Podcasts about branding your business

Ever wondered why your marketing efforts aren't paying off? My guest today, Sue Kirchner, founder of Brand Strong Marketing, is here to explain why knowing your brand and audience is crucial before spending a dime on marketing. Sue shares her journey from corporate America to entrepreneurial success and offers insights on how businesses can identify their unique strengths and attract the right customers and talent. We discuss the importance of foundational work in branding, why it's essential for small to mid-sized businesses, and how to make your brand stand out in a crowded market. GUEST RESOURCESwww.brandstrongmarketing.comhttps://www.linkedin.com/company/brand-strong-marketing Forge Your Path. Unlock Your Power. Unleash Your Potential. Learn more about Erin MarcusJoin us on FacebookLinkedInInstagramYouTubeAre you ready to let go of living in reaction mode, filled with “have-to's” and “should's” and move into what you want to intentionally create more for yourself? Join us in the Untamed Success community as we embrace the messy middle of embracing what is possible. Let's do it together!

Podcast Show Notes: Doubling Your Income This MonthEpisode Title: Doubling Your Income This MonthHost: Connie HolmPodcast: Outside the Treatment RoomEpisode Summary:In this episode of Outside the Treatment Room, host Connie Holm dives into the ambitious yet achievable goal of doubling your income in a single month. While it may sound daunting, Connie breaks down actionable strategies that can help beauty professionals increase their revenue quickly.Key Takeaways:Review Your Current ServicesAnalyze your existing services: Are they priced correctly? Are you offering any potential add-ons that could increase the average ticket size?Consider service bundling: Package complementary services together at a slight discount to encourage clients to spend more.Capitalize on Retail SalesIntroduce impulse buys at checkout: Display products like makeup, creams, or jewelry to increase sales without extra effort.Stock and recommend popular retail items: Offer aftercare products used during treatments, such as sunscreens or lotions, to enhance client experience and boost revenue.Double your income by simply having retail available, and increase it further by engaging clients with product recommendations.Leverage Your Existing Client BaseRun special promotions or create a VIP event: Reward your most loyal clients with exclusive offers and discounts.Encourage referrals: Ask satisfied clients to refer friends and family, and offer incentives for successful referrals.Implement a loyalty program to retain and reward your best clients.Introduce High-Ticket OffersCreate premium service packages: Develop exclusive offerings like a “luxury retreat” that includes multiple services and high-end products.Aggressively promote these offers: Use email, social media, and direct calls to reach clients who may be interested.Maximize Your Marketing EffortsDouble down on social media: Use Instagram and Facebook to showcase your services, share client testimonials, and promote special offers.Utilize email marketing: Send personalized, value-packed emails with limited-time offers to your subscribers.Partner with local businesses: Cross-promote with complementary businesses to reach a new audience.Focus on Client Experience and RetentionDeliver an exceptional client experience: Ensure every interaction is designed to make clients feel valued.Follow up: Send thank you emails or messages after visits to build lasting relationships.Retaining clients is more cost-effective than acquiring new ones, so prioritize creating experiences that keep clients coming back.Inspirational Quotes:Will Rogers: "The safest way to double your money is to fold it over and put it in your pocket."Robin Sharma: "To double your income, triple your investment in learning and personal development. When you transform your mindset, everything else gets transformed."Final Thoughts:Doubling your income in a month won't happen overnight, but with a clear plan and consistent action, it's possible. Implement these strategies, adapt them to your business, and watch the impact they have.Call to Action:If you found value in this episode, please share it with other entrepreneurs who could benefit from these tips. Don't forget to subscribe to Outside the Treatment Room so you never miss an episode.Outro:Until next time, keep hustling and stay inspired!

Welcome to this week's episode of Outside the Treatment Room, where we dive into the business side of the beauty industry. Today, we're tackling a topic that many spa owners can relate to: feeling stuck in your marketing efforts. Whether you've been in business for years or are just starting out, it's not uncommon to hit a wall when it comes to promoting your spa.In this episode, we explore why this happens and offer actionable tips to help you get your marketing back on track and start seeing results. We discuss the importance of refreshing your strategy, revisiting your target audience, and focusing on the social media platforms that matter most. We also cover the crucial role of consistency in your marketing efforts and how to use data from social media, websites, and email campaigns to guide your decisions.By the end of this episode, you'll have the tools you need to overcome your marketing rut and move your business forward. If you're feeling stuck, remember: you're not alone, and with the right approach, you can break through those barriers.Don't forget to subscribe, leave a review, and share this episode with your fellow spa owners. For more tips and insights, follow us at Rosegold Learning on IG and FB, or reach out via email at info@rosegoldlearning.com. Thank you for tuning in!

