Podcasts about awkward marketing

Welcome to Part 3 of this four-part series on The Online Business Family Tree, where we trace back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. In this installment, we're time traveling from WWI and WWII all the way to today, where clickbait, ClickFunnels to hell, and faking it 'til you make it have spread across the branches of this rotten business tree, poisoning the fruits that fall to everyone clamoring for their taste of success. Remember, this stuff didn't start on the Internet — it goes back hundreds of years. To understand marketing history is to understand ourselves and our culture — marketing is the fuel for the engine of capitalism. Let's take a trip through time, so you can be a more informed consumer and, hopefully, a more ethical marketer. What you can expect in Part 3 of the Online Business Family Tree: What ex-employees are saying about Brooke Castillo and The Life Coach School How a bro marketer gamed the system to launch a chart-topping country music album (by tricking people into buying it) The true story of the country's first famous "snake oil salesman" and how he culturally appropriated his way across the country Why we can thank Frank Kern for the CAN-SPAM act and how he still brags about building his business illegally That Tony Robbins scene in "Shallow Hal" and how he hypnotized his way to the top The appalling truth of ClickFunnels and why Russell Brunson thinks Adolf Hilter is a business leader — while the industry co-signs this concept What Nazi leaders learned about marketing from American propaganda How Christian nationalist preachers built the advertising industry What Jenna Kutcher, Amy Porterfield, and Mel Robbins really did on their Napa Valley mastermind and how they leverage parasocial bonds to sell to your sense of loneliness Who monetized her friend's death to boost her clickthrough rate Why no one can be Gary V, even Gary V, and the problem with corporations masquerading as people How "more good millionaires" isn't the answer to systemic problems About Lisa Robbin Young Lisa Robbin Young has 30 years of business experience as a coach and creative entrepreneur: she is an award-winning speaker, best-selling author, and accomplished musician with multiple albums to her credit. You may even recognize her from the Disney+ show “Encore.” She is also the host of the “Creative Freedom” show — I highly recommend her music video parodies. Check out “There are worse things I could do” for a Marie Forleo crossover with Awkward Marketing. She specializes in helping creative entrepreneurs build a business that works for how you're wired to work. An annotated guide to the episode can be found at MarketingMuckraking.com in the show notes here.

Welcome to Part 4, the final installment of the Online Business Family Tree series, where we traced back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. We also highlighted the 10 elements of the rotten tree. To review:  Prosperity gospel and the "pull yourself up by your bootstraps" myth of meritocracy Mastermind relationships and being "in the room" where it happens with powerful leaders JV partnerships Affiliate marketing Tabloid / clickbait / pain point / shame-based marketing Gaming the system Propaganda, mind control, and hypnosis Cross-pollinating audiences Personal branding and “If I did it, you can, too”  And finally, the idea that you don't have to cite your sources, fuck your sources. So that the web becomes so tangled, no one knows where any of this came from. But now, hopefully, you do know. And our hope is that this series has helped you become a more informed consumer, a more ethical marketer, and that you feel seen and less alone in this jungle of the Online Business Industrial Complex. To understand marketing history is to understand ourselves and our culture — marketing is the fuel for the engine of capitalism. But now that we've taken this trip through time, it's time to talk about what to do next and how do we build a better future… About Lisa Robbin Young Lisa Robbin Young has 30 years of business experience as a coach and creative entrepreneur: she is an award-winning speaker, best-selling author, and accomplished musician with multiple albums to her credit. You may even recognize her from the Disney+ show “Encore.” She is also the host of the “Creative Freedom” show — I highly recommend her music video parodies. Check out “There are worse things I could do” for a Marie Forleo crossover with Awkward Marketing. She specializes in helping creative entrepreneurs build a business that works for how you're wired to work. For the transcript and annotated guide to the online business family members we discuss in Part 4, check out MarketingMuckraking.com and the show notes here.

If you've ever wondered how the Online Business Industrial Complex was built, this is the 4-part series for you. I'm joined by Lisa Robbin Young as we trace back how we arrived at this moment in internet marketing and online business, and who are the key leaders who brought us here, starting with Ben Franklin, Henry Ford, and Thomas Edison, all the way to Tony Robbins, Marie Forleo, Jenna Kutcher, Russell Brunson, Brooke Castillo, and Matthew McConaughey? Yeah, he's a life coach now. If you don't know — or care — about these names, never fear. Lisa and I focus on what tactics these leaders popularized and how they've invaded nearly every corner of online business. This series is foundational in understanding the evolution, not only of online business and marketing, but American culture and many of the advertising principles we have come to take for granted as “how it's done.” But, as we say on the show, this stuff didn't start on the Internet — it goes back hundreds of years. To understand marketing history is to understand ourselves and our culture — marketing is the fuel for the engine of capitalism. Let's take a trip through time, so you can be a more informed consumer and, hopefully, a more ethical marketer. What you can expect from Part 1 of the Online Business Family Tree: Why we're "naming names" and the difference between solopreneurs and corporate entities in girlboss clothing How the "American dream" became a sales pitch for individualism at the cost of systemic change What muskrats taught Henry Ford and Thomas Edison about making millions The surprising secret of how to "think and grow rich" Behind the scenes of coaching coaches to coach coaches How the Industrial Revolution turned into toxic wellness culture Why hating yourself is good for business (online business, that is) About Lisa Robbin Young Lisa Robbin Young has 30 years of business experience as a coach and creative entrepreneur: she is an award-winning speaker, best-selling author, and accomplished musician with multiple albums to her credit. You may even recognize her from the Disney+ show “Encore.” She is also the host of the “Creative Freedom” show — I highly recommend her music video parodies. Check out “There are worse things I could do” for a Marie Forleo crossover with Awkward Marketing. She specializes in helping creative entrepreneurs build a business that works for how you're wired to work. See MarketingMuckraking.com for the complete transcript and annotated visual guide.

Welcome to Part 2 of this four-part series on The Online Business Family Tree, where we trace back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. In this installment, we're diving into six figure masterminds, Marie Forleo's B-School, the Cult of the Syndicate, and how early Internet marketers like Mark Joyner, Dan Kennedy, Yanik Silver, and Russell Brunson brought mind control and manipulation online. If you don't know — or care — about these names, never fear. We focus on what tactics these leaders popularized and how they've invaded nearly every celebrity online business course, including Matthew McConaughey's. Remember, this stuff didn't start on the Internet — it goes back hundreds of years. To understand marketing history is to understand ourselves and our culture — marketing is the fuel for the engine of capitalism. Let's take a trip through time, so you can be a more informed consumer and, hopefully, a more ethical marketer. What you can expect in Part 2 of the Online Business Family Tree: How 6 figure masterminds became a thing (someone please tell me why anyone would pay Amanda Frances $100K to "sit in her energy"?!) The rise of joint venture partnerships and affiliate marketing Why Marie Forleo's B-School is the bee in my bonnet The concerning trend of "business" coaches who are really just teaching the marketing of the self and personal branding through proximity to power How celebrity personal brands manipulate refund rates and quash negative reviews through stick strategies and boilerplate non-disparagement clauses The boy bosses responsible for bringing junk mail into your inbox Where clickbait came from (spoiler alert: Bat Boy!) Why easy "ethical marketing" swaps are just more of the same The nuance of shame-based or pain point marketing (and my unpopular opinion on speaking to pain — it might surprise you!) About Lisa Robbin Young Lisa Robbin Young has 30 years of business experience as a coach and creative entrepreneur: she is an award-winning speaker, best-selling author, and accomplished musician with multiple albums to her credit. You may even recognize her from the Disney+ show “Encore.” She is also the host of the “Creative Freedom” show — I highly recommend her music video parodies. Check out “There are worse things I could do” for a Marie Forleo crossover with Awkward Marketing. She specializes in helping creative entrepreneurs build a business that works for how you're wired to work. See MarketingMuckraking.com for the full transcript and visual guide.

