CEO Warrior Podcast with Mike Agugliaro

Summary: Mike Agugliaro takes a break to share some crucial relationship training for business owners. If you want your employees and team members to stick around for the long term and give you their best work, you have to be able to understand what they need, want, and desire from you. Learn how to avoid conflict and creating lasting relationships by having one simple conversation with your employees right now.   Key Lessons Learned: Relationship Problems When we look at our employees there is always questions and relationship problems. Why are they not happy? Why do they feel let down? In all your relationships, including with your employees, there are needs. Everyone has needs, some are simple, like food, water, and air, but some are more complex and unique to the individual. Needs are the first level of wants. Understanding what someone needs can allow you to create alignment with them so that you can also get what you need. Wants are the second level. We want more money, new clothes, a new car, opportunity, etc. Desires are higher level wants, they are more long term and ambitious. We desire a bigger house, an empire, etc. If you can understand a person’s needs, wants, and desires you can get everyone aligned and on the same page. It’s a tool that you can implement in your company to create alignment between your business and your team. Clarity creates alignment, alignment creates accountability. You don’t have to grant whatever it is the person desires, but you can be a path that allows them to reach it. Once you’ve done this exercise with an employee or prospective employee it’s time to flip it around and establish what you need, want, and desire from the relationship as well. Oftentimes employees will leave a company because one of their needs aren’t being met. Failing to fulfill something that you promised is a common relationship problem. Don’t promise something that you don’t intend or can’t deliver. Sometimes you have to take what you want into your own hands instead of waiting for the other person to satisfy you. Employees are like any other relationship, if their needs and wants are not met the relationship will fall apart. The conversation can be tricky but it’s essential if you want to be able to work together and ultimately avoid relationship problems that cause employees to leave. Links To Resources Mentioned Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro talks about success and failure today and why you need to understand two crucial insights. Without them you will never feel successful and failure will always loom over the horizon. Key Lessons Learned: Success vs Failure A lot of people say that success is a mindset, but that’s not entirely accurate. It’s understanding what success looks like for you. There are many layers of success and sometimes we let happen is we let one thing that we look at as a failure consume our mind. It becomes our ultimate failure. There is confusion between success vs failure, specifically on what to do and what not to do. The fastest way to find success is to find someone to show you what to do, just like the wise masters of the past. How will know you have succeeded and will you be satisfied when you get there? For most people, the trouble is the goal posts keep moving. There is one cardinal rule that has to be steadfast. If you never have clarity on what success looks like for you, how can you ever feel any satisfaction in your life? Get completely clear on what success means. If your success target is too far or too large, it won’t drive you. You need defined criteria that is imminent for you to feel motivated. People tend to focus on their failures and they tend to overshadow all the small and big ways they’ve succeeded in the past. Winning small games helps you stay in the big game and hit the big targets. You can’t create alignment without hyper clarity on what success looks like for you and your business. Ask your employees what success looks like for them this week. People will drive themselves way more than you ever could. When your team starts leading themselves to success, that’s when you’re ultra successful. The leaders job is to lead only until everyone can lead themselves, that’s when they should step back. Failing Forward You have to rewire your perceptions. Instead of thinking of something that went wrong in your life being a failure, consider it a lesson that will get you closer to where you want to go. The success vs failure paradigm should be success or lesson learned. A real failure is something that doesn’t have a lesson behind it. Just because something can always be better, that doesn’t mean you didn’t achieve success. Don’t look at something as just a success or failure, always look for the lessons that you can carry forward into the next experience. Contracts keep people aligned, Service Level Agreements are about agreeing on what success and failure look like between companies. Links To Resources Mentioned Servicebusinessgrowth.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

What would happen to your family and your business if you couldn’t work anymore? Learn about the consequences of success and why small mindedness will prevent you from making an impact on the world. Find out why your business and your life won’t grow until you work on yourself and create permanent lasting change.   Key Lessons Learned: Success Success is many things. You’re successful just to be alive today. The consequences of lack of success come out in many ways including stress, pressure, anxiety, frustration, and anger. They all come from a lack of the success that you wanted. Your perception of what growth is and what it takes determines how you feel about it. Don’t let small mindedness keep you small. Many people believe they are small, but is that really true or is that just a choice. Some people have already accepted defeat. You can only accomplish things at the level of your thinking. When you’re digging a ditch it comes down to either you’re going to beat this task or it’s going to beat you. It becomes a question of your definition of success. It’s not difficult to grow a company or achieve success, it’s just different. The common idea is that it takes weeks to create a change in behavior but that’s not true. One moment can change your whole life. It’s not grow or die in terms of the business, it’s death of success and freedom and the belief you will be able to achieve what you wanted. The brain is nothing more than a computer. Whatever you tell it, it will create. If you tell yourself you’re small, you will be small. Even believing your company to be big can be a form of small mindedness if it stops you from trying to grow. What you would tell your five year old child, you should tell yourself. When you visualize the outcome and tell yourself a different story, your story is going to change. People sabotage themselves because they tell themselves a story that keeps them small. You can’t hone a new skill set with the same mindset. Temporary motivation doesn’t work, you need permanent change. For Mike permanent change happens in a total immersion environment, you have to figure out what method works for you. You can’t move on to the next thing until permanent change has occurred. If you want greater results you need to work on yourself first before you work on your company. Success is mandatory because there will be pain down the road for your family. Ask yourself “what’s the consequence of not moving quicker?” The bigger you grow the more you can impact the world. Risk What happens to your business if you get hurt and can’t work or if you died? Mike tells the story of his former boss who passed away due to cancer. After passing away the business quickly fell apart because there was no plan or people in place to keep it going. Are you setting the stage for your family? Will they be protected if something goes wrong? Links To Resources Mentioned https://www.servicebusinessedge.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

In this episode of the CEO Warrior podcast the roles are reversed and Jay Abraham is interviewing Mike Agugliaro. Jay and Mike discuss the origins of Gold Medal Service and CEO Warrior and talk about the biggest mindset change that Mike made over the course of his business that allowed him to go from two guys and a truck to generating $30+ million a year in revenue before selling his company.   Key Lessons Learned: CEO Warrior CEO Warrior was given birth by Mike Agugliaro and Mike Disney in an effort to completely transform the way the service industry operates. They turn service contractors into strategic and thoughtful entrepreneurs. Mike takes in high growth oriented contractors and uses his teaching and training to level up their business and doubling their results and success. CEO Warrior is an organization that gets people taking positive, powerful, and decisive action. When Mike started out the only training he really had was what he learned at a vocational school. He had been on his own since the age of 15 and there’s one thing everyone who has had a similar experience knows, you learn how to survive. Mike convinced his partner to venture out and start their own service business despite the fact that they had good jobs at the time. Little did they realize they that the first ten years would be extremely difficult. They were young, knew they could work hard, and were willing to trade dollars for hours but that started to change when they got a bit older and started having kids. Everything changed when Mike’s partner declared that he was finished, that he wanted to quit and couldn’t take it anymore. This put Mike on the path to looking for people who had already figured it out. Imagine what you can do if you knew what to do. That was the lesson that Mike and his partner learned and that thought transformed everything. You can try to wing it or you can find out what you need to know in order to succeed and really increase your chances. Mike realized that marketing was one of the keys. Most small business owners didn’t understand what marketing means and what it can do. Change is uncomfortable but if you don’t try to do something different you’re just going to stay the same. The most important asset to people is their time. Times have changed and people now want convenience and simplicity. Becoming a source of one and adding additional trades allows you to serve your customers faster and more efficiently. It also lead to scalable and sustainable growth for the company. Mindset Change The biggest shift in thinking that Mike had was going from working in the business to working on the business. Going from the work itself to figuring out how to find new customers, creating assets in the brand, and creating a sustaining and multiplying business. It’s hard to grow a million dollar business with a hundred thousand dollar mind. Mindset change begins with your personal identity and then radiates out to your brand and your people. After changing the brand, Mike realized that they needed to get around people that not only knew the business but would be around to make sure they don’t make critical mistakes. When you find the best in the world you realize that one conversation with them can move you forward faster than a year with someone who hasn’t gone that far. You have to want hurtful truths instead of comforting lies. You always have a choice, but if you trust someone who has the expertise and you get out of your own way, things will change very quickly. Connecting the right people with the right leverage can lead to a decade’s worth of progress in six months. When you remove the weak links in your business the whole chain becomes much stronger. In order to appreciate expertise you have to appreciate as an asset that can pay greater dividends than any piece of machinery or technique you can use. Why would you want your business to be just a paycheck if it could be a wealth creation engine? Struggling people are usually surrounded by other struggling people. There are a lot of people that settle and begin to resent their life. Being around and mentored by people that think different is very important. Once Mike started to believe in himself, he started to reevaluate his language and thought patterns. Once Mike articulated and believed the vision he had for the business, it became a question of not whether they will succeed, it was how big do they want to get? There are no problems, only opportunities. One of the greatest enlightenments that anyone can have is the moment they know that the reason they are on the planet. That’s a mindset change that transforms the way you think about the world and your place in it. If you can get mind growth and then turn that new growth into your mindset change, the effects on your life can be profound. There are very few reasons why someone can’t win this game unless they choose not to. Nobody retires from what they love. You grow or die, and that’s true in business and life. It’s impossible to stay neutral and not making a decision isn’t possible. Inaction is a decision in itself. You have control of 98% of what happens to you, are you going to be a victim or a victor? If you knew you were going to live to 100, what would you do differently? Be brave enough to step and move into your greater self. Tactics One of the smaller changes with disproportionate impact on Mike’s business was changing the way they answered the phone. Instead of just a quick transaction they began to focus on building a rapport with them and understanding what they really want. If you don’t have a framework of delivery everything about your business will appear to be episodic and inconsistent. Mike found out that the more they trained and coached, the more empowered and confident the team began to feel. If you verbalize your commitment to train your team and follow up, your team will reciprocate and commit back. Every process and element of your business should reinforce the same message. Links To Resources Mentioned https://www.ceowarrior.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Discover the blueprint to billions used by master marketer Jay Abraham to grow your service business and gain the all-important position of preeminence in your market. Find out how helping your customers understand the value you provide can transform your business and how the Socratic method of interviewing can lead you to hidden business insights you never thought were possible. Key Lessons Learned: Why? Optimization is the highest and best use of your time and resources. If you don’t fall in love with the people you’re serving, and that includes your team, you’re not going to be able to create something great. You may be passionate about what you do but are you passionate about the people you do it for. Most people just want to grow a business and make money, but you need to know what your endgame is. Why are you building a business in the first place? If you don’t understand marketing, you are not playing the game, business is playing you. You are rewarded in your business life for the value you create for others. If you’re not focused on that and instead focused on making money, you probably never will. It takes the same level of effort to build a business that is a systemless mess with no value as it does to build something worth a small fortune. You’re the one who chose your business and you should use it facilitate what you want to achieve in your life.   Traditional vs Non-Traditional It’s not necessary to go through the arduous traditional ways of growing a business. There are many different and creative ways to accomplish the same goals faster or cheaper. Most businesses spend money on advertising and ignore their referral business, but that’s going about trust completely backwards. You must test your marketing assumptions. One small variable can be responsible for 2x-4x the results. There are 50 impact points in your business that you don’t even know about and they all have variability. A 10% increase in 20 to 30 small points in your business can lead to many hundreds of percent increase in profit. Never launch something in your company and give it to everybody, that’s a good way to blow it up. Everyone could double their business right now by doing it better. Different articulations and ways of expressing yourself can make a major difference. Your headlines should convey the most self serving benefit that the other side can expect to receive when they take the next step. You don’t have to recreate the wheel, you can learn, adopt, and borrow from other methods that have worked before.   Education Marketing Give your customer the understanding to appreciate the value of what you are creating for them. Most people don’t understand that human beings need to understand why you’re better. “The reason why…” can be your force multiplier. The things you do may be the same as everyone else, but if you tell the story and no one else does you will have a preemptive story in your market. Masterful marketing is more science than talent. You have to measure the lifetime value of different types of clients and leads. The way to get better answers is to learn how to ask better questions.   The Power Team The first thing you have to understand is that no one is great at everything and you need to figure out what someone’s strengths and motivations are. Your team looks to you for their security, fulfillment, and acknowledgement. If you don’t feed and nourish that you are doing a disservice to them and constraining your own growth. Your team has to see that you are committed to their best interest. Train your team in more than just your systems, train them on trust building, communication, and collaboration. You have to be able to acknowledge and appreciate other people’s different points of view. 95% of small and medium businesses never reach their goals because they don’t have goals, they have vague hopes and dreams. A business not examined constantly is a business not worth owning. Your team can produce more multiplied profit for your business but not if they don’t understand what performance metrics look like what to strive for. Interview your best employees on how they do what they do, it can be quite profound for the employee at the same time because they often don’t know exactly how they do it.

Attract Convert Deliver Scale with Jay Abraham. Listen to the legendary Jay Abraham reveal the reasons you’re always in the business of selling and why learning is meaningless without taking action. Finally, discover what Jay Abraham would do if he were starting over today and had to grow a business ASAP and what the three most important skills you have in your arsenal are.   Key Lessons Learned: Business Growth Everything you do in marketing should be a profit center. Everyone on your team is in sales because you are always selling your company’s unique position in the market, you’re in the job of selling the vision of the business to each other, and you’re selling the quality of the opportunity you are offering if you’re trying to hire them. Don’t be the smartest person in the room. Don’t delude yourself into believing you have mastered anything more than the outer periphery of all that’s possible. The greatest tragedy of expertise is that the people that need it the most discount it the most. You can’t grow at the pace that is possible on your own. You need to have collaborative thinking partners to help you reach your potential. Learning without doing is like being in the stands watching the game instead of playing it. You have to take what you learn and execute. It’s yours to lose. Showing up is not the commitment, it’s merely the preparation. You need to be masterful at quantified, direct response marketing. Most business owners are two dimensional, part of being preeminent is knowing that you will have and planning for a higher quality of client and you will be their trusted advisor for life. You have to be strategic, not tactical.   Links To Resources Mentioned Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Discover the secrets behind becoming a master problem solver like Jay Abraham and leveraging the invisible resources that are all around you. Jay Abraham joins Mike Agugliaro in a special VIP session to reveal the keys to multiplying your business, generating wealth that lasts, and how to make a real change in the world around you.   Key Lessons Learned: Solving Problems Like Jay Abraham Your revenue system has around 50 impact points that could probably be made 10%-20% more effective, the cumulative effect could lead to many hundreds of percent increase in your profit. If you are going to run a business, you have to decide ahead of time what that means. Most people are decently paid employees of a job they happen to own but that leaves them without an asset. You want to have an enterprise that will work harder for you than you do for it. You have to control your situation or your situation controls you. For a business to work for you it needs a few components. It needs sustainable marketing that creates different factors: continually predictable and profitable income, a system that creates sustainable future income, the ability to identify opportunistic income, and the pride of knowing that you are helping people improve their lives. Most people are not trained in marketing and how to make sure the offer is focused on the optimal benefit to the consumer. Most spend money on advertising that isn’t forged to understand the psychology or needs of the market. You have to go many stages to go from protective curiosity to open checkbook with that kind of traffic. Referral business will pay more, pay on time, and often refer others, and they do it for free. There are nine drivers of business that produce exponential results. If you change your marketing, your strategy, or your ideology, you will change your result. Wherever there is variation instead of a system, you will have slippage. Your business should access the market from as many vantage points as possible. The military has a concept called a force multiplier, where each element has a compounding effect on the others. What is it in your business or personal life that you know you need to fix, but haven’t? Your issue has to be powerful enough to make people take action to solve their pain. Business is really simple, it’s about providing greater advantage, value, or contribution to the market than your competitor and taking as much risk out of the transaction as possible. There are three categories of clients that you serve, the first category are those who pay you, the second are the people you pay, and the third are the vendors you work with. You don’t have to master particular marketing strategies, but you have to at least make sure you aren’t illiterate in them. It’s very rare that your first attempt at a marketing piece will be the best one that your market will respond to. You have to create variations and test to see what works. One tiny change could mean the difference of 2-4x times the results. If you have a business that is underperforming, the first thing you have to do is know that it’s underperforming and you can’t know that unless you know how much more is possible. You can’t optimize without some knowledge of the options and opportunities that are available. 90% of entrepreneurs only utilize 20% of the realistic capability of what their team is possible of, because they don’t train them to reach their highest level. Higher the best and cry only once, pay them what they are worth. Because if you hire the worst you are going to cry everytime. If you can’t afford to hire the best find the most trainable and invest in them, then pay them what they are worth as they develop. Don’t exploit them. Be on a mission, create a movement, and live both of them.   Wealth Strategies You can’t make the world better unless you have enough resources. Greatness is a function of more than being a good entrepreneur, or father, or spouse, or leader. You have to be a good contributor to your environment and making the world better than when you arrived. The smartest wealth builders move slow so they can go faster when things are in place. One such strategy is to take what you’ve done, codify it, and find another business you can apply the same principles to. Look at things that occur before, during, and after your customers use your services and either own or start those because they are already highly aligned. Your role is to be the strategist and set the stage for your business using foresight, insight, and hindsight. If you’re trying to build wealth, aiming for the 10x moonshot is not what Jay recommends. You need to look at options that are sustainable, semi or pure passive income with appreciation that you can’t screw up. Giving yourself flexibility and options is only possible if you have vehicles that work for you. Wealth is probably not going to come from something high tech that you don’t understand. It will probably be pretty boring but will helped by new technology rather than replaced. If you’re going to buy a property, don’t buy on price. Buy on sustainability, the probability of the neighbourhood staying constant, and buy the least expensive home in the most expensive neighbourhood. Invest with a portfolio mindset and hedge your bets. Never start off with something highly speculative with a low probability of success. Look for endurability. Take assets and turn them into opportunities. Some of the most valuable assets you have are intangible. You have access to infinite capital almost at will if you understand it properly. It’s not about the money, it’s about what you want to do with the money. Your problem is always going to be the solution to someone else’s bigger problem that they don’t even know they have. There is always a way to leverage other people’s resources and assets. There are streams of wealth everywhere if you have the eyes to see them. Almost anything you want that you don’t think you can afford, you can acquire if you can prove results by converting them to a share of profits or savings, or if you can metric it and analyze its annual yield, you can get an investor.   Links To Resources Mentioned Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Learn about the three primary components of growing a business and how you can use them to explode your service business. Discover the real reason you are in business and why you are thinking about sales all wrong. Find out what it means to really lead from the front, and how get your team on board with your vision for the future.   Key Lessons Learned: Managing Risk Ask yourself what could go wrong. It’s possible for your creative idea to cost you a million dollars if you don’t think about the risks involved. You have to do your due diligence with everything you try in your business. The bigger you get, the more you have to lose. If you’re going to be a coach in this world, make sure you have the success and the scars to share, then take on the ethical responsibility and know that you are playing with someone’s life. Business and life is not easy, it takes honest work and plenty of effort to achieve anything worthwhile. Growing a Business There are three components to growing a business: marketing, sales, and leadership. Every business is in the business of marketing. You should understand the difference between the psychology of marketing and persuasion. Marketing is different for each business, just because it worked for one does not mean it will work for your business. Diversify your marketing and don’t rely on one platform for everything. Make a list of all the marketing vehicles you could consider. If you don’t have a list, you are just going to be sold by what other people have. Evaluate your list, pick what might work for you but choose based off of ROI and test out the results. Avoid long term contracts. When measuring ROI you have to measure results at the beginning of the process, not at the end. You have to come at sales from a serving perspective first. If you’re amazing, people buy amazing. The greatest sales people in the world don’t have to convince anyone of anything. Be relentless in trying to achieve better results for your business and your customers. You have to lead your people. Are you leading by example or are you leading by force? You must always look for the skill sets you don’t have now that will grow your business to the next level. Every $5 million there is another level of understanding and evolution. Your team should be growing your business with you. How can you implement new levels of achievement with a team that isn’t evolving? Your business will always lower to the lowest level of mindset in your business. Mindset Master something at a level that you can understand. Find someone that is willing to teach and who you are willing to learn from. If you don’t reflect on your life, you will end up living through the same cycles of success and failure over and over again. The only difference between confrontation and conversation is the emotion you attach to it. The results you have are the results you deserve. If you don’t evolve as a person, how can you expect to become successful as a person? Your belief system is either holding you back or pushing you forward. Ask questions when you’re learning new things and try to get to the why and the how of what you’re hearing. Links To Resources Mentioned servicebusinessedge.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Get the strategies and motivation to crush your goals this year. Learn to lead an unstoppable team and make more money than ever... with less stress and more free time. Discover the secrets behind building a roadmap for each area of your business that drives results in your service business.   Key Lessons Learned: Service Business Do your due diligence, every state has different rules about what you can and can’t do in a service business. Don’t do something that will put your business at risk. Taking action is the key, knowledge on its own is useless, applied knowledge is how you move the needle. Whenever you learn something think about it in the context of three things: what you will start doing, stop doing, and keep doing. Mindset Your mindset has to be in the game all the time if you are going to grow the business you want, it’s not something you can compromise on. If you’re not engaged, you should consider doing something else. Plan your day the day before. If you are not prepared, you have already failed. Clarity on your targets and goals is very important. Does your team understand why the target is what it is and how to get to it? If there is clarity in the number, it’s usually attainable. How clear is your team on your vision for where you want your service business to go? Your employees should understand the expectations of them and their role in the company, they should also understand your role in supporting them. Are your vendors aligned with your vision for the business. Alignment with your employees, vendors, and family makes everything easier. Are you building targets that will help you get to your focus target? Track your important metrics so you know whether you are winning or behind your target. Being a world class service business is how you set yourself apart from other businesses and avoid the race to the bottom. Don’t just watch what your competitors are doing, study it. Studying allows you to be tactical instead of reactive. Serve people rather than selling them. Be in the relationship business instead of the transaction business. If you approach selling from a serving perspective, you will do right by your customer and avoid compromising your integrity. Every service business owner should have 6-9 goals that they want to accomplish in the next 90 days. When you put in the effort to accomplish a task reward yourself. Consider the return on investment and return on time when you complete each task so you understand how much you are accomplishing. The 90 day roadmap will highlight the most important things you need to do in your business, prioritized by importance. Delegation Don’t do mule’s work when you should be doing warrior’s work. There are a number of third party companies that can take all the business activities off your hands that you don’t do well. When you do everything it takes away your ability to focus on big picture activities. Recruiting Building a powerful culture is a great platform for easy recruiting. Culture comes from treating people with respect and core values. Your employees will be your best advocate. Build your recruiting roadmap and incorporate it into everything you do. Marketing Without marketing, you have noone to sell to. Your sales department has to be engaged at a level that makes sense for your business, don’t promise more than your business can deliver. Use tools and mentors that will allow you to grow to the next level. Marketing is the keystone to your growth roadmap. Profit Build your profit into everything you do. When you’re small, profit is easily attainable. When you start growing, you have to begin measuring everything in order to maintain profitability. The average company in this industry has a profit margin of 3-5% which is pretty low. It takes a lot more effort to generate revenue with a time and material model as opposed to a flat rate. Measure constantly so you understand where you stand against your budget. Measure opportunity, how many times you made a sell, and the value of that success. Outbound Most businesses reach out to their existing customers but they don’t do it often enough or consistent enough. Someone in your company should be calling the customers that end up saying no, and it has to be consistent. Outbounding is also a chance to evaluate the performance of the salesperson and ask for reviews. Outbound has the ability to fill your schedule during the downtimes, educate your customers about your other services. Dedicate certain times of the week to outbound calls even if you’re a small team. Links To Resources Mentioned servicebusinessedge.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Find out how to use a strategy called "heat-mapping" to squeeze more leads from your website traffic (no one is doing this but you'll hear from someone who has perfected it!) Hear the top tips and tricks to convert more of your site traffic into paying customers - you'll be able to IMMEDIATELY implement these to get more customers right away. PLUS... the latest strategies, tactics and cutting-edge info about mobile-friendly sites, site speed and more. Master the low-hanging fruit that is easy to fix but is costing you business.   Key Lessons Learned: Website Strategy People think websites are one and done jobs, but they are an ongoing optimization process. Websites are an investment, it drives a lot of your business today. It’s your digital storefront and it’s often someone’s first impression of your business. A website is one of the best marketing tools for your business that you can have. Pick the top one to three objectives you want your website strategy to serve and then look through your home page and eliminate 50% of the content on there that doesn’t accomplish those objectives. If you give someone too many options, they often end up making no decision at all. The first question you have to answer is “who is your customer?”, without knowing that you can’t design a proper website strategy. The next question is “what is the outcome you desire?” The outcome may not be the same as the first action the user takes. The first action step may be to consume content or download a lead magnet. Split testing is crucial to understand what is actually working with your website strategy. There is never one perfect solution for everyone so you have to test your assumptions. Heat mapping your website’s pages is a great way to get insights into what your website users are looking at. Don’t make your visitors work for what they want to use your website for. Analytics are vital, you need to understand what is working and what doesn’t. Outsource this to the pros. A poor website isn’t just the loss of the price of the site, it could also be losing you hundreds of thousands of dollars in potential revenue. Make your phone number big and visible, and make sure your visitors know that you’re open and ready for business. Every click you make a user go through to get something in return will lower your conversion rate, make the process and quick and easy as you can. There is a difference between the brand and the voice of the brand, make sure your voice is trustworthy and likable. Stack the examples of your credibility. Social media links on your website may actually just be a distraction and a lot of the time, they won’t convert. Links To Resources Mentioned https://www.seequs.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Discover the proven strategy to generate more sales from your customers - without discounting or coupons. Discover creative advertising strategies that really set your business apart from competitors (hint: they leverage the way your customers think about promotions) Motivate your customers to purchase today - put a stop to objections like "I'll have to think about it" and increase your close percentages... and do it WITHOUT dropping prices or offering discounts (plus this is something your sales team can really get behind)   Key Lessons Learned: Sales Strategies Do your due diligence, every state has different rules about what you can and can’t do in business. Don’t do something that will put your business at risk. You have to have your systems in place. If you don’t look good, smell good, and act right, all the sales strategies in the world won’t matter. Increasing perceived value is one of the most impactful things you can do, it enables you to charge more for your products and services. You need to use yard signs, they are essentially mini billboards that go on your customers lawn. Offering incentives is a great way to avoid negotiating your fees. It can also be used to upsell customers who are hovering around the middle offering. Having a compelling incentive program is an excellent way to fill the lulls in your work schedule. People buy because of a why, buy we also have to sell from our why. If you’re suffering in your business, it’s because a lack of knowledge and education. You need to start learning about marketing and business. Incentive Programs Incentive programs in a marketing world creates emotional movement. The sales process is all about helping lead someone to make the best decision for themselves and their family. Sales is not about you. Creating value for the consumer is the heart of an incentive program. Cruising is the most popular vacation type in the world and the typical cruising customer also happens to be the ideal client for most service businesses. The cruise industry has a tremendous cost of acquisition, by leveraging that you can get these cruise vouchers from anywhere from $99 to $199. The perceived value of a cruise voucher is huge, especially compared to a straight discount. The most important thing to a person is a day off, the second most important is what they do on their day off. You have to answer the how and the why or else your customers will automatically say no, even if it’s a great offer. It will just seem too good to be true. Cruise vouchers are also great for sales contests and motivating your sales team. You can even get your vendors to buy you cruise vouchers by convincing them it will help you sell more of their products. Membership Programs Everyone should have a membership program, no matter what services you offer. It’s not about making money off the membership, it’s about creating value. Incentives are a great way to close more memberships. Technical support is one of the easiest services to offer to make memberships more enticing. Lead Generation Leveraging a vacation incentive to generate leads can be one of the most powerful things you do to increase sales. The perceived value of the cruise voucher is the game changer. Links To Resources Mentioned https://www.increaseoursales.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro reveals the secret 3+3+3 formula for success in your service business. Discover the secrets behind growing a $30+ million company while transforming your life while harnessing your personal power within. Key Lessons Learned: Service Business Success Secrets Habits don’t have to take months to form, you can create new habits almost immediately with the right mindset. There are three key strategies from making money, saving money, and keeping money. Many people commit to two of these but leave out the last one. If you want to make money and save money, you better learn how to keep it too! The problem with service business owners today is their lack of ability to focus and be present for an hour to learn something new and execute on it. Many service business owners were brave when they started but they are no longer brave today. We have forgotten how strong we are. What does the bigger you look like? The number one investment you can make is in yourself. Invest with someone that will tell you the hard truth. There are no excuses if you are willing to take action. If you don’t take massive action you will stay where you are. Failure is predicting a future that never happened, don’t let failure hold you back. Your time on earth will end at some point no matter what, whether or not you stand still or try something new. You can make more money and work less, with less headache, you just have to figure it out. Get passionate to solve your problem. You need the right person, the right system, and the right process if you want to succeed. Who is your avatar and how do you get more of them? Do you have systems in place for the before, during, and after units of your business? Systems equate to profitability. Manage, Monetize, and Diversify. Monetization is putting your money in the right place to deliver the maximum return in the shortest period of time. Everything you do has an ROI, figure it out. Diversify your income streams and your opportunities. Focusing is how you make money, diversification is how you keep it. A culture mindset shift from the employees to the owner is the number one game changer. It’s not about what you say, it’s more about what you show. Inbound Leads Inbound is all about WOW service is what you say, how you say it, and what it means. Your words are magic and what you say counts. People are used to hearing scripted responses, talk to them as a real human being instead of a robot. Say your words with passion, purpose, and power. That’s how you create magnetism that will draw people in. It’s not about booking a call, it’s about starting a relationship. What would you do if the next call to your business was worth a million dollars? Credibility Credibility is all about why us, what we do, how we do it. Your products and services are not what you do, how you treat people and serve others is what you do. Additional Opportunity Plant the seed for the future and continuing the relationship. Talk about the 1+1 model. What does your customer need right now and what should they think about. If you can turn every call into a 1+1 conversation, your business will explode. Everyone loves a free gift. Coupons create cross pollination for your other services. Customer Service Set the stage, frame the outcome, and then create the outcome. Tell them where you are going to go today and how you are going to solve the problem. Don’t stop creating a rapport until you create a connection with your customer. Your customer should feel like you are sending a knight in shining armor to your house. What you say and how you say it should be different depending on the person, a script can’t cover it. Customer Experience Packet The customer packet is information and literature that helps the customer make better decisions. It’s like the wedding gifts for your new relationship. It builds rapport, reinforces the relationship and magnetizes you to the customers, and has value. No one throws value away. Would you spend $5 to secure $50,000? Of course you would. Give value to your customer and you won’t be selling them on your services, the value you provide will sell you. Follow Up Check in on the delivery. This can be automated or manual. Reinforce the buying decision. Let them know why they chose your service business. Reframe future ongoing business. You have a relationship, reframe it for the future. Testimonials Once you blow them away with great service, ask the customer for a testimonial. Referrals are all about who they know, what they need, and win, win, win. Power, Theme, Leadership Some people are just lacking a little bit of power. Power gives you endurance and allows you to push longer and harder than everyone else. People buy from people with power. Power attracts power. What is your personal theme that you are going to live with this year? Your theme should be everywhere, when you live and breathe your mantra, your life will change. Your theme is your mission. Without expansion you can’t grow your service business. You’re exactly where you are with the skill sets that you have. You have to live on purpose. Links To Resources Mentioned http://www.servicebusinessedge.com http://www.ceowarrior.com 844-273-BOOM (2666) Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro shares the Breakthrough Thinking Model that will help you make sure that you end 2018 strong and start off 2019 with power and focus. Learn how the changing seasons don’t have to affect your service business the some guru’s say and how you can engineer your business for powerful growth all year long. Key Lessons Learned: The End of the Year People often want to start off the new year moving really fast. They want to sprint towards their goals and drive hard but the end of the year holidays tend to slow people down. The season changes into winter and we start to get into hibernation mode. This can be a double hit to our businesses. You have time before the end of the year to course correct and prevent yourself from falling into the gap. You have to have a sense of teaching with your team. Education applied equals power, if you can educate your team and help them apply the knowledge you will get results. The decline begins right after the summer season. A lot of gurus say that once September arrives you’ve entered shoulder season but we have to ask ourselves if that’s actually true. We have to clear the belief and programming that these drops are unavoidable, that some seasons are just worse than others. Don’t “fall” into winter waiting to “spring” into summer. Start making changes now instead of waiting for New Years. The only real competition you have is with yourself. Taking Breakthrough Action To take action, you first have to understand what’s happening within your ecosystem. Once you understand the situation, you can take control of the situation. Once you choose to create your own economy, everything changes. I lot of people get trapped in the idea of “this is what I do” instead of thinking “this is one of the things I do.” A SuperTech with skill in more than one trade is not controlled by the season, they just switch the work they do depending on the time of year. What are you going to start doing today? Planning, thinking different, higher level education are all important. If you don’t have the education on how to grow, you can’t really be surprised that you are not where you want to be. What do you have to stop doing? Procrastination, complaining, hanging around weak people, a lot of what you are capable of is determined by your peer group. Your stop list is your most powerful list. What are you going to keep doing? Working hard, skilled work, being friendly, what are the most important things you already do that you will double down on. If you start eating a salad everyday, you will probably feel better, but not if you’re eating terrible food the rest of the time. You have to stop the bad habits to let the good ones shine. What is the breakthrough in what you just learned? A breakthrough is a personal evolution where you take ownership of the concept and it shapes your thinking from then on. Links To Resources Mentioned Outwitting the Devil by Napoleon Hill Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro and Stephanie discuss the four pillars of success when it comes to inventory management and breakdown a number of strategies you can use to manage your inventory so you can keep growing your business. Learn about product standardization, vendor consolidation, order frequency, replenishing, and improving productivity overall. Main Questions Asked: What are some of the biggest problems contractors deal with when it comes to material? What is the first conversation you have with potential partners? What does vendor consolidation mean? How does the inventory management process work? Key Lessons Learned: Inventory Management When you deliver amazing value, and a really great product, and you get it done in a reasonable time, what pops out is profit. When you deal with any inventory, there is always going to be a problem. Unaccounted inventory is a major issue along with dead inventory and forecasting what you need to bring in. Unaccounted inventory may also be a nice way of saying theft. As contractors, we are focused on the money side and generating revenue, but material can be like a hole in your bucket. Every aspect of your supply chain comes with a price. Systems create profit. If you want to keep generating profit, you must have a system to manage your material and partner with the right companies. A BMI system requires a minimum amount of space and a dedicated employee, but it also has to make sense. For Barnett, the threshold is somewhere around $600,000 in in Barnett sales before they will consider moving forward. Everytime you place an order, it costs your business around $100. Reducing the numbers of PO’s that get cut over the day by dealing with a smaller number of vendors can streamline your costs considerably. It’s very hard to grow a large profitable company without managing the growth of your inventory. Working with a local supply house will probably not help your business grow past them. There are three categories of solution for inventory management from Barnett: Organizing, Managing, and Replenishing. If you feel overwhelmed by your inventory, just commit to doing one thing a little bit better, and then build off of that. Partnerships Vendors have to make decisions with who to work with everyday. You can learn a lot from your vendor partners from listening to them when they are talking about their own distribution and supply chain issues. Do yourself a favour and partner with a company that cares about the growth of your business and isn’t just interested in your next order. Being partnered with the right company can give you a major edge over your competitors by sharing with you whenever new items come in that you can take to the market. Barnett customizes their supply chain solutions to the businesses that they partner with. A partner success team can be a major asset in building a mutually beneficial relationship. You need to have a plan for selling and processes in place before you can work well with a partner like Barnett. Mindset Small thinking gets small results. Never say no, say how. Where are you today and where do you want to go? You need to come up with a roadmap and reverse engineer how to get there. Money may not be everything, but money changes the planet. Learning curves are for when you are doing it alone. Be big, be brave, be bold. Links To Resources Mentioned 856-513-5210 stephanie.streck@ebarnett.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Learn how to recruit like a master. Discover recruiting strategies you can use to find productive new employees from day 1, onboard new employees with automated processes that gets them on the job on day one! See how you can understand if employees are performing and if they need improvement while keeping everyone productive. Learn how developing your staff improves employee morale, increases retention and produces productive teams and more.   Key Lessons Learned: Recruiting The Best People The right person, doing the right things, in the right place, with the right culture and the right systems makes it easy to run a growing business. You are either training your employees and your customers, or they are training you. It’s easy to find great people, it takes energy and effort to maintain great people. If you keep hiring great people and they keep leaving, hiring isn’t your problem. You have to solve the problem first. The first step to solving anything is clarity. Do your employees feel driven to succeed like you do? To have the company you want, you have to use the tools and strategies that the greatest companies use. How much does it cost you to have bad employees? Bad hires happen from bad processes and bad systems. A lot of times your employees fail you because you allow it to happen. What are you going to start doing, stop doing, and keep doing? Recruiting and hiring is a function of one thing, marketing. It’s about becoming magnetic to the right people. Similar to customers, you have to identify your employee avatar and know exactly who they are. Know how to talk to them and know how to deliver. Growth opportunity is the number one recruiting strategies. The little things like paid birthdays and tool allowances are more effective than 401k’s at this point. By 2020, 75% of the industry will be Millennials. They expect constant information and constant contact as well as feedback. The number one reason people leave their company in the industry is they don’t feel like they don’t have a voice in that company. Add what’s important to the job seekers you want to attract and add it to your job posting. Figure out what makes you unique and communicate that. Your copy for your job posting should be written by a copywriter, it should use emotional language that moves people closer to you. Survey your culture for information that you can leverage for recruiting. A vision for the future is the number one magnet for attracting people to your business. Strong leaders are who people want to work for. Residual income programs are one of the best ways to retain excellent people. BirdDogHR BirdDog is a multilevel resource that is easily adjusted and configurable to attract the right people. If you fish with the right bait, you will catch the right fish. BirdDog will work anywhere that someone can access their smartphone. It better be easy to apply, because people are applying to 10 job posts at a time. You should always be recruiting, you can’t be held hostage by underperformers. When you recruit all the time, you start to build a hot list of people who are ready to make the switch as soon as the opportunity comes up. Stay in front of prospective employees and stay on top of their mind, the time may not be right now but in six months to a year the timing may be perfect. The person who serves great employees the best becomes the magnet. Work your referral network, let people know you’re hiring. Links To Resources Mentioned birddoghr.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Learn how to harness the cutting edge marketing strategy that is changing the game for service businesses. Learn how to get more sales, more money per sale, and more repeated sales - discover how to harness the latest trend to generate WAY more sales (and all kinds of other benefits, too). Get the industry insider's information that NO ONE ELSE is sharing, and get in on the bottom floor (because this trend is growing fast and will continue to grow).   Key Lessons Learned: CallCap Voice Broadcasting CallCap Voice broadcasting is a prerecorded message that gets sent out to phone numbers at scale. You can reach thousands of people in a small amount of time. It’s very cheap when compared to direct mail and other outreach methods. Common uses include maintenance reminders, new product announcements, and membership expirations. You can also create something that reinforces your company’s culture every single week. The response rate is typically very high. If you’re bad at planning for you business, you’re probably going to be bad with voice broadcasting. Build it once and then automate the process. Let your agents know when you are doing a voice broadcast so they know how to handle the call. Leak them out on a schedule that allows you to fill the gaps in your schedule. Don’t try to hide the fact that it’s a recorded message. Don’t stop broadcasting if you have a couple people complain, there are always some complaints. Send them a fruit basket and if they want to unsubscribe, let them. If you have an customer list, and you’re not outbound broadcasting, you are wasting your time. Follow Up Surveys If you want to control what’s happening before it becomes a problem, the automated survey is the key. As soon as you close a job, send out the survey and get your feedback right there and then. People are not afraid to give an automated survey an honest response. Leave a phone number so your customer has the opportunity to call you and leave their feedback directly if they want to. Exceeding expectations is a process, you have to measure your feedback in order to know how to get better. Text Messaging Text messaging has a 98% read rate and are opened in the first three seconds received. It has a 19% click through rate and the highest rate of customer satisfaction. Informative videos are a good content option for text broadcasts. You can also send out appointment reminders and notifications without requiring an opt in from the customer. Do you due diligence on this but informational info that doesn’t have a sale message in it don’t need opt ins as well. Text messages after a job is done are a great way to generate reviews online. The sky's the limit, get creative with text broadcasts and nurture the customer lifecycle. Generating opt ins can be done by offering a coupon on your website, integrating it with your social media, putting it on your printed materials, and training your team to ask for permission. You need to be passionate when it comes to developing a list of opt ins. Set expectations at the beginning and let the customer know how many messages you are going to send, don’t spam people. Short codes are not necessary for most service businesses, a local number is probably a much better option. Send valuable information four times before you ask for the sale. You will be known as a resource for information instead of spammy sales messages. Education creates awareness, awareness creates buying habits. The more touch points you have with your customers, the better. Frequency and follow up are how you win the game. Analysis Even the best agent can lose a call. CallCap has a team of analysts that listen to every call within 15 minutes and will help you save some of those lost opportunities. Think of it like insurance against losing calls and potential revenue for your business. If you listen to the calls that you lost, that’s when you will learn what you need to work on. Links To Resources Mentioned Retailmenot.com Callcap.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Brian Kaskavalciyan joins Mike Agugliaro to talk about maximizing your profits in your service business using direct marketing. Find out how to keep your customers happy, get them to buy more often, increase the dollar value of every sale, and double your income in record time. Key Lessons Learned: Direct Marketing The service business is relatively simple to market, the customer has a problem now and they need a solution now. Marketing your business is essentially about creating customers, keeping customers, and multiplying customers. To be an effective marketer of plumbing/HVAC solutions you need to be where your customers are looking for a solution, provide them a customer experience that they will love, and do everything you can to nurture and protect that customer. Your competition wants your customers, which is why you have to protect them fiercely. There are four ways to increase your sales and profits: get new customers, increase the average transaction value of each sale, get your customers to buy more often, and increase the average buying lifetime value of a customer. Acquiring customers is the most expensive and risky way to grow your business. Most businesses are obsessed with getting new customers, but without a system to protect those customers, they could leave your business like a hole in a leaky bucket. What is the Lifetime Profit Value of your average customer? The more money you get out of a customer, the more money you can spend to acquire a customer. If you don’t commit to creating long term relationships with your customers, you are throwing away your potential profits. One of the best things you can do as a business owner is shop your own business from the perspective of a customer. Walt Disney’s Law of Unlimited Abundance: “Do what you do so well, that when people see you do it, they want to see you do it again, and will bring others to see you do it.” Upsells, cross-sells, price strategies, and adding value are ways you can increase your average sale. Many companies are afraid to charge the right price in order to earn the right profit. You should be earning a minimum of 10%-15% profit in your business. Who do you have to become in order to earn the right to premium pricing? Educate the customer about the other services you offer, every time you get the customer to return it increases the likelihood of them returning again and again. Getting that second sale is crucial. You must always be reminding your customers who you are, all the solutions you provide, the benefits of working with you, and how to get a hold of you. Consistency is key. Physical newsletters are extremely powerful for staying in touch and on top of mind. Make sure your newsletter doesn’t have an agenda behind it. Take a multichannel approach to direct marketing. You can’t rely on just one channel. There is a fine line between staying in touch and making people mad, you should be trying to engage them and creating a two way conversation. You have to evaluate the return on investment on each of your direct marketing methods. With knowing the ROI, how can you course correct? If your sending your customers gifts, are you giving them what they want or is it something generic. Direct mail is still one of the best direct marketing methods you can use to grow your business. Links To Resources Mentioned www.g4mg.com/warrior 305-856-8788 Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

There is a crucial skill that every service business owner should have… but very few actually have this skill and are using it. Problem is, you NEED this skill because you’re called upon every day to use it. Mastering this skill will elevate your business; not mastering it will mean stress and frustration. Key Lessons Learned: Decision Making Process Everybody has a decision making process that they do but don’t understand. You definitely have a process, but nearly no one has it written down. A process has to have a sequence of things that you go through, criteria you use to evaluate different courses of action. For business decisions, you first need to consider the Return on Investment, Return on Time, and Return on Life. There are more things to think about, but if you skip those first three you could get into big trouble. If you can’t find good employees, it’s not because they are no good employees, it’s because you suck at finding them. You probably lack a defined decision making process that you need to find and hire the right people. The fourth criteria is how will the decision serve your employees? The fifth criteria is will this decision serve your clients? The last two criteria can help you check off the first three and will let you know if you’re on the right track to the best decision. The final piece of the puzzle is the sanity check, if the sanity check says no, the decision has to be a no. If you can check off all the boxes, the decision is simple and easy. You must have a written process for how you make decisions in your business. Your customers also have a decision making process and you can actually share your process in order to help them out. Links To Resources Mentioned http://www.servicebusinessedge.com http://www.ceowarrior.com 844-273-BOOM (2666) Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

When my service business started to grow, I thought “this is it: I’m going to make good money from here on out.” Then something happened: I made some money and then hit a plateau. Then I made more money and hit another plateau. I learned that business growth isn’t a straight line. But what else I learned shocked me... Key Lessons Learned: Business Growth We start out with the delusion that the knowledge and skills we have today will be what we need to grow and scale our business tomorrow. Most people start out with the goal of a million dollars in business revenue, thinking that at that point the business will be able to keep it up and they can take a 10% salary. A million dollars is a mental milestone, it can take some people 1 year and others up to 20 years. To get from 1 million to 5 million in revenue, a lot of the things you do today will not be acceptable in the future and you may not make it. Chaos in your business will pull you down, a lack of processes, software, or culture will hold your business growth back. Some businesses get to 5 million in revenue in 2 years or less because they take advantage of adding additional lines to their services, but if they don’t get the foundational business aspects correct before getting there, they are going to run into big problems. Most people can not grow past two levels without expanding their skills. The skill set you have today can not be the skill set you have at the next level, otherwise you will flushing through people constantly and testing your business culture everyday. You have to know what you need before you need it. Hire people for what you are going to need before you are late and absolutely require it. Everyone wants to have an empire, they just may not believe they can achieve one. If you are experiencing chaos in your business at any level, know that it’s unnecessary. Chaos is a just lack of knowledge. Knowledge is not power, applied knowledge is power. Look into the future and ask yourself where you want to be in two years. Reverse engineer how to get there and then do the work to achieve that business growth. Are you growing for what you want or for what you need? Links To Resources Mentioned http://www.servicebusinessedge.com http://www.ceowarrior.com 844-273-BOOM (2666) Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro breaks down what you need to be thinking about now in order to succeed in the future. Find out what you can do to make sure that a powerful fall filled with strong growth for your business follows and explosive summer, instead of suffering from the cold weather downturn that afflicts most service businesses. Key Lessons Learned: Preparing For The Future Summer and Fall are neither good or bad for a service business, they are just different. You have to prepare for the seasons before they arrive, not when they arrive. The seasons are not about the temperature going up or down, it’s the emotional state of your customers that go up or down. In the summer, people are happy and spending freely. In the fall, it gets darker earlier and people start hunkering down. If you fail to plan, you plan to fail. Start planning for what you are going to talk about to your customers and when, in July, not in September. You have to prepare people’s minds to not stop spending, but to instead spend money on problems they didn’t know they needed to fix. There is a five step process to get your service business ready for the transition to fall: Plan, Pre-schedule, Educate, Motivate, and Evaluate. You can pre-sell, go after clients that didn’t buy over the summer and schedule them for September instead, and educate the client on things they should think about. Motivate your clients to get the job done in the future and evaluate your plan and course correct if necessary. Prepare your PPC, press releases, outbound, and email for the future seasons, not just the next couple of weeks. Links To Resources Mentioned http://www.servicebusinessedge.com http://www.ceowarrior.com 844-273-BOOM (2666) Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes

Mike Agugliaro talks about the number one issue robbing you of your time and how to get that time back. He also breaks down the tools you need to understand time management and the keys to execution. Key Lessons Learned: Time Management A lot of people are just winging their life and their business today. Not having an agenda for your tasks or your life will lead you to miss certain things, some of which could be very important. What can you knock out now to free up time tomorrow? You need some breathing room in your agenda, some time set aside for reflection and further planning as well as taking advantage of opportunities that come up. Fancy notebooks and calendars are not always the answer for time management, sometimes what you need is a basic legal pad. The medium doesn’t matter, as long as it works for you. Reward yourself for accomplishing tasks and create momentum to keep progressing forward. Whenever you complete something, reevaluate your list and ask if the next item is the most important thing on the list. When you start with a list, you start with a plan. Rewriting your list is essentially course correcting. The list you use today does not have to be the list you use forever. You can always use a new system in the future when it makes sense. Don’t force the method, try it on and see how it works. When you evolve, your systems evolve. Simplicity and Execution Talk about things in a way that doesn’t exaggerate, inflate, or over communicate. We waste a lot of time by not blocking things that don’t move the needle. We overcomplicate our lives, you don’t need the next perfect app to make progress. We tend to feel like there is always something better, so we never master what we have. Just pick something and work with it as long as it brings you results. Stretching without the ability to self coach is a real problem. Ask yourself each day “what went really well today?”,”what didn’t go as planned?”,and ”what will I do different tomorrow?”. Seek answers yourself first and when you need help, ask for it. Never stop executing and making progress. Links To Resources Mentioned http://www.servicebusinessedge.com http://www.ceowarrior.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro talks about the key secrets behind recruiting the best talent in the world for your business. Learn how to transform your business by adjusting your mindset, increasing the stakes on yourself, and being absolutely relentless. Key Lessons Learned: Learning New Things Like how an artist needs to find their way through things, some entrepreneurs are afraid of learning. Failure isn’t as big a fear as the uncertainty of learning something new. Video is huge right now, but why don’t more business owners start using it to their advantage? If Mike was too afraid to speak his message when he got started, he would never have had the opportunity to grow. Recruiting How often should you recruit? If your answer is always, what does always look like? Weak owner, weak recruiting. Do your employees trust your commitment to delivery? Rule number one is people want to work with and for strong people. Business owners are more worried about the boat they are going to buy than the solution to the problem in front of them. If you’re not a powerful leader, you can’t be a powerful recruiter. Your reputation travels fast. People are attracted to passion, power, and purpose. Your company has to look like the company that someone would want to work for. Investing in your business and investing in yourself is the best investment you can make. If you want to be the best in the world, you have to invest in your education. If you wait for your business to pay for everything, you will never be in a position to grow. Everyone has excuses around money but there is always a way, you just have to be willing to put in the work. You have to understand your avatar who you want to hire. If you are working to recruit people, you have to know who you want to attract. Take your best employee and use them as a model. Most business owners are not marketers, your ads, copy, and pictures have to talk to your avatar. If you’re going to say something, it has to be true. You have to be relentlessly diversified. You cannot just recruit on Facebook, find every site you can recruit for free on and take advantage of them. Talk to everybody, there is no substitute for being relentless. Your existing customer database is your best source for recruiting excellent talent. Everybody knows somebody. You can recruit with very little cost involved, you need more than money, you need massive focus and leverage. Up the stakes and the pain of not accomplishing your task and the reward of success and you will put in the work. If you say to yourself “there are no good guys” all the time, your brain will turn that into reality. Your beliefs shape your reality. If someone is paying to recruit, it comes off as desperate. Links To Resources Mentioned http://www.servicebusinessedge.com http://www.ceowarrior.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro talks about how a bad reviews can really throw some people off their game. Instead of fighting the review or turning a blind eye, Mike gives you a three step process you can use to turn people who give your business bad reviews into raving fans. Key Lessons Learned: Social Media Technology and social media has changed the review game, it’s never been easier for your customer to publish a review of your business. Positive reviews are part of the process of getting a customer to become comfortable with trusting your business and you should ask your customers directly for one. Getting Reviews Tell your customers up front that you are going to wow them so much that they are going to want to give you a five star review. When set the expectations high you rise to the occasion. Most people are just waiting for reviews to happen, if you ask for the five star review and feedback on how you did, you are much more likely to get what you want. There are three responses to a bad review. People will either fight and justify the result, turn a blind eye to all reviews in general, or they freeze because they have no idea how to handle a bad review. Don’t get cocky about your good reviews and don’t let the bad reviews bring you down. Use them as motivation to improve and get better. When you go from fighting to caring in your business’s culture, the whole game elevates. When you break a new ceiling you create a new floor. The Three R Process The first step is to Respond, it doesn’t matter how long ago the review was given, you should respond to every review you receive. Responding shows that you care about the experience your customer had, good or bad. Respond to bad reviews without justifying the quality of the service delivered. Invite them to discuss the issues directly and state specifically that you want to do what it takes to turn them into a raving fan. The second step is to Relocate. You will not be able to satisfy everyone and you will get some less than stellar reviews, if you have raving fans they will come to your defense when they get a bad review. Asking someone who has given you a bad review to modify it after the fact once you have dealt with the issue is a good way to show a good faith effort to fix the situation and turn a disgruntled customer into a raving fan. Leverage your good reviews in more than one way. The third step is to Raise. You should constantly raise the bar. What gets measured and reported on improves exponentially. Use your reviews as a way to establish the benchmark for constant improvement. Links To Resources Mentioned Raving Fans http://www.servicebusinessedge.com http://www.ceowarrior.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro talks to Mandie and Ian Hagan about how they’ve built up their business, their experience in the Warrior program, and how their life and business has transformed since joining the program. Questions Asked: What was it like for the last five years before you joined CEO Warrior? How did you find CEO Warrior? How did you feel the first day of the Service Business Edge event? What services did you do before? What do you do now? How about your relationship as a couple? What is the CEO Warrior family like? What would you tell someone who is struggling right now? Key Lessons Learned: Growing Pains When Mandie was a kid, she started off answering phones in the family business so she has pretty much always been involved. Ian joined the business after moving back to New Hampshire to help grow the business and they’ve been at it for the past 15 years. The Hagan’s business grew steadily each year but eventually they got to the point where they began asking themselves if they were doing the right thing. Without a mentor, they felt lost. Leadership skills were one thing Mandie and Ian were missing before joining CEO Warrior. CEO Warrior Mandie first saw Mike a couple of years ago at a seminar he gave, within the 45 minute seminar she knew that she needed to work with Mike. She had to make a tough decision between investing in CEO Warrior and taking a trip to Napa Valley for her birthday, good thing she made the right choice! The first day of the SBE event felt like the first day of school. They learned so much they went back to their hotel room at the end of the day and wondered how they managed to stay in business for so long. That day they knew that CEO Warrior was exactly what they needed. When Mandie and Ian joined the program they were doing roughly a million dollars in sales, two years later they are on track to do six million in sales. They originally did plumbing work before joining CEO Warrior, now they do electrical, septic, remodeling, pipe relining, plumbing, and a number of other kinds of work. They now have the confidence to add whatever lines they need to in order to grow their business. One of the most rewarding things they managed to achieve is the team Mandie and Ian has put together. As a couple, Mandie and Ian are now in alignment with each other and their goals. They’ve learned how to be more present in the moment with their kids and each other. When you are surrounded by like minded, passionate, and engaged people it doesn’t feel like work. The Warrior group has helped them eliminate the learning curve and save tens of thousands of dollars. Freedom is going to work knowing that Mandie and Ian have a whole team that has their back. Before they had no one they could really rely on, now they can walk away and the business will run smoothly without falling apart. Bringing in their CSR’s to the Phone Warrior training showed how much Mandie and Ian believed in their ability to achieve greater results. The main focus for the next couple of years is to keep up the pace of growth while also dialing in the systems and processes that will allow them to scale up even further. If you’re struggling now, you can’t afford to not join CEO Warrior and transform your life and your business. Links To Resources Mentioned http://www.servicebusinessedge.com http://www.ceowarrior.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro talks about the state of the coaching industry and how it’s actually downright evil. He breaks down what you need to see in a coach in terms of mindset, alignment, and results and lays out three major decisions you have to make right now. Key Lessons Learned: Coaching Mike once failed gym class, as unbelievable as that sounds. And that’s because the teacher was the worst kind of coach, the one that’s completely unable to do the things they are telling other people how to do. Every industry has coaches that think the best way to get a result is by asking good questions, but people work with a coach because they don’t know the answer. A guy who has built a business to 2 or 3 million dollars can certainly coach you to get to 2 to 3 million dollars, but they won’t be able take you further than that. If your coach has not gone through the whole journey that you want to take yourself, how are they going to be able to take you where you want to go? Coaching is not a one size fits all template, it has to be adapted to the individual. Franchise food works because everything is the same, service businesses are very different. The information that coaches are teaching is dated. Knowledge and technology and mindsets are changing rapidly. You have to adopt and learn from new information on top of having the solid foundation. You have to be a good student or else you’re going to get bad results no matter how good your coaching is. You have to know where you stand today and you must know where you want to go. The gap between those two locations is where you need to ask the question whether you can get there on your own or will you need a coach. When you find someone with a track record of results and have worked with a number of people to achieve those results, you may have a good coach on your hands, but you still need to be aligned in order to achieve maximum results. The moment you face the boogeyman, that’s the moment you become stronger. If you have a coach but you haven’t been moving forward for 5 years, you are no longer aligned with that coach. Coaches that have done a little bit will get you little wins, but they will not lead you to empire. Don’t work with a coach that is not investing in themselves. You should always be sharpening the axe and investing in yourself to the best of your ability. Everybody needs coaching, there is always somebody that has done what you want to do and has something to teach you. Decide how long you are willing to suffer, decide how fast do you want to move to fix the problem, and decide to stop letting yourself down and find someone to keep your accountable. Links To Resources Mentioned facebook/thefitnesstactician thefitnesstactician.com http://www.servicebusinessedge.com http://www.ceowarrior.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro and Mike Disney deliver the State of the Union for the service industry. The talk about how the industry has to move away from the tendency to break each other down and instead shift towards a brotherhood mentality, where they help build each other up instead. Key Lessons Learned: The Service Industry Your name matters. Mike would never recommend putting the word “hack” in your business’s name. People like to complain and make fun of the way other people do business, but almost no one will call the person and offer them another way of doing things. Everyone is doing the best they can with the skillsets they have. The media likes to portray the trades as shady and always trying to rip people off, but do they ever cover all the quality work that gets done everyday? Instead of breaking each other down, we should be helping build each other up. Don’t just invest in your own pocket, invest in the industry. Your best people don’t start out as the expert, they often are completely unskilled when they first begin. We’ve lost the apprentice and mentor relationship that created true craftspeople in the past. Today, if you’re a one trade company in the service industry you’re pretty much a dinosaur. We have to view ourselves as the ultimate professionals and be willing to go out of our way to help other people in the industry raise their level of service up too. We’re all trying to deliver happiness to our families and ourselves. When someone puts out low quality work, don’t berate them, offer to help them instead. Show them how to do it right and maybe they will be able to teach you something you didn’t know in return. What are you doing to help make them better? There are always new techniques and new technology coming out. Don’t be afraid of changing your ways, do the research, understand the new tools, and if it makes sense make the switch. Whenever you finish a job, ask yourself one question “Are we proud of what we just did?” The bigger your business, the more responsibility you have to your employees to help them achieve a level of happiness. It’s important to educate your customers to the best of your knowledge, but that being said it’s important to make sure the best of your knowledge is up to date. People deserve the hurtful truth, not the comforting lie. Don’t be the guy who lets your friend walk around with something in his teeth all day. Send your clients a smile. Your technicians will see and hear all kinds of negativity when they are in the field, make the world a better place by alleviating unnecessary suffering and making the client’s day a little better. Links To Resources Mentioned http://www.servicebusinessedge.com http://www.ceowarrior.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Jay Abraham is an American business executive, conference speaker, and author. He is known for his work in developing strategies for direct-response marketing in the 1970s. In 2000, Forbes listed him as one of the top five executive coaches in the US. He is the founder and CEO of the Abraham Group, a marketing consultant firm focused on providing growth strategies to businesses. Jay’s experience with working with thousands of industries allows him to see combinations of opportunities in marketing and profitability that he shares with his followers. Main Questions Asked: What insight would you give to business owner around temporary motivation? How do you see the opportunities you do? What is something that people should think about in business today? Key Lessons Learned: Business and Knowledge There are as many as 50 hidden income points in someone’s business that can be leveraged to increase profitability. Expanding your mind is stimulating intellectual entertainment. When you look at one thing, your knowledge is pretty limited to one specific area of study. Getting the highest and best use of your time requires you to look at more than one angle. Everybody’s problem is somebody else’s solution. Look for underutilized assets and relationships that you can optimize and leverage. Mike spent over $1.3 million on his own education over the years. Motivation When you attend an event, it is not going to transform you. The event is the preparation. Mike’s event isn’t really an event, it’s more of a multi-day epiphany. The way you get people to take action is to use real life examples. Most conferences deal in abstraction which is not as effective. When people see exactly how a number of high performers work and see the world, it gives them the missing link in what they can do to achieve similar results. With most programs, you will only retain about 9% of what you hear and are designed to convey general information. They typically leave the application of the knowledge to the attendee. Helping people grow by showing them exactly how to do it and not as hard as they think is way more effective. The Future Service businesses aren’t going anywhere in the near future. Most people are not going to be interested in doing their own repairs and maintenance. Unless you approach your connection with the marketplace with higher and better purpose, you’re going to become commoditized. Are you different? If the answer is no, you can make a living but you will never ascend to greatness. It is harder and more exhaustive to be mediocre than it is to be great. How can you make it easier for you clients to do business with you? What do you have to do to engage your team to feel like they are on a crusade or a mission? People don’t want to be mediocre, they are because no one helps them develop and grow. Links To Resources Mentioned Servicebusinessedge.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor…and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the “Profit First Formula”, a way for businesses to ensure profitability from their very next deposit forward. Main Questions Asked: Give us some insight into profit. Tell us about the hope method. What your favourite piece of the pumpkin plan? Tell us about Clockwork. Key Lessons Learned: Profit First The fundamental flaw business owners make is they try to comply with what the experts say instead of channelling their natural behaviour. Profit First is a bank based accounting system. By setting up multiple accounts with different names, you know the allocated use of that money before you spend it, therefore you spend money more wisely. Don’t change you, capture who you are and use that to push your business forward. Business Owner Mindset Our parents tried to help us from their narrow perspective but we were not taught how to manage money or use it well in general. The biggest element of success is to leverage who you already are. People resonate with authenticity. You can become wildly successful by exploiting differences. Taking your profit first is the infusion you need to sustain profitability in your business. You don’t have to implement the full system, you can see radical changes in your business by starting very slowly. It’s not just about growing a business, it’s about growing a profitable business. Cherish the pennies. The discipline of small wins leads to massive wins down the road. Our lack of resources is what makes us innovative and a challenger. Pumpkin Plan Steve Jobs had a phobia of buttons when he was younger, instead of feeling ashamed of it he decided that was what made him different. Better is not better, different is better. How are you personally different and how can your business amplify your difference? A lot of people are looking for a service business that speaks to them. The want the service but they want to work with someone different more than anything else. Putting something in a new, fresh format is what people are looking for. Clockwork Designing a business that runs itself is the ultimate level of business. There are three levels of business, the first level is cash, the second level is the recovery of time, the highest level is about meaning and impact. The day you decide to no longer have an office is a massive step towards becoming independent. You have to be able to delegate before you can design. Most business owners need little more than a backpack with a laptop in it. If your presence as a leader is always with your team, you don’t need to physically be there. Links To Resources Mentioned Servicebusinessedge.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro interviews Tim Grover in this special episode of the CEO Warrior Podcast. Tim Grover is the authority in the science of the art of physical and mental dominance and the author of the best selling Relentless: How To Go From Good To Great To Unstoppable. Key Lessons Learned: Excellence Tim Grover teaches that individuals can be divided into three categories when it comes to competition, work, and what they think: coolers, closers, and cleaners. Coolers are the people that prefers to watch rather than do. They watch the game and criticize the ones who are actually playing. Closers are the people who participate in whatever they do. Cleaners are the people who dominate their space and always excel at what they do. There is a big difference between acting and action. The people who are actually cleaners put action behind their words, cleaners always want more. They don’t remember the deals that they closed, they remember the deal that got away. Everybody needs a coach and a mentor, you just have to find the person that is right for you. The best athletes in the world are the most coachable. They listen and they hear, and they take that information and figure out how to use it. The right coach doesn’t let the fire within you, they teach you how to light your own fire. Cleaners not only elevate their own game, they bring up the game of the people around them as well. You have to take new information and use it to excel, not be afraid to execute on something different. Everybody’s definition of success is different, most people when they reach a level of success compete with someone else. A cleaner competes with who they were yesterday, not who someone else is today. The zone is about clarity. You can’t follow someone else’s routine and expect to get the same results. You have to figure things out for yourself that will get you fired up. When you get up in the morning, think of a phrase or language that will light your fire. You are always in a fight with people in your head and your life that don’t want you to succeed, get up and get ready to go as soon as your feet hit the floor. Some people hear feedback where others hear criticism, everyone takes some hits and loses once in a while. Do you the work before you need it and prepare for the inevitable adversity. Are you dealing with it or are you resolving it? Do you have a problem or do you have a situation? You have to have your non-negotiables when it comes to business. Everyone has to be accountable, if you don’t tolerate it when losing don’t tolerate it when winning. You can communicate with everyone the same way. It’s your job as a leader to understand how you need to communicate with each team member. People want to be held accountable, they want to know what their results are and what they are working with. When you hold yourself accountable, you won’t worry about being held to account by someone else. Just because a person isn’t a cleaner at one thing doesn’t mean they aren’t a cleaner is other areas of life. If you’re not a cleaner yourself, you are going to have trouble coaching and managing cleaners on your team. Links To Resources Mentioned http://Timgrover.com http://www.servicebusinessedge.com http://www.ceowarrior.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro discusses the potential for words to change your world. Discover how to program your reality with words that empower you and push you to greater heights instead of limiting your potential. The power of words matter more than you probably realize. Key Lessons Learned: The Power of Words Words can do things for you or to What are some words that you can’t stand as a business owner? Words carry emotion based on your perspective and program you to certain mindsets. You program your reality with the words you use. Using a word like “small” can limit your perspective of your world and the opportunities you see. If you have a “problem”, you may not be able to see a solution, where if you have a “situation” you are in the process of working through it. The difference between “waiting to land” and “land” is different thinking. Don’t use limiting words when describing your world. What are some words that you use in your regular language that are haunting you. Don’t try, don’t hope something works, you already assume you’re going to fail based on your language. Some people look at billionaires and think they are lucky, they aren’t lucky. They created their own reality. The difference between “busy” and “prepared” is planning. If you fail to plan, you plan to fail. Words and actions string together your reality. The power of words can transform your life and your business for good or bad. Choose your words wisely. What some words that you would like to program yourself with today? If there is a negative word you use all the time, swap it out for the opposite. Using fearful words can keep you stuck in place, use words that energize you and inspire courage instead. Links To Resources Mentioned http://www.servicebusinessedge.com http://www.ceowarrior.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro reveals the secret to understanding business trends and how to take advantage of them. Learn about the major trends that determine the mindset of your customers and how it affects their buying patterns. Key Lessons Learned: Past Business Trends Not enough people pay attention to the past because they are trained to look into the future. The past is there as an education so that you can leverage things into making new decisions. Most people aren’t thinking of the past because it may be painful, but there are valuable lessons in the past that can be learned. Past trends allow you to ask good questions. It’s important to avoid being frustrated or depressed by missed opportunities in the past and instead become motivated by them. Many people feel paralyzed because they know what happened in the past and aren’t not convinced they are capable of changing. People have three modes of reaction: fight, flight, or freeze. The very worst of these three is freeze because you become paralyzed and incapable of doing anything. Your past reactions will reveal how you have been sabotaging yourself, past trends will show the behavior that you need to change your future. Don’t ignore your past, evaluate it. Current Trends Are you tracking your gains or losses? In business, if your business is flat, you’re losing the game. Flatlining is what happens before real death. If you’re off track, you have to ask yourself “what is sabotaging you?” People try to convince themselves that their life is getting better, but how do they know if they aren’t measuring. The weather trend affects everybody. The weather controls mood and mood controls action. If you can control the mood of your customers and keep them in the mindset you need them to be in to buy, you won’t be at the mercy of the weather. Tell your customers what’s happening and what you want them to do. Your past trends, the weather trends, and the economic trends all contribute to your current trend. The economic trend controls the economic mindset and it in turn is being manipulated by the news media. You can leverage any trend to propel your business forward but you have to understand what is happening before you can take advantage of it. Buyers follow a trend as well. Are your buyers buying right now? What trends are your buyers following? Once you understand what is affecting the buyer’s trend, you can start moving the needle. Culture Trend The culture trend is the voice of your company. It determines if you are pushing forward or falling behind. Most business owners control their culture trend in a negative way. The key is to identify where your business is going and how you’re going to get there. The culture trend is more powerful than anything else that can affect your business. You have to frame your belief about what is happening as a positive and then act from there. The Owner’s Trend The owner’s trend affects every aspect of the business. If the owner of the business doesn’t have the confidence mindset, they will never build a truly successful business. You are the wizard behind the curtain, you can either be strategic and make the right moves or be a fake who just playing pretend. Links To Resources Mentioned http://www.servicebusinessedge.com http://www.ceowarrior.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

A POWERFUL lesson on the Communication and Results Model. Learn more about handling confrontation in your life.

Mike Agugliaro wants to share with you the life skills, wisdom, and resources he wished he had access to when he was 20. Skip the learning curve and get a jump start on mastering your life, health, and business with these resources, skills, and books. Key Lessons Learned: The Books Five Love Languages. Loving What Is. The Four Agreements. The Way of the Superior Man. When you read a book, you read it through the lens of where you are at that time in your life. You should always be looking for one big takeaway from each book you read. If a book made an impact for you, read it every three or four years. Each time you will bring something else to the experience and you will take new things away. When you learn something new, don’t wait to implement on it. Share the things that are working for you. Chances are people want to know what worked for you. Don’t keep it a secret. Health Inside Tracker is a service that you can use to measure all the important health metrics and tells you what you should be doing. You have to take your health into your own hands. If you going to spend money on healthcare, you might as well be in control. Viome is a gut microbiome test. They say the gut is where the majority of life changing diseases come from. There is no diet that is perfect for everyone. Testing your microbiome is how you learn exactly what your uniquely perfect diet is as well as what to avoid. Apple cider and baking soda is a way of correcting your pH quickly in the morning. We have an overabundance of food in modern society. We have gotten away from our natural eating patterns where we would often fast for long periods of time. Morning routines are great but they are not a one size fits all. If exercising in the morning doesn’t work for you, don’t force it. Look at yourself in the mirror after having a shower, and ask if you are motivated and happy by what you see. Be in the game of moving your body and it will change your world. Business Tools and Life Skills Start a manifestation journal and use it everyday. Practice gratitude every day. Be consciously aware of three things you are grateful for each day. Don’t go to sleep thinking about the problems you have to face tomorrow. Go to bed grateful and when you wake up, smile. Remove as much noise from your life as you can. Leave groups that you don’t participate in and engage with the ones you resonate with. When you are working with a coach, stay engaged and master what they recommend. Negativity is the death of progress. Links To Resources Mentioned Five Love Languages Loving What Is The Four Agreements The Way of the Superior Man Inside Tracker Viome http://www.servicebusinessedge.com ----Wavves ---- “The phrase that has served me really well everybody is ‘what if that’s not true?’” 45:00 “As soon as you wake up in the morning, smile. Because man you got one more day. It was not mandatory that you wake up.” 59:10 ----- Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro wants you to be prepared and ready for 2018. The time is now for you to take action and make 2018 an amazing year. Key Lessons Learned: Planning Your Day Whatever you believe you can achieve. Look at the habits of the most successful people in the world. Success leaves clues and you should adopt the habits that have made those people who they are. The first week of the year should be a powerful week, not a week where everyone is off to a slow start. All of people are doing the right things at the wrong time. You need to focus on the tasks that move the needle. When planning your day, ask what are the top 3 things you want to get done and what is the return on investment and return on time for those tasks. Next, you have to think about the top 3 things that are going to help you accomplish those tasks. Most of the fires that you deal with are based off of poor planning. Hold people accountable so that you can keep making progress instead of constantly reminding your team how to do the things they are already supposed to be doing. Only see the outcome you desire. Relationships It’s important for your family to see you working hard. To see your focus and passion for creating and building something of value. The first H is “are your family and friends Helping you?” Some people around you are supportive of your journey of growth and some of them and negative towards. They’re not fearful of your success, but whether or not they will be able to communicate with you. The second H is “are your family and friends Hurting you?”. The third H is “are your family and friends Holding you back?”. Sometimes, the people around you will question your motivation and actions and try to keep you from achieving what you want. The minute you stop doing anything, you begin dying. Aim to be less judgemental and more curious about people around you. Work as hard as you can, but if your family needs you make sure that you put them first. Business You can’t build a 10 million dollar business as a 5 million dollar leader. Some people find success and then become greedy and lazy and allow it all to fall apart. They aren’t ready for their success. Some business owners grow so fast they try to market everything. Without a world class brand and leadership that acts like they are leading a world class business, it will all explode in their face. If you are not congruent with the truth, it is very hard to move forward. Give your business cards to everyone. Be hungrier than everyone else, be on Facebook and LinkedIn and become the expert. The number one way to blow up your business is affiliate marketing. Find other companies that don’t do what you do, partner with them and do an affiliate program. Having a zen space where you work can help, but you should try to be able to get into a zen space wherever you happen to be. If your culture is aligned to your vision, you won’t have to have a separate space. Be the credibility expert, be brave and own social media. Believe in yourself and set a big target for 2018. Links To Resources Mentioned http://www.servicebusinessedge.com ----Wavves ---- “You have to be a five million dollar leader. It’s very hard to get to a ten million dollar business being a five million dollar leader.” 29:45 “You only see the outcome you desire.” 49:35 ----- Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro helps you become laser focused for 2018 so that you can level up your life, accomplish your business goals, and dominate your market. Learn about the three kinds of fights you don’t even know you are in, how to drill down and identify what’s holding you back, and how to build a foundation of power for 2018. Key Lessons Learned: Three Fights There are three fights that are universal to everyone. We fight ourselves, our relationships, and the world. Some people fight out loud with themselves, some people internalize it but we tend to break ourselves down and dwell on the negative. What are the things that you fight about yourself about? Do you feel you are worthy of the things that you desire? If you know you are dealing with a fight you have a choice, you can lose and become the victim or you can choose to step and become the victor. Wherever you are today, you deserve to be there but that also means that you deserve the opportunity to change it. When you are fighting against yourself, you can include other people to help you win the battle. Don’t let your mind control you, you control your mind. You are in control of your self. Relationships are more than just between people. You have a relationship with everything around you. Once you understand that your relationship with the things around you can be positive or negative, you can build the relationships by design. Relationships have a natural ebb and flow, they are an ongoing work in progress. If you are fighting against the world, you are not looking at it as a playground of solutions that you can use to fix the problem. Instead of fighting against an abstract topic like world hunger or inequality, take action and make a difference in someone’s life. Take a piece of paper and write the things you will no longer fight on it. Take that paper and destroy it. Free yourself from the struggles that are keeping you from moving forward. The Cleanse What experiences or arguments have you had that have conditioned you in a particular way. You have been situationally programmed. You have to examine yourself and go through the pain of self examination in order to become free. It’s very easy to become conditioned as a business owner to be nasty. Every negative thing that happens to you becomes fuel for your success if you commit yourself to becoming stronger instead of being defeated. Whatever you don’t examine is making the decisions for you. Make the decision to cleanse your mind of the burdens that are programming you. The cleanse is how you build a stronger foundation that you can build your life on. Peel it, purge it, and replace it with power. The Foundation Everyday is the best day to start building the life you always wanted. There hasn’t been a more opportune time to start a business and become wealthy. Purge the negative, and replace it with a new decision that empowers you. The first time you cleanse, you will run into a brick wall at the core of who you are. The experiences that scare you the most are the ones that you have to examine the most. What do you want to repeat in 2018? What do you want to release in 2018? What do you want to gain in 2018? What do you want to enjoy in 2018? What do you need more of in 2018? I can succeed with _______ in 2018. What can you succeed with? I will succeed in ________ in 2018? Saying I will is a demand of the outcome. What do I need to say, that I won’t? I am in charge of ______? Manifestation is the art of whatever I believe in my mind will come true, I will achieve. What do you want to manifest in 2018? What is your personal theme for 2018? What will your mantra be for 2018? Make your commitments to level up your life. Daily Six Not everybody needs to have the same routine to get the same results. Fit your plan into your day so that you take advantage of your natural power flow. The first step is to take some time out of your day and just focus on breathing. The second step is to practice gratitude in a genuine way. The third step is to meditate however long is right for you. Don’t complicate it, just relax and focus. The fourth step is manifestation. The fifth step is your top three. Write your top three goals on your hand or on something that you have on you and keep it with you. The sixth step is to prime your state. Adjust your posture and physicality to create a state of power and a mindset of victory. Links To Resources Mentioned http://www.servicebusinessedge.com ----Wavves ---- “People are born fine, to then just become unfine. In hopes in their lifetime to just become fine.” 57:55 “If you’re not mad dog brave, you’re not going to get mad dog results.” 1:15:30 ----- Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

There are so many people looking for a silver bullet today, listening to coaches that haven’t done what they are telling you to do. Mike Agugliaro gives you the real deal when it comes to building and growing a business that you can sell for a massive pay day. Key Lessons Learned: Building to Sell If you suck at business, it’s going to be hard to sell it. The only way to sell a business is to build in processes and systems that allow it to run on its own. Selling your business can’t be a move of desperation. You have to fix the issues before you go to sell. You have to have the right mindset for before you go to sell your business but you also have to have the right mindset for after the business is sold. There is no long term marketing plan, marketing is always changing and you have to be able to pivot. Marketing is an emotional game, you need to understand the emotion of the market in order to pick the marketing that will have the most impact. Marketing is just one of many systems that you need to build into your business. You have to be willing to modify the plan at any moment. That doesn’t mean you don’t have a clear vision of where you want to go. Keep in mind, your employees are watching and listening. Every word you say matters. They are making decisions based off what they see and how they perceive your behaviour. There is a good chance that any business that approaches you to buy your company is not interested in actually buying and they are really looking for information they can use to hurt you. Be wary. The minute you begin negotiation, it will get out to your employees. What you think your business is worth and what it’s really worth are two very different things. You have to plan how you’re going to approach the sale and you should absolutely work with someone who has been through it before. You must control your emotions from the process. If you lose control of your emotions you’re going to lose the game. Your culture and leadership team must be world class. If you’re going to sell your business, you better make sure you don’t spend all day working and you shouldn’t have an office. If you spend most of your time working in your business, you’re going to lose 30-40% of the price. If you’re not a good leader, you will not have a “everybody fights for everybody” culture. Don’t go and take leadership training, step up and start leading. If you want to know what your team needs from you as a leader, get them to write down what you need to be for them to follow you in battle. Change is mandatory. If your company is going to be around to serve for the next five years, you can’t be complacent. Champions are constantly training to evolve and become better. If you’re not a great leader now, you will fail once you sell your company. If you travel somewhere to learn something new, don’t waste time. Look for the piece of the puzzle you are missing. The skills you have got you to where you at, but they won’t get you to where you want to go. You have to look for the system, process, strategy, or mindset that will get your business to the next level. Don’t serve others until you have served yourself first. If you are going to step up and be a better leader, you must have a body, mind, and spirit that can support you on your journey. Links To Resources Mentioned http://www.servicebusinessedge.com Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

The saying that knowledge is power isn't quite right. It should really be "applied knowledge is power." If there is was something you could change in your world, what would it be and what would you do if you could make those changes today? Listen to Mike Agugliaro describe a new model for setting targets and transforming your life. Key Lessons Learned: Knowledge Information is powerful but is has to be actionable if it’s going to make an impact on your life. Changing the world doesn’t have to mean the global world, it can just mean your personal and professional world. The problem is many people encounter a problem and then blame the world for it. The Life/Business Balance doesn’t exist. Business is a component of your life, you just have to find a way to make everything fit together. Setting Targets You need clarity on your targets if you want them to mean anything. You need to know what you want to accomplish as well as be clear what that means specifically. Make your target laser clear. Set a date, a time, a number, a metric that can be measured. If you can’t write it on one line, you probably aren’t clear enough on your target. You have to make a decision before you can take action. There are many levels of decision, don’t make lip service to the idea. Commit. You don’t need to know the “how” when you set your target, you just need to know the “what”. Once you make a decision, you need to execute on it. Your effort on commitment is only the first step, you need to put the same level of effort into your execution. If you want to achieve your target, you must also be consistent in your level of execution. The times in your life where you feel stuck will always be a time where you are not clear, consistent, or executing. Thinking and Growing You have to think about an action before you can take it, action is comprised of activities in the direction of your target. Shiny objects are pulling you away from the actions and activities that will drive you forward. When you take action and thinking steps, your world begins to expand. When you get results, you discover a realization about yourself and what you’ve achieved. You can’t get results without taking action and activities. Links To Resources Mentioned http://www.servicebusinessedge.com ----For Nelson Don’t put in Libsyn---- Wavves - “When we went from struggling for 10 years to the last 10 years of going from a million to 30 million, the realization was I can grow to as big as I want.” 39:20 “If you look at this planet it’s being run by CEO’s.” 46:20 ----- Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro reveals why having mental clarity in your mindset is the only way you can achieve greatness in any area of your life. Listen to Mike as he shows you how to understand your emotional mindset and take action steps to get it to where you want it to be. Key Lessons Learned: Mental Clarity The biggest load that people carry isn’t physical, it’s mental and spiritual. What emotional pain have you been carrying around that is holding you back? Having clarity in your mind is the key to greatness. You can’t have inspired ideas if your mind is clouded and jaded. Ask yourself “where is your mindset right now on a scale of 1 to 10.” Without a way to measure something, you have no idea where you are. Your mindset is a choice. You can look at something bad as a problem and a failure, or as a learning opportunity. Most of your emotional state is created by you projecting into the future what you think is going to happen. Peak performance comes from what you allow to be in your mind. What do you have to do to become an 8, 9, or 10? You are never gymless. Get down and do some push ups or get out and start walking. You don’t have to wait to make an improvement in your life. You can do it RIGHT NOW. Course correction is the understanding that you are losing the game and making the choice to start winning. Embrace the suck. There is your mindset, and then there is the emotional state of your mindset. Is your emotional mindset empowering or disempowering? The people who survive difficult situations believe in their ability to change things for the better. Be curious about yourself and what makes you tick. Until you understand yourself, don’t judge other people. Links To Resources Mentioned Loving What Is http://www.servicebusinessedge.com ----For Nelson Don’t put in Libsyn---- Wavves - “Your emotional state is already disempowering based on you predicting the future that never even happened! ” 7:25 “Make it amazing. Build muscle, build the emotional muscle...” 23:10 ----- Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro asks you the question “Are you driven by fear?” Just when you think you know how businesses are built, Mike steps in to deliver a paradigm shift. Key Lessons Learned: Fear The first thing you have to have in your life is purpose, but it’s extremely easy to become derailed by fear. You can either be driven by fear or by purpose and passion. Look at the amount of time you have left in your life. How many days do you have left? You have one life to live. You can either live that life as a leader or you can be ruled by fear. You have to make a conscious decision to be in charge of your destiny. Human beings were built for combat and challenges, take them head on. It’s easy to stay complacent and lead a half ass life. If you want to 10x your life, you have to know where you want to go and then reverse engineer the process to get there. It’s not about 10x the effort, it’s about 10x the impact. Personal power, spiritual and physical, is the key to growth. Clarity and alignment gets pulled apart by issues in communication. The next step is accountability. Challenge the norms and standards as you know them and break them if they don’t serve you. Your definition of success is up to you. Some want financial freedom, and some people want to build an empire. There is nothing wrong about either goal. People are too attracted to shiny objects. We’re inundated with new ideas that we often become overwhelmed and end up doing nothing. The faster you execute, the quicker you will find the right solution. You have to start with small changes in your life, family, and work before you can make major changes in the world. Most people face resistance and give up. The only way to create something worthwhile is by pushing through the resistance. Resistance builds strength. You just have to be strong enough and brave enough to step up. You also have second option when faced with resistance, instead of retreating, go around it. Find a new, alternative solution. You are powerful, don’t wait for other people to tell you that. What you tell yourself over and over again will become your reality. You can talk yourself down or you can demand power of yourself. Links To Resources Mentioned http://www.servicebusinessedge.com ----For Nelson Don’t put in Libsyn---- Wavves - “You are waiting for an invitation to greatness. Let me know when it comes in the mail.” 10:45 “Success is a demand.” 35:13 ----- Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro talks how to actually learn new skills and why so many people can’t seem to succeed in life and business. When it comes to growth, people are often stuck in place because of their unconscious habits. Learn how to face the truth so that you can change and create the success you’ve always wanted. Key Lessons Learned: Learning New Skills You have to listen through the lines to really learn what someone is speaking about. If you aren’t taking notes on the action items, you’re not getting the value you could be. You have to be willing to do what needs to be done to be successful. If you’re going to go travel to hear someone speak, you’ve got to come away with something that is going to change the game for you. You should be curious about yourself rather than judging other people’s position or status. What got you to where you are will not get you to where you want to go. As humans we tend to inflate things, when things are “good”, it usually means less than good. Luck is a component to success but it’s not everything, it takes hard work and dedication. Look at the super successful people that you admire, and study their habits. Learn what they are doing and how they achieved what they have. Success leaves clues. Information is everywhere now. The internet has changed the game and you can learn virtually everything. “Applied knowledge is power.” The difference between the ultra successful, the ultra wealthy and everyone else is belief. The number one thing that prevents success is people will usually invest in things rather than investing in themselves and learning new skills. Marketing, sales, and leadership are the main areas of life and business that you need to focus on if you want to grow and succeed. You just have to be a little bit better as a leader than you were yesterday. Focus on the incremental gains and you will win each day one at a time. When you get honest with yourself, you can change. The lie is preventing you from getting what you really want. Come to grips with the lie and you can improve. Links To Resources Mentioned http://www.servicebusinessedge.com Wavves - “Applied knowledge is power.” 14:30 “If you were to rank yourself on leadership today, where would you be?” 20:15 Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Mike Agugliaro talks getting results and why some business owner suffer and fail despite investing in training and education. Key Lessons Learned: Getting Results It’s ridiculous that business owners spend their hard earned money on solutions and then don’t get results. It’s hard for someone to build a million dollar business with a hundred thousand dollar mind. Bringing OK training to really good people will not get you any results. Is your mind ready to expand and try new things? Your people need to understand that there’s a mindset gap, they need to be ready and engaged in the information if you want to see results from new education. Ambitious people hunger for more impact. Incremental growth will not get you where you want to be, you need to make a fundamental shift to unlock exponential growth. If it’s all about mindset, why are so many positive people broke? Mindset Your mind is like the hardware of a computer, you can’t run a software program that your hardware can’t handle. You follow the path and stick to it until the path will no longer take you to where you want to go. If your leader doesn’t have the mindset to take action, no amount of training is going to improve the results of your team. “Give a tablet to someone who can’t do paperwork right, and they will just suck more.” The Personal Gap Analysis Ask yourself “where are you today and who do you personally need to become to get where you want to go?” You need to change the person to change the world. If you tell yourself “I will be more focused, I will be unstoppable.” You will start change the way you think and the way you act. If you solve yourself, you can solve any problem in the world. You can complain about something, but you need to take action. Are you playing at 100% in all areas of your life? That’s what leaders do. Stop playing small time. You have to be willing to do what others won’t do in order to have what other’s won’t have. Don’t help someone else until you help yourself. Links To Resources Mentioned https://ceowarrior.com http://www.servicebusinessedge.com Wavves - 2 Timestamp Quotes   Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Join Mike for this week’s episode of The CEO Warrior Podcast as he interviews Craig Cody on the importance of tax planning.

Thor Conklin is an Entrepreneur, Profitability Consultant and host of his daily podcast, Peak Performers Podcast. 2017 marks his 17th year as an entrepreneur. The first company Thor created was a global risk management consulting firm that served the private equity community. His top 15 clients had a combined revenue of $12.7 billion USD and operated in over 100 countries worldwide. His background, in risk management, served him well when he lost 1/3 of his team, in the World Trade Center attacks, on 9/11. Since that time, he has started, bought and sold several multi-million dollar businesses making him a sought after, cross-industrial resource for entrepreneurs and executives in all stages of business.

Mike Agugliaro discusses different ways to achieve freedom in your business and personal life.  

Mike Agugliaro discusses 5 decisions you need to make before summer to prepare for the boom, as well as maximize your overall service, efficiency, and profit.

Joel Hammon is the co-founder of The Learning Cooperatives, a group of self-directed learning centers in Pennsylvania and New Jersey. He is also the co-founder and president of Liberated Learners, an organization that supports educators around the world to create self-directed learning centers in their communities. Joel is the author of The Teacher Liberation Handbook that details how he left teaching in public and private schools after 11 years to create an educational alternative for young people.

Scott Love shows managers how to be the boss nobody will leave.  With over 20 years of empirical research, he gives managers tactical ideas to lead in a way that increases employee retention, reduces turnover, and attracts high achievers.  He is a successful entrepreneur, professional keynote speaker, the author of Why They Follow, and is a graduate of the United States Naval Academy in Annapolis, Maryland.

Mike Agugliaro discusses the five ways to make sure your business doesn’t suck in the spring.  

Dean Jackson teaches how to separate our business into his 3 part system that utilizes the concept of the 8 profit activators to enrich your business overall. He is a self employed marketing guru and is also one of the regular speakers on the I Love Marketing podcast.

Joe Crisara, America’s Service Sales Coach is a world-wide sales educator and entrepreneur. Joe has a style that has you feeling like he is a member of your family or someone you met before. His down-to-earth, direct and impassioned approach combines 40 years of contracting experience with strong expertise in performing what he calls, “Pure Motive Service.” Thus, anticipate hearing the thunderous ring of truth from Joe, who stands apart from traditional contracting training professionals as he helps contractors achieve revenues 3-5 times greater than the average person.