Podcast appearances and mentions of nick westergaard

Nick Westergaard is an author, educator, and speaker. He's spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama's Jobs Council.  The Nice Podcast is brought to you by Futureforth.com. We teach leaders to improve employee retention, communication, and culture with the Nice Method™. What we talked about... Nick Westergaard's StoryLab program. Dave's guest appearance on Nick's podcast. Telling your story is foundational. The ability to craft, hone, and shape your story with others.  Stories that come from saying yes, saying no, and making mistakes. Story starter ideas. Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling by Matthew Dicks.  Generate stories by thinking of a theme. First _____ Last _____ Best _____ Worst _____ From blogging to books. Strategies for writing a book. Moth Storyslam. Advice for TEDx speakers.  Staging information. Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds by Carmine Gallo. Summaries, scenes, and reflections. Personal vs. professional brand storytelling tips. Brand coaching. The value of mentors. Read The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are by Brené Brown. Check out Nick's books. Contact Nick at nickwestergaard.com. We ❤️ Our Listeners. Please follow the show and leave a review wherever you subscribe to podcasts. Reviews and sharing the show are the nicest ways to support the podcast and are deeply appreciated. Thank you.

If you want consumer insights for your brand, you have traditionally relied on focus groups, surveys and other research studies. Those are typically time-consuming, difficult to gather and analyze, and expensive. Rand Fishkin sat out to solve for that problem. Fishkin is known for founding MOZ. Now he's building an easier path to discovering insights about a given audience, including who influences them, without expensive research. He visited #DiggingDeeper this week to talk about SparkToro and what the future of consumer insights looks like. This episode of Digging Deeper is presented by the Marketing Podcast Network. If you happen to be someone whose company or perhaps clients sell to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? Enter the Marketing Podcast Network. MPN is a network of podcasts all about marketing. On Brand with Nick Westergaard, Marketing With Empathy, The Copy Arena with Tania Dakka, The Rethink Marketing Podcast, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of MPN's audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, return to the first F'in' Marketing fundamental, branding. Taking inspiration from one of Jeff's favorite books Eating the Big Fish by Adam Morgan they dive into being a challenger brand and the eight credos described in the book. In a change to the normal format, as Ian's guest couldn't make it, he shares three marketing thoughts from his week, inspired by: An episode of Douglass Burdett's Marketing Book Podcast when he spoke to Nicholas Webb about his book - What Customers Hate A webinar with Mark Ritson in which he talks about doing the swivel, taking a 180-degree turn to look from a customer's perspective A chat fellow Marketing Podcast Network member Nick Westergaard had with former American speed skater Apolo Anton Ohno on his On Brand podcast Ian then winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert talks about balancing getting tactical things done and finding time to do strategic planning. Enjoy!    The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn   The mentions: Rockstar CMO Advisors Douglass Burdett's Marketing Book Podcast Mark Ritson Webinar (registration required) Nick Westergaard chats to Apolo Anton Ohno on his On Brand podcast. Robert's The Content Advisory Blog Robert's podcast with Joe Pulizzi - This Old Marketing  Robert's new series on YouTube with the Content Marketing Institute   The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Sledgehammer - Peter Gabriel - on Spotify   Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Nick Westergaard and A. Lee Judge talk about brand-building marketing strategies.Nick gives us the questions to ask and guides us on the journey to build a better brand.In this episode of the Business of Marketing podcast, Nick Westergaard and I discuss building a brand from the ground up and utilizing the right strategy to ensure you tell the best story about your brand. Building this story starts with asking yourself the right questions.Conversation points:Nick, I'm going to start off with a soft-ball... Mainly because you have just recently written about this.Speaking of BRANDS, you wrote an article addressing what you think are “Two questions to ask about your brand”. The two questions are “Where are you now?” and “Where do you want to be?”1. Starting with “Where are you now” you present 3 guideposts. Share with us these three and how we can apply them to our brand.2. Ok, now “Where Do You Want to Be?” What are 3 points to consider here?Nick, we've experienced small companies that manage to have huge brands, while we also know of large organizations that despite their size and history, struggle to benefit from ‘brand'.This, to me, takes money out of the equation.3. So for an organization that blames budget on their lack of brand, what do you say to them?Let's talk Business Brand vs Personal Brand.Neil Patel (a very successful and well know marketer) said that he regretted placing his personal brand out front, rather than his business brand.You and I both have websites for our companies and websites for our personal brand.4. Have you ever struggled to decide which is most important or which should come first?Nick, everyone wants to find some shortcuts. And there must be some in Branding.5. Are there any branding hacks? If so, do brand hacks stick?To wrap up, I want to talk about some of the ways that startups and individuals go about building their brands.For smaller companies and startups, LinkedIn, Facebook, Instagram, etc. seem like good starting points. But, as our friend Joe Pulizzi says, don't build on rented land. He's typically referring to content, but some organizations build their whole brand on rented land!6. When new brands don't have much of a platform for themselves, what are some of the things they should consider while building their brands on rented land?Lastly, Nick, I am tremendously grateful for your time and insights today. I know you do a lot of speaking, have some great books, and a successful podcast, so please tell us a bit about them and how to find them before we go.A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

