Ask Me About Email Marketing

Content repurposing isn’t copying and pasting content from one format to another. It’s a strategic process that when done correctly, can change the way you market for the better. Learn how Amy Woods, Founder of Content 10X, helps businesses repurpose content to increase discoverability, credibility, and customer trust.

In this episode of The FWD: Thinking Show, John Jantsch — CEO of Duct Tape Marketing — discusses how marketing has changed over the years, and how marketers can apply the new marketing funnel to gain audience trust.

 In this episode of The FWD: Thinking Show, Matthew Smith — Founder of Really Good Emails and design agency Fathom & Draft — shares his thoughts on the most important elements of email design, how to simplify design using an approach called “design golf,” and how to create an email structure that helps you do more in less time. The episode title is "What do email design and legos have in common?"

On the fifth episode of The FWD: Thinking Show, Joanna joins us to talk about which email writing ‘best practices’ are meant to be broken — and which ones shouldn’t be — and why standing out in the inbox means saying goodbye to safe copy.

In episode 4 of The FWD: Thinking Show, we talk with Val, CEO of Fix My Churn, all about how to create emails that connect with subscribers on an emotional level and drive more sales.

Julia McCoy, CEO of Express Writers & Content Hacker, joins The FWD: Thinking Show to share her entrepreneurial journey — starting with dropping out of college at age 19 and starting from scratch after escaping a cult. She uncovers insights on how to create email campaigns that provide value while simultaneously persuading your audience to purchase.  

Rieva Lesonsky, CEO of GrowBizMedia, joins The FWD: Thinking Show to share simple ways to build trust, increase brand "likeability," and how to give your audience the confidence to buy from you again and again.

Lee Odden, CEO of TopRank Marketing, joins The FWD: Thinking Show to share how influencer marketing and search engine optimization (SEO) can be combined to create content that is not only findable but credible for prospects actively looking for solutions through search.

In this episode, Liz and Tom learn from marketing pro Ann Handley who recently refreshed her email newsletter, Total Annarchy! Learn how Ann puts the "letter" in newsletter and connects with her audience by sending remarkable fortnightly content.   Notable links: Ann Handley Ann's Newsletter - Total Annarchy 

Amy Porterfield's interview on Beyond the Podcast. Head on over to BeyondThePodcastSummit.com to join our Facebook community and continue the conversation with over 1,000 podcasters and marketers.

Mark Asquith's interview on Beyond the Podcast. Head on over to BeyondThePodcastSummit.com to join our Facebook community and continue the conversation with over 1,000 podcasters and marketers.

Chris Vasquez's interview on Beyond the Podcast. Head on over to BeyondThePodcastSummit.com to join our Facebook community and continue the conversation with over 1,000 podcasters and marketers.

Jessica Kupferman's interview on Beyond the Podcast. Head on over to BeyondThePodcastSummit.com to join our Facebook community and continue the conversation with over 1,000 podcasters and marketers.

John Lee Dumas' interview on Beyond the Podcast. Head on over to BeyondThePodcastSummit.com to join our Facebook community and continue the conversation with over 1,000 podcasters and marketers.

We're excited to bring to the feed every interview from our 1-day virtual summit, Beyond the Podcast. Check out interviews with podcast veterans like: John Lee Dumas Amy Porterfield Mark Asquith Jessica Kupferman Chris Vasquez Be sure to check out Beyond the Podcast Summit and request access to our exclusive Facebook community, and join over 1,000 podcasters in their journey to grow their show.

Welcome back to the podcast! We're excited to welcome Liz Willits and Mike Smith to the show as co-hosts. Expect some episodes in the coming weeks with a new format, including interviews and round table discussions. In this episode, Liz interviews Paula Rizzo. Learn how to land media attention, establish authority, stay productive and engage your email subscribers from Paula, the author of Listful Thinking. Learn more about Paula on her site, The List Producer.

Getting ready to relaunch the podcast! What do you want to hear? What's your preferred format, frequency, or length? Let me know - tomt@aweber.com, or tweet me @TNRT on Twitter.   We'll also be at Podfest in Orlando this week and Traffic and Conversion Summit in San Diego in a few weeks. Keep an eye out for the AWeber team and come say hi!

Thanks for a great season! In this episode, I recap Season 3 of our podcast. Our theme this season was Email Marketing for Podcasters! I also share that our team is representing at Podcast Movement 2017 this week in Anaheim, CA! Come swing by and say hello if you are there. Check out the episodes from this season: Episode 1 - Strategically Designing your Podcast with Natalie Eckdahl Episode 2 - Always Choosing Adventure with Jay Wong Episode 3 - Finding Your Voice and Product with Addy Saucedo Episode 4 - Creating your own Life (and Podcast) with Jeremy Ryan Slate Episode 5 - How to Rock Podcasts as a Guest with Jessica Rhodes Episode 6 - Launch Your Minimum Viable Podcast with Mark Asquith Episode 7 - The Road to One Million Downloads with Austin Fabel Subscribe to the show! If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes. Thanks so much for tuning in!

What does it take to top the podcast charts? Our latest guest shares the tactics you need to grow your show, and your email list. In this episode, Austin Fabel, the producer of The Science of Success podcast shares his experience building a top-rated podcast and engaged email list. In this episode, we’ll cover: How to be a successful podcast producer and what that actually means How to repurpose your podcast episodes on YouTube and other networks How to book top guests on your podcast (hint: what's in it for them?) The tools Austin uses to find guests, capture audio, edit and host their podcasts Creative ways to build an email list using incentives and text-to-join How to write authentically and engage your audience with email And much more… Key takeaway One of my key takeaways from our conversation: "It's always what's in it for them, how much value can I give the audience..." - Austin Fabel Important links Here are a few links mentioned on the show: Austin Fabel The Science of Success Podcast Podcast Work Subscribe to the show! If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes. Thanks so much for tuning in!

What's your minimum viable podcast? In this episode, Mark Asquith of Excellence Expected and The 7 Minute Mentor shares his experience launching successful podcasts and businesses. With hundreds of episodes under his belt, Mark delivers a ton of insights that are immediately actionable. In this episode, we’ll cover: Why you should focus on the user instead of the numbers The best question to ask your subscribers often to learn what they need How user questions and ideas can be repurposed into countless podcast and blog topic ideas How to prove your concept without over-engineering your launch How to orchestrate your 'value ladder' and transform casual listeners into fans and paying customers How repetition can yield increased engagement How to write naturally and effectively for email And much more… Key takeaway One of my key takeaways from our conversation: "People want to know you so let people understand who you are..." - Mark Asquith Important links Here are a few links mentioned on the show: Mark Asquith Excellence Expected The 7 Minute Mentor Mark's coaching sessions Subscribe to the show! If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes. Thanks so much for tuning in!

Not interested in being a podcaster, but want to be on podcasts? Get ready to rock the mic, no matter what side you're on! In this episode, Jessica Rhodes of Interview Connections and #RockThePodcast teaches us how to grow our brands and businesses by successfully becoming a guest on podcasts. Jessica takes us through the entire process from positioning ourselves, pitching to shows, preparing for interviews and following up with hosts and listeners. In this episode, we’ll cover: How becoming a podcast guest can help you build your personal brand and attract new fans and followers How to attract leads as a guest even when podcasts are typically a "no-pitch zone" The do's and don'ts of pitching yourself What gear (if any) you'll need to sound professional without breaking the bank How to prepare for a show after you've landed an interview When to use a landing page or email automation with your audience destination How being on a Walking Dead podcast can help you grow your business And much more… Key takeaway One of my key takeaways from our conversation: "Tap into some of that fun energy that I know you have..." - Jessica on being a podcast guest Important links Here are a few links mentioned on the show: Jessica Rhodes Interview Connections #RockThePodcast Subscribe to the show! If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes. Thanks so much for tuning in!

"You have to create success for yourself before you can create success for other people." This is the mission statement that drives Jeremy Ryan Slate to produce three outrageously actionable podcast episodes every week. In this episode, learn how Jeremy Slate of Create Your Own Life podcast pivoted his career, built a brand and business from scratch, and produced over 280 podcast episodes. You'll especially want to check out the strategies and tools Jeremy uses to consistently release multiple episodes a week. In this episode, we’ll cover: How to start your show and pivot when needed The value of growing your personal brand through podcasting and beyond Why quality will always trump quantity How to set up a streamlined process to automate and facilitate a podcast production workflow How to use email marketing to drive listeners back to the show Ways to connect with your subscribers through plain messages and strong subject lines How to stay top of mind with consistent email sending And much more… Key takeaway One of my key takeaways from our conversation: "It's always about 'How can I help? What do you need?'" - Jeremy Ryan Slate Important links Here are a few links mentioned on the show: Jeremy Ryan Slate Create Your Own Life Podcast Jeremy Ryan Slate on Twitter Get Featured Internships.com Subscribe to the show! If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes. Thanks so much for tuning in!

Have an idea for a physical product? Find out how our next guest used podcasting and email marketing to turn her product idea into a successful reality. In this episode, we learn how Addy Saucedo of The Podcast Planner created and launched a physical product that solved a true market need for her audience. Addy has over five years of experience hosting podcasts, producing and managing over fifteen other podcasts. Her passion for the craft and dedication to serving podcasters is evident in the engaging content she produces on a regular basis. Using email marketing, Addy has been able to build an audience, keep them engaged, pre-launch a product, automate her sales with evergreen content and boost growth with one-time promotions. In this episode, we’ll cover how to: Avoid “podfading” Create trusted workflows using templates Conceptualize a product that solves a true problem Develop your confidence and podcasting “voice” Create a strong call-to-action in your emails Automate your sales with a welcome sequence And much more… Key takeaway One of my key takeaways from our conversation: "CTAs are not for our benefit. They’re for the benefit of our listeners." - Addy S. @podcastplanner Important links Here are a few links mentioned on the show: Addy on Twitter The Podcast Planner The Podcast Planner Podcast PodcastEmails.com AWeber's What to Write Guide Subscribe to the show! If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes. Thanks so much for tuning in!

Want to be a changemaker? Jay Wong, host of The Inner Changemaker, is a top-rated podcaster with a mission to serve purpose-driven entrepreneurs and multi-passionate creators. We met at Podfest 2017 in Orlando, FL, when Jay was a guest expert on an email marketing panel that I had the pleasure of moderating. I was quickly blown away by Jay's approach to turning podcasting into a list-building, business-exploding, top-of-the-funnel, life-changing engine. Jay's energy and insights will surely inspire you to take your show to the next level. In this episode, we’ll cover: How to let your podcast mission evolve over time How to create products that meet the needs of your audience How frontend and backend tactics work together to deliver value and generate profits How to grow your email list when speaking at live events How to use email marketing to learn more about what your audience wants How to leverage your guests to expand your audience and reach Why Jay puts his phone number in every email message And much more… Key takeaway One of my key takeaways from our conversation… "Listen to and engage with your community. Figure out their pain points along the way…" - @thejaywong Important links Here are a few links mentioned on the show: TheJayWong.com The Inner Changemaker Podcast Jay on Twitter Jay Wong TV TICM 105 | Nicholas Kusmich | How To Be A Millionaire Without Setting Goals TICM 124 | Dan Lok | Using Wealth Triggers To Become A Multi-Millionaire Subscribe to the show If you enjoyed this episode, please take a moment to subscribe on Apple Podcasts, or your favorite podcast listening app. Also, if you could leave a quick review that would help us continue to improve the show and attract new listeners. Thank you so much for tuning in!

Ready to launch and grow your podcast? In this episode, you’ll learn how to strategically design and optimize your podcast with Natalie Eckdahl, the founder of BizChix.com and the BizChix podcast. Recognized as one of the top women to listen to, Natalie helps women entrepreneurs build, grow and scale their businesses. She has been featured in Inc., Fast Company, Huffington Post and Entrepreneur. ou might remember the massive value Natalie dropped back on episode 36 of the show, and we’re excited she’s back to share even more. In this episode, we’ll cover: How to strategically choose your show’s format How to avoid “quitting” when you're just getting started How to create processes to help you grow your show The importance of consistency Ways to connect with your audience outside of your podcast Why you need an email marketing strategy and how to develop one How to develop incentives for casual listeners to opt-in to your list And much more… Key takeaway One of my key takeaways from our conversation… "You never know what episode will be the one where someone will find you…” - Natalie Eckdahl on #podcasting" Important links Here are a few links mentioned on the show: BizChix.com BizChix Podcast Natalie Eckdahl on Twitter Natalie’s New Podcaster Resource Guide BizChix 267: Strategically Design, Launch and Grow a Podcast with Natalie Eckdahl Subscribe to the show If you enjoyed this episode, please take a moment to subscribe on Apple Podcasts, or your favorite podcast listening app. Also, if you could leave a quick review that would help us continue to improve the show and attract new listeners. Thank you so much for tuning in!

Check out a preview of our next podcast season on Ask Me About Email Marketing! Join Tom Tate as we kick off a series of in-depth interviews with podcasters to learn how they grow and engage their audiences with email marketing and beyond. Episode synopsis This episode provides a quick look at all of the podcasters we've interviewed in the past and sneak preview of the interviews we've lined up for this series. Here are a few links mentioned in this episode: What To Write Course and 30+ Email Templates Episode 16 - Matthew Rodela Episode 23 - Nick Westergaard Episode 24 - Noah Kagan Episode 27 - Jerod Morris Episode 28 - Douglas Burdett Episode 33 - J. Thorn Episode 36 - Live from Podcast Movement 2016, Pt. 1 Episode 37 - Live from Podcast Movement 2016, Pt. 2 Bonus - Getting Unstuck with Ernest Barbaric We're also giving away 2 tickets to Podcast movement. Visit http://bit.ly/aweberpm17 for more info. Ask us anything! Have a question about email marketing that you want answered in a future podcast episode? Leave us a message at aweber.com/podcast.

Tune in to learn what the theme will be for our next season, and subscribe now to check out the first episode launching on Tuesday, June 20. To enter our Podcast Movement giveaway, head over to bit.ly/aweberpm17.

To check out the Ultimate Guide to Email Marketing, visit AWeber.com/theguide...

To check out the Ultimate Guide to Email Marketing, visit AWeber.com/theguide...

To check out the Ultimate Guide to Email Marketing, visit AWeber.com/theguide...

To check out the Ultimate Guide to Email Marketing, visit AWeber.com/theguide...

To check out the Ultimate Guide to Email Marketing, visit AWeber.com/theguide...

To check out the Ultimate Guide to Email Marketing, visit AWeber.com/theguide...

To check out the Ultimate Guide to Email Marketing, visit AWeber.com/theguide...

We're back with a brand new season of the Ask Me About Email Marketing Podcast! To check out the Ultimate Guide to Email Marketing, visit AWeber.com/theguide...

Here are a few notes shared in the episode: AWeber Named 17th Best Place to Work in Pennsylvania - https://blog.aweber.com/press/aweber-named-17th-best-place-to-work-in-pennsylvania The 2016 Holiday GIF Guide - https://blog.aweber.com/email-marketing/the-2016-holiday-gif-guide.htm Excellence Expected: Volume 2 - http://www.excellence-expected.com/audio/ Have a safe, happy, and successful holiday!

The Ask Me About Email Marketing podcast is going on an indefinite hiatus. Listen to find out why! Follow us on Twitter, @tnrt and @AWeber to keep tabs on some exciting new projects in the works. Leave Us A Review If you received any value at all from any of our episodes, it'd make my day, week, and year if you could leave us a quick review on iTunes. Let us know what you'd like to see in the future. Search for "Ask Me About Email Marketing" in iTune, or click here! Thanks all for your time, attention, and for being a stellar podcast audience.

In this bonus series of the show, Tom talks with Ernest Barbaric about getting unstuck and moving towards creating meaningful work. Today is your day to take action! Check out our latest batch of checklists and success stories to help you accomplish your marketing goals at AWeber.com/today. Learn more about our guest expert, Ernest Barbaric, and check out his incredible rut-busting course, Project un(stuck).

In this podcast episode, take a look at the top ten most popular episodes to date (as ranked by your downloads) in a curated Ask Me About Email Marketing clip show! Join Tom T. as he reflects on the amazing guests and content explored over the course of the past 40 episodes. Curious what the top downloaded episodes are? You'll have to tune in to find out! Episode synopsis Over the past year, we've covered many different email marketing topics, from copywriting and list-building, to community management and entrepreneurship. Get a wide sampling of the best tips and tactics in this episode, as we hear from some of favorite guests, like Madalyn Sklar, Nick Westergaard, Noah Kagan, Ben Settle, and more. Ask us anything! Have a question about email marketing that you want answered in a future podcast episode? Leave us a message at aweber.com/podcast.

In this bonus series of the show, Tom talks with Ernest Barbaric about facing the fear that often keeps us from realizing our most meaningful work. Today is your day to take action! Check out our latest batch of checklists and success stories to help you accomplish your marketing goals at AWeber.com/today. Learn more about our guest expert, Ernest Barbaric, and check out his incredible rut-busting course, Project un(stuck). Tune in next week, or subscribe via iTunes, as we conclude this four-part series.

Ah, yes! The first 100 subscriber mark. It is quite possibly the most rewarding benchmark in your email marketing adventures. If you haven't gotten there yet, that's not a problem! This episode is just for you. :) Join Tom T. as he chats with fellow AWeber team member, Andy Obusek of CleanSwifter.com, to dig into how he grew his list from 0 to 100 in just five months. Now, you may be thinking, "That's not a big deal, I attract 100 subscribers a week," or, "I hit my first 100 subscribers in way less time than that!" What makes Andy's experience unique is that, unlike so many of us who frequent this blog, he is not a marketer by trade. Andy is an iOS software developer and team lead, who feverishly guides our efforts in enhancing our Stats app. Andy wrote code, not copy. Andy's expertise was in refactoring, not retargeting. So how does a non-marketer with a passion to share go from Swift test automation to conversion rate optimization? And what does this mean for you? How can you apply Andy's learnings to help you get your first 100 subscribers, even if you're new to marketing? You'll just have to tune in to find out. Episode synopsis Finding your tribe and growing your list is not an easy feat, especially if email marketing is a brand new discipline. In this episode, you'll learn about the successes and failures of a passionate and unconventional non-marketer as he grew his list from 0 to 100 subscribers in just five months. Listen in as we discuss: How to gamify your early content creation and SEO strategy Suggestions to create a strong lead magnet and high-converting signup form Powerful tactics to leverage social media to attract new subscribers A simple low-budget Facebook ad strategy to consider testing Ideas on content and email marketing monetization options ... and much more! Here are a few links referenced on the show: Andy on Twitter CleanSwifter.com Wordpress SEO / Yoast SumoMe Buffer raywenderlich.com Phish, the live stuff (Andy's recommendation, not mine) Ask us anything! Have a question about email marketing that you want answered in a future podcast episode? Leave us a message at aweber.com/podcast.  

In this bonus series of the show, Tom talks with Ernest Barbaric about finding your purpose and tapping in to your most meaningful work. Today is your day to take action! Check out our latest batch of checklists and success stories to help you accomplish your marketing goals at AWeber.com/today. Learn more about our guest expert, Ernest Barbaric, and check out his incredible rut-busting course, Project un(stuck). Tune in next week, or subscribe via iTunes, as we continue this four-part series.

Last week, our Director of Deliverability Mohammed Ahmed posted a fantastic post on why email engagement is more important than ever for email deliverability. It's not something we always consider before every send, but email engagement is an important factor to consider when optimizing your email deliverability and inbox placement. Check out this podcast episode to learn three tips to help boost your engagement! Episode Synopsis There's no doubt that internet service providers (ISPs) and email providers like Gmail, and Hotmail are looking at subscriber behavior and engagement to determine what emails get flagged as spam, and what emails end up in the inbox. In this episode, Tom T reemphasizes the most important tips and tactics shared by AWeber's Director of Deliverability to help you maintain and grow a healthy and responsive email list of subscribers. Ask Us Anything Have a question about email marketing? Leave us a message at aweber.com/podcast.

In this bonus series of the show, Tom talks with guest expert Ernest Barbaric about getting unstuck and facing the fear of the unknown. Today is your day to take action! Check out our latest batch of checklists and success stories to help you accomplish your marketing goals at AWeber.com/today. Learn more about our guest expert, Ernest Barbaric, and check out his incredible rut-busting course, Project un(stuck). Tune in next week, or subscribe via iTunes, as we continue this four-part series.

In early July, I had the pleasure of joining a few AWeber team members in Chicago for Podcast Movement 2016. I wanted to know how these creative and passionate content creators were engaging their listeners with email marketing and beyond, so we took a couple of mics and built a makeshift studio right at our exhibitor’s booth. We had a few amazing AWeber fans and users swing by to chat and record some brief interviews about how they’re serving their audience with email marketing. This is part 2 of 2 of our interview series from Podcast Movement. Check out part 1 here. Episode Synopsis In this episode of Ask Me About Email Marketing, check out the second part of our live interview series, as we talk with Kristin Ingram of Small Biz Life, Ryan Gray of Medical School HQ, Yann Ilunga of 360 Entrepreneur Podcast, and Jeffery W. Ingram of Worldbuilder's Anvil. Listen above to get the latest tips and tactics from the pros. Also, check out this post I wrote exploring the similarities between email marketing and podcasting. Ask Us Anything Have a question about email marketing? Leave us a message at aweber.com/podcast.

In early July, I had the pleasure of joining a few AWeber team members in Chicago for Podcast Movement 2016. I wanted to know how these creative and passionate content creators were engaging their listeners with email marketing and beyond, so we took a couple of mics and built a makeshift studio right at our exhibitor’s booth. We had a few amazing AWeber users swing by to chat and record some brief interviews about how they’re serving their audience with email marketing. Episode Synopsis In this episode of Ask Me About Email Marketing, check out the first part of our live interview series, as we talk with Natalie Eckdahl of BizChix.com, Nick Loper of Side Hustle Nation, and Juan Sepulveda of The Gentlemen's Brotherhood. Listen above to get the latest tips and tactics from the pros. Also, check out this post I wrote exploring the similarities between email marketing and podcasting. Ask Us Anything Have a question about email marketing? Leave us a message at aweber.com/podcast.