joan explains how datasets used to train AI often lack diversity, leading to systems that perform poorly for women and non-white individuals. She emphasizes the importance of having a range of perspectives represented in the development of AI.Democratising AI developmentJoan discusses how the democratisation of AI tools and platforms has made it easier for more people to build AI applications, but notes that this also means the data and models may not be representative of the full population. She advocates for greater inclusion in the AI development process.Protecting against AI-driven job disruptionThe conversation shifts to the risks of AI-driven job displacement. Joan shares insights from her book "Your AI Roadmap", which provides guidance on future-proofing careers and building diverse income streams to mitigate the impact of AI-related job losses.Opportunities in vertical farming and data infrastructureJoan describes her work with an agricultural technology company, Agria, where she is building data infrastructure and digital twins to help the company leverage data to improve crop yields and sustainability. She emphasizes the potential for data and AI to transform industries like agriculture.Recap and closingThe participants provide a brief recap of the discussion and thank Joan for her time. Graham and Kevin express interest in Joan's book and the potential for future collaboration.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Laurier Mandin is a product marketing strategist and launching products expert who has guided hundreds of innovative products to market success. As founder and CEO of Graphos Product, he brings over three decades of expertise in helping product makers identify and penetrate resistant markets through visionary positioning and strategy.Summary of the PodcastIntroductions and casual conversationThe meeting begins with casual conversation between the participants - Graham, Kevin, and Laurier. They discuss topics like the French, Canadians, and a dog barking in the background. Graham then introduces the podcast and the guests.Laurier's book and launching products adviceLaurier discusses his book "I Need That" and provides advice on launching compelling products. He explains the importance of balancing radical innovation with familiarity to appeal to both the "dog brain" and the rational mind. Laurier uses examples like the Tesla to illustrate this principle.Hypothetical scenario: Convincing Canada to become the 51st US stateGraham presents Laurier with a hypothetical scenario where he must convince Canadians that becoming the 51st US state would be beneficial. Laurier thoughtfully considers the potential pros and cons, highlighting cultural similarities between the two countries as well as differences in areas like healthcare and gun laws.Ethical considerations in product marketingThe group discusses the ethical balance between addressing customer pain points and preserving consumer well-being, especially when aggressive marketing tactics risk alienating those with deeply held beliefs. Laurier provides examples of both ethical and exploitative practices, emphasizing the need to consider potential harms to vulnerable consumers.Recap and next stepsThe participants wrap up the discussion, with Graham and Kevin expressing interest in exploring Laurier's expertise further, potentially through a beta testing program for Graham's AI-powered product analysis tool.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Dr Rana Al-Falaki is all about Health and performance. Having perfected how to reach a state of flow where everything happens—laser focus, high productivity, financial wealth, powerful leadership, loving relationships, high energy, motivation, feeling at ease, in peace, joyful, and present—she works with professionals and teams to do the same, be that through coaching, speaking, or training.Summary of the PodcastDr. Al-Falaki transitioned from dentistry to coaching, developing the "NAIL IT" system for personal development and leadershipShe emphasizes the power of mindset, emotional intelligence, and reframing stress for better health and successThe podcast hosts, Kevin & Graham, were impressed by Dr. Al-Falaki's positive energy and insights on personal growth and overcoming challengesDr. Al-Falaki's Background and TransitionOriginally a dentist with multiple qualifications and specializationsExperienced personal trauma and health issues that led to a transformative journeyTransitioned to coaching and personal development, particularly for healthcare professionalsDeveloped the "NAIL IT" system (Needs, Attitude, Integrity, Limitlessness, Intuition, Tangibility)Stress Management and MindsetEmphasizes reframing stress and changing one's perspective on challenging situationsDiscusses the impact of mindset on physical health and successAdvocates for emotional intelligence and understanding one's core valuesPersonal Development InsightsRecommends authors/speakers like Joe Dispenza, Robin Sharma for personal growthEmphasizes the importance of authenticity and vulnerability in leadershipDiscusses the concept of "midlife crisis" as a transition in purpose and identityFuture Plans and ProjectsNew book "Nail It Leadership" scheduled for release in summer 2025Focuses on raising consciousness and helping individuals respond rather than reactAims to leave a legacy of positive impact and personal transformationDr. Al-Falaki's website: https://ralfalaki.com/The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Pankaj Singh, also known as "Sing", has created a framework called the Ascendency Action System. It's designed to help leaders unlock their full potential. Pankaj was an insightful and engaging guest on The Next 100 Days podcast and shared insights across leadership, personal development and workplace culture.Summary of the PodcastIntroductions and backgroundPankaj Singh, Kevin Appleby, and Graham Arrowsmith introduce themselves and discuss Pankaj's background, including growing up in India and now living in Jacksonville, Florida. They also discuss Pankaj's work as a business and management coach focused on mindfulness and leadership.Mindfulness and presencePankaj explains his approach to teaching mindfulness, emphasizing the importance of being present in the moment rather than getting caught up in preconceived notions or attachment to outcomes. He shares practical exercises like the "STOP" technique to help people become more mindful throughout their day.Ascendency Action SystemPankaj discusses some of the frameworks and models he uses in his work, including the "Ascendency Action System" and the "Mindful Universal Compass" which focuses on presence, emotional agility, cognitive clarity, and compassionate action. He explains how these tools help people apply mindfulness principles in practical ways.Outcomes and impactPankaj shares examples of how his work has positively impacted clients, helping them save their marriages, get their careers back on track, and generally reclaim their "human life" through mindfulness practices. He emphasises that his goal is to empower people to make changes themselves, rather than relying on him.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Rohit Maini took over his father's accountancy firm after his father's sudden passing. He had to transition the business from a traditional paper-based practice to a more modern, digitised operation. Rohit brought in a new team and updated processes to better serve the firm's long-standing clients. Summary of the PodcastBalancing compliance and advisory servicesRohit discussed the importance of compliance work, but also emphasized the need to provide more strategic advisory services to clients. He aims to be a trusted business partner, helping clients make better financial decisions to grow their companies. Rohit sees technology as an enabler, allowing his team to be more efficient on compliance while focusing more on advisory.Expanding services beyond accountancyIn addition to accounting and tax services, Rohit's firm has acquired a consulting practice that provides marketing, HR, and other business advisory services. This allows Rohit to offer a more comprehensive suite of support to help clients succeed.Rohit's podcast and entrepreneurship focusRohit hosts a podcast called "Everyday Empires" which aims to make entrepreneurship more relatable and accessible. He wants to not only inspire potential entrepreneurs, but also provide practical guidance and resources to help them take the leap and start their own businesses.Exploring AI and technology integrationTowards the end of the meeting, Rohit and the hosts discussed the potential for integrating AI and other technologies into Rohit's accounting and consulting practice. They see opportunities to enhance compliance work and provide more valuable insights to clients.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Toby Burns is the director of The Silent Disco Company. He has been immersed in the events industry since the age of 16. And, guess what, he's been a DJ for Google and Virgin. He launched The Silent Disco Company more than 10 years ago. Since, he's gained extensive experience organising world-class events globally.Summary of the PodcastIntroduction to The Silent Disco CompanyThe discussion begins with an introduction to the silent disco company, where attendees wear wireless headphones and can choose between different music channels. This allows for a unique and interactive experience, where people can dance to different songs simultaneously. The hosts, Graham and Kevin, explore the history and appeal of silent disco.Versatility of Silent DiscoThe Silent Disco Company representative, Toby, explains how silent disco provides choice and flexibility for attendees, allowing them to switch between music channels. He also highlights the versatility of the technology, noting its use in a variety of settings like conferences, weddings, and even care homes for dementia patients.Innovation and Competitive LandscapeToby discusses the importance of continuous innovation in the silent disco industry, as competitors often quickly copy successful ideas. He views this as a compliment, and focuses on staying ahead of the curve through new product development and improving the customer experience.Scaling the Silent Disco BusinessToby discusses the scale of the Silent Disco Company's operations, noting they hire out equipment for over 1,500 events per year. He explains the challenges of managing growth, balancing inventory, and maintaining quality customer service. Toby also shares his perspective on running a lifestyle business versus a high-growth enterprise.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

If you visit Stevie Ward's website, its current headline is Captain, Winner, Truth Speaker.Stevie is a former professional rugby player and part of the golden generation at the Leeds Rhinos, one of the most successful teams in Super League history. He became the youngest grand final winner ever, winning two more Grand Finals and 2 Challenge Cups, and was named captain at just 26.Amongst the highs, Stevie endured ten operations and several mental health struggles. This adversity inspired Stevie to launch Mantality in 2016 to promote mental health for men through counselling, life-coaching services, and a stigma-breaking podcast.Summary of the PodcastIntroductions and casual conversationThe participants, Kevin Appleby, Stevie Ward, and Graham Arrowsmith, engage in casual conversation and banter, discussing topics like Stevie's background in rugby league, the participants' accents and regional origins, and some technical issues with Stevie's video background.Stevie Ward's rugby and personal journeyStevie shares details about his early experiences playing rugby, including transitioning from union to league as a child and the intensity and physicality he brought to the sport. He discusses being one of the youngest captains in Leeds Rhinos history, winning a Grand Final at age 18, and the highs and lows of his professional rugby career, including injuries and a brain injury that led to his retirement at age 26.Stevie's work as a speaker and coachStevie explains how his experiences in rugby, including the challenges he faced, have shaped his work as a speaker and coach. He describes his approach of using stories and metaphors to help leaders and teams explore concepts like vulnerability, psychological safety, and authenticity. Stevie shares how he aims to create transformative experiences for his clients by inviting them to inquire into their own thoughts and feelings.Reflections on the ConversationThe hosts, Graham and Kevin, express their appreciation for Stevie's honesty and vulnerability in sharing his personal journey. They acknowledge the unique perspective and insights Stevie brings and suggest that his experiences and approach could be valuable for a wide range of organizations and leaders.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

