Podcasts about funnelytics

Success isn't just about scale—it's about control. And sometimes that means cutting through the chaos you created.In this episode, I sit down with Mikael Dia, founder of Funnelytics, to talk about how simplifying your operations, offers, and mindset can unlock the growth you've been chasing. We get into the real stuff: what happens after the VC check clears, how complexity creeps in, and how to rebuild with clarity.

Points of Interest01:04 – 01:35 – Guest Introduction – Mikael Dia of Funnelytics: Mikael Dia, former agency owner turned SaaS entrepreneur, shares his journey from running an agency to founding Funnelytics, a tool designed to visually map and analyze digital marketing funnels.06:24 – 08:20 – How Funnelytics Was Born: Funnelytics emerged from the need to overlay real marketing data on top of strategic visualizations, allowing agencies and marketers to prove and optimize their funnel strategies effectively.08:25 – 10:05 – The Importance of Visual Communication in Business: Marcel and Mikael discuss how visual communication aids in client understanding, enhances learning, and fosters trust, a principle rooted in adult learning theory.10:42 – 12:13 – Impact of Visual Strategies on Agency Sales & Retention: Using visual models in sales processes helped Mikael's agency close deals faster and at higher prices by positioning services as strategic solutions rather than commodity offerings.12:24 – 14:06 – Enhancing Client Retention with Visual Reporting: By consistently tying marketing efforts back to a visualized strategy, agencies can effectively communicate progress, highlight bottlenecks, and demonstrate value to clients.15:02 – 17:08 – Clients Need a Clear Path, Not Just Services: Clients struggle to see how individual marketing services fit into a bigger strategy. Mapping out a clear pathway from initial engagement to desired outcomes transforms how clients perceive agency value.20:56 – 24:06 – Transitioning from an Agency to a SaaS Business: Mikael shares key lessons from shifting from an agency to SaaS, emphasizing the importance of knowing one's strengths, finding a technical co-founder, and solving real customer problems.27:19 – 32:24 – Common Pitfalls in SaaS Development: Mikael and Marcel discuss the challenges of product development, the need for technical expertise, and the mistake of building features based on assumptions rather than market feedback.32:42 – 36:12 – The Reality of Finding Product-Market Fit: The conversation highlights the challenge of achieving product-market fit, the importance of iterating quickly, and the value of starting with a service-first approach before building software.37:03 – 39:00 – Shifting Mindsets: From Proving Yourself Right to Proving Yourself Wrong: Marcel shares a key insight: the biggest shift in product development success comes when founders move from trying to validate their own ideas to actively seeking to disprove them as quickly as possible.Show NotesConnect with MikaelLinkedInFacebookFacebook GroupFunnelyticsLove the PodcastLeave us a review here.

Mikael Dia is the Founder and CEO of Funnelytics, a leading analytics and funnel mapping platform. The platform helps businesses plan and portray their marketing funnels and measures and optimizes customer journeys using data-driven strategies. Mikael has successfully launched three seven-figure businesses, including Funnelytics, White Coat Digital, and IIFYM, showcasing his entrepreneurial understanding and innovative approach to digital marketing. He is also the author of The Funnelytics Chronicles. In this episode… In today's fast-paced digital marketing landscape, the ability to transform vague assumptions into data-driven decisions is crucial for businesses looking to propel customer acquisitions. Imagine having a tool that enables you to visually plan out your entire marketing strategy and overlay actual performance data to help you determine what is effective and what is not. Wouldn't this be incredibly valuable? Digital marketing expert Mikael Dia shares how he saw the potential of a digital whiteboard that could plan customer acquisition strategies and overlay analytical data for making informed decisions. He discusses the limitations in his digital marketing agency, where disparate data from various platforms made it difficult to measure and optimize client results effectively. Mikael dives deep into his innovative canvas-based analytics platform, explaining how he flipped the script on traditional marketing analytics, enabling businesses to make faster, data-driven decisions. He also shares eye-opening insights about raising capital and the pressures of venture-backed growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Mikael Dia, Founder and CEO of Funnelytics, about transforming marketing funnels with data-driven strategies. Mikael shares how Funnelytics transforms visual strategies into actionable analytics, identifying and reducing customer churn, funding challenges, and the difference between Funnelytics and traditional analytic tools.

Do you feel like your agency is blending into the crowd, becoming just another service provider in a saturated market? In today's rapidly changing marketing landscape, where AI advancements are accelerating the commoditisation of services, it's more crucial than ever for agencies to differentiate themselves and offer unique value. If you're concerned about standing out and avoiding the trap of becoming a commodity, this episode, with my guest, Mikael Dia, founder of Funnelytics, provides the insights you need to chart a new course. By tuning into this episode of The Agency Accelerator podcast, you'll discover how to: 1. Shift your agency's focus from tactical execution to strategic thinking, helping to distinguish your offerings in a crowded marketplace. 2. Use data-driven decision-making to provide tangible results for your clients, setting your agency apart from competitors. 3. Implement tools like Funnelytics to visualise client strategies, ensuring comprehensive planning and enhanced client relationships. 4. Hear Mikaels thoughts of the marketing agency industry, post AI Don't let your agency become interchangeable. Grab a seat and listen in to revolutionise your approach. Questions Answered in this Episode Q: How can agencies differentiate themselves in a crowded market dominated by commoditisation?  Q: Why is it essential for agencies to focus on strategic thinking and data-driven decision-making to deliver results?  Q: Can you elaborate on the cycle of plan, measure, optimise in agency strategies and how tools like Funnelytics support this process? Q: What are the critical factors businesses should consider when deciding between hiring in-house talent or a consultant who utilises AI tools?  Q: In what ways can AI tools enhance strategic thinking while potentially replacing tactical tasks within agencies?  Quotations “Agencies must differentiate by focusing on strategic thinking and data-driven decisions rather than getting lost in the tactical noise.” - Mikael Dia “Elevating agency-client conversations to a strategic level is essential for increasing client lifetime value and standing out in a crowded market.” - Rob Da Costa “AI will replace many jobs, but the key to survival is learning how to interact and delegate tasks to AI effectively.” - Mikael Dia Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now! Useful links mentioned in this episode: Explore Funnelytics and its capabilities: FunnelyticsConnect with Mikael Dia on LinkedIn: Mikael Dia on LinkedInDive deeper into Mikael Dia's insights and content: https://mikaeldia.com/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #47, Anna Nadeina talks with Mikael, Founder of Funnelytics, a tool designed for mapping and analyzing marketing funnels.Mikael - https://www.linkedin.com/in/mikaeldia/ Funnelytics - https://funnelytics.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

In this episode, Mikael Dia, Founder and CEO of Funnelytics, shares insights into the journey and growth of Funnelytics, a marketing analytics platform. Mikael discusses how Funnelytics helps businesses visualize customer journeys and overlay data to optimize conversions and identify bottlenecks.Product Overview:Funnelytics is a marketing analytics platform that allows businesses to visualize customer journeys on a digital whiteboard. It helps users see conversion rates, identify bottlenecks, and understand the flow through various touchpoints. The platform integrates with tools like HubSpot and uses a tracking script on websites to collect and visualize data.Customers:Thousands of customers across various industries, including agencies, e-learning, SaaS, and e-commerce sectors.Revenue Distribution**:** Approximately 30% from agencies, 30% from midsize in-house teams, and 30% from mapping-only users.Customer Acquisition**:** Acquires approximately 50 new customers per week. Around 200 new free trials per week.Top of Funnel Channels:Initially relied on paid advertising to promote the free mapping tool.Currently, most traffic is organic, driven by word-of-mouth and users sharing their experiences.Self-attribution from customers points to sources like YouTube, Instagram influencers, and LinkedIn.Conversion Strategy:Uses a product-led approach with a free mapping tool and a free trial model.Focus on optimizing the onboarding experience for new users.Employs an SDR process to identify high-value leads from free trials and schedules kickoff calls to demonstrate the platform and assess fit for higher-level plans.0 to 1 Journey (Initial Days):Mikeal built the first version of Funalytics for his own agency needs. To gain early users, he:Launched a free mapping tool and built a community on Facebook.Offered a lifetime deal for early access to the analytics feature, generating over $200,000 in 48 hours and closing seven figures in non-recurring revenue in the first 12 months.Company Funding & Team:Funding**:** Raised $3 million in VC funding, primarily used to rebuild the platform for scalability.Initial Development Cost**:** Built with a small team of developers, funded by lifetime deal revenue and early income.Team Structure**:** Initially had three full-time engineers and one part-time engineer.Vision:Funalytics aims to become the command center for digital marketing teams globally, providing a universal language through its visual canvas and data integration. The company is focused on sustainable, profitable growth and is considering raising a Series A round to further scale its operations.Conclusion:Mikhail's journey with Funalytics highlights the importance of adaptability, leveraging user feedback, and maintaining a clear vision for growth. The episode provides valuable insights into building and scaling a successful SaaS product in the competitive marketing analytics space.

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and founder of Funnelytics. Through Funnelytics, Mikael Dia revolutionizes the way marketers optimize their strategies. He simplifies complex marketing concepts, making it easier for businesses to understand and enhance their customer journeys. In this episode, we unravel the evolution of marketing funnels as he offers practical techniques to increase conversions.   Key Takeaways Marketing Funnels or the Customer Journey? The concept of Marketing Funnels lies in viewing them as dynamic customer journeys rather than static paths. Mikael Dia explains that marketing funnels have evolved into orchestrated journeys that guide potential customers from awareness to conversion and beyond. He emphasizes the importance of continuously optimizing and testing your funnels, advising against the common misconception that a funnel is a one-time setup; you dust your palms, and that's it. Regular analysis and adjustments are essential to improve performance and adapt to changing market conditions. Furthermore, Segmenting your audience is crucial for effective funnel optimization. Mikael Dia suggests that businesses collect and analyze data to identify their ideal customers, tailoring their approaches to meet specific needs and behaviors better. Utilizing the right tools, like Funnelytics, can significantly enhance this process by helping marketers visualize data, run experiments, and make data-driven decisions. Businesses can increase their conversion rates and create seamless, engaging customer journeys by focusing on continuous improvement and leveraging the right tools. More About Mikael Dia: Connect with Mikael Dia on LinkedIn - linkedin.com/in/mikaeldia/ Visit his Website - funnelytics.io/ If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Key Questions(01:46) How did you get to where you are today?(03:50) Can you tell us briefly what is Funnelytics?(06:32) Who's your ideal client?(09:39) Is there a mistake that your new clients or customers have when they come into your world?(14:30) How do you get in front of those digital agencies or your ideal clients?(27:44) What are some of your goals that you have for the next year or two?(30:28) What do you think is your biggest roadblock in reaching that goal?(32:15) Are you an analytical-minded person? Do you understand all the analytics and stuff?(33:35) What's the best advice that you have ever been given?(36:46) What's the best advice you have ever given?(38:13) You have taken a few companies to multifigures. Do you have any advice on that process?(41:33) Then after, with the acquisition systems that you put in place, that's more when you can really start to remove yourself?(47:54) Is there anything that we haven't talked about yet that you would like to touch on?(48:04) Where can we go to find out more about you and what you do? Episode NotesGuest: Mikael DiaFounder of Funnelytics, a tool for visualizing and optimizing customer journeysExpert in digital marketing and scaling businessesKey Topics Discussed:Mikael's Journey:Transition from a T-shirt business to digital marketingLaunch and growth of FunnelyticsUnderstanding Funnelytics:Visual mapping of customer journeysCombining strategy and data for better marketing decisionsIdeal Clients:Performance-driven marketers and agenciesChallenges and Solutions:Importance of retaining customers for long-term successSteps to achieve product-market fitScaling a Business:Differentiating between simple and easy processesBuilding and systemizing acquisition enginesRemoving bottlenecks in the delivery process Mikael Diahttps://funnelytics.io/Facebook Group - https://www.facebook.com/groups/501796653521090Facebook - https://www.facebook.com/mikael.dia/LinkedIn -  https://www.linkedin.com/in/mikaeldia/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com

Dive into the essence of entrepreneurship with Mikael Dia, as he uncovers the four pillars crucial for business success. From profit to fulfillment, gain insights to simplify your journey towards sustainable growth.Listen to the full episode here - https://beyond8figures.com/podcast-episodes/Watch the Episodes On YouTube - https://www.youtube.com/@Beyond8Figures

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Founder of Funnelytics, Mikael Dia.Mikael Dia, the CEO of Funnelytics, shared that 65% of people are visual learners. This statistic underscores the importance of their platform, which caters to this majority by merging visual cues with complex data, enabling businesses to strategize with clarity and precision.Mikael drew an analogy to a local store, where the owner guides customers through a journey rather than leaving conversions to chance. This approach requires a deep understanding of the customer's personal touchpoints, fears, skepticism, and problems.Mikael delved into the role of empathy in marketing. Focusing on successful customer outcomes, not just conversions, is crucial. By putting ourselves in our customers' shoes, we can create more meaningful and effective marketing strategies that resonate personally.Mikael explained how Funnelytics is a powerful communication tool. During sales calls, users can visually explain strategies and data to potential clients, engaging them and building trust. Moreover, the platform's real-time analytics enable businesses to track the effectiveness of their strategies and make data-driven decisions.To harness the full potential of Funnelytics, it's essential to have a designated operator within your organization. This person should orchestrate customer journeys and understand the tool's analytics to drive growth. Identifying the right individual for this role is critical to leveraging the platform's capabilities.Key Points from the Episode:Importance of visualizing marketing funnelsPractical applications of Funnelytics for understanding and optimizing customer experiencesSignificance of using visual tools for communicationRole of empathy in customer interactionsNeed for measuring and analyzing data to improve business strategiesPractical applications of Funnelytics for sales calls and communication within organizationsOrchestrating a journey to convert a stranger into a customerConsideration of personal touchpoints, fears, skepticism, and problems of potential customersValue of visual communication in engaging and building trust with clientsAbout Mikael Dia:Mikael Dia is a digital marketing maestro and entrepreneur, renowned for founding Funnelytics—a pivotal tool for marketers to enhance online traffic and profitability. His expertise has propelled multiple ventures into seven-figure successes, demonstrating a keen ability to decode complex marketing data for accelerated business growth. Mikael's journey includes catapulting his nutrition company, IIFYM, from modest monthly earnings to impressive daily revenues. He swiftly elevates his marketing agency, White Coat Digital, past the million-dollar revenue mark within 18 months. With Funnelytics, he has attracted over 50,000 users and generated $1.4 million in just 10 months. Based in Toronto, Canada, Mikael balances his professional achievements with family life, sharing his home with his wife and young daughter.About Funnelyltics:Funnelytics is a groundbreaking marketing analytics tool designed to map and monitor sales and marketing endeavors visually. It introduces a collaborative canvas feature, centralizing essential data for teams to efficiently identify and address bottlenecks, optimizing traffic flow and campaign effectiveness. This innovation meets a significant demand within the marketing sector for an analytics platform that combines intuitiveness with powerful functionality. The enthusiasm and positive feedback from the industry underscore...

want to get in touch with me?⁠ https://beacons.ai/daniel.chabert⁠ Tools mentions in this episode: Funnelytics.io Browse AI OpenAI - Chat GPT Noticable ( Chat GPT plugin) Upwork/Fiverr

Welcome to another exciting episode of the Entrepreneurial You podcast, where we have the pleasure of hosting Mikael Dia, a digital marketing expert and the founder of Funnelytics. In this episode, Mikael shares his insights on scaling businesses and simplifying marketing strategies.  Entrepreneurial Journey and Digital Marketing Mikael's journey into digital marketing began with his passion for efficient growth. He successfully transformed IIFYM and White Coat Digital, achieving remarkable revenue milestones. Based in Toronto with his family, Mikael's innovative focus catapulted Funnelytics to success, garnering 50,000 users and $1.4 million in revenue within ten months. Funnelytics and the Idea Funnelytics is an innovative tool that simplifies marketing by aiding marketers in understanding customer journeys, proving ROI, and optimizing funnels. Mikael recognized the need for a visual tool to help marketers navigate the complex world of digital marketing. Scaling Businesses to Seven Figures Some key strategies that contributed to Mikael's success in scaling businesses to seven figures include:  Focusing on efficiency and growth. Building a solid team and delegating tasks. Continuously learning and adapting to the evolving landscape. Future Trends in Digital Marketing In the dynamic world of digital marketing, Mikael sees the following trends shaping the future: Increased focus on data-driven decision-making. The rise of artificial intelligence and machine learning. Greater emphasis on personalization and customer experience. Contact Mikael DiaMikael Dia | LinkedIn;Funnelytics.io Final Thoughts Mikael emphasizes the importance of embracing scalability and simplifying marketing strategies to achieve success. He encourages entrepreneurs to trust their ability to innovate, scale, and market their businesses efficiently, creating a path to sustained success. Thank you to Mikael Dia for sharing his invaluable insights on the customer journey and strategies for scaling to 7 figures. Stay tuned for more inspiring stories on The Entrepreneurial You podcast. Until next time, this is Heneka Watkis-Porter signing off. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-entrepreneurial-you/message

Funnels aren't just for sales teams. They are a way to understand how people become donors so you can get more of them! Funnels can help you create better donor and customer experiences while automating many of the actions. Learn how to set up a funnel, how to test and what to know before you get started.  What you'll learn: → funnels can include offline and online activities. → how to get started with creating one. → mistakes people make with their funnels. → why the data should be around the people, not just the numbers. Want to skip ahead? Here are key takeaways: [7:17] At their core, funnels help you organize your content so that it hits the ideal customer with the right information at the right time to simplify their buying decision. It's more about crafting a great journey that allows you to build trust and guide them. This is opposed to you throwing everything you have out there and assuming people will know how they can best engage and support your organization. [13:00] Three core things every funnel needs: a way for people to convert, ability to capture their contact information, and a plan to nurture them. Thinking about all of these elements at the beginning ensures you have a way to turn first-time donors and customers into repeat customers and donors. [20:47] Understand who you're talking to. Get to know their pain points and what they care about. That way you know that your messaging and efforts are going to be worthwhile. It also ensures you craft your funnels around people, and not just the value of the transaction (or lack thereof). Resources Google Analytics Microsoft Clarity Mikael Dia Founder, Funnelytics Mikael Dia, a seasoned digital marketing expert and founder of Funnelytics, has navigated the entrepreneurial landscape with a passion for scaling businesses to seven figures. Through his innovative software, Funnelytics.io, Mikael simplifies marketing funnel analysis, empowering entrepreneurs to optimize customer journeys effectively. With a commitment to data-driven decision-making, Mikael brings practical insights to the podcast, offering a fresh perspective on marketing, conversions, and the ever-evolving digital landscape. Learn more: https://funnelytics.io/  Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Welcome to this week's enlightening episode of Direct Response Secrets, hosted by the seasoned marketing strategist, Zachary J. Radford. In today's episode, we're honored to feature Mikael Dia, the visionary CEO of Funnelytics, diving into the transformative world of customer journey optimization.

Navigating the world of marketing, especially the digital space, can be a challenge for business owners looking to boost profits and turn potential customers into loyal customers.     But here's the deal – when done right, it's like unlocking a superpower for your business that can help you build, grow, and scale your business.    Digital marketing is essential for every founder who wants to understand their customer preferences, needs, and pain points. Its power lies in data analytics, which allows you to understand your customer journey, create targeted approaches, and strategize your product to consistently and optimally deliver your promise.    In this episode, we're joined by Mikael Dia, a Growth Advisor passionate about helping businesses convert strangers into loyal customers. As Founder & CEO of Funnelytics, Mikael brings insights into digital marketing and analyzing marketing funnels to help you pinpoint what's working and optimize for greater success.    Tune in and discover how digital marketing can be a game-changer for your business!    Key Highlights from The Show  [02:24] Introduction to the show with Mikael Dia   [02:44] The bottlenecks Michael has helped his clients overcome  [03:54] Why digital marketing seems so complicated  [06:00] Marketing vs. making money online   [06:57] How to tie customer journey with the analytics and data   [10:02] Removing bottlenecks in your product and end-user experience   [11:54] The people who need to understand the customers in the business  [14:58] Removing bottlenecks by creating an operating system  [18:11] Tips on how to prevent customers from shunning away  [22:05] What Mikael is doing to overcome his bottleneck as a founder   [23:56] The formula of business and why it's different in every business  [27:56] Why letting go is not just about hiring and delegation   [33:14] Mikael's one practical recommendation to founders on retention  [36:38] How to reach out and connect with Mikael  [37:01] Wrap-up and end of the show       Notable Quotes  ·        Digital marketing is the art and science of converting strangers into customers, and there are fundamentals you must learn across various phases.   ·        Growing and building a business is not a tactic; there are other components to making that happen.  ·        As the founder, not everyone will be as potent as you, and letting go is not just about hiring; you can't hire more people when the revenue doesn't add up.  ·        The retention side of things is where your business scales and grows; you have to deliver to retain.  ·        Closing and attracting are by-products of having a solid product that consistently delivers what it promises.   Connect With Mikael Dia  LinkedIn: https://www.linkedin.com/in/mikaeldia/?originalSubdomain=ca    Download the eBook 8 Tactics To Thrive as An Entrepreneur https://www.laurentnotin.com/get-my-ebook         ----- How much of the bottleneck in your business are you? Don't underestimate the bottleneck's impact. Take the Bottleneck Index and find out your bottleneck score now! 

Today's bonus episode follows the 2 part episode with Mikael Dia, Founder and CEO of Funnelytics - a software that allows you to visually map and analyze how people flow through your marketing funnels. Eric speaks on how to prioritise the right things when building your product. Although user experience, support and marketing will grow your business, you won't see profitable outcomes unless your product solves a real problem.Quality of life improvements are important, but they aren't the end all and be all of product development.It's incredibly difficult to build the right product if you don't truly understand your customer and shape your product around their needs. The solution needs to develop organically based on the priorities of your client, instead of your guesses.Tune into the full episode to learn more on how to build the right product!Don't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit FullCycleProduct.com

Today's episode continues the conversation with Mikael Dia, Founder and CEO of Funnelytics - a software that allows you to visually map and analyze how people flow through your marketing funnels. An extremely difficult puzzle that any SaaS company has to solve is finding product-market fit. To better understand their market and generate brand awareness, Funnelytics released their mapping tool for free, which turned out to be a double edged sword. The good part is that they grew like wildfire through word of mouth and user generated content, driving 8000 monthly signups across a variety of industries and company sizes. The bad part is that with such a large scope of client profiles, figuring out the optimal route for your product development and truly understanding your ideal client profile (ICP) becomes a huge challenge - but by narrowing down the persona based on usage and adaptation metrics, Funnelytics were able to figure out exactly who they serve and what their main use case is.A less known exercise that is necessary to ensure that product-market fit is achieved is to find your anti-ICP. Some clients might look great on paper, but will ultimately drain your resources by being a quasi-fit. For Funnelytics, their tool is not a great fit for agencies that aren't measured by their performance such as social media/branding agencies. The reason why it's their anti-ICP is because fundamentally these agencies aren't data-driven, even if they want to be. That leads to a huge workload for Funnelytics to educate and guide these agencies on how to be data-driven, which makes no business sense for them.As a serial entrepreneur, Mikael has had the chance to develop strong leadership principles and the best way to describe them is - efficient. The way Funnelytics operates is with clearly defined roles, responsibilities, timelines and check-in points, and their hiring strategy is to look for those who are best suited for their roles from day 1 and to let them strive. Check out the full episode to learn more on how to achieve product-market fit and do PLG the right way!HIGHLIGHTS:00:00 The 3 Biggest Challenges With Funnelytics03:32 Finding Product-Market Fit Through Product-Led Growth13:52 The Anti-Ideal Client Profile17:34 How To Succeed at Product-Led Growth27:30 Mikael's Leadership Principles Connect with Mikael - https://www.linkedin.com/in/mikaeldia/Check out Funnelytics- https://funnelytics.ioDon't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit FullCycleProduct.com

In this episode, Eric is joined by Mikael Dia, Founder and CEO of Funnelytics - a software that allows you to visually map and analyze how people flow through your marketing funnels. Mikael's background is in Civil Engineering, where he would spend 8 hours a day making autocad drawings - which he absolutely hated. The decision to become an entrepreneur came from a family accident that showed him how finite and precious life is, so he made the decision to start pursuing his true goals and get out of a routine that wasn't working for him. Mikael's entrepreneurial journey started over a decade ago with his first real venture being a Mandarin language school in London - even though he doesn't speak Mandarin himself. His biggest lesson from building that initial business was that marketing fundamentals don't change - you need to understand your buyer and why they're buying, the rest will fall in place.The inception of Funnelytics came from Mikael's own pain running his marketing agency. When working with clients, he would use a whiteboard to draw diagrams of the customer's journey and build spreadsheets to demonstrate results and ROI. Strategy is presented through pictures and drawings. Results are presented through numbers and spreadsheets. The A-HA moment for Mikael was realizing that there is a true market need to align these strategic and data points for clients to draw a holistic picture. There's a real Catch 22 for small businesses when investing in marketing. There's not a ton of financial wiggle room for new projects, so demonstrable ROI is a must. Evaluation requires marketing analytics, which you can typically hire for when you already have a multi person marketing team. Scaling to that point requires successful marketing, so often it seems like an impossible task to get this right. Funnelytics understands this, so their offering is tailor-made for the small and medium businesses that need to fill a gap that they can't afford to hire for.Check out the full episode to learn more about an entrepreneur's journey from learning about how to build an online business all the way to running a successful SaaS company!HIGHLIGHTS:00:13 How Mikael Became an Entrepreneur06:36 Biggest Lesson Learned From Mikael's First Business08:13 Why Mikael Founded Funnelytics 14:37 Who Needs Marketing Analytics Most?18:43 Funnelytics Growth Pains Connect with Mikael - https://www.linkedin.com/in/mikaeldia/Check out Funnelytics- https://funnelytics.ioDon't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit FullCycleProduct.com

Ever try to set up a funnel for your business? You watch some YouTube videos, copy the formula, put it in motion and then wait for the leads to flow in and the money to hit your bank. Simple, right? Not so much...unfortunately there's a lot of mystique and misinformation when it comes to using funnels to get leads for your business. If it's not done right, you can actually end up losing (a lot) of money. Here to help you demystify the puzzle is Mikael Dia, founder of Funnelytics and an expert in funnels and lead magnets. John & Mikael discuss the importance of understanding the science and art behind funnels and the misconception that they are a set-it-and-forget-it solution. Mikael shares his journey of scaling his own businesses, starting with a Mandarin school and later transitioning to a consulting agency. He emphasizes the need for iteration and the challenges of choosing a niche. They also discuss the transition from being self-employed to becoming a business owner and the importance of documenting processes to scale up. In this conversation, Mikael Dia shares insights on business growth and the importance of following the right order in building a successful business. He emphasizes the four phases of business growth: attract, close, deliver, and retain. Mikael also highlights the key factors for business growth, including offers, funnels, and operational scale. He advises against skipping steps and trying to do things out of order, as it can lead to wasted time and money. Mikael concludes by inviting the audience to connect with him on LinkedIn and learn more about funnels and funnel marketing on funnelitics.io.Follow & interact with Mikael on LinkedIn & check out his website:https://www.linkedin.com/in/mikaeldia/https://mikaeldia.com/TakeawaysFunnels and lead magnets require a scientific and artistic approach, and they should be continuously iterated and optimized.Choosing a niche is crucial for business success, and it is important to focus on solving a specific problem rather than trying to cater to everyone.Transitioning from being self-employed to becoming a business owner requires documenting processes and replicating them with trained employees.It is important to overcome the fear of dead ends and understand that progress can always be made by iterating and finding new solutions.Podcasting can provide value beyond monetary gain, such as building relationships, making connections, and establishing credibility. The four phases of business growth are attract, close, deliver, and retain.Offers are crucial for differentiating yourself and making money.Funnels help scale your business to seven figures.Operational scale is important for delivering your offer consistently.Don't skip steps and try to do things out of order in building your business.Chapters00:00Introduction to Funnels and Lead Magnets02:02Starting a Mandarin School and Testing Funnels03:36Scaling a Consulting Business06:01The Importance of Iteration in Funnels07:28Overcoming the Fear of Dead Ends08:39Choosing a Niche and Demystifying Expertise11:09Transitioning from Self-Employed to Business Owner17:57The Value of Podcasting Beyond Monetary Gain19:41The Paralysis of Choosing a Niche20:31Selecting a Niche and Overcoming Expertise Objections27:21Transitioning from Self-Employed to Busin

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mikael is the Founder & CEO of Funnelytics - https://funnelytics.io Funnelytics is a visual marketing analytics platform for eCommerce merchants Funnelytics helps performance-driven marketers map and analyze customer journeys all on one visual canvas Funnelytics let's marketers ditch the complexities of Google Analytics and use their analytics-powered whiteboard to get actionable answers, faster In this episode, Jason & Mikael discuss why and how Funnelytics was born and how the power of 'show vs tell' can help digital marketers accelerate their decision making with greater confidence

As your business grows, chaos and confusion often sneak in, threatening to disrupt your business operations. The solution? Simplify your business. Mikael Dia from Funnelytics sits down with A.J. to discuss the importance of simplicity in business, how to position your business effectively for a successful scale-up, and how simplified processes can help you achieve sustainable growth for your business.About Mikael Dia:Mikael Dia is the Founder of Funnelytics, a software company dedicated to helping marketers and agencies visually map and analyze their customer journeys. He is an experienced and savvy growth advisor who helps companies turn strangers into customers.Aside from being a digital marketing expert passionate about simplifying marketing, Mikael is also a dedicated serial entrepreneur. He has successfully launched and scaled multiple online businesses to 7-figure and beyond. He is passionate about public speaking and sharing knowledge to make a positive impact.Key Insights: Shift your focus to positive aspects. Entrepreneurs are often prone to dwell on their losses and lose sleep over bad reviews. But this attitude can inflict greater harm to your business than the actual failures. A simple mindset shift can help. Start perceiving these mistakes as opportunities for growth and use them as lessons to build new sustainable strategies. (07:03) Working with a mentor is empowering. Building a business can be lonely, so it's always good to have support and guidance along the way. Working with a trusted mentor can help you put things into perspective when you're deep into day-to-day business operations. It can help you to take a step back and see the bigger picture, ultimately opening your mind to fresh ideas and opportunities. (18:17) Journaling is a good way to relieve stress. Trying to avoid stress as an entrepreneur is a losing game. Instead, find ways to relieve stress and transform it into your strength. Mikael suggests journaling as a simple yet powerful tool to channel stress into productivity and self-improvement. Try it out to take those dark thoughts out on paper and decompress since it's highly important for your health. (21:00) Strike the right balance in business. According to Mikael, there are four pillars of modern entrepreneurship: profit, impact, freedom, and fulfillment. Many people focus on the financial aspect of business, but each of these pillars is significant for your journey. Striking the right balance between these four pillars will help you navigate the ups and downs of entrepreneurship and keep a clear vision and a resilient mindset. (24:46)  Simplify to amplify. As an entrepreneur, you'll inevitably get caught up in the chase for growth and scale. But that inevitably leads to complexity, chaos, and confusion in your business, which directly hinders growth. The key is to continuously simplify your business operations. This will allow you to focus on your core goals while your business runs like a well-oiled machine. (41:58) Mikael's best advice for entrepreneurs:“Entrepreneurs are always trying to solve problems. We're always trying to iterate and make things better. [...] So for me, I think the one thing that I find is key is just that constant mindset of, can I keep this as simple as possible?”Connect with Mikael:  LinkedIn Facebook YouTube Resources Mentioned:FunnelyticsFollow Beyond 8 Figures: Linkedin Twitter Website

Struggling to convert website traffic into sales? Can't figure out your marketing funnel? Mikael Dia increased conversion rates with his software Funnelytics. Learn how he validated demand with a free planning tool and targeted Facebook group. This low-cost strategy gained 6,000 users and $200,000 in sales within two months. Hear why to focus on nailing product-market fit before rapid growth. Get insider tips on avoiding marketing mistakes through testing. Need to stand out online? Mikael explains how delivering consistent value to your ideal audience is key. Finally, hear his inspiring perseverance mindset as a bootstrapped entrepreneur. This episode provides practical marketing strategies and an optimization mindset to turn more visitors into customers.BuzzcastKeep up to date on the latest podcasting tech & news with the folks at Buzzsprout!Listen on: Apple Podcasts This is the unnoticed entrepreneur podcast with me, Jim James. 25 minute interviews every Tuesday and Thursday. This is the show for business owners who started a company, but who desire to build a brand. Zoho One - All-in-one suite for business Run your business with an all-in-one operating system for businesses and increase efficiency The UnNoticed Entrepreneur podcast - Real world marketing strategies from entrepreneurs.Buyers Into Loyal Fans With Incentives Give away free marketing incentives including free hotel nights. Vidyard - Use Video In Your Emails Vidyard is the easiest way to record and send videos that build personal connections.AI Writer - Content writing made easier Generate Accurate, Relevant & Quality Content in 2 MinutesRiverside - Your online recording studio The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showAm I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

In this captivating episode, we sit down with Mikael Dia, the innovative Founder and CEO of the renowned software company, Funnelytics. Dive deep into the origins of Funnelytics as Mikael takes us on a journey from its humble beginnings to its current stature in the tech world. Discover the trials, triumphs, and invaluable lessons learned along the way, and get an exclusive sneak peek into the bright and promising future he envisions for the company. Whether you're an entrepreneur, a tech enthusiast, or just love a good success story, this episode is packed with insights and inspirations. Don't miss out – tune in now! Valuable Resources: https://funnelytics.io Follow Enrique: https://linktr.ee/EssentialEnrique Follow Alexander: IG: @Sauveolave

Align your marketing strategy with data. Visualise & create actionable insights to better understand your customer's drivers and bottlenecks. Funnelytics is a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually. With our collaborative canvas, your team can get all the information you need in one place and easily spot bottlenecks so your team can move quickly to solve them and maximize your traffic. Connect with Mikael

Do you want to save time and increase efficiency in your small business? Are you tired of tedious and inefficient processes? Look no further! I have the solution to help you streamline and optimize your operations using powerful tools and strategies. Say goodbye to wasted time and resources and hello to increased productivity and profitability. Let me show you how to streamline and optimize your business processes like a pro!In this episode, you will be able to:Unravel the secret behind Asana, Metrical, and Canva for effectively running your business.Identify other indispensable resources to elevate your email marketing and landing pages.Master the art of podcasting with Buzzsprout, Calendly, and Riverside FM.Grasp the importance of investing time in result-driven tasks.Understand how implementing powerful tools and systems can propel your small business toward growth.Here are links to the websites of the tools that I use. Please note that some of these are affiliate links, but many are not. Enjoy:Check out Asana for task management and team collaboration.Save money with Metricool for social media scheduling and custom-branded metrics.Use Canva for easy and affordable graphic design.Consider Constant Contact or ConvertKit for reliable email marketing.Grow your email list with OptinMonster's pop-up tools.Use Buzzsprout for simple podcast hosting.Schedule guests easily with Calendly.Record high-quality podcasts with Riverside.fm.Edit audio files with Audacity for a professional finish.Find guest spots and guests with Podmatch.Build a flexible website with WordPress.Create online courses with Kajabi and its mobile app.Design attractive landing pages with Leadpages or Optimize Press.Map out your sales funnel with Funnelytics or create urgency with Deadline Funnel.Use AI tools like Chat GPT, Capshow, and Descript for content creation, Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

In this Spotlight Session, we speak with Mikael Dia, founder and CEO of Funnelytics, a visual customer journey mapping and analytics tool. We discuss things like:

Our guest today is COO Alliance Member and B2B marketing specialist Kevin (Kevlex) Beeftink, COO of Funnelytics. Kevin combines commerce, digital marketing and scalable processes to help businesses grow their efforts. Every commercial success comes with an operational challenge and vice versa, and he has experienced this cycle several times. He enjoys tackling challenges on […] The post Ep. 248 – Funnelytics COO, Kevin Beeftink appeared first on COO Alliance.

Our guest today is COO Alliance Member and B2B marketing specialist Kevin (Kevlex) Beeftink, COO of Funnelytics. Kevin combines commerce, digital marketing and scalable processes to help businesses grow their efforts. Every commercial success comes with an operational challenge and vice versa, and he has experienced this cycle several times. He enjoys tackling challenges on […] The post Ep. 248 – COO of Funnelytics, Kevin Beeftink appeared first on COO Alliance.

Most marketers are familiar with the concept of funnel marketing. And most of them know that it's essential to have a well-constructed sales funnel in order to convert leads into customers but… What many marketers don't know is that there's more to funnel marketing than simply creating a sales funnel and sending traffic through it. In order to get the most out of your funnel, you need to understand your customer's journey and how they interact with your funnel at every point along the way. To help us understand this concept better, we've invited Mikael Dia, CEO and Founder of Funnelytics, to come on the Funky Marketing Show and share his expertise on the subject. Mikael is a funnel marketing expert and he's going to share with us what he has learned from years of experience helping other businesses grow and from growing his own business. We are going to talk about many things in this episode, from funnel marketing and customer journey to how Mikael built a company, product, and a thriving community around it. This is an episode that you don't want to miss! Overview of what we talked about: 0:00 - Intro 1:09 - Background on how did Mikael get into the business 3:27 - If you want to build a thriving community, you gotta keep this things in mind 6:15 - Sharing your experience with other people and helping them succeed is the key 9:01 - How Mikael figured out their target group 14:40 - People really LOVE to use Funnelytics 15:52 - Mikeal describing Funnelytics 17:30 - One of the biggest pain points marketers have 20:10 - “How do you help the business grow?” 22:55 - Best growth strategy is NOT to focus on growth! 26:00 - The biggest advantage of a company is the customer experience 29:14 - Tools for ABM won't help you achieve the outcome that you want 30:30 - How big of a factor in growing the company is the education 36:43 - Is the way people buy and consume things changed since the beginning of COVID? 39:05 - Did Mikael have to change some things related to the way he tracks performance? 41:41 - Message for the Funky Marketing audience 43:21 - Where can you find out more about Mikael and Funnelytics 44:12 - Trying Funnelytics mapping tool or scheduling a demo 47:35 - Outro Find more about Mikael: https://www.linkedin.com/in/mikaeldia/ https://funnelytics.io/ Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let's talk and see how we can make your business GROW! #funnelmarketing #b2bmarketing #customerjourney #salesfunnel --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

I want to share a framework that I've been studying, learning and implementing over the past few years. The idea is termed as the “influencer method” of how to grow your own audience, grow your following and influence amongst a target audience and target market by leveraging other people's audience.

Using the Authority Funnel Framework, you can position yourself as an expert and an influential authority within your space and your target audience. The big problem right now is that with so many people creating content, there's a lot of noise. The markets are very saturated. How do you position yourself to sound like music in a noisy market? That's the mindset behind this framework. A common myth or misconception is that you have to be someone famous or already have a large following in order to be considered an authority or thought leader within your space.

I want to share with you a podcast funnel - the process and workflow of how to go about finding guests, creating content, publishing content, promoting content and ultimately how we can drive specific digital marketing. Depending on the metrics you want to track, you can position this. Most of my audience can be found through LinkedIn - this is where I began outreach and finding guests. You can also use Facebook groups, email outreach, finding people through other forums, or just doing research on Google.

Today’s show is a special one, as it’s the first podcast we recorded in our new Flowchart Studios location, chatting with Mikael Dia from Funnelytics. On today’s show, we discussed his momentum engine which is his four-step process that is customer-centric to attract, close, deliver and retain. Also, his 1-3-10 process is very cool, and if you are struggling for sales, he makes some great points. He’s got this concept about not bothering to run ads because if you are trying to get your first 100 leads on your list, use your social media account and your friends, tap your existing network, then ask them to tap their own network. If you are just getting started, just figure out how to get that first one, then duplicate the same system for the first three, then the first ten. We talk also about how to scale, bring more revenue into the process and dive into whether that’s the right market for you, instead of being caught up in the latest ways to drive traffic. With Funnelytics you can really drill down to see what the high impact stuff is, so you can scale those things and you are not guessing in your marketing anymore. After you have enjoyed this show, and to get even more insight into testing your marketing tactics, check out our episodes with Shaqir Hussyin and Anfernee Chansamooth. “I thought wouldn’t it be cool if I could just draw my funnel on a canvas and overlay all my data just like I would on a whiteboard, and that’s how Funnelytics came to be.” - Mikael Dia   Some Topics We Discussed Include: How Funnelyitics came to be and the process of creating a new piece of software Testing and trying new online methods until you get that very first sale  You want to have this one, very important thing when building a software company How to validate your product idea while giving value and getting feedback ahead of time Mistakes made along the way when building this tool The two things you need in order to grow your business and how the momentum engine fits in How the 1-3-10 scaling method will help you understand what adjustments need to be made to scale Using data from the software to run simulations and forecast future conversions and revenue   Resources From Mikael Dia: Funnelytics   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Creating The Optimum Selling System - Shaqir Hussyin How To Create The Perfect Case Study To Make More Sales - Anfernee Chansamooth

Ep. 76 - What would it mean to your business if you could easily fix the holes in your marketing and optimize what's working? In this episode, Chris is joined by Mikael Dia to discuss a funnel mapping tool that aides you in improving the quality of your marketing services. Mikael is a digital marketing expert and founder of Funnelytics. Have a listen to learn how you can benefit from this simple visual tool that helps users understand the numbers in their marketing at a glance.

What would it mean to your business if you could easily fix the holes in your marketing and optimize what’s working? In this episode, Chris is joined by Mikael Dia to discuss a funnel mapping tool that aides you in improving the quality of your marketing services. Mikael is a digital marketing expert and founder…

Alexey Glazunov joins us to talk about how Funnelytics leveraged MongoDB to displace Postgres and prepared to scale their startup for the next phase of their journey.  Funnelytics is a simple and aesthetically pleasing funnel mapping software that you can use to design, track and analyze your marketing funnels. ... Mikael Dia created Funnelytics after being frustrated that there wasn't a better tool out there for mapping funnels and tracking analytics all in one place. More information: MongoDB Atlas: https://www.mongodb.com/atlas MongoDB Community: https://community.mongodb.com Register for MongoDB.live 2021 today! Registration is open for MongoDB.live, MongoDB's biggest annual user event.  Join us on July 13th and 14th for this free, virtual streaming event that will feature a solid lineup of cutting-edge keynotes, dozens of breakout sessions, live Ask Me Anything panels, “brain break” activities, and so much more!    Head to mongodb.com/live to register and to get updates on what is in store for July!  

"Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working.

On this episode I talk about challenge #5, testing the new control. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up, everybody? This is Russell Brunson, and welcome to the last and final challenge that I made to my Two Comma Club X Coaching Members that now I'm making to you as well. Hopefully, you've enjoyed the last four episodes. This is the last in the series, and this is Challenge Number Five, which is called Testing The New Control. And I hope that you guys get a lot of value from this. I hope you enjoyed the series, and I hope you enjoy listening in behind the scenes for a special presentation I gave to just Two Comma Club X High End Coaching Members. With that said, I'm going to cue the theme song, and when we come back, you guys will have a chance listen in to the last challenge, Testing The New Control. I got one last cool thing to show with you, guys. Okay, how many of you guys got the soft launch of the Traffic Secrets book? If you didn't then that's really weird, because literally that's what I've talked about for the last month on eight billion interviews. So when I was writing the Traffic Secrets book, half the time I was writing it I was thinking about the funnel for it, because that's what I do. And I'm happy to report back that the new funnel is out converting every funnel I've done in the past, and there's some very specific reasons why that I believe. And so not only did we do that, we went back and we redid the Dotcom Secrets and the Expert Seekers and put those live, they're both live as well. There's some ads running to them. We haven't starting promoting, but just the ads hitting right now, we've more than doubled the average cart value just by making these tweaks and these changes. And so, for us, in our business, whenever we're creating something, I always have a control. So control is the current best thing we have right now, and we're always trying to beat the control and figure it out. For the last couple of years, the control for all of our book funnels have been the same. You guys have all noticed them. They were usually dark background, video, a two step order form right-hand side, and that was the control. And I know it's for my control and we tried to beat it for a long time but we hadn't been able to. And it's funny because I've seen most people in the community have copied it and they use it over and over and over again. And so, for me, I was like, "I want to figure out an incremental change." I spent a year while writing this book researching for the book funnel, because I'm like, "What good is having the best book in the world if you haven't the best book funnel?" And so I spend a lot of time geeking out on this. There's some real unique, interesting things that we did as a team that I want to show you guys. And hopefully it helps just give you guys some ideas of things you can test. But I'm going to show you guys our control, because again you guys can test this versus whatever version you're doing. So I'm going to show you. I'm actually going to go into the funnel real quick to show you what we did and why. And some of these things are hacky things and it's worth figuring out how to hack them. We had Jamie Smith. I think most of the things he used to hack, he put in CF Pro Tools. So you can pay him for some of these hacks. I don't know how that all works. I don't know how he gives them or sells them. But these are the little tweaks and things we made that. Some are ClickFunnels out-of-the-box, some of them you need to use CF Pro Tools, but they're all easy to do. Any technical person can do them. I can't do them, but you could hire any person who's one step more technical than me or you and they can do it really easily. Here are the changes for the control. Number one, do you notice it's very white? All in the past, my book funnels always were dark background with white text, mostly because I thought it was really cool. And at Funnel Hacking Live, I was sitting behind the stage with Kern and Kern asked me, he said, "How come you do all your backgrounds black?" And I was like, "Because it looks really cool." And he's like, "You know that David Ogilvy and Ogilvy and Co have spent over $1 billion split testing white on black and black on white? And in no circumstances ever did black background with white text ever win, ever in the history of marketing, as we know it." And he's like, "I assume that you've been split testing this like crazy and you figured out that was the big secret, that having black or white was this new thing." And he's like, "Please tell me you split tested." I'm like, "No." And he's like, "Literally, your entire community has ripped it off and everyone's doing it." And he's like, "If they just switched from black to white, it would increase their conversion." And so I went and I found some to the Ogilvy studies and things like that, and I was like, "Oh my gosh, I never test that because I just loved the design." So when we created these ones, I told our guys, I was like, "We have to design them. Even though a lot of our messaging is dark and serious, it has to be on a white background." And so if you notice, white background, black headline. So, that's one thing I would recommend. Number two, do you notice that all of my funnels in the past were always two column, and this funnel is only one column? The reason why is the majority of traffic today is coming mobile. And so we used to always design to desktop and then mobile optimize, where now we design for mobile and then made the desktop versus mobile as well. So if you look at this, it looks the same on mobile as it does desktop. It's one column, everything centered down the middle. There are no two column anythings. And we've seen a big lift from that as well. This includes the upsell pages down so that everything is just one column. So nothing's got to snap into order. It's always an order, because the majority of people are coming. So we are now moving forward designing everything for mobile and not even worrying about desktop, because more people are coming mobile to desktop. So what that means is that your design, at least for us, is shifting from two columns to one. Everything's one column. So because that, also you've noticed in the past, we always had the video and the order form on the side. Now, the order form is inside pop-ups, because I want to keep everything in column. In fact, we had one offer back in the day that had the order form in the pop-up. And as I was contemplating this, in fact, it's over, I think it's still there, perfect webinar secret stock, this is an old, old, old funnel, but yeah, it was the only one that we put the pop-up inside. And so I had our guys run stats, and it turned out this having the order form in pop-up versus having it side by side, this version, even though it's ugly and old, we never even looked at those numbers, but people that fill out step one and people that finished the step two, having it in pop-up in line like this, this one, beat out all or all three of the book funnels we had where we had side by side. So, anyway, little thing, order form inside the pop-up. And the next thing, this is the Jamie Smith hack. Videos used to auto play, I love that. Now, they don't. We use Wistia, because Wistia made a really cool where you could go and watch a video and it would loop like this, then you click play, it would start over. Wistia's the only one that did it. But Wistia is so insanely expensive. Our Wistia bill was getting to be $40,000, $50,000 a month, I was just like, This is insanity." So we switched everything to Vimeo, and then Vimeo doesn't do that cool thing that Wistia does. And so Jamie Smith made a little hack on here. So now if you look at it, you come here, it starts playing the video with no audio. And if you click on this though, the ones that work on the box, when you click on it, it starts playing the video right where you're at. It's like they missed the whole sales pitch. If I click right here, you missed the most important part of my message, which is the beginning. So the way that this little script works is you click on it and, boom, it pops the video back to the very beginning so you get your full sales message. So, that's the thing there. So these are the core things, we've got mobile, white background, video auto play, order form pop-up. Those are all the core new things on our control. Oh, the other thing. He doesn't work in ClickFunnels by default, but it was another Jamie Smith hack I think you can get with CF Pro Tools, but having dual order form bumps. I'd never done it before. We did an order form, right now we're getting about 35%, 36% of people taking the audiobook, and 10% of people are saying yes to the $97 order form bump, which is insane. That's higher than when we used to have use to have an upsell one that was 97 bucks, we would get, I don't know, 4% to 8%. We need 10% to take it here, and it's a whole other upsell that we snuck in there. Our average cart value, we're 30,000 plus books sold in and we're still in the $60 average cart value. That's with half our funnel hackers buying 18 copies of the book, because they're buying from everybody's bonuses. And not buying the upsells, even with that, our cart value is high. Again, it's 60, 65 bucks or something, 63, 65 bucks last I checked. And it's because these little things like this. A second order form bump, just free cash sitting there, you just grab it. And it's insanity. All right, I'll show you a couple of pages in the funnel. So then OTO number one, again, notice mobile optimized, video player, the same thing. We come back down and then we have the offer. But then check this out, this is the offer they added, and then we added an order form bump here in the upsell, which we'd never done that before either. It's the order form bump. And both of these are doing amazing as well. So an order form bump. Again, notice, mobile optimized, video players, same way, and then order form bump on an OTO. Who's ever seen an order form bump on an OTO before? Ah, we've never done it before. Jamie Smith, I love that man. He was like, "Hey, do you want me an order form bump on your OTO?" I'm like, "You could do that?" He's like, "Well, not by default, but we have tools to do that." I was like, "Boom, free money." Again, one upsell turns into three without annoying people. Every page you have, every new page in the funnel, will annoy a new percentage of the people and they'll drop off. And so, for me, I have this rule where we have a sales page and two upsells, that's what I have. I mean, that's Russell, right? All my funnels are our sales page, upsell one, upsell two, thank you page. All my funnels are four pages, that's it. Very simple. I don't want to go deeper than that. If I go deeper than that, you start offending people. They call it upsell hell. You get into this upsell hell where 5,000, that's what a lot of people do, and it annoys people. So I don't like having more pages than four, but if I can slide more offers in, in a way that doesn't annoy people, yes, all day long. So we do that. And then Funnelytics is our second OTO, which pushes people to this. Boom. And same thing, notice, mobile optimized, coming down, video player. And then same thing, we have the core offer. And then there's also the upsell box here, which has also been good. And then we take them to the thank you page, which basically thanks them for buying, tells them they're the coolest in the world, because they are, gives them access to the downloads. Then from here, we push them to ClickFunnels trial. And then here we also push them to the Marketing Secrets app where they can get there. And now I can text people. I'm getting people on text lists as well so I can text some stuff. So that's the funnel and that's the control. So, again, if we went back now, here's the Dotcom Secrets book. Guess what we did? I'm like, "Hey, there's a new control. Go back to the old pages. Let's update the controls." So there, boom, all the elements are here as well. It looks very similar. Different message, but the control works. But I'm all for you guys, by the way, I'm all for you guys modeling this. Don't copy it. It drives me crazy how many people's book funnel looks identical to Expert Secrets. They have a purple book and they're using the same color scheme. Show your designer, "This is Russell's. I want something similar." Don't go in and, "I'm going to use Russell's bullet points." Look at it as a model and then make your versions of it. Anyway, I hope that makes sense. Use your coach and use your headlines, use your things. Be creative, but it's those little things I'm talking about. It's understanding the four or five things I showed you guys. So my last challenge for you guys today is to test a new control. Take whatever funnel you have right now that's working the best in your business and make and control some of these elements. Centered, mobile optimized, order form inside of a pop-up, adding an order form. Do that and then AB split test your current one versus the new one, and then see which one wins. I appreciate you, guys. I had so much fun. I wish I could do this all day, every day. This is really, really cool. But I appreciate you guys letting me jump on here. Hopefully, this gives you guys some ideas and some things to think about.

Bastian has researched & tried 53 marketing analytics tools and he will share his learnings & insights in this episode. We discuss tools like Funnelytics, Hyros, Wildmetrics, Google Analytics, Simple Analytics and others. If you want to learn about the difference between pixel tracking, link tracking and API tracking, then this episode is for you. We will also talk about the future of marketing analytics. Enjoy!

Heute gebe ich dir einen Einblick in das Analytics-Tool Funnelytics und stelle es Google Analytics gegenüber. Außerdem teile ich mit dir, welche Gemeinsamkeiten und Unterschiede es unter Tracking Tools gibt und was du bei der Auswahl beachten solltest. Ich freu mich immer über dein Feedback und deine Fragen! Schreib mir gern über meine Website https://analyticsfreak.com oder auf LinkedIn.

This episode - it's for the crazies.... I go deep into the full 'Successful Business' Paths taught by Russell Brunson, Frank Kern, Stephen Larsen, Funnelytics, Anik Singal & More to find the ONE PATH everyone uses - the ONE framework everything boils down to. Listen in!

Mikael Dia, founder of Funnelytics has over 40,000 marketers using his platform to track campaign performance and map out their funnels. Getting their first Series A funding round, their now on track to do $3M in the next 12-months.

What are the biggest mistakes when starting an online business in 2020? Funnelytics founder Mikael Dia has started and scaled 3 different businesses past the million-dollar mark, last of which hit $1.8M in it's first year! For the past 2 years, I've done Funnel Hacks almost weekly in the Funnelytics Facebook Group, and he's been my super-secret coach as I gave massive value to his community. How do you do build your online business fast and right the first time? Mikael Dia shares all - watch and listen up!

Found and CEO of Funnelytics.io a online SAAS platform for digital marketers that are serious about their customers behavior in their own sales fun. He launched and scaled several 7-figure online businesses and was always frustrated that he couldn't tell what was really making money VS losing money in my marketing. Charts, graphs, and spreadsheets are a nightmare to look at and never tell you the full customer journey. So he decided to solve this problem by creating Funnelytics.io.

If you're spending money on paid traffic then it's super important to be optimizing the page for maximum conversions to get the maximum response from the page... that plainly obvious... but the big question is where do you start to improve your conversion rate.    A good way to start is to use web analytics tools (such as Google Analytics or Funnelytics) to track and measure traffic and get a good grasp of the main metrics.     But while those do help with seeing what pages are performing best, they don't provide a crystal clear picture of how people are actually interacting with your website.   And unless you're using the right tools to find out what is happening on your site... you're really only left with guesswork and “hope”.    One of the benefits of HotJar is they have a whole suite of these tools that you get access to (even with a free membership).    Here's an interesting case study that runs through how Bannersnack managed to use Hot Jar to increase sign-ups by 25%... and also notice a 12% increase in the overall usage of their tool.   This case study is an excellent example of how useful it is to have an all in optimization tool like HotJar.    And it doesn't necessarily have to be HotJar either... there are other tools such as Zoho PageSense, VWO, CrazyEgg and plenty others as well.    Just be prepared to put the time in to see what is really going on in your funnel and you should find the return on investment is huge with investing in an all in one optimization tool. 

Main talking points include: What is a marketing strategy?"A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.” – InvestopediaTypically, a marketing plan consists of these seven broad areas"Business Goals and Financial TargetsTarget Audiences (Buyer Personas)Competitor ResearchValue Propositions and back story (Your “Why”)Marketing ChannelsTactical Plan – also known as a marketing plan. This is where your DIGITAL MARKETING strategy fits inMeasurement / Success Metrics – your Key Performance Indicators (or KPIs). What Is a DIGITAL marketing strategy?(Aka Data-Driven Marketing)Really, it would make more sense to call it a Digital Marketing Plan as to not confuse the terminology – it is a tactical and considered process that focuses your digital and online marketing through THREE phases:Traffic generation – how are you going to get the right people to look are you stuff?Conversion to customers – how do you get those people to buy your stuff?Improving customer experience – turning one time customers into multiple purchasers and brand advocatesMapping these elements out as a funnel map (using something like Funnelytics) can really help your thinking…Typically, a Digital Marketing Plan / Strategy includes the following themes:A strategic plan for your websiteStructureLevels of ConversionCustomer retentionCustomer serviceSEOKeyword research and mappingCompetitor research and trackingTechnical (on-page) SEOContent GuidelinesInbox (off-page) SEOContent MarketingContent plan for various phases of the Digital Marketing PlanEvergreen content vs seasonal contentTypes of contentCopyVideoAudioImageryetc…Email MarketingDetails of platform and opt-in processesGeneral newsLead generationLead nurturingService communicationsSocial MediaChannelsTypes of contentThemes / Purposes per challengePay Per ClickChannelsBudgetsRetargetingLanding pages According to Smart Insights, 45% of companies DO NOT have a Digital Marketing Strategy / Plan – is that you / your client? Without one, your efforts are haphazard and without direction… Join our Facebook Group! See acast.com/privacy for privacy and opt-out information.

Cos'è il funnel marketing e su quali principi si basa? In quali casi il funnel markeing è efficace? Come posso iniziare a fare funnel marketing disegnando la mia strategia in modo semplice e immediato? Scopriamo insieme a Roberto Tarzia, rivenditore italiano di Active Campaign, in che modo la progettazione di un funnel e l'automazione della nostra strategia di marketing possano portarci ad ottenere più risultati e come disegnare online il nostro funnel con Funnelytics ( https://funnelytics.io/ ).❤️ Questo episodio è sponsorizzato da Active Powered, rivenditore italiano di Active Campagin ( http://youmediaweb.com/activecampaign ), il software di Email Marketing specializzato in Autoresponder e Marketing Automation che ti offre uno sconto del 10% su ogni abbonamento con il codice "STRATEGIADIGITALE".

Cos'è il funnel marketing e su quali principi si basa? In quali casi il funnel markeing è efficace? Come posso iniziare a fare funnel marketing disegnando la mia strategia in modo semplice e immediato? Scopriamo insieme a Roberto Tarzia, rivenditore italiano di Active Campaign, in che modo la progettazione di un funnel e l'automazione della nostra strategia di marketing possano portarci ad ottenere più risultati e come disegnare online il nostro funnel con Funnelytics ( https://funnelytics.io/ ).❤️ Questo episodio è sponsorizzato da Active Powered, rivenditore italiano di Active Campagin ( http://youmediaweb.com/activecampaign ), il software di Email Marketing specializzato in Autoresponder e Marketing Automation che ti offre uno sconto del 10% su ogni abbonamento con il codice "STRATEGIADIGITALE".

In today's episode, we speak with Clint Clarkson, Founder, eLearning Alchemy.  The purpose of this episode is to conduct a marketing audit of eLearning Alchemy and have a live coaching call with Clint. We discuss the many things that are great with his business, and the opportunities for improvement.  Below is a summary of the marketing audit and live coaching call:  Strengths: Website, social, and promotion: 1) Comic - The L & D Comic Series is outstanding. We are most impressed that Clint tested various marketing tactics for 5-week periods to test what resonated best with his market. It was the 5th comic in the 5 comic series where he noticed a surge in engagement. He committed to doing 5 more and as they say, the rest is history. Comic #100 is complete and being released shortly. 2) Podcast - The eLearning Podcast is a long-form style of content where Clint can go deep into e-Learning strategies and share his philosophies. Podcasting is a long-game strategy but this has a lot of potential as the company grows. 3) Thought leadership - Though Clint doesn't see himself as a thought leader, through his speaking and social media presence he has positioned himself as an expert and someone that can facilitate discussion and engagement. 4) Linkedin - Clint has amassed close to 14,000 followers on LinkedIn. While the exact number of followers isn't important, the fact that he is building an audience is significant. In many cases, creating content is easy, it is finding a message and medium that resonates with the market that is the challenge. Clint is in the enviable position of having high engagement plus a large audience 5) Twitter presence - Similar to our comments with LinkedIn, Clint has a strong presence on Twitter and has many engaging discussions and Twitter chats to date.  Opportunities for Improvement: 1) Website Technical Overview (speed/content, etc.): NOTE: As of recording this podcast, Clint's website wasn't completed but it was within one week of being live.  HubSpot Website Grader: https://website.grader.com/results/elearningalchemy.com GT Metrix - https://gtmetrix.com/reports/elearningalchemy.com/vCWb6iXI Website speed is critical Compress EVERY image on your site. Use free tools like www.tinypng.com. Use no image sliders. Period.  Use compression optimization plugins. See the top 5 plugins. Delete unused plugins. They are not necessary and add weight to your site.    2) Analytics:  Add Facebook Pixel (Read this for sure Hootsuite blog post). You will need a Facebook ad account but you don't need to run adds until you are ready.  Ensure Google Analytics is installed Add conversion tracking Read https://optinmonster.com/google-analytics-101-how-to-track-your-conversions-step-by-step/ Funnelytics - This is a FREE campaign mapping tool, and it is very helpful for mapping out your marketing strategy.  3) Lead Prospecting:  Sales Navigator - This tool can be helpful to target the right type of prospects. Learn more from LinkedIn here. You are going to need some sort of CRM email mgmt. system. Farmers Marketing uses HubSpot's growth suite. It gives you a lot of functionality at a reasonable price for a small business. https://www.hubspot.com/pricing/growth-suite. Click on 'starter'. Many of the tools they offer, such as their CRM, are free.  4) Campaign Set-up Jeff Walker's 21-day Launch Formula - One this I really like about the Product Launch Formula is it teaches you how to treat new initiatives, campaigns, products, or services, like a big deal. If you published a book you wouldn't just float it out there. You would have a full launch campaign. This strategy can be applied in many areas of your business.  Build your 'value ladder'. Where do leads become customers? Is there a clear path that a prospect would take? What would they buy first? What would they buy next? Etc.  5) Overall Philosophies: The Googles and Facebooks of the world, want to provide a positive experience for their users. At a high level, those that run good businesses and provide what the market wants, get rewarded (more exposure and lower overall advertising costs).  Don't ever try to trick Google, Facebook, or the market.  Always ask 'Who Cares?'. If the answer is no one, then don't communicate it. Find a way to get people to care or find ones that do. For example, doing a month of native LinkedIn videos could be tiresome if they are sales pitches, but, if they are filled with fun and insightful commentary on a specific comic, for example, people likely would care.  What does your brand stand for and what do you offer the world? Do your website and everything you create clearly communicate that? Check out Building a Brand Story by Donald Miller. It is an excellent book that will walk you through challenging yourself about what your business stands for.  Website promotion - Outside of announcing it is new, most, if not all people, won't care. In short, promoting your new website just highlights what you have to offer, and doesn't speak to your client's pain points - unless there is some new functionality that is really valuable to them. If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng. To be a guest on the Master Modern Marketing podcast, and get a FREE marketing audit and LIVE coaching call, please apply HERE!  

In today’s episode, we review the marketing audit of Kevin's business and we have a live coaching call with him to discuss what his biggest marketing opportunities are, and you get to be a fly on the wall. Kevin Burgin is the host of CJOB Radio’s show, The Main Ingredient. He is also responsible for the Winnipeg Beer Festival and Manitoba Pizza Week. Kevin’s entrepreneurialism, enthusiasm, and drive, is making a big impact on the local food and beverage scene. If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng. See below for some of Kevin's main takeaways and action items from our call.  Main takeaways from the audit and coaching call: 1) Improve technical issues, such as: - adding Google Analytics and the Facebook Pixel  - Reduce image size by using a tool like TinyPNG.com - Determine if moving his sites to a new host will improve speed or not.  2) Ongoing Marketing:  - Work with vendors to produce guest blog posts throughout the year.  - Tighten the analytics components to better capture the true value of the festivals. This will help attract more vendors but more importantly, demonstrate to all parties the sheer value these events create.  New Tools: 1) Linktr.ee/ to add multiple links to an Instagram bio. See live example here: www.instagram.com/farmersmktng. Look at our bio.  2) Headliner.app to make enticing video thumbnails for audio files since you can share strickly audio files on social media. See the video thumbnail for this post as an example.  3) Use Funnelytics to map our your digital marketing campaigns. Its mapping tool is free and total transformational for marketers. See this real-world example of Funnelytics at work below.  Summarizing the audit: Kevin's content, social media, and engagement with his audience and vendors are stellar. As mentioned in the podcast, his business is in an enviable position. The hard things like content and engagement are already in place and the technical changes are easy to knock out. Well done, Kevin!   To be a guest on the Master Modern Marketing podcast, and get a FREE marketing audit and LIVE coaching call, please apply HERE! Read the full transcript: Kevin  0:00  I've already checked it out. I'm on the page right now. That's three things I'm stealing from you immediately. Lionel Johnston  0:06  I folks, this is Lionel Johnson with a master Modern Marketing podcast and that was Kevin Bergen. from Kevin Bergen. com Kevin is a host of CJOB Radio's show The Main Ingredient. He is also responsible for the Winnipeg Beer Festival and Manitoba pizza week Kevin's entrepreneurialism enthusiasm and drive are making a big impact on the local food and beverage scene here in Winnipeg. In today's episode, we review a marketing audit of his business. And we also have a live coaching call to discuss what his biggest marketing opportunities are. And you as the listener today get to be a fly on the wall. As you heard in a short clip, he found a number of great ideas implement in his business immediately. So, I encourage you to stick with us right to the end. As I'm confident if you do, you will find the exact same thing for your business. So, let's cue the intro and dive right in. Announcer  0:53  We really love marketing, telling stories and sharing ideas with others to help them achieve their goals. If you enjoy growing businesses through digital marketing or would link to learn how to take your knowledge and skills to the next level. You're in the right place. Welcome to the master Modern Marketing Podcast. Michael Johnson. Lionel Johnston  1:15  Hey, Kevin. Welcome to the master Modern Marketing Podcast. How are you doing today? Kevin  1:19  I'm pretty good. How are you? Thanks for having me. Lionel Johnston  1:22  Yeah. Hey, my pleasure. I appreciate you coming on the show here when this podcast was in development. And just in its infancy, you are one of the first people that I thought of that would be an excellent guest to be able to have on the podcast. And I know we've talked about this in the past a number of times. But just to give you a quick overview. Generally, the process with the master Modern Marketing podcast is that will meet with small business owners like yourself, and really dive into their business and try and find some opportunities that we can help these people to help their own business. So, we're going to dive into some things on your own business and see what's great, and what are some opportunities for improvement. And then at the end of the podcast, will basically do a summary and pick one or two priorities and send you on your way. So, you can tackle those things on your own or have someone help you out with that is that sounds like a good process for you today. Kevin, Kevin  2:18  that sounds great. I appreciate you taking the time. Lionel Johnston  2:21  All right. My pleasure. So, we are I should mention, we are in the circle of trust here. And all of us have worked or it's on our businesses. So, it's not to point out anything that someone's doing bad to make them look bad or make fun of them. Again, it's really a learning opportunity for all of us to be able to get better businesses, and then share this with our listeners. And they can apply the same principles to their businesses. So how about Kevin, why don't we just jump right in here. And if I could have you actually introduce yourself, if I could have you say your name other than just Kevin and the company and companies that you represent. And if you have an interesting adding anecdote that you'd like to share with us, please feel free. Kevin  2:58  My name is Kevin Bergen. And one of the organizers of the Winnipeg Beer Festival and the organizer of Manitoba pizza week, I also have a food show on which is all about food is called the main ingredient. And a lot of those events probably came about because of my hosting the show, there's a lot of different small businesses out there that I felt were a lot of mom and pop shops that didn't really have the opportunity to market themselves properly. So, these events give smaller businesses and smaller breweries the opportunity to do that, you know, Lionel Johnston  3:35  that that's great. And you're definitely filling a need in the market. And I've been to too many of your events and festivals over the last couple of years. And, you know, I really am very impressed with the business model that you have created, you know, a couple things I find that is quite interesting one is you have your radio show, which, you know, helps, really helps you build your personal and helps in terms of your network and being able to connect with people and gives you a platform to be able to meet, you know, reach the masses, and then through the festivals, you know, you're also producing value for the business owners as you're mentioning, but also for consumers. So, it's, it's interesting how many people that you're able to provide value for a place to connect in a place for these businesses to grow. So, so definitely, kudos to you for being able to see an opportunity. And more importantly, I'm really impressed with you just taking action and getting things done, you know, and actually, some of the boat Sorry, go ahead. Go ahead. Kevin  4:36  No, no, it's all You go ahead. Lionel Johnston  4:38  Oh, I know, I was just going to mention one of the challenges that business owners can get in when we're living in the world of the internet is there's so much information and often, we get stuck, where we want things to be perfect. And then we'll take action. And, you know, there's a lot of great things in your business. But really a lot of respect to you, Kevin, for, for taking action and figuring out things as you've been building your business and helping people out. So, I just wanted to start here, just to be able to say that, that it's been, you know, have a lot of respect for you. And it's been impressive watching from afar, you building what you're building over there? Kevin  5:12  No, no, you know, what we've known each other, obviously, for we've known each other for a while, you know, personally, but kind of professionally in the last couple of years, and what you said about things not being perfect, or they don't have to be perfect is exactly that sometimes I found I was probably the kind of person that wanted everything to be perfect before I actually launch anything instead of just, you know, doing your research, starting a business or creating an opportunity and tweaking and learning as you go, because, again, there is a lot of information out there, but there are a lot of people such as yourself, that can help you help guide you through it, once you have things going to kind of tweak the machine and make it as perfect as it can be as you're running your business. Lionel Johnston  5:54  Yeah, that's a great point Kevin and actually have on one of my pages on the farmers website, then, you know, unless you speak with a fancy marketing agency is likely that you don't need one a, you know, and what I found from a lot of business owners and people like yourself is, yeah, it's just that little bit of tweaking or pointing something out that should change or could get better and then you can set them you know, on their way and they can take action. So Kevin  6:19  as I say, you and I go back and forth even from text messages and messenger on little pieces of software that make your life easier all the time. Like you have a like this deep bag of tricks that you always flog everything that you find him you know, he may want to try that you're trying to do this you know you may want to use that so that all that stuff really helps Lionel Johnston  6:40  for sure for sure. So, let Kevin let's dive right into the first section here which is the audit review and how about just before we do that in the spirit of you know, your beer festival. I ended up getting a couple local beers. So, I've got some barn hammer for trader in front of me and great you know, the one great city brewing monkey trailer Pale Ale and what we're going to have here while we enjoy our time together in podcast is a Trans-Canada Brewing the Blue-Beary Beer I've had at one time before it was it was pretty awesome. So, I'm going to be enjoying that while we talked the other night. You're saying you've got a local beer on your end as well as that right? Kevin  7:17  Yeah, I got my boys from Torque got the woody Belgian. But now that you've rambled on and said, how many beers you haven't your place. I'm kind of mad that we didn't do this in person now. Lionel Johnston  7:25  Wow, we should have but plans change sometimes. Right? So... Alright. Well, how about I'm going to open this beer here and get it going. This may not be typical on the podcast. But we're all ready to go and how we do a quick Cheers. And we'll jump into the audit review. Ready? 321. Kevin  7:41  Cheers. Lionel Johnston  7:42  Cheers. All right. And someone will be figuring out trying to figure out how we got the cheers noise when we're in different places. But you know, in our bag of tricks. Okay, so Kevin, let's dive right into this audit review. And actually, in the podcast notes, I'll be able to paste us some of the information from the audit. So, you know, future podcast, guests can get a bit of an idea of what the types of things are, that we're looking at. And I won't get into tons of detail. And I know you've had a few moments to review this as well. But, you know, since you have a number of different websites, I focus specifically on the one has a beer festival website for, for, for the purposes of this podcast, at least. Okay. But really, I looked at, first of all, the speed of the website and then the technical aspects, you know, which those are very closely related, and then the content and then your social media aspect as well. I didn't get into just to, you know, what I made it to too long, but I didn't dive into you know, really deep into SEO and backlinks and those sorts of things that are a little more technical than that, what we need to talk about today, but generally, that's, that's what I was looking at here. And, you know, what, have basically an A or C or, or an F grade. And between the two different areas, you know, if you look at speed, and technical and content and social are two different categories. Really, the as you see here, the biggest area to improve is on this the speed and technical side, and you've got lots of great imagery and some videos on your website. And those sometimes, depending on how things are uploaded. Can you know, slow down a website, I've also found that your host really makes one of the biggest differences in how fast your website can get. I know with farmers website, we got it up and running and but still hit a wall until we switched, you know, our host, and we were able to get a bump and speed there. But if we look at some different results here, Kevin. So, you have you know, like a see with your speed score and mobile a 19 out of 100 and desktops a little bit better. Is there anything there that surprises you at all? Or is that similar to either what you were expecting? Or you already knew that? Kevin  9:52  Yeah, I knew I definitely wasn't it wasn't premium, because I know there are things that can be changed in the back end that I want to change. I just haven't had time to change it. I'm surprised about a couple of the apps I know the page sizes are kind of big because some of the pictures need to be slim down the rather large and you and I talked about that before using good tools when I'm uploading pictures, not putting in ones that are rather large. So, I have another time to clean that up. So, it's surprising but not shocking, I would Lionel Johnston  10:22  say Yeah, right. Yeah, I'm glad you brought up the image size. That was one thing when I first got into working on websites, you know, I didn't realize that you can upload a six-megabyte picture, you know, but using something like tiny p amp G, you know, really shrink that quite a bit and praising. Yeah, and Kevin, I know, you know a lot about this, but also, when you're doing site speed scores, you know, just taking one moment in time really isn't fair to a business or a website, because if there's a number of factors that can impact a website score, right, you know, total traffic, you know, and that that area and a whole bunch of things, right, you really going to Kevin  10:59  win. I know, in general, this one is probably you know, of course, it may be different on different days. But in general, I know that the things that it's failing or giving me different grades on are pretty accurate. Yeah, I know that you don't mean Yeah, Lionel Johnston  11:11  perfect. Well, and I'd say one thing that's important as you look at your business as well, especially with the, you know, the pizza fest and beer Fest, that those that at least at this point are more seasonal, where you have one big event. So, it's a little bit different than being in the e-commerce world where every millisecond really is making a big difference, right. So, you do have a bit of an advantage there where it's somewhat a captive audience, that people will find you anyway. But still, there's a lot of competition on the website. And for sure, speed matters, you know, and again, I know, I'm not telling anything that you don't know, in terms of the other improvements, you know, I want to ask you about, we're really the big things that we're most striking with some of the different tags and codes that I didn't find at least, and maybe they're there on there. But it didn't appear that you had Google Analytics on the at least this one site, and I know you aren't running Google AdWords. So that code wouldn't be there, of course, and then the big one is that, you know, the Facebook pixel as well. So, are those tools that you've looked at, at adding or, you know, have you made a conscious effort just not to have them on your, your website? Kevin  12:19  No, those are tools that I again, want to add. But time is an issue for with, with, with multiple events and multiple things, it's either, you know, I pay someone to do it, or I buckle down and add them myself. And, you know, for sure to improve the performance of the site and get more people to the site, Lionel Johnston  12:36  for sure. Now, you do an excellent job on the social side. And content side, I'll get to that just next Are you do run any Facebook ads, or Instagram ads currently, Kevin  12:47  right? When the events are coming, I do for sure, I don't do an all year round. And, the beer festival is going to be in year three. So, year three is, it's a lot easier, it's not the first time out of the gate. So, you kind of has a capital audience that gets larger and larger every year you do it. So probably a month or two before the event is when we really start ramping up with Facebook ads, and different kind of advertising and stuff like that. Lionel Johnston  13:14  Okay, well, great. And, you know, obviously, want to look at all of those areas. But the ones that really would stand out the most for me would definitely be getting that Google Analytics code on there. And then that the Facebook pixel, because once they're there, then you don't need to think about them anymore, right. And, but then you're able to go back and utilize them to help with your business. And I'll actually come back to the Google Analytics code when we talk about the vendors you work with. And in a few moments, anyway, those are some of the main improvements on the technical side. And then again, moving on to the content and social media side, you know, you have mostly always there and really been doing a super job is quite impressed with just the sheer volume of content that you're able to come up with. And the quality of the imagery, even then, you know, how some of the social posts are written the other, they're very, you know, cleverly written, and, you know, and getting a lot of attention. So, congratulations on, that definitely is a great thing that you're doing for your business. Kevin  14:15  Thanks. I appreciate that. That part of it as well, because of the job I do that part of it isn't a lot of work to me, you know what I mean? It just that's kind of the nature of the business. So, um, yeah, I appreciate that. It's, it's good to know them doing something properly. Lionel Johnston  14:29  Yeah, you know, I think that, you know, the content is great, but also what it was even more impressive, you know, looking at it, from my perspective, is the consistency, you know, and that's common, where someone can have a whole flurry of activity, but then, you know, it dwindles over time, but you're, you know, constantly engaging with people and trying to connect with businesses and connect with those consumers. So, so great, great work on that, actually. Kevin  14:52  And that industry is not really hard, right? People like beer, exactly like to socialize, I like beer, and I like to socialize. So, it's a, it's a no brainer Lionel Johnston  14:59  for. So, when one note I made, Kevin is that you're really in what I would consider an enviable position when I look at the audit. And what I mean, there is, if you had a website that was super-fast, and you had your Facebook pixel, you had your Google Analytics, all the things that we've pointed out that we could, you know, quickly fix if you had all of those things, but you weren't doing the content and the engagement and the networking with people online, you know, you wouldn't be in the position that you are right now. And it's much easier to be able to add some code to your website and change host to a faster host than it is to come up with hundreds and hundreds of really, you know, high quality and engaging photos and great videos and connections with people. So, that's, I mean, by your enviable position, that these are all really simple fixes, and just keep doing more of what you're doing. That's great. And fix a couple simple things and you'll be in at, you know, I feel a much better position, you know, moving forward, that makes sense. Kevin  16:00  Oh, hundred percent, for sure. Yep. No, that isn't. That is great news. Lionel Johnston  16:03  Super Well, I want to move on to our next section, we can move off from the audit review here and really look at some of the challenges, you know, for a small business owner, you know, I've been at these events as a participant, and I've seen the number of vendors there, and, you know, the people cooking food and serving a beer and, you know, checking people in and selling tickets, there's a lot of moving parts, or I have to imagine it's got to be, you know, quite a challenge to be able to keep all of these people organize and meet your timelines, is that the case or, or, you know, is it a pretty streamline processes problem free Kevin  16:44  it? Well, obviously, there's, there's never an event or festival that goes problem free, but because of the place where it takes place like it takes place at for Gibraltar, which is it's geared towards catering already like they do hundreds of weddings a year. So, when it comes to getting licenses, or an or a kitchen or certain things, it's, it's all turkeys, you know, I mean, so that eliminates a huge portion of organization right there. Plus, all of the beer vendors are used to doing festivals already, like all these guys go to flatlands Beer Festival and other festivals during the year. So, they all know the routine, you don't have to sit there and micromanage them. And they all usually have their own booths with their own logos and everything. So literally, all you have to do is tell them when you know what time to show up, you know, and where their spot is, what time are closing, and, you know, you just kind of giddy-up. So, okay, as far as festivals go, it's probably the easiest festival to run them. The main reason we did this festivals because I found that, of course, during my show, when I'm interviewing guys, all of them are doing their seven, you know, separate marketing doing their own separate thing, you know, I'm saying so this vessel was just an opportunity for them to use their separate marketing strategies, put them all together and get all the strength and power as a group and have a festival where they're not going to lose money. They can make a few bucks, but they can pour as many peers are wanting, they weren't going to lose any money. You know, we can all raise money for charity while we're at it. So, it just seemed like a like a win-win. Right? Lionel Johnston  18:18  Ya I know, that song sounds great. Well, thanks for sharing some background on that. And actually, I'm glad you mentioned the one part about the marketing and that was one thing I was curious about, you know, for, for these businesses that they're, you know, really in the early stages, you know, it's a couple people with a passion to brew beer or, you know, where the launch a pizza-related business, you know, what's, you know, how savvy would most of them be in terms of, of actual Modern Marketing, you know, do some, they really have a dialled in, or some it's completely foreign to them outside of these types of events.  Kevin  18:54  Well, if we're talking to beer guys, a lot of the beer guys, I'd say its half and half. Some are super dialled in John from Torque. He owned a marketing company for 20 years before he opened up a brewery. So, he, he knows what he's doing. Like, you know, he's, he's very, he knows a lot about marketing. Plus, he's open to learning new things about marketing, you know what I mean? Like, he's, he's just going to be a student of the game the whole time when it comes to industry. Like, if we're, if we're talking about pizza, you know, a lot of the pizza companies for the pizza Fest, that it's old mom and pop shops, you know, they've, they've, they've been making their pizza the pizza has, has gained a following or sold itself for the last 1520 years. But now, as you know, it's a new world we're in. So, either they don't know how to do it, they don't want to do it, even though they have a great product, or they don't know who to turn to, to actually get things done. So again, when it comes to festivals, that particular festival kind of gives everybody a market to collectively market as one, you know what I mean? So, all the while the people that don't really aren't, don't know a lot about marketing can kind of learn from others, or just kind of ride the wave for that weekend and find opportunities to, you know, find opportunities and learn from other people who are doing it properly. Lionel Johnston  20:12  or interesting. Yeah, I wouldn't have expected the difference between the beer folks and the pizza folks in terms of their marketing know-how, and says, That's quite interesting. Kevin  20:21  Yeah, the beer, the beer guys, usually younger guys, right? It's about I'm not going to say young, but it's usually younger guys who are, you know, you got to be quite ambitious to open up a brewery, no matter where you are. It's not, you know, $10,000 investment. These guys are getting investors and investing millions of dollars to open these places. Whereas a lot of the lot of the pizza places I've been around for years, and it may have been open, you know, on a shoestring budget, because they had it, you know, it's not like, it's really expensive to make pizza, at least that, you know, way back in the day. And this was a different kind of mentality in a different crowd that are running two different businesses, even though beer and pizza go hand in hand, right? Of Lionel Johnston  21:00  course, very interesting, you know, regardless of how savvy they are, with marketing, either way, when you're creating a market for them to be able to meet with customers and, and share their story and share their food and beverages. Definitely a lot of value for the vendors, you know, to be gained there. Right, Kevin  21:18  right. And that's the best part especially for me, too, because a lot of times I'm dealing with the actual vendor themselves, not the customers. So, the beer festival kind of gives you a chance to talk to the people and the and the breweries. Of course, that's the number one thing to actually see their customers and hear what they have to say. And the customers really like that, you know, like back in the day with the big macro breweries, right, you would drink their beer you'd never get to see meet the brewer You know, that's unheard of. You never Of course, if you ever stepped foot in the brewery, it's not going to happen. No. Meanwhile you in Winnipeg can go to a taproom, you can hear their story of the different kinds of beers they come up with, you can even suggest something and go and see something back in a week later, they could be making this something that you thought was a great idea, maybe should try this. Or you know what I mean. And these guys are super open to everything. It's kind of, it's kind of fun. Plus, the guy, it could be your neighbour that owns this place. They're super down to earth. And there's no formality there. You know, because you're talking to some guy and you're having a couple beers, and everybody kind of loosens up your loose-lipped and you kind of just hang out so it's a great opportunity for Brewer to meet customer and just kind of get involved in the community right they're smaller and usually a lot of them are in places where there are reachable their touchable you can you can you can learn how to make beer and plus they're very good with each other. A lot of ones that have come up didn't have their own brewery, so you play select torque and embracing Hall all these guys are letting other brewers brew their beer in their facility like does that you know what I mean? Like, it's not like Burger King is going to go and make burgers and McDonald's because they're one of their places broke down, right? These guys have no problem with that, you know, they give advice to home brewers who are brewing beer in their home on you know, the guys will bring it in, they'll taste the beer and go yet, you know, what you should have done this kind of give them advice is just kind of a way of information sharing that I don't find in other kinds of businesses. It's way less cutthroat. Lionel Johnston  23:17  Yeah. Oh, I wasn't aware that. And that, that's great to hear about. And really, it's fostering the development of a community right for these foods. Kevin  23:25  So that's great. I'm fully right. Yes, billion dollar a year business, there's tons of business go around, Lionel Johnston  23:31  they have very interesting and I know from my experience being at a number of these events, like the vibe there has been really great. And I could see, you know, now that you're talking about the collaboration between the vendors, I, you know, looking back, I could see that, yeah, everyone was really friendly, and eager to help out and good to see Kevin  23:48  it's nice for people to say that actually follow through. Lionel Johnston  23:51  So, Kevin, let's move into the next section here. What I wanted to take a couple minutes to talk about now is just some ideas, looking at both opportunities to use, say, promotion with consumers and, you know, opportunities with vendors and have, you know, your business is way better than then I know them of course, I don't pretend to have, you know, all the answer. But I wanted to bring up a couple ideas and, and questions and, and see where they go. The first one I want to talk about was really on the content side. And, you know, I know we've talked a lot about, you know, the content that you produce, and I produce some of my own content, not to the same level that you do, but I know it takes a lot of work and a lot of coordination to be able to get, you know, people in the right place and the gear and so on. So, one thing I've, I've trained other, you know, small business owners on when they're creating content, as I've suggested, that they, you know, document things more so than trying to come up with an idea of what can they teach someone or what can they show, but one of my, my thoughts I had in terms of helping develop more content is looking at guest blog posts, you know, through the, the pizza and the beer industry, have you looked at that where, you know, you have, say, the annual event, but you're able to work with all of those vendors where they're producing unique content specifically for your website, you know, and then you're able to have, say, a theme every month or have a featured vendor of the month, but they're the ones that are producing the content not in a salesy way, but they're promoting your there, they're doing a video highlighting how to make a certain pizza, or how a certain type of beers produced, have you looked at, you know, having that type of content on an ongoing basis? Kevin  25:31  No, I haven't. But that actually is a really good idea, depending on who, you know, depending on the vendor, so that if we're talking to the beer festival, yes, that would that is something I would definitely consider, because a lot of their social media content is like, spot on, and it's usable. And, you know, you wouldn't have to teach them how to do how to create the content, whereas there's probably a handful of the pizza festival customers that are savvy enough to in order to do that. Does that make sense? Like, as I understand the whole point, it's kind of like, yeah, you're, you're marketing your event without really having to get your hands dirty? Like they're creating the content, you're both you're broke, you're both kind of winning? Where I think with the pizza festival, it would be it be more of the same. Okay, does that make sense? Lionel Johnston  26:22  Yeah, I would imagine you would probably find, it sounds like this is exactly what you're describing, people would be at a different level of sophistication. So, there could be somewhere they produce everything. And, and you don't have to touch it, you just upload it to your site. And there are maybe others that need hand-holding, or they want you to come out and take some photos or, or maybe something needs video needs to be produced. And then everywhere in between there, Kevin  26:44  right. And, and, and if I was creating something like that, I wouldn't want to slight the people who aren't, who aren't a savvy as the person that is, because in the person that is, is getting all this, you know, all this promotion and content. Meanwhile, the person who isn't is left in the dust, and I just wouldn't want to leave that person who ended up in the dust. So yeah, I will use that idea. Because it's, I think it's awesome. But then I'd have to keep in mind that whoever needs a hand, I have to make sure that that they're covered to Lionel Johnston  27:08  Yeah, one way I've seen this work, Kevin, in the past actually is an organization like yours would actually publish an editorial calendar to say, all of the vendors and say, Hey, we want to focus, you know, February is, you know, we're focusing on, you know, gluten-free or, and, you know, summertime, we want to talk about, you know, beer, this made with certain types of fruit, those sorts of things, and basically able to share that out. And then and then that, you know, people see what things fit their business really well. And then it's more now hand to hand to try and get the gaps filled in the calendar.  Kevin  27:43  Oh, I like that. I like that I do Lionel Johnston  27:45  well, and for people that are listening right now that maybe don't know the background of why we do this a big benefit why you'd want to have other people produce content for you. One is, it's obviously easier for you, your job is to produce the market and to the eyes and ears, right. And that's creating value for these people. But more importantly, Google and Facebook highly reward companies that are producing unique and consistent content. So that's one of the big reasons you know, to have that, and all of those companies, you know, produce that content, you're going to get links between your website so, so that would help out them and that would help you as well. Right. Okay. Kevin sauce. So, let's talk a little bit about the promotion to consumers here. And I wanted to ask you, you know, what are some promotions that you've run in the past that you've found have resonated with the consumer so far, you know, if it was an early bird offer or contest anything like that, you know, Kevin  28:39  it's Winnipeg, so usually, if you're giving away free things, people love it, right, like the contest for, for free pizza, or for the beer festival we have? Well, for the charity part of it, too. We give out gift certificates to them too, to the tasting rooms for the beer guys, we had a thing where you could win a beer for and along with the beer fridge came a keg from every participating Brewer for the summer. So, if you're not if you're a guy that likes the entertain, you had a beer fridge that came as a cake fridge, and you didn't even have to, if there were 12 vendors at the beer festival, well, you got 12 kegs delivered when whatever cake ran out. And, you know, for you to entertain your friends. So, a free beer fridge and 12 kegs that went along with it. You know, I think it's a no brainer, very hard sell. Ya know. So that raised a lot of money for charity with the pizza fest it was just giving out free pizza, right. So, a different pizza from different pizza vendors every day for like, two to three weeks before the festival even started, right. So that those ones really go over really well. Because like I said if sometimes it's nice to just be able to taste the actual product. And usually, you know, no one's just going to order one pizza. I don't know, anybody just orders one pizza. So, it's kind of a no brainer for the pizza vendor also prefer the person if they're going to order one. Sure, you get something free. If you're going to order to will, I get two for the price of one it was a lot less and the actually get the taste of the good product and the beer at the pizza vendors making some money too, right? Lionel Johnston  30:24  Yeah, for sure. So, for some of them, or some or most or all of the promotions and contest would people be entering the contest through your website, or they are entering it directly with the vendors. Kevin  30:38  They enter through my website. Lionel Johnston  30:41  Okay. All right. So, then you're Yeah, you're the portal there where they come in and Enter. And then you're capturing their emails and, and building relationships over time then, Kevin  30:50  right. So, you build the relationships over time. It's not 12 different small databases. It's one large database. And then when the pizza festival is over, you can market to everybody, you know, that one large database that you already have a captive audience for everybody who collectively participated. So you give them the pizza vendors as the year you know, as the year goes on, until the next event, the opportunity to market to all the people that were interested in the pizza festival, whether they having a special for, you know, gluten-free pizza that week, or they're giving out free pizza, or they, you know, whenever they have an event coming up, it's their first anniversary, 10th anniversary, whatever they want to market, we market collectively, they just send it to the they send it to the Winnipeg pizza festival group. And we do the marketing for them, you know, so its kind of helps us build the event, build that large database and help the people who really don't know how to market at all. They may be great at social media and maybe they don't know how to do email marketing, what are they going to do is say, you know, what, their what they want to market, they can either email it to us and we'll send it out or, or if they need help creating it will just take them the information on what they're doing. Create something, show them they say yes, we send it out. Oh, I see. Lionel Johnston  32:07  Okay, I'm actually going to come back to that in a moment when we talked about working directly with vendors. But no, that's great. Two different topics that I wanted to cover or two different items under this one topic here around promotions that I wanted to share is, you know, one of the things I've run with a number of clients recently, or some viral contests, and I know you've had a chance to enter them, and we won't take too much time talking about them. But basically, for those listening to that may not be aware of a viral contest, that's where someone can enter a contest. But they actually get rewarded for taking a number of different actions, you know, where they can share it on Facebook, or they can come back every day and win more entries. And for the clients have run this with we fed they've generated anywhere from about 250 leads so that every lead is a new email all the way up to almost 10,000 emails from the contest. So that's pretty cool. A way to be able to capture that engagement, build your brand awareness and get those email addresses. And then yeah, and then another similar opportunity, Kevin, our lead quizzes, and I'm not sure if you've done any of these in the past with any of your businesses, but basically, they're, they're really fun and engaging simple quizzes. And people love quizzes, especially on Facebook, you know, that's, that's one of the highest, you know, click rates and completions, you know, out of all the content on Facebook or quizzes, you know, anyway, so with these lead quizzes, basic and ask all these simple questions. So if you think about in the pizza and beer space, you know, you could ask about what type of food someone likes or and, you know, say they're answering questions, they get to a point where they answer that they're, they're vegan, you know, then you're able to have some sort of, say, pizza profile at the end. And then it could actually say, Hey, here's a couple vendors that would fit you ideally, right? Or here are some recipes to other make these types of pizzas at home, or, you know, on your side, you know, do you like fruity beer, stronger, stronger beer, you know, they're answering all these fun questions. And then they're able to find out what their profile is at the end. And then ultimately be directed to some recipes and vendors. But ultimately, you're, again, improving your brand awareness, capturing emails and getting a lot of engagement as well, Kevin  34:21  right. But then, but the customer is getting a lot of value out of that to instead of doing their own research or are actually going to be your vendors or pizza places individually and trying to find out something that works for them. Your, your information is captured every kind of thing to point them in the right direction from the start. Exactly, exactly. Yeah, it's great. I think it's awesome. Right Lionel Johnston  34:42  now, we spoke a little while ago about different tools. And I know we have lots of we've had lots of discussions talking about different tools in that again, the challenge is, we can have that I believe it's called the shiny ball syndrome, right? Or like, Oh, look at that tool. Look at that tool. And then you have a real mess because you're trying to, you know, coordinate all these different tools. So, we want to be careful that we don't try too many. But there are a couple Actually, I've come across recently that I again, know, you know, thought of you right away here. And the first one that I have is LinkTree. Have you ever heard of LinkTree before? Kevin  35:13  It's called what? Linktr.ee?  Lionel Johnston  35:14  Yeah, links tree. So, if you actually check out on Instagram, and believe you're still on your computer there. But if say you go to farmers marketing on Instagram, one of the challenges on Instagram, and it's a great platform and growing like gangbusters, and you've done a really, really good job on Instagram. It's great seeing the content you have there. But the one challenge is, you've only been able to have one item in your bio,  Kevin  35:41  right, Lionel Johnston  35:42  right. So what link tree is, is it's a website that you basically go to as, sort of like a bitly link or, you know, link shortener. But basically, you go to this website, and you're able to put in their other links. So, for farmers marketing, for example, what I haven't in there, as you there are, there are four different links, so someone can click on that link. And it opens up, you know, one, or two, or three or four or more different options. So, for, again, for farmers marketing, someone could click on getting a live audit, or they could subscribe to the podcast, or go to our website. So why I was thinking of you, of course, is, you know, you have a lot of different things that you would want to promote in your business, right. So, it could be, you know, checking out another social profile, or could be for a contest, but it can also be buying tickets. So, you can have that all just in that one link.  Kevin  36:31  Oh, so you have the one link on your page. And I just click your link and it shows me four different links, get free marketing on and live where the coaching call, subscribe to the master, that gives you four different options, instead of just having gone to the one that the link is actually pointing to. I like that. I'm using that. Lionel Johnston  36:47  Yeah, especially because you have so many different aspects of your business. Yeah, so I thought that would be a good tip for you. So, I'm glad you like that You sound like you, you enjoy that one. Kevin  36:56  Oh, I'm stealing that right away. Lionel Johnston  36:57  right on to others that I came across us just recently. One is Headliner.app. And the other one is Wavve.co with two V's and dot CEO. And I'll put this actually in the show notes. And that these two are similar. Kevin one actually is paid, and one is free. I just recently found out but especially with the show that you have, you know, The Main Ingredient, and, you know, all of the other, you know, videos that you have going on. One of the great things with this tool is you actually can't upload an audio file to Facebook or Instagram and, and Instagram, you're limited to only 62nd videos. So, what you can actually do is take a static image, or you can use a video, of course, but you can take a static image, and you're basically turning it into a video. So, you can upload your static image, you upload your mp3 files, your audio file, it actually transcribes it for you. It also adds the little lines going up and down. So, it's showing that there's some audio being spoken. And then you export it. And you can upload this your 62nd video or less on Instagram, and Facebook and LinkedIn. But it really, I think, adds a lot more impact than just a static image saying, Hey, you know, this new podcast is out, you know, come listen to Episode Six, that sort of thing. Kevin  38:15  All right. Well, I get it. Yeah, Lionel Johnston  38:16  hundred percent. Yeah. And then. So, the last tool that I know we've talked about is funnel lyrics. And one of the big challenges that I had when I was really in the early days, and marketing and getting into marketing automation was being able to visualize the campaign and being able to see where's the traffic coming from, where's the goal where we try to send people to. And so that's that visual mapping software. And actually, you can get that for free as well. There is a paid version where you get the analytics, but you can do tons of work just on their free tool. So that's something you could check out for you for your businesses if you'd like as well.  Kevin  38:51  already checked it on. I'm on the page right now. Um, that's three things I'm stealing from you immediately. Lionel Johnston  38:57  Alright, well, there we go. So, if nothing and Elsa at least you got some cool tools that will directly relate to the type of business that you run. So, so I wanted to share your bag Kevin  39:07  of tricks is deep. That's why I like talking. You always have all these little tools. And yes, you can get caught up in having too many, but usually, nine times out of 10 the stuff that means you go through us are almost immediately usable.  Lionel Johnston  39:19  You're right. And really the things that we talk about our Hey, I'm doing something. And I think you actually mentioned this a few moments ago, but you know, Kevin, I'm doing something right now, how can I do it more efficiently. It's not like, Hey, I can do a video thumbnail for a podcast will I'm going to launch a podcast now like that it doesn't work that way, right? It's just Hey, producing a podcast or doing videos, it takes a lot of time, where can we shave time? Where can we pump with this content faster and more professionally, and you know, it feels all those tools help out with that. So, let's just move into again, the next topic and then we can summarize things and see what the top priority should be, I did want to take some time to talk about the relationship that you have with the vendors and the promotion to them. And you know, I really see I'm sure you do this quite a bit but I rarely see when I first saw your business model that there's a huge opportunity for you to really be that funnel of, of leads and customers for the business for these businesses, right and they have their own marketing going but really what you're doing is you're again building that marketplace and real estate where they're able to sell their products correct.  Kevin  40:33  Right. And it's funny that you said that because that the pizza festival actually came about from that that wasn't my idea thinking I'm going to have a Manitoba p2p You know, there's a lot of specialty weeks burger we can all kind of stuff. And I wasn't my idea to say, hey, let's, I'm going to have a pizza week that came from interviewing restaurants that sold pizza. And week after week, I would hear someone going, someone should have a pizza week so much and have a pizza week till two or three people would email me saying, why don't you organize a pizza week, that's how that came about. So, it's just kind of the relationship with different with different customers that kind of lead in that direction, right? Lionel Johnston  41:08  I totally agree. So I want to give you an example. Now, these companies are at a much larger scale. But if you look at Google, you know, Facebook, YouTube, you know, LinkedIn, those are all huge websites, of course, but they aren't the ones that are producing and owning the content, they're there do you know, other people are doing that right there really creating that platform, and that, you know, building a following of eyes and ears that those other companies can sell to, and that's really what you're doing as well. So that's why as I mentioned, when I first saw your business model is really impressed with that, and being able to see the value you can offer to people when we look at lead generation, you know, specifically for the vendors and the pizza and beer fest are you right now generating identifiable leads for those individual or collective vendors, like, how does a flow have a potential customer goes through, you know, your website, or the vendors website? Kevin  42:05  Well, usually goes through our website. So, a lot of times, different vendors will have a marketing idea that they actually want to post they want to market to the distribution list that the event created. So, we'll do it that way. It makes it easier, but it makes it easier because the vendor doesn't technically have to do any work, all they have to do is create the promotion and the event will promote their promotion. But in turn, we get a larger distribution list that we can market to. And the pizza, any pizza vendor that participates in the event can market to 12 months a year if they want to. Right, Lionel Johnston  42:38  I see. Okay. And would each vendor typically have their own standard offer, Kevin  42:45  right? When we're not going to tell them we know what they want to offer? Like, right, they can make up their own offer, we're just going to promote their offer or whatever event they have coming up. Okay. Lionel Johnston  42:57  All right. Thanks for sharing that. And where I'm getting at, or what I'm trying to get at Kevin is, you know, is there a way to be able to clearly show the pipeline rate and the funnel of people coming in and how many leads are being generated? And then how many are being distributed to the vendors? And then are we also able to capture, you know, the financial aspect of how much was generated from those leads? And I realized that would probably be the most difficult part and that this question as part of the reason why I am suggesting final lyrics, because you're able to see the flow of people, you know, through the entire process. And if I could give one example, you know, to demonstrate what I'm trying to get at is a friend of mine, actually, I know, he runs a really successful digital marketing agency, a local agency here, and they have on their website, and the last in the last quarter, they've generated something like 85,000 leads, and over $5 million in additional revenue, or 50, I don't think tech numbers, but I thought it's pretty neat that they're able to say this, how many leads we created in this is the value of them, I was just wondering, on a smaller scale, is there is there an opportunity for you to do that with these fests and does that help you then, you know, promote that to the vendors to attract more in the future, Kevin  44:16  for sure. Hundred percent, that's probably an area that I need to work on a lot more, because there are a lot of a lot of opportunities there that can be done better? 100%   Lionel Johnston  44:29  Well, that's great. Well, how about Kevin, let's just start wrapping things up here. And I just wanted to ask you one question. And then we can talk about it for a couple moments as necessary here. But you know, from the different discussion that we had, we touched on some, you know, technical improvements, your website and how well you're doing in the content and social side. And we talked a little bit about, you know, the, you know, direct engagement with consumers and vendors, are there any things that we've talked about here so far, that really stood out to you the most that you know what, when you when we discuss it, you're like, man, I really they need to tackle that right away.  Kevin  45:03  Yeah, tweaking the websites, like as far as the things that you and I have talked about before, as far as, you know, the background portion of it. So, we're talking the speed of a lowering of the page that the mobile portion got an F, so anything that's red and got an F are things some of them, I knew. Hey, I can't believe I got an F, or I knew that was going to get an F. So, make sure I correct those things right away technically, because, again, the hard portion of the work is done the networking and content creating is stuff that you just can't create overnight, that takes time and effort. And it's huge. So, if it's just tweaking the technical portion of it, something I can literally do in a day or two, you know, that portion of it has run out to me that, you know, it's an easy tweak. So, make sure you get your infrastructure running properly, and then the rest you can continue to work on Lionel Johnston  46:02  these items. I know that, yeah, all very easy fixes, especially, I know, you're very tech savvy. So, it'll be very easy for you to knock those things out. And, you know, and I hope you found a lot of value, you know, to our discussion, and I know, you know, for my own business, you know, I often asked other people to build a look at things as much as I may think, I, I know things having those additional eyes are different eyes on your business can really uncover a lot of things. And I remember working with someone one time and, you know, my team had worked on this project for many, many hours, and, you know, 100 different times you looked at it, and then, you know, my leader looked at it immediately and said, well, there's no logo on it. And, you know, we'd looked at this thing for hours. And none of us said, had caught that, you know, but it definitely is valuable to build to get those outside opinions on the businesses that we're running. So, hope you agree with that as well.  Kevin  46:57  Okay, Lionel Johnston  46:58  right on. Well, thanks a lot to Kevin. And for everyone that's listening right now, for all the other small and medium-sized businesses out there like Kevin Bergen, if you'd like to have a similar discussion like Kevin and I have just had, where you have a marketing audit and a live coaching call you all in an effort to be able to take your business to the next level, please check out our website at farmer's marketing.ca where you can start your application and submit your information. And we'll have a couple of discussions and see if you're a good fit for the podcast. And the podcast is a good fit for you. And Kevin, thanks again for you know, being able to put your businesses under the microscope but I am sure that potentially created a little bit of unease. But to be clear, I really am very impressed with everything that you're operating and running on your side. You've really built a pretty neat business for yourself. And it's great to see how all of these different components are tying together and it sounds like there are even bigger and better things, you know, in the future for you and these events moving forward. Hey, hope so, thanks, man. Thanks for joining the master and Modern Marketing Podcast. Kevin, and for everyone else, listening. Until next time, onward and upward, Announcer  48:10  the master Modern Marketing podcast with your host Lionel Johnston, lovers of marketing and growing small businesses you enjoyed today's podcast, please rate and review. We'll catch you next time on the master Modern Marketing Podcast.

In today's episode, we speak with Stockton Fisher from Funnelytics. We discuss some common problems that marketers and business leaders experience, and talk about how Funnelytics can help you map your marketing funnels easily.  Funnelytics is truly transformational, so click here to learn more.  If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng. To be a guest on the Master Modern Marketing podcast, please apply at www.FarmersMarketing.ca. Additional Resources:  1) Check out Funnelytics 2) Connect with Stockton Fisher here: Facebook; LinkedIn 3) See a real example of setting up a campaign using Funnelytics: Read the full transcript here: 

Te cuento, con total honestidad, qué cosas y herramientas han funcionado en mi negocio y qué no lo ha hecho. Puedes ver el vídeo completo sobre Funnelytics del que te hablo en el episodio desde https://www.pepacobos.es/125

Have you ever been in a place where you feel like you’re running your business in the dark– trying to generate more sales but can’t figure out where your sales are coming from?   If you are in a dilemma to figure out how to generate leads online or feel like you’re in limbo, frustrated that you don’t know how to track all of your online activity, then you’ll enjoy this conversation with Funnelytics’ founder Mikael Dia. Mikael is a digital marketing expert, and he will show you how to convert traffic into profit using data, and what he would do to build a seven-figure business– based on data.  Don’t miss it!

ClickFunnels has recently been valued at over $500 Million. Now what may surprise you, if you don’t already know it, is that ClickFunnels was only founded in 2014. In this episode, we talk about the techniques they used to achieve their success. Plus, we talk about another successful ‘unicorn’ company as well. These case studies will be useful because ‘success leaves tracks that we can follow ourselves’. Enjoy!Links for podcast:Sweep Bright - www.SweepBright.comThe Fourth Industrial Revolution by Klaus Schwab - https://www.amazon.co.uk/Fourth-Industrial-Revolution-Klaus-Schwab/dp/0241300754/ref=sr_1_1?ie=UTF8&qid=1537947955&sr=8-1&keywords=fourth+industrial+revolution Slack - www.Slack.comFunnelytics - www.Funnelytics.ioClick Funnels - www.ClickFunnels.com

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into profit. A serial entrepreneur who scaled several businesses to seven figures and beyond, he is passionate about helping entrepreneurs understand their numbers so that they can get better results from their marketing efforts.

I am speaking to sales funnel and conversion optimization expert and Founder of Funnelytics Mikael Dia. He’ll share with us how to maximize our ROI using sales funnels. Here are some questions I asked Mikael. How do you know your business is ready to use the strategy of automated sales funnels? How do automated funnels help grow a business? What types of funnels do entrepreneurs typically use the most? How does funnelytics help master our funnels? Why do users love it so much? Mikael Dia is the founder of Funnelytics, Chief Architect at White Coat Digital Inc. and partner of IIFYM. His specialties include Sales Funnels Design, Conversion Optimization, Copywriting, and Customer Value Optimization. It took him over 9 years of experimenting with many businesses to get this simple process perfected. He has built and sold a Mandarin Language School, started a software business that has raised over $1,000,000 in funding, launched a Digital Marketing agency that makes over $100,000 per month, and helped scale businesses to multiple millions. https://funnelytics.io/ http://thediaproject.com/

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit.    Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool to understand numbers at a glance in order to easily fix the holes and optimize what’s working.   He used this very method to scale one of his businesses from $2,500 / month to $5,000 dollars per day in revenue, and he has helped countless clients grow at a similarly quick rate as well. Mikael has also grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months.    Today, he will tell us how he did it and what he learned from the whole experience.   Take Things One Step at a Time   Sometimes people have a lot of great ideas, but they fail to take off because they’re too afraid to take the first step. Mikael says don’t be.    He actually admits that when he started his first business, everything was an experiment. He didn’t really know what he was doing. Sometimes he would get results, sometimes he would not; however, focusing on every little win he would get kept him going and things became easier to figure out over time.   Don’t Force Yourself to Be Like Other People   We all have our way of learning and doing things, so don’t force yourself to be like other people to emulate their success.    Mikael said that when he was starting out, he turned to using different informational materials to figure out the things that he needed to do, but they didn’t always work for him, so he had to do some things differently -- and that’s when things started falling into place.   Understand the Fundamentals   We all want to make money -- that’s why aspiring entrepreneurs venture into the business industry -- but Mikael said that if you really want your business to take off, you need to shift your focus from constantly chasing after the money to understanding the fundamentals of building a business.    Find out what your target customers really want, what they need, how you can help, and how you can get them to seek you out.  Equip and Empower   No man is an island, and to be able to scale your business, you’re going to need all the help that you can get. That’s where some people fail, Mikael explained.    They focus on their personal expertise too much that they sometimes fail to recognize what valuable contributions other people can bring to the table; however, he said you can easily fix this by equipping and empowering.    Tell people where you need to be, then let them decide how they’re going to reach it.   Don’t Take Processes for Granted   Working on processes can be boring, especially if you have no natural inclination for it, but if you really want your business to succeed, Mikael says that you don’t really have much of a choice.    Knowing your product and the message that you want to send out is a good start, but if you want to scale your business, you need to figure out how to get from Point A to Point B, then from Point B to Point C.    If this is something that is outside of your expertise, then you need to find someone who can put the pieces of the puzzle together for you.   Takeaway    Mikael said that if there’s anything that he learned from his experiences, it is to learn how to roll with the punches. It’s good to be prepared and have a clear goal of where you want to be, but things don’t always go according to plan so you need to learn not only how to innovate, but also to delegate. Once you learned how to do that, it will be easier to figure things out as you go.    Recommendations   For more tips on how to build and scale businesses, Mikael recommends Michael Masterson’s Ready, Fire, Aim: Zero to $100 Million in No Time Flat. He also invites you to visit his website www.funnelytics.io and try out their free mapping tool to see how they can help you increase your website’s conversion rates. 

Episode Topic:  Are you constantly trying new ways to increase your online presence and get your message out there? Having trouble generating leads for your start-up or long-running online business? The trends are changing fast so we know how important it is to have proper systems in place that can help your audience grow and generate leads and loyal costumers. Scaling Your Business with an Optimized Funnel System If this resonates with you Episode #204 with Mikael Dia- Scaling Your Business with an Optimized Funnel System, is perfect for you to enjoy. Mikael is going to break down how to efficiently begin your funnel system and how to build a waitlist before you launch your product! About Our Guest: Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working. Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue and has helped countless clients grow at a similar quick rate as well. Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months. Originally from Montreal, Mikael lives with his wife and 18-month old daughter in Toronto, Canada. STAY CONNECTED TO OUR GUEST:  www.funnelytics.io Thediaproject.com Thank you again for joining us today please check out our webpage at www.riseupforyou.com for more podcast episodes, webinars, articles, free resources, and events to help you get to the next level in your life! You can also follow us on Twitter, Facebook, Instagram, Google+, and Youtube @riseupforyou If you know anybody that would benefit from this episode please share it with them and help spread the knowledge and motivation. Please support Rise Up For You by writing a review on iTunes. Your feedback will really help the success of our show and push us to continuously be better!  So don’t forget to show your support! SUBSCRIBE TODAY to Rise Up For You Women’s Podcast

The term funnel is thrown around quite a lot in the online space and it is the process by which businesses gain trust and earn clients. The top of the funnel is a geared towards a large pool of potential clients and each step of the funnel moves some potential clients into your paid client sphere or allows them to drop off. Let's consider each step in a funnel as a conversion. The first step of the funnel, before anyone ever enters is awareness – this could be in the form of referrals, interviews, content marketing, articles, social media or paid advertising to name a few. Once someone is aware of your business they may enter the top of the funnel by signing up for your email list in exchange for a checklist or a worksheet or a challenge or a webinar link or a virtual summit ticket or anything else that has value and is easy to distribute The top of your funnel could even be subscribing to your podcast or joining your Facebook group, LinkedIn group, conversing with your Facebook page via messenger or Slack channel. These methods will be discussed in a future episode. Later in today's episode we'll discuss the top of funnel tech that is based around email address exchange. Near the top of your funnel are also small products or one time services, booking a consultation or limited or trial access to a membership site. People who “convert” at the earlier stages are more likely to see all that your business can offer and then invest in more products and services with you. Marketing specialists and strategists focus on helping businesses get more people into the top of the funnel and guide them swiftly towards a product or service. Next week's episode of the Tech of Business podcast is with Mikael Dia who started funnelytics.io which is a software tool to visually map and understand funnels in your business… which is part of the reason we're doing a deep dive into funnels today (I kinda wanted to make sure that next week's episode had relevance for you!) The power of a funnel is to nudge your audience to the next level. I know that this works because I've seen it work on myself. Let's take my friend Amber De La Garza and her podcast Productivity Straight Talk. I was listening to episode 59: Email Inbox Insanity: How to Tame it Then Maintain It – anyway, I was listening to her episode where she shared her 5 simple email decisions and mentioned that on the shownotes there is a download called “5 Simple Email Decisions Desktop Sign” that I could actually print out and put on my desk – so that every time I head into my inbox I will know exactly how to tackle the new items. She hooked me on that one, and I went to her shownotes, downloaded and printed out the sign and posted it on my desk. Amber's freebie is the top of a funnel. From there, I could decide that I need a productivity coach or to purchase something else from her. While I already trusted her insight, the download renewed my trust and puts her top of mind. Every day when I sit down to tackle my inbox, I have a reminder of that trust. At present, I'm sitting in Amber's funnel – excited to see where she takes me next. OK, so now it's time to talk about the technology that goes into the top of the funnel. As I said before, for today, we're going to focus on email address exchange for top of funnel and it consists of three facets: Opt-in or Landing page Email marketing system Delivery The opt-in or landing page is simply the name provided to the page that describes the value exchange. It includes the email collection form which ties it to the email marketing system. This page can be created using a dedicated landing page system like LeadPages, ClickFunnels, Kartra, Instapage or any number of page builders for WordPress. This page looks different than a regular website page to the visitor because it only has one action (to take advantage of the offer) and it doesn't include navigation or other distracting elements. When building your opt-in pages, you'll want to make sure that they work well on all screen sizes. While you may not be ready to jump into Facebook ads or understanding the analytics and conversion of this page, I highly recommend adding the Facebook pixel and Google analytics code to this page. [I told myself that I wasn't going to go all technical, and that might have been a bit technical. So, if you're using a dedicated landing page system, there is likely a location within the dashboard to add these snippets. It's important, but don't let this stop you from creating the top of your funnel. If you would like to get this setup, head over https://techofbusiness.com/work-with-me/ to schedule a one time tech strategy session to get you on the right track.] Once someone completes the form on your opt-in page, their email address is entered into your email marketing system. For the user, you'll want to direct them to the next page of the funnel, which is often a thank you page that lists next steps. Sometimes the freebie will be delivered right on the thank you page, other times it will be delivered via email. In the email marketing system, we'll set it up to send that new user a series of one or more emails that deliver the freebie and provide additional value. This may include a full on automatic sequence, if you've flushed out your funnel already, or it might just be the gift and then adding them to your general distribution email Please note: there are different laws and rules regarding sending promotional, informational and marketing emails. Be sure that you're crossing your T's and dotting your I's in the eyes of the law. And if you need a lawyer, my guest from Episode #2, Jamie Lieberman is fantastic – you can connect with her at https://hashtag-legal.com. I usually recommend delivering the freebie via email, rather than on the thank you page. This is because the more information we have about a user the better – by delivering the freebie via email, we can make sure that they open the email with the download in it and also see that they've clicked on the link to receive the item. Regardless of the size of your freebie, from a one-page PDF to a multi-week summit, email will be the main vehicle for guiding your new lead in your funnel. In the virtual summit space, the funnel is guiding the attendee to purchase the extended summit series. The opt-in page for a virtual summit is often a longer form invitation with multiple opportunities to opt-in for a free ticket to the summit. These are positioned strategically down the page, so that as soon as the website visitor is on board with the summit concept, they don't have to hunt for the sign up form. The thank you page for a virtual summit will provide instructions to check your inbox for important summit information and may include a number of links – ranging from sharing the summit on social media to purchasing the summit series at a deep discount. Because the user has multiple options for what to do at this point, this page is not generally considered part of the funnel. The time between signup for the summit and the summit kick-off date is called the pre-summit series. And this series has one goal: to entice the lead to purchase the summit series. It's important to mix in valuable content with the purchase opportunity or you might turn off your lead before they even get to day 1. This is why Facebook groups and content rich emails are also important elements to the funnel. And good tracking is important too – because we don't want to be selling to someone who has already bought. Let's bring this back to the funnel – to know if a funnel is working, we want to understand the numbers. How many people are landing on our opt-in page. How many people are signing up How many people are opening our email How many people are taking the next step (and the next, and the next, and purchasing something from us.) If you're running ads, then the Facebook Ads manager will be a great place to grab these numbers. Your email marketing system will provide hints. And regardless of the source of your traffic, Google Analytics and Google Tag Manager are great tools to help gain insight into how people are interacting with the funnel. Today is the best day to setup the tech side of tracking systems. This will start collecting data for you, even if you're not looking at it yet. Your future marketing department will thank you! And come back next week when we talk with Mikael of Funnelytics who has a marketing background. The week after I sit down and talk marketing technology with Eli Natoli who is a growth mentor for coaches and entrepreneurs. We're in this together – I'd love to know what tech you're rocking or exploring for your funnels. Come join us in the Tech of Business Community on Facebook at https://techofbusiness.com/community/ If you would like to email me, I can be reached at jaime@techofbusiness.com.  

The term funnel is thrown around quite a lot in the online space and it is the process by which businesses gain trust and earn clients. The top of the funnel is a geared towards a large pool of potential clients and each step of the funnel moves some potential clients into your paid client sphere or allows them to drop off. Let’s consider each step in a funnel as a conversion. The first step of the funnel, before anyone ever enters is awareness – this could be in the form of referrals, interviews, content marketing, articles, social media or paid advertising to name a few. Once someone is aware of your business they may enter the top of the funnel by signing up for your email list in exchange for a checklist or a worksheet or a challenge or a webinar link or a virtual summit ticket or anything else that has value and is easy to distribute The top of your funnel could even be subscribing to your podcast or joining your Facebook group, LinkedIn group, conversing with your Facebook page via messenger or Slack channel. These methods will be discussed in a future episode. Later in today’s episode we’ll discuss the top of funnel tech that is based around email address exchange. Near the top of your funnel are also small products or one time services, booking a consultation or limited or trial access to a membership site. People who “convert” at the earlier stages are more likely to see all that your business can offer and then invest in more products and services with you. Marketing specialists and strategists focus on helping businesses get more people into the top of the funnel and guide them swiftly towards a product or service. Next week’s episode of the Tech of Business podcast is with Mikael Dia who started funnelytics.io which is a software tool to visually map and understand funnels in your business… which is part of the reason we’re doing a deep dive into funnels today (I kinda wanted to make sure that next week’s episode had relevance for you!) The power of a funnel is to nudge your audience to the next level. I know that this works because I’ve seen it work on myself. Let’s take my friend Amber De La Garza and her podcast Productivity Straight Talk. I was listening to episode 59: Email Inbox Insanity: How to Tame it Then Maintain It – anyway, I was listening to her episode where she shared her 5 simple email decisions and mentioned that on the shownotes there is a download called “5 Simple Email Decisions Desktop Sign” that I could actually print out and put on my desk – so that every time I head into my inbox I will know exactly how to tackle the new items. She hooked me on that one, and I went to her shownotes, downloaded and printed out the sign and posted it on my desk. Amber’s freebie is the top of a funnel. From there, I could decide that I need a productivity coach or to purchase something else from her. While I already trusted her insight, the download renewed my trust and puts her top of mind. Every day when I sit down to tackle my inbox, I have a reminder of that trust. At present, I’m sitting in Amber’s funnel – excited to see where she takes me next. OK, so now it’s time to talk about the technology that goes into the top of the funnel. As I said before, for today, we’re going to focus on email address exchange for top of funnel and it consists of three facets: Opt-in or Landing page Email marketing system Delivery The opt-in or landing page is simply the name provided to the page that describes the value exchange. It includes the email collection form which ties it to the email marketing system. This page can be created using a dedicated landing page system like LeadPages, ClickFunnels, Kartra, Instapage or any number of page builders for WordPress. This page looks different than a regular website page to the visitor because it only has one action (to take advantage of the offer) and it doesn’t include navigation or other distracting elements. When building your opt-in pages, you’ll want to make sure that they work well on all screen sizes. While you may not be ready to jump into Facebook ads or understanding the analytics and conversion of this page, I highly recommend adding the Facebook pixel and Google analytics code to this page. [I told myself that I wasn’t going to go all technical, and that might have been a bit technical. So, if you’re using a dedicated landing page system, there is likely a location within the dashboard to add these snippets. It’s important, but don’t let this stop you from creating the top of your funnel. If you would like to get this setup, head over https://techofbusiness.com/work-with-me/ to schedule a one time tech strategy session to get you on the right track.] Once someone completes the form on your opt-in page, their email address is entered into your email marketing system. For the user, you’ll want to direct them to the next page of the funnel, which is often a thank you page that lists next steps. Sometimes the freebie will be delivered right on the thank you page, other times it will be delivered via email. In the email marketing system, we’ll set it up to send that new user a series of one or more emails that deliver the freebie and provide additional value. This may include a full on automatic sequence, if you’ve flushed out your funnel already, or it might just be the gift and then adding them to your general distribution email Please note: there are different laws and rules regarding sending promotional, informational and marketing emails. Be sure that you’re crossing your T’s and dotting your I’s in the eyes of the law. And if you need a lawyer, my guest from Episode #2, Jamie Lieberman is fantastic – you can connect with her at https://hashtag-legal.com. I usually recommend delivering the freebie via email, rather than on the thank you page. This is because the more information we have about a user the better – by delivering the freebie via email, we can make sure that they open the email with the download in it and also see that they’ve clicked on the link to receive the item. Regardless of the size of your freebie, from a one-page PDF to a multi-week summit, email will be the main vehicle for guiding your new lead in your funnel. In the virtual summit space, the funnel is guiding the attendee to purchase the extended summit series. The opt-in page for a virtual summit is often a longer form invitation with multiple opportunities to opt-in for a free ticket to the summit. These are positioned strategically down the page, so that as soon as the website visitor is on board with the summit concept, they don’t have to hunt for the sign up form. The thank you page for a virtual summit will provide instructions to check your inbox for important summit information and may include a number of links – ranging from sharing the summit on social media to purchasing the summit series at a deep discount. Because the user has multiple options for what to do at this point, this page is not generally considered part of the funnel. The time between signup for the summit and the summit kick-off date is called the pre-summit series. And this series has one goal: to entice the lead to purchase the summit series. It’s important to mix in valuable content with the purchase opportunity or you might turn off your lead before they even get to day 1. This is why Facebook groups and content rich emails are also important elements to the funnel. And good tracking is important too – because we don’t want to be selling to someone who has already bought. Let’s bring this back to the funnel – to know if a funnel is working, we want to understand the numbers. How many people are landing on our opt-in page. How many people are signing up How many people are opening our email How many people are taking the next step (and the next, and the next, and purchasing something from us.) If you’re running ads, then the Facebook Ads manager will be a great place to grab these numbers. Your email marketing system will provide hints. And regardless of the source of your traffic, Google Analytics and Google Tag Manager are great tools to help gain insight into how people are interacting with the funnel. Today is the best day to setup the tech side of tracking systems. This will start collecting data for you, even if you’re not looking at it yet. Your future marketing department will thank you! And come back next week when we talk with Mikael of Funnelytics who has a marketing background. The week after I sit down and talk marketing technology with Eli Natoli who is a growth mentor for coaches and entrepreneurs. We’re in this together – I’d love to know what tech you’re rocking or exploring for your funnels. Come join us in the Tech of Business Community on Facebook at https://techofbusiness.com/community/ If you would like to email me, I can be reached at jaime@techofbusiness.com.  

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit.   Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working.   Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue, and has helped countless clients grow at a similar quick rate as well.   Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months.   Originally from Montreal, Mikael lives with his wife and 18-month old daughter in Toronto, Canada.   Mission: Mikael turns advertising to profit. He builds marketing funnels to help businesses find their dream customers and helps to convert them into paying customers.    Mistake: Even though he's made so many, Mikael tells people not to shy away from making mistakes. He says that the pain of making mistakes helps people grow and develop a thicker skin as an entrepreneur.   Recommended:Quote: "You are the average of the five people you spend time with." -Jim Rohn Book: Ready, Fire, Aim Eat With: LeBron James Can't Live Without: Slack   Contact:  www.funnelytics.io Facebook LinkedIn The Dia Project

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working. Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue, and has helped countless clients grow at a similar quick rate as well. Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months. Originally from Montreal, Mikael lives with his wife and 18 month old daughter in Toronto, Canada. To learn more, go to: www.funnelytics.io

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit.   Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working.   Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue, and has helped countless clients grow at a similar quick rate as well.   Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months.   Originally from Montreal, Mikael lives with his wife and 18 month old daughter in Toronto, Canada.   To learn more, go to: www.funnelytics.io

On this episode of Build Your Network, Host Travis Chappell interviews Mikael Dia, a digital marketing expert and Founder of Funnelytics, a software company that is assisting marketers and entrepreneurs convert online traffic in revenue. Here’s what Travis and Mikael discuss in this episode: About Mikael Dia Mikael Dia is from Montreal, and now based… The post Build Your Network (http://www.buildyournetwork.co) . For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

Mikael launches and scales online businesses. His specialties include Sales Funnel Design, Conversion Optimization, Copywriting, & Customer Value Optimization. Not only is Mikael an MBA graduate with an Entrepreneurship, Digital Marketing, and Engineering background, he is also the CEO of Funnelytics.io. This is a software that will help you map your funnels faster and easier. On today’s episode, we will get to know more about Mikael’s software, Funnelytics. He will share his entrepreneurial journey from running an agency to focusing on his software, Besides that, he will give us tips on how to be fulfilled as an entrepreneur.

Mikael Dia shares his wisdom on The Business Blast Podcast! You can learn more about Mikael here: https://funnelytics.io/ and here: https://www.facebook.com/mikael.dia This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite and join the free community at http://authorsunite.com/. Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support

The post Mikael Dia on Funnelytics, Taking Chances, and Enjoying Your Path EP:27 appeared first on Jennifer Kaylo Ruscin.

Mikael Dia, CEO/Founder of Funnelytics, joins the Social Pros Podcast to discuss meaningful analytics and using that data to build a loyal community.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why it is often difficult for businesses to break down which advertising efforts are working Why first/last click attributions are not effective measurements How to use Funnelytics to optimize your funnel What separates a good business from someone just selling a product How to connect with your customers while providing business value   Resources The Complete Guide to Social Media for B2B from Salesforce ICUC Brandwatch Funnelytics   Visit SocialPros.com for more insights from your favorite social media marketers.

      Mikael Dia is the founder of Funnelytics, Chief Architect at White Coat Digital Inc. and partner of IIFYM.       Mikael helps launch and scale online businesses. His specialties include Sales Funnel Design, Conversion Optimization, Copywriting, and Customer Value Optimization. It took him over 9 years of experimenting with many businesses to get this simple process perfected.       He has built and sold a Mandarin Language School, started a software business that has raised over $1,000,000 in funding, launched a Digital Marketing agency that makes over $100,000 per month, and helped scale businesses to multiple millions.       When he's not thinking of ways to grow online businesses, he's usually spending time with his wife and new baby girl. Connect with Mikael Dia To learn more, go to Funnelytics          For show notes, links, information and How to Attract, Sell and Deliver like a Million Dollar Online Coach go to OnlineSuperCoach.com

In today’s episode I chat with my featured guest, Michael Dia, about what you need to consider about your business model before you jump in. Will your business give you the money, freedom, impact and fulfilment you desire?  Or will you be burned out one day and wishing you had done things differently.Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more profit. Passionate about helping entrepreneurs scale their business in a faster and more efficient way, Mikael developed a simple, visual tool for entrepreneurs and marketers to understand the numbers in their marketing at a glance in order to easily fix the holes and optimize what’s working. Using this method, Mikael scaled one of his businesses form $2,500 / month to $5,000 dollars per day in revenue, and has helped countless clients grow at a similar quick rate as well. Mikael has grown his marketing agency, White Coat Digital to over a Million dollars in revenue in just 18 months. Originally from Montreal, Mikael lives with his wife and 18 month old daughter in Toronto, Canada. For full show notes and links visit: https://samanthariley.global/podcast/3/