 Communicating with Your ClientsIntroduction:This week's podcast emphasizes the critical role of communication in building and maintaining successful client relationships. Effective communication can significantly impact the success of a business.Segment 1: Importance of Good CommunicationCommunication builds trust and strengthens relationships with clients.Regular client feedback is crucial for adapting and improving services.Segment 2: Benefits of Effective CommunicationHelps address problems quickly, preventing small issues from becoming significant.Builds trust, leading to client loyalty, repeat business, and referrals.Segment 3: How to Improve Communication SkillsCreate opportunities to communicate through various channels.Practice appropriate tone and manage emotions during interactions.Seek and use feedback to enhance communication.Segment 4: Impact on the Bottom LineEffective communication leads to better client understanding, increased retention, a positive reputation, upselling opportunities, and effective problem resolution.Good communication ultimately drives profitability by fostering trust and client satisfaction.Closing:The episode concludes with a reminder of the importance of active listening and a quote by Epictetus: "We have two ears and one mouth so that we can listen twice as much as we speak." Reach out at www.facebook.com/rosegoldlearningwww.instagram.com/rosegoldlearninginfo@rosegoldlearning.com

The podcast episode, "What Small Businesses Can Learn from the Olympics," explores valuable lessons that small business owners can draw from the Olympic Games. The host, Connie Holm, outlines five key takeaways:The Power of Preparation: Olympic athletes spend years preparing for their events, emphasizing the importance of planning and preparation in business.The Importance of a Strong Team: Just as athletes rely on a team of coaches and experts, businesses need a strong, well-coordinated team to succeed.Adaptability: Athletes must adapt to unexpected challenges, and businesses must do the same in a changing market.Embracing Competition: Competition drives excellence in both sports and business, encouraging innovation and growth.Resilience: Like athletes who overcome setbacks, businesses must be resilient in the face of challenges. 

In this recession we have seen our appt numbers drop.  Here are some strategies to retain your existing clients.Listen in for these 12 strategies:Open CommunicationFlexible pricing and payment optionsDemonstrate your valueImprove your customer serviceEnhance your valueStrengthen RelationshipsProblem ResolutionContinuous ImprovementAdaptabilityFinancial managementSeek professional adviseHave a positive attitudeIf you are interested in booking in for a free consultation with me please reach out at to info@rosegoldlearning.com  

How do you know its time to pivot in your business?In this episode we talk about what it means to pivot and how to go through the steps from planning to executionWhat does it mean to pivot?Why would you need to pivot?Where does your business stand?Once you've identified an opportunity, it's time to plan and implement your pivotMeasuring success and reviewLet me know If there is anything I can do to help you with your pivot.  Reach out at info@rosegoldlearning.com and follow me on ig and fb @RosegoldLearning.  

Profit is often misunderstood as greed, but it's crucial for sustaining and growing your business.In this episode, I address the misconceptions around pricing and profit, spurred by a heated discussion I witnessed on social media. We'll break down why charging appropriately for your services is not only fair but necessary for your business's longevity.We'll explore how to calculate your true costs, the importance of reinvesting in your business, and why it's okay—and essential—to make a profit. I'll also share a thoughtful quote from Benjamin Franklin: "Beware of small expenses; a small leak will sink a great ship," reminding us to keep a close eye on our expenditures.Tune in to learn how profit sustains your business, enables growth, provides stability, measures success, and attracts clients. Let's ensure your business remains profitable and successful. Wishing you a profitable week ahead, and I'll see you next Monday!

In this episode, Josh interviews Tatum Brandt, founder and CEO of Brandt Creative. Josh and Alessandra have been personally working hand in hand with their team on branding projects, and wanted to share the incredible insights they have gotten. If you run a business, or aspire to do so in the future, this episode is a must listen! Tatum's links: Website: https://brandtcreative.co/ Free Website Audit: https://brandtcreative.co/website-audit/ Apply For Brand In A Day: https://brandtcreative.co/brand-day-application/ Tatum's IG: https://www.instagram.com/tatumbrandt/ Brandt Creative IG: https://www.instagram.com/brandtcreative.co/ Josh and Alessandra's links: FREE Insider Access to our daily tips and insights email list: HERE FREE TOOLS to start your health and fitness journey Anonymous Question Box LMNT Electrolytes: https://drinklmnt.com/ascutnik APPLY FOR COACHING SDE Method app Are you a fitness coach? Use our online coaching software, Fit Coach Pro: HERE Alessandra's Instagram Josh's Instagram

Greeting customers warmly, whether it's in person, over the phone, via social media or by email. A friendly, helpful demeanor can turn a curious visitor into a loyal customer. Remember, you never get a second chance to make a first impression. We will go through steps staring with greeting the client, what to do when there are complaints, how to add value, The Financial Impact of Great Customer Service and Actionable Tips to Improve Customer Service.First impressions matter immensely in business. Studies show that customers form an opinion about your service within the first few seconds of interaction. Incredible customer service is what will get your clients coming back. Great customer service isn't just about making a sale; it's about building relationships. And those relationships are the key to a thriving, profitable business. If you would like to chat please reach out at info@rosegoldlearning.com.  Remember to follow us at:www.instagram.com/rosegoldlearningwww.facebook.com/rosegoldlearning 

Today's episode is an ode to all the Father's, dads to be, fur dads, angel days, and father figures.  We talk about how my dad formed my love for business and how it still helps me today.Having grown up in a family business (corner store) I was exposed to customer service and sales at a very young age.  I always loved business and knew that I would be a business owner.  Now I love to help others with their businesses.  Please reach out at info@rosegoldlearning.com and follow us at www.facebook.com/rosegoldlearningwww.instagram.com/rosegoldleaning

Are you a new business that is launching or are you an established business adding a new service? Either way we often add new services to our menu.  In this week's podcast we talk about how I chose a new service to add and why.  We also discuss how to market and get clients excited for a new service.  We talk about how I have added a new service, permanent jewelry to my spa menu and why.  Talk to your clients about possible new services and create a buzz.  If you would like to chat with me please reach out at info@rosegoldlearning.com.  Follow us at Rosegold Learning on IG and FB.