For more than twenty years, WG Content and Christy Pretzinger have delivered strategy, content marketing, writing, and project management expertise to B2B and B2C audiences. Currently, she concentrates on healthcare.Summary of the PodcastIntroductions and small talkThe participants introduce themselves and engage in casual conversation, discussing their locations in the UK and US and their political views. Graham would love Donald Trump to replace the feckless idiots currently running our country.Christy's content marketing agency backgroundChristy explains how her content marketing agency, originally called "Writer Girl", evolved over the years to serve the healthcare industry, focusing on content strategy and creation for hospital systems and related companies. She discusses the rationale behind their recent rebrand to "WG Content".Unique challenges of healthcare contentChristy outlines the specific challenges of creating content for the healthcare industry, such as the need to write at an appropriate reading level, the importance of subject matter expertise, and the requirement to avoid overly promotional or marketing-driven content.The role of AI and technologyThe group discusses the use of AI and technology tools in Christy's content creation process, including internal systems, plagiarism checks, and the potential future use of generative AI - while emphasizing the importance of maintaining a human touch and oversight.Christy's purpose and leadership approachChristy shares her personal mission of creating environments where people can thrive, and how she has built her business on principles of kindness and relationship-building, rather than pure profit motives. She discusses the challenges of maintaining this approach in the face of industry pressures and trends. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

TJ Slattery is the owner and founder of Crowsnest Consulting. A lifetime entrepreneur and strategic advisor, TJ harnesses his decades of experience to create clarity and stability for business owners immersed in the day-to-day on an entrepreneurial island. Armed with honest, relatable candor (and a stylish neckerchief), TJ leverages his business acumen, experience and relentless curiosity, and enables his clients in the finance space to connect the dots between the business they have and the vision they want to achieve–it's time to stop treading water and get up into the crowsnest where they belong. TJ can offer invaluable insight into the following topics:Shiny Red Balls: identifying what's important vs. what's a distraction.Underpants Gnome Syndrome: understanding ‘step 2' of the business plan.Tree in the Forest: why the onboarding experience is key for retention. Effective clear direction and training are more important than ever. Onboarding is the magic moment to keep employees engaged.Indiana Jones Moment: scary step into the business void after you've done all the prep - there's no better feeling when you hit the ground. Summary of the PodcastIntroductions and backgroundTJ Slattery introduces himself as a corporate consultant and strategic advisor who helps small business owners take a "crow's nest" view of their business. He explains his background in entrepreneurship and the concept of "underpants gnome syndrome" - when business owners have a grand vision but lack a clear plan to get there.Identifying and addressing business gapsTJ discusses how he works with clients to create a detailed 12-month performance plan, looking at all aspects of the business (financials, marketing, sales, operations, etc.) to identify gaps and ensure the growth plan is realistic and sustainable. He uses exercises like the "pipe burst" test to uncover the business's weakest points.Ideal client profile and engagement modelTJ explains that his ideal clients are service-based businesses with 3-5 years of experience, revenue of $500K-$1M, and a desire to scale. He typically works with them for 6-month engagements, meeting bi-weekly to implement a roadmap and track progress.The role of AI and technologyTJ discusses how AI and technology may impact his business, noting that the personal touch and strategic advisory role he provides would be difficult to fully automate. However, he sees opportunities to leverage AI tools to enhance his offerings and support his clients. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on

Today, Lane Kawaoka is investing in real estate syndications, which invest in Class C & B Multi-Family apartments, RV Parks, mobile homes, and assisted living facilities because of the USA's demand for affordable housing – not rich-people Class-A assets. His mission is to help regular people make good deals that were once only accessible to the rich.The passive income from investing in stabilized rental properties made it possible for me to move back home to Hawaii , where the cost of paradise is 10%+ the cost of living and 30% less than the pay for comparable jobs in the US mainland. There, I was able to live a lifestyle where I could bike to work. It did not take me long, however, to finally quit my day job and ditch the e-bike for a Mercedes.Summary of the PodcastIntroductions and background Graham and Kevin introduce their guest Lane Kawaoka, CEO of The Wealth Elevator, who is joining them from Hawaii, which is a day behind their current time. They discuss Lane's background in real estate investing, starting with single-family rental properties and then transitioning to larger commercial real estate deals and syndications.The 1% rental ruleLane explains the "1% rule" for evaluating rental properties - the monthly rent should be at least 1% of the property's purchase price. He discusses how this is easier to achieve in secondary and tertiary markets compared to high-cost primary markets like California. He also highlights the benefits of focusing on cash flow over pure appreciation.Scaling up to commercial real estateAs Lane's portfolio grew, he found the hassle of managing numerous single-family rentals became too much. He pivoted to investing in larger commercial real estate deals through syndications, which provide more institutional-quality assets and economies of scale. This allowed him to focus more on value-add strategies and force appreciation.The Wealth Elevator serves different investor profilesLane discusses his book "The Wealth Elevator" and how it aims to guide investors at different net worth levels on appropriate investment strategies. He is passionate about empowering the "first generation" of wealth creators, providing free educational content, and building a community of like-minded investors.Future plans and diversificationWhile real estate remains Lane's core focus, he is also exploring opportunities in other asset classes like micro private equity and digital marketing agency acquisitions. He emphasizes the importance of having a clear financial track record and P&L when evaluating new investments, rather than "flying blind".The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of

John Hannum provides an overview of his fractional CFOs business. His company takes experienced CFOs and "fractionalises" them to serve multiple clients.Summary of the PodcastFractional CFO services overviewJohn Hannum provides an overview of his fractional CFO services, explaining that his company takes experienced CFOs and "fractionalizes" them to serve multiple clients. The key benefits are access to high-level financial expertise without the cost of a full-time CFO, as well as the ability to leverage a CFO's industry-specific knowledge.Hiring and managing fractional CFOsJohn discusses the process of hiring and managing fractional CFOs, emphasizing the importance of finding the right personality fit and industry expertise. He also outlines how he structures the client engagement, with a focus on regular touchpoints and clear communication boundaries to ensure the CFO's time is used efficiently.The role of AI in financeThe group explores the impact of AI on the finance function, acknowledging that AI will automate many repetitive tasks but arguing that the strategic, advisory role of the CFO will remain valuable. They discuss how AI can enhance financial analysis and decision-making, but emphasize the continued need for human leadership and judgment.The fractional CFO market opportunityJohn provides data on the size of the fractional CFO market, noting that there are currently only around 11,000 fractional CFOs serving 33 million small and medium-sized businesses in the US. He sees this as a significant growth opportunity, especially as more companies recognize the value of accessing high-level financial expertise on a part-time basis.Recap and next stepsThe group concludes the discussion, summarising the key insights around the evolving role of the CFO, the potential impact of AI, and the sizable market opportunity for fractional CFO services.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Canary Island Garlic & Herb Olive Oil is the name given to Kristi's business partner's great grandmother's special recipe. Pour it over fish and it's like eating a Michelin star meal. It was a secret sauce that captivated the people who came into contact with it. These people included some very famous marketers including Dean Jackson and John Carlton.Kristi and Graham both are members of Flint McGlaughlin's MeclabsAI Guild. Kristi has been around since God was a lad, and Graham a more recent joiner.Kristi's BioI grew up the child of entrepreneurs. My parents owned grocery stores,a beauty shop, hobby shop and rental properties. My parents taught me at a young age to do what you love... and you'll never have a dull moment... my parents became cosmologists because there was a beauty salon for sale! My dad then got a gig doing hair for the local funeral home customers... he never did get a complaint.

Embracing AI and automation in 2025Kevin discusses his plans to implement a new productivity system called "Pillars, Pipelines, and Vaults" (PPV)He discovered PPV from a YouTuber named August Bradley.The system aims to help him better manage his planning, to-do lists, contacts, and knowledge base.Graham shares his excitement about the potential of AI and automation to transform businesses and industries in 2025.Balancing work and personal prioritiesKevin and Graham discuss the importance of balancing work and personal priorities as they get older.They agree that they don't want to fall behind on technology and want to continue learning and growing, but also recognise the value of having a fulfilling life outside of work.Upcoming projects and initiativesKevin shares his plans for Grow CFO, a company he is involved with, to produce a technology innovation report focused on finance-related topics.He explains how AI and data analysis can help organisations optimise their spend management and procurement processes.Graham also discusses his plans to leverage MeclabsAI and automation to develop personalised solutions for a specific market sector.Closing thoughts and future of the podcastAs the meeting comes to a close, Kevin and Graham reflect on the longevity of their podcast, which is approaching its 10th year.They discuss the possibility of continuing the podcast, potentially with the involvement of listeners, and how it provides them with the "freedom of association" that they value.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.comDo you want to be a guest on The Next 100 Days Podcast? Apply here