Branding when we are starting out in business most of us think website, colors, and fonts. As people and businesses more of us are working for ourselves and becoming brands. What is this doing to our humanity? We also get into the hot topic of integrity and authenticity in the online education space. We talked selling without losing integrity or making false promises and the courage behind showing up truly as we are. So who it the special guest in todays episode? Aside from her fridge full of colorful LaCroix Rachael is a creative director and brand strategist for businesses that burn the rulebook. When she's not helping brands set fire to the box instead of thinking inside it, she writes about the intersection of branding, pop culture, tech, and identity. Rachael is also a stand-up comedian and hosts a business comedy show, Awkward Marketing, using sketch and storytelling to teach about entrepreneurship in the Internet age. I'm a huge fan of her show you can check it out at RachaelKayAlbers.com Thankful to rachael for having a candid conversation to agree to disagree in this topic and a Queen at being herself. --- Send in a voice message: https://anchor.fm/beautybusinessmind/message

How are you navigating the weird, wild world of digital marketing? Where does your true essence end and your online persona begin? And - is an ethical reckoning coming for coaches, consultants, and other service providers? This week, Annie P. is joined by comedian, whistleblower, and branding all-star, Rachael Kay Albers. Rachael is known for her keen observations, no-nonsense voice, and resilience AND she's been the go-to branding strategist for many of entrepreneurship's biggest, shiniest names. She brings a heaping helping of hilarious truth to this episode and reminds us to look for the best practices that are older than the Internet. Then, the two theater majors (who actually went to college together) pull lessons out of the bohemian Broadway sensation, Rent. *Parentpreneur advisory: this episode contains loads of colorful language. Connect with Rachael through her website and Instagram. Don't forget to check out her Awkward Marketing videos and the Marketing Muckracking podcast. Special shoutout to Columbia College Chicago - put this in the alumni newsletter already! It's a twofer. Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Text the word EASY to 411-321 for Annie P's guide to ditching your sales baggage. (Outside the US? No problem! Just text EASY to 1-909-741-1321 on WhatsApp!) For full show notes and more visit www.toolegitimatetoquit.com

Do you feel like you can be honest, open, transparent, confident, and vulnerable at work, honest, open, transparent, confident, and vulnerable at work? Well. These are the top five qualities of authenticity bringing authenticity into the workplace.If you want employees who are going to be more committed and ready and willing to go above and beyond, then you're in the right place today.About the GuestRachael Kay Albers is a creative director and brand strategist for businesses that burn the rulebook. When she's not helping brands set fire to the box instead of thinking inside it, she writes and hosts a podcast, Marketing Muckraking, about the intersection of branding, pop culture, tech, and identity. Rachael is also a stand-up comedian and hosts a business comedy show, Awkward Marketing, using sketch and storytelling to teach about entrepreneurship in the Internet age.Support the show

I hear it all the time: "How do I build a business without being sleazy about it?" I spent many years creating content that spoke to this question in my show, Awkward Marketing, where I tried to help people find "easy" swaps for the unethical practices that had become industry standard. But, then I realized there was more to the conversation around "sleaze" in business than just switching out the "bad" with the "good." I wrote about this in my essay, "I Hate Marketing" And Other Lies We Tell Ourselves. Because after 13 years of running a branding studio and speaking with hundreds of entrepreneurs, I started to notice a pattern. When people want a “non-sleazy” way of marketing their business, I believe what they are really asking for is a way out of capitalism. Becoming a business owner forces you to participate in the system in a different way, no longer as a passive consumer but someone driving your own products and services. And when you do this, you quickly realize all the ways that the game is rigged. The celebrity personal brands leading the online business industrial complex want us to believe that if we don't like their methods, we have a mindset issue. This is the same argument Tony Robbins makes when he says that the #MeToo movement is simply a "drug" to make victims feel good. He promotes an ideology that says we shouldn't get angry about systemic injustice, but instead think our way out of it individually. And this is also the same argument that Napoleon Hill makes in his book, Think And Grow Rich. In today's episode of Marketing Muckraking, I explore the culture of personal branding and my own quest to understand what branding is doing to us. This led me to explore the history of the personal brand, which took me back in time, stopping in the early 20th century, when Napoleon Hill built his brand and popularized the idea of thought leadership and manifestation in Think And Grow Rich. Many of modern business's most influential leaders cite Think And Grow Rich as a book they draw immense inspiration from. Tony Robbins promotes Think And Grow Rich on his website with an affiliate link. Daymond John of Shark Tank swears by its teachings. Donald Trump loves Napoleon Hill and cited Think And Grow Rich in some of his own books. The book is prosperity gospel meets snake oil. And if you know the history of snake oil, which was popularized in the USA in the late 19th and early 20th century by Clark Stanley, self-described "Rattlesnake King," then you also know that muckrakers tested his snake oil liniment and found that 1) it didn't contain any actual snake oil and 2) it didn't cure any of the things it purported to. That's where the term "snake oil salesman" comes from! And Think And Grow Rich is snake oil, too. Napoleon Hill lied about much of the wisdom he shared in his book, where he claimed to interview the rich and famous, like Andrew Carnegie and Thomas Edison, on the "secrets to their success." Not only that, but Hill ran one of the country's early pyramid schemes, led a sex cult, and covered up a murder? For the juicy details, you'll want to listen to this episode of the show. Hill's success is more a credit to how capitalism rewards abuse than his own genius. As I shared in this episode, there is no “do no harm” way of existing within capitalism. Most of the products we are surrounded by, with the very small exception of things like handmade goods you purchase directly from small creators — make their way through the supply chain, passing through the hands of many workers, with environmental impacts, as well as the implications of packaging and waste. If you purchase fast fashion or buy your clothes from nearly any major retailer — that clothing has passed through a sweatshop. If you're a Midwesterner like me and you buy fruit in the winter — or any food that isn't local to your region — that food has traveled thousands of miles to arrive at your grocery store. And there were people paid less than they should have been to get that food to you. I could go on and on. I speak to many people who proudly boycott Amazon, for example, without realizing that Netflix and Disney+ both use Amazon web services. So does Pinterest, AirBNB, NASA, The Guardian. So if you pin things on a mood board — you are supporting Amazon. If you read The Guardian, you are supporting Amazon. If you stay at an AIRBNB, you are supporting Amazon. And, if you are a tax paying American, you are supporting Amazon, simply because your taxes go to NASA. There is no way to fully divest from the harms of capitalism. We are all participants in this system, whether we like it or not. If you are troubled by what I shared in this episode, then the painful truth I must tell you is that the answers you seek won't be found within capitalism. We've gone too far for that. There is no easy way to level the playing field or buy our way out of this. Business, all business, within this system, is “sleazy.” So then the question becomes — not “how do I find an easy, ethical swap for running my business the GOOD way,” but... How do I run a business that mitigates and prevent as much harm as possible while building towards a better answer, a better future — outside this system? In my next episode, I'll talk about the 4 types of change makers to help you figure out the most effective ways for YOU to make change within and outside of this system. We don't ALL need to burn shit down — but we DO need all hands on deck. Stay tuned for the next episode for more on what you can do to be part of the change we need — and spoiler — NO, it's not thinking and growing rich. Oh and should I do a Part 2 of this to tell you more about Napoleon Hill and his Immortal Baby Sex Cult? Let me know! Sources for and mentions in this podcast: The Untold Story of Napoleon Hill, the Greatest Self-Help Scammer of All Time by Matt Novak on Gizmodo What You Need To Know About the Cult of Online Marketing, Episode 11 of Marketing Muckraking StoryBrand Scandal about Josh Harris and Donald Miller (And Josh Duggar?!?)

