Podcasts about rka ink

Here in 2022, therapists have largely resigned ourselves to the fact that we need to do some kind of marketing. We have been dragged into the world of social media, user generated content, and the imperative of the personal brand. And the necessity of marketing ourselves comes with a lot of uncertainty, discomfort, and unease.How do we market ethically? What does it actually mean to be authentic in our marketing? Is there any way to do this without feeling icky or like we're selling ourselves?And our discomfort with the idea of marketing in and of itself makes us easy marks for people selling certainty, selling relief from our anxiety about marketing, and we can end up buying into cookie cutter strategies that don't work.Which isn't to say all standard marketing advice is bad–it helped me grow a thriving practice–but there is something deeper to consider about how and why therapists struggle with this process, and how we contend with it.Which is why I'm talking to Racheal Kay Albers, Creative Director and Brand Strategist at RKA Ink. I wanted to talk to Rachael specifically, because she puts the experience of marketing in 2022 into a much-needed historical and sociological context that gives voice to the way marketing grinds up against our values and our senses of ourselves.Rachael Kay Albers is a creative director and brand strategist for businesses that burn the rulebook. When she's not helping brands set fire to the box instead of thinking inside it, she writes about the intersection of branding, pop culture, tech, and identity. She also hosts the podcast, Marketing Muckraking, where she explores what brand culture is doing to us — and what to do about it. Listen to the full episode to hear: How social media skews our concept of how long marketing–or therapy–should take before we see results Why your brand is about how your audience perceives and remembers you, not your logo Why we have to go deeper than fill-in-the-blank “about me” and “who I treat” to make potential clients feel seen and safe Why marketing can be surprisingly emotional A way to think about niche that goes beyond ideal client profiles Why the pursuit of ethical marketing means leaving money on the table Learn more about Rachael Kay Albers: RachaelKayAlbers.com  RKA Ink  Marketing Muckraking Podcast Instagram: @rachael.kay.albers YouTube: @RKAInk TikTok: @rachaelkayalbers Twitter: @rkaink Facebook: @rachaelkayalbers Connect with Rachael on LinkedIn Learn more about Riva Stoudt: Into the Woods Counseling Instagram

I think a lot of us business owners want to be bolder with our messaging but aren’t sure where to start. We would love to clearly and powerfully articulate our brand values, but we don’t know what will do that best. As with most things in business, we need to start with a strategy, which is exactly what today’s guest is here to illuminate for us. Rachael Kay Albers is the founder of RKA Ink, a branding, web design and marketing agency that helps thought leaders create epic, unforgettable brands. She is also the host of Awkward Marketing, a business comedy sketch show about the dos and don’ts of great marketing.  Rachael and I chat about how she’s used humor to grow her own brand and how she helps her clients create messaging that pulls in the right clients and repels the wrong ones. She also talks about why the things that annoy you in your industry - the things that make you want to rant to everyone you know - can be a great starting point for some of your strongest brand values & most effective content. You can find complete show notes and resources for this episode at https://scalingdeep.com/rachael-kay-albers-bold-brand/

Interview with Rachael Kay Albers is a digital strategist and business comedian. She's the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago. And she's the host of  Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV. https://www.rkaink.com/ This podcast series is hosted by Patricia Kathleen and Wilde Agency Media. This series is a platform for women, female-identified, & non-binary individuals to share their professional stories and personal narrative as it relates to their story. This podcast is designed to hold a space for all individuals to learn from their counterparts regardless of age, status, or industry.  

