Podcasts about why something

You've been a pussy during lockdowns, and you've made excuses. Let's fix that, starting right now.Watch this on Youtube: https://youtu.be/Q-0tY0kTxXoContact me for coaching if you need help getting back on track (I promise I'll be a lot nicer to you than I was in this podcast): https://killyourinnerloser.com/contact124 Approaches in a Day: https://theinnerwinnershow.com/75/My own lockdown depression and feeling suicidal: https://killyourinnerloser.com/my-covid-depression/Why SOMETHING is Better than Nothing: https://www.buzzsprout.com/1279346/7230091

THE CURSE OF AUDREY EARNSHAW MOVIE REVIEW Taking place way back in the 19th century…wait, no, it’s just people who LIVE like it’s still the 19th century, Audrey is the daughter of Agatha. Agatha keeps Audrey hidden away from the rest of the town. Why? Something to do with who her father is. The town… Read More »Screener Squad: The Curse of Audrey Earnshaw

THE CURSE OF AUDREY EARNSHAW MOVIE REVIEW Taking place way back in the 19th century…wait, no, it’s just people who LIVE like it’s still the 19th century, Audrey is the daughter of Agatha. Agatha keeps Audrey hidden away from the rest of the town. Why? Something to do with who her father is. The town… Read More »Screener Squad: The Curse of Audrey Earnshaw

Netanyahu is up to his old tricks in the political field and is not putting an end to the Gaza terror. Why: Something is rotten in the State of Israel. How: We are selling our Birthright. Never: A free lunch. Israel’s: Qualitative edge ? Is It: The end of the Palestinian honeymoon? High Time: To put a final end to the Gaza terror. Hear About: The danger of the Law of Return. Uman vs. COVID-19 : The loss of common sense. Hear: How the elephant trumpets. And: Lots more. The Walter Bingham File 01SEP2020 - PODCAST

This time of year we tend to lose sight of our routines… we can easily become overwhelmed by holiday parties and obligations, and before we know it, we are having... The post #55: Why SOMETHING is better than NOTHING appeared first on Get Lively Now.

What's going on everybody? Hey, this is Coulton woods and I want to welcome you to another episode of learning from the experts, and once again, I have a freaking awesome expert on here today that I'm excited for you guys to get to know and your story and learn some freaking sick stuff from. So here's the deal. I know how frustrating it is as an entrepreneur to waste countless hours sifting through wanna be experts who never actually helped me in the end. Then to learn years later that there was an expert who really could help me 100 times faster than learning on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learn from and interview real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to learning from the experts. Awesome Josh! I'm excited to have you on here. I have Josh Forti on here with me today and he's going to drop some knowledge bombs, some truth nukes. Steve Larsen would like to say, but first off, okay, Josh, not everybody knows you, so let's, let's hear your story a little bit more. Coulton, the man, I appreciate you having me on here dude. It's an honor and I'm excited to get rockin' and rollin'. How far back should we go? Where do you wanna start? How'd you get started? We'll back up to the origin story. Born in Wisconsin at age one, moved to La, lived in the suburbs of La for 10 years and then moved out to this little itty bitty farm town in the middle of nowhere of Indiana. So culture shock, right? I'm 12 years old from there, grew up on a farm and had no social media experience and all, like I had dial up internet. I didn't have like texting or Internet on my phone until I was 20, so I mean, like really out in the middle of nowhere. And so I went and, you know, I'm a farmer and had a bad year in the farm community. I was planning on being a farmer my whole life. That was my goal, my mentality and had a bad year in that. It was like, dude, I gotta go do something else. Like I didn't realize the risk that was involved there. So I wanted something a little more. Started college for a semester. Absolutely hated it. While in college I got a job in insurance sales and kind of the requirement, the reason I was able to get that job was, hey, you're in college, you're going to finish it. Well, I was arguing with my professor one day and he was like, you're here because you want to be successful. And I'm like, oh no, that's not why I'm here. You don't need college to be successful.  And he goes, was, why the heck are you here? And I'm like, well, that's a good point. And so literally right there I got up, stood up and said I quit and walked out and walked out of the Bursar's office, quit my classes and left. And so when my boss finds out like three or four days later, she's like, you've got three months to figure out what you're going to do.  And either start something else, right? Sign up for more classes or figure out what you're going to do with your life basically or else you're done. And so I'm like, all right, well I'm gonna figure something out. So I'm pretty broke at this time and I'm looking around and I'm like how do I make money? And so we're sitting there, she's got some pretty big clients and we're at this sitting in the office of a huge company. I mean probably over $100, $200,000,000 a year at least. I mean, they got factories all over the world, right? And so he's like, sales are down and, and stuff, even though the demand for our stuff is at an all time high. And I'm like why is that the case then? He's like all the sales are coming in online and they weren't there, they weren't in that online space. This is like two years ago. And I'm like, we'll have you like tried like running ads or like being online or being on social media. And he's like, no, I can't remember exactly what he said, but it's something along the lines of like, that doesn't work or influencers, something is a fad or something like that. And I'm like, alright, well I'm broke and you're telling me that people are making money online. Right? So I go home and I just started googling it and I'm like how do I make money? How do I make money? How to make money? And long story short...  how old are you at this point? 20, 21, 22, so probably 22. I'm trying to think. Maybe this was right before my 22nd birthday I think maybe. And so I'm like googling and I'm like how do I do this? And so driving for Uber comes up and I'm like okay, that's not online but okay I get it. Flips and stuff on Ebay and craigslist and stuff. I'm like all right. And so I started doing that and just like looking around and I find facebook ads and I find a ecom and I'm like watch this. I'm sure there's a Webinar of some sort and they're like if you could just do this and this. And I'm like yeah. So I like jump in and I've spent... I just had to put it on a credit card because I didn't have any money and I spent like 800 bucks on a set of a website and econ website had someone to do it because I had no idea and like five or $600 on facebook ads. And I didn't make any sales, I tried to sell Harry Potter books because that was the only thing. I was like my friends all like Harry Potter. So maybe they'll buy it. That's awesome dude. I know. So I'm like broken out at this point and now I'm in debt and I've never been in debt before my whole life at this point. And so I'm like freaking out. And so I'm still trying to pay this off by flipping stuff on craigslist because I was driving for Uber. Then one day I meet this kid on instagram, he was like 16 years old, he's got 50,000 followers and I'm like, is this guy famous? Right. So I go and I literally googled his name and I'm like trying to figure out if he's got rich parents or if it's famous. I can't find him anywhere. And so I just messaged him and I had three questions for him. I was like, number one- are you famous somewhere else? Number two, are you making money? And number three, if so, how? He messages me back and I can't for the life of me remember who it was and I wish I would have written it down, but at the time I wasn't in entrepreneurship so I didn't know that that's what you did, right? I remember him telling me, he's like, I post cool stories about stuff that I do. People tell me what they want me to sell them. I go and I sell it to them and they buy it and I'm like, there is no way it's that easy. Right? Like how? And so I'm like thinking about this and think about this. And then I had this light bulb moment and so I messaged him back because I knew I probably only get like one more question before he ignore me. And then I'm an annoying instagrammer and I was like, Dude, you pay for ads? And he's like, no dude, they just tell me what they want. And I'm like, light bulb moment! This is amazing, right? I'm like, you don't have to have, like how do you grow without paying brands? You're not paying for your followers, they're all real. And so that was like a big light bulb moment for me because I'm broke at the time and you know many, I don't know where you, the listener are right now if you're, you know, are broke or maybe just started out. But like the thought for me and a lot of people that I run into is like the thought that me and a lot of people run into like, the thought of running ads is scary. Right? And it's like I don't know if I'm going to get an Roi on that money. And so I was like, if I can grow an audience and figure out how to grow an audience without having to pay for ads, that's game over for me, like I'm all in. And so I started looking around, looking around and I ended up buying a course. Once again, didn't have the money for it, only had like half of it, but I put it on a credit card and I was like, all right, I'm all in. And there was an instagram course and I don't want to bash on the course. It was, it was a good course, I think it was thorough in what it taught, but it wasn't anything like exceptional. I think a lot of people think that if it was not an exceptional or amazing course or whatever, it's not worth their money. The thought that like you have to have like this big drawn out course that needed to be super awesome in order to get results. That's not true. Like this course was average, mediocre, but it was thorough. And so I just did everything the course said. So I bought it on a Friday and I was like, all right, I'm going to do this from Friday when I get off work til like Monday when I go back, I'm gonna go through this whole course. That's exactly what I did. And so I started doing literally everything that the course said and I want to say, and this is kind of more like on the mindset issue side of things. My parents always taught me how to work hard and like my parents were not like, I don't have money and I don't come from a wealthy family or whatever, and not money savvy, but if you grew up on a farm, you know how to work hard. Right? And so I was like, I'm not gonna quit and I'm going to find new ways to make this better and I'm going to get my money back out of this because I've got to make my money back. And so I did everything that it said. And then some. And I tested different things and I opened several different accounts and I tried it. I tried it and it took me months to actually see results out of it. But fast forward seven months, seven months later, and I had 80- 100,000 followers on instagram just off of just doing it consistently. And for the first two or three or four months, so many people give up and I'm like, dude, I spent all my money and went and did that over this. And I didn't see any results for three months. But I followed through and I finally figured out how it clicked and so that's kind of what started me into this whole social media game was instagram and some 16 year old kid who said I don't pay for ads and I make money and that's what's lead into now, and I'm sure we'll get into that, but about 5 million followers that we've grown for myself, for clients on social media, between instagram and facebook. That's actually actually super impressive. One thing that I've kind noticed too is you say you came from a farming background, first off, that's freaking sweet because you weren't just given a phone when you were 12. So you've only been in this game for what, 4 years now? No, not even- three years. Three years. Yeah. So probably about three years ago is when I started googling this whole thing. And then I remember, October, November- that's what I want to quit classes would have been been around this time. And then I started on instagram March 1st or March second, two years ago. So it'll be coming up on three years this coming March is when I started on instagram. That's incredible dude. But I think the key to that is you didn't stop. Like most people, they don't see the Roi in like three, four, five, six months and they're like, this is not happening. I'm done right when they're at the edge of just hitting the gold mine, you know? And so I think that's a huge lesson for us to learn as well- you just got to keep pushing through it and then it will happen. If I could just stop you right there- just because a week or a month or a year has gone by means literally nothing if you're not actually working because like I have people that bought into the same course and they're like, well, I've been trying for six months and I'm only at 6,000 followers. How are you at 80,000? And I'm like, because I worked a job where I worked nine hours a day. I had a 30 minute commute each way, roughly 20 to 30 minutes. Right. So I'm like, there's 10 hours of my day that's gone. I had to be there at 8:00 AM. So I would wake up an hour and a half before I had to leave and for an hour I would work on instagram. My entire lunch break was instagram my entire time after that. And I had a girlfriend at the time. I wasn't married but it was constant. It was always, I didn't go to movies, I didn't go hang out with friends, I didn't go to parties, I didn't go to events. I went to church, I went to work, I went to Walmart and that's it. And when you do that people are like, well, you know, I have this. I'm like, dude, two years, two, three years of your life, you sacrifice for a lifetime of whatever that is. And I know Russell talks about that a lot too, so. Yeah, it's totally true. I've even talked about like when I served my repair business on the podcast and I've told you a little bit about it, but I started out and it was just a little here, a little there, not much. And then a year later I literally have a brick and mortar and I'm just busier than I could be, but I stuck with it, you know, like I just kept it going, pushed it out more and more. So. And then the other thing I want to point out is I feel like I've noticed this trend- I don't know if it's the farm thing or what, but a lot of killers out there I feel like they grew up and their parents just made them work so they've learned how to work. But with that being said, my dad had me outside working. I learned how to work outside, but not only that I learned how to enjoy my work even though most people hated it. I'm sure you learned the same thing. Like farming. It sucks when you're a kid. Right? Nothing like bailing hay, dude. 100 degrees outside the heat is blaring down on you. And then after you're dog tired, you got to go into the Hayloft and you've got to put it all into the barn and it's hot. There's no air you can't breathe. It is the worst. Yeah, no, absolutely. See, yeah, you learned some hard work, but that I feel like for me it didn't translate too much into like the online work. I had a really hard time with that at the beginning. Interesting. Then I went to college and I feel like that actually opened up my eyes that I could actually accomplish more things than I realized. And I'm sure you probably realized that even with like the one semester that you went to, like, Hey, I can actually do all this stuff. The biggest thing that I learned from college or that I was made aware of is that there's actually monetary value in the information that's in your head. But afterwards I would go and I look back at that and I understand now that there is monetary value in this stuff and I learned that through business. But I will say that there are certain elements of the college experience. I went to a community college. There was definitely valuable in that mental transition process for sure. That's interesting. That's cool stuff, dude. Well, Hey, I want to ask you some more questions here. We know that you were not just given this, it wasn't just a silver platter. Here you go. What are some of the hard things that you went through? What are some of the things that people go through as they become someone like you or they build their business like you did? So first off, the first little roadblock that everybody runs into, I think, I feel like less people run into it now just because more people are in the online space and people that are serious in this kind of like get into it. But if you're a complete Newbie, like I was, have no online friends, for sure you're going to run into this is nobody watches you at the beginning, right? Like no one. And I did a webinar yesterday. I actually showed a screenshot, like my first I used to try to publish on Youtube right when I first got started, like I had no money, so I was like literally taking the lamp shades off of lights and setting them on either side to try to get better. I got four views. The first facebook group I ever launched in the first month got three members, right? Like nobody cares. And so I think that at the beginning was really difficult. Thankfully I just liked to talk and so I'm like, well, if nobody listens to me, Dang it, I will listen to me, you know what I mean? Put my voice out there. So I think that was really, really difficult for me. And I think it's difficult for a lot because when you see that the person you're following is getting a thousand views and you're getting 62, that's a really big mental block. And so I think that was more of like an overall difficult thing. And then once I got into it, dude, I'll tell you the worst day of my life, I'm telling you the worst day and I've been through some crap in my life. But something I would not ever want to go back to December, I think it was 29th, 2016, so this is coming up on two years ago, not too long ago, my first webinar ever and we hired a guy, paid him the package, was $25,000 and I didn't have the $25,000 at the time. So we took out a payment plan on it and put down 15,000 up front, it's all the money I had. I think I had like my business partner and I combined. Mind you, we're both paying for an apartment. I don't have a job at this point. I think combined we had like $2,000 and I make it count. We put down every penny on this guy to help us build our webinar. And we were convinced that we had a good course. It was on instagram. We had grown probably over a million, 2 million followers probably at this time. So like we knew what we were doing and we told him, we're like, we're going to get a ton of people registered for this Webinar. And he didn't believe us. And I was like, no dude, you don't understand. Like we have a lot of followers on instagram, like we will push traffic. And so we went through and we worked as hard as we knew how. I talk about learning how to learn. Like I didn't know how to learn at this point. I didn't know how to receive that level of information, but I was giving it my all and this guy should've told us up front that we were not the right fit, that he didn't want our money. Like he should've said no. It was clearly obvious that we were not a good fit. But we went through and so we built this webinar, 2,700 people registered, zero ads spent. So this was a warm audience from Instagram. So it's not truly warm, but it's a warm audience. 1000 people showed up for the Webinar. Actually thousand and four. We maxed out the room and people couldn't get in. One sale. One sale? Hundreds of emails of- F you! Go to hell. You're never going to be successful. You're a scam artist. This was the worst webinar ever. Can I get an hour of my life back? You should pay me to do it. I'm talking the lowest of lows, like I would pay $100,000 to not have to go back to that day, right? It was that bad. And so I'm like going through this process, I bawled my self to sleep that night because we worked so hard and I was like, I owe $15,000 to this guy now, right? I put down $15 and 15 that was supposed to come from this webinar. I only made one sale and everybody hates me. And so at that point when you're in that moment, that's a defining moment for people's lives. And so when people are like, Josh, you know, it's easy for you to do blah, blah, blah. I'm like, no, no, no, no. That's a misconception that it's easier when you have an audience and I don't want to scare anybody away from trying to build an audience. It's the most amazing thing ever. The amount of lives you can change, but everything you do is in the spotlight when you're in the audience and especially in business. The next day I wrote up. Wrote a very long email and I did a live stream apologizing to everyone there and I said, look guys, I'm really, really good at social media and I know what I'm talking about. Clearly I don't know what the heck I'm doing on webinars and I'm sorry. Right. And so we offered a followup training with no pitch for free, just sat on there for an hour. We just broke down on strategy and we turned that into a good scenario in the sense of we gained a lot of respect from the people that actually followed us, but everybody else hated us. I mean really truly hated me at that given point. And so when I see people like Logan Paul and his controversy was like millions, I can't imagine what that guy's going through. So that was the worst day of my life up until that point and still to this day, like in business, just awful. And so that was a mental game right there. Big Time. That is huge. Thank you so much for sharing that. I think that's just something that people actually need to see and hear because it's so true. Yeah, it's not easy, but as long as you just keep going and you push through. There was guy named Hyrum Smith who I listen to from Franklin Covey. He said pain is inevitable. Misery is optional. Yup. I totally agree. You could have just taken that day and blamed that guy for the rest of your life and never done anything else and just ended up getting a nine to five and not grown an audience after that because you feel like you failed or you push through it just like you did and you made it happen. That's awesome dude. And I think the other thing with failure in that lesson specifically, and I love what you said there about blaming that guy because that's your initial reaction. Believe me, like the first thing that I did the next morning, because I got on Voxer with that guy and I said, here's what happened. We got issues, right? Not blaming that person and turning that into a learning experience- a lot of good, but mentally it has messed me up for future webinars and stuff. It really did. Even I did a Webinar just yesterday, dude, like you hit that Go Live button and you are in terror. Right? And you're freaking out and then when you can hit done, you're in terror because you're like, is my inbox about to explode my, about to make no money. You know what I mean? That happened, right? But you learned from that experience and you have to go through and let that experience go and not hold a grudge to that person and really learn from it and truly become that person. And if you only look at it from a financial standpoint and you only look at it from a business standpoint, you're going to have a really hard time with it. Look at it from a life standpoint. When you look at it from a wow, look what I learned from a non financial standpoint, it makes it a lot easier. And like you said, you don't have to be in misery over it. I've been through a couple of situations I can think of. One that was just, I couldn't really hold a grudge against that person for doing what they did and pretty much screwed me over on my entire business. But I look at it now and I'm like, man, I learned a ton from that and I'm glad I actually went through it then instead of later on. So yeah, totally. Just learn from those experiences. Let's get into social media. All right. Tell us some stuff. We want some gold here, some truth. You have to understand from a pure growth standpoint on social media, there are literally only two things that matter and I know people are like, what are the three secrets? You're probably looking for me to drop some hacks and we can get into that. I'm happy to do that, but excuse me, if you listened to Russell Brunson about funnels, he talks about the different elements of what makes a successful funnel on social media regardless of the platform, regardless of the message, whatever. There's only two things that matter and that number one is the story and how you deliver that story, like the content piece of it. Number two is exposure, right? Those are the two things you're going for. And so what you have to look at from a core element is if you don't know what your message is slash what your story is, then you can't get exposure on that story, right? And so the Hashtags, you use a facebook ad, you run the interviews that you do, all that is getting the exposure to your message. And so once you have that, I suppose we've gotten people that have had told the message, they'll get thousands, tens of thousands, even hundreds of thousands of views on their instagram profile or their facebook page or whatever and nobody will follow. And then you've gotten people that have gotten like 10,000 views on their facebook page or instagram page and like half of those people turn into followers. What's the difference? The difference is your content and your storyline behind it. You've got to give people a reason to follow you. And the only reason that makes you different or unique than anyone else is your story. And so when you have that story, and I work with personal brands. People that want to grow an audience. If you're not doing a personal brand, then there's a storyline behind whatever it is that you are trying to grow. Look at Nike. Look at Maverick by Logan Paul, look at these big huge econ stores, the ones that make it are the ones that have a storyline and the ones that really build that brand around it. So I would say those two things are the things that you need to focus on and everything that you teach and everything that you learn. It only applies back to one of those. You're either getting more exposure and I'm talking purely from a growth standpoint, not a monetization sample, but like from a growth standpoint, it either ties back to your message and story or it ties back to the amount of exposure that you're going to get. One of those two. And what do you think would happen if you kind of went off from your story into a different area? Like what if you broke from what you normally teach what you do? I just had the thought come into my head that if someone's got this story or this following and this is kind of like what they're teaching and this is what they're in,Russell Brunson in funnels, and he were to go somewhere else, like what would that do, do you know? So I would say one or two things. If you're breaking, if you're moving into something else and it's part of your storyline, then you're fine. Right? But what if you're not focused on that one, I guess? Right? Exactly. Why do you follow someone? Right? You follow someone because number one, you follow a story because you want to know what happens next, right? But you follow a specific story because of how you relate to that story. And so if this story is all over the place, are you really gonna follow it? Think about if I'm telling you a story and I'm like, dude, let me tell you this. One time I was at the beach and all the sudden we were eating ice cream and oh dude, when I was over here on this grass. You'd be like, wait, what happened? What happened to the beach? Right. I'll get back to that here in just a second, but dude, this grass. I was mowing this grass. You'd be like what are you doing? You know? And so if you're straying all over the place and you're hopping from this to this, this is really hard for people to know what it is that you're about and the story that they're trying to follow. So if you're straying from that, if you're straying from whatever it is and you're jumping from thing to thing, I try not to and people think they have to have it all figured out right away, you know? Right? If you're authentic and you're real and you put forth your passion and your why is why you always lead with why, then you can have different elements of the story and like your core audience will know that you're trying different things, but you've got to have that core message in that core story along what you're doing. And so for me right now, and I was sharing this with you before the podcast, there was a point not too long ago, six, seven, eight months ago when I was about to just dip out, I was done. And the reason you don't always share that, but the people that you do share that with, they go, okay, well they understand the process because they know your big vision. And so when you're like, Hey, I'm leading with this vision of I want to make the world a better place by providing people with information that's going to change their life. I'm all about education. And so for me right now, the vehicle, I'm using social media, that's what people know me by, but my core audience knows that my vision is to make the world a better place and change the world through education. That's what I've told my audience. And so every live stream that I'm signing off on is, go out, think different, make the world a better place. You know, James Lives. And so if I were to jump from social media and let's say make a shift to PR or make a shift to funnels or whatever that is, and that was my focus, my core audience that's actually going to follow and buy from me, as long as I tell them that storyline process, they're going to know, okay, he's shifting vehicles but he's still on the same route. But if you just jumped and you don't give them context, if you just jump and you don't share that story and you don't lead with that overall vision of what you're doing, then it's impossible for them to know what's going on and they're not going to fall. Yeah, totally. I think that helps a ton just to know kind of what the focus is on. A confused mind will not follow because they don't understand it. If it doesn't make sense to them or they don't get that emotionally attached to it, then they're not going to care. Think of it this way, right? Imagine you were following an instagram account. Instagram account was all about sunsets. You love sunsets, you love the beach. And I follow one. I think it's actually called that sunsets and it's beautiful pictures. You're following it for that reason, right? If all of sudden they went and deleted all that content one day and started posting pictures of themselves, are you going to continue to follow? No, of course not. And I actually had this example, I did that and I was building an instagram account. We had, I don't know, probably 100,000 followers or so. And it was a luxury account, like houses, beautiful cars and things of that nature. And I was like, dude, I want to be famous, right? Because at this point I hadn't really grown my personal brand. I was like, what if I just post some pictures of me up there? So like every now and then I would just throw up a picture and first off the engagement drops, like 90 percent, right? Like nobody likes it, engages on it. And then the random people that do, there'll be like Who the heck is it? Who are you? Like, why is this on my newsfeed? You know? And they'll literally just comment on it. They don't want it. It's not what they signed up for. And so people, you have to remember that the thing that you use to attract people is oftentimes the thing that they're going to remember you for and follow you for. And so that's why there's nothing inherently wrong about driving a Lamborghini or going off and having a ton of money sitting in your passenger seat for some reason, right? But if that's the message that you're putting off and that's what people are following you for, then that's the type of person you're going to attract. So as soon as you switch that up and you don't have that anymore, they're not going to follow you. Right. So like imagine if Tai Lopez stopped posting pictures of cars and girls and you know, things like that, like one of his core audience that, whose life he's changed continue to follow him. Yes. But with the mass majority of people that follow him, would you still be Tai Lopez? Like you wouldn't because that's what they follow him for, you know. So it's really important to just understand what are you using to attract people and is that really your core message? Which is why you'll, I mean, you might see me in a Lamborghini, but you're never gonna see me using Lamborghinis to attract millions of followers. That's not my style. Yeah, totally. No mine either, right? Because I don't think lamborghinis changed the world. They're awesome, but they're not going to go make the world a better place. Exactly. Right? You can have a good time and I'm all about having fun and a good time while you're working hard for sure. Is there any last one golden nugget that you want to drop? Let me drop a few golden go bombs here. Do you want to focus more on instagram or folks who are on facebook or general? Which one do you think is the better one at this time right now to be focusing on or both? Instagram, depending upon how your audience uses it. Right? Instagram drives a lot of traffic or can drive a lot of traffic. There's less buyers on the instagram platform now. I'll get to that in just a second. It's much easier to grow on instagram and you need to cultivate and nurture your audience a lot on instagram. It's hard to do that in an automated way. So instagram is a very time consuming platform, but it can be a very profitable time, which is one of the biggest problems. And actually the reason that I just got out of the instagramming, is because a lot of my clients, especially these bigger names, like they expected an automated solution because that was what they're used to, you can do that on facebook because you can place ads and do that content. You can't do that on Instagram, right? It's much more difficult. So from a standpoint of monetization, if you want to drive a ton of traffic and you don't want to have a personal brand and you don't want to spend a whole lot of time on it, great. You can go to Instagram, you can post some viral photos of entrepreneurship and grass and that's great. If you want to actually cultivate an audience, if you want to be on instagram platform, you're going to need time. Time is what goes into it. Now. That's evolving. Now on facebook. On the other hand, buyers on facebook, the same person, and this was back early 2017. So it's probably different. Instagram's got a really huge shift in 2018. But at one point the same exact person on instagram and on facebook was eight times more likely to buy on facebook. Then it was on instagram. So they see an ad for the same thing on the two platforms, they are eight times more likely to buy on facebook. So now you go, okay, well why the heck then would I even spend any of my time on instagram and it's because traffic on instagram is like 10 times cheaper than it is on facebook. So for those of you that are in the paid advertising space or are in the space of marketing, what we will do is we will acquire the initial customer or the initial follower I should say on instagram and then we will drive them to facebook as fast as we possibly can. So let's say you didn't want to grow an instagram page yourself, but you wanted to capitalize on traffic because it's cheap, right? So I'll set up a page and my only goal on that page is to get people to either opt in or really just hit the page. And here's why, I ideally would like them to opt in to our freebies, but I never, ever, ever, ever, ever, ever pay for an ad on instagram where I'm selling something. I'm always giving it away for free from shout outs from other influencers unless I'm going to do a super longterm deal with them. But if it's like I'm buying 10 jobs from them, I'm sending them to a Freebie offer, I'm putting a facebook pixel on that page and that facebook pixel is specific for that instagram audience. I'm going to go buy $3,000 in shout outs from an instagram influencer. I'm going to get literally tens of thousands of visitors to visit that page because they're doing swipe up. Like we were getting clicks for. I think we were getting Webinar registrations at one point for eighty three cents. We paid a thousand bucks and we got two or 3000 impressions to the page that we did the shout out from but now that facebook pixel has fired thousands of times, so you've got a lot of good data and as long as the quality of the account that you're buying them from has good quality followers, we typically buy story shout outs rather than post shout outs, photos with the swipe up. People are actually watching and engaged. Now I have an audience facebook pixel to go retarget on facebook and I can create lookalike audiences off of that. So I have a wired my 5,000 impressions for pennies on the dollar compared to what I would have paid for an initial 5,000 impressions on facebook and now I can just go retarget on there. And so from a paid advertising standpoint, that's a great strategy. From an organic, it is easier to grow fast on instagram. It is easier to grow loyal on facebook. That got interesting fast, more loyal on facebook and just the following mainly on instagram. That's really interesting because I'm guessing, correct me if I'm wrong, your audience probably don't want to be like celebrity influencers and majority of them, yeah, I'd say probably a majority of them there, they're just looking to kind of grow probably. Yeah. Mainly just kind of grow a little bit of their, uh, let people know a little bit more what they do. Not like. Exactly. Number one tip I can give for you guys, if you don't have a facebook group, you need to open one. Now. We just got an amazing testimonial back from Steven actually outside of publishing the facebook group that we helped him create and grow is the single single greatest thing that has driven his business forward. So you know, when you, when you understand that, like you need a face book group and you do it in a and for those of you that are watching on a podcast, you probably won't be able to visualize this. But if you're watching on the video, like imagine your social media as a circle, your facebook group needs to be at the center of it and everything needs to revolve around that because facebook group is the most interactive and intimate a social media platform for two reasons. They get to know you because there's an instagram stories which are great, but it's going to bring you the highest level of Roi because you can do live streams in there. You can make posts in there and 90 percent of the content in a facebook group is not your content, but you get credit for. Right? So if you have an engaged audience, they're publishing tons and tons of content. Your benefiting from that. And so if your focus is on growing rather than when you're on podcasts, be like, yeah, check out my website or check out my youtube channel or check out this. Or you just send everybody to the facebook group, podcasts, youtube channels, twitter, instagram, email, snapchat, wherever you're at. If you send everyone to the facebook group, then they, number one, see that you're awesome because you got all these members in there, they're all interacting with each other. Number two, they actually consume your content. I go in there, I go live. Yesterday I did a live and in the first like four hours I got 1.7k views in the first hour. Two hours, right? And so they watched, they consume, they interact, they engage. So do that. And this is once again coming down to exposure. Alright, my, the single greatest thing that will drive your business forward without a question is interviews and live streaming. Right? So really even talking about publishing on his podcast, I did that exact same thing except I did it on facebook live, that's only difference. And the reason I did it on facebook live is because number one, I didn't really know about podcasting when I first got started in entrepreneurship. I thought podcast were for losers. But I went and did it on facebook because that were my audience was. And so I would go and if there was a facebook group, I would go to the admin and I would say, hey. I started with one number, just like most of you will start with, I'm not that special, but when you get your first 100 members, 200 and 500, whatever you got, but once you hit that thousand number mark, you got leverage. So you can go to these facebook group owners and anybody else that has between one and 5,000 members, I hit him up. Or if you have a really good skill that a lot of people need, facebook group owners love that. All right, so you can teach something. Let's say you're really good at, I don't know, seo. You're really good at designing funnels. You're really good at anything, any skill that could potentially go find facebook groups of your ideal audience and you might be like, well why would they let me in there? I'm like, dude, it's your ideal audience, it's also their ideal audience. The more value you can provide to them. And I sat on interview after interview after interview, after interview and that's what blew me up. And then on top of that I live streamed for like 170 something days straight every single day. I did a live stream and so all the sudden I was getting tons of massive exposure and I was telling my skillset with a little bit of my story to each one of these places and luring them in and then they would come back and think about it. What's the first thing that you do when you see a live stream that somebody else is interviewing, you can click on their profile. You're going to go, where the heck is this dude? Right, so you go the profile, you've got that whole entire profile optimized for the link to your group and a call to action and all that, and then you've got 176 days of nothing but live streams. They're going to go consume that content and that is more of my story. That's more my storyline, so now I actually give them a reason on top of that 30 minute snippet, I give them a reason to come follow me and so this is true, like if you're trying to grow a facebook group or a facebook audience of any sort, exposure is your best friend and you get exposure through interviews and leveraging other people's audiences that already exists. I've never spent a single penny on ads. That's huge man. All this is huge. Why do you follow someone? You follow someone because of their story. You can be like, oh no, I follow so and so, because they're really good at photography. No, you follow that person because they told a story that got you interested in their photography because there are 10,000 photographers out there, but you follow that one, right? Why? Because of their story, so you got to have your story in whatever it is that you teach, and on top of that, you got to get exposure to that story, so go tell that story to tons and tons and tons and tons of people. That's the biggest thing, I want to end with this for you. Then I'll turn it back to you. People are like Josh, there are only so many ways I can share my story. People will eventually get bored of it. All I want to tell you to do is go look at Gary Vaynerchuk instagram page. Okay? And it will be like, what? I'm like, dude, the guy says the same five things over and over and over and over again. Give value, give value one, right? Hustle, hustle, hustle, hustle, hustle. I want to buy the New York jets. It's five or six things, said a different way. You know, I value young kids. I value. It's the same thing, but you love him. Grant Cardone's the same way. Tai Lopez, the same thing. Russell's a little bit better about getting interesting, but in reality it's really just the same stuff because people need to hear it different ways and people are fascinated by it and so when you can go and you say it and you tell your story, I've told the Webinar story 20k times. It's the same storyline, but I tell it a little bit differently based on the audience, so if I know that one audience is a little bit more beginner, I use more beginner terms and if I know they're a little bit more advanced, I use advanced terms. If I know that they're real estate agents, I'm going to tell things that are only pertinent to real estate agents. Right, and so just tell your story over and over and over again and remember, most people are only going to hear it once or twice. Most people are not actually consuming every piece of content you put out and the ones that are, they're regardless. They are not going to get sick of it. Like I listened to Russell, his salesforce blog where he went to salesforce blog, 12 minute vlog I have ever watched in its entirety. Why? I knew exactly what was gonna happen. I was like, dude, this guy's going to salesforce, his competitor I want to know. Right? He's going to tell that story 10,000 times and I'm probably gonna watch it 10,000 times. Why? Something that I'm interested in. Right? So tell your story. It's so important and don't be put into this little box of like, oh, facebook ads are the where it's at, or you don't listen to me and go, well, Josh says to only do instagram. No, like go, go, go get exposure. Right? Like I didn't stop at facebook groups. There's a funny story about how I got a lot of exposure and people don't think it's possible. I got interviewed twice on grant cardone's show. I've seen it, I've seen it. He promoted the our instagram course during the first 10 x growth con on his website. You know how that came about, we did not pay for those interviews. I literally added Grant Cardone on snapchat and I sent him a message and every day for like a week, I sent a period to bump my snapchat the top of his feed. All right. Because I'm like, dude, if I can get in front this guy like major exposure and guess what? He replied and my message was something super simple. It was like, hey grant, I know that you are looking for an instagram person, right? Because I did my market research, got to know that and I went and I was like, I know you need an instagram person. My business partner and I are really good. We got proven course, x number of followers. Would love to help you out in any way that's possible. His message back to me was so short and simple. It was, this is awesome. Would love to have you. Call this number and gave me a number. I had no idea who I was calling, right? Can you give me a name? Nothing. And it was intended up being Robert Syslow, which is director of video marketing and so now I've got Robert's number. We got down there and we're like, this is awesome. Because I sent them a message on snapchat. Why? Because I was looking for exposure. Just little things, little things, dude. I think that's the biggest, like false belief mindset that people have is like, oh, I can never get big enough people to interview or they don't ever want me to interview them or actually let me do it. You know what I mean? Nowadays is so freaking easy to get into somebody's circle. It really is. What's the big main point for them? Right. I can't offer a grant cardone exposure. Right. Or at least at the time I couldn't. Maybe I could a little bit now, but like I couldn't do it, but I found the one thing that I did, He was actually probably my first start in entrepreneurship because I was in sales. He's one heck of a guy, let me tell you, so you find out one thing and if it's not in your wheelhouse, figure out a way to make it in your wheelhouse. Or for example, there was a guy by the name of Jason Stone, we used to be more friends when I was more in the instagram game. He's a big Instagram influencer. So when I first started out back when I had 100,000 followers, this guy probably had like 3 million right? Between his accounts. The biggest one was probably like 1.5 million. So I'm reaching out to this guy and there's nothing that I can offer him about instagram, which is the only little thing that I know. So I'm like, how do I go and how do I get ahead? And so I literally would just watch every one of his stories, every one of his live streams looking for that thing. And I'm like, what is it that he needs? What is it that he needs? And then I found out that he said one day he's like, right now we are thinking about getting into youtube and kind of want to do this stuff. And I was like, Ding, Ding, Ding, Ding, Ding. So I went to Jose who is my business partner at the time and I was like, dude, you know, Youtube, right? And he's like, yeah, we know some stuff. I was like, who do we know that we could connect with Jason? And so we found, I forget, I don't even know who it was, but there was some video editor guy that had like a bunch of experience with youtube, Tim somebody I think. Anyway, so he reached out to Jason and send him an email and were like, dude, Jason, big fan and I'm talking about making videos. And then we're like, hey, saw on your story that you're looking into youtube, would love to connect you to our buddy over here that does this. Sure he would hook you up with a sweet deal as a referral, blah, blah, blah. Would that be interesting to you? And so he emails back and we kind of go back and forth and that's how we struck up a friendship and got to know him. And then at the event he sees us and he's on stage. He's like, what's up guys? We got pictures with him and that's how we got into his circle and now we get some good deals. It's is little things. It's not like you were huge or big influencer. No! I was a nobody. And I wouldn't say this though. And I want to say it with caution. I would super not recommend reaching out to grant cardone if you have no results. Don't waste is his time. Right? But Dana Derek talks about the dream 100 strategy and that's basically what this is more or less. I'm a big fan of the dream 100 strategy. I am not a big fan of it as an actual business model because it's not consistent. You don't drive consistent traffic that way. And so if you're trying to build a balanced business where you can know numbers, dollar in dollar out, I don't recommend this, but I recommend it in addition to that because it can bring additional massive amounts of exposure. That's just for me and take that advice more or less as you will, but when you're at the beginning, reach out to a person that you can directly affect that has an ideal audience in your area. So I made friends with Arnie guesty early on. He wasn't that big. It paid off well. But also early on I made friends with Jason Stone. I could offer him nothing. Virtually nothing, right? I had no experience compared to what it was. So I found that thing. Don't start by going, I'm going to dream 100. Gary Vaynerchuk, you got nothing to offer that guy, dude. Like I'm sorry, but start with someone. And then as you work your way up, go bigger and bigger and bigger and then every now and then once you kind of have a feel for what you're doing, take a shot. Right? I took a shot on grant Cardone, did not expect it to pay off. It did! It changed my business, right? Moved it forward in a direction. Jumpstarted a lot of things. Got of a lot of exposure from that. But I didn't depend upon that for my whole business model. I didn't go like we're with greg cardone, let's take out loans and go this and do this. I used it to drive my business forward and moving forward. And now grant cardone knows who I am and so does Robert and all that. I've been on his show. I want to say thank you so much for being on here and dropping as many gold nuggets as you did. I know my listeners will get a ton out of this and anybody who waches in the future- this is huge man and this is stuff that's going to stick around for a long time too, the stuff that you shared wasn't just like, oh, this is what's happening this week, no- it's stuff that's going to be sticking around for awhile. Sure. It changes, but the principles are all there, you know? Yeah. And on that note, I think it's really good to remember when a new platform comes out ike when I started on Instagram, there's a lot of hacks or tricks to get ahead, as any platform develops. And you look at the big platforms right now, facebook, instagram, youtube, like those are your three big pillars. When you understand that leg, they all function the same way more or less. None of those three platforms produce their own content. Okay? All of them are driven by users, meaning the longer they'll user stays on the platform, the more money that they make. And the thing that brings or that keeps people on platform is a good content. Instagram is not your enemy. People are always like, oh, the algorithm. I'm like, no, the algorithm actually would work amazingly in your favor if you actually put out good content. So understand that if a new platform emerges and evolves, yes, there's going to be hacks and tricks to get majorly ahead and to capitalize upon that. But there's also a lot of risk and there's also a lot of confusion on that. However, a lot of the social media strategies that we talk about here has very little to do with the platform. The basic stuff I don't want to waste your guys' time on like make sure your profile is optimized. That stuff is common sense guys. Right? Use your mind and think of, Hey, I'm doing my business online. I should probably look like a business owner. Right? There are certain logical things that you should do. But above and beyond the logical things, it really is like three or four core principles, whether it's in marketing or whether it's in this and I love the 80/20- rule the further along and getting business and the more I realized that it's applicable, 20 percent of this stuff drives 80 percent of the facts. Right. And at 80 percent of stuff that you do is basically worthless. When you double down on that 20 percent, I just hired an assistant actually long ago, actual full time and I pay her 40 hours a week, the whole nine yards. I'm a legit company now. Letting go of that outsourcing stuff, I felt like my business was going to fall apart. There's no way I could possibly outsource posting on instagram. I could never teach someone my skills of being able to do it. It's not true, you know? The same thing is true in social media. Eighty percent of the stuff that you guys are worrying about, like my live stream got cutoff 30 minutes in and I wasn't able to wrap up. It is not going to change your business. Stop worrying about that stuff. People are not going to unfollow you because one live stream of yours got cut out or because you accidentally dropped your phone or you accidentally made a slip up. You know what I mean? That just makes you look normal, it's happens. I think it's actually good at certain points or different times. And I think that there's a balance between being real and being professional. Social media is typically that place to be a little bit more real. As soon as you click off of social media and you enter that funnel and you enter that Webinar or you enter that sales call or whatever it is, you need to be very professional. Right now you're running a business, social media to relate, you can get away. People see me all the time and they're like, Oh Josh, you get on live streams or whatever with your shorts and your this and that, and you're just so real and authentic. I'm like, yes, but if you talk to me in person, you do what you say you're going to do. You don't mess up and you follow through. If I'm paying you money, you do your job and if you're paying me money I am going to do mine. I don't go, oh, it's okay. No, like we're running a business here, right? Social media, and this is where I think a lot of people get it wrong. Social media is just a marketing tool when you're using it for that. Right? And so people are like, oh no, it's my lifestyle and I want to be all truly authentic in this. If that's how you run your business, you're probably not going to get very far. So use social media as the tool that is designed and don't become obsessed with it like I did at the beginning. Don't make social media your reality because once you make social media your reality, a lot of your life falls apart and I've seen it happen to a lot of people. It's happened to me in certain areas, so be careful with it, but it's very, very powerful. Wow. Well, thanks again so much Josh. I'm going to wrap this up. This is a little bit longer of an interview. Thank you so much for taking your time and spending it with everybody that's going to listen to this and the followers. Thanks a ton. We'll talk to you guys later. Are you looking to jumpstart your business by learning or getting help from the real experts. Go to LearningFromTheExperts.com to find preapproved experts that I've handpicked for you! Please don't forget to let me know how I'm doing by subscribing, rating and leaving feedback.  

Facebook is Still Your Number One Social Media Platform for Direct Sales  You’re Listening to the Street Smart Wealth Podcast, show 268. Some people will tell you that Facebook is dead for Direct Sales and Network Marketing. That everyone has moved on to Snapchat and Instagram. Is this true? It’s neither true or false, and here is why Facebook is Still Your Number One Social Media Platform for Direct Sales.  Need some coaching to move you forward? My one on one and inner circle programs are LIVE! Are you looking for coaching to be successful in your Network Marketing business? Want to also learn how to generate your own leads online? My Inner Circle Coaching Program may be just what you need. Or, maybe it's one on one coaching. Learn more about both at StreetSmartWealth.com/coach  And, DirectSalesBootcamp.com is open!  Check the podcast archives on the blog at JackieUlmer.com for previous episodes if you missed any or are new to the show.  Facebook is Still Your Number One Social Media Platform for Direct Sales  I’m deviating a little from the topic I have been so focused on lately which is mindset, and there is a reason.  When I started this series, I mentioned BE, DO and HAVE as the key components to success in your Network Marketing business. We have covered much of the BE - who do you want to BE in network marketing? Who do you want to BE in life? Where is your business ultimately going to take you, beyond the STUFF and process of building?  As we begin to move into HOW, things should be showing up for you. Go back and listen to the show archives, shows, 264-267 and I’ll have links in the shown notes.  Get your mindset straight on who you want to BE and what we are becoming. As you do this, your mind is going to begin to give you downloads on what you will DO to create this.  Pay attention to this.  Facebook and Social Media will be a big part of this, most likely. And Facebook really expands your ability to attract and allow the right people into your business who are aligned with you, your mission and your goals.  It’s universal law and principal and it must happen.  I’ve shared my story of taking my business online before. The internet fell into place for me because I had become very aligned with my vision for my life and who I wanted to become. But, I was struggling with making it happen.  I stayed committed though and things began showing up.  I started learning the internet. Why? Because I was being guided to do this.  Today, I am being guided to build my business through my Facebook business page, and Facebook Live, Youtube, my Blog and even some offline networking and in home events.  And, I am paying attention.   So, let’s focus on Facebook.  It’s dominated by women, FYI, which of course is perfect for me and my business. Over 1 billion daily active users. Does that sound dead to you?  EVERY single day, someone in your exact target audience, who may have been saying no yesterday is saying YES today. Why? Something changed in their life. Downsized, death in the family, illness, birth, relocation, frustration, whatever. It’s happened.   When you stay consistent on Facebook, sharing your message and your vision, you will attract those right people to you!  Get my guide to shortcut things - http://JackieUlmer.com/fbforbiz  Here are some ways to use Facebook to attract your right prospects.  First, create a Facebook business page. This is your “store” on Facebook and the first and easiest place to take people to learn more about you and what you do. Brand yourself and your company and create engaging content and videos. Create custom photo albums that you can easily guide a prospect to, online or offline, to learn more and share your products. And, the business.  Create a Facebook group for customers and would be customers. Teach, entertain and educate. Notice I didn’t say sell. This is the best way to sell. People will buy when they are given a solid reason. Build trust through education and entertainment.  Never EVER add someone to a group without their permission. Ask them first and if they say yes, add them. Or give them the link directly after you ask and they say yes.  Videos are an awesome way to do this and the internet, and facebook love video. Especially live video. Tweet me or message me if you want to see how I am using this in my own business.  Through your business page and groups you can host events, and events are a great way to expand your message even further.  Did you know that events you host on a Facebook business page get picked up by Google? Think about powerful keywords when you do this and make it count!  What about your personal profile or Timeline? Should you be sharing there?  YES, but in a careful and well played way!  Post selfies and photos of your family and friends using your products. Make the text that accompanies these fun and light hearted, and not a sales pitch.  Give a call to action in the text area that takes them to a VIP group or your Facebook Business Page.  Use the 80/20 rule, with only 20% of your content at the MOST about your business.  Engage and reach out to those who comment and like, but do it privately. You can comment back or like when they comment, but don’t pitch them publicly.   I cover how to do this in depth in my Facebook for Direct Sales guide.  So, you may be asking, do you need all three? A personal profile, a business page and a group?  YES, and they all serve their own purpose and give you ultimately many ways for multiple exposure.  Learn more on all of this and how to be more effective -  http://JackieUlmer.com/fbforbiz  And, if you want a fabulous tool to preschedule and store your posts so you can set it up once a week and go about your other business, check out http://JackieUlmer.com/cinch - and use the code CSfree for your first month free while you test it out.  You can learn more about my new why and vision at the http://100WealthyWomen.com project!  I LOVE and appreciate reviews!  Go to JackieUlmer.com/itunes or JackieUlmer.com/stitcher to leave your review and be entered into a drawing for a free month of coaching.  Show notes http://JackieUlmer.com/268  I really do want to hear from you. This world and business needs more connection! Do you have a question or comment for me? Feedback for the show?  Tweet me - @jackieulmer let me know what's on your mind. I'll respond!  and if you have a question for the show, add the hashtag #JackieUlmer  or, ask them at JackieUlmer.com/question and include a link to your blog for a link back!  Has this been helpful? I would REALLY appreciate it if you would rate the podcast on iTunes or Stitcher, or wherever you listen.  Just go to http://JackieUlmer.com/iTunes - click to view in iTunes and you’ll see the link to reviews  And, share the link with friends and team partners!  On Stitcher -  http://JackieUlmer.com/stitcher   Until next time - remember this - Hesitation Never Cashed a Check!