Podcasts about vulpine interactive

Suffering from marketer's block? Try making a parody.Take what's trending, spin it to reflect your brand, and your next campaign will get people sharing. That's one of the things we're talking about with MoEngage's Head of Content & Organic Growth, Shana Haynie. Together, we chat about making a parody, capitalizing on industry trends, and following up with your audience after launching a new campaign.About our guest, Shana HaynieShana Haynie is Head of Content and Organic Growth at customer engagement platform MoEngage. She has over 11 years of marketing experience, and five as a people manager. She joined MoEngage in November 2023, and was hired to scale organic growth for MoEngage's North America (US) region through SEO and content marketing best practices. Prior to MoEngage, Shana served as Head of Content for Unit21. She has also led Demand Gen for Hearst Bay Area and Inbound Marketing for Moves The Needle. In 2014, she co-founded a social media marketing agency, Vulpine Interactive. About MoEngageMoEngage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, OLA, and bigbasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration and personalization capabilities - in one dashboard.About Matomo's Googleheimer Countdown AdThe ad was created by B2B boutique ad agency Umault for Matomo, which is a competitor to Google Analytics. And their thinking was “If you're going to compete against Google, you have to go big.”Umault had created an ad that was a Last of Us parody about Google Analytics 4, and Matomo asked for something similar. What's interesting is that because Umault was working on the ad before Oppenheimer came out, they were banking on the movie being a blockbuster hit. (Oppenheimer being the movie about J. Robert Oppenheimer and the creation of the atomic bomb.)The ad, called “Googleheimer Countdown,” got over 1 million views in a week. And customers were praising and selling Matomo to viewers in the comments. Matomo then followed the release of the ad with a strong distribution strategy. They responded to comments, reshared and reposted viewer posts. They also paid a media agency to amplify the ad.Umault says that their Matomo ad is appealing to viewers because they prioritize entertainment first, and marketing second. They said, “This is what happens when you make a hit video people actually want to watch.”What B2B Companies Can Learn From Matomo's Googleheimer Countdown Ad:Create a parody. Parodying already-popular content provides context to your viewers as well as scaffolding for your story. So it's a lighter lift for you and more likely to resonate for them. Ian says, “The audience has to do so little lifting because it's a parody. You're using infrastructure that's already there, you're using a story that's already there. None of us have even seen Oppenheimer, but you know the story and you're in on the joke. And that's why parody works so well. It's such a winning strategy.”Capitalize on industry trends. Timing is everything with this kind of campaign. Tune into industry sentiment and create content that reflects that tone. Shana says, “Trend jacking has been proven to work really well. And do it in such a way that is geared towards the favorability of your organization, just like Matomo was able to capitalize on the fact that all of a sudden, all of these people are freaking out about their analytics, and that's what they offer. It's just a genius way to be able to kind of move your marketing in a direction that's going to be successful. And it's already built in.” Implement a followup strategy after campaign launch. Make a plan once a campaign is launched to engage with your audience. Respond to their comments and feedback as they consume the campaign. Shana says, “You have to think about how you're going to follow up on your campaign. Make sure that you have the monetization strategy baked in there. Otherwise all those impressions aren't going to amount to anything for your brand. I like the idea that [Matomo] had people on deck to respond to comments and are really engaging with the people who are engaging back. I think that's a really great way to insert yourself into those conversations so it's not just like, ‘Here's a piece of content. It's great. Okay, next.'”Quotes*”Virtually anything can really be translated into meaningful content. When it's considered in the realm of business, this idea is really freeing and you can sense that the limits of what constitutes content are only confined by the creativity and the intentions that you bring. This philosophy empowers people to create more dynamic and explorative content with the significance placed on impact rather than just thinking about what it should be.” - Shana Haynie*”It's crucial to think about what the practicalities of your content marketing are. So you're still responsible for driving tangible results. But everything needs to be balanced. It's art and science, understanding your audience's needs and the engagement metrics and all the business goals that go behind that. I think when you can distill those two things down, that's the basis for how I like to think about content strategy.” - Shana HaynieTime Stamps[0:55] Meet Shana Haynie, Head of Content & Organic Growth at MoEngage[1:38] Why are we talking about Matomo's Googleheimer Countdown ad?[2:32] What does Shana's work at MoEngage entail?[3:24] What is Matomo's Googleheimer Countdown ad?[10:06] What makes the ad remarkable?[17:20] What can we learn about marketing from the ad?[23:40] What's Shana's content strategy?[27:59] How does Shana prove the ROI of content?[33:33] Shana shares past successful campaigns[37:52] What exciting content is Shana creating at MoEngage?LinksSee Matomo's Googleheimer Countdown adConnect with Shana on LinkedInLearn more about MoEngageAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Derric Haynie is the Chief Ecommerce Technologist for EcommerceTech.io. After seeing a disconnect between ecommerce teams and the tools they were using, Derric started his company to help these businesses find the right technology for them. He has years of experience in marketing, technology, and ecommerce and is a renowned expert in Shopify applications and tech.  Before starting EcommerceTech.io, Derric held executive roles at a number of ecommerce and marketing companies, including Gorgias, BoxyCharm, and Vulpine Interactive. Outside of work, he volunteers for GrowthX Academy, where he mentors and advises students interested in becoming expert growth hackers. In this episode… Ecommerce is constantly changing. Anyone in the industry will be quick to tell you how fluid and uncertain the market can be — especially since the COVID-19 pandemic. So much is still unknown, especially for smaller digital brands. Is your company prepared for the coming tides of the online marketplace? No one can truly know what the future of ecommerce will hold, but there are people who are plugged into the latest trends and challenges impacting the industry. Derric Haynie, a Shopify expert and ecommerce wizard, is one of those people. He works with digital tools and brands every day, giving him a keen insight into what is on the horizon. So, what are Derric's predictions? Guillaume Le Tual invites Derric Haynie, the Chief Ecommerce Technologist at EcommerceTech.io, back to the show to discuss his thoughts on the future of ecommerce. Together, they talk about the current problems and pain points in the marketplace and how they might be improved. They also dive into the trends affecting manufacturing, the importance of diversifying the supply chain, and how AI can be used to improve your online store. Hear it all on this episode of the Ecommerce Wizards Podcast. 

