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This week's episode of Win The Hour, Win The Day Podcast interviews, Janene Liston. Do you ever feel scared to set your price or ask for more money? Join us as Janene Liston, The Pricing Lady, shows you the smart way to pick a price you can feel good about. In this helpful talk, you'll learn: -Why copying what other people charge is a shaky plan. -Why giving away a free first session can hurt you later. -Why your hard work is not the same thing as your real value. -How one woman raised her price by 40% — and her client still said yes. Get ready for simple, real tips that help you charge what you are worth! Don't miss this chat that can change the way you think about money. Win The Hour, Win The Day! www.winthehourwintheday.com Podcast: Win The Hour, Win The Day Podcast Facebook: https://www.facebook.com/winthehourwintheday/ LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Janene Liston at: Website: https://thepricinglady.com/
This week's episode of Win The Hour, Win The Day Podcast interviews, Janene Liston. Do you ever feel scared to set your price or ask for more money? Join us as Janene Liston, The Pricing Lady, shows you the smart way to pick a price you can feel good about. In this helpful talk, you'll learn: -Why copying what other people charge is a shaky plan. -Why giving away a free first session can hurt you later. -Why your hard work is not the same thing as your real value. -How one woman raised her price by 40% — and her client still said yes. Get ready for simple, real tips that help you charge what you are worth! Don't miss this chat that can change the way you think about money. Win The Hour, Win The Day! www.winthehourwintheday.com Podcast: Win The Hour, Win The Day Podcast Facebook: https://www.facebook.com/winthehourwintheday/ LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Janene Liston at: Website: https://thepricinglady.com/
What if the biggest thing holding your business back isn't your competition — but your fear of charging what you're truly worth? In this powerful solo episode of the 365 Driven podcast, host Tony Whatley tackles one of the most uncomfortable yet critical topics for entrepreneurs: raising your prices with confidence. Tony breaks down the psychology behind why so many business owners undercharge, delay price increases, and attract difficult customers by trying to compete at the bottom of the market. From money mindset limitations to fear of customer reactions, he explains how entrepreneurs unknowingly sabotage their own growth by pricing based on personal comfort rather than the actual value they create. Throughout the episode, Tony shares real-world examples from his own entrepreneurial journey and client success stories — including attorneys, laboratory owners, and service providers who dramatically increased profits simply by repositioning their value and raising their rates strategically. He also reveals why cheap customers often demand the most, while premium clients respect expertise, efficiency, and quality. You'll learn: How to know when it's time to raise your prices Why waiting too long silently destroys profit margins The connection between pricing and perceived value How premium pricing attracts better customers The biggest mistakes business owners make when announcing price increases Why confidence matters more than apologizing If you've been overworked, underpaid, or hesitant to charge what your expertise deserves, this episode will challenge your mindset and help you step into the role of a true CEO. Tony delivers practical strategies, tough love, and actionable insights designed to help entrepreneurs build stronger, more profitable businesses without burnout. Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven
Today we are diving into a topic that I know makes some of you really uncomfortable, but I need you to lean in and listen because this conversation is not only timely, but it is necessary. And honestly, it may save your business.We're talking about raising your prices. Now, before you convince yourself that this does not apply to you, I want to share a story that I came across from a restaurant owner. Yes, I know, totally outside of our industry, but it's worth sharing.If you are tired of working in a silo, making all of the daily decisions in your business alone, then come join our community of product creators and sellers in LABS. You'll not only gain access to a generous group of people who are making and selling a very wide range of products, but you'll also gain access to trainings, email templates for things like raising your prices, and monthly coaching calls with me.Plus, we're rolling out some new incredible features soon that are going to make it even easier for you to implement all the new ideas that you're gathering in the community.REQUEST YOUR INVITATIONYou can view full show notes and more at http://prooftoproduct.com/443Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most challenging (and often avoided) topics for studio owners—raising prices. Speaking directly to overwhelmed pilates studio owners and boutique fitness business operators, Seran shares three powerful strategies to increase your pricing without losing clients or damaging trust. She unpacks the common fears around pricing, why undercharging is keeping your pilates business stuck, and how to confidently position your services for long-term profitability. If you're tired of working long hours, struggling with inconsistent revenue, and feeling undervalued, this episode offers a smarter, more sustainable approach to growing your boutique fitness business while protecting your community and your income.Learn more about Thrive and book a discovery call at www.springthree.com/thriveGot a question for Seran? Add it here
In this solo episode, I'm chatting all about pricing—when it's time to raise your rates, the steps to do it, how to communicate price changes to existing clients, new inquiries, and referrals, and the common mistakes I see designers make along the way, including sharing a few of my own mistakes I have learned from!Also I have an exciting announcement! - The Mini Minimind (The first ever Micromind) will start on Aug 3, 2026 with applications opening June 1, 2026! If you're interested or just have questions about it, send me a DM over on Instagram @hellojunecreative!Timestamps:01:29 - The first Micromind cohort announcement & sharing past student wins12:00 - How to Raise Your Prices Links:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design
If you've been growing your business but your prices haven't budged, this episode might call you out in the best way. I'm diving into the real signs it's time to raise your rates, from the obvious like being fully booked to the less talked about signals like resentment, burnout, and misalignment with your current level of expertise. I walk through both the practical and energetic indicators that your pricing is outdated, and why staying the same could actually be holding your business back more than you think.Topics covered in this episode include:The real reason overexplaining your prices weakens your positioningHow to decide between small increases or a bold pricing jumpThe mindset shift that makes raising prices feel inevitable instead of scaryI would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!Show notes available at: https://jentaylorconsulting.com/design-your-wedding-business-podcast/
