Mastery & Message with Lisa Princic

Feeling stuck in your business? You might be asking the wrong people for advice. In this episode, I'm sharing a story that totally caught me off guard — a call with a brilliant Scaling Deep Society member who was struggling to monetize her incredibly unique work. She told me she couldn't do something because her web developer said so. And that's when I had to jump in and say… wait, what?! Here's the thing: most of us don't have the right support around us to make strategic decisions. We're often flying solo, turning to specialists for answers — but they only see one small piece of the puzzle. That's why learning to think like a business strategist (or hiring one!) is a total game changer. In this video, we're diving into:  ✓ Why strategy beats tactics every time ✓  What makes a strategist different from a coach ✓ Signs you might already be a natural strategic thinker ✓  The big-picture skills that help you grow without burning out ✓  How to become the CEO your business actually needs Ready to become a highly paid strategist? ✨  Learn more + apply for the Strategist Training Program:

Are you unsure what to charge for your programs right now? In this video, I dive into pricing psychology and share why raising your rates — rather than lowering them — could be your best move. You'll learn: ✅ Why low-ticket offers may not boost your sales ✅ How higher prices can attract more committed clients ✅ Why offering more value at a higher price can improve results ✅ How to build confidence in your pricing through client success ✨ Ready to become a highly paid strategist?

Things are shifting fast — AI is evolving, the market is uncertain, and many business owners are wondering what direction to take. But here's the truth: no matter how advanced technology gets, it can't replace strategic thinking. In this episode, I'm sharing why strategists are more essential than ever in today's business landscape — and how YOU can step into this powerful role to create more value, impact, and income.

2024 brought its challenges, but every setback is an opportunity for a comeback. As business owners, we know the journey is full of ebbs and flows. That's why it's time to look ahead with fresh strategies to thrive in 2025! In this episode, I'm sharing 8 innovative ways to boost your income in 2025, including: Stacking your offers  Asynchronous coaching  Consider a higher-ticket community  Bring people together AI-powered services or tools Unique IP and thought leadership Personal connection and vulnerability Low ticket tasters subscription Whether you're looking to pivot, scale, or refine your business model, these strategies will help you make 2025 your most profitable year yet.

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In this episode, I'm taking you behind the scenes of launching my new subscription service, ADHDish—designed specifically for women with ADHD or those who think they might have it. Launching something new can feel overwhelming, but I'm breaking it all down. From setting realistic, achievable goals to cultivating a positive mindset, I'm sharing the strategies that keep me focused and motivated. Be the first to know when ADHDish launches by joining the waitlist here: adhdish.com

There's nothing wrong with being a coach, but that's not exactly why you'd create a membership, right? To have your members co-dependent on your response to every question? Nope! This is a trend I'm starting to notice. When memberships ... 1) Give away so much they make other profitable upsells irrelevant

Here's what we cover in this week's episode... ✦ I Finally Started My Subscription Tech ✦ Considerations when choosing tech/and how it needs to work ✦ Why I chose FG Funnels ✦ Having a payment structure attached to content hosting ✦ New Click to cancel FTC guidelines ✦ Name & trademark In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you...  1️⃣ Determine why you feel ‘behind' 2️⃣ Redefine success based on what's most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop!

There is so much to cover this week. Building a sales funnel for my new subscription is one of the most crucial steps to this launch. I will be sharing with you how I am structuring this funnel, testing it, and how I am building it. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 1️⃣ Determine why you feel ‘behind' 2️⃣ Redefine success based on what's most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop!

In this video, I am sharing with you where I am at in my subscription building & launch journey, as well as how I am using AI. I'll admit, I was not the quickest to jump onto the AI bandwagon. I've always thought that sure, AI can be useful, but the human touch cannot be replaced. And I actually still stand very firm on this believe. However, I learned that I can use AI to support my subscription launch in a way that doesn't take over MY ROLE in developing a person-centred service. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you... 1️⃣ Determine why you feel ‘behind' 2️⃣ Redefine success based on what's most important to you now 3️⃣ Embrace progress at your own pace Click here to get your free training to break free from the guilt loop!

I'm not quite ready to share all the details of my subscription yet, but you'll be the first to know! In today's episode, I am sharing with you how to refine your subscription idea so you make sure it sticks! Don't forget to subscribe so you can follow along as I document my journey to launching a brand new subscription offer. 

I kept finding myself back to the same idea... for years now, I've been studying, practicing and researching in an area and now, I'm finally ready to put it out into the world! In the form of a subscription.  Over the next 6 weeks, I will walk you through my most exciting launch. From finalizing my offer, setting up the tech, to writing sales copy. You get to join me "backstage" and get a real, unfiltered, (valuable) look into what launching something BRAND NEW takes. Make sure you subscribe so you don't miss an episode.  FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/ Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching

The "Three Levels of Change" are SO powerful when you understand how to implement them into your content. It's the key to truly valuable content - not endless amounts of "stuff" that leaves you feeling burnt out. _______________________________ Don't miss the Membership Content Blueprint Workshop!

The fourth quarter of the year is a great time to boost profits in your business. I've noticed some key trends that can help you take advantage of this time period. Focus on authentic connection, testing new offers, and positioning yourself well for the new year. I encourage you to join me for the upcoming content workshop if you want to learn more about designing a membership that aligns with your strengths. My upcoming "Membership Content Creation Machine" workshop.

In this episode, I talk about how I plan out my Q4 strategy for my business. As a small business owner, I don't have the luxury of having the entire year planned out in advance - things change so quickly in the online world that it's really hard to predict what's going to happen far in the future. Overall, the key is to spend some time thinking through your Q4 plan, set a few commitments, but don't overdo it. If you're looking to create a membership that doesn't burn you out, be sure to check out my upcoming "Membership Content Creation Machine" workshop.

Cultivating an entrepreneurial, six-figure mindset can become your greatest asset when prepping for a live launch. Check out my 7 tips for really getting in the zone before your launch - I saved my best tip for last! If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret.

Live Launch 101

To watch this video on YouTube go here: https://www.youtube.com/watch?v=wcKZzJCasqQ This week's business case study: my business, Scaling Deep!

In this week's episode, we are talking about all things NICHE. I share some tips on how to find the right niche for your membership. This includes doing keyword research, analyzing your competitors, and testing your idea with potential members. If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret.

Trying to decide between a live launch or an evergreen funnel for your membership program?

SEO is so incredibly valuable for membership sites. In this week's episode, I share with you my SEO journey, and some basic guidance and resources to help you get HOT

Want a membership to lighten your workload? The last thing your probably want is to be suddenley saddled with endless admin.  In this episode I share all of the platformss and tools I use to host content, onboard members and keep them engaged, using as much as my time as possible.  Get direct links to all the programs I use to run my membership and business efficiently inside my toolbox right here: https://scalingdeep.com/resources/

The idea of taking on another content project seems completely unmanageable, you will love this podcast episode. Yes, you're a busy coach, but you have so much knowledge and value to offer. Don't suffocate yourself with MORE - learn the best ways to utilize and maximize what you already have by having a delivery system that is efficient and sustainable. There are many different ways to do this - and I share all my thoughts and suggestions on what might work best for you. Did you miss out on my Effortless Membership Content Creation Workshop? You can join LIVE or on-demand here

Learn how to create evergreen content for your membership that never gets outdated!

On this week's Scaling Deep podcast, I'm talking all about the future of membership site content - how it's evolving and what you should focus on. I share my thoughts on why cramming your membership full of content isn't the answer. Instead, I explain why acting as a content curator and guide is becoming more important to help members cut through the noise. If you want to learn more, make sure to check out my upcoming workshop: The Effortless Membership Content Creation Workshop. It's only $27 and you can join live or watch later. _______________________________ Sign up for my Effortless Membership Content Creation Workshop ✨ ➡️ https://scalingdeep.com/content _______________________________ FREE Six Figure $ Membership Training ➡️ https://scalingdeep.com/training/ Or... If you'd rather work with me 1:1 as a coach to build your Membership strategy, apply to see if we are a good fit ➡️ https://scalingdeep.com/coaching  _______________________________ Listen to the Scaling Deep Podcast!

I'm talking all about what to do when you have super low conversions on your program. I know this is a big issue for a lot of people - you feel like you've done everything right, but nothing seems to be working and it's really stressful. I just hosted an entire workshop on how to create a kickass membership sales funnel, so I'm going to share some of the key highlights from that, along with some other critical points. You can check out the replay here: https://scalingdeep.com/maximize/ My goal is to give you a pep talk and some practical advice to help you objectively analyze your funnel. With the right tracking and support, you can gain more confidence in your offer instead of giving up. There's likely more you can optimize in your marketing and sales process before you need to start completely from scratch. _______________________________  Subscribe for new episodes every week!

Learn how to create effective sales funnels for your membership program! In this video, I share key insights on maximizing membership sales through well-structured funnels. Maximize Membership Sales Workshop!!! Tues, June 18th, 2024 - 10am PST • 12pm CST • 1pm EST Sign up here

Ready to crack the code on getting MORE sales for your membership? Learn the strategies for high-converting membership funnels that sell in today's market! Tues, June 18th, 2024 - 10am PST • 12pm CST • 1pm EST Sign-up here

STOP

Your business doesn't need to be overwhelming or require a massive amount of content creation every day. Simplify your approach to eliminate procrastination and focus on the most essential, automated, and profitable strategy: MEMBERSHIPS! Ready to make this possible? Sign up for my FREE Six Figure $ Membership Training

If you're worried about starting a membership or even going all in on your current program because you're afraid of commitment, you've got to look at that. Firstly it's hard to get anywhere in a business without commitment. That is the honest truth. You need to go all in on something that you want to sell. However, if you're still testing the waters, here's a solid option. I'm sharing easy ways to do it inside my workshop next week. It's normally $37 but I'm doing it this one time only, for FREE. Sign up here: https://scalingdeep.com/method-launch/

You might think the answer to this question is super obvious but it's not. Business owners with different backgrounds and assets are in totally unique situations and sometimes it's better to launch a membership before building an audience and sometimes it works well the other way around. Inside this episode I share the pros and cons of each. Come over to my website and sign up for my free training https://scalingdeep.com/training/ so you don't miss my free announcement, coming soon!