In this episode, I have a very special guest for you! Rachael Kay Albers is known as the rebrand whisperer and is the founder and creative director of RKA, a marketing company that has helped hundreds of companies look as good as they are with headquarters in Chicago but clients all over the world.   She spends her days revolutionizing businesses, speaking on stages or in Zoom rooms, and creating SNL-worthy sketches for her binge-worthy business comedy show called “Awkward Marketing”. She shares all her tips and tricks to marketing, growing your business, and how to actually (and successfully) approach branding!    3 Reasons You Should Listen to Today's Episode Dealing with different scenarios in marketing Creating and building genuine content for your audience and key topic areas How to effectively rebrand without causing emotional damage    Journal prompts from the episode:   -Who would you never want to work with? - What is the picture of the world you want to live in? - What pisses you off in your market? - What do you want to see more of in your industry? - What would I never, ever get caught doing?     This episode is brought to you by the Faith Activated Journaling Experience. The Faith Activated Journaling Experience is a year-long experience for the strong, ambitious woman who wants to activate her faith, reclaim her worth and build her wealth through journaling in just 5 minutes per day. If you want to manifest more freedom, gain more clarity, and earn more money, the Faith Activated Journaling Experience is right for you.    Rate, Review, & Subscribe on Apple Podcasts   “If you want to live your best life, listen to Rachel Luna, this woman knows her stuff!” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — to move forward on a journey of self-discovery, mastery, and total self-expression. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!   Also, if you haven't done so already, subscribe to the podcast. I'm adding fresh episodes every Tuesday and Thursday and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now!   Links mentioned in this episode: https://www.youtube.com/watch?v=IxU3FYN58Bo Follow Rachel on IG @irachelluna   Follow Rachael on IG @rachael.kay.albers   @homeofficepalace Follow Rachel @girlconfident on IG Find Rachel on Clubhouse @girlconfident Permission to Offend Free Facebook Group Faith Activated Journaling Experience Email us @ info@rachelluna.biz Text me on Community: (904) 205-1959

With Rachael Kay Albers Laughter isn’t just a gimmick, it really is better than medicine. It helps us learn faster, it helps us retain information, it reduces stress, brings our energy up and it gets our hormones flowing so that we can be better problem solvers. It does very good things and lately I think we all wish that we could have a little more of it. Well my friend, you are in for a treat today. As soon as I learned about today's guest, I was immediately so inspired and enthralled by her content and how she shows up in the world, I KNEW I had to have her not only on the show, but in my world. I mean, I straight up wanted to immediately become her best friend. And the thing is. That isn’t a coincidence. It is truly a product of an incredibly unforgettable, stand out, dialed in marketing strategy. Rachael Kay Albers is a business comedian, marketing educator, and no stranger to creating what she refers to as ‘UNFORGETTABILITY' in business. Rachael Kay, otherwise known as RKA uses her SNL-like comedy angle to help people learn the things she teaches in her business and on her YouTube channel ‘Awkward Marketing.’ Her content is entertaining and fun and quite honestly like no one else I've ever seen before. So above all else, RKA is a marketing educator and strategist who full-on practices what she preaches. She walks the walk and talks the talk when it comes to creating a business and a brand that truly stands out. I mean, I binged her youtube videos harder than the first season of Ozark and Tiger King combined, and I laughed and learned along the way. How about that for an endorsement? I am beyond excited to introduce you to today's guest Rachael Kay Albers, creative director and business comedian. And in this episode she is sharing how YOU can follow her lead and create unforgettability in your own business to skyrocket your business growth too. So, settle in and get ready to meet my hilarious new business inspiration and hopefully future business bestie, Rachael Kay Albers. In this episode, we talk about: How she came to be the unforgettable entrepreneur and marketing genius she is today. 4:39How marrying education, entertainment, and humour came together to create Awkward Marketing. 7:27Not needing to be a videographer to learn the skills to craft great video content. 11:58Different types of content: in the moment and evergreen and why they are both important to validate the information you are putting out into the world. 15:20The beauty (yes beauty) of low production quality content. 17:28Being rewarded for just hanging out and engaging with your clients and followers. 20:51Her best tips for entrepreneurs to become unforgettable. 24:03The benefits of becoming a GIFfluencer. 31:23 I think you need to follow awkward marketing on YouTube. I really I have given so much value in this episode, I am just gonna come in hot with a self promotion. That’s the kind of marketer I am today. So Awkward.Marketing.tv I think that’s going to be your first step. I think you’re gonna need a crash course and letting your hair down and just having fun while learning about business.RKA What can I say. You are welcome. But really, please don't walk away after listening to this episode and NOT look Rachael up on the internet. Her content is truly where comedic entertainment meets social media and business marketing education and I truly believe she is paving the way for the future of how we show up online. Seriously, check Rachael out on YouTube. I mean, I took one look at her and then immediately back at myself and realised, hang on, I don’t look annnnny different than anyone else in my industry. There is no reason for someone to remember me over another podcaster, photographer or educator. My branding and messaging are safe, and objectively similar to others in my field, and somehow I never recognised that as a problem until RKA. And so, I challenge you to do the same. Look inward at the business you are building and the brand you are creating and ask yourself those hard questions too. Like, do I truly stand out in my industry? Or have I fallen into the trap of more of the same? And so now I blend. And if the answer to that is yes, I wanna encourage you to do some deep digging and make some changes. Be your own thing. Stop looking sideways and give yourself permission to be different, bolder, more memorable – and to be true to yourself while you're at it. I know I feel called to do better with how I show up after meeting Rachael. I will link to all of her corners of the web in the show notes, but if you wanna skip that step, simply search Awkward Marketing on YouTube, or type RKA into your next GIFY search and you will be well on your way to getting your daily RKA fix. And I'm going to go ahead and say it, I believe she is someone to watch, because she is definitely someone who is doing things unforgettability and we are all about to see where that takes her. No presh RKA. Today was such a treat for me, I can't thank you enough for tuning in to yet another episode of The Workshop Weekly podcast. I am so grateful to get to introduce to you so many incredible business experts and grace your earbuds, or car speakers, or google mini week after week. Until next week my friend, I’m gonna miss ya. Bye for now. Mentioned in this episode: Interview with John Snow, Tarzan Kay, and Sage Polaris (I swear it is relevant) Everything you need to know about Doves. Connect with Rachael rachaelkayalbers.com rkaink.com instagram.com/rachaelkayalbers youtube.com/rkaink facebook.com/rachaelkayalbers A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don't let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you're looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don't want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It's so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.

The marketing landscape is littered with sleazy, man-ick-ulative tools & tactics. As a result, small businesses with soul are turning away from marketing completely, doing a massive disservice to the audience who needs them. Rachael teaches us a surprising trick to taking the stuff you HATE about marketing and turning it into epic, hilarious content your audience loves and positions you as the expert you are. In this episode you'll learn: - Why trying to discover your ""niche"" is the wrong approach - How to create your marketing “alter ego” to inspire content that brings laughs AND conversions - The 6 questions to ask yourself before you create another piece of content Rachael Kay Albers Bio: Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael's clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show. Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they're afraid to throw away. Main website: http://www.rkaink.com/ Awkward Marketing: http://www.awkwardmarketing.com/ Giveaway: http://www.rkaink.com/niche/ FB: http://www.facebook.com/rkaink Insta: http://www.instagram.com/rkaink/ YT: http://www.youtube.com/rkaink/

Joining KIZER & BENDER & BAUM is the whip smart and hilarious Rachael Kay Albers, founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago. The conversation centers on how to create an unforgettable brand and stand out online without selling you soul or playing the manipulation game, plus binge worthy content vs. “going viral” and why making people laugh is so important. Check out Rachael’s website at https://www.rkaink.com/ and her Awkward Marketing, a business comedy show that blends fun-sized business advice with storytelling and sketch comedy here: https://www.youtube.com/c/Rkaink/