Profit isn't about greed—it's about survival, and sometimes even saving a marriage. In this game-changing episode of the Untrapped Podcast, Keith Kalfas sits down with serial entrepreneur, business strategist, and FRAP founder Joshua Latimer. Discover the real-world strategies and frameworks behind FRAP (Frequency, Referrals, Average Ticket, Pricing) that have helped thousands of business owners double their revenue, boost profitability, and achieve life-changing freedom. Joshua Latimer breaks down actionable tactics for overcoming the challenges of rising costs, avoiding accidental non-profit syndrome, and unleashing the true power of pricing and business choreographing—even if you have humble beginnings. Don't miss detailed discussions, live strategy breakdowns, and inspiring stories that will reframe the way you look at your service business forever. Learn where you're missing hidden revenue, how to structure your pricing for maximum profit, and why joining a local or virtual FRAP chapter could be the single most important move you make this year. In this episode, you'll discover: How to Double Your Business Using FRAP: Joshua Latimer explains the FRAP framework—Frequency, Referrals, Average Ticket, and Pricing—and details how this simple but powerful formula can help any business owner boost their profits dramatically. The Real Reasons Most Businesses Struggle: Joshua Latimer sheds light on why hardworking business owners often end up running unintentional non-profits, and shares actionable steps to fix this so you can build a genuinely profitable business. How to Raise Your Prices with Confidence: Learn the psychology and choreography behind effective price increases, including email strategies and customer communication that actually increase customer satisfaction instead of backlash. Mindset Shifts Needed for Success: Both Keith Kalfas and Joshua Latimer discuss the mental and emotional barriers to profitability and growth—and how breaking through these can change your business and life. The Dangers of Staying "in the Middle": Discover why being stuck between small and large—what Joshua Latimer calls "the death zone"—is the hardest part of business, and how FRAP can propel you beyond it. How to Implement Supply and Demand Pricing: Step-by-step advice on increasing your prices during busy seasons and employing discount framing to maximize perceived value and profitability. Community and the Power of Decentralized Coaching: Why learning, applying, and teaching FRAP in a local business community (FRAP chapters) multiplies results and leads to powerful collaborations. Real Stories, Real Impact: Hear emotional and inspiring stories from Joshua Latimer about business owners who have transformed their companies—and their lives—by applying these simple principles. "Everything is marketing. Marketing is everything. Everything is framing and pacing in the tone and the way that you explain, the way you articulate. All the people that make all the money know this stuff, and all the people that don't struggle." — Joshua Latimer Topics Covered: 00:01:55 – Why FRAP Matters Joshua Latimer recounts his humble beginnings and highlights why so many small business owners struggle: costs are rising (insurance, fuel, payroll, equipment), but many don't raise prices or understand how to persuade or use proper business frameworks. This results in what Joshua Latimer calls "accidental non-profits" — businesses that barely break even or operate at a loss due to poor profit models. 00:02:26 – The Consequences of Ignoring Profit He details how increasing costs chip away at profits and makes it personal by sharing about a client who went from being deeply in debt to accumulating $50k in her business account after implementing FRAP, illustrating the transformative power of fixing the underlying business math. 00:04:49 – The True Cost of Not Knowing Your Numbers Joshua Latimer stresses that most business owners fear looking at their unit economics (the true profitability per customer), but doing so is essential. Before buying new equipment or hiring staff, he argues nothing is more crucial than knowing your numbers — that's what FRAP is for, and it costs creativity, not money. 00:06:02 – What is FRAP? He reveals that FRAP is an acronym and a framework for business profitability, based on understanding the math and psychology of your business, not just surface-level tactics like marketing or getting more leads. 00:12:21 – FRAP Defined After some build-up, Joshua Latimer defines FRAP: Frequency Referrals Average Ticket Pricing He emphasizes that while these sound simple, the depth comes from how you apply and choreograph each area, going beyond surface understanding. 00:12:48 – Pricing: The Starting Point for FRAP Joshua Latimer explains that implementation begins with the "P" (Pricing). He urges business owners to raise prices more than they think and provides strategic advice on how to do it without alienating customers, stressing that it's not price gouging but necessary to keep up with increasing costs. 00:16:03 – The Art of the Price Increase: Choreography He demonstrates a reframed price increase approach, turning it from a shame-filled "apology letter" to a positive "account update" with value-adding features and transparent, positive framing. This is the concept of choreography — strategically communicating changes to maximize acceptance and minimize backlash. 00:20:05 – The Power of a Price Increase Using a simple example, he shows that a 20% price increase doesn't just add 20% profit — it can triple your net earnings because all additional revenue (beyond covering costs) goes straight to the bottom line, illustrating why pricing is the most powerful profit lever. 00:26:30 – Profit is Not Greed: Reframing the Entrepreneur's Role He debunks the myth of profit as greed, likening good business stewardship to tending a garden rather than fighting over a finite "economic pie." When you deliver greater perceived value, higher profits are justified and beneficial for everyone — from your family to your customers and community. 00:31:10 – A Bonus FRAP Tactic: Supply & Demand Pricing Joshua Latimer introduces the advanced idea of supply and demand pricing, where services are always "on sale" at varying degrees depending on season/demand, but always based on an elevated baseline. This maximizes profit during peak times and drives revenue during slower periods with compelling discount framing. 00:43:01 – The Power of Community & Decentralized Coaching He explains how their model uses "decentralized coaching" through FRAP chapters: local, small groups that implement FRAP together, cross-promote, and innovate collaboratively — leading to faster, more creative breakthroughs versus going it alone. 00:54:03 – Fix the Model Before Scaling Joshua Latimer warns that marketing and scaling before fixing your business model ("the watermelon example") only accelerates losses. Fix profitability and processes first—otherwise, you just go broke faster by growing a broken machine. 00:55:59 – Success is About Math, Not Genius He closes by emphasizing that the most successful people in your industry aren't necessarily smarter — they just obsess over their math and business choreography. Anybody can learn this and see a transformation by putting in the work. Key Takeaways: Profit First: Many entrepreneurs run accidental non-profits. The first step is to understand your "unit economics" — if you're not generating profit, nothing else matters. Your business must serve its shareholders (that's you!) with real returns or you break trust with yourself and your family. Pricing with Purpose: Don't just raise prices — frame them right. It's not about gouging or shame. Strategic, choreographed price increases (with the right language and timing) instantly unlock much higher profits. Every dollar you raise above your costs drops straight to the bottom line. Choreography Matters: Business growth is behavioral psychology plus math. The way you deliver messaging, handle objections, and present value determines your success. Embrace Supply & Demand Pricing: Your services are more valuable at certain times. Peak season? Prices go up. Slow season? Offer discounts off a new, higher base price. This isn't gouging — it's matching value to demand and boosting profit. Purpose-Driven Profit: Profit isn't greed — it's what allows you to breathe, care for your family, build for the future, and give back. Having "more than enough" is normal for entrepreneurs who master these levers. Helping others is only possible when your cup is full. Master the Basics: Before you blow your budget on ads or fancy tools, fix your FRAP: Frequency, Referrals, Average Ticket, and Pricing. Nail this and your business can stand any economic storm — and actually enjoy the ride. Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Connect with Josh YouTube: https://www.youtube.com/@JoshuaLatimer Instagram: https://www.instagram.com/meetjoshlatimer Facebook: https://www.facebook.com/joshua.latimer.138911 TikTok: https://www.tiktok.com/@meetjoshualatimer Resource Links Mentioned Jobber: getjobber.com/kalfas Rebolt Website AI: keithkalfas.com/rebolt CallRail Call Tracking: keithkalfas.com/callrail Website (All Things FRAP & Assessment):: https://warplan.com/ FRAP Chapters & Decentralized Coaching: https://frapchapters.com/ Edited and Written by: Ma. Teresa Catangay-Bardinas
What if the only thing keeping your income where it is, is your current price? If your business is working—clients are coming in, results are happening—but your income isn't expanding, this episode will show you exactly why. Because this isn't a guessing game. There are clear indicators that it's time to raise your prices and in this episode, I walk you through three of them so you can make a confident yes or no decision. Join me this week to learn what that decision means for your financial growth, and why it's crucial to stop waiting for permission. I'll show you how to recognize the gap between where your pricing is currently and where it should be for the next level of your business, and how the patterns of undercharging and over-delivering are holding you back from the wealth and freedom you deserve. And yes, we're going to look at the math. Because at this stage, pricing is a financial decision that directly impacts how much money you make and how much you leave on the table by delaying it. If your pricing no longer reflects the work you're doing or the transformation you're offering your clients, it's time to start raising your prices with zero guilt. In this episode, I reveal: How to recognize when your price is still tied to an earlier version of your business. The patterns that keep you hesitating, even when you already know it's time. The key to stop second-guessing and instead make a clear yes or no pricing decision. Why raising your prices isn't something you earn, it's something you decide. The math behind what waiting to raise your prices is costing you in long-term wealth. How your pricing influences your income, your leadership, and your financial independence. Featured on the Show: Join The Pricing Room™ and end the cycle of second-guessing your pricing: https://kendallsummerhawk.com/pricingroom/ Join Sacred Money Archetypes® Certified Coach Training to get this done-for-you, and brand as your own, money coaching system: https://sacredmoneyarchetypes.com/ Take the Free Sacred Money Archetypes® Quiz: https://www.sacredmoneyarchetypes.com/quiz/pc/ Download my Free Pricing Guide for Coaches: https://kendallsummerhawk.com/pricing/ Follow me on Instagram: https://www.instagram.com/kendallsummerhawk/ Follow me on Facebook: https://www.facebook.com/KendallCoach/ What question would you love for me to answer on the podcast, about money, pricing, or coaching? Email me here: podcast@kendallsummerhawk.com
If you have ever wondered, "Should I raise my prices… or would that break trust with the people I serve?" this episode will help you think that through. In this solo coffee chat, Erin Aquin shares three non-negotiables to have in place before you increase your rates, especially if you are a service-based business. You will walk away with a clear, grounded way to make a pricing decision you can stand behind, without turning your clients into guinea pigs, and without asking your nervous system to carry the weight of a decision you are not ready to hold yet. This is for business owners who want their pricing to reflect real value, real care, and real results, not a trend, a panic response, or because "everyone else is doing it". In this episode, you will learn: Why "raise prices to fix the problems" is a disaster waiting to happen The systems you need to audit before you charge more, so the experience actually matches the price. What "consistent delivery" really means when your time and energy are the product How to think about results and proof with integrity, especially if you are newer in your work or still refining your craft. At Superabound, we care about building businesses that protect your life, not ones that consume it. Pricing is part of that. If this episode brings up Static for you, that is not a sign you are doing it wrong. It is often a sign that something important wants your attention before you make the next decision. If you want to explore that further with Erin as your coach, learn more about working with her at besuperabound.com/consultation
Episode 214: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMany online coaches, course creators, and digital educators are stuck charging low prices — not because their offer lacks value, but because they don't know how to position and sell to premium buyers. This keeps them overworked, under-earning, and unable to scale no matter how hard they hustle.In this episode, Alex Nghiem teaches us how to raise your prices and attract high-ticket clients — even if you're currently struggling to sell at lower price points. He covers why premium pricing works in any niche, how to reframe your existing offer without adding more content, and where to find buyers who are ready to invest at a higher level.About Alex Nghiem: Alex helps coaches, consultants and experts land whale clients that can pay $10K to $200K per sale without financial stress. His process has helped clients in multiple niches including relationship, self development, fitness and business.Grab Alex's “Land Whale Clients” Checklist here: http://www.whaleclients.giftConnect with Alex:https://exitableagency.com/ https://www.facebook.com/alex.nghiem.96Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
In this episode of The Cookbook, host Iris Goldfeder sits down with leadership expert Jennifer Kok to discuss the harsh realities and incredible highs of entrepreneurship. They explore the critical shift from being a reactive, frenzied manager to a responsive, intentional leader. From setting firm client boundaries and understanding the evolution of Answer Engine Optimization (AEO), to finding your true business differentiator, this conversation is packed with tactical advice for building a scalable business that lasts. Key Takeaways: Responsive vs. Reactive Leadership: Instead of panicking and creating new "fires" when an obstacle arises, responsive leaders take a beat to analyze the root cause and implement long-term solutions. The True Definition of a Brand: A logo is simply the visual trigger, whereas a brand is the internal culture of the company and the emotional feeling customers experience when interacting with your business. Understanding Answer Engine Optimization (AEO): Modern SEO has evolved; websites must directly and clearly answer the specific questions users are typing into search engines so their content can be extracted by AI tools. The Power of the Zeroed-Out Invoice: Entrepreneurs must stop devaluing their time by giving away free work. Sending a formal invoice with the cost zeroed out is a highly effective way to show