The entrepreneurial spirit can make you a better marketer. That's the underlying gist of Tim Hines's new book The Marketing Starter - How an Entrepreneurial Spirit Will Make You a More Savvy Marketer. Hines is a 17-year veteran of the startup marketing world. He's worked at agencies and brands, but always with a marketing-first mindset. He combined the two things he knows best – marketing and startups – into a refreshing and useful new book and outlook on what can make all marketers better. We dive into more about the Marketing Starter mindset on this episode of Digging Deeper. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

The best coach one can buy is one's self. That is the premise of the new book from David Novak, the former chairman and CEO of Yum! Brands. Yes … that Yum! Brands. Kentucky Fried Chicken, Taco Bell, Long John Silver's, Pizza Hut. Novak lead the growth of some of the biggest brands in the world at the largest restaurant company in the world for many years. He's been called one of the most influential people in business by Forbes and others. Since his retirement from Yum! Brands , he has been writing and podcasting. You may well know about his incredibly useful podcast called How Leaders Lead. He authored the New York Times bestseller Taking People With You. His latest book is called Take Charge of You: How Self-Coaching can Transform Your Life and Career. Novak joined Digging Deeper to give us all a very pleasant kick in the pants to do that. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Cornett creative director Jason Majewski joins #DiggingDeeper to discuss a case study in brand storytelling with corporate filmmaker Gary Miller of Eye Level Films and film composer A.J. Hochhalter. The trio are part of the team behind several years worth of Cornett's video production work for UK HealthCare. Majewski led a discussion through the case study of the brand's primary commercial video work. That includes a consistency in storytelling, both visually and sonically, that continue to anchor UK HealthCare's messaging to consumers. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Public relations is perhaps one of the segments of the marketing world that has changed most in the last 20 years or so. That's largely because the media landscape has changed and media relations is a big part of the PR world. When traditional journalists, editors and producers are no longer the gate keepers, but you're still charged with earning coverage and attention for your company, you have to shift with the market. Robert Dilenschneider has weathered the storm and guided many a brand successfully through the last 30 years or so. He founded The Dilsenschnieder Group in 1991. They not only work with many Fortune 500 companies but also provide counsel and strategic advice to leading families and individuals around the world. His new book is called The Public Relations Handbook. It's a little different approach, though. Robert has sourced the expertise presented in this book from 20 of the world's top PR thinkers, including himself, of course. He is technically listed as the editor of the book, but when you see the roster of names in this book … my pal Shel Holtz, William Adler, Donna Heiser, Virginia and Michael Kamsky, Sarah Manly Robertson … a Who's Who of smart thinkers in the industry … you know this is worth the read. And it's worth our time to talk about it. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. jtmruDQMJy7MDNJUpi5E Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when you put two advertising creatives behind a grill feeding their friends? Discovery by Guy Fieri and your own Food Network show apparently. Mark & Fey … or more formally Mark Anderson and Ryan Fey are The Food Network stars of The Grill Dads . That's the sizzle. But the steak for Digging Deeper is they're both experienced marketing and ad creatives.  Mark & Fey joined host Jason Falls to talk about their backgrounds, the rise to success of the show and social influence, and their take on creating engaging content in today's frenetic media environment. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

