Podcast appearances and mentions of erik harbison

Key takeaways from our guest, Ashley Gross (commercetools): Generative AI as a Marketing Tool: Ashley emphasizes the integration of generative AI into marketing strategies, highlighting its role in streamlining tasks and enhancing productivity. This technology is portrayed as an invaluable asset for marketers looking to optimize their workflows and focus on creative and strategic tasks.The Importance of Curiosity and Continuous Learning: It is paramount for marketers to stay curious and continuously learn about emerging technologies. Marketers are encouraged to dedicate time to exploring generative AI applications, as this can lead to innovative solutions and improvements in marketing strategies.Leadership and Adoption of AI: The success of integrating generative AI into marketing efforts is partly attributed to supportive leadership. Ashley points out the necessity for leaders to advocate for and encourage the exploration of AI technologies, fostering an environment where team members feel empowered to experiment and innovate.Human-Centric Approach to AI Implementation: Ashley advocates for a human-first approach when implementing generative AI, suggesting that understanding and addressing the specific dislikes or challenges of team members can lead to more effective and enthusiastic adoption of AI tools.Future of Marketing Roles and Skills: The episode touches on the evolving landscape of marketing roles and the skills required in the age of AI. There's an anticipation of new job titles and responsibilities emerging, with a focus on specialists who can bridge technology and marketing needs effectively.Connect with Ashley Gross: linkedin.com/in/ashley-a-gross/thepromptnewsletter.beehiiv.com/ For more support on navigating the disruption of Generative AI:Go to: themarketinghelp.co/genai to access:A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.Your Gen A.I. Transformation checklistComprehensive list of Gen A.I. tools every marketer should be testing dailyHaving trouble navigating marketing disruptions, a job search, or building and developing your marketing team? Let us help!Just email me directly  ->  erik (at) themarketinghelp (dot) coor Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule Thanks to our Presenting Partner : 6sense.comEliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.The only ABM platform powered by Revenue A.I.See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

The 2 Marketing Job Traps to Avoid:Becoming the "Invisible Marketing Team Member."  There are 3 key actions you can take to proactively gain the right visibility in your role.Working with the "Hazy Marketing Manager."  There are 3 key questions you can ask to turn your  manager's style from hazy to crystal clear. Having trouble navigating these traps, or have questions about your marketing career? Let me help - email me - erik (at) themarketinghelp (dot) coOther Marketing Career Resources:Access 200+ Marketing Career Resources - and more - as a Free TMH Member:- www.themarketinghelp.co/library

In this episode of SaaS Connect by Cloud Software Association, Erik Harbison, Chief Marketing Officer at AWeber Communications, Inc. at the time of this presentation and now Co-Founder and President at The Marketing Help, shares lessons from 15 years of driving growth through affiliate programs. Aweber is an email service provider started in 1998 with three people. It was one of the first of its kind on the market. At the time of this presentation, it had grown to 220 employees. Its affiliate program was born out of its customers being super passionate about finding success using the tool. Here's the backdrop for the show: Aweber's affiliate program took off robustly and then simmered down due to lack of nurturing. Mistakenly, they believed that it would grow organically. That was lesson number one learned. Erik Harbison shares other lessons learned: The framework that allowed Aweber's affiliate program to scale: step one was to create a great product; step two was to provide support for everyone; step three was education in the form of content marketing and inbound marketing. These three areas together created a very passionate customer base that resulted in the in-house affiliate program. Lessons learned over 15 years: In real life (face-to-face encounters) is more valuable than email (so do take advantage of in-person activities). Growth requires investment into hiring a dedicated team member to nurture the program. Educate and nurture the ripest of the 80%. Remarkable experiences create the strongest advocates. Resources mentioned: Facebook groups LinkedIn groups Warrior Forum Please note: this presentation is from a 2018 SaaS conference. Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today's climate? With the coronavirus pandemic impacting the future of the way we work and many members of the marketing community currently #OpenToWork, Jennifer Gutman, Director of Social Strategy at Oktopost sits down with Erik Harbison, CMO, digital marketing coach, advisor, connector and current president and co-founder of The Marketing Help, the #1 resource for proactively advancing the careers of marketers to find out exactly what marketers need to know to move the needle forward in their careers. This podcast episode is loaded with insider tips for any marketer at any level seeking to upskill their professional development or pave the way for their ideal marketing career.