There are many of you out there just starting out and wondering if you can earn enough money to have a sustainable business.  Waxing is one of those services where you can earn a great living. You could be someone who has been working for years but are not earning what you expected.   I'm going to show you how increase your sales and earn more money per hour in less time.    To make MORE than 100k this year we have broken this down in three sections.* Earn enough money on your services* Save on supplies/ time* Sell more per hour.  We discuss how you can earn more per hour in each of these ways.  If you would like more info about how to increase your revenues please follow us on IG or FB at RosegoldLearningYou can also send us an email at info@rosegoldlearning and set up a free 30 min no obligation call.  Hope you break through that glass ceiling this week and get on track to MORE than 6 figures!   See you next week! 

If you are like most small business owners, finding clients is likely your business's biggest time drain. It's the most essential task, yet it's one that makes you absolutely no money until those clients come in for an appt. The faster you find clients, the more time you'll have to actually earn money. We are looking for your dream clients. We look at the marketing strategies of how large corporations bring in their dream clients and then tailor those strategies to our small businesses.   

Welcome to another insightful episode of Small Business Survival Conversations. Today, we're diving deep into the art of branding your business—a crucial strategy to distinguish it from branding a product or service.In this episode, we unpack the four essential guides for effective business branding:Consistency: Discover why maintaining a consistent brand presence in everything you offer, say, and do is vital for building customer trust and loyalty.Clear Messaging to a Complex Audience: Learn how to craft messages that clearly differentiate your firm from competitors, solving your customers' problems in a unique and effective way.Promise Ahead of Product: Understand the importance of leading with your brand promise and how it can give your company a compelling personality that resonates with your audience.Commitment: Find out how to showcase your commitment to evolving and staying relevant, ensuring your customers see your firm as a unique and dependable solution provider.Join us as we explore these guides in detail, offering practical tips and real-world examples to help you build awareness, acceptance, and trust for your business. Whether you're a startup or an established company, this episode will provide valuable insights to elevate your branding game.Tune in now and start branding your business for long-term success!#SmallBusinessSurvival #BrandingStrategy #BusinessBranding #ConsistencyInBranding #ClearMessaging #BrandPromise #CustomerCommitment #BusinessGrowth #PodcastEpisode

In the roofing business, profitability and success come to those who brand the best. Branding is everything! Your brand is much more than the single elements of your company name, logo, and taglines; it is the whole picture of what your ideal customer thinks about your company—and if YOU come to mind when they need a roofer. So many roofing contractors struggle with branding, and today's expert guest has great tips to help you, no matter the size and revenue of your business. Learn how to increase your branding while decreasing your marketing dollars spent! Join us!Dan Antonelli is the president and Creative Director of KickCharge Creative, a home service branding company specifically for small businesses. He began hand-lettering trucks at age 14, and he's been chasing his passion for brand building and logo design ever since. KickCharge is the premier brand-building agency for small businesses, and they have collectively earned over 200 design awards. Dan is the author of Building a Big Small Business Brand and his latest book, Branded Not Blanded. What you'll hear in this episode:Dan's beginnings in the branding businessA “better brand” means less money spent on marketing!Understand your “brand promise.”Is it worth renaming your company?Does your ideal customer like your brand?Considerations in your brand: name, logo, colors, vehicles, billboards, and mascotsWhen is the right time to rebrand?The most recognizable aspect of your brand: your company vehicles“Brand-building exercises” to make your company knownToo much IS too much when it comes to truck wraps and billboards.Dan's advice about your brand and logo colors, mascots, and trademarksAn overview of Dan's book and his YouTube channelResources:Connect with Dan and KickCharge: Website, Branded Not Blanded book, YouTube, and FacebookSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with PROLINE. Get started for FREE at

Are you feeling stressed or burnt out? In today's episode we will talk about 4 of the more common issues business owners face:• #1. Lack of Clear Vision and Planning• #2. Time Management• #3. Marketing and Sales• #4. Isolation and lack of supportBurnout is a state of emotional, physical, and mental exhaustion caused by prolonged stress.  Thankfully we are living in a time where mental health is not only talked about but discussed freely.  Listen in to hear about how we can improve our mental and physical health.If you would like to reach out please contact me at info@rosegoldlearning.com

What things does a beauty business need to get right? We have split the podcast into three sections,  1)  InvestInvest in yourself, invest in your business and invest in your staff 2) Don't sell yourself short  Don't offer highly discounted sales to try  to entice clients to come inMake sure your services are priced correctly 3) Show your passion. Be excited about what you do and it will show and be passed on to your clients. If you would like to have a free 30 minute call to discuss how to improve your business please reach out at info@spaolivia.com. Follow us on IG and FB @Rosegoldlearning

Why are you not getting clients and how can we change this?In this episode we discuss why clients are not coming in and some methods to bring them in. Why do we as business owners not know how to get clients in?No body taught us! We have a lack of business awareness; We assume that if we open a business and offer popular services, clients will come.Build an amazing reputation.I would love to be part of your journey.Just reach out when you are ready.Follow us at Rosegold Learning on IG and Facebook and there are many things coming out soon.  We will have some business courses and (maybe even a collaboration with other amazing industry leaders) so please follow along with our journey. www.facebook.com/rosegoldlearningwww.instagram.com/rosegoldlearning 

Why are reviews important?What happens when you get a bad review?What can we do to increase your reviewsHave amazing customer serviceAsk for the reviewMake it easy for clients to leave a review... and more Follow us at www.facebook.com/rosegoldlearningwww.instagram.com/rosegoldlearning   

In this episode we talk about the trifecta of the ideal service1) most profitable service2) you are the expert3) it's your most popular serviceHaving this combination gives you that sweet spot of the perfect service.  We want you to earn the most money per hour because you are the best at the service and it's the most popular on your menu.  If you would like some help with tweaking your ideal service send us at message at info@rosegoldlearning.com. We would be happy to chat!