In this week's episode, we have on Rachael Kay Albers, who is a business comedian, branding and marketing expert, and podcast host of Awkward Marketing who helps entrepreneurs build unforgettable brands online. In the episode you'll hear: Rachael's journey in finding her true voice to bring humor in marketing. Learn the tips to create engaging and exciting content for your brand. The best practices to infuse your personality into your business. Connect with Rachael here: Website: https://www.rkaink.com/ Facebook:https://www.facebook.com/rachaelalbers Instagram: https://www.instagram.com/rachaelkayalbers/ Hope you all enjoyed it, and make sure to get your hands on the FREE Audience Growth Ad Experiment guide where I tested Facebook/Instagram Ads vs Pinterest Ads vs Linkedin Ads on what would happen when you put in $200+; which ad platform would have the HIGHEST result with the lowest COST? aka the most bang for your buck. Head over to this link to get instant access: https://www.danielleklemm.com/adexperiment Want to keep up in between shows? Let's chat! over at: www.danielleklemm.com www.instagram.com/iamdanielleklemm

In this week’s episode, we have on Rachael Kay Albers, who is a business comedian, branding and marketing expert, and podcast host of Awkward Marketing who helps entrepreneurs build unforgettable brands online.      In the episode you’ll hear: Rachael’s journey in finding her true voice to bring humor in marketing. Learn the tips to create engaging and exciting content for your brand. The best practices to infuse your personality into your business.     Connect with Rachael here: Website: https://www.rkaink.com/ Facebook:https://www.facebook.com/rachaelalbers Instagram: https://www.instagram.com/rachaelkayalbers/   Hope you all enjoyed it, and make sure to get your hands on the FREE Audience Growth Ad Experiment guide where I tested Facebook/Instagram Ads vs Pinterest Ads vs Linkedin Ads on what would happen when you put in $200+; which ad platform would have the HIGHEST result with the lowest COST? aka the most bang for your buck. Head over to this link to get instant access: https://www.danielleklemm.com/adexperiment   Want to keep up in between shows? Let's chat! over at: www.danielleklemm.com www.instagram.com/iamdanielleklemm  

Rachael Kay Albers is a digital strategist and business comedian. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV. Here's what we covered on the episode: How I had Rachael on the podcast in episode 22 where we talked about how just building a website for your client isn't enough How Rachael is going through a rebrand and hired Sarah Ashman to help with the process How offers that Rachael sees online for fast branding & design lead her to speak out on Instagram How you can get a new brand look, feel and starter website in a short amount of time but is that in your businesses best interest in the long run How small businesses need to be educated on what a brand is instead of believing the common myth that your brand is your visuals How you can go to Rachael's Instagram to check out her posts How meeting with Sarah made Rachael realize her brand didn't match what she was putting out into the world How Sarah told Rachael on their discovery call that they have to know what they are packaging before they work on the visual direction of her brand How Rachael didn't take the advice she gives her own clients about not focusing on the visual right away but focusing on your business strategy and where the future of your business is going first What the first process of Rachael's rebrand was and how it can inspire other designers How Rachael booked a room at the Four Seasons Hotel so she could be inspired and focus on what she really wants for the future of her business How branding is more emotional than people might know so when you rebrand it's really like therapy for your business How working with Sarah was the biggest investment Rachael made for her business and how it changed her mindset about her leadership role How Rachael's agency, RKA ink is staying similar to what they were before but she's building a new website for her personal brand, Rachael Kay Albers How Rachael's agency is “done for you” and her brand Rachael Kay Albers is “show you how to” where Awkward Marketing, consulting services and courses will live How Rachael wanted to move into the “show you how to” side to reach infinite people because she can only take on so many one on one clients each year with the agency side How Rachael has been speaking everywhere because it truly fulfills her and brings brand awareness, leads and credibility How Rachael goes about her social media strategy in a more organic  way and how she has used social media posts to create bigger content pieces, videos or even keynotes How Rachael doesn't hire out her content creation because she loves doing it How sometimes you do need to hire an outside person to help accelerate things, see blind spots and because you might be too busy The break down of how much time Rachael spends in the different areas of her business How there are two camps for how people do their work, camp hustle and camp chill out, where some people work hard to make money and where others don't work that much and still make a lot of money How both camps can be toxic and how your reality is somewhere in the middle of both How Rachael works very hard partly because of the big shift her business is going through so she can make more revenue from courses, speaking and consulting and less from one on one clients How people don't talk about when you're scaling your business it can be a long, slow pivot when you have no other strong source of income How Rachael's pivot for her own business has taken years and it will continue to take years Why Rachael is doing the work now so she can give a gift to her future self and why you should too Keep an eye out for Rachael's rebrand because bringing Sarah in to help has created magic for her business and how bringing an outside person in could help you too Links mentioned: Rachael's Website RKA ink  Awkward Marketing Webpage Awkward Marketing YouTube Channel Connect with Rachael on Instagram    Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community!  Let's connect on Instagram!

I think a lot of us business owners want to be bolder with our messaging but aren’t sure where to start. We would love to clearly and powerfully articulate our brand values, but we don’t know what will do that best. As with most things in business, we need to start with a strategy, which is exactly what today’s guest is here to illuminate for us. Rachael Kay Albers is the founder of RKA Ink, a branding, web design and marketing agency that helps thought leaders create epic, unforgettable brands. She is also the host of Awkward Marketing, a business comedy sketch show about the dos and don’ts of great marketing.  Rachael and I chat about how she’s used humor to grow her own brand and how she helps her clients create messaging that pulls in the right clients and repels the wrong ones. She also talks about why the things that annoy you in your industry - the things that make you want to rant to everyone you know - can be a great starting point for some of your strongest brand values & most effective content. You can find complete show notes and resources for this episode at https://scalingdeep.com/rachael-kay-albers-bold-brand/

#35: Rachael Kay Albers, creative director and business comedian, shares how creating her hilarious Awkward Marketing videos, that entertain as much as they educate, skyrocketed her business’s growth.Rachael also gives us her secret to consistently publish high quality content without getting burned out, as well the distribution strategy she uses to get as many people as possible to view her videos.Show notes and episode transcript at contentheroes.com/35

Interview with Rachael Kay Albers is a digital strategist and business comedian. She's the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago. And she's the host of  Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV. https://www.rkaink.com/ This podcast series is hosted by Patricia Kathleen and Wilde Agency Media. This series is a platform for women, female-identified, & non-binary individuals to share their professional stories and personal narrative as it relates to their story. This podcast is designed to hold a space for all individuals to learn from their counterparts regardless of age, status, or industry.  

Join our all-inclusive Majik Media Membership at www.MajikMedia.com Show Description: Do you remember the show, "Cheers" that was on TV in the 1980's? (If you don't, continue reading, this reference will only take a moment...) Remember when that loveable character, Norm walked into the bar every episode and all the people in the room would turn to him and yell, "NORM!" in unison? Could you imagine how good it would feel if every time you walked into a room, everyone would turn and enthusiastically call out your name?! Well, that is the essence and feeling I want for our Majik Media membership moving forward. This three minute clip from our Making Majik Podcast explains... I am more convinced than ever about the power and importance of Village Thinking. More is not necessarily better, especially when it comes to community building. Wouldn't it be amazing to login to a community or onto a mastermind call and have everybody know you, understand your business or project and be able to support you, cheer you on and encourage you when you're feeling discouraged? I hope you will consider joining us inside of the Majik Media community at www.majikmedia.com This short clip was from our recent episode with Rachael Kay Alber from Awkward Marketing. Listen to the entire episode here. Listen to all episodes of the Making Majik Podcast on iTunes, Spotify or Google Play. Hooray!

Welcome to our first episode of the Making Majik Podcast since our reboot. Damn, it felt great to get back in the host seat and share some time with our special guest, Rachael Kay Albers from AwkwardMarketing.TV and RKAinc.com The show is funny, awkward and full of useful topics to help you navigate this rapidly changing world. If you're freaking out about how to tactfully sell your products and services these days, definitely listen to this episode. Topics touched upon include: 1. Getting over your awkwardness about marketing. 2. The creative process, batching content and reaching more people with a cross platform social media strategy. 3. The importance of staying visible during our global pandemic. 4. How to market in a good way with COVID-19 spreading around the world. 5. What not to do during the COVID-19 pandemic when marketing. 6. Creating connection through comedy, humour and lightness. 7. Our intention to create a village-like membership at Majik Media, rather than the "bigger is better" mentality. About Rachael Kay Albers: Rachael Kay Albers is a digital strategist and business comedian. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael helps thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV. Follow her at: www.RKAink.com www.AwkwardMarketing.TV Instagram JOIN THE MAJIK MEDIA MEMBERSHIP: Everything a Purpose-Driven Creator & Online Educator needs to build your binge-worthy courses and thriving online community. Our course library, Masterminds & community will successfully lead you from idea-to-launch! www.majikmedia.com

Hey Quarantinis! We are Hillary Weiss of HAMYAW, Mike Ganino of The Mike Drop Moment, and Rachael Kay Albers of Awkward Marketing.  And we're here to give you the heads up about our upcoming 5-episode show That's Quarantaiment: a comedic small business podcast at the intersection of coronavirus, chaos, and community.  Freaking out about COVID-19? Join the club. The truth is, no one knows what they're doing right now - but we're here to hopefully help you laugh a lot, live a little, and make this whole experience a little less terrifying together. We'll be discussing stuff like working from home, marketing messaging and big business, the sexy side of social distancing, and more. You can subscribe on Stitcher, iTunes, Amazon, and wherever podcasts are found — but just remember to wash your hands after you do it.

The Connected Yoga Teacher Podcast 156: Define Your Brand with Rachael Kay Albers   Description: What is your brand? Hint, it's not just about the colors or images on your website. Figuring out what your brand is all about can be confusing, and it can be hard to think about how to differentiate yourself from other yoga teachers (especially if you don't feel you serve a very specific niche). Branding expert Rachael Kay Albers has some tips on how to define your brand and stand out with your branding.   Rachael is a digital strategist, and Founder and Creative Director of RKA Ink, a branding, web design and digital marketing studio based outside Chicago. She helps thought leaders and visionary entrepreneurs all over the world stand out online with unforgettable brands. Apart from her work crafting epic brands, Rachael also hosts Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. From what your brand actually means, to why yoga teachers may struggle with a branding problem, Rachael has a wealth of information on finding, defining and sharing your brand. She also talks about the concept of reverse niching, how we can use that to find our ideal yoga students and how to stand out by taking a stand.   Whether you have a clearly defined brand identity or your brand is still a work-in-progress, this episode has lots of strategies to help you craft and refine your brand.   Key Takeaways: [6:13] Shannon introduces her guest for this episode - Rachael Kay Albers. [7:55] What does Rachael do and who does she do it for? [10:26] Rachael describes herself as a rule-breaker - even when she got married! [11:41] Why do "woo businesses" need to work on their branding? Rachael explains what branding means for yoga teachers. [14:06] Where do "woo businesses" have a problem with their branding? [19:34] How can yoga teachers deal with having to sell people what they want without being slimy or salesy? [23:02] Rachael shares an example of how she helped her client figure out her ideal client and how that relates to the messaging and copy. [26:46] Shannon and Rachael walk through an example of an ideal client for a teacher offering restorative yoga. [30:58] How would knowing the ideal client translate into copy for social media or on a website? [33:17] Rachael addresses the worry and concern that many business owners have about writing copy for specific people. [35:20] Rachael recommends using your copy to direct your design. [38:49] What is reverse niching? [44:23] Branding has two jobs - to attract your ideal clients, but also to push away the wrong people. [46:57] What other aspects of branding should yoga teachers think about to stand out? [51:16] Rachael shares an example of how to turn a complaint or a pain point into positive content that serves your audience. [54:35] The brands that really stand out are the ones that are willing to ruffle feathers and take a stand. [1:00:45] Shannon and Rachael discuss the idea that there's a market out there for every kind of yoga teacher. [1:02:51] Find out more about Rachael and the work that she does at her website. [1:03:55] Shannon shares her takeaways from the interview. What was your biggest takeaway?   Links: Rachael Kay Albers on Instagram and YouTube RKA Ink Awkward Marketing One Year Wedding That One Time Jimmy Fallon Made Fun Of Our Wedding + Our Video Response Facebook Algorithm Change: What It Means And What To Do About It - Awkward Marketing Let's Do Launch 2020.com Content Creation: 5-Day Challenge for Yoga Teachers Yoga for Pelvic Health Teacher Training  Consultation with Shannon Leave a Review! Gratitude to our Sponsor Schedulicity and Toronto Yoga Conference April 2020   Quotes from this episode:   "At its heart, your brand is how your customers remember you and experience you."   "At the end of the day, you don't get to say what your brand is. Your audience says what your brand is."   "The cardinal rule of branding and marketing: Sell them what they want, give them what they need!"   "Who am I not a good fit for?"  

Brand expert and one-woman SNL skit, Rachael Kay Albers is our guest for the 160th episode of The Copywriter Club Podcast. Fitting all the characters Rachael plays on her YouTube channel into the TCC studio wasn't easy, but we managed. In addition to meeting several of the characters from her show (hey, Rachael's mom and Brad!), we also talked about: •  how she went from law school to business comedian and content writer •  how Rachael found her first clients (it has to do with cam shafts and pepper spray) •  going from small clients to internet sensation (wigs played a part) •  what she did to grow her authority and get attention •  how her internet show has helped her grow her business •  the time required to produce a high-quality video show •  the simplicity of her earlier shows and how she evolved as she got better •  the different characters who show up on Rachael’s show •  the truth about how comfortable Rachael is on every show •  how to use comparison, exaggeration and specifics to be funny •  brand strategy and what Rachael does for her clients •  how she helps clients discover a brand that reflects who they really are •  the questions to think through as you develop your own brand •  the tools she uses to help her clients develop really good content •  how she collaborates with the different people on her team •  the other tactics she’s used to grow her business (besides the web show) •  the mistakes copywriters are making when it comes to marketing We also talked about speaking on stage, the change she’s making to her business moving forward, and the future of copywriting. Want to hear it? Click the play button below or subscribe with your favorite podcast app. Prefer to read? Scroll down for a full transcript.   The people and stuff we mentioned on the show: Upwork Awkward Marketing Laura Belgray Justin Blackman Comedians in Cars Getting Coffee Basecamp Dubsado Amy Porterfield's Digital Course Academy Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 160 as we chat with content strategist and business comedian, Rachael Kay Albers about how she became the One-Woman Saturday Night live of business comedy, what it takes to build an unforgettable brand, the different kinds of humor that copywriters can tap into for themselves and their clients and creating content that people want to see. Kira:   Hey Rachael. Rob:   Hey Rachael. Rachael:       Well, hey there. How are you doing? Kira:   Welcome. I feel like I ever wrote the same for recorded that. I feel like I'm in the room with the celebrity, like an SNL celebrity. Rob:   Or 10 celebrities. 10 different celebrities. Rachael:       It's so mutual. Yeah, there's about 30 of us here. I got wigs and for every voice I do I'm putting on in different wigs. So just imagine that. Kira:   You've got great wigs and great costumes, which I definitely want to talk about. But let's kick this off with your story. How did you end up as a creative director / digital strategist / business comedian? Rachael:       Well, I kind of came at it backwards. Because, the whole thing these days is... The dream is to quit your day job and go live in a beautiful place and drink Margaritas in a hammock. But I actually did kind of the opposite way. I was in law school, 10 years ago and it wasn't working out. It was a bad move. It was the wrong choice. And I had done an internship in Southern Mexico, where I kind of learned about this type of theater that was being used as a tool for social change.

With so much content out there, how can we create brand messaging that actually stands out in a memorable way and reach the right audience for our creative business? This week on Creativity School, Rachael Kay Albers is here to teach us how to create epic, unforgettable brand messaging and content through humor, connection, and fun! Rachael is a Creative Director and Lead Designer at RKA Ink, and the host of her business sketch comedy show Awkward Marketing. Rachael uses comedy and characters like Brad the Braggy Bro and Carie the Copycat to teach small business owners how NOT to approach their content and marketing. Rachael shares with us the 5 Marketing Archetypes that can make people feel icky and awkward, and how to start identifying the brand values you want to share by first identifying the ones that make you feel blech. She also shares why it’s SO important to create content as a small business owner, why entertaining your audience through your messaging is the holy grail of content, and why we should bring lightness and fun into our message. If you want to learn how to create brand messaging and content that stands out, this episode is for you!   **Today’s episode is brought to you by Audible! Get started with a free audiobook download and 30 day free trial at www.creativityschoolpodcast.com/audible.     Mentioned in this episode:  How Rachael’s business sketch comedy show Awkward Marketing got started How to bring humor into your brand without trying to be laugh out loud funny How to discover your brand values by by tapping into the things you are NOT about How to find your arch nemesis and turn it into your superpower Why it’s important to create content for your business       CONNECT WITH RACHAEL: Awkward Marketing | Instagram | Website   CONNECT WITH CREATIVITY SCHOOL: Thank you so much for listening! Subscribe so you never miss an episode, and connect with me online! Instagram | Twitter | Facebook If you have any questions or comments for the show, click here

Have you been scammed once too many times? Are you tired of trying to fit in? Do you have a business or is your personal instagram your business card to dating? We go over how trying to be vanilla is the worst and being a copycat can really feel icky.Today with Rachael Kay Alberts we go over:How being yourself 100% is tough but the least awkward thing to do.Awkward marketing and scammers.The desperate sales techniques you shouldn't fall prey to.A funny round of Rachael's thoughts on a few famous peepsA little announcement: going forward I don't intend to do business centric episodes anymore - as I want to focus more on sex, dating, health, relationships and misfits - unless someone really stands out as a misfit, a quirk and empowering others to be themselves, which in my opinion Rachel is and does. Plus she is so funny, so I just had to keep her on!Find Rachael at: Awkward Marketing & check out her Don't Hire a Web Designer pageFind me at https://linktr.ee/toooldforthisshit or www.angie-s.com

Have you been scammed once too many times? Are you tired of trying to fit in? Do you have a business or is your personal instagram your business card to dating? We go over how trying to be vanilla is the worst and being a copycat can really feel icky.Today with Rachael Kay Alberts we go over:How being yourself 100% is tough but the least awkward thing to do.Awkward marketing and scammers.The desperate sales techniques you shouldn’t fall prey to.A funny round of Rachael’s thoughts on a few famous peepsA little announcement: going forward I don’t intend to do business centric episodes anymore - as I want to focus more on sex, dating, health, relationships and misfits - unless someone really stands out as a misfit, a quirk and empowering others to be themselves, which in my opinion Rachel is and does. Plus she is so funny, so I just had to keep her on!Find Rachael at: Awkward Marketing & check out her Don't Hire a Web Designer pageCome find me at angie-s.comFollow me on Insta at @toooldforthisshitpodcast & @healthexpertangie

Online marketing, email marketing, social media marketing—it can all be awkward and uncomfortable, especially if you’re a new entrepreneur or business owner! Rachael Kay Albers from Awkward Marketing joins me today to share where the best content comes from, what tools you need for your online business, how to repurpose and share your episodes on social media, and the value of getting your audience involved in your process!    In this podcast episode, we share:  Rachael’s background and where she gets her comedic content  What inspired Rachael’s first Facebook Live video The most common patterns Rachael sees in marketing  Rachael’s process for scripting characters for her episodes  How Rachael leverages her audience when creating content  Tips for resharing different segments of previously used video content on social media How Rachael streamlines the work involved in creating each show  The wins Rachael has experienced from creating amazing content  What online tools Rachael recommends for those just starting their own show  How frustration influences Rachael’s content and lead magnet      Memorable Quotes:  The more you dive into the world of online marketing, the more it’s impossible not to make fun of it. The best content always comes from the patterns I see.  You need to be spending a significant chunk of your time on a regular basis creating dynamic content—and it’s worth it. It’s not just that people are consuming the content. It’s that they’re implementing it in their businesses and it’s giving them a-ha moments.  If you want to get people talking about your brand, creating epic, unforgettable content is one way to do it.      Meet Rachael Kay Albers: Rachael Kay Albers is the creative director of RKA ink, a creative studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized small business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV.   Connect with Rachael: https://awkwardmarketing.com/ https://www.instagram.com/rachaelkayalbers/ https://www.facebook.com/rachaelkayalbers/ http://twitter.com/rkaink/ https://www.linkedin.com/in/rkaink/ http://www.youtube.com/rkaink/     Links Mentioned: Don't Hire A Web Designer Let’s Do Launch Rev Basecamp   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Today on The Rita Made Me Do It Show, I'm talking with the hilarious and brilliant Racheal Kay Albers all about bucking the mainstream, going against the grain, entrepreneurship, and truly living an amazing and unconventional life.   Rachael Kay Albers is a digital strategist and business comedian. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped thousands of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV.   In this episode, Rachael and I dig into:   How she went from an aspiring pastor to comedian Her 1 year wedding Awkward Marketing The lesson salsa dancing can teach you about your business Her take on relationships and marriage and how it relates to entrepreneurship The #1 marketing faux paux you want to make sure to avoid And a special appearance of “Braggy Brad!” RKA ink:  https://www.rkaink.com/ Rachael Kay Albers Instagram:  http://instagram.com/rkaink Rachael Kay Albers Facebook:  https://www.facebook.com/rachaelkayalbers/ Women Empower X:  https://womenempowerx.com/ Awkward Marketing Show:  https://www.rkaink.com/awkward-marketing/ 35 Dates in 35 Days:  https://ritasquest.wordpress.com/2011/09/10/stupid-susie-date-1-of-35/  Couple Gets Married Every Day for A Year:  https://fox8.com/2014/03/21/couple-gets-married-every-day-for-a-year/ The Top 5 Awkward Marketers:  https://www.rkaink.com/top-5-awkward-marketers/ Don't Hire a Web Designer:  http://donthireawebdesigner.com Marketing Made Easy Podcast with Amy Porterfield:  https://www.amyporterfield.com/amy-porterfield-podcast/ “Into Thin Air” by John Krakauer:  https://www.amazon.com/Into-Thin-Air-Personal-Disaster/dp/0385494785 Orange is The New Black:  https://www.netflix.com/title/70242311 Guide to Making 7 Figures in 7 Minutes:  https://www.rkaink.com/suck-my-hustle/ The Middle Finger Project:  http://themiddlefingerproject.org Claudia Mauro:  https://www.instagram.com/claudiamauro45/

You're listening to an award-winning podcast! I'm so grateful that we won Best Podcast at the 2019 Social Media Club Hashie Awards! I'll share more details about it later, but I'm so, so grateful that you listen, share, DM me on Instagram and all the things! I could not do this without you! In honor of publishing episode 50 today, I thought I'd share 8 things I think every creative biz owner needs to know about running a business. Here we go! Get an abundance mindset. Running a business requires a mental toughness no one talks about. I like to compare running a business to riding a ferris wheel. You're up, you're down, and when it stops, you're waiting for other people to get on. You can get irritated or sad by things, or you can teach yourself to detach from the outcome when a client says no, or maybe you didn't hit your financial goals, but you can always get back up. Running a business requires a mental toughness no one talks about. I encourage you to stay in the “my cup is half full” zone, and surround yourself with people who are up to the same thing as you. Resources: The Get Rich Lucky Bitch Book by Denise Duffield-Thomas The Design Business Show 002: Your Belief is Your Most Powerful Business Tool Build a business friend circle + support system of people on the same path as you. When my teenage son does something that annoys me (no my cup isn't always half full, but most of the time it is) I can have a conversation with my friend who has teenage daughters and she can shift my perspective immediately. Almost every single person I've interviewed on this show drove home that it's super important to connect with other designers and creatives in your field who have their own business. When you get a crazy client who demands to speak to you now, you have someone to ask! Resources: Click here to join my free community!  The Design Business Show 048: Building Strategic Websites and Brands that Make Money with Chrissy Marquardt Learn to create services that create results for your clients - that you are super confident about. Having design skills is one thing - but packaging those skills into an offer creates results for your clients is a skill you must learn. You'll learn to price your design projects and set up payment plans that help create more recurring revenue for you. When you want to explore adding a new offer or program for a new type of client to your suite of products – you'll know exactly what to do, step-by-step. By knowing what your ideal clients are struggling with – you'll be ahead of the game by creating services that solve their problems. And then you can become super confident about your offers, which makes them easier to sell! Resources: The Design Business Show 047: How To Use Your Point Of View To Design Your Services with Erika Lyremark The Design Business Show 022: Awkward Marketing and Why Building Just a Website for Clients isn't Enough with Rachael Kay Albers The Design Business Show 046: Becoming a Female Design Industry Leader with Promise Tangeman Learn how to confidently price your products and services. How to price and position your design services so you always get a yes from your potential clients. Every design or consulting service is not built for every client. When you price your products and services with a high-perceived value – you'll be able to add more profit to your bottom line. Need to outsource a project? We'll cover that too so you never, ever take a loss on a project again. Resources: The Design Business Show 003: Confidently Determine Your Prices as a Designer The Design Business Show 049: Creating Goal-Driven Web Sites and Sales Pages with Christi Cooper The Design Business Show 023: Believing Your Art Has Value with Lilah Higgins Create smooth systems and process for working with clients and everything else. Seriously. How many times have you went to McDonalds or somewhere cheap and had a bad experience? As a designer you want to create experiences that are out of this world for your clients so they can always come back wanting to work with you again. Resources: The Design Business Show 009: Working with Influencers, Starting an Agency, and Growing as Designers with Joana Galvao The Design Business Show 016: Mastering Your Onboarding Process Learn to have sales conversations that get yes's from the right clients. Right Clients is the secret here. Once your offer has launched in beta mode, you can take the steps to take it to the next level. First, we'll create an inquiry process that only attracts your ideal clients and impresses them from the first step. Then, we'll talk about creating your own custom sales conversation process that features the benefits and results of your offer. Plus, I'll show you how to present it with confidence so it's easier to get the “YES.” Resources: The Design Business Show 037: How to Land High-End Design Clients The Design Business Show 027: Mastering your Sales Call Process with Natalie McGuire Build and nurture long-term client relationships. Getting the “yes” to a client for the first time – it's exhilarating! What if you could turn one yes into multiple “yes's? I'll show you why providing a high level of service with results will help set you apart from other designers and help you build long-term client relationships with the clients you want to work with. Resources: The Design Business Show 021: Building a Sustainable Business with Great Relationships with Lori Haller Create Space for Your Life and Business Build a life + biz that doesn't burn you out. Create space for your dream life + business. Learn how to manage your energy, finish your to-do's and not have to work 24/7 to grow your business! Resources: The Design Business Show 024: Building a Multi-passionate Business with Stephenie Zamora Bonus: Create a system for managing your money! Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community!  Let's connect on Instagram!

How to Create Content Your Audience Binge Watches with Rachael Kay Albers from Awkward MarketingRachael creates excellent, though-provoking and hilarious

Rachael Kay Albers is the creative director of RKA ink, a creative studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized small business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV.   Check her out HERE Check out her show: Awkward Marketing

Why is comedy Rachael Kay Alber’s go-to tool for communicating with her audience about marketing and branding? Find out as I sit down with Rachael from RKA Ink, the one woman SNL of biz TV.   Rachael is the owner and founder of RKA Ink, her branding, website and marketing design studio. She is also the creator and personality on Awkward Marketing, a business comedy show helping entrepreneurs make epic brands online through storytelling.   In this episode, Rachael dives into the success of Awkward Marketing, why “done” is the new “perfect”, and how to get the biggest bang for your time investment.   Tune in to learn how to: Build a process for creating ongoing content and keeping yourself accountable Use the power of video to communicate with your audience Leverage feedback and analytics to understand what content speaks to your audience   Connect with Rachael at rkaink.com and subscribe to Awkward Marketing at awkwardmarketing.com.

Nothing gets people's attention like humor. Everyone loves to be entertained and humor is disarming, it makes us drop our defenses causing us to engage with the message easier and make a connection.  Have you wanted to bring humor into your brand but didn't know how to go about it? Rachael Kay Albers of Awkward Marketing is the maven of funny marketing.  She's a one woman show that incorporates dozens of characters into her marketing content that's guaranteed to entertain and teach you!  In this episode she'll shows you how to find your brand of funny so you don't leave funny money on the table! Some of the highlights from the interview include: How to be a human brand How not to leave funny/money on the table How she batches her content The right way to use scarcity marketing A special appearance by Brad and Rachael's mom too! Connect with Rachel here: AwkwardMarketing.com Grab her Freebie: 7 Ways to Repurpose old Blogposts  RKAINK.com Instagram: @rkaink Facebook: RKAInk Youtube: Awkward Marketing

Rachael Kay Albers is a designer and business comedian. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of visionary entrepreneurs all over the world stand out online without selling their soul. Rachael's clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized small business advice with sketch comedy. Think of her as the one-woman SNL of biz TV.

Rob talks to Rachael Kay Albers about how to market a freelance business in an authentic, fun way. We talk about how she decides which client's are a fit and how uses marketing to create ideal clients.

Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio, Rachael has helped hundreds of small business owners all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. The post EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers appeared first on What Works.

Rachael Kay Albers is the Creative Director and Digital Strategist for RKA Ink and she is also a business comedian and the host of Awkward Marketing. Rachael brought international recognition on her relationship because she and her husband Roberto made a vow to get married every day for a year. She is incredibly multi-talented and has some smaht insights on how to be a genuine marketer without the Lamborghinis in the background.   Mentioned in This Episode: Rkaink.com Awkward Marketing Rachael on LinkedIn Matthewkimberley.com Work with Me

Rachael is a digital marketing strategist, web designer that does so much more than make your website pretty, she’s a brilliant brand strategist and business comedian on her show Awkward Marketing. She shares all her wisdom about reverse niching, how to use your brand voice and values, where to start when you’re getting specific and what her business comedy show, Awkward Marketing, is all about.https://majestapatterson.com/blog/episode13Support the show (http://majestapatterson.com/podcast)

It’s that time of week again. Today we are sitting down with Rachael Kay Albers, a self proclaimed marketing-hating marketer. As founder of RK Ink, she has helped entrepreneurs reach their dreams without compromising themselves in the process.And as host of Awkward Marketing, a business comedy show, Rachael sheds light on how to create epic brands online. Rachael is a pro at reverse-niching…which follows the notion that we can only know who we are and what we value by knowing who we are not. What can you not see yourself doing in your day-to-day work life? What kind of environment can you not see yourself working in? Getting clear on these ideas can lead us to the right places with the right people, instead of wasting time and energy on experiences and people that do not fully serve us. We dive into these questions and more, as Rachael explains her experiences as an out-of-the-box person and marketer, sharing how her personality has shaped her career. Further than that, she shares how we can share all sides of our personalities in our field of work- our opinionated side, our playful side, our goofy side, you name it…Rachael says all of these traits have a place in our lives and work. Take a listen below and apply this amazing info to your next career move!

It's that time of week again. Today we are sitting down with Rachael Kay Albers, a self proclaimed marketing-hating marketer. As founder of RK Ink, she has helped entrepreneurs reach their dreams without compromising themselves in the process.And as host of Awkward Marketing, a business comedy show, Rachael sheds light on how to create epic brands online. Rachael is a pro at reverse-niching...which follows the notion that we can only know who we are and what we value by knowing who we are not. What can you not see yourself doing in your day-to-day work life? What kind of environment can you not see yourself working in? Getting clear on these ideas can lead us to the right places with the right people, instead of wasting time and energy on experiences and people that do not fully serve us. We dive into these questions and more, as Rachael explains her experiences as an out-of-the-box person and marketer, sharing how her personality has shaped her career. Further than that, she shares how we can share all sides of our personalities in our field of work- our opinionated side, our playful side, our goofy side, you name it...Rachael says all of these traits have a place in our lives and work. Take a listen below and apply this amazing info to your next career move!

Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael's clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a weekly show blending fun-sized small business advice with storytelling and comedy, for entrepreneurs who want to create a meaningful presence online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show. Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they're afraid to throw away. Here's what we cover during episode 022: Rachael's Weekly show called Awkward Marketing (and why I love it so much!) Why she created the show when she saw a need to educate her audience about all the things they need to know while also having fun How she came up with her business name and why she started her business How she was a Jackie of all trades when she first got started and was a glorified VA Why she thinks designers should do in the early days to build their portfolio and get their name out there Her thoughts on whether or not designers should join Upwork when they're first starting out Why shifted towards doing design work and used her skills to create a light agency doing copy, branding and design Why she sends potential clients who aren't a good fit over to SquareSpace versus selling them Her client in-take form process Her 7-point process when she works with clients Why she fills in the blanks and why she doesn't design until the copy is complete Why she created a course for entrepreneurs Why marketing, design, and branding so soooo integral to the comprehensive process The details on her quick and dirty launch The difference between 1:1 work and group work and why she loves the group work What's it's like adding a new baby into her business and life Where you can catch her business comedy show   Links mentioned: RKA's Website RKA's Awkward Marketing Show: If My Mom Was an Awkward Marketer RKA's Awkward Marketing Show: How to Scale Your Business Without Creating a Zillion Offers Lexi D'Angelo's episode RKA's Instagram   Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community! Let's connect on Instagram!

In this episode of Lean the F*ck Out, Gretchen and Tera talk with Racheal Kay Albers, founder and creative director of RKA ink, a branding, web design, and digital marketing studio. Rachael talks about how she got her business started and her effing hilarious video series, Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy. Epic Marketing for Unforgettable Brands Episode Highlights: In the act of defining what you are against, what your brand is not, you can begin to understand who you are and who you want your audience to be. Relationships are at the core of how businesses are growing. Most businesses that fail at marketing do so because they are trying to fit themselves into some else’s model. Don’t just create the passive income tool just because someone told you to. Don’t chase all the different ideas. Let what you should be doing “burst out of you”. If you spend too much time and money on what others are doing, you can deflate your business momentum. Ask yourself: What’s missing in the conversation? Contribute something to your industry that hasn’t been done yet. Contribute to the conversation with a new approach. “You don’t have 35 wigs on the wall to create an epic brand.” Become a “Talk Trigger”. Boundaries, boundaries, boundaries. You have to have boundaries. Build your damn email list from day one. People are going to treat you the way you are going to treat yourself. Be the one to hire yourself first. Rachael Kay Albers Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael’s clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels.   When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show.   Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they’re afraid to throw away. You can find Rachel online at: http://www.rkaink.com/ http://awkwardmarketing.com/ FB: https://www.facebook.com/rkaink/ Insta: https://www.instagram.com/rkaink/ YT: https://www.youtube.com/rkaink/ Download the FREE Lean the F*ck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the F*ck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

After ten years in the business, Rachael Kay Albers has a lot to share about running a business including awkward marketing, brandcrastinating, and the importance of having skin in the game whether you're a business owner or consumer. She is also our first returning guest! Find out more about Rachael below: Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael’s clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels.  When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show.  Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they’re afraid to throw away. Go watch her show http://www.awkwardmarketing.com/ Find RKA Ink by clicking on any of the links below: http://www.rkaink.com/ http://www.facebook/com/rkaink/ http://www.instagram.com/rkaink/ http://www.youtube.com/rkaink/

This episode has it all. There’s comedy, serious truth bombs, helpful takeaways and a cameo from my all-time favorite internet marketer; The Midwestern mom. My guest is Rachael Kay Albers, she’s a business comedian, and brand and marketing strategist. We are talking about battling shiny object syndrome, or FOMO, when it comes to the creative projects that help you grow your business. Rachel and I chat about the importance of FOCUS and finding satisfaction with where you are in your business right now. Rachael lets us peek behind the curtain of her company RKA Ink, for a look at how she structures, plans and sticks to her goals. I hope this episode makes you laugh, even if you’re just laughing at my goofy giggles...which I’m hoping is not my normal laugh, but hmmm...as long as it entertains you. In this episode, you’ll hear: Why you gotta drown out the noise about “scaling your business” and keep your focus on YOU. Rachael’s tiered approach to creating effective business goals. How mindfulness applies to entrepreneurship (hint: find your anchor) Episode Links: Visit RKAink.com. Binge watch Awkward Marketing! @rkaink on Instagram. @LinsiBrownson on Instagram. Learn about Laser Coaching with me. Download the transcript for this episode.

What’s In This Episode: If you're like Jill, you love marketing but hate sales. If you have brands you really love though, do you trust them? And when you notice they are selling to you, what's your reaction? Are they marketing well or poorly? What's the difference? Brad thinks that when marketers are trying to convince you of something you don't really need or want, those are bad examples. But when you believe in what you sell, you want other people to believe in it with you. And when you're really good at marketing (like Apple), you can clearly craft an identity around your brand that makes people feel good.  "Offer what they need, but at a higher price." - Brad Rachael Kay Albers, founder of RKA Ink and host of Awkward Marketing, is going into her tenth year of business. She's looking to scale up and be more of the creative director for her business, but she has her hands in all aspects of everything. She needs to hire more people for her team, but she needs more money to do so. But to do the sales she needs to do, she needs to be doing less work. RAISE YOUR PRICES, RACHAEL! "Charge what you're worth." - Jill So, do you sell products or experiences? Guest: Rachael Kay Albers is the founder and creative director of RKA ink. Her sweet spot is the space where business, marketing, and design meet. She is also the host of Awkward Marketing, which blends storytelling and comedy with marketing and business advice for entrepreneurs who want to build epic, unforgettable brands online.

Eugene questions whether Nike has done a good job with their BETRUE campaign this year in honor of Pride Month. Charis thinks an email campaign sent out by adidas is cringe-worthy. Nike BETRUE 2018 Collection Pride for Profit? Nike Catches Criticism for Using the Pink Triangle on Its BeTrue Sneakers by Maiysha Kai Sorry adidas, I won't try to make my sneakers go viral by Philip Sherburne What is MAEKAN? MAEKAN is a membership-supported publication and community focused on the sights and sounds of creative culture. We're about learning, participating, and connecting with a global community on a deeper level --- Send in a voice message: https://anchor.fm/maekanitup/message

Is all SEO black hat? Is marketing just annoying? Is Conversion Rate Optimisation manipulative? Are Digital Marketing companies a rip off? Lozz has compiled the most awkward (and in some cases rude) questions that people have about digital marketing, but are usually too scared to ask. Tim has to answer these questions live.    For show notes, head to https://www.exposureninja.com/episode15