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Rafe Offer is an entrepreneur and co-founder of global music start-up Sofar Sounds and his latest venture meeting better meetings – This and That. He has led international teams and innovation at some of the world's best known brands – as a Global Marketing Director of Coca-Cola, Director of Global Marketing at The Walt Disney … Read More Read More
Originally published July 13th 2020In Episode 7 we talk to Rafe Offer, co-founder if Sofar Sounds. Things Mentioned:If you would like to submit a question to one of our 7 guests send it to nontraditionalcast@gmail.com in the form of a short audio voice memo or a written question.Great article on how colleges are planning to come back in the fall by the NYT.Did you know we have a newsletter? Sign up through our website at www.nontraditionalcast.comDo you have a questions for the hosts? Drop us a line. You can tweet us @traditionalpod or dm us on Instagram @none_traditional. If you want to be the first to know when a new episode arrives subscribe to the podcast and our newsletter at www.nontraditionalcast.com Co-Hosts: Anastasia Folorunso, Jenn MundiaProduced and Edited by: Anastasia FolorunsoTheme Music by EsabaluGraphics by Rowan Shalit Hosted on Acast. See acast.com/privacy for more information.
Join us on this captivating episode of Camdeners as we delve into the world of live music and its transformation with none other than Rafe Offer, the visionary Founder of Sofar Sounds. Immerse yourself in an inspiring conversation that uncovers the genesis, evolution, and impact of Sofar Sounds, a global movement redefining the live music experience. Sofar Sounds brings people together to create space where music matters, often in unique and intimate venues. Rafe talks about Sofar Sounds starting with a gig in his living room, to its growth across 400 cities around the world and 1,000 gigs a month. Whether you're an avid live music enthusiast, a budding artist seeking inspiration, or simply curious about the power of community-driven experiences, this episode of Camdeners with Rafe Offer is not to be missed. Tune in and embark on a sonic journey that will forever change the way you perceive and appreciate live music.
Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by Rafe Offer of Sofar Sounds, a global music community that connects artists and audiences through live music. Discover how Sofar Sounds has transformed the live music scene, and learn about its impact on both emerging and established artists. From the early days of secret shows in London living rooms, to its current global network of intimate events in over 400 cities worldwide, Rafe uncovers the organic word of mouth demand for their events. Make sure to check out Sofar Sounds at: https://www.sofarsounds.com/ Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle Staying hydrated is key to a fluent workflow. That's why I trust Waiakea as the exclusive water of Starting Small. Taking a sip of its pure, clean tastes in between work sessions, keeps me focused and energized on tasks ahead. Waiakea is the first Hawaiian volcanic water and triple bottom line premium water of its kind, adapting an unparalleled platform of healthy, sustainable, and ethical attributes and initiatives. Make sure to check them out at: https://waiakea.com/
#034 There's just something about live music. Something that can't be replaced by any other experience. Sofar Sounds is a global network of chapters of small intimate gatherings, where people get together and listen to music. The plot twist is that they usually don't know who they're going to be listening to until it happens, and the venue is not your typical music venue. It could be a home, or a church basement, or a carpet store. Rafe Offer is the man behind Sofar, and he's here today to share the Sofar origin story, how to create a cohesive, intimate community experience in more than 300 chapters across the globe, and the time he gave someone hilariously unnecessary professional advice. Show notes and more at SmartPassiveIncome.com/cx034.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rafe Offer has held senior marketing positions such as Global Marketing Director of Coca-Cola, Director of Global Marketing at The Walt Disney Company and Director of innovation for Diageo. Rafe is an internationally lauded specialist in teamwork, leadership and brand innovation. Now he's focusing his energy on SofarSounds.com #HowMenCry(HMC) is a campaign founded by Dxtr Spits focused on getting 1000 men to share stories about vulnerability & healing. We can no longer avoid having conversations about men's mental health. #HowMenCry is a movement aimed at changing the narrative around men's connection to their higher self, to begin healing, and end suffering in silence. --- Support this podcast: https://anchor.fm/howmencry/support
Hollywood Hero kicks off 2022 with a killer new interview. Founder of the global music event company Sofar Sounds joins Layla for an exciting conversation about the company's origins and impact on the music industry. Sofar Sounds Social Media: @sofarsounds --- Support this podcast: https://anchor.fm/hollywoodhero/support
Rafe Offer is the co-founder and CEO of Sofar Sounds, a cutting-edge music company and worldwide promoter of new bands which specialises in secret gigs in unusual spaces. Sofar Sounds has hosted tens of thousands of shows in over 400 cities, at unique venues like a ski jump, a mattress store, multiple graveyards, and many living rooms. Artists like Billie Eilish, Leon Bridges, The XX, Noah Cyrus, and others got their starts performing at Sofar. To date, they've had over 80 acts go on to win or be nominated for Grammys.Connect with Rafe & SofarAttend a Live Show: www.sofarsounds.comSofar Instagram: www.instagram.com/sofarsoundsRafe's Instagram: www.instagram.com/rafeofferRafe's Email: rafe@sofarsounds.comConnect with Jane Z.Instagram: @insideoutwithjaneWebsite: www.insideoutwithjane.com Email: hello@insideoutwithjane.com
An enlightening and inspiring episode where Rob speaks to Rafe, an expert in marketing, including working for Coca Cola and Disney! They talk all things marketing, branding and delve into some of Rafe's key learnings over his impressive marketing career. KEY TAKEAWAYS Branding is what you want to stand for as a company for the longer term. The best form of marketing is when a customer experiences something and just can't wait to tell everyone else about it. Rafe found working at larger companies taught him a lot about what not to do, this was just as valuable as the things he learnt to do whilst working there. Larger companies have a unique challenge in that many people are doing jobs, not realising what they do each day feeds into the customer, not realising the impact and the difference they can make. Building and instilling a great vision can really help with this, ensuring every employee truly understands what the companies aim is and how they fit into it. Toxic people in companies can destroy morale and will end up coming back to bite you. No matter how well they perform, you need to remove them as soon as you can. Marketing has changed considerably and quickly over the past two decades. Marketing has gone from more ‘blanket' approaches with little tracking to being able to be ultra-specific and precise and being very measurable. BEST MOMENTS “Branding is the longer-term thing you want to stand for in your business” “Get rid of toxic people” “Top performers can often suppress others” VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK's No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob's official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information.
Today we have a memorial session to remember those lost needlessly to the pandemic, with Pamela Addison, Rafe Offer, Cecile Stehrenberger, and Lori Peek.
Today we have a discussion of musicians and how they are coping with the pandemic with Rafe Offer, and a public health update with Esther Chernak.Rafe Offer has held senior positions with some of the world’s largest companies, including as Marketing Director for Disney. Rafe continues to consult top companies including Microsoft, Aviva, The Daily Mail Group and Amazon. Rafe is CEO and co-founder of Sofar Sounds, a cutting-edge music company and worldwide promoter of new bands. It has grown from one London living room into a global music phenomenon which has created the world’s largest international network of live music events, and has been touted by the Guardian as ‘a quiet revolution’ and New York Magazine as ‘one of the top new brands in America’.
Today we’re talking to Rafe Offer, CEO of Sofar Sounds (Sofar is an acronym for "Songs from a Room"), a community-led global movement that’s bringing the magic back to live music. Dissatisfied with a concert-going experience in 2009, Rafe and two friends decided to take action. They hosted an intimate concert in a flat in North London for eight people. At the event, music was the undeniable focus: "At our gigs you could hear the music rather than the clatter of drinks being served, the purring of phones or murmur of side-bar conversations." Three living-room concerts later, there were lines around the block of people hoping to attend. Soon, people living in other countries raised their hands to bring the format to their cities. Ten years later, there are 500 gigs per month in more than 300 cities worldwide, and more than 25,000 performers have put on Sofar shows - including big names from Leon Bridges and Billie Eilish to Benjamin Clementine and Karen O.In our interview, we talk to Rafe about the origin of Sofar and how community members around the world host these gigs, and how Sofar went from hobby to a full-fledged business. If you want to get involved with Sofar, maybe attending or helping to bring an event to your city, go to their website sofarsounds.com or check out videos from concerts on their YouTube channel.Grab your copy of GET TOGETHER—our handbook on community-building
In this episode I'm talking to Rafe Offer. He's the founder of Sofar Sounds. You probably know Sofar Sounds. They organise intimate concerts in alternative venues. So from a living room, to an office, to a church - anything that isn't intended to host a concert. They are now in more than 400 cities around the world! And I see this as a fascinating lesson of how to follow your passion, help artists, manage to scale a project worldwide, and so much more. Enjoy! --- Send in a voice message: https://anchor.fm/musicinnovation/message
Ten years ago, when Rafe Offer created Sofar Sounds, he had no idea what kind of global community he would build. He didn't know how badly people needed real, tangible, human connection. He was just frustrated with his experiences at concerts by musical artists he knew and respected. With the drive to improve his own listening experience, Offer came up with a relatively simple idea: invite artists into people's homes to play an intimate set. The audience would kindly be asked to not use their phones and hold off on getting up to get drinks during the experience. Offer describes that first experience as something that truly allowed for connection. It felt so good, they decided to do it again, and then again. By the third living room concert, the line to enter was out the door - and Offer and his co-founders knew they were onto something. Since that first concert in London in 2009, Sofar Sounds has reached 400 cities, with over 20,000 concerts played in various living rooms, on rooftops and in small retail spaces around the world. And although Offer was always passionate about his music, prior to launching this global phenomenon he held titles like Global Marketing Director for Disney and for Coca-Cola, as well as Director of Innovation at Diageo. In this episode of #WeGotGoals, you'll hear him talk about sensing the need to let go of his role in marketing for a major brand and pursue this idea of Sofar Sounds with all his might. The concept, to "be in the moment, [to] take it all in," as Offer says, was - and is - universal. "People all around the world really felt the same way. Wherever we are in the world, we crave that," he says. The thing Offer's most proud to say he's accomplished - even after an impressive career creating campaigns for the likes of Coca-Cola and Disney - has everything to do with this massive, like-minded community Sofar has created through small, intimate experiences. And as far as big goals for the future, well, you can read them for yourself on his LinkedIn profile. Not unlike another #WeGotGoals guest, Sarah Robb O'Hagan, who lists her failures on her LinkedIn page, Offer sees the platform as an opportunity to make a statement. "As soon as I say [my goal] to somebody and start diving in, you already sort of feel like you're on your way," he says. "And publishing it is another way of saying it out loud...it just helps reinforce it that this is real." After you listen to this episode of #WeGotGoals (and subscribe wherever you like to get your podcasts - like Apple or Spotify!) you can check out what Sofar Sounds concerts are playing in a neighborhood near you.
This week we have a very special LIVE podcast episode with Rafe Offer, Co-founder of Sofar Sounds. Sofar Sounds is a music events startup company where guests and artists come together to experience music in an intimate and respectful setting at secret locations around the globe.For our first LIVE episode I stopped by the Sofar Sounds NYC headquarters to chat with Rafe about his upbringing in Chicago, his love for music, his experience attending the University of Wisconsin, why he created Sofar Sounds, how he was able to make the company a global community throughout the world, and we even have a short Q&A from our live audience!FOLLOW SOFAR SOUNDS AND RAFE ON INSTAGRAM._______________________________________________FOLLOW SILENT GIANTSFOLLOW COREY CAMBRIDGE_______________________________________________This episode was mixed by Mark Byrd of MBM Studios See acast.com/privacy for privacy and opt-out information.
Rafe Offer, one of the original founders or SoFar sounds, talks to me about his career, how SoFar Sounds was created and what makes this concept so successful.
Rafe Offer is the co-founder & CEO of Sofar Sounds, a global movement that brings people together over live music in an intimate setting. Based out of London, Sofar was launched in 2009 and now stages concerts in 398 cities worldwide. In our conversation we talk about the humble beginnings of Sofar, the challenges of growing it as a non-technical team, leadership, monetization, their recent funding by Sir Richard Branson and Rafe's vision for Sofar's future.
Rafe Offer is the CEO & Co-Founder of Sofar Sounds, a company reimagining live events through curated, secret performances in intimate settings in more than 350 cities around the world. Rafe brings 15+ years in global brand marketing at Disney, Coca-Cola and as a consultant for Microsoft, Diageo and a few UK based startups before founding Sofar. It was a joy talking with Rafe about they've built and are building at Sofar. Something special indeed! www.sofarsounds.com — Sponsors — www.taskbullet.com www.breather.com www.claralabs.com — Giants & Crowns — www.giantsandcrowns.com www.instagram.com/giantsandcrowns The Giants & Crowns Podcast is an interview driven series focused on unearthing stories from industry/cultural leaders while unpacking their learned lessons involving people, product, and process.
Sofar Sounds, short for 'songs from a room' is a global phenomenon that has re-shaped the live music experience, stripping it down to intimate gigs in intimate settings. Rafe Offer, one of the founders of Sofar, discusses how Sofar was founded, and the unexpected community of musicians and music lovers that the organization has created in over 260 cities worldwide. If you'd like to attend a Sofar event near you or get involved, check out sofarsounds.com
Rafe Offer is a seasoned marketer (with stints as Director of Marketing at both Disney and Coca Cola, plus clients such as Amazon.com, AXA, The Daily Mail and Microsoft as a Marketing Consultant) but his passion is music, specifically music in a living room. So he created SOFAR to hold concerts in his living room and then his friends living rooms and now living rooms in over 180 cities around the world - all free and all curated. He joins us Oct 2 at 11:04 am PT/2:05 pm ET/7:05 pm London to tell us how he did and how anyone anywhere can be part of what may be the next revolution in music.