Confidence is overrated, so says returning guest Susana Serrano Davey. This lovely Spanish lady has written a book entitle Confidence is Overrated which comes out March 2025.Summary of PodcastIntroductions and book announcementGraham and Kevin welcome back returning guest Susana Serrano-Davey, who has written a new book called "Confidence is Overrated" that will be released in March.Susana explains that the book challenges the traditional view of confidence and explores how to feel more at ease with oneself even without constant self-confidence.Defining confidence and imposter syndromeSusana delves deeper into her perspective on confidence, distinguishing it from self-esteem and imposter syndrome.She shares her own journey of not always feeling confident, and how she has learned to be more at peace with herself even in moments of self-doubt.Challenging beliefs and finding courageThe example of Malala Yousafzai was used to illustrate how challenging one's cultural and personal beliefs can lead to finding the courage to do things previously thought impossible.The importance of being open to new possibilities beyond one's career and preconceptions.Enjoying the journey and finding inner peace Susana explains that her goal is for readers to enjoy the book, connect with her personal stories, and be inspired to reflect on their own lives and values.Her ultimate aim is to help people find a sense of inner peace and contentment, rather than constantly chasing confidence or external markers of success.Reflecting on the podcast journeyIn the closing discussion, Graham and Kevin reflect on their own journey of starting the podcast 450 episodes ago, when they had little confidence but took the leap anyway.They discuss how the podcast has evolved and the value of continuing to do it, even if it means letting go of reaching a specific milestone.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specializes in finance transformation and implementing business change. He's the COO of GrowCFO, providing community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

OPDSureOPDSure (Outpatient Department) is India's first OPD benefits plan for employees and families. Graham met Umesh, the founder of OPDSure, in November 2024 in New Delhi, India.Summary of PodcastKey TakeawaysOPDSure offers affordable outpatient healthcare coverage to Indian companies for their employees, focusing on preventive care.The Indian healthcare market is underserved, with long wait times at public hospitals and expensive private care.OPDSure initially targets small to mid-size companies, charging 3000 rupees (£30) per employee annually.The company is seeking $500k in initial funding to scale operations and plans to raise $5-10M from VCs later.OPD Sure Business ModelProvides outpatient department (OPD) coverage not typically included in insurance.Targets corporate clients, offering as employee benefit.Flexible payment models: employer-paid, 50/50 split, or voluntary employee-paid.Annual cost 3000 rupees (£30) per employee.It allows visits to any doctor/clinic, not a restricted network.Includes alternative medicine (Ayurveda, homeopathy).Indian Healthcare Landscape1.4 billion population with an overburdened public system.Long wait times at free government hospitals.Private care is unaffordable for many (£10+ per consultation).Average life expectancy is 60-65 years vs. 80+ in the UK.Lack of preventive care culture, especially among young people.Market OpportunityThe OPD market is estimated at $22 billion, growing to $40 billion by 2029.Initially targeting Delhi/NCR region, plans to expand nationwide.Focus on the 20-35 age group (70-80% of the corporate workforce).There are some competitors, but the market is large enough for multiple players.Funding PlansSeeking $500k initial investment for team expansion and marketing.A later round of $5-10M is planned for nationwide scaling.Founder has an MBA from Sheffield Hallam University. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low-risk, done-for-you marketing solution for companies seeking high-net-worth leads. He is also the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Graham Arrowsmith visited India with his wife, Dawn, in November 2024. This podcast recollects the experience and discusses MeclabsAI's Customer-Facing Devices.Summary of PodcastThis podcast discusses Graham's trip to India and explores applications of MeclabsAI, particularly Customer-Facing Devices (CFDs).Key TakeawaysGraham visited India, observing stark contrasts in urban development, pollution, and economic growth.Through CFDs, MeclabsAI offers powerful marketing, data analysis, and customer interaction capabilities.The technology has potential applications in finance, due diligence, and enhancing customer experiences.Security and data privacy are prioritised in MeclabsAI's approach, addressing concerns about data usage.India Trip ObservationsDelhi: Estimated 35 million population, severe smog issues impacting healthChandigarh: Planned city by Le Corbusier, more organised than other Indian citiesTraffic: Chaotic, with various vehicles weaving through lanes.Economic contrast: Educated professionals alongside significant poverty in slums.Growth: India is recognised as one of the fastest-growing economies globally.MeclabsAI CapabilitiesCustomer Facing Devices (CFDs): Advanced AI agents that can replace traditional chatbots.Data analysis: Can process financial reports, identify trends, and provide insights.Content creation: Ability to generate podcasts, articles, and marketing materials.Personalisation: Can create tailored experiences for customers, e.g., in jewellery shoppingIntegration: Potential to replace or enhance existing website functionalities.Business ApplicationsDue diligence: Analysing pitch decks and financial data for investors.Finance presentations: Improving how financial data is communicated to non-finance audiences.Marketing optimisation: Leveraging 30 years of marketing research to enhance conversions.Lead generation: Creating engaging user journeys that capture customer information effectively.Technical AspectsSecurity: Emphasis on data privacy and secure handling of uploaded information.Customisation: It is easy to add proprietary information to create tailored AI libraries.Ongoing development: Regular updates and improvements to the system's capabilitiesThe Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low-risk, done-for-you marketing solution for companies seeking high-net-worth leads. He is also the founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, providing community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at

Financial Advisor or Wealth manager?Financial advisor Kostas Stylios joins The Next 100 Days podcast to discuss the differences between financial advisors and wealth managers and the conversation moves towards AI and robot-investing.Summary of the PodcastKostas joins the discussionKostas Stylios provides an overview of the key differences between financial advisors and wealth managers.He explains that while they often perform similar roles, wealth managers are typically associated with serving a wealthier clientele.Meanwhile, financial advisors may work with a broader range of clients.Exploring the active vs. passive investing debateThe conversation shifts to the debate around active versus passive investing strategies.Kostas and the hosts discuss the pros and cons of each approachThese include: the higher fees associated with active management and the potential for active funds to underperform their benchmarks.The future of financial advice and the role of AI The group explores the potential impact of AI and automation on the financial advice industry.They discuss the possibility of AI-powered “customer-facing devices” that could enhance client engagement and the challenges of maintaining the human element of financial advice in the face of technological advancements.Clips from the PodcastDifference between Financial Advisor and Wealth Managerhttps://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Difference-FA-and-Wealth-Manager.mp4Restrictedhttps://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Restricted.mp4Testimonialhttps://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Testimonial.mp4The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

DSV FundSiam is the Chief Investment Officer for the DSV Fund. He is an ex-RAF Pilot who also started Trading at the age of 18. Over the last 20 years on the markets he's publicly called many major economic events and profited from them such as the 2015 Black Monday crash where he made £422k in 30 minutes and the 2020 Oil crash which he shorted from $80 down to $10. He's also made multiple thousand % ROI gains in the last 2 Crypto cycles since 2017.In 2015, Siam was the best-performing Fund Manager in the UK, attaining 60% ROI in the 11 months that his AR PAMM fund was running.In 2016 he set up a Private Equity firm and promptly bought over 12 businesses. Unfortunately, this venture was peppered in misfortunes. Which is one of the risks when acquiring distressed businesses! But this firm is now on the up thankfully. He also recently sold his Crypto PE firm for £10.75m and is currently in the earn-out phase.Summary of the PodcastIntroductions and small talkThe meeting begins with casual conversation between the participants, Kevin Appleby, Siam Kidd, and Graham Arrowsmith.They discuss the weather, politics, and some personal anecdotes.Siam Kidd's background and investment philosophySiam Kidd explains his journey into investing, starting with a gold and silver bullion business.He discusses the importance of beating inflation, which he estimates at 15% annually, and how traditional assets like stocks and real estate have struggled to keep up.his led him to discover Bitcoin and cryptocurrencies as a way to outpace inflation.The DSV Fund and investing in crypto and AISiam describes the DSV Fund, which focuses on investing in open-source AI and the intersection of AI and crypto.He emphasises that the fund is targeted at high-net-worth individuals, family offices, and fund managers, not retail investors.He explains the rationale for investing in these emerging technologies, noting their potential to be the fastest growing sectors.Tokenisation of real-world assetsThe discussion turns to the potential for tokenising real-world assets like real estate on the blockchain.Siam and the others explore the benefits and challenges of this concept, such as ensuring homeowner rights and preventing large investors from dominating local markets.Siam's investing approach and market cyclesSiam shares his approach to investing, emphasising the importance of having a predictive mental model and closely following market cycles.He explains his belief that the crypto market follows a 4-year cycle that is aligned with a 5.5-year global liquidity cycle, and predicts a potential “blow-off top” in the crypto market in Q4 2025.Advice for individual investorsWhen asked about options for investors with smaller amounts to invest, Siam emphasises the importance of self-education, particularly in areas like crypto and AI.He discusses plans to publish a book to help guide individual investors, and suggests ways they can leverage AI and digital tools to enhance their investing knowledge and capabilities.Wrap-up and next stepsThe meeting concludes with a discussion of potential collaborations and next steps, including the possibility of integrating Siam's book with AI-powered tools to enhance the learning experience for readers.Clips from the PodcastGlobal Expansion of Fiat Currencies