clients the true financial value of your "favors." Identifying Your Differentiator: To stand out in a saturated market, you must identify your unique methodology or level of specialized knowledge (like integrated pest management versus standard spraying) and make it the focal point of your marketing. The Myth of Multitasking: True productivity comes from focused intention, not bouncing frantically between tasks. Establish clear boundaries—like not answering non-emergency client texts at 10:00 PM—to protect your time and energy. Learn more about Jennifer Kok: www.nextwavebusinesscoaching.com Connect with Jennifer on LinkedIn: www.linkedin.com/in/jennifer-kok-17441829/ Work with Iris Goldfeder: www.gasstovecreative.com Chapters: 00:00:02 - Welcome to The Cookbook & Leaving Corporate Structure 00:03:29 - The Shift from Managing to Leading 00:11:18 - Why You Need to Raise Your Prices & Delegate 00:16:40 - The Evolution of SEO & Answer Engine Optimization (AEO) 00:26:39 - How to Stop Being a Reactive Entrepreneur 00:31:09 - Stop Giving Time Away: The Zeroed-Out Invoice Strategy 00:42:00 - How to Find Your Business Differentiator 00:47:27 - What is the Difference Between a Brand and a Logo? 00:55:44 - Multitasking Myths & Setting Client Boundaries
Are you selling a product… or are you selling an offer? Most farmers think they're selling the product. "I sell lamb chops." "I sell bouquets." "I sell eggs." But customers don't actually buy products. They buy offers. In this episode, I unpack the difference between the two, and why learning how to build an offer around your farm product can dramatically increase your sales. If you've ever felt stuck thinking, "I just have this product… how do I sell it?" this episode will open your eyes to a whole new way of thinking about marketing. You'll learn what an offer actually is, why it matters, and how to start spotting powerful offer ideas everywhere you look. Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Ep 236 – How to Raise Your Prices (and Make More $) Using Price Anchoring https://directory.libsyn.com/episode/index/id/28288169 Ep 334 – The Anatomy of a Great Email Offer — An Audit https://directory.libsyn.com/episode/index/id/38448215 FunctionHealth.com -- this is the monthly health membership I joined that allows me to get 2 sets of comprehensive blood tests per year (the ones that most doctors don't check for, but are really significant! It's been an empowering step for me!) The cost is $399/year, and covers the tests! Use this affiliate link and get $25 off. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to over 15 marketing projects like: -Creating a promotion calendar that drives consistent sales -
Send us Fan MailA listener question from William — an engineer who also sells — kicks off a focused conversation on one of the oldest problems in B2B sales: getting commoditized on price.Bill and Bryan tackle both sides of the equation: how to avoid being beaten down on price coming in, and how to successfully raise prices with clients you've already got. Their answer isn't a negotiation tactic — it's a positioning problem. And the fix starts long before the price conversation happens.They cover why technical sellers tend to stay too low in the org chart, why your contact isn't selling your value upstairs for you, and what a price increase reaction tells you about where you actually stand with a client.The Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insiderIf you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedinIs it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.com
Raising your prices may feel risky, but if you don't, you're eroding your margins and killing profitability over time. So reframe your mindset and adopt this healthy business practice. Protect your business, preserve memberships—and ditch the anxiety—with Matt Hanton and Conor McGarry in Episode 717: How to Raise Your Prices Without Losing Clients. Set expectations: normalize annual price increases to keep up with inflation Run the numbers: calculate your unit economics and break-even rate Reward loyalty: offer existing members bumps below market rate with levers Command buy-in: lay out the rationale clearly and ensure confidence in your team Be transparent: give advance notice and break down where the dollars go Price increases shouldn't trigger guilt or shame—they should be SOPs. Planning, communication and commitment are your critical success factors. Unpack them in Episode 717. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/
I've heard every excuse about why wellness practitioners don't raise their rates. Things like "my patients can't afford it," or "I don't know enough to charge more," or even "what if they leave?" The underlying fear that keeps your prices low isn't about the money. It's about what you believe you actually deserve. I recently raised my fees – by only $20. And I laughed at myself - because I know I'm worth more than that. But that small number told me something important: even I get comfortable with what I'm charging. And comfortable is where practices quietly plateau. In this episode I'm getting real about the actual fears that keep practitioners from raising their rates every so often. The belief that your patients can't afford more is simply not true. The idea that you need to know more before you deserve more isn't true either. People pay for what's important to them. Period. I'll also share the exact language to use with your patients when your prices go up – you'll be able to communicate the change with confidence, no justification or over-explaining. You'll be surprised at how many people won't even bat an eye. Because the value the work you do.
Why Now Is the Time to Raise Your Prices Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your good clients expect your prices to go up. So put them up, right? And I get you might have a certain cadence to it, but I would encourage you all, and if you wanna talk offline about how to do it, I'm happy to do it, but I would encourage you guys today, look at what segment of clientele or what segment of services or what segment of product and raise those prices today. I don't care if you just did them in September or January 1, whatever. Wherever you think you can raise your prices, raise them. Because if you're not getting the yes, but, you have not gotten to where your clientele is willing to, the upper end of where they're willing to pay. So I'd highly recommend that you guys do that. OK? All right? And so just keep asking the question. Get with your team. If we raise it 1%, a supermarket can raise it a quarter of a point. can go from 1.3 of assets under management to 1.6 or 1.4. Whatever it is for you, look at where you can raise it and raise it, right? Because you will get to the place where you'll have your best clients, and you'll use pricing as a qualifier and you'll start to differentiate, here's why it matters. During volatile economic times, buyers defer to experts. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Stop obsessing over raising your prices. Raise your standards first. In this episode of the Fitness Entrepreneur Podcast, we break down why so many coaches chase high-ticket offers before mastering their craft and building a product that actually delivers. We cover: • What "minimum standards" really mean in coaching • Why need analysis and clear client roadmaps are non-negotiable • The balance between results and relationships • How to increase lifetime value without constantly replacing clients • Why better systems = better retention = better profits If you're serious about building a fitness business that's respected, profitable and built to last, this one's essential listening. Subscribe and stay tuned for more episodes designed to help you scale with standards.
