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That Solo Life, Episode 308: Branding, Bravery and Breaking Through with Melissa Vela-Williamson Episode Summary: Tune in to this powerful episode of That Solo Life featuring Melissa Vela-Williamson, APR, Fellow PRSA, CDP, an accomplished PR strategist, author, and advocate for inclusivity in communication. Hosts Karen Swim, APR, and Michelle Kane sit down for an intimate chat with Melissa, discussing her inspiring career and successful personal brand. Melissa shares why it is so important to be a little louder and how that benefits your career and lights the way for the next generation. Melissa does not hold back in sharing her challenges on the road to success and how she solves for fear and the expectations of others. Grab a group and listen to this episode together! Guests: Melissa Vela-Williamson, APR, Fellow PRSA, CDP, Founder of MVW Communications, Author, and Speaker Key Topics Covered: [00:02:30] Melissa's PR career path and her inspiration for writing two books. [00:07:10] The importance of self-promotion and building a personal brand as a solo PR pro. [00:13:45] Overcoming imposter syndrome to gain confidence and attract the right clients. [00:20:40] Using storytelling and cultural intelligence (CQ) to connect on a deeper level. [00:29:15] Applying PR strategies to amplify diversity and inclusivity in the industry. [00:38:00] Melissa's advice for staying consistent and authentic in your solo practice. About Melissa Vela-Williamson, APR, Fellow PRSA, CDP: Melissa Vela-Williamson is an accredited, internationally recognized public relations strategist, national industry columnist, podcast host, and author. For over two decades, she has provided strategic public relations counsel, professional communication services, and shared leadership guidance with over 100 brands -- educating, equipping, and empowering diverse audiences ranging from children to CEOs. Melissa serves as a consultant, trainer, and account director at her boutique PR firm, MVW Communications. With unique experience in employee communications and DEI, Melissa leverages her PR expertise and acumen as a certified diversity professional to create social good. She represents only 750 PR professionals nationwide who have earned the elite PRSA College of Fellows credential. Her first book, “Smart Talk: Public Relations Essentials All Pros Should Know” was published Oct. 2022 and is an Amazon Bestseller. Her second industry book, “Latinas in Public Relations: Shaping Communications, Communities, and Culture” was published during Women's History Month 2025 and quickly became an Amazon Bestseller in three categories. She shares communication insights and advice through her podcast, “Smart Talk Series”, her Public Relations Society of America column, and through her blog at mvw360.com. Resources Mentioned: Visit Melissa's website, MVW360.com, for more on her books, services, and resources. Get Melissa's books: Smart Talk: Public Relations Essentials All Pros Should Know and Latinas in Public Relations: Shaping Communications, Communities, and Culture.” Connect with Melissa on LinkedIn at Melissa Vela-Williamson. Call to Action: Don't miss an episode of That Solo Life! Subscribe on your favorite podcast platform to stay updated. If you enjoyed this episode, leave a review and share it with your solo PR network. For more resources and insights, join the Solo PR Pro community at our website. Your next level in solo PR starts here!
Welcome to Breaking Down Boxes. We have compelling conversations with entrepreneurs in the packaging space. In this episode, George Perreira, Moyy, and Brian Suarez, Inter-Continental Corp., talk with Howard Bertram about how he built Complete Design & Packaging from a dream and a rented warehouse into one of the most respected independent packaging companies in North America. With honesty and humor, Howard recounts how he created the illusion of a thriving company long before he had equipment or customers—and how faith, vision, and relentless effort turned that illusion into a reality.About HowardI was born and raised in Indiana and graduated from Indiana University in 1987I moved to Conyers, GA in 1988 to work for Jet Corr (now Pratt Ind), and then Statesville NC in 1989. We have been here ever since.I am married to Donna for 36 years and have three adult children, Sarah, Ross, and Reid. I have one grandson, Lucas and one granddaughter on the way.I started CDP in 2002 as a grass roots start up. Later that year, Scott Sumner became a partner and is an integral part of our success. Web & Socialscdp-usa.comCDP LinkedIn - www.linkedin.com/company/complete-design-&-packaging/CDP N LinkedIn - www.linkedin.com/company/complete-design-packaging-north-cdp-north/BxD LinkedIn - www.linkedin.com/company/boxes-by-design/BxD Instagram - www.instagram.com/my_bxdBxD Facebook - www.facebook.com/boxesbydesignNew episodes drop the first Monday of every month. Remember to rate, review, and subscribe!This podcast is brought to you by AICC, The Independent Packaging Association. Learn more at www.AICCbox.org. When you invest and engage, AICC delivers success. Breaking Down Boxes is sponsored by Ox Box, offering strength you can depend on.
Conscious Caregiving with L & L is "Tackling the Tough Conversations." The topic of this episode is "Holistic Wellness & Seniors" featuring hosts Lori La Bey and Lance A. Slatton with guest, Dr. Shawn A. Weiss, PT, DPT, CDP, CADDCT, FPS. About Dr. Shawn A. Weiss, PT, DPT, CDP, CADDCT, FPS: Dr. Weiss is a powerhouse speaker, renowned Doctor of Physical Therapy, and Health Strategist with over 27 years of clinical mastery across the healthcare spectrum. A former healthcare executive turned visionary founder of The Senior Health and Wellness Group and Rockstar Health, Dr. Weiss has become a trusted voice for transformative aging. She doesn't just speak about wellness—she lives it, igniting stages and lives with her bold mission: to help individuals reclaim their energy, restore their health, and rise stronger through life's hardest seasons. Her approach is unapologetically holistic, grounded in science, and driven by purpose. In her electrifying keynote, “Strong Body. Sharp Mind. Bold Spirit: Aging Doesn't Mean Slowing Down,” Dr. Weiss fuses clinical precision with lived wisdom, unlocking a new narrative around aging—one that's vibrant, powerful, and full of possibility. Just Look Up—Your Health. Your Power. Your Comeback. Conscious Caregiving with L & L is hosted by Lori La Bey & Lance A. Slatton. Visit the Official Website for Conscious Caregiving with L & L: https://consciouscaregivingll.com/
What's up everyone, today we have the pleasure of sitting down with István Mészáros, Founder and CEO of Mitzu.io. (00:00) - Intro (01:00) - In This Episode (03:39) - How Warehouse Native Analytics Works (06:54) - BI vs Analytics vs Measurement vs Attribution (09:26) - Merging Web and Product Analytics With a Zero-Copy Architecture (14:53) - Feature or New Category? What Warehouse Native Really Means For Marketers (23:23) - How Decoupling Storage and Compute Lowers Analytics Costs (29:11) - How Composable CDPs Work with Lean Data Teams (34:32) - How Seat-Based Pricing Works in Warehouse Native Analytics (40:00) - What a Data Warehouse Does That Your CRM Never Will (42:12) - How AI-Assisted SQL Generation Works Without Breaking Trust (50:55) - How Warehouse Native Analytics Works (52:58) - How To Navigate Founder Burnout While Raising Kids Summary: István built a warehouse-native analytics layer that lets teams define metrics once, query them directly, and skip the messy syncs across five tools trying to guess what “active user” means. Instead of fighting over numbers, teams walk through SQL together, clean up logic, and move faster. One customer dropped their bill from $500K to $1K just by switching to seat-based pricing. István shares how AI helps, but only if you still understand the data underneath. This conversation shows what happens when marketing, product, and data finally work off the same source without second-guessing every report.About IstvánIstvan is the Founder and CEO of Mitzu.io, a warehouse-native product analytics platform built for modern data stacks like Snowflake, Databricks, BigQuery, Redshift, Athena, Postgres, Clickhouse, and Trino. Before launching Mitzu.io in 2023, he spent over a decade leading high-scale data engineering efforts at companies like Shapr3D and Skyscanner. At Shapr3D, he defined the long-term data strategy and built self-serve analytics infrastructure. At Skyscanner, he progressed from building backend systems serving millions of users to leading data engineering and analytics teams. Earlier in his career, he developed real-time diagnostic and control systems for the Large Hadron Collider at CERN. How Warehouse Native Analytics WorksMarketing tools like Mixpanel, Amplitude, and GA4 create their own versions of your customer. Each one captures data slightly differently, labels users in its own format, and forces you to guess how their identity stitching works. The warehouse-native model removes this overhead by putting all customer data into a central location before anything else happens. That means your data warehouse becomes the only source of truth, not just another system to reconcile.István explained the difference in blunt terms. “The data you're using is owned by you,” he said. That includes behavioral events, transactional logs, support tickets, email interactions, and product usage data. When everything lands in one place first (BigQuery, Redshift, Snowflake, Databricks) you get to define the logic. No more retrofitting vendor tools to work with messy exports or waiting for their UI to catch up with your question.In smaller teams, especially B2C startups, the benefits hit early. Without a shared warehouse, you get five tools trying to guess what an active user means. With a warehouse-native setup, you define that metric once and reuse it everywhere. You can query it in SQL, schedule your campaigns off it, and sync it with downstream tools like Customer.io or Braze. That way you can work faster, align across functions, and stop arguing about whose numbers are right.“You do most of the work in the warehouse for all the things you want to do in marketing,” István said. “That includes measurement, attribution, segmentation, everything starts from that central point.”Centralizing your stack also changes how your data team operates. Instead of reacting to reporting issues or chasing down inconsistent UTM strings, they build shared models the whole org can trust. Marketing ops gets reliable metrics, product teams get context, and leadership gets reports that actually match what customers are doing. Nobody wins when your attribution logic lives in a fragile dashboard that breaks every other week.Key takeaway: Warehouse native analytics gives you full control over customer data by letting you define core metrics once in your warehouse and reuse them everywhere else. That way you can avoid double-counting, reduce tool drift, and build a stable foundation that aligns marketing, product, and data teams. Store first, define once, activate wherever you want.BI vs Analytics vs Measurement vs AttributionBusiness intelligence means static dashboards. Not flexible. Not exploratory. Just there, like laminated truth. István described it as the place where the data expert's word becomes law. The dashboards are already built, the metrics are already defined, and any changes require a help ticket. BI exists to make sure everyone sees the same numbers, even if nobody knows exactly how they were calculated.Analytics lives one level below that, and it behaves very differently. It is messy, curious, and closer to the raw data. Analytics splits into two tracks: the version done by data professionals who build robust models with SQL and dbt, and the version done by non-technical teams poking around in self-serve tools. Those non-technical users rarely want to define warehouse logic from scratch. They want fast answers from big datasets without calling in reinforcements.“We used to call what we did self-service BI, because the word analytics didn't resonate,” István said. “But everyone was using it for product and marketing analytics. So we changed the copy.”The difference between analytics and BI has nothing to do with what the tool looks like. It has everything to do with who gets to use it and how. If only one person controls the dashboard, that is BI. If your whole team can dig into campaign performance, break down cohorts, and explore feature usage trends without waiting for data engineering, that is analytics. Attribution, ML, and forecasting live on top of both layers. They depend on the raw data underneath, and they are only useful if the definitions below them hold up.Language often lags behind how tools are actually used. István saw this firsthand. The product stayed the same, but the positioning changed. People used Mitzu for product analytics and marketing performance, so that became the headline. Not because it was a trend, but because that is what users were doing anyway.Key takeaway: BI centralizes truth through fixed dashboards, while analytics creates motion by giving more people access to raw data. When teams treat BI as the source of agreement and analytics as the source of discovery, they stop fighting over metrics and start asking better questions. That way you can maintain trusted dashboards for executive reporting and still empower teams to explore data without filing tickets or waiting days for answers.Merging Web and Product Analytics With a Zero-Copy ArchitectureMost teams trying to replace GA4 end up layering more tools onto the same mess. They drop in Amplitude or Mixpanel for product analytics, keep something else for marketing attribution, and sync everything into a CDP that now needs babysitting. Eventually, they start building one-off pipelines just to feed the same events into six different systems, all chasing slightly different answers to the same question.István sees this fragmentation as a byproduct of treating product and marketing analytics as separate functions. In categorie...
Navigating the world of dementia care can feel overwhelming, often leaving caregivers searching for a more meaningful and effective approach. Dive into the heart of caregiving, revealing the six essential pieces for providing high-quality, person-centered support. Based on Teepa Snow's insightful GEMS Model, we explore how to truly connect with and understand individuals living with dementia, moving beyond task-oriented care to focus on their unique needs and strengths. Discover how to build a foundation of care that prioritizes connection, dignity, and understanding. Learn practical insights into tailoring your support to the individual, fostering a more positive and enriching experience for both the caregiver and the person receiving care. If you're seeking a path toward more compassionate and effective dementia care, join us as we unlock these crucial elements that can transform your caregiving journey. Our Guest: Jen Riggs Jennifer Riggs is the Director of Dementia Services at Dementia Family Support. She brings passion and much experience to this role. As a Certified Assisted Living Administrator and CDP, Jen truly cares. She has dedicated her career to better understanding dementia support. Jen started in assisted living as a concierge. Then, she worked her way up to Executive Director. This time gave her direct experience supporting residents and families. Furthermore, she became the NJ Outreach Coordinator for Rothkoff Law Firm. There, she learned the importance of planning for seniors. She also connected them with the right resources. ++++++++++++++++++++++++++++++++++++++++ Related Episodes: Strength As A Sandwich Generation Caregiver Breaking the Burnout Cycle ++++++++++++++++++++++++++++++++++++++++ Sign Up for more Advice & Wisdom - email newsletter. Please help us keep our show going by supporting our sponsors. Thank you. ++++++++++++++++++++++++++++++++++++++++ Make Your Brain Span Match Your LifeSpan Relevate from NeuroReserve With Relevate nutritional supplement, you get science-backed nutrition to help protect your brain power today and for years to come. You deserve a brain span that lasts as long as your lifespan. ++++++++++++++++++++++++++++++++++++++++ Feeling overwhelmed? HelpTexts can be your pocket therapist. Going through a tough time? HelpTexts offers confidential support delivered straight to your phone via text message. Whether you're dealing with grief, caregiving stress, or just need a mental health boost, their expert-guided texts provide personalized tips and advice. Sign up for a year of support and get: Daily or twice-weekly texts tailored to your situation Actionable strategies to cope and move forward Support for those who care about you (optional) HelpTexts makes getting help easy and convenient. ++++++++++++++++++++++++++++++++++++++++ List of the Top 20 Alzheimer's Podcasts via FeedSpot! See where we rank. Join Fading Memories On Social Media! If you've enjoyed this episode, please share this podcast with other caregivers! You'll find us on social media at the following links. Instagram LinkedIn Facebook Contact Jen at hello@fadingmemoriespodcast.com Or learn more at Our Website
In this episode of the I Love Neuro podcast, hosts Erin Gallardo, PT, DPT, NCS and Claire McLean, PT, DPT, NCS sat down with Rachel Wiley, MS, OTR/L, CDP, an innovative occupational therapist who is transforming dementia care through her Dementia Collaborative. With over a decade of experience, Rachel has dedicated her career to supporting individuals living with dementia, their families, and healthcare professionals. Rachel's journey began with a personal connection - her practice, originally named Day by Day Home Therapy, was inspired by her grandmother and aunts who lived with dementia. Recognizing the isolation in dementia care, she created the Dementia Collaborative, a membership-based community that brings together occupational therapists, physical therapists, and other healthcare professionals to share knowledge and support. After transitioning from direct clinical care to a consulting model, Rachel now focuses on family coaching, innovative research and education for healthcare professionals. She uses evidence-based approaches like the the Skills2Care framework, CARE checklist and framework, and the Green Activity Program study. The CARE checklist and framework is a tool she helped co-create that uses non-verbal cues to assess consent, protecting residents' dignity and right to human connection. She has a ton of resources for you to check out! Skills2care framework - training for OTs www.dementiacollaborative.com www.daybydaydementiaconsulting.com www.rachelwileyot.com https://www.linkedin.com/in/rachel-wiley-ms-otrl-cdp-80521079/
Terminamos la temporada con un programa de preguntas y respuestas abordando algunas cuestiones que nos han ido llegando por diferentes canales. Con Alex González y Sergio Maldonado. Volveremos en unas semanas, con algunos cambios de envoltorio. Entre tanto, os dejamos aquí una lista de las preguntas abordadas y os deseamos un feliz verano. Conversion APIs: ¿Quién es el responsable del tratamiento? Integración de datos de A/B Testing y Customer Data Platforms: ¿Cómo se le gestiona a efectos de cumplimiento? Modelos abiertos de DeepSeek: ¿Es seguro utilizarlos? Analítica digital sin consentimiento: ¿También en Reino Unido? La fidelización de clientes como motor de personalización digital: ¿Cómo se gestiona? Ninguna de las respuestas pretende constituir asesoramiento legal, sino más bien una provocación al debate, o a explorar otro punto de vista. Tertuliano invitado: Alex González (abogado y consultor especializado en ciberseguridad y protección de datos).
THE GOOD DEATH VIRTUAL BOOK TOUR: Suzanne B. O'Brien RN in Conversation with Krista Montague, CDP, AT-BC. In this insightful episode, we sit down with Krista Montague—dementia care specialist and founder of Dementia Success Path—to unpack the complexities of dementia and Alzheimer's, from understanding the differences and stages to recognizing early signs and managing challenging behaviors with compassion. Krista shares practical strategies for de-escalation, emphasizes the powerful role of community support for overwhelmed caregivers, and explains how genetics and lifestyle intersect in Alzheimer's risk, offering hope through prevention and healthy habits. She also highlights the urgent need for legal and financial planning after diagnosis, including setting up powers of attorney and living trusts to safeguard families. This conversation is a reassuring guide for anyone touched by dementia, reminding us that no one has to face this journey alone. (00:02) Understanding Dementia and Alzheimer's (10:26) Recognizing Early Signs of Dementia (15:20) Legal and Financial Planning for Dementia (22:10) Managing Challenging Behaviors in Dementia (27:52) Understanding Challenging Behaviors in Dementia (35:50) Navigating Reality in Dementia Care (39:10) Caregiving for Late-Stage Dementia Patients (44:32) Supporting Dementia Caregivers Register to join us for FREE: THE GOOD DEATH BOOK CLUB EXPERIENCE: 12 MONTH FREE DEATH AND DYING COURSE Or visit our website here! GET THE GOOD DEATH BOOK Here Meet our guest: Krista Montague, CDP, AT-BC Founder, Dementia Success Path Website: dementiasuccesspath.com Caregiver Mental Health Cheatsheet - Click Here! Facebook Group: Dementia Caregiver Support & Activities for Challenging Behaviors Community Private group Instagram: @dementiasuccesspath YouTube: Dementia Success Path Please Share! Know someone who is a caregiver, healthcare worker, or spiritual seeker? Share this episode and invite them to join this sacred and supportive experience. Listen & Subscribe: Available on Apple Podcasts • Spotify • Google Podcasts • YouTube JOIN MY FREE TRAINING AND MEMBERSHIP SITE This is a community-supported group hosted by Suzanne B. O'Brien RN, founder of the International Doulagivers Institute for training those who want to be professional End of Life Doulas, Doulagiver Practitioners and for anyone wanting more EOL education Join Here: 4491664174178077 ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create the life you want by surrounding yourself with positivity and watching daily. Click here to subscribe! ツ CONNECT WITH ME ツ Leave a comment on this video and it'll get a response. Or you can connect with me on different social platforms too: Instagram Facebook TikTok Website Podcast #deathdoula #deathdoultraining #dyingwell #death #life #deatheducation #doulagivers #hospice #hospicecare #hospicenurse #deathdoula #soulmidwife #deathmidwife #endoflifeplanning #healthcareproxy #funerals #fearofdeath #endoflifedoula #thegooddeath #hospice #grief #deathawareness #birth #endoflife #deathpositivity #consciousdying #dying #advanceplanning #deathpositive #gooddeath #consciousliving #endoflifedirective #palliativecare #advancedirective #livefully #suzannebobrien. #lifecafe #consciousness #awarenes
WBSRocks: Business Growth with ERP and Digital Transformation
Send us a textThe enterprise technology landscape is heating up with a wave of strategic acquisitions and bold AI investments signaling a new era of innovation and consolidation. Lenovo's move to acquire Infinidat strengthens its foothold in enterprise storage, while CDP consolidation accelerates as Rokt absorbs mParticle, tightening the data ecosystem. AI-driven capabilities are front and center, with ServiceNow advancing its agentic AI roadmap through Cuein and Oracle launching AI agents tailored for sales professionals. Meanwhile, startups like DeepSeek-R1 are shaking up the AI space by offering open-source alternatives to ChatGPT, and Atomicwork's recent $25M+ Series A reflects growing investor confidence in AI-powered enterprise IT tools. From Render's $80 million cloud simplification push to Vercel's acquisition of Tremor to boost open-source React development, the market is rapidly evolving toward smarter, more integrated solutions.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
In this conversation, Laura welcomes Dr. Daniela Peel Hunter to explore the journey of staying rooted through life's seismic shifts. Laura and Dr. Daniela explore how to navigate transitions with grace, the importance of emotional honesty, and the power of community and self-care. Dr. Daniela shares her PivotWell framework for navigating life changes, and shares her insights on “leading while breaking” and the mindset shift required for thriving through life's tough moments. About Dr. Daniela Dr. Daniela Peel Hunter, PhD, CDP, CDR, CPC, CDRC is a bold disruptor in the wellness space—a United Nations Peace Ambassador, Certified Diversity Professional, sound bath practitioner, and Chief Alchemist of Transformation of The Heal Well Collective. With over 16 years in healthcare and in leadership, she's redefined what it means to heal well by merging mental health advocacy, cultural inclusion, and spiritual restoration. Through her signature PivotWell Coaching and 5-step framework, Dr. Daniela helps women navigate seismic life shifts—menopause, career transitions, loss—with radical self-awareness, strategy, and unapologetic grace. Connect with Dr. Daniela on LinkedIn and on Instagram @thehealwellcollective Get Dr. Daniela's book, Shattered Silence: Navigating Workplace Trauma and Thriving BWL Resources: BWL podcast episode S1E3: Getting Into Alignment with Yourself (referenced for values clarification exercise) Now enrolling for both the August 2025 sessions of the Early Career and Mid-Career programs. Learn more at https://blackwomanleading.com/programs-overview/ Full podcast episodes are now on Youtube. Subscribe to the BWL channel today! Credits: Learn about all Black Woman Leading® programs, resources, and events at www.blackwomanleading.com Learn more about our consulting work with organizations at https://knightsconsultinggroup.com/ Email Laura: info@knightsconsultinggroup.com Connect with Laura on LinkedIn Follow BWL on LinkedIn Instagram: @blackwomanleading Facebook: @blackwomanleading Youtube: @blackwomanleading Podcast Music & Production: Marshall Knights Graphics: Téa Campbell Listen and follow the podcast on all major platforms: Apple Podcasts Spotify Stitcher iHeartRadio Audible Podbay
WBSRocks: Business Growth with ERP and Digital Transformation
Send us a textThe enterprise tech space is buzzing with momentum as AI-driven innovation, strategic acquisitions, and infrastructure investments redefine the competitive landscape. From Qbiq's $16M raise to automate architectural design to Vasco's funding to optimize startup revenue trajectories with AI, it's clear that intelligent automation is no longer a luxury—it's a necessity. Meanwhile, power-hungry data centers brace for demand to double in the next five years, prompting infrastructure giants like Lenovo and IBM to expand their capabilities through high-stakes acquisitions. CDP consolidation gains pace with Rokt's mParticle deal, while ServiceNow and Vercel are sharpening their edge in AI and open source, respectively. Even the cloud world isn't sitting still, with Render securing $80M to simplify deployment. And amidst it all, industry drama unfolds as Salesforce's Marc Benioff openly critiques Microsoft Copilot, reminding us that even in AI, not all copilots fly smoothly.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
In dieser Folge von Customer Love spricht Host Dimitrios Haratsis mit Masti Srinivasan, Senior Manager (CRM, CDP & Data Activation) bei der DOUGLAS Group, über Marketing Automation und was es dafür wirklich braucht.Masti gibt ehrliche Einblicke in die Realität hinter CDP-Versprechen und erklärt, warum Technologie allein nicht reicht. Erst wenn Daten harmonisiert, Silos aufgelöst und Use Cases klar definiert sind, kann echter Mehrwert entstehen.Außerdem geht es um:➡️ Warum Personalisierung vor Reaktionsgeschwindigkeit kommt➡️ Wie Douglas ID-Stitching und 360-Grad-Profile strukturiert umsetzt➡️ Und was das alles mit Organisationsentwicklung zu tun hatJetzt reinhören und verstehen, was es für gelingende Marketing Automation wirklich braucht.Mehr Informationen zu Data-Driven Marketing gibt es hier: https://www.elaboratum.de/leistungen/crm-data-driven-marketing/Lust auf mehr zu dem Thema R-Commerce?Das Buch: https://www.r-commerce.de/R-Commerce bei elaboratum: https://www.elaboratum.de/relationship-commerce/R-Commerce in der Presse: https://www.omt.de/e-commerce/relationship-commerce/https://onlinemarketing.de/e-commerce/was-ist-eigentlich-r-commercehttps://www.cmm360.ch/r-commerce-und-die-bedeutung-der-kundenpsychologiehttps://www.digitalwiki.de/begriffe/relationship-commerce-r-commerce/
Exciting Investment Ideas in New Company Rankings. They include many great sustainable stock investment opportunities in companies outside the USA. By Ron Robins, MBA Transcript & Links, Episode 155, June 27, 2025 Hello, Ron Robins here. Welcome to my podcast episode 155, published June 27, 2025, titled "Exciting Investment Ideas in New Company Rankings.” So, this podcast is presented by Investing for the Soul. Investingforthesoul.com is your site for vital global ethical and sustainable investing mentoring, news, commentary, information, and resources. Remember that you can find a full transcript and links to content, including stock symbols and bonus material, on this episode's podcast page at investingforthesoul.com/podcasts. Also, a reminder. I do not evaluate any of the stocks or funds mentioned in these podcasts, and I don't receive any compensation from anyone covered in these podcasts. Furthermore, I will reveal any investments I have in the investments mentioned herein. Additionally, please visit this podcast's webpage for links to the articles and additional company and stock information. I have a great crop of 13 articles for you in this podcast! ------------------------------------------------------------- Article 1: Best Renewable Energy Stocks to Buy Before They Soar The first article I'm covering is titled Best Renewable Energy Stocks to Buy Before They Soar. It was found on industryleadersmagazine.com and is by Christy Gren. Here is some of what she says about her stock picks. “1. NextEra Energy (NEE): The Titan of Clean Utility NextEra Energy is the largest producer of wind and solar energy in the world. With its regulated utility, Florida Power & Light, and a massive renewable portfolio, it's often viewed as the safest bet in clean energy. Its long track record of dividend growth and strong balance sheet make it ideal for long-term investors… A mix of regulated revenue and renewable expansion gives NextEra Energy both stability and upside—a rare combination in energy. 2. Brookfield Renewable Partners (BEP): Global Diversification at Scale With operations spanning North America, South America, Europe, and Asia, Brookfield provides broad access to hydro, wind, solar, and energy storage. As one of the largest pure-play renewable stocks to invest in, its long-term contracts and conservative financials make it a wealth-building machine… Geographic and technological diversification cushions against regulatory and market risk, offering solid growth and income. 3. Enphase Energy (ENPH): Dominating Solar Tech Enphase isn't building solar panels, it's redefining how they work. Known for its cutting-edge microinverters and energy management systems, Enphase benefits directly from residential solar growth and rising energy storage adoption… Technology leaders in fast-growing niches often outperform. Enphase is a pure play on smarter, more efficient solar power. 4. First Solar (FSLR): America's Solar Manufacturer While many solar companies outsource manufacturing, First Solar produces its panels in the U.S., making it a key beneficiary of domestic subsidies and reshoring trends. Its cadmium telluride technology offers cost and performance advantages over traditional silicon-based panels… Vertical integration and domestic production give First Solar a geopolitical edge in a competitive global market. 5. Plug Power (PLUG): Hydrogen's Bold Bet Plug Power is a leader in hydrogen fuel cell technology for vehicles, industry, and power generation. Though not yet profitable, its partnerships with Amazon, Walmart, and global logistics players show real market traction… High-risk, high-reward plays like Plug Power can deliver outsized returns if you're patient and can handle volatility. 6. Tesla (TSLA): More Than Just EVs While known for electric cars, Tesla's energy division is growing fast. Its solar roofs, Powerwall batteries, and massive grid-scale storage projects position it as a holistic clean energy provider, not just a car company… Disruption comes from companies that integrate hardware, software, and infrastructure. Tesla's renewable arm could be its next trillion-dollar story. 7. Clearway Energy (CWEN): Clean Power, Reliable Dividends Clearway owns a mix of solar and wind farms across the U.S., with long-term contracts that ensure predictable income. Its focus on dividend-paying renewable assets makes it ideal for conservative investors looking for income and impact… Not every green investment has to be high-growth. Clearway offers stability and passive income in a volatile market. 8. Albemarle Corporation (ALB): Powering the Battery Boom Albemarle is a leading lithium producer, supplying the battery materials that power electric vehicles and grid storage. As the backbone of clean tech, lithium demand is projected to surge in the coming decades.” Sometimes the best renewable energy stocks for growth aren't utility companies, they're the suppliers fueling the ecosystem.” End quotes. ------------------------------------------------------------- Article 2: Looking to Gamble on Hard-Hit Solar Stocks? This Is the Top-Rated Ticker Now My second article continues the renewable energy theme. It's titled Looking to Gamble on Hard-Hit Solar Stocks? This Is the Top-Rated Ticker Now. The story was found on finance.yahoo.com and is by Pathikrit Bose. Here are some of his thoughts about his stock pick. “If President Donald Trump's ‘Big Beautiful Bill' passes, it would not be so beautiful for companies in the solar industry. This reality was evident in the meltdown that solar stocks witnessed on news that the Senate version of the bill looks to fully phase out both solar and wind power tax incentives by 2028. So, where does that leave First Solar, whose shares have corrected by nearly 18% already this year? In a pretty good place, if analysts are to be believed. First Solar (FSLR) First Solar specializes in large-scale utility solar projects and integrated photovoltaic (PV) systems. The company designs, manufactures, and sells CdTe thin-film photovoltaic modules and is the only major solar manufacturer headquartered and producing in the U.S. Its market cap currently stands at $15.4 billion, making it one of the largest companies in the industry. Now, there are some valid reasons for First Solar stock's decline with the ‘Big Beautiful Bill'… With such legislation pending, investors fear that developers may cancel or delay new solar installations, shrinking First Solar's total addressable market. Consequently, this may hurt project bookings and revenue visibility for First Solar. However, I reckon First Solar's correction has been overdone, and projections about its downturn extending further are misplaced. Why? Let's have a closer look. First Solar's Financials Are Not That Worrisome First Solar has had a tough time in recent quarters as its earnings have missed estimates, with the latest quarter even seeing the company's earnings witness a yearly decline. However, its net sales did surpass the Street estimates and rose on an annual basis, accompanied by a decrease in short-term debt… Management remains confident about the company's long-term prospects based on its ‘Made in USA' strategy with CEO Mark Widmar commenting, ‘Despite the near-term challenges presented by the new tariff regime, we believe that the long-term outlook for solar demand, particularly in our core U.S. market, remains strong, and that First Solar remains well-positioned to serve this demand. This belief is based on the unique profile of First Solar compared to its peers, as America's largest, and most established solar module manufacturer, and the country's only fully vertically integrated producer, our significant network of domestic supply chain vendors, and our proprietary CadTel-based semiconductor.' Shining Light in a Growing Industry First Solar appears poised to win the battle for solar industry dominance for a few reasons. First is its unique CdTe thin-film solar technology, which gives the company a distinct advantage by insulating its supply chain from the risks associated with China-dependent crystalline silicon. With roughly 95% of solar modules globally based on crystalline silicon, First Solar stands out as the only large-scale solar manufacturer with international reach using cadmium telluride technology… Another key strength is its strong domestic manufacturing base… The surge in artificial intelligence-driven infrastructure further plays to First Solar's strengths… First Solar's product line, especially its utility-scale thin-film modules, is particularly suited to meet the reliability and performance requirements of this growing segment… Analyst Opinions on First Solar Stock Analysts remain bullish on First Solar stock, assigning it a rating of ‘Strong Buy' with a mean target price of $211.81. This denotes upside potential of about 45.5% from current levels. Out of 31 analysts covering the stock, 25 have a ‘Strong Buy' rating, two have a ‘Moderate Buy' rating, three have a ‘Hold' rating, and one has a ‘Strong Sell' rating.” End quotes. ------------------------------------------------------------- Article 3: World's Most Sustainable Companies of 2025 Now, this next article is a great ranking of companies. It's titled World's Most Sustainable Companies of 2025 and found on time.com. The introduction is by TIME Staff. Here are some brief quotes from the article. “Statista and TIME have joined forces to identify the World's Most Sustainable Companies of 2025, aiming to highlight corporate responsibility and promote sustainable practices… The ranking process began with a comprehensive selection from over 5,000 of the world's largest and most influential companies, considering factors such as revenue, market capitalization, and public prominence… The first step excluded companies involved in non-sustainable industries like fossil fuels or deforestation. Additionally, companies appearing on negative lists related to sustainability issues, such as those identified as carbon majors or associated with environmental catastrophes, were automatically disqualified… The second step involved assessing companies based on external sustainability ratings and commitments from reputable organizations. Key criteria included CDP ratings, adherence to the UN Global Compact, alignment with the Science Based Targets initiative (near-term and long-term), inclusion in the S&P Global Sustainability Yearbook, participation in the UNFCCC Race to Zero campaign, and MSCI ESG & SRI evaluations… The final step involved researching various environmental and social Key Performance Indicators (KPIs) from companies' Corporate Social Responsibility (CSR) reports. See the full list of companies here.” End quotes. Note: the top 5 companies in the ranking are Schneider Electric (France), Telefónica (Spain), Brambles (Australia), Temenos (Switzerland), and Moncler (Italy). Interestingly, none of these top companies are from the USA. ------------------------------------------------------------- Article 4: These 50 Canadian corporations are carving out a more sustainable future My final article is titled These 50 Canadian corporations are carving out a more sustainable future. It's found on corporateknights.com, and the introduction is by Rick Spence. Though this will mainly interest Canadians, many companies cited might interest ethical and sustainable investors globally. Here is some of what Mr. Spence says in his piece. “The Best 50 ranking was first developed back in 2002 to track the sustainability journeys of Canada's most environmentally and socially conscious companies. This year's list shows that corporate Canada's ethical vanguard is not only actively reducing its carbon footprint, but finding new and creative ways to connect with their customers, create fairer workplaces and develop more prosperous and resilient communities… Yes, greenwashing and window-dressing still dominate the business landscape, but rankings like the Best 50 prove that progress is possible. Even the best companies have flaws. But on the whole, this list demonstrates that many Canadian firms are preparing themselves for increasing change and creating value by prioritizing transparency, innovation and action.” End quotes. Note: the top 5 companies in the ranking are Boralex Inc. (BLX.TO), Stantec Inc. (STN.TO), Innergex Renewable Energy Inc. (INE.TO), The Co-operators (private), and the Royal Canadian Mint (government-owned). ------------------------------------------------------------- More articles of interest from around the world for ethical and sustainable investors 1. Title: A Comparative Look at the Costs of Faith-Based ETFs on etftrends.com. By Elle Caruso Fitzgerald. 2. Title: Canada Sustainable Funds 2024 Review on morningstar.com. 3. Title: Best Halal Mutual Funds In India (2025 List) on tradersunion.com. By Alamin Morshed. 4. Title: JUST: ESG ETF Doing The Job, But Not The Best on seekingalpha.com. By Fred Piard. 5. Title: Goldman Sachs Launches Green Bonds ETF for Emerging Markets on carboncredits.com. By Aiden Green. 6. Title: Octopus Energy launches first African renewable energy fund on msn.com. By GlobalData. 7. Title: Top 10: Solar Energy Companies on energydigital.com. By Jasmin Jessen. 8. Title: Top Halal Stocks To Invest In Bangladesh 2025 on tradersunion.com. By Alamin M. 9. Title: Examining the Top 5 UK ESG Investment Funds on sustainabletimes.co.uk. By Georgina Thomas ------------------------------------------------------------- Ending Comment These are my top news stories with their stock and fund tips for this podcast, “Exciting Investment Ideas in New Company Rankings.” Please click the like and subscribe buttons wherever you download or listen to this podcast. That helps bring these podcasts to others like you. And please click the share buttons to share this podcast with your friends and family. Let's promote ethical and sustainable investing as a force for hope and prosperity in these deeply troubled times! Contact me if you have any questions. Thank you for listening. I'll talk to you next on July 11th. Bye for now. © 2025 Ron Robins, Investing for the Soul
Nathalia Macedo, senior climate and ESG consultant for NSF International, joins the Food For Thought podcast to discuss CDP (formerly the Carbon Disclosure Project) reporting for food and beverage processors. What should companies focus on first? How can they improve their scores and demonstrate their sustainability initiatives are producing results that matter? Macedo addresses these points, and she also walks through a few recommendations, tactics and tips for answering CDP's questions when the time comes to report.
We're past the point of simply saying you're committed to sustainability, it's time for tangible and verified action. This is what many are calling for in response to the recent rise in Greenwashing and subsequent erosion of trust from consumers and other stakeholders regarding any green claims. As a result, a number of voluntary disclosure schemes have been created to help benchmark and verify organisation's claims, should they choose to participate. One example being the focus of today's episode: EcoVadis. In this episode Mel Blackmore continues with our voluntary disclosure's series, discussing the ESG rating scheme EcoVadis, what is required to earn a Platinum rating and provides some tips on how to get that Platinum rating. You'll learn · What is EcoVadis? · What are the requirements to achieve a Platinum rating? · Top tips for earning an Platinum rating for EcoVadis · What are the advantages of earning a Platinum rating? · What are the disadvantages of getting involved with EcoVadis? Resources · EcoVadis · Carbonology · Contribute to Mel's carbon verification commitment research by taking her Survey In this episode, we talk about: [02:05] Episode Summary – Mel discusses the voluntary disclosure scheme: EcoVadis, including what's involved with taking part, how to achieve a Platinum rating and the pros and cons of being benchmarked. [03:00] Why is there a need for EcoVadis? An increased number of investors and financial institutions, in addition to clients are demanding more than just financial reports. They want to know what a company's environmental footprint is, and at this point, it's time to move on beyond simply making pledges. This extends to other elements of governance as EcoVadis doubles as a crucial ESG rating scheme. [04:30] What is EcoVadis? EcoVadis is a globally recognised provider of business sustainability ratings. They assess companies' environmental, social, and ethical performance across 21 indicators and four main themes: Environment, Labor & Human Rights, Ethics, and Sustainable Procurement. EcoVadis aims to help organisations manage their supply chain sustainability risks and opportunities. If you're a supplier, you've likely received a request from a customer to complete an EcoVadis assessment. The assessment process involves completing a detailed questionnaire, submitting supporting documentation, and then EcoVadis analysts review your submission and assign a scorecard. This scorecard provides a detailed breakdown of your performance across the four themes and assigns an overall score and a medal status: Bronze, Silver, Gold, or Platinum. It's this medal status that's crucial, especially those coveted Gold and Platinum badges, which signal to your customers that you are a top-tier performer in sustainability. [05:40] We want to hear from you: Mel is currently running some research around CDP and the key drivers behind carbon emission verification, and would appreciate your feedback if you have a few minutes to spare. The results are completely anonymous, and it should only take 5 – 10 minutes. You can take the survey here. Thank you in advance to any contributors! [06:05] What is required to achieve an Platinum Rating? – While EcoVadis assesses across four themes, the 'Environment' theme often carries significant weight, and within that, greenhouse gas (GHG) emissions management is paramount for the higher ratings. To earn an EcoVadis Platinum rating, you'll generally need to achieve an overall score between 78-100 out of 100. Key areas that you need to excel in include:- 1) Comprehensive Environmental Management System: This includes policies, actions, and reporting on a wide range of environmental issues. For Platinum, EcoVadis expects to see highly structured and systematic approaches to environmental management. 2) Robust GHG Emissions Management: For this you need to: · Measure your GHG Emissions: Accurately calculate your Scope 1, Scope 2, and significant Scope 3 emissions. EcoVadis places increasing emphasis on Scope 3, as it often represents the largest portion of a company's footprint. · Set Ambitious Targets: Have clear, quantitative targets for GHG emission reduction. Aligning these with a science-based target (SBTi) is highly advantageous and often a de facto requirement for Platinum. · Implement Reduction Initiatives: Demonstrate concrete actions you are taking to reduce emissions, such as investing in renewable energy, improving energy efficiency, optimizing logistics, or engaging your supply chain. 3) Independent Verification of GHG Emissions Data: This is a non-negotiable for Platinum and often for Gold. EcoVadis awards significant points for having your Scope 1 and Scope 2 GHG emissions (and increasingly, relevant Scope 3 categories) independently verified by a third-party accredited body. This provides assurance that your reported data is accurate and reliable. As a CDP accredited verification body, we routinely help companies through this process, and it makes a profound difference in their EcoVadis and overall ESG scores. 4) Strong Policies and Actions Across All Themes: While we're focusing on environment, remember Platinum requires excellence across all four EcoVadis themes: · Labor & Human Rights · Ethics · Sustainable Procurement Implementing Standards such as ISO 37001 (Anti-Bribery and Corruption), ISO 27001 (Information Security), ISO 20400 (Sustainable Procurement) can help put some of these in place. 5) Effective Reporting and Transparency: You need to clearly articulate your policies, actions, and performance data within the EcoVadis questionnaire. This includes providing high-quality, relevant supporting documentation. To get the best result, don't just tick boxes; provide evidence! 6) Continuous Improvement: EcoVadis looks for evidence of ongoing improvement. It's not a one-off assessment; it's about demonstrating a commitment to continually raising your standards. [14:20] How to get an EcoVadis Platinum Rating with verified data? – Here's a few tips: · Start Early and Plan Strategically: Don't wait until the last minute. The EcoVadis assessment requires significant time and effort. Plan your data collection, policy development, and verification process well in advance. · Understand the EcoVadis Methodology: Download the EcoVadis methodology and scoring criteria. These double as guidance documents that explain what they're looking for in each section. Tailor your responses and documentation accordingly. · Invest in carbon accounting software: Accurate and consistent data is paramount. Implement systems (whether software or well-organized spreadsheets) to track your energy consumption, waste, water use, and especially your GHG emissions. · Prioritize GHG Emissions Verification: Engage a reputable, accredited third-party verification body (like Carbonology
Paula DiPerna, author of Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets (Wiley, 2023) and board chair of the group Humanity Insured US, responds to Friday's exchange with Oren Cass on the economic impact of climate change vs. the impact on jobs and prosperity.
"Marketers don't need more data, they need smarter data. When you unify your first-party customer data and layer it with predictive AI, you move from generic messaging to precise, revenue-driving actions. Whether it's suppressing low-propensity audiences, expanding high-value segments, or optimizing media efficiency, organized data is the engine that powers real growth."" Matt Greitzer In this episode of Revenue Boost: A Marketing Podcast, titled From Siloed to Strategic: How Unified Customer Data Fuels Predictive Marketing, Kerry Curran sits down with Matt Greitzer, CEO and Co-founder of Actable, to break down why customer data is still your most valuable yet most underutilized marketing asset. Matt shares how brands across retail, CPG, publishing, and financial services can unlock their existing first-party data to predict churn, increase retention, suppress wasted ad spend, and personalize messaging at scale. You'll learn how to: Unify online and offline customer data into a clean, cloud-based system Align IT and marketing teams around shared business outcomes Use AI-powered scoring and segmentation to identify high- and low-propensity buyers Deploy more efficient media strategies through intelligent suppression Move from basic personalization to advanced, predictive lifecycle marketing Whether you're starting from siloed systems or scaling a sophisticated CDP, this episode gives you a roadmap to smarter, revenue-driving activation.
When people hear the word "dementia," they most often associate it with Alzheimer's disease. However, dementia is actually a symptom of numerous diseases, Alzheimer's is just the most common cause. Danielle Valery, BS, CDP, program manager for the SMH Memory Disorder Clinic, explains how dementia can be prevented, and also how it is diagnosed and treated.You can also watch the video recording on our Vimeo channel here.For more health tips & news you can use from experts you trust, sign up for Sarasota Memorial's monthly digital newsletter, Healthe-Matters.
In recent years there has been a growing need for transparency within sustainable action taken by businesses. This is due to the rampant increase in greenwashing, which only serves to diminish the focus on genuine efforts, in addition to creating a culture of mistrust within stakeholders and consumers. To combat this, certain organisations have taken on the task of encouraging and supporting the accurate public disclosure of environmental data. Such is the case with today's focus, the Carbon Disclosure Project (CDP). In this episode Mel Blackmore discusses what the Carbon Disclosure Project is, what is required to earn an A rating, provides some tips on how to get that A rating and explains the pros and cons with getting involved with the project. You'll learn · What is the Carbon Disclosure Project? · What are the requirements to achieve an A rating? · Top tips for earning an A rating in the CDP · What are the advantages of earning a CDP rating? · What are the disadvantages of getting involved with the CDP? Resources · Carbon Disclosure Project · Carbonology · Contribute to Mel's carbon verification commitment research by taking her Survey In this episode, we talk about: [02:05] Episode Summary – Mel discusses the Carbon Disclosure project, including what's involved with taking part, how to achieve an A rating and the pros and cons of the project. [03:00] Why is there a need for the CDP? An increased number of investors and financial institutions, in addition to clients are demanding more than just financial reports. They want to know what a company's environmental footprint is, and at this point, it's time to move on beyond simply making pledges. Ultimately, key stakeholders are looking for a commitment to sustainability and for accessible information to help them understand how an organisation is managing its climate risks and opportunities. This is where CDP comes in. A key component of getting the coveted A rating within CDP involves independent verification of greenhouse gas emissions. [04:45] What is the Carbon Disclosure Project? CDP is a global non-profit that runs the world's leading environmental disclosure system. For over two decades, it has revolutionized how companies, cities, states, and regions report their environmental impacts. They ask thousands of organizations to disclose data on climate change, water security, and deforestation. This data is then used by investors, purchasers, and policymakers to make informed decisions. The CDP questionnaire covers a wide range of topics, from governance and strategy to risk management, targets, and of course, greenhouse gas emissions. Companies receive a score from D- to A based on the completeness of their reporting, their level of awareness of environmental issues, their management of those issues, and ultimately, their leadership in addressing them. [05:40] We want to hear from you: Mel is currently running some research around CDP and the key drivers behind carbon emission verification, and would appreciate your feedback if you have a few minutes to spare. The results are completely anonymous, and it should only take 5 – 10 minutes. You can take the survey here. Thank you in advance to any contributors! [09:10] What is required to achieve an A Rating? – There are a number of key requirements, including:- 1. Comprehensive Disclosure and Data Quality: This is foundational. You need to provide accurate and complete data across all relevant sections of the CDP questionnaire. This includes detailed information on your Scope 1, Scope 2, and increasingly, your Scope 3 GHG emissions. 2. Strong Governance and Strategy: CDP looks for clear evidence that environmental issues are integrated into your company's core business strategy and that there's robust board and management oversight of climate-related matters. This means having a defined climate strategy, understanding your climate-related risks and opportunities, and demonstrating how you're incorporating these into your financial planning. 3. Verified Data: To truly hit that "A" list, your Scope 1 and Scope 2 GHG emissions, and a significant portion of your Scope 3, must be independently verified. This isn't just a suggestion; it's an essential criterion for the leadership level. Independent verification provides crucial assurance to stakeholders that your reported emissions data is accurate, reliable, and trustworthy. It also minimises the risk of “Greenwashing”. 4. Science-Based Targets and a Robust Climate Transition Plan: CDP is increasingly emphasizing the need for companies to set ambitious, science-based targets for emissions reductions, aligned with a 1.5°C global warming scenario. In addition, having a publicly available, credible climate transition plan that outlines how you will achieve these targets, including specific actions, metrics, and progress tracking mechanisms, is now a must for "A" list companies. 5. Value Chain Engagement: For many companies, the most significant emissions lie within their supply chain. To achieve an "A" rating, you'll need to demonstrate robust engagement with your suppliers to measure and reduce their emissions, and address environmental impacts across your entire value chain. 6. Continuous Improvement and Transparency: The "A" rating isn't a one-off achievement. It reflects a commitment to continuous improvement in your environmental performance and a willingness to be transparent about your journey, including challenges and successes. [15:05] Top tips for achieving a CDP A Rating:- Tip 1: Plan Ahead and Start Early. CDP reporting is an annual cycle, and it's complex. Don't wait until the last minute! Start gathering your data, assessing your internal processes, and identifying any gaps well in advance. This includes planning for your verification process. Tip 2: Invest in Robust Data Management Systems. Accurate and comprehensive data collection is paramount. Consider leveraging sustainability software that can help you track, calculate, and manage your GHG emissions data efficiently. This reduces manual errors and streamlines the reporting process. Tip 3: Understand the Verification Process. This is where an accredited verification body, like Carbonology, becomes invaluable. Verification Bodies work to an internationally recognized standard, typically ISO 14064-3, to ensure the accuracy and reliability of your GHG emissions data. The process involves: · Defining the scope: What emissions are being verified? · Data review: Examining your underlying data, methodologies, and calculations. · Site visits (where applicable): Physically verifying operational data. · Report generation: Providing an assurance statement on the accuracy of your emissions. Tip 4: Engage with a CDP-Accredited Verification Body. CDP specifically requires third-party verification from an independent external organization that is accredited and competent. Look for bodies with proven experience and accreditation to international standards like ISO 14064. They can guide you through the process, identify areas for improvement, and ensure your data meets the stringent requirements for leadership points. Tip 5: Conduct a Gap Analysis. Before you even begin your disclosure, perform a thorough gap assessment against the latest CDP questionnaire and essential criteria. This will highlight areas where your current disclosures fall short and allow you to address them proactively. Tip 6: Focus on Quality over Quantity. While comprehensive disclosure is important, ensure the quality and accuracy of your data. It's better to provide high-quality, verified data for a focused set of emissions than to report broadly with unverified or unreliable numbers. Tip 7: Train Your Team. Ensure your internal team understands the CDP requirements and best practices for sustainability reporting and data collection. Building internal capacity is essential for maintaining high-quality disclosures year after year. [20:35] The pros of voluntary disclosures: Enhanced Reputation and Brand Value: Disclosing and performing well on platforms like CDP showcases your commitment to environmental responsibility. This can significantly boost your reputation among customers, employees, and the wider public, attracting conscious consumers and talent. Risk Management and Resilience: The disclosure process forces companies to identify and assess their environmental risks – from climate change impacts to resource scarcity. This proactive approach allows for better risk mitigation strategies, building greater business resilience. Cost Savings and Operational Efficiency: The process of measuring and managing environmental impacts often reveals opportunities for greater efficiency, such as reduced energy consumption, waste reduction, and optimized resource use, leading to tangible cost savings. Competitive Advantage: Being a leader in environmental transparency can differentiate your company in the marketplace, especially as sustainability becomes a key consideration for clients and supply chain partners. Competitive Advantage: Being a leader in environmental transparency can differentiate your company in the marketplace, especially as sustainability becomes a key consideration for clients and supply chain partners. Preparation for Future Regulation: Voluntary disclosure puts you ahead of the curve. As environmental regulations become increasingly stringent globally, companies with established reporting mechanisms will be better prepared to meet mandatory requirements. Innovation and Strategic Planning: The disclosure process encourages long-term strategic planning around environmental impact, driving innovation in products, services, and processes. Benchmarking and Peer Learning: CDP provides a framework for measuring and tracking your performance over time and allows you to benchmark yourself against industry peers, identifying areas for improvement and learning from best practices. [14:15] The cons of voluntary disclosures?: Resource Intensive: Comprehensive ESG reporting, especially to the level required for an "A" rating, can be costly and time-consuming, particularly for smaller companies with limited resources. It requires dedicated personnel, data collection, and often external consulting or verification services. Risk of Greenwashing: If disclosure isn't backed by genuine action and verified data, there's a significant risk of "greenwashing" – providing a misleading impression of your sustainability efforts. This can lead to reputational damage, loss of trust, and even legal scrutiny if claims are found to be unsubstantiated. This is precisely why independent verification is so crucial. Lack of Accountability (without verification): Without external verification or assurance, the reliability and accuracy of self-reported data can be questioned, diminishing the value and trustworthiness of the disclosure. This is a major concern for investors who demand the same robustness for non-financial data as they do for financial data. Potential for Negative Public Scrutiny: Once you disclose, your data is public. This means your environmental performance, or lack thereof, can be scrutinized by activists, media, and the public. Companies must be prepared to address any critical feedback. If you'd like any assistance with carbon verification, get in touch with Carbonology, they'd be happy to help! We'd love to hear your views and comments about the ISO Show, here's how: ● Share the ISO Show on Twitter or Linkedin ● Leave an honest review on iTunes or Soundcloud. Your ratings and reviews really help and we read each one. Subscribe to keep up-to-date with our latest episodes: Stitcher | Spotify | YouTube |iTunes | Soundcloud | Mailing List
Highlights from this week's conversation include:Pranav's Background and Journey in Data (1:10)Backstory of Mooncake Labs (2:05)PostgreSQL as a Force (4:47)Curiosity in Product Management (7:33)Challenges with Iceberg (11:12)Go-to-Market Strategy (13:52)Building Community Engagement (15:56)Importance of Feedback (18:26)AI Integration in Mooncake Labs (21:29)Innovation in data interaction (23:49)PostgreSQL and startup growth (28:41)Core component of business strategy (31:20)The Origin of the name Mooncake Labs (34:12)Upcoming Product Release (38:40)Connecting with Mooncake Labs and Parting Thoughts (42:49)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
On this episode of The Manchester Living Podcast, host Brian Levy welcomes Tonja Moon, founder of The Grandbaby Project, and Sandi Levy, RN, BSed, CDP, Director of Nursing at Manchester Care Homes, for a powerful discussion on the growing role of nurture therapy—also known as doll therapy—in elder care.Tonja shares the inspiration behind The Grandbaby Project, a heartfelt initiative that provides lifelike dolls to individuals living with dementia and Alzheimer's. She explains how these carefully designed dolls foster emotional connection, ease anxiety, reduce agitation, and offer a renewed sense of purpose and comfort to residents.Sandi contributes her clinical expertise and firsthand experience, offering moving stories of how doll therapy has made a profound impact on residents, families, and caregivers alike. Together, they explore the science, sensitivity, and soul behind this unique approach to memory care—reminding us that healing doesn't always come in the form of medication.This episode is a must-listen for families, professionals, and anyone passionate about improving the quality of life for our aging population.http://www.ManchesterLivingPodcast.com#DementiaCare #DollTherapy #NurtureTherapy #GrandbabyProject #AlzheimersSupport #MemoryCare #SeniorLiving #CaregivingTools #ElderCareInnovation #ManchesterLivingPodcast #CognitiveSupport #NonPharmacologicalTherapy #LifelikeDolls #NursingHomeCare #EmpathyInCare
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
In this special National Speech-Language-Hearing Month episode of FOX Rehabilitation's Live Better Longer, Lis Cade, MA, MHA, CCC-SLP, CDP, dives into the transformative world of Telehealth. From her first virtual session to turning skeptics into believers, Lis shares how technology is reshaping the way speech-language pathologists connect with patients. She breaks down what a typical Telehealth visit looks like, why SLP is such a natural fit for the platform, and how it enhances both patient and clinician experiences. Plus, she reflects on her favorite parts of the profession, the future of Telehealth, and whether she's a fan of the new name (as of last year) for National Speech-Language-Hearing Month.
In this special National Speech-Language-Hearing Month episode of FOX Rehabilitation's Live Better Longer, Lis Cade, MA, MHA, CCC-SLP, CDP, dives into the transformative world of Telehealth. From her first virtual session to turning skeptics into believers, Lis shares how technology is reshaping the way speech-language pathologists connect with patients. She breaks down what a typical Telehealth visit looks like, why SLP is such a natural fit for the platform, and how it enhances both patient and clinician experiences. Plus, she reflects on her favorite parts of the profession, the future of Telehealth, and whether she's a fan of the new name (as of last year) for National Speech-Language-Hearing Month.
In this special National Speech-Language-Hearing Month episode of FOX Rehabilitation's Live Better Longer, Lis Cade, MA, MHA, CCC-SLP, CDP, dives into the transformative world of Telehealth. From her first virtual session to turning skeptics into believers, Lis shares how technology is reshaping the way speech-language pathologists connect with patients. She breaks down what a typical Telehealth visit looks like, why SLP is such a natural fit for the platform, and how it enhances both patient and clinician experiences. Plus, she reflects on her favorite parts of the profession, the future of Telehealth, and whether she's a fan of the new name (as of last year) for National Speech-Language-Hearing Month.
Highlights from this week's conversation include:Background of ClickHouse (1:14)PostgreSQL Data Replication Tool (3:19)Emerging Technologies Observations (7:25)Observability and Market Dynamics (11:26)Product Development Challenges (12:39)Challenges with PostgreSQL Performance (15:30)Philosophy of Open Source (18:01)Open Source Advantages (22:56)Simplified Stack Vision (24:48)End-to-End Use Cases (28:13)Migration Strategies (30:21)Final Thoughts and Takeaways (33:29)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
Highlights from this week's conversation include:Viktor's Background and Journey in Data (1:20)Evolution of Data Architecture (4:41)The Lakehouse Concept (7:12)Open Source Innovation (11:05)Data Production and Decentralization (15:06)Governance in Decentralized Systems (18:53)Data Economy and Monetization (21:15)Security Concerns in Data Processing (24:21)Impact on Data Consumers (27:37)Compaction Issues in Data Tables (29:39)Open Source Lake Keeper Tool and Parting Thoughts (33:02)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
Saliva is more than a digestive fluid—it's the secret sauce for oral and systemic health. Anne O. Rice, BS, RDH, CDP, FAAOSH Read by Jackie Sanders https://www.rdhmag.com/patient-care/article/55271562/the-influence-of-salivary-proteins
Curious about how to navigate the evolving landscape of climate disclosure? In this episode, we dive into the essentials of reporting for CDP (formerly Carbon Disclosure Project)—a critical framework for companies demonstrating environmental accountability. Join Catherine Beare, Regional Director, at Business Assurance and Myvi Somasundaram, Sustainability expert at Intertek Assuris, as they break down what CDP expects, why it matters, and how your organization can approach disclosure with clarity and confidence.Whether you're new to CDP or refining your next submission, this conversation is packed with practical insights.Presenters:Catherine Beare, Regional Director - Business Assurance (UK & Iberia)Myvizhi Somasundaram, Technical Manager Climate Change & Sustainability, Intertek AssurisFollow us on- Intertek's Assurance In Action || Twitter || LinkedIn.