The Business Explorer - Your Route to Success The Business Explorer is Dave Rogers' new book. It's out 21st November. Summary of the Podcast Casual Conversation The participants engage in casual conversation, discussing Dave's Lego collection and his upcoming book release. hey express enthusiasm for the book and the insights it will provide. Book Overview and Purpose Dave explains that the main purpose of the book is to serve as a business card and introduction to his expertise. The book is divided into three sections covering redefining success, developing "softer" business skills, and strategic planning. Relatable Modern Examples Dave shares that the book features examples from younger, more modern business leaders and entrepreneurs, He does this rather than the typical historical figures, to make the content more relatable and impactful for the target audience. Key Insights from the Book Dave highlights three key insights from the book: redefining success beyond just financial metrics, developing a growth mindset and overcoming imposter syndrome, and taking a holistic approach to business planning and strategy. Leveraging AI and Technology The group discusses the potential to leverage AI technology to create an interactive experience around the book. This would allow readers to have personalised conversations and get tailored insights based on the book's content. Transitioning from Corporate to Entrepreneurship Kevin and Graham share their personal experiences of leaving corporate roles to pursue entrepreneurship, highlighting the challenges and rewards of that transition. Closing Thoughts and Next Steps The participants wrap up the discussion, expressing enthusiasm for Dave's book and the potential opportunities to further leverage technology and AI to enhance the reader experience and generate new business leads. Clips from the Podcast Surrounded By Nerds https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Surrounded-By-Nerds.mp4 The Business Explorer - Dave's New Book https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-The-Business-Explorer.mp4 The Unsexy Side of Business https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Unsexy-Side-of-Business.mp4 Testimonial https://thenext100days.org/wp-content/uploads/2024/11/Dave-Rogers-Testimonial-2.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com  

MicroYES MicroYES is the brand name Graham Arrowsmith is using to promote his authorised partner status to promote MeclabsAI. His main focus is to bring Customer Facing Devices to businesses who want to achieve improved engagement from their websites. Graham's MicroYES offers strategies to leverage cutting-edge AI marketing tools to elevate your brand presence. Summary of the Podcast Navigating time zone differences Graham discusses the challenges of managing meeting schedules across different time zones. Especially as Graham is about to travel to India. He is considering setting all his meetings to the Indian time zone to avoid confusion. Promoting MeclabsAI Graham introduces MeclabsAI, a marketing AI tool that can analyse data and provide insights and recommendations to help businesses improve their marketing efforts. He highlights how Meclabs AI is built on extensive research and experimentation, making it more powerful than typical chatbots or language models. The MicroYes framework Graham explains the "MicroYes" framework developed by MECLABS, which outlines 8 key steps in the customer decision-making process. This framework is used to structure effective marketing pages and customer-facing experiences. Upcoming India trip and customer meetings  Graham discusses his upcoming trip to India, where he will be meeting with various businesses in cities like New Delhi, Mumbai, Jaipur, and Chandigarh. The goal is to demonstrate MeclabsAI and in particular Customer Facing Devices (CFD) technology. Recap and next steps Graham wraps up the discussion, encouraging listeners in the target Indian cities to reach out if they are interested in meeting. He also mentions that Faiza will try to create some sample CFDs for those who book a meeting ahead of the trip to showcase the technology. Clips from the Podcast MeclabsAI - including marketing AND finance https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-MeclabsAI.mp4 MeclabsAI: The Best of the Best in Marketing https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Trained-on-10k-Experiments.mp4   Are Your Throwing Tries at Your Webpage? https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Throwing-Tries-at-the-Page.mp4   4 Stages of Conversion https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-4-Stages-of-Conversion.mp4   Customer Facing Devices https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-Customer-Facing-Devices.mp4   MicroYES Value Proposition https://thenext100days.org/wp-content/uploads/2024/11/Graham-Arrowsmith-MicroYES-Value-Proposition.mp4   Get MeclabsAI Training with Flint McGlaughlin  LINK:   https://join.meclabsai.com/mec050?fpr=2pxtl It's a 3 hour training starting noon Eastern Time (UK: 5pm) The MicroYes Sequence Stage MicroYes (MY) Example Corresponding Action Connect MY1: Yes, I will pay attention. A headline that directly addresses a pressing need or desire of the target audience, such as "Achieve Your Dream Career with Advanced Data Analytics Skills." Capturing initial interest by clearly stating what's in it for the customer. MY2: Yes, I will engage deeper. Content that begins to elaborate on the headline, providing a teaser of the value, such as a brief overview of how data analytics can open career opportunities. Providing more context, engaging the customer with more information on how their needs can be met. Explain MY3: Yes, I understand the value. Detailed descriptions or demonstration videos showing the course modules, teaching methods, and potential job outcomes. Making the offer's value clear and comprehensible. MY4: Yes, I believe this will benefit me. Testimonials from former students now thriving in their careers, or data on employment rates post-course completion.

HR on Auto Pilot Ian Pilbeam left a corporate HR role in the public sector, formed his own business, The HR Dept, then made it run without him so he can travel the world Summary of the Podcast Introductions and technical setup The meeting begins with Ian, Kevin, and Graham introducing themselves and getting their video and audio setups working. They discuss some technical issues like camera orientation and lighting. Ian's business journey Ian shares how he transitioned from a career in public sector HR to starting his own HR outsourcing business called The HR Department 10 years ago. He describes the process of building the business to operate without him, including hiring talent, implementing systems, and cultivating the right company culture. The importance of company culture Ian emphasises the critical role of company culture in enabling his business to run smoothly without him. He explains how he involved his team in defining the company's core values and ensures they are actively lived by the employees. Transitioning leadership and letting go  Ian discusses the challenges of transitioning leadership and fully stepping away from the business he founded. He shares how he built trust with his successor through hands-on training and scenario planning, and how events like the COVID-19 pandemic required him to temporarily step back in. Ian's lifestyle and travel Ian describes his current lifestyle, which involves spending about a third of the year in Edinburgh, a third in Italy, and the remaining third traveling to various destinations. He explains how this lifestyle is enabled by the self-sustaining nature of his HR business. The evolving HR landscape Ian discusses how the HR landscape has become more complex in recent years, with increased focus on mental health, work-from-home policies, and upcoming legislative changes. He explains how this has increased demand for the outsourced HR services his company provides. Clips from the Podcast Escape Story https://thenext100days.org/wp-content/uploads/2024/10/Ian-Pilbeam-Escape-Story.mp4       Testimonial https://thenext100days.org/wp-content/uploads/2024/10/Ian-Pilbeam-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Epics Academy John works as Director of Photography, and is the chief facilitator of the training courses throughout the Epics Academy Ltd. Summary of the Podcast Overcoming camera shyness John discusses how people often feel self-conscious or nervous when speaking on camera. This is due to perceptions of how they look and sound compared to how they see themselves. He provides strategies to help people get comfortable being on camera, such as focusing on the purpose of the content rather than worrying about appearance. Practical tips for on-camera presence John shares technical tips for improving on-camera presence. These include proper lighting camera positioning, and using an autocue or teleprompter effectively. He emphasises the importance of practicing and developing a natural, conversational style when speaking to the camera. Leveraging video for content creation The group discusses the growing importance of video for content creation and sharing knowledge. John advises breaking down content into concise, focused segments rather than long, rambling presentations. He encourages using video as a medium to effectively communicate and teach. Recap and next steps The hosts wrap up the discussion, thanking John for his insights and providing a link to his training program for those interested in improving their on-camera skills. Clips from the Podcast How You See Yourself https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-How-You-See-Yourself.mp4 Paper over the Cracks with Short Cuts https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-Fillers.mp4   Testimonial Not quite what John meant about filler roll? https://thenext100days.org/wp-content/uploads/2024/10/John-Keedwell-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

The Retirement Income Coach Steve Selengut is the retirement income coach. He has a different approach to retirement income, so if you are nearing that age, listen up! Summary of the Podcast Retirement income coach Steve, Kevin, and Graham discuss retirement planning and investment strategies. Steve shares his approach of focusing on generating consistent income from a diversified portfolio of high-quality income-producing securities, rather than chasing market growth. He explains the benefits of this approach, including being able to sleep well at night regardless of market fluctuations. Closed-end funds as investment vehicles Steve describes his use of closed-end funds as the core of his retirement income strategy. He highlights their advantages, such as consistent dividend payments, diversification, and professional management. Then he discusses how he vets and selects the funds to build a portfolio tailored to his clients' needs. Profit-taking and reinvestment Steve emphasises the importance of regularly taking profits on investments that have appreciated. This is rather than holding on in hopes of further gains. He explains how this allows him to reinvest at lower prices and grow his income stream over time. It's a strategy that has provided a more stable and reliable source of retirement funds. Challenges with traditional financial advice Steve critiques the traditional investment advice model That's where financial advisors are incentivised to grow assets under management rather than focus on generating consistent income. He contrasts this with his approach of prioritising income and profit-taking to better serve his clients' retirement needs. Retirement income coaching business Steve discusses his transition from managing money for clients to now coaching and mentoring other financial professionals on his income-focused investment approach. He explains how he helps them implement his strategies and provide similar services to their own clients. Potential impact on homelessness When asked about what change he would like to make in the world, Steve expresses a desire to see an end to homelessness. If he could he would use his wealth and influence to address this issue if he had the means to do so. Recap and next steps The hosts, Graham and Kevin, summarise the key insights from the discussion and express their interest in learning more about Steve's retirement income strategies. Kevin wanted to get his book "Retirement Money Secrets." Clips from the Podcast The Whole Thing https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-The-Whole-Thing.mp4 Designed Portfolios https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-Portfolio-Design.mp4 Take Profits https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-Take-Profits.mp4   Testimonial https://thenext100days.org/wp-content/uploads/2024/10/Steve-Selengut-Testimonial-1.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

