Podcast appearances and mentions of will gdpr

Our discussion today, on GDPR’s one-year anniversary, attempts to go beyond stating the obvious – and may even give you some ideas and inspiration on how best to approach customer data in a complex, regulated and aware world. We divided today’s discussion into 3 parts: survey findings, impact on marketers, and still-open questions. Here are some of the best nuggets from the discussion: 1. Top patterns we noticed from the surveys - Customer trust on how brands use customer data is falling across geographies - Even privacy professionals are skeptical about organizational readiness to fully comply - Mobile is a silver lining – usage and opt-in and growing due to high locational relevance - Consumers are still struggling to balance convenience and personalization with the security of their personal information. - Compliance is costly, time-consuming and error-prone 2. How companies use customer data, and the steps that they take to protect consumer data are 2 different things. 3. Surprise! Consumers are not one-dimensional. They make rational decisions about when and where to share their data, based on a combination of trust, context, convenience, and immediate and relevant benefits/ value. 4. For marketers, the challenge is to be relevant, contextual and transparent at the consumer end; and to be compliant to regulatory demands on the other, while also managing costs and business outcomes. Editor’s note: If you are a fan of privacy-related fiction, (or indeed, of Bill & Ted), then do not miss David Raab’s recent blog post titled ‘Jamie’s Excellent Privacy Adventure’ for some real mind-bending alternate-reality scenarios. Reflections one year on: our top 5 areas of impact (What are yours?) 1. The C-Suite and Marketing leadership are getting more serious about building a culture of compliance. If great CX is in your DNA, then data privacy and governance is just one more thing you do as a natural part of delivering a great experience to your customers. 2. The ‘privacy by design’ approach is taking firm hold. Security and compliance are being built into fundamental product, marketing and technology stack design, which is more cost and effort effective than catch-up compliance. 3. GDPR has started a conversation between brands and consumers about data privacy, and new ‘social contracts’ are being negotiated because there is a general acceptance that everyone should benefit from digital technology without losing control of their personal information. 4. The balancing act continues: a. For brands, it is between UX and compliance b. For consumers, it is between convenience and data sharing c. For regulators, it is between emerging technologies, advancement and regulation 5. Several industries have also been beneficiaries of GDPR: - The data storage, localization, backup and archiving industry - The CDP industry: while not a direct solution for GDPR, do many of the things you need for compliance while offering additional value of data management and activation Our top 5 open questions: 1. Will we see a rise in the importance of first-party data? Will data vendor partnerships and ‘consortiums’ be in breach of some law anytime soon? David lets us in on his view. 2. Will GDPR threaten the ‘data in the cloud’ business and the SaaS business model? David and Anand argue that it will not, and will, infact help it bloom. 3. Will the growth and development of 5G, IoT and AI – all of which depend on greater connectivity and increased data sharing – suffer? 4. If the laws that govern the usage of data to personalize experiences vary across regions, how will that impact seamless global CX? 5. For years we have lived with the illusion of choice. Will we now also live with the illusion of consent?

Bill Mew is a leading advocate for digital ethics and digital transformation. A former global leader for IBM Financial Services Sector, CMO for Compare the Cloud and Cloud Strategist for UK Cloud, he is a strategic advisor to a number of leading tech firms, including Govtech specialist Advice Cloud. As an evangelist for the transformational value of technology, he is the world’s top social influencer on #Govtech, a top commentator on #Cloud, and also one of the judges of the UK Cloud Awards. As a campaigner for data privacy and other ethical issues in technology, he is also the world’s top social influencer on #Privacy. He appears almost weekly on broadcast TV and Radio, is a prolific author of articles and blogs, as well as being exceedingly socially engaged. Contact Bill: Twitter: @BillMew Email: bill@mewera.biz Contact Avrohom: Web: https://asktheceo.biz Twitter: @avrohomg Instagram: @avrohomg INTERVIEW HIGHLIGHTS: [ 01:48] Can you explain to the lay-person, what is digital ethics all about, and why is it so important? [01:48] Facebook data breach [04:04] A decade ago, people expected companies to take action for issues such as, Diversity, Sustainability, and Global Warming. Nowadays, it’s Privacy & Data Security. [05:20] If there is a perception of a lack of trust, people won’t do business with you. [07:58] Companies need to have some form of privacy assessment. [09:03] To protect your brand, companies need to be prepared for a data breach. [13:00] Companies are potentially liable for the criminal actions of their employees, such as a data breach. [13:50] Class action lawsuits are starting to emerge in response to companies’ behavior during a data breach. [14:57] How do you define Digital Ethics? [15:15] Digital Ethics is defined as having a cultural approach across an organization that is as responsible for data, as anything else of equal value. [16:40] Will GDPR be coming to the US? [18:00] Why companies need a Digital Ethics consultant. [22:20] A small Cloud provider in the UK beat Amazon & Google by differentiating themselves with Data Privacy & Data Sovereignty. [26:33] France is giving up the Google browser in favor of local Qwant, citing concerns about US Tech domination. [27:30] Under the Cloud act, any company that operates in the US is subject to seizure by the US Government. [30:00] Every kind of business, from every industry, is impacted by Digital Ethics.

Welcome to the Enter VR podcast! This episode features Sam Huber from Admix. Admix is a monetization platform for VR and AR. Joins us we discuss the future of advertising in the metaverse! SHOW NOTES 1:00 What is admix? 2:20 How did mobile advertising happen? 7:20 How to create a balanced advertising platform? 9:30 The technology behind Admix and how it works. 14:30 Developers supported by advertisers? 16:00 Who is Admix for? 18:30 What are the average earnings for developers on the Admix platform. 20:00 How do you calculate how much an ad is worth in virtual reality? 21:00 Is VR advertising more effective than meatspace advertising? 25:00 Using machine learning on the aggregated data of users. 27:00 Educating users on ethical advertising standards. 29:40 Will GDPR affect Admix's business model? 33:00 Sam's origin story. 38:00 The biggest challenges Sam faces. 42:00 How Admix provides support for its developers. 43:00 How to stay afloat for the long run. 46:00 How to not become a Black Mirror episode. 51:00 Biggest hopes for the future of virtual reality. Thanks to Sam for being a true scholar and gentleman of virtual reality and thank you for listening! Stay in touch with Sam with the links below: http://admix.in https://www.facebook.com/groups/249932279077667/ samhuber.com

Key Points From This Episode:Andrea's journey from academia to cyber security.Why cyber security is also a retention challenge.How companies can protect their employees from burnout.What happened to the utopian idea of the internet?State sovereignty and the balkanize internet or splinter net.The implications of China’s new social credit system.Learn more about GDPR and the control over your own data.Does Russia’s internet look different to the rest of the internet?The effects of the crypto currency movement on cyber security.Learn more about the Russia-China authoritarian model.Will GDPR be successful in helping democracies move forward?Discover what Endgame does and how it operates on a daily basis.Find out what it’s like being a woman in cyber security today.Fake news and cyber hacks and their effect on the political climate.And much more!

Rosemary Smith talks to us about the new EU data protection rules – General Data Protection Regulation (GDPR) What should you do about data protection and GDPR now the UK has voted to exit the EU? We asked one of the UK's leading experts in data protection, Rosemary Smith. Rosemary's background Rosemary became involved in the lobby against restrictive data protection in Europe whilst working at the Periodical Publishers Association in the late eighties. She wrote the first guide to the 1984 Act for magazine publishers and served on the Advertising Association Data Protection Committee and the CAP Committee. Rosemary was later active in the British List Brokers Association and wrote guidance for members on privacy issues.  She served on the working party which drafted the list and database rules in the CAP code. She served on DMA's Governance Committee for eight years and was Chairman until 2008 overseeing lobbying activity, the Mailing, Telephone and Fax preference Services and the DMA Code of Practice. Rosemary was also a member of the DMA Board for 7 years and was DMA Chairman until October 2008. She is an active member of the FEDMA List Council. She has given presentations covering privacy, data protection and self-regulation to audiences in the UK, Europe, USA and Australia. Rosemary is co-author (with fellow Opt-4 Director, Jenny Moseley) of the book "New Data Protection Liabilities & Risks for Direct Marketers" published in September 2004. Rosemary is also Managing Director of data consultancy RSA Direct. What next for Data Protection, post Brexit? Will GDPR still apply? What advice can Rosemary give? It affects you if you handle any data from which an individual can be identified. So that includes B2B data too! Our existing Data Protection Act was created in '95 and enacted in '98, so the latest changes are all about bringing the law up to date. GDPR – General Data Protection Regulation – it was all going smoothly until the Brexit vote. The plan was for the GDPR to be implemented on 25 May 2018. The ICO, Information Commissioners Officer believe the UK needs to prove adequacy to trade with the EU. So UK data protection standards need to be equivalent to EU legislation. Rosemary suggests we could get a GDPR ‘lite'. The UK was a dove in the EU discussions. As opposed to Germany and Spain who were far more stringent. If you process data on people in the EU, then the EU data protection regulations will apply to you as the legislation has the extra territorial reach. So what are the BIG changes? GDPR has 2 overarching principles Transparency – all about making sure individuals know if you are collecting their data what you'll do with their data, how long you'll hold it. This places an emphasis on making your intentions clear on point of capture – Rosemary suggested that previous data protect statements were true examples of obfuscation by nature, they did not make it clear at all. Accountability – you have to account for what you are and aren't doing with the data. How will you secure it, who has access it, will it be shared? Record keeping stuff. For marketing, the big issue is the definition of consent. Under the current legislation that can be done on implied consent, that is opt out. Consent to send communications. However, the new legislation makes the definition, it needs to be UNAMBIGUOUS? Rosemary says you need to be opting in customers. A shock to the system. The time is right to test statements. Opt-4, Rosemary's company has done a lot of testing. She observes that although accept wisdom is that 70% of consumers will not opt-out, but only 30% of consumers will actively opt-in, by tweaking the wording, getting lots of reassurance into the statement, see our privacy policy, you can always unsubscribe, she can get MUCH higher rates than 30%. Balance of interest – is it in the legitimate interest of the organisation to send a communication?