The concept of digital customer care is something most companies now understand and implement. But it has taken a while for the majority of companies to migrate from old call centers and email support responses to plugging in to customer concerns in real-time, via apps and on social media. But imagine having to handle digital customer care on a scale most businesses never see. Elly Moody is the Digital Customer Care Program Strategy Manager for McDonald's … yes, that McDonald's. She is guiding a modernization strategy for holistic customer care for McDonald's USA. And that covers all channels … voice, web, app and social e-care. She joined Digging Deeper to help us dig deeper into how to think about digital customer care on scale. She shared insights we can all use, as well as some good food for thought as your companies grow. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Gooder Podcast highlights the powerhouse women in the consumer product goods industry. It's a great show to inspire everyone, but particularly women, to achieve success and build leadership in business. The show is hosted by Diana Fryc from Retail Voodoo who visited with Digging Deeper to talk about women in leadership, but also cause marketing, CPG and food and beverage marketing and beyond. Her firm is a branding agency that focuses on guiding mission-driven consumer brands to attract a broad and passionate fan base. This episode of Digging Deeper is brought to you by the Marketing Podcast Network. If your company or perhaps one of your clients sells to marketers, you look for advertising channels that guarantee business marketers are paying attention, right? The Marketing Podcast Network is a network of podcasts all about marketing. On Brand with Nick Westergaard, Joseph Jaffe is Not Famous, For Immediate Release, Winfluence - The Influence Marketing Podcast, Digging Deeper and many more are there. What that means is 100 percent of M-P-Ns audience are marketers. Your brand or clients can reach them by advertising on the Marketing Podcast Network. Learn more and find our media kit at MarketingPodcasts.net. Digging Deeper is a podcast on the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Coffee shops dot almost every corner, but if you were asked to name a coffee company, you'd likely say Starbucks or Dunkin' Donuts — and completely neglect some mom-and-pop shops or local chains that probably deliver higher quality drinks. You see, name recognition doesn't always correlate with quality; it just reflects successful branding. And branding is key to standing out in a crowded marketplace.As marketing teams operate in a primarily digital world, they're fighting harder than ever to catch prospects' attention in an overcrowded and loud marketplace. This means building and maintaining strong company branding is more important than ever before.Tune in to this exclusive keynote replay from #B2BSMX to learn all about Nick Westergaard's seven “Brand Now” dynamics (meaning, structure, story, content, community, clarity and experience), and understand how you can use them in your own brand-building strategies to accelerate the success of demand gen campaigns. Throughout his keynote, Westergaard helps listeners understand: The seven digital dynamics to build standout brands, as well as how to implement them; How to create a brand that features its own structure, meaning and story; The top strategies to generate content that catches prospects' interests and creates an engaged community internally and externally; and The tips and tricks needed to deliver a strong brand experience online and off. RELATED LINKS Register for the B2B Marketing Exchange in Scottsdale, Ariz.

Today is a special episode of the show. I thought between the Christmas and New Year's holidays I'd give you a treat and introduce you to one of our sister podcasts on the Marketing Podcast Network. For those who may not recall our episode from December 2nd of 2021, I have launched a network for marketing podcasts that serves two purposes: Allow like-topic podcasts an easy way to support and promote one another, and give advertisers wishing to reach marketers … an audience like you … an easier way to get to them.  I actually explained the Marketing Podcast Network in more depth a few weeks ago on Nick Westergaard's outstanding show On Brand. Yes, it is an MPN podcast. Nick interviews all the important people in the world of branding and marketing, so his show is more broadly focused than mine. But he drills into podcasting or influence marketing and other topics, too. In our conversation, Nick and I talked about podcasting, but a lot more. In fact, he asked my thoughts on the Metaverse … our next horizon to conquer on the Internet. And, pardon the indulgence, but I offered up some thinking brand folks should hear. So, today on Winfluence, I'm going to share with you an episode of On Brand with Nick Westergaard, with me as the guest. I think you'll find his show to be well-done and worth the subscription, but also the conversation we had to be quite useful. Winfluence is presented by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jason.online/tagger.  In this episode, we visit with T.J. Ferrara from Bubs Naturals, a health supplement company, about how they use Tagger.  To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today. Learn more about your ad choices. Visit megaphone.fm/adchoices

David appeared on the On Brand Podcast to discuss the following: “People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. How mega-brands like Disney can use their various brands and sub-brands' social channels to amplify their message. However, David was quick to note that smaller brands can embrace this mindset by working through brand ambassadors. “You'd be amazed what people will do for a free hoodie.” Thanks to Nick for having David on the show!

David appeared on the On Brand Podcast to discuss the following: “People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. How mega-brands like Disney can use their various brands and sub-brands' social channels to amplify their message. However, David was quick to note that smaller brands can embrace this mindset by working through brand ambassadors. “You'd be amazed what people will do for a free hoodie.” Thanks to Nick for having David on the show!

Brand strategist Nick Westergaard, author of 'Get Scrappy' and 'Brand Now,' breaks down the process of building a standout brand.

Lots of agencies, consultants and experts throw around the word "brand" but don't ever seem to really grasp what it is and explain it in a way you can understand it. Nick Westergaard has spent a career trying to fix that. His Brand Driven Digital agency has done so for many businesses over the years. He's turned that expertise into two books: Brand Now - How to Stand Out in a Crowded, Distracted World, and Get Scrappy - Smarter Digital Marketing for Businesses Big and Small. Nick joined us on Digging Deeper to help better define the concept of brand and branding. He also explained what brand storytelling is and how businesses should use it. His ideas can help you understand your brand and what it takes to make it stand out in today's noisy marketplace. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Westergaard, Kuda Biza, Tom Morris and Leslie Laredo are my guests today on CoronaTV on Friday at 12 noon EST. Plus I’ll show you the best of the-week-that-was in the form of 1-minute CoronaByte highlights. This week you’ll hear from Dr Alison Escalante, Minter Dial, Tom Martin and Tracy Lovatt …and yes, there’s an after show, which airs immediately afterwards and exclusively on Clubhouse. You can get all the details from my linktree dot com forwardslash jaffejuice Learn more about your ad choices. Visit megaphone.fm/adchoices

“There’s the story and there’s the story behind the story …” And Joseph Jaffe certainly has both to share as he has managed to rebrand himself during a global pandemic through his innovative web series CoronaTV. And he’s quick to add that, “You can too!” We discussed branding in the midst of a pandemic, streaming, and more this week on the On Brand podcast. About Joseph Jaffe Joseph Jaffe is an author, entrepreneur, and as of March 2020, the host of CoronaTV, a daily streaming interview-based show about hope, positivity, and optimism…and if there’s time left over…a little bit of marketing! To date, he has done just under 200 interviews, including Seth Godin, James Rollins, Jamal Mashburn, Philip Kotler…but by far, the highlight was Nick Westergaard. (NOTE: Here at the On Brand podcast, we run with the bios our guests provide and this is what was provided.) As a speaker, Joseph delivers a brilliant, high impact message with innovative and practical advice for movement towards growth. Jaffe has written 5 books including Life After The 30-Second Spot, Join the Conversation, Flip the Funnel, and Z.E.R.O. His latest book is Built to Suck: The Inevitable Demise of the Corporation…and How to Save It? Visit builttosuck.com to find out how you can suck less. As a thought leader in the marketing and innovation space, he has worked with countless Fortune 500 companies, as well as startups. Joseph currently serves as Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…because let’s face it; we’re all in the survival business nowadays! HMSB is Jaffe’s third startup venture, after Evol8tion and crayon. In 2019, he joined West Virginia University’s Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program. Episode Highlights How did Corona TV start? “I was one of the first marketing bloggers. I’m a proud marketer.” And then, in the blink of an eye, it all vanished due to COVID-19, which impact Jaffe’s speaking and consulting revenue. “Sometimes strategy is best when it’s retrofitted.” Joseph decided to create a show embracing all of the smart marketers he knew designed to spark hope, positivity, and optimism at a time when we need it most. And CoronaTV was born. What’s the show look like? Check out my recent appearance back in November 2020: “WWCD—What would Carson do?” Jaffe shared how his show has been inspired by the variety and talk show formats of Bill Maher and Johnny Carson. What brand has made Joseph smile recently? “We need to smile. We need to laugh.” This is an opportunity for brands. Joseph shared recent brand-prompted smiles from Budweiser opting out of the Super Bowl in order to promote vaccine-awareness and Patagonia selling used clothes on their website. “Brands should have been doing this from day one.” To learn more, check out CoronaTV.com and everything he’s up to at Joseph’s LinkTree. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

My guest this week is … me, Nick Westergaard! Specifically, I’m sharing a recent interview I did with Joseph Jaffe for his innovative web series CoronaTV. I’m calling this our Thanksgiving Special because to me this was a very special conversation. We talked about some of my favorite things like branding and Star Trek and the communication secrets of the U.S. presidents. It was a lot of fun. I hope you enjoy it and please be sure to check out Joseph Jaffe’s CoronaTV on your favorite social networks. I’ll be back next week with another great interview. In the meantime, Happy Thanksgiving! About Joseph Jaffe and Corona TV CoronaTV happens every weekday(and sometimes on weekends) at 12noon EST at www.JaffeJuice.TV. During the week, there is an after-show on Zoom for 30 mins and you are all invited! To learn more, visit josephjaffe.com to learn more about booking Joseph for a keynote, workshop or event. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Nick Westergaard is the Indiana Jones of branding and marketing. Do you need more information to find out why? It’s going to get downright scrappy! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Westergaard is a strategist, speaker, author, and educator. As Chief Strategist at Brand Driven Digital, he's spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama's Jobs Council.   Nick talks about how he developed content for his books, why he designed his website the way it is, and how he thinks the speaking industry will come out of the pandemic!

Branding strategists Nick Westergaard and LeeAnn Eddins join me to dive into the topic of rebranding. They offer tips on how you can rebrand or refresh and how long that might take.

Live recording from Let's Get Digital event on September 18, 2019 on the topic of content marketing. We get into the nitty gritty of good content and how to make it. This episode features all-star expert content marketers: - Nick Westergaard, Chief Strategist at Brand Driven Digital - Mariah Obiedzinski, Senior Direct of Content Services at Stamats - Heather Fuessley, Marketing Director at Geonetric Topics we covered include: - How to be more successful at content marketing (the do's and don'ts) - Best tips for getting started in content marketing - When does it make a difference, and how/why? - What is an overrated content marketing practice or tactic? What's an underrated practice? - What are the most important metrics to watch? - Which brands have great content marketing worth emulating? - How has content marketing changed in the past 3 years. What are your predictions for the next 3-5 years? About: Let's Get Digital is a monthly meet-up for modern marketers in the ICR area. Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working now. The best news is that we're gearing up for a new season in 2020. You can sign-up for event dates and announcements here → modmarketers.com The format is simple: ✓ We meet. Same place and time each month. ✓ We learn. A panel of pros share results, not theories. ✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds. The event is completely free and open to everyone.

We're closing out 2019 with this interview episode featuring Nick Westergaard, chief strategist and partner at Brand Driven Digital. Nick also teaches at the University of Iowa, speaks at numerous conferences, hosts the "On Brand" podcast, and has written two books: "Brand Now" and "Get Scrappy."We talked with Nick in his office in Iowa City about his background, what organizations should consider if they're thinking about starting a podcast, the dangers of "checklist marketing," how brands can stand out in a crowded online world, what it means to be scrappy in your content production, the state of social media marketing heading into 2020, and more.Nick Westergaard (LinkedIn)NickWestergaard.comBrand Driven DigitalMORE INFORMATIONTheTalkingPointsPodcast.comFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS David James GroupBrandpoint

In 2014, Hamilton Perkins founded Hamilton Perkins Collection, an independent brand, designing and producing unique and award winning bags and accessories from recycled materials. Hamilton Perkins Collection exists to create timeless limited edition bags made from recycled plastic water bottles, pineapple leaf fiber, and billboard vinyl. The result is that no two bags are every the same. Our first design, the Earth Bag Premium, was created so that our customers would not only carry a bag that was stylish but carry a bag they could be proud of. We surveyed more than 1,000 consumers to obtain their thoughts and feedback for each component of the Earth Bag Premium, which soon became one of our most popular designs. Perkins was the winner of the Virginia Velocity Tour hosted by the Governor of Virginia, and the recipient of a HUD Community Development Block Grant. The non-profit B Lab honored Hamilton Perkins Collection as a "Best for the World Overall" B Corporation in 2017. Hamilton Perkins Collection has been featured in Forbes, Fast Company, Money Magazine, and The Washington Post. The brand is currently offered in nearly 100 leading department stores and specialty stores in the United States, Canada, and Europe.

Putting a marketing plan together may seem like a daunting task, competing with your daily must-do list and everything else vying for your attention. But without a plan, you are just wandering in the desert and hoping for outcomes you haven’t clearly defined. Planning is a necessity in order to grow and sustain your business. This episode of Destination on the Left is a solocast all about developing a solid marketing plan: setting goals and the tactics it will take to achieve those goals. We’ll talk about situational analysis, SMART goals, and drilling down on exactly who your target market is. We’ll talk about the messaging you need for different stages in the customer journey. We’re going to give you everything you need to get a great plan for 2019 together and get it done! What You Will Learn: How to set SMART goals for the coming year How to do a situational analysis Steps to develop one or more buyer personas Developing and following through on a tactical marketing plan Keeping your plan flexible, but tethered to doable goals and outcomes Insights to Support Your Plan Plans are fluid documents.- you don’t have to have all the answers today. They provide a roadmap to where you want to go, but it’s okay to tweak them and change them. Having a plan to start with will make it easier to make adjustments along the way. You will start your plan by answering this question: What are the top three to five goals that you want to accomplish in 2019? Back in Episode 96, we touched on some really important ideas that affect how you plan your marketing. I spoke with guest Susan Baier from Audience Audit. She talked about getting beyond the who and the where to really understanding the why. Why are clients looking for a travel option, and why is your destination the best option for them? Understanding the why provides you with the insight needed to tailor communications to speak to them. This is the kind of information you need to gather for an effective marketing plan. Getting Tactical None of this matters if plans remain on a page somewhere on your laptop or in a binder lost in a pile in your office. So in this episode, we also dig into the tactical elements that will bring your marketing plan to life. Remember, this is a breathing and living document. It’s not written in stone and it can easily be changed and adapted as you move through the year. Just having the plan is a huge step in helping you to achieve your goals in 2019. Resources: US Travel Association Destination Analysts State of the American Traveler Family Travel Association Destination on the Left Episode 96 Brand Now by Nick Westergaard

We’re diving deep into branding with strategist, speaker, author, and educator Nick Westergaard.  Nick is the Chief Brand Strategist at Brand Driven Digital, and teaches at the University of Iowa. He's the author of Get Scrappyand his newest book Brand Now. Nick was the keytone speaker at this year's MITCon event in Austin from The International Franchise Association. He continues sharing the trends he's spotting in branding including where smart companies are putting their marketing dollars and what to watch in 2019.   Thanks to our sponsors Social Joey and Location3!                           

Nick Westergaard, consulting strategist, speaker, educator, and author, talks about strategies for branding and digital marketing. With his background in theater arts and psychology, he shares how the skills he got from improvisation has helped him improved being a consultant and strategist where it gave him the ability to consider multiple perspectives. Nick discusses the importance of content creation when it comes to the business of selling your mind. He shares his writing experiences with big brands such as Harvard Business Review, Entrepreneur, and Inc. and how this can be a strategy to leverage and establish your credentials as a consultant. Learn other branding tips as Nick shares his story and insights within the consulting business. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

Nick Westergaard, consulting strategist, speaker, educator, and author, talks about strategies for branding and digital marketing. With his background in theater arts and psychology, he shares how the skills he got from improvisation has helped him improved being a consultant and strategist where it gave him the ability to consider multiple perspectives. Nick discusses the importance of content creation when it comes to the business of selling your mind. He shares his writing experiences with big brands such as Harvard Business Review, Entrepreneur, and Inc. and how this can be a strategy to leverage and establish your credentials as a consultant. Learn other branding tips as Nick shares his story and insights within the consulting business.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com

Nick Westergaard, consulting strategist, speaker, educator, and author, talks about strategies for branding and digital marketing. With his background in theater arts and psychology, he shares how the skills he got from improvisation has helped him improved being a consultant and strategist where it gave him the ability to consider multiple perspectives. Nick discusses the importance of content creation when it comes to the business of selling your mind. He shares his writing experiences with big brands such as Harvard Business Review, Entrepreneur, and Inc. and how this can be a strategy to leverage and establish your credentials as a consultant. Learn other branding tips as Nick shares his story and insights within the consulting business. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

Heart has to be there; it's an ingredient you can't fake. Nick Westergaard has been helping businesses grow for the last 18 years. He talks about how to use directional funnels that steer leads to the right actions, the value of using content to share your expertise, and the importance of staying curious and open to change in the business world.

In today’s world of ever-shrinking attention spans and the seemingly endless barrage of marketing messages out there, is it really possible for brands to stand out anymore? My guest today says yes, and he’s here to explain how to do it. Nick Westergaard is a strategist, speaker, author, and educator who serves as the Chief Brand Strategist at Brand Driven Digital. A contributor to the Harvard Business Review and host of the popular On Brand podcast, he helps build better brands at organizations of all sizes—from small businesses and Fortune 500 companies to President Obama’s Jobs Council. In this episode, Nick shares key insights on effective branding from his new book, Brand Now: How to Stand Out in a Crowded, Distracted World. Listen in to hear how to develop a brand personality, where there are opportunities to "flip the script" to stand out from competitors, and what it takes to create real brand impact. You can find show notes and more information by clicking here: http://bit.ly/2NqjlIw

In this episode of PSM Show, Josh Miles and guest Nick Westergaard discuss the finer points of branding and Nick's new book, "Brand Now."   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes Visit PSM.show for more

Welcome to episode #624 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #624 - Host: Mitch Joel. He's one of the nicest and good-hearted people that I have ever met in this industry. Hands down. Salt of the earth. A real human being trying to help businesses connect to consumers in a real way. That's reason enough to follow Nick Westergaard. He is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes. Nick is the author of Get Scrappy - Smarter Digital Marketing for Businesses Big and Small, and - most recently - Brand Now - How to Stand Out in a Crowded, Distracted World. Nick is also a contributor to the Harvard Business Review and host of the On Brand podcast. He teaches at the University of Iowa, where he sits on the Advisory Council of the Marketing Institute at the Tippie College of Business and the Professional Advisory Board for the School of Journalism and Mass Communication. He is also a mentor at the Iowa Startup Accelerator. Enjoy the conversation... Running time: 49:35. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Nick Westergaard. Brand Now - How to Stand Out in a Crowded, Distracted World. Get Scrappy - Smarter Digital Marketing for Businesses Big and Small. Brand Driven Digital. On Brand podcast. Follow Nick on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #624 - Host: Mitch Joel. Tags: advertising advertising agency advertising podcast   brand brand driven digital brand now business blog business book business conversation business podcast digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption get scrappy harvard business review hippie college of business innovation iowa startup accelerator j walter thompson jwt leadership book leadership podcast management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel nick westergaard non fiction book on brand podcast podcast six pixels of separation university of iowa wpp

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Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World, describes how to craft a brand story that will help you rise above the noise using seven brand storytelling dynamics.

Nick Westergaard has been called one of the “most jaw-dropping marketing speakers.” As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all shapes and sizes — from small businesses to Fortune 500 companies to President Obama’s Nick is the author of the books Brand Now and Get Scrappy. He is a contributor to the Harvard Business Review and host of the popular On Brand podcast.  Do small companies need to brand? First step to building brand? Understand your story. Who is this book for? Parting words of advice?   Watch my Celebrity interviews on my YouTube Channel! Go here> https://goo.gl/EA9x6D Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter.

Branding has always been a cornerstone of my own agency. We've spent a ton of time and effort building brands for clients. We have, like all of you, created what we think of as a proprietary process around brand, and it's a topic that I have a great passion around. Many of you are either too polite to ask or have point-blank asked me, "Drew, what is the deal with you at Disney." Brand is part of why I love them so much. One of the aspects of Disney that I really admire and connect to the most is that I think they're just about as good as it gets in terms of understanding their brand, building their brand, and evolving their brand over time. One of the guys in the agency space who I think is really brilliant at branding is an Iowa based agency owner named Nick Westergaard. His new book, Brand Now: How to Stand Out in a Crowded, Distracted World, just came out and it is a brilliant blueprint for how to create a memorable, meaningful brand in today's chaotic time and space. Nick and I talked about are how building a brand has changed in this digital crazy, crowded, distracted time, and what are some of the elements that we as agencies can really spotlight and offer as a huge value to our clients. How do we use brand as an agency offering to stay sticky with our clients rather than a one and done project? Nick is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes — from small businesses and Fortune 500 companies to President Obama’s Jobs Council. In addition to his new book, Nick is also the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Nick is a sought-after keynote speaker at conferences and corporate events throughout the world. He teaches at the University of Iowa where he sits on the Advisory Council of the Marketing Institute at the Tippie College of Business and the Professional Advisory Board for the School of Journalism and Mass Communication. He is also a mentor at the Iowa Startup Accelerator. What you’ll learn about in this episode: Working with brands in a distracted, digital age How the world changed our views about how we should be looking at branding Why simplicity in branding is more critical than ever How agencies can help their clients understand what storytelling really is and how to help them construct better brand stories Why “Story” is a buzzword and how we can rescue it Why the main character in the story shouldn’t be the brand and why it should be the client’s end user Why making sure employees understand the brand is so important for your agency culture and the work that they do for clients The role agencies play in building brands and moving the brand forward How to provide real value to clients in this era of distraction and rapid change The opportunities agency owners are missing out on during the brand discovery process Why a brand is everything a company does – and why that doesn’t have to be overwhelming Why it’s important for you to plant your flag for your brand How Nick’s book can help agencies work together on their own brand The value of getting outside perspective on your own agency Ways to contact Nick Westergaard: Website: www.nickwestergaard.com Website: www.branddrivendigital.com Book: Brand Now: How to Stand Out in a Crowded, Distracted World We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

For this episode of Extraordinary, I met with Nick Westergaard, podcast host, educator, speaker, consultant and author of Get Scrappy and Brand Now. Nick shares insights from his latest book, we discuss branding both from a strategic point of view, as well as how any company can use Nick's seven Brand Dynamics to stand out in a crowded, distracted world. Hope you enjoy! And please remember to subscribe if you like the podcast. Connect with Nick: www.nickwestergaard.com Connect with Tobias www.wonderagency.com (my main company) www.kokoromoi.com (our subsidiary) www.tobiasdahlberg.com LinkedIn: www.linkedin.com/in/tobbedahlberg/ Instagram: tobiasdahlberg__ Twitter: @tobiasdahlberg

Nick Westergaard, Author and Chief Brand Strategist at Brand Driven Digital, joins the Social Pros Podcast to discuss all things branding and why it is so much more than a marketing term.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why good branding will help you break through the noise Why your branding is more than design How to balance control over your brand vs how your audience defines it Why social media may be shifting from storytelling to direct selling Why branding should be bigger than just marketing   Resources The Complete Guide to Social Media for B2B from Salesforce Techsmith Brandwatch   Visit SocialPros.com for more insights from your favorite social media marketers.

Brand Now: How to Stand Out in a Crowded, Distracted World by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/brand-now-nick-westergaard

In this Marketing Over Coffee: Nick returns to talk about his latest book: Brand Now! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Brand Now is available as of May 1! Nick works with Brand Driven Digital. How it started with Get Scrappy – hear the last interview! The Wrath […] The post Brand Now and the Wrath of Nick Westergaard appeared first on Marketing Over Coffee Marketing Podcast.

The Real Deal with Jason Silverman featuring Nick Westergaard – Content Creation Hacks: How to Quickly Produce Valuable Content Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with best selling author Nick Westergaard  for a fun and truly eye opening conversation on how to create original valuable… The post Content Creation Hacks: How to Quickly Produce Valuable Content with Nick Westergaard appeared first on Jason M. Silverman.

The Real Deal with Jason Silverman featuring Nick Westergaard – Content Creation Hacks: How to Quickly Produce Valuable Content Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with best selling author Nick Westergaard  for a fun and truly eye opening conversation on how to create original valuable… The post Content Creation Hacks: How to Quickly Produce Valuable Content with Nick Westergaard appeared first on Jason M. Silverman.

Nick Westergaard is the Chief Brand Strategist at Brand Driven Digital – a brand-focused digital marketing firm that helps everyone from small businesses to corporate powerhouses build better brands online. In today’s episode, Nick reveals why developing a killer marketing strategy is the key to striking... The post Nick Westergaard: Getting Scrappy With Your Digital Marketing appeared first on Up Next.

In this episode we talk to Nick Westergaard, Chief Brand Strategist at Brand Driven Digital and Author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.

In this podcast episode, take a look at the top ten most popular episodes to date (as ranked by your downloads) in a curated Ask Me About Email Marketing clip show! Join Tom T. as he reflects on the amazing guests and content explored over the course of the past 40 episodes. Curious what the top downloaded episodes are? You'll have to tune in to find out! Episode synopsis Over the past year, we've covered many different email marketing topics, from copywriting and list-building, to community management and entrepreneurship. Get a wide sampling of the best tips and tactics in this episode, as we hear from some of favorite guests, like Madalyn Sklar, Nick Westergaard, Noah Kagan, Ben Settle, and more. Ask us anything! Have a question about email marketing that you want answered in a future podcast episode? Leave us a message at aweber.com/podcast.

Doug- @DJDoug Strickland- @NiceGuyonBiz Quadruple Threat Up the Wazoo Nick is a strategist, speaker, author and educator (teaches at Iowa) Daniel Pink said, from a marketing perspective, we live in a David and Goliath world where we are the Davids Publishing today is very tricky today We could all use a few people and a few dollars more Nobody has the marketing budget that they want for everything that they want to do Even the large company guys want to engage on a personal level These are scrappy times The Social Brand Forum (socialbrandforum.com) - a scrappy idea that catapults marketing and community There are a lot of great businesses in the Iowa City area but not a lot of event planning Technology has put marketing on steroids, especially on a conference level An improv mantra Nick applied to marketing: Building things together, one block at a time Common Theme in Marketing Trying to do everything More content/more marketing is not always better Quality over quantity Do not let a project be lukewarm   Contact Nick at www.nickwerstergaard.com and get Nick's book here:  Get Scrappy: Smarter Digital Marketing for Businesses Big and Small   Show notes: Production Assistant - Anna Nygren http://www.annavnygren.com/   Please support our sponsor MantraMunchies.com Amazing healthy and delicious snacks, mixes and sauces. Tell them The Nice Guys sent you.   Click through our Amazon.com link before buying anything. As Amazon.com affiliates, we receive a small commission on purchases made after clicking our links. It cost you nothing extra but supports the podcast. Thanks in advance.   Go to Nice Guy Community sign-up and we'll send you the free E-Book "The 5 biggest (relationship) mistakes in business."   Get Doug's Amazon #1 Bestselling book Nice Guys Finish First here.    Want to ask us a question or record a show intro for us? Call 4242-DJDoug and leave us a message.   Subscribe to the Podcast and get more info about the Nice Guys at www.Niceguysonbusiness.com   Don't underestimate the Power of Nice.

This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution — both in the region and beyond. I was delighted to read from my book and answer a few questions. I thought I'd share the audio from the event as a special live episode.   Next week, we'll be back with a full-length brand builder interview. In the meantime, enjoy this week's special episode. About Nick Westergaard Look at this! I'm a guest on my own podcast! If you don't already know ... Nick Westergaard is Chief Brand Strategist at Brand Driven Digital, where he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. He’s also the author o fGet Scrappy: Smarter Digital Marketing for Businesses Big and Small. An in-demand speaker at conferences throughout the world, he also teaches branding and marketing at the University of Iowa and hosts the popular On Brand podcast. Nick lives with his family in Coralville, Iowa. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet!

Welcome to episode #529 of Six Pixels Of Separation - The Mirum Podcast. Some people you just want to become friends with in this industry. I've had the pleasure of meeting thousands of professionals over the years. There are (sadly) a lot of fake folks running around. Nick Westergaard is one of those true friends. He's the real deal. That's who is. He really wants to be friends and help your business do better. There's nothing more endearing than someone who is that passionate. He's also a person who sticks to his words, and wants marketing to make the world a better place. Nick is a strategist, speaker, author and teacher. He runs a boutique firm called, Brand Driven Digital, and recently released a great book, Get Scrappy - Smarter Digital Marketing for Businesses Big and Small. He also runs an amazing event called, Social Brand Forum, in Iowa that I had the pleasure of speaking at last year. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #529 - Host: Mitch Joel. Running time: 50:56. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Nick Westergaard. Get Scrappy - Smarter Digital Marketing for Businesses Big and Small. Brand Driven Digital. Social Brand Forum. Follow Nick on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #529 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand brand driven digital business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog facebook get scrappy google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog nick westergaard social brand forum social media twitter wpp

July 1, 2016 Get Scrappy w Nick Westergaard & Venture and Vultures Chapter 35

In this episode of the DREAM. THINK. DO. podcast, my guest Nick Westergaard shares some amazing insider tips on how to do marketing that's right for your business. Listen To The Podcast:                             Do you need to break through the noise to reach more people? Maybe you're trying to grow your social media presence. You want to spread the word about your big idea. Maybe you're trying to let people know about your product or service.  Or… maybe… you're doing something that's freakishly cool… and you're wanting to invite people to be a part of it. You're passionate. You're awesome at what you do. You know you can help people. At the same time… you feel like you're being drowned out. You're sinking in a sea of social media. Can you identify? Well… maybe it's time to get scrappy! With this episode of DREAM. THINK. DO., I'm interviewing Nick Westergaard.  He's a recognized brand strategist and the author of Get Scrappy: Smarter