The Office Squad The Office Squad was founded by Dida Clifton, a former military staffer. Her husband flies F-15 jets. You can pick up on the methods and standards founded on a life of service. She's now putting these to good work in this back end company mostly based out of Las Vegas. Summary of the Podcast Dida's military background and entrepreneurial journey Dida shared her background of serving in the US Air Force. She worked in operations for an F-15 fighter squadron. After leaving the military, she started a bookkeeping business from home while raising her two daughters. Over time, the business grew into a full-service back office support company called The Office Squad. The Office Squad currently has two offices and 13 employees. The Office Squad's unique service model Dida explained The Office Squad's membership-based pricing model, where clients pay a flat monthly fee for a suite of services including bookkeeping, phone answering, mail handling, and more. The company focuses on providing a consistent, high-quality experience and has developed proprietary systems and processes to ensure accountability and efficiency. Scaling through franchising Dida discussed her plans to expand The Office Squad through a franchising model. This leverages the company's operational systems and training programs. She aims to open franchises across Texas first, then potentially expand to other parts of the US and eventually internationally. Importance of company culture and client fit Dida emphasised the importance of maintaining a strong company culture. That means only working with clients who are a good fit. She shared that The Office Squad has a 3-month onboarding period to ensure alignment, and they are not afraid to part ways with clients who are not a good match. Embracing technology and AI  Dida expressed a positive outlook on the role of technology and AI in supporting The Office Squad's operations. She discussed using AI tools like QuickBooks AI to streamline bookkeeping tasks, while maintaining human oversight to ensure accuracy. Recap and closing thoughts Graham and Kevin praised Dida's entrepreneurial spirit and the success of The Office Squad, noting her military background and focus on company culture as key factors in the business's growth. Clips from the Podcast First Client Won By Fax https://thenext100days.org/wp-content/uploads/2024/10/Dida-Clifton-First-Client-by-Fax.mp4 Franchise https://thenext100days.org/wp-content/uploads/2024/10/Dida-Clifton-Franchise.mp4 Testimonial  https://thenext100days.org/wp-content/uploads/2024/10/Dida-Clifton-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.   Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Optimising Business Strategy Michael Barbarita focuses on optimising business strategy by providing more freedom of time for entrepreneurs & small business owners. How is this time won back? Michael shares the strategies that you need to understand to ensure you are optimising Business strategy in your organisation. Summary of the Podcast Introductions and background Graham and Kevin introduce the podcast and welcome guest Michael Barbarita, who is a co-author of a book on powerful business strategies. Michael provides background on his experience owning and operating various businesses: A ski retail store, A frozen cookie dough manufacturing company, and An outpatient rehab facility. Successful business strategies Michael explains that the key difference between his successful and unsuccessful businesses was the business strategies he implemented. In the ski and cookie dough businesses, he used strategies his competitors were not doing, like a "ski guarantee" that allowed customers to return skis they didn't like. In the rehab facility, he used strategies his competitors were using, which ultimately led to its failure. The conversion formula Michael introduces the "conversion formula" It's 4-part process for crafting effective marketing and sales messaging that captivates, fascinates, educates, and compels the customer. He explains the importance of understanding the customer avatar and their specific problems. Additionally, he stressed creating a compelling offer with elements like scarcity, risk reversal, and added value. Applying the strategies as a CFO Kevin and Graham discuss how Michael's background as a CFO and his strategic approach to business could be valuable for CFOs and finance professionals. Michael explains how he would introduce the conversion formula and other strategic concepts to clients when working as a fractional CFO. Wrap-up and next steps The conversation concludes with Graham and Kevin thanking Michael for being a great guest, and Michael providing his website (https://nextstepcfo.net) for listeners to learn more about his services. Clips from the Podcast Popcorn https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Popcorn.mp4   Horror Tie https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Horror-Tie.mp4   Strategic NOT Tactical https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Strategic-not-tactical.mp4   Testimonial  https://thenext100days.org/wp-content/uploads/2024/09/Michael-Barbarita-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.   Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Tequila Cask Investment Samuel Gordon and Marc Mouannes co-founded GORDON PWC to bring a new way to invest in Whiskey and Tequila cask investment. Summary of the Podcast Introductions and background Graham and Kevin welcome Samuel Gordon and Marc Mouannes, partners at Gordon PWC. They discuss their new tequila cask investment product. Samuel and Marc share how they met and their backgrounds in the whiskey and alternative investment industries. Tequila cask investment overview Samuel and Marc provide an overview of their tequila cask investment product. It involves purchasing unaged "blanco" tequila and aging it in oak casks for 3 years to produce a higher-quality "extra anejo" tequila. They highlight the potential for 14-15% annual returns. There is a shorter 3-year investment term compared to whiskey. It's also another investor route to diversification and inflation hedging. Market dynamics and demand The discussion covers the current and projected growth in global tequila demand. It is especially growing fast in North America, Europe, and Asia. This is driven by the influence of celebrity brands. Samuel and Marc explain how the scarcity of aged tequila and consumer preferences for higher-quality products contribute to the investment opportunity. Investment process and risks Samuel and Marc outline the investment process. This includes how they pre-sell the aged tequila to distilleries and wholesalers to provide investors with a guaranteed exit price. They also discuss the key risks, such as Agave price fluctuations and asset security, and how they mitigate these through insurance and other measures. Tax benefits and investor profile The conversation touches on the UK tax benefits of cask investments as wasting assets. The typical investor profile - affluent individuals looking to diversify their portfolios and hedge against inflation, often in the 40-45 age range. Recap and next steps Graham and Kevin wrap up the discussion, reiterating that they are not providing investment advice. Rather they are highlighting an interesting alternative investment opportunity for listeners to further research. They encourage listeners to connect with Samuel and Marc to learn more about the tequila cask investment product. Clips from the Podcast It's a 3 Year Investment Term! https://thenext100days.org/wp-content/uploads/2024/09/Samuel-Gordon-3-Years-Term.mp4 14% per annum https://thenext100days.org/wp-content/uploads/2024/09/Marc-Mouannes-14-per-annum.mp4   Testimonial  Samuel Gordon https://thenext100days.org/wp-content/uploads/2024/09/Samuel-Gordon-TEstimonial.mp4   Marc Mouannes https://thenext100days.org/wp-content/uploads/2024/09/Marc-Mouannes-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.   Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Being a Master SEO Kate Barlow is a Master SEO. She has had a career spanning 25+ years in digital marketing. Kate is currently the Head of Digital at The CFO Centre. Summary of the Podcast Introductions and Banter The meeting begins with casual conversation and introductions among the three participants. They discuss topics like punctuality, exercise routines, and the global nature of their work. Kate's Background and Role Kate Barlow introduces herself, explaining that she is the Head of Digital at the CFO Centre. CFO Centre is a global network that places fractional CFOs with businesses. She discusses the multilingual nature of the CFO Centre's websites and her role in improving their digital presence and communication with prospects. Comparing Fractional CFO Models Kevin Appleby, COO of GrowCFO, discusses how his organisation's focus on educating and training aspiring CFOs complements the CFO Center's model of placing experienced fractional CFOs. They explore the differences between the "inward" accounting-focused CFO role and the more "outward" strategic CFO role. The Evolving Role of SEO  Kate shares her extensive experience and expertise in SEO. She explains how the discipline is evolving to focus more on high-quality, user-centric content rather than technical "tricks". Kate discusses the potential impact of AI on search engine optimisation and the role of the SEO professional in the future. Recap and Closing The participants wrap up the discussion, with Graham and Kevin expressing their appreciation for Kate's insights and inviting her to potentially appear on other podcasts. Kate provides a positive testimonial about her experience on the "Next 100 Days" podcast. Clips from the Podcast Fractional CFOs https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Fractional-CFOs.mp4   The Messy Middle of Digital Marketing https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-The-Messy-Middle-of-Digital-Marketing.mp4   Kate's Knowledge https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Knowledge.mp4   Testimonial from Kate Barlow https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Testimonial.mp4     The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.   Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com  

Scoreapp Maxwell Nee is the Chief Revenue Officer of Scoreapp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award winning entrepreneur, bodybuilder & dancer. He's this week's guest on The Next 100 Days Podcast. Summary of the Podcast Introduction to ScoreApp Maxwell Nee introduces ScoreApp, a marketing funnel software that helps service businesses and entrepreneurs build personalised quizzes to generate leads. ScoreApp has about 6,000 clients and offers plans ranging from £29 to £120 per month. How ScoreApp Works ScoreApp uses a "value exchange" model where users take a quiz in exchange for a personalised report. The quizzes are designed to be engaging and convert at much higher rates than traditional lead magnets. The reports provide insights tailored to the user's responses. Benefits of ScoreApp The high engagement and personalisation of ScoreApp quizzes lead to conversion rates around 40%, much higher than the 15% typical of lead magnets. This allows businesses to build a larger pool of qualified leads to follow up with. ScoreApp's AI Capabilities ScoreApp has developed an AI wizard that can quickly generate quiz questions and copy, reducing the time to set up a new quiz from hours to just a few minutes. Ideal ScoreApp Clients ScoreApp's primary clients are coaches, consultants, service providers, and other entrepreneurs selling digital products or services. The software is versatile and can be used for lead generation, client assessments, and more. ScoreApp's Growth Plans  ScoreApp has seen strong growth in the UK market over the past 4 years and is now looking to expand to the US and Asia Pacific regions to reach a much larger potential client base. Recap and Next Steps The hosts and guests summarise the key benefits of ScoreApp and encourage listeners to check out the free book offer at scoreapp.com/book to learn more about the software and how it can be applied. Clips from the Podcast What is ScoreApp? https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-What-is-ScoreApp.mp4   Why Quiz Funnels? https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-Quiz-Funnels.mp4   Testimonial from Maxwell https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com  

New Podcasts New podcasts feature in this week's episode of The Next 100 Days Podcast. Graham is about to start 42ai, Kevin is about to start The Great Model Train Show. Summary of the Podcast Key Takeaways Graham is launching "42 AI" podcast about MeclabsAI with co-host Anna Kapil, focusing on UK and India markets. Kevin is starting "The Great Model Train Show" podcast about model railways, targeting an UK audience initially. Both emphasise the importance of identifying target audience, valuable content, and distribution strategies. Podcasting seen as a way to build influence and potentially monetise expertise in semi-retirement. New Podcast Ventures Graham: "42 AI" podcast about MeclabsAI with Anna Kapil Focus on UK and India markets initially. Aims to showcase MeclabsAI capabilities to marketing heads of brands and their marketing agencies. Name references "42" as answer to life, universe, and everything (Hitchhiker's Guide) plus the age difference between Graham and Anna! Anna Kapil Kevin: "The Great Model Train Show" Targeting UK model railway enthusiasts. Plans to have industry sponsors and high-profile guests (e.g. Pete Waterman, Rod Stewart). www.thegreatmodeltrainshow.com Podcast Launch Strategies Identify target audience and their interests. Create valuable, niche-specific content. Leverage existing networks for initial guests. Aim for at least 10 episodes to establish consistency. Consider appearing as guests on other relevant podcasts for cross-promotion. Utilise social media, website, and email marketing for distribution. MeclabsAI Capabilities Trained on 10,000 marketing experiments. Offers marketing heuristics, copywriting, strategy, social media post creation, and conversion optimisation tools. Can create personalised marketing strategies and content. Potential to replace traditional websites with AI-driven engagement. New Podcast Technology Discussion of new podcast hosting and production tools. Consideration of AI-powered tools for content creation and clip generation. Importance of video content alongside audio for social media distribution. Retirement and Future Plans Both see podcasting as a way to stay engaged and potentially earn income in semi-retirement. Graham aims to continue with MeclabsAI ventures. Kevin planning ahead for potential income streams post-67. Next Steps Graham to explore guest opportunities on marketing podcasts to promote "42 AI" Kevin to secure first 10 guests and sponsorship for "The Great Model Train Show" Both to investigate modern podcast hosting and production tools. Continue "The Next 100 Days" podcast, aiming for 500 episodes milestone. Graham to further develop Meclabs AI expertise and use cases. Clips from the Podcast Topics for The Great Model Train Show https://thenext100days.org/wp-content/uploads/2024/09/Kevin-Appleby-Whats-in-the-New-Podcast.mp4 Why Listen to 42AI? https://thenext100days.org/wp-content/uploads/2024/09/Graham-Arrowsmith-42AI.mp4 Different Perspectives https://thenext100days.org/wp-content/uploads/2024/09/Graham-Arrowsmith-Different-Perspectives.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders.

CEO Podcasting CEO Podcasting expert Charles Cormier is a serial entrepreneur. He is also a modern Renaissance man. He's set up a version of himself in AI and debates topics with his AI version. On the podcast, Charles appears to be walking on a treadmill. Good use of time and energy. A first for the podcast too. Sway along with Charles and discover loads about lots from a very gifted individual. Summary of the Podcast Introduction Charles introduces himself as an entrepreneur from Montreal, Canada who now lives in Oaxaca, Mexico with his wife. He discusses his background in endurance sports and his love for the culture and cuisine of Oaxaca. CEO Podcasting Strategy Charles explains his business model centred around lead generation through podcasting. He discusses how he uses podcasts to build relationships and pipelines with his ideal customer persona of CEOs, founders, and investors. Charles shares his approach of monetising podcasts through various offers like lead generation services, masterminds, and newsletters. 2,500 CEOs and Founders - CEO Podcasting Guests Charles shares insights he has gained from interviewing over 2,500 CEOs and founders. He notes that not all CEOs are high performers, and the most successful ones are extremely competitive and driven. Charles also discusses his interest in studying human psychology and survival stories. Longevity He expresses his interest in the field of longevity and living forever. Charles discusses the potential of merging with advanced AI to extend the human lifespan and maintain high quality of life. He also shares his views on the future of podcasting and the role of AI in content creation. Clips from the Podcast Primary Business - PodPire.com https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-PodPire.mp4   Lead Generation https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Lead-Gen.mp4   A Comment on The Next 100 Days Podcast What do you do if you aren't two old blokes and need to monetise your podcast? https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-9-Years.mp4   Where does Charles's Inspiration Come From? https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Moonshots.mp4   An AI Future for Podcasts https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-AI-Podcasting-Future.mp4       Testimonial from Charles Cormier https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

MeclabsAI & MicroYes Summary of the Podcast Introducing MeclabsAI and MicroYes.ai  Graham and Arshiya introduce MeclabsAI, a marketing AI platform that provides a range of services including copy generation, financial management, and marketing strategy. They announce the launch of their new brand MicroYes.ai which will focus on promoting MeclabsAI, especially to small and medium-sized marketing agencies in the UK and India. MicroYes.ai's value proposition Graham explains that MicroYes.ai will provide agencies with access to MeclabsAI's Experts, Apps and libraries. All three combine or can be used separately to improve their clients' marketing performance. An example of this is Webpage Analyser, conversion pro and project planning. Sneak peek!... Targeting small/medium marketing agencies Arshiya outlines the initial customer profile for MicroYes.ai - heads of business development within small to medium-sized marketing agencies. They are considered likely to get value from the platform to enhance their services and outcomes for their own clients. Upcoming 42 AI podcast Graham and Arshiya announce the launch of a new podcast called 42ai 42ai will provide further insights and updates on how the platform is developing, its use cases and options for new clients. The "ultimate question to life, the universe and everything" that famously has the answer of 42 is the question posed in Douglas Adams' The Hitchhiker's Guide to the Galaxy series. In the story, the supercomputer Deep Thought is tasked with finding the "Answer to the Ultimate Question of Life, the Universe, and Everything." After 7.5 million years of computation, Deep Thought reveals that the answer is 42. However, Deep Thought explains that the truly hard part was not finding the answer, but rather determining the actual question that 42 is the answer to. Deep Thought then creates an even more powerful computer called the Earth to find the real question. Unfortunately, the Earth is destroyed before it can unveil the question. So the "ultimate question" that corresponds to the answer of 42 is never definitively revealed in the Hitchhiker's Guide stories. It remains a mystery, with the implication that the true nature of the universe is so complex and enigmatic that it cannot be easily captured in a simple question. The lack of a clear question highlights the absurdity and humor in the idea of there being a single, ultimate answer to the mysteries of existence. Graham with the help of Meclabs is going to change all that. Watch this space for the "ultimate question" Clips from the Podcast What is MeclabsAI? "The answers to every problem!" https://thenext100days.org/wp-content/uploads/2024/08/AK-GA-MeclabsAI.mp4   Graham explains too https://thenext100days.org/wp-content/uploads/2024/08/GA-MeclabsAI.mp4   The Next 100 Days Podcast Library Note: You can even create a library based on how you write, how you speak and then ensure your content is based on you, by asking AI to reference your library! https://thenext100days.org/wp-content/uploads/2024/08/Arshiya-Kapil-Libraries.mp4   Search the N100D Library for Marketing Insights! https://thenext100days.org/wp-content/uploads/2024/08/GA-N100D-Librarymp4.mp4   Arshiya and Graham are both Northerners! https://thenext100days.org/wp-content/uploads/2024/08/G-Arrowsmith-A-Kapil-42ai.mp4   Landing Page - 8 Different MicroYesses https://thenext100days.org/wp-content/uploads/2024/08/8-MicroYesses.mp4   Announcing the name of the brand to promote MeclabsAI MICROYES.ai https://thenext100days.org/wp-content/uploads/2024/08/MicroYes.mp4   Are You a Small to Medium Marketing Agency in the United Kingdom or India? GET IMMEDIATE ACCESS NOW: https://meclabsai.com/share/L8ROV9PVoxF1aRN/?fpr=2pxtl Contact:  Arshiya Kapil arshiya@finelyfettled.co.uk or Graham Arrowsmith graham@finelyfettled.co.uk Call:  +44 1535 654930

Marketing Edge Academy Our guest is Keitha Maciel who runs The Marketing Edge Academy. It's an education company that elevates the skills of entrepreneurs and marketers who want to convert more prospects to clients. Her courses reveal how buyers think so you can guide their behaviour to achieve sales. Summary of the Podcast Introductions  Graham and Kevin introduce themselves and welcome their guest Keitha Maciel to the "Next 100 Days" podcast. They explain the format - an informal conversation with no script, focused on marketing and how to convert more prospects into buyers. Keitha's background  Keitha shares how she discovered her passion for marketing later in her career. Incredibly she spent the early part of her career working in finance. She pursued a master's in digital marketing and studied consumer psychology, neuro-marketing, and behavioural science. This has given her expertise in crafting compelling offers and engaging customers. Converting prospects to buyers Keitha explained her methodology for converting prospects. It's based on behaviour design principles. What's important is understanding customer motivations, abilities, and triggers. Keitha stresses a "got to have it" offer. You'll need one that solves their problems and aligns with their business goals. Applying the methodology to different markets  The discussion explores how Keitha's approach can be applied to both B2B and consumer markets. There are some differences in the specific tactics used. Keitha highlights the importance of crafting the right message and offer for the target audience. Marketing Edge Academy Keitha describes her Marketing Edge Academy, which offers training courses and coaching programs to help businesses improve their marketing and conversion rates. She discusses how she packages the courses to make them an "irresistible offer" for her clients. The impact of AI on marketing  The conversation turns to the significant impact that AI is expected to have on the marketing industry in the near future. Keitha emphasises the need for marketers to adopt AI skills and incorporate the technology into their strategies to remain competitive.   Clips from the Podcast Marketing Edge Academy Promise - Get More Prospects to Convert https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Academy.mp4   Behaviour Design https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-3-Steps.mp4   Crafting an OFFER https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Category-of-One.mp4   Engagement Tactics https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Engagement-Tactics.mp4   Impact of AI https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Impact-of-AI.mp4   Keitha's Testimonial https://thenext100days.org/wp-content/uploads/2024/08/Keitha-Maciel-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers.  MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. Get 250 all-inclusive affluent data, direct mail, A lister copy, design, print and postage plus telephones to follow up your initial letter for £775 +vat. He is also an authorised reseller for MeclabsAI, which combines the leading source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com    

Email Marketing Email Marketing is how Chrsley Ceme (see me) helps the world. You'll find in this episode he provides a shed load of content for you. He works as the sales front man for senders.co an e-mail delivery platform. Summary of this Podcast Introductions and Banter Graham and Kevin introduce their guest, Chrisley Ceme, an expert in email marketing and deliverability. They engage in some lighthearted banter about Chrisley's voice and background before transitioning to the main discussion. The Evolution of Cold Email Chrisley explains how the traditional "spray and pray" approach to cold email no longer works. He advises that a more targeted, value-driven strategy is required. Chrisley emphasises the importance of building credibility and expertise through email, rather than just trying to sell. Deliverability and Compliance Next, we discussed the importance of deliverability and ensuring email campaigns are GDPR compliant. He outlines how Senders.co helps clients manage their email infrastructure and maintain good sender reputation. Subject Line Strategies Chrisley shares insights on crafting effective subject lines. Make them appear human-written rather than overly automated. Pricing and Packaging Graham and Chrisley discuss Senders.co's pricing tiers and how the company works with clients of varying email volume needs. Sourcing Email Lists  Chrisley provides advice on finding and using targeted email lists, including leveraging tools like Apollo.io and niche data providers, as well as mining a company's existing client base. Similar Podcasts Also by The Next 100 Days Podcast on Email Marketing: https://thenext100days.org/405-tanyo-gochev-email-marketing https://thenext100days.org/153-jamie-peters-email-marketing Clips from the Podcast How to Welcome a Podcast Guest https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Introduction.mp4   How to make Email Marketing work for prospects https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Not-spray-Pray.mp4   Cold Email - An approach https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Prospect-Email-Marketing.mp4   Get Information on What's Working for You https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Ab-Splits-Getting-More-Info.mp4   Current Client List - Ideal Client Profiling https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-ICP.mp4     Chrisley Shares this Testimonial https://thenext100days.org/wp-content/uploads/2024/07/Chrisley-Ceme-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Information Technology Asset Management Information Technology Asset Management is the practice dedicated to saving money on outdated or duplicate software licenses. You might have a saving of 30% buried in your company. Who can dig out that saving? Our guest Jeremy Boerger. Summary of the Podcast Introductions and small talk The participants, Jeremy Boerger, Kevin Appleby, and Graham Arrowsmith, engage in some initial small talk about locations, conferences, and sports teams. They establish that Jeremy is an expert in IT asset management based in Cincinnati, Ohio. The value of Information technology asset management Jeremy explains that his specialty is hardware and software asset management. His aim is to reduce the total cost of operating a company's IT infrastructure. He cites a Gartner study estimating that companies can save 28-32% on their IT budgets by implementing proper asset management practices. Case study: Saving a hospital $1.5 million Jeremy shares a case study of a hospital that was able to reduce its Office 365 software license costs. He saved them a staggering $1.5 million over 3 years by closely analysing usage and optimising their license agreements. The shift to subscription-based software The discussion turns to the challenges of managing subscription-based software. Companies often continue paying for unused or redundant tools. Kevin and Jeremy discuss the tendency for companies to be hesitant to review and optimise their software portfolios. Applying AI and automation to asset management Jeremy suggests that asset management teams should leverage AI. He also recommends using data analytics to become a "digital twin" of the computing environment. This automatically monitors usage patterns and identifies optimisation opportunities. Recap and next steps The participants wrap up the discussion, with Graham expressing interest in having Jeremy provide consulting services. Jeremy provides his contact information. He offers to provide free consulting to help companies get started on optimising their software costs. Clips from the Podcast Reducing the Cost of Operation https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boerger-Basics.mp4   2016 Study by Gartner https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boerger-2016-Gartner-Study.mp4   Hospital Saves a Wing's Worth https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boaerger-Saves-a-Hospital.mp4   Testimonial from Jeremy Boerger https://thenext100days.org/wp-content/uploads/2024/07/Jeremy-Boerger-ITAM-Testimonial.mp4   Other Related Podcasts: https://thenext100days.org/432-martin-rides-data-software https://thenext100days.org/420-david-oates-yavica   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Strategy in Action Davide Sola is Co-founder of Strategy in Action. He is a Professor at ESCP Business School and a listing professor at other leading business schools. He has more than 20 years of experience in strategy consulting at McKinsey and 3H Partners. Davide has written lots of articles, policy papers and his book "How to Think Strategically" can be purchased on Amazon. Now, married with 3 kids, living in London, he hails from Turin. Summary of the Podcast Introductions Graham and Kevin introduce Davide Sola, a professor at the ESCP business school in London. Davide provides background on his career. He's got previous experience in investment banking and private equity, as well as his current roles as a professor and entrepreneur. The connection between strategy and innovation Davide explains that strategy and innovation are closely linked. Strategy involves making choices to go from point A to point B, and innovation is the result of those strategic choices. He emphasises that strategy without innovation, and innovation without strategy, are both problematic. Successful strategy requires making tough choices about where to play, how to win, and what capabilities and systems to put in place. Aligning the organisation around strategy Davide discusses the importance of aligning the entire organisation around a clear strategic vision and set of objectives. He notes that often different departments or leaders have divergent views on the company's strategic priorities. Davide addresses this with techniques like the "strategy one-pager" to create a shared understanding. Moreover, there is a need for frequent strategic reviews. Plus, the courage to make difficult decisions about what to stop doing. Using technology to enable strategic agility Graham asks about the role of technology and AI in enabling more frequent strategic reviews and analysis. Davide explains that his company, Strategy in Action, aims to make strategic planning more accessible and iterative. This will be done through the use of frameworks, data, and intelligent AI agents that can surface insights and prompt strategic questions. Recap and next steps Graham and Kevin wrap up the discussion, thanking Davide for his insights. Clips from the Podcast We Don't Have the Staff! Click on subheadline for Monty Python staff. https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Dont-have-the-staff.mp4   How to Think Strategically For Innovation https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Strategy-Innovation.mp4   Repeat Innovation https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Repeat-Innovation.mp4   More Value than Cost - Segmentation https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Segmentation.mp4   Testimonial https://thenext100days.org/wp-content/uploads/2024/07/Davide-Sola-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Fractional Sales Consultancy If you run a small to medium sized business then a Fractional Sales Consultancy may be just the thing you need to boost sales. Kirk Dobie joins the podcast and does an excellent job of explaining this resource option. He covers sales processes, coaching that improves team performance, strategy and of course fractional sales support. Your business may need, but isn't ready to hire an experienced Sales Director, but with Kirk's flexible commercial model, he will support you by providing our fractional support services to optimise your investment and results. Summary of the Podcast Explaining the model Kirk explains the benefits of the model. These include: cost-effectiveness, faster implementation, access to senior-level expertise, and the ability to avoid disrupting a company's top salespeople. He highlights how fractional sales leaders can provide leadership, mentoring, and networking connections. Challenges of the fractional model Graham and Kirk discuss the challenges of the fractional model. These include managing multiple client requests and maintaining work-life balance. Kirk shares how he sets clear boundaries and availability for his clients. Acquiring clients  Kirk explains how he has primarily acquired fractional sales clients through LinkedIn. He does not actively prospect. What's important is demonstrating relevant expertise and experience. Kirk's background and experience Kirk provides more details on his extensive sales experience over the past 20+ years. He overlapped with Graham whilst at Equifax. Kirk has trained over 1,000 salespeople and generated over £100 million in revenue. Addressing mental health in sales Kirk emphasises the importance of sales leaders addressing mental health and wellbeing for their teams. This is especially important with the shift to remote/hybrid work models. He discusses common challenges like lack of self-confidence, procrastination, and negative self-talk. Wrap-up and next steps Graham and Kevin thank Kirk for his time and insights Listeners are encouraged to reach out to him at kpd3.co.uk for fractional sales consultancy. Clips from the Podcast Fractional Sales Consultancy https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Fractional-Sales-Consutltancy.mp4   The Fractional Proposition https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Proposition.mp4   A New Way of Working https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-A-New-Way.mp4   Process https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Process.mp4   Testimonial https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com  

Resource Worldwide Sophie Dearden founded Resource Worldwide. She's an experienced entrepreneur who is currently running a vastly growing company. She first ventured into the world of business after leaving the University of Worcester with a First Class degree in Art. For many years she ran a number of highly profitable businesses, and she even had a short sabbatical working in the corporate world. But it was in 2018 when things really changed for her. Starting a new e-commerce business that could fit more easily around her family, Sophie knew how to make it grow, and within months she had no choice but to bring in a team to support her. This recruitment process was when she first hired remote professionals, and this experience opened up new doors for her that have now led to the establishment and success of Resource Worldwide. To date, Resource Worldwide has helped more than 200 clients fill roles with remote professionals, and the company's mission is to help over 1000 businesses by 2025. With Sophie's vast experience and track record for growing businesses, it seems that nothing is impossible for her. Summary of the Podcast Remote Working Kevin and Graham discuss how the workforce has become more global, with workers from places like the Philippines. They are excited to welcome guest Sophie Dearden, who runs a business called Resource Worldwide. Her business helps companies globally fill skills gaps by placing remote professionals from the Philippines. Sophie's Journey Sophie shares how she initially started hiring virtual assistants from the Philippines to support her own e-commerce business. After that Sophie began helping others hire remote talent as well. She discusses the challenges she faced early on, such as unreliable workers and quality issues, and how she learned to overcome those problems. The Benefits of Hiring Remote Workers Sophie explains how Resource Worldwide now places highly skilled remote professionals from the Philippines. They can be engineers, designers, and programmers, who work for UK and US companies. She highlights how her company is able to pay these workers significantly more than the local market rate. Yet, the cost is still 30% below UK rates. Overcoming Common Concerns Graham and Kevin raise common concerns about remote work, such as quality of work, cultural fit, communication, and time zone differences. Sophie explains how her company's rigorous screening and support processes help ensure a great fit and high performance from their remote professionals. The Impact on Worker's Lives The high salaries provided by Resource Worldwide transform the lives of the remote professionals. Workers get to buy homes, vehicles, and take vacations - things they could not previously afford. This sense of purpose and impact drives Sophie's vision for the business. Advice for Companies Considering Doing This Sophie provides guidance for companies interested in hiring remote talent. One factor is the importance of understanding cultural differences. Be transparent about expectations. Build strong relationships with remote workers to ensure a successful partnership. Clips from the Podcast Resource Worldwide https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-Resource-Worldwide.mp4   Mastermind  https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-Mastermind.mp4   Obstacles https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-Obstacles.mp4   Impact on Worker's Lives https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-Mission.mp4   Sophie - My Beautiful Daughter https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-Sophie-My-Beautiful-Daughter.mp4   10 x 3 The Charity https://thenext100days.org/wp-content/uploads/2024/06/Sophie-Dearden-10-By-3.mp4   You can watch the 10 By 3 Video that Graham helped edi...

Data Software Martin Rides is the Managing Director of The Software Bureau a leading provider of data software. He has a strong direct mail and data focused background and he joins The Next 100 Days podcast to share some of his insights. Summary of the Podcast Data Software & Cleansing Graham, Kevin, and Martin discuss the importance of maintaining accurate and up-to-date customer data. This is especially true for marketing purposes. They discuss the challenges of dealing with deceased contacts, address changes, and data quality problems. Martin explains how his company, the Software Bureau, provides software and services to help organisations cleanse and maintain their contact databases. Deceased Data Sensitivity The group delves into the sensitivity around deceased data. Receiving communications addressed to deceased individuals can be upsetting for family members. They emphasise the need for careful handling of this type of data and the importance of data cleansing to avoid it. Address Changes Martin discusses the Software Bureau's capabilities in tracing customer address changes. This can help companies reconnect with lapsed customers or those who have moved. The group highlights the value of this service. In industries like finance regulations require companies to make efforts to reunite people with lost funds. Technology Advancements The conversation turns to the role of emerging technologies like AI and machine learning in enhancing data processing and cleansing. Martin explains how the Software Bureau is exploring the use of these technologies to improve the accuracy and efficiency of their data services. Clips from this Data Software Podcast Huge Data Resources https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Huge-Data-Resources.mp4   Don't Upset the Bereaved https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Dont-Upset-the-bereaved.mp4   Data Cleansing https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Factor-the-Cost.mp4   Martin Rides Testimonial https://thenext100days.org/wp-content/uploads/2024/06/Martin-Rides-Testimonail.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

The Wellington Trust Jenny Moseley is the Trustee responsible for marketing at The Wellington Trust. She joins Kevin and Graham on this podcast to publicise the 90th Anniversary of The Wellington.  Graham got to know Jenny many years back, usually at the bar of a Direct Marketing Association thing with her dear late friend Rosemary Smith, a previous guest. Now, after a stellar career, including years as The Direct Marketing Association's Chair, she has joined a passionate group of people who wish to preserve the future of this magnificent ship. Summary of the Podcast Introduction to Jenny Moseley Graham introduces Jennifer Moseley, a long-time friend with an impressive career. Jenny has had roles at National Geographic and as chair of the Direct Marketing Association. Now a trustee of The Wellington Trust, Jenny is focused on preserving the historic ship The Wellington. The ship is moored alongside the Thames in London. History of The Wellington Trust Jenny provides background on The Wellington Trust. The ship itself was built in 1934. It served in the Royal New Zealand Navy before being called back for war service in World War II. The Wellington played a key role in the Battle of the Atlantic. It escorted over 100 convoys and rescued hundreds of people. The Wellington Trust is dedicated to preserving this important piece of maritime history. Fundraising Jenny discusses the ongoing fundraising and maintenance needs for the Wellington ship. Key projects include: Replacing the fire alarm system Repainting the decks Maintaining the hull below the waterline - all of which require significant funding. The Trust is seeking donations from the public and exploring corporate sponsorships to cover these costs. Education In addition to preservation, the Wellington Trust focuses on educational initiatives. They engage young people and the public with the ship's history. This includes hands-on experiences like steering the ship in the wheelhouse. They use augmented reality to bring the ship's past to life. The Trust aims to provide unique, immersive experiences that connect people to this vital piece of maritime heritage. Call to Action Graham and Kevin expressed hope that Wellington would outlast them. Please consider supporting the Trust's fundraising efforts to ensure the ship's continued preservation. Click the image of The Wellington below to go to their fundraising page. Clips from the Podcast Where is The Wellington? https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Where-is-The-Wellington.mp4   National Geographic https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-National-Geographic.mp4   Built in 1934, Launched in Devonport https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-The-Wellington.mp4   The First Floating Livery Hall https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Floating-Livery-Hall.mp4   Friends of The Wellington - Wedding & Royal Mail Story https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-RM-Story.mp4   Message to Donors https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Donors.mp4     Jenny's Testimonial for The Next 100 Days https://thenext100days.org/wp-content/uploads/2024/06/Jenny-Moseley-Testimonial.mp4 How to Donate to The Wellington Trust Email Jenny Moseley directly: jmoseley@thewellingtontrust.org The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and impl...

Midlife Unstuck Her website is Midlife Unstuck. She's a midlifer, who's seen several career changes. Northern Irish, she's moved around a bit too. Lucia has helped individuals to find similar jobs, in different companies. And she has helped perfect new board members for growing companies. Equipped with a Psychology MSc., Lucia now combines head-hunting, management, coaching and psychology. All to help to help other midlifers find a career that fits and feels much better than their current work. Summary of the Podcast Monetising The Next 100 Days Podcast Lucia and Kevin discuss how the podcast they co-host, "The Next 100 Days", was originally not intended to be monetised Kevin suggests it is being monetised by accident. They reflect on the journey of the podcast over the past 9 years. Emotional Impact of the Midlife Unstuck Podcast The group discusses how the podcast has had an emotional impact on them. Graham and Lucia share that there have been episodes that were deeply moving. Best thing to do then is "shut up and let the person talk." They reflect on how the stories shared on the podcast can be very powerful. Lucia's Background Lucia shares the pivotal moment that led her to pursue a Masters in Psychology. Her career shifted to helping people in mid-life make career changes. She describes her own experience of feeling unfulfilled in her previous corporate role. Identifying SUPERPOWERS Lucia explains her approach to helping clients identify their unique superpowers. All this to design a career that allows them to use those strengths. And to solve problems that excite them, while also earning enough money to live the life they want. She walks through the key steps in this process. Navigating Career Transitions During Challenging Times Kevin shares his own experience of being made redundant during the financial crisis. The need for financial security impacted his ability to make a more deliberate career transition at that time. Lucia explains how she approaches working with clients who are in "survival mode" due to financial pressures. Midlife Unstuck - The Brand Lucia discusses the intentional design of her Midlife Unstuck brand and website. She has a slightly distorted logo that is meant to make people pause and reflect. Lucia explains how this ties into her approach of helping clients see things from a new perspective. Career Design for Young People Lucia shares her passion for bringing career design and happiness insights to young people. These range from high school students, who she believes are not getting enough exposure to these important topics. Clips from the Podcast Before the show, Graham created this Image for Lucia's business using DALL:E But don't look at the fingers! https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-Norman-Rockwell-Inspired-Later-Life-Career-Change.mp4   Lucia Helps People Move Careers https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-What-She-Does.mp4   How Does She Attract People? https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-How-She-Attracts-Poeple.mp4   The AI Question - Graham Asked AI to phrase a question https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-Answer-to-AI-Question.mp4   Avoid Cryptonite https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-Avoid-Cryptonite.mp4   Lucia Just Ruined GrowCFO Bingo     Testimonial https://thenext100days.org/wp-content/uploads/2024/06/Lucia-Knight-Testimonial.mp4   The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham is "The High Net Worth Data Guy" who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers.  Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat,