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Mikael Dia is the Founder and CEO of Funnelytics, a leading analytics and funnel mapping platform. The platform helps businesses plan and portray their marketing funnels and measures and optimizes customer journeys using data-driven strategies. Mikael has successfully launched three seven-figure businesses, including Funnelytics, White Coat Digital, and IIFYM, showcasing his entrepreneurial understanding and innovative approach to digital marketing. He is also the author of The Funnelytics Chronicles. In this episode… In today's fast-paced digital marketing landscape, the ability to transform vague assumptions into data-driven decisions is crucial for businesses looking to propel customer acquisitions. Imagine having a tool that enables you to visually plan out your entire marketing strategy and overlay actual performance data to help you determine what is effective and what is not. Wouldn't this be incredibly valuable? Digital marketing expert Mikael Dia shares how he saw the potential of a digital whiteboard that could plan customer acquisition strategies and overlay analytical data for making informed decisions. He discusses the limitations in his digital marketing agency, where disparate data from various platforms made it difficult to measure and optimize client results effectively. Mikael dives deep into his innovative canvas-based analytics platform, explaining how he flipped the script on traditional marketing analytics, enabling businesses to make faster, data-driven decisions. He also shares eye-opening insights about raising capital and the pressures of venture-backed growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Mikael Dia, Founder and CEO of Funnelytics, about transforming marketing funnels with data-driven strategies. Mikael shares how Funnelytics transforms visual strategies into actionable analytics, identifying and reducing customer churn, funding challenges, and the difference between Funnelytics and traditional analytic tools.
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Founder of Funnelytics, Mikael Dia.Mikael Dia, the CEO of Funnelytics, shared that 65% of people are visual learners. This statistic underscores the importance of their platform, which caters to this majority by merging visual cues with complex data, enabling businesses to strategize with clarity and precision.Mikael drew an analogy to a local store, where the owner guides customers through a journey rather than leaving conversions to chance. This approach requires a deep understanding of the customer's personal touchpoints, fears, skepticism, and problems.Mikael delved into the role of empathy in marketing. Focusing on successful customer outcomes, not just conversions, is crucial. By putting ourselves in our customers' shoes, we can create more meaningful and effective marketing strategies that resonate personally.Mikael explained how Funnelytics is a powerful communication tool. During sales calls, users can visually explain strategies and data to potential clients, engaging them and building trust. Moreover, the platform's real-time analytics enable businesses to track the effectiveness of their strategies and make data-driven decisions.To harness the full potential of Funnelytics, it's essential to have a designated operator within your organization. This person should orchestrate customer journeys and understand the tool's analytics to drive growth. Identifying the right individual for this role is critical to leveraging the platform's capabilities.Key Points from the Episode:Importance of visualizing marketing funnelsPractical applications of Funnelytics for understanding and optimizing customer experiencesSignificance of using visual tools for communicationRole of empathy in customer interactionsNeed for measuring and analyzing data to improve business strategiesPractical applications of Funnelytics for sales calls and communication within organizationsOrchestrating a journey to convert a stranger into a customerConsideration of personal touchpoints, fears, skepticism, and problems of potential customersValue of visual communication in engaging and building trust with clientsAbout Mikael Dia:Mikael Dia is a digital marketing maestro and entrepreneur, renowned for founding Funnelytics—a pivotal tool for marketers to enhance online traffic and profitability. His expertise has propelled multiple ventures into seven-figure successes, demonstrating a keen ability to decode complex marketing data for accelerated business growth. Mikael's journey includes catapulting his nutrition company, IIFYM, from modest monthly earnings to impressive daily revenues. He swiftly elevates his marketing agency, White Coat Digital, past the million-dollar revenue mark within 18 months. With Funnelytics, he has attracted over 50,000 users and generated $1.4 million in just 10 months. Based in Toronto, Canada, Mikael balances his professional achievements with family life, sharing his home with his wife and young daughter.About Funnelyltics:Funnelytics is a groundbreaking marketing analytics tool designed to map and monitor sales and marketing endeavors visually. It introduces a collaborative canvas feature, centralizing essential data for teams to efficiently identify and address bottlenecks, optimizing traffic flow and campaign effectiveness. This innovation meets a significant demand within the marketing sector for an analytics platform that combines intuitiveness with powerful functionality. The enthusiasm and positive feedback from the industry underscore...
Welcome to another exciting episode of the Entrepreneurial You podcast, where we have the pleasure of hosting Mikael Dia, a digital marketing expert and the founder of Funnelytics. In this episode, Mikael shares his insights on scaling businesses and simplifying marketing strategies. Entrepreneurial Journey and Digital Marketing Mikael's journey into digital marketing began with his passion for efficient growth. He successfully transformed IIFYM and White Coat Digital, achieving remarkable revenue milestones. Based in Toronto with his family, Mikael's innovative focus catapulted Funnelytics to success, garnering 50,000 users and $1.4 million in revenue within ten months. Funnelytics and the Idea Funnelytics is an innovative tool that simplifies marketing by aiding marketers in understanding customer journeys, proving ROI, and optimizing funnels. Mikael recognized the need for a visual tool to help marketers navigate the complex world of digital marketing. Scaling Businesses to Seven Figures Some key strategies that contributed to Mikael's success in scaling businesses to seven figures include: Focusing on efficiency and growth. Building a solid team and delegating tasks. Continuously learning and adapting to the evolving landscape. Future Trends in Digital Marketing In the dynamic world of digital marketing, Mikael sees the following trends shaping the future: Increased focus on data-driven decision-making. The rise of artificial intelligence and machine learning. Greater emphasis on personalization and customer experience. Contact Mikael DiaMikael Dia | LinkedIn;Funnelytics.io Final Thoughts Mikael emphasizes the importance of embracing scalability and simplifying marketing strategies to achieve success. He encourages entrepreneurs to trust their ability to innovate, scale, and market their businesses efficiently, creating a path to sustained success. Thank you to Mikael Dia for sharing his invaluable insights on the customer journey and strategies for scaling to 7 figures. Stay tuned for more inspiring stories on The Entrepreneurial You podcast. Until next time, this is Heneka Watkis-Porter signing off. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-entrepreneurial-you/message
Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool to understand numbers at a glance in order to easily fix the holes and optimize what’s working. He used this very method to scale one of his businesses from $2,500 / month to $5,000 dollars per day in revenue, and he has helped countless clients grow at a similarly quick rate as well. Mikael has also grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months. Today, he will tell us how he did it and what he learned from the whole experience. Take Things One Step at a Time Sometimes people have a lot of great ideas, but they fail to take off because they’re too afraid to take the first step. Mikael says don’t be. He actually admits that when he started his first business, everything was an experiment. He didn’t really know what he was doing. Sometimes he would get results, sometimes he would not; however, focusing on every little win he would get kept him going and things became easier to figure out over time. Don’t Force Yourself to Be Like Other People We all have our way of learning and doing things, so don’t force yourself to be like other people to emulate their success. Mikael said that when he was starting out, he turned to using different informational materials to figure out the things that he needed to do, but they didn’t always work for him, so he had to do some things differently -- and that’s when things started falling into place. Understand the Fundamentals We all want to make money -- that’s why aspiring entrepreneurs venture into the business industry -- but Mikael said that if you really want your business to take off, you need to shift your focus from constantly chasing after the money to understanding the fundamentals of building a business. Find out what your target customers really want, what they need, how you can help, and how you can get them to seek you out. Equip and Empower No man is an island, and to be able to scale your business, you’re going to need all the help that you can get. That’s where some people fail, Mikael explained. They focus on their personal expertise too much that they sometimes fail to recognize what valuable contributions other people can bring to the table; however, he said you can easily fix this by equipping and empowering. Tell people where you need to be, then let them decide how they’re going to reach it. Don’t Take Processes for Granted Working on processes can be boring, especially if you have no natural inclination for it, but if you really want your business to succeed, Mikael says that you don’t really have much of a choice. Knowing your product and the message that you want to send out is a good start, but if you want to scale your business, you need to figure out how to get from Point A to Point B, then from Point B to Point C. If this is something that is outside of your expertise, then you need to find someone who can put the pieces of the puzzle together for you. Takeaway Mikael said that if there’s anything that he learned from his experiences, it is to learn how to roll with the punches. It’s good to be prepared and have a clear goal of where you want to be, but things don’t always go according to plan so you need to learn not only how to innovate, but also to delegate. Once you learned how to do that, it will be easier to figure things out as you go. Recommendations For more tips on how to build and scale businesses, Mikael recommends Michael Masterson’s Ready, Fire, Aim: Zero to $100 Million in No Time Flat. He also invites you to visit his website www.funnelytics.io and try out their free mapping tool to see how they can help you increase your website’s conversion rates.
Episode Topic: Are you constantly trying new ways to increase your online presence and get your message out there? Having trouble generating leads for your start-up or long-running online business? The trends are changing fast so we know how important it is to have proper systems in place that can help your audience grow and generate leads and loyal costumers. Scaling Your Business with an Optimized Funnel System If this resonates with you Episode #204 with Mikael Dia- Scaling Your Business with an Optimized Funnel System, is perfect for you to enjoy. Mikael is going to break down how to efficiently begin your funnel system and how to build a waitlist before you launch your product! About Our Guest: Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working. Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue and has helped countless clients grow at a similar quick rate as well. Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months. Originally from Montreal, Mikael lives with his wife and 18-month old daughter in Toronto, Canada. STAY CONNECTED TO OUR GUEST: www.funnelytics.io Thediaproject.com Thank you again for joining us today please check out our webpage at www.riseupforyou.com for more podcast episodes, webinars, articles, free resources, and events to help you get to the next level in your life! You can also follow us on Twitter, Facebook, Instagram, Google+, and Youtube @riseupforyou If you know anybody that would benefit from this episode please share it with them and help spread the knowledge and motivation. Please support Rise Up For You by writing a review on iTunes. Your feedback will really help the success of our show and push us to continuously be better! So don’t forget to show your support! SUBSCRIBE TODAY to Rise Up For You Women’s Podcast
Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working. Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue, and has helped countless clients grow at a similar quick rate as well. Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months. Originally from Montreal, Mikael lives with his wife and 18-month old daughter in Toronto, Canada. Mission: Mikael turns advertising to profit. He builds marketing funnels to help businesses find their dream customers and helps to convert them into paying customers. Mistake: Even though he's made so many, Mikael tells people not to shy away from making mistakes. He says that the pain of making mistakes helps people grow and develop a thicker skin as an entrepreneur. Recommended:Quote: "You are the average of the five people you spend time with." -Jim Rohn Book: Ready, Fire, Aim Eat With: LeBron James Can't Live Without: Slack Contact: www.funnelytics.io Facebook LinkedIn The Dia Project
Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working. Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue, and has helped countless clients grow at a similar quick rate as well. Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months. Originally from Montreal, Mikael lives with his wife and 18 month old daughter in Toronto, Canada. To learn more, go to: www.funnelytics.io
Revitalization Blueprint - Health Optimization For The World's Leading Entrepreneurs
Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working. Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue, and has helped countless clients grow at a similar quick rate as well. Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months. Originally from Montreal, Mikael lives with his wife and 18 month old daughter in Toronto, Canada. To learn more, go to: www.funnelytics.io
In today’s episode I chat with my featured guest, Michael Dia, about what you need to consider about your business model before you jump in. Will your business give you the money, freedom, impact and fulfilment you desire? Or will you be burned out one day and wishing you had done things differently.Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working. Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue, and has helped countless clients grow at a similar quick rate as well. Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months. Originally from Montreal, Mikael lives with his wife and 18 month old daughter in Toronto, Canada. For full show notes and links visit: https://samanthariley.global/podcast/3/
Mikael Dia, a Funnel Specialist, Digital Marketing Strategist, Business Consultant, and Founder of White Coat Digital. From six months of working as an engineer to building a million dollar online business, Mikael explains how he got caught up to the idea of working behind the computer and how he started learning, building and growing online businesses.