In this episode I speak with Erik Harbison, the Co-founder of The Marketing Help. The Marketing Help is the #1 resource for proactively managing your marketing career. Marketing has changed a lot during the past 5 years and Erik and I have a conversation around the soft and technical skills that students can build now to land their dream job in the marketing field.  We also talk about the 6 career factors that will prepare you for your job search. There are:  Challenge Company Location Salary  Title  Balance About Erik Harbison Erik is passionate about making connections that enable success for the next generation of marketers and marketing talent. He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. He has held leadership roles with award-winning agencies, such as Harmelin Media, 22 Squared, 360i, and eBay Enterprises. More recently, Erik was leading marketing strategy and growth as CMO at AWeber Email Marketing (email software for SMBs). Over his career, Erik has amassed a well-developed, active network with leading agency, tech, start up and academic communities. From an education standpoint, Erik serves as a guest instructor for a one-of-a-kind course on digital marketing with Drexel University. And, is lead instructor for the #1 ranked online digital marketing professional certification course with the University of Vermont.  His passion for educating marketers led him to support the online marketplace for digital marketers, GenM, as their lead instructor and career coach.  He has helped hundreds of students start their marketing career journey and established marketing professionals evolve their craft, network and marketability. Contact Erik  https://www.linkedin.com/in/eharbison/ or https://www.themarketinghelp.co/

In this episode I speak with Erik Harbison, the Co-founder of The Marketing Help. The Marketing Help is the #1 resource for proactively managing your marketing career. Marketing has changed a lot during the past 5 years and Erik and I have a conversation around the soft and technical skills that students can build now to land their dream job in the marketing field. We also talk about the 6 career factors that will prepare you for your job search. There are: Challenge Company Location Salary Title Balance About Erik Harbison Erik is passionate about making connections that enable success for the next generation of marketers and marketing talent. He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. He has held leadership roles with award-winning agencies, such as Harmelin Media, 22 Squared, 360i, and eBay Enterprises. More recently, Erik was leading marketing strategy and growth as CMO at AWeber Email Marketing (email software for SMBs). Over his career, Erik has amassed a well-developed, active network with leading agency, tech, start up and academic communities. From an education standpoint, Erik serves as a guest instructor for a one-of-a-kind course on digital marketing with Drexel University. And, is lead instructor for the #1 ranked online digital marketing professional certification course with the University of Vermont. His passion for educating marketers led him to support the online marketplace for digital marketers, GenM, as their lead instructor and career coach. He has helped hundreds of students start their marketing career journey and established marketing professionals evolve their craft, network and marketability. Contact Erik https://www.linkedin.com/in/eharbison/ or https://www.themarketinghelp.co/

Erik Harbison, Co-Founder of The Marketing Help, joins us today on the Real-World Branding Podcast. Erik dives deep into the necessity of personal branding in one's own career development and how personal marketing strategy has evolved with the growing availability of digital information. If you like our podcast, please subscribe and leave us a rating! […] The post Build Your Personal Brand: Erik Harbison, Co-Founder – The Marketing Help appeared first on Finch Brands.

Show notes: Erik’s early love for writing ads as a kid His beginnings as a media buyer How data and the internet influenced his decisions and lead to digital marketing How playing multiple roles in marketing lead him to form his own business Understanding what people want to see when it comes to marketing The … Continued

  Hey everyone! In today’s episode, I share the mic with Erik Harbison, Chief Marketing Officer at AWeber, an email marketing platform. Erik has a great deal of experience with digital marketing and even serves as an Adjunct Professor at Drexel University, where he lectures about new media marketing.   Tune in to hear Erik share about being the first company to build an auto-responder, how AWeber stays at the top of their game by hiring problem solvers, why they’ve never changed their pricing structure, and how they’ve managed to stay successful for 20 years. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu

Erik Harbison is the Chief Marketing Officer at AWeber where he oversees AWeber's overall marketing operations. vision and strategy. This includes the Business Development, Social Media, PR, Education and Content marketing disciplines. Connect with Erik: Erik has over twenty years of experience in the marketing and advertising space that includes starting and selling a boutique agency, growing award-winning marketing teams and launching performance-based campaigns. During our interview we discuss: - Erik shares the #1 strategy that Aweber is using to generate new clients for their email services. - Erik shares why he believes email is NOT dead. - Then Erik shares 3 steps that small businesses can leverage to generate more revenue with email. - We dissect how powerful segmenting your email list can be, including doubling both open and click through rates. - Erik shares his favorite growth tool/software. - Then Erik recommends one of his favorite books. Erik's websites: www.aweber.com www.linkedin.com/in/eharbison/  

How do you make email marketing a relevant part of your marketing mix? We find out from Aweber’s head of overall strategy, Erik Harbison. With 20 years of experience in marketing and advertising behind him, Erik really knows his way around. Although we hear horror stories of open rates down below 10%, Erik shows us what you can do to engage your email lists and achieve open rates of up to 80%.   See some of Erik’s top tips below: **  Don’t be scared of email marketing. It’s a lot more simple than people think. **  If you are sending the right email to a targeted segment of your database, you can achieve up to 80% open rates. Segmentation is key! **  The deliverability of your emails is driven by many different factors. A key factor is the history of engagement on your email lists. Always make sure EVERY email is relevant, or you’ll be marked down. **  Always think about the end action you want your readers to take once they read your email. Don’t just stop at open rates. **  Set the expectations of your users from the beginning, i.e. “you’re signing up to a monthly email”   In this episode of Business Brain Food you will learn: **  Where is email marketing right now? **  The fear factor of email marketing **  Open rates **  Good ‘signals’ and bad **  When to use a CRM **  How best to place images in emails **  How to monetise your subscribers   Resources mentioned in this episode: **  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au ** Go to http://www.aweber.com for a fully functional 30-day free trial **  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au **  Twitter: https://twitter.com/bfewtrell   Call to action: As Erik says, “begin with the end in mind”. Each email and each campaign behind it will only work if you focus hard on the end goal. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

In this podcast, hear from Erik Harbison, CMO of AWeber, on why email marketing still works to acquire new clients and nurture existing clients.  AWeber is a highly effective tool that helps you systemize your email marketing and so much more.  Learn how to integrate your podcast with email marketing at a free online summit on July 17, 2018: https://go.aweber.com/beyondthepodcastsummit Some additional links and resources for AWeber: AWeber.com - access to a 30 day free trial. AWeber.com/academy/ - video learning center for anyone starting with AWeber. AWeber.com/connect: Access to the free marketers content bundle. 5 must-have resources for any business that wants to up their email game. Just getting started with email marketing? Free access to our 6-part email marketing video master class course. Not sure what to write in your emails? 45+ copy and paste email content templates Want to grow your email audience..fast? Accelerated 6-part video course on meaningful list growth. Want to get more emails to your subscriber's inboxes? 20+ tips on improving your email deliverability. Want to include your latest podcast episode in your email? Audio player embed image for any podcasters.  

In this podcast, hear from Erik Harbison, CMO of AWeber, on why email marketing still works to acquire new clients and nurture existing clients.  AWeber is a highly effective tool that helps you systemize your email marketing and so much more.  Learn how to integrate your podcast with email marketing at a free online summit on July 17, 2018: https://go.aweber.com/beyondthepodcastsummit Some additional links and resources for AWeber: AWeber.com - access to a 30 day free trial. AWeber.com/academy/ - video learning center for anyone starting with AWeber. AWeber.com/connect: Access to the free marketers content bundle. 5 must-have resources for any business that wants to up their email game. Just getting started with email marketing? Free access to our 6-part email marketing video master class course. Not sure what to write in your emails? 45+ copy and paste email content templates Want to grow your email audience..fast? Accelerated 6-part video course on meaningful list growth. Want to get more emails to your subscriber's inboxes? 20+ tips on improving your email deliverability. Want to include your latest podcast episode in your email? Audio player embed image for any podcasters.  

  The psychology of improving your email marketing and how it can help sell your books, courses, products, and services... --- Happy 4th of July AND Happy Podcast Movement month!! Speaking of Podcast Movement, I met today’s guest at last year’s Podcast Movement! He is an expert in email marketing and how to upgrade your email list, why you should (hint: you definitely should!), and how to improve your business and content! We dig into the psychology of improving your email marketing and how it can help sell your books and content! A few exciting highlights include:- Find out why entrepreneurs SHOULD grow their email list! - Learn the best tips for email subject lines! - Tips on how to avoid spam folders! - Learn how to separate yourself as a successful business or content creator from other businesses! - Learn how to improve your click ratings! - What are good open rates? What are good click rates? - Find out why open rates should be a metric and not a goal! - Find out why you should be testing subject lines at least twice a month! - Long form emails vs. Short-term emails? (Hint: Context vs. Content) - Can writing "hit reply" hurt you in your email? Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Erik has been building digital marketing teams, strategies, and solutions for over two decades, servicing small businesses through Fortune 500 brands. He has held several leadership roles with award-winning agencies, including starting and exiting a boutique agency via an acquisition in 2005. Currently, Erik is CMO at AWeber.com (email technology targeting small businesses), where he oversees operations and strategy for brand marketing, social media, CRM, PR, content, and business development disciplines. Erik has also parlayed his years of experience into creating and teaching college-level digital marketing courses (online and classroom). His recent online certification course with the University of Vermont was recently awarded top online digital marketing certification course. He is an avid soccer player/watcher, coffee drinker, and recently became an ordained minister.  Great Quotes: “We became hyper- focused on some key topics and built relevant content around it.” – Erik Harbison “It's amazing how just one word can change the results of an entire campaign.”– Erik Harbison “Taking the time to ask a couple of basic questions is what separates a successful business to those that aren’t.” – Erik Harbison “If you don’t have an email list, it’s good to have one so you can grow your audience.” – Erik Harbison “Send with purpose so that the segments you create are getting very specific messages.” Erik Harbison “Segmentation can be one of the most important things an email marketer will be focused on this year.” – Erik Harbison “Think emotion first before you start putting words down.” – Erik Harbison “I like to think of the context of the email should dictate the content you think about writing.” – Erik Harbison “She used email to build up excitement.” – Erik Harbison “Use email as a way to build interest; and use email as a way to build demand.” – Erik Harbison Links to Things Mentioned in This Podcast Episode: Podcast Movement Litmus Check out AWeber! Free Goodies from Erik! AWeber’s “Ask Me About Email Marketing” Podcast Over 60 episodes - featuring some of the most prominent modern marketers - that cover the most popular topics in email marketing and how to make email the hub of your marketing campaigns. AWeber's Free 6-day email course & 45+ content templates For any marketer that is 'stuck' figuring out what to write in their emails. AWeber's List Growth Blueprint Course An accelerated video course that provides direction on how to launch a targeted lead magnet. AWeber’s “Email Libs” Email Content GeneratorCreate content for your most important emails (welcome, confirmation) in seconds with these DIY pre-populated templates. AWeber's Email Deliverability ChecklistFor any marketer looking to understand how to get their emails into inboxes. A video series from AWeber’s Art Director on email design    Read More: Shownotes for this interview with Erik Harbison of AWeber on Email Marketing Tips and Tricks!      

In this episode of the Garlic Marketing Show, we have Erik Harbison as our special guest today who is the pioneer of email and is the director of marketing for aWeber. He explains how he had experience running digital marketing strategy and execution for brands and eventually joined the client/technology side and joined aWeber to help. He describes keeping up the pace and creating a great communication line is vital for a company like aWeber. He describes how the company is integrating videos to gather customers. The use of video is very impactful especially when trying to generate educational content. Emails are still a strong suit but integrating videos ties people together since it builds on connection and storytelling. Emails are great for also educating and helping people first. As a marketer, you want to create a steady stream of emails, but also connect with them in a way as if you reading their mind. He describes how to segment to the B2B area. What You’ll Learn: How videos are vital in the education arena Who to direct your emails to Creating connections and voices through the power of email Connect with Erik Harbison: aWeber aWeber's Facebook Page aWeber’s Blog Links and Resources: Iangarlic.com/plan Garlicface.com     See acast.com/privacy for privacy and opt-out information.

“Email gets the least amount of credit but does the most work for a business,” said this episode’s guest, AWeber’s Chief Marketing Officer Erik Harbison. And we couldn’t have said it better ourselves. You can build and nurture relationships, engage and successfully sell to your audience for next to nothing. Email marketing makes sense. Not using email marketing — well… doesn’t.   In this episode, Erik and Adam give a high-level view of email marketing as well as some specific actionable tips you can implement to boost your bottom line and improve your results.   Episode Discussions: What is valuable content? Building trust with your audience How to choose the right email service provider How emails drive sales and ROI Effective email copywriting tips Tools and resources for high-quality emails How often you should be sending emails Email sequences and conditioning subscribers When to keep it short and sweet and when to use long-form Direct selling vs relationship building email strategy The truth behind those massive email ROI statistics Business benefits of email marketing How to structure emails so they get read Deciding price points for products and services using audience feedback Conditioning your audience over time to take action Why you should welcome unsubscribes 4 main levers for max email deliverability and spam triggers   2:27  Erik's story: Has worked at AWeber for the past 4 1/2 years Spent 20 years in digital marketing agencies   3:31  Why you should be using email marketing in your business "Imagine if Facebook and Google disappeared tomorrow, how would you connect with your audience?" Recession-proof channel that enables you to connect with your audience no matter what’s happening. One of the most productive channels in generating return on investment for brands, businesses, and marketers. Generate sales from your database in addition to building strong relationships.   5:15  Just how realistic are those massive email ROI statistics?   7:34  How emails drive sales and ROI Build trust and nurture relationships with your audience by providing valuable content, allowing you to ask for the sale later.   10:19  Direct approach to sales Comes down to the context of the ask.  If the sent email asks for a sale, the audience has already exchanged dollars prior to the email being sent.   10:54  Relationship first approach Look for feedback Include direct links to surveys Promote complementary tools Ask might occur in the first link in email or in the P.S. Find which resonates with you most.   12:40  Deciding price points for products and services using audience feedback.   14:04  Email copywriting tips Write like you're writing to one person. Focus on their needs and the "you" and "your." Use personalization beyond the subject line and weave into the body content. Focus on the benefits of what you're offering as opposed to features (outcomes, pains, pleasures, emotional benefits).   17:36 Short simple vs long-form Depends on context. Challenge yourself to write a longer-form storytelling email about something important to your audience. Break up walls of text into shorter digestible sentences.   19:11  Email sequences and conditioning subscribers If you're just getting started or just launched a product: Cadence should be more frequent in the beginning and trail off over time. Every other day for the first week and every 3rd or 4th day after the week. Provide great content. Subscribers won't realize you're conditioning them to look for your email in their inbox.   Established brands or marketers Focus on consistency. Pick the day that you'll condition your audience to expect your emails. This helps increase open rates and engagement.   21:24  Test your market Ask your audience for feedback about email frequency then give them what they want.   23:34  4 main levers for email deliverability Spam triggers: erratic volume, spam complaints, dragging email directly into the trash without opening. Set the right expectations. Choose the right ESP (email service provider) for your business and make sure it has strong reputations with all ISP’s (internet service providers) Prompt your audience to whitelist your emails. Make sure you have the right subscribers on your list by doing your due diligence. "One of our philosophies is that an unsubscribe is much better than a spam complaint." 27:59  The importance of cleaning your list.   29:12  Tools and resources Getting started: Write down the top 5 qualities most important to you in an ESP and research them.  (Hint: check out their Twitter feeds) For transparent reviews: Email Vendor Selection, G2 Crowd Preview your email before you send it: Litmus Editing: Grammarly and Hemmingway Health check your emails: Sender Score and Kickbox.io to check for hard bounces and soft bounces.   33:14  “Don't underestimate the power of asking your audience for feedback.”   Know anyone who could benefit from this episode? Please feel free to share! Connect with Erik: Email: ErikH@aweber.com Twitter: @ErikHarbison LinkedIn   Mentioned in this episode: G2 Crowd Litmus Grammarly Hemmingway Email Vendor Selection Sender Score Kickbox.io   Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts

Getting ready to head to Podcast Movement 2017 this week, and we have an awesome (and appropriate!) guest: AWeber Chief Marketing Officer Erik Weber joins us to shed some much-needed light on why multimedia ninjas need email marketing…and how to…Read more ›The post TMN064: Email Marketing for Ninjas, with AWeber CMO Erik Harbison appeared first on The Multimedia Ninja with Bradford Rogers.

In this episode of the SaaS Business Podcast, Ron Gaver's guest is Nick Raithel of Content Corps. Nick and Ron discuss the unique requirements startups have for content marketing. Nick points out some of the “dos” and “don'ts” of content marketing stressing the need to begin by building relationships with clients before trying to market their products or services. He describes road-mapping, a tool used by Content Corps to plot a client's marketing course, delve into competitors' tactics, and define success in advance. He discusses how road-mapping can save you time and money. He discusses the various types of content and channels for content marketing. One of his favorite types of content is email courses. When done correctly, email courses can help you win your customers' loyalty. When done incorrectly, they may turn customers away because they are perceived as marketing. With email courses and content marketing in general, the idea is to lead with value and avoid creating content that is nothing more than a thinly concealed sales pitch. He examines the various ways entrepreneurs can use social media to amplify their content by building relationships and increasing audience exposure. He then points out that published books are often overlooked as a marketing tool to build personal authority and set you apart from your competitors. Nick closes out the show with the four most damaging content marketing mistakes aspiring entrepreneurs make and offers an exclusive bonus to listeners of the SaaS Business Podcast in the form of free course tools. See SaaSBusinessPodcast.com/018 for transcript. Please see Disclosure* (below transcript) concerning affiliate links on this page. #AskGaryVee – Nick Raithel used #AskGaryVee (Gary Vaynerchuk) as an example of repurposing content. See the separate entry for Gary in this list for more information about him and what he does. Listen or read at 36:30. Audible* – I'm a podcaster. I like audio. I can listen while I do other things. Audible is now part of Amazon.com. In this episode, Nick Raithel recommends Audible to those of us with busy lives as a way to educate ourselves on the go. New users receive a 30-day free trial, as well as one free story when they register. Listen or read at 40:53. AWeber* – I am an AWeber customer and affiliate. AWeber is email marketing software. I find it to be an affordable solution satisfying my current needs. AWeber employees and (and as far as I know disinterested) third parties have told me that messages sent by AWeber end up in the Spam folder less often than some of their competitors' messages because of their conservative approach. Erik Harbison, the Chief Marketing Officer for AWeber, will be discussing the marketing stack for a SaaS company in an upcoming episode (it is in post-production now). The episode is about the various marketing tools he has used for SaaS companies more than it is about AWeber. This is in alignment with what Nick Raithel says in this episode. Listen or read at 22:53. Buffer – I am a Buffer user. Buffer is SaaS for social media automation. Buffer currently provides queues, schedules, and analytics for Twitter, Facebook, and LinkedIn. Integrations with the browser and smartphones make buffering a post easy. Reposting (at least on the basic plan) turns into a manual process, which has driven me to another app for reposting and may eventually lead to me discontinuing Buffer. Buffer analyzes engagements with your posts and can suggest an optimized schedule based on maximum engagement. Buffer can monitor Instagram for engagement but does not provide the capability to post to Instagram. Listen or read at 19:11. Buzzsumo – According to the site, Buzzsumo allows you to analyze “what content performs best for any topic or competitor,” and to “find the key influencers to promote your content.” The current pricing model has the starter plan for bloggers and small teams at too high a price point for me to try at this time. Other guests have recommended it, and I hear good things from elsewhere. If is seems like a tool you need and you can justify the price, I think you should give it a try. Listen or read at 19:28. Content Corps – Content Corps Is Nick Raithel's company specializing in content marketing services for startups. Their services cover the gamut of content marketing. Some specific areas of focus are road-mapping the customer's current and future state, creating an editorial calendar for consistent content production, creating email courses, helping clients publish books to enhance their personal and brand authority, and tailored social media engagement. Content Corps Bonuses for SaaS Business Podcast Listeners – Nick Raithel has provided two free courses as an exclusive bonus to SaaS Business Podcast listeners: “Deadly Mistakes in Content Marketing” and “The Faster Content Mini-Course.” According to Nick, the first is “a quick guide showing you seven mistakes you must avoid when doing content marketing,” and the second is “a short, actionable mini-course to help you learn faster ways to create killer content for your blog and social media.” Listen or read at 44:22. Drip – Drip is email marketing software that allows you (according to the site) “to trigger an email, campaign or tag based on any action a user takes, be it expressing interest in a topic, downloading a sample chapter of your book, starting a trial of your software, or viewing your upgrade page.” Drip also provides a visual workflow design capability for your marketing campaigns. Listen or read at 04:54. Gary Vaynerchuk – “Gary Vee” started out doing irreverent videos about wine. He is not your typical wine snob, and this set him apart. Add to that a fair amount of hustle and you will find Gary the author of five books available on Amazon,* videos, a podcast, etc. His books are about the things has done and how to do them. His book Crush It is about personal branding and Jab, Jab, Jab, Right Hook is about standing on in a noisy world. Listen or read at 36:30. Infusionsoft – Infusionsoft is a marketing stack for small businesses. They currently provide email marketing and customer relationship management (CRM) with all plans. Other plans provide sales automation and e-commerce. Listen or read at 22:53. MailChimp – MailChimp is email marketing software. Listen or read at 22:53. Marcus Aurelius – A Roman emperor's reflections on Stoic philosophy, published from 170-180 AD. Nick Raithel alludes to this work in his discussion about how personal study into Stoicism can give an entrepreneur mental toughness when facing challenges and disappointments. Listen or read at 43:18. Salesforce – Salesforce is one of the original SaaS companies to make it “big.” Originally customer relationship management (CRM) SaaS, it is now more of an ecosystem of apps and extensions. Founder and CEO Marc Benioff has chronicled the history of the company in his book Behind the Cloud* written with Carlyle Adler. Dreamforce, their annual expo, draws more than 100,000 people to San Francisco. If you click on the link provided, you should recognize some of the speakers. Nick Raithel mentions Salesforce as the model of what most SaaS businesses are not likely to become stating that most successful SaaS entrepreneurs are more like to become “quiet millionaires” like those studied in the book The Millionaire Next Door (see entry in this list). Listen or read at 42:30. Seneca* – When Nick Raithel discussed Stoic philosophy and its applicability to modern entrepreneurship, he specifically mentions Letters from a Stoic*. To illustrate this similarity here is an excerpt from Amazon's webpage [preceding link] about Letters from a Stoic: “This selection of Seneca's letters shows him upholding the austere ethical ideals of Stoicism—the wisdom of the self-possessed person immune to overmastering emotions and life's setbacks….” I'm not sure you can get that into 140 characters. It may be a bit too much for us today. Listen or read at 43:18. Stoicism* – Nick Raithel mentioned Stoic philosophy having applicability to modern entrepreneurship. See the entries for Marcus Aurelius and Seneca in this list. Listen or read at 43:18 The Millionaire Next Door: The Surprising Secrets of America's Wealthy* by Thomas J. Stanley and William D. Danko ­­– Originally written in 1998 and revised in 2010, the book presents the results of a study of millionaires and identifies seven common traits. Nick Raithel mentioned the book as a good fit for SaaS entrepreneurs. Listen or read at 41:13. See SaaSBusinessPodcast.com/018 for transcript. *Disclosure: Some of the links on this page may be affiliate links. I may earn a commission if you purchase through these links. These commissions help to cover the cost of producing the podcast. I am affiliated only with companies I know and trust to deliver what you need. In most cases, affiliate links are to products and services I currently use or have used in the past. I would not recommend these resources if I did not sincerely believe that they would help you. I value you as a visitor/customer far more than any small commission I might earn from recommending a product or service. I recommend many more resources with which I am not affiliated than affiliated. In most cases where there is an affiliation, I will note it, but affiliations come and go, and the notes may not keep up.

Today, on the Ask Me About Email Marketing podcast, we're covering a hot topic in Digital Marketing – influencers. It seems like 2016 is the year of content curation and influencer marketing. Most annual predictions posts claimed these two areas of focus as important trends to watch. There are many ways that brands, businesses, and entrepreneurs are using influencers to help grow their subscriber base and capture the attention of new prospects. To get to the bottom of this concept of influencer marketing, which honestly is not very new, I roped our CMO, Erik Harbison, into the recording booth for a conversation. In this episode, we discussed influencer, advocate, and referral marketing, and how you can leverage these to expand your reach and enhance your email marketing. Here are a few things you'll learn in this episode: What is influencer marketing? What's the difference between influencers and advocates? How do you find influencers and advocates? How can you activate influencers and advocates? Here are the links mentioned in this episode: Yelp Quora Extole Influitive What do you think about influencer and advocate marketing? Ready to ask a question? Visit aweber.com/podcast to drop us a line!

Welcome to the first official episode of the Ask Me About Email Marketing podcast. Our first question comes from Simon Kadwill, a book marketer who is preparing for his upcoming book launch.Simon asks us how he can use email marketing to support his campaign.To answer this question, I've tapped two of our in-house experts: Erik Harbison, our CMO, and Chris Vasquez, Creative Director.