Podcast appearances and mentions of ben settle

A mouthful title but you can grow your own tree. I remember hearing Dan Kennedy talk about this. Stan Lee would write whenever he wanted some money. Build a email list I'd say to start planting this money tree. The money is in the list. I've learned a lot about email from Ben Settle. Whatever or However you go about growing a money tree. Remember nurture it, water it and show it lots of attention. You want your money tree to stick around for a long period of time. Poor People talk retirement. We talk about maintaining a money tree. You see the difference. You are on a different path just keep walking down this road. I can walk it with you but you must subscribe to the show and download all the episodes. Enter the Tony Resonno universe. Listen and subscribe TODAYQuestions or Comments email me Tony@tonyresonno.com

Ben Settle returns to the Natural Born Coaches podcast for the 4th time, to talk about profiting from trolls in the online space, surviving cancel culture, and more! What You'll Hear In This Episode: -       The importance of subject lines in email marketing and how one of Ben's got him on the radar of a prominent copywriter who opened doors for him.  -       Ben's approach to writing emails, and whether you should write your email or subject line first.  -       How to profit from trolls in the online world, and an example of how Ben used a troll's attacks to run a campaign that brought in $30,000 in new sales!  -       A discussion about Cancel Culture, and the current shift that's happening in society where people are finally standing up and speaking out against it.  -       The value of learning from people you don't agree with!

The great (and based) email marketing expert Ben Settle joins Paul Counts (who directs my mastermind programs with me) for this look into how Donald Trump accomplished the seemingly impossible. Sponsors: : Code: WOODS & Guests' Links:

In this episode, Ben Settle and Troy Broussard are joined by Nicole and Stefania to discuss whether using images in emails is a good idea or not.  Plus, Troy tells a story about how strong relationships with customers can lead to big success. If you're interested in making your emails better and building strong connections with your audience, this episode is full of useful tips and stories.  Tune in and learn something new! Show Highlights: Learn about the things that destroy email deliverability [03:08] Here is why reducing image size is necessary [06:51] Can you make the email more impactful without using images? [09:14] How to maximize traffic on your e-commerce website? [12:30] Discover the power of textual format. [13:37] Are your split tests producing relevant data? [16:34] How can businesses succeed in a competitive social media landscape? [21:54] The key to building a fan base for e-commerce success [26:42]

In today's episode, Troy Broussard is really fired up about something he calls the "Marshmallow Chasing TikTok Brain." He explains why always wanting things right away can actually hurt your business.  You'll hear some fascinating ideas from a chat with marketing expert Ben Settle and find out why sending daily emails can build strong relationships and help you succeed. Troy also talks about why it's better to get the right kind of growth rather than just more people.  Listen now! Show Highlights: Do you know how content creators are adapting to shorter attention spans? [01:43] Learn about the mindset behind TikTok brains. [05:01] How does delaying gratification lead to great achievements? [06:42] Does a child have the ability to delay gratification? [07:29] Discover if the immediate payouts are beneficial in the longer run. [08:39] Learn about the benefits of daily email. [09:57] Is Berserker Mail the email platform for you? [11:20] How can you get the best profitability for what you are offering? [13:41]

https://blog.thesaleswhisperer.com/p/ben-settle-2 Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

30 years deep into a benchmark-setting career, drum & bass jungle producer Ed Rush has only just released his debut solo album... Truth be told? He was having too much fun collaborating to even consider one! From his time with the pioneering No U-Turn collective to his enduring tenure with Optical and the Virus family, music has always been a social experience for the London artist but events in 2020 took Ed - real name Ben Settle - in a more introspective direction... And led to a new creative perspective on his art, himself and the scene. Two years back into the turbulent post-covid raving landscape, with a growing renaissance for the heavy, tech-flavoured drum & bass and his and Optical's Virus label currently celebrating 25 years, Ed Rush finds himself in an exciting and energised position. The dust still settling on his Light Of The Void album - released on Black Sun Empire's label Blackout - Dave Columbo Jenkins caught up with him to discuss everything from drum & bass to delta waves to daddying and everything in between. Visit https://1-more-thing.co.uk/ for more information on this podcast and other similar content. Like what you're hearing and want to support it? Subscribe on Patreon: https://www.patreon.com/1_more_thing

In this episode Ray, faith-based network marketing coach, founder of RankMakers and the Higdon Group, shares quotes from Ben Settle, Jonathan Mendenhall & Seth Godin as well as verses from the books of Deuteronomy, Luke, Proverbs & Ecclesiastes that are examples of how you can unleash your success. Ray also shares results-driven marketing tips.     FaithOverFearLIVE.com   HigdonGroup.com/RocktheTok     Ray Higdon, is a bestselling author of several books, renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home based business and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com).   Partner with Ray: ★ Take the 1K RankUp Challenge: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book   Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon   Thank you for watching and be sure to subscribe for more: https://www.youtube.com/@HigdonGroup We believe in you! - Ray Higdon   ======================== More About Ray: Ray's, Home Business Profits, has had over 10 million downloads with approximately 160k downloads every month (https://higdongroup.com/podcast). The Higdon Group hosts annual events with as many as 2,000 people live and nearly 7,000 registered online for their Rank Maker community (https://rankmakers.com). As a top keynote speaker, Ray has shared the stage with world renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson and many more (https://higdongroup.com/speaking). Ray resides in Naples, FL with his wife Jessica, a prominent realtor, and he has four children. As a follower of Jesus Christ, Ray incorporates faith based principles into all of his decisions, life challenges and business successes. They have raised over $1,000,000 to support families in need, the battle against human trafficking and advancing alternatives to traditional health care.

Do you feel like your current email software is outdated and leaving you frustrated? In this episode, Troy dives deep into the dark secrets of the industry.  Unfortunately most email platforms have lost their way.  Discover why Troy and his business partner, Ben Settle, decided to create a platform that truly serves the needs of marketers, unlike the profit-driven competitors.  Troy spills insider knowledge on the developer mindset and the critical importance of user-friendly software. Get ready to rethink everything you know about email marketing as you join us for this eye opening episode.   Show Highlights: This is not a retirement plan  [00:02:50] Crucial lesson most developers NEVER learn  [00:06:15] Discover the toughest challenge for programmers  [00:07:16] Prioritizing profits and investors over customer satisfaction?  [00:11:29] Why you don't need to include images in email  [00:16:14] This platform transforms email marketing effortlessly  [00:19:03] The secret to making money easy - No more broccoli!  [00:20:44]

You've used all the different email marketing software. And they're so convoluted! They make you pay for features you don't even want (and never use). And at the snap of a finger they can ban you, robbing you of your livelihood. It's all so ridiculous you wonder: “Do the people who made this even send emails?!” Nuclear engineer turned email software developer Troy Broussard wondered the same thing when he consulted with clients who struggled with these confusing tools.  In this premiere episode, Troy explains how his passion for email marketing led him to partner with email marketing expert Ben Settle to build BerserkerMail– software that maximizes the power of email marketing for entrepreneurs without the complexity of existing software. He'll also share why email is the “meat and potatoes” you must be good at if you want your business to thrive, and how to get along with a business partner…even when you're both headstrong and driven. Show highlights include: The intensity recipe to create all the energy you need at work to dominate your to-do list and wow your peers (even if enthusiasm doesn't come to you naturally). (2:13) Why email is the “entrepreneur's lead domino” of business, and why podcasts and social media will always leave money on the table without it. (4:14) Two Metallica truths to resist unprofitable distractions and stay focused on email marketing so you can bring home the bacon.  (4:47) The absurd reason email marketing platforms are so complicated. (5:25) How to “stay in your lane” with your fellow hard-charging business partner so you can collaborate without ripping each other's throats out. (6:49) The silent “third partner” in a business partnership, and why ignoring her will sink the business. (No, it's not your wife). (9:50) To get a free BerserkerMail test drive with no credit card required go to https://StartMyTestDrive.com. 

My Best-Kept Email Writing Secret (Ben Settle) Tells You How To Write Kick-Ass Emails

Long before there was even TikTok, there was a company called Sherwin-Williams. Their famous logo showed a planet-sized can of paint pouring onto a globe, with the tagline “Cover The Earth.” They still use that logo today. But I think in spirt, if not in reality, they need to share their slogan with AI. Because AI is drenching its way into everything. We have a guest today, and he's our returning champion, attorney Rob Freund. Rob knows advertising and IP law for marketers as well as anyone I've ever met. And we're going to have a wide-ranging discussion with Rob about AI and the law as it applies to copy and other topics of interest to you and me. I am constantly impressed by Rob's savvy posts on Twitter, and sometimes astounded by the stories and examples he comes up with. We'll talk about some of them today. And I stand in the company of giants who are also impressed: The Wall Street Journal, The New York Times, Bloomberg Law, Vox and Forbes. They've all quoted him. Plus, he's lectured about social media law at the University of Southern California and other major institutions, in the U.S. and in Europe. We started by talking about an unusual and slightly disturbing thing that AI said regarding Ben Settle, which Ben posted on Twitter… and a really disturbing story about a lawyer who counted on AI in a way that may get him in trouble with the court. Rob found this story in The New York Times and posted it on Twitter as well. We also tackled important issues like: • Does using AI open a copywriter up to legal liability for plagiarism/copyright infringement? What can we do to make sure we're on the right side of the law? • From an intellectual property rights perspective -- if you use AI to help you write your copy, who owns the work? • What are the legal implications of people using deep fake technology to create testimonials and phony images of celebrities? Or AI fake voices? And, looking into the future, we asked Rob this question: In the same vein as any developing technology that starts out with no regulation, like the wild west, but eventually starts to get regulated… How do you see AI regulation, especially in the advertising and IP spaces, developing? To connect with Rob: Instagram @robertfreundlaw Twitter @robertfreundlaw https://robertfreundlaw.com Download.

The Brian D. O'Leary Show March 27, 2023 Show Notes available: https://briandoleary.substack.com/p/how-a-failed-band-remains-enormously?sd=pf Fountain.FM Listen and support us at the same time over at Fountain.FM Substack The O'Leary Review Sign up for our emails and to get notified of podcasts. Like I mentioned, we are going to stick with Substack but tactics and strategy around it are changing … a bit. If you're on the list, you'll be the first to be notified of our book launch this week. Ken McCarthy The “father of email marketing” Video mentioned: https://youtu.be/I4lmQc-KK3E   Ben Settle Email Supremacist, etc. BenSettle.com   Tom Woods TomWoods.com   The Beatles Some prior material about The Beatles from The O'Leary Review Why the Beatles owe their success to the Comanche Indians   Plucked from certain obscurity to the bosom of lifelong fame   Why I consider Elvis Presley and Olivia Newton-John the most influential people in the history of Portland, Oregon   Paul McCartney mentioned, here: The most impressive music festival you've never heard of   For more on The Beatles, thebeatles.com   My brother's birthday If you've read this far into the show notes and know my brother, drop him a message today. It's his birthday. I'm sure he'd be happy to hear from all the Good Folks out there.   For all the rest of it, go to BrianDOLeary.com for more information.

Is it necessary to drop a bunch of cash on social media ads in order to get targeted names on your list? Absolutely not. Buying ads isn't as complicated as some would lead you to believe. In fact, I may even offer some guidance on how to do it the right way in a future episode, but I think it's wise to start with the resources you already have at your disposal; specifically, your website.  This week, I want to clearly define the purpose of your website, the purpose of your list, AND how those things work together to aid in the purpose of your business - making sales. [00:20] Grow your list with your existing traffic [00:42] Rule #1: The purpose of your website is to grow your email list [01:55] Example 1: My site [03:02] Example 2: Ben Settle [03:28] Example 3: Tim Ferris [04:08] Rule #2: The purpose of your list is to sell stuff to the people on the list [04:57] Rule #3: The best way to make sales is to email the people on your list...every day [05:36] What about Spam complaints? [06:10] What do you say in your emails? [06:31] The Story Formula (Hook, Story, Lesson)   Links BenSettle.com - Want to up your email game? Pay attention to this man. Tim Ferriss - I've been a fan for many years. This is another great example of a site that's focused on getting you opted in.   How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get The Transcript https://rayedwards.com/610

Email lists are money printing machines. But did you know that not all your email subscribers are created equal? If you truly max out the most out of your list, then segmenting your subscribers based on their interests and pain points makes total sense. And this is exactly what this episode with Jan Koch is all about. SHOWNOTES: Jan's website: https://jankoch.co/uncommon Matt Giaro's daily emails: https://mattgiaro.com/private-emails?source=podcast-2023-02-07 Jan's List Building event: https://listbuilding.school Matt's interview with Ben Settle: https://buildyourthing.co/email-marketing-ben-settle-interview/ Map our your funnel with Obsidian Canvas: https://www.youtube.com/watch?v=hey_hMseA9U Uncover your most profitable traffic sources: https://mattgiaro.com/courses/lead-fingerprinting/ Why open rates are useless: https://medium.com/swlh/why-smart-marketers-dont-care-about-email-open-rates-21884b21e704 Jan's “hit the inbox” training: https://jankoch.co/inbox/ (Use the coupon MATT to get 100% off.) ENJOYED THIS EPISODE? Leave a 5-star review here: https://mattgiaro.com/itunes. SUBSCRIBE so that you don't miss the next one! Thank You!

Internet is full of empty content. But you don't have to contribute to this noise of randomness. Instead, you can use inspiring stories and make the internet a better place for your audience. And this is exactly what we're going to explore today. Andrew Ryder joins me on this episode. Andrew is a content marketing strategist who teaches solo entrepreneurs the foundations of great content. He is the author of the book, Entrepreneurship Ruined My Life. SHOWNOTES: - Matt Giaro's secret emails: https://mattgiaro.com/private-emails?source=podcast-2023-01-31 - Matt Giaro's interview with Ben Settle: https://buildyourthing.co/email-marketing-ben-settle-interview/ - Why are entrepreneurs so miserable: https://docs.google.com/document/d/1CgoRjGUswoM3e2-7BxXfwS9JBHUDxev7pTJxX9qJErk/ - Andrew's website: https://andrewbryte.com - How to uncover your most profitable traffic sources: https://mattgiaro.com/courses/lead-fingerprinting/?source=podcast-2023-01-3 - How to turn your notes into meaningful online content: https://mattgiaro.com/signup-take-better-notes/?source=podcast-2023-01-3 ENJOYED THIS EPISODE? 1. Leave a 5 star review here: https://mattgiaro.com/itunes 2. SUBSCRIBE so that you don't miss the next one!

How Ben Settle Has Made Millions By Writing Daily Emails

You're still not making enough money as a copywriter?  Let me guess…  It started as a lust for freedom.  You stumbled upon an ad. A YouTube video. Or maybe a book. And a whole world of opportunity opened up to you!  You heard of copywriters making a killing with direct mail… email… VSLs… ClickBank… landing pages… funnels… Facebook Ads… Google Docs…  And you wanted in! To all of it!  But instead of having the free lifestyle YOU want, you felt the endless options suffocate you. Every time you took a stand by narrowing your focus, a new “shiny object” sat you back down.  But forget about the past. Because this moment is where it all changes.  In this episode, Ben Settle demonstrates how you can unlock the freedom you want by playing YOUR game.  So if you want to start experiencing freedom instead of dreaming about it… listen now!

Las ventas son la sangre de un negocio, pero los clientes que te amargan la existencia son uno de los venenos del mismo. Muchas veces, al recibir un pago, da la sensación de que tu cliente es tu amo y que tienes que hacer todo lo que dice porque “el cliente siempre tiene la razón”... No, gracias. Los clientes no siempre tienen la razón y esa política solo te llevará a escuchar quejas constantes y problemas que, en muchas ocasiones, no son tuyos. Por eso en el episodio de hoy te voy a hablar de mi política de no admisión de clientes tóxicos, por qué me da igual perder dinero con clientes que ya han pagado y qué he aprendido de Ben Settle en este aspecto.

It means a lot of different things to people depending on where they are standing.  But in this chapter, my goal is to first make sure we are standing in the same position before extracting the actual value I want to share with you. --> READ THE BLOG POST HERE https://myempirepro.com/digital-marketing-certified-chapter-3-the-value/   --> WATCH VIDEO VERSION HERE https://youtu.be/lrpQJM1z4mk You are reading this book because you are trying to build a business or organization of some sort right? If that's the case, keep reading. In the last chapter, we talked about “the person(s)” as one of the pillars we must clearly identify before trying to set up marketing campaigns in the digital era.  A failure to do this will simply defeat the purpose; which I am hoping is partly the benefits of tracking down every penny and making sure it doubles itself. You also learned how my 500 and change in credit score saved me from early life bankruptcy.  Personally, I've had some ups and downs naturally in the type of risky and non-conventional journey I chose to embark on; becoming an entrepreneur.  But it's never gotten so bad that I had to file for bankruptcy.  Thank goodness. More importantly, you also learned how lack of proper market research and competition analysis can result in losing your life savings and/or capital; $10 at a time.  We reviewed the dangers of passion-driven biases, the greatest market research tool which is free, seed keyword and keyword phrases, the role of Artificial Intelligence and Machine Learning in market research and more. Last and definitely not all and for sure, not the least, we talked about the two different categories of your ideal customer and client and the four stages they have to travel in order to not just maximize profits for your business but to deliver value. And speaking of value, I became dangerous and over-valued for the 9-5 world since I learned what you are about to discover in this chapter. It was 2014 and I had been helping quite a few people I met in the internet and network marketing world make their first $100, $1,000, $200,000 and even $4 million completely online.  Not just that, I did very well with my business too. But the honest truth is that I had not fully grasped the magnitude of the value in what I had learned.  On my best day ever, I was able to use written text and words to convert complete strangers into a $15,000 sales.  And I did it multiple times over.  Somehow, I had acquired a skill set that could collect such an amount of money in exchange for a digital product without being physically present to sell. Before that, my best day ever was back in real estate when I closed a deal that created a net profit of $82,000.  But let's put things into perspective right?  There are a lot of things that go into the process of closing real estate deals and it wasn't easy to say the least.  I could potentially sit around for months and not close another deal. In addition to that, a whole real estate property belonging to a person or a family is involved.  It's a big deal in terms of vested interest involved when a decision is made to buy or sell real estate in comparison to an online transaction; especially back then.   But these days, people are more comfortable with purchasing a whole car online.  So it's actually gotten a whole lot easier provided you are able to communicate the value proposition effectively. I will forever be grateful to gentlemen; Mike Dillard and Ben Settle, for learning these skill sets from them as far back 2009/2010.  I do not think they know who I am at all.  But it doesn't matter because you are about to learn the skills more than 10 years later. Sales is hard for an average human being.  Most people are only comfortable selling a resume.  And to be honest, it's because of the dependency on the credentials and the experience to do the selling for them in a non-confrontational way. It's actually similar to why an estimated 77% of people hate public speaking.  According to many studies, people actually fear public speaking more than death.  They get bombarded by panic and a paralyzing fear of guess what; rejection.  I personally still hate the feelings of being rejected. When you pay close attention to what I just said, it's not the actual rejection.  It's the “feeling” of being rejected that paralyzes people to avoid sales, public speaking or being in any position where the ultimate desire is to be accepted.  It's fascinating to know. So many people fantasize about the idea of a big business.  But then the fear of being rejected becomes a huge huddle in their way directly or indirectly.   Even if you are a person who is naturally okay with sales, it's a challenge to build a sales team with a decent attrition rate which is the rate at which people leave your organization or team.  People find it a lot easier to use a resume or CV to sell their time in exchange for less than $50 per hour than to sell even air to breathe. You can invent the best product in the world.  If you are terrible at communicating the value in it to a prospect, you won't be able to afford its production sooner or later. Another struggle is the inability for a lot of people to know the difference in personal values and the value in a product for prospects.   Why do people window-shop?  I'll tell you why.  A prospect can want a product and not be able to afford it.  Sometimes, it's just the wrong timing.  But that's not the reason why people are not buying your product or services.   The reason why people chose not to purchase from you is because you failed to transfer enough value in a way that it's valuable to them.  It was a negative choice against added value for your business. Value in this context is in the eyes of the user or consumer and not in the eyes of the producer.  Value is absolutely not an objective truth; it's subjective but only until you learn what I want to share with you right now. So it's one thing to know the benefit of your product or service, it's completely another thing to know how to transfer the value of those benefits to the prospects in order to buy now. I am sure you have probably learned about the differences between features and benefits before.  Well, this is an additional layer to the madness.  But when you master this skill set, you will become dangerously profitable as your competitors drown in debt. Oxford dictionary calls sales the exchange of a commodity for money but it also calls it the action of selling something.  But then what is selling?  If you are able to transfer value to your potential customers and clients at scale using written words, what would that mean for your business? According to INC magazine, a Harvard professor says 95% of purchasing decisions are subconscious.  I personally learned a long time ago that 85% of sales are initiated emotionally and they justify with logic later.   So while you may present with all the facts and figures to back up your own version of the value that the product and services offer, you will fail 85%-95% of the time because you are selling the wrong value to the wrong side of the human mind. It's a hard pill to swallow. Have you ever heard the saying “Facts tell but story sells?”  Storytelling is a highly profitable skill to learn and no amount of facts, data and statistics can engage the human mind like a good story.  It's not necessarily the easiest thing to do but it's non-negotiable when we create an offer.     The key in successfully transferring the value to your prospect or dare I say, sometimes manufacturing value out of thin air in a way that is perceived by your prospect, is to tap into their real motivation to buy.  I promise you.  It has nothing to do with doing the “right” thing. Why do people buy?  Seriously, why do people buy into anything, ideas, ideologies, belief system, a product, a service or anything?  What motivates them to buy?  By now, you should get the gist.  It's not logical. Is it because they need it, they want it, can afford it?  Let's be honest.  People buy things they can't afford all the time, right?   In fact, for every time you engage unnecessary empathy around the decision of a person not buying from you for affordability reasons, they probably just spent ten times your price on a ten times worse competitor's product or service.  So affordability is rarely even a motivator to buy a product or not. There are many motivation theories from numerous studies and I love them all.  But allow me to share a few with you and then I will share my favorite.   Maslow's need hierarchy theory is based on people's basic five need-levels namely; survival, safety, love or belonging, self-esteem and self-actualization.  I personally would add “a sense of” to each one of those because people don't even assess those things logically.  They are mostly based on feelings at an emotional level. Also, there is Herzberg's motivational and hygiene factors.  Have you heard of McClelland's human motivation theory which states that every person has one of three main driving motivators: the needs for achievement, affiliation (sounds like belonging again), or power.  These are all mindsets. People would buy things just because of a sense of belonging even when it directly offers no tangible value to them.  So when designing a marketing and sales message around your product and service, you have to be careful with your definition of value.   The key thing to always remember is that it's in the eyes of your prospect and rarely ever about your personal belief system.   While you should be absolutely confident about the value you feel your product and service offers, you need to remain aware that it's about making that confidence contagious enough for the prospect to feel that level of confidence, pull the credit card out and buy now. So you have managed to come up with a good product in your opinion.  People are checking it out but they are not buying.  In fact, you know a few of these prospects personally and you've deemed their excuses legitimate enough to keep looking for the right customer. NEWSFLASH:  It's either you haven't made an offer or you've got a bad offer.  What is an offer and how is that different from a product?   An offer is a presentation of a product beyond just the product. Some kind of tangible or intangible element has been added to make the product compelling enough to make them buy now.  In essence, a product is just a product but “buy and get one free” is an offer. The product will always be available but there is no guarantee that the offer will be available if you do not buy right now.  As for intangibles, the same can be said about “a limited time” discounted price.  Again, the product or at least an indirect competition to the product will always be available but there is no guarantee there will be a discount at a later time. But these are the obvious ones you've encountered at a mall before.  Let's get back to using text and words to make a prospect buy from you now and not later.  It's nothing other than your ability to communicate the value proposition with the subconscious mind.   My favorite of the motivation theories is said to have been birthed by Sigmun Freud but it was made famous by Abraham Maslow.  I discovered it through Tony Robbins. The six basic human needs are love or connection, variety, significance, certainty, growth, and contribution.  If you are able to stimulate a sense of these needs at a subconscious and emotional level inside of your prospects mind, you will damn near print money on-demand. What it looks like is to spell and trace out an emotional journey from discovery to feeling absolutely stupid for not figuring out a way to buy now.  Sure there will be situations where a buyer is unable to buy.  But what you want is your prospects sending messages expressing their fear of missing out on an offer. If you can craft a message in a way that they feel left out if they don't buy, the idea of buying is exciting, they can feel a sense of a certainty in the promised transformation into a desired state of some kind of advancement, they feel even more important, and feel like your offer will make them create a desired impact on society, then your product will have a chance of delivering the value it was intended for.  A good product or service solves a problem, answers a question or replaces pain with pleasure or relief.  Stating out the features, benefits, problem, solution, question and answer is not enough.   You will create more customers and clients in your business when you spell out the pain, the desired pleasure or relief especially when you are able to qualify them from a place of feelings or emotions. Can you use words to communicate the expected transformation?  Can you imagine what the pain of the present state of your customer feels like?  When you can communicate the emotional state after the transformation that your product and service has delivered, you will dominate your market.  As I told you towards the end  of last chapter, your customer will travel through four main stages namely: Discovery Awareness Consideration and… Conversion The transition between each one of these stages is a conversion and you are responsible to persuade your prospect through each one of these transitions and segments.  In digital marketing, we use a mix of words, images, videos and creatives to compel them to advance to the next level or segment. This is what I want you to do in order to put a seal on the secret you just discovered in this chapter. There are some copy elements I want you to start paying attention to in the various marketing messages that you encounter henceforth.  I promise.  You will start noticing them on all your favorite social media platforms now.  You probably found this book through one of my ad creatives and copy. For the rest of this book, we may refer to the front end discovery level marketing message as creatives.  It simply means the actual visuals that you see first, be it words, images, videos, slides, etc. The idea is to get you to a space where you are absolutely intentional on how you craft the message. Most of the social media platforms land you on a news feed as soon as you login.  That space is one of the most valuable spaces on the whole internet and the platforms are very aware of that.  That's why they sell opportunities to post your messages on the news feed for a fee. It's the same concept of the newspaper selling ad spaces inside a newspaper and other news channels since the ancient Roman times.  When you manage to get your message on these pages, you have three seconds or less to capture the attention of your ideal audience and sell them on advancing from discovery to awareness.  It's in your best interest to learn the art and sciences of using words and text to persuade your audience to take the actions you desire on your creatives.  It's called copywriting and the elements in it are called ‘copy”.   You can also use the same skill set in presentation to capture the heart of a c-suite panelist and get them to buy your offers.  In fact, this understanding will be responsible for your ability to create irresistible offers. When your prospect resists your offers, they will lose sleep over it and will not have peace until they come back and buy your product and services.  It has nothing to do with the actual product.  But it has everything to do with how owning your product or using your service makes them feel. When you see a post with a label “Sponsored” next to it, become obsessed with the “copy”.  Can you see how the copywriter was able to capture your attention?  What color combinations are used? What solution is being offered to solve what problem and how are they promising some kind of relief to what pain? Go ahead and save as many sponsored feed posts as possible, review and study them like your life depends on it.  They will become a swipe file of creatives to model your execution after when we get to that stage. In the next section, we will start talking about the  processes and how you can automate more than 90% of it to get more leads, customers, clients and more deals.  We are going to start with the process that connects the persons as discussed in chapter 2 with the value as we have just discussed in this chapter.0

https://trumpetdynamics.live/dougpew I'm excited to share this episode with you. I heard of my guest Doug Pew from a man named Ben Settle, who is on my personal "Mt. Rushmore" of internet marketing. While Doug is not a trumpeter, he's a terrific musician and accomplished composer of operas. In fact, it was after Doug got fired after getting an opera commissioned by the Kennedy Center in Washington, DC that he was put on his current career path which has proven to be quite profitable. In fact, he'll tell you in this interview that he made more money from one single product launch than he would typically earn in two years at his previous academic job. The big takeaway from this episode for me was that it is possible to do what we love to do; and oftentimes being rejected from "The Plan" leads us to pursuing the path we've been meant to do all along! What you'll hear in this episode: -The appeal of opera to the modern audience which is inundated with entertainment options....01:45 -The major components of an opera, and how opera differs from musical theater...06:45 -How having an opera commissioned at the Kennedy Center led to Doug getting the axe at his academic gig...18:47 -How a raw deal in academia led to greener pastures in internet marketing...22:05 -How getting good at trumpet can prepare you for success with jobs that actually pay money...34:30 -The MU.S.I.C. method of persuading people to dig what you have to say (or play)...43:30 Misery Unique promise Sure solution Ideal world Call to adventure (clear path to paradise) -And whatever your discerning ears deem worthy of your time and interest... Resources mentioned: Ben Settle's Email Players newsletter https://amzn.to/3KeC7R8 (How to Write Copy that Sells by Ray Edwards) https://www.latterdaymusiversity.com (Latter Day Musiversity) - Doug's music writing program mentioned Mentioned in this episode: Lessons with Bud Have you heard of a fellow named Bud Herseth? He's only the greatest orchestral trumpeter of all time, and now you can listen to a series of lessons, notes, anecdotes and in-the-trenches advice for free. This 57 minute audio is available for a limited time. Head over to lessonswithbud.com to learn more.

Nuevo Ranking Vendehumos 2022.- Te dicen el QUÉ pero se guardan el CÓMO que parece que es el gran secreto que resuelve todos tus problemas y por eso no consigues ser rico o feliz.- Este ranking se basa en mi opinión totalmente subjetiva en función de su estrategia de venta, los textos que usan, porque generan unas expectativas extremadamente altas, una promesa que no se puede medir y un valor irreal.- Su contenido se encuentra gratis en Internet. En infinidad de libros, vídeos, foros, podcasts, etc. Incluso aunque no sean ciertos. Dicen lo típico de vender es ayudar.- Además usan métodos y estrategias de manipulación (no persuasión) para vender.Las que cuento en mi podcast "Marketing Digital" en el episodio 157: Vendehumos: Cómo saber si te manipulan para venderte algohttps://www.spreaker.com/user/7151702/157-vendehumos-como-saber-si-te-manipula- Muchos se han unido a la tendencia de mandar un email diario contando una historia y poniendo el enlace al final para que compres o te suscribas a alguna mierda.Muchos han copiado de algún gurú inglés como Ben Settle que tiene otra newsletter de mierda por la que cobra 97$ al mes https://emailplayers.com/ y que eliminó sus perfiles sociales en 2018 https://bensettle.com/blog/why-i-deleted-my-twitter/ - Y muchos van de salvadores de los vendehumos. Ellos son distintos y disruptivos. Ellos no venden humo. Y usan el humor y las historias.10. Fran de emprendemelón con los audios de Mario por 40€ https://emprendemelon.com/audios-mario/Si ese sudor frío recorre ya tu mejilla tengo unos audios que mandé a mi amigo Mario explicando los 3 puntos más importantes que tiene que tener en cuenta a la hora de tener un negocio.Audios de Mario. 40€. impuestos incluidos.Son 3 puntos sencillos de entender pero algo más complicados de aplicar, por eso si compras los audios antes de hoy a las 23:59h te mando un documento-plantilla para que tú lo puedas aplicar a tu caso.Audios de Mario. 40€. impuestos incluidos.Solo hoy antes de las 23:59h te llevas el bonus con el documento-plantilla.Audios de Mario. 40€. impuestos incluidos.9. Marina la de Psicosupervivencia con su curso Reescríbete por 249€ https://www.psicosupervivencia.com/reescribete/Genial diseño de web y genial embudo. Pero contenido de sus emails malísimo y sin ningún valor.- ¿ES POSIBLE CONVERTIR TU MENTE EN UN LUGAR DONDE TE GUSTA ESTAR, PASAR A LA ACCIÓN Y EMPEZAR A LLEVAR UNA VIDA DE LA QUE ESTAR ORGULLOSO?Con Reescríbete vas por fin a salir del infierno de estar constantemente luchando con tu cabeza y tus emociones y a notar, desde la primera lección, más claridad, motivación y sentido para avanzar hacia quien quieres ser.- EL ERROR QUE MANTIENE AL 99% DE LA GENTE EN UN BUCLE DE PREOCUPACIÓN, RUMIA Y PARÁLISIS…- Antes de dejar tu email te avisa:Importante: en mi mail DIARIO ofrezco CADA DÍA mis productos y servicios. Si esto te supone un problema, no te suscribas.8. Marina Miller con su club de los estrategas por 25€ al mes https://espabilismo.com/club/- Podcast Espabilismo:

If you'd like to sell more using email marketing, you'll love today's episode. Even though people like to look for the latest social media hacks to gather more engagement, let me tell you this: Email sells at least five times more than any social media platform! So if you care about making sales and building a genuine relationship with your audience, you can't go wrong using emails. And today, Ben Settle joins me on this episode. Ben is what he calls himself an Email Supremacist and an awesome copywriter endorsed by the greatest copywriters and top-marketers like Gary Bencivenga, Brian Kurtz, David Deutsch, Bob Bly (just to mention a few of them). He's been writing daily emails for way over a decade, and today, he's willing to unveil some of his practices that allowed him to run a 7 figure business by simply sending emails. Here's some of what you'll discover: - How Ben built a 7 figure empire as a one-man band talking about the same topic for over 12+ years (and established himself as an unmatched leader in his market) - How to literally turn garbage into an email - The "secret" behind Ben's Creative routine that allows him to come up with endless daily email ideas… (and way more than he can humanly pour out!) - How to avoid people getting annoyed by your daily emails - Why worrying about SPAM complaints is a waste of time and energy - The shameless rule Ben uses to make sales almost every day out of short 300 words emails - How to avoid "product blindness" when pitching the same offer to your list every day - The one hack to start emailing daily (and keep the habit going…) - The powerful concept Ben applies to his daily emails (borrowed by one of America's most successful advertising geniuses who died even BEFORE email was invented) - The simple reason why you're doing your list (and your bank account) a HUGE disfavor if you don't email daily. - The easiest way to NOT send an email per day and why continuing doing this is nothing else than deliberately missing out on daily sales (it's also the fastest path to literally get "disgusted" by sending emails) - True story: Why tracking emails may be the stupidest thing you can do and also the best way to lose money on purpose. (Triggered by his astonishing experience with a supplement company) - How most autoresponder companies harm your daily emailing practices (making you leave money on the table by simply… continuing using them!) - And much more…   LINKS MENTIONED: Bensettle.com - Ben's daily email newsletter about… daily email newsletters! Berserkermail.com - Ben's Email marketing platform Mattgiaro.com - My Newsletter to level-up your content creation game ENJOYED THIS EPISODE? SUBSCRIBE so that you don't miss the next one!

There is no denying that the right mindset can do wonders. It is especially true when it comes to marketing and promoting your products to the market. It's important to think of marketing as an asset, rather than marketing as an expense. If you want to make the most of your marketing opportunities, you need to make sure that every piece of marketing that you produce has the potential to be turned into an asset. So how can you create assets out of your marketing?  How to Curate Marketing Strategies from Existing Assets Let's begin with an example of "Ben Settle" –an email marketing expert who successfully conglomerated the content of emails into books. Ben's books allowed people to learn how they can build a business by constantly emailing their database.  Typically, Ben followed a simple technique of emailing his list every day to his clients. It helped him establish a relationship with these lists. Also, he was able to use these attempts to sell the offerings to various bits and pieces.  But it doesn't end here, as he collected, curated, and collated all the emails over time. He placed them into books to show people a perfect example of building a business by using a database. Although he incorporated it as a marketing tactic, he curated and cobbled them together into other assets and sold them to improve profitability.  Still not convinced?  Let's look at another example of asset creation marketing.  There's a charity called the "Center for Asylum Seekers and Refugees. One of the asylum activities is called "Second Harvest," where every Monday supermarket provides leftover food to the charity and the charity distributes it to their particular clients.  Over time, it turns out, most Mondays and Tuesdays, when they distribute the food, there's always a little bit leftover. Instead of destroying or discarding it on Wednesdays, they started an activity called Eat, Share, And Connect.  The activity attracted volunteers (generally refugee volunteers) to join in and participate in cooking food by using the leftover food of their particular flavors and cuisine. Soon it took the shape of a proper meet up and volunteer activity where all clients drop in and have an "Eat Share and Connect" Wednesday lunch. These lunches have now become a perfect way to get sponsorships from people and obtain grants from people who pursue charitable work. This way, each share, connect Wednesday lunch time has become a brilliant showcase for everyone, including potential benefactors and consumers.  Leveraging Assets to Strengthen Marketing The Australian football league started an exercise 20 years ago with a game called the "dream time" game. It was an initiative where Richmond played Essendon, and it was aimed at celebrating, and commemorating the profile of indigenous footballers.  Now the league has grown this game into an annual event and has become a popular attraction in Darwin. It attracts major sponsorships, large TV viewership, and heaps of promotion. Although they always play a football game, "Richmond versus Essendon," it is promoted as a special event called the dream time.  In short, this annual event is an annual asset that is worth a lot of money to the Australian football league.  Why Asset Creation is Beneficial  Thinking about developing assets for your business is crucial for the growth of your business. Remember that you don't need to do anything revolutionary for creating assets. However, it would help if you focused on changing your thought pattern and mindset when creating a marketing piece. Don't think of it as a tactic or a promotion. Consider it a campaign, which can evolve into a marketing asset. It will be an asset that can not only generate leads for your business but revenue as well. Therefore, instead of taking marketing as an expense, think about how you can utilise this money to create a resource that can ultimately become an asset. Bottom Line All in all, assets are something that you can put a value to, can sell, or can call upon. And that's how the marketing system works and supports businesses. Thus, if you know how to create these assets, your business will be substantially better off whilst strengthening its identity. 

Featured in this episode is Michael Roderick, CEO of Small Ponds Enterprise who who has helped businesses get ahead by making them more referable, memorable, and unforgettable than ever before. He takes us through his referral brand framework and the principles of referability. We also learn from him his wisdom on making messages understood, the rationale behind consistent content creation, and more! Mentioned on the episode: https://www.accesstoanyonepodcast.com/ (Access to Anyone) https://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591844096 (Linchpin) by Seth Godin https://www.bensettle.com/ (Ben Settle) https://theweek.com/ (The Week) Connect with Michael on https://www.linkedin.com/in/michael-roderick-1161571/ (LinkedIn), https://twitter.com/MichaelRoderick (Twitter), and https://www.facebook.com/mike.roderick.940 (Facebook) http://www.myreferabilityrater.com (www.myreferabilityrater.com) His company http://www.smallpondenterprises.com/ (website)

In this episode of the SG Podcast, I talk to Ben Settle about: - How he went from dead broke to discovering the world of copywriting and email marketing to kickstart his entrepreneurial career - The different businesses and models he used to create the most revenue as a new entrepreneur - Keys to success working for yourself and how to get away from client work And much more. ----- Want to get my daily email to follow the ups and downs of my business journey? Join here: https://www.solopreneurgrind.com/join/ ----- Where to find Ben: https://bensettle.com/  

Check out Ben's page (and get an education by subscribing to his list) here. Subscribe to my email list at https://rangercohort.com/understorynewsDe-Platform Insurance: Follow me on Odysee by clicking here: https://rangercohort.com/insurance

The more people I talk to about email marketing, the more excited I become.Email marketing is the holy grail of online business. (Stay tuned for an in-depth post with that title

Here's one thing the great Ben Settle says you must do. - For more from Writecome and to pick up your free copy of How to Become an Online Celebrity visit https://www.writecome.com now --- Send in a voice message: https://anchor.fm/barry-mcdonald6/message

Ben Settle is a marketer, entrepreneur, and author who writes about business, marketing, and selling -- as well as the occasional twisted monster story. He knows a thing or two about what it takes to be highly successful, and it mostly has to do with a simple mindset shift. Thinking about yourself as a publisher instead of an author removes so many limitations and allows you to create and sell whatever you want – the sky (and beyond) is truly the limit. Within traditional publishing deals, you are often bound by what to write and how to write it. When you think and act like a one-man publishing machine, you have ultimate freedom and control over your process. Part of what makes this mindset so successful is also being able to be a good showman. You don't have to be the best writer, but you do have to be the best promoter you can be and really sell yourself. Another thing that successful writers and authors do is think like a strategist and not a tactician. If you struggle with strategy and would rather spend your time on writing alone, hire out or align with someone who can help you out. Lastly, you have to be entertaining. One of the best, most authentic forms of entertainment is storytelling. Stories are a source of high-quality, persuasive communication that can set you apart and show that you're unique. Some of the most entertaining people are good at what they do because they're able to take their personality and exaggerate it to become more intriguing. That's not to say you have to lie or be inauthentic. On the contrary, it's sort of like making yourself hyper-real. Oftentimes people don't see who we really are because we hold back. Not everyone will like you, but people do appreciate it when you're able to say what everyone's thinking. As a writer, you have the obligation to put your inner dialogue on display. Real-life is always a relevant topic and being able to write about it genuinely will automatically make you more marketable.What's Inside:Why you should think of yourself as a publisher vs. an author.How thinking like a strategist and a showman sets you apart.Why storytelling is a powerful form of entertainment.Mentioned In This Episode:Ray.fmwww.bensettle.com

I'm thrilled that our guest today is Daniel Throssell, a very unconventional and highly successful copywriter from Perth, Australia. He's the driving marketing force behind the blockbuster bestselling book The Barefoot Investor. Daniel has a slew of very impressive testimonials on his site, to give you and idea of what other top people in copywriting are saying about him: Our friend Ben Settle calls Daniel, “One of Australia's top copywriters.” Andrew Campbell, Harmon Brothers Ad Agency, writes, “In my role, I work with some of the best writers in the world. When I saw your copy, I knew you were one of the best, too.” And our friend Justin Blackman characterizes Daniel this way: “A wacky, wacky man of tremendous talent.” There's one more person I'd like to mention in this intro, and that's Copywriters Podcast subscriber Stuart Marmorstein. Stuart reached out to me personally and recommended Daniel. Stuart also helped us get in touch, and thanks for that. Stuart was particularly impressed by Daniel's Parallel Welcome Sequence, which kind of takes the first emails someone gets when they join your list -- and turns it on its head. That's the first thing he's going to tell us about today, along with some highlights from his tremendous book launch. Daniel shared with us what he learned from the Barefoot Investor launch, and how it led to his Parallel Welcome Sequence… and how he uses a contrarian approach to “warm up” his own new subscribers, instead of cooling them down. Plus, he shared more email tips that every copywriter and company can learn from… and use! Daniel's website is https://persuasivepage.com/. He also revealed how be broke an ironclad rule of copy -- which is, don't use humor -- and turned entertainment into a marketing plus for his business.Download.

The lunatics really took things up a notch in 2020 and 2021, such that normal people feel more on the defensive than ever before. Ben Settle, who taught me email marketing, has advice for the world's contrarians in an age when every official channel demands conformity or else. Sponsor: Press House Coffee: Take 20% off your first order when you use promo code WOODS at

No time to listen? Grab the Action Bullets here: www.Actionbullets.com Ben covers how to write bullets that convert without using all the crazy marketing speak.  His straightforward style is revolutionary, but more importantly it helps you sell in landslides. In Ben's own words  “Email Supremacist * Book & Tabloid Newsletter Publisher * Pulp Novelist * Software Investor * Alt-Copywriter” As you can tell, Ben matches to the beat of his own drummer.  In this highly entertaining (and more importantly; secret reveling) interview he takes us back to where he learned everything and we cover: The secret to great bullets (as learned straight from the best in the business who is now retired) Why to start with NO (and how this has allowed him to never worry about refunds… ever) One thing that he does daily (that everyone could model but doesn't) that leads to massive profits every 1st of the month... Learn more about Ben and join his awesome mailing list at: www.bensettle.com Enjoyed this podcast? Make sure to check this one out as well: If you are looking how to use stories in your business, check out my FREE story selling blueprint here: www.storyselling.how

This is when you'll know your offer will actually start converting. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I am at Lake Powell. If you've been listening to some of these past episodes you know that I'm on family vacation right now. I'm unplugged, and so I am stuck to my thoughts, which has been really fun, and just thinking through a lot of things, and hopefully... In the past, people told me that Lake Powell episodes are some of the best ones. Hopefully this gives you some ideas, some ahas, some insights in you, your life, your business, and a bunch of other really cool things. Okay. So what I want to talk you guys about today is actually something that happened right before we left for Lake Powell. So obviously I've been playing this marketing game for a long, long, long, long time. Right? I love building funnels. I love creating offers. I've been doing it for as long as anyone I know. I've been doing it... I think I'm on, like, my 20th year or so. I've been playing this game. I love it and I think I'm pretty good at it. I'm not the best at all areas of it, but I think as a whole, I'd say I'm in the top 1% of people who play this game and I enjoy it. Hopefully you enjoy it as well. And I enjoy talking about it, hopefully as you enjoy listening to me talk about it. But I had little things that happened right before I left that was really, really cool. So we brought in a couple of new people on our team, some really, really good copywriters, conversion analytics people. And we're looking at some of our old funnels that have done well traditionally. In fact, specifically looking at our book funnels. We have three really good book funnels, my Dotcom Secrets, Expert Secrets, and Traffic secrets books, which have a lot of traffic to those funnels. Traditionally have done really, really well. And the question was, could we make these better? And one of the reasons why we had to do it is be one of our offers, upsell number two, we had to change out because it was a partnership with someone and we had to change it out. And so it got us kind of thinking like, well, how do we change this? And as long as we're changing it, let's brainstorm again. And so it was nice because I had a whole bunch of people who weren't me, who weren't there initially when we brainstormed the book funnel and we sat down and said, "Okay, let's kind of talk about this. What can we do? What does it look like?" And specifically there's someone new on our team. Her name is Sabah and she's awesome. And that's all I'm going to tell you because I don't want you guys hiring her away from me. She's really, really cool. But she went through all of the offers and the upsells and everything, and I made kind of a pallet. Here's like all the stuff we have. We have basically unlimited... I've created a billion products. I'm like, "We have unlimited content. We do whatever we want. Well, what should we create?" And so I kind of gave her the pallet. She spent a couple of days and came back. We started looking at this upsell flow and it was really cool for a couple of reasons. One is it's interesting, things that you kind of forget. Like at my events, when we teach upsell flows, I always talk about the importance of the strategic flow of your upsell flow, right? That people always ask me, "What's the first price point? What's the second price point?" And price point is not the important thing. It's the flow. Like if someone buys this, say they bu the Dotcom Secrets book. So it solved the problem for them. Now they have this book that's going to show them how to funnel. So next upsell has to solve a new problem. So that by buying this first product, what is the new problem it created, right? So if you bought Dotcom Secrets book, for example, now you know how to make funnels, but now you're like, "I don't know how to get traffic to my funnels," or, "I don't know how to write, copy for my funnels." Or whatever the next problem is. Or, "I know how to build a funnel now, but I need help. I need someone to hold my hand. I want coaching. I want accountability. I want..." Whatever. There's a million things it could be, but it's very strategic. And what I realized, interestingly enough, is that, and I wonder if you guys do this too, or if it's just me, but sometimes my ego gets in the way. And so my book funnels were, I literally built the book funnels because I wanted my first upsell to be Dotcom Secrets or the secrets chosen, my box set of all my books. Which is cool because it's like now everyone has a chance to buy my books. And I forced that as the upsell on all three of my funnels, but looking at the actual data and numbers, they didn't... I mean, they convert good, but not amazing. I didn't change it because I was like, "Well, that's what I want to sell, that's what I want to sell," as opposed to me asking the question, "Well, what do people actually want to buy?" And so what was cool was when Saba came back and said, "Okay, let's look at all these different offers." She kind of restructured things. And she took like my book offer where right now, you buy the books and you get this one book for free. And it's really, really cool. She's like, 'What if we did that, plus we gave them this?" I think it was One Funnel Away Challenge. "Plus we gave them this software over here, and plus we give them...". It was like five or six things. And I remember like, as she's going through, I was like kind of sick to my stomach, like, ugh. But I didn't say anything, because I'm trying to be cool, you know? And I don't want to... I hate when you're brainstorming, someone comes in and has all the negative things to say about it. So I felt this like sick feeling in my stomach where, I was like, oh, okay. And then she talked about upsell number two and then proposed upsell number three. And upsell number two was like, we can give them this, and this, and this. I'm like, "You can't do that because this one's like a thousand dollars, and this one's this over here." And I was kind of freaking out. And the next upsell, she's going through it, and in my head, I'm just stressing out because I'm like, "We can't sell these things for that cheap. This is insanity." I'm just like this feeling of just like uneasiness because of this. And then we sat there, we were talking about it and we're looking at, and I was drawing it out on a whiteboard trying to map it out in my head so I could come to grips with this whole thing. And all of a sudden, I stopped for a moment, and I was like, "Oh my gosh. Look at this internal anxiety I have going through this process." And I started thinking about that. And I was like, oh my gosh. I am struggling because this offer is so good that I don't want to do it. Now what do you think about an offer that's so good that you feel sick to your stomach actually giving it somebody because it's such a good deal? That's probably the right offer, right, if you're trying to make an irresistible, one-time offer. You're like, "I sell of this course for $97. I'll sell it to you for 97 bucks." That's an offer, but it's not an irresistible, insane offer. When you are sick to your stomach because you're like, there's no way we can do this. I can't give people this and this and all these things for this price because it's not worth it to me. You're sick to your stomach? That's when you're close. That's when you probably have the right offer. And for me it was this big aha of just like, oh my gosh, I've been stingy. I've been trying to feed my ego and trying to make sure that the offers are the things that I want to sell, not what people actually want. And then looking at it from, okay, I'm not just making an offer, I got to make something irresistible. If I want to go from like a 15, 20% conversion rate on an upsell rate to a 40, 50%, it has to be irresistible. We're in the process right now of purchasing a company. I can't talk about it yet. As soon as we finalize it... In fact, the deal might be finalized when I get back from Lake Powell. So I'm sure you will hear me shouting it from the roofs. But the funnel, we're literally buying this thing because the funnels are so good. Like when someone buys a product through the funnel, the average cart value is like $180, which means, I can spend $180 to sell this front end product, which is crazy. It's so good. But you look at the upsell flow and it's the same thing. It's the most insane, irresistible offer where you... I'm sure when the person we're buying the company from was first putting it together, he was sick to his stomach, like, "Oh, I could easily sell this for a thousand bucks or $2000 or more." And he's like, "I'm just going to do it for $97." Like, wait, wait, what? You can't do that. This is insane. "I'm sick to my stomach. We spent $50,000 creating this thing. I can't sell it you for $97." And when you get that internal dialogue in your head where you're fighting it because this doesn't make any logical sense, that's when you probably have an actual irresistible offer. That's the key. And that was my big humbling this weekend, or this week before I came out to Lake Powell, was that. And I've been thinking a lot about it, like sitting on the boat. As I'm sitting here I'm thinking like, "Man, I felt so much anxiety and frustration." Is kind of like how many of you guys have ever seen the greatest show of all time, 24? If not, you should pause this right now, go watch all the eight or nine seasons of it and then come back and finish the episode. Otherwise you're going to... It's more important than anything else you could be doing right now is watching every episode of 24. But I digress. So there's this bad guy in 24 and he's the president. President Logan? I can't remember exactly. It's been a while since I've watched it, but he's the president. And I remember that at first I thought that the guy who played the president, I was like, I hate this character. I hate him. And every single episode, it got worse. I was like, I hate him. I remember being so angry, upset watching, episode, after episode, after episode. This president was such a horrible person and so angry. And I was like, I hate him. Why did they pick him to be the actor? Why these things? And being so frustrated and angry and I couldn't sleep. And I was so angry at this person, this president, I hated him so bad. And all of a sudden one day I stopped and I was like, oh my gosh. Look how I feel right now. I hated this guy, but I'm realizing now, I don't hate him. He's probably one of the best actors I've ever seen because he's making me have this visceral response to everything he's saying. And all of a sudden I was like, oh my gosh, he's not the worst character of all time. He's the best character. To make me hate him that bad is magical. Same thing when I first met Ben Settle. I joined Ben Settle's email list and I used to get the daily emails. And I remember I kept reading them and kept reading them and they would annoy me so bad, get me so frustrated. And it was probably two or three weeks into this email sequence where I was like... And I don't unsubscribe from anything ever. And I remember the emails were coming in. I read one. I was so upset that I was going to unsubscribe because I was so angry at him and his philosophies, and his thoughts and everything. I was like, oh, and I was about to unsubscribe. I stopped for a second. I was like, oh my gosh, look how I feel. Notice how he's making me feel right now? He's giving me, once again, this visceral response where I'm like angry, and upset, and frustrated. And so much so that I wanted to like, oh, and I was like, oh my gosh. I think prior to that I was like, he's the worst marketer ever. I hate this guy. He's wrong about everything. And all of a sudden I was like, oh, oh my gosh. Look how he's making me feel. He's an amazing marketer. He got me to feel this way. Never in my life I've read every email from a marketer and I'd read every email of his for months because I was so angry and so upset and so frustrated. And I was like, I bought his thing. I bought the other thing even though I hated him and frustrated by it and annoyed by him. In fact, the first time I met Ben, I told him that story. I was like, "Just so you know, like I hated you at first." I was like, 'Every email that would come, I would get so annoyed and so upset and all of a sudden I realized, oh, look at how he made me feel." To cause this kind of feeling in me shows that he's a master, not someone who's bad. And so a lot of times I want you to start noticing how you're feeling as these things are happening to you because a lot of times our brain is pushing us one way and hating this thing where it could be like the greatest thing we could have learned. And so, anyway, I wanted to share that because that's how I felt when we were going through this upsell flow. And so next time you're creating an offer and you're working on your upsells, your down sells or your, whatever your thing is, you're working on, I want you to start thinking about that, like how do I make this offer so good that I literally am sick to my stomach and frustrated and angry and like, oh, I can't do this? Like, there's no way we can give people this much value. We just can't do it. And all of a sudden you're like, that's it. We got there. We finally got to a point where I don't want to do this because I feel like the value is so high. Like they always say in any good offer, but any kind of good business deal or business partnership, both people should feel like they got the better end of the stick. Right? And if not, it means that someone felt like they got a worse end and that's not good. You want both people to feel like they got a better end of the stick. So if I make an offer so good, I'm like, this is insane. I can't do this because it's such a good offer, and honestly feeling that way deep in your gut. And then the customer coming in like, "Oh my gosh. They only want $97 for that?" Or $200, whatever the price is like, oh my gosh. Now both sides feel like they got the better end of the stick. That's how to make irresistible offers. That's how you create raving fans. That's how you create amazing offers. Anyway, I wanted to share it with you guys because it was interesting. It was fascinating. And I hope that helps you guys. Go back to your old offers. Look at the upsell flow and be like, what else could I add? What else could I add? What else could I tweak? How can we make this offer better? How can we make it better? How can I up this offer? How can I increase it even better? And keep thinking through that. And the better you make the offer, the more likely people will be to give you money. A lot of times people are like, "My upsell's not converting. What do I need to do?" I'm like, "Your offer sucks. Make a better offer." "This is the best thing I've got." Well then make something better. Like, what else can you give them? What else can you create? What else can you invent? What else can you put together? You need to make something that is so irresistible that they look at it, they're like, "I have to give them money. I need this thing. This is such a good deal. It's such a good offer. I have to give them money." That's the feeling they have to have or else you missed it. So anyway, with that said, I hope you guys enjoyed this episode. Hopefully you guys go back and look at all of your old funnels, all your old offers. Look at things you're doing and figure out what else can I bundle? What else can I add to make the software even more irresistible? And keep doing it until you feel sick to your stomach. And that's when you're probably to the spot where your offer's finally going to start converting. Okay, I hope that helps you guys. I appreciate you all. Thanks for listening, for subscribing, for hanging out. If you liked this podcast, please do go to iTunes and leave me a review. That'd be pretty sweet. And with that said, I'll see you guys on the next episode. Bye everybody.

In this week's episode, Chris Cownden gets to talk with Everte Farnell, a world-class direct response copywriting expert, praised by internet marketing legends Dan Kennedy, Yanik Silver, Matt Furey, Ben Settle, Matt Bacak and Bill Glazer. We talk about copywriting best practices, what drives human behaviour, and even go over a detailed case study example that will help you understand how copywriters think. I have summarised it for you for ease but if you want to listen to this part, go directly to the...minute.Chris has also gone through and picked out some of golden nuggets from the episode to help you take action today. Check out Everte's bio and tips down below. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~When Everte was in College, he opened a cleaning service with a friend which kickstarted his desire to sell. He then got in the Animal Remediation Business, that means cleaning up after animal mess and restoring the house. In short, to get more clients he would go out and get clients by getting them to complete the contract by signature, until he came across Dan Kennedy's work. He realised that instead of doing 1-2 sales presentations a day he could do up to 500 presentations through copywriting. Following Dan's advice, he brought an extra $100k in profit to his small business just by writing copy that made sense to his clients. From that moment he was hooked! Now, Everte is the the President at 9 World's Publishing, Inc, a world-class direct-response copywriter and a small business advocate with a heart for wanting to serve at the highest level. He has appeared on Geniuses of Copywriting Podcast with Brian Cassingena, The Grafted-in Marketing Podcast with Gary Morris and written books with Dan Kennedy, his mentor. Everte's Case Study Example - (Go to the 25th minute for the full breakdown)If you are selling diet plans, don't market to everyone who is fat. Not everyone who is fat wants to lose weight. If you market to people who are newly divorced, especially men, you'll sell a ton of stuff to them." So if Everte was going to sell weight loss products this is what he would do:1. He's going to look for guys who are over 35 who have been divorced or who's wives have filed for divorce. 2. He's going to find their public records, their driver's licence information and BMI's would be even better. If they were once high school athletes, then they may have met their wives in college and this would have been a contributing factor in them falling in love.3. He'd look for 35-50 year old men, who have been divorced are going through separation and have an income of 120,000+, so have a little disposable income.4. Over 35 year old men's testosterone starts to slowly decline. Most men do not stay in shape and by 35 they're starting to get little patchy and by 40 or 42, some are really heavy or unhealthy.5. These men usually work between 40-50 hours a week, usually have a lot more responsibilities and don't have time to work out. If you are in an unhappy marriage, people tend to eat or drink more and that helps them gain weight. 6. Showing your partner that you are beginning to take care of yourself, get fit, get strong and eat healthier will make you more attractive to your partner which human nature.7. Re-entering the dating scene at this age as a healthier man that takes care of himself will lead to better results, than someone who doesn't take care of themselves. In summary, you have to know your client, you have to know who you're selling to and picture all their needs, desires, problems, past, present and future self. This is the single most important thing to write successful copy. Everte's 7 Actionable Tasks1. Find out their pain points2. Find out what's holding them back3. Understand your client4. Aggravate that pain by digging deeper and finding the root cause (Problem Agitates Solution)5. Understand the product or service you are providing6. Understand the sales process and then just deploy that information in the correct way.7. Offer a solution to that pain (Attention Interest Desire Action)Facebook: https://www.facebook.com/EverteTheCopywriter Website: http://evertefarnell.com/~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Talking With Experts Podcast is the podcast for Business Owners, Entrepreneurs, Solopreneurs, Freelancers, CEO's, Coaches and anyone else that wants to become an expert and grow and scale their business. Every week a new guest will gift you at least 3 actionable steps to take your business and life to the next level. You'll hear stories, lessons they've learned along the way, what is working right now, how to create new revenue streams, how to work more efficiently and so much more. Join Chris Cownden on his journey by subscribing, liking, leaving a review and getting your questions answered.Website: https://www.talkingwithexpertspod.com/ep1-10Links: https://linktr.ee/talkingwithexpertsHave Questions You Need Answering: https://forms.gle/LD6QpPGERjdfUXwK7Resources: https://talkingwithexpertspod.com/libraryFull Transcription: https://talkingwithexpertspod.com/ep08Join The Family: https://talkingwithexpertspod.com/communitySee you next week!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~This podcast contains affiliate links. If you use these links to buy something we may earn a commission. Thanks.Reduce your expenses so you can grow, marketing and scale your business without all the associated costs. Sign up to GrooveFunnels hereIf you want to start your own podcast and use the same platform I use, then sign up to Bcast today. See acast.com/privacy for privacy and opt-out information.

Accompagnes-tu ton client dans la quête de sa légende personnelle? Quel rôle joues-tu dans les histoires que tu racontes à travers ton marketing web? Es-tu héros ou alchimiste...? À ces questions j'apporte un peu de lumière dans ce 29ème épisode de Partir en affaires!nbsp;Pour en savoir plus : https://www.mathieuchevalier.comVoici les références mentionnées dans l'épisode:Science of Storytelling: http://selectedreads.com/wp-content/uploads/2014/11/The-Science-of-Storytelling-Infographic.jpgArticle sur l'Alchimiste de Paulo Coelho: https://medium.com/personal-growth/accomplir-sa-l%C3%A9gende-personnelle-et-l-exemple-du-marchand-de-pop-corn-par-paul-coelho-e9363b8e5e9bArticle sur le 5ème accord toltèque: https://www.mindparachutes.com/2021/01/17/ecoutez-reinventez-votre-vie-le-5eme-accord-tolteque/Article de Ben Settle: https://bensettle.com/blog/rip-to-the-crotchety-old-business-genius/

I've never been the most savvy person when it comes to social media. There are people who can gain more followers while they sleep than I can giving it a full-force effort. There are things I'm good at, and I'd just as soon focus my attention on those things, rather than things I'm not good at. So I have more or less ignored the major social media organs as a tool for promoting my business. And truth be told, with all the horror stories I hear about how Facebook, Twitter, Instagram and what not use your private data for their own profit, all the senseless bickering over face masks and what not, the dehumanizing nature of social media in general, I don't see how I'm missing out on anything by not taking part. That is until now. Two people I highly respect in the business world, Troy Broussard and Ben Settle, have launched a brand new social media platform. It's called "Social Lair" and it's pretty much the antithesis of what social media has come to stand for in the 15 years since it became a thing. Data is completely private; there are potentially ads - if the owner of the "lair" so wishes, but the owners of the platform don't profit from them one bit. Now, it's not free. There is a paywall, but I as the owner of the "lair" pay the small monthly fee to make it possible. There's far more to be said about it, but I'm excited about it. I see it being a big part of my business in the future. I'm doing a test drive of the platform currently, and am looking to invite a few people to test it out with me. No you can't call your aunt in Texas with it, and you can't post videos for the time being, but it does what I believe is the secret sauce to any online business: it builds community. If you want to join me in the test drive, just send me an email: james@jamesnewcombontrumpet.com and type the words "Social lair invite" in the subject line. I'll send instructions from there. Face masks are optional.

Interview with Ben Settle; the Write Supremacist We talk about email, copywriting, and virtue signal marketing. Cuck of the week: Mike Henry steps down as voice actor for Cleveland Brown https://www.ign.com/articles/family-guy-cleveland-brown-voice-actor-recast-mike-henry-simpsons Chad of the week: Anthony Macky calls out Marvel's racism and segregationist moviemaking practices https://variety.com/2020/film/news/anthony-mackie-marvel-diversity-falcon-winter-soldier-captain-america-1234692295/ New FMS Members Priestess Jillian; She is one in a Jillion. Priest John, Demarketer Priestess Chelsea, Number Crunching Rock Star Priestess Katie, the Queen of Logic Join the FMS Subscribe to the PodcastDownload.

 Learn how email marketing works Discover practical strategies for a small business just getting started in email marketing Discover how to build your first class targeted email list through skills barter Resources/Links: Ben Settle's daily email tips and a free digital copy of his prestigious $97/month "Email Players" newsletter: https://bensettle.com/ Summary Ben Settle can work as much or as little as he likes. He lives an absurd life, that only the Internet could have allowed. He wakes up every day, sends out an email, and gets paid. So you might be thinking… this Ben guy must be pretty good at writing emails. In this episode, Ben shares how he's made a living off of teaching others how to market their emails. Check out these episode highlights: 01:05 – Ben's ideal client: Someone who buys everything I sell, uses it, benefits from it and tells all their friends about it, abundantly. 01:18 – Problem he helps solve: They don't have enough sale. They don't make enough sales, they're flitting around from social media and whatever the hot shiny new object of the day is. 01:44 – Typical symptoms people experience with that problem? They hang up on social media all day. They waste all their time. They're not, they're busy but they're not working. 02:28 – Common mistakes people make when trying to solve that problem: They're not sticking with anything 03:10 – Ben's Valuable Free Action(VFA): Get your word processor out, write an email, in your own voice and personality, tell a story about someone who's had a problem that you solved. 03:59 – Ben's Valuable Free Resource(VFR): BenSettle.com 05:06 – Q:'What if I don't have an e-mail, how do I start an e-mail list?" A: If you have a skill that you know, that you have, go to somebody in your market who does have an e-mail list, who has people on that list, who could make good customers for you and offer to barter that skill for them.In exchange for them mailing their e-mail list about you to go to your opt-in list and join your e-mail. It's the fastest way, its referral leads, you're going to get a way higher quality leads and paid ads. Tweetable Takeaways from this Episode: Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: [00:00:09] Hello everyone. A very warm welcome for another edition of Marketing The Invisible. I'm Tom Poland, beaming out to you from little Castaways Beach in Queensland, Australia. Joined today by Ben Settle. Ben, welcome and good day. Ben Settle: [00:00:21] Thank you. Appreciate it. Tom Poland: [00:00:23] Where are you hanging out man? Ben Settle: [00:00:24] I'm in Gold Beach, Oregon. Tom Poland: [00:00:27] Gold Beach, Oregon, beautiful. Both next to beaches, different parts of the world. Folks, if you know Ben, here's his bio which is the most unique and the shortest bio I've ever read. Wake up, write an e-mail, and I'm done for the day. Like a bum who gets paid. So that gives you a little clue to the quirky brilliance that is Ben Settle. The title of our interview is "How to Enjoy a One Email Workday". We're going to tell you how to do that just seven minutes. Ben, our time is going to start now. Question number one, who is your ideal client? Ben Settle: [00:01:05] Someone who buys everything I sell, uses it, benefits from it and tells all their friends about it, abundantly.

In today's episode, we help Chris find the confidence to build his side hustle business. FULL TRANSCRIPT Jocelyn Sams: Hey y'all. On today's podcast we help Chris find the confidence to build his side hustle business. Shane Sams: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? All right, let's get started. Shane Sams: What's going on everybody, welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. Super excited to welcome another member of the Flip Your Life community onto the show so that we can help them take their business to the next level. Shane Sams: But before we do that, want to remind you that the Flipped Lifestyle podcast is brought to you by the Flip Your Life Community. We do not sell ads, sponsorships on our show. We are completely supported by you the listener and our members inside of the Flip Your Life community. We would love to help you take your online dreams to the next level, just like we're about to help our guest today. Shane Sams: If you'd like to learn more about the Flip Your Life Community, go to flippedlifestyle.com/flipyourlife and you can check out all of our amazing membership options we have. We have an entire community of hundreds of entrepreneurs from around the world, courses that can help you at any stage of your online business and if you need a little bit more help from me and Jocelyn, we do live member Q and A's every single month. We'd love to have you in there. Check it out over at flippedlifestyle.com/flipyourlife. Jocelyn Sams: Now it is time to introduce today's guest Chris Holdheide. Welcome to the show. Chris Holdheide: Hi Jocelyn, hi Shane. Thanks for having me on the podcast. I really appreciate it, thanks. Jocelyn Sams: Yeah, we are excited to talk to you today and we cannot wait to meet you in person in Lexington in September. We're very excited that you are coming and that someone in your family too, right? Chris Holdheide: Yes. Actually, it's me and my twin brother. We both signed up at the same time and decided - Shane Sams: That's awesome. Chris Holdheide: Yeah, we kind of debated it at first and then I kinda told him ahead of time that I was gonna buy my ticket and I kinda got him to, push him a little bit to buy his ticket and then, lo and behold here we are, we're going. We're gonna be there. Jocelyn Sams: Well are you guys identical twins, first of all? Chris Holdheide: Yes, we are. Shane Sams: Do you have identical businesses? Chris Holdheide: No. Jocelyn Sams: And, are you not going to switch name tags at the event? I'm just curious. Chris Holdheide: We might, just never know. Shane Sams: See that would just totally mess me up. You look down, you're sitting at different tables. I'm on stage. I'm getting confused. I wouldn't know what was going on, man. You can't do that to us, man. Shane Sams: So before we get started and get deep into your story and help you take your business, what you're working on right now to the next level. Like, what made you decide to come to Flip Your Life LIVE in Lexington, Kentucky this September? What was the big, you know you said you kinda looked at it, you thought about it, and you wrestled with it. What pushed you over the edge and then allowed you to push your brother over the edge too? To drag him down I-75 kicking and screaming to Lexington? Chris Holdheide: I'd been to several conferences over the years, but a lot of them were ... They're very generic and they just had a lot of you know content where it was just like, I felt like it didn't really help me or improve or help me move forward with my business. I wanted something that was a lot more hands on and that's what you guys were talking about, more hands on, and like you're teaching something then we're gonna go do something. I just thought, "that's gonna be what I need. That's what I need." Someone show me something and then I can do it and I can get my hands dirty and kind of learn some things. Shane Sams: Awesome. Our philosophy when we started Flip Your Life LIVE was to create an event where you did more work in two days and made more progress than you had done like in the year before you actually got to the event. So we actually designed it that way on purpose, like it's deep teaching, it's a no pitch event. We're not going to be selling anything at the end of every session, like they do at some events. We're going to go into a topic, dive as deep as we can into it, stop, let everybody work on it for a minute. We'll be sitting around at tables doing masterminds, helping each other to make progress on whatever we're doing. We're going to focus a lot on traffic and sales. Closing the deal and getting more people to your actual deals. Shane Sams: But then we come back out and Jocelyn and I actually stop and answer questions every session for thirty minutes to make sure there's no problems. You're completely clear on what you need to do. You can wrestle with it for a minute and then we even come back after the event at night and we have these big working sessions. So we do like four sessions a day. You work on everything at the event, you get to ask questions and then, we all come back and mastermind after the questions session so we get to go out and get things done. I'm glad you're coming. Have you been coming to any of the weekly live trainings that I'm doing for Flip Your Life LIVE, have you been coming to those? Chris Holdheide: Yes. I've been coming to almost every single one. Shane Sams: Love it. Chris Holdheide: Just not the ones, some were during the day, during work, but most of them, any of them in the evening, I've pretty much been there for every single - Shane Sams: You've got the replays there too, if you want to watch those. Chris Holdheide: Yes. Shane Sams: How are those helping you? Are those good, getting you kind of making some progress before you even get to the event? Chris Holdheide: Those are incredible. So far I've been able to create my first course, get it up, get it launched and just actually make my first sale. Shane Sams: Awesome, wow, that's amazing. Jocelyn Sams: Wow, yeah. Shane Sams: If that's not a sign that you should be coming to Flip Your Life LIVE, so you can take some massive action. You need to be there. You can go to flippedlifestyle.com/live to check out how many tickets are left. We were under thirty the last time I checked and we want to announce this, I think we've said this on the podcast already, but this is the last time we're doing the big Flip Your Life LIVE conference. We've got some other ideas that we're gonna pursue next year. This will be your last chance to come to Flip Your Life LIVE so join us in Lexington, Kentucky, September nineteenth through to twenty-first at Flip Your Life LIVE. We would love to see you there and you get to meet Chris and help us figure out if it's him or his brother for the entire event. Jocelyn Sams: All right Chris, so let's start talking a little bit about what you are doing online and tell us also a little bit about you and your background and how you started doing this? Chris Holdheide: Okay. I started way back in 2004 actually, with my very first business. I started doing a lot of different things from multi-level marketing for about four and a half years and then I jumped into affiliate marketing and building my first website in 2008. It really just snowballed from there until today where I have, basically my bigger website now, that I work with mostly now. Shane Sams: What's that website called? Chris Holdheide: My main website is sidehustleacademy.com. Shane Sams: Awesome. And it looks like you have done a lot of side hustles. Being the MLMer and the affiliate marketer and doing all the side hustles. Jocelyn Sams: Yeah and I need to know about this, okay so, in your form that you filled out to be and the podcast it says that you run your own brick and mortar business gating for swine and dairy. I need to know about this. Shane Sams: What? Like pigs and cows? Chris Holdheide: Yes. Shane Sams: It's going to be another farm episode of the Flipped Lifestyle podcast. Jocelyn Sams: How does one get into building gates for swine and dairy? Just curious. Chris Holdheide: So that business was actually started by my father and he retired from it back in 2009, which I took it over. Me and another guy, we partnered up and we took it over and we've been running it ever since. It's basically a gating and manufacturing business. We build gating for swine barns, cattle barns, stuff like that. We've been doing that for just over ten years now. You know that's been going very well. We actually just built a brand new shop, fifteen thousand square foot shop. Shane Sams: Wow. That's amazing. I would say though, that that's a lot of hard work to run something labor intensive with, you've got to have people that you manage. I mean building, fencing and gating can't be easy. Chris Holdheide: No, it's a very high overhead business. It's also, it can be stressful at times and I wear a lot of multiple hats in that business. Because I do a wide variety of different things. Pricing, quoting, stuff like that. Shane Sams: Awesome. So is that kind of what your motivation is to get into that online world, is hey, we've got a high risk, high overhead, if something goes wrong, you know, I'm sure there's some liability involved and all that. Someone loses their pig herd, right, whatever. Chris Holdheide: Yeah, yeah. Shane Sams: You know what I'm saying. I mean if you do something wrong, the gate breaks, pigs you know, run away, right? Chris Holdheide: Yeah. So it does very well. People are going to come back over time 'cause you know stuff wears out and stuff like that. So the gating business is pretty stable for the most part. I mean, this year's a little slower than the last few but you know, that's why I kinda turned to online business is because I want something that kinda supplements my income a little more and gives me more ... It's less overhead, it's more time with my family, stuff like that. That's what I'm really looking for. Shane Sams: Love it. Tell me about this MLM route a little bit because you know we hear a lot of people get into the MLM place and some people even try to mask an MLM as being like an online business. And if you're an MLMer out there, please don't get mad at me, but Jocelyn and I just don't like MLMs at all. But tell us a little bit about the MLM route, like what were you doing and like why did you get away from that multi-level marketing aspect of a side hustle? Chris Holdheide: So yeah when I started that, I had a few friends in it and I thought it was kinda a neat thing but what I learned, 'cause basically I was selling insurance, investments, stuff like that. But in order to even get paid in that business you had to have a license. So you had to go get an insurance license and investment license, stuff like that. Then on top of that, what they don't really tell you is that, MLM is a very high energy type business. You have to be beating people's doors down, calling people. You have to be doing it every day or you're just not going to get anywhere with it. And I did it for four and a half years. It was okay but in the end, I just realized that it wasn't for me. Shane Sams: Yeah, MLM is 24/7. And like, it's not just beating down doors. It's beating down everybody's door. Like you gotta beat down your friend's doors, you gotta be Facebook messaging people. You gotta be like, you have to literally like make every single network relationship in your life, family, friend or anywise into a business relationship. And it can get uncomfortable and like Jocelyn gets them all the time from people and she's like "Oh my gosh, I don't want to buy your MLM product." Jocelyn Sams: Yeah, I've had to take people, block people from my phone because they won't stop texting me stuff. Shane Sams: It's like when you hear from someone, you haven't talked to them in ten years. They haven't even liked a picture on your Facebook page and they just show up and be like "Hey girl, I got something good for you." Jocelyn Sams: My rule is if I haven't talked to you in like the last five years without something that's not MLM related, I probably don't want to talk to you about something that is. Shane Sams: Yeah. And it will just wear you out. It's like it doesn't give you any, there's no chance for passive income. I mean they say there is, but the top, what is it, one to three per cent actually get any kind of income or passive income out of those big networks. You know what I'm saying. So. We're not going to be building any downlines today y'all, if you're here for that you're in the wrong place, okay? Jocelyn Sams: All right, so you decided MLM wasn't for you and you then decided to start a website then? Chris Holdheide: Yeah, I started a personal finance website first in 2008. And then I wrote a bunch of content for the first year I had it up. I didn't make a whole lot. I started running AdSense on there and I think I made maybe a hundred bucks in my first year doing it. In the second year I kind of figured out this thing called SEO and how all that stuff worked and then I started dabbling with that and then within a year I was making about a thousand bucks a month doing that. Shane Sams: Nice, that's awesome man. Yep. That was mostly of affiliates or ads? Or just a combination of like everything? Chris Holdheide: That was just pure advertising at that point. Shane Sams: So all Google ad clicks, people click it you get, you're basically using SEOs, search engine optimization to bring more people to blog posts that you wrote and then hopefully those people would click an ad that you posted from an ad network, that's correct? Chris Holdheide: Right, right. Shane Sams: Cool. Chris Holdheide: And then, I was doing really good 2010. By the end of 2010 I was making a thousand bucks a month and then 2011 came and Google had a little update and all of a sudden, everything I had worked for, I think I was making about thirteen hundred bucks a month and it was gone. Google just decimated that entire business for me. Shane Sams: And that's why it's like, you can't build your house on rented land. You know what I'm saying? That's the danger of a true SEO strategy, of only relying on Facebook ads, of doing anything else, or you're putting all your eggs in someone else's basket, and it's why we're so adamant about building your own thing with your own products, with your own community of followers and fans because that's where the security really is, right? Chris Holdheide: Right, yes. Jocelyn Sams: Okay, so you decided okay this whole Google thing, you know it got kind of screwed up, but the online business, you still see hope there obviously. So then you decide that you're going to start this new thing right? Chris Holdheide: Yeah, so in 2015 I started my new site which is called sidehustleacademy.com where I just, I help people, basically I write a lot of content about helping people do various types of side hustles that I've learned over the years. Learned a lot with affiliate marketing, I was teaching people about that so and it's just, right now it's really just a content website and stuff like that right now. But I started a little YouTube channel and stuff like that. That's doing okay and stuff and it's starting to draw some people in. Shane Sams: Good. Chris Holdheide: I'm looking to take it to the next level though. Shane Sams: For sure. Basically right now, you're making money with affiliate marketing, so it's kind of similar to the ad thing, but you're creating the content, getting some traffic and then you're basically recommending products for people you're an affiliate for. So like, you gotta say, "here's a side hustle about this, this guy teaches a really good course, I recommend it." That's what you're doing, right now? Chris Holdheide: That's correct, yeah. Shane Sams: Okay. And how's that going? Chris Holdheide: That's going okay. I mean, it's not making a ton of, maybe around five hundred bucks a month on average. Shane Sams: Getting back up there though. Right? Chris Holdheide: We're getting back up there. Shane Sams: What's the problems with that that you've encountered? Like besides, is it percentages, is it just getting people to click on something when they really came to you? Like what are the biggest problems you're having with that style of business? Chris Holdheide: So that business, the bigger problem is just trying, because you don't really have a huge name built up to it, and to get people to click and then buy, it's a little harder. Shane Sams: To get that, know, like and trust enough to, you gotta have a lot of know, like and trust to recommend somebody, right? Chris Holdheide: Right. Yeah and that takes a lot just to get that, you know and then to write great content and you know make sure you're promoting good products and stuff like that you know. You want to really make sure that you're promoting a good product. You don't want to just promote anything. You want to promote the right things. Shane Sams: So basically you're putting a lot of time into research, looks like you're taking a lot of time into content. Chris Holdheide: Yeah, pretty much any course I recommend, I've bought. I bought it, I reviewed it, I went through it, so I know what I'm selling is good. Shane Sams: 'Cause that's a reflection on you, at that point. You've got to trust the affiliate, you know what I'm saying. 'Cause if they screw the customer, they're never coming back to your site, right? Chris Holdheide: That's right. That's right. Shane Sams: I follow a guy named Ben Settle and he said something on his podcast once. He's a copywriter and he's kind of a brash, hard core guy. One time he said, a mentor told him you should never enter an affiliate relationship with someone who you wouldn't give the keys to your house and let them stay there alone for week. You gotta have that much trust before you're an affiliate or they'll just burn your house down. Shane Sams: Right, so where are we now? Now, we've gotten up to this point now, where you've done the affiliate thing but you're trying to transition again to more teaching and course models and your own thing, right? Chris Holdheide: Yes, that's correct. Right now, I've got my first course created. I just threw it together. There is five videos, put it together and I threw it up on Teachable real quick and started promoting it to my email list and made my first sale. Shane Sams: Love it. Chris Holdheide: Right now I'm actually working on setting up my membership area so, trying to get that all put together and then get my community going there. Shane Sams: Awesome. You know I say, if you can find one, you can find a hundred and one. If you can find a hundred and one people to give you fifty dollars a month, you're making sixty grand a year, right? Shane Sams: If there's one person that'll buy it, there's more people that'll buy it. We just have to figure out a path to finding all those people. Also I want to comment here too, this is very interesting. I was talking to somebody yesterday, I was coaching somebody and basically we created this email sequence for them. They're probably listening to this right now. I'm not going to tell you who it is but they're listening. Shane Sams: But I was coaching yesterday and they wrote an email sequence and they sent it out and panicked 'cause like only two or three people bought something or something in one day, right? And they were freaking out 'cause their list is kinda big. "Do I need to change direction? Do I need to write longer emails? Do I need to write shorter emails? Do I need to not do emails? Maybe I should have ran ads to this. Maybe I should have tested it. Maybe we should pull the plug and not do the rest of the sequence." Shane Sams: They were just freaking out and I'm like, "Calm down." Like, whoa Nelly. You know. Pull the brakes a little bit. You gotta ride stuff out to learn if it works or not. I told them the goal is to ride this out for three months and just see what happens. And do it over and over again and test it. But she was totally willing to pull the plug immediately. Shane Sams: But what I love about your story, dude. 2008, was that when you said you started your first website? Chris Holdheide: Yeah. August of 2008. Shane Sams: That's amazing. And like, that was eleven years, when we're recording this. And you went up and you got to that magic thousand dollars a month, but you got slammed and destroyed. All the way back to nothing. But you pivoted and tried something else for a while and got it back up to five hundred a month and then you're like, "Man, I'm hitting a ceiling here. I need to do something else." And now you're testing the next thing which should be the best thing, right? And it's taken you eleven years of relentless never giving up to do it, right. And I just love that, man. I think that speaks volumes about you and your character and is a great example for everybody listening, like this is not a, "I tried it and I hit a home run." Or, I tried online business for three months, like success comes by grinding and grinding and grinding until you hit the home run. Shane Sams: Like, how many swings do batters make in a baseball season? Hundreds to get forty home runs, right? And you're doing that and all this stuff has built to the point now where you're like, "whoa, I made a course and sold it, maybe this could be a membership. I found one." Six months from now you might have a hundred and one people, right. Chris Holdheide: Right. Shane Sams: Dude, great, great job just sticking with it. Making money. And look at all the knowledge, you can't run the Side Hustle Academy unless you've been running side hustles for ten years. Chris Holdheide: Yeah. Shane Sams: Just an amazing story, man. I absolutely love your tenacity and keep sticking with it. Great example for you all our there that are like, "I started a blog in 2007 and I quit because I didn't get a million followers on Instagram." Or whatever. Jocelyn Sams: All right. So let's talk just a little bit. Obviously you have a spirit of not giving up which we love, but something is still holding you back. So let's talk a little bit about some fears, mindset issues or whatever else might be holding you back right now. Chris Holdheide: So when I was creating my first course, my initial thought was I was going to create this course and I'm gonna price it ninety-seven dollars. And then I started creating the course and I started having this feeling like, I just don't know if this is worth ninety-seven dollars and then all of sudden I back it down to like forty-seven dollars and then all of a sudden, I'm at nineteen dollars and I'm also thinking the same thing with like my membership. How much is this worth in the beginning? Is what I'm selling worth it? Or worth the amount of money I'm thinking it should be worth. Shane Sams: So basically this is a confidence problem. It's not really is the course worth it, it's more like, is anyone gonna pay me to teach them x, to teach them y, to teach them z. Jocelyn Sams: And actually what I hear in this conversation, Chris, is that you don't feel that you can convince someone that the value is there. That's what I'm reading between the lines. Chris Holdheide: Right. Shane Sams: Let me ask you a question here. So you're basically, let's talk about value and how to actually, the problem that most people do with their course is they assign the value to themselves and not the result that they're trying to get for their customer, right? Shane Sams: When we start valuing ourselves, well we're our worst critics. We look in the mirror and we don't like the way we look. We put our clothes on, we don't have the newest clothes. We get in our car and we're like, "Man, do I have the best car? Is anybody looking at me funny?" We're all self conscious, right? Chris Holdheide: Right. Shane Sams: If you try to put the value of what you're selling on you, you're always going to talk yourself into giving it away for free, right? Because it's hard to assign value to ourselves. But that's, the trick is, we've got to assign the value to what we're giving people, right? To the actual result that they're going to get. Shane Sams: For example, in our teaching businesses, our result was not, our value wasn't based on we're the best teachers, we make the best lesson plans, we're the smartest elementary librarians and social studies teachers in the world. Because if that was true, we would have probably not even made our courses. Jocelyn had been teaching for three years. I was a social studies teacher but I was half football coach so like I didn't even really teach a lot. You know what I'm saying? Shane Sams: It was like we couldn't possibly value. So what we did was we flipped it and said, You know the result that we could give people, if we could literally plan their day for them, every school day of the year, the result would be going home at three o'clock, seeing their kids, being able to sit down and have dinner and not worry that you're not going to have anything planned tomorrow. And that was priceless. So that was easy to go five hundred dollars. You've got to pay this. Or forty-nine dollars a month. It's worth forty-nine dollars a month to see your kids at night and not be stressed out about your job. Jocelyn Sams: And like what I'm wondering is, okay so your course, what is it for? Is it to help people learn how to start a side business? Chris Holdheide: So my course is all about helping people develop the idea that they want to go forward with and then figure out how to profit or make their first sale basically. Not to like build their entire business but just to get them started and make their first sale and realize like okay, there's something here. I can make money with this. And they see a way out, you know. Shane Sams: Sure, let me ask you this. If you could, you've told us, your side hustles have generated a thousand bucks a month, five hundred bucks a month, something like that off and on for different side hustles, right? Chris Holdheide: Mm-hmm (affirmative). Shane Sams: If you could tell somebody, "Hey man, what stresses you out?" If you could ask them that question and they said to you, "Man, you know what really stresses me out, man. My car payment. It's three-ninety-nine a month and I've got a hundred dollars in insurance a month and it just really stresses me out, man, 'cause that car payment makes me run thin every month and sometimes we run out of money for groceries." And you said to them, "Hey man, what if I could teach you something? I've been making five hundred dollars a months plus for ten years. That could pay your car payment. It could totally take that stress off of you. How much more space would you have for your spouse? How much more time would have for your kids, when you wouldn't be worrying about it? How good would it feel to walk into the grocery store and know you had a little margin and you didn't have to put the real Fruit Loops back to get the generic Fruit Loops, you know what I'm saying?" Shane Sams: Like, how would that make you feel? If you could literally say that ti someone and you could do that for someone. There is no way you can put a value on that, right? It would be worth it. I'll give you a hundred bucks to show me how to make five-hundred a month. Any day of the week. Right? Chris Holdheide: Right. Shane Sams: But what we've done there is we've transferred the value to the result, not you. It ain't about you, man. Like you've made a thousand, five hundred dollars a month for ten years. Like, yeah man. If you can teach that to someone, there's no way to put a value on that at all. Jocelyn Sams: And I can assure you that people do not really care about the quality of the course in those cases. All they care about is the result. Can you teach them to do whatever it is that you told them that you're going to do? Shane Sams: And that's how we price our products. That's how we have the confidence to say, it's worth it. Like our courses are not the fanciest, most polished courses in the world. I had a buddy in a mastermind group I'm in, they just spent like ten grand, hired a video crew, redid all of their courses. You know what I'm saying? And I'm not gonna do that. I just don't do that. It's fine if he wants to do it, right. And maybe his audience puts value in the presentation, but for us it's more like, let's just get this information in people's hands 'cause it could change their life, right? And that's where we assign the value of our community. That's how we price our community. And then you can look at other things like the demographic of your audience, like there's nothing wrong with having lower tier prices. We do that sometimes too, right? Because we want to help as many people as possible take our courses. Shane Sams: But like you've got to assign the value based on the result, not based based on your own confidence issues in yourself. 'Cause if you do that, you're always gonna just charge nothing. So... Chris Holdheide: That's great, that's great. Shane Sams: Yeah, so. Is your result worth a hundred dollars, tell me that right now? Chris Holdheide: I feel like it's worth fifty dollars a month. Shane Sams: Chris, you're not listening. Chris Holdheide: Okay. Shane Sams: Why do you feel like, if you said, "I can teach you how to make five hundred dollars a month." Why is that only worth fifty dollars? Chris Holdheide: I don't know. I'm just thinking what I was gonna price it at, that's all. Shane Sams: Fifty dollars a month is fine. You can do that. But try to focus on the result. Chris Holdheide: Okay. Shane Sams: And not focus on yourself. Because I think you're judging it on, "Does it look as good in the lighting? Did I make a good enough PowerPoint? Did I say it in an epic Nelson Mandela speech?" You know what I'm saying? Jocelyn Sams: Is it five hours long? Shane Sams: Is it, yeah, is it, does it give them the result? That's all you've got to worry about it. Okay? And I've seen your stuff. I like your website. Talking to you, it's fine. Your stuff is well worth fifty dollars a month 'cause the result's worth more. Okay? Chris Holdheide: Awesome. Jocelyn Sams: Alright, so let's kinda jump into your next question. As far as building this thing, what can we help you with? Chris Holdheide: My biggest, my big thing there is trying to lead them down a path and how to build that up as I go in my business. I'm trying to figure out, okay, I've figured out in my first course, just basically how to get them to start their side business, but I'm trying to figure out how, where I need to lead them after that point and stuff like that. Shane Sams: Well I mean, I think you just look at your own experience here because you've spent the last ten years literally selling everyone else's stuff, right? And like you've spent the last ten years writing content designed to get them to click other things on your site, right? So that copy writing and that skillset that you've developed over the last ten years is the same thing you're doing here. Like getting people to go click on your product is the same as getting them to click on someone else's product, right? And just like in affiliate marketing, if you're an affiliate marketer, you might sell one product in January for affiliate Bob. Here's Bob the affiliate, right? But then in February, you might have different promotion for Sally, your other affiliate, you know what I'm saying? And you just teach people, you write different email campaigns to sell different products. Shane Sams: So what you have to do is, you have to look at the steps to guide them and say, well what's step one? Well that's, I'm gonna convince them to buy step one. Well then you look and you say, what's step two. If step one is starting their side hustle, then step two is going to be growing their side hustle to x sales per month or whatever. So you just sell that. That's what you guide them to, you just write the emails that get them to that. Maybe you've got another tier of membership or you just answer their questions like along the way. All you have to do is figure out how you've always sold everyone else's products and how you always sold the next affiliate's thing, and then you just have to map out your path that you want people to follow. What's the success path that your people need to follow to get from zero to a thousand dollars a month, right? Because you can teach that, you've done it for years. Shane Sams: You need to write that path out. Know the six steps they have to do to get there and then take them through that path with all of your email and copy. Chris Holdheide: Yeah, that makes a lot of sense. I mean, I've been trying to figure out that path, I guess but when you say that, that makes a lot of sense. Jocelyn Sams: And do you have people that you have worked with that this process has worked for? So in other words I'm asking do you have testimony? Chris Holdheide: The only one I have is my brother. I've been coaching him on a few things here and there and you know I helped him get a few coaching calls lined up and stuff like that. Shane Sams: You can make a million dollars on one testimonial. Jocelyn Sams: Yeah, that's totally fine. The only unfortunate thing in your case is that the picture's gonna look just like you. Shane Sams: That's not his brother. That's him. He just changed shirts. Jocelyn Sams: This scam artist is trying to tell me... Shane Sams: Y'all need to be on camera together, but in this day and age with deep fakes and I don't know, he's got some trick camera stuff going here. That's what's happening. Shane Sams: You just have to have some kind of success. There's only two ways to actually sell courses. You can sell a lot of course to a lot of different people, right? You can say, "I only teach the first step." Well once they're past the first step, they leave you and go somewhere else. That's cool. You just need to find more people that need to take the first step. Or the real money is in selling your existing customers your next thing, right? Shane Sams: So you can sell them their next product, like beginning side hustle and then intermediate side hustle, turning it into a car payment, right? You know, get started, get it to five hundred a month. That might be your first two parts of the path. Okay? And you don't have to complete the whole path. You just need that path, right? It's the same way we get people to pay for our membership. We just treat our membership, each month is like a different product. You come in to the Flip Your Life community and maybe you don't have an idea. So your first month you're going to be researching your idea, talking about your idea in the community, getting feedback from me and Jocelyn on our member calls and then finally, month one, "I've got my idea. I've set some goals. Now what?" Shane Sams: Okay, it's time for month two. Now we're gonna figure out what your customer looks like and we're gonna start building your product. Month three, what do we do next? Well we're gonna build out this product, and then we're gonna get your website started. Month four, we're gonna try to launch this thing and build an audience. Right? Shane Sams: We just have a path, we know how long it takes. We know what people need to do next. And like that's how we sell membership. We treat it like a different product. Does that make sense? Chris Holdheide: Yeah. Shane Sams: As you're building yours out, you need to do the same thing. In the beginning, you know, when so and so creates their side hustle, what does the first month look like? That's the easiest way to think about this. That's how you get them in the first course. But then what does the second month look like. "Okay I've got this website, I've got some affiliate links. How do I promote this thing?" Okay maybe the second month is, well you start a social media page with some ads behind it, whatever. Shane Sams: So you just have to create a success path for your business. Figure out, we assume that it will take people about as long as it took us to get to the promised land which is thirteen to eighteen months, right? So our success path is actually written out over thirteen to eighteen months. That's how I thought about the Flip Your Life blueprint and I was like what did we do in month one? What did we do in month two? It's the same thing for our education businesses, right? What does a teacher do in August that teaches US history? I have to know that right? What do they do in September? Okay well here's September's lesson plans. What do they do in November? Shane Sams: And we just go through that path and that's how you build retention. That's how you get people to take the next step, is 'cause you know where they're gonna go, 'cause you've already been there and you drew the map and you're just taking them down the map. Like Dora the Explorer. Right? Shane Sams: That's probably your next step is actually creating that success path and that'll build out that monthly retention for you and your business and help you sell the next thing, help you sell the next month and keep people paying about forty-nine dollars a month every single month. Chris Holdheide: Awesome. Jocelyn Sams: All right, so that is kinda a lot of information. How do you feel about all of those ideas? Chris Holdheide: I feel like I'm ready to get some stuff done. I'm excited. Shane Sams: Chris, you sound a little overwhelmed, dude. Chris Holdheide: Yeah. Shane Sams: You sound a little like that. So let's boil this down and eat the elephant one bite at a time here. Like, what do you think your very next step should be? Chris Holdheide: As far as my next step should be, I feel like I need to finish up my membership and I need to start working on, start promoting and stuff like that. Shane Sams: Figure out what your next step is for your customer, right? I want you to try to create, on paper, an outline, handwritten. I want you to number one to twelve, okay? Chris Holdheide: Okay. Shane Sams: Now I want you to imagine that you've got someone that is just starting their side hustle journey, okay? And I want you to say, "Month one, I've already got. That's my course that exists right now." That's gonna start the side hustle. And then I want you to write a path for that person to walk. Each month, what do they need to do to get to a thousand dollars a month? Okay? What did you do to get to that point? To get to thousand dollars a month? And then just an outline. You get one line per step. Does that make sense? Chris Holdheide: Right. Shane Sams: Now you'll know that so you can start building that. The next thing you'll do is build the second step. That's all you gotta do. When that's done you build the third step. And then as you roll this out and more people join it and get into the membership and we start promoting that thing, they're gonna have somewhere to go so they stay and you don't have to worry about it anymore, okay? Chris Holdheide: Awesome. Shane Sams: All right guys, that wraps up another great interview with one of our Flip Your Life community members. Super excited to see what Chris does building out that success path for his customers which will lead to a lot of success in his business. Shane Sams: If you need help building that success path in your business, we would love to personally help you do that inside of the Flip Your Life community. All you have to do is go to flippedlifestyle.com/flipyourlife and you can check out all of our great membership options. We've got options that start as low as nineteen dollars a month to get access to all the courses, all the training you need and join a community of hundreds of family focused entrepreneurs from all over the world who are building out their online business and building better futures for their families. Shane Sams: So go to flippedlifestyle.com/flipyourlife today. We would love to have you in the Flip Your Life community. Who knows? You may find yourself right here on the Flipped Lifestyle podcast some day. Shane Sams: Before we go, we'd love to close the show with a bible verse. Jocelyn and I get a lot of our inspiration, motivation and business tips, believe it or not, from the bible. Today's bible verse comes from Second Corinthians chapter nine, verse eleven and it says "Yes, you will be enriched in every way so that you can always be generous. And when we take your gifts to those who need them, they will thank God." Shane Sams: Guys, people need you. You need to build your business. You need to build your business just like us, just like Chris, just like all the people in the Flipped Life community so you can go out there and get those results to people. Take what you know and teach it to others so that their life can be better too and they will thank you for it with their hard earned money every single month in those membership sites that you've built. So, take that to heart, get out there, get started and until next time, do whatever it takes, flip your life. See you. Jocelyn Sams: Bye. Links and resources mentioned on today's show: Chris's Website Flip Your Life LIVE 2019 Tickets & Registration Information Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Join the Flip Your Life Community NOW for as little as $19 per month! https://flippedlifestyle.com/flipyourlife

I imagine you're out & about today. Out celebrating. Enjoying yourself. Frolicking with family & friends. I mean, it's a national holiday, and isn't that what we do on holidays? For the few who are unaware, and live under a rock. It's Opposites Day today. Truth be told.... I found this out just a few minutes ago. You can leverage this in your busienss beyond today. Here's how: Do the opposite of what everyone in your industry is doing. If you follow Ben Settle, he made emailing daily popular. It used to sound insane. As everyone used to preach to email once a week. Not Ben. And he has the sales numbers to prove that it works quite well. It's pretty popular among people on Twitter. Ben does a lot of things that "go against the grain". However, it gets him an avalanche of attention. And a loyal tribe. It also gets him haters, but that is to be expected. How can you "go against the grain" in your marketplace? Years ago, when I have a jewelry store, I offered 110% money back guarantee. That was absolutely unheard of. Doing the opposite of what your market does will get you attention. It could bring you in an avalanche of sales, too. It could help you build a loyal, I'll-buy-anything tribe. It could also bring out some hate. That's ok, too. That means you're standing up for something. In today's world, that is something that is lacking. Another simple idea that won't piss off many: Send hand-written thank you cards. I been doing this for years, and enjoy doing it. Even though my hand writing looks like Michael J Fox's. People's jaws drop to the floor when an online marketer sends them a thank you card. Especially the people overseas. In fact, I just dropped one off in the mailbox yesterday. This gentleman out of Minnesota, with the same name as me, picked up my "Brain Dead" Simple FB Ads course. --- Support this podcast: https://anchor.fm/dadpreneur-daily/support

Ben Settle is a world class email specialist, full-time email marketer and copywriting trainer. He teaches people how to make more income from emails. Over the past 15 years, Ben has written ads, created email campaigns, and cooked up marketing strategies for clients that have collectively earned tens of millions of dollars in sales in hyper competitive, “cut throat” markets. His methods have also gotten rave reviews from the world's top A-List copywriters, marketers, and designers. He has taught methods he pioneered to some of the world's most prestigious direct marketing companies. Ben also publishes a monthly print newsletter called “Email Players” that costs $97 per month and is read by hundreds of people in over 30 countries, including some of the most respected copywriters and marketers on the planet, such as A-list copywriters, publishers at prestigious direct marketing companies like Agora Financial, leading auto-responder and email trainers, world class copywriters, and more. ………… His books Ben's books are available on http://www.bensettle.com/kindle (www.bensettle.com/kindle) and they are mostly business related including topics like copy writing, selling, positioning, traffic generation, and others. Three of them are basically twisted monster books. He says his books are made up of content that he had already written so he just repurposes the content into short books. He makes good money from the books and they also bring him solid leads. >>> Legacy: To have an impact as a teacher and educator, helping others learn, inspiring them to learn the English language, inspiring to pursue their business dreams so they can have a meaningful life – Ben. >>> Best way to connect: http://www.bensettle.com (www.bensettle.com) – Ben’s Business website (opt into email list to get the first issue of the Email Players newsletter or check out the blog) For more info including show notes and resources check out https://www.businessgenerals.com (www.businessgenerals.com) Thanks for tuning in!! -Davis #TheBusinessGeneralsPodcast  

Ben Settle is the world's leading email copywriter and he wants to show you how to double your sales with email. Ben's goal is to build a relationship with an email subscriber by talking about problems (the product comes later). Vision drives decision. He speaks to his readers as if he's speaking 1-on-1 to entertain, educate, and elevate. Listen in to discover how you too can up your game with email marketing. Resources Ben Settle (Official Site) Ben Settle's (Blog) The BenSettle.com (Podcast) Ben Settle (LinkedIn) The Email Player's (Book)

Content Mindset is how I write 3 emails a day, a dozen plus articles a month, and produce thousands of words witout ever suffering from writers block Content mindset can be applied to ANY business marketing, but it starts with CREATIVITY I discuss the "secret" of creativity, and why anyone can do what i do Shoutouts to Ben Settle-http://bensettle.com/p4/ and Nabeel Azeez-http://becomingthealphamuslim.com/ You can support the podcast on patreon, atpatreon.com/AlexanderC --- Support this podcast: https://anchor.fm/the-art-of-health/support

What can villains teach you about persuasion? According to Ben Settle, world leader in e-mail copywriting education, quite a lot. Now, I don't want you going around killing people. But I want you to start thinking of villains as people who against the established order of things. If you want to make a difference in your market and even in the world, you should stop being a nice guy and start behaving like a villain. Today's podcast is all about how to behave like one. Discover how to become more powerful, respected, have people perceive you as a leader and follow you. Finally, you'll realize what makes the Joker the most dangerous and influential villain of all times, even if he has zero superpowers. Now, throw away your nice guy's syndome and listen to the podcast.

You're actually doing everything backwards. Flip this and change everything. On today's episode Russell talks about positioning yourself in the market in a place where you can be vulnerable and relate-able and be able to make mistakes. Here are some super helpful tips you should listen for in this episode: Why when you position yourself as an infallible person it makes it harder for you to take risks. Why it's important for your market to see your vulnerability and to make yourself relate-able to them. And Why it's stupid to hire a life coach to teach you how to be authentic. Just be yourself and people will like you because of who you are. So listen below to find out how you can position yourself as someone who can make mistakes so people can love you for it. ---Transcript--- Hey everyone, this is Russell and I want to welcome you guys to Marketing In Your Car. I'm really excited, it's been a while since I've done one and that's because we've been trying to get a new intro for forever. This episode's not going live until the new intro's live. We tried to hire a company, we tried to hire another company, we tried another company. Nobody can do it, I just want to…..you guys' that we're hiring are professional-podcast-intro-maker people, you'd think they'd be good at making an intro. Anyway, we're coming back to the drawing board and we're going to do our own. So I'm going to do it this morning and my brother will get this one and he will get the intro, he's going to make it, because he's magic. And when this goes live we'll have the intro. So hopefully you guys just heard the new intro and hopefully it's cool. Did you like it? I don't even know what it is yet, but I'm guessing it was amazing or else we wouldn't have pushed it live. So I cross my fingers that it was amazing. With that said, I've been missing you guys. It's been a while. I've been driving to the office wishing I could talk but I was like, I'm waiting for the new intro, waiting for the new intro. So I've been hanging out again, so I apologize for slacker-ness. But the good news is because of my slacker-ness, Stu Mclarin told me he started listening to some past, back archive issues and got some good nuggets, so maybe you guys should all just start at the very beginning. Anyway, we have the new pre-loaded MP3 player coming soon. Just waiting on China. Apparently China takes week long holidays, the whole country. So they're in the middle of a holiday. They were supposed to ship it all before the holiday, but they didn't. So now we're hoping they ship it soon. So that'll be coming very soon. Anyway, today I want to talk to you guys about something that's very, very important. And it's all about positioning. Now this is not the kind of positioning that normally we talk about which about how to find your positioning, how to put yourself in the right spot and elevate, blah, blah, blah. But what I'm talking about is the opposite, the negative side of positioning. Recently, and I'm not going to name names but some people I've been working with who have been insanely concerned about their positioning on everything and annoying so. And because of that, they have become completely irrelevant. They are, I'm trying to make sure I say this without alienating or anyone thinking they know who I'm talking about, it could be anyone. But this person, we'll just say this person, is so concerned about positioning that they won't do anything awesome anymore, because they are afraid that if they do something awesome and it fails it will lower their what? Their positioning, their status. So they've positioned themselves in this spot and they've drunk their own Kool-aid. They think they are the most amazing person on Earth and because of that, and because they're so concerned about positioning, they won't take risks or gamble or anything and they'd become completely irrelevant because of that. This whole business, it's hard to stay relevant. Especially when you're an expert or a guru or whatever you want to call yourself. And you're out there and you're trying to keep on top of mind in market sharing. Keep people aware. So it's been interesting. It's made me think a lot about my positioning and making sure that I don't position myself in a way where I become irrelevant because of how…..I could tell you guys stories about the stories, because it would make even more sense. It's more so kind of a warning because I've seen it happen in the last week, multiple times, which is just interesting. It's kind of all been on the top of my mind this week because I've seen it happen a couple times in the last week or so. So for you guys, I want you to think about, and this comes back to the whole attractive character and how you position yourself and things like that, but I would definitely pick a positioning standpoint that allows you to risk, where if you fail, it doesn't lower your status. For me, I've kind of put myself in a cool situation, where I tell you guys everything. When I failed, I'm like “Hey, I failed again.” And it doesn't lower my status because I haven't positioned myself as an infallible person who never screws up, I've positioned myself as someone who screws up all the time. But because of that, because of all the failures and the mistakes and issues and the problems, that's how I've learned and how I grow and I share with you guys the pros and cons and ups and down. That's what Marketing In Your Car initially was. Let me give you guys a glimpse at what we're doing. And I'm not going to just sugar coat it and show you guys all the ups. I've had many episodes where I've talked up the downs. I've had episodes where I've been in depression and I've told you. I mean my depression usually lasts for a couple of hours, but I share those things with you guys because it's real and it's not fake and it's what's actually going to serve you the best. Whereas if I position myself as this infallible being who never screws up, man I'd be scared to try anything or test anything or risk anything, or be in the public spotlight because of that. And very, very quickly I'd become irrelevant and that's what's happened to the person or persons. Plural or singular, it's up to you to think. That's happened to them though, because they don't want to screw things up and because of that they've become irrelevant. In their mind they don't they have become irrelevant. But if you were to survey the market and ask people who should care who tey are, I believe that they're kind of gone.] So I just wanted to warn you guys about that. So not be so, and we've talked about this in the Dotcom Secrets book a little bit when we talk about the attractive character. We talk about, without your character flaws people can't relate to you. But because of our positioning or our status, we're so scared to share our character flaws that we just freeze. We don't share anything and then we're scared to fail because people will see our character flaws, man it causes so many issues. Think about any comic book character, what makes them interesting? It's the character flaws. Superman is super boring until kryptonite is introduced now it's like, sweet now he can die. Imagine if it was Batman vs Superman , the whole movie is this big climax and then Batman and superman step out there and Superman does his superman flying punch and batman is dead in 5 seconds. You're like, “Huh, well that was boring.” If it wasn't for Kryptonite, that whole movie was super boring, uninteresting. I mean, Superman as a character would be uninteresting if it wasn't for Kryptonite. Batman's the same way. What makes Batman interesting. It's the fact that, he's got family, he's go these other people he loves who could be injured. We watched Spiderman with the kids for the first time. Spiderman is this amazing being who can do everything, but if it wasn't for the fact that he's got MJ and his uncle and aunt, if it wasn't for them and that character, not character faults, but the weaknesses. They're not interesting characters. So understand that, you guys. By positioning yourself as an infallible person, not only does it make you way less money and be way less interesting to people, it also is gonna make you very irrelevant very, very quickly. Have fun with yourself. Have fun with what you share with people. Let people know that you're messed up because you are, I am, we all are. That's the whole point of this human experience. We come down here and we come into these world and all of us have different upbringings, but what happens is some of us have a mom and a dad, some of us just have a mom or just a dad, we all come in different weird situations. And then we got through this life and we have all sorts of weird things, some things are messed up, some of us get screwed up early in our life. I've had friends who by the time they are 5 years old, things happen to them that would mess you up for the rest of your life. I don't know how they've survived and how they've thrived through those. It doesn't make sense to me. But for all of us to come out and act like, positioning yourself as this person who doesn't ever fail. Man, it makes you un-relatable. The people I know who are doing the best today, and today is more important than ever before. Because it wasn't so important even 5 or 6 years ago. But with the advent of social media and all these things….I was telling someone the other day. When I'm doing a webinar I see people Googling my name and Facebooking me, and when I share testimonials, people are private messaging my testimonials to see if I'm legit. People are fact checking you as you go, and you try to be all perfect and annoying and stuff like that, or you can just tell the truth. Just be you, who cares? It drives me crazy. Why won't people just be themselves. You are good enough as you are. People will love you as you are. Just be yourself and just share the truth. Ben Settle, he was making fun of life coaches that teach people how to be authentic, that's a big theme right now.  Teaching people how to be authentic. And he was making fun of them, “Why would you pay someone $10,000 to teach you how to be authentic. Just be yourself.” And it's so true. But for some reason we're so screwed, we're so afraid of people seeing past our shell that we put up all these barriers. That's what……it's causing the problem that you're trying to solve. I was watching two nights ago, I was watching The Profit, it was the episode where the cleaning lady, and the cleaning lady is putting on this false facade and that was her…..she was trying to do that so people wouldn't judge her so she could be successful, but because she did that, she was not successful and therefore people were judging her. It's like the walls that we put up so we can get what we want are the things that are keeping us from getting what we want. It's ridiculous. So if we would just all…..I was going to say grow up, but it's the opposite. Go back to being kids where you are vulnerable and you don't care about what people think. Go back to that time, that state and holy crap, guess what happens? The things you're trying to get to happen right now. It's really, really weird. The shells you're putting up, this posturing, this stature, whatever you want to call it, that is what's keeping you from your dreams. Don't do what Ben Settle was suggesting, don't go pay $10,000 to have someone teach you how to be authentic, just be authentic.  Put yourself….it's scary. “Hey Russell, you totally screwed up again.” That's scary to put out there, but guess what? I do, and guess what happens the next day? Nothing. I wake up and everything's still good. Some people think I'm annoying and they walk away and I'm grateful for that. And some people relate to me and they get benefit and value because of that and they walk towards me and that's the key, you guys. So there you go. Fix your positioning and posturing, be authentic. Whatever you want to say, quit putting up those walls. I dare you guys, tell a story, however you publish stuff, if it's through writing or blogging or posting, even if you don't have a way to publish it yet, go find somebody you love and you care about and just be vulnerable. Tell them the truth about how you feel. And if you're pissed, tell them you're pissed. If you're sad, tell them you're sad. If you're angry tell them you're angry. Just let the walls come down and just try it. It's so scary at first, but guess what's going to happen? Only good stuff. Alright, I'm at the office. I'm going to go have some fun, you guys. Appreciate you all, I hope you enjoyed this Marketing In Your Car and I'll talk to you guys all again soon.

The post Episode #64 – A Tweak On The Daily Seinfeld Emails appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Russell just had an epiphany that changes the way he will forever communicate with his email list. Listen to this podcast episode to find out what it is and how you can apply it too. --------------------------------------------------------------------------------- Hey everyone, this is Russell. Welcome to the Marketing in your Car podcast. I hope you guys are having a great day today. Some good news, I was right. If you listened to my podcast yesterday about the one thing, we did the tests and it is crushing it. I'm excited. I'm glad that my hypothesis is doing good. It more than doubled sales from the two other versions. One was written by me and one was written by a really good copywriter who is not me. I'm excited and fired up. That's good news. If you missed that episode, go back and watch it. Today, I had an idea. If you look at our business, we have a bunch of really cool front end products. My end goal is to get people into my inner circle. My inner circle is where you get to hang out with me, we get to do cool stuff, I get to work on your business, way more fun. I can change your business better than anything. We kind of set it up where anyone buys anything from any of my funnels, they come in and then we have a sequence that tries to push them to apply for inner circle. The applications have been coming in but I wanted to get more. I wanted to make it more consistent. I think today I had an epiphany, I think. Again, I'm going to test it out and I'll get back to you guys and let you know. It's been interesting. I'm looking at Ben Settle. If you guys know Ben, I talked to you guys awhile ago about the Seinfeld emails. Ben is the one I referenced that taught me that concept. He does these daily Seinfeld emails. It's really cool the way he does it. He just keeps pushing and pushing these emails to go out. Everyday, he's promoting one product. He has his email players where every single day, there's an email promoting that one product. I kept thinking in my mind, “My business is tough because I have so many different products and services. What do I send out? There's not just one thing I do, teach, or talk about.” But when I started thinking about it this morning, but my one thing, my core thing I want for people is to be in my inner circle. I make the most money out of it. I help people the most. I have the biggest impacts on a business or company in there. It's like the best, I think it's the best thing we have. I started thinking, “What if my typical auto responder sequence is someone comes in, they get some emails and I'm pushing everyone into this sequence where the daily emails are all pushing back to our inner circle?” Everyday, I just find something really cool to share, talk about it, and then be like, “Hey, by the way, if you're on in our inner circle yet, join here.” Then the next day, I share a story about someone in the inner circle, talk about how we helped him, boom, if you're not in our inner circle, go here, and just start emailing every single day, pushing people back to that thing. I'm really excited and intrigued and interested to see how that concept works and goes. That's what I'm going to be testing out. For you guys, I want you to think about that. What's the one core thing you want people to ascend to? What are you trying to push people to? I think I always struggle with this a little bit because Ben's main thing he's pushing people to was a $97 a month newsletter but that's like the only product he really sells. He kept pushing people and pushing people there. Again,

Ben Settle is one of the most famous copywriters in world. He is considered one of the best in the world right now, if you don't believe me then just check out his testimonials page on his website, the copywriting elite rate him very highly. In this interview he reveals… *Why copywriting is even more important to online business owners than to full time freelance copywriters *How to quickly get your reader to identify that your message is for them & actually welcome your sales pitch *He deconstructs his two best headlines which converted like crazy & why they worked so well * How to uncover your products/services unique selling proposition even if you feel it doesn't have one * How to avoid sounding hypey in your copy & build rapport fast * The 3 biggest mistakes all copywriting novices make & how to avoid them * His 3 top tips on how you can improve your copy as of now

Hi, welcome to the online marketing news on the 11th March 2014. 1.I mentioned last that Infusionsoft had announced they were releasing an app for IOS and android. Well today they've announced it's here. So Infusion users go and download that today and get access to your CRM via your mobile. 2. Fiverr have just updated their IOS App. In version 1.34 they have made a lot of improvements to the collection and search features making using Fiverr on your iPhone even easier. 3. For those of you in the UK, you may be aware of the website, Skill Pages. An online marketing job posting site where you can post the online marketing job you need help with and willing candidates can apply. Skill Pages have just announced their upgraded service, Skill pages Gold which is a little bit like LinkedIn premium. You can see who's viewed your profile, you can reach people with an extra messaging allowance and you get enhanced search and save features too. 4. Getty images the internets biggest stock images giant, who are famous for suing anyone and everyone who illegally uses their images, so much so that some people accuse them of that being their business model, have done a u-turn. It seems that seeing as they can't sue everyone that they have been forced to think of other ways to monetize. Now you can use their Embed code and iframe to use their images on your site for free and with no watermark. They will be making over 35 million of these images available. Good news, right? Well yes, depending on your view point. Because with their iframe installed on your site they can collect data and rumour has it, that's what they plan on selling in order to monetize. So there are privacy concerns. From my point of view, I'm happy to see them making this move, stock images don't come cheap and this can be a good option for those who perhaps can't afford to buy them and it means they can do this legally, without running the risk of getting a cease and desist letter from Getty. 5. Speakpipe, the website widget that allows people to leave you a voicemail via your website has improved their software by adding their inline widget to their offering. Previously, there was a dialog or pop-up window which asked visitors to leave a voice message but now you can add it to blog posts and give some more context to why someone should leave you a message. It's more flexible and there's more options than before. 6. Leadpages have designed a new lead gen page with an emphasis on Social Proof. The social proof opt-in page has a space at the top for you to show any media publications you have been featured in as well as a testimonials section at the bottom. 7. Wistia now have Ontraport Integration, if you use Ontraport as your autoresponder then you can now build your list using Wistia's video marketing software. 8. Last week I mentioned that Todd Brown is launching his 6 Figure Funnel Formula Training Program and that is out on sale as of today. If you don't know already, Todd is the best in the world when it comes to teaching how to make a profitable marketing funnel, he's a previous guest on the show, he really knows his stuff. The training is just $297 which is ridiculously low! He should be charging several thousand for it so I suggest you take him up on his offer before it goes away. 9. Frank Kern has released a new book called Convert. You can get a physical copy sent to you in the post for free, all you pay is shipping and handling charge but the book itself is free. You may want to go and take him up on that offer. 10. In Facebook news, Facebook fan pages are about to change their layout and will be given a new streamlined look, it's cleaner and less messy looking, I think it's a good thing. 11. Along with this change will come the new “pages to watch" feature. It allows you to keep an eye on your competitors fan pages and see some basic analytics of how they are performing. In my opinion I can only think Facebook are using this to pressurize people into spending more money with them. If you feel like people are watching your pages analytics then maybe will you feel like you need to try and boost your stats and the only way to do that is with their advertising. I love Facebook ads and think everyone should be using them, however this approach, pressuring people to start using them, in my opinion isn't cool. 12. In Twitter news, Twitter have announced that they will be testing click to call technology in their twitter ads meaning someone who reads your tweet, can call you right there and then with the click of a button. 13. Instagram have struck a big advertising deal with Omnicom worth up to $100 million. It doesn't change instagram ads themselves but allow them to be sold via Omnicom's advertising agencies and therefore will be more likely to be used by more brands and companies that perhaps aren't already. 14. In LinkedIn news, LinkedIn are extending their sponsored InMail capabilities to mobile meaning you can pay to reach people in their linkedin inbox which has been possible since last year but now you can reach them on mobile too where they are perhaps even more likely to read your message. 15. A few new podcasts which have come to my attention. The Doberman Dan show, Dan is a previous guest on the show and he's a top marketer and copywriter and I've loved it so far. Ben Settle has a new show called Anti-Preneur, Ben is a top, top copywriter and I'm glued to his emails and now I'll be glued to his podcast. Ben is lined up to be a guest on the online marketing show so stay tuned. And finally Brendon Burchard has a new podcast called The Charged Life. This podcast has a mindset, personal development aspect to it as well as all the usual business and marketing stuff too. Go subscribe. 16. There's some cool events coming up which I haven't previously mentioned... UK Marketing Summit 2 is taking place in Manchester, England this weekend, the 15th and 16th of March hosted by Simon Warner and Richard Fairbairn. Speakers include Alex Jeffreys, Mark Lyford and Soren Jordansen. James Schramko is holding Superfast Business Live in Sydney, Australia on the 20th and 21st of March. In addition to James himself, speakers include Ezra Firstone, Keith Kranc, Taki Moore, Justin Brooke, Dan Dobos and Andre Chaperon, just to name a few! Icon14 – The annual event held by Infusionsoft is on April 23rd – 25th in Phoenix, Arizona. Top speakers include the CEO of Infusionsoft Clate Mask as well as Seth Godin, Jay Baer, Danny Iny and automation experts Jermaine Griggs and Brad Martineau. Wistia are holding a video marketing workshop and seminar called Wistiafest, taking place in Cambridge, Maine on the 20th – 22nd May. The top speakers include Wistia co-founder Chris Savage and Rand Fishkin of Moz. Digital Marketing conference, Clickz Live is taking place in New York on the 31st of March – 3rd April. This is such a big conference I can't begin to name the speakers but two of the Keynote speakers are Andy Beal and Randi Zuckerberg. Mark Anastasi is holding The Laptop Millionaire Leadership Training in several locations around the world. 12th-13th of April in London,England, 21st-22nd of June in Sydney, Australia and the 5th-6th of July in Los Angeles, California. Daven Michaels and Beejal Parmar are hosting Beyond Business Live at several different cities across the US. Las Vegas, Nevada, 14th -16th of March, San Jose, California, 21st-23rd March, Los Angeles, California, 28th-30th March, Altanta, Georgia, 4th-6th of April, Dallas, Texas, 11th-13th April and East Rutherford, New Jersey on the 2nd – 4th of May. Search Marketing Expo or SMX have several events lined up around the world before or in the summer. Munich, Germany March 25th-26th, London, England, May 13th-14th, Sydney Australia, May 27th and 28th, Seattle, Washington, June 11-12th and Paris, France, June 16th-17th. Mo Mastafa is holding his SEO Profits Workshop in Cardiff, Wales on the 24th of April. I'll be at that event, anyone listening in Wales or South West England, I'd love to see you there. And last but not least I am going to be running several online marketing seminars for local businesses across the south of England. The first one is being held in Farnborough, Hampshire and several more in London, Guildford, Reading and Bournemouth, so if you live in this part of the world please stay tuned for confirmation of venues and dates which I will announce on the podcast and on my website. That's all for the online marketing news this time, until next time, take care

The post Episode #56 – Soap Operas vs. Seinfeld appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Can two seemingly conflicting marketing techniques actually work together when used correctly? --------------------------------------------------------------------------------- Hey everyone, this is Russell Brunson. I want to welcome you to another amazing, awesome, exciting episode of Marketing in your Car. Hey guys and gals, I had a really fun experience last weekend that I wanted to share with you. I joined a mastermind group called the Ocean's Four mastermind group. It was out of Vegas. I joined it because it was just a different type of mastermind group. It was only meeting one time. It wasn't one you have to join for a whole year so I knew the commitment timetable wasn't too big. The other reason was Ocean's Four was because there were four people that were in the mastermind group. Two of them I've been studying a lot for a long time. I was really intrigued to get their opinions and ideas. The two guys that I went to go see, one of them, his name is Andre Chaperon. He has a bunch of products. By far, his best and most prolific is a product called Autoresponse Madness. The other guy was a guy named Ben Settle who runs BenSettle.com. He's got a print newsletter called The Email Players Club. What's interesting is I've been watching these guys for the last year, 18 months or so, and trying to understand. They have two very different perspectives on email. With Andre and Autoresponse Madness, his whole goal he teaches is that you need to create a soap opera sequence. If somebody joins your list and over the next 20 to 40, however many days you create this soap opera, it's bringing your audience in and engaging them. You're opening loops in one email and closing them in other emails, having many episodes and this big huge story line which I think is really cool. It engages people and pulls them in. You look at the other person, Ben Settle. His model is very different. You join his list. From that point forward, everyday you get an email with an email I call them Seinfeld emails. It's kind of like the TV show Seinfeld where they're basically emails about nothing. Everyday, he sends an email out about whatever, and somehow always ties it back to his core product which is The Email Players Club. He's relentless. Everyday since I joined his list, I've gotten an email. I don't think he's ever missed a day. Every single day, it tells you some random thing that happened that day and then boom, pushes you back to his product. Again, two very different styles. In fact, it was kind of funny, Ben at the mastermind said, “If you were to look at our styles, I would look at what Andre does as a sniper, getting up on the rooftop, aiming, and trying to make this perfect thing and crafting it so you can perfectly close the sale and close the deal whereas with me,” this is Ben talking, “it's kind of more like walking into the mall with a shotgun and just unloading as many rounds as possible as fast as you can.” That's the difference between their two styles. It was interesting because from their perspective, what they do could conflict. I think everyone else in the room, they think it conflicts. What's interesting is as I've been building out our funnels over the last 18 months that I've been watching these guys, I'm a big believer in both of their styles but in a very specific and very important sequence. What I've been teaching our students, what we've been doing is when someone joins your list, you put them through a seven to day day email soap opera sequence with the core goal of that to build the bond, to build the attractive character,