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Brandon Olson, the creator of Paintball Dirt, joins the podcast to talk about his grassroots newsletter that's giving paintball players and small brands a voice. We cover JT mask collecting, the rise of custom gear, and how nostalgia and creativity are shaping the future of the sport — both on and off the field.Check out Dirt Paintball
Brandon Olson of "Locked On Gators" joins Lucas Hill to talk the latest with Florida football including Billy Napier's hot seat, who will serve as interim if/when he's fired, Scott Stricklin's job security, what needs to happen for the Gators to get back to the top of college football and much more. ⬇️ Support SECU ⬇️ PRIZE PICKS Use code "SECU" at signup and get $50 instantly when you play your first $5+ lineup. https://app.prizepicks.com/sign-up?invite_code=SECU&af_xp=social&source_caller=ui&pid=SECU&utm_content=SECU&utm_source=partner&shortlink=SECU&utm_medium=influencer&utm_campaign=100depositmatch&utm_term=SECU&c=SECU MYBOOKIE Use code "SECU" at signup to receive a special Welcome Offer from MyBookie. https://www.mybookie.ag/ RHOBACK Use code "SECU" for 20% off your first purchase at https://rhoback.com/. GAMETIME Use code "SECU" for $20 off your first purchase at https://gametime.co/. Subscribe to SEC Unfiltered, the best SEC podcast on the internet: https://podcasts.apple.com/us/podcast/sec-unfiltered/id1441899352 Website: https://www.secunfiltered.com/ X: https://twitter.com/SECUnfiltered Instagram: https://www.instagram.com/secunfiitered/ Facebook: https://www.facebook.com/SECUnfiItered Podcast: https://podcasts.apple.com/pl/podcast/sec-unfiltered/id1441899352 Let's get it! Learn more about your ad choices. Visit podcastchoices.com/adchoices
The Utah Utes and Florida Gators face off tonight. How will Bryson Barnes, Nate Johnson, and Graham Mertez do in the matchup? What are the keys to Utah Football beating the Florida Gators? Which Utah Utes are in for a big game, and will the Utah Utes get revenge on the Florida Gators for last year's week one loss? On today's episode of Locked On Utes, JT Wistcill and Brandon Olson of Locked On Gators preview and predict the matchup between Utah and the Florida Gators. Follow the show: @LockedOnUtes Follow JT: @Jtwistrcill Follow & Subscribe on all Podcast platforms…
The Utah Utes and Florida Gators face off tonight. How will Bryson Barnes, Nate Johnson, and Graham Mertez do in the matchup? What are the keys to Utah Football beating the Florida Gators? Which Utah Utes are in for a big game, and will the Utah Utes get revenge on the Florida Gators for last year's week one loss? On today's episode of Locked On Utes, JT Wistcill and Brandon Olson of Locked On Gators preview and predict the matchup between Utah and the Florida Gators.Follow the show: @LockedOnUtesFollow JT: @JtwistrcillFollow & Subscribe on all Podcast platforms…
We are just a few weeks away from the Utah Utes facing off against Florida Football. Will Cam Rising play, and if not, who will start in his place? How good are the Florida receivers, and do they pose a threat to the Utah defensive backs? How will the transfers and incoming Freshmen impact this game? On today's episode of Locked On Utes, JT Wistcill and Brandon Olson of Locked On Gators discuss the week one matchup between Utah Football and Florida Football. Follow the show: @LockedOnUtes Follow JT: @Jtwistrcill Follow & Subscribe on all Podcast platforms…
We are just a few weeks away from the Utah Utes facing off against Florida Football. Will Cam Rising play, and if not, who will start in his place?How good are the Florida receivers, and do they pose a threat to the Utah defensive backs? How will the transfers and incoming Freshmen impact this game?On today's episode of Locked On Utes, JT Wistcill and Brandon Olson of Locked On Gators discuss the week one matchup between Utah Football and Florida Football.Follow the show: @LockedOnUtesFollow JT: @JtwistrcillFollow & Subscribe on all Podcast platforms…
Brandon Olson talks to Jeremy and Joe about the Bills newest offensive lineman.
This episode was brought to you by Zavala's Barbecue Distribution. Rubs and sauces from some of the best BBQ joints in Texas and beyond now just a click away from being at your doorstep! Check out http://bbqdistro.com/tales for all of your BBQ needs and be sure to follow zavalasbarbecuedistribution on Instagram! Shuai and Corrie Wang were ready for a change after years working in New York City restaurants. They'd settled on their next move being to Charleston to open a new restaurant with a friend, but when those plans fell through shortly after uprooting their lives, the Wangs struck out on their own. After opening Short Grain food truck to much acclaim and success, Shuai and Corrie set their sights on a brick and mortar. The concept for the restaurant grew over time to something deeply personal for Shuai, and that's reflected all over the menu at Jackrabbit Filly. Featuring the food he grew up eating and being influenced by, the menu is a fun and delicious mix of cultures and techniques which makes a meal at Jackrabbit Filly an adventure. Last year as they began to look for ways to help their team grow with new opportunities, Corrie and Shuai began working with Brandon Olson, their then sous chef at Jackrabbit Filly, to help develop a new concept that would continue exploring Shuai's Chinese upbringing while also incorporating barbecue flavors Brandon grew up with in the Piedmont region of North Carolina. The upcoming King BBQ will be another exciting addition to the Charleston dining scene with Brandon stepping into the role of pitmaster and chef de cuisine. Currently popping up on the menu at Jackrabbit Filly on Sundays, King BBQ will be opening this year in a brick and mortar location in North Charleston. This episode was record live at The Podcast Cafe in the Culinary Village at the Charleston Wine+ Food Festival. Check out charlestonwineandfood.com for information about next year's festival. Jackrabbit Filly Instagram: jackrabbitfilly Website: jackrabbitfilly.com King BBQ Instagram: kingbbqchs Website: eatkingbbq.com Corrie's novels can be ordered via corriewang.com
Jason has a trio of fighter interviews as he chats with UFC Vegas 65’s Cody Brundage (starts at 3:14 mark), Unified MMA 47’s Ali Charkie (starts at 24:49 mark), and Dragon House MMA’s Brandon Olson (starts at 40:49 mark). Follow, Rate, and Review on Apple Podcasts, Stitcher iHeartRadio, Spotify, TuneIn, and Google Podcast. Follow Jason Floyd on Twitter and Instagram […] The post The MMA Report: Cody Brundage, Ali Charkie, and Brandon Olson appeared first on Radio Influence.
Jason has a trio of fighter interviews as he chats with UFC Vegas 65's Cody Brundage (starts at 3:14 mark), Unified MMA 47's Ali Charkie (starts at 24:49 mark), and Dragon House MMA's Brandon Olson (starts at 40:49 mark). Follow, Rate, and Review on Apple Podcasts, Stitcher iHeartRadio, Spotify, TuneIn, and Google Podcast. Follow Jason Floyd on Twitter and Instagram […] The post The MMA Report: Cody Brundage, Ali Charkie, and Brandon Olson appeared first on Radio Influence.
Villain Weapons Systems brought solutions to IR Illuminators with the end user in mind by tackling the shortcomings of units approved for non-government markets. As Night Vision continues to trickle it's way into the everyman, Brandon Olson talks about mistakes new buyers make, comparing Gen 3 to Gen 2 Photonis tubes, all centered around illuminators and why they are more important than aiming lasers for modern night vision use. Follow Villain Weapon Systems on Instagram at @Villainweaponsystems and find their gear and articles at www.villainweaponsystems.comSupport the Channel and investigate REDACTED at www.redactedllc.com.Follow us at @redactedllc on Instagram.Support the REDACTED Culture Cast at redactedculture.locals.comSSP and boutique products at redactedllc.comFollow us on Instagram at @redactedllc
Utah Football vs Florida Football and Kyle Whittingham vs Billy Napier is set to be on of the premier games of college footballs week one. Van FIllinger, Junior Tafuna and Mohammad Diabate will all play a big role in keeping Anthony Richardson and the Florida Gators offense contained. The Utah Utes offense and Cam Rising should be ready to roll on Saturday but the Florida Gators will no doubt be hungry to keep their win streak alive. Utah Football vs Florida Football teams seem destined for a great game but who will come out on top? On today's episode of Locked On Utes, JT Wistrcill is joined by Locked On Gators host, Brandon Olson to go over the key matchups that will determine the games outcome. Follow the show on Twitter: @LockedOnUtes Follow JT: @jtwistrcill Support Us By Supporting Our Sponsors! LinkedIn LinkedIn jobs help you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply. Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code "LOCKED15," and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Learn more about your ad choices. Visit podcastchoices.com/adchoices Follow the show on Twitter: @LockedOnUtes Follow JT: @jtwistrcill Support Us By Supporting Our Sponsors! LinkedIn LinkedIn jobs help you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply. Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code "LOCKED15," and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Utah Football vs Florida Football and Kyle Whittingham vs Billy Napier is set to be on of the premier games of college footballs week one. Van FIllinger, Junior Tafuna and Mohammad Diabate will all play a big role in keeping Anthony Richardson and the Florida Gators offense contained.The Utah Utes offense and Cam Rising should be ready to roll on Saturday but the Florida Gators will no doubt be hungry to keep their win streak alive. Utah Football vs Florida Football teams seem destined for a great game but who will come out on top?On today's episode of Locked On Utes, JT Wistrcill is joined by Locked On Gators host, Brandon Olson to go over the key matchups that will determine the games outcome.Follow the show on Twitter: @LockedOnUtesFollow JT: @jtwistrcillSupport Us By Supporting Our Sponsors!LinkedInLinkedIn jobs help you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply.Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code "LOCKED15," and you'll get 15% off your next order.BetOnlineBetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts!Learn more about your ad choices. Visit podcastchoices.com/adchoicesFollow the show on Twitter: @LockedOnUtesFollow JT: @jtwistrcillSupport Us By Supporting Our Sponsors!LinkedInLinkedIn jobs help you find the candidates you want to talk to, faster. Post your job for free at Linkedin.com/lockedoncollege Terms and conditions apply.Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code "LOCKED15," and you'll get 15% off your next order.BetOnlineBetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Your host, Brandon Olson, discusses the Braves 4-2 road trip. Braves mashing home runs versus Washington while wind sours the road trip to Chicago. Brandon hypes up Michael Harris II as he is tearing it up in the majors. He closes it out by talking about Joc Pederson and Freddie Freeman making their returns to Atlanta.
Braves keep winning as they get their 11th win in a row Sunday. Your host, Brandon Olson, discusses the offensive barrage of the Braves. Their pitchers are some of the best in the league and are fun to watch. Listen as Brandon also talks about how the Braves have locked down every spot in the field with a young player and gets excited about the present and future talent of the Braves.
As a farmer in the Midwest you know how to get the most out of a plot of land, but have you ever considered sunlight to be a crop? Listen in as Pam Jahnke, host of The Midwest Farm Report talks with Brandon Olson of Olson Solar Energy about using solar to power your farm, actually harvesting sunlight. See omnystudio.com/listener for privacy information.
You’ve decided to go solar, but what about the next 30 years? Cameron and Brandon Olson from Olson Solar Energy share their expertise in becoming energy independent and realizing your dream of a zero dollar energy bill. In this episode, they discuss the processes that are continually evolving for the better! Learn more at www.olsonsolarenergy.comSee omnystudio.com/listener for privacy information.
Welcome to the Going Solar 101 Podcast with Olson Solar Energy’s Cameron and Brandon Olson. In this episode, they’ll shed some light on the benefits and processes for going solar. Let Olson Solar Energy help you flip the switch to a zero dollar energy bill. Thanks for listening and learn more about being energy independent at www.olsonsolarenergy.com.See omnystudio.com/listener for privacy information.
Continuing the dating conversation, Kayleigh Light, Casey Woodard, and myself (Brandon Olson) talk about whether or not deal breakers are a real thing in dating. Like does attraction really matter?? Casey brings up a maximizers vs. satisficers theory and also if we should wait until we are the best version of ourselves to date. Lots of great discussion and personal experiences mixed in! Thanks for hanging with us, this series has been a blast! email: fromour20@gmail.com
In this week's episode Paul and Clare find out about a great marketing tool. Email. Automated emailing has been around for over 20 years and this week's guest, Brandon Olson works with AWeber, the guys who were first on the block with this awesome marketing tool. Brandon explains how email marketing works, why it's so effective and he'll be talking about a really exciting development that can really get your marketing emails to fly.
Today we talked to our very good friend who really has made a change for himself and a tremendous transformation. From his big transformation physically to his big move to New York for his 3 year construction project and now helping other on the their fitness journeys, he really has a compelling story. We also dove into how he landed on wearing vans and NOBULL's to the gym and we really dissect why he chose those particular shoes as his go to workout shoes. Enjoy the episode! you can find him on Instagram @brandolson
Brandon Olson is back to talk the Wildcard round of the NFL Playoffs. The Pats Dynasty may be over, The Texans and Bills game had to have a winner, The Saints fans are unhappy again, and Russel Wilson is the best QB in the game.
For this podcast, Pamper My Business host, Kim Beasley and co-host Jerrilynn B. Thomas, will be discussing the importance of email marketing with Brandon Olson from AWeber. Kim's business, Agape3 Business Services, has been developing WordPress websites since 2004 for entrepreneurs and corporations and managing social media for the same since 2005. Jerrilynn is the founder of Smart Women Partner, which helps women entrepreneurs partner with other women to grow their female client base.We know that using social media to connect with your audience or customers is very important, but how can you maintain those connections? Brandon Olson, head of AWeber's PR and social media, says email marketing is your answer. AWeber is the leading email marketing and automation tool. Brandon tells us AWeber has helped businesses successfully market and sell to their audiences with email marketing.Social media is a great way to find new connections and share fun content. The difference with using email marketing is that you maintain those connections because they are there to listen to you. Only a small percentage of your audience will see your content on social media, while your connections in your emailing list will always receive and engage with your content and updates. Brandon explains that using email marketing is another great way to build your business' visibility online with your existing audience. PMB Nuggets shared by Kim and Jerrilynn about AWeber and email marketing:1. Email marketing solves a problem for your business: staying connected with your audience.2. Kim loves using AWeber to keep her audience updated with the latest news and blogs from her businesses.Learn more about the resources mentioned:* Kim Beasley Consulting: https://pmbpodcast.com/b950c* AWeber: https://pmbpodcast.com/v7tGet in contact with Kim:* Website: https://pmbpodcast.com/b950c* Facebook: https://pmbpodcast.com/9f14f* Instagram: https://pmbpodcast.com/9bb19* Twitter: https://pmbpodcast.com/e6f04* LinkedIn: https://pmbpodcast.com/82487Get in contact with Jerrilynn:* Website: https://pmbpodcast.com/1f1cd* Facebook: https://pmbpodcast.com/1f092* Instagram: https://pmbpodcast.com/45e0d* Twitter: https://pmbpodcast.com/41304* LinkedIn: https://pmbpodcast.com/0bf7dConnect with PMB on social media:* Facebook: https://nolistmarketing.com/542e4* Twitter: https://nolistmarketing.com/7f91d* Instagram: https://nolistmarketing.com/fa70d* LinkedIn: https://nolistmarketing.com/ab1ee*** Featured Sponsor ***Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name. You can even use your own domain name with Rebrandly. Find out more information by visiting: https://pmbpodcast.com/c4a5fPodcast editor: Christopher Wright - https://nolistmarketing.com/2448f
What’s up guys? Brandon Olson Rank Daddy TV. Today we’ve got an episode that I’ve wanted to shoot for a while. Why should you start an SEO agency in 2020. So I’m going to give you all the reasons I know of all the reasons why it’s working. By the end, you should be like, “No brainer. Let me do this.” Right? Let’s go. So here’s the question. How can marketers like us working only part-time and running our entire business from our laptop or smartphone? How are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say the guarantees are impossible? That’s the question. And this podcast will give you the answers. My name’s Brandon Olson and welcome to Rank Daddy. All right, so why should you start an SEO business in 2020? What is the deal? What is the popularity? Why are so many people rushing to start an agency and digital marketing SEO agency? I’ll just take this off the top. This is kind of an unscripted episode. So for me, I was always stuck behind. Maybe not so much, always a time clock, but a place, right? Running a retail business stuck at a location, having to go to that location five, six days a week because that’s where work was, right? That’s where the income was made. So for me, I wanted to be able to create an income that I wasn’t stuck to that location, right? Be able to work from anywhere that I wanted. So I call that spacial freedom, right? You’re not having to go to a specific place for work. A lot of people want time freedom and I wanted that too. But for me, more importantly was I was tired of going to that same place every stinking day. So SEO gives you that obviously spacial freedom. You’re not stuck with working at one particular place. You can take your laptop, you can work from your smartphone, you can work from wherever you have a data connection. Time freedom. A lot of people want time freedom. You hear about the 10 hour work week. I’ve been able to shave my down to about two hours a week or less in my SEO agency. And that’s run in 30, 40 clients. All of them paying $1,000 a month on average or more. So time freedom is insane when you can get and build a business online that you can work from anywhere, but you can also do it extremely, extremely part-time, ultra part-time in your spare time even. I’ve never worked more than 10 hours a week even starting off, even building it because I didn’t want that. I was more determined to have fewer hours then fast success. Yeah. I could have built this thing a lot faster had I have dove in and gone 40 hours a week building this thing massively quick, but I probably would’ve got stuck in that rut of thinking I’ve got to work 40 hours a week to keep this thing running. So I wanted to build it completely part-time from the beginning. That’s what I did. It took about six months to get to $10,000 a month. Now with Ranked Daddy, we’re seeing people hit that in 30 days, sometimes 60 days, sometimes longer. Sometimes people don’t even want $10,000 a month and they’re happy with an extra $3,000 and $4,000 working part-time to supplement whatever they got going on. They like their job or they’re not ready to retire, whatever. That’s totally fine because you’re able to do this part-time, you’re able to do it whenever. If you got 30 minutes a day and maybe five days a week, four days, whatever. You can apply whatever time that you have available to start your business and still have it runs perfectly smooth. Another way that this works or the reason this works is because we’re teaching you how to outsource, literally, everything. So we show you how SEO works, right? Why rankings happen? Why does Google rank a website? There’s one reason it’s because it’s trusted. If Google trusts your site, it’s going to rank you higher than other sites that it trusts less. Simple. That way you’re ahead of the algorithm game. It doesn’t matter what algorithm change comes, penguin, panda, chihuahua dog, whatever decide they decide to make an algorithm about. It doesn’t matter because Google is in it for the end user. Google wants the end user to have the best experience, otherwise they’re not going to use their browser. They’re going to go over to Bing, or they’re going to use Yandex or they’re going to use another search engine. Google wants people to stay on Google so they can capture their attention, capture their money with their other properties. Google wants the end user to have the best experience, so they got to trust your site. We show you in Rank Daddy incredibly fast, how to get trust to a site and a natural, methodical, step-by-step process. It’s five or six steps you can have trust to a site in 30 to 60 days. That’s why we give them money back guarantee to all of our clients. If they don’t see a massive increase in rank within 30 to 60 days, they get all their money back. So we teach you to do this not only what Google wants, but now each of those five, six steps, we show you how and where to outsource those to reliable, guaranteed, trustworthy sources so you don’t have to worry. Then once you know all the steps you’re comfortable with, okay, here’s what happens when I get a client, I plug them into this, these steps. Now you’ve got to know how to land clients. We covered that too. We show you step by step very quickly how to… For example, you can send out Screencast videos. A Screencast video is a little short, two, three minute video. You’ve got the client’s website right there on your computer screen and you’re pointing out two, three little things in a few minutes on things that that customer could change to instantly get more trust to instantly show Google what their site is about. Because if Google doesn’t know what your site’s about, it can’t trust you, it can’t rank you. So very quickly we show you how to send prospecting videos to teach people. You’re educating people, you’re giving value first on how they can make a couple of little changes to get Google’s trust and some quick ranking improvements. Now is that the end all? No, that’s the only step one of the process. Tweaking some little on-page things. But now these people, these business owners are seeing you giving them free information and you’ve got a little call to action in your video. If you need help with this, just reply, call me whatever. I like to do it all by email. I can do it all from anywhere by email. I can shoot videos from my iPhone using the screen recorder and bust out several of these things you know? So we show you that. We’ll show you how the process works, how clients sites get ranked. Then we show you how to land clients and all you do is plug them into the system. So for example, $1,000 a month client is the average across the board. We’ve pulled our members multiple times and $1,000 is the number one answer. Second answer is $750. Third answer is $1,500. Fourth most popular answer is $500 a month. So you can see the range of average billing across new members, old members, whatever. So for example, say [inaudible 00:07:37] take $1,000 a month. It’ll take you 30 minutes of outsourcing a few of the steps for month one and costs you $500 or less of that $1,000 you collected from the client. You’ve got $500, it took you 30 minutes. Month two is even better. You’re going to spend $300, $400 of that to do month two’s outsource steps. Take you another 15, 20 minutes. Meanwhile, you’re not just waiting and watching, you’re landing more clients. If you figure this out quickly, when you get in every client you land is about a $1,000 and it takes you 30 minutes to plug them in. How fast can you scale? How many clients can you land and just plug them into your system that Rank Daddy shows you how to do and where to outsource each step. You scale fast. We have a little deal called white label, rankdaddy.com/whitelabel. If new members come in and they’re land clients and they want us to do all of the work, we’ll do it for half the money. You give us $500, so that $1,000, we do all the work. We assume all the expenses of ranking. We’ll fix the on-page, we’ll do everything it takes to get that client ranked because we want them ranked. You make money, we make money. They keep paying when they see the results after 30 days. Month in, month in, month in, month out, clients keep paying. 80% to 90% retention rate with our clients. These are all local businesses: dentists, landscapers, roofers, plumbers, estheticians. The list goes on and on. Any kind of local business. Perfect. If they’re not ranked on page one for their number one core competitive keyword like, New Braunfels roofers, New Braunfels roofing. If they’re not on page one, hey, anything to page two and downward is open game. They want to be on page one. They know who those top three roofing companies are. They see their trucks around town. They know how much business they’re doing. They have no idea how to get there. We do. We can create a scenario where Google comes in, they recognize what their site’s about. They trust their site, the rankings begin to launch. The customers see these ranking reports. You send them at the end of each month before their next billing is due and they’re like, “Yeah, I see it. The calls are coming in.” They don’t want to stop paying. In fact, few months into the campaign, they’re coming to you saying, “Hey, can you rank me in these outlying other areas because we also serve there. We can buy more trucks if we have to.” Whatever. They’re coming to you to ask to pay you more money because it’s working. On average clients paying us $1,000 a month. It’s because we’re bringing them an extra. Extra added revenue of $10,000 to $30,000 a month or more that they didn’t see before. See, when you’re talking to these prospects, they know how much money they’re doing a month now. They know their business revenue. So when they see that double or triple, man, that you’re the first guy they’re going to pay. This is how our retention stay so high. So I’m back to white label. Back to the white label. You pay us, we do all the work. You continue to learn the process. You’re quickly going to say by month two three that you can be doing all these outsource steps just like we are. You can keep more of the money because month one we gave you example, $1,000. You’re going to spend about $500, so you’re going to spend about half, maybe $600 if you’re really trying to impress these people, month two it’s going to drop to $300, $400. Month four, it’s going to drop again to $200 to $300 that you’re spending out of that $1,000. So you’re keeping $700, $800. By month six, it’s completely normal for you to keep 80% to 90% of that $1,000 as your profit because the site is now ranked. It’s being held in place by web properties that you own that we show you how to acquire. You’re building this network of sites that are keeping your client sites ranked. You’re now in control. A lot of people ask, what do we do? If we get a client to the top, it’s been six, eight months. They’re ranked in the top, number one for many keywords. What keeps them there? Why should they keep paying you? You got them number one ranked. There’s a few scenarios. This has come up rarely, rarely. I mean over the total of 60, 80 whatever clients we’ve dealt with in our personal agency, maybe twice. A guy decides to stop paying or asked, “Hey, why do I kind of keep paying this $1,000 a month, $2,000 a month if I’m already at the top? You already got me there.” So we remind them that the monthly fees that you’re paying goes to offset the fees that are incurred on our end for keeping your site ranked. Remembe we are linking to your site from these properties that we own. These are expensive sites. They take aintenance, we have to put money into them. So we don’t tell them the figures or how much work, how much maintenance, but in their head they begin to remember that they’re ranked number one because of the web properties that you own that are linking back to them. Control. That’s you’re in control. So if they decided to stop paying and you’ve tried everything, maybe dropping their rate for a little while if they’re uncomfortable, whatever. This is completely rare. The guy who decided, yeah, I’m just going to cancel and take my chances. Fine, he stops paying. You remove all those links. Now you can use those sites for another client. You haven’t lost your money, but his site rankings, bye bye. The trust is gone. Suddenly Google sees all these websites that were linking to them that are trusted websites, passing trust to him and now they’re gone. Why would Google keep that site ranked? They don’t. The rankings fall. So you’re in control. You don’t want to use that as leverage unless it’s completely less case scenario. It’s just doesn’t seem ethical. But I always tell them by month three, I’ll send him a little video or our emails and emind them how we’re doing, what we’re doing. How we’re accomplishing the massive ranking gains and how we’re holding their ranking to the top. It’s because we own a network of sites that are incredibly trusted by Google. They have high trust, and because we’re linking from these sites to you, we’re not linking to anybody else, only you. They’re dedicated to you. Google sees that trust and they reward yoursite because you’re trusted. Your sites trusted. They know what it’s about. And you have more trust than any other site in your industry, in your location. So they keep you there. You got to put that little seed in their brain so that if that ever comes up, you can instead of threaten them,”All right, you want to quit? I’ll just remove all my links.” That’s ugly. You can bring it back to their attention. You can remind them. That’s the ethical thing to do. And because it’s true. You want control and in the beginning you can tell them, “Look, most SEO agencies, they’re outgoing link swapping. They’re going to try and get you a link over here, but you’re going to have to give that guy that link.” That’s like awash. You put a link to your site, to somebody else, your trust is passing to them. Why would you want that? You want all the links coming to you. So ordinary SEO and we see this month in, month out, year in year out. Every client we get that says,”Hey man, I’ve been paying SEO for a couple of years and nothing’s happening.” We look at their site. First, normally, they’re on-page isn’t done. Google has no idea what their site’s about. Simple fix. Second thing, they’ve been getting all these back links and links that they’ve got to trade for link swapping. You ive me a link point to my side, I’ll point to yours. None of that helps, right? That’s just passing juice around. Or links from spammy type of sites or link farms or footers of sites. This is the concept of mindset of old SEO thinking. All this stuff you used to work. Google is way smarter than that. Google will trust your site if they have proof of one, they know what your site’s about. It’s clear. Two, there’s other sites that have authority and trust with Google linking to them pushing that trust. That’s what Google wants. That’s what they get rewarded for. So you want to make sure that your customer knows that you’re not doing these things that every other SEO player on the market is doing. We’re not going out to trade links with people. We are getting links from sites that we own. These things we control. So we get to control your ranking. You go out and get links from other websites. Now you’ve got to go monitor all those things because if they ever get pulled down, now you’ve got to replace it with something. Or if that website, this guy decides not to renew his domain, you’ve lost that link. Why not have everything create a scenario where you’re in control of all of your links or the most powerful ones, right? So part of the part of the campaign we’re getting links from or creating links from sites with very little power, maybe no power. Some do follow links, some no follow links, but it’s a variety, right? Google wants to see link diversity. They don’t want to see every link coming to your site be a 100% trusted site home run. That looks totally unnatural. So we kind of mix in these sites that we own and control and we show you how to own and control and obtain. Mix those few links in with links that are built daily. That’s one of the steps that we show you how and where to outsource. You’re going to have a team that is building links for you and building sites for you that you own and control on a daily basis. So Google will see link consistency, right? So that’s how we get people to keep paying month in, month out. Why start an SEO agency in 2020? It’s that you’re not using your own money, you’re using none of your own money. What business is there that you can go in and make $1,000 a month a pop on each client on average? You’re not using your money. You’re not using your money to advertise, to market, to prospect, to do the work, the fulfillment. You’re using the client money to do the work after they’ve paid you. That’s hands down. This is one of the biggest reasons that people get into it because they’re looking for a way to create an income online and they don’t have any money to go out and get a college degree or even a technical degree or the time delay into that or buy a $5,000 training course online. You start with no money. So huge reason. Let’s recap a little. Spatial freedom, time freedom, you do it from wherever, you can do it part-time, spare time. You don’t have to use your own money to start the business and you can scale this thing. I’ll show you here in a minute, some examples of members doing this in our group day in day… Let’s look now. Here. Let’s move over to our computer. I’m going to show you some success stories of people doing this day in, day out. It’s going to blow you away. $1,000 a month, multiple times over $2,000 clients, $3000… How fast can you scale? Check this out. All right guys, this is a webpage you can go to. It’s rankdaddy.com/success. So this is kind of like you’re peeking into our private Facebook coaching group. We’re grabbing some of the success posts we see members put in and we grab them and put them here just for case studies. Here’s a guy. This client was nowhere to be found on Google. This is after his on-page SEO. He started to share it showing up two days later. This is their rank for the keyword. Obviously, he’s hitting the keyword. Number one rankings. Number two rankings. Number three rankings. After days. These are all on page one. Becca, she started just about two months ago, I believe. And she is killing it. She’s closed two clients today. “Seven meetings set up for next week. Picking a check on Monday” and on and on and on. Here’s Will again, posting about rankings that are crazy killing it. Becca again, “Signed up five clients to last night.” Here’s another new member. Restaurant onboarding, $750 a month for three months and then goes to $1,500 a month. This goes on and on. These are just regular people posting in our group. Here’s Tamara picking up a check for $7,000 and she’s pretty new too. So you can go to this and just check them out yourself rankdaddy.com/success. Robert landed another $24,000. He’s probably our highest earner. He’s only been in for about nine months and he’s near $100,000 per month. I’m going to show you a cool shot here in a minute of what he recently posted. Anyway, you come all the way down to the end of this. You click more members’ successes and it pops up in a cloud folder that I just throw them in. These are some new ones, so we saw this one about his client. This one is a Becca. Again, close to client for $3,400 from the airport parking lot. “Sent the invoice from the cafe and got the deposit before she gets on the plane.” Regular people, dude. Seth Brown. Rank Daddy success. “Just landed a $30,000 contract, which is $2,500 a month for 12 months.” He’s on top of the world. I can imagine. Who is this? Ben Ryan. He’s killing it. He’s only been in for a few months. Rank Daddy success. “Three months ago signed two clients in Perth. One in roofing, one guitar teacher. Both were on page eight now they’re both on page one.” So when do these people stop paying, right? You take them from page eight to page one. And then the top of page one and they’re tripling the revenue. You’re the first guy they’re going to pay. You’re going to keep paying you month after month. Here’s Israel landed a $1,200 a month client and these are just in the last week. This looks like maybe an older one. Oh, here’s Ed posting a couple of checks. $2,500. This is a $500 deal from a Phung. This is Ed’s. Ed’s been a regular. He’s been in since the beginning. This is a site that he built is a leadgen. Just killing it, just killing it. Here is Ben again. Another Perth Brake Industry client, $2,800 a month plus a website redesign. And don’t get stressed out about this redesign stuff. You see things like that. These people are not doing the work. We show you inside who to outsource the website redesigns for. I mean you might charge $3,500 like him, but you’re only paying about $500, maybe a $1,000 on that kind of a site to get it done. So you’re pocketing the rest. Cray, crazy profits these guys are seeing. Becca, again. 40 degrees, closed more and she’s just got three more coming this week. Eight more in the pipeline. And look at this. “I’ll be closing on my dream house Friday. Share your wins with me.” She’s new. Crazy. Here’s Peter. He’s been in for about six months. “Dream versus reality.” So this guy decided to go spend six months in Thailand on the beach to see if this digital nomad lifestyle would work for him. The hardest part is, well the distractions, because this is the view from your office, right? So you can readily literally run this business from anywhere guys. These things just go on and on. This guy’s been in the group since April. This guy’s biggest win today with a $5,000 a month deal. Okay? This is totally realistic for you. I like his phrase here. “2020 is about to be a massive year.” Make 2020 a massive year for you. Go to rankdaddy.com, we’ve got an insane deal to join. Let us help you. Take you by the hand step-by-step to start an SEO agency that you can start from your laptop in your spare time. That will quickly replace whatever day job situation you got going on or just add some extra money to the table. Whatever level you want to take it to, do it. Here’s Robert. “I never thought I’d be on stage in front of millions of dollars. The Rank Daddy process processes helped me to become the expert. This is me giving a lecture to hundreds of doctors at the largest medical assembly in the Southeast.” He has been in for about nine months and he’s killing it. He’s about to hit $100,000 a month in recurring revenue. Okay? That’s a case study. That’s a case study and this just goes on and on. So come on guys, go to rankdaddy.com. Go to the homepage, hop in and let me add you to this Facebook group and we’ll help you be successful until next time. Hey, catch us on iTunes, Spotify, SoundCloud, all the other platforms that you just search Rank Daddy podcast. If you’re looking for a podcast platform to hear us on. Give me your feedback on this video if you’re catching it on video on YouTube. Let me know what you think. If you have questions, go to brandonolson.com. It’s like my digital business card. Every way that to contact me is there. brandonolsen.com. You can see my agency rep video and all the other stuff that I’ve got going on at anytime. That’s always updated. Have a good one guys. Until next time. Have an insane day.
Hey guys, this is Brandon Olson. Today on RankDaddy TV, we’re going to talk to you about how it is that we land high ticket, high paying SEO clients. A lot of it has to do with mindset, but if you haven’t got this part figured out, it’s going to be incredibly hard to do it. So let’s get into it, guys. Let’s go. So, here’s the question. How can marketers like us working only part time and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say the guarantees are impossible? That’s the question, and this podcast will give you the answers. My name’s Brandon Olson, and welcome to RankDaddy. All right, guys, here we go. How do we land these high ticket, high paying, thousand dollars a month and up SEO clients? I mean some of these are three, four thousand dollars a month. When you get into it, it’s all going to come down to prospecting, right? You’ve got to prospect before you can land clients. Pretty much with any type of sales, prospecting and client landing is probably going to be the hardest part of your agency operations. Not that it’s difficult like like digging ditches or something, but most certainly it’s going to be the one task that you probably spend more time doing than anything else in your business. Prospecting normally represents 85% of the time that it takes to run your entire agency. Once you’ve landed a deal, organizing the campaign is going to be like 10%. Fulfilling the SEO using the RankDaddy process is like 5%, so let’s break this down. Let’s take a 10 hour block of time. Maybe you’re going to spend eight and a half hours of that prospecting, right? 85% before you land a client. You might spend one hour organizing, so maybe that’s keyword research, putting the keywords into a rank tracking program, setting up automatic billing with your process or stuff like that. You’re only going to spend 30 minutes doing the work. 30 minutes, that’s it. And that’s about what it takes to outsource everything for month one of any SEO campaign. And that’s if you’re new. So, doing the work takes no time compared with landing the client. So, if you’re going to spend most of your time prospecting, you might as well price your services high. Right? But how do we do this? Maybe you’re new at this. Maybe you don’t think there’s any way a business is going to pay you 1,000 bucks a month or more to do SEO on their site. Well, that’s what I thought in the beginning when I started, I was charging 250 bucks a month. As time went on, I went to 300, then 400, then 500 and I’m like, “Man, what the heck? It’s just as easy to tell them it’s $500 a month as it is 250. and I’m getting the same yes.” So, the first step, you got to ask for it. When a prospect says, “How much is it?” Tell him, and tell him with as much confidence as humanly possible. Like, “Here’s the price.” Period, this is it. If this is an in-person meeting, look them straight in the eyes. If it’s a phone call, pretend like you’re doing it. If it’s an email, make it a screencast, so you’re looking straight into the camera. “Mr. Prospect, normally in a city this size, in an industry like yours, for an aggressive SEO campaign that brings a fast return on your money to get your phone ringing and paying customers in your doors, we charge 1,000 bucks a month.” Then you shut up. You don’t budge. You don’t negotiate. You don’t flounder around. You just stay firm. If they say, “Why is it so much?” Tell them, “Because we’re about to bring you more clients than you need.” Look, when you walk into a Mercedes dealership, you don’t start bickering about price, do you? No, because you already expect it. You’re not there because you want Hyundai pricing. If you did, you’d be at the Hyundai dealer. You’re there because of the quality, the craftsmanship, the reliability, the reputation behind what is Mercedes. So, this is your mindset. Did you know that they don’t paint Mercedes vehicles? They dip them into a 50,000 gallon tank so that every nook and cranny is coated. Do you know that Mercedes seats are designed to support your internal organs? I’m reading some of this stuff and it’s just blowing my mind, but time, money, research development, a ton of it goes into these vehicles. So this is the same with your agency. Because you’re using RankDaddy, the RankDaddy process now has been in existence for over four years. It’s been researched, tweaked, developed for optimal results. We see some of the fastest SEO rankings increases in the industry. So at this point in your prospecting … and if you’re not here, you need to get here. It’s absolutely critical that you know, that you have unwavering confidence, that you believe beyond a shadow of a doubt that your agency has the ability to flip a switch and open up to your clients a floodgate of customers, more customers than they’re ever going to need. This is the power of Google. This is what you can do for them with your SEO. So many customers that they’re going to have to make a decision. They’re going to have to grow. They’re going to have to hire more staff. They’re going to have to buy bigger fleet, add to their vehicles. They’re going to have to maybe cut off every other form of coupon or special advertising that they have running. Maybe they got Groupon going, whatever, or they’re just going to have to flat out raise their prices. These are the decisions they’re going to have to come across. These are the kinds of problems they’re going to run into when you blow them away with the SEO campaign that you’re about to bring. We see it time and time again. Any local niche, any city. So, how do you justify that high ticket? You have to be the Mercedes dealer of SEO agencies. Your results are going to speak for themselves. You’ve already got a system in place with RankDaddy to give them massive value, right? RankDaddy members, their clients are seeing a 10 to 50% ROI, sometimes more. This means if a client is paying 1,000 bucks a month, they are seeing 10 to $50,000 a month in added revenue that they didn’t have before your campaign started. We’ve got roofing clients that are paying four grand a month. They see $200,000 a month in added roofing jobs compared to where they were before we started with their SEO. We’ve got dental clients who’ve had to hire more hygienists, expand their office spaces, things like that. We’ve got limo clients that have had to buy more limos, add more drivers, expand to outlying areas because of the volume that’s come in. We’ve got a client in the tourism industry who went from $200,000 a season to nearly a million dollars a season, and there’s dozens more cases just like this. It’s what we do. So, when you have this kind of power, you need to demand the price that it deserves. This is also why our client retention is so high. I mean, what business is going to stop paying $2,000 a month when we give them an extra 20 to 40 grand in extra revenue that they didn’t have before? So, hope all this helps, right? Charge what you deserve. Your fee should be commensurate with the value you bring. You’re about to bring more value than your client have ever had before. You have the power to grow their business. You have the power to change their life. They’re going to gladly pay you 1,000, 2,000, 3,000 bucks a month for it. So that’s it, guys. Thanks for being here. Thanks for watching. I am humbled every time I look at these stats and I see how many people are watching, listening. Remember, we’re on iTunes, we’re on Apple TV, Spotify, SoundCloud, iHeartRadio, Google Play, and a ton more, and always at rankdaddy.tv. Also there at rankdaddy.tv, there are transcripts of every episode, because I know a lot of you guys like to use the transcripts to kind of build your own prospecting campaigns, prospecting techniques. So, really appreciate you being here. Guys, we’ll see you on the next episode. Have a good one.
Hey, guys. Brandon Olson here. Rank Daddy TV. I’m on the run, but today, I’m going to talk to you a little bit about how to start an SEO agency from scratch, even if you’re a total newbie, never done any kind of online marketing, never done any kind of SEO, what can Rank Daddy do for you? Let’s go. So here’s the question. How can marketers like us, working on part-time, and running our entire business from our laptop or smart phone, how are we able to guarantee insane results to our clients, when the mainstream internet marketing gurus say, “That guarantees are impossible?” That’s the question, in this podcast, we’ll give you the answers. My name’s Brandon Olson and welcome to Rank Daddy. So I get this question a lot about Rank Daddy. What if I’m totally new to SEO, and I don’t know anything, how much realistically time and these $200 a month payments is going to take me to where I can get to the point where I’m breaking even, or I’m making a profit, or I can quit my day job, whatever? So the answer, obviously, is going to vary based on how much effort you’re putting into it. But I can tell you this, probably 90% or more of all Rank Daddy members who have ever even joined do not know SEO. They’re starting from scratch, so that’s what Rank Daddy is intended. It’s intended for the brand new person who wants to figure out a way how to make money online, start an SEO agency from home, from their laptop in their spare time, whatever, from zero. Okay. I’m taking you by the hand step-by-step, showing you what to do. Now the guy who knows SEO, he really only thinks he knows SEO because if he knew SEO, he’d already have an agency and be successful, he wouldn’t be joining. A lot of people think they know what they know, but there’s maybe there’s missing pieces in their puzzle. They’re missing parts of the process that are integral, that are critical to bringing a site to the to of Google incredibly fast. Rank Daddy is the shortcut where that’s concerned, there’s not a faster way on the plant that I’ve seen, and I’ve done this for years now, that will take a site whether brand new, or established, somebody else has already done SEO on it, it’s an old HTML site, whatever. It’s broken, it needs to be fixed, take them from wherever they are existing and bring them to the top of Google in record time, as far as SEO goes. You ask many SEO people, they’re like, “SEO is a slow game, it takes time. We’ve got to implement things here and there. We got to get back links.” I’m telling you, it’s wrong. We’ve proven it over and over again. We’ve got thousands of people now, and thousands of members who have used these techniques to land millions of dollars in revenue, to help clients generate probably at this point tens of millions of dollars in revenue. The model’s proven, okay. That’s not even a question on the table. So for a new person, you kind of have the advantage over the guy who knows SEO because now he’s fighting with himself along the process with these things that he thinks he knows to be right in the SEO world, he’s got to retrain himself. Yes, he’s got the advantage. He knows the terminology, but how long is it going to take you to learn terminology? You’re going to pick that stuff up going through the videos. If you don’t know a word, Google it. You get free unlimited Google searches with this program, right. So this is made for newbies, this is made for people who want to get in, start an online business, and in their spare time, while they’re still working a regular job, and really, really wanting out, wanting time, freedom, wanting financial freedom, this is the only way I know, man. And it’s fast, so hop in. Personal message me on Facebook if you have any questions, but most of them, I mean most, 90% of them turns out are going to be in the rankdaddy.com/blog one of the episodes. So look at those episodes, scroll through the titles, watch a few videos. Shoot me some messages, ask me questions, I’ll help you however I can. It’s what I do, all right. We make successes out of people who want to start their own agency. Rankdaddy.com/success, that’s a link to a page with a bunch of actual posts coming from our secret members group, members who are posting on a daily basis the successes they’re seeing, the deals they’re landing, the sites they’re ranking, things like that. So check all that stuff out, guys. We will see you next time. Have a good one.
For this podcast, Pamper My Business host, Kim Beasley and co-host Jerrilynn B. Thomas, will be discussing using email marketing to promote Small Business Saturday with Brandon Olson from AWeber. Kim's business, Agape3 Business Services, has been developing WordPress websites since 2004 for entrepreneurs and corporations and managing social media for the same since 2005. Jerrilynn is the founder of Smart Women Partner, which helps women entrepreneurs partner with other women to grow their female client base.Small Business Saturday is celebrated on the Saturday after Thanksgiving in the U.S. You can celebrate Small Business Saturday on November 30, 2019. Today, Kim and Jerrilynn talk with AWeber on how to use email marketing to promote your business in time for Small Business Saturday. Using email marketing before Small Business Saturday can help increase your mailing list audience and promote your business ahead of time.When using email marketing, make sure you tweak your email template with AWeber's Smart Designer, that way your emails are refreshed for the holidays. You should also start emailing your subscribers about your Small Business Saturday sales and promotions. Remember to always keep your emails clear and simple but actionable so your subscribers are intrigued.PMB Nuggets shared by Kim and Jerrilynn about email marketing:1. Your email's subject line is the most important thing, keep it short, clear, and create interest.2. Short emails work best, break up your text and use language that is personable, like if you were writing to just one person.Learn more about the resources mentioned:Small Business Saturday by American Express: https://pmbpodcast.com/7fcb7Small Business Saturday FAQ: https://pmbpodcast.com/b9cb0AWeber: https://pmbpodcast.com/v7tAWeber’s Smart Designer: https://pmbpodcast.com/c0c91Get in contact with Kim:Website: https://pmbpodcast.com/b950cFacebook: https://pmbpodcast.com/9f14fInstagram: https://pmbpodcast.com/9bb19Twitter: https://pmbpodcast.com/e6f04LinkedIn: https://pmbpodcast.com/82487Get in contact with Jerrilynn:Website: https://pmbpodcast.com/1f1cdFacebook: https://pmbpodcast.com/1f092Instagram: https://pmbpodcast.com/45e0dTwitter: https://pmbpodcast.com/41304LinkedIn: https://pmbpodcast.com/0bf7dConnect with PMB on social media:Facebook: https://nolistmarketing.com/542e4Twitter: https://nolistmarketing.com/7f91dInstagram: https://nolistmarketing.com/fa70dLinkedIn: https://nolistmarketing.com/ab1ee*** Featured Sponsor ***Rebrandly is the most comprehensive link management platform to brand, track and share short URLs using a custom domain name. You can even use your own domain name with Rebrandly. Find out more information by visiting: https://pmbpodcast.com/c4a5fPodcast editor: Christopher Wright - https://nolistmarketing.com/2448f
EP068 How Aweber Went Beyond The Podcast With A One-Day Summit! Brandon Olson talks about how one of the top email management companies thought outside the box when they hosted a One-Day Summit for podcasters. Look at the success the company created and why they are now doubling down on the One-Day Summit. https://podcast.virtualsummits.com/068
Hey guys, Brandon Olson here. I’m going to show you today on Rank Daddy TV how stupid simple it is to start an SEO agency and run this thing in very, very little time. I’m talking about if you’ve got 30 minutes, that does your entire month one of work. The guy’s just paid you a $1,000 a month, it’s going to take you a half an hour to do all the work, you’re going to keep half the profit. Month two, it gets even better. By month six or eight you’re spending probably 10 to 20% of your $1,000 fee that they’re paying you to do the entire job. They’re going to get more results than they’ve ever seen before in their life, they’re going to have more customers than they’ve ever had. They’re going to actually have to figure out a way how to raise prices, add more fleet, hire more staff, whatever, because of the results they’re getting from what you’re going to apply with Rank Daddy. So I’m going to give you an outline, I’m going to sell you exactly, show you exactly today how easy it is to start, and run, and scale a digital marketing agency with your smartphone from anywhere in the world. Let’s go. So here’s the question, how can marketers like us, working only part-time and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients, when the mainstream internet marketing gurus say that guarantees are impossible? That’s the question and this podcast will give you the answers. My name is Brandon Olson and welcome to Rank Daddy. All right, so here is how easy it is to start and run your own SEO campaign. So when you’re prospecting, right? You’re going to use none of your own money first of all. We’re going to show you how to either use billboards in your local area if you’re trying to land local clients, maybe going to Home Depot, using the signs on people’s vehicles. We’re going to show you how to use Google, that you can do from anywhere in the world. I don’t if you’re in South Africa or the Philippines, or Australia, or America, or wherever, you can still land clients in America or wherever you want just using Google, right? You got an internet business, you’re limited by however far you can search with Google, right? There’s no geographical boundaries to an internet business. Of the whole 60 to 80 clients I’ve ever landed, I’ve only probably personally talked to face-to-face maybe four of them because they live in my city. I’ve got clients in my city that I’ve never talked to. Never face-to-face, never a phone call. So it’s not required. There’s a big probably misnomer that having an internet business you got to actually go and finalize the deal in person to do that. People know how the internet works now. They’re trained, they know that they can buy or access any service without talking to anybody. Most business owners don’t even have the time nor care about meeting you, okay? So that, get it out of your head. The reason I started this because I wanted to be able to run an agency from wherever I was in the world and still land clients in America, never meeting them, never talking to them face-to-face, never even a phone call. I’ve maybe talked on the phone to 10 or less of my entire client base since I started five years ago. So we show you where and how to access the clients. We show you who and what is the best niches to land clients in. They’re all local businesses, whether it’s roofers, or dentists, or plumbers, or landscapers, or estheticians, or physiologists, or whatever, restaurants, bars. We show you the easiest ones and how to approach them. You’re sending a short two minute screencast video. Use Loom, use Screencast-O-Matic, whatever. There’s free ones out there. You’re showing them their website on your screen of your computer or your phone, and just show them two simple tweaks that they can make to their website to improve rankings almost instantly. You get that communication with Google going and there’s just two short things, two small things that you can show them in a two minute video how they can improve their rankings. Now, you’re doing one thing, you’re showing them you know what the heck you’re talking about because you’re showing them in the video, and we’ll give you templates, we’ll give you examples, we’ll show you how to shoot these quick videos. So now they know what you’re talking about and you’re giving them free advice, but here’s what happens, they don’t have time to do it. They don’t want to log in to the back of their website, they may not even know how. But at the end of that screencast video you’ve said, “Hey, just reply to this if you want and this is what I do. I can help you. I can help you do it.” And that’s it. You keep it so simple that you get replies and you get people wanting to use your services because you’ve showed them that you know what you’re talking about and you’re willing to help. Two short sentences of a text in that email is all that’s required to get them to watch that video. We also show you what subjects lines to use when you’re sending these emails to guarantee that they get opened. So we kind of micro task each step, right? We show you what the subject line is. The subject line is only to get them to open the email. So now they’ve opened it. The first two lines of text and only two lines of text, it’s not a long drawn-out email. The business owners, they don’t have time to read the whole thing, but two sentences, they’ll open, and that will get them to watch the video. The video is only two minutes long. They open it up, it’s like this is short, and right away you’ve got their attention and you’re showing them two small things, you’re not talking about you, you’re not talking about your agency, you’re sending this thing from a personal email address. It doesn’t look like spam, doesn’t look like a business, but you’re sharing them with them important valuable information on how to get their site ranked quick. Now, are those two things the only things? No, this is just what you’re showing them to get them started, the most important two things, but then you show them how to get back to you. So now you got a conversation started, right? We’re going to show you how to land these clients at a 1,000 bucks a month on average to get them to agree to let you start their SEO campaign month to month, there’s no contract, there’s no guarantees. As a matter of fact, we’ll give you a money back guarantee and we’ll show you how to give them the money back guarantee so that if they don’t see a massive increase in rank in the first 60 days, you’ll give them all their money back. It’s standard, because the process works so insanely well. We’ve had hundreds of students doing this day in, day out, so we’re going to show you that. This is how you get the clients landed. Now, how do you actually rank their site? So, if you have 30 minutes you can complete the entire month one of work because you’re not really doing all the work. In the training we’re going to show you where, when, and how to outsource each step of the ranking process so that it works every single time. Yes, in the beginning, well the first few steps of the module will show you how to do this step. Whether it’s how to do the on-page, or how to create backlinks, whatever, but then at the bottom we’re going to show you here, outsource here. So you have a trusted source on every step of the SEO campaign that you can outsource these tasks to and know and have our banking as Rank Daddy, backing, to know that they’re going to be done right, and if you ever have a problem you can reach out to us because it’s quality controlled by us. So 30 minutes month one. You outsource the first three steps. Literally by this step, by this step, by this step. Out of that $1,000, you’re probably going to spend 50%, you keep the other 500 bucks. You’re done, month one is done, 30 minutes worth of work. Send them a rankings report in the beginning, send them a rankings report in the end for whatever three keywords that you’re working on and we’ll show you how I’ve used, find the best keywords, that’s cake. Month two. Take you another 20 minutes. You’re going to keep probably 600 bucks of that 1,000. Spend the other $400 on the next three steps. That’s it, there’s only six steps to this entire process and you’re outsourcing ever single one except for the client landing. So how fast can you scale your SEO agency like that, if all you’re doing is working on finding clients and then outsourcing all the work? This is why I created Rank Daddy, because I wanted a system that anyone can plug in and land local clients left and right without using any of your own money and then not doing any of the actual ranking work but having guaranteed sources to fulfill each step. Now, by month three your guarantee is over because now they have seen such a massive increase in rank that they, you’re the first guy they pay. This is how we keep an 80 to 90% retention rate on clients because the massive results that they see, right? Our guarantee says this, “If you don’t see a massive increase in rank in the first 60 days, we give you all your money back.” And our members use the same guarantee because it works. It makes it so easy to land clients. When you’re talking to a guy and you’ve got a conversation going, and you’re saying that you got a money back guarantee and just to try this, it’s insane how easy it is to land clients. So month three is going to probably take you another 10 to 20 minutes because there’s a couple of the steps that you are ongoing, you’re outsourcing, you’re spending about 10% of the money to keep the rankings improving and to keep them holding in place. So we share all the details with you in the courses. It’s kind of just an outline on how stupid simple it is to start and run an SEO agency. So we’ve tweaked this thing like crazy. We’ve got all the steps, we’ve had every question asked, we’ve gone and improved it. So I’m just providing this video kind of as an outline to show you yes, it is crazy simple to start and run and scale to a six figure a year SEO agency from your smartphone from wherever you are in the world. So I can’t think of anything else that I want to put in this video. How to shoot the emails, how to shoot the videos, what to say. Oh, the niches. We show exactly who to go after. So we did a poll in the group kind of asking what niches people are using, and so we have the top five niches that are the easiest to land in America, local businesses that have their wallets open and that are ready to pay you to do their SEO. They also keep paying because they’re getting more customers than they have ever had before. Going from nowhere, or maybe they even the top of page two to top of page one will triple the revenue of any local business. When are you going to stop paying me a $1,000 a month if I’m bringing you 10 to $20,000 a month in income that you didn’t have before? See, before me you know how much you’re doing each month in volume as a local business, right? If that’s tripled, you know it’s from my efforts, plus you can Google your keywords and see yourself glued at the top. We show you how to rank them organically, we show you how to rank them in maps. We show you how to get Google to, force Google to see that this business is now a local authority and deserves to be at the top of the map pack. So this is all included, guys. There’s more. There’s an insane support group that you can go 24 hours a day, 365 days a year. Pop any question you want related to your SEO campaign or whatever, and within seconds you’ve got multiple pros that have been doing this month in, month out for a year or more helping you through. That the support group with Rank Daddy is insane. So that’s it for now guys. Any questions just shoot me a PM. BrandonOlson.com. You’ll see my Facebook page, my personal one. Shoot me a personal message and I’ll answer whatever. We’ll see you, man. Have a good one.
Hey guys, Brandon Olson here. Got another episode of Rank Daddy TV. Today we’re going to talk about keyword selection, how do you pick keywords for a local SEO campaign and how to create your anchors and how to get your site ranked incredibly quickly. Let’s go. Here’s the question. How can marketers like us, working only part time and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say that guarantees aren’t possible? That’s the question and this podcast will give you the answers. My name’s Brandon Olson and welcome to rank daddy. Okay, so what I want to talk to you today is about keyword selection, keyword anchors, how to get trust to your site, how to rank multiple pages, interior pages like service pages, things like that, location pages. In the beginning of every SEO campaign the main goal is to establish trust. Google will not rank your site if it doesn’t trust your site so the Rank Daddy process is designed to build trust from day one. It’s a methodical, step-by-step, logical way to build trust. We start with the on page, we build to a press release. We use social signals to leverage the power of that press release, creating a viral scenario. Each step of the Rank Daddy process is designed to bring trust to the site. Let’s talk about keywords. What keywords do you use? What keywords do you choose for a local SEO Campaign? That’s easy. You don’t need keyword research, especially in the beginning, because if you choose too many things you’re going to confuse Google and they won’t rank you for anything. You’ve got to make it very clear what you’re trying to rank for with Google, especially in the beginning of a campaign. Once you have trust it’s wide open, you can just, you can literally add hundreds of keywords, multiple locations, and begin to rank for everything but the first thing you have to do is get Google to trust your site. That’s what the Rank Daddy process does. In the beginning of a campaign, let’s just say you’re working with a roofer. What are the main keywords if you’re looking for a roofer? Roofer, roofing company, roof replacement, roof repair, right? Now all you’ve got to do is add the city. What city are you in? Plano, Texas. Plano roof repair, Plano roofing, Plano roofing company; main, competitive, short form, core keywords, that’s what you start with. Just a few; three, four max to use as your main keywords to get trust built to the site. The main meta-title of your page might be Plano roofing company, and then the vertical bar and then your company name. That’s your meta-title for your homepage. Now, your H-1 should be Plano roofing company, that’s it. Exact match to your meta-title, each one is the same. Google clearly knows what that page is about, they know what you want to rank for. Now, the content on that page is going to have words like roofing company, roofing repair, roof repair, roof contractors, things like that. Google will now know the main focus of your website is about roofing. It’s that simple. They know where you’re located, Plano, Texas. This is now talking about a single location page, our website or maybe that’s your main location. Okay. If you have other locations, we’ll talk about that later about how to structure those. You’re going to run the campaign using those three to four main core competitive keywords. You’re going to use that match. The meta-title and the H-1, Plano roofing company, as your keyword anchor in your press release. That’s going to be one of your keywords in your web 2.0 links. The other web 2.0 links are going to be your other core competitive keywords. That is how to quickly get trust to your site. Keep everything simple, keep everything clear, Google knows exactly what your site’s about. Let’s say you’re three, four months in, the slight begins to rank. You hit page one for that term in Plano when people search in Plano, Texas or Plano roofing company, you’re coming up. Now you want to rank for other terms so maybe they also do siding. You add a page on your site about siding, that page will quickly begin to rank because the site already has trust, if you do the meta-title and the H-1 properly. Set them so that Google knows that that page is about siding and the keywords that are similar and relate to the siding industry. What if you’re multi-location? You simply make location pages. Referred back to this in Episode Five, you might want to watch that video because we talk about exactly how to create location pages even if they’re 1500 miles away and they will rank because your site already has trust. The site doesn’t rank for different keyword anchors and different keywords that you’re using as backlinks coming to your site. People think they need to make hundreds of different keywords because of all these little things that people search and use them as anchors to tell Google, “Hey, that’s what this site’s about.” Doesn’t work like that. Google will rank a site based on trust, period. How do you get trust? “Oh, Rank Daddy process does that, follow the simple steps. What does the site rank for? The site ranks for the words that are on the page of the website. Trust … How do you get trust and what does it rank for? That’s it, it’s that simple, don’t complicate it. Don’t think about how things used to be done because Google has changed. Trust is the main factor. Google will rank you once you have trust based on the words on your page; most importantly, your meta-title and your H-1. Watch some of the videos in our Module Nine where it talks about how powerful an H-1 in a meta-title is. You do those two things and your rankings are already increasing because the majority of local businesses don’t know how to do this, they don’t know how to properly set their own page. That’s it. We’re getting a lot of questions about that, I thought I’d shoot a quick video but in a nutshell, that’s the core. Remember, Google will only rank your site if it trusts your site. The next logical question is, “Well, how do I get Google to trust my site?” The steps in Rank Daddy logically and naturally provide a way to get trust built to a site incredibly fast. If you follow them closely, if you pick only three, maybe four short competitive keywords as your anchors, your keywords as you run through the process. That’s it, man. Any questions, shoot me a message. You can find all my contacts at brandonolson.com. Subscribe to this podcast, Brown Apple, Google Play, Spotify, Sound Cloud, a whole bunch of stuff. See you in the next one. Have a good one.
Locked On Bucs – Daily Podcast On The Tampa Bay Buccaneers Fans
James and David are joined by Brandon Olson of Whole Nine Sports to recap and review the entire Buccaneers rookie class for 2019! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Locked On Bucs – Daily Podcast On The Tampa Bay Buccaneers Fans
James and David are joined by Brandon Olson of Whole Nine Sports to recap and review the entire Buccaneers rookie class for 2019! Learn more about your ad choices. Visit megaphone.fm/adchoices
Hey guys, Brandon Olson here, today on Rank Daddy TV. We're going to talk about handling SEO objections. So a lot of times when we're out prospecting, we're out trying to land deals for our SEO agency, we come across certain objections we may not know how to handle them. Recently we did a poll in the group, in the members group, the private group, as well as in the public Rank Daddy group asking for what objections you guys regularly come across. And we're making this video to answer each one, to kind of let you know how to handle them and move on and ask for the sale. So let's get started. So here's the question. How can marketers like us, working only part-time and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients, when the mainstream Internet Marketing Gurus say the guarantees are impossible? That's the question. And this podcast will give you the answer. My name is Brandon Olson and welcome to Rank Daddy. All right, so today's episode is going to be handled right here. I've got these all built up as slides. Go through each one of these. I'm going to show you how to handle the objection, what to say, and then kind of how to move them on to the next step, which is to push them to say, yes. I'm going to be referring a lot to the five points, the five tips that I gave in episode four. It's a great episode. I would recommend go back and watch that. It talks about the different clauses, the different ways we can entice them to say, yes, and agree to at least try our SEO campaign. So let's get into it. Objection one $1,000 a month is way too much to pay for SEO. So when they bring a price to me, that's kind of a buying signal, right? So $1,000 a month is the average for the billing of all of our members and all of their clients. So we use this because that's the common price. That's what we usually go to, you're starting 2000 bucks a month for SEO campaign. When they're bringing up money, it means they're interested, but maybe they don't, you haven't shown them how or why it's worth $1,000 a month. So if you're watching this and you're not in Rank Daddy, these objections are going to be handled in a way that lends to the training and the things and the tools that we give you inside Rank Daddy. So when someone says 1000 bucks a month is way too much to pay for SEO, I ask them if they know how much they're doing now? Do you know what your monthly revenue is right now? Yes. They obviously do. So if I were to bring you an extra $10,000 a month in revenue would you still say that $1,000 a month is too much to pay for SEO? They're going to say, no, obviously. That's the fact. When someone's paying us $1,000 a month, it's because within a few months we're bringing them five, six, 10, even 20, $30,000 a month in some cases of revenue that they didn't have before. They know where they're at today. They know how much revenue they're averaging on a monthly basis. When they let us start, yes, they're going to be putting of that $1,000 a month from their pocket, right? From their budget. As we go through the campaign they're hitting page one within a month or two in most cases. Their phone's going to start ringing more. They're going to start getting more deals, more sales, more clients, whatever. That SEO bill is now being offset by customers that were bringing them, okay? So you have to get them to realize that there is a temporary thing in the beginning. And we'll talk about discounting and things like that and some other objections, but you have to get them to realize that if someone has given you $10,000 a month, when do you stop paying them $1,000 a month? You don't. You say, "Hey, can I give you $2,000 a month and maybe you bring me 20,000 in new revenue?" Can we expand to these other areas? Can we add more services because we also do this and this? You get them to think of what's actually going to happen based on case studies and history of this Rank Daddy model in all of our students. So next one. We don't advertise, the ROI has never been good. I understand that. There's a lot of advertising that is a losing battle. I mean, I still see billboards, I see print ads, I see flyers come in the mail, all kinds of advertisement can be a losing battle. The Google ad words, you can spend money and spend money on Google ad words and still not make as much in return as you're paying on clicks. Within SEO it's different because when you're looking for something online, what's the first thing you do? You pick up your phone or you go to your computer and you Google it. Who do you pick to go with? Who do you pick to do business with? What do you decide, those decisions are made on the first page of Google, the first half page of Google, the first few results. That's where the business is. 90% of all searches are going to select one of the top three to five spots to do business with. This is why SEO absolutely brings an ROI every time because we sit down, we figure out what your keywords are, what city you're in, what niche you're in, what business you're in and that's your main keyword. We make it so that when people are searching that keyword looking for your business model, they find you. So there's no way around SEO not producing a positive ROI. So give this a try, and let me show you what I can do, okay? So there I'm throwing it back into that, give it a try. I mean, I use that a lot. I throw this phrase, try around a lot because in the prospect's mind, the word try doesn't have any commitment with it, right? So let's go to the next one. We have no marketing budget. That's perfect. Let us get you some marketing budget. See, right now, we're asking for $1,000 a month for SEO. I understand you may not have that to begin with and let's do this. I don't mind starting you at half price. I'll start you at $500 a month just so that I can start. We can get some of your keywords to page one, we can get some income rolling in from these new customers that we're bringing you in the form of your rankings and let that money be your marketing budget. So we never like to charge customers more than we're not already bringing them 10 times over in the form of new customers, okay? So if you're paying me $1,000 a month, that's because I'm bringing you $10,000 a month or more in new revenue. We've seen the power of Google. We know what happens when a business goes from page two even and beyond to page one, the revenue doubles. Now when they get above the fold, when they get in the first top three to five positions, it can triple. I've seen businesses, income and revenue triple going from the bottom of page one to the second position. You will have marketing budget once we start. So the point is I know that this works. It's what I do. Let me help you to get a marketing budget in place. Let me let you start at half price and then you watch to see what we can do. Give this a try. Try it for 45 days and let me show you what I can do. So there's that half price, the discounted clause that we've talked about in episode four, kind of combined with the triad. How would you deal with having two of your clients ranking for the same or similar keyword phrases? Who would get preference in being ranked higher? So, that's a good objection. And we get that every once in a while because they're worried about us taking on multiple clients. Say this is a roofer. He doesn't want me to take on him as a roofing client and work on his SEO and at the same time another roofer comes and hires me to do the same thing. The fact is we don't. It's exclusivity. We will take on one roofer in this city. We will take on one plumber in this city. You get all of the attention, you get all of our SEO efforts for your campaign. Again, this type of objection and really most objections are just a request for more information. They're not saying no in so much as they're saying, okay, what happens in this scenario? And objection is what you want. You've got to get through so many of these objections before they're calm and they realize, okay, this is not going to hurt. This is probably going to help. I'm willing to try it. Most businesses are willing to try anything that they have a chance of getting more revenue, especially if they're only going to have to put out 500 bucks for the first month or something like that. It takes too long to see SEO results. So, that's a good point too. We see this a lot come up from time to time because there's so many SEO companies and SEO agencies that do not know what they're doing. Day in and day out, we take over and clients too in the Rank Daddy group, they'll post about it taking over SEO for a client who's done SEO or have an SEO guy or company work on their site for the last two years. We opened it up and their on page isn't even done. If their on page isn't done, their site is not communicating with Google. Google doesn't even know what they want to rank for or what their site's about. So yes, it's going to take a long time to see SEO results, if you don't know what you're doing. The fact is we know what we're doing. We can make Google see what clearly what your site is about, which is what you want to rank for, what your services that you offer and results happen fast. And I'm talking within 30 to 45 days, you see ranking increases. So give this a try, and let me show you what I can do. My brother-in-law does SEO. This one's kind of funny. So if your brother-in-law's doing SEO, how's it going? Because I'm looking at your rankings right now, it looks like you're like on page three. How long's has he been doing it? So let's do this. Let your brother continue to do SEO, hire us, let us really blow up your rankings and give him the credit. Don't even tell them that you hired us or if he makes you mad, let him go and we'll keep doing the work. Either way, it's a win win. Your brother-in-law thinks he's doing something good for you, we're actually providing results. In fact, we've got a money back guarantee. If you don't see a massive increase in rank within the first 60 days, we'll give you all your money back. Why don't you give this a try, and let me show you what we can do. So there's another one, the money back guarantee clause. You can try to weave these and these five things that I brought up an episode four. Pick your back up, use multiple when you're handling those objections. The point is to handle the objection, move on ask for the sale, ask for the deal. Not really ask for the sale because that sounds like pressure, right? Ask them to try it. When they're trying something, there's no pressure. You go to the restaurant and the waiter says, "Hey, try the halibut." You're not suddenly pressured you want to leave that place. You're thinking, "Hey, I might try the halibut actually." So let's move to the next one. I fired my last SEO guy because I couldn't tell if he was staying busy. This is a good one because one, he's already got an SEO guy. He fired him. So he's used to paying money for SEO, so it's a buying signal. He couldn't tell if he was staying busy and here's what I'd say, so with SEO, yes, once we do your on page and the visible things that you can see and create all your citations, we run a press release for you. There's a lot of things that we do in the background that you can't see that we're doing or how busy we are. The fact is once we get you ranked and your site is crawling up the top of page one, it's doing it with sites that we own that already have a massive degree of trust and power in Google. And it's not that we're staying busy so much as these sites that we own that are linking to your sites are doing the work. They're sitting there doing work even when we go home and our office is closed. So for us, it's not a matter of staying busy so much as a matter of showing you the results. So here's what we do at an SEO campaign. We're going to pull all your keywords. We'll start with the four or five most competitive short keywords there are, right? New Braunfels roofing, New Braunfels roof repair, things like that. Short, nothing, long tail, no sentences. We want the most competitive ones. We're going to pull a ranking report, show you where you're ranked for those things right now. And in 30 days we're going to pull another one. You're going to see a massive improvement. In 60 days we're going to send you another one. So at the end of each month before you get your bill, right around the same time, you're going to see your rankings report and you're going to see the results of us being busy. So it's not a matter of time spent on the campaign. It's a matter of we're bringing you the results. If you're paying us $1,000 a month, it's because we're going to be bringing you an extra 10 grand a month or so in extra work and extra revenue that you don't have right now. Makes sense? Let's give it a try. I can hire someone off Craigslist to do what you do. That's a good point. There are people on Craigslist that sell SEO services, but you kind of get what you pay for. So what I would say is when you hire someone on Craigslist, so you're not really seeing or knowing that they're going to do or you don't know if they can do what they're saying, there's no proof. I can show you case study after case study of sites that we've ranked and the results of now. This is what we do. We will absolutely blow your business up with new customers. And usually at that point, I'll tell them a story maybe of a client that I've had, the experience they had, how they went and this is a real case study from $200,000 a summer to almost a million dollars a summer. And so I'll go into stories like that and if you want to see the story episode, I think it's episode six where I go into details on that. Stories really help you to handle objections and kind of eliminate objections too. So this one's kind of silly. I probably would just blow it off. I have a marketing background I can do this myself. Awesome. How's that going for you? I see you're ranked at, you're on page three or you're not existing. So have you started this yet? When I was in business and I had a retail store, I didn't really want to do all the marketing and all the stuff myself. I just wanted to run my business. And if you're like most business owners, that's what they want to do, is run their business. Let us handle your SEO. This is what we do. We help customers day in day out, to get more customers by propelling them to the top of Google. So there's not a contract. You can literally just stop whenever you want. There's money back guarantee. If you don't see a massive increase in rank when the first 60 days, we'll give you all your money back. All I want you to do is try this for 45 days so we can see, so you can see what we can do. Do you have any referrals? We have referrals, but put yourself in this scenario. Once you're in, you're with us, we've gotten gone along for months. Your customer count is increasing, your busier and busier, do you want all the people that are trying to think about coming to us as a client to be calling you every day, asking how your SEO campaign is going? We feel that most of our clients don't want that to happen. So we kind of keep that private. We have referrals, we have case studies that we can show you of proof. But the fact is because we don't have a contract and because we offer money back guarantee, and because I can start off at half price just to prove to you that we know what we're talking about, you shouldn't need any kind of other people to talk to. What if I gave you fake referrals? How would you know? So, that's the thing. You really have to just get out there and if you're serious about wanting new customers, just start, just try this. Let me show you what I can do. Thanks, but we're getting better results with word of mouth which is free. So this one, either they have too much business or they're just kind of brush you off. You kind of have to dig and see, get to a real objection. Getting better results than what? They have no idea what better results are compared to, what word of mouth compares to. Now, if they just operate on word of mouth and that's all they need and they've got plenty of business, they don't need any more, great. Let's just move to the next person. But usually this is just trying to brush you off. So you've got to kind of get past that and get to a real objection. How can you guarantee I'll be on page one, only Google decides who is on page one. Google does decide who's on page one. They put people on page one, websites on page one because they're trusted. Google will not rank you high if they don't trust your website. So we know what websites get ranked on Google. It's the ones who are trusted the most. Our entire SEO campaign is geared to bring a maximum amount of trust to your website. We start off with making sure Google knows what your site's about. If they don't know what your site's about because your titles and your on page things are confusing Google, then they don't even know what to rank you for. So, that's going to be fixed first. That's the communication. Then we started a process of building trust to your site so that Google trusts it. Immediately when Google starts having these trust signals, your rankings begin to climb and claw past your competitors. First thing we do is run a press release. We'll have a professional writing team, creating an article about your business, and then we'll distribute that to 500 different TV, radio, news, media type websites. All of these already have a ton of trust with Google. Each one of them will be linking back to your website. What's that do? It passes the trust right to your website. We follow that up with a social campaign to kind of create a viral scenario off of those 500 new press releases. So all this media is talking about you. Now, naturally what follows is people are sharing and commenting and posting and retweeting and things like that on social platforms. So we run that and that kind of generates more trust back to your site because all these things have triggers and links back to your site. Each day we have links that are being built that point back to your site. See this shows Google that it's consistent. Shows them that it's diverse because these are links that, some of them don't have much power, some of them don't have much trust, some of them do, some of them are no follow links, some are do follow links. So there's a big variety. Google loves that, but it all ends to the trust. The same time we're fixing and creating 350 directory listings for you across the Internet. When Google sees 350 different spots that mention your businesses name, address and phone number. And it's all exact, the spelling of your address, your address spelling in your business and everything is exactly synced across 350 different networks and directory listings across the Internet, that is massive. So we manually go in and have those built sending a huge trust signal. Here's what happens after 30 days, you compare your original ranking from where we start to the 30 day mark and you'll see why we know what we're doing because you'll have a massive increase. In fact, if you don't see a massive increase in the first 60 days of using our service, we give you all your money back. So yeah, Google decides who's on page one, but we know what factors they're looking at to determine who is on page one. So give this a try, to show you what I can do. How do I track how many new leads you're getting me? How do you know you're getting me the new business? That's a good question. So do you know how much you're doing on a monthly basis right now for revenue? Yes. So we don't have to count the leads that come to your site because we're doing the SEO on your site. We're not creating a fake site and having traffic go to it and then they come to you so that we can track each person. We track your rankings. Most people know that the power of Google is insane. And then, if you're getting businesses ranked at the top or even the top few spaces for new Braunfels roofing, you're going to get a crap load of new business, right? So if you know how much business you're doing now and then 30 days from now, you're doing more than that by 25% or something and then 60 days you're doing another half, you can see that your business is growing. And it has to be attributed to what we're doing because we're going to also show you your baseline ranking where you started and you're going to show your rankings increase as we move along through the campaign. So all of this is directly related to Google and where you're listed on Google and your presence. So that's how you know. What about Google's algorithm? It's so consistently changing that's why it's so hard to rank. Like you've been talking to some SEO people. So, yeah, Google's algorithm is changing, but you know what doesn't change about Google's algorithm, their interest in the end user. If Google's algorithms always are interested in the end user, then that's the only thing we have to worry about. Everything we do in the SEO campaign is to bring trust and to be in it for the end user. We make sure your content on your site is good for the end user. Everything we do is for the end user when it comes to the SEO campaign. Then I'll go through and talk about the press release maybe, the directory listings and the different things in the SEO campaign and what's involved in that. So it doesn't matter how many new algorithm updates come about, as long as you're doing things in a natural way and that are beneficial for the end user, Google will love your site and rewards you with higher rankings. I lost $10,000 to SEO. Well, I'm sorry to hear that. We will stop you way before you get that deep into it. So for real though, you're not paying us $10,000 a month, so it's not going to be possible for you to lose that. You're going to pay $1,000 a month and it's going to be a month deal, there's no contract. So you can stop whenever you want. At any point, if you felt like you're losing money you can stop. In fact, if you don't see a massive increase in rank within the first 60 days, we will give you all your money back. This is what we do for a living. We rank sites at the top of Google and prove those presence online, so that they have more customers, more clients, bigger ROI, et cetera. So just try this, give me 45 days and let me show you what I can do. I want to talk to other clients of yours because I've been burned. So, that kind of goes back to the referral thing. We don't like to let all of our new prospects that are thinking about it start calling all of our clients because then our clients will be upset, because they're bothered all the time by all these people, and then they wouldn't be clients anymore. So let's do this. This is $1,000 a month scenario, right? And aggressive SEO campaign in a city this size in your niche runs about a $1,000 a month. I don't mind doing it for half. I'll start you at half price at 500 bucks a month, just so that I can show you, we know what we're talking about, we know what we're doing, you can see results. After 30 days you're going to see rankings increase, after 60 days you'll see another rankings increase and continue to climb and continue to climb. When we get a few keywords on page one and we'll sit down, we'll talk about, okay, well pick your most competitive keywords. When I get three of those to page one and you're actually getting new business from our efforts and you can use their money, the client, your new customers money to offset the SEO bill. Then we'll talk about going to $1,000 a month, but not until you're making it, not until you're in the profit, okay? And if they say, no, to that and they're still on the fence, but they're kind of interested, lock them in like this. This is a program that we have called the Deal Lander. Literally for $100 in 30 days, you can show them that you know what you're doing. So you tell him, "Look, give me 30 days and 100 bucks and one keyword, your main keyword, new Braunfels roofing. I'll take that keyword, I'll show you where you're ranked right now using a third party software. 30 days after we're going to pull that report again and show you where you're ranked now for that same keyword. If I can show you that, I can massively increase the rank of that one keyword within 30 days, do you agree to start? Give me your SEO campaign at 500 bucks a month." Still no contract, still money back guarantee. I just want you to try this. So this kind of pulls them out, right? This sees if they're really serious or not because what business is not going to give you $100 in a month, if there's a chance that they can triple their revenue, it's just not going to happen. Now, what do you do with that 100 bucks? You go into our dashboard, you go into the outsource area and you buy the Deal Lander. The Deal Lander will fix their own page SEO based on that one keyword you get. It will pay for your press release and it'll pay for your social signals. So you'll have a landslide of trust signals coming within 30 days back to that client based on that keywords and that keyword will launch, from wherever it's at. You may hit page one in the month, it may hit two page two from page eight or nine or 10 or not existent, but just doing that in 30 days for 100 bucks for that client, that proves to them now that you know what you're doing. You're going to do what you say and this is the cost scenarios that we set up. We have so many tools like this, we're losing money on this Deal Lander. It costs more for us to do the press release, the on page, the man hours, the social signals, but we want to give this to you to be able to help you land more deals. Use it as a last resort. Make sure you've already gone through the no contract clause the money back guarantee. You've told them to try it for 45 days. You've gone through the half price. This is like the last resort, but this will land deals where we call the Deal Lander. Do I need to pay the monthly fee after you get me to page one? So this is like something that not really, a lot of the SEO guys are thinking this question because they're thinking about their pay, their money, the fee. I've had probably two clients ask me this and the last four years and 60 or 80 clients, but what do you say if it does come up? The answer is yes. Why? It goes back to that. Well, when do you stop paying the guy who's bringing you $10,000 a month in business and you're only paying a thousand? When do you turn that faucet off? You don't. You literally just lay it out to them like that and they say, no, I'm not going to stop paying you a thousand if you in fact are bringing me an extra $10,000 in business. You're probably going to say, "Hey, can I give you 2000." Right? So we get into control and other areas in the group in the training and showing you why you can offer this no contract money back guarantee and yet expect them to stay. It's because we're in control. The links that you point to their site that we show you how to create and obtain in the group and the training or what keep you in control they're what guarantees your paycheck, because if it all comes down to it and you've got a guy ranked at the top and he does want to stop, which I've had before, people have close up business. They give to somebody else. The other guy doesn't want to, whatever. They get too busy. You get to turn that off. So it's almost like you got to be in the training to understand this, but we're in control. We tried SEO, but it doesn't work. We use Trusted Trader for leads. So Trusted Trader is probably like a HomeAdvisor where they'll sell you the leads. I don't know about Trusted trader, but it's probably the same as HomeAdvisor because HomeAdvisor is selling the same lead to five businesses. And if you don't call them first and have the most aggressive sales pitch and probably the cheapest deal, you're not going to get the deal. But you just wasted 75 to 150 bucks on that lead that they sold to five other businesses. So you probably tried SEO, but whoever was doing your SEO is probably trying to figure out SEO themselves. We know how to do SEO. We do this day in, day out. We've watched businesses have to add to their fleet to hire more staff to expand to other areas because the customer volume was insane blowing them up. We have forced businesses to raise their prices because they had too many customers in scenarios where they couldn't add to their fleet or expand or grow their office size. So what do you do when you have too many customers in that scenario? You chop off the ones who are paying the least or not willing to pay that bottom price. So we've had customers literally have to raise their prices by 25% and still were the busiest they've ever been, increased their revenue, cut off the customers who didn't want to pay the higher fee. And those are the ones that cause the biggest headaches. The people who pay the least bringing all the coupons and things, usually those are the ones with the most headaches. So this is what happens in real life with our SEO. We give you problems like having too many customers. So sometimes at this point I'll drop back to another clause and say, look, before we even go any further, are you in a position to expand? Like if we get you to the point with our SEO campaign, I've got to bring this up because it happens, if we get to the point where you have too many customers, are you in a position to hire more fleet? I mean, obviously at that point when there's more money coming in, but can you expand? Can you add to your staff? Can you raise prices if you have to? Is this something you're willing to do? Because if not, it may not be a good fit after all. And then they start back peddling and they're like, "Yeah, no, it's fine. I mean, we can raise prices. We can hire more people." "Great. Let's get started. I will send you an invoice and a fill out this information here and we'll get going. Literally, that's it." I had SEO done before, it was a waste of money. And this goes back to, I haven't found an SEO guy or company on the planet that knows what they're doing. It's sad and it's crazy. And in other words these people are learning in SEO, but they're not even using an actual logic. When you open up a website that had an SEO done to it for years, and it's not even communicated with Google because the titles are wrong and the heading tags are wrong and they're not even telling Google what the page is about. It's like getting a book and the book is about butter and eggs and the first title in the chapter says, how to make Margaritas. That's so confusing. I thought this book was about butter and eggs. That's what we look at. When we come across these websites that people said, I had SEO done before and it was a waste of money nothing happened, here's why. None of this stuff they need for the last two years did anything because your website doesn't show Google what your site's about. How's Google going to know where to rank if they don't know what you're about. Are you about Margaritas or are you about butter and eggs? It's not clear, so we're not going to rank you anywhere. You figure it out and come back to us when you know what you're doing. Basically is what Google says. Next, I'd rather support local digital marketing agencies. Hey, that's awesome, because we are local. We actually build and scale local businesses with our SEO. I don't have to be right next to you in your same city to be able to apply the techniques that we use an SEO to crank you to the top of Google and blow up your business and give you more customers than you ever had. So try this. Do me a favor and try this for 45 days and let me show you what I'm capable of. There's no contract. I'm not going to make you sign anything. I'm telling you the price. I'm telling you what's going to happen. I'll even give you your money back guarantee, if you don't see a massive increase in rank in the first 60 days I'll give you all your money back. Let's go. I'm swamped with business as it is, thank you anyway. So this was probably the one that you can't overcome. I mean, you're doing SEO to get people more business, if they don't want more business, and it happens. I'm in new Braunfels, which is the second fastest growing city in America, that's under 500,000 population. We're about 100,000 population and we're growing like crazy, if we had four more people moved in, we would have been the fastest growing. I cannot give away a website that I own on roofing to these roofing companies. It's ranked at the top of page one. I get leads all the time, come in into the tracking number. This is an all lead generation site that I built. I cannot give the site away because they don't need the business. It's the craziest thing in the world, but they're building and fixing roofs so fast because of the market. So you're going to have businesses that come up like this and it's not fake. Some businesses are actually swamped with business as it is. So there's nothing you can do. Just go to the next. HomeAdvisor is doing just fine for us. And HomeAdvisor is that one that I was telling you about earlier where they'll sell you a roofing lead, but they're also going to sell it to five other businesses. So you better call them first and you better make sure your offers better and cheaper and you can get there faster. Otherwise you just lost your 75 to $150 or whatever it is. And that's about what it is for roofing. Maybe more. It could be 200 bucks by now. I don't know. I'm already spending my budget on radio, newspaper inserts. Now, when I get done a laughing, no. Tweak some of that budget, right? Divert 500 over and over to here. Let me show you what SEO will do. You will soon stop paying for radio, stop paying for overpriced radio newspaper inserts, and you'll have more customers than you can handle. You will have to raise your prices or expand to other areas or higher more fleet or bring on more staff or whatever it is, because that's what happens when people start with us and let us do their SEO. Thanks. But I'm already on page one. That's awesome. What are you on page one for? I'm asking this because I already know the question. I've already googled and done the research before I started talking to this person any further and yeah, they're on page one for this long old keyword or maybe only one keyword, but for the majority of the keywords there on page two, three, four, whatever, because they need an SEO campaign. So how much business are you getting being on page one now for this one keyword? You know how much volume you're doing monthly? How much ROI? How much revenue you do on a monthly basis? Okay, great. Are you in a position to grow that? Are you in a position to, or do you want more customers? Yes. Okay, great. Here's what we do. We're going to start you with no contract money back guarantee SEO campaign. We're going to pull your keywords. We're going to start on the first four to six major core competitive keywords and bring massive amount of trust to your site, so the ranking starts going through the roof. And within a few months you're going to see, yeah, you're on page one, but you're on page one for multiple keywords and you're going to see the difference. It's not just about being on page one for one keyword because not every customer is searching that one keyword. Give this a try. I've been offered SEO more times than I care to remember. Everyone claims her an SEO expert and I think they're all scammers. What makes you different? Oh, that one. I think we've covered through the different points in the previous objections. I'm still only getting a couple of calls here and there, if I start getting a lot more clients I can afford to pay more. So this sounds like maybe somebody who's just started, I'm not sure how this objection would be someone who hasn't really started at all because I can afford to pay more. So, that's great. This is your mid campaign, we just started. We don't want you to pay more right now, we want to put you in the boat where you're using money, that we're bringing you in the form of new customers because of your rankings to pay us. And I'll say this and again, because I love this clause, I never liked to have our customers pay more than, we're not already bringing them 10 times over in the form of new customers due to their Google rankings. I don't want you to use your money to pay your SEO bill in other words. Let me bring you customers use their money to offset your SEO bill and still have excess revenue. That's our goal for every customer. How much is this going to cost? Cost is a funny word. How much would it cost you if I gave you $10,000 a month and you gave me a thousand? And they're going to look puzzled for a minute, and you're going to say that's the situation. That's what we do for businesses. 10x ROI is normally an average. So if a guy's paying me $1,000 a month for SEO, it's because I'm soon enough bringing him an extra $10,000 a month revenue that he didn't have before. So, that's all the ones we've got. If you got more, stick them in the comments to this youtube video, I will reply to them, if they're legit and they're not just jokes. If they're jokes, I'll probably would apply to them also. Subscribe, subscribe, subscribe. So you don't miss any these podcast episodes. If you're doing this on audio, which a lot of you are on iTunes, Google play, Spotify, SoundCloud, we're all over the place, rankdaddy.com. Get in the training for a dollar. I will give you a 30 day all access, everything's included, full transparency. You can see and try everything for a month before you even decide if it's for you. In fact, I will show you how to land clients and guarantee that you land clients, if you do our 30/30 challenge. You'll see what that is when you get in the group, but basically if you go through the program within 45 days, if you have not landed one client, I will refund your first 199 membership fee because its 199 a month. But the same thing applies. I don't want you to pay me with your money. I want you to pay me with the money that comes from the clients that I help you land. Makes sense? All right guys, appreciate your time. Thanks for listening. This has been a long one. Thanks for sticking with me. We will see you on the flip side.
Hey guys, Brandon Olson here. We got another episode of Rank Daddy TV. There’s a cool guy. Today, we’re going to do something a little different. I’ve never let this go to the public. This is something that we do for our Rank Daddy members. We have regular Zoom trainings. We set up a live conference, a live Zoom. Let you get on if you’re a member, ask questions in real time. We can cover topics, maybe you’re having issues. Cover an issue in your SEO agency or maybe in your prospecting. Whatever it is, it’s wide open. It’s question and answer and there’s also some things that we see maybe regularly. Topics being discussed in the Facebook group, so we’ll address those so everybody’s on the same page. Everybody’s successful. Everybody’s able to scale and continue to grow their SEO agency. I’m going to let you guys in. We just recorded one and it is live now in the Facebook group but I’m going to go ahead and put it on YouTube and stream it into this podcast video so you can actually see a little bit more about what you get when you join Rank Daddy Pro. There’s so much value, it’s insane. When you join Rank Daddy, you can come in for a dollar, you get more value for that dollar than you’d ever get on any other training platform you’ve ever bought, in your life, guaranteed. 30 days later, your $1.99 membership fee starts. If you haven’t landed a client 45 days following the process of at least $500 or 1,000 bucks a month, I will refund the first $1.99 thing. We literally give and give and give and we’ll give you complete access to everything, for a dollar, so you can test it and see if it’s even going to work for you, before you decide to even start paying or continue with the course. It’s not like you’re dropping four, five grand, on a high ticket course. Which is what this is, without seeing inside first. Flipping the script on the digital marketing space. You’re in for a dollar. We want you to land deals. We’re going to teach you and take you step-by-step, by the hand, how to land clients. Use the client money to pay your $1.99 for Rank Daddy. To cap ongoing education support and stop whenever you want. Go into your dashboard, hit “cancel” whenever you want to bounce out and you’re done. Let’s get started. Let’s take a look at what we covered on today’s Zoom training. Let’s go. Here’s the question; how can marketers like us, working only part time, and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say that guarantees are impossible? That’s the question and this podcast will give you the answers. My name is Brandon Olson and welcome to Rank Daddy. We’ll have some more join but we’ll go ahead and get started. Been a lot of new members coming in. A lot of common questions that we’re seeing so we’ll address some of those tonight. What’s one of the first things you can do … and, everybody’s muted right now but, when you comment, you can just unmute yourself so that way, we don’t have a lot of background noise. Say, you come across an issue. It can be prospecting, it can be whatever, part of the SEO process, what’s one of the first things you can do within the Facebook group to find the answer before you’ve even asked it and typed in as a post? Anybody? Somebody’s on the chat. Use the search function. Very good. Use that search bar. Whether you’re on mobile, whether you’re on desktop, if you want to find out all the different posts that people have mentioned or we’ve talked about about client landing and prospecting, put prospecting in there. You’ll get a wealth of information. This groups’ been open for well over a year now so there has been a lot of deep discussions on practically every topic that’s covered in the training. Sometimes, the search feature doesn’t work all that great. I’m trying to find posts that I made months back, trying to remember different words that were in there. Sometimes it doesn’t work so it’s not to solve all problems but if you’ve posted a question maybe, and you haven’t gotten the answer yet, start digging. Don’t wait for the answer to come to you. Use Google or use the search bar in the group to see what others have put about it. Second thing, contest. The contest for March is going really good. There’s actually a pretty close tie for the number of spots. It’s not performance based so literally, the newest guy coming in can win. It’s not based on, okay, Ed’s going to take everything because he’s landing six deals a week. We’re going to give away 100 bucks to 10 different people and a thousand dollars to one person. Every time you place an order on SEO Outsource or Localize, we’re tallying it. It can be press release, it can be citations, whatever. If you are a 10 pack or five pack of PBNs, you get a 10 entries or five entries. We’re mentally putting them all on a spreadsheet and at the end, we’re actually going to print them out, put them on paper, cut them up and use a fish bowl or something. We’ll probably do it live here on a Zoom or Facebook live in the group and announce it ahead of time so we can randomly draw the winners out of that. We’ve never done anything like that before. It’s always been performance based but it’s almost unfair to some of the new people coming in, to do it like that all the time because you got all these leaders who’ve been in here since the beginning, that just dominate everything. This is kind of a fair way to do it all. What else? What else? An other topic that has come up quite a bit, you’re coming into the training, seems like there’s so much to learn. You’ve got WordPress. You’ve got content. You’ve got how to build Web 2.0 sites. You’ve got on-page SEO, which is daunting all by itself. I’m going to open this up to you guys, what do you want to master? What do you learn? What is necessary to learn on all these things that are covered in the training? Anybody got any ideas? Hey Brandon, I’ll step in real quick. Yeah. A couple things for me. I was in the last Zoom call but to just get more clarity. I’ll just start with some of the basic, simple steps like; just setting up your payment plan to receive a payment. Following that step right there. That’s a good one. Maybe also like, for me in my situation, my challenges, follow along, because I work so much. I really only have two days, like Monday and Tuesday, that I can actually do this business but during the week, I get up at 5:00 but I don’t get home until about 7:00 at night so as far as follow-up, teaching maybe an email. I’m not good at writing but maybe some basic way to do follow-up through email. Something like that, simple like that. Here’s the subject line and then here’s a basic, two or three sentences that you can send this day and then two days out, then three days after that, as a follow-up. I think that would be really helpful, at least for me I think. That’s good. As far as the process goes; you land a client, you immediately, obviously, have to do on-page SEO first. Do you have to be a master at SEO and on-page, before you can get past that step? The answer is no. A lot of people are coming in … The things that you touched on are critical. You obviously have to know how to setup the credit card process or whether it’s your Square or however you’re going to take payment and you should do that before you even start prospecting. Somebody out there is like; “I got a guy, he says yes. What do I do now?” “Well, send him an invoice.” “How?” Oh, yeah, rewind. You should already have done that. You got to have processor if you’re going to actually want to take money from people. That’s something you have to do. It can’t be outsourced. That’s what I’m hinting at. All these steps in the training, you do not have to be a master at. You don’t even have to know it. You have to know the steps in order to educate a person on the SEO process and what’s going to happen so that they know what to expect but you do not need to know how to do the on-page SEO yourself. You do not need to know how to build WordPress sites. A little bit of editing and things like that, that’s great knowledge to know and that’s about my limit. I don’t know anything other than the basic stuff that the tools show, for on-page SEO. Like; finding their title and their H1. Yeah, I can go into WordPress and edit those things but I’ve never opened a screaming frog, ever. All these tools, I’ve never touched. Here I am, with a massive SEO agency and teaching hundreds of people how to do the same thing, successfully. How is that possible if I don’t even know how to do it? Because I’ve got steps in place that I know work, that we have quality control over, that you don’t have to rely on learning everything and become a master at everything to move forward. Many are coming in and they’re saying, “Okay, this is overwhelming. I got to learn WordPress. I got to do all this.” You don’t. You’ve missed probably one of the very first videos on it and maybe we need to mention it more clearly through the course. I know Kevin did it in the on-page. Look, if this is overwhelming, you do not have to know it. Just know that step one is on-page. Just know that step two is, when the on-page comes back, it’s press release and so forth. As long as you know what order of what has to happen when you land a client, you’re golden. We know that when we land a client, on day one, like when we get their money. Okay, their money hits our processor, hits our bank, we can now order on-page. We can order citations. We can order web 2.0 to start. We can’t order press release until the on-page comes back. We can’t order social signals until the press release comes back because it has to create a natural flow. The on-page is there so that it communicates with Google, they know what the page is for, what it’s about, what it wants to rank for. The press release, once that’s done, starts that foundation for trust. 500 or so media links all with massive trust, coming to the site. Once that’s done, you run the social signals, which creates the viral activity of all that news that was just put out. Google sees all these steps and they see how they happening in the natural order. That’s why the course is there and laid out in this order, because it creates a natural scenario of what would actually happen in real world, to a business who actually ran a press release, who actually did these things, that naturally builds trust. The web 2.0 are there and they’re just consistent until you get the guide glued to the top for multiple editions, then you can back up on your web 2.0 because that’s your link diversity, your link consistency because they’re coming in five days a week, or however often you have your VA build up. They’re coming from trust, they’re coming from … do follow links are coming from no follow links are coming from … some of the platforms have little trust, some have no trust. Some have a lot of trust but that’s the diversity. Google doesn’t want to see all home run links. People come into this and they’re like, reads through the course and then they’re like, “Okay, I’m going to start building PDNs and then I’m going to shoot 10 to this client and that’s a massive amount of trust.” Yes it is but what else is it? It’s a massive flag. It wouldn’t be natural for a landscaper in, whatever city, Plano, Texas, to suddenly have 10 massive PBN powered links that looks like they’re worth a thousand regular links all at once. Figure out what you want to learn and what you want to do. Some people like their on-page SEO. They like the technical stuff. Some people like the content writing. I just got to the point where I like to land clients so that’s why all the outsourcing stuff is there on all the other steps. People are also asking, “Can we outsource the prospecting part?” Guys, I’ve tried and tried and tried, spent thousands of dollars on all these other job type of platforms, trying to bring in recruiters, 50% commission, 100% commission on month one. I mean, sales people are sales people. They want to be paid good and be able to then take a break for a few months and the money keeps coming in, residual. I’ve tried everything, so have a lot of the heavy players here in the group. We haven’t found anything that works. This is something you got to learn how to do because it almost is like, you need the dialogue. When you set out prospecting videos, not everybody replies the same. I’m sure you’ve noticed that. You’re going to get a lot of the same, common questions but you need the dialogue to bounce off so you know what to reply with. Pretty soon, it’s going to come natural. You’re going to know what to say, when to say it. Then follow through with another leading question, just to get to that point. Yes, it’s your destination. You’ve got to go through nos to get there. Don’t take no as personal or no as the end. Go to somebody else. No means, I don’t know all the information. I don’t know, how does it really work? How can I really trust you? There’s so many things that no could mean. Keep digging. Keep digging. Stick to the system. Micro steps. Another topic I wanted to cover. We’ve kind of touched on it in the group. When you’re sending a screen cast, and you shot your video, you’ve gone through Google or maybe you saw the signs on somebody’s truck, you got to prospect. You build a screen cast based on module nine, copy that model, extend it out. I would recommend using your personal email address, and I’ve tested both ways. I’m getting 90% or more open rate, sending from a personal email, using a simple subject line, roof repair. A lot of these new guys are coming in and they think they know. They’re like, all this crazy, guaranteed SEO stuff, tactics, white hat. No, they don’t care about that. That’s instant delete for business owners. I’ve done retail businesses for many, many years and we’re inundated. We’re inundated by SEO people claiming they know everything and they’re going to rocket our business to the top. None of them know. None of them know. Micro steps. The first goal is to get them to open the email. You want to be sending from personal email and you want a short subject line. Once that’s opened, second goal is to get them to watch the video. You don’t want to put a book there. “Hey,” and explain everything that’s in your video. Two short lines of text. “I saw your truck at Home Depot. I do computer stuff so I looked up your website and I found these two things that you can tweak real quick to improve your rankings, check this out.” It’s simple. Laid back. Nothing sales-y. No money mention. Nothing else. Don’t even talk about yourself for more than five seconds. Goal three now, is to get a reply. Goal one; get them to open the email. Once they open the email, second goal is to get them to watch the video. Short text that convinces them, “Hey, open the video. It’s just two short things. Tweak these things and your rankings are … It’s what I do for a living. Just helping you out.” Goal three is to get a reply. The video should be short, to the point. Do not talk about yourself for more than five seconds. I know people come in, they immediately want to start that video with, “I am Brandon Olson. I run SEO web consulting. I’ve done it for the last 10 years. I’ve helped 276 clients get to the top of Google,” and they’ve already left. They shut it off. They don’t care. It’s not about you. It’s about them. Immediately, go in and have that thing queued up to their homepage or their website. When they click play, they go, “Hey, my webpage’s here. What’s he saying?” Then they’re gonna start listening. Micro steps. Yes, we want to get that prospect and we want to see them to the end where the first thousand bucks are hitting our credit card processor, but we cannot do it on visit one. We cannot do it on email one, video one. It’ll take 10, 12 back and forths, sometimes before you even get a conversation started. At that point, they’re going to realize you’re so persistent, maybe this guy does know what he’s talking about. Maybe this girl does know what they’re talking about and then they’ll start asking questions. Now you can get to those questions one by one, answer them. Don’t bring up the money until they do. Don’t even mention the price. Price is another thing I want to cover. My pricing has always been population based. Some of you are probably in the accountability groups and have heard Ed with his pricing models. His pricing models are insanely powerful. He doesn’t leave a penny on the table because he introduced that prospect, he finds out how much the average client is over a year, whatever. He’s got a little formula that works perfect for him. If you want to do that, great, because it works, but it doesn’t work for me. That’s the point. There’s so many different ways to do things, to determine price. Mine is fast; land a client, get them started, plug them in, let my team start and I move to the next. I don’t care if I’ve left a little money on the table because three, four months in, if I only started a guy in a quarter million population, at a thousand bucks, and he’s a roofer, I know that once he starts seeing results and his phone’s ringing off the hook and he’s seeing his rankings shoot from page whatever, to page one in a couple of months then yeah, now he’s starting to see money come in from my efforts. Now I can always go back and say, “Okay, this is costing a bit. I know you’re getting an ROI because I see you got three or four different keywords on page one. Quality, competitive keywords. Let’s bump this up. I don’t mind adding other keywords for you.” That’s kind of the good thing about having Google Webmaster tools or search console installed right in the beginning. Because, once that thing runs for a while, and this is in, I think, module six about content, putting massive content on, running a Google Keyword Report after a few months in, especially once you’ve started the campaign, you might have started with five or six keywords but you can literally add dozens and dozens or even a hundred more keywords to your search tracker or whatever rank tracking program you’re using. You’re instantly going to see that they’re not just ranked for these five, six keywords you’re working on. They are ranked for dozens. 10, 20, 30, 50. All pages one through three or four but now you can take them, sort them by impressions and there’s a video in there that teaches you how to do this. I’m not going to go into that. Generate the report, get the list of keywords. Search them by impressions. That means; which ones are being displayed the most? Weed out the crap because there’s going to be stuff like popper sites that are helping you with restaurants and stuff that I don’t know why exists. These words aren’t even on my site. Delete that junk out. Put those keywords in your Rank Tracker. Now show your client, “Look, here’s what we’ve been doing. We’ve started with just a handful of keywords but now, suddenly, you’ve got two dozen ranked in the first two pages. Now we can take some of these and maybe run through our web 2.0.” Make sure they’re in the content, for the biggest part. You can use them for anchors but that’s not really the preferred method anymore, to rank keywords. If they’re in your content, especially if you’ve created new pages and you’ve done the meta and the H1 with those new keywords, they’ll start ranking automatically because you’ve already got trust going to the homepage. That’s kind of some things I wanted to cover. We’ll open it up. I’ve got some more things but I want to hear what you guys got to say. What kind of questions are you guys running? What do you want to do? Hi, I have a question. Yeah Maya. Hello, hello Brandon. How’s it going? Good. I have a question about on-page SEO. The new training is great but then, I’ve sent my order to SEO outsource but there are a few things that I will have to do myself because they don’t cover it unless it was already done on a website. That’s to install Google Analytics and submit a site map and what else? Google, let me see, register the website with Google My Business. I don’t know if that’s the same thing as … No, it’s not. No, that … Okay. All these all important for SEO or not so much or … Do you see what I mean? Yeah. For sure. Google My Business, 90% of my prospects already have a Google My Business place. If yours don’t, have them do it. A lot of guys in the group like to do that and take control of somebody’s Google My Business account. I’m not into that. It doesn’t matter either way. You can. It’s kind of based on their email address. Their company email address so they got to log in or whatever. It’s so easy for them to just do it. Okay. Yeah. Get the postcard and verify it. As far as analytics and site map, those are just simple plugins, normally, on a WordPress site. I don’t know how to walk you through it but if just post and tag Kevin, he’ll help you out. Yeah, yeah, yeah. No, no. There are ways to do it. Yeah. That’s fine. Okay. They are really through SEO. Yeah. Analytics got some great data in there so you can see visits real time. Keywords they’re pulling to come into the site. It’s a lot of good data that you may be able to share with the customer at some time. I don’t really ever get technical with my clients unless they want to. I’ll have it installed. My team installs Google … I keep saying Google Webmaster Tools. It’s now Search Console and it probably has been for years. Okay. Search Console and Analytics, right up front in the beginning so that any data that we need, we can get to at any point rather than customer ask a question, and then … Exactly. You can install Analytics and then we will have the information like, one months from now, when the thing crawls. Yeah. Okay. Thanks. Sure. I have a question. Yeah, who’s this? This is Miriam. Oh, hey Miriam. Hi. I just joined today. Yay. Quick question about on-page SEO. You’re talking about WordPress. I have a friend who’s just starting a moving business and his website is not on WordPress. That’s okay. That’s okay. All right. Good. Yeah. Depending on what platform it is, some of the platforms will allow to do quite a bit of on-page SEO. The most important things, obviously, are your meta tag. Your meta title and your H1 because those are the ones that are going to match your anchor for your press release. Okay. If you figure to how, just post in the group and tag Kevin. He knows practically, how to do every platform. He is fricking insane. I’m so glad we brought him on the team. He has helped us through stuff that I didn’t even know existed. Tag him and he’ll help you with that. For sure. Okay. Thank you very much. Yeah. Hi Brandon. How’s it going? Good. Mason. Yeah. I just wanted to ask about, more in depth, when you go on Search Console and you find a bunch of additional keywords that your client site has. If you see many keywords, how do you determine what to put on the homepage or what to build separate pages for or should you just build separate pages for each individual keyword that the client … For example, my client right now, I’m noticing, has 300 keywords and then, I was only targeting like five or 10 of them. Then there’s like 300 of them that’s showing up on Search Console and they’re all around position like, 30 or something like that. How do you determine what to … I notice that you talked about building separate pages for some of them and blog pages for some of them but some of them, I feel like, would need landing pages and, would you put them on the homepage. Yeah. How do you determine those kinds of things? Homepage is always dedicated to the, either the brand, if you’ve got a multi-site client. Or, the primary one or two keywords. Okay. Never go back and tweak your homepage based on keywords you’re finding in Google Webmaster Tools. Oh, wow. Okay. Okay. Because then you’ll start losing ranking for the main keywords because you’re telling Google, “This page is no longer about this. It’s actually about this.” It’s kind of a subtopic, which usually, is what the keywords are that you’re pulling out of there. I use them as extra landing pages but I first sort them. You’re sorting them by impressions. You’re getting rid of the stuff that’s way down past page nine and finding the ones like you’re seeing, around position 30 or whatever. Page three, that’s great. Delete out the junk and then maybe, copy those out and stick them in a spreadsheet and ask are client, “Are there any of these things you want to go for?” At that point, sounds like you’re kind of in the campaign, at least a few months, to be able to get that kind of report. Unless the site’s been up for a while and it’s got some trust on it, some age. It’s only been the second month in the campaign. The site’s been up for a couple months but for some reason, it’s popping up really well so I’m really good about that. That’s good. Yeah. As you’re building landing pages too, you have to take that list of keywords and group them together because you can use two, three keywords, or even more if they’re related. You want to max it out at probably two, kind of different keywords but everything that is in that list is kind of encompassed or maybe is a subtopic of that keyword. You can start using H2s and stagger your page out like that. I wouldn’t have multiple keywords that are different from each other. If they’re similar, group them together on a landing page and then make another set of landing page for the other group. You’ve got your title H1 as your main keyword, out of that 30 and then, if there’s five or so that are kind of related, plug them in there also. Have the content written and have H2s with those keywords. Google will find them and figure out what you’re doing, for sure. Okay. The keywords to use also, I’ve noticed, are local relevant and some of them don’t have the locality region in there so we should definitely use the local relevance as the … No, at that point, you won’t need it. Google already now knows, what your local relevance is. Now for these other pages, you don’t necessarily need cities in every one of your meta titles. Oh. Okay. You can have them sprinkled. It’s not going to hurt. It doesn’t hurt even if you’ve already done it but it’s not required. Okay. Once your homepage starts to get trust and Google knows what city you’re in and now you’ve got other H1s that are just keywords … If they know you’re sitting in Plano and you’ve got roofing and you’ve got another one for roof repair and insurance claims, they don’t have to be tied to Plano anymore because that is now under the hierarchy of what Google already knows your sites about. If they are. That’s okay. I see. Okay. Then, in terms of anchor text, from those inner pages to the homepage, is it important to have those specific keywords on that page, being interjected in the homepage? That’s debatable. I like to take and not anchor them all to the homepage but anchor them to one of the pages on the navigation bar or, in your list of service pages. You might have some linking to home because it logically links to home with whatever word you’re using or if it’s keyword or whatever, but some of the other words in your article may make more sense to anchor to one of your service pages or one of your pages about roof repair or whatever. They don’t all have to go to the homepage. The link just flows a lot better and Google can crawl it a lot faster and get the results to you faster if they are linking to one of the core pages. Also, linking to another page. You want to interlink those too so it’s kind of like, the spiders can crawl all over because you’re leaving them paths all over the place. That’s super helpful. Thank you. Yeah. You bet. Good question. Louis, are you raising your hand? Hey. How’s it going? It’s finally nice to hear you guys. Can you hear me? Yeah. Yeah. All right. Perfect. Perfect. Just wondering, I’ve gone to the course for about a week now and I’ve done a lot of heavy weight here and just wondering if there’s a plan in place because I’m doing the screen casts and I’m trying to figure out how to handle a phone call. For instance, I could email back and forth. I’m pretty good with the screen cast. I’ve been trying to push those out. I’m just worried about objections and maybe, how to handle clients when they call in, maybe start asking me a bunch of questions that I might get unfamiliar with. Yeah. Man, if they’re calling you and you answer it and you don’t let it go to voicemail, you’re going to stumble through it until you figure it out. I used to let them always go to voicemail. Maybe they’ll leave me a question and I’ve got some information I can research before I call them back but soon enough, you get fluent with our language and really, the biggest thing is the SEO process. Man, if you can watch that video or get the script or whatever, and if you can answer and avoid so many questions that you don’t know they’re going to ask by just going over that. When they hear what you tell them, is going to happen, no matter what niche, “This is your process. This is how we rank sites on Google, on demand.” “We literally, will start and we’ll interview and we’ll look at your site and see. Have a professional writer write about you’re business. We’ll distribute that as a press release, to 500 TV and radio and newspaper type websites.” Just tell them that and that’s massive. I mean, you’re literally just walking them through what’s going to happen and then, by the time you get to the end, they have no more questions. Usually, they’re just ready to start. If they’re asking other questions, it’ll trigger stuff that you’ve gone over in the training and soon enough, you’ll get better and better and you’ll know even, what they’re going to ask before they ask it. There’s no way to know what they’re going to ask and if you’re going to be surprised at what there asking or even know the answer. If you don’t, say, “Hey, I’m involved in a network of hundreds of other SEO guys. Top, elite guys across the country. Let me run it by them and I’ll find out, what the best way to go is.” Great, great, great point. Would it be helpful to ask them a few questions? To get them … I always do. Maybe to find out where they’re at in their company. That’s exactly right. That changes the subject. That kind of shifts everything too. When they see that you’re more interested in them and what they want for their business than you are to talk about the money end of it, that’s massive to a business. When a guy’s sitting there trying to figure out how to help me grow my business and they’re asking me, “Would you rather have more residential clients or more commercial or whatever,” and you go through and figure out what they want to rank for, what they want to … more customers. What type they want. When you start getting into that, that really gets them to let their guard down too. Okay. You’ve been very helpful. I’ll DM you or … ask you for a few other questions later on. Thank you. Louis, you got one? You got your hand up there. Nothing? Okay. He’s good. Soaking it in. Who else? Hello? This is Dwight Norris. Hey Dwight. Hey, I have a question. I’ve been getting a lot of video watches from my recent screen cast, from local and non-local people. I’m wondering how I can go about following up about them because I can walk to the local one and the others, I can’t so I’m not sure what kind of strategy I should use. Okay. Maybe I misunderstood the question. You made a video and put it on your YouTube channel, you’re getting watches? On YouTube. Yes. Okay. The people watching are not in your local area? There’s one company that’s just a couple blocks from me and there’s two others that aren’t close to me that I can’t actually get to and speak to them face-to-face. You have an internet business so you’re not confined by … and a lot of people have to get past this in their head sometimes. You’re not confined by taking customers only where you live. I have had probably five customers from my city, for SEO. Everything else I’ve got, all over the states, Australia, Canada, everywhere. Followup by email, is what I recommend. I don’t normally call businesses, unless they’re really want to phone call, and then I will. I like everything back and forth in emails so I can remember when they reply. I can look at the strand and see what we talked about and keep going because some prospects will carry on for a couple of months before you really get anything going with them. You’re kind of building are pipeline that way. Yeah, if you’re getting views from other places, that’s great. That’s kind of a technique that we want to add to the training to show you guys how to build a YouTube channel and promote it like that to get people coming to you. You certainly don’t have to be limited to have customers only where you’re at. That’s why I started this. I wanted a business that I wasn’t tied to any geo, local area, I wasn’t tied to an office, I wasn’t tied to a time clock and I could literally do, and outsource every step of my SEO from my iPhone, from the Caribbean or Florida or Bahamas or wherever I was and they don’t know the difference. Okay. Thank you. Yeah. You bet. Hey Brandon, can I just … not going to ask a question but just kind of address what Dwight just said and maybe even Louis. Yeah. For sure. Because I’ve started using this more. I’ve been for about a month, been, I don’t know, and a half now, month and a half now, but I’m starting to realize; we have so much resources at our fingertips like what Dwight, you getting a bunch of views, which is great. A lot of people are sending out a screen cast, and getting your emails to be open but a lot are not necessarily getting their videos to be clicked on. They would love the fact to have like, even myself included, I’ve sent out probably, about 35 or 40 and I a lot of them have been opened but I think there’s only been three that have actually been clicked on to actually watch the video and I’m thinking, “Man, if they could only see the screen cast, they would open them up.” I’m really wanting to get better at those first two or three lines to be my body of the email, to get them open. Like Brandon says, just little steps. You got to just tweak a couple things. Keep it simple to get them to open it. For you, Dwight, I was thinking, why couldn’t you, as you’re already getting a bunch of views coming onto your site, why couldn’t you just send out followup, just like what you’re doing now, putting yourself on camera and just addressing the next stage in SEO process. Like Brandon says in the videos, we get addressed just the H1 and the meta title. The meta tag. Maybe number two, you address the situations. Number three, you address the not secure. Number four, you just keep going down the line. Addressing these certain things in the process and then that’s going to first of all, give them value. They’re going to see, they’re going to get familiar with who you are. That’s more and more contact with them so you’re getting that much more closer to closing them because you’re having four or five or six or seven different touches with them to where now, they’re going to ask you, “What’s the price for your service?” So on. You could just do it right there, in front of your camera, right there where you’re sitting right now, without ever having to leaving or ever having to pick up a phone. Oh thanks Andrea. I didn’t think about that. Getting value is definitely one of the best things that I could do. I think I’ll try to implement that with people that are actually viewing my videos. Well, along with that too, on the search, like Brandon said earlier, when we first started the Zoom, in search, if you could just type it in there, type in the search and asking followup methods. That’s what I’m going to do. Followup methods. I’m sure a bunch of stuff will come up because people have addressed this in the past. I have. That’s my challenge, is basically, a lot of the followup methods. I know I can do it. I’m not good at writing but I’m just going to go in there and get a bunch of different ideas and print it out in front of the main group because you’ll have many different people come at you with their different angles and you’ll be able to pick and choose what works best for you. Good stuff. Good point. For those of you who are doing this, saving your screen cast to your YouTube, it’s a great idea. Make sure you build your banner. Have a professional banner. Have it done on Fiverr or something or tag somebody in the group or post in the group. If you make a YouTube channel that’s professional looking and it’s got a link to your website in it and it’s got ways that you’re … I mean, you’re using that as another platform. Kind of like your web agency website, for people to contact you. Set it up as a business, your business YouTube channel. Now, all these videos that you’re showing local business owners. I mean look, after you do the 30/30, you’ve got 30 videos that you can plug in there. You can make playlists out of them. People are going to start finding these. Especially if you’re using keywords that local business owners maybe are searching for, in your title. Use it in your title and then the first line of your description and it’s going to help it come up the YouTube rankings. Another tip on tags for videos, and this works on anything. I use Rank Daddy Branded. One word; as a tag in every single video. When you see one of my videos, off to the side, you’re also going to see suggested videos. Some of them are going to be mine because Google relates videos. If a video plays, Google wants to immediately feed that watcher with something else that’s related. It doesn’t know what’s happening on the video. It only can go by text right? Maybe at some point, or maybe they’re working on it, I don’t know. Tags are heavy. Tags and hashtags. If you use one keyword that nobody else in the world who’s using so it’s unique to your video. Now suddenly, all 30 of your videos are related. If one’s playing and you’ve got a business owner that happens to find one, that thing ends and Google is now suggesting another one of yours so they’re going to watch that. Now they’re consuming all your content and they’re going, “Wow, this guy actually knows something that can probably help my business.” They click the little arrow down thing and they read the description. Make sure you got a clickable link in that description. Https://yourwebsite so that it’s clickable. When you do it, go through and make sure it works and it redirects to your business. Can’t tell you how many people have found my ways back to content me from YouTube videos. We’re still getting five or six joins a day, to Rank Daddy, from people finding the videos and it’s the same concept. They’re finding it, I make it easier for them to click and they are able to find brandonolson.com where they can PM me and ask questions and then get in the group or just join. Works the same way on SEO. Once the maps is all done out and finished, that’s, I think, another one of the trainings we’re going to put up. I’m working with another person in the group who is really knowledgeable about YouTube and YouTube ranking. We’ll probably make an add-on training for you guys, to help you with that because it’s just one more way to get in front of people. Google owns YouTube. You get a good YouTube video, it’s going to show organically in page one. I remember when I was really focused on trying to rank my agency website, I took up eight spots of page one. I took up two maps because I had two different addresses. One went to a post office and one was an actual business address. I had two websites, brandonolson.net and seo3.com. That was when Google plus was still up. I had two Google Pluses and I had two YouTube videos and like, it was plastering. Sadly, it’s rare for a business to start searching for local SEO and find people that way. I kind of gave up. I had some web 2.0’s ranked even, on page one. You can build web 2.0 websites and point other web 2.0 links at it and those will start ranking. There’s a lot of little techniques that you can use to get yourself out there, in front of people, so that you just got better odds at landing clients. That’s all it amounts to. Brandon, I just realized that you said I should have those public. I had it unlisted. I didn’t even think about that. Well, I’d put them on public. Now, if you get a business owner that says, “I don’t want that there,” then yeah, put it unlisted. Until then, you created that video, you’re just using their site as an example. I’ve never had anybody tell me, “Take my video down.” Kind of have to play that, however you feel about that. Do it. If I’m creating instructional videos and I’m using stuff that’s public information on the internet, I don’t see anything wrong with putting them on public. It’s already public, I’m just giving you tips. Something to think about. Why does a website rank at the top of Google? What has to happen for a website to rank? Needs trust. Yeah. Trust. Trust. Ultimately, actual web traffic is the strongest trigger. It would have taken trust to get it ranked to number one and now it’s got the most amount of traffic. This is why, as you go through your SEO campaign and you see that it’s so easy to take people from nonexistent or page four, five, six, seven, even three, to page one, super fast. 30 to 60 days. Now, when you’re on page one, the results got to trickle because now you got to beat the people who have actual web traffic. Web traffic, traffic coming to an actual website, people actually clicking on that and visiting the site trumps all the other search criteria. The more you put trust at it, trust will slowly overtake because now you’ve got trust, you’re on page one. Maybe you’re at six or eight or seven and you’re continuing to build trust with the process but you’re also starting to gain traffic. Now you’ve got multiple things so Google and their algorithm has to determine at some point, okay, these guys are almost break even with traffic. Your site’s a little bit more but you got a lot more trust signals so pretty soon, you’re going to bump a guy off. Yeah. Website ranks when it’s trusted. The end game is to get the traffic but you have to go through the steps. How do we get to the trust? The trust comes from the process. The trust comes, it has to be built in a logical, methodical, natural way. It can’t be gained or anything like that with Google. They have so many people questioning whether to spend a dollar to come into this program to learn because they’re afraid that what we’re teaching is shady techniques. I don’t know of any member past or present, who’s ever had a site slapped for a Google penalty or something, for doing something shady. The process brings trust. The site ranks for the words on the site. You’re building trust, Google knows what it’s about. Google is going to rank it because of the trust, for the words that are on the site and most importantly, for the meta title and the H1. Those are the two major things that tell Google what you want to rank for. What the site’s about. Many SEO guys are still under the misconception that a site ranks for the back link anchors that are pointed to that sit. They’re going out and they just massively build all these anchors that are Dallas plumber and Dallas roofer and whatever niche they’re in. It doesn’t work like that anymore. Those were off page signals but if you have too many of those, it’s obvious to Google, what’s going on. It’s obvious to us. We can look at a back linked profile and see that a site has been SEO’d because it’s not natural for 50% of all the links coming in to be the main keyword. It’s obvious what’s going on. Extensive research has been done by my team, by other SEO guys in the business, 70 to 80% of all the links coming in need to be either your brand, so your company name or a naked link, just the website. Rankdaddy.com. Whatever. Out of every 10 links, seven or eight of them have to be naked or branded. Google is so heavy on branding right now, try to squeeze the brand in the title. If you have room for your one main keyword and your company name, separated by the bar, do that because Google wants to start seeing brand mentions. Especially as the map training comes out and you’re going to see how important it is. It’s going to lend massively, to the trust factors coming into your site. Your site does not rank for the back links or the anchor text. It’s a massive flag if you just overdo that. What else? What else questions? Brandon. Yeah, Maya. In the training, Kevin mentions that if we don’t do URL of our website, we can find out if it comes up first in the searches. With the website I’m working on right now, it’s actually the website bookings.com that is first because well, it’s so big. That tells me that they’ve got more what? Pages or links? No, it’s a massively trusted site. Yeah. Yeah. But, you can beat it. I can? It’s there because nobody else has proven trust. We do this all the time. I’ve done resort things. We had a huge campaign for some resorts out by Disney and we were beating bookings.com, hotels.com and all these other things because, guess what? Bookings.com is a search engine. Okay. Google doesn’t want to give results to a search engine if they don’t have too. Cool. You have to prove you need to be there. Yeah. The other thing is, bookings.com homepage has a massive amount of trust. That’s right. That result that’s coming up is not the homepage, it’s one of the landing pages to whatever property’s on it. For sure. Yeah. It’s not as much trust. The top level domain has the trust but that page doesn’t so you only have to beat the trust that’s found on that page. Very easy to do. Okay. Brilliant. Yeah. Yep. Okay. Yep. I’ll work on that. Cool. What else? Stop me. Hey, there’s a post in the group and you’ve probably seen it. Just use the search bar. Bring on the objections. I just, I don’t know. It’s been months. I put it up there and I just said, “Hey, what are you guys running into as your prospecting?” I don’t know. There are probably 20 objections up there that me and some other guys have responded with what we actually say when that objection comes up. Look for that. Prospecting is the main thing. I mean, the process works. That’s not a question. It’s a matter of, “Now we got to get clients so we can just plug them in and make money and scale.” If we get good at prospecting and landing clients, the rest is game over because it’s literally, just plug it into the system and if you’re new, you do it by yourself. In 30 minutes, the whole month’s work for one client, and then you move on o the next one. Once you’ve got 10, 12, 15 clients now you can start looking at hiring VAs and sculpting and forming your team. Posting in UpWork for maybe SEO assistants and things like that and give them tasks and test them out. This is how I got my VA. Sakid, in the group, that you guys have seen post or reply every once in a while. I used to tag him. He’s been with me for over seven years. He started at $2 an hour. He’s in Pakistan. He now runs a team and we have offices in Pakistan. We have offices in Pakistan on the ground floor of the … I forget what building. He bought a house, a car. He’s got to be one of the highest paid guys in Pakistan. He runs a whole team there and he just started at two bucks an hour with me on UpWork and I gave him more and more responsibility. It’s real easy to take the steps in the beginning because it doesn’t take much time. Just focus on mastering and just, as much as you can immerse yourself on prospecting. Even if it’s taking other little courses or get on youtome.com for prospecting or other YouTube videos. There’s a lot of training on sales and closing and the more stuff that goes in your brain, the more that you’ll be able to use when it comes time to land a client. Even though, not that you’re using high pressured sales tactics but if you know how to deal with a client or a prospect, and how to walk them through the steps of a close so that they don’t feel like you’re trying to get them to sign their life away. It just gets easier and easier. I really, really like the video and I might need to redo it because I think it could be a little more clear. Think it’s either four or five. The five closes that are my go to closes. They guarantee … Man, I can’t even remember. I might have to pull it up. You know what I’m talking about, it’s on the blog. Episode four or five. What else? Any other questions? Yeah. I have another question about the objections post. I read it and I thought it was so good that I created a Word document with all the answers and I uploaded it. It’s in the … Oh, cool. Yeah. It’s in the group. It’s only the resources. Everybody can have a look at it. Files, in the Facebook- In files. That’s it. Yeah. Cool. There you go. That’s good. Yeah, because they were really good. You know how we sort of try to get them in and explain that we need two months for the site to reach page one? At first, I’m trying to, yeah, get them to try my services and once we get you to two months, I know they’re going to ask, “Tell me again. Why do I need to keep paying for SEO now?” I’m thinking one of the ways would be, once we’ve had a look at the competition and we’ve seen how many pages they have, how much more content and back links, I would say, we build up and we beat your competition. First, when you say … You’re probably not using this but it’s just maybe, how I heard it, it’s going to take us two months to get to page one. Right. I wouldn’t quote that because sometimes it’s slower. Okay. We got some clients that you have to just dig because they get stuck and their site doesn’t move past page two or three for some reason, for months. There could be little things on their site that Kevin will find. Anyway, but yeah. That can happen and when it does, you got to know what to say. I always, plant a seed in their mind in the beginning, not necessarily what I’m landing it but maybe after I send them the first report, after it’s been a month, I want to make sure they know how I’m doing this. I’m not going to use the PBN but I want them to know that it’s not necessarily hard work that’s doing this. They need to know that their site is being trusted, that we’re building and everything we do is to bring trust to their site. We own and maintain a network of sites that have a massive amount of trust with Google. I explain this to them so that they know because, if this ever comes up, I’m coming back to that. When they say, “Okay, I’ve been on page one for six months, why do I have to keep paying you?” Right. Yeah. That’s it. Remember when we first started the campaign, I kind of explained how we rank and hold your site there? We’re using that network of sites of ours. They’re very expensive to maintain. We add content to them. Run different hosting that not your average GoDaddy hosting, things like that. They cost a lot of money to build and maintain. We only use those sites for you. We don’t use one site and link to multiple people. That’s dedicated to you. For all of the links that come up to those sites, that’s hard cost for us, monthly. Your SEO fee is offsetting that. If you stop paying … Also, I’ve already told them that one link is like, we’d give you a thousand links all at once. If we’re six months in we they got 10 links coming out from these trusted, powerful sites that we’ve got, I ask them, “What is it going to look like if you stop paying and we delete your anchors or your links because we have to use them for another client that is paying to offset that? What happens? What’s Google going to see?” They’re going to see thousands of links leaving your site. Which is going to do what?” You get them to thinking. They’re like, “Oh yeah. No. Don’t. Let’s not even go there.” Plus, I say, “I mean, you’re paying a thousand bucks a month, you’re getting an extra 10 grand in revenue,” or what ever it is, “When do you stop that?” There’s ways to do it without threatening them. I like the reminder thing but in order to do the reminder, you have to have already explained to them how you’re doing it. I never use the word PBN because they may start looking it up and there’s so much bad press on PBNs. Oh, I see. Okay. PBNs are dangerous if you don’t know how to do it properly. Screw somebody’s site up. Yeah. Yeah. Good question. Okay. Thank you. Yeah. Some of these questions, and I’m glad we’re doing these Zooms because it’s so much more effective to hear an explained answer than to read it in a post comment. It’s hard for me to get all those words in that comment and make them make sense. Glad you guys are here. Anything else? We’re going to wrap it up. Quick question, if it’s all right. Yeah. It’s Miriam. Okay. It’s sort of a sales question, sort of. I recently spoke to somebody who right off the bat, told me he was window shopping. Just talking to a few different people, and that’s fine with me. He and I are in another group together and I thought, “Okay, let’s just spend some time getting to know this business.” Ask them a lot of questions. Give them a lot of general pointers. Then they’ll send me a proposal. After I went through in detail like steps and blah, blah, blah and at that point yeah, okay. I could send them a proposal but my gut reaction’s like, nah, I don’t want to send proposals. I’m just wondering, in the training, do you cover that? To me, I don’t want to work with somebody’s who’s like, “Ah, I got to think about it again.” We already went through your entire financials. You know that this is the only way you can do this. I don’t know. Do you cover that? Yeah. I never, ever, ever sent a proposal. I’ve never sent a contract in writing. I am as simple as, okay, it’s all back and forth. I’m answering your questions. You’re asking. At some point you’re going to ask a price. I’m going to tell you how much it is, I’m going to tell you what we do. I’m going to tell you what the SEO process is and that’s it. As soon as you say, “Yeah. Okay. Let’s do it.” I’m going to say okay. I’m going to send you an invoice. Fill out this form, which is my intake form and then I’ll send you an invoice and we’ll get started. That’s it. It’s all by email anyway. It’s it’s in the email. I don’t do formal proposals. I just tell them. There’s no point because I’m not making you sign a contract. You can literally stop whenever you want. I want them to feel like they always have a way out. Okay. Okay. Yeah. Okay. That’s a little been another question. That’s great. No contracts. Yeah. Just month-to-month. The only time I ever did a contract, we had a state wide insurance deal. I was partnering with a guy in Florida and they required it so I made him do it and we did it. All these thousand dollar a month deals are all no contract, stop whenever you want, because I want them to feel like they have no pressure and they’re not locked into something. They just need that. Even though we’re giving them that, we still remain in control because our network of incredibly powerful sites are holding their rank to the top and once they’re in month two, three, they’ve already seen their rankings launch to the top. Now they’re starting to see customers from our efforts and that’s why we’ve got a 90% retention rate, because it works. It sticks. Yep. Okay. Thank you. Good question. I was talking to my brother the other day. He’s in the group. We were talking about business and, this is going to apply to a lot of people in the group because we have such a diverse group here. It’s about branding yourself and not compromising or bending or folding or getting forced into a mold that you think some business needs you to be or act or dress or live in a certain place. He’s from Arkansas and he has this “Good Ole Boy” accent and he’s like, “I just want the type of client that I can go and we can have a beer after work.” That’s the type of clients he’s attracting. There are millions of businesses across America that want to deal with that kind of a person. If you’re that kind of a person, great. Don’t think you have to change to fit in the SEO mold. The SEO agency mold. Maybe you live in another country. Maybe you have a thick accent. Maybe your hair’s long or maybe you’re like me and 90% of the year, you wear shorts and flip flops. If a business owner’s not okay with that, that’s okay. There’s more businesses to catch. I guarantee you, there’s millions of businesses that are okay because I still know enough to 10x their business while I’m wearing my shorts and flip flops and doing all this from my iPhone. Don’t think you have to fit into a mold. Brand yourself. You look at the Rank Daddy logo, that’s me. Shorts and flip flops. I’ve gone to meetings like this and gone to clients in this and landed them. It doesn’t matter. If they have a problem with it, they’re not going to sign up and that’s great. You move on to somebody else. Just knowing that you can be whoever you are and do this business is a great feeling to me. Last thing I wanted to cover, Lebron James recently broke Michael Jordan’s record, right? I don’t know a lot of the whole stats and everything but this is about modeling someone or something that is successful if you’re trying to reach that level of success. There’s no reason to reinvent the wheel. There’s no reason to try to figure it out on your own. If you want to be successful at something, the fastest way, and Tony Robin says this, is to find somebody who’s already done it and model exactly what they did. Lebron, as a child, would buy packs and packs of basketball cards, hoping for a Jordan. He would study every aspect of Jordan’s game. Down to the way he wore his calf sleeve and turned it inside out so that the red lining showed. He studied and imitated. Drew profound inspiration from his … I’m reading this from an article that I read because it was so cool, his tongue wagging dunks. His fade away jumper. His competitive fire. The little details of the way Jordan wear his sneakers and shorts. Lebron, he admits he didn’t think he could be like Mike but yet, he modeled him. Does that mean you don’t have to put in the work? No, because he worked his butt off. Same with your SEO agency. You have to put in the work, even though you’ve got a system that you can plug into and model exactly, to get the results that so many in the group that are finding success, have done. Don’t veer. There’s no reason to make a step 3.5 and plug it in because you think it should go there. Doesn’t need it. We’ve done this on thousands and thousands of site already. It works. Follow the model. That’s it for today guys. We’re a little over an hour so we’re going to cut it there. I appreciate you guys. You find value in any of this, go to one of my YouTube videos and leave a comment like Andrea and a lot of these other guys. I appreciate you. Thank you so much for being here. I’m humbled at all of this. Love the group. I love the interaction, the engagement. Let’s keep building. Keep leaning on each other. We’ll get there. Ya’ll have a good night. Thanks Brandon. Bye. Thank you. Bye. Thank you, thank you. Thank you Brandon. Have a good one guys.
Today's Guest In this episode you will learn about a 4-month-long research project on email copywriting. Brandon Olson works at Aweber. This is the 129th session of Smart Brand Marketing. MY BIGGEST TAKEAWAY: 80/20 of findings: 430 words in email copy longer emails > provide value shorter emails > drive traffic 43-44 characters in subject […] The post SBM 129: Email Copywriting Best Practices from a 100 Top Marketers with Brandon Olson appeared first on The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design.
Hey guys, Brandon Olson here. Another episode of Rank Daddy TV. Today we're going to talk about why we need to stop pushing, selling people on SEO. Stop selling people on being at the top of Google, being on the first page of Google. Selling the rankings. And I'll show you why. It makes a lot of sense. So let's get into it. So here's the question. How can marketers like us working only part time and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say that guarantees are impossible? That's the question. And this podcast will give you the answers. My name is Brandon Olsen and welcome to Rank Daddy. All right guys, here we go. So this is a technique that I picked up from a company called Salad Master. Salad Master is a company been in business since 1946. High end cookware. Cookware made of titanium and a bunch of other features, but we invested in a set not long ago. And then, so I was just looking at some of the training videos because I heard that Zig Ziglar sold for them for awhile. Brian Tracy and a lot of big names. This is a big ... it's a heavy sales item. You're going into people's homes, cooking them a dinner and asking them for $3,000 to $12,000 for cookware, right? So this trainer for the company is talking about features and benefits. So he goes into the fact that you don't want to sell the features because the feature is just a feature. You want to sell the benefit or the lifestyle improvement that the customer is going to get by using that product and because of that feature. So he gives an example. Say you're in a furniture store and the the salesman says, "Take a look at this coffee table. It's made of mahogany." Mahogany is not something you probably woke up that morning saying, "I've got to get some mahogany in my life." Right? But maybe you did say, "We need a new coffee table. Ours is busted it up. It's made of particle board, whatever." So what you need to do is qualify your feature to see if you're talking to a customer about a feature, if they can respond with the words. "So what?" That's a feature. "So take a look at this coffee table. It's made of mahogany." "So what?" That's a feature. So you have to respond or add onto that with the words, "What that means is-", "This means that-" You know, something like that. "So this coffee coffee table is made of mahogany, which means that it's made an incredibly durable hardwood. It's not going to warp. It's going to last for decades." So things like that. Now you're selling them on the benefits in the long lasting qualities of that coffee table. They applied it to Salad Master, obviously, in the cookware. But let's apply it to, cause this got me thinking SEO and I've fallen into this trap many times. So we can get you to the top of Google, top of Google, your rankings. We're selling and pushing SEO. They didn't wake up that morning and say, "Man, I need some SEO in my life." Or "Man, I wish I was ranked on the top of Google." Maybe they did, but to the point they may know what the power of Google is. Most of the customers don't. They have questions because we kind of sometimes take for granted when we see clients go from nowhere to the top of page Google what happens to their business? That's what they're interested in. They want to know what's going to happen to their business. What is the benefit? What is the lifestyle change that they're going to be able to see and experience for themselves when we get them to the top of Google? So instead of pushing, we can get you the top of Google. We need to give them the benefits. "So, so what? You can get me to the top of Google." That means nothing to me. "What if we could get you more customers? What if we could double your business, double your EPO ROI, triple your ROI? What would that do for you and your lifestyle for you, your family, your way of life, things like that." Once we get those things into their head, now we're no longer selling or pushing on them the feature of SEO or the feature of being at the top of Google. We're giving them the benefit of what is going to happen when that takes place, when we get them there. See what I'm saying? So get into that mindset whether you're doing a screen cast video or you're on a call. And I'm going to start practicing this myself. Stop trying to sell SEO and sell the rankings aspect of it. Even though that's ... in our head, we automatically can relate that being at the top of Google is going to equate to a massive increase in ROI for their company, which means more money, which means maybe they could hire more staff and be at work less. So many other things like this. So work on that and try to try to implement that in your business. That's all I got for today. I know it's a short episode, but it was a really an impressed point to me because it's something that I had been mistaking in my business, making a mistake of pushing the SEO part of it. When most small business owners, they didn't wake up in the morning saying, "Hey, I need me some SEO." But they do want more customers. They do want maybe to have to raise their prices because they have too many customers. They want to be able to hire more fleet or expand and grow their business because their business is their passion in most cases. They spend their lives building a business, but most of the time struggling because they don't know how to build their business and make it grow. When we can help them do that. So help them to see the end goal. Help them to see what's going to happen once they're ranked at the top. What the power of Google brings. It's the benefits and the lifestyle changes that we need to focus on. That's it guys. So if you're listening to this on iTunes or one of the audio channels, be sure to go over to YouTube channel or RankDaddy.tv. All of the episodes are there. The transcripts, if you need those. Subscribe, subscribe so you don't miss any of these. See you next time. Have a good one.
Land Digital Marketing Clients with the “Seo Process Close” Learn more at https://RankDaddy.com Link to the Seo Process Close Doc Transcript & Audio File https://docs.google.com/document/d/16... Full Episode transcript at http://RankDaddy.com/blog Hey guys, Brandon Olson here. Another episode of RankDaddy TV. Today we’re going to be talking about one of my favorite closes, the SEO process close I like to call it. So this is when they’ve asked questions, maybe they want to know what you’re going to do, what it entails, why you think it’s going to work. You obviously don’t want to use this on the first contact with people, but it works really good once you’ve had a communication with them and they’re kind of on the fence, maybe they want more information. It works insanely well. It’s like you’re giving them all of the information, you’re telling them how you’re going to do it, like each step of an SEO process, but they’re not able to act on it because you’re leaving out certain parts. Here we go. Here’s the question: how can marketers like us, working only part time and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say the guarantees are impossible? That’s the question, and this podcast will give you the answers. My name’s Brandon Olson, and welcome to RankDaddy. All right, so the absolute only reason Google ranks a website high is because of trust. If it doesn’t trust your site, it’s not going to rank high. A site that Google trusts loads fast, it’s focused on the end user’s experience, the content is there for them, and it ranks based on the content and the signals that are inside. There’s other signals too: off-page signals that Google sees and attributes to the ranking and the trust factors, and so we’re going to get into that. The entire focus though of the SEO campaign is to deliver trust, so it kind of starts off and we continue to build on that trust. The first thing we do when we start an SEO process is we run a press release. This press release is an article that our writers write about your business. It is distributed then to 500 TV, radio, different media type websites. All of these sites have been vetted; they’ve already got a massive degree of trust with Google. So Google sees this when it happens. The article gets posted, each one of ’em has a link back to your site. Google sees all of this; it creates an incredible foundation for the SEO process. Now, keep in mind this isn’t your average press release. This press release is designed for SEO. It’s designed to bring trust to your site and begin the signals to move you up. While that’s happening, we have another section of the team that is working on your directory listings, so citations. Citation is literally just your business’s name, address and phone number listed somewhere on the web like in a directory: White Pages, Yellow Pages, it could be Yelp or Facebook or Google Plus. There’s a lot of different spots that are directories that hold your business’s information and listings for people. So many times, those are incorrect. You may be at 123 South Street, and you spell it out S-T-R-E-E-T, but some of your listings it’s abbreviated. That’s a no-no. So we’ve got to manually log in to 350 of these, and fix the inaccuracies. Or if you’re not listed, we’ll put you on there, so that when we’re all set and done, takes about two or three weeks for our team to do this. It’s all manual; it takes some, but the results, or the ROI on this, is insane. The trust that comes from having your business listed across 350 platforms is ridiculous, okay? That kind of adds to the trust. Now, when that press release comes back … It takes about two weeks. Then we compound the results that that’s got, and kind of turn it into a viral campaign. We have hundreds of Facebook, Pinterest, other social accounts, that we add social signals to. A social signal is a like, a comment, a share, a tweet, from somebody else’s account, that is sharing information that points back to your account, your website. Not your social profiles, but your website. Some people think social shares have to do with your own business’s social properties. It doesn’t. Google doesn’t care, ’cause you can talk about your business all day on your social profiles, and say, “Hey, go to my site, go to my site.” Anybody can do that. But what you’ve got hundreds or thousands of other social sites pointing back to your website in the form of comments and posts and likes and tweets and shares and pins, that’s heavy. Once the press release is done, it takes about two weeks, we start this campaign of social shares. 2,300 of them, all with signals going back to your website, compounding the trust factor that is coming from the press release, the citations, and building, building, building. It’s all about trust. The same time, week one, we start a daily link-building campaign. Usually this is around day three to five of when we start. We want to start this in the beginning, because Google loves to see daily links coming in to your site. Consistency, right? We build these little micro-sites. They’ve got little snippets about your business or articles, in all of them obviously, with a link back to your site. All of this creates, not only link consistency, but link diversity. Another thing Google loves. You can’t have home runs, so to speak, on every single link. Every link you get to your site can’t be from a great website. So some of these platforms are websites, micro-sites that we build, they’re called web 2.0 sites. So they’re things like Tumblr, and little free WordPress sites and things like that. Some of them will have a little bit of trust, some will have no trust. Some will have a dofollow link, which is telling Google, “Yes, send signals to them.” Some of them have a nofollow link, but Google still sees them. So it’s diverse, right? Everything’s not super powerful, everything’s not super great. Overall, they probably don’t have much power. You couldn’t do much ranking if that’s all you did. The next thing we do, and this is the expensive but effective part, because this whole process really isn’t hard to do, it’s just expensive. And this is what I mean. So far we’ve got press release, citations and directory listings. We’ve got your social signals, and we’ve got daily links coming in. The next thing we do is get you links from sites that already have a massive degree of power and authority from Google. Imagine if you were to get a link from the home page of YouTube. You could literally rank for whatever you wanted to, because that site has so much trust and so much authority. Google owns it. Obviously you can’t do that, so we do the next best thing. We do what we can within our control to mimic this. We will go out and buy domains that already have a crapload of Google’s trust. I won’t tell you where or how we buy these, but they’re expensive. Some of them, we’ve paid 200 – 880 bucks just for a domain name, because of the amount of trust that it has. And it doesn’t take very many of these links to propel your sites up the rankings, just like that YouTube example. You don’t need that massive link because you’re here on a local basis. Most likely, you don’t need a huge amount of power like a YouTube link. You’re not going to get that anyway. Imagine a scenario … Here’s how these domains come about. Say there’s a landscaping company, right? He’s got a website and a company, he spends time on it, he maybe has some links put in or backlinking done. Maybe he’s got a blog, he’s got content, he adds pictures, he gives his site love. Over the course of a decade, that thing begins to get a lot of trust. Mainly from the age. And then one day, maybe he retires. He just closes his business altogether, and that domain goes back to the auction block. Or maybe he forgets to renew his domain. That happens. Goes back to the auction block. Or maybe he changes the business name. Now he needs a new domain, one that matches his new business name. So many scenarios but the fact is, there are so many of these that go back to the auction block, and we’re able to buy them with the sole purpose of building a website on it, and creating one link back to our client’s site, back to your site. We don’t use that for multiple clients, because every link going out of a website dilutes the power of that one website that’s sending the links. So we use that to send links straight to your site only, so you get all the power, all the trust. So it’s an expensive process, but when we make one of these links back to your site, to Google, it’s like you just got a 1,000 links all at once. That’s kind of how that works. We own several hundred of these already, so we can pretty much rank on demand. We get a client, we start the campaign process, and by month two, we’ve got trust building. Then we start plugging these in. These are the sites that really rocket your site up, and hold the ranking there. Now, based on competitive and niche and things like that, obviously criminal lawyer and dentist and plastic surgeons and things like that, they’re going to take more of these links. It’s going to take lots more trust to get ranked in niches like that. It’s a money link, it’s a money niche. Industries like that have a lot of money to throw at SEO, so their rankings come a little slower sometimes, especially if you’re in a bigger city: San Antonio, Austin, Dallas. When you’re millions of population, that too makes it a little more slow to get to the top. If you’re a smaller city, quarter of a million or less, the rankings are insanely fast. It doesn’t matter what size city you’re in, once we start, you see rankings increases within 30 days. Your first month, we can go like, “We’ll pull a report in the beginning. You’ll see where you’re ranking right now for your keywords. A month checkpoint, we pull another one. You see where you’re at.” Excuse me. Ooh, sorry about that. Had a little coughing spell there. Like I was saying in the beginning of the campaign, we’re going to run our keyword report with all your main keywords, show you where you’re ranked, and then in 30 days, we have another checkpoint, show you where you’re ranked again. You’ll start to see lots of green arrows, keywords on their way up. By the end of 60 days, even more keywords. Now, expect a little bit of a dip at some point around maybe month three. Google dance. Totally expected. We had a dentist that we got to page one, and then a couple of his main keywords dropped to page three for three weeks. And that’s the longest I’ve ever seen. Told him it was expected, just wait. Sure enough, all of them came up. They’re all stuck in top three positions now, and that’s the way it works. Google [inaudible 00:11:16] to shuffle you around, kind of figure out where they want you. Now, we have a money back guarantee that says this: if you don’t see a massive increase in rank in the first 60 days, we give you all your money back. We’ve never had to give anybody their money back. The process works; we know what we’re doing. There’s no contract. Give us a try, watch what we can do, and you’ll see within 30 days, you’re going to get ranking results. By month two, you’re already getting more calls than you were before, more customers start coming in, and start really seeing an ROI for the process, the campaign that we got going. That’s it, guys. That is the SEO process close, okay? There will be a link in the YouTube description, so if you’re listening on Spotify or SoundCloud, or iTunes or something, come over to the YouTube section. In the description, there’ll be a link with it, transcript of this. You can tweak it, modify it, use it for yourself. There’s also an audio file that you can send to prospects and say something like, “Hey, my partner made this audio clip because we get this question all the time. We’ll explain to you exactly what’s going to happen, what we do and how we do it and why it works.”
Hey guys, Brandon Olson here. I’ve got another episode of RankDaddy TV. Today is going to be a good one today. I’m going to show you exactly how I built my entire digital marketing business, front to back. Up until today, for the last year that RankDaddy’s been available, it was a $4,000 course. Many people have come in, many people have had great success scaling their digital marketing businesses, starting them from scratch, landing clients without using their own money; but many more wanted to join. But because of that high ticket entry fee, they couldn’t. So I’m flipping the digital marketing training course space upside down. I’m going to give you today complete access to the entire training, so you don’t have any excuses on getting started having to pay an extremely high entry fee. This training has brought students insane success. Okay? We’ve got students coming in knowing nothing about SEO, scaling to $10,000 a month within the first three, four months. Sometimes it takes longer, but it’s up to you. You got to start. So I’m going to give you access to the entire course. I’m going to put you in the private Facebook group, and I’m going to teach you how to do this. Step-by-step, you watch what I do, copy what I do and model it for success. Plus you’re going to have the support of the entire community of members, who’ve already done this time and time again, rinsing and repeating, building their SEO agency. So come with me. I’m going to show you inside. Let’s first tell you what RankDaddy is and what it can do for you. And then I’m going to give you complete access and show you that is totally possible right now, for you to start and scale a digital marketing business, working part-time from anywhere with no money. You Ready? Let’s go. So here’s the question. How can marketers like us, working only part-time and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients; when the mainstream internet marketing gurus say that guarantees are impossible? That’s the question. And this podcast will give you the answers. My name is Brandon Olsen and welcome to RankDaddy. So what the heck is RankDaddy. Short answer, it’s the internet leading training platform for digital marketers. It’s straightforward. It’s to the point, it’s all video lessons. It’s like you’re sitting next to me at a computer as I guide you through step-by-step showing you how it works. It’s got everything you need to start, run and scale a digital marketing agency. Guys, my name is Brandon Olson. I’m the creator of the RankDaddy training platform, and in a few minutes you’re going to get a personal invitation from me to see it all; complete unrestricted access. You probably already know that the digital marketing industry is insanely hot right now, especially doing client website SEO. Starting your own agency is hands down the absolute fastest way to begin at zero, literally no money, and scale to $10,000 a month in recurring billing in just a few months; ultra part-time using none of your own money. That’s what I teach in a RankDaddy. So if you’ve ever wanted to start an agency, or maybe you scaled one you already have, maybe you’re already doing some digital working. Guys, you’re in the right place. If you want to build an online business that enables you to work ultra part-time, and I mean like four to six hours a week, you’re in the right place. If you want to learn how to run that business from your smartphone, from places like this, anywhere in the world, you’re in the right place. Look, I don’t just teach the techniques and the training, I actually use them. In fact, that’s exactly how the whole training came about. In the beginning I just wanted to be able to make a few thousand bucks a month working part-time, not be tied to an office, or a job, or a place or a time clock. Guys, it took me years of trial and error, lots of error, lots of wasted money. I mean tens of thousands of dollars spent on courses that fell short of the success claims that they promised. Now, fast forward to today, I’ve been able to not only build a profitable SEO agency for myself, but I’ve been able to help thousands of other students do the same thing by teaching them the same techniques that you’re gonna Learn in RankDaddy. You’re going to learn how to land clients, who gladly pay you on average 1000 bucks a month for your service. You’re going to learn how to keep those clients paying month after month, because you’re bringing them more customers than they need. You’re going to learn the step-by-step ranking process, to rank their website literally on demand to the top of google; organically and in the [inaudible 00:04:58] section. You’re going to learn where and how to outsource each of those steps, so you don’t actually have to do any of the work. It’s this outsourcing step that literally frees up your time and allows you to scale. Now, here’s an average scenario of a rank daddy student: you land a client, a thousand bucks a month. It literally will take them minutes to oversee the entire month of work for that client, and the cost 2-300 bucks out of that thousand to do it. How fast could you scale like that? It’s insane. And it’s what our members are doing day in and day out. So here’s your invitation. Let me show you everything. Let me give you full access, and I’ll even add you to the private Facebook coaching and mentoring group so that your success is guaranteed; we don’t have anybody fail in RankDaddy. The support is phenomenal. So click that button below and I’ll see you on the inside. Your access for the first month is $1, completely unrestricted access to the full training. If you’re still convinced that it’s going to work for you, it’s $199 a month thereafter. It’s a membership site. So come on inside guys, We’ll see you on the inside. Have a good one. So that’s it. That’s your sneak peek inside. Now it’s time to take action. Now it’s time to get you hooked up and joined into RankDaddy. So you’ll go to RankDaddy.com, click the orange “get access” button, spend your dollar; that’s for your entire first 30 days. The idea in this first 30 days is, to let me personally help you land at least $1,000 a month client. So on day 31 when you’re $199 membership payment is due, you’re using your client’s money to do it. You’re going to continue the training. You’re going to continue leaning on our Facebook support group, because the people who are most active in that group reading, engaging, answering questions, asking questions are the most successful students that we have; we’ve looked at the data. So, RightDaddy.com, join for a dollar, get into the training. You’ll get a welcome email instantly that shows you how to get into the private Facebook group, and then go straight into your introduction videos and start learning, start applying. In modules nine and 10 we even show you how to land these clients. How to you use our success leveraging, and how to use our case studies to land your clients. If we have to, we’ll get on three-way phone call with you and your prospect to help you close the deals. We don’t want you to fail, okay? RankDaddy members have success, because the success of the group, because of the community we built, and because the process flat out works and gets results for your clients. You’re going to have clients pay you on average $1,000 a month, and continue to pay you month after month. Because what you’re doing for them is, bringing them more customers than they have ever had. So RankDaddy.com click the “get access now” button, join, get your welcome email and get started. Any questions, pop them into the Facebook group. I’m there, other pros are there, other students who’ve gone through the same things and maybe come across the same questions that you’re asking now; the support is insane We’ll see you on the inside, guys. Thanks for watching.
Hey guys, Brandon Olson here. Got another episode of Rank Daddy TV. Welcome. In today’s episode, we’re gonna learn how to start an SEO agency in under 30 days for just a dollar. I’m going to show you how to do this the absolute fastest way. We’re going to trim the fat. We’re going to only do the things necessary. And within 30 days you will land at least one thousand dollar a month client. You ready? Let’s go. So here’s the question. How can marketers like us working only part-time and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say that guarantees are impossible? That’s the question. And this podcast will give you the answers. My name is Brandon Olson. And welcome to Rank Daddy. All right guys, here we go. I am excited. We have got a ton of new members coming into Rank Daddy. So I thought we really need something to get new members started off the right way. So while this is literally going to benefit everyone, this is especially for those new to starting a digital marketing or SEO agency. There’s so many people that come into this business and right away rather than learning to prospect or learning to land new clients, rather than taking the time to go through the steps to learn how to rank a website, they get distracted. They get distracted trying to set up their new business. And what do I mean by that? They think that making a logo and printing business cards and t-shirts, putting their name on pins and things like that, setting up a website for the new agency, they think all that’s more important. Not that any of this stuff is bad, mind you, but let me ask you this, which part of that actually makes you money? None of it. All that stuff is just to generate awareness of your business. It doesn’t produce any income for you. Now, this might come as a shock, but believe it or not, to land your first client, you don’t need an agency website. A website is not a selling mechanism, in as much as it is an awareness mechanism, right? So for now, all you need is a Facebook business page and a Facebook Instagram, I’m sorry, business Instagram account, and that’s all you need. They’re both free. You can print business cards, shirts, and whatever other gear you want, once you’ve landed a few deals and you’ve got a monthly recurring income coming in. Okay? So there’s actually people in Rank Daddy that have landed multiple clients and they still don’t have an agency website. So that’s that. You know what else you don’t need? You don’t need thousands of dollars to spend on Facebook ads. Yes, we live in this pay to play society, but there’s literally tons of opportunity in prospecting without spending a dime. And we show you how to do it in Rank Daddy. Now a lot of new people think, “Man, it’s going to be incredibly hard to land clients because I don’t have any case studies.” Right? “I don’t have any proof of results. I don’t have any proof of how I’ve helped other clients.” Well, guess what? Everybody starts with no results, yet there’s hundreds of agencies earning six to seven figures a year. How? There’s a lot of ways. Some people will choose to start by offering massive discounts for the first month just to get new clients in. And then these clients, once you run them through the process, become your first case studies. You can negotiate the price at any time. There’s no contract with what you’re doing when you offer your services to a local business. So you can always scale up. You can always increase the fee, but the first thing you need to do is to bring value, right? Now, here’s the exciting part and this is what I’m talking about, helping you to start your business fast, get on a fast track, land clients within 30 days. Rank Daddy members are able to leverage results of other Rank Daddy members successes and case stories. We’re all on the same team. We’re all partners in the same industry. Wouldn’t it be so much easier to land a client if you, maybe you have them on the fence and you could show them proof. You can show them, “Look. Look what we did for this client. When this business decided to give us a try, they weren’t ranked anywhere. Three months later, they’re in the top three, organically and in maps. Here’s the proof.” You see what I did there? Look what we did for this client. When they decided to give us a try. See Rank Daddy members can use the word we and us because we’re all one team. Yes, we’re all running our own individual digital marketing agencies, but we’re using the same exact proven Rank Daddy process to rank our clients’ websites on demand, so we’ve got proof. Lots of it. Case study after case study. You should see our Facebook group blowing up. Deal after deal landed. Top ranking achieved after top ranking. We’ve got a ton of proof of success. In fact, in module ten, there’s a link to a doc with so much proof that there’s absolutely no denying our skills. That includes you. You’re among us, okay, when you join. Say you got to prospect on the fence, maybe he’s been burned before by an SEO company or something. He’s afraid to pull the trigger with you. Show him this doc. Show him all the clients we’ve helped blow up their business, and it’s over. It’s game over. It makes it so easy to land clients. Guys, you take this, I mean this is exciting. You take this with all the sample closes that are in episode four. The no contract close, the just try it close, the money back guaranteed close, the discounted or the half price close, the hundred dollars for two weeks close, and there is absolutely no reason that a prospect can tell you no, if they’re serious about wanting more customers. So, if you’re new, if you’re struggling with landing deals, if you want to scale your business further, use the success leveraged doc. This will help you land more deals fast. If you’re not in Rank Daddy and you want to be, I told you you can start for a dollar for the first 30 days. RankDaddy.com is where you start. There’s a link to join us for a dollar for the first 30 days. After that, it’s 199 bucks a month membership fee. Cancel whenever you want, no questions. The idea is for me to help you land a client within your first 30 days. This way you never have to pay your membership fee using your own money. A dollar. That’s it. So let me take you by the hand. Let me show you how to start and grow a digital marketing business that you can literally run from your smartphone from anywhere in just a few hours a week. I’ll show you how we’re able to scale new digital agencies to hit five to ten thousand dollars a month in just the first couple of months. And for most people, that’s life changing. For those who want to go further, I’ll even show you how to scale to twenty, thirty thousand dollars a month in six to nine months. It’s all rinse and repeat. So come on in. All the questions will be answered inside. Spend a dollar. Get out of whatever rut you’re in. Come join us and give it a try. RankDaddy.com. Thank you. Thank you. Thank you for joining me. I’m really humbled that you’re even here. You can access all my stuff, links to everything at BrandonOlson.com. Subscribe right here on YouTube so you don’t miss any of these and that’s it guys. Have an insane day. See you next time.
Hey guys, Brandon Olson here, RankDaddy TV, today we’re going to be talking about a subject that I bring up a lot, and that’s running literally everything from your smartphone. The face of the internet is changing, things are going voice, things are going social, things are going mobile, things are going easy to access, and you can literally … We’re going to talk about how people are building massive businesses even if they’re not from a big town. You know, you can live in a small town and still be able to do business worldwide because of the technology we have in place. So, let’s get into it. So here’s the question, how can marketers like us, working only part-time, and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients when the mainstream internet marketing gurus say that guarantees are impossible. That’s the question, and this podcast will give you the answers. My name is Brandon Olson, and welcome to RankDaddy. Do you have any idea how fortunate we are to be able to live in the world we are today, with technology, and being able to do things from our smartphone? I mean, literally my entire business, now, I can run from my phone, from anywhere. That’s insane. And, you know, a lot of this stuff, I’m realizing as I go, for the longest time I was … Be sure everything is shot in landscape mode, because people are going to go, and they’re probably going to watch this on their computer. Man, I’ve been wrong for years. You know, I always get upset at people when I see them shooting video, and they’re holding their phone in vertical mode. I’m like, what are doing? That’s not how people are going to watch this. But because I was so conditioned to watching things on a TV, or, you know, on a horizontal mode viewing device, and here Instagram TV comes, and everything’s shot in vertical mode, right? So, you don’t have to worry about, when you’re, maybe, sending somebody a video from your phone, and you’re prospecting, and you’re doing, maybe, a screen cast, or a screen video share to show them, you know, things about their site or whatever, it doesn’t have to be in landscape mode. They’re probably going to watch it from their phone anyway. This is where the shift is. This is what’s happening. But the fact is, this is the age we’re living in. And to touch on the point about building a business in any size area, social is kind of bringing the small town feel back because of our reach. You know, we can direct message somebody in the UK if we’re in Canda, or United States, or same with Australia, it doesn’t matter, you’re a message away from millions of prospects. You know, you’re not stuck because you live in a city of under, you know, 30, 40,000 population, to try to make your entire living as a digital marketer in that city. Yeah, you’ll probably land a couple clients there, but are they going to probably be able to afford … Are there big enough businesses there, and enough competition, to drive a $1,000 or $2,000 a month client? Maybe not. Maybe there are a couple, but not as if you were living in a million population where your average is now, easy, $1,000, and usually $2,000 a month, because there’s so much competition and they have no idea how to get to the top of Google to beat everybody else’s game. So now we’re seeing more and more people living in small towns, because they have the reach of Google, they can Google, you know, Dallas roofers, or Plano plumbers, or whatever, and they could be living in Kalamazoo, Michigan, or some other … I don’t know what the population of that town is, but anyway, they could be living in a small town, use Google for anywhere else in the planet, but we’ll talk about, you know, United States because it’s easier to deal with, using Google to find prospects that need your help, and that you can help. And to that client, it doesn’t matter where you live, or that you run your entire business, you know, with a laptop lifestyle from wherever you’re at, or your smartphone, you know, run from anywhere. All they care about is results, and can you do what you say? The process works, we already know that. RankDaddy will rank sites on demand. So the big gain is how do we prospect in a way to land clients, and fill our pipeline, and build our business? So we’re going to touch more about that on future episodes, but I just wanted to kind of dwell on the fact that it doesn’t matter where you’re at. It doesn’t matter how small your town is. It doesn’t matter where you end up getting clients. I literally have clients all across America in my SEO side of the business. I’ve never met them. Most of them I’ve never even spoken on the phone with. It’s all email, it’s Facebook Messenger, it may be text. And these are many of the ways that we’re using to prospect people. So, normally I will prospect people, you know, I’ll do a Google search, do some due diligence, and I’ll find a company that can take the growth, they can expand, and so I’ll go after them. I’ll do a screen cast video, I’ll find some things wrong, lacking in their website, usually it starts with on page because that’s the biggest factor that people aren’t ranking for anyway, their on page is so confusing to Google. Their meta and their H1, they’re not set, they’re not in place at all, or they’re not in sync, so Google has no idea what they’re trying to rank for. So I’ll usually touch base on that on the first, you know, screen cast, and just educate the business owner, hey, this is why you’re not ranking. You know, I found you on page three or four, you’re not even anywhere, you know, page nine, whatever. If you’re not on page one you don’t exist. Nobody’s doing a google search for any local business and they’re scrolling past page one. Why would they? All their … Everything they need is right there in front of them. Usually it’s above the fold. They’re going to pick one of the top three to five. So unless you’re probably, you know, looking for something like a cancer cure research, some disease, you’re not going to go past page one. So this is what business owners know. They know who their competitor is, they know who’s in the top spot, or in the top three spots, but they don’t know how to get there. So shoot them a quick screen cast video, and I usually email it on the first go around. I’ll set it up with Bananatag in the plug-in in Chrome so I know when they open it, if they open it. If they don’t open it, I’m going to send it, and I’m going to reach out through Facebook Messenger. I’ve already found their … the owner. I’ve already found his personal Facebook page. I’ll send it to him. I’ll send it through the company’s Facebook page. I’ll send it through the company’s email, if I can find his email, or another contact email, or a web form, I’ll send it through that. If I get a phone number that accepts a text, I’ll … you know, I’ll try through the text, and it will go through, then I’ll do it that way. How are we reaching our prospects? How are we being consistent and not giving up? That’s the key. These business owners are inundated with emails. I mean, I literally go through my emails in the morning, I’ll swipe off three to five. Hey, we can get to the top of Google. Hey, I’m just following up, did you get that email that said we can get you the top of Google? Delete, delete, delete, none of it stands out. We got to figure out a way to stand apart from those other people, and be so persistent that by the 10th or 12th touch that you’ve got with this business owner they snap and say, dang, you are persistent. Okay, I’m listening, tell me what you’re talking about. That’s how I landed my first dental client. That’s how I landed a lot of clients is because I get the business owner to snap and realize this guy’s persistent, I’ve got to listen, and they try it. Because all you’re trying to get them to do is try it. There’s no contract with our services because we know it works. It’s month to month, you quit whenever you want, because we know once they’ve given us the first payment, and we’ve tweaked their on page, and we start the process, within 30 days we see keywords shooting up, and that’s all they want to see. Okay, now I know this guy knows what he’s talking about, this girl, she can rank my website, and so they pay the second month, and they see their rankings go up even more. Persistent. Persistent. Persistent. Find a way to get in touch with this business owner until they reply, and you get a conversation going, and you figure out what their pain points are. They want more commercial roofing? They’re doing … You know, they’d rather not do residential roofing? Let’s fix that. Let’s tweak their on page so that they’re focused on commercial roofing and start landing more of those accounts. All you got to do is find out what the business owner’s problem is once you get that line of communication going, which is normally the first thing that’s the hardest to overcome, and that’s why you got to be resilient, and persistent, and keep plugging away with every form of communication. Hey, use Instagram. Most business owners have a business Instagram, or maybe a personal Instagram account. Find them on Instagram. DM them. You can reach anybody in the world because Instagram has no filters, you can look them up and send them a direct message. Never again … or never before in history have we seen you be able to … You can contact Beyonce, you can contact, you know, whoever in the world you can imagine. Now, they may not read it, but you can send somebody a direct message on Instagram and it’s likely that, as a business owner, they’re going to read it. But that may change soon, so use Instagram. Instagram’s algorithm is wide open right now, and it’s being used to land more and more SEO deals that I see from people in RankDaddy, and me using it, I’m using it more and more. But use Instagram as a way to contact these business owners. Look for any way possible. If you have to send them a piece of lumpy mail with some pens, or, you know, a sports bottle with your company name on it and a note, hey, did you get my email? Hey, I can fix your ranking, I can bring you more customers, I’m not joking. They’ll open the mail. Have you ever gone to the mailbox and got a little lumpy freaking package and not opened it, and just junked it? No, you open it first. What is this? That’s effective. Figure out ways to get the prospect to get a conversation going. Once you got that going, figure out what their problem is, then ask them to try it. It’s that simple. And if you have to, if they have been so burnt in the past, do the first month for free. Or before that step, say hey, for two weeks, let me just show you what I can do. Give me two weeks and your number one core competitive keyword for your city, plumbing … Plano plumbers, Dallas plumbers, Arlington roofers, whatever. Fix their on page, make sure that the meta and the H1 are matching, run a press release. Don’t tell them all … that’s all you’re doing with their hundred bucks is running a press release through SEO outsource, but just tell them, give me two weeks and watch what your … watch what happens. Here’s your keyword now, this is where you’re ranked. Watch what happens, we’re going to talk again in two weeks. If I show you that I can jump that thing in two weeks, you let me have an SEO deal and let me go to town on all your keywords. Watch what I can do. If that doesn’t work I will give you a month for free so that I can prove that I can help you, because I know without a shadow of a doubt that I can do it. This is what I do. I just don’t have a plumber in Arlington right now, and I’d like to put one into our … under our belt, as my agency. So, it can be you, it can be somebody else, just try this. Let me do it for free for a month. If it takes that to land $1,000 or $2,000 a month deal, what’s that, $12,000 to $24,000 a month? That’s what I’m talking about. How far are you willing to go to land deals? What if you’re lacking in prospecting, and sales, and closing techniques? What if you spent 10 hours on Facebook getting into prospecting and sales groups to learn how to do that more effectively? What if you spent 20 hours doing that, and I’m saying immerse yourself on prospecting techniques, and sales, and getting into groups, and getting into discussions with people, and seeing how they do it, and reading, and immersing yourself in learning how to be a better prospector and sales closer? Would that 20 … How many times … What’s the ROI on that? How many times over will that little bit of training, 10, 20 hours, do more? How far is that going to take you? How many deals are you going to be able to close off of those techniques? How serious are you about growing your agency? So, just a few things I wanted to touch on today. There is more where this is coming from. Thanks for watching. This is RankDaddy.tv, subscribe to our YouTube channel, we’re also on iTunes if you want to listen to this on the road. If you like watching my face we’re on YouTube, Stitcher, bunch of other channels. If you want a free trial go to BrandonOlson.com. You see all of my content there, shortcuts to everything, you can reach out to me on Facebook, you can get free trials to my courses. I’ll get you going. Hey, see you next time, guys. Have a good day.
Hey guys, Brandon Olson here. Welcome back. Rank Daddy TV. Today’s episode is gonna be a little different, a little longer. Let me give you kind of a back story. So, in Rank Daddy, in the training, in the group, we had a contest over the Summer. It was a Summer business building contest. The objective was to add as much monthly revenue to your agency as you possibly could. So the grand prize was $1,000, just a drop in the bucket really compared to what growth you guys see, or have seen over the Summer that you’ve put into your agency. So, a lot of growth, there was a lot of competition, it was awesome. So, what we have in today’s episode, the winner, his name is Caleb. Just a regular dude. He’s doing SEO part time. Started an agency literally six months ago he joined us. So at the beginning of this contest, he was only three months in. Total newbie. And what that shows is, that Rank Daddy literally works for anyone, okay? It doesn’t matter if you know SEO, or you think you know SEO, or you don’t know anything about SEO. Caleb won this $1,000, but really compared to what he brought into his agency, what he grew his business, it was insane, he literally added $17,000 in new monthly recurring revenue. So we didn’t count anything that students already had going. This is all newly added revenue to your business. But because of the way he scales his pricing, he starts everybody out a little low, maybe gives them half price to get them in, but by the end of next month, or within a month from now, he’ll be at over $28,000 just from what he brought in during this contest. $28,000 a month in added revenue from the contest. So, just over the Summer. So here’s what happened. You’re gonna notice as you watch, Caleb, like I said is just a regular guy. He hasn’t been doing this very long. Six months total. He’s got another business that he runs full time, and takes his entire … Or the majority of his focus and his time. He’s in real estate. SEO for him is completely part time. So as you watch this, I want you to do this. Keep telling yourself throughout the video, self, if this guy, a complete newbie, just a regular dude can build and scale an SEO business to $30,000 a month in just a few short months, part time, I can do it too. So keep telling yourself, let’s get into my computer, I’ve got this thing downloaded. What happened is, when we announced him as the winner, he was getting message after message after message, how did you do it? What was your prospecting like? What is your pricing? So he hit me up. He said, Brandon, can I just go in and do a Facebook Live? Do a Facebook Live and explain to people exactly what I did so I don’t have to answer? I mean, it’ll be a lot faster. So, literally he was bombarded. So that’s what we got for today’s episode. He literally shares in this Facebook Live, and you’ll see as if he’s doing a question and answer, it’s because people are posting questions as he goes along. We downloaded it, put it on YouTube, so you won’t be able to see the questions. But just kinda be in tune with what he’s doing. But he literally shares exactly how he did it. How he landed the clients, how he used leverage to land more clients, how he priced his deals, and more. He goes into great detail. I’m really, really glad he shared his story. Now this thing is 47 minutes long. If you have to pause it, come back to it. But don’t skip any of it. This thing is insanely, insanely valuable. And remember, as yourself, if this regular dude can do this, why can’t I? And you can. So let’s go. So that’s what we got for today’s episode. He literally shares in this Facebook Live, and you’ll see as if he’s doing a question and answer, it’s because people are posting questions as he goes along. We downloaded it, put it on YouTube, so you won’t be able to see the questions. But just kinda be in tune with what he’s doing. But he literally shares exactly how he did it. How he landed the clients, how he used leverage to land more clients, how he priced his deals, and more. He goes into great detail. I’m really, really glad he shared his story. Now this thing is 47 minutes long. If you have to pause it, come back to it. But don’t skip any of it. This thing is insanely, insanely valuable. And remember, as yourself, if this regular dude can do this, why can’t I? And you can. So let’s go. Rank Daddy. What’s up? It is Tuesday, and I think, yeah, Tuesday here right at noon Central Time. It’s actually 11:59. I’m a minute early, but want to let you guys hop on here. I will give you guys a second, but we’re going to be talking about how I was able to win the 2018 summer contest. I’ve gotten messages after messages, and so I just sent a message over to Brandon, and just really was like, “Hey, man. Can I just come live because it’s going to be so much easier to just come live, rather than texting everyone back individually?” Whatever, you guys jump on, say hey, say hello. I want to see you guys in here, whether that’s a hand wave. Jerry, what’s up, man? How are you? Thanks for joining in. Like I said, guys, whatever, you hop in here, wave. Give me a little wave. Give me a thumbs up. Give me something. I don’t know. As well, want you guys to know this, any questions that you guys have, feel free to let me know. In the middle of this, I’ll definitely be able to answer those, and so wanted to just go through with you guys what my process is honestly, and what I did do to achieve everything I have, and so I’m not done yet. It’s not like I’m just going to kind of go, “Oh well, I’m here”, whatever. Aaron, what’s up? What’s up? Nathaniel, Randy, how are you, guys? Alec, how are you? [Amit 00:01:36]? [Ahmet 00:01:37]? Dude, I don’t know. I’m sorry. The worst pronouncer of names ever here. Jimmy, what’s up, man? All right, guys, so we’re just going to go ahead and kick things off. If you guys are watching this on the replay, say replay. Want to see who all watches this live, and obviously back. Like I said, for those of you who just jumped on, if you guys have questions, feel free to reach out and say them right in the middle of this, all right? I want to help you guys, because like I said, I’ve been getting tons of messages, “Hey, what did you do?”, “How did you do this?”, all this, and so I messaged a couple of people back, and then I was like, “All right. No. I’m done. I’ve got to go live because texting people back so much is just not going to really work out as well.” “It just took forever.” This is honestly what I did, all right? If you guys aren’t in Rank Daddy Pro yet, please, please, please go sign up for it, because that’s why I was able to do what I did. You guys need to really … For those of you who are in Academy, you guys need to figure out a way to upgrade. I don’t know. Get a credit card with 0% APR interest, something like that to make this investment because this is a huge, huge investment, and for those of you who are in Pro, you guys know the value of one, all the trainings, but secondly, our Facebook group. That’s just incredible of a small community that we hope to get even bigger, but just how helpful that it is, right? Whenever you ask a question, it’s all there, and that’s honestly why I was able to do what I did. Now, let’s talk about prospecting, all right? What I did is I literally just came up with a list. I sat down one night and just started thinking, “Okay. What kind of businesses are there? What are the categories?” All right? I’ve got a list pinned up of roofers, landscapers, tree service, a dentist, pest control, towing, restaurants, water damage, painting, contractor, lawyer, a plumber, carpet cleaning, a limo service, car detailing, a mover. I just came up with a big list of … Oh, man. My water is out. That’s a sad day. All right. I guess I’m back. Cool. If you guys can hear me, just give me a thumbs up. It said I had low internet connection for a second, so just want to make sure that you guys can hear me before I start to ramble on. Like I said, create that list there. I’m seeing thumbs up. All right. Perfect. Thanks, guys. Creating that list helped me, and this is what I did. I straight up just did this because a lot of you guys might not know this, but I’ve got a background in the real estate industry, and that’s really what I do kind of more so than SEO, is I buy and flip and sell investment properties, and so that’s really what I do full-time. It’s kind of what I focus on, because there’s big money in that. You can pop off a big chunk of 20, 30,000 bucks at once, and so that’s what I focus on, and I do this stuff on the side, so I haven’t really gotten full into prospecting like I really want to, just because again, I don’t have the time running two businesses, so I just have to pick and choose what I have. What I did is I straight up went on to Google. Again, this is a prospecting method in Rank Daddy Pro, then I’m going to give you guys tips about what they teach you in Pro of what I actually use. What I did is I just created a list like that, and I just straight up cold called. I went on to Google, began at the top of page two, and just started calling people. “Am I the only one? The video stopped playing.” Yeah. It kicked off, so if you guys need to rejoin, go ahead and get back on there. What I did is I cold called them straight up. I also had a virtual assistant help me, and what I would do is, is I made a training video, and if you guys have a Mac, it’s key. Hey, if you guys are on here, I see some new faces hopping on. If you guys have questions about what I’m talking about, anything else, feel free to ask me. If you guys are catching this on the replay, say, “Replay”. You can even do #Replay if you’re really feeling it. So happy to have you guys on. What I did is I had a virtual assistant help me with this as well, is that they would go through, and they would actually go and create lists for me. What they would do is, is they would call, or … They would call. I did that at first. Matt, yeah. Absolutely, man. Happy to help. What I did is, is I had a virtual assistant go through … I gave them a big list, and I told them to go through page 10. Honestly, I probably should have had them go through page like 15 or whatever, but of each industry and each city that I wanted to, so I’m here at the Nashville area, so I gave him like Nashville and a few surrounding areas as well that I thought might be a good idea, and I had him create an Excel sheet of the business name, company phone number, email address if it was there, and I think what page of Google they were on. What I did is, is with all those emails, what I did is I created a MailChimp, and I sent out a MailChimp to that same list about three times. I sent the same thing, and then I mixed it up, but I just sent it over and over and over again, until I got people saying, “Take me off your list”, or whatever just to know that people got it, but that worked. I got a couple of clients by doing that, and then I called people. Just straight up cold called them. One of them is … Actually, I’ve got a follow-up with them tomorrow. Funny enough, this was back in June, all right? He was ready for SEO. He’s a t-shirt printer. They do that, and they do embroider as well, which is something that I didn’t really think of, but they were ready to do SEO, man, and it was t-shirt company population of about 200,000 people. They were ready, and their AC blew out in their workspace, and so he was like, “Hey, I’m not going to be able to. I want to. Call me back in September.” Here we are, so I’m going to get back with him and follow up, and that’s another big thing, is follow up. Make sure that you guys create some sort of … For me, it worked the best creating a Google sheet, and just kind of keeping up with who I called, when I called them, when I was going to need to call them back, things like that, and that was really a great way for me to know who I needed to call when, and it just helped me keep organized, because I feel like I need to be … I’m a very organized individual, so I like to have things laid out to a tee. You know what I mean? That’s what I would suggest for you guys, is to do that. Again, if you guys have questions throughout all of this, feel free and shoot. I did that, and then, this is a really important thing that I did as well, and this has worked for me the very best, the very best, asking for referrals. Now, you can’t just straight up ask for a referral until you do some work for them, right? One client, my very first one, I landed back in I think April or May, and what I did is, she was paying me about two grand a month, and so I literally socked all 2,000 into her. Boom. I was just throwing it in there, PBNs, press releases, Web 2.0, doing tons of stuff to get her up there, right? Population, about a million. I mean, I was throwing stuff. I was just literally like I said all of it to her, and so what ended up happening is, is in July, she had a record-breaking month, like three times what she’d ever made, and so she was just crazy. She’s like, “This works. This is amazing. Oh, gosh”, so I asked her, “Hey, do you know anyone else that could use the same thing?” She referred six people to me. Six that are all clients right now, all right? They range from a CBD oil shop thing. He’s just sells CBD oil and a few Gummies, and things like that to a plumber. I mean, the list goes on and on of just random friends that she has that are attorneys, and a plumber, a CBD oil shop owner, like just random things, but she was like, “Look at what happened. This guy is legit.” That’s really what happened, and I got her from cold calling, right? That’s what I did, but then … My best advice for you guys is your first one, two, three, four clients really, so everything they give you into them to get them up there to generate the most money. Yeah, you probably won’t make a lot or anything at all, but it’s going to be worth it, guys, so make sure that you guys are sowing into people, and giving and putting everything you can into them. Don’t be super greedy. “Oh well, I’m going to just wait until they pay me.” No, no, no, no. Push that in. Sow into them, because guess what’s going to happen, is when you do that, people know, “Wow, they’ve given me everything”, and now look at it. She gave me six new clients. Why? Because I helped her get a record-breaking month because I wasn’t pinching pennies. I was putting every cent into her website and ranking her. Every penny, all right? I mean, yeah, I think I ended up making like, I don’t know, 2,000 bucks for two months of it. I ended up making about $400, so 200 bucks each month. That kind of like made up for my time, just as far as putting into it. You know what I mean? It didn’t really make up for all of my time, but it made up for a little bit, and so like I said, I just sowed into it, right? That’s what I did, guys. I mean, it’s really not that hard, and another big thing is Facebook marketing. That’s another big one, is literally doing this, joining the yard sale groups, buy, sell, trade groups, literally any of that, and just post something like this, “Hey, local business owners, share your website. Let’s see what we come up with”, and make something creative. Make it sound like you’re trying to talk to people, and then say, “Mine’s in the comments”, and you start it off, and you share your SEO agency site, right? You say, “All right. Hey, here’s my company site. I run an online marketing agency.” I just say online marketing agency is a lot easier. People don’t know what SEO is most of the time, so say something like … Literally just do that and don’t spam a group, right? Add some value to it. If somebody is asking for a referral for a chiropractor, give them yours, whoever you go to, a dentist, same thing. Add value so that way, people see you as real, not just as a spammer. You know what I mean? Literally, like I said, just it’s when you get that one client, when you get your first, what you need to do is you need to literally sow every penny that you have to getting them to be number one, all right? Here’s why. Here’s why. Even if you’re like, “Yeah, it’s 500 bucks a month they’re going to pay me. What the heck?”, it’s nothing. Put all 500. Put 700 into it, right? Here’s why. When you can show somebody rankings and say, “Look at this guy. I ranked him. He’s ranking number one”, mobile, on a computer, and in the Map Pack … It’s important for you guys who aren’t using SerpTrack.io, go use that to track your rankings. Literally, Brandon and whoever helped him create that is literally the best-ranking tool out there, so go sign up for that. Plus, it’s cheap. It’s the same price … I was using Rank Tracker before to pay 19 bucks a month, went over to Brandon’s and paid 20 bucks … Oh, a dollar more, and got double the keywords, and I think double or 10 times the sites I get, but like something insane that I was like, “Yeah. Why wouldn’t I, right?”, and he shows you a computer, ranking mobile and Map Pack, especially the Mac Pack. I think the Map Pack is probably one of the most important ranking tools because that shows up the majority of times when somebody searches on an iPhone, and over 60% of mobile of any search on to Google is done from a mobile phone, so yeah, makes sense that the Map Pack’s going to show up, and that’s why it’s important to get you guys up there. Again, I would really highly suggest for you guys to just hustle and cold call people. Call people off of one of the billboards, a van, and here’s a big one that you guys probably aren’t going to like this, show up in their office. Just show up, right? Show up. Dress professionally with a little handout, some sort of a letter, a flyer, I don’t know, something that you can hand them and say, “Hey, this is what I do.” “No.” “Are you guys interested, and if not, you just leave it there”, because who knows? In six months, they might call you back, right? They might, because they might be going through a hard time, one, or two, if they are already doing SEO, their SEO, dude might just suck, okay? Straight up, might just suck. I had a client, and they were with another SEO company for like six months, best-ranking like page four, I think. All I did was on-page SEO on to … They ranked number one in all their cities they were trying to go after, right? Again, my man Jerry here, who is on … I don’t know. He was on. I don’t know if he is. He helped me out big time, and guess what? In Rank Daddy Pro. That’s why it’s so important, guys for you guys to get into Rank Daddy Pro here. Now, I’ll be honest, Brandon didn’t ask me to come on here and sell you guys Rank Daddy Pro and blah, blah, blah. That’s not why I’m doing this. I’m just being honest, giving you guys my opinion about what’s best, because you guys saw what I was able to accomplish, and why was that? Rank Daddy Pro. That’s why I was able to do that. Why do you think that Ed over here is popping off these big clients? One, he actually hustles and actually does the work, and two, Rank Daddy, right? That’s why. A community, right? We ask each other questions, even if we feel like it’s a silly thing to ask like, “Hey, guys. I should probably know this, but I’m just kind of drawing … I’m just kind of having a hard time remembering what that is. What is that?”, and people answer, and boom. There it is, so people … We help each other there, and it’s fantastic. As far as what my favorite niche and population size is, honestly, I don’t really have a favorite niche necessarily because I’ve got a bunch of different clients and a bunch of different fields, and they all work pretty well, from car detailing to a plumber, to CBD oil, to tons of different things. Honestly, I think my favorite clients to go after are probably the ones in the like 1,000 to $1,800 a month range, and I’ll talk about how I also price things here in a minute, but I’m going to wrap this up fairly quick, probably 10 more minutes because I’ve got a tea time this afternoon. Why? Because I don’t really have to work that much, because I’ve gotten this stuff. Yeah. I’m going to continue to push, but guess what? I can work half a day in the morning and go play 18 holes in the afternoon because of this, so it’s fantastic. My favorite population sizes honestly are probably anything under about 300,000. That’s me. Why is that? Because that’s the easiest to rank. Really, all you would need to do is drop a press release, do social signals, Web 2.0s, and of course, this is kind of … You should just know this, but do an on-page SEO correctly, right? That’s kind of a given, but doing that right. Let’s just back it up. On-page SEO, number one. Very, very important. Then, press release, social signals, few Web 2.0s and a couple PBNs, and they’re pretty much top three, and really, once you do the local citations, they’re going to be up there in the Map Pack. Matt, yes. One second. I will go over that. Yes. One of the things that you guys need to look at is what’s going to be easier to rank, 10 clients and a thousand bucks a month in a population of 150,000, or one client going national from very competitive keyword for 10,000 bucks a month? In fact, they’re going to be on you constantly every day. “Hey, how are the rankings? Hey, how are the rankings?” “Hey, how are the rankings? Hey, hey, hey, hey, hey.” They’re going to be on you constantly, but somebody paying you a thousand bucks a month in a population of 150,000 people, yeah, they might message you once a week, but guess what? The upkeep’s going to be a lot less because they know you, they trust you. It’s not going to be a big corporation. It’s going to be a mom and a pop type thing. It’s going to be one dude running it, or a father and son, husband and a wife. You get the idea, so it’s a little bit easier, so I would pick easily a 10, a thousand buck a month clients in a hundred thousand, 200,000 city because you get a rank faster, and when you get those, it just gives you more ammo, more marketing ammo, saying, “Look. Look at me. Look at me. I rank this guy number one.” “I can do that for you”, and that’s a big thing of other clients that I got, is that yes, the one client that had that record-smashing, not even [breaking 00:23:28], so record-smashing month in July. They just saw her, and they saw those rankings and said, “Yeah. She said you’re good. I don’t even need to see other people”, so that’s why it’s important for you to focus on one individual client, or two or three to get them up there to begin asking for a referral. That’s very, very key. Now, Matt asked, “Can you go over a bit of how your cold calls went, stuff that you found worked and didn’t, et cetera?” Yes. This sounds kind of silly, I guess, but get yourself a pair of headphones, all right? I’ve got the Powerbeats3, so you just hook in to your ear. It just looks like this, right? It’s super easy. Super comfortable. The microphones here, you put this one on the other ear, and you just go at it, and you call, and you can’t tell. These things are, I think they’re 150 bucks. I would make an investment in these or something like it, plus, I like these for when I go on a run or anything like that because they’re just super nice. That’s my tip number one, get some sort of a headset, but this isn’t what I would say, is as soon as I would call them, is whoever would answer is I would say, “Hey, just out of curiosity, I found you guys online back on page four or five. Was just curious if you guys have anybody doing SEO or online marketing work for you guys at all.” They would just base on what they would answer, I would kind of lean with that, see how they would answer, and then just say, “Okay. Great. Is there something I could maybe chat to, maybe a manager or somebody who’s in charge of all of your guys’, all of the marketing?” They would usually be like, “Yeah. Sure.” “That’s Jim. He does all of that, or that’s John”, or whoever, and you would get to them, and then you just ask them and just say, “Hey, found you guys back online back to page four or five. Was just curious if you guys have anybody helping you guys rank your website, increase your traffic, get more leads, et cetera.” If they’re like, “No thank you.” Be like, “Would you like to increase your revenue by two times or five times?” Kind of like, “Wait. What? Yeah, of course.” SEO can help you with that, right? One thing is cold calls get a lot easier the more you do them and the more ammo you have. Ammo is clients, and rankings, and things like that. You can say … This is one of the things I love to do, and when I first began, I would use this, because I had already ranked, and this was before I even found Rank Daddy and all, but I had already ranked my real estate investment company up there, and so I would just have them on the phone, say, “Hey, why don’t you go in to Google right now and just type in, ‘Where can I sell my house?’, in whatever their area was, because I knew that I was already up there, and just say, ‘Hey’. Just tell me who shows up number one.” They would read, “Oh, this website.” “Yup. That’s me.” “If you click on that, go to the About Page, you’ll see my name, my picture, all of that”, to give them a validity saying, “Oh, snap. I Googled this, and you just showed right up.” It’s good when you talk to somebody over the phone, is have them actually look up one of your clients, right? Actually, look that up while you’re on the phone with them. Say, “Hey, yeah. Are you in front of a computer?” They’re like, “Yeah, I am.” “Wonderful. Go ahead and hop on there to Google, and just type in there whatever the keyword that your client’s up there for”, and they’re going to say, “Yeah. I see that.” You say, “Yup. I ranked them.” It gives them a validity, so it just gives them validity to see, “Okay. This dude is real. This client here, he’s ranking them, and okay. All right. All right. I’m beginning to see this, beginning to trust this”, so really guys, with cold calling, you’re going to face rejection. It’s just going to happen, and this is a weird trick, I know. This is going to sound so weird to all of you, but it works for me, so you’ll have to find your thing that works for you, is that give yourself some sort of a reward for cold calling people. What I would do, kid you not, I’m a two-year old, it’s so funny, I would literally … I went to Sam’s Club, and I bought a big thing of some fruit snacks, so I literally would, after every couple of calls, I would say, “All right. I can eat a couple of these. For every two, three calls I make, I can get one gummy or two”, however I set it in my own head. What that would do is, is that would motivate me a little bit to call them to say, “Okay. I can’t eat these until I make that call.” I know it sounds silly, but it worked for me, right? Maybe for you, it’s, “All right. I can’t play another round of 18 holes until I make 25 calls, 30 calls. I’m not allowed to do something I enjoy until I make this many calls.” What that’s going to do for you is it’s going to kind of give you motivation to do it, right? Hey, guys. If you guys have any questions, feel free to shoot. Alexis, I’m trying to expand your question there. It says, “See more”, but when I hit “See more”, just brings me to like it or something. I don’t know. Yeah, “Share one of your real estate sites.” We can talk about it. Yeah. Send me a private message and we can chat. Oh, before I forget, yes, this is the last thing I’m going to go over, but if you guys have any other questions, feel free and shoot. Again, got to go play 18. What I did as far as pricing, this has been huge for me, and this has worked so stinking well, is what I’ve done is … All right. Let’s just say that you’ve got a client for 2,000 bucks a month. Aaron, yeah. Literally, it’s exactly what I’m going to go into. This is how I set this up, guys, and this works so well. So well. Let’s just say that we have a $2,000 a month client. Again, guys, in Rank Daddy Pro, it teaches you how to price clients correctly, and how to do it all, and again, a good Rank Daddy Pro community that’s, has other clients and might have them in your own, in that particular area or clientele that you’re shooting for. They might be able to help you, and give you tips. “Oh, hey, I only gave them a thousand dollar a month, $1,500 a month”, whatever. It’s a great way to help, but this is what I did. Let’s just say we have a $2,000 a month client, right? What I would do is, is I would give them a bit of a pricing cut month one and month two, so I would tell them this, “All right. It’s going to take about 2,000 a month”, and this is a good thing for you guys to do. I always send this in an email always. I never tell them a pricing over the phone. I always say, “Hey, I’m going to have to look into it. Let me send you an email.” Here’s why, is you have that in writing proof of what you’re going to offer them, how much, how everything is. It’s just wise to have everything in writing, all right? Now, what I did … Again, I keep on shooting off here. Let’s go back. 2,000 buck a month client. How I present this to them is say, “All right, so the typical price is going to be 2,000 a month, but you know what? What I’m going to do for you is I like to help out other companies because I know what it’s like.” “I get it. I know what it’s like to pay for a marketing channel that’s new and might not generate leads right off the top, and it’s going to take time, and I get that. I know what it’s like. I run a company too”, blah, blah, blah. “I know what it is. What I’m going to do is I’m going to actually help eat some of your costs.” “It’s not that you’re getting any less of a package, but I’m going to actually help you eat costs. Yeah, it’s going to be 2,000 bucks a month, but, you know what? For month one and two, I’m only going to charge you a thousand, or 800”, or you make the determination for what you feel is comfortable for you, and say, “All right. You know what? I’m going to chop that 2,000 in half, so month one is going to be a thousand, month two, same thing, another thousand, and then month three and beyond, it’s going to jump up to the agreed upon $2,000.” What that does is it lets people see, “Oh, wow. It’s kind of like I’m paying for one month, but getting two months out of it.” “Oh, okay. All right.” It’s a lot easier for them to try things out for lesser, for less money than what you talked to them about originally, because it makes them feel like they’re getting a deal, a sweet deal. “Hey, I’m giving you half off”, and that’s how you get to give it to them. I did that. Worked like a charm. Perfect, like you would not believe. Worked incredible, all right? That’s how I do it for everyone of my clients is I give them a bit of a price cut, and honestly, I don’t give them any less. If I lose money, I lose a little bit of money. No big deal, because I know that it’s going to succeed and they’re going to come back month three, four, five, six, seven, and they’re going to keep paying me money, right? It’s a way for me to set myself up for the future to know, “Okay. They’re going to keep paying me. They’re not going to stop paying me.” Any other questions, guys? That’s kind of how I did what I did. I know you’re kind of like, “Did I miss something? Yeah.” Like, “What’s going on?” No, guys. That’s literally it. There’s no secret magic sauce, you know what I mean? It’s just doing it. Hey, Ken. Yeah. How many calls a day was I doing? Like I said, I also run a real estate investment company, and so I did this SEO thing on the side. I wasn’t really focusing on it, so I would only make five to 10 calls a day, if that, and I did for probably a couple weeks, until I landed a couple clients, then I kind of got overwhelmed with a couple of houses. I went to buy and fixing them up, and doing things, so I got overwhelmed and didn’t really focus on it much, other than the clients I had, and so what I did is like I said, is I said, “Okay. Probably, the easiest way for me to get more clients is to have one do really, really well and have a couple do really, really well, and have them just refer people to me so I don’t have to make all the calls and do that.” I was right, and it worked, and yes. Ken, what I did is I … I would definitely encourage you to go watch the first half. What I did is I have a virtual assistant. I picked a bunch of categories, roofers, landscapers, tree service, all of that, and what I did is had a VA go and pull the company name, the website, the phone number, any email address that was on there, and what page they were on to Google on, and when I call them, I always added a couple extra pages, so if they’re on page two, you go, “Hey, we found you on page four or five”, kind of make it sound kind of worse than it is, and so that’s how I set that up. Yeah. Aaron said, “Are you basing price off city?” Yeah. What I tell them, I tell everyone this, is I base what the pricing is on these two things, the city population size and your competition, how much competition do you have in your area online, right? Really, all I do is I base it off a city, and so … I forgot that was empty, man. Did that earlier. Definitely going to have to get some water here soon. How I set things up is right now, I’ve got a plumber in a city of 50,000 for about 600 bucks a month because I know that that’s a lot for him, but it’s going to work well for him, so yeah, I base it all off city population size, and so what I would say is kind of a good rule of thumb, is anything below 150,000 people, consider being in the range. I don’t want to charge people less than 500 bucks, and that’s like rock-bottom. I really don’t take people under a thousand, but I took on a plumber just to again build my ammo, build my rankings to show people, “Hey, I ranked him”, so I’m not making money off of him. I’m going to make money off of him eventually though because I’m going to use his rankings to show other high-profile clients, right? That’s how I set things up, so don’t say no to the little guys because it’s going to help you land a much larger fish. Like I said, anything under 150,000 people, I would probably look at between 500 and a thousand bucks, somewhere in that range, and then population of 150 to 300,000. I would say no more than 2,000 a month, just kind of look in that kind of range. I feel like a good, solid base no matter what is about 1,500 bucks because if you look at it, you run local citations, press release, social signals, PBNs, kind of gives you enough to put into the client, but you also make a little bit, so if they’re not feeling 3,000 bucks a month, chop it in half and see what 1,500 bucks is. You know what I mean? It’s better to get something than nothing at all, and again, clients … Excuse me, the smaller fish are going to help you land bigger clients because new, potential clients want to see rankings of current clients, so if you don’t have any because you’re too expensive and you’re not willing to kind of take a little bit of a hit upfront to get those rankings, then guess what? You’re probably not going to do so well. Okay? Just saying, so that’s what I would do, all right? All right, guys. That is really … Honestly, guys, that’s everything. If nobody has any other questions, I’m going to sign off. I’ve got like I said my tea time here pretty soon, so I got to go get changed and go get ready for that. Going to grab a bite to eat and go play 18 holes. Guess what, guys? You guys can live the luxury life I am … No. I’m just kidding. I’m not really … Listen, guys, I’m not living some extravagant life or anything like that. Just working hard, guys. It’s what I tell all of my employees, is I tell them this is, “Listen, guys. We just have to work hard. We can’t settle. Don’t settle, guys. Don’t settle.” When you have 10 clients, awesome. That’s great. You got 10. Go get 30. When you get 30, you did it. You got 30 clients. Go get 50. You’ve got 50. Oh, it can’t get better than this. Oh, it can, because when you hit 55, it gets better. When you hit 75, it gets better. When you hit 100, it gets better, all right? I’ve made a mistake, especially in all of the real estate side of things for me, is when I close a house, I’m saying, “Oh, man. Feels good. Let me kick back and relax. Oh, this feels great.” Right? Don’t do that. Don’t relax. Don’t settle. I’m not saying don’t go and enjoy yourself, right? Have fun. Live life with your family, your friends. Do fun things. Let this be a freeing experience to say, “I’ve got the money now. We can go play 18 holes. We can go on a little vacation, a weekend in somewhere, to the mountains, to a local beach, a lake house”, something to … Let this be an enjoyable process for you guys, and again, Rank Daddy Pro is where it is at, guys. It’s where it’s at. Go sign up. If you guys haven’t … I’m just telling you this now. That’s why I am where I am, is because of that, Rank Daddy Pro. Go and sign up for it, guys. I’m telling you, go do it. Go do it. It’s worth its weight in gold. “Yeah. So what? It’s a few thousand bucks.” Go open up a credit card and put it on that. Do something. Make an investment in yourself. Yeah, I had to pay too. Guess what? Pulling in almost 20,000 bucks a month. Going to up that to 30 or 40,000 a month coming up soon. Guess what? Got a few thousand bucks. It’s just a tiny, little drop, okay? You have to pay that. You have to pay to play. It’s just the way that it is, guys. It’s worth it. I’m telling you, it’s worth it. Listen, guys, if you guys have questions, feel free to drop a comment on here, and so feel free. Drop a comment, and I would love to answer it here, because it would be awesome if you guys can just leave any questions. Those of you guys catching this on replay, watch it here. Leave a comment here, so that way, I can answer it here, so that’s just like everybody can see it rather than you just sending me a message. Let’s try to keep it all in here, so that way, this helps everyone, and not just you. Guys, that is everything. Thank you guys so much for watching. I hope this has been a big help, just kind of give you guys some encouragement on what to do and things like that, so guys, go make calls. Go get it. Go kill it. Go lock up clients. Go get the job done. Guys, biggest encouragement here, do the work. Make the calls. Don’t hire somebody to do the calls. Make the calls yourself. It’s always the sweetest victory when you can do something yourself and say, “I did this. I made that call. I worked that deal.” “I got that person. I landed it. Boom. I did it. Yes, this is great.” Then, when you begin to land clients, then you can tell somebody, “Hey, this is actually how I did this”, rather than trying to hire somebody saying, “Hey, I don’t know how to make cold calls.” “I don’t know how to land a client. Just go figure it out.” You can’t do that. You got to do it yourself, right? That’s my biggest piece of advice. All right, guys. I will see you guys later. I got to go play 18 holes. I’ll talk with you guys later. All right. I’ll see you.
Ep – 10 My Number 1 Closing Technique What’s up, everybody? Brandon Olson here. Got another episode of Rank Daddy TV. Today, we’re going to talk about a closing technique that I use pretty often. It’s probably my number one closing technique. It’s great because you can use it smoothly right after your pitch. You can use it after a rebuttal. It takes everything away from you, puts it all the customer, all on the prospect, so let’s get into it. So, here’s the question. How can marketers like us working only part-time and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients? Well, the mainstream internet marketing gurus say that guarantees are impossible. That’s the question, and this podcast will give you the answers. My name’s Brandon Olson, and welcome to Rank Daddy. All right, so my number one closing technique, like I said, so you can use this kind of right alongside your pitch. You can use it with your Screencast videos, your emails. You can use it even after a rebuttal. Somebody comes to you, you’ve gone through your presentation, “Well, I got to think about this,” and you just lay it out. “Look, this is not going to change my life whether you hire me or not, whether you try my services or not.” Whatever your product service is, you kind of have to gear this to you, but you’re basically letting the prospect know that it doesn’t matter if they buy or not. It doesn’t matter to you. It’s not going to change your life one bit either way. I’m going to continue to go and work my four hour work week, taking multiple vacations a year, eating steak and sushi.
We are quickly approaching the new year, and with each new year comes new beginnings. If you are planning to start a new business venture in 2016, then you have to check out this packed-to-the-brim episode of Ask Me About Email Marketing. This week’s question comes from a life coach, Dr. Wasi Saleem, who recently launched his brand and is looking to attract more email subscribers. To answer his question, we’ve recruited Brandon Olson, Content Marketing Manager at AWeber. In this episode, you'll learn: How to optimize your website by determining your primary goal. What elements to split test to boost conversion rates. Common mistakes that can sabotage conversions. How to use email automation to deliver valuable content. The importance of optin form consistency. Ways to integrate email marketing with social media. To submit a question about email marketing, visit http://aweber.com/podcast.