Do you have a membership idea and are having trouble fleshing it out. OR thought it was clear until you started putting it down on paper. Here's what you need to watch for and 1 hack to for starting to figure it out. Check out my VIP Membership Design packages here: https://scalingdeep.com/coaching/

We often mash memberships and subscriptions together and use their terms interchangeably but they are not the same. I'll share the key differences and why mixing them up can backfire. https://scalingdeep.com/coaching/ #memberships #membershipsite #subscriptions

Have you ever wondered why people don't buy your offers when you know perfectly well that they've made a big difference for many and have received a lot feedback confirming this? If this is the case, then it's a communication issue. The fact that your program can solve their problem isn't getting across. Sometimes that's because your prospect needs help diagnosing their real problem and in this episode I share how you're going to help them do that, WITHOUT having to get on a call with them.

Do you think about who you're buying from and why they might or might not be the right guide. It's easy to think that just because someone has accomplished something they are the best teachers, nor people who get the personalized path to growth that's not a one-size-fits-all formula. And especially those who're teaching beginners how to begin when they are at 100x the revenue. They are so distant from being in that place. More on that inside this episode. Link to free training where you'll get real stories vs. fairytales on how you can do this membership thing: https://scalingdeep.com/live/

I wanted to share some of my real thoughts on how possible it is to get a membership up and running and make it profitable. I go over the what needs to be in place and the assets required. I'll also share the biggest fears people have when pursuing this path. Plus my LAST Membership Method workshop for a very long time is happening tomorrow. Join here: https://scalingdeep.com/method/

You might be addicted to creating content. Learn about where and how you're overdoing it and why this practice is sinking your business. And then come over to my refreshed new training the 6 Figure Membership Secret at https://scalingdeep.com/training/

If you've ever launched something, had high hopes and then sold nothing, you'll want to hear my recent story of how my upcoming workshop was an instant failure, in one regard, how I fixed the problem and changed the entire outcome of my strategy. And then come on over to https://scalingdeep.com/method/ where I'll teach you how to build a resilient content & sales structure so you can grow sustainably and benefit from the flexibility, fun and financial freedom from your own membership.

Do you worry about members joining for a short time, consuming your content and then leaving? If so you're missing the point of a membership. In this episode I'll share how memberships offer different value than courses, and how we can make changes to how we sell them to avoid that problem altogether. If you want to diver deeper with me on this. I'm teaching all of this and more inside my LIVE interactive workshop, The Membership Method. Learn more here: https://scalingdeep.com/method/

The riches are in the niches. Why is that? Because we don't have to spend as much time proving the value we provide within if we're the only shop in town. The more niched we are the more people just know it's for them. Jenny Johnson shares her journey of moving from being a Health Coach to running a successful membership. She shares the structure of it, how she engages with her members and manages calls as well as how she moved from a Facebook Group to Mighty Network.  

The most valuable number you need to know in order to gauge members satisfaction is your Net Promotor score. I explain why it's so valuable and how easy it is to ask inside this episode. I'm dishing out more highly valuable insights, trends and success secrets in my live masterclass next week. Sign up here: https://scalingdeep.com/live/

We are always leaving money on the table so I wanted to share the 3 best ways to get paid everyday in 2024. For more of this, sign up for my free live training on January 18th right here:  https://scalingdeep.com/live/

Do you wonder what the secret is to membership retention? People will tell you about all the tricks and & ploys to entice members into staying another month or another year. But is that what really works? Not really. When people are evaluating whether or not to invest they need to feel like it's the best investment and they'll do that because they get value and feel it. That requires gaining their trust ... but they have to get to know you first.

This is one of my favourite interviews with another membership business owner. Andrea Jones of Savvy Social School. She doesn't hold back explaining how she keeps her membership going alongside a completely different type of offer, including how she keeps it up-to-date in the ever changing world of social media and what happened she got off Facebook and switched to Circle.

It feels early to be talking about end of the year stuff but I keep circling back to how I'm feeling about it. I'm finally getting my s*%! together as a business owner. I can, more or less, predict what 2024 will look like. A total first for me.

I've had so much fun coming back from my mastermind and diving into my numbers. Just before I left I wrapped up a challenge. I made an assumption that it didn't do so well. Until I came back, analyzed the details & realized I did a bit better than I originally thought. And it was profitable and totally scalable. In this episode I give the breakdown of why small & predictable margins are the real strategy behind sustained growth. Woohoo!

We can't grow what we can't track. It's as simple as that. In this episode, I've provide the three most important numbers to track in your membership so you can make good decisions on what to optimize and grow.

Join the Membership Multiplier bootcamp next week so we can hold space to design a membership together. https://scalingdeep.com/bootcamp/

This is a long episode but it's meaty. Kelsey and I dive in and discuss how she evolved her successful course business and create long-term value with a membership. Inside are a lot of copywriting techniques for appealing to your ideal clients and how she uses her course feedback to get insights into what her clients want and how they talk about it. Check out her BYOB membership here:  https://kelseyformost.com/membership