The Connected Yoga Teacher Podcast 156: Define Your Brand with Rachael Kay Albers   Description: What is your brand? Hint, it's not just about the colors or images on your website. Figuring out what your brand is all about can be confusing, and it can be hard to think about how to differentiate yourself from other yoga teachers (especially if you don't feel you serve a very specific niche). Branding expert Rachael Kay Albers has some tips on how to define your brand and stand out with your branding.   Rachael is a digital strategist, and Founder and Creative Director of RKA Ink, a branding, web design and digital marketing studio based outside Chicago. She helps thought leaders and visionary entrepreneurs all over the world stand out online with unforgettable brands. Apart from her work crafting epic brands, Rachael also hosts Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. From what your brand actually means, to why yoga teachers may struggle with a branding problem, Rachael has a wealth of information on finding, defining and sharing your brand. She also talks about the concept of reverse niching, how we can use that to find our ideal yoga students and how to stand out by taking a stand.   Whether you have a clearly defined brand identity or your brand is still a work-in-progress, this episode has lots of strategies to help you craft and refine your brand.   Key Takeaways: [6:13] Shannon introduces her guest for this episode - Rachael Kay Albers. [7:55] What does Rachael do and who does she do it for? [10:26] Rachael describes herself as a rule-breaker - even when she got married! [11:41] Why do "woo businesses" need to work on their branding? Rachael explains what branding means for yoga teachers. [14:06] Where do "woo businesses" have a problem with their branding? [19:34] How can yoga teachers deal with having to sell people what they want without being slimy or salesy? [23:02] Rachael shares an example of how she helped her client figure out her ideal client and how that relates to the messaging and copy. [26:46] Shannon and Rachael walk through an example of an ideal client for a teacher offering restorative yoga. [30:58] How would knowing the ideal client translate into copy for social media or on a website? [33:17] Rachael addresses the worry and concern that many business owners have about writing copy for specific people. [35:20] Rachael recommends using your copy to direct your design. [38:49] What is reverse niching? [44:23] Branding has two jobs - to attract your ideal clients, but also to push away the wrong people. [46:57] What other aspects of branding should yoga teachers think about to stand out? [51:16] Rachael shares an example of how to turn a complaint or a pain point into positive content that serves your audience. [54:35] The brands that really stand out are the ones that are willing to ruffle feathers and take a stand. [1:00:45] Shannon and Rachael discuss the idea that there's a market out there for every kind of yoga teacher. [1:02:51] Find out more about Rachael and the work that she does at her website. [1:03:55] Shannon shares her takeaways from the interview. What was your biggest takeaway?   Links: Rachael Kay Albers on Instagram and YouTube RKA Ink Awkward Marketing One Year Wedding That One Time Jimmy Fallon Made Fun Of Our Wedding + Our Video Response Facebook Algorithm Change: What It Means And What To Do About It - Awkward Marketing Let's Do Launch 2020.com Content Creation: 5-Day Challenge for Yoga Teachers Yoga for Pelvic Health Teacher Training  Consultation with Shannon Leave a Review! Gratitude to our Sponsor Schedulicity and Toronto Yoga Conference April 2020   Quotes from this episode:   "At its heart, your brand is how your customers remember you and experience you."   "At the end of the day, you don't get to say what your brand is. Your audience says what your brand is."   "The cardinal rule of branding and marketing: Sell them what they want, give them what they need!"   "Who am I not a good fit for?"  

With so much content out there, how can we create brand messaging that actually stands out in a memorable way and reach the right audience for our creative business? This week on Creativity School, Rachael Kay Albers is here to teach us how to create epic, unforgettable brand messaging and content through humor, connection, and fun! Rachael is a Creative Director and Lead Designer at RKA Ink, and the host of her business sketch comedy show Awkward Marketing. Rachael uses comedy and characters like Brad the Braggy Bro and Carie the Copycat to teach small business owners how NOT to approach their content and marketing. Rachael shares with us the 5 Marketing Archetypes that can make people feel icky and awkward, and how to start identifying the brand values you want to share by first identifying the ones that make you feel blech. She also shares why it’s SO important to create content as a small business owner, why entertaining your audience through your messaging is the holy grail of content, and why we should bring lightness and fun into our message. If you want to learn how to create brand messaging and content that stands out, this episode is for you!   **Today’s episode is brought to you by Audible! Get started with a free audiobook download and 30 day free trial at www.creativityschoolpodcast.com/audible.     Mentioned in this episode:  How Rachael’s business sketch comedy show Awkward Marketing got started How to bring humor into your brand without trying to be laugh out loud funny How to discover your brand values by by tapping into the things you are NOT about How to find your arch nemesis and turn it into your superpower Why it’s important to create content for your business       CONNECT WITH RACHAEL: Awkward Marketing | Instagram | Website   CONNECT WITH CREATIVITY SCHOOL: Thank you so much for listening! Subscribe so you never miss an episode, and connect with me online! Instagram | Twitter | Facebook If you have any questions or comments for the show, click here

Why is comedy Rachael Kay Alber’s go-to tool for communicating with her audience about marketing and branding? Find out as I sit down with Rachael from RKA Ink, the one woman SNL of biz TV.   Rachael is the owner and founder of RKA Ink, her branding, website and marketing design studio. She is also the creator and personality on Awkward Marketing, a business comedy show helping entrepreneurs make epic brands online through storytelling.   In this episode, Rachael dives into the success of Awkward Marketing, why “done” is the new “perfect”, and how to get the biggest bang for your time investment.   Tune in to learn how to: Build a process for creating ongoing content and keeping yourself accountable Use the power of video to communicate with your audience Leverage feedback and analytics to understand what content speaks to your audience   Connect with Rachael at rkaink.com and subscribe to Awkward Marketing at awkwardmarketing.com.

On today's episode, Rachael Kay Albers joins me to talk about her journey to becoming an entrepreneur. We discuss her story of living in a different country to becoming a working mom!   Are you a female millennial entrepreneur who wants to start or scale your service-based business but not sure where to start? Go to www.drcortneybaker.com/10secrets to get your free copy of the 10 Secrets Female Millennial Entrepreneurs must know before launching their service-based business. Get your free copy now! About Dr. Cortney Baker... She is an award-winning entrepreneur, researcher, author, speaker, and an advocate for gender equality. As a leadership expert and mother of three, she is passionate about inspiring and empowering women to lead with greatness. Dr. Baker is the author of the best-selling books: The Ten Do's and Don'ts for Business Leadership: Lessons to Lead Effectively and Unlimited: Conquering the Myth of the Glass Ceiling. She is passionate about helping ambitious female millennial entrepreneurs go from side-hustle to CEOs! Connect with Dr. Cortney Baker on Social... Facebook: @drcortneybaker | Instagram: @drcortneybaker | Twitter: @cortneyabaker | LinkedIn: @cortneybakerFeedback? Questions? Comments? For more information or to reserve Dr. Cortney Baker to speak at an upcoming event, please contact her at: cortney@cortneybaker.com or 1-469-708-8840.

Rachael Kay Albers is the Creative Director and Digital Strategist for RKA Ink and she is also a business comedian and the host of Awkward Marketing. Rachael brought international recognition on her relationship because she and her husband Roberto made a vow to get married every day for a year. She is incredibly multi-talented and has some smaht insights on how to be a genuine marketer without the Lamborghinis in the background.   Mentioned in This Episode: Rkaink.com Awkward Marketing Rachael on LinkedIn Matthewkimberley.com Work with Me

This episode has it all. There’s comedy, serious truth bombs, helpful takeaways and a cameo from my all-time favorite internet marketer; The Midwestern mom. My guest is Rachael Kay Albers, she’s a business comedian, and brand and marketing strategist. We are talking about battling shiny object syndrome, or FOMO, when it comes to the creative projects that help you grow your business. Rachel and I chat about the importance of FOCUS and finding satisfaction with where you are in your business right now. Rachael lets us peek behind the curtain of her company RKA Ink, for a look at how she structures, plans and sticks to her goals. I hope this episode makes you laugh, even if you’re just laughing at my goofy giggles...which I’m hoping is not my normal laugh, but hmmm...as long as it entertains you. In this episode, you’ll hear: Why you gotta drown out the noise about “scaling your business” and keep your focus on YOU. Rachael’s tiered approach to creating effective business goals. How mindfulness applies to entrepreneurship (hint: find your anchor) Episode Links: Visit RKAink.com. Binge watch Awkward Marketing! @rkaink on Instagram. @LinsiBrownson on Instagram. Learn about Laser Coaching with me. Download the transcript for this episode.

What’s In This Episode: If you're like Jill, you love marketing but hate sales. If you have brands you really love though, do you trust them? And when you notice they are selling to you, what's your reaction? Are they marketing well or poorly? What's the difference? Brad thinks that when marketers are trying to convince you of something you don't really need or want, those are bad examples. But when you believe in what you sell, you want other people to believe in it with you. And when you're really good at marketing (like Apple), you can clearly craft an identity around your brand that makes people feel good.  "Offer what they need, but at a higher price." - Brad Rachael Kay Albers, founder of RKA Ink and host of Awkward Marketing, is going into her tenth year of business. She's looking to scale up and be more of the creative director for her business, but she has her hands in all aspects of everything. She needs to hire more people for her team, but she needs more money to do so. But to do the sales she needs to do, she needs to be doing less work. RAISE YOUR PRICES, RACHAEL! "Charge what you're worth." - Jill So, do you sell products or experiences? Guest: Rachael Kay Albers is the founder and creative director of RKA ink. Her sweet spot is the space where business, marketing, and design meet. She is also the host of Awkward Marketing, which blends storytelling and comedy with marketing and business advice for entrepreneurs who want to build epic, unforgettable brands online.

In this episode, we're interviewing Rachael Kay Albers of RKA INK. She shares about branding your business.     You can find full show notes at https://www.amandaabella.com/podcast37

This episode features an interview with artist, activist and entrepreneur Rachael Kay Albers, as she discusses how art can change the world, and offers tips and advice about using art to create positive change.