Hello, sunshines! Today I am joined by Natalie Neal Hassett and we are focusing on the concept of sensory branding. Through exploring how incorporating the five senses can enhance brand visibility, appeal, and loyalty, Natalie shares her insights on creating a distinct brand vibe. The discussion covers the importance of emotional connections in purchasing decisions, the role of photography in capturing and conveying a brand's essence, and the strategic use of personal branding elements like colors and fonts. Natalie also emphasizes the shift from traditional marketing strategies to a more introspective approach that starts from understanding one's unique brand essence and expressing it authentically. The episode is full of practical advice for businesses on implementing sensory branding, and I can't wait to hear how it impacts you! DM me and tell me how you're going to incorporate sensory branding into your business! - https://www.instagram.com/racheltraxler ☀️Extras!☀️ Join Passion To Profit and consistently book your highest packages! - https://racheltraxler.com/passiontoprofit  View my Inquiry to Income FREE training! - https://racheltraxler.com/replay You do NOT want to miss all of the freebies I have on my website! - https://racheltraxler.com/shop Leave a review for a chance to be entered into this month's giveaway! - https://podcasts.apple.com/gb/podcast/gold-biz-podcast/id1553374027 ☀️Time stamps☀️ 00:00 Introducing Sensory Branding 03:04 Implementing Sensory Branding: Strategies for Photographers 08:00 Exploring Personal Brand Essence Through Human Design 17:58 Simplifying Branding: Embrace Your Unique Vibe 22:26 Final Thoughts ☀️ To dive into your brand essence, book a Radiance Reading with Natalie: https://calendly.com/naturallybydesign/radiance-reading Get a website with matching Canva templates that are gorgeous and easily customizable to your brand at TONIC Site Shop (use code “Naturally” for 15% off). Natalie can help you customize these templates to fit your brand vibe, just email her at natalie@naturallybydesign.com or DM on Instagram @naturallybydesign Visit Natalie's website! - https://naturallybydesign.com/about Follow Natalie on Instagram! - https://www.instagram.com/naturallybydesign/

Our clients have the power to choose any service provider or business, so why would they choose you? How do you stand out from the competition? We will talk about three  different ways to stand out  1) Branding2) Social media3) Building your nicheIf you would like any help with your business please contact us at info@rosegoldlearning.com.  Follow our training page at:www.facebook.com/rosegoldlearningwww.instagram.com/rosegoldlearningOur spa pagewww.facebook.com/spaoliviawww.instagram.com/spaolivia

Has your client ever told you that your prices are too expensive? We all have gone through it.  This episode will go over some methods to respond to these clients. We have broken it down to four methods.Agree with the client.  We are more expensive and we are worth it!Don't get frustrated when clients as for a discount. It is not a personal attack on you.Clients who want to purchase but don't have the money.  Method to break up payments.Politely walk away.  Not all clients can purchase and that is ok.If you are looking for help with your business please reach out at info@rosegoldlearning.com.  We always offer a free no obligation zoom call for 30 minutes.  

How to personalize the best customer experienceIn this episode we discuss two ways to tailor your clients customer experience uniquely to them.1) Understand your client- Take the time to truly listen and learn about their needs, preferences, and pain points.  2) Seek regular feedback- Encourage clients to provide feedback on their experiences with your service. Our clients crave personal attention.  Giving them customized service will increase your sales and  keep your clients loyal  If you would like some help with how to create the best customized customer experience for your clients please reach out to Connie at info@rosegoldlearning.com or text Connie at 613-884-7160

This episode of the Bold Goal Crusher podcast, hosted by Sara Mayer, focuses on guiding listeners through the foundational steps of starting a business or side hustle. Sara emphasizes the importance of understanding one's motivations ('your why') before diving into the more exciting aspects of business creation like social media and branding. She outlines the critical steps of defining your business idea, setting clear goals, identifying your target audience, and setting up your business structure for long-term success. Sara also discusses the significance of marketing and branding, the necessity of technology in managing business operations, and the process of crafting an offer and launch plan. She encourages listeners to move beyond the planning phase and take action towards launching their business, offering a checklist on her website to facilitate this process. Sara aims to inspire listeners to pursue their entrepreneurial dreams and take practical steps toward achieving their bold goals. Download the checklist Here 00:00 Introduction to the Podcast 00:33 Starting a Business: The Big Picture 02:03 Defining Your Business 'Why' 02:50 Crafting Your Business Idea 03:28 Setting Business Goals 03:49 Identifying Your Ideal Client 04:39 Setting Up Your Business Structure 04:54 Marketing and Branding Your Business 05:55 Navigating Business Tech 06:49 Creating Your Business Offer 07:02 Launching Your Business 08:16 Final Thoughts and Resources 09:09 Conclusion and Farewell

Today's podcast was inspired from a quote I read online. It said."Dear small business owner,Just because it's out of their price range does not mean it's overpriced.  You have to make a profit or you don't have a business!"you are allowed to make a profit and to have a successful business you have to make a profit.  Lately there has been alot of talk about laser hair removal treatments and the reasons that the prices are being driven down.  How do you compete with a spa that has "cheap" prices?  Listen in :) If you are looking for help with pricing your service I would be happy to offer a free, no obligation 30 min call.  Follow us at www.facebook.com/rosegoldlearningwww.instagram.com/rosegoldlearningor text Connie at 613-884-7160 

