Podcasts about conversion summit

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Best podcasts about conversion summit

Latest podcast episodes about conversion summit

FiringTheMan
How to Turn Your Message Into a Movement with Steve Werner

FiringTheMan

Play Episode Listen Later Apr 29, 2025 53:36 Transcription Available


What happens when you quit your bartending job, book the largest event space in Las Vegas, and only sell two tickets? For most, that would signal the end of an entrepreneurial journey—but for Steve Werner, it was just the beginning of a remarkable transformation from failure to seven-figure success.Steve pulls back the curtain on his journey from working seven days a week in a Vail ski town to building a thriving business helping entrepreneurs craft signature talks, high-converting offers, and emotionally resonant content. The turning point? A Tony Robbins event that forced him to confront the uncomfortable truth about where his life was heading if he continued on the same path.What sets Steve's story apart is his refreshing approach to failure. Rather than retreating after his disastrous first event, he developed a powerful methodology: "Take action, learn without emotion. Did this work? Did this not work? What can I learn from it?" By removing emotional attachment from his analysis, he could iterate rapidly, holding progressively more successful events and crossing the million-dollar mark within just three years.For e-commerce entrepreneurs struggling to create emotional connections with "ordinary" products, Steve offers two practical pathways: either align your brand with a meaningful cause (like TOMS Shoes) or incorporate authentic personal storytelling into your marketing. He emphasizes that everyone has a story worth telling—it's about finding the right angle that resonates with your audience.The conversation takes a fascinating turn when Steve reveals the dramatic shifts in the post-COVID event landscape. Virtual events have surged in popularity but suffer from abysmal attendance rates, while traditional conferences are struggling as consumers increasingly demand solutions to specific pain points rather than generalized content. This explains why even established events like Traffic and Conversion Summit are canceling shows that would have been considered successful by previous standards.Ready to transform your message into a movement? Steve's insights will help you build deeper connections with your audience while avoiding the pitfalls that derail most entrepreneurs. The question isn't whether you'll face obstacles—it's whether you'll have the mindset to turn those obstacles into opportunities.How to connect with Steve: Website: https://stevenphillipwerner.com/Steve.coffee.com Book a call with Steve: https://bookacall.reachingmillions.co/Linkedin: https://www.linkedin.com/in/steven-phillip-werner/Podcast: Grow Your Impact, Income & Influence Podcast - [https://podcasts.apple.com/us/podcast/grow-your-impact-income-influence/id1532299107]Instagram: https://www.instagram.com/stevenphillipwerner/Youtube: https://www.youtube.com/c/SteveWernerStoriesFacebook: https://www.facebook.com/StevenPhillipWerner Support the show

What If It Did Work?
From Bourbon Beginnings to Wall Street: Jeremy Delk's Journey of Resilience and Success

What If It Did Work?

Play Episode Listen Later Feb 19, 2025 64:53 Transcription Available


Raised in the bourbon capital of Bardstown, Kentucky, our guest Jeremy Delk, a serial entrepreneur, takes you on a journey from his humble beginnings to transforming industries and making millions. Imagine a world where bourbon is not just a drink but a legacy linked to The Beatles and a legendary racehorse. Jeremy shares not only how his upbringing shaped his business ventures but also how he sees potential in Kentucky's bourbon distilleries, uncovering the nuanced world of bourbon, whiskey, and scotch. His passion for calculated risks highlights a unique approach to both personal and professional growth.The episode takes a poignant turn as Jeremy opens up about the emotional and financial turmoil following his father's death. Struggling to maintain stability, he was driven to not just survive but thrive, eventually becoming a multimillionaire while realizing the importance of emotional fulfillment beyond financial success. We explore how adversity shaped his journey from Kentucky to Wall Street, where he defied odds and transformed a modest investment into a fortune. His story is a testament to resilience, as he recounts overcoming setbacks to become the youngest trader in Fidelity's history.As our conversation unfolds, we celebrate the transformative power of community and coaching. Jeremy shares how mastermind groups like War Room and Traffic and Conversion Summit helped him evolve from skepticism to belief in collective wisdom. His love for turning struggling businesses into thriving ventures shines through, as he thrives on the challenge of turning "dumpster fires" into success stories. Jeremy's journey is about embracing adversity, valuing genuine connections, and staying true to oneself. We wrap up with heartfelt gratitude, urging listeners to prioritize family, self-care, and personal growth, while remembering that challenges are mere stepping stones on the path to success.Join the What if it Did Work movement on FacebookGet the Book!www.omarmedrano.comwww.calendly.com/omarmedrano/15min

Uncensored Society Podcast
MYM 187 | Mindset Shifts for Measurement Success: Insights from Mercer

Uncensored Society Podcast

Play Episode Listen Later Feb 19, 2025 35:17


Send us a textIn this episode, Kay sits down with Chris Mercer, widely known as Mercer, Co-Founder of MeasurementMarketing.io. Mercer shares his transformative journey from building WordPress websites to becoming an authority in measurement and marketing strategies. Known for simplifying complex data analytics into actionable steps, Mercer explains how businesses can shift their mindset andmeasurement strategies to drive results. Whether you're a startup, small business, or scaling organization, Mercer's insights into data-driven decision-making and strategic mindset shifts will revolutionize how you approach your business operations and growth.What to Expect in this Episode:00:00 — Introduction to Chris Mercer and his journey into measurement marketing.00:02 — From WordPress to Measurement Marketing: How Mercer identified the market need.00:06 — The Power of Listening to the Market: Pivoting based on customer demand.00:11 — The First Thing Businesses Should Measure: Simplifying your data approach.00:17 — Simplicity is a Skill: Avoiding overcomplicated measurement systems.00:21 — Stages of Business Measurement: Cave, Valley, and Summit explained.00:31 — Avoiding the Helicopter in the Cave Trap: Why starting with simplicity matters.00:37 — The Role of Mindset in Business Success: Useful beliefs and being open to being wrong.00:45 — Building Measurement Muscle: Developing systems and growing naturally.00:52 — Introduction to Profit School: Optimizing team structures and workflows.01:02 — Key Takeaways for Entrepreneurs: Mindset, systems, and simplicity in scaling.Guest Bio:Chris Mercer, widely known as Mercer, is the Co-Founder of MeasurementMarkeƟng.io, an industry- leading platform dedicated to helping businesses simplify their analytics and make data-driven decisions. With years of experience in digital marketing, Mercer is a sought-after speaker at prestigious events like Traffic & Conversion Summit, Social Media Marketing World, and Content Jam. He specializes in demystifying data analytics and empowering entrepreneurs to measure what truly matters in theirbusinesses.Connect with Chris Mercer: Measurement Marketing Website: https://measurementmarketing.io Profit School Website: https://profitschool.com LinkedIn: Chris Mercer on LinkedInConnect with your Host, Kay SutharBusiness Website: https://makeyourmarkagency.com/Podcast Website: https://www.makeyourmarkpodcast.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group: https://www.facebook.com/groups/482037820744114Podcast: https://www.makeyourmarkpodcast.com/Email: kay@makeyourmarkagency.comFREE Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.comKey Takeaway:Understanding measurement isn't about drowning in data—it's about asking the right questions, collecting meaningful answers, and taking informed actions. Mercer breaks down the mindset, tools, and strategies required to scale efficiently and sustainably. Tune in and learn how to transform your approach to measurement, mind

The Unforget Yourself Show
How to Use Podcast Guesting to Add 6 (or Even 7) Figures to Your Business with Dustin Riechmann

The Unforget Yourself Show

Play Episode Listen Later Jan 31, 2025 42:35


Dustin Riechmann is the founder and CEO of 7-Figure Leap, a company that helps mission-driven experts build 7-figure brands by leveraging the power of storytelling and strategic podcast guesting.Through his Profitable Podcast Guesting strategies, Dustin has empowered over 200 entrepreneurs to collectively generate more than $20 million in revenue. His expertise has been showcased at major industry events like Traffic & Conversion Summit and StoryBrand Summit, as well as through nearly 100 podcast appearances.Dustin's entrepreneurial journey is a remarkable tale of rapid growth and adaptability. Having scaled his business 10X last year and doubled it again this year, he's navigated the challenges of swift expansion by focusing on building robust support systems. His story is an inspiring example of how embracing chaos and implementing strategic solutions can lead to extraordinary business success.Here's where to find more:https://7figureleap.comhttps://www.linkedin.com/in/dustinriechmannhttps://www.youtube.com/@7FigureLeapPodcast___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Business Lunch
Marketing Missteps: What Went Wrong at TNC?

Business Lunch

Play Episode Listen Later Nov 29, 2024 39:09


Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss share insights on the challenges faced during the acquisition and management of the Traffic and Conversion Summit. They discuss the importance of understanding community dynamics versus content value, the pitfalls of corporate decision-making, and how these factors contributed to the event's struggles.Highlights:"If you're going to do acquisitions, you need to be really clear on exactly what it is that you're buying.""The hardest thing in the world to do is to create a place, but you can lose that way faster than it takes to build.""You cannot let bean counters make business decisions." "The consulting firm that advised them not to buy Digital Marketer gave some of the worst advice they probably ever paid for."Timestamps:00:00 - Introduction01:54 - Community vs. Content08:18 - Pre-Pandemic Sales Struggles10:00 - Financial Implications of the Pandemic12:35 - Lessons Learned from the Deal15:30 - Importance of Community Involvement17:00 - Consequences of Poor Marketing Decisions20:15 - The Role of Digital Marketers22:40 - Strategic Partnerships and Growth Opportunities25:00 - Reflections on Corporate Culture28:15 - The Future of Events Post-Pandemic30:40 - Closing Thoughts on Acquisitions37:22 - Episode ConclusionCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

The Happy Hustle Podcast
3 Essential Attributes for Leading a Happy and Fulfilling Life with Cary Jack

The Happy Hustle Podcast

Play Episode Listen Later Oct 4, 2024 18:54


What if I told you that living an amazing life boils down to just three simple traits? In this episode of The Happy Hustle Podcast, I'm breaking down the concept of PHK, which stands for Positivity, Helpfulness, and Kindness—three attributes that, when embodied, will drastically improve your life in more ways than you can imagine. I first came across this idea from Ryan Deiss, the founder of Digital Marketer. We met at the Traffic and Conversion Summit, and he recently discussed it on the Money Mondays podcast with Dan Fleyshman (shoutout to them!). Ryan shared that PHK is what he teaches his kids to live an amazing life, and let me tell you—it's just as impactful for adults too. First up in PHK is Positivity. And no, this isn't about being unrealistically cheerful 24/7. Positivity is about carrying that light within you, that energy that uplifts everyone around you. It's about gratitude and finding the silver lining, even when things get tough.When you choose positivity, you attract positive opportunities. You inspire those around you. And most importantly, you create a better life for yourself.The second attribute is Helpfulness. If you want to win in life, you have to serve others. Period. Helpfulness is about offering value without expecting anything in return—because good karma always finds its way back. When you help others, you build trust, create connections, and establish strong relationships. Last, but not least, is Kindness. You have the choice to be kind in every interaction. Whether it's a compliment to the grocery store cashier or offering support to a friend in need, kindness is a game-changer. It's more than just making someone's day—it has the power to transform lives.So that's PHK: Positivity, Helpfulness, and Kindness. These three simple yet profound traits are the keys to Happy Hustlin' and living an amazing life. Shoutout to Ryan Deiss for sharing this with me because it's been a game-changer, and I hope it is for you too.If you start embodying these traits today, I guarantee you'll notice the difference. Be positive, be helpful, be kind—and you'll attract more joy, opportunities, and fulfillment.Now get out there and start living your best PHK-filled life!Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers (https://bioptimizers.com/happy)If you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

Lunch With Norm - The Amazon FBA & eCommerce Podcast
From 10M to 200M - How to Build Systems (So Your Business Runs Without You) | Ryan Deiss | Ep. 615

Lunch With Norm - The Amazon FBA & eCommerce Podcast

Play Episode Listen Later Sep 2, 2024 55:01


In this episode of Lunch with Norm, Norm Farrar is joined by Ryan, who shares his expertise on the business systems necessary to scale a company to nine figures. From creating a growth engine to systemizing operations, Ryan provides invaluable advice for entrepreneurs aiming to achieve massive growth. Discover the power of visualizing your customer journey, the importance of selling and serving before systemizing, and how to focus on key metrics to optimize your growth engine.   Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   More about Ryan... Ryan Deiss is a best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today. Ryan is the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com.   Ryan is the creator of the “Customer Value Optimization” methodology and have introduced and popularized many of the digital selling strategies that modern companies now take for granted. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

More Perfect Marketing
Building Trust through Genuine Content (with Atiba de Souza)

More Perfect Marketing

Play Episode Listen Later Jun 24, 2024 33:28


Many businesses think content creation is simply about pushing out information and attracting as many eyeballs as possible, but there's a lot more to it. Successful content strategy is about being seen by the right people and engaging them in meaningful ways. In this episode, we're going to dig into the heart of effective content strategy and how it can grow your business by genuinely addressing your customers' needs and pain points. Our guest, Atiba de Souza, shares key insights on how to use content wisely and purposefully to boost your business's revenue, rather than just creating content for the sake of it. This might seem like a simple idea, but many businesses overlook it. When it comes to content marketing, understanding your audience's pain points and providing them with solutions they're actively searching for is crucial. Instead of trying to attract everyone, it's more effective to repel some people and deeply attract those who are your ideal customers. Atiba is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google. Atiba is an Award Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock. When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area. Links Mentioned: https://meetatiba.com

The Success Ascent
Building a Business That Transcends Beyond You

The Success Ascent

Play Episode Listen Later May 15, 2024 52:31


Ryan Deiss is the Founder and CEO of The Scalable Company, where he helps entrepreneurs build operating systems to scale their businesses. He is also the Founder and CEO of DigitalMarketer, the Founding Partner at Scalable Equity LLC, and the Founder and host of the Traffic and Conversion Summit, North America's largest digital marketing conference. As a serial entrepreneur, author, and investor, Ryan is a digital marketing expert and the author of Get Scalable. In this episode… Some entrepreneurs can build businesses that thrive without them. What separates these entrepreneurs from the rest who struggle with overwhelming challenges and growth stagnation? How can you transition your business from a self-reliant operation to a scalable enterprise that can function without constant founder involvement? A digital marketing titan and a master of scalable systems, Ryan Deiss once struggled to manage his cashflow and felt trapped in the “founder's paradox,” the concept that entrepreneurs must decrease their operational role to increase the company's growth. To build, scale, and exit your business, you must identify its value propositions before creating strategic processes to maximize them. Your business can function independently when you establish a dedicated fund for business expenses to manage cash flow, prioritize strategic planning, become proactive in your personal and professional life, and embrace the “founder's paradox” to enable scalability.  In this episode of Destination Business Freedom, Pat Mancuso welcomes Ryan Deiss, the Founder and CEO of The Scalable Company, to discuss the perspective shifts needed to scale. Ryan explained how he overcame significant business challenges, the importance of aligning personal values with business ambitions to set goals, and the delicate balance between family life and entrepreneurial endeavors.

The Art of Making Things Happen (Bluefishing)  Steve Sims

Welcome back to The Art of Making Things Happen, I'm your host, Steve Sims. Today we're diving into the world of scaling businesses with the master of marketing himself, Ryan Deiss. From bringing multiple companies to the Inc 5000 to overcoming personal and professional hurdles, Ryan is a powerhouse of entrepreneurial wisdom. In this episode, Ryan shares his playbook for growth and provides actionable insights on how to scale without losing sight of what matters most — your well-being and relationships. We take a deep dive into his journey, learning how speaking at events and creating the Traffic and Conversion Summit propelled him and his partners into digital marketing stardom and birthed the powerful mastermind group, War Room. We also peel back the layers on Ryan's personal philosophy, his ambition to hold ‘less of more' across businesses, and why he's targeted eight-figure growth while remaining resolutely 'Anti Personal Brand'. Expect to hear the story of his first marketing event at 20, the accidental formation of a new business venture, and why taking annual vacations with family is a non-negotiable for him. Get ready to be inspired and get a hold of actionable strategies to not just grow, but truly scale your business while building a life that's rich not just with revenue, but with purpose and joy. This is The Art of Making Things Happen with Steve Sims, and it's time to make your business dreams a reality.

The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
835: What's Possible: From Solopreneur to Scalable Enterprise with Ryan Deiss

The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Play Episode Listen Later Apr 2, 2024 41:32


In today's episode, Ryan and I delve into his entrepreneurial journey, starting from his very first company which kickstarted his career. We explore the invaluable lessons he's learned and what he recommends for businesses in their infancy. As for those businesses that don't quite make it? Ryan breaks down the biggest reasons and shares insights on what it takes to scale a business from half a million to millions more. Whether you're a budding entrepreneur or a seasoned business owner, there's something for everyone in today's discussion.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Have you ever wondered what it takes to leverage your business into a scalable enterprise? Well, today we're going to explore just that with a very special guest, Ryan Deiss. Ryan is a serial entrepreneur, author, and investor, with a proven track record of building successful companies. He is the founder and CEO of The Scalable Company and DigitalMarketer, and a founding partner at Scalable Equity, an equity accelerator that builds, acquires, and invests in b2b media services and software brands. He's also the brains behind the Traffic and Conversion Summit, the largest digital marketing conference in North America, and the author of the book Digital Marketing for Dummies.  Podcast Highlights: How Ryan Started His First Business Monetizing Your Knowledge Setting Yourself Up to be Scalable How to go from Primary Operator to Scalable Business How to Grow your Sales as you Scale Your Team Scaling Fast and Staying in Business Why Businesses Fail When It's Okay to Stay Small and When You Should Scale Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Big Success Podcast
Digital Marketing Expert Ryan Deiss: How You Can Scale Your Business in 5 Steps

The Big Success Podcast

Play Episode Listen Later Mar 20, 2024 34:42 Transcription Available


In this episode, we delve into the world of digital marketing with Ryan Deiss, exploring the dynamics of success and personal growth in the business realm. Brian shares his expertise on navigating the competitive landscape and achieving independence through effective marketing strategies. We also discuss personal milestones and their impact on shaping our understanding of success, influenced by the wisdom of loved ones.The conversation delves into fostering a success-oriented culture within businesses, touching on topics like learning from failures, celebrating victories, and maintaining a healthy work-life balance. We explore the importance of leadership balance and strategies for becoming a more effective CEO, emphasizing the significance of playing to one's strengths and surrounding oneself with supportive individuals.About Ryan Deiss:Ryan Deiss is a prominent serial entrepreneur, author, and investor, renowned for his significant impact on the digital marketing landscape. Praised by Shark Tank star Daymond John for practically owning the internet with his companies, Ryan is the Founder and CEO of The Scalable Company (Scalable.co), DigitalMarketer.com, and a Founding Partner at Scalable Equity, LLC. Through Scalable Equity, he accelerates the growth of B2B media, services, and software brands. Additionally, Ryan is the visionary behind the Traffic & Conversion Summit, North America's largest digital marketing conference. He is also the author of "Digital Marketing For Dummies," now in its second edition, establishing him as an authority in modern marketing. As a sought-after speaker, Ryan has shared the stage with esteemed business leaders and celebrities, including Sir Richard Branson, Gary Vaynerchuk, Martha Stewart, Tim Ferris, Daymond John, and Dave Ramsey.Please click here to learn more about Ryan Deiss. About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

The Beauty of Business
Effective Funnels & Scaling Business ⎸ The Beauty of Business ep. 6 ⎸ David Balji

The Beauty of Business

Play Episode Listen Later Mar 19, 2024 39:52


David started building funnels and advertising campaigns as a 16 year old and built an impressive client list. With years of experience and millions of dollars of ad spend under his belt, at the age of 23, David is now scaling online programs and courses through his funnels. His upcoming event "Conversion Summit" will help YOU convert more leads into paying customers. GET YOUR TICKETS HERE; https://fixmyoutreach.com/event You can find David here; https://www.instagram.com/davidbalji/ The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast. Let's chat: https://calendly.com/aj-mediaco/aj-media-discoverycall

Network Marketing Ninja Podcast With Frazer Brookes
The Best Network Marketing Scripts (Part 3) - Episode 302

Network Marketing Ninja Podcast With Frazer Brookes

Play Episode Listen Later Mar 12, 2024 40:32


In this episode Frazer shares some of the best scripts to use to build your Network Marketing business. These scripts are proven to get results if you follow them correctly. Doing the right activity and enough of it will bring the results you deserve in your business. Don't miss future live broadcasts that are every Tuesday 7pm UK time (2pm Eastern). Join the Content & Conversion Summit 2024:http://FrazerBrookes.com/summitGet your ticket to Dare To Dream in Dubai:DareToDreamEvent.comOnce you have listened to this episode let me know that you have completed it by taking a screenshot on your device, posting it onto your Instagram Stories and tagging Frazer @frazerbrookesonlineJoin our FREE Telegram Channel here to win some cool prizes: https://t.me/networkmarketingninja Let Frazer know what your biggest takeaway was. Screenshot the episode on your device, and tag Frazer @frazerbrookesonline - if you got value SUBSCRIBE and leave a positive review!Support the show

The Kim Barrett Show Podcast
How to Dominate Sales Conversations and Close Deals

The Kim Barrett Show Podcast

Play Episode Listen Later Mar 12, 2024 43:12


Are you grappling with closing deals and standing out in your industry? Constantly facing objections and struggling to connect with prospects can hinder your success and growth. Joining us today is none other than the Sales Warlord himself — one of my very early mentors, Gulliver Giles. Together, we dissect common sales hurdles and offer actionable solutions to overcome them. Throughout the episode, we tackle the essential challenges on the road to mastering sales, providing practical tips and strategies for honing your craft. From handling objections to the importance of following up and cultivating trust with clients, we leave no stone unturned. If you're eager to elevate your sales game and assert dominance in your field, hit that play button and let's dive right in! Episode Highlights: 00:00 - Coming up… 00:20 - Introduction 02:15 - What is the importance of having a sales system in place for businesses? 06:45 - The best investment for boosting your marketing skills in sales 11:42 - How can pushing yourself out of your comfort zone lead to success? 14:32 - 3 key virtues that lead to success - Discipline, consistency, and hard work 17:31 - Discovering the power of reflection in a sales training program 20:21 - The importance of having a sales script at the beginning of a sales career 23:35 - The importance of a sales process for generating leads and converting customers 28:04 - The sales dominance everyone knew of in the past 29:23 - The NEW sales dominance and what makes it better 34:25 - The WORST and BEST place to find salespeople 38:19 - The real secret to effective selling? Hint: it's not about media platforms 39:53 - Why a recruitment marketing plan is crucial for hiring salespeople 41:25 - How important is the right message in sales? About Gulliver Giles: Gulliver Giles, renowned as "the best sales trainer on the planet," the Sales Warlord has transformed the sales industry with his innovative Sword of Sales system and his famous Armor of God objection handling system. His ultimate mission is to change the negative perception of sales and salespeople, believing that authentic salesmanship comes from a place of love, not manipulation. Gulliver is the lead presenter for Strategic Anarchy's 3-day sales event, and has been a keynote speaker at events worldwide, including Digital Marketer's Traffic and Conversion Summit, where he passionately advocates for a new era of sales education and practices. Connect with Gulliver Giles: ⏩ Website: https://www.ironcage.com.au/ ⏩ Facebook: https://www.facebook.com/saleswarlord/ Resource Links: ⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/) ⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Connect with Kim Barrett: ⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett ⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/ ⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. ⏩ Subscribe to YouTube https://bit.ly/3ApZLpL ⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD ⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC ⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP ⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8 ⏩ Subscribe to Omny: https://bit.ly/3oLl8ipSee omnystudio.com/listener for privacy information.

Network Marketing Ninja Podcast With Frazer Brookes
The Best Network Marketing Scripts (Part 2) - Episode 301

Network Marketing Ninja Podcast With Frazer Brookes

Play Episode Listen Later Mar 5, 2024 30:14


In this episode Frazer shares some of the best scripts to use to build your Network Marketing business. These scripts are proven to get results if you follow them correctly. Doing the right activity and enough of it will bring the results you deserve in your business. Don't miss future live broadcasts that are every Tuesday 7pm UK time (2pm Eastern). Join the Content & Conversion Summit 2024:http://FrazerBrookes.com/summitGet your ticket to Dare To Dream in Dubai:DareToDreamEvent.comOnce you have listened to this episode let me know that you have completed it by taking a screenshot on your device, posting it onto your Instagram Stories and tagging Frazer @frazerbrookesonlineJoin our FREE Telegram Channel here to win some cool prizes: https://t.me/networkmarketingninja Let Frazer know what your biggest takeaway was. Screenshot the episode on your device, and tag Frazer @frazerbrookesonline - if you got value SUBSCRIBE and leave a positive review!Support the show

Network Marketing Ninja Podcast With Frazer Brookes
We Made It! What's Next? - Episode 300

Network Marketing Ninja Podcast With Frazer Brookes

Play Episode Listen Later Mar 4, 2024 5:03


We made it to 300 episodes of the Network Marketing Ninja Podcast, wow! I didn't imagine when I started that we would be here. Although the future of the podcast isn't as exciting as it once was for various reasons, I will still continue to drop episodes from time to time to help you grow. Don't miss future live broadcasts that are every Tuesday 7pm UK time (2pm Eastern). Join the Content & Conversion Summit 2024:http://FrazerBrookes.com/summitOnce you have listened to this episode let me know that you have completed it by taking a screenshot on your device, posting it onto your Instagram Stories and tagging Frazer @frazerbrookesonlineJoin our FREE Telegram Channel here to win some cool prizes: https://t.me/networkmarketingninja Let Frazer know what your biggest takeaway was. Screenshot the episode on your device, and tag Frazer @frazerbrookesonline - if you got value SUBSCRIBE and leave a positive review!Support the show

Ecomonics
YouTube Ad Campaigns with Justin Sardi

Ecomonics

Play Episode Listen Later Feb 27, 2024 28:04


Justin Sardi is the CEO and Co-Founder of TubeSift, a YouTube Ads targeting tool that empowers users to set up high-performing video ad campaigns quickly by taking the manual work out of finding precision targeted, monetized placements for YouTube advertising campaigns. TubeSift is trusted by thousands of entrepreneurs, business owners, marketing agencies and media companies to achieve the highest ROI for their video advertising campaigns. It is now the go-to software tool for anyone running video ads on YouTube. TubeSift has also been featured and recommended at Traffic & Conversion Summit 2019, the largest marketing event and conference in North America.On this episode, Justin and I discuss Video Ad Vault, YouTube videos versus Podcasts, the demographics of YouTube, and much more.

Social Media Marketing Made Simple Podcast
Unlock the Secrets to Scaling Your Business: Ryan Deiss Shares his Expert Advice

Social Media Marketing Made Simple Podcast

Play Episode Listen Later Feb 26, 2024 45:49


Today's episode of the podcast is an interview with Ryan Deiss, where we are talking all about how to scale your business for true freedom and growth. Ryan kindly shares his very honest stories of scaling his own businesses to achieve huge success, how he had to get out of his own way, and the conflicts he experienced between building a business and sacrificing family time. Ryan Deiss is a serial entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He is the Founder and CEO of The Scalable Company (Scalable.co), DigitalMarketer.com, and a Founding Partner at Scalable Equity, LLC, an equity accelerator that builds, acquires, and invests inB2B media, services, and software brands. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conference in North America. He also quite literally wrote the book on modern marketing, Digital Marketing For Dummies (Wiley), which is now in its second edition. KEY TAKEAWAYS COVERED IN THE PODCAST The evolution of online marketing and adapting to changing times The key differences between growing your business and scaling your business How to define your target audience for effective marketing If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Buy Ryan's Book, 'Get Scalable: The Operating System Your Business Needs To Run and Scale Without You' Connect with Ryan on Twitter, Instagram or LinkedIn Connect with Scalable.co through their website, Instagram or Facebook Connect with Teresa on Instagram, LinkedIn or Facebook

Rainmaker Multiplier On-Demand
How Financial Advisors Can Drive Traffic and Boost Conversions, Part 2

Rainmaker Multiplier On-Demand

Play Episode Listen Later Feb 13, 2024 17:51


If you're wondering how you can leverage the latest in digital marketing to drive your financial practice forward, you have to understand how and when your customers interact with your brand. Join host Cary Chaitoff, Vice President of Marketing at C2P, and special guest, Chelsea Konst, Content Marketing Manager at C2P, for Part 2 of their discussion summarizing some of the key takeaways they learned from attending the 2024 Traffic and Conversion Summit in Las Vegas. Tune in to learn the critical aspects of the customer journey and the power of effective tracking in today's digital landscape. Don't miss their insights on leveraging artificial intelligence and algorithms for content delivery, understanding the customer acquisition engine, and the importance of tracking every touchpoint.ResourcesHow Financial Advisors Can Drive Traffic and Boost Conversions, Part 1Traffic & Conversion Summit marketing conference

The Customer Acquisition Show
Geo-Targeting, Pinterest, and Empathy: What We Learned from the Traffic and Conversion Summit 2024

The Customer Acquisition Show

Play Episode Listen Later Jan 30, 2024 33:10


What if you could learn the secrets of marketing success from the best in the business? That's exactly what we did in this episode, where we had the privilege of chatting with TJ Kelly, a marketing expert who attended the Traffic and Conversion Summit in 2024. He revealed some of the cutting-edge techniques that are transforming the way marketers reach and engage their audiences, such as geo-targeting, customer journey mapping, and Pinterest marketing. He also shared some of the key takeaways from the summit, where he learned from the likes of Richard Branson and Damon John, who inspired him to be more empathetic, data-driven, and innovative in his marketing endeavors. This episode is a must-listen for anyone who wants to stay ahead of the curve and master the art and science of marketing.Chapters:00:00:00 - Welcome: Journey into Customer Acquisition and Engagement00:02:22 - A Tour of Varied Marketing Conferences and Their Impact00:04:29 - Deep Dive: Geo-targeting's Revolutionary Role in Marketing00:09:55 - Pinterest: A Key Player in Sustained Traffic Generation00:12:58 - Decoding Marketing Math: The Predictive Edge00:15:23 - Crafting Effective Offers for Optimal Lead Generation00:17:46 - Research as the Backbone of Effective Marketing00:18:34 - Reddit: An Unconventional Source of Market Insight00:21:27 - Special Mentions: Innovative Contributions from Christine Marie and Scott Cunningham00:24:55 - The Future of Marketing: AI's Expanding Influence00:26:46 - Lessons from the Greats: Richard Branson and Damon John's Marketing Mastery00:31:56 - Wrapping Up: Looking Forward to the Next Wave in MarketingLinks and Resources:TJ KellyLinkedInTwitterTiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

The Poodle to Pitbull Pet Business Podcast
Episode 334 - Essential Email Updates and Algorithm Hacks with Online Expert Josh Hightower

The Poodle to Pitbull Pet Business Podcast

Play Episode Listen Later Jan 26, 2024 52:41


In Episode 334 I'm interviewing marketing expert Josh Hightower, about the changing trends for promoting your pet business in 2024. We chew the fat about online strategies including, essential email marketing updates (which you MUST action soon if you want to ensure your emails keep landing in the inbox), algorithm changes that Josh learned about at the recent Digital Marketer Traffic and Conversion Summit, and there's a CRM deepdive.  Tune in to discover;  What BIG changes are happening in your clients inbox (and how to make sure you avoid the SPAM box) Why ai is still the buzzword at Traffic and Conversion Summit. Why you can't rely on prospects 'liking' your social media pages anymore. How to start each video so you the algorithm connects you with potential customers How to brainstorm content ideas (and use ChatGPT to help speed up the process Why email and direct mail are STILL the go-to marketing channels for switched on business owners. And we also talk about our brand new CRM system PetBizSuite, which is going to transform how pet business owners market thier business.  And much more... Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking here now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.  If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

Rainmaker Multiplier On-Demand
Coffee Break with C2P: How Financial Advisors Can Drive Traffic and Boost Conversions, Part 1

Rainmaker Multiplier On-Demand

Play Episode Listen Later Jan 22, 2024 27:25


Do you struggle to keep your marketing up to date and consistently develop content that resonates with potential clients? In this Coffee Break with C2P, Kirsten Schlumbohm, Vice President of Annuity Sales, hosts Cary Chaitoff, Vice President of Marketing, and Chelsea Konst, Content Marketing Manager, as they share valuable takeaways and best practices they learned at the 2024 Traffic and Conversion Summit in Las Vegas. They unveil some of the latest digital marketing trends, with a strong focus on Artificial Intelligence (AI) as well as practical tips for efficient content creation that is authentic, empathetic, and tailored to your audience. Discover how to attract and convert prospects with targeted messages to maximize your marketing impact.ResourcesChat GPT AI systemTraffic & Conversion Summit marketing conferenceNavigating Financial Content Creation: Tips, Trends, & Compliance podcast episode

Right-Side Up Leadership Podcast
Growing, scaling and adding value: With Ryan Deiss

Right-Side Up Leadership Podcast

Play Episode Listen Later Jan 18, 2024 30:59


On this episode, Alan interviews marketer turned entrepreneur turned Investor…but still mostly a marketer, Ryan Deiss. They talk about his new book Get Scalable: The Operating System Your Business Needs To Run and Scale Without You, and how to grow and scale all while adding sustainable value.   About Ryan Ryan Deiss is a best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today. Ryan is the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com. Ryan is the creator of the “Customer Value Optimization” methodology and have introduced and popularized many of the digital selling strategies that modern companies now take for granted. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. Connect with Ryan Website: https://www.ryandeiss.com    

Perpetual Traffic
Vegas! On Location - Traffic and Conversion Summit 2024

Perpetual Traffic

Play Episode Listen Later Jan 16, 2024 18:59


Ralph, Kasim, and Lauren bring the Traffic and Conversion Summit's excitement from Las Vegas to the perpetual audience. They recap the event's third day, including Ralph's impactful talk that captivated a full house. They delve into key summit takeaways, highlighting Lauren Petrullo's surprising perspectives on Pinterest for traffic generation and Christine Marie's insights on aligning marketing with customer and staff interviews. Throughout the episode, the trio emphasizes foundational marketing principles and the importance of customer research, mirroring the conference's focus. Chapters:00:00:00 - Intro: Setting the Vegas Scene00:01:29 - Spotlight on Key Talks and Industry Leaders00:06:41 - Analyzing Conference Dynamics: What Could Be Better?00:08:31 - Why Marketing Conferences are Crucial for Growth00:10:28 - Top Insights: Transforming Digital Marketing Strategies00:14:51 - Research-Driven Advertising Approaches00:16:39 - Wrap-Up: Key Learnings from the Traffic and Conversion SummitLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

The Digital Slice
Episode 117 - Turning Clicks Into Cash With Google And YouTube Ads

The Digital Slice

Play Episode Listen Later Nov 14, 2023 33:12


Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Dmitri Smirnov discuss how to use Google and YouTube ads to generate huge amounts of revenue for your business. Dmitri Smirnov is a Google & YouTube ads marketing expert who combines math and creativity to create impact and profit for his clients at Big Life Marketing agency. He's worked with Brooke Castillo from the Life Coach School, the Wolf of Wall Street Jordan Belfort, and Rich Dad Poor Dad author Robert Kiyosaki. He's been a featured speaker at Traffic and Conversion Summit, Ted-Ed, NBC, and high-end masterminds nationwide. He aims to help 6-figure entrepreneurs use professional marketing strategies to grow to 7 and 8 figures in revenue and influence the world at scale.

The Doctor Whisperer - the BUSINESS of medicine
TDW Show feat: Atiba de Souza is the Video Content Superman!

The Doctor Whisperer - the BUSINESS of medicine

Play Episode Listen Later Oct 2, 2023 24:32


Tune in on Monday, 10/2/23, for a new episode of The Doctor Whisperer Show featuring the CEO of Client Attraction Pros, Atiba de Souza. ▪︎ ▪︎ ▪︎ A︎BOUT OUR GUEST: Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google. Atiba is an Award Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, M3 Mastermind, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock. When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area. LinkedIn: https://www.linkedin.com/in/atibadesouza/Instagram: https://instagram.com/atibadesouzaTeam Building YouTube: https://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ewTikTok: https://www.tiktok.com/@theatibadesouza ▪︎ ▪︎ ▪︎ Thank you to our sponsor, SRA 831b Admin, for supporting the show! Click here to learn more: ⁠http://831b.com⁠ #businessofmedicine #medicalindustry #HealthcarePodcast #healthcareindustry #healthcare #business --- Send in a voice message: https://podcasters.spotify.com/pod/show/thedoctorwhisperer/message

SharkPreneur
974: Client Attraction with Video Marketing with Atiba de Souza

SharkPreneur

Play Episode Listen Later Sep 25, 2023 21:30


Client Attraction with Video Marketing Atiba de Souza – The Sharkpreneur podcast with Seth Greene Episode 974 Atiba de Souza Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google. Atiba is an Award-Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, M3 Mastermind, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock. When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area. Listen to this informative Sharkpreneur episode with Atiba de Souza about attracting clients with video marketing. Here are some of the beneficial topics covered on this week's show: - How video is an essential marketing tool due to its popularity and the shift in consumer preferences. - How Google is favoring video content over written content, making it harder to rank written content on page one. - Why creating videos that address your customers' questions with clear answers is essential. - Why authenticity is more important than a polished appearance when making videos. - How YouTube should be utilized by businesses to educate their customers.   Connect with Atiba: Guest Contact Info LinkedIn Linkedin.com/inatibadesouza   Links Mentioned: meetatiba.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Perpetual Traffic
2024 Digital Marketing Predictions with Ryan Deiss

Perpetual Traffic

Play Episode Listen Later Sep 8, 2023 40:59


Ralph and Kasim welcome Ryan Deiss back, to discuss the art of messaging and connecting with your ideal customer. Ryan emphasizes the importance of understanding your target audience's desires and pain points, and how to craft compelling messaging that resonates with them. He also shares insights on building a strong digital marketing foundation, the future of AI in marketing, and highlights the upcoming Traffic and Conversion Summit. Chapters:00:00:00 Effective Ad Scaling: Strategies that Deliver Results00:03:34 Digital Marketing's Vital Element: A Glimpse into Traffic and Conversion Summit's Key Takeaways00:05:17 AI's Marketing Revolution: From Basic Edits to Advanced Personalization00:11:34 Crafting a Robust Marketing Strategy: Seamless Integration of Channels, Messages, and Funnels00:14:29 Foundational Principles: Perfecting Messaging for Optimal Digital Marketing Impact00:15:40 AI-Driven Engagement: Tapping into Consumer Behavior for Higher Conversions00:21:54 Digital Marketer's Edge: Certified Partner Program for Scalable Marketing Solutions00:25:10 Marketing Through the Ages: Timeless Principles Amid Rapid Evolution00:28:44 Holistic Approach: Owning the Entire Customer Journey for Agency Triumph00:30:30 Agency Success Mantras: Specialization and the Role of Strategic Alliances00:34:00 Spotlight: Ryan Deiss' Expert Insights at the Traffic and Conversion SummitLINKS AND RESOURCES:Ultimate Guide to Digital MarketingGet ScalableTraffic & Conversion SummitEpisode 280: How To Create Your Predictable Selling System With Ryan DeissTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Download CaAMPTier 11 CaAMP Schedule a Call

Business Lunch
Cocktails, Cannabis, and Change: A Conversation with Martha Stewart

Business Lunch

Play Episode Listen Later May 30, 2023 58:01


In this episode, host Roland Frasier interviews Martha Stewart, the iconic entrepreneur, as they delve into her fascinating life and ventures. Martha shares amusing anecdotes, including a memorable story about Snoop's visit to her farm. They discuss her approach to branding, from creating a new category of entertainment to her expansion into the CBD market. Martha also talks about her involvement with Canopy, a major cannabis company, and her passion for sustainable agriculture with App Harvest.Martha emphasizes the importance of quality in cocktails, advising against skimping on the booze. She reveals her liquor of choice, Casa Dragones tequila, and teases a new wine release. The conversation touches on Martha's recent soft launch of Martha.com, an online platform offering curated products. She shares her philosophy of "Need & Want" to guide product selection, promoting smart purchasing decisions and a clutter-free home.Listeners gain insights into Martha's belief in embracing change and continuously surprising others. She discusses her favorite Snoop story, her early media ownership, and the positive impact of supporting young entrepreneurs. The episode concludes with Martha's commitment to providing comprehensive content without dumbing it down, her daily routine caring for her animals, and her unwavering dedication to her work.Join Roland Frasier and the remarkable Martha Stewart in this engaging podcast episode as they explore her entrepreneurial journey, unique stories, and inspiring ventures in various industries.Key timestamps:[00:01:19] Roland Frasier welcomes Martha Stewart to a full house at the Traffic and Conversion Summit.[00:06:02] Martha Stewart introduces her new online store, Martha.com, and her philosophy of "need" and "want" when selecting products.[00:09:26] Martha recalls a memorable encounter with Snoop Dogg, where he unexpectedly visited her home with a group of friends and their children.[00:13:57] Martha highlights her successful CBD gummies, which have become the number one gummies in America, and encourages listeners to try them.[00:19:26] Roland Frasier highlights Martha Stewart's ability to present traditional things in a new light, combating ad fatigue.[00:26:30] She acquired all of her media from Time Warner, which marked the beginning of her independence and control over her brand.[00:28:32] While climbing Kilimanjaro, Martha Stewart developed a business plan with a Harvard business graduate, laying the foundation for future ventures.[00:34:28] Martha Stewart mentions the Martha Stewart Wine Company, available online and on QVC.[00:38:15] Martha Stewart explains her approach to teaching and not dumbing things down, always seeking a better way without compromising quality.[00:43:09] Martha Stewart highlights the importance of hiring the best people, mentioning successful entrepreneurs like Jeff Bezos, Elon Musk, Bill Gates, and Mark Zuckerberg who have surrounded themselves with top talent to achieve their goals.[00:46:36] Roland asks Martha about her current binge-watching habits, leading to a discussion about an old Ingmar Bergman series and Martha's preference for the show "The Queen's Gambit."[00:50:03] Martha expresses frustration with critics who misunderstand her efforts to do the right thing, highlighting the organic nature of her farm and the annoyance caused by uninformed comments on social media.[00:50:03] Roland Frasier discusses her ability to understand success intuitively.[00:51:55] Martha Stewart talks about dealing with negative comments and mentions her experience during her trial.[00:54:33] Martha Stewart shares her excitement about her book, "Martha Stewart's Fruit Desserts," and mentions her favorite recipe from it.---------------Thanks so much for joining us this week. Want to subscribe to Business...

The Kim Barrett Show Podcast
Sales Dominance with Gulliver Giles: Part 2

The Kim Barrett Show Podcast

Play Episode Listen Later Apr 11, 2023 16:24


Welcome back to the second part of our two-part series on Sales Dominance with Gulliver Giles. If you missed episode 1, be sure to check out the link in the description to catch up on the eye-opening insights we shared. In this episode, we will delve deeper into the new era of sales dominance and what sets it apart from the old ways of doing things. Gone are the days of relying on outdated methods that no longer yield results. Gulliver reveals the key factors that make the new sales dominance approach more effective and sets the stage for a game-changing discussion. Join Gulliver Giles - the Sales Warlord himself, in this captivating episode as he uncovers the secrets of modern sales success and provides invaluable insights that can transform your sales approach. Don't miss out on this game-changing discussion on The Kim Barrett Show! Episode Highlights: 00:00 - Welcome to another episode of The Kim Barrett Show 00:53 - The sales dominance everyone knew of in the past 02:16 - The NEW sales dominance and what makes it better 07:04 - The WORST place to find salespeople 08:59 - The BEST place to find salespeople 11:11 - The real secret to effective selling? Hint: it's not about media platforms 12:44 - Why a recruitment marketing plan is crucial for hiring salespeople 14:22 - How important is the right message in sales? Resource Links: Episode 201: Sales Dominance with Gulliver Giles (Part 1) https://www.kimbarrett.com.au/?podcast=201 Grab your FREE RESOURCES HERE: https://www.ironcage.com.au/resources/  Your Social Voice Website (https://www.yoursocialvoice.com.au/) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) About Gulliver Giles: Gulliver Giles, renowned as "the best sales trainer on the planet," the Sales Warlord has transformed the sales industry with his innovative Sword of Sales system and his famous Armor of God objection handling system. His ultimate mission is to change the negative perception of sales and salespeople, believing that authentic salesmanship comes from a place of love, not manipulation. Gulliver is the lead presenter for Strategic Anarchy's 3-day sales event, and has been a keynote speaker at events worldwide, including Digital Marketer's Traffic and Conversion Summit, where he passionately advocates for a new era of sales education and practices. Connect with Gulliver Giles: Visit Gulliver Giles' website: https://www.ironcage.com.au/ Follow Gulliver on Facebook: https://www.facebook.com/ThorSaleswarlord/ Follow our company on LinkedIn: https://www.linkedin.com/company/iron-cage/ Connect with Kim Barrett: Follow Us on Facebook https://www.facebook.com/mrkimbarrett Follow me on Instagram https://www.instagram.com/realkimbarrett/ Follow me on TikTok https://www.tiktok.com/@realkimbarrett Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Subscribe to YouTube https://www.youtube.com/channel/UCSGDfgaiDmnr_Xsajz-rSXQ Subscribe to Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-kim-barrett-show-podcast/id1479294024 Subscribe to Spotify: https://open.spotify.com/show/1KoCzp3LocJWZKgmNze2nf?si=dc167d504fd646a5 See omnystudio.com/listener for privacy information.

The Kim Barrett Show Podcast
Sales Dominance with Gulliver Giles: Part 1

The Kim Barrett Show Podcast

Play Episode Listen Later Apr 4, 2023 28:27


Are you struggling to close deals and dominate in your industry? Do you find yourself constantly facing objections and feeling like you just can't break through to your prospects? If your answer is yes, then this podcast episode is one you wouldn't want to miss! Today, I am joined by one of my very early mentors, the Sales Warlord himself — Gulliver Giles! Together, we delve into some of the most common problems in sales and provide actionable solutions for overcoming them. Whether you're an entrepreneur, business owner, or sales professional, you'll find a ton of value in Gulliver's insights. Throughout the episode, we talk about the challenges you need to face in order to become a sales expert and provide practical tips and strategies for improving your sales skills. We cover topics that range from handling objections, the importance of following up, and building trust with customers. If you're looking to take your sales game to the next level and dominate in your industry, then press that play button and let's get stuck right into it. Episode Highlights: 00:00 - Welcome to another episode of The Kim Barrett Show 02:15 - What is the importance of having a sales system in place for businesses? 06:45 - The best investment for boosting your marketing skills in sales 11:42 - How can pushing yourself out of your comfort zone lead to success? 14:32 - 3 key virtues that lead to success - Discipline, consistency, and hard work 17:31 - Discovering the power of reflection in a sales training program 20:21 - The importance of having a sales script at the beginning of a sales career 23:35 - The importance of a sales process for generating leads and converting customers Resource Links: Grab your FREE RESOURCES HERE: https://www.ironcage.com.au/resources/  Your Social Voice Website (https://www.yoursocialvoice.com.au/) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) About Gulliver Giles: Gulliver Giles, renowned as "the best sales trainer on the planet," the Sales Warlord has transformed the sales industry with his innovative Sword of Sales system and his famous Armor of God objection handling system. His ultimate mission is to change the negative perception of sales and salespeople, believing that authentic salesmanship comes from a place of love, not manipulation. Gulliver is the lead presenter for Strategic Anarchy's 3-day sales event, and has been a keynote speaker at events worldwide, including Digital Marketer's Traffic and Conversion Summit, where he passionately advocates for a new era of sales education and practices. Connect with Gulliver Giles: Visit Gulliver Giles' website: https://www.ironcage.com.au/ Follow Gulliver on Facebook: https://www.facebook.com/ThorSaleswarlord/ Connect with Kim Barrett: Follow Us on Facebook https://www.facebook.com/mrkimbarrett Follow me on Instagram https://www.instagram.com/realkimbarrett/ Follow me on TikTok https://www.tiktok.com/@realkimbarrett Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Subscribe to YouTube https://www.youtube.com/channel/UCSGDfgaiDmnr_Xsajz-rSXQ Subscribe to Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-kim-barrett-show-podcast/id1479294024 Subscribe to Spotify: https://open.spotify.com/show/1KoCzp3LocJWZKgmNze2nf?si=dc167d504fd646a5 See omnystudio.com/listener for privacy information.

Buying Online Businesses Podcast
The Evolution From 6 to 8 Figures as An eCommerce Brand with Brett Curry

Buying Online Businesses Podcast

Play Episode Listen Later Oct 19, 2022 46:09


The eCommerce business is one of the most challenging businesses to own. If you know nothing about digital marketing and the PPC advertising model, chances are, the business will fail miserably.  In this insightful episode, I had a chance to speak with Brett Curry, a man who has built a good reputation in the eCom space. We will both dive into moving an eCom business off to Amazon, building a BRAND, and scaling it! Brett is the CEO of OMG Commerce, a digital marketing agency - Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed, and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE, and more.  We have tackled numerous topics such as taking an FBA business to selling and building it into a brand off Amazon. What are the things you should have in place before moving your brand off Amazon? Which platforms are better to market on and why based on user intent and what that even means? We have also discussed how to think from selling a product to serving your customers and community. How can you shape your eCommerce business into a BRAND and sell more products that help more people? Why should you flip your thinking and move towards a race to the top rather than a race to the bottom and how that helps everyone, even the customers, businesses, and the world? Lastly, Brett will answer the controversial question - Can being on Amazon hurt a brand?!  You will surely love this episode, watch and listen to it right now!   Episode Highlights 04:30 How can you diversify a business off Amazon? 11:55 Setting the Cost per Acquisition off Amazon 18:50 Marketing campaigns that work in the eCom space 21:50 Structuring the AD budget for generating new traffic and remarketing campaigns 22:40 How does Demand Capture differ from Demand Generation? 24:28 Understanding the Customer Journey to create a meaningful business 28:19 How does an eCom Business evolve into a Brand? 32:13 How does Customer feedback help a business grow? 37:56 How to build a GREAT brand? 45:05 Where can you find Brett? About The Guest Brett Curry is the CEO of OMG Commerce, a digital marketing agency - Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed, and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE, and more. He's also been featured on top industry publications such as Search Engine Journal, Smart Marketer, the Shopify Blog, and more.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener  (https://bit.ly/3BusZE3)   Connect with Brett Curry: ➥ https://www.omgcommerce.com/ ➥ https://www.omgcommerce.com/spicy-curry-podcast ➥ https://www.omgcommerce.com/ecommerce-evolution-podcastSee omnystudio.com/listener for privacy information.

Wizards of Amazon
#238-Takeaways from Traffic & Conversions Summit 2022

Wizards of Amazon

Play Episode Listen Later Oct 17, 2022 22:00


Today is a solo episode and I'm sharing my biggest takeaways from this year's Traffic and Conversion Summit which I am an avid attendee every year except that this year is much more special because a lot of fellow Wizards attended with me. I hope you learn something as I did and that these takeaways are things that are a validation moment for you or if you are looking for things that you should do to really take your business to the next level.    In This Episode: [02:40] Inspiration of the episode. [03:30] Top 4 takeaways from this year's T&C summit. [04:18] Tiktok is King. [05:50] Youtube for the win. [14:10] Email is alive. [16:40] Partnering with influencers.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

C-Change Show- Changing  Business Culture for GOOD
S1 E17 Re Perez - CEO Branding For The People - Building Equitable Brands

C-Change Show- Changing Business Culture for GOOD

Play Episode Listen Later Sep 8, 2022 43:11


Re Perez is many things: a published author, CEO and Founder of an award winning branding business that has an inclusive, equitable staff, emotional intelligence ninja and intuitive master. He also happens to be Filipino and gay. Growing a business being a member of an underrepresented community has different DEIB implications than that of socially dominant groups. How do you walk the fine line of supporting other underrepresented groups, hire the best talent and prevent other kinds of homogenization? Re breaks it down. A point of view you may not have heard before -- don't miss it.More about Re Perez, Branding for the People and his book, 'Your Brand Should Be Gay (even if you're not): Re is a former Fortune 500 Brand Consultant turned Entrepreneur, Keynote Speaker, Best Selling Author, and CEO of Branding For The People, an award-winning branding agency that creates world-class brands that accelerate business growth.  Re's storied career includes senior-level positions at top global branding firms, including BrandLink, Interbrand, Reputation Management Institute, and TMP Worldwide, where he gained invaluable experience consulting to Novo Nordisk, Nielsen Company, TD Ameritrade, and Xerox among many other household names.   As a keynote speaker, Re electrifies every audience and brings forward-thinking insights, actionable content, and practical tips for every business owner and marketing team. His speaking portfolio includes major entrepreneurial conferences including: EO's Global Leadership Conference, Infusionsoft's ICON and PartnerCon, SellerCon, Traffic & Conversion Summit, and Thrive: Make Money Matter (to name a few). He is also a faculty teacher for Growth Institute.  Re holds a degree in Organizational Behavior & Communications from New York University. He has lived in Florida, New York City, Dubai, and San Diego, but currently resides in Austin, TX.His book is called: Your Brand Should Be Gay (even if you're not) – The art and science of creating an authentic brand 

Business Lunch
9 Ways to Get Paid in Cash and Equity - Traffic and Conversion Summit Replay

Business Lunch

Play Episode Listen Later Aug 12, 2022 49:27


If you've ever given free advice, you may have noticed that when someone doesn't pay for it, they often don't take action. That's reason enough to start charging for advice - and what better way to get paid than to receive equity in exchange?  On today's episode, host Roland Frasier breaks down how you can leverage your knowledge and expertise to build a profitable consulting business and get paid in equity.  Have you ever met a brain picker? You know, that guy on LinkedIn who wants to hop on a 15-minute call to ask you something about your business. Well, that's time, experience, and potential business wasted giving advice to someone who's probably never going to implement that advice. You see, people don't value free things. And according to Ryan, your experience is far too valuable to give out for free.  Tune in to learn how you can use your professional experience to provide ideas, insight, and intelligence to those looking to grow their business - and get paid both in cash and equity. IN THIS EPISODE, YOU'LL LEARN: The drawbacks of giving out free advice Best industries to set up a consulting business How to start consulting for equity Case studies on how to create wealth from equity deals Where to find consulting clients willing to trade advice for equity How to handle brain pickers and people fishing for free advice Consulting fees and how much you should charge The three main steps to building a profitable consulting business  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE). OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) https://hubs.li/Q01gPxbj0 (Get $300 off Your Virtual Assistant from Belay!) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE) Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! https://business-lunch.captivate.fm/epic (EPIC Training)

Network Marketing Ninja Podcast With Frazer Brookes
3 Social Media Strategies To Help You Grow - Episode 197

Network Marketing Ninja Podcast With Frazer Brookes

Play Episode Listen Later May 23, 2022 16:43


In this episode Frazer shares the three takeaways from this years Content & Conversion Summit that he highly recommends taking action on. Listen out for the hack in the third strategy as it will help you generate a lot of conversations around your business and products. Next week Frazer will be announcing something huge, don't miss episode 198.Once you have listened to this episode let me know that you have completed it by taking a screenshot on your device, posting it onto your Instagram Stories and tagging Frazer @frazerbrookesonlineJoin our FREE Telegram Channel here to win some cool prizes: https://t.me/networkmarketingninja Let Frazer know what your biggest takeaway was. Screenshot the episode on your device, and tag Frazer @frazerbrookesonline - if you got value SUBSCRIBE and leave a positive review!Support the show

Network Marketing Ninja Podcast With Frazer Brookes
2 Things To Help Accelerate Your Success - Episode 196

Network Marketing Ninja Podcast With Frazer Brookes

Play Episode Listen Later May 16, 2022 22:22


In this episode Frazer shares the two things that had a huge impact on the speed of his success within his business and brand. He uses a very simple analogy that you can pass on to your current and future teams. Many struggle with whats shared so it is time we put a stop to it! Also, don't forget to claim your free ticket to the upcoming Content & Conversion Summit from 16-20 May 2022. You can get yours here:http://FrazerBrookes.com/summitOnce you have listened to this episode let me know that you have completed it by taking a screenshot on your device, posting it onto your Instagram Stories and tagging Frazer @frazerbrookesonlineJoin our FREE Telegram Channel here to win some cool prizes: https://t.me/networkmarketingninja Let Frazer know what your biggest takeaway was. Screenshot the episode on your device, and tag Frazer @frazerbrookesonline - if you got value SUBSCRIBE and leave a positive review!Support the show

Network Marketing Ninja Podcast With Frazer Brookes
Instagram Hack To Growing Faster And Stronger - Episode 195

Network Marketing Ninja Podcast With Frazer Brookes

Play Episode Listen Later May 9, 2022 13:34


In this episode Frazer shares a super important step you must take on Instagram to improve the number of followers and raving fans you will get. This will lead to a boost in engagement, more leads and sales in the long term. Many are not doing this and missing out on a valuable step to take! Also, don't forget to claim your free ticket to the upcoming Content & Conversion Summit from 16-20 May 2022. You can get yours here:http://FrazerBrookes.com/summitOnce you have listened to this episode let me know that you have completed it by taking a screenshot on your device, posting it onto your Instagram Stories and tagging Frazer @frazerbrookesonlineJoin our FREE Telegram Channel here to win some cool prizes: https://t.me/networkmarketingninja Let Frazer know what your biggest takeaway was. Screenshot the episode on your device, and tag Frazer @frazerbrookesonline - if you got value SUBSCRIBE and leave a positive review!Support the show

Network Marketing Ninja Podcast With Frazer Brookes
3 People You Need In Your Life - Episode 194

Network Marketing Ninja Podcast With Frazer Brookes

Play Episode Listen Later May 3, 2022 17:06


In this episode Frazer shares the 3 types of people you need in your Network Marketing journey to reach the goals you have set. Armed with these 3 people you will become an unstoppable force! Also, don't forget to claim your free ticket to the upcoming Content & Conversion Summit from 16-20 May 2022. You can get yours here:http://FrazerBrookes.com/summitOnce you have listened to this episode let me know that you have completed it by taking a screenshot on your device, posting it onto your Instagram Stories and tagging Frazer @frazerbrookesonlineJoin our FREE Telegram Channel here to win some cool prizes: https://t.me/networkmarketingninja Let Frazer know what your biggest takeaway was. Screenshot the episode on your device, and tag Frazer @frazerbrookesonline - if you got value SUBSCRIBE and leave a positive review!Support the show (http://frazerbrookes.com/book)

The Marketing Plan Podcast
Simplifying Marketing to Get Results with Marcus Murphy: Episode 7

The Marketing Plan Podcast

Play Episode Listen Later Mar 17, 2022 43:15


In this episode, we interview sales and marketing expert, Marcus Murphy. Marcus has more than 10 years' experience in sales and marketing at several different companies. He is also an AMAZING public speaker. (If you've ever been to the largest marketing conference in North America, Traffic & Conversion Summit, you've likely seen Marcus up on stage. Sherry has been a speaker at T&C for three years and had the opportunity to meet up with Marcus at this year's Traffic & Conversion Summit!) Throughout his marketing career, Marcus has worked with some of THE biggest names in marketing – including world-renowned marketing expert Ryan Deiss at Digital Marketer. In The Marketing Plan Podcast Episode 7: Simplifying Marketing to Get Results with Marcus Murphy, Marcus has outdone it! He gives you in-depth advertising advice on a variety of marketing strategies --things that will help you get into the minds of your customers AND help position your company, products and services through your messaging and various other marketing strategies. Marcus and Sherry chat about how marketing should be simplified. According to Marcus, marketing has three main “constants”: First, the market itself. Your customer -- the avatar. Second, the message. And the third constant in marketing is where your customers are at and what media you should use to get your message in front of them. He then shares more details… They also discuss customer avatars – and Marcus's idea of “avatars” are not what you think! You need to understand personality traits and human behavior, so you can craft the perfect messages for your prospective customers. (If you miss this part, the avatars you're currently creating have BIG AS$ gaps!) When it comes to successful marketing strategies, great copywriting is SO important. Marcus discusses how important content and copywriting is to creating a great story that resonates with your prospects. Being able to write content that attracts your future customers is key – without that, you're spinning your wheels. You'll also find out Marcus's thoughts on B2B vs. B2C. This alone is worth a listen! (Hat tip to Ryan Deiss for this one!) You'll also discover why market research is SO important. To get that information about your customers, you need to be curious about your buyers. Marcus tells about the importance of speaking less and listening more – and even more strategies you can use today! Additionally, as a member of the LinkedIn Advisory Board, he shares some great LinkedIn tips on how to build relationships on LinkedIn. You should humanize yourself and your interactions on LinkedIn – if you're not doing that, you're turning off the connections you're trying to make. Think it's too late to get in on LinkedIn marketing and stake your claim? Find out what Marcus thinks on that topic. (You'll be surprised!) This episode is SO rich with marketing concepts and ideas, we go deep to the bottom of the ocean. Hope you enjoy! Watch the Episode On Our YouTube Channel! https://youtu.be/M688Mqs67SE (The Marketing Plan Podcast YouTube Channel) How to Reach Marcus: https://thefivepercent.com/ (https://thefivepercent.com/) Email: marcus@thefivepercent.com (NOTE: Do NOT spam Marcus. We love him – so only email him if you have a REAL question for him, please.)

The Proven Entrepreneur
Roland Frasier - Building/Selling 24 Businesses with Sales from $3MM to just under $4B

The Proven Entrepreneur

Play Episode Listen Later Mar 9, 2022 42:00


Great entrepreneurs have nerves of steel. At the peak of his career, Roland found himself in legal hot water. That event cost him his house, money, marriage, freedom, law and accounting licenses. Roland has gone on to build &/or exit 24 businesses with sales from $3 million to almost $4 billion. Roland is currently a Principal in Scalable.co, DigitalMarketer, Traffic & Conversion Summit, War Room Mastermind, Fully Accountable, Scribe Publishing, Real Estate Worldwide and others. Experience is a great teacher for great entrepreneursRoland grew up in a small town in Covington, Virginia, but he always had big dreams. He was very close to his father. As a kid, Roland watched his attorney father meet with great entrepreneurs from every field. He decided early on that he wanted to be an entrepreneur himself.Roland was an absolute natural. He got his first paying job at 13-years of age, where he taught five-year olds how to play tennis. During the first half of high school, he put on magic shows for an extra penny. During the second half, he joined a band that played in clubs that he wasn't even old enough to get into. In between performing, he was flipping real estate all across the United States. He sold insurance and securities. Once he set his sights on something, there was no limit to what he was willing to do.He followed his father's advice and took accounting in college, because "numbers are important in all businesses". He also followed his dad's footsteps as an attorney and went into law school.Roland's law practice grew quickly and easily. But an issue with a client resulted in the largest setback of his life. Roland's wife divorced him. And he lost millions of dollars in lawyer's fees. But he refused to give in.During these dark times, Roland held onto what he was great at. He had always been a deeply happy person. He utilized this energy to get into the mindset that had him working on his plans. Soon enough, he was working on businesses that were close to his heart.Co-founder and/or principal of 5 different Inc. Magazine fastest growing companies (e-commerce, e-learning, SaaS + real estate).Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion.Currently CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing and Real Estate Worldwide.Roland's work includes infomercials with Guthy-Renker, publishing deals with Simon & Schuster & Random House, shows with major hotels on the Las Vegas strip, over 100 private and public offerings, running an international hedge fund, advising major brands on a variety of business and legal related issues (from PepsiCo to McDonald's).Roland has a real passion for business and putting deals together and is always looking for businesses to invest in or acquire, re-position and sell. Recent strategic partnerships and clients include Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, Fedex and Uber.Specialties: Acquiring or partnering with entrepreneurs to scale businesses through acquisitions, strategic relationships and marketing. Roland is also adept at negotiation, copywriting, marketing strategy, structuring and funding of mergers and acquisitions and,

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Chris Martinez is an entrepreneur, speaker, author and the Founder of DUDE Agency, a company specializing in helping digital marketing agencies with their people, processes, and education so they can take on more projects and scale profitably. An entrepreneur from a young age, Chris has been running his digital agency since 2015. Discovering the advantages of hiring web design and development professionals in Tijuana, Mexico, he quickly scaled and then started to help other agency owners grow at previously unimaginable rates. Today, DUDE works with digital agencies all over the US and Canada, providing them the perfect outsourcing solution for digital agencies. Having earned his Bachelor's Degree in Sociology from the University of California, Chris dedicated his career to creating new technology jobs in Latin America and Asia. Passionate about creating win-win scenarios, Chris' company helps digital agencies to scale through his unique process of hiring and selecting talent as they provide staff with cutting edge skills to agencies based in the US and Canada. In 2021, DUDE won a Gold Stevie Award from the American Business Association for Minority-Owned Business of the Year and a Silver Stevie Award for Most-Innovative Companies Under 100 Employees. Chris is also a sought-after speaker who spoke at events such as the prestigious Traffic and Conversion Summit in 2021. Passionate about giving back, for the last nine years, Chris has been mentoring a young man who lost his mom to breast cancer at age thirteen. A talented soccer player and Brazilian Jiu-Jitsu fighter, Chris works toward excellence, philanthropy and balance in all aspects of his life. Originally from Torrence, California, today Chris lives in Tijuana, Mexico with his wife and two dogs. "People Stay or Leave... Because of Leadership" Learn More About Chris and his Book - Click Here

Affiliated: ClickBank's Official Affiliate Marketing Podcast
The Facebook Advertising “Belt-Method” w/ Curt Maly (aired September 2021)

Affiliated: ClickBank's Official Affiliate Marketing Podcast

Play Episode Listen Later Mar 2, 2022 46:18


We interviewed Curt Maly, a Facebook Advertising Expert at Black Box Social Media, at Traffic and Conversion Summit about the rising cost of Facebook ads, testing campaigns, and a whole host of hot-button issues when it comes to marketing on Facebook.

SMART Businesses Do This...
Digital Marketing From Scratch - Going Back To The Basics With Ryan Deiss

SMART Businesses Do This...

Play Episode Listen Later Jan 27, 2022 27:01


Marketing has been around for centuries, but the ways to go about it have evolved immensely. My incredible guest today applies old-school methods to new mediums and is here to share some of the basic but essential things you should be doing in your digital marketing. Ryan Deiss is the founder of The Traffic & Conversion Summit, Digital Marketer, and much more. He distills complex concepts into simpler models and frameworks and joins me this week to share his tips, advice, and hacks to boost productivity and success. You'll hear the two things Ryan believes have had the biggest impact on his success and the best thing you can do to market your online business.

SMART Businesses Do This...
Increasing Existing Revenue Streams With Roland Frasier

SMART Businesses Do This...

Play Episode Listen Later Jan 26, 2022 40:18


There is nothing worse than being invited to join a mastermind by hundreds of people who have all taken the same course or had the same training, and are now all following the same structure to promote their mastermind or business. So how do you differentiate yourself from all those people who are offering the same thing as you? I am excited to introduce the one and only Roland Frasier to this week's episode. Despite not being an original founder, he owns and runs Digital Marketer and The Traffic & Conversion Summit and he is, without a doubt, the person I consider a mentor in business in every single way. Roland shares how he ended up buying and selling companies, how to protect your business against competitors, and how to create a unique experience that differentiates you from others and helps you stand out from the market.

The Middle with Matthew Emerzian and Friends
Ep. 112 | Marcus Murphy - Identity and What Matters Most

The Middle with Matthew Emerzian and Friends

Play Episode Play 30 sec Highlight Listen Later Jan 11, 2022 54:40


It's hard to believe I haven't even known Marcus for a year yet. What started as a unsolicited outreach by me to Marcus, via LinkedIn, has turned into what I believe will be a life-long friendship.Marcus has accomplished so much at such a young age, but throughout the journey also had to relearn what matters most to him...his family. He has an uncanny way of seeing and creating opportunities that help both some of the largest companies in the world and also individuals like myself. The work I did with Marcus changed me by helping me better understand myself, which happens to be the same person I so intentionally want to help. "We are Noah's walking home together."Join us as we talk about:Identity and growing up in a bi-racial familyNot being black enough or white enoughAlmost losing the thing that matters most to himHow building a play house for his girls changed everything The power of forgivenessConnection is everythingGet ready to enjoy this super rich conversation that covers so many important human topics.About MarcusMarcus Murphy is a business expert who cares deeply about the flourishing and success of entrepreneurs. He previously worked for Yelp in San Francisco, going from start-up to a multi-billion dollar giant. He sits on the advisory board at Linkedin and is a sought after speaker and trainer to LinkedinLearning's more than 22 million students. Marcus worked at Keap as the Global Partner Development Manager where he developed and broadened new international markets throughout Europe, Asia, Latin America, and Africa. Marcus was a senior member of the executive team at DigitalMarketer and is widely known for his business partnerships with people and brands like Tony Robbins, Daymond John, Gary Vaynerchuk, and Linkedin. Marcus is a speaker with keynotes at conferences like INBOUND, Hypergrowth, Dreamforce, Social Media Week, ICON, Digital Sales and Marketing Day, and many more. He is also the host of Traffic and Conversion Summit and Affiliate Summit, boasting more than 20,000 attendees between them. Marcus is currently the co-founder and CEO of The Five Percent, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging entrepreneurs.  On a more personal note Marcus is a husband to his beautiful and talented wife Gina and their two amazing daughters Florence and Pearl.Social:  LinkedIn 

Ecommerce Insights by Wicked Reports Podcast
Boost Your Revenue through Clear-Cut Ecom Marketing Attribution with Chris Mercer

Ecommerce Insights by Wicked Reports Podcast

Play Episode Listen Later Nov 22, 2021 43:48


In order to grow your sales, you have to measure your marketing. And just any kind of analytics won’t do; you have to have analytics that you can rely on. Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce. Chris also shares his company’s best measurement practices and the challenges he encountered in his years of marketing tracking experience. Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers! Episode Highlights: Introduction [00:00] Why you don’t have to measure every action taken on your website [01:29] How Chris started with measurement marketing [02:58] The beauty of prioritizing measurement in doing business [06:13] Common false beliefs about measurement [8:20] Understanding customer behaviors through measurement marketing [16:05] MeasurementMarketing.io’s framework in delivering its services [18:17] Why data isn’t about the numbers [24:57] Challenging tracking projects that Chris had [28:03] Chris’ perspective on delayed conversions [33:39] Chris’ take on the drama between Apple and Facebook [36:14] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Measurement Marketing’s Website (https://measurementmarketing.io/) About our Guest: Chris Mercer is the co-founder of MeasurementMarketing.io with 20+ years of experience in sales, marketing, and training from speed reading to sales management. He is a top contributor and speaker at several analytics and optimization conferences and blogs, including ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, and Social Media Examiner. Get in touch with Chris through LinkedIn. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Dr Marketing Tips Podcast
2022 Planning Considerations: Owning the Message, the Data, and the Media

Dr Marketing Tips Podcast

Play Episode Listen Later Oct 6, 2021 20:14


In September we attended the 2021 Traffic & Conversion Summit to hear firsthand what some of the leaders in digital marketing are doing to deliver for their clients across all industries. With planning and budget season in full swing, what do you need to be prepared for and what are some key 2022 planning considerations for your medical practice?  In this episode of the DrMarketingTips Podcast, Jennifer and Corey discuss the marketing principles that you need to focus on for 2022 and share the big takeaways from the Traffic & Conversion Summit that apply to marketing your medical practice. 

Change of Altitude Podcast
Traffic & Conversion Summit 2021 (Day 1): Ryan Deiss - How to Market In a "Post-Digital" World

Change of Altitude Podcast

Play Episode Listen Later Sep 14, 2021 12:34 Transcription Available