Derric Haynie is the Chief E-commerce Technologist for ecommercetech.io. After seeing a disconnect between e-commerce teams and the tools they were using, Derric started his company to help these businesses find the right technology for them. He has years of experience in marketing, technology, and e-commerce and is a renowned expert in Shopify applications and tech.  Before starting EcommerceTech.io, Derric held executive roles at a number of e-commerce and marketing companies, including Gorgias, BoxyCharm, and Vulpine Interactive. Outside of work, he volunteers for GrowthX Academy, where he mentors and advises students interested in becoming expert growth hackers.  In this episode… How do you choose the right platform for your e-commerce business? The answer may be more complex than you think. Your e-commerce platform significantly impacts your bottom line, ability to scale, and how much you can customize, among others. While each platform has its own pros and cons, finding the right one can make the difference between a thriving company and a struggling one.  Derric Haynie built his business, EcommerceTech.io, around finding the right tools for e-commerce companies. He is an expert on Shopify, one of the leading platforms on the market. Now, he's here to discuss the burning question: how exactly does Shopify compare to Magento, an e-commerce platform known for its ability to handle complex marketplaces? And, which of these two platforms is best for your business? On this informative episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Derric Haynie, the Chief E-commerce Technologist at EcommerceTech.io, to discuss the benefits and limitations of Shopify versus Magento. Together, they talk about the target demographics for both platforms, the differences in customization, and the exciting impacts of AI integration. They also dive into which new extensions are going to help your e-commerce business thrive. Tune in for more!

Derric Haynie (https://www.linkedin.com/in/derrichaynie/) is our special guest on today's episode of Traffic and Leads Podcast. He is CEO for Vulpine Interactive (https://vulpineinteractive.agency/)—a social media marketing agency—he helps exciting companies and startups build contagious brands that become so much more than social media based posts. IN THIS EPISODE YOU WILL LEARN: * Who Derric Haynie is, and what he does with Vulpine Interactive. He gives us the details on what the company does, and how they keep the root of their assignments within keeping close to the customers, and understanding their behavior, as well as helping them understand the buyer’s journey. It’s all about controlling everything around you, not just your social media. * He explains that you need to treat your website before you focus on things like Facebook ads, or any other kind of social media ads. You need to focus on understanding your customers better, and you need to make sure you have a product that’s proven to sell before you try to “buy” traffic. Look internally to make sure you’re ready for investment. * Derric gives us a bit of an inside scoop towards what he’s doing to ensure that customers know social media marketing agencies aren’t fraudulent. He’s putting together a video—as well as blog content—that’ll make sure business owners know what they’re looking for, and making sure they’re asking the right questions. * Derric tells us all about the world of Quora, which he describes as an “improved yahoo answers”. The social media site functions as a reinvented question and answer platform and combines search engine intent with social media components. Derric tells us the ways you can use Quora for your backlinks and traffics, as well as the pitfalls to avoid when using the site for the first time. * Lastly, Derric tells us how Quora’s paid advertisement system. He explains that, though it’s different from other social media ad strategies that we’re used to, that it holds a world of promise. You can target audiences by targets and keywords, and you can even create custom ads for specific questions, both of which provide backlinks to your landing page! It’ll draw the results you’re looking for. Trust us!

In this episode, Derric Haynie tells us the answer, plus we get to meet his dog, Dexter. Derric is the CEO and founder of Vulpine Interactive, a social media marketing...

Derric Haynie is CEO of Vulpine Interactive a social media marketing agency that helps build contagious brands and passionate fans. Hes regularly seen speaking and blogging about growth and digital marketing in San Diego, San Francisco, and across the universe.   In my interview with Derric, we chat about the importance of building a culture and brand among your customers in this noisy world that we operate our businesses. Derric also dives into his daily routine, how he co-works with his wife and how he makes sure that he achieves his view of ultimate freedom...and some great systems that he uses to make it all happen!

Would you like to grow your social media following, email list, or website traffic? Of course, we all would. This week on the podcast, we dive into growth hacking. I'm joined by Derric Haynie of Vulpine Interactive, and we specifically go into how to run structured growth tests.  In this episode you'll learn what “growth hacking” is and how you can utilize it to strategically advance your business. Let's do this...

Derric Haynie. He’s the CEO of Vulpine Interactive, a social media marketing agency that helps build contagious brand and passionate fans. Nathan met Derris at Los Angeles when they were at Sean Ellis’ Growth Hacking event. Derris has an interesting story that goes from poker to social media to speaking, blogging, growth and digital marketing. Famous Five: Favorite Book? – They Ask You Answer What CEO do you follow? – Neil Patel Favorite online tool? — Queue How many hours of sleep do you get?— 8-9 If you could let your 20-year old self, know one thing, what would it be? – “I wished that I have been able to pursue business earlier and give up poker earlier”   Time Stamped Show Notes: 01:51 – Derric believes that his agency will grow and exist on its own 02:02 – The peak of poker for Derric was in 2009-10 when he was 24 02:21 – Derric was making mid 6 figures and working 3 hours a day doing poker 03:00 – Derric had a lot of great mentors in poker 03:19 – Those that are better than Derric are really geniuses 03:27 – Derris started to feel his personal boundaries 03:57 – Derric knows that he’ll never be the grand master in poker 04:02 – The best player in poker takes all the money 04:55 – Derric didn’t pay himself for the first year and a half of his agency 05:03 – It was in 2014 05:22 – Derric got funding in 2015 of a total of $150k from his poker friends 06:06 – Derric was telling himself that he’s not focused on revenue but on learning and finding the opportunities 06:34 – Derric spent around $25K attending conferences and events 07:19 – Derris’ wife is his co-founder and they started paying themselves just last year 07:28 – They now make $5000 a month 07:51 – Derric and his wife are trying to structure a company for growth and scalability 08:10 – Vulpine now has 2 part-time employees 08:50 – Raising a child cost Derric around $3000 a month 09:06 – Derric had a lavish life that he gave up 09:31 – Derric has sold a lot of things 10:28 – Team size is 4 10:37 – Typical customers for Vulpine are ecommerce and SaaS businesses 10:48 –They also have to be thought leaders with a willingness to create great content 11:00 – Vulpine is good at repurposing great content and content should be originally from the company 11:21 – 2016 revenue is around $70-80K 11:41 – Check agency/transparency to see their financial score sheet 11:57 – Target MRR is $100K by December 2017 12:07 – If they don’t hit $50K MRR by December, they will stop the company 12:32 – Average contract size is $2K a month with 3 months minimum 13:56 – Derric has been advised too that the contract should be at least for a year 14:21 – Derric was thinking of the best value that he can provide for his client when he decided on the 3-month minimum 14:36 – Derric believes that if he can’t consistently deliver month over month, he should be fired 15:12 – Derric currently has 14 customers with some pro bono 17:27 – The Famous Five   3 Key Points: Poker may bring more money than your business, but sometimes it’s not about money. At a certain point in your life, you have to give up things that you’re used to and learn something new. In business (especially pricing) always have a market study and comparison first, or ask for advice.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives