Podcast appearances and mentions of rachael kay albers

In this fun bonus behind-the-scenes episode, Tara is joined by her friends Priscilla Kavanaugh, Terri Fry, and Rachael Kay Albers as they dive into motherhood, humor, and the wild world of online trolling. They chat about Erma Bombeck's witty take on parenting, the pressures of modern motherhood, and the magic of self-deprecating humor. The conversation then shifts to the dark side of social media: online trolls. They explore the trolls' impact on content creators, the human craving for validation, and the empathy gap in online interactions. With personal stories and laughs, they highlight the complexities of digital communication and the importance of kindness in the internet age. Tune in for a true “fly on the wall” discussion that blends humor, heartfelt moments, and a call for more empathy online. Links: https://www.instagram.com/itspkav/ https://www.instagram.com/momlikethat_/ https://www.instagram.com/rachael.kay.albers/

Prepare for an episode that's as enlightening as it is entertaining.  Join us on The Scenic Route Podcast as Rachael Kay Albers, a beacon of disruptive wisdom, humour and wit in the marketing world, takes the mic. This isn't your average marketing discussion; it's a whirlwind of laughter, audacious branding critiques, and deep dives into human connections that challenge the digital status quo – bish, you better keep up!In This Episode, You'll DiscoverThe Audacity of Authentic Branding: Explore visuals and branding strategies that dare to disrupt, including our ad-hoc "rich bitch just killed her husband" aesthetic.Human Connection in a Digital World: Lament the lost art of neighbourly snack-sharing and discuss our craving for kitchen-counter camaraderie in today's online realm.AI vs. Human Touch: Dive into the complexities of AI in branding and marketing, and why the human element is irreplaceable for genuine connection.Marketing Muckraking: Rachael shares her unique perspective on critiquing the marketing industry from within, offering thought-provoking insights and a call to authenticity.Why You Should ListenRachael Kay Albers doesn't just talk the talk; she walks the walk of disruptive marketing with an infectious energy that's sure to inspire. Whether you're looking to shake up your own branding approach or simply craving a fresh perspective on the digital landscape, this episode is packed with humour, hurdles, and heart. It's time to redefine your perspective on branding, AI, and the power of human connection in the entrepreneurial journey.So plug in, prepare to be entertained, and maybe even redefine your perspective on branding and connection.Connect with RachaelWebsiteInstagramYouTubePodcast _____________________________________________________________________For more of The Scenic Route, head to scenicroutepodcast.com for more free resources to help you build the life you want, regardless of what life throws at you. JOIN THE CONVERSATIONConnect with me over on: Instagram https://www.instagram.com/jenniferwalter_ch/ or TikTok https://www.tiktok.com/@itsjenniferwalter PICK YOUR SCENIC ROUTE AFFIRMATIONReady to embrace your Scenic Route? Step off the beaten path with the Scenic Route Affirmation Card Deck. It's not about the hustle; it's about finding the courage to trust your inner compass and carve a path that's authentically yours. Tap into your inner wisdom and let it guide you.

This week, Tara welcomes the multi-talented Rachael Kay Albers. Rachael is not just a creative director and brand strategist, but also a comedian, actor, self-described "brand strategist gone wild" and the host of the podcast "Marketing Muckraking.”Rachael's approach to branding is playful, experimental, and deeply insightful. She's interested in understanding the effects of brand culture and marketing on society and humanity. Rachael explains that a brand is more than just a logo or a tagline. It's a memory that lives in the minds of its audience, consisting of expectations, experiences, memories, and reputation. She emphasizes that consistency and predictability are key to curating a specific memory in the audience's mind.Rachael delves into the concept of personal branding, which has exploded in recent years, especially on social media platforms like Instagram, TikTok and even LinkedIn. She discusses the two extremes of personal branding - the pressure to present oneself as a curated, predictable, and dependable person, and the trend of embracing vulnerability and authenticity by sharing one's deepest pain and imperfections. According to her, true authenticity lies somewhere in the middle, where individuals can be themselves without manufacturing pain or presenting a perfect persona.The conversation also touches on the influence of personal brands on children, particularly with the rise of youth influencers and unboxing videos. Rachael expresses concern about the blurred lines between entertainment and advertising for children on YouTube and the need for parents to help their kids navigate this new age of personal branding.She encourages us to step back into our own reality and reclaim our humanness instead of getting caught up in the illusion of the branded world.Support the show Follow & DM me @modernmomprobs Pick up my book Check out modernmomprobs Shout out to Citizens of Sound Leave a review

On episode 15, creative director and brand strategist Rachael Kay Albers said something that I have been turning over and over in my mind since:Marketing artificially accelerates the pace of human relationships.As soon as I heard her say that, something started to click for me about why therapists tend to dislike marketing, and it centers around the concept of artificiality.We see artificiality as phony or fake, as standing in opposition to authenticity. And therapists love to see ourselves as being driven by authenticity. We want to get under the external layers and into the real, raw stuff. It's what we do.It's not exactly a revelation that the primary complaint I hear from therapists about marketing is that it feels fake or superficial or inauthentic.But Rachael's comment made me realize it goes deeper than that. And it can't be remedied by telling us to just be authentic or ethical or don't be a slime ball and overpromise results.What's really happening is that we accurately perceive that marketing manipulates and speeds up the pace of our relationships with our clients. And we do not like that.But the more I think about it, the more I ask myself, aren't we doing that anyway by the very nature of the work we do? Isn't there a layer of artifice inherent and necessary to the work that we do?Listen to the full episode to hear: What aspects of our relationships with clients our marketing speeds up and why that's not the worst thing Why artifice and authenticity are not opposites, or mutually exclusive in our practices How a measure of artifice can actually facilitate authenticity and be in alignment with our integrity Learn more about Riva Stoudt: Into the Woods Counseling About Riva Instagram Resources:A Therapist Can't Say That Ep 15: Is Ethical Marketing Possible? with Rachael Kay Albers

"Capitalism has eradicated its biggest enemy--the self." That's our jumping off point for this conversation on branding, marketing, and the patriarchal history of it all. In a time when we are often told, "You are your brand," Rachael calls this all into question. Rachael Kay Albers is a creative director and brand strategist for businesses that burn the rulebook. Together we unpack the history of how we got here and how this notion is doing harm. Rachael is here to upend our understanding of branding and help us create a new path--one that causes less harm. You're going to learn so much from this conversation! LINKS: Rachael's websites: https://rachaelkayalbers.com/ https://rkaink.com/ Rachael's IG accounts: https://www.instagram.com/rachael.kay.albers/ https://www.instagram.com/marketingmuckraking/ Rachael on FB: https://www.facebook.com/rachaelkayalbers Elijah's website: https://www.thefemininerising.world/ Join Elijah's FB Community: https://www.facebook.com/groups/feministbusinessmodel Elijah on IG: https://www.instagram.com/elijahshannonselby/

Here in 2022, therapists have largely resigned ourselves to the fact that we need to do some kind of marketing. We have been dragged into the world of social media, user generated content, and the imperative of the personal brand. And the necessity of marketing ourselves comes with a lot of uncertainty, discomfort, and unease.How do we market ethically? What does it actually mean to be authentic in our marketing? Is there any way to do this without feeling icky or like we're selling ourselves?And our discomfort with the idea of marketing in and of itself makes us easy marks for people selling certainty, selling relief from our anxiety about marketing, and we can end up buying into cookie cutter strategies that don't work.Which isn't to say all standard marketing advice is bad–it helped me grow a thriving practice–but there is something deeper to consider about how and why therapists struggle with this process, and how we contend with it.Which is why I'm talking to Racheal Kay Albers, Creative Director and Brand Strategist at RKA Ink. I wanted to talk to Rachael specifically, because she puts the experience of marketing in 2022 into a much-needed historical and sociological context that gives voice to the way marketing grinds up against our values and our senses of ourselves.Rachael Kay Albers is a creative director and brand strategist for businesses that burn the rulebook. When she's not helping brands set fire to the box instead of thinking inside it, she writes about the intersection of branding, pop culture, tech, and identity. She also hosts the podcast, Marketing Muckraking, where she explores what brand culture is doing to us — and what to do about it. Listen to the full episode to hear: How social media skews our concept of how long marketing–or therapy–should take before we see results Why your brand is about how your audience perceives and remembers you, not your logo Why we have to go deeper than fill-in-the-blank “about me” and “who I treat” to make potential clients feel seen and safe Why marketing can be surprisingly emotional A way to think about niche that goes beyond ideal client profiles Why the pursuit of ethical marketing means leaving money on the table Learn more about Rachael Kay Albers: RachaelKayAlbers.com  RKA Ink  Marketing Muckraking Podcast Instagram: @rachael.kay.albers YouTube: @RKAInk TikTok: @rachaelkayalbers Twitter: @rkaink Facebook: @rachaelkayalbers Connect with Rachael on LinkedIn Learn more about Riva Stoudt: Into the Woods Counseling Instagram

In previous episodes, we've discussed marketing and branding authentically and ethically with the perspective of giving our clients agency to make the best choices for themselves. Today we're spinning that around to look at how marketing affects our lives as entrepreneurs and as society as a whole. This week, episode 128 of the Positively Living Podcast is about how our current brand culture leads to burnout!In this episode of the Positively Living Podcast, my guest Rachael Kay Albers shares her perspective on what marketing is doing to us in a world that is influenced and shaped by it and she gives you the permission to treat your personal brand like a personal brand, and not compare yourself to companies of larger scale.  Rachael and I cover the following topics:The blending of content creation and traditional journalism.  How brand culture developed and how this concept of brand has evolved over time.How our attempts to apply company level marketing principles to our own brands is leading us straight to burnout. Building systems and processes that allow you to serve more people while remaining in a limited container that is sustainable for your capacity. Scaling everything is not necessarily the solution. If you don't feel successful because you haven't found a way to serve a million people at once, I encourage you to take a look at that mindset. Step back, reflect, and find your version of success.Learn more about Positively Living and Lisa at https://positivelyproductive.com/podcast/If you're a DIY dynamo looking for simplicity and productivity support, you'll find it in the Positively Productive Resources Vault. It's packed with the worksheets, checklists, workbooks, and recordings I use with clients. Go to http://www.positivelyproductive.com/podcastvault where the promo code PODCAST will give you a special listener discount.CONNECT WITH RACHAEL KAY ALBERS:WebsiteInstagramMarketing Muckraking PodcastAwkward Marketing PodcastCONNECT WITH LISA ZAWROTNY:FacebookInstagramResourcesWork with Lisa! LINKS MENTIONED IN THIS EPISODE:(Find links to books/gear on the Positively Productive Favorites Page.)How Your Personal and Business Brands Connect with Karley CunninghamEthical Copy That Converts with Mia Francis-PoulinAuthenticity in Life and Business with Mallory SchlabachEthical Marketing Rebellion with Dr. Michelle Mazur GiphyDance Song Playlist V1, V2, V3Music by Ian and Jeff Zawrotny

Today on the Being Whole podcast, we welcome Rachael Kay Albers! Rachel is a creative director, and brand strategist for businesses that burn the rulebook. When she's not working with rulebreakers and renegades to set fire to the box instead of thinking inside it, she writes and educates about the intersection of branding, pop culture, … Continue reading "How Big Name Coaches Are Gaslighting You"

Branding when we are starting out in business most of us think website, colors, and fonts. As people and businesses more of us are working for ourselves and becoming brands. What is this doing to our humanity? We also get into the hot topic of integrity and authenticity in the online education space. We talked selling without losing integrity or making false promises and the courage behind showing up truly as we are. So who it the special guest in todays episode? Aside from her fridge full of colorful LaCroix Rachael is a creative director and brand strategist for businesses that burn the rulebook. When she's not helping brands set fire to the box instead of thinking inside it, she writes about the intersection of branding, pop culture, tech, and identity. Rachael is also a stand-up comedian and hosts a business comedy show, Awkward Marketing, using sketch and storytelling to teach about entrepreneurship in the Internet age. I'm a huge fan of her show you can check it out at RachaelKayAlbers.com Thankful to rachael for having a candid conversation to agree to disagree in this topic and a Queen at being herself. --- Send in a voice message: https://anchor.fm/beautybusinessmind/message

How are you navigating the weird, wild world of digital marketing? Where does your true essence end and your online persona begin? And - is an ethical reckoning coming for coaches, consultants, and other service providers? This week, Annie P. is joined by comedian, whistleblower, and branding all-star, Rachael Kay Albers. Rachael is known for her keen observations, no-nonsense voice, and resilience AND she's been the go-to branding strategist for many of entrepreneurship's biggest, shiniest names. She brings a heaping helping of hilarious truth to this episode and reminds us to look for the best practices that are older than the Internet. Then, the two theater majors (who actually went to college together) pull lessons out of the bohemian Broadway sensation, Rent. *Parentpreneur advisory: this episode contains loads of colorful language. Connect with Rachael through her website and Instagram. Don't forget to check out her Awkward Marketing videos and the Marketing Muckracking podcast. Special shoutout to Columbia College Chicago - put this in the alumni newsletter already! It's a twofer. Craving connection, co-working, and a way to enjoy your time on LinkedIn? Join our free community, The Legitimati, and do your weekly homework with us! It's also the perfect way to rub elbows with our fabulous guests. Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Text the word EASY to 411-321 for Annie P's guide to ditching your sales baggage. (Outside the US? No problem! Just text EASY to 1-909-741-1321 on WhatsApp!) For full show notes and more visit www.toolegitimatetoquit.com

Rachael is a brand strategist gone wild who helps rebels, revolutionaries, and businesses who burn the rulebook to build epic, unforgettable brands online. In this episode, you will hear the story of how Rachael (aka RKA) “set her business on fire.”A year ago she hit a crossroads where she had a crisis of faith by seeing the downside of the marketing industry, so she endeavored to do things in a different way. As she spent time on Instagram in her stories, she began sharing the truth about what happens in the background of what we may not be seeing.We talk about the bad practices in the industry and the high cost of this. If you have ever wondered about the celebrity brand names behind the scenes, you'll get a glimpse. Rachael took to Insta and started revealing things that most people only whisper about. She got so many others following her who had felt the same things but didn't know what to do with it.What's unique about her position is that Rachael named names. She had the courage to show up and share bad practices as she saw them.As a result, she suffered huge consequences. She lost many business relationships, as well as clients and money. The business she had spent 12 years building, was almost gone. You'll appreciate how even though she was quite persecuted online, she made it through.We also talk about the “branded version” of herself. Through the process of burning down her business, she had quite the dark knight of the soul moment where she got to discover who she truly was and what she wanted.This is a story of having the courage to follow your deep knowing, being willing to walk through the fire for the truth, and what good comes on the other side. You'll hear the strength, the new growth, and the how to do this.Rachael Kay Albers is a creative director and brand strategist for businesses that burn the rulebook. When she's not helping rebels and revolutionaries set fire to the box they were told to think outside of, she writes about the intersection of branding, pop culture, tech, and identity. Rachael is also a stand-up comedian and hosts a business comedy show using sketch and storytelling to teach about entrepreneurship in the Internet age.Get the U-Factor! Build your brand in a way that feels good in your guts (and puts cash in your bank account)>> https://rachaelkayalbers.com/ See acast.com/privacy for privacy and opt-out information.

I swear I was going  to spend this podcast talking about podcast pitching. Because that's going to be my main focus for visibility this year. I'll do live events for engagement and enrollment but reaching new audiences must be in place.  I will share a bit more about who I'm pitching and how very soon. I wanted to address what visibilty actually is within the whole marketing funnel first.  My focus has mostly been on the farther side of the funnel like sales and engagement but a membership requires a critical mass so I need more people to know I exist. And to remember me when the timing is right. I took a look at the three ways to stand-out most, best or first and came to the conclusion that the former two are way too hard to achieve. It's great if either comes naturally but a business killer to strive for. Link to amazing article by Rachael Kay Albers for calling out why the 'most' is almost impossible. https://rachaelkayalbers.com/7-figure-launch-secrets-scale-your-business Intead we can stand-out by being the first ... in some way.  That way could be just a slight innovation or early adoption of a new way of communicating or even a unique type of program inside a busy market. It can also be a niche, a position or another differentiator. Doing it in a way that no one else is quite doing.  If we want to gain traction at a faster rate, this is the easiest and most fun to pursue way. Bring on creativity and take a pass on world dominance and perfectionism. 

Have you noticed your appetite for big ideas shrink in recent years? We like our solutions served in to-go cups: 15 second TikToks, 280 character tweets, 18 minute TED Talks. But when you bake down an idea to become bite-sized, you're left with easy-to-swallow strategies, not for solving problems, but living with them. Join me, your host, Rachael Kay Albers, marketing muckraking director and brand strategist gone wild, as I explore what the Ideas Economy is doing to our capacity for problem solving. This episode is a love letter to Anand Giridharadas's book Winners Take All: The Elite Charade of Changing the World and what it reveals about who and what we lose in a capitalist economy that demands we only pursue win-win solutions. 

When entrepreneurs say, “I hate marketing,” we're not telling the whole story. Join me, your host, Rachael Kay Albers, marketing muckraker and brand strategist gone wild, as I explore the "crisis of faith" many entrepreneurs experience when we are forced to learn and speak the language of capitalism in the process of running a small business. What do we REALLY mean when we say, "I hate marketing"? And what does Marie Forleo have to do with it?! 

Brand culture, as we know it today, owes its existence to World War I propaganda. What if “brand loyalty” is authoritarianism in StoryBrand clothing? Join your host, Rachael Kay Albers, marketing muckraker and brand strategist gone wild, in a deep dive into advertising history and how branding legitimized itself. Before WWI, the advertising industry was on shaky ground, synonymous with snake oil salesmen and outrageous patent medicine claims that promised a product could cure all ails, while ultimately making its customer's problems worse. The war rescued advertising's reputation, proving to business and world leaders just how effective mass media and propaganda could be to shape public opinion. The world has never been the same. The goal of propaganda is to subvert an individual's reason and logic to promote a biased agenda. In the case of wartime propaganda, that agenda is national loyalty above all else. In the case of advertising propaganda, that agenda is brand loyalty above all else. But should it be? Maybe it's time to betray our brands and our audience's expectations of them. Maybe it's time to be disloyal. Research for this episode came from The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu and The Human Brand: How We Relate to People, Products, and Companies by Chris Malone, Susan T. Fiske. See show notes on the Marketing Muckraking website for the full transcript and list of sources. This episode was originally published as an essay on RachaelKayAlbers.com.

Rachael Kay Albers is a creative director, business comedian, and brand strategist gone wild. Think of her as the court jester of online business. When she's not muckraking about marketing and the intersections of pop culture, branding, tech, and identity, Rachael runs RKA ink, a reinvention studio and branding agency for businesses that burn the rulebook. And today, we're going to talk about what RKA knows best - branding. This is NOT an intro to branding conversation we're about to have. We're busting myths and having real talk about the good, the bad, and the ugly of brand strategy.

We've all heard about what personal branding can do FOR us, but what is The Age of The Personal Brand doing TO us? 25 years ago, Tom Peters coined the term "personal brand" in a Fast Company article "The Brand Called You" and just a few years later, Naomi Klein's adbusting book NO LOGO burst on the scene. Join host Rachael Kay Albers, marketing muckraker and brand strategist gone wild, in the exploration of what happens when we apply market logic and corporate strategy to our selves. 

Rachael Kay Albers (RKA) is the one woman SNL of biz comedy who started unapologetically naming names and pointing out unethical practices in online business in early 2021. She had spent years in marketing trying to get her clients to care about more than the bottom line and wondering how we got *here* in entrepreneurship. Her deep hunger for innovation and frustration with the modern cult of ‘branding' led her to light all the bullshit on fire. RKA told the uncensored truth in her ‘Free School' and publicly aired her grievances — as well as her hard-earned wisdom — to the Instagram world. Because…who doesn't love a dumpster fire? Listen in as RKA, creative director, brand strategist, and business comedian at RKA ink, brings us along for an entertaining and evocative ride of reinvention. Here's to burning the rulebook and marketing in pursuit of meaning. Find Rachael online at:Awkwardmarketing.com Rachaelkayalbers.com

In this episode, I have a very special guest for you! Rachael Kay Albers is known as the rebrand whisperer and is the founder and creative director of RKA, a marketing company that has helped hundreds of companies look as good as they are with headquarters in Chicago but clients all over the world.   She spends her days revolutionizing businesses, speaking on stages or in Zoom rooms, and creating SNL-worthy sketches for her binge-worthy business comedy show called “Awkward Marketing”. She shares all her tips and tricks to marketing, growing your business, and how to actually (and successfully) approach branding!    3 Reasons You Should Listen to Today's Episode Dealing with different scenarios in marketing Creating and building genuine content for your audience and key topic areas How to effectively rebrand without causing emotional damage    Journal prompts from the episode:   -Who would you never want to work with? - What is the picture of the world you want to live in? - What pisses you off in your market? - What do you want to see more of in your industry? - What would I never, ever get caught doing?     This episode is brought to you by the Faith Activated Journaling Experience. The Faith Activated Journaling Experience is a year-long experience for the strong, ambitious woman who wants to activate her faith, reclaim her worth and build her wealth through journaling in just 5 minutes per day. If you want to manifest more freedom, gain more clarity, and earn more money, the Faith Activated Journaling Experience is right for you.    Rate, Review, & Subscribe on Apple Podcasts   “If you want to live your best life, listen to Rachel Luna, this woman knows her stuff!” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — to move forward on a journey of self-discovery, mastery, and total self-expression. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!   Also, if you haven't done so already, subscribe to the podcast. I'm adding fresh episodes every Tuesday and Thursday and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now!   Links mentioned in this episode: https://www.youtube.com/watch?v=IxU3FYN58Bo Follow Rachel on IG @irachelluna   Follow Rachael on IG @rachael.kay.albers   @homeofficepalace Follow Rachel @girlconfident on IG Find Rachel on Clubhouse @girlconfident Permission to Offend Free Facebook Group Faith Activated Journaling Experience Email us @ info@rachelluna.biz Text me on Community: (904) 205-1959

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Hast du keine Lust, Angst, Druck und Scham in deinem Marketing einzusetzen? Ich auch nicht! In dieser Folge spreche ich über Marketing für Introvertierte, das Rachel-Hollis-Gate, wie die Online-Business-Coaching-Persönlichkeitsentwicklungsbranche von Sexismus, Rassismus, Klassismus und Ableismus geprägt ist, was die Unterschiede zwischen "Menschlichem Marketing" und "Toxischem Marketing" sind und wie du in Zukunft humaneres Marketing betreiben kannst. Melde dich gerne noch für die jährliche Keyword-Challenge von 19. bis 23.4.2021 an, um von deinen Kund*innen gefunden zu werden, anstatt sie zu belästigen und unter Druck zu setzen! https://lillikoisser.at/keyword-challenge / Links: Zur Podcast-Folge: https://lillikoisser.at/28/ Zur kostenlosen Keyword-Challenge: https://lillikoisser.at/keyword-challenge Zum problematischen Video von Rachel Hollis: https://www.vox.com/culture/22373865/rachel-hollis-controversy-harriet-tubman-girl-wash-your-face-stop-apologizing-unrelatable  Zur Aufklärungsarbeit von Rachael Kay Albers über die Entrepreneur-Welt: https://www.instagram.com/rachaelkayalbers/ (Storys und Story-Highlights ab Free School 46) 

In light of what has happened with Rachel Hollis and her unbelievably problematic and tone-deaf activities on social media, I sat down with branding expert Rachael Kay Albers to break down what has happened. We touch on some deep topics about representation, accountability, who we associate with, and what WE can do to learn from these mistakes.   Episode: 076 Title: Reckless Brand Behavior: The Rachel Hollis Problem Description: In light of what has happened with Rachel Hollis and her unbelievably problematic and tone-deaf activities on social media, I sat down with branding expert Rachael Kay Albers to break down what has happened. We touch on some deep topics about representation, accountability, who we associate, and what WE can do to learn from these mistakes. The Tik Tok we reference through the episode: https://youtu.be/-qkW4Tn8eeE Rachel Hollis’ apology: https://www.instagram.com/p/CNTwpjNBU3B/?utm_source=ig_web_copy_link Join our Facebook Group: http://t.ly/Nl9T  Get vidIQ to blow up your channel at womeonofyoutube.com/vidiq   Follow Desiree at http://t.ly/GbY4  Follow Rachael at https://www.youtube.com/channel/UCtnfWO2x5ms8QerKABIaCAQ Time Stamps:   00:00 - Podcast Topic Intro 03:18 - Correlating your brand with yourself 06:48 - Jessica’s beginning on Youtube 07:50 - Meet branding expert Rachael Kay Albers 10:46 - What the heck happened with Rachel Hollis?! 13:45 - Branding is not what you say it is, it's what your audience says it is 18:31 - The first step is listening 19:25 - Show up with your values from day one 24:55 - What lesson can we learn from this 31:20 - How can we avoid these kinds of mistakes 35:20 - The business bestie 56:40 - Gaslighting 1:01:01 - How do we build a great, diversified, brand 1:03:32 - Final thoughts on branding and messaging Video Sponsored by Video Craft Show

Vicky sits down with the One Woman SNL of Biz Comedy, and real-live rainbow, Rachael Kay Albers to talk about everything that’s wrong with the business world, burning it all down, and how we can each start to build a better world and a better way—one tiny beetle step at a time. Tune in for monetising your pain, writing books for good reasons, and what the pandemic has done for creative types (which is all of us).   Key Takeaways: [2:25] Who is Rachael and what does she do?  [5:25] After 12 years of working weekends, even working when her child was born, Rachael found herself burned out and unable to do ‘this’ anymore. [7:15] Rachael decided to write her Me Too letter to her family, detailing the abuse she had experienced by them. She lost friends. [10:25] Rachael is a business comedian, so it made sense that her book would also be a joke.  [12:40] “You need to calm down. You’re being too loud.”  [15:15] Having bad things happen to you is a gift. [18:35] Even the super elite ‘rich people’ aren’t happy. They’re prisoners. [20:15] Every creative Rachael knows is going through a huge renaissance right now.  [23:00] Rachael is upset that people with less privilege than her are struggling. She is standing up and fighting against this.  [25:00] You can’t change the world overnight, but you can take tiny steps towards making the world a better place. [27:25] Once you know about the injustices in the world, it’s very hard to ‘go back to sleep’.  [30:25] The 9-5 doesn’t need to exist anymore.  [33:00] Don’t forget to pre-order Rachael’s book!    Mentioned in This Episode: Website Order Vicky’s new book! 90-day Book Course Creative Book Coaching Join Vicky’s Power Hour Project Dingle Join Vicky’s Masterclass Subscribe on iTunes, Stitcher, and Overcast   Sawthiscomingamileaway.com Rachael Kay Albers on Instagram

With Rachael Kay Albers Laughter isn’t just a gimmick, it really is better than medicine. It helps us learn faster, it helps us retain information, it reduces stress, brings our energy up and it gets our hormones flowing so that we can be better problem solvers. It does very good things and lately I think we all wish that we could have a little more of it. Well my friend, you are in for a treat today. As soon as I learned about today's guest, I was immediately so inspired and enthralled by her content and how she shows up in the world, I KNEW I had to have her not only on the show, but in my world. I mean, I straight up wanted to immediately become her best friend. And the thing is. That isn’t a coincidence. It is truly a product of an incredibly unforgettable, stand out, dialed in marketing strategy. Rachael Kay Albers is a business comedian, marketing educator, and no stranger to creating what she refers to as ‘UNFORGETTABILITY' in business. Rachael Kay, otherwise known as RKA uses her SNL-like comedy angle to help people learn the things she teaches in her business and on her YouTube channel ‘Awkward Marketing.’ Her content is entertaining and fun and quite honestly like no one else I've ever seen before. So above all else, RKA is a marketing educator and strategist who full-on practices what she preaches. She walks the walk and talks the talk when it comes to creating a business and a brand that truly stands out. I mean, I binged her youtube videos harder than the first season of Ozark and Tiger King combined, and I laughed and learned along the way. How about that for an endorsement? I am beyond excited to introduce you to today's guest Rachael Kay Albers, creative director and business comedian. And in this episode she is sharing how YOU can follow her lead and create unforgettability in your own business to skyrocket your business growth too. So, settle in and get ready to meet my hilarious new business inspiration and hopefully future business bestie, Rachael Kay Albers. In this episode, we talk about: How she came to be the unforgettable entrepreneur and marketing genius she is today. 4:39How marrying education, entertainment, and humour came together to create Awkward Marketing. 7:27Not needing to be a videographer to learn the skills to craft great video content. 11:58Different types of content: in the moment and evergreen and why they are both important to validate the information you are putting out into the world. 15:20The beauty (yes beauty) of low production quality content. 17:28Being rewarded for just hanging out and engaging with your clients and followers. 20:51Her best tips for entrepreneurs to become unforgettable. 24:03The benefits of becoming a GIFfluencer. 31:23 I think you need to follow awkward marketing on YouTube. I really I have given so much value in this episode, I am just gonna come in hot with a self promotion. That’s the kind of marketer I am today. So Awkward.Marketing.tv I think that’s going to be your first step. I think you’re gonna need a crash course and letting your hair down and just having fun while learning about business.RKA What can I say. You are welcome. But really, please don't walk away after listening to this episode and NOT look Rachael up on the internet. Her content is truly where comedic entertainment meets social media and business marketing education and I truly believe she is paving the way for the future of how we show up online. Seriously, check Rachael out on YouTube. I mean, I took one look at her and then immediately back at myself and realised, hang on, I don’t look annnnny different than anyone else in my industry. There is no reason for someone to remember me over another podcaster, photographer or educator. My branding and messaging are safe, and objectively similar to others in my field, and somehow I never recognised that as a problem until RKA. And so, I challenge you to do the same. Look inward at the business you are building and the brand you are creating and ask yourself those hard questions too. Like, do I truly stand out in my industry? Or have I fallen into the trap of more of the same? And so now I blend. And if the answer to that is yes, I wanna encourage you to do some deep digging and make some changes. Be your own thing. Stop looking sideways and give yourself permission to be different, bolder, more memorable – and to be true to yourself while you're at it. I know I feel called to do better with how I show up after meeting Rachael. I will link to all of her corners of the web in the show notes, but if you wanna skip that step, simply search Awkward Marketing on YouTube, or type RKA into your next GIFY search and you will be well on your way to getting your daily RKA fix. And I'm going to go ahead and say it, I believe she is someone to watch, because she is definitely someone who is doing things unforgettability and we are all about to see where that takes her. No presh RKA. Today was such a treat for me, I can't thank you enough for tuning in to yet another episode of The Workshop Weekly podcast. I am so grateful to get to introduce to you so many incredible business experts and grace your earbuds, or car speakers, or google mini week after week. Until next week my friend, I’m gonna miss ya. Bye for now. Mentioned in this episode: Interview with John Snow, Tarzan Kay, and Sage Polaris (I swear it is relevant) Everything you need to know about Doves. Connect with Rachael rachaelkayalbers.com rkaink.com instagram.com/rachaelkayalbers youtube.com/rkaink facebook.com/rachaelkayalbers A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don't let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you're looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don't want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. 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Our workplaces need more laughter.   Our homes need more laughter.   The world needs more laughter.   And I don't know about you, but I too need more laughter.   There have been times of late when the smallest thing sets my family into a laugh-fest - usually triggered by something we were watching on TV or something one of us said that just tickled the proverbial funny bone.   This communal laughter always feels like a welcomed exhale when I didn't even know I was holding my breath. Every time, I feel lighter and clearer after I wipe the tears of joy away from my face.   Growing up, I got the message that humor and comedy were for those who were not serious. I was always equal parts annoyed and envious of the class-clowns and those that seemed at ease using humor as they lead. I wanted to focus on work but I also appreciated their ability to lighten the mood and not take themselves too seriously while building a sense of connection.   Comedy and humor can be a powerful catalyst for communicating. It brings people together and it is often memorable by making an impact through teaching and entertaining.   Today's Unburdened Leader guest has the gift of teaching powerful business truths and insights through her gift for comedy.   Rachael Kay Albers is a digital strategist and business comedian. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael helps thought leaders and visionary entrepreneurs all over the world stand out online without selling their souls or playing the manipulation game.   Listen to the full episode to hear: How Rachael's skill for observation fueled her use of comedy starting at a young age The connection Rachael makes between her pain and her use of comedy personally and professionally The wisdom she drops on the slippery slope of entrepreneurship and owning your own business How Rachael sees comedy as a healing tool   Learn more about Rachael Kay Albers: rkaink.com @rachaelkayalbers on Instagram @rachaelkayalbers on LinkedIn @rachaelkayalbers on Facebook @rkaink on YouTube   Learn more about Rebecca: rebeccaching.com Work With Rebecca Sign up for the Weekly Rumble Email   Resources from this episode: Video: How Vulnerability Made Me Rich and Instagram Famous (Thanks Brené Brown!) Brené Brown Ted Talk on The Power of Vulnerability

Creating content like blogs or videos is great for your business but I’ve got some good news for you -- you don’t have to create one a week forever. Instead of feeling super burnt out because you’re always producing content to grow your business, my guest Rachael Kay Albers is sharing how we can all repurpose our content to give it more life. Plus, she’s hilarious! It’s a must-listen. Show notes available with all links mentioned here: https://www.marketingyogawithconfidence.com/podcast

Joining KIZER & BENDER & BAUM is the whip smart and hilarious Rachael Kay Albers, founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago. The conversation centers on how to create an unforgettable brand and stand out online without selling you soul or playing the manipulation game, plus binge worthy content vs. “going viral” and why making people laugh is so important. Check out Rachael’s website at https://www.rkaink.com/ and her Awkward Marketing, a business comedy show that blends fun-sized business advice with storytelling and sketch comedy here: https://www.youtube.com/c/Rkaink/

In this week's episode, we have on Rachael Kay Albers, who is a business comedian, branding and marketing expert, and podcast host of Awkward Marketing who helps entrepreneurs build unforgettable brands online. In the episode you'll hear: Rachael's journey in finding her true voice to bring humor in marketing. Learn the tips to create engaging and exciting content for your brand. The best practices to infuse your personality into your business. Connect with Rachael here: Website: https://www.rkaink.com/ Facebook:https://www.facebook.com/rachaelalbers Instagram: https://www.instagram.com/rachaelkayalbers/ Hope you all enjoyed it, and make sure to get your hands on the FREE Audience Growth Ad Experiment guide where I tested Facebook/Instagram Ads vs Pinterest Ads vs Linkedin Ads on what would happen when you put in $200+; which ad platform would have the HIGHEST result with the lowest COST? aka the most bang for your buck. Head over to this link to get instant access: https://www.danielleklemm.com/adexperiment Want to keep up in between shows? Let's chat! over at: www.danielleklemm.com www.instagram.com/iamdanielleklemm

In this week’s episode, we have on Rachael Kay Albers, who is a business comedian, branding and marketing expert, and podcast host of Awkward Marketing who helps entrepreneurs build unforgettable brands online.      In the episode you’ll hear: Rachael’s journey in finding her true voice to bring humor in marketing. Learn the tips to create engaging and exciting content for your brand. The best practices to infuse your personality into your business.     Connect with Rachael here: Website: https://www.rkaink.com/ Facebook:https://www.facebook.com/rachaelalbers Instagram: https://www.instagram.com/rachaelkayalbers/   Hope you all enjoyed it, and make sure to get your hands on the FREE Audience Growth Ad Experiment guide where I tested Facebook/Instagram Ads vs Pinterest Ads vs Linkedin Ads on what would happen when you put in $200+; which ad platform would have the HIGHEST result with the lowest COST? aka the most bang for your buck. Head over to this link to get instant access: https://www.danielleklemm.com/adexperiment   Want to keep up in between shows? Let's chat! over at: www.danielleklemm.com www.instagram.com/iamdanielleklemm  

Rachael Kay Albers is a digital strategist and business comedian. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV. Here's what we covered on the episode: How I had Rachael on the podcast in episode 22 where we talked about how just building a website for your client isn't enough How Rachael is going through a rebrand and hired Sarah Ashman to help with the process How offers that Rachael sees online for fast branding & design lead her to speak out on Instagram How you can get a new brand look, feel and starter website in a short amount of time but is that in your businesses best interest in the long run How small businesses need to be educated on what a brand is instead of believing the common myth that your brand is your visuals How you can go to Rachael's Instagram to check out her posts How meeting with Sarah made Rachael realize her brand didn't match what she was putting out into the world How Sarah told Rachael on their discovery call that they have to know what they are packaging before they work on the visual direction of her brand How Rachael didn't take the advice she gives her own clients about not focusing on the visual right away but focusing on your business strategy and where the future of your business is going first What the first process of Rachael's rebrand was and how it can inspire other designers How Rachael booked a room at the Four Seasons Hotel so she could be inspired and focus on what she really wants for the future of her business How branding is more emotional than people might know so when you rebrand it's really like therapy for your business How working with Sarah was the biggest investment Rachael made for her business and how it changed her mindset about her leadership role How Rachael's agency, RKA ink is staying similar to what they were before but she's building a new website for her personal brand, Rachael Kay Albers How Rachael's agency is “done for you” and her brand Rachael Kay Albers is “show you how to” where Awkward Marketing, consulting services and courses will live How Rachael wanted to move into the “show you how to” side to reach infinite people because she can only take on so many one on one clients each year with the agency side How Rachael has been speaking everywhere because it truly fulfills her and brings brand awareness, leads and credibility How Rachael goes about her social media strategy in a more organic  way and how she has used social media posts to create bigger content pieces, videos or even keynotes How Rachael doesn't hire out her content creation because she loves doing it How sometimes you do need to hire an outside person to help accelerate things, see blind spots and because you might be too busy The break down of how much time Rachael spends in the different areas of her business How there are two camps for how people do their work, camp hustle and camp chill out, where some people work hard to make money and where others don't work that much and still make a lot of money How both camps can be toxic and how your reality is somewhere in the middle of both How Rachael works very hard partly because of the big shift her business is going through so she can make more revenue from courses, speaking and consulting and less from one on one clients How people don't talk about when you're scaling your business it can be a long, slow pivot when you have no other strong source of income How Rachael's pivot for her own business has taken years and it will continue to take years Why Rachael is doing the work now so she can give a gift to her future self and why you should too Keep an eye out for Rachael's rebrand because bringing Sarah in to help has created magic for her business and how bringing an outside person in could help you too Links mentioned: Rachael's Website RKA ink  Awkward Marketing Webpage Awkward Marketing YouTube Channel Connect with Rachael on Instagram    Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community!  Let's connect on Instagram!

I think a lot of us business owners want to be bolder with our messaging but aren’t sure where to start. We would love to clearly and powerfully articulate our brand values, but we don’t know what will do that best. As with most things in business, we need to start with a strategy, which is exactly what today’s guest is here to illuminate for us. Rachael Kay Albers is the founder of RKA Ink, a branding, web design and marketing agency that helps thought leaders create epic, unforgettable brands. She is also the host of Awkward Marketing, a business comedy sketch show about the dos and don’ts of great marketing.  Rachael and I chat about how she’s used humor to grow her own brand and how she helps her clients create messaging that pulls in the right clients and repels the wrong ones. She also talks about why the things that annoy you in your industry - the things that make you want to rant to everyone you know - can be a great starting point for some of your strongest brand values & most effective content. You can find complete show notes and resources for this episode at https://scalingdeep.com/rachael-kay-albers-bold-brand/

#35: Rachael Kay Albers, creative director and business comedian, shares how creating her hilarious Awkward Marketing videos, that entertain as much as they educate, skyrocketed her business’s growth.Rachael also gives us her secret to consistently publish high quality content without getting burned out, as well the distribution strategy she uses to get as many people as possible to view her videos.Show notes and episode transcript at contentheroes.com/35

Interview with Rachael Kay Albers is a digital strategist and business comedian. She's the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago. And she's the host of  Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV. https://www.rkaink.com/ This podcast series is hosted by Patricia Kathleen and Wilde Agency Media. This series is a platform for women, female-identified, & non-binary individuals to share their professional stories and personal narrative as it relates to their story. This podcast is designed to hold a space for all individuals to learn from their counterparts regardless of age, status, or industry.  

In this episode, Hillary Weiss, Mike Ganino, and Rachael Kay Albers take on the Top 10 Coronavirus Marketing Posts and how to step into your own thought leadership during this time. What's a "thought leader"? Who the hell knows! BUT NOW IS YOUR TIME TO BE ONE. Literally A-N-Y-O-N-E can be a coronavirus thought leader, damn the credentials!

Welcome to our first episode of the Making Majik Podcast since our reboot. Damn, it felt great to get back in the host seat and share some time with our special guest, Rachael Kay Albers from AwkwardMarketing.TV and RKAinc.com The show is funny, awkward and full of useful topics to help you navigate this rapidly changing world. If you're freaking out about how to tactfully sell your products and services these days, definitely listen to this episode. Topics touched upon include: 1. Getting over your awkwardness about marketing. 2. The creative process, batching content and reaching more people with a cross platform social media strategy. 3. The importance of staying visible during our global pandemic. 4. How to market in a good way with COVID-19 spreading around the world. 5. What not to do during the COVID-19 pandemic when marketing. 6. Creating connection through comedy, humour and lightness. 7. Our intention to create a village-like membership at Majik Media, rather than the "bigger is better" mentality. About Rachael Kay Albers: Rachael Kay Albers is a digital strategist and business comedian. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael helps thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV. Follow her at: www.RKAink.com www.AwkwardMarketing.TV Instagram JOIN THE MAJIK MEDIA MEMBERSHIP: Everything a Purpose-Driven Creator & Online Educator needs to build your binge-worthy courses and thriving online community. Our course library, Masterminds & community will successfully lead you from idea-to-launch! www.majikmedia.com

In this episode, Hillary Weiss, Mike Ganino, and Rachael Kay Albers tackle the elephant in the room: working from home. Why isn't ANYONE talking about this??? JK. Everyone is and nobody asked. Working from home has gone the way of Facebook. Once an elite place for millennials to gather, now EVERYONE and their mom is jumping on the bandwagon, whether they like it or not. And guess what? OUR MOMS ARE BETTER AT IT THAN US. It's kind of embarrassing. Do they really need our advice? Who cares! Let's entrepreneur-splain it to ‘em, anyway. Join us for work from home advice you definitely didn't ask for on: How long it will take you to fully abandon your perfect spiritual morning routine and start chugging coffee and checking Instagram comments instead Fun ways to monetize your kids Why you should invest in a tiny pool or heck — it's quarantine! — build one on the side of your bungalow The one thing that millionaires do when they wake up in the morning How to style your favorite robe 5 different ways so you can wear it all week! The secret art of the business mullet Plus, play along with Name That Zoom Archetype: Celebrity Edition. Which celeb is always late to Zoom calls? Who can't get their audio to work? Who always has a TV going/baby crying/dinner party happening in the background of their Zoom call? (EVER HEARD OF THE MUTE BUTTON, HOLLYWOOD????) Tune in to find out.

In this episode, Hillary Weiss, Mike Ganino, and Rachael Kay Albers survey the small business landscape in the age of quarantine and coronavirus. And they tackle the question on everyone's minds, "WHAT THE HELL IS GOING ON?!" followed by, "WHAT DO WE DO NEXT???"  Come for the escapism, stay for the conversation on:  The LinkedIn posts nobody asked for but we keep seeing, anyway What we're 10x-ing during quarantine (and why Isaac Newton can suck it) That one time Oprah almost killed Mike Hipster Quarantine and how to deal if you quarantined BEFORE it was cool Our theories on how Tom Hanks and Rita Wilson are spending their time in isolation Celebrity requests and our first game of Quarantine "Would You Rather," featuring Tony Robbins, Gilbert Gottfried, and a disappearing RKA 

Hey Quarantinis! We are Hillary Weiss of HAMYAW, Mike Ganino of The Mike Drop Moment, and Rachael Kay Albers of Awkward Marketing.  And we're here to give you the heads up about our upcoming 5-episode show That's Quarantaiment: a comedic small business podcast at the intersection of coronavirus, chaos, and community.  Freaking out about COVID-19? Join the club. The truth is, no one knows what they're doing right now - but we're here to hopefully help you laugh a lot, live a little, and make this whole experience a little less terrifying together. We'll be discussing stuff like working from home, marketing messaging and big business, the sexy side of social distancing, and more. You can subscribe on Stitcher, iTunes, Amazon, and wherever podcasts are found — but just remember to wash your hands after you do it.

The Connected Yoga Teacher Podcast 156: Define Your Brand with Rachael Kay Albers   Description: What is your brand? Hint, it's not just about the colors or images on your website. Figuring out what your brand is all about can be confusing, and it can be hard to think about how to differentiate yourself from other yoga teachers (especially if you don't feel you serve a very specific niche). Branding expert Rachael Kay Albers has some tips on how to define your brand and stand out with your branding.   Rachael is a digital strategist, and Founder and Creative Director of RKA Ink, a branding, web design and digital marketing studio based outside Chicago. She helps thought leaders and visionary entrepreneurs all over the world stand out online with unforgettable brands. Apart from her work crafting epic brands, Rachael also hosts Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. From what your brand actually means, to why yoga teachers may struggle with a branding problem, Rachael has a wealth of information on finding, defining and sharing your brand. She also talks about the concept of reverse niching, how we can use that to find our ideal yoga students and how to stand out by taking a stand.   Whether you have a clearly defined brand identity or your brand is still a work-in-progress, this episode has lots of strategies to help you craft and refine your brand.   Key Takeaways: [6:13] Shannon introduces her guest for this episode - Rachael Kay Albers. [7:55] What does Rachael do and who does she do it for? [10:26] Rachael describes herself as a rule-breaker - even when she got married! [11:41] Why do "woo businesses" need to work on their branding? Rachael explains what branding means for yoga teachers. [14:06] Where do "woo businesses" have a problem with their branding? [19:34] How can yoga teachers deal with having to sell people what they want without being slimy or salesy? [23:02] Rachael shares an example of how she helped her client figure out her ideal client and how that relates to the messaging and copy. [26:46] Shannon and Rachael walk through an example of an ideal client for a teacher offering restorative yoga. [30:58] How would knowing the ideal client translate into copy for social media or on a website? [33:17] Rachael addresses the worry and concern that many business owners have about writing copy for specific people. [35:20] Rachael recommends using your copy to direct your design. [38:49] What is reverse niching? [44:23] Branding has two jobs - to attract your ideal clients, but also to push away the wrong people. [46:57] What other aspects of branding should yoga teachers think about to stand out? [51:16] Rachael shares an example of how to turn a complaint or a pain point into positive content that serves your audience. [54:35] The brands that really stand out are the ones that are willing to ruffle feathers and take a stand. [1:00:45] Shannon and Rachael discuss the idea that there's a market out there for every kind of yoga teacher. [1:02:51] Find out more about Rachael and the work that she does at her website. [1:03:55] Shannon shares her takeaways from the interview. What was your biggest takeaway?   Links: Rachael Kay Albers on Instagram and YouTube RKA Ink Awkward Marketing One Year Wedding That One Time Jimmy Fallon Made Fun Of Our Wedding + Our Video Response Facebook Algorithm Change: What It Means And What To Do About It - Awkward Marketing Let's Do Launch 2020.com Content Creation: 5-Day Challenge for Yoga Teachers Yoga for Pelvic Health Teacher Training  Consultation with Shannon Leave a Review! Gratitude to our Sponsor Schedulicity and Toronto Yoga Conference April 2020   Quotes from this episode:   "At its heart, your brand is how your customers remember you and experience you."   "At the end of the day, you don't get to say what your brand is. Your audience says what your brand is."   "The cardinal rule of branding and marketing: Sell them what they want, give them what they need!"   "Who am I not a good fit for?"  

Brand expert and one-woman SNL skit, Rachael Kay Albers is our guest for the 160th episode of The Copywriter Club Podcast. Fitting all the characters Rachael plays on her YouTube channel into the TCC studio wasn't easy, but we managed. In addition to meeting several of the characters from her show (hey, Rachael's mom and Brad!), we also talked about: •  how she went from law school to business comedian and content writer •  how Rachael found her first clients (it has to do with cam shafts and pepper spray) •  going from small clients to internet sensation (wigs played a part) •  what she did to grow her authority and get attention •  how her internet show has helped her grow her business •  the time required to produce a high-quality video show •  the simplicity of her earlier shows and how she evolved as she got better •  the different characters who show up on Rachael’s show •  the truth about how comfortable Rachael is on every show •  how to use comparison, exaggeration and specifics to be funny •  brand strategy and what Rachael does for her clients •  how she helps clients discover a brand that reflects who they really are •  the questions to think through as you develop your own brand •  the tools she uses to help her clients develop really good content •  how she collaborates with the different people on her team •  the other tactics she’s used to grow her business (besides the web show) •  the mistakes copywriters are making when it comes to marketing We also talked about speaking on stage, the change she’s making to her business moving forward, and the future of copywriting. Want to hear it? Click the play button below or subscribe with your favorite podcast app. Prefer to read? Scroll down for a full transcript.   The people and stuff we mentioned on the show: Upwork Awkward Marketing Laura Belgray Justin Blackman Comedians in Cars Getting Coffee Basecamp Dubsado Amy Porterfield's Digital Course Academy Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 160 as we chat with content strategist and business comedian, Rachael Kay Albers about how she became the One-Woman Saturday Night live of business comedy, what it takes to build an unforgettable brand, the different kinds of humor that copywriters can tap into for themselves and their clients and creating content that people want to see. Kira:   Hey Rachael. Rob:   Hey Rachael. Rachael:       Well, hey there. How are you doing? Kira:   Welcome. I feel like I ever wrote the same for recorded that. I feel like I'm in the room with the celebrity, like an SNL celebrity. Rob:   Or 10 celebrities. 10 different celebrities. Rachael:       It's so mutual. Yeah, there's about 30 of us here. I got wigs and for every voice I do I'm putting on in different wigs. So just imagine that. Kira:   You've got great wigs and great costumes, which I definitely want to talk about. But let's kick this off with your story. How did you end up as a creative director / digital strategist / business comedian? Rachael:       Well, I kind of came at it backwards. Because, the whole thing these days is... The dream is to quit your day job and go live in a beautiful place and drink Margaritas in a hammock. But I actually did kind of the opposite way. I was in law school, 10 years ago and it wasn't working out. It was a bad move. It was the wrong choice. And I had done an internship in Southern Mexico, where I kind of learned about this type of theater that was being used as a tool for social change.

With so much content out there, how can we create brand messaging that actually stands out in a memorable way and reach the right audience for our creative business? This week on Creativity School, Rachael Kay Albers is here to teach us how to create epic, unforgettable brand messaging and content through humor, connection, and fun! Rachael is a Creative Director and Lead Designer at RKA Ink, and the host of her business sketch comedy show Awkward Marketing. Rachael uses comedy and characters like Brad the Braggy Bro and Carie the Copycat to teach small business owners how NOT to approach their content and marketing. Rachael shares with us the 5 Marketing Archetypes that can make people feel icky and awkward, and how to start identifying the brand values you want to share by first identifying the ones that make you feel blech. She also shares why it’s SO important to create content as a small business owner, why entertaining your audience through your messaging is the holy grail of content, and why we should bring lightness and fun into our message. If you want to learn how to create brand messaging and content that stands out, this episode is for you!   **Today’s episode is brought to you by Audible! Get started with a free audiobook download and 30 day free trial at www.creativityschoolpodcast.com/audible.     Mentioned in this episode:  How Rachael’s business sketch comedy show Awkward Marketing got started How to bring humor into your brand without trying to be laugh out loud funny How to discover your brand values by by tapping into the things you are NOT about How to find your arch nemesis and turn it into your superpower Why it’s important to create content for your business       CONNECT WITH RACHAEL: Awkward Marketing | Instagram | Website   CONNECT WITH CREATIVITY SCHOOL: Thank you so much for listening! Subscribe so you never miss an episode, and connect with me online! Instagram | Twitter | Facebook If you have any questions or comments for the show, click here

Have you been scammed once too many times? Are you tired of trying to fit in? Do you have a business or is your personal instagram your business card to dating? We go over how trying to be vanilla is the worst and being a copycat can really feel icky.Today with Rachael Kay Alberts we go over:How being yourself 100% is tough but the least awkward thing to do.Awkward marketing and scammers.The desperate sales techniques you shouldn't fall prey to.A funny round of Rachael's thoughts on a few famous peepsA little announcement: going forward I don't intend to do business centric episodes anymore - as I want to focus more on sex, dating, health, relationships and misfits - unless someone really stands out as a misfit, a quirk and empowering others to be themselves, which in my opinion Rachel is and does. Plus she is so funny, so I just had to keep her on!Find Rachael at: Awkward Marketing & check out her Don't Hire a Web Designer pageFind me at https://linktr.ee/toooldforthisshit or www.angie-s.com

Have you been scammed once too many times? Are you tired of trying to fit in? Do you have a business or is your personal instagram your business card to dating? We go over how trying to be vanilla is the worst and being a copycat can really feel icky.Today with Rachael Kay Alberts we go over:How being yourself 100% is tough but the least awkward thing to do.Awkward marketing and scammers.The desperate sales techniques you shouldn’t fall prey to.A funny round of Rachael’s thoughts on a few famous peepsA little announcement: going forward I don’t intend to do business centric episodes anymore - as I want to focus more on sex, dating, health, relationships and misfits - unless someone really stands out as a misfit, a quirk and empowering others to be themselves, which in my opinion Rachel is and does. Plus she is so funny, so I just had to keep her on!Find Rachael at: Awkward Marketing & check out her Don't Hire a Web Designer pageCome find me at angie-s.comFollow me on Insta at @toooldforthisshitpodcast & @healthexpertangie

Online marketing, email marketing, social media marketing—it can all be awkward and uncomfortable, especially if you’re a new entrepreneur or business owner! Rachael Kay Albers from Awkward Marketing joins me today to share where the best content comes from, what tools you need for your online business, how to repurpose and share your episodes on social media, and the value of getting your audience involved in your process!    In this podcast episode, we share:  Rachael’s background and where she gets her comedic content  What inspired Rachael’s first Facebook Live video The most common patterns Rachael sees in marketing  Rachael’s process for scripting characters for her episodes  How Rachael leverages her audience when creating content  Tips for resharing different segments of previously used video content on social media How Rachael streamlines the work involved in creating each show  The wins Rachael has experienced from creating amazing content  What online tools Rachael recommends for those just starting their own show  How frustration influences Rachael’s content and lead magnet      Memorable Quotes:  The more you dive into the world of online marketing, the more it’s impossible not to make fun of it. The best content always comes from the patterns I see.  You need to be spending a significant chunk of your time on a regular basis creating dynamic content—and it’s worth it. It’s not just that people are consuming the content. It’s that they’re implementing it in their businesses and it’s giving them a-ha moments.  If you want to get people talking about your brand, creating epic, unforgettable content is one way to do it.      Meet Rachael Kay Albers: Rachael Kay Albers is the creative director of RKA ink, a creative studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized small business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV.   Connect with Rachael: https://awkwardmarketing.com/ https://www.instagram.com/rachaelkayalbers/ https://www.facebook.com/rachaelkayalbers/ http://twitter.com/rkaink/ https://www.linkedin.com/in/rkaink/ http://www.youtube.com/rkaink/     Links Mentioned: Don't Hire A Web Designer Let’s Do Launch Rev Basecamp   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Does it feel like you keep putting yourself out there, doing so many things but no one thing seems to be working? It can feel like there is so much noise in the online space and it's easy to feel frustrated struggling to figure out how to stand out, but there is plenty of abundance for all of us! So in today's episode, I'm talking about how to differentiate your business in a noisy and crowded marketplace.   This episode is for you if you want to learn: The biggest takeaways from my interview with Rachael Kay Albers in episode 5 How you can take what made my dating clients successful and apply it to your business so that you can step into abundance, operate from that best self, and find the ideal clients you are looking for and have fun the entire time! A simple exercise you can do to help you find your true authentic self Actionable steps you can do TODAY to be seen by your ideal clients and be branded as the expert that they HAVE to work with How to embrace being different The mistake many people are making in their businesses (and their dating profiles!) and how to fix it How to move through imposter syndrome and fear in your business   Let's dive in! Join me in my FREE private Facebook community, the All-In entrepreneur: https://www.facebook.com/groups/theallinentrepreneur/   Connect with me on Instagram: https://instagram.com/ritagoodroe    Links: RKA ink:  https://www.rkaink.com/ Rachael Kay Albers Instagram:  http://instagram.com/rkaink Rachael Kay Albers Facebook:  https://www.facebook.com/rachaelkayalbers/ Awkward Marketing Show:  https://www.rkaink.com/awkward-marketing/ 35 Dates in 35 Days:  https://ritasquest.wordpress.com/2011/09/10/stupid-susie-date-1-of-35/  Hightower Creek Vineyards:  http://hightowercreekvineyards.com/  Paul Reiser:  https://PaulReiser.com  Paul Resider's book "Couplehood":  https://www.amazon.com/Couplehood-Paul-Reiser/dp/0553573136/ref=pd_lpo_sbs_14_t_1?_encoding=UTF8&psc=1&refRID=12X1NQ8X5GYH4GMKPNZA 

Today on The Rita Made Me Do It Show, I'm talking with the hilarious and brilliant Racheal Kay Albers all about bucking the mainstream, going against the grain, entrepreneurship, and truly living an amazing and unconventional life.   Rachael Kay Albers is a digital strategist and business comedian. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped thousands of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV.   In this episode, Rachael and I dig into:   How she went from an aspiring pastor to comedian Her 1 year wedding Awkward Marketing The lesson salsa dancing can teach you about your business Her take on relationships and marriage and how it relates to entrepreneurship The #1 marketing faux paux you want to make sure to avoid And a special appearance of “Braggy Brad!” RKA ink:  https://www.rkaink.com/ Rachael Kay Albers Instagram:  http://instagram.com/rkaink Rachael Kay Albers Facebook:  https://www.facebook.com/rachaelkayalbers/ Women Empower X:  https://womenempowerx.com/ Awkward Marketing Show:  https://www.rkaink.com/awkward-marketing/ 35 Dates in 35 Days:  https://ritasquest.wordpress.com/2011/09/10/stupid-susie-date-1-of-35/  Couple Gets Married Every Day for A Year:  https://fox8.com/2014/03/21/couple-gets-married-every-day-for-a-year/ The Top 5 Awkward Marketers:  https://www.rkaink.com/top-5-awkward-marketers/ Don't Hire a Web Designer:  http://donthireawebdesigner.com Marketing Made Easy Podcast with Amy Porterfield:  https://www.amyporterfield.com/amy-porterfield-podcast/ “Into Thin Air” by John Krakauer:  https://www.amazon.com/Into-Thin-Air-Personal-Disaster/dp/0385494785 Orange is The New Black:  https://www.netflix.com/title/70242311 Guide to Making 7 Figures in 7 Minutes:  https://www.rkaink.com/suck-my-hustle/ The Middle Finger Project:  http://themiddlefingerproject.org Claudia Mauro:  https://www.instagram.com/claudiamauro45/

RACHAEL KAY ALBERS is an agency owner who specializes in building brands into well oiled, powerfully original machines. She knows that one of the major hinderances to getting moving is “brandcrastination”, the act of perfecting minor things in your brand/business/project that don’t have enough ROI to justify the extra hours poured out. In this episode, we talk about that idea of brandcrastination, and some strategies around it. We talk about some really important insights into building something you’re passionate about.

How to Create Content Your Audience Binge Watches with Rachael Kay Albers from Awkward MarketingRachael creates excellent, though-provoking and hilarious

Rachael Kay Albers is the creative director of RKA ink, a creative studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized small business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV.   Check her out HERE Check out her show: Awkward Marketing

Why is comedy Rachael Kay Alber’s go-to tool for communicating with her audience about marketing and branding? Find out as I sit down with Rachael from RKA Ink, the one woman SNL of biz TV.   Rachael is the owner and founder of RKA Ink, her branding, website and marketing design studio. She is also the creator and personality on Awkward Marketing, a business comedy show helping entrepreneurs make epic brands online through storytelling.   In this episode, Rachael dives into the success of Awkward Marketing, why “done” is the new “perfect”, and how to get the biggest bang for your time investment.   Tune in to learn how to: Build a process for creating ongoing content and keeping yourself accountable Use the power of video to communicate with your audience Leverage feedback and analytics to understand what content speaks to your audience   Connect with Rachael at rkaink.com and subscribe to Awkward Marketing at awkwardmarketing.com.

Nothing gets people's attention like humor. Everyone loves to be entertained and humor is disarming, it makes us drop our defenses causing us to engage with the message easier and make a connection.  Have you wanted to bring humor into your brand but didn't know how to go about it? Rachael Kay Albers of Awkward Marketing is the maven of funny marketing.  She's a one woman show that incorporates dozens of characters into her marketing content that's guaranteed to entertain and teach you!  In this episode she'll shows you how to find your brand of funny so you don't leave funny money on the table! Some of the highlights from the interview include: How to be a human brand How not to leave funny/money on the table How she batches her content The right way to use scarcity marketing A special appearance by Brad and Rachael's mom too! Connect with Rachel here: AwkwardMarketing.com Grab her Freebie: 7 Ways to Repurpose old Blogposts  RKAINK.com Instagram: @rkaink Facebook: RKAInk Youtube: Awkward Marketing

Rachael Kay Albers is a designer and business comedian. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of visionary entrepreneurs all over the world stand out online without selling their soul. Rachael's clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized small business advice with sketch comedy. Think of her as the one-woman SNL of biz TV.

Rob talks to Rachael Kay Albers about how to market a freelance business in an authentic, fun way. We talk about how she decides which client's are a fit and how uses marketing to create ideal clients.

Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio, Rachael has helped hundreds of small business owners all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. The post EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers appeared first on What Works.

Rachael Kay Albers is the Creative Director and Digital Strategist for RKA Ink and she is also a business comedian and the host of Awkward Marketing. Rachael brought international recognition on her relationship because she and her husband Roberto made a vow to get married every day for a year. She is incredibly multi-talented and has some smaht insights on how to be a genuine marketer without the Lamborghinis in the background.   Mentioned in This Episode: Rkaink.com Awkward Marketing Rachael on LinkedIn Matthewkimberley.com Work with Me

On today's episode, Rachael Kay Albers joins me to talk about her journey to becoming an entrepreneur. We discuss her story of living in a different country to becoming a working mom!   Are you a female millennial entrepreneur who wants to start or scale your service-based business but not sure where to start? Go to www.drcortneybaker.com/10secrets to get your free copy of the 10 Secrets Female Millennial Entrepreneurs must know before launching their service-based business. Get your free copy now! About Dr. Cortney Baker... She is an award-winning entrepreneur, researcher, author, speaker, and an advocate for gender equality. As a leadership expert and mother of three, she is passionate about inspiring and empowering women to lead with greatness. Dr. Baker is the author of the best-selling books: The Ten Do's and Don'ts for Business Leadership: Lessons to Lead Effectively and Unlimited: Conquering the Myth of the Glass Ceiling. She is passionate about helping ambitious female millennial entrepreneurs go from side-hustle to CEOs! Connect with Dr. Cortney Baker on Social... Facebook: @drcortneybaker | Instagram: @drcortneybaker | Twitter: @cortneyabaker | LinkedIn: @cortneybakerFeedback? Questions? Comments? For more information or to reserve Dr. Cortney Baker to speak at an upcoming event, please contact her at: cortney@cortneybaker.com or 1-469-708-8840.

Rachael is a digital marketing strategist, web designer that does so much more than make your website pretty, she’s a brilliant brand strategist and business comedian on her show Awkward Marketing. She shares all her wisdom about reverse niching, how to use your brand voice and values, where to start when you’re getting specific and what her business comedy show, Awkward Marketing, is all about.https://majestapatterson.com/blog/episode13Support the show (http://majestapatterson.com/podcast)

During this interview, Rachael and Jeff are talking all things regarding the tech and marketing industry. They dive into the hierarchy within the social media professional ladder…should people call themselves social media gurus? How about social media ninjas? Jeff shares his thoughts on these questions and more. Further, Jeff hypes up some of his favorite professionals in the industry, sharing who inspires him and who he feels deserves more recognition. Jeff shares his thoughts on what is currently lacking within the social media community- where can we do better? And where are we headed looking toward the future? And a pro tip: listen till the end; Rachael challenges Jeff with some epic questions for the lightening question round. We hope you enjoy this episode as much as we enjoyed recording it.

During this interview, Rachael and Jeff are talking all things regarding the tech and marketing industry. They dive into the hierarchy within the social media professional ladder...should people call themselves social media gurus? How about social media ninjas? Jeff shares his thoughts on these questions and more. Further, Jeff hypes up some of his favorite professionals in the industry, sharing who inspires him and who he feels deserves more recognition. Jeff shares his thoughts on what is currently lacking within the social media community- where can we do better? And where are we headed looking toward the future? And a pro tip: listen till the end; Rachael challenges Jeff with some epic questions for the lightening question round. We hope you enjoy this episode as much as we enjoyed recording it.

It’s that time of week again. Today we are sitting down with Rachael Kay Albers, a self proclaimed marketing-hating marketer. As founder of RK Ink, she has helped entrepreneurs reach their dreams without compromising themselves in the process.And as host of Awkward Marketing, a business comedy show, Rachael sheds light on how to create epic brands online. Rachael is a pro at reverse-niching…which follows the notion that we can only know who we are and what we value by knowing who we are not. What can you not see yourself doing in your day-to-day work life? What kind of environment can you not see yourself working in? Getting clear on these ideas can lead us to the right places with the right people, instead of wasting time and energy on experiences and people that do not fully serve us. We dive into these questions and more, as Rachael explains her experiences as an out-of-the-box person and marketer, sharing how her personality has shaped her career. Further than that, she shares how we can share all sides of our personalities in our field of work- our opinionated side, our playful side, our goofy side, you name it…Rachael says all of these traits have a place in our lives and work. Take a listen below and apply this amazing info to your next career move!

It's that time of week again. Today we are sitting down with Rachael Kay Albers, a self proclaimed marketing-hating marketer. As founder of RK Ink, she has helped entrepreneurs reach their dreams without compromising themselves in the process.And as host of Awkward Marketing, a business comedy show, Rachael sheds light on how to create epic brands online. Rachael is a pro at reverse-niching...which follows the notion that we can only know who we are and what we value by knowing who we are not. What can you not see yourself doing in your day-to-day work life? What kind of environment can you not see yourself working in? Getting clear on these ideas can lead us to the right places with the right people, instead of wasting time and energy on experiences and people that do not fully serve us. We dive into these questions and more, as Rachael explains her experiences as an out-of-the-box person and marketer, sharing how her personality has shaped her career. Further than that, she shares how we can share all sides of our personalities in our field of work- our opinionated side, our playful side, our goofy side, you name it...Rachael says all of these traits have a place in our lives and work. Take a listen below and apply this amazing info to your next career move!

Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael's clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a weekly show blending fun-sized small business advice with storytelling and comedy, for entrepreneurs who want to create a meaningful presence online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show. Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they're afraid to throw away. Here's what we cover during episode 022: Rachael's Weekly show called Awkward Marketing (and why I love it so much!) Why she created the show when she saw a need to educate her audience about all the things they need to know while also having fun How she came up with her business name and why she started her business How she was a Jackie of all trades when she first got started and was a glorified VA Why she thinks designers should do in the early days to build their portfolio and get their name out there Her thoughts on whether or not designers should join Upwork when they're first starting out Why shifted towards doing design work and used her skills to create a light agency doing copy, branding and design Why she sends potential clients who aren't a good fit over to SquareSpace versus selling them Her client in-take form process Her 7-point process when she works with clients Why she fills in the blanks and why she doesn't design until the copy is complete Why she created a course for entrepreneurs Why marketing, design, and branding so soooo integral to the comprehensive process The details on her quick and dirty launch The difference between 1:1 work and group work and why she loves the group work What's it's like adding a new baby into her business and life Where you can catch her business comedy show   Links mentioned: RKA's Website RKA's Awkward Marketing Show: If My Mom Was an Awkward Marketer RKA's Awkward Marketing Show: How to Scale Your Business Without Creating a Zillion Offers Lexi D'Angelo's episode RKA's Instagram   Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community! Let's connect on Instagram!

In this episode of Lean the F*ck Out, Gretchen and Tera talk with Racheal Kay Albers, founder and creative director of RKA ink, a branding, web design, and digital marketing studio. Rachael talks about how she got her business started and her effing hilarious video series, Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy. Epic Marketing for Unforgettable Brands Episode Highlights: In the act of defining what you are against, what your brand is not, you can begin to understand who you are and who you want your audience to be. Relationships are at the core of how businesses are growing. Most businesses that fail at marketing do so because they are trying to fit themselves into some else’s model. Don’t just create the passive income tool just because someone told you to. Don’t chase all the different ideas. Let what you should be doing “burst out of you”. If you spend too much time and money on what others are doing, you can deflate your business momentum. Ask yourself: What’s missing in the conversation? Contribute something to your industry that hasn’t been done yet. Contribute to the conversation with a new approach. “You don’t have 35 wigs on the wall to create an epic brand.” Become a “Talk Trigger”. Boundaries, boundaries, boundaries. You have to have boundaries. Build your damn email list from day one. People are going to treat you the way you are going to treat yourself. Be the one to hire yourself first. Rachael Kay Albers Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael’s clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels.   When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show.   Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they’re afraid to throw away. You can find Rachel online at: http://www.rkaink.com/ http://awkwardmarketing.com/ FB: https://www.facebook.com/rkaink/ Insta: https://www.instagram.com/rkaink/ YT: https://www.youtube.com/rkaink/ Download the FREE Lean the F*ck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the F*ck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

After ten years in the business, Rachael Kay Albers has a lot to share about running a business including awkward marketing, brandcrastinating, and the importance of having skin in the game whether you're a business owner or consumer. She is also our first returning guest! Find out more about Rachael below: Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael’s clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels.  When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show.  Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they’re afraid to throw away. Go watch her show http://www.awkwardmarketing.com/ Find RKA Ink by clicking on any of the links below: http://www.rkaink.com/ http://www.facebook/com/rkaink/ http://www.instagram.com/rkaink/ http://www.youtube.com/rkaink/

This episode has it all. There’s comedy, serious truth bombs, helpful takeaways and a cameo from my all-time favorite internet marketer; The Midwestern mom. My guest is Rachael Kay Albers, she’s a business comedian, and brand and marketing strategist. We are talking about battling shiny object syndrome, or FOMO, when it comes to the creative projects that help you grow your business. Rachel and I chat about the importance of FOCUS and finding satisfaction with where you are in your business right now. Rachael lets us peek behind the curtain of her company RKA Ink, for a look at how she structures, plans and sticks to her goals. I hope this episode makes you laugh, even if you’re just laughing at my goofy giggles...which I’m hoping is not my normal laugh, but hmmm...as long as it entertains you. In this episode, you’ll hear: Why you gotta drown out the noise about “scaling your business” and keep your focus on YOU. Rachael’s tiered approach to creating effective business goals. How mindfulness applies to entrepreneurship (hint: find your anchor) Episode Links: Visit RKAink.com. Binge watch Awkward Marketing! @rkaink on Instagram. @LinsiBrownson on Instagram. Learn about Laser Coaching with me. Download the transcript for this episode.

What’s In This Episode: If you're like Jill, you love marketing but hate sales. If you have brands you really love though, do you trust them? And when you notice they are selling to you, what's your reaction? Are they marketing well or poorly? What's the difference? Brad thinks that when marketers are trying to convince you of something you don't really need or want, those are bad examples. But when you believe in what you sell, you want other people to believe in it with you. And when you're really good at marketing (like Apple), you can clearly craft an identity around your brand that makes people feel good.  "Offer what they need, but at a higher price." - Brad Rachael Kay Albers, founder of RKA Ink and host of Awkward Marketing, is going into her tenth year of business. She's looking to scale up and be more of the creative director for her business, but she has her hands in all aspects of everything. She needs to hire more people for her team, but she needs more money to do so. But to do the sales she needs to do, she needs to be doing less work. RAISE YOUR PRICES, RACHAEL! "Charge what you're worth." - Jill So, do you sell products or experiences? Guest: Rachael Kay Albers is the founder and creative director of RKA ink. Her sweet spot is the space where business, marketing, and design meet. She is also the host of Awkward Marketing, which blends storytelling and comedy with marketing and business advice for entrepreneurs who want to build epic, unforgettable brands online.

The hilarious Rachael Kay Albers, founder and creative director of RKA Inc, shares the ups and downs of her career journey, and how she stopped performing a role that just didn't fit her business anymore.

Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Also joining us on this episode is Rachel's eight week old, Alice. We had a lot of fun talking all things marketing and entrepreneurial. 

In this episode, we're interviewing Rachael Kay Albers of RKA INK. She shares about branding your business.     You can find full show notes at https://www.amandaabella.com/podcast37

In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Rachael Kay Albers, founder of RKAInk. Rachael is a spitfire web designer and digital strategist dedicated to not just build websites, but also help people build businesses. Learn how she's now scaling her client-based business by monetizing her signature process. 

This episode features an interview with artist, activist and entrepreneur Rachael Kay Albers, as she discusses how art can change the world, and offers tips and advice about using art to create positive change.

This episode features an interview with artist, activist and entrepreneur Rachael Kay Albers, as she discusses how to bring love and heart centered focus into your business. Rachael shares tips on how to bring more love into your business, and specific steps and tips for "working with heart" and growing your business in a sustainable way.