Most people don't raise their rates until they're exhausted or furious and by then, it's damage control. In this episode, we're breaking down five early signs it's time to raise your prices before things hit that point. Topics discussed in this episode include: Waiting until you're exhausted is the worst time to raise your rates. The five early signs your pricing needs attention before resentment kicks in. How to tell when your value has outgrown your prices. Why working around your pricing is a red flag, not a strategy. How to raise your rates without drama, panic, or blowing up what's working. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/stayingsolo Subscribe for new episodes every Monday. Sign up for email updates at www.bsfreebusiness.com/solo
If you're scared raising your prices will kill your sales, you're not wrong. It will if your marketing stays the same. In this episode, Savannah breaks down the four strategy changes needed to confidently raise your prices in January 2026 without slowing revenue. You'll learn how to evaluate whether your current audience can afford your new prices, how to build problem and desire awareness at the new buyer level, how to sell through buyer types, and how to create internal urgency that makes higher prices a no brainer. Whether you sell products or services, this episode teaches you exactly how to reposition your brand for elevated pricing: • How to attract higher-level buyers • How to shift your messaging for elevated price points • What triggers urgency at higher investment levels Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. raising prices, premium clients, high ticket sales, demand strategy, 2026 pricing, scaling revenue
If you've been feeling a quiet nudge that your prices need to change - I've got a juicy bonus episode for you to dive into. Honestly, there's never a perfect time to raise your prices, but there are plenty of good reasons. And if you're feeling that inner “this isn't sustainable anymore” feeling… it's worth listening to. In this new Chill & Prosper ep, I'm talking about pricing - not just from a strategy perspective, but from an energetic and mindset one too.
In this episode, I got to sit down with the Money Queen Denise Duffield-Thomas (@denisedt) to chat all things money mindset, business boundaries, and how to build a biz that gives you freedom instead of burnout. We covered a lot from the truth about pricing (and why most of us are undercharging), to the sneaky ways we end up designing businesses that feel like jail cells, even when they "look" successful on the outside. Inside, we also dive into: What is chustle (chill+hustle) and why Denise believes in it How to increase your prices without freaking out The boundary that completely changed how Denise shows up in her biz What being the "Mickey Mouse" of your brand actually means (this analogy? 10/10) The small habit that gives Denise the most freedom in her week This episode is part masterclass, part mindset shift, and full of permission to do business your way even if it looks totally different to everyone else's.
Raising your prices doesn't require an apology it requires clarity and confidence. In this episode, we talk about how to raise your prices without guilt, fear, or overexplaining. If you've been undercharging, hesitating to increase your rates, or worrying about how clients will react, this conversation will help you shift both your mindset and your strategy. You'll learn how pricing communicates value, why the right clients won't be scared off by higher rates, and how to confidently own your prices as a business owner. This episode is for service providers, coaches, and entrepreneurs who are ready to charge what they're worth and build a more sustainable business. CLICK HERE FOR FREE DOWNLOAD
Raising your prices isn't about charging more, it's about elevating your standards so you can deliver the level of excellence today's clients expect. With industry expenses rising 12–20% since 2021, strategic price adjustments are what allow you to invest in better education, tools, technology, and the kind of talent that keeps your business thriving. Data shows that a 10% price increase can generate more than double the financial impact of a small commission bump, giving your team greater earning potential without increasing your workload. When you confidently update your pricing, you attract clients who value your expertise, support your growth, and stay committed long-term. Ultimately, raising prices is one of the most powerful moves you can make to strengthen your culture, your team, and the future of your business. WATCH ON YOUTUBE: https://youtu.be/oWDK2mpM_zo GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE FOLLOW NINA TULIO: https://www.instagram.com/ninatulio/ SPONSORS Join the PBA: https://www.probeauty.org/
Are you tired of being stuck on the revenue rollercoaster? Inconsistent income usually has less to do with effort and more to do with focusing on the wrong things. In this episode, you'll learn the common three myths keeping most solopreneurs stuck and simple, yet effective strategies that will lead you to consistent cashflow.
If I had to start completely over with zero mural experience, zero clients, and zero momentum in 2026… what exactly would I do to rebuild my mural business back up to $50,000 in the first year?In this episode of the Artist Academy Podcast, I break down the exact steps I'd take—numbers included—to go from day-one beginner to a fully booked muralist with steady income and growing confidence. Whether you're brand new to murals or looking to reboot your art business, this is the roadmap I wish I had when I started. Let's talk numbers first. To make $50,000/year, here's what it actually looks like: $136/day if you worked all 365 days OR $200/day working 5 days a week Which equals $1,000/week — or just two $500 jobs per week Two small $500 projects each week is incredibly doable when you know where to look and how to market yourself. STEP 1: Start With $500 Jobs Your first goal is simple: book consistent $500 projects. These usually include: Kids' rooms Bathrooms Interior accent walls Small logos for businesses Window art Simple custom pieces Anything custom you can complete in about two days Why start here?Experienced muralists rarely want $500 jobs.These beginner-friendly projects help you build a portfolio, gain confidence, and learn to work efficiently. STEP 2: Raise Your Prices as Soon as You're Booked Out Once you have one month of $500 jobs lined up, you're done taking $500 jobs.At that point, $500 naturally becomes: $700… then $850… then $1,000… You don't need a new year, a new portfolio, or a special reason. You can raise your prices mid-year, mid-month, or even mid-week. Your schedule will tell you when it's time. How do you actually GET these jobs? NOW Marketing (focus on this first): Social media (Instagram, Facebook, LinkedIn depending on your area) Posting in local Facebook groups Sending DMs to local businesses Reaching out to interior designers Public art calls Thumbtack Pro (the fastest way to get ready-to-buy clients) LATER Marketing (you don't need this yet): Website & SEO Referrals Separate art accounts Fancy branding Business cards These things matter later—but beginners often hide behind them and slow themselves down. Feeling overwhelmed? Here's how to simplify it. NOW Strategy: Build a portfolio Say “yes” to most things Try out different styles Work with a variety of people Practice, gain speed, build confidence Network everywhere LATER Strategy: Niche down into your signature style Choose your ideal customer Create a targeted marketing plan Specialize and scale STEP 3: Shadow an Experienced Muralist Shadowing—even for a single day—is one of the fastest ways to shorten your learning curve. You'll learn: The tools and supplies they actually use How to scale artwork onto a wall Which brushes and rollers make the job easier How to paint efficiently How to handle real client interactions What a full mural workday actually looks like One day of shadowing can save you months of trial and error. Want Me to Mentor You Through This? My new coaching program begins January 1, designed specifically for artists who want to start or grow their mural business with clarity, confidence, and accountability. DM me to be notified with more info.
Host Jack Thomas takes you through a five-step process on exactly how to increase your prices so that you minimize complaints and maximize sales. January 1st is the best time to do it, so now is the last chance to prepare. SHOW SPONSORS Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support! Hapana, our preferred gym management software Ezypay, our preferred subscription and payment solution NEWSLETTER For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter THE FIT GUIDE The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram
Are you secretly terrified of raising your prices — even though you know it's time?If you've been walking on eggshells around your pricing, this episode will show you how to finally find your confidence and charge what your studio is truly worth. Chantelle Bruinsma and Michelle Hunter unpack the fears that hold studio owners back and reveal a proven, heart-led approach to increasing your prices without losing students.✨ In this episode, you'll learn how to:Release the fear and guilt around charging moreCommunicate a price rise in a way that feels calm and respectfulCreate a clear, repeatable pricing plan that supports long-term profit and freedomBecause raising your prices isn't just about numbers — it's about valuing yourself, your time, and the transformation your studio creates.
Raising your prices is one of the fastest ways to grow your profit but it's also one of the scariest moves a coach can make.In this episode of Fitness Business Insights with Matt Robinson, I share the exact three-step system I've used (and taught hundreds of coaches to use) to raise prices confidently without losing clients. You'll learn how to communicate your changes, handle objections, and build a business that grows sustainably year after year.What You'll Learn✅ Why you need to increase your prices every year (and what happens if you don't)✅ The 3-step system to raise prices without client drop-off✅ How to communicate price changes so clients feel respected and informed✅ Why giving proper notice is key to retention and trust✅ How small systems like this can add thousands to your yearly profitResources & LinksConnect on Instagram: @mattrobinsonptWeekly newsletter & coaching info: mattrobinsoncoaching.com
There's few women who can put their hand on their heart and say that they've never struggled with their pricing decisions. If you ever found yourself agonising over your prices, tweaking numbers on your spreadsheet for hours, then dropping them by half when your prospect enquires …you're definitely not alone! Pricing is such a silent struggle, especially for women in business like me, who grew up in a household where it was considered rude to discuss money! Today on She's The Business Podcast, I'm breaking the taboo and talking openly about the topic most of us avoid: how to raise your rates ethically, keep your clients happy, and actually grow your business – all at the same time. Yes, it really is possible! I know that money talk can make us uncomfortable. It brings up all sorts of doubts, guilt, and that relentless inner critic. We worry about what our clients will think, whether we'll lose them, or if we'll sound greedy. But here's the twist: charging too little doesn't just hurt your bottom line - it can impact your energy, attract the wrong kind of clients, and even make you resent your business over time. So in this episode, I'm sharing what really works (based on years of experience and experiments!) when it comes to setting your prices right. If you've ever felt stuck, compared yourself to others, or dreaded making a change, this episode is for you. Here's what you'll hear more about when you tune in: Why do women find it so hard to talk about pricing, and what hidden consequences does undercharging really have? What are the most common fears about raising your prices, and are they as logical as they sound? How can shifting your price actually attract higher-quality clients and open new opportunities you haven't even seen yet? What mindset barriers pop up around “judgment” and how can you beat that inner critic at its own game? Why does standing out and differentiating yourself make pricing so much easier than just blending in with the crowd? All this and plenty of practical advice, without the gimmicky tactics or endless bonuses you see online. If you're ready to feel confident and energised about what you charge, tune in now ......…….. Pricing Assessment Chat with Jessica Are you constantly second-guessing your prices? Feeling like you should charge more… but not sure what's “too much”? Book a 20-minute Pricing Assessment Chat to get my help analysing your offers. By the end you'll: ✅ Find out if your price is too low or too high ✅ See if you're missing hidden profit opportunities ✅ Feel confident your offer is priced in alignment with your goals 7 spots ONLY - first come, first served. BOOK NOW to secure yours > https://tidycal.com/jessicaosborn/chat-with-jess ................................................. Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn Apply to be a guest on She's The Business Podcast Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She's The Business with Jessica Osborn here: https://jessicaosborn.com/podcast ......................................................... About your host: Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle. Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach
Flow State of Mind Podcast | Health | Fitness | Physique | Psychology | Business
This might be the episode that finally convinces you to raise your prices. I want to share a short clip from our State of The Union address we have for all our our IFCA clients and what I like to call the Intrinsic Worth law. We will breakdown each component so you'll understand what you need to work on and why you're holding back from reaching your ultimate potential. Time Stamps: (1:10) Miami Mansion Story (4:40) The Intrinsic Worth Law (6:57) Money Mindset (9:10) Ruthless Conviction and Belief (10:28) Value and Relating (12:00) Impact Skills ----------
I know how tricky it can feel putting your prices up, but it's time to stop second-guessing yourself. You're delivering incredible value, and your pricing needs to reflect that.In this episode, I'm sharing how to align your prices with your worth, attract the right clients, and back yourself with confidence.I'll take you behind the scenes of my own business, from cutting back group sessions and adding bonuses instead of discounts, to factoring in all that unseen admin and prep time.
Today on Window Treatments for Profit Two window treatment businesses. Same town. Same products. Totally different results. One is always discounting to close the sale. The other commands top dollar with ease. What's the difference? It's not geography. It's mindset—and execution. In this episode, LuAnn shares the six non-negotiable service touches that attract high-end clients and justify premium pricing. These are the systems and standards that elevate your client experience and boost your bottom line—because luxury is never just about the product. It's about how you deliver it. If you're ready to stop defending your price and start owning your value, this episode is for you. Our Favorite Links Windowworksnj.com Exciting Windows What's new with LuAnn Nigara The Power Talk Friday Tour 2025 Watch the Docuseries! https://www.luannnigara.com/cob Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday ExpertsBook 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and I'm thrilled you're joining me for another impactful episode in our September series on building out revenue streams that actually support and sustain your business goals. Over the past couple of episodes, we've been laying the groundwork—identifying primary and secondary income streams and exploring how to diversify for stability and growth. But today? Today we dig into the good stuff: profitability—because what you keep matters far more than what you earn. If you haven't caught Episodes 195 and 196 yet, go back and give them a listen. They'll give you the solid foundation you need for today's deep dive into working smarter—not harder—by embracing innovative revenue models that are both sustainable and scalable.
Before you put your prices up, there are a few things you need to do first. This week's Chill & Prosper is all about tightening up money leaks, and creating boundaries that protect your time and energy - so you feel confident charging your worth.
Too many entrepreneurs are stuck in a cycle of undercharging, not because they lack skill or value, but because they're afraid. Afraid of losing clients. Afraid of being judged. Afraid of stepping into their full financial potential.In this episode, Lianne Kim gets real about the fear that keeps us playing small. She explores how this fear limits our income, our impact, and our ability to grow sustainably. If you've ever hesitated to raise your rates, even when you know you should. This episode will help you break through the mindset blocks and take action.Because the truth is: your financial success starts with believing you deserve it.In this episode, you'll discover:Why fear of raising rates is so common—and so costlyHow undercharging leads to burnout and resentmentThe mindset shift that unlocks financial growthHow to communicate rate increases with clarity and confidenceWhat to do when clients push back (and how to stay grounded)Why your dream clients are waiting for you to own your valueTimestamps: 03:50 - The real reason we're scared to raise our rates08:30 - How fear limits your financial success13:15 - Reframing pricing as a form of self-respect19:40 - Communicating rate changes with integrity27:00 - Handling objections and staying firm35:10 - Final thoughts on stepping into your worthLinks mentioned: Mamapreneur Fund: https://www.mamasandco.com/fund Episode # 3 on Money Beliefs: https://www.liannekim.com/blog/3Episodes # 4 on Money Habits: https://www.liannekim.com/blog/4 Episode #191 on Money Mindset: https://www.liannekim.com/blog/191 — Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com
What would change in your life if you significantly raised your prices?Some of the most common questions I get are around pricing: how to price and how to raise prices. It can be an emotional topic, fraught with resistance, doubt and fear. “What if my prices are too high and no-one buys”“I'm already hearing ‘I can't afford it' so I can't put my prices up even more”It can bring up subconscious patterns of not feeling worthy of receiving more. It can feel terrifying to add extra zeros onto what we charge for our work. But it's so freaking worth it to figure this one out! I started out charging $5 for my writing gigs! I was so scared to raise my prices. My mind told me ‘no-one will buy!'But I raised them. Little by little. My hands were shaking the first time I sent out an invoice for $3000. I went on to sign many clients into $5k-$17k contracts. The pay off is lifechanging….More income. More time-freedom. More impact. More influence in the communities we care about most. Overcoming the mindset and strategic hurdles to successfully raise your prices and fill your offers is powerful work that will revolutionize the way you do business. Did you know there are 3 areas of your astrology chart which I find so life-changing to tap into the mindset, confidence and aligned strategy that makes raising your prices and successfully signing clients so much easier? I tell you exactly what those 3 parts of your chart are in my new podcast episode - Astrology and Money: The Strategy, Mindset + Messaging to Confidently Raise Your Prices and Sell a $5k-$10k+ High Ticket Offer.I share the astrology and money insights that will unlock ease and success in high ticket marketing, so you can raise your prices with success. Buy my new course: HOW TO RAISE YOUR PRICES - https://withsarahmac.thrivecart.com/raise-your-prices/Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/Support the showLoved this episode?! Let's keep playing together! Say hey on IG: https://www.instagram.com/creativemagicclub/Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/ Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle $37 Course: HOW TO RAISE YOUR PRICES - https://withsarahmac.thrivecart.com/raise-your-prices/ Join the Cosmic Copy Mastermind - https://withsarahmac.com/cosmic-copy/ Share this episode with your friends! Please leave a review!
In this podcast episode, Christina discusses the importance of raising prices in business and the mindset shifts required to do so. She emphasizes that many entrepreneurs struggle with self-worth and fear of judgment when it comes to pricing their services. Christina shares personal experiences and insights from her clients, illustrating how raising prices can lead to attracting the right clients and creating a premium experience. The episode encourages listeners to embrace their value, overcome fears, and understand that they are allowed to work less while earning more.
In this episode, Liv breaks down how to step into a frequency where raising your prices isn't met with resistance but with instant payments. This isn't about strategy, funnels, or algorithms—it's about anchoring personal power so deeply in your system that selling becomes simple, effortless, and inevitable.Here's what's inside:
In this episode, Christina shares insights from two powerful client conversations about making bold business decisions and investing in your future self. This episode covers pricing strategies, family business considerations, and the courage required to build foundations for growth that doesn't exist yet.
Welcome to Day 12 of the Double Your Profit Series — the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today's topic is one of the fastest, easiest, and most effective ways to increase your bottom line: Using Scarcity to Raise Prices.
Delta Air Lines recently came under fire for announcing that artificial intelligence will be setting 20 percent of its ticket prices for its domestic flights by 2026. While Delta subsequently denied using the tech to engage in “personalized” price gouging, many airlines, big businesses, and data brokers have allegedly been dabbling in “surveillance pricing,” the growing corporate practice that exploits personal data to charge customers the most they're willing to pay.In this episode of Lever Time, David Sirota talks to Lee Hepner, antitrust expert at the American Economic Liberties Project, to learn how companies are tracking our online and offline behavior to deliver personalized (and potentially higher) price tags. As Hepner reveals, corporate entities have been quietly fine-tuning the practice for decades — and we're now entering an era of one person, one price.Click here to read The Lever's investigation into how airlines pioneered "personalized pricing."Get ad-free episodes, bonus content and extended interviews by becoming a member at levernews.com/join.To leave a tip for The Lever, click here. It helps us do this kind of independent journalism.
What are the numbers actually telling you, and why do they matter? In today's episode, we're talking metrics, but not the kind that leave you overwhelmed or make your eyes glaze over. I'm sharing the numbers that actually bring clarity, guide your decisions, and help you grow your business in a way that's simple and sustainable.If you've ever thought, "I know I should be tracking things, but I don't know what any of it means," this episode is for you. Let's take the stress out of metrics and turn them into one of the most helpful tools in your business.
Why You’re Really Afraid to Raise Your Prices with John Ray (The Price and Value Journey, Episode 141) Are you afraid to raise prices? You’re not alone. Raising your prices isn't just a financial move. It's an emotional decision that can stir up fear, doubt, and second-guessing. In this solo episode of The Price and […]
Welcome back to the Good Girls Get Rich podcast and I'm your host, Karen Yankovich. Today's episode is a heart-to-heart conversation about the invisible barrier holding too many smart, successful women back from building real wealth: your own mindset. If you've ever hesitated to quote a high-ticket price… If you've found yourself discounting your services without being asked… Or if you've heard that little voice whisper, “Who would pay me that much?”… Then this episode is for you. We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. About The Episode and Highlights: We're diving into **why women chronically undercharge—by 28% less than men on average!—**and how to break out of that scarcity cycle. But I'm not just giving you pep talks. Today, you'll get practical strategies, energy rituals, and mindset shifts to start confidently charging what your work is worth. This is your reminder that charging more isn't about greed. It's about giving yourself the resources to overdeliver and create world-changing impact. Think of this episode as a blend of business strategy and energy work… a little tough love, a lot of empowerment, and some real talk about branding, value, and the kind of wealth-building that lets you serve from a place of abundance. Ready to treat yourself like the luxury brand you are? Let's dive in. What You'll Learn in This Episode: Why women entrepreneurs undercharge by 28%—and how to stop leaving money (and impact) on the table. The psychology of premium pricing and why transformation sells better than hours. How your LinkedIn profile, media mentions, and even your headshots help justify higher price points (branding signals matter!). My favorite morning energy ritual to boost confidence before pricing conversations. Why a $10K client is easier than ten $1K clients (yes, really). The simplest way to create high-ticket offers that feel natural, not forced. How to turn your past experience into premium-priced packages—even if you've been working in corporate or volunteering. The mindset shift from “I'm not enough” to “I'm growing my value”—and why you should double your prices today. Premium Pricing Doesn't Mean Overcharging. It Means Owning Your Value. I'm not asking you to slap a $10,000 price tag on your $20 offer. I'm asking you to create a premium offer that truly reflects the transformation you deliver, and to build a business model that supports both your clients' success and your personal wealth. When your cup overflows, you serve better. So… what would your next level look like if you owned that? Magical Quotes From The Episode: “Wealthy women change the world. Let's help your energy match your impact.” “Your energy precedes your words. People decide your value before you say a single thing.” “If you're not a little uncomfortable with your pricing, you're probably not charging enough.” “Premium pricing isn't about charging more—it's about giving yourself the resources to overdeliver and serve from a place of abundance.” Resources Mentioned In the Episode: Grab your FREE Premium Pricing Workbook here. Connect with me on LinkedIn and DM me “High Ticket Energy” for extra support: Karen's LinkedIn Recommended reading: Mindset by Carol Dweck Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict
In this episode, host Alora shares the significant role of mindset in achieving success, particularly in the wedding photography business. --
#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessonsBill Rice, fellow class of '92 alum from @usafaofficial, joins me as I publish this on the 33rd anniversary of our graduation.00:00 Introduction and Background01:03 Lead Generation Strategies03:22 Navigating the Noise in Sales05:21 The Evolution of Sales Techniques09:10 Cold Calling and Email Strategies 11:52 Leveraging Technology in Sales15:16 Content and Engagement Strategies 19:00 Surveys and Lead Capture Techniques23:29 Using LinkedIn for Outreach26:42 AI in Sales Follow-ups29:15 Nostalgia and Technology: A Generational Shift31:59 The Impact of AI on Human Interaction35:01 Creativity in the Age of Automation37:56 Navigating Advertising in a Digital World41:00 Building Connections in a Changing LandscapeGet daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/dailyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram https://instagram.com/saleswhispererLinkedIn http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset
Ready to stay ahead in this shifting, tariff-driven climate? Book your complimentary strategy call today and let's map out a game plan for growth: https://calendly.com/spf-leo/spf-mastermind-discovery-call In this raw and unfiltered episode of Ask Vince, Vince Gabriele fires straight from the hip on how gym owners can (and must) prepare for a shaky economy. With tariffs looming, prices rising, and fear thick in the air, Vince delivers a wake-up call: this isn't the time to coast—this is wartime CEO season.The episode kicks off with a preview of the upcoming July Mastermind event, featuring one of Vince's biggest gets ever—Ari Weinzweig of Zingerman's. From there, Vince dives deep into the power of his Elite Consulting Days, showing how a fresh perspective can expose profit leaks, mindset issues, and operational inefficiencies that are keeping gym owners stuck.The theme? Leadership, discipline, and decisiveness. Vince shows you how to hold the line, protect your business, and come out ahead—because “this too shall pass,” but only if you do the work. Top 5 Key Takeaways:1. Fresh Eyes Save Lives (and Businesses)Vince's Elite Consulting Days give gym owners a full-day deep dive into their business. These sessions uncover things owners are blind to—from bloated payroll to underpriced services—and give them a clear plan of action. Spoiler: you're probably undercharging, overworking, and bleeding cash without knowing it.2. The Economy is Messy—Fear is the Real EnemyTariffs are triggering fear, and fear changes behavior. Clients start cutting non-essentials (like gyms). Vince warns: you don't need to be an economist, but you must understand how economic perception affects your clients' decisions.3. Retention is KingHold onto what you've got. Vince shares how GFP slashed attrition to 1.5% by tracking attendance patterns, improving service, and doing more with less. His advice? Double down on delivering massive value and keep clients delighted, not just satisfied.4. Embrace Wartime LeadershipNow's the time to act like a wartime CEO: raise your standards, get disciplined, audit everything, and trim the fat—especially B-players on your team. Vince's favorite wartime move? Audit your billing and slash waste like your business depends on it—because it does.5. The Mindset Shift is Non-NegotiableWhen uncertainty hits, owners need to rewire their thinking. Vince lays out a wartime mindset playbook: think long-term, take massive ownership, and tighten up every aspect of life—from fitness to finances. As he says, “You gotta do more and better for less… and still win.” Ready to stay ahead in this shifting, tariff-driven climate? Book your complimentary strategy call today and let's map out a game plan for growth: https://calendly.com/spf-leo/spf-mastermind-discovery-call If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!
Flow State of Mind Podcast | Health | Fitness | Physique | Psychology | Business
In today's episode, we're diving into one of the most important and most terrifying parts of growing a business. Raising your prices. But not just raising them, raising them without losing a single client. I'm going to break down how to shift your mindset, communicate and raise the value of your coaching service, and implement price increases in a way that's a win-win and gets results. Time Stamps: (0:14) Raising Your Prices (0:45) Price vs Value (2:06) Why Undercharging Hurts (3:23) The Math Behind This (5:16) Two Ways To Enact The Price Change (7:24) What If People Say No? (9:25) Your Next Immediate Step ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed