Podcasts about mikael dia

In this episode of Affiliate BI, John Wright sits down with Mikael Dia, founder of Funnelytics, to break down why traditional attribution models are outdated and misleading. Mikael introduces a contribution-based approach to tracking user journeys and explains how SaaS and affiliate marketers can better understand what truly drives conversions. The conversation explores how to uncover profit leaks in your funnel by working backwards from conversion points and leveraging tools like Funnelytics for journey visualization. They also dive into the disruptive role of AI in analytics and what the future holds for BI professionals and affiliate marketing.

Success isn't just about scale—it's about control. And sometimes that means cutting through the chaos you created.In this episode, I sit down with Mikael Dia, founder of Funnelytics, to talk about how simplifying your operations, offers, and mindset can unlock the growth you've been chasing. We get into the real stuff: what happens after the VC check clears, how complexity creeps in, and how to rebuild with clarity.

Points of Interest01:04 – 01:35 – Guest Introduction – Mikael Dia of Funnelytics: Mikael Dia, former agency owner turned SaaS entrepreneur, shares his journey from running an agency to founding Funnelytics, a tool designed to visually map and analyze digital marketing funnels.06:24 – 08:20 – How Funnelytics Was Born: Funnelytics emerged from the need to overlay real marketing data on top of strategic visualizations, allowing agencies and marketers to prove and optimize their funnel strategies effectively.08:25 – 10:05 – The Importance of Visual Communication in Business: Marcel and Mikael discuss how visual communication aids in client understanding, enhances learning, and fosters trust, a principle rooted in adult learning theory.10:42 – 12:13 – Impact of Visual Strategies on Agency Sales & Retention: Using visual models in sales processes helped Mikael's agency close deals faster and at higher prices by positioning services as strategic solutions rather than commodity offerings.12:24 – 14:06 – Enhancing Client Retention with Visual Reporting: By consistently tying marketing efforts back to a visualized strategy, agencies can effectively communicate progress, highlight bottlenecks, and demonstrate value to clients.15:02 – 17:08 – Clients Need a Clear Path, Not Just Services: Clients struggle to see how individual marketing services fit into a bigger strategy. Mapping out a clear pathway from initial engagement to desired outcomes transforms how clients perceive agency value.20:56 – 24:06 – Transitioning from an Agency to a SaaS Business: Mikael shares key lessons from shifting from an agency to SaaS, emphasizing the importance of knowing one's strengths, finding a technical co-founder, and solving real customer problems.27:19 – 32:24 – Common Pitfalls in SaaS Development: Mikael and Marcel discuss the challenges of product development, the need for technical expertise, and the mistake of building features based on assumptions rather than market feedback.32:42 – 36:12 – The Reality of Finding Product-Market Fit: The conversation highlights the challenge of achieving product-market fit, the importance of iterating quickly, and the value of starting with a service-first approach before building software.37:03 – 39:00 – Shifting Mindsets: From Proving Yourself Right to Proving Yourself Wrong: Marcel shares a key insight: the biggest shift in product development success comes when founders move from trying to validate their own ideas to actively seeking to disprove them as quickly as possible.Show NotesConnect with MikaelLinkedInFacebookFacebook GroupFunnelyticsLove the PodcastLeave us a review here.

Mikael Dia is the Founder and CEO of Funnelytics, a leading analytics and funnel mapping platform. The platform helps businesses plan and portray their marketing funnels and measures and optimizes customer journeys using data-driven strategies. Mikael has successfully launched three seven-figure businesses, including Funnelytics, White Coat Digital, and IIFYM, showcasing his entrepreneurial understanding and innovative approach to digital marketing. He is also the author of The Funnelytics Chronicles. In this episode… In today's fast-paced digital marketing landscape, the ability to transform vague assumptions into data-driven decisions is crucial for businesses looking to propel customer acquisitions. Imagine having a tool that enables you to visually plan out your entire marketing strategy and overlay actual performance data to help you determine what is effective and what is not. Wouldn't this be incredibly valuable? Digital marketing expert Mikael Dia shares how he saw the potential of a digital whiteboard that could plan customer acquisition strategies and overlay analytical data for making informed decisions. He discusses the limitations in his digital marketing agency, where disparate data from various platforms made it difficult to measure and optimize client results effectively. Mikael dives deep into his innovative canvas-based analytics platform, explaining how he flipped the script on traditional marketing analytics, enabling businesses to make faster, data-driven decisions. He also shares eye-opening insights about raising capital and the pressures of venture-backed growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Mikael Dia, Founder and CEO of Funnelytics, about transforming marketing funnels with data-driven strategies. Mikael shares how Funnelytics transforms visual strategies into actionable analytics, identifying and reducing customer churn, funding challenges, and the difference between Funnelytics and traditional analytic tools.

Do you feel like your agency is blending into the crowd, becoming just another service provider in a saturated market? In today's rapidly changing marketing landscape, where AI advancements are accelerating the commoditisation of services, it's more crucial than ever for agencies to differentiate themselves and offer unique value. If you're concerned about standing out and avoiding the trap of becoming a commodity, this episode, with my guest, Mikael Dia, founder of Funnelytics, provides the insights you need to chart a new course. By tuning into this episode of The Agency Accelerator podcast, you'll discover how to: 1. Shift your agency's focus from tactical execution to strategic thinking, helping to distinguish your offerings in a crowded marketplace. 2. Use data-driven decision-making to provide tangible results for your clients, setting your agency apart from competitors. 3. Implement tools like Funnelytics to visualise client strategies, ensuring comprehensive planning and enhanced client relationships. 4. Hear Mikaels thoughts of the marketing agency industry, post AI Don't let your agency become interchangeable. Grab a seat and listen in to revolutionise your approach. Questions Answered in this Episode Q: How can agencies differentiate themselves in a crowded market dominated by commoditisation?  Q: Why is it essential for agencies to focus on strategic thinking and data-driven decision-making to deliver results?  Q: Can you elaborate on the cycle of plan, measure, optimise in agency strategies and how tools like Funnelytics support this process? Q: What are the critical factors businesses should consider when deciding between hiring in-house talent or a consultant who utilises AI tools?  Q: In what ways can AI tools enhance strategic thinking while potentially replacing tactical tasks within agencies?  Quotations “Agencies must differentiate by focusing on strategic thinking and data-driven decisions rather than getting lost in the tactical noise.” - Mikael Dia “Elevating agency-client conversations to a strategic level is essential for increasing client lifetime value and standing out in a crowded market.” - Rob Da Costa “AI will replace many jobs, but the key to survival is learning how to interact and delegate tasks to AI effectively.” - Mikael Dia Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now! Useful links mentioned in this episode: Explore Funnelytics and its capabilities: FunnelyticsConnect with Mikael Dia on LinkedIn: Mikael Dia on LinkedInDive deeper into Mikael Dia's insights and content: https://mikaeldia.com/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #47, Anna Nadeina talks with Mikael, Founder of Funnelytics, a tool designed for mapping and analyzing marketing funnels.Mikael - https://www.linkedin.com/in/mikaeldia/ Funnelytics - https://funnelytics.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

In this episode, Mikael Dia, Founder and CEO of Funnelytics, shares insights into the journey and growth of Funnelytics, a marketing analytics platform. Mikael discusses how Funnelytics helps businesses visualize customer journeys and overlay data to optimize conversions and identify bottlenecks.Product Overview:Funnelytics is a marketing analytics platform that allows businesses to visualize customer journeys on a digital whiteboard. It helps users see conversion rates, identify bottlenecks, and understand the flow through various touchpoints. The platform integrates with tools like HubSpot and uses a tracking script on websites to collect and visualize data.Customers:Thousands of customers across various industries, including agencies, e-learning, SaaS, and e-commerce sectors.Revenue Distribution**:** Approximately 30% from agencies, 30% from midsize in-house teams, and 30% from mapping-only users.Customer Acquisition**:** Acquires approximately 50 new customers per week. Around 200 new free trials per week.Top of Funnel Channels:Initially relied on paid advertising to promote the free mapping tool.Currently, most traffic is organic, driven by word-of-mouth and users sharing their experiences.Self-attribution from customers points to sources like YouTube, Instagram influencers, and LinkedIn.Conversion Strategy:Uses a product-led approach with a free mapping tool and a free trial model.Focus on optimizing the onboarding experience for new users.Employs an SDR process to identify high-value leads from free trials and schedules kickoff calls to demonstrate the platform and assess fit for higher-level plans.0 to 1 Journey (Initial Days):Mikeal built the first version of Funalytics for his own agency needs. To gain early users, he:Launched a free mapping tool and built a community on Facebook.Offered a lifetime deal for early access to the analytics feature, generating over $200,000 in 48 hours and closing seven figures in non-recurring revenue in the first 12 months.Company Funding & Team:Funding**:** Raised $3 million in VC funding, primarily used to rebuild the platform for scalability.Initial Development Cost**:** Built with a small team of developers, funded by lifetime deal revenue and early income.Team Structure**:** Initially had three full-time engineers and one part-time engineer.Vision:Funalytics aims to become the command center for digital marketing teams globally, providing a universal language through its visual canvas and data integration. The company is focused on sustainable, profitable growth and is considering raising a Series A round to further scale its operations.Conclusion:Mikhail's journey with Funalytics highlights the importance of adaptability, leveraging user feedback, and maintaining a clear vision for growth. The episode provides valuable insights into building and scaling a successful SaaS product in the competitive marketing analytics space.

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and founder of Funnelytics. Through Funnelytics, Mikael Dia revolutionizes the way marketers optimize their strategies. He simplifies complex marketing concepts, making it easier for businesses to understand and enhance their customer journeys. In this episode, we unravel the evolution of marketing funnels as he offers practical techniques to increase conversions.   Key Takeaways Marketing Funnels or the Customer Journey? The concept of Marketing Funnels lies in viewing them as dynamic customer journeys rather than static paths. Mikael Dia explains that marketing funnels have evolved into orchestrated journeys that guide potential customers from awareness to conversion and beyond. He emphasizes the importance of continuously optimizing and testing your funnels, advising against the common misconception that a funnel is a one-time setup; you dust your palms, and that's it. Regular analysis and adjustments are essential to improve performance and adapt to changing market conditions. Furthermore, Segmenting your audience is crucial for effective funnel optimization. Mikael Dia suggests that businesses collect and analyze data to identify their ideal customers, tailoring their approaches to meet specific needs and behaviors better. Utilizing the right tools, like Funnelytics, can significantly enhance this process by helping marketers visualize data, run experiments, and make data-driven decisions. Businesses can increase their conversion rates and create seamless, engaging customer journeys by focusing on continuous improvement and leveraging the right tools. More About Mikael Dia: Connect with Mikael Dia on LinkedIn - linkedin.com/in/mikaeldia/ Visit his Website - funnelytics.io/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Key Questions(01:46) How did you get to where you are today?(03:50) Can you tell us briefly what is Funnelytics?(06:32) Who's your ideal client?(09:39) Is there a mistake that your new clients or customers have when they come into your world?(14:30) How do you get in front of those digital agencies or your ideal clients?(27:44) What are some of your goals that you have for the next year or two?(30:28) What do you think is your biggest roadblock in reaching that goal?(32:15) Are you an analytical-minded person? Do you understand all the analytics and stuff?(33:35) What's the best advice that you have ever been given?(36:46) What's the best advice you have ever given?(38:13) You have taken a few companies to multifigures. Do you have any advice on that process?(41:33) Then after, with the acquisition systems that you put in place, that's more when you can really start to remove yourself?(47:54) Is there anything that we haven't talked about yet that you would like to touch on?(48:04) Where can we go to find out more about you and what you do? Episode NotesGuest: Mikael DiaFounder of Funnelytics, a tool for visualizing and optimizing customer journeysExpert in digital marketing and scaling businessesKey Topics Discussed:Mikael's Journey:Transition from a T-shirt business to digital marketingLaunch and growth of FunnelyticsUnderstanding Funnelytics:Visual mapping of customer journeysCombining strategy and data for better marketing decisionsIdeal Clients:Performance-driven marketers and agenciesChallenges and Solutions:Importance of retaining customers for long-term successSteps to achieve product-market fitScaling a Business:Differentiating between simple and easy processesBuilding and systemizing acquisition enginesRemoving bottlenecks in the delivery process Mikael Diahttps://funnelytics.io/Facebook Group - https://www.facebook.com/groups/501796653521090Facebook - https://www.facebook.com/mikael.dia/LinkedIn -  https://www.linkedin.com/in/mikaeldia/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com

Dive into the essence of entrepreneurship with Mikael Dia, as he uncovers the four pillars crucial for business success. From profit to fulfillment, gain insights to simplify your journey towards sustainable growth.Listen to the full episode here - https://beyond8figures.com/podcast-episodes/Watch the Episodes On YouTube - https://www.youtube.com/@Beyond8Figures

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Founder of Funnelytics, Mikael Dia.Mikael Dia, the CEO of Funnelytics, shared that 65% of people are visual learners. This statistic underscores the importance of their platform, which caters to this majority by merging visual cues with complex data, enabling businesses to strategize with clarity and precision.Mikael drew an analogy to a local store, where the owner guides customers through a journey rather than leaving conversions to chance. This approach requires a deep understanding of the customer's personal touchpoints, fears, skepticism, and problems.Mikael delved into the role of empathy in marketing. Focusing on successful customer outcomes, not just conversions, is crucial. By putting ourselves in our customers' shoes, we can create more meaningful and effective marketing strategies that resonate personally.Mikael explained how Funnelytics is a powerful communication tool. During sales calls, users can visually explain strategies and data to potential clients, engaging them and building trust. Moreover, the platform's real-time analytics enable businesses to track the effectiveness of their strategies and make data-driven decisions.To harness the full potential of Funnelytics, it's essential to have a designated operator within your organization. This person should orchestrate customer journeys and understand the tool's analytics to drive growth. Identifying the right individual for this role is critical to leveraging the platform's capabilities.Key Points from the Episode:Importance of visualizing marketing funnelsPractical applications of Funnelytics for understanding and optimizing customer experiencesSignificance of using visual tools for communicationRole of empathy in customer interactionsNeed for measuring and analyzing data to improve business strategiesPractical applications of Funnelytics for sales calls and communication within organizationsOrchestrating a journey to convert a stranger into a customerConsideration of personal touchpoints, fears, skepticism, and problems of potential customersValue of visual communication in engaging and building trust with clientsAbout Mikael Dia:Mikael Dia is a digital marketing maestro and entrepreneur, renowned for founding Funnelytics—a pivotal tool for marketers to enhance online traffic and profitability. His expertise has propelled multiple ventures into seven-figure successes, demonstrating a keen ability to decode complex marketing data for accelerated business growth. Mikael's journey includes catapulting his nutrition company, IIFYM, from modest monthly earnings to impressive daily revenues. He swiftly elevates his marketing agency, White Coat Digital, past the million-dollar revenue mark within 18 months. With Funnelytics, he has attracted over 50,000 users and generated $1.4 million in just 10 months. Based in Toronto, Canada, Mikael balances his professional achievements with family life, sharing his home with his wife and young daughter.About Funnelyltics:Funnelytics is a groundbreaking marketing analytics tool designed to map and monitor sales and marketing endeavors visually. It introduces a collaborative canvas feature, centralizing essential data for teams to efficiently identify and address bottlenecks, optimizing traffic flow and campaign effectiveness. This innovation meets a significant demand within the marketing sector for an analytics platform that combines intuitiveness with powerful functionality. The enthusiasm and positive feedback from the industry underscore...

Welcome to another exciting episode of the Entrepreneurial You podcast, where we have the pleasure of hosting Mikael Dia, a digital marketing expert and the founder of Funnelytics. In this episode, Mikael shares his insights on scaling businesses and simplifying marketing strategies.  Entrepreneurial Journey and Digital Marketing Mikael's journey into digital marketing began with his passion for efficient growth. He successfully transformed IIFYM and White Coat Digital, achieving remarkable revenue milestones. Based in Toronto with his family, Mikael's innovative focus catapulted Funnelytics to success, garnering 50,000 users and $1.4 million in revenue within ten months. Funnelytics and the Idea Funnelytics is an innovative tool that simplifies marketing by aiding marketers in understanding customer journeys, proving ROI, and optimizing funnels. Mikael recognized the need for a visual tool to help marketers navigate the complex world of digital marketing. Scaling Businesses to Seven Figures Some key strategies that contributed to Mikael's success in scaling businesses to seven figures include:  Focusing on efficiency and growth. Building a solid team and delegating tasks. Continuously learning and adapting to the evolving landscape. Future Trends in Digital Marketing In the dynamic world of digital marketing, Mikael sees the following trends shaping the future: Increased focus on data-driven decision-making. The rise of artificial intelligence and machine learning. Greater emphasis on personalization and customer experience. Contact Mikael DiaMikael Dia | LinkedIn;Funnelytics.io Final Thoughts Mikael emphasizes the importance of embracing scalability and simplifying marketing strategies to achieve success. He encourages entrepreneurs to trust their ability to innovate, scale, and market their businesses efficiently, creating a path to sustained success. Thank you to Mikael Dia for sharing his invaluable insights on the customer journey and strategies for scaling to 7 figures. Stay tuned for more inspiring stories on The Entrepreneurial You podcast. Until next time, this is Heneka Watkis-Porter signing off. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-entrepreneurial-you/message

Funnels aren't just for sales teams. They are a way to understand how people become donors so you can get more of them! Funnels can help you create better donor and customer experiences while automating many of the actions. Learn how to set up a funnel, how to test and what to know before you get started.  What you'll learn: → funnels can include offline and online activities. → how to get started with creating one. → mistakes people make with their funnels. → why the data should be around the people, not just the numbers. Want to skip ahead? Here are key takeaways: [7:17] At their core, funnels help you organize your content so that it hits the ideal customer with the right information at the right time to simplify their buying decision. It's more about crafting a great journey that allows you to build trust and guide them. This is opposed to you throwing everything you have out there and assuming people will know how they can best engage and support your organization. [13:00] Three core things every funnel needs: a way for people to convert, ability to capture their contact information, and a plan to nurture them. Thinking about all of these elements at the beginning ensures you have a way to turn first-time donors and customers into repeat customers and donors. [20:47] Understand who you're talking to. Get to know their pain points and what they care about. That way you know that your messaging and efforts are going to be worthwhile. It also ensures you craft your funnels around people, and not just the value of the transaction (or lack thereof). Resources Google Analytics Microsoft Clarity Mikael Dia Founder, Funnelytics Mikael Dia, a seasoned digital marketing expert and founder of Funnelytics, has navigated the entrepreneurial landscape with a passion for scaling businesses to seven figures. Through his innovative software, Funnelytics.io, Mikael simplifies marketing funnel analysis, empowering entrepreneurs to optimize customer journeys effectively. With a commitment to data-driven decision-making, Mikael brings practical insights to the podcast, offering a fresh perspective on marketing, conversions, and the ever-evolving digital landscape. Learn more: https://funnelytics.io/  Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Welcome to this week's enlightening episode of Direct Response Secrets, hosted by the seasoned marketing strategist, Zachary J. Radford. In today's episode, we're honored to feature Mikael Dia, the visionary CEO of Funnelytics, diving into the transformative world of customer journey optimization.

Navigating the world of marketing, especially the digital space, can be a challenge for business owners looking to boost profits and turn potential customers into loyal customers.     But here's the deal – when done right, it's like unlocking a superpower for your business that can help you build, grow, and scale your business.    Digital marketing is essential for every founder who wants to understand their customer preferences, needs, and pain points. Its power lies in data analytics, which allows you to understand your customer journey, create targeted approaches, and strategize your product to consistently and optimally deliver your promise.    In this episode, we're joined by Mikael Dia, a Growth Advisor passionate about helping businesses convert strangers into loyal customers. As Founder & CEO of Funnelytics, Mikael brings insights into digital marketing and analyzing marketing funnels to help you pinpoint what's working and optimize for greater success.    Tune in and discover how digital marketing can be a game-changer for your business!    Key Highlights from The Show  [02:24] Introduction to the show with Mikael Dia   [02:44] The bottlenecks Michael has helped his clients overcome  [03:54] Why digital marketing seems so complicated  [06:00] Marketing vs. making money online   [06:57] How to tie customer journey with the analytics and data   [10:02] Removing bottlenecks in your product and end-user experience   [11:54] The people who need to understand the customers in the business  [14:58] Removing bottlenecks by creating an operating system  [18:11] Tips on how to prevent customers from shunning away  [22:05] What Mikael is doing to overcome his bottleneck as a founder   [23:56] The formula of business and why it's different in every business  [27:56] Why letting go is not just about hiring and delegation   [33:14] Mikael's one practical recommendation to founders on retention  [36:38] How to reach out and connect with Mikael  [37:01] Wrap-up and end of the show       Notable Quotes  ·        Digital marketing is the art and science of converting strangers into customers, and there are fundamentals you must learn across various phases.   ·        Growing and building a business is not a tactic; there are other components to making that happen.  ·        As the founder, not everyone will be as potent as you, and letting go is not just about hiring; you can't hire more people when the revenue doesn't add up.  ·        The retention side of things is where your business scales and grows; you have to deliver to retain.  ·        Closing and attracting are by-products of having a solid product that consistently delivers what it promises.   Connect With Mikael Dia  LinkedIn: https://www.linkedin.com/in/mikaeldia/?originalSubdomain=ca    Download the eBook 8 Tactics To Thrive as An Entrepreneur https://www.laurentnotin.com/get-my-ebook         ----- How much of the bottleneck in your business are you? Don't underestimate the bottleneck's impact. Take the Bottleneck Index and find out your bottleneck score now! 

Today's bonus episode follows the 2 part episode with Mikael Dia, Founder and CEO of Funnelytics - a software that allows you to visually map and analyze how people flow through your marketing funnels. Eric speaks on how to prioritise the right things when building your product. Although user experience, support and marketing will grow your business, you won't see profitable outcomes unless your product solves a real problem.Quality of life improvements are important, but they aren't the end all and be all of product development.It's incredibly difficult to build the right product if you don't truly understand your customer and shape your product around their needs. The solution needs to develop organically based on the priorities of your client, instead of your guesses.Tune into the full episode to learn more on how to build the right product!Don't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit FullCycleProduct.com

Today's episode continues the conversation with Mikael Dia, Founder and CEO of Funnelytics - a software that allows you to visually map and analyze how people flow through your marketing funnels. An extremely difficult puzzle that any SaaS company has to solve is finding product-market fit. To better understand their market and generate brand awareness, Funnelytics released their mapping tool for free, which turned out to be a double edged sword. The good part is that they grew like wildfire through word of mouth and user generated content, driving 8000 monthly signups across a variety of industries and company sizes. The bad part is that with such a large scope of client profiles, figuring out the optimal route for your product development and truly understanding your ideal client profile (ICP) becomes a huge challenge - but by narrowing down the persona based on usage and adaptation metrics, Funnelytics were able to figure out exactly who they serve and what their main use case is.A less known exercise that is necessary to ensure that product-market fit is achieved is to find your anti-ICP. Some clients might look great on paper, but will ultimately drain your resources by being a quasi-fit. For Funnelytics, their tool is not a great fit for agencies that aren't measured by their performance such as social media/branding agencies. The reason why it's their anti-ICP is because fundamentally these agencies aren't data-driven, even if they want to be. That leads to a huge workload for Funnelytics to educate and guide these agencies on how to be data-driven, which makes no business sense for them.As a serial entrepreneur, Mikael has had the chance to develop strong leadership principles and the best way to describe them is - efficient. The way Funnelytics operates is with clearly defined roles, responsibilities, timelines and check-in points, and their hiring strategy is to look for those who are best suited for their roles from day 1 and to let them strive. Check out the full episode to learn more on how to achieve product-market fit and do PLG the right way!HIGHLIGHTS:00:00 The 3 Biggest Challenges With Funnelytics03:32 Finding Product-Market Fit Through Product-Led Growth13:52 The Anti-Ideal Client Profile17:34 How To Succeed at Product-Led Growth27:30 Mikael's Leadership Principles Connect with Mikael - https://www.linkedin.com/in/mikaeldia/Check out Funnelytics- https://funnelytics.ioDon't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit FullCycleProduct.com

In this episode, Eric is joined by Mikael Dia, Founder and CEO of Funnelytics - a software that allows you to visually map and analyze how people flow through your marketing funnels. Mikael's background is in Civil Engineering, where he would spend 8 hours a day making autocad drawings - which he absolutely hated. The decision to become an entrepreneur came from a family accident that showed him how finite and precious life is, so he made the decision to start pursuing his true goals and get out of a routine that wasn't working for him. Mikael's entrepreneurial journey started over a decade ago with his first real venture being a Mandarin language school in London - even though he doesn't speak Mandarin himself. His biggest lesson from building that initial business was that marketing fundamentals don't change - you need to understand your buyer and why they're buying, the rest will fall in place.The inception of Funnelytics came from Mikael's own pain running his marketing agency. When working with clients, he would use a whiteboard to draw diagrams of the customer's journey and build spreadsheets to demonstrate results and ROI. Strategy is presented through pictures and drawings. Results are presented through numbers and spreadsheets. The A-HA moment for Mikael was realizing that there is a true market need to align these strategic and data points for clients to draw a holistic picture. There's a real Catch 22 for small businesses when investing in marketing. There's not a ton of financial wiggle room for new projects, so demonstrable ROI is a must. Evaluation requires marketing analytics, which you can typically hire for when you already have a multi person marketing team. Scaling to that point requires successful marketing, so often it seems like an impossible task to get this right. Funnelytics understands this, so their offering is tailor-made for the small and medium businesses that need to fill a gap that they can't afford to hire for.Check out the full episode to learn more about an entrepreneur's journey from learning about how to build an online business all the way to running a successful SaaS company!HIGHLIGHTS:00:13 How Mikael Became an Entrepreneur06:36 Biggest Lesson Learned From Mikael's First Business08:13 Why Mikael Founded Funnelytics 14:37 Who Needs Marketing Analytics Most?18:43 Funnelytics Growth Pains Connect with Mikael - https://www.linkedin.com/in/mikaeldia/Check out Funnelytics- https://funnelytics.ioDon't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit FullCycleProduct.com

Business efficiency paves the way for sustainable growth and long-term success, so it's important to prioritize it within the organization. This week, we have a special episode where A.J. reflects on the importance of simplicity in business and walks us through five tried-and-tested ways to improve business efficiency. Key Insights: Remove inefficiencies from your processes. Increasing business efficiency starts by revisiting and reviewing your processes. Closely examine your current workflows for complexity and inefficiencies. When you identify unnecessary steps that no longer serve your purpose, eliminate them to leave more space for strategic thinking and innovation. (01:37) Embrace automation. Automation can reduce repetitive tasks and minimize errors, leading to improved team productivity and overall business efficiency. Once you successfully implement automation into your processes, you can then repurpose your team's time and effort towards activities that require creativity and strategic thinking, as well as spark innovation. (02:00) Standardize your business procedures. Instead of burdening yourself and your team with constant decision-making, aim to standardize your business procedures. Provide clearly defined processes and precise guidelines. This will reduce missteps, drive more efficiency, and ensure consistency in your business. (02:30) Choose the right AI tools to improve business efficiency. AI is a powerful business ally, particularly when you use it effectively. The best AI tool is the one that perfectly aligns with your organization's needs, so take the time to find the right solution for your team, as this is an investment that will certainly bring incredible value to your company. (02:55) Commit to ongoing improvement. As an entrepreneur, you can get so invested in daily operations that you overlook your potential to improve. But the key is to stay open to new ideas, groundbreaking technologies, and constant improvement. This is how you grow as an entrepreneur and, ultimately, how your business grows and evolves with you. (03:58) A.J.'s best advice for entrepreneurs:“Take the time to identify and eliminate unnecessary complexities. You can then create a more efficient, productive, and enjoyable environment for you and your team.” (05:29)Connect with A.J.: LinkedIn Twitter Resources Mentioned: Simplifying Business Operations for Sustainable Growth with Mikael Dia, Funnelytics Mikael Dia's LinkedIn Funnelytics Follow Beyond 8 Figures: Linkedin Twitter Website

Ever try to set up a funnel for your business? You watch some YouTube videos, copy the formula, put it in motion and then wait for the leads to flow in and the money to hit your bank. Simple, right? Not so much...unfortunately there's a lot of mystique and misinformation when it comes to using funnels to get leads for your business. If it's not done right, you can actually end up losing (a lot) of money. Here to help you demystify the puzzle is Mikael Dia, founder of Funnelytics and an expert in funnels and lead magnets. John & Mikael discuss the importance of understanding the science and art behind funnels and the misconception that they are a set-it-and-forget-it solution. Mikael shares his journey of scaling his own businesses, starting with a Mandarin school and later transitioning to a consulting agency. He emphasizes the need for iteration and the challenges of choosing a niche. They also discuss the transition from being self-employed to becoming a business owner and the importance of documenting processes to scale up. In this conversation, Mikael Dia shares insights on business growth and the importance of following the right order in building a successful business. He emphasizes the four phases of business growth: attract, close, deliver, and retain. Mikael also highlights the key factors for business growth, including offers, funnels, and operational scale. He advises against skipping steps and trying to do things out of order, as it can lead to wasted time and money. Mikael concludes by inviting the audience to connect with him on LinkedIn and learn more about funnels and funnel marketing on funnelitics.io.Follow & interact with Mikael on LinkedIn & check out his website:https://www.linkedin.com/in/mikaeldia/https://mikaeldia.com/TakeawaysFunnels and lead magnets require a scientific and artistic approach, and they should be continuously iterated and optimized.Choosing a niche is crucial for business success, and it is important to focus on solving a specific problem rather than trying to cater to everyone.Transitioning from being self-employed to becoming a business owner requires documenting processes and replicating them with trained employees.It is important to overcome the fear of dead ends and understand that progress can always be made by iterating and finding new solutions.Podcasting can provide value beyond monetary gain, such as building relationships, making connections, and establishing credibility. The four phases of business growth are attract, close, deliver, and retain.Offers are crucial for differentiating yourself and making money.Funnels help scale your business to seven figures.Operational scale is important for delivering your offer consistently.Don't skip steps and try to do things out of order in building your business.Chapters00:00Introduction to Funnels and Lead Magnets02:02Starting a Mandarin School and Testing Funnels03:36Scaling a Consulting Business06:01The Importance of Iteration in Funnels07:28Overcoming the Fear of Dead Ends08:39Choosing a Niche and Demystifying Expertise11:09Transitioning from Self-Employed to Business Owner17:57The Value of Podcasting Beyond Monetary Gain19:41The Paralysis of Choosing a Niche20:31Selecting a Niche and Overcoming Expertise Objections27:21Transitioning from Self-Employed to Busin

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mikael is the Founder & CEO of Funnelytics - https://funnelytics.io Funnelytics is a visual marketing analytics platform for eCommerce merchants Funnelytics helps performance-driven marketers map and analyze customer journeys all on one visual canvas Funnelytics let's marketers ditch the complexities of Google Analytics and use their analytics-powered whiteboard to get actionable answers, faster In this episode, Jason & Mikael discuss why and how Funnelytics was born and how the power of 'show vs tell' can help digital marketers accelerate their decision making with greater confidence

As your business grows, chaos and confusion often sneak in, threatening to disrupt your business operations. The solution? Simplify your business. Mikael Dia from Funnelytics sits down with A.J. to discuss the importance of simplicity in business, how to position your business effectively for a successful scale-up, and how simplified processes can help you achieve sustainable growth for your business.About Mikael Dia:Mikael Dia is the Founder of Funnelytics, a software company dedicated to helping marketers and agencies visually map and analyze their customer journeys. He is an experienced and savvy growth advisor who helps companies turn strangers into customers.Aside from being a digital marketing expert passionate about simplifying marketing, Mikael is also a dedicated serial entrepreneur. He has successfully launched and scaled multiple online businesses to 7-figure and beyond. He is passionate about public speaking and sharing knowledge to make a positive impact.Key Insights: Shift your focus to positive aspects. Entrepreneurs are often prone to dwell on their losses and lose sleep over bad reviews. But this attitude can inflict greater harm to your business than the actual failures. A simple mindset shift can help. Start perceiving these mistakes as opportunities for growth and use them as lessons to build new sustainable strategies. (07:03) Working with a mentor is empowering. Building a business can be lonely, so it's always good to have support and guidance along the way. Working with a trusted mentor can help you put things into perspective when you're deep into day-to-day business operations. It can help you to take a step back and see the bigger picture, ultimately opening your mind to fresh ideas and opportunities. (18:17) Journaling is a good way to relieve stress. Trying to avoid stress as an entrepreneur is a losing game. Instead, find ways to relieve stress and transform it into your strength. Mikael suggests journaling as a simple yet powerful tool to channel stress into productivity and self-improvement. Try it out to take those dark thoughts out on paper and decompress since it's highly important for your health. (21:00) Strike the right balance in business. According to Mikael, there are four pillars of modern entrepreneurship: profit, impact, freedom, and fulfillment. Many people focus on the financial aspect of business, but each of these pillars is significant for your journey. Striking the right balance between these four pillars will help you navigate the ups and downs of entrepreneurship and keep a clear vision and a resilient mindset. (24:46)  Simplify to amplify. As an entrepreneur, you'll inevitably get caught up in the chase for growth and scale. But that inevitably leads to complexity, chaos, and confusion in your business, which directly hinders growth. The key is to continuously simplify your business operations. This will allow you to focus on your core goals while your business runs like a well-oiled machine. (41:58) Mikael's best advice for entrepreneurs:“Entrepreneurs are always trying to solve problems. We're always trying to iterate and make things better. [...] So for me, I think the one thing that I find is key is just that constant mindset of, can I keep this as simple as possible?”Connect with Mikael:  LinkedIn Facebook YouTube Resources Mentioned:FunnelyticsFollow Beyond 8 Figures: Linkedin Twitter Website

Struggling to convert website traffic into sales? Can't figure out your marketing funnel? Mikael Dia increased conversion rates with his software Funnelytics. Learn how he validated demand with a free planning tool and targeted Facebook group. This low-cost strategy gained 6,000 users and $200,000 in sales within two months. Hear why to focus on nailing product-market fit before rapid growth. Get insider tips on avoiding marketing mistakes through testing. Need to stand out online? Mikael explains how delivering consistent value to your ideal audience is key. Finally, hear his inspiring perseverance mindset as a bootstrapped entrepreneur. This episode provides practical marketing strategies and an optimization mindset to turn more visitors into customers.BuzzcastKeep up to date on the latest podcasting tech & news with the folks at Buzzsprout!Listen on: Apple Podcasts This is the unnoticed entrepreneur podcast with me, Jim James. 25 minute interviews every Tuesday and Thursday. This is the show for business owners who started a company, but who desire to build a brand. Zoho One - All-in-one suite for business Run your business with an all-in-one operating system for businesses and increase efficiency The UnNoticed Entrepreneur podcast - Real world marketing strategies from entrepreneurs.Buyers Into Loyal Fans With Incentives Give away free marketing incentives including free hotel nights. Vidyard - Use Video In Your Emails Vidyard is the easiest way to record and send videos that build personal connections.AI Writer - Content writing made easier Generate Accurate, Relevant & Quality Content in 2 MinutesRiverside - Your online recording studio The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

In this captivating episode, we sit down with Mikael Dia, the innovative Founder and CEO of the renowned software company, Funnelytics. Dive deep into the origins of Funnelytics as Mikael takes us on a journey from its humble beginnings to its current stature in the tech world. Discover the trials, triumphs, and invaluable lessons learned along the way, and get an exclusive sneak peek into the bright and promising future he envisions for the company. Whether you're an entrepreneur, a tech enthusiast, or just love a good success story, this episode is packed with insights and inspirations. Don't miss out – tune in now! Valuable Resources: https://funnelytics.io Follow Enrique: https://linktr.ee/EssentialEnrique Follow Alexander: IG: @Sauveolave

Align your marketing strategy with data. Visualise & create actionable insights to better understand your customer's drivers and bottlenecks. Funnelytics is a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually. With our collaborative canvas, your team can get all the information you need in one place and easily spot bottlenecks so your team can move quickly to solve them and maximize your traffic. Connect with Mikael

In this Spotlight Session, we speak with Mikael Dia, founder and CEO of Funnelytics, a visual customer journey mapping and analytics tool. We discuss things like:

Most marketers are familiar with the concept of funnel marketing. And most of them know that it's essential to have a well-constructed sales funnel in order to convert leads into customers but… What many marketers don't know is that there's more to funnel marketing than simply creating a sales funnel and sending traffic through it. In order to get the most out of your funnel, you need to understand your customer's journey and how they interact with your funnel at every point along the way. To help us understand this concept better, we've invited Mikael Dia, CEO and Founder of Funnelytics, to come on the Funky Marketing Show and share his expertise on the subject. Mikael is a funnel marketing expert and he's going to share with us what he has learned from years of experience helping other businesses grow and from growing his own business. We are going to talk about many things in this episode, from funnel marketing and customer journey to how Mikael built a company, product, and a thriving community around it. This is an episode that you don't want to miss! Overview of what we talked about: 0:00 - Intro 1:09 - Background on how did Mikael get into the business 3:27 - If you want to build a thriving community, you gotta keep this things in mind 6:15 - Sharing your experience with other people and helping them succeed is the key 9:01 - How Mikael figured out their target group 14:40 - People really LOVE to use Funnelytics 15:52 - Mikeal describing Funnelytics 17:30 - One of the biggest pain points marketers have 20:10 - “How do you help the business grow?” 22:55 - Best growth strategy is NOT to focus on growth! 26:00 - The biggest advantage of a company is the customer experience 29:14 - Tools for ABM won't help you achieve the outcome that you want 30:30 - How big of a factor in growing the company is the education 36:43 - Is the way people buy and consume things changed since the beginning of COVID? 39:05 - Did Mikael have to change some things related to the way he tracks performance? 41:41 - Message for the Funky Marketing audience 43:21 - Where can you find out more about Mikael and Funnelytics 44:12 - Trying Funnelytics mapping tool or scheduling a demo 47:35 - Outro Find more about Mikael: https://www.linkedin.com/in/mikaeldia/ https://funnelytics.io/ Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let's talk and see how we can make your business GROW! #funnelmarketing #b2bmarketing #customerjourney #salesfunnel --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Today’s show is a special one, as it’s the first podcast we recorded in our new Flowchart Studios location, chatting with Mikael Dia from Funnelytics. On today’s show, we discussed his momentum engine which is his four-step process that is customer-centric to attract, close, deliver and retain. Also, his 1-3-10 process is very cool, and if you are struggling for sales, he makes some great points. He’s got this concept about not bothering to run ads because if you are trying to get your first 100 leads on your list, use your social media account and your friends, tap your existing network, then ask them to tap their own network. If you are just getting started, just figure out how to get that first one, then duplicate the same system for the first three, then the first ten. We talk also about how to scale, bring more revenue into the process and dive into whether that’s the right market for you, instead of being caught up in the latest ways to drive traffic. With Funnelytics you can really drill down to see what the high impact stuff is, so you can scale those things and you are not guessing in your marketing anymore. After you have enjoyed this show, and to get even more insight into testing your marketing tactics, check out our episodes with Shaqir Hussyin and Anfernee Chansamooth. “I thought wouldn’t it be cool if I could just draw my funnel on a canvas and overlay all my data just like I would on a whiteboard, and that’s how Funnelytics came to be.” - Mikael Dia   Some Topics We Discussed Include: How Funnelyitics came to be and the process of creating a new piece of software Testing and trying new online methods until you get that very first sale  You want to have this one, very important thing when building a software company How to validate your product idea while giving value and getting feedback ahead of time Mistakes made along the way when building this tool The two things you need in order to grow your business and how the momentum engine fits in How the 1-3-10 scaling method will help you understand what adjustments need to be made to scale Using data from the software to run simulations and forecast future conversions and revenue   Resources From Mikael Dia: Funnelytics   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Creating The Optimum Selling System - Shaqir Hussyin How To Create The Perfect Case Study To Make More Sales - Anfernee Chansamooth

Ep. 76 - What would it mean to your business if you could easily fix the holes in your marketing and optimize what's working? In this episode, Chris is joined by Mikael Dia to discuss a funnel mapping tool that aides you in improving the quality of your marketing services. Mikael is a digital marketing expert and founder of Funnelytics. Have a listen to learn how you can benefit from this simple visual tool that helps users understand the numbers in their marketing at a glance.

What would it mean to your business if you could easily fix the holes in your marketing and optimize what’s working? In this episode, Chris is joined by Mikael Dia to discuss a funnel mapping tool that aides you in improving the quality of your marketing services. Mikael is a digital marketing expert and founder…

Alexey Glazunov joins us to talk about how Funnelytics leveraged MongoDB to displace Postgres and prepared to scale their startup for the next phase of their journey.  Funnelytics is a simple and aesthetically pleasing funnel mapping software that you can use to design, track and analyze your marketing funnels. ... Mikael Dia created Funnelytics after being frustrated that there wasn't a better tool out there for mapping funnels and tracking analytics all in one place. More information: MongoDB Atlas: https://www.mongodb.com/atlas MongoDB Community: https://community.mongodb.com Register for MongoDB.live 2021 today! Registration is open for MongoDB.live, MongoDB's biggest annual user event.  Join us on July 13th and 14th for this free, virtual streaming event that will feature a solid lineup of cutting-edge keynotes, dozens of breakout sessions, live Ask Me Anything panels, “brain break” activities, and so much more!    Head to mongodb.com/live to register and to get updates on what is in store for July!  

"Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working.

Mikael Dia, founder of Funnelytics has over 40,000 marketers using his platform to track campaign performance and map out their funnels. Getting their first Series A funding round, their now on track to do $3M in the next 12-months.

What are the biggest mistakes when starting an online business in 2020? Funnelytics founder Mikael Dia has started and scaled 3 different businesses past the million-dollar mark, last of which hit $1.8M in it's first year! For the past 2 years, I've done Funnel Hacks almost weekly in the Funnelytics Facebook Group, and he's been my super-secret coach as I gave massive value to his community. How do you do build your online business fast and right the first time? Mikael Dia shares all - watch and listen up!

Found and CEO of Funnelytics.io a online SAAS platform for digital marketers that are serious about their customers behavior in their own sales fun. He launched and scaled several 7-figure online businesses and was always frustrated that he couldn't tell what was really making money VS losing money in my marketing. Charts, graphs, and spreadsheets are a nightmare to look at and never tell you the full customer journey. So he decided to solve this problem by creating Funnelytics.io.

Have you started a Software as a Service (SaaS) business and need to raise early-stage capital, but don’t know the best strategies to do so? Today’s episode features a panel discussion with SaaS influencers sharing their advice on how to pitch a SaaS company to investors. Panelists include Jonah Midanik, founder of Limelight Platforms and managing director of the Acceleprise Accelerator Program; and Mikael Dia, founder and CEO of Funnelytuics.io. The panel discussion is hosted and moderated by Jono Landon, founder and CEO of Hubbli. Topics Include: Funnelytics.io: Funnel analytics company that helps marketers turn traffic into profit Limelight Platforms: Offline marketing platform evaluates events, sponsors, and shows Acceleprise: SaaS-only accelerator program provides capital to companies with products in market to avoid problems How to select investors? Build momentum, gain traction, and find investors that fit What is haute to fundraise? Venture-backed startups don’t always correlate to success Pitch Deck vs. Narrative: Share a story that resonates with investors to get buy-in Mistakes Made: Thrown out of investor offices and not doing stage-appropriate pitching Pre-Seed Pitching: Is the market big? Are you good? Do you know how to get there? United States vs. Canada: Risk tolerance is different and product of your environment Work/Life Balance: Time, energy, attention, love, and patience is fixed resource Pre-Revenue Advice: Talk and listen to customers without trying to position your product’s solution to a problem Proof of Concept: Positioning generates revenue and system attracts same buyers Wow Moments: Combination of expertise, traction, and no attribution of offline marketing Leading Indicators: List, learn, practice, and improve to be successful with investors Early-Stage Price Model: Tweak, test, and play with pricing regularly Links and Resources: Hubbli Jono Landon on LinkedIn Toronto Software as a Service (SaaS) Meetup Group Jonah Midanik on LinkedIn Limelight Platforms

We have all heard that "mindset is the key to success" but sometimes it is hard to know what that means or looks like."Can I just have some examples of what that looks like?"In today's episode, I sit down with Mikael Dia, an entrepreneur who built a software company that now has over 100,000 users and growing fast.Russell Brunson even liked it so much, HE promoted it to his entire audience!Mikael and I go into detail on how mindset shapes who we becoming, why "choosing" is so important, all while telling the story of how Mikael built his business.This was an interview that game me several AHAH moments, and one I highly recommend if you are looking to learn more about mindset.Tune In Now!FOLLOW MIKAEL:https://www.facebook.com/mikael.diahttps://www.facebook.com/funnelytics/FOLLOW JOSH:www.facebook.com/thinkdifferenttheorywww.instagram.com/joshfortiFREE MINDSHIFT PLAYBOOK:www.thinkdifferenttheory.com/playbookSubscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere else you listen to your podcasts.You can find this episode plus all the previous episodes here.If you haven't already, please rate and review the podcast on Apple Podcasts!

Have you ever been in a place where you feel like you’re running your business in the dark– trying to generate more sales but can’t figure out where your sales are coming from?   If you are in a dilemma to figure out how to generate leads online or feel like you’re in limbo, frustrated that you don’t know how to track all of your online activity, then you’ll enjoy this conversation with Funnelytics’ founder Mikael Dia. Mikael is a digital marketing expert, and he will show you how to convert traffic into profit using data, and what he would do to build a seven-figure business– based on data.  Don’t miss it!

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into profit. A serial entrepreneur who scaled several businesses to seven figures and beyond, he is passionate about helping entrepreneurs understand their numbers so that they can get better results from their marketing efforts.

I am speaking to sales funnel and conversion optimization expert and Founder of Funnelytics Mikael Dia. He’ll share with us how to maximize our ROI using sales funnels. Here are some questions I asked Mikael. How do you know your business is ready to use the strategy of automated sales funnels? How do automated funnels help grow a business? What types of funnels do entrepreneurs typically use the most? How does funnelytics help master our funnels? Why do users love it so much? Mikael Dia is the founder of Funnelytics, Chief Architect at White Coat Digital Inc. and partner of IIFYM. His specialties include Sales Funnels Design, Conversion Optimization, Copywriting, and Customer Value Optimization. It took him over 9 years of experimenting with many businesses to get this simple process perfected. He has built and sold a Mandarin Language School, started a software business that has raised over $1,000,000 in funding, launched a Digital Marketing agency that makes over $100,000 per month, and helped scale businesses to multiple millions. https://funnelytics.io/ http://thediaproject.com/

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit.    Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool to understand numbers at a glance in order to easily fix the holes and optimize what’s working.   He used this very method to scale one of his businesses from $2,500 / month to $5,000 dollars per day in revenue, and he has helped countless clients grow at a similarly quick rate as well. Mikael has also grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months.    Today, he will tell us how he did it and what he learned from the whole experience.   Take Things One Step at a Time   Sometimes people have a lot of great ideas, but they fail to take off because they’re too afraid to take the first step. Mikael says don’t be.    He actually admits that when he started his first business, everything was an experiment. He didn’t really know what he was doing. Sometimes he would get results, sometimes he would not; however, focusing on every little win he would get kept him going and things became easier to figure out over time.   Don’t Force Yourself to Be Like Other People   We all have our way of learning and doing things, so don’t force yourself to be like other people to emulate their success.    Mikael said that when he was starting out, he turned to using different informational materials to figure out the things that he needed to do, but they didn’t always work for him, so he had to do some things differently -- and that’s when things started falling into place.   Understand the Fundamentals   We all want to make money -- that’s why aspiring entrepreneurs venture into the business industry -- but Mikael said that if you really want your business to take off, you need to shift your focus from constantly chasing after the money to understanding the fundamentals of building a business.    Find out what your target customers really want, what they need, how you can help, and how you can get them to seek you out.  Equip and Empower   No man is an island, and to be able to scale your business, you’re going to need all the help that you can get. That’s where some people fail, Mikael explained.    They focus on their personal expertise too much that they sometimes fail to recognize what valuable contributions other people can bring to the table; however, he said you can easily fix this by equipping and empowering.    Tell people where you need to be, then let them decide how they’re going to reach it.   Don’t Take Processes for Granted   Working on processes can be boring, especially if you have no natural inclination for it, but if you really want your business to succeed, Mikael says that you don’t really have much of a choice.    Knowing your product and the message that you want to send out is a good start, but if you want to scale your business, you need to figure out how to get from Point A to Point B, then from Point B to Point C.    If this is something that is outside of your expertise, then you need to find someone who can put the pieces of the puzzle together for you.   Takeaway    Mikael said that if there’s anything that he learned from his experiences, it is to learn how to roll with the punches. It’s good to be prepared and have a clear goal of where you want to be, but things don’t always go according to plan so you need to learn not only how to innovate, but also to delegate. Once you learned how to do that, it will be easier to figure things out as you go.    Recommendations   For more tips on how to build and scale businesses, Mikael recommends Michael Masterson’s Ready, Fire, Aim: Zero to $100 Million in No Time Flat. He also invites you to visit his website www.funnelytics.io and try out their free mapping tool to see how they can help you increase your website’s conversion rates. 

Mikael and his team created funnelytics to solve the problem of: mapping the funnel on the whiteboard translating the whiteboard funnel into software tools read and understand Google Analytics to determine what is actually happening with the funnel The idea was to migrate the mapping from the whiteboard to a digital canvas and see the numbers directly on the canvas. This visual allows marketers to see the path that people are taking, conversions from one step to the next, where people are dropping off. And this became funnelytics! When does a business need a marketing funnel? Once your business has the following: proof of concept actual purchasers nailing your messaging done with conversations and one-to-one interaction Then once you know this is the offer this is what we sell this is who it serves this is how it helps them this is the problem that it solves That's when you should think about having a marketing funnel   Key Takeaways A funnel is a linear process and has the ability to be quantitatively analyzed. It is the process by which you take random strangers on the internet and getting them to take the action (purchase) that you present to them. Your funnel is not complete when someone fills out the form on your website or sets up a phone call with you. That is not true, the end goal is them turning into a customer or client. Keep going! A funnel doesn't have to be online, but it does start with marketing something Looking at analytics can be intimidating. It is hard to translate the numbers and graphs into understanding what is going on with your website. Speaker Quote “A funnel removes option for the user. Website pages in the funnel rarely have navigation bars that take the user away from the objective.” Connect with Jaime Instagram: @techofbusiness Twitter: @techofbusiness LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Mikael Dia Website: io Facebook: https://www.facebook.com/mikael.dia LinkedIn: https://www.linkedin.com/in/mikaeldia/

Mikael and his team created funnelytics to solve the problem of: mapping the funnel on the whiteboard translating the whiteboard funnel into software tools read and understand Google Analytics to determine what is actually happening with the funnel The idea was to migrate the mapping from the whiteboard to a digital canvas and see the numbers directly on the canvas. This visual allows marketers to see the path that people are taking, conversions from one step to the next, where people are dropping off. And this became funnelytics! When does a business need a marketing funnel? Once your business has the following: proof of concept actual purchasers nailing your messaging done with conversations and one-to-one interaction Then once you know this is the offer this is what we sell this is who it serves this is how it helps them this is the problem that it solves That's when you should think about having a marketing funnel   Key Takeaways A funnel is a linear process and has the ability to be quantitatively analyzed. It is the process by which you take random strangers on the internet and getting them to take the action (purchase) that you present to them. Your funnel is not complete when someone fills out the form on your website or sets up a phone call with you. That is not true, the end goal is them turning into a customer or client. Keep going! A funnel doesn’t have to be online, but it does start with marketing something Looking at analytics can be intimidating. It is hard to translate the numbers and graphs into understanding what is going on with your website. Speaker Quote “A funnel removes option for the user. Website pages in the funnel rarely have navigation bars that take the user away from the objective.” Connect with Jaime Instagram: @techofbusiness Twitter: @techofbusiness LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Mikael Dia Website: io Facebook: https://www.facebook.com/mikael.dia LinkedIn: https://www.linkedin.com/in/mikaeldia/

Episode Topic:  Are you constantly trying new ways to increase your online presence and get your message out there? Having trouble generating leads for your start-up or long-running online business? The trends are changing fast so we know how important it is to have proper systems in place that can help your audience grow and generate leads and loyal costumers. Scaling Your Business with an Optimized Funnel System If this resonates with you Episode #204 with Mikael Dia- Scaling Your Business with an Optimized Funnel System, is perfect for you to enjoy. Mikael is going to break down how to efficiently begin your funnel system and how to build a waitlist before you launch your product! About Our Guest: Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working. Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue and has helped countless clients grow at a similar quick rate as well. Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months. Originally from Montreal, Mikael lives with his wife and 18-month old daughter in Toronto, Canada. STAY CONNECTED TO OUR GUEST:  www.funnelytics.io Thediaproject.com Thank you again for joining us today please check out our webpage at www.riseupforyou.com for more podcast episodes, webinars, articles, free resources, and events to help you get to the next level in your life! You can also follow us on Twitter, Facebook, Instagram, Google+, and Youtube @riseupforyou If you know anybody that would benefit from this episode please share it with them and help spread the knowledge and motivation. Please support Rise Up For You by writing a review on iTunes. Your feedback will really help the success of our show and push us to continuously be better!  So don’t forget to show your support! SUBSCRIBE TODAY to Rise Up For You Women’s Podcast

The term funnel is thrown around quite a lot in the online space and it is the process by which businesses gain trust and earn clients. The top of the funnel is a geared towards a large pool of potential clients and each step of the funnel moves some potential clients into your paid client sphere or allows them to drop off. Let's consider each step in a funnel as a conversion. The first step of the funnel, before anyone ever enters is awareness – this could be in the form of referrals, interviews, content marketing, articles, social media or paid advertising to name a few. Once someone is aware of your business they may enter the top of the funnel by signing up for your email list in exchange for a checklist or a worksheet or a challenge or a webinar link or a virtual summit ticket or anything else that has value and is easy to distribute The top of your funnel could even be subscribing to your podcast or joining your Facebook group, LinkedIn group, conversing with your Facebook page via messenger or Slack channel. These methods will be discussed in a future episode. Later in today's episode we'll discuss the top of funnel tech that is based around email address exchange. Near the top of your funnel are also small products or one time services, booking a consultation or limited or trial access to a membership site. People who “convert” at the earlier stages are more likely to see all that your business can offer and then invest in more products and services with you. Marketing specialists and strategists focus on helping businesses get more people into the top of the funnel and guide them swiftly towards a product or service. Next week's episode of the Tech of Business podcast is with Mikael Dia who started funnelytics.io which is a software tool to visually map and understand funnels in your business… which is part of the reason we're doing a deep dive into funnels today (I kinda wanted to make sure that next week's episode had relevance for you!) The power of a funnel is to nudge your audience to the next level. I know that this works because I've seen it work on myself. Let's take my friend Amber De La Garza and her podcast Productivity Straight Talk. I was listening to episode 59: Email Inbox Insanity: How to Tame it Then Maintain It – anyway, I was listening to her episode where she shared her 5 simple email decisions and mentioned that on the shownotes there is a download called “5 Simple Email Decisions Desktop Sign” that I could actually print out and put on my desk – so that every time I head into my inbox I will know exactly how to tackle the new items. She hooked me on that one, and I went to her shownotes, downloaded and printed out the sign and posted it on my desk. Amber's freebie is the top of a funnel. From there, I could decide that I need a productivity coach or to purchase something else from her. While I already trusted her insight, the download renewed my trust and puts her top of mind. Every day when I sit down to tackle my inbox, I have a reminder of that trust. At present, I'm sitting in Amber's funnel – excited to see where she takes me next. OK, so now it's time to talk about the technology that goes into the top of the funnel. As I said before, for today, we're going to focus on email address exchange for top of funnel and it consists of three facets: Opt-in or Landing page Email marketing system Delivery The opt-in or landing page is simply the name provided to the page that describes the value exchange. It includes the email collection form which ties it to the email marketing system. This page can be created using a dedicated landing page system like LeadPages, ClickFunnels, Kartra, Instapage or any number of page builders for WordPress. This page looks different than a regular website page to the visitor because it only has one action (to take advantage of the offer) and it doesn't include navigation or other distracting elements. When building your opt-in pages, you'll want to make sure that they work well on all screen sizes. While you may not be ready to jump into Facebook ads or understanding the analytics and conversion of this page, I highly recommend adding the Facebook pixel and Google analytics code to this page. [I told myself that I wasn't going to go all technical, and that might have been a bit technical. So, if you're using a dedicated landing page system, there is likely a location within the dashboard to add these snippets. It's important, but don't let this stop you from creating the top of your funnel. If you would like to get this setup, head over https://techofbusiness.com/work-with-me/ to schedule a one time tech strategy session to get you on the right track.] Once someone completes the form on your opt-in page, their email address is entered into your email marketing system. For the user, you'll want to direct them to the next page of the funnel, which is often a thank you page that lists next steps. Sometimes the freebie will be delivered right on the thank you page, other times it will be delivered via email. In the email marketing system, we'll set it up to send that new user a series of one or more emails that deliver the freebie and provide additional value. This may include a full on automatic sequence, if you've flushed out your funnel already, or it might just be the gift and then adding them to your general distribution email Please note: there are different laws and rules regarding sending promotional, informational and marketing emails. Be sure that you're crossing your T's and dotting your I's in the eyes of the law. And if you need a lawyer, my guest from Episode #2, Jamie Lieberman is fantastic – you can connect with her at https://hashtag-legal.com. I usually recommend delivering the freebie via email, rather than on the thank you page. This is because the more information we have about a user the better – by delivering the freebie via email, we can make sure that they open the email with the download in it and also see that they've clicked on the link to receive the item. Regardless of the size of your freebie, from a one-page PDF to a multi-week summit, email will be the main vehicle for guiding your new lead in your funnel. In the virtual summit space, the funnel is guiding the attendee to purchase the extended summit series. The opt-in page for a virtual summit is often a longer form invitation with multiple opportunities to opt-in for a free ticket to the summit. These are positioned strategically down the page, so that as soon as the website visitor is on board with the summit concept, they don't have to hunt for the sign up form. The thank you page for a virtual summit will provide instructions to check your inbox for important summit information and may include a number of links – ranging from sharing the summit on social media to purchasing the summit series at a deep discount. Because the user has multiple options for what to do at this point, this page is not generally considered part of the funnel. The time between signup for the summit and the summit kick-off date is called the pre-summit series. And this series has one goal: to entice the lead to purchase the summit series. It's important to mix in valuable content with the purchase opportunity or you might turn off your lead before they even get to day 1. This is why Facebook groups and content rich emails are also important elements to the funnel. And good tracking is important too – because we don't want to be selling to someone who has already bought. Let's bring this back to the funnel – to know if a funnel is working, we want to understand the numbers. How many people are landing on our opt-in page. How many people are signing up How many people are opening our email How many people are taking the next step (and the next, and the next, and purchasing something from us.) If you're running ads, then the Facebook Ads manager will be a great place to grab these numbers. Your email marketing system will provide hints. And regardless of the source of your traffic, Google Analytics and Google Tag Manager are great tools to help gain insight into how people are interacting with the funnel. Today is the best day to setup the tech side of tracking systems. This will start collecting data for you, even if you're not looking at it yet. Your future marketing department will thank you! And come back next week when we talk with Mikael of Funnelytics who has a marketing background. The week after I sit down and talk marketing technology with Eli Natoli who is a growth mentor for coaches and entrepreneurs. We're in this together – I'd love to know what tech you're rocking or exploring for your funnels. Come join us in the Tech of Business Community on Facebook at https://techofbusiness.com/community/ If you would like to email me, I can be reached at jaime@techofbusiness.com.  

The term funnel is thrown around quite a lot in the online space and it is the process by which businesses gain trust and earn clients. The top of the funnel is a geared towards a large pool of potential clients and each step of the funnel moves some potential clients into your paid client sphere or allows them to drop off. Let’s consider each step in a funnel as a conversion. The first step of the funnel, before anyone ever enters is awareness – this could be in the form of referrals, interviews, content marketing, articles, social media or paid advertising to name a few. Once someone is aware of your business they may enter the top of the funnel by signing up for your email list in exchange for a checklist or a worksheet or a challenge or a webinar link or a virtual summit ticket or anything else that has value and is easy to distribute The top of your funnel could even be subscribing to your podcast or joining your Facebook group, LinkedIn group, conversing with your Facebook page via messenger or Slack channel. These methods will be discussed in a future episode. Later in today’s episode we’ll discuss the top of funnel tech that is based around email address exchange. Near the top of your funnel are also small products or one time services, booking a consultation or limited or trial access to a membership site. People who “convert” at the earlier stages are more likely to see all that your business can offer and then invest in more products and services with you. Marketing specialists and strategists focus on helping businesses get more people into the top of the funnel and guide them swiftly towards a product or service. Next week’s episode of the Tech of Business podcast is with Mikael Dia who started funnelytics.io which is a software tool to visually map and understand funnels in your business… which is part of the reason we’re doing a deep dive into funnels today (I kinda wanted to make sure that next week’s episode had relevance for you!) The power of a funnel is to nudge your audience to the next level. I know that this works because I’ve seen it work on myself. Let’s take my friend Amber De La Garza and her podcast Productivity Straight Talk. I was listening to episode 59: Email Inbox Insanity: How to Tame it Then Maintain It – anyway, I was listening to her episode where she shared her 5 simple email decisions and mentioned that on the shownotes there is a download called “5 Simple Email Decisions Desktop Sign” that I could actually print out and put on my desk – so that every time I head into my inbox I will know exactly how to tackle the new items. She hooked me on that one, and I went to her shownotes, downloaded and printed out the sign and posted it on my desk. Amber’s freebie is the top of a funnel. From there, I could decide that I need a productivity coach or to purchase something else from her. While I already trusted her insight, the download renewed my trust and puts her top of mind. Every day when I sit down to tackle my inbox, I have a reminder of that trust. At present, I’m sitting in Amber’s funnel – excited to see where she takes me next. OK, so now it’s time to talk about the technology that goes into the top of the funnel. As I said before, for today, we’re going to focus on email address exchange for top of funnel and it consists of three facets: Opt-in or Landing page Email marketing system Delivery The opt-in or landing page is simply the name provided to the page that describes the value exchange. It includes the email collection form which ties it to the email marketing system. This page can be created using a dedicated landing page system like LeadPages, ClickFunnels, Kartra, Instapage or any number of page builders for WordPress. This page looks different than a regular website page to the visitor because it only has one action (to take advantage of the offer) and it doesn’t include navigation or other distracting elements. When building your opt-in pages, you’ll want to make sure that they work well on all screen sizes. While you may not be ready to jump into Facebook ads or understanding the analytics and conversion of this page, I highly recommend adding the Facebook pixel and Google analytics code to this page. [I told myself that I wasn’t going to go all technical, and that might have been a bit technical. So, if you’re using a dedicated landing page system, there is likely a location within the dashboard to add these snippets. It’s important, but don’t let this stop you from creating the top of your funnel. If you would like to get this setup, head over https://techofbusiness.com/work-with-me/ to schedule a one time tech strategy session to get you on the right track.] Once someone completes the form on your opt-in page, their email address is entered into your email marketing system. For the user, you’ll want to direct them to the next page of the funnel, which is often a thank you page that lists next steps. Sometimes the freebie will be delivered right on the thank you page, other times it will be delivered via email. In the email marketing system, we’ll set it up to send that new user a series of one or more emails that deliver the freebie and provide additional value. This may include a full on automatic sequence, if you’ve flushed out your funnel already, or it might just be the gift and then adding them to your general distribution email Please note: there are different laws and rules regarding sending promotional, informational and marketing emails. Be sure that you’re crossing your T’s and dotting your I’s in the eyes of the law. And if you need a lawyer, my guest from Episode #2, Jamie Lieberman is fantastic – you can connect with her at https://hashtag-legal.com. I usually recommend delivering the freebie via email, rather than on the thank you page. This is because the more information we have about a user the better – by delivering the freebie via email, we can make sure that they open the email with the download in it and also see that they’ve clicked on the link to receive the item. Regardless of the size of your freebie, from a one-page PDF to a multi-week summit, email will be the main vehicle for guiding your new lead in your funnel. In the virtual summit space, the funnel is guiding the attendee to purchase the extended summit series. The opt-in page for a virtual summit is often a longer form invitation with multiple opportunities to opt-in for a free ticket to the summit. These are positioned strategically down the page, so that as soon as the website visitor is on board with the summit concept, they don’t have to hunt for the sign up form. The thank you page for a virtual summit will provide instructions to check your inbox for important summit information and may include a number of links – ranging from sharing the summit on social media to purchasing the summit series at a deep discount. Because the user has multiple options for what to do at this point, this page is not generally considered part of the funnel. The time between signup for the summit and the summit kick-off date is called the pre-summit series. And this series has one goal: to entice the lead to purchase the summit series. It’s important to mix in valuable content with the purchase opportunity or you might turn off your lead before they even get to day 1. This is why Facebook groups and content rich emails are also important elements to the funnel. And good tracking is important too – because we don’t want to be selling to someone who has already bought. Let’s bring this back to the funnel – to know if a funnel is working, we want to understand the numbers. How many people are landing on our opt-in page. How many people are signing up How many people are opening our email How many people are taking the next step (and the next, and the next, and purchasing something from us.) If you’re running ads, then the Facebook Ads manager will be a great place to grab these numbers. Your email marketing system will provide hints. And regardless of the source of your traffic, Google Analytics and Google Tag Manager are great tools to help gain insight into how people are interacting with the funnel. Today is the best day to setup the tech side of tracking systems. This will start collecting data for you, even if you’re not looking at it yet. Your future marketing department will thank you! And come back next week when we talk with Mikael of Funnelytics who has a marketing background. The week after I sit down and talk marketing technology with Eli Natoli who is a growth mentor for coaches and entrepreneurs. We’re in this together – I’d love to know what tech you’re rocking or exploring for your funnels. Come join us in the Tech of Business Community on Facebook at https://techofbusiness.com/community/ If you would like to email me, I can be reached at jaime@techofbusiness.com.  

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit.   Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working.   Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue, and has helped countless clients grow at a similar quick rate as well.   Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months.   Originally from Montreal, Mikael lives with his wife and 18-month old daughter in Toronto, Canada.   Mission: Mikael turns advertising to profit. He builds marketing funnels to help businesses find their dream customers and helps to convert them into paying customers.    Mistake: Even though he's made so many, Mikael tells people not to shy away from making mistakes. He says that the pain of making mistakes helps people grow and develop a thicker skin as an entrepreneur.   Recommended:Quote: "You are the average of the five people you spend time with." -Jim Rohn Book: Ready, Fire, Aim Eat With: LeBron James Can't Live Without: Slack   Contact:  www.funnelytics.io Facebook LinkedIn The Dia Project

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working. Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue, and has helped countless clients grow at a similar quick rate as well. Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months. Originally from Montreal, Mikael lives with his wife and 18 month old daughter in Toronto, Canada. To learn more, go to: www.funnelytics.io

Mikael Dia wasn't always an entrepreneur. His first business venture enjoyed early success. But it also revealed to him that he knew nothing about selling to people other than family and friends. As a result, he invested his efforts in learning to effectively acquire inbound leads. On today's episode of The Sales Evangelist, Mikael shares […] The post TSE 883: How To Effectively Acquire Inbound Leads By Building Value Early appeared first on The Sales Evangelist.

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit.   Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working.   Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue, and has helped countless clients grow at a similar quick rate as well.   Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months.   Originally from Montreal, Mikael lives with his wife and 18 month old daughter in Toronto, Canada.   To learn more, go to: www.funnelytics.io

On this episode of Build Your Network, Host Travis Chappell interviews Mikael Dia, a digital marketing expert and Founder of Funnelytics, a software company that is assisting marketers and entrepreneurs convert online traffic in revenue. Here’s what Travis and Mikael discuss in this episode: About Mikael Dia Mikael Dia is from Montreal, and now based… The post Build Your Network (http://www.buildyournetwork.co) . For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

Mikael launches and scales online businesses. His specialties include Sales Funnel Design, Conversion Optimization, Copywriting, & Customer Value Optimization. Not only is Mikael an MBA graduate with an Entrepreneurship, Digital Marketing, and Engineering background, he is also the CEO of Funnelytics.io. This is a software that will help you map your funnels faster and easier. On today’s episode, we will get to know more about Mikael’s software, Funnelytics. He will share his entrepreneurial journey from running an agency to focusing on his software, Besides that, he will give us tips on how to be fulfilled as an entrepreneur.

Mikael Dia shares his wisdom on The Business Blast Podcast! You can learn more about Mikael here: https://funnelytics.io/ and here: https://www.facebook.com/mikael.dia This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite and join the free community at http://authorsunite.com/. Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support

The post Mikael Dia on Funnelytics, Taking Chances, and Enjoying Your Path EP:27 appeared first on Jennifer Kaylo Ruscin.

Mikael Dia, CEO/Founder of Funnelytics, joins the Social Pros Podcast to discuss meaningful analytics and using that data to build a loyal community.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why it is often difficult for businesses to break down which advertising efforts are working Why first/last click attributions are not effective measurements How to use Funnelytics to optimize your funnel What separates a good business from someone just selling a product How to connect with your customers while providing business value   Resources The Complete Guide to Social Media for B2B from Salesforce ICUC Brandwatch Funnelytics   Visit SocialPros.com for more insights from your favorite social media marketers.

      Mikael Dia is the founder of Funnelytics, Chief Architect at White Coat Digital Inc. and partner of IIFYM.       Mikael helps launch and scale online businesses. His specialties include Sales Funnel Design, Conversion Optimization, Copywriting, and Customer Value Optimization. It took him over 9 years of experimenting with many businesses to get this simple process perfected.       He has built and sold a Mandarin Language School, started a software business that has raised over $1,000,000 in funding, launched a Digital Marketing agency that makes over $100,000 per month, and helped scale businesses to multiple millions.       When he's not thinking of ways to grow online businesses, he's usually spending time with his wife and new baby girl. Connect with Mikael Dia To learn more, go to Funnelytics          For show notes, links, information and How to Attract, Sell and Deliver like a Million Dollar Online Coach go to OnlineSuperCoach.com

In today's episode I chat with my featured guest, Michael Dia, about what you need to consider about your business model before you jump in. Will your business give you the money, freedom, impact and fulfilment you desire?  Or will you be...

In today’s episode I chat with my featured guest, Michael Dia, about what you need to consider about your business model before you jump in. Will your business give you the money, freedom, impact and fulfilment you desire?  Or will you be burned out one day and wishing you had done things differently.Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working. Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue, and has helped countless clients grow at a similar quick rate as well. Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months. Originally from Montreal, Mikael lives with his wife and 18 month old daughter in Toronto, Canada. For full show notes and links visit: https://samanthariley.global/podcast/3/

Mikael Dia, a Funnel Specialist, Digital Marketing Strategist, Business Consultant, and Founder of White Coat Digital. From six months of working as an engineer to building a million dollar online business, Mikael explains how he got caught up to the idea of working behind the computer and how he started learning, building and growing online businesses.