Highlights from this week's conversation include:Ruben's Background (1:14)Defining Operational Data (5:20)The Convergence of Operational and Analytical Data (10:53)Evolution from Data Warehousing to Fulfillment Centers (13:19)Challenges of API Integration (18:25)Understanding Data Complexity (22:18)Database vs. API Calls (25:32)Real-Time Database Views (28:15)The Evolution of Data Technology (32:37)Future Topics on PostgreSQL Scaling and Parting Thoughts (34:02)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
Highlights from this week's conversation include:Pedram's Background and Journey in Data (1:13)Marketing vs. Data Engineering (2:30)Understanding Marketing Pressures (4:16)Attribution Models and Accountability (8:13)Balancing Marketing and Team Management (12:25)Introduction to Dagster Components (15:00)AI Integration with Data Engineering (19:05)Challenges in Data Support (22:05)Self-Service Data Access (26:07)AI in Data Management (28:25)Organizing Data in Technical Teams (31:25)Challenges in Real-Time Data (33:28)Final Thoughts and Takeaways (37:01)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
Suicide is currently the second leading cause of death for youth aged 10 through 14. It's a horrifying fact that has spurred providers into action. One of those providers is our guest on today's episode. Allison Hannah, MSW, LCSW, has delivered evidence-based suicide prevention interventions to youth, from elementary school-aged children to teens. Listen in as she provides us with the basics of CBT for Suicide Prevention and ways to adapt it effectively for youth. Her experiences inspire hope for providers, clients and families. Allison Hannah, MSW, LCSW, is a Military Behavioral Health Social Worker for the Center for Deployment Psychology (CDP). She assists in the implementation and expansion of the Star Behavioral Health Providers Program (SBHP). SBHP trains civilian behavioral health providers to work with service members, veterans, and their families. Allison is a veteran of the United States Army and United States Army Reserves and provided clinical services within the Child and Family Behavioral Health Services section at an active-duty Army base. She is trained in Trauma-Focused Cognitive Behavioral Therapy (TF-CBT) and is a Registered Play Therapist specializing in using evidence-based approaches to address trauma, adjustment and attachment related disorders.Resources mentioned in this episode: CBT for Suicide Prevention Training and Consultation at CDP. Visit our website to register: https://deploymentpsych.org/trainingAsynchronous trainings through the DoD Child Collaboration Study. Complete the courses here: https://deploymentpsych.org/DoDKidsStudyThe 988 Lifeline website includes resources for youth in crisis. https://988lifeline.org/Practical for Your Practice voice mail: speakpipe.com/cdpp4pPractical for Your Practice email: cdp-podcast-ggg@usuhs.edu Calls-to-action: For example: Get training and consultation in CBT for Suicide PreventionIncrease your knowledge in adapting evidence-based treatments for youthSubscribe to the Practical for Your Practice PodcastSubscribe to The Center for Deployment Psychology Monthly Email at https://deploymentpsych.org/CDP-MED-Opt-In
In this episode of Add To Cart, we chat to Luke Matthews, Head of IT at Camilla, the iconic Australian fashion brand known for its vibrant prints, celebrity fans, and big name collaborations with the likes of Disney and White Lotus. Luke shares how he's building the tech foundations that are powering Camilla's global expansion, from Australia to the US and beyond. He lifts the lid on the hidden challenges of running a best-of-breed tech stack with NetSuite, Shopify and CDP and explains why data discipline, system resilience and seamless customer experience are critical to scaling a creative brand. This episode was brought to you by: Shopify PlusKlaviyoAbout your guest:Luke Matthews is an experienced technology executive with over a decade leading digital transformation and innovation in retail. As Head of IT at Camilla Australia, he drives technology initiatives that enhance customer experience, streamline operations and support growth across physical and online stores. A former CTO at Kitchen Warehouse Australia, Luke championed digital advancements, including website optimisation, data-driven marketing, and click-and-collect solutions. He has also led major projects at Retail Directions, delivering software development and system localisation for global retailers. Luke's expertise spans cybersecurity, AI/ML in retail, data analytics, cloud architecture and business process re-engineering. With a results-driven mindset, he consistently delivers solutions that boost profitability, efficiency and customer engagement.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
Highlights from this week's conversation include:Recording from a Waymo (0:54)Future of Data Technology (2:45)AI Integration in Data Work (4:20)Speeding Up Data Experiences (5:29)Snapshot Conversations with Founders (9:52)Diversity of Perspectives on Postgres (12:37)Cultural Significance of Database Mascots (14:09)Incubation and Success of Open Source Projects (16:43)Final Thoughts and Takeaways (17:34)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
In this episode of Ignite, marketing expert Kelly Green joins Cardinal CEO Alex Membrillo to dive into the evolving landscape of healthcare marketing, focusing on why keeping patients engaged and loyal is just as important as attracting new ones. The discussion highlights the critical role of CRM and CDP systems in managing patient data and building long-term patient loyalty. By aligning marketing strategies with operational goals, marketers can improve patient engagement and retention, ultimately driving business success. This episode encourages marketers to embrace adaptability, leverage technology, and foster strategic partnerships across various business functions to better meet patient needs and deliver a stronger overall experience. RELATED RESOURCES Connect with Kelly - https://www.linkedin.com/in/kelly-green-a730b17/ What is a Patient Journey? Examples to Grow Your Practice - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
This weeks episode: Khaya Jackson @ericsqueen1. Welcome back to CDP, whats new?2. Mental Health in the black community.3. Athletes and Mental Health.4. Frats and Sororities in Mental health.5. Recents deaths on college campuses across U.S.SUBSCRIBE AND ADD US ON ALL PLATFORMS@CULTURALLYDISTINCTPODCASTFacebook page:https://www.facebook.com/profile.php?id=100080353285179&mibextid=ZbWKwLApplehttps://podcasts.apple.com/us/podcast/culturally-distinct-network/id1516660814Instagram:https://instagram.com/culturallydistinct?igshid=ZDdkNTZiNTM=Spotifyhttps://open.spotify.com/show/6du7xitGWnSqbsN680uPbmIHEARTCulturally Distinct Network | iHeartYoutubehttps://youtube.com/@culturallydistinctpodcast
Highlights from this week's conversation include:Introduction of Panelists (2:15)Understanding Product Development (4:42)Three Stages of Product Development (7:53)Collaboration Across Teams (11:20)Understanding Customer Pain Points (12:31)Designers, Explainers, and Sustainers Framework (15:17)AI in Product Development (18:09)Using AI Responsibly (22:53)AI in Sustaining Product Development (24:57)Brand Storytelling with AI (27:40)Tooling and AI Implementation (29:29)Pressure for AI Integration (34:05)The Importance of AI in Product Development (38:28)Contextual Advantage of AI (42:52)Evolution of Prototyping (46:11)The Balance of Speed and Critical Thinking (48:16)Understanding AI in Product Development (51:08)Navigating the Messy Process of Product Development (53:14)Final thoughts and Advice (56:32)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
We're wrapping up OT Month with a bang on this final March episode of FOX Rehabilitation's Live Better Longer podcast. Join us as FOX QAPD Clinical Specialist, Brett Herman, MS, OTR/L, BCG, CDP, takes us behind the scenes of AOTA's 2025 Annual Conference and Expo—from standout presentations to fun booths and memorable moments. Based in Philly, Brett also shares what it was like having the conference so close to home. We dive into his journey into OT, why he chose working with older adults, and how he found his way to FOX Rehabilitation. Plus, he opens up about stepping into leadership, his celebrity moment at a previous AOTA conference, and how he plans to celebrate the remaining days of OT Month. It's a fun, thoughtful, and inspiring conversation from one of our favorite OT personalities.
We discuss a CDP case argued before the US Supreme Court, a decision from the same court related to prohibited transactions under ERISA and more.
Highlights from this week's conversation include:Mark's Background and Journey in Data (1:08)Mark's Time at Microsoft (5:33)Internal Adoption of Azure (9:20)Understanding Pain Points (11:06)Complexity in Software Development (13:15)Microservices Architecture Overview (17:15)Microservices vs. Monolith (22:08)Modernizing Legacy Applications (24:39)Dependency Management with Dapr (29:43)Infrastructure as Code (33:04)AI's Rapid Evolution and Vendor Changes (37:27)Language Models in Application Development (39:05)AI in Creative Applications (42:59)The Future of Backend Development (47:22)Streamlining Development Processes (49:29)Dapr as an Open Source Solution (51:11)Getting Started with Dapr and Parting Thoughts (51:39)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
In this episode, we're joined by Heather Knutson, Senior Vice President of Sales and Marketing at Ascent360, live from her very first BITAC Conference! Heather shares her candid journey from googling “what is a CDP?” to leading one of the most advanced customer data platforms in hospitality.We dive into the real difference between a CRM and a CDP, how hotels can leverage guest data to deliver deeply personalised experiences, and why automation is the key to solving staffing shortages and boosting revenue. Heather also unpacks real-world strategies—from pre-arrival campaigns and spa upsells to retargeting wedding guests—that boutique and independent hotels can use to compete with the big players.If you're in hospitality and want to understand your guests better, boost direct bookings, and build loyalty without relying on outdated point systems, this one's for you.Key takeaways:What a CDP really is (and why it matters)Automation tips that free up your staffPersonalisation done right: segmentation, dynamic content & "golden records"How to drive direct bookings and outsmart the OTAsThe RFM score that could change how you treat your top guestsWatch the FULL EPISODE on YouTube: https://youtu.be/Azb5dawDu84Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More MediaLinks:Heather on LinkedIn: https://www.linkedin.com/in/heathersharpknutson/Ascent360: https://ascent360.com/For full show notes head to: https://themodernhotelier.com/episode/149Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.
Please give if you can! And thank you for your incredible generosity!❤️Donation Site:http://justgiving.com/page/avp2025Auction Site:http://go.rallyup.com/avp2025Here's our annual update episode on the work being done by Arsenal through the Coaching For Life program in Za'atari Refugee Camp. In this episode you'll hear from the director of the Arsenal Foundation, Save The Children Jordan's CEO, the director of the CDP program, the Coaching For Life program manager, CDP coaches, and even Martin Odegaard.If you have any questions please email us at contact@arsenalvisionpodcast.com
As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn't strip away authenticity? Marketers are relying more on AI-powered tools, but can AI truly be brand-savvy and understand the nuances of a company's voice and identity? Joining us today is Dave O'Flanagan, CEO of Sitecore, a global leader in digital experience software that powers the websites and digital experiences of some of the world's biggest brands. And it's always exciting when a platform we rely on unveils a few new and helpful features. Well, on Wednesday Sitecore announced over 250 new innovations for its platform, including AI-driven tools that help brands create, manage, and optimize their digital experiences. Today, we're going to explore how AI is changing the game for marketers, content creators, and digital teams. Dave O'Flanagan is CEO at Sitecore. He is a successful product leader and entrepreneur with 20 years' experience building enterprise products in multiple industries including financial services, telecom and travel. Most recently he was CEO and Co-Founder of Boxever, before it was acquired by Sitecore, where he created a market-leading CDP and personalization platform that enabled global brands to transform their customer engagement using data and AI. Prior to founding Boxever, he led R&D at an airline e-commerce company delivering retail and merchandising solutions to some of the world's leading airlines. Dave holds a BA in Mathematics and MSc in Computer Science from Trinity College Dublin, Ireland and is passionate about building high-performing teams that create products that delight customers. RESOURCES Sitecore: https://www.sitecore.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company