This is the last part of three part mini series called Actionable Ways  to bring in Clients.In part 1 we discussed how to get client quickly.- in less than 30 days.  Part 2 we discussed gaining clients over a 6 month period and todays' episode will be about long term goals of a one year period.  We are separating todays episode in three parts1 Define your audience2 Craft your brand story3 Plan your year

This week we sat down with Elevate League founder Chol Dut aka Mr Elevate and KB to give you all the deets on the upcoming Elevate League Championships. Chol and KB also give us some tips on branding, business, and networking. We also delve into a very juicy listener dilemma about flirty friendships and cutting people off. We also have an announcement this week. Our friends at The Disruption Podcast are having a live show on the 8th of December and we're giving you 20% off your tickets, with the code BITTER20, you can purchase your ticket here.

The finale of our 2-part series— if you missed the first, take a listen before diving into this one!   For this show, we solve the question: How do you run a successful frozen pizza business? Fear not! Michael Rolland and I tackle this query in today's episode. So, relax and enjoy as we delve into branding and the importance of seeking help.    Highlights: Michael shares the journey of building the business, Yough!, and the challenges and barriers he has faced along the way. He breaks down and discusses the roadmap of 3PL (Third-party Logistics), and its role in the success of frozen goods businesses. Piggyback effect— it's like catching a ride on the momentum of those who have already paved the way while building solid relationships. Branding goes beyond just a logo or a tagline—  it's the essence of your identity in the market. If you're considering starting a business or contemplating a rebranding journey, this is a must-listen! Wrapping up this episode on a positive note: If you love what you do and the purpose behind it, you're on the right track. Stay inspired! Sign Up For Our Mailing List  https://mailchi.mp/83cc1e422fb0/podcast-blog Thanks for supporting this show Patreon: https://www.patreon.com/whatsgooddough Ooni Pizza Ovens Affiliate⁠ https://ooni.com/?sscid=51k7_g9gpn&utm_medium=shareasale&utm_source=2800064&utm_campaign=1232202 ⁠Corto Olive Affiliate⁠ https://corto-olive.com/?sscid=51k7_g9fhj& Our Town America https://www.ourtowndirectmail.net/ ⁠Famag Mixer Affiliate⁠ https://pleasanthillgrain.com/?utm_source=pepperjam&utm_medium=affiliate&utm_campaign=277138&clickId=4381641095&source=pepperjam&clickid=4381641095&publisherid=277138 Famag Blog Post https://www.whatsgooddough.com/blog/do-i-need-a-spiral-mixer/

This week, Claire talks with new coach and long time marketer Keeley Vuong White. Claire and Keeley first met on a coaches walk in the Malvern Hills**. Keeley talks about her year of experimenting and how you're the brand and it doesn't have to be corporate because brand is only a tool.   We also share our love of breakfast - and what Keeley is learning from her latest (when we recorded)  read - Steven Bartlett's The Diary of a CEO.   Contact Keeley  Linked In Insta Keeley_VWhite www.Kiauracoaching.co.uk ** Check out Coaches Walking on Linked In if you want to join us on the next walk - or join in other walks with coaches on other areas. And if there isn't one in your country or area, start one!

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes:Six ways ANY business can benefit from BitcoinSome of the best Bitcoin-only businesses to partner withKey Bitcoin concepts for people getting startedMatt Rose is a marketing consultant who founded Wayfinder Branding, a freedom tech first product and branding consulting service

https://joinmya.com/schedule-jennifer-alvarez Use code JA2FREE to receive two months free with you join! Extensions Marketing Strategy webinar on December 4th at 11am CDT https://www.eventbrite.com/e/737136674637?aff=oddtdtcreator Used code GAMECHANGER for $20 off! What's this webinar about? ATTENTION SALON OWNERS & SOLO ARTISTS

Branding is crucial for any business, but becoming a Brand Expert is what Nicole Perkins teaches others how to do. The Brand Expert, Nicole Perkins says “I have the TEAM, that knows the TECH, that knows the TIME, so you have the TIME to do what is important.” She also emphasizes that “The better you do at branding, the less selling you have to do.”  Her company, Luxurious & Wealthy Millionaire Mindset offers a full team that offers all things social media. This includes anything from digital marketing to entire social media makeovers. If you would like to be completely hands off your social media to focus on other priorities contact Nicole J. Perkins here: http://www.virtuouslybranding.com/ or https://linktr.ee/nicolejperkins. Nicole J. Perkins is a brand expert and says “Branding keeps the person interested in what you are selling.” --- Send in a voice message: https://podcasters.spotify.com/pod/show/traci-williams/message Support this podcast: https://podcasters.spotify.com/pod/show/traci-williams/support

What problem does your business solve? Lately it's been tough fighting for our share of time/ space in the market making it even more important to know what your business brings to your clients. Define the problem that you want to solve for your clientsProvide specialized servicesMake it easy for clients to book in and buy from youPut yourself in your client's shoesHone in on your brand identity      

In this episode, we're joined by a true creative powerhouse, Megan Gersch. Megan specializes in helping passionate businesses supercharge their success through the art of branding, website design, and conversion-driven marketing strategies. Naché and Megan delve deep into the world of creative entrepreneurship, offering invaluable insights and practical tips for businesses seeking to make a significant impact. From defining the essence of your brand to crafting visually stunning websites and boosting SEO, this conversation covers it all. Megan shares her expertise on the benefits of using Showit for web design, the importance of website accessibility, and effective SEO techniques. She also sheds light on the pivotal role of consistency in branding and offers valuable tips on making the most of your brand guide. Whether you're a budding entrepreneur looking to establish your brand or a seasoned pro aiming to enhance your online presence, this episode is a treasure trove of knowledge. Show Notes: NacheSnow.com/178 Support The Podcast COURSES: Check out my new Skillshare course on Milanote! FREE TEMPLATE: Notion for Entrepreneurs, How I Organize My Life and Business THE WORKBOOK: It's time to take care of you. Get The Life Cleanse Journal to reevaluate what's important to you. DIGITAL NOTEBOOKS: I heart Goodnotes. I've created some notebooks and planners for you to try out. NEWSLETTER: I send my newsletter out using FloDesk because of their easy-to-use automations.  

Zach Colman is the Founder of Creatitive a successful GRIT-Focused Branding Agency and expert in personal and corporate branding. He has helped countless professional athletes, personal brands, and athletic-driven corporate brands build mindsets and help them build their brands around community. Connect with Zach: Website: https://creatitive.com/author/zcolman/ YouTube: Creatitive - YouTube LinkedIn: Zachary Colman | LinkedIn Gift From James: Earn Your First $500/mo. of Passive Income in 5 Simple Steps (profityourknowledge.com)

We've met entrepreneurs across many industries who shy away from investing in their brand because it's difficult to trace the ROI back to specific actions. Still, we know that branding drives business. In Chattanooga, Tennessee, Misty Bolt's brand, MedicareMisty, is synonymous with Medicare insurance. However, it took some creativity, patience, and persistence to make it so—and she started with no money for marketing. Her story is proof that where you start isn't where you have to finish. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: medicaremisty.com Office phone: 423-240-0794 Free e-book: Lead Generation for Insurance Brokers   0:00     Introduction 1:50     Misty's backstory 5:46     The road to brand awareness 10:31   Cost and benefits of building brand 13:32   Where's the payoff?     17:19   Some words of inspiration 20:43   Action Item

This episode is sponsored by Hostfully. You can discover more about Hostfully at our Virtual Vendor Showcase: https://vacationrentalformula.com/hostfully Listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS466 Want to get access to some of our best tools? Get The Toolbox >> https://www.vacationrentalformula.com/toolbox

Learn all the tips and tricks, as Samantha reports on what is going on in our Consignment Chats Community and the Reselling World. Samantha speaks about a lot this week! For links to Patreon and all our favorite items (including that Rollo Thermal Printer), check out http://www.ConsignmentChats.com Check out ConsignCloud and get 10% off your first three months with code "CHATS": https://app.consigncloud.com/signup?coupon=CCHATS 30% Off ListPerfectly Crosslisting Software Use Code "CHATS" Join us! Free, Private Facebook Community: https://www.facebook.com/groups/1898912696914493 Get additional community and support through Patreon: https://www.patreon.com/consignmentchats Round Table about Growing Customers and Sales: https://youtu.be/SX1b6LSvSo0 Find all of our favorite things at http://www.consignmentchats.com YouTube Channel: https://www.youtube.com/channel/UCKj8Gc3BMRrY01oMcB3-e-g Facebook Page: https://www.facebook.com/Consignmentchats Facebook Community: https://www.facebook.com/groups/1898912696914493 Instagram: https://www.instagram.com/consignmentchats

Patrick sits down with Mae Rosales as they discuss how to brand your business online utilizing LinkedIn, Youtube, Facebook, Instagram, and your digital billboard networks.

Welcome back to Green Industry Perspectives! In this episode (Season 7, Episode 5), we speak with Todd Burgard from Burgard Agency. After leaving the military, Todd started his own creative and marketing company, the Burgard Agency. With his company, Todd has deep experience working with Green Industry companies, creating award-winning ad campaigns for landscape companies. Todd discusses branding and how to brand your business effectively in our conversation.

Meet Morgan, a graphic and brand designer who has worked with Dawn, Take It From Us, as well as a ton of other creatives for over 6 years. You don't have to spend thousands to have a solid visual brand when you launch your business, and today she's giving us practical tips on DIY branding, when to hire, and what to do in the in-between with your brand as a whole. She started her design journey back in high school, and has a ton of wisdom to pour onto us in this episode!Follow us on Instagram: @takeitfromus_podcastCheck out this episode's show notes: takeitfromuspodcast.com/episodes/052Flodesk is the best email marketing tool out there, and it just got better! With Flodesk's new checkout feature you can create high converting sales in 3 easy steps: a sales page, checkout and delivery! Get 50% off your first year with Flodesk by CLICKING HERE using code TAKEITFROMUS.Unscripted - Unscripted offers the world's largest database of poses and prompts, an easy client management system and everything you need to feel confident as a pro photographer. Let us be the first to say – it's MEGA helpful! CLICK HERE and use code TAKE20 to get $20 off your yearly subscription to the Unscripted Posing App today! 

Today on the podcast, Nina sits with Pauleen Murphy of Politan Marketing to discuss the importance of branding for your business. See Nina at the virtual Book More Weddings Summit https://ido--heidithompson.thrivecart.com/wedding-pro-power-pack-aug-2022-v3/ -- Visit Our Sponsor! Your Real Wedding Photos Club -- Follow Pauleen Murphy Instagram Website -- Visit I Do Wedding Marketing https://www.idoweddingmarketing.com/ Follow Nina Addeo on LinkedIn https://www.linkedin.com/in/nina-addeo-699898ab/ Follow I Do Wedding Marketing on Instagram https://www.instagram.com/idoweddingmarketing/ Follow I Do Wedding Marketing on Facebook https://www.facebook.com/idoweddingmarketing/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

“Branding your Business Xposed”Welcome to the EntrepreneurshipXposed Podcast with Beez (IG: @BusinessBuilderBeez ) where we are Xposing the ins and outs of Entrepreneurship.....with a twist of Business Acquisitions! In today's episode, I welcome the lovely Dr. Robin Barrett AKA Dr. Robin B (IG: @dr.robinb) who is a fitness coach, pharmacist, Podcast Host (@thedoseshow), and brand spokesperson. She helps me to XPOSE every aspect of successfully branding yourself and your business! Not only does she share how to get your business to stand out amongst the competition, Dr. Robin B spills all the sauce on how branding your business correctly can help it grow, have its own identity, stand out and build its integrity.Tune in as we uncover the secrets behind “Branding”, and how you can make a business out of it. You're going to learn:How you can brand your businessPOP: Pros, Opportunities & Problems of BrandingBuilding a BrandTurning your brand into a businessBusiness Acquisitions#TrillionDollarTable Links and resources:Connect with Dr. Robin BarrettInstagram: @dr.robinbFitness App: https://drrobinbapp.com/Podcast: @thedoseshow Our partnersThe Business Builders InstituteBusiness Builder Beez Thanks for tuning in! For more LIFE CHANGING information like this, be sure to subscribe to EntrepreneurshipXposed on YouTube and all Podcast streaming platforms. Also, don't forget to follow on IG and FB: @entrepreneurshipxposed. See you on the next episode! #podcast #entrepreneurshipxposed #entrepreneurpodcast #brandingbusiness #blackpodcast 

A shockingly serious and dare we say informative episode. The Simblified boys talk about branding and its evolution. Along the way we answer questions such as what a brand is, whether brand building is worth it, and all that. Lots of our favourite examples in here. We apologize if this comes out like a marketing class - much of the lucidity might come from the fact that 75% of the panel has taught in an institute.If you're into marketing or heck, just even curious about WTF a brand really is, this might be the episode for you.Add one part news, one part bad jokes, one part Wikipedia research, one part cult references from spending too much time on the internet, one part Wodehouse quotes, and one part quality puns, and you get Simblified.A weekly podcast to help you appear smarter, to an audience that knows no less! Your four hosts - Chuck, Naren, Srikeit, and Tony attempt to deconstruct topics with humor (conditions apply). Fans of the show have described it as "fun conversations with relatable folks", "irreverent humor", "the funniest thing to come out of Malad West" and "if I give you a good review will you please let me go".Started in 2016 as a creative outlet, Simblified now has over 200 episodes, including some live ones, and some with guests who are much smarter than the hosts. Welcome to the world of Simblified!You can contact the hosts on:Chuck: twitter.com/chuck_gopal / instagram.com/chuckofalltradesNaren: twitter.com/shenoyn / instagram.com/shenoynvTony: twitter.com/notytony / instagram.com/notytonySrikeit: twitter.com/srikeit / instagram.com/srikeit

In this episode, Rick Mayo is interviewed by Dr. Kevin Christie of Modern Chiropractic Marketing on the importance of strategic branding and how to go about it.What comes to mind first when you think about all the great brands you interact with?I bet it's the customer experience.Building a brand is more than just designing a logo and a color scheme. It's about creating an emotional connection through every customer interaction.The secret that all great brands have understood is the ‘job of the product.' If you understand what makes a customer ‘hire' your product, you are one step into building a strong brand.Tune in to this episode to learn more about the process of strategic branding to grow and scale your business.Key Takeaways- What makes a strong brand (08:38)- The first step in strategic branding (14:16)- Customer experience around fitness (15:37)- The elements of a great brand (17:44)- The job to be done – it is all about the results (18:09)- The process of rebranding (21:44)- How branding fuels scalability (31:09)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

If you are going to survive and thrive on the Amazon platform today, you MUST build a great brand. There's no question about it.A great brand allows you to differentiate your products, build trust and justify higher prices. It's a protective moat that allows you to add value to your customers and build loyalty. But building a brand is more than just having a logo, a color scheme, and a trademark. It's ultimately about building an emotional connection and a level of trust that once they see your logo, they unconsciously trust your products. Think about all the great brands you love and what happens when you see their products. With all the benefits of a great brand, it is surprising how little time most brand owners dedicate to building an effective brand. In this episode, I am joined by Shannon Roddy as we dive deep into how to tell your brand story and build a great brand on Amazon and beyond. Tune in.Key Takeaways- Why brands that sell experiences are more enduring (01:05)- What defines a great brand (03:01)- The 6 elements of an effective brand (07:00)- The secret weapon for small business owners building a brand (11:56)- There are boring products, only boring brands (13:53)- How to invent or reinvent your brand on Amazon (17:19)- Practical ways brands can tell their story on Amazon (21:05)- You've built a great brand, here's how to protect it (23:34)Additional resources:- Delivering Happiness by Tony Hsieh ----- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

In this episode, Allison Liddle shares strategies to brand your business to the next level. There are so many small business owners who feel like they can't become a brand, but right now is actually the best time to do it. Plus, branding your business will attract new clients to your business. In this episode, Allison discusses branding basics.

As a small business owner, you might be wondering: What is Branding, and why is it so important? A strong brand identity is one of the most crucial components of any organization, whether large or small, retail or B2B. In increasingly competitive marketplaces, having a solid brand strategy gives you a significant competitive advantage over your direct competitors. But, technically, what branding your business mean? What impact does this have on a small firm like yours?Building a strong brand identity as part of an overall marketing strategy takes time and effort. Your ideal customer or target audience will recognize your company more quickly if you have a branding strategy. A strong brand attracts more attention, and target customers tend to remember it. Without branding, you may miss opportunities to sell your products or services. In this course, we discuss successful brands, what makes a good logo, how to create a mission statement, how to protect your brand, and the characteristics of a solid brand. This course contains ten video lectures, a 200-page book on branding, a branding checklist, and more.If you are a small business, entrepreneur, or someone interested in learning about branding, sign up today. You can enroll in the course here. (thelearningctr.com)What You Will Learn- How to create a brand and what makes a brand successful- How to build trust in the marketplace- What makes a good logo- Where to place a logo on your marketing materials to increase exposure- How to manage your brand reputationList of Resources- Course: Introduction to Branding | Enroll Here (https://thelearningctr.com/courses/introduction-to-branding/)- Other resources available in the course.Episode Sponsored By | The Institute for Business Success (https://thelearningctr.com)Related Episodes- Customer Journey Maps: The Best Path From Awareness Thru Purchase To Increase Sales | https://theknowledgecatalyst.com/tkc/customer-journey-maps-the-path-sales/- Customer Experience: Tips On How To Delight Your Customers To Improve Branding | https://theknowledgecatalyst.com/tkc/customer-experience-delight-customers/Key TermsCustomer Base – Database or Customer Relationship Management (CRM) system containing customer or prospect contact information. Marketing Strategy – is a method that allows a company to focus its limited resources on the most promising chances for increased sales and a long-term competitive advantage.Target Market – is a group of prospects within a company's serviceable available market to whom marketing efforts and resources are directed. Target Audience - It is a specific group of consumers within a predetermined target market that have been identified as the recipients or targets of a specific advertisement or message.Ideal Customer - It's a description of the type of consumer who will get the most out of your product and will give you the most value in return.Buyer Persona - A buyer persona is a thorough depiction of a hypothetical individual who represents your target market. This character is made up, but it is based on extensive study on your current or target audience.Customer Experience - Is the total of a customer's interactions with an organization during their relationship with that firm or brand. Listen to our podcast on this subject here. (See the link to this podcast in the Related Episodes section below.)Customer Journey Map - Is a tool that helps marketers understand the set of interconnected experiences that customers want and require, whether it's accomplishing a task or navigating the end-to-end journey from prospect to loyal advocate. Listen to our podcast on this topic here. (See the link to this podcast in the Related Episodes section below.)Customer Loyalty - depicts a continuing emotional relationship between you and your consumer, manifested by a customer's willingness to engage with and purchase from you over your competitors on a regular basis. Customer loyalty is a result of a pleasant experience with you, and it helps to build trust.Did You Know- Branding can account for as much as 30 to almost 50 percent of a company's value.- According to Accenture, 66 percent of consumers think that a company's culture and transparency entice them to buy from them, and 62 percent want companies to speak out about problems that they care about.- Building trust is a key component of a great brand identity, with 81 percent of consumers citing trust as one of their top deciding criteria when making brand purchasing decisions.- It can take up to 5-7 brand impressions for someone to remember your company.- More than 72% of your customers will interact with your business via your website.Benefits from Branding Your Business- Good branding makes employees feel like part of the team. Employees who are proud to be associated with the business will be more engaged and motivated, which in turn helps attract new potential customers. Branded apparel, marketing materials, and business cards using the company's color palette will give your employees a visual identity, a sense of belonging, and connection with your mission statement. Branding also assists with finding your target audience and ideal customer. It is essential to consider the key elements of your branding early on which includes color schemes, core values, buyer personas, and a mission statement to get the best results. You will find that it will save you time and money in the long run.- Branding helps you spend your marketing budget efficiently and improve the return on investment on your advertising campaign and marketing activity. - Branding is it reinforces customer loyalty. Suppose you have a product that is popular among your customers. In that case, a brand that stands out will increase a person's likelihood of buying it again. Implement branding methods that will help you stay competitive and attract new customers. The most critical step in branding your small business is building a solid brand and reputation.- A solid branding process involves research, development, and maintenance. It affects all aspects of a business's identity, including advertising, customer service, social responsibility, and reputation. Effective branding will help your business stand out among competitors. In addition to building awareness, branding will help you extend your product line and mix. With careful branding, you can build a positive perception of your company among consumers.Listen On- Apple Podcasts| Spotify | Google Podcasts | Stitcher | Amazon Music | SoundCloudContact Us, Join Our Community, and Follow Us On Social Media- Facebook | https://facebook.com/schconyc- Twitter | https://twitter.com/SCH360- YouTube | https://www.youtube.com/channel/UCn79aQH09frGwNqeac3PV7w- Show notes, contact us | shownotes@theknowledgecatalyst.com | Include episode numberPlease send your questions or comments to host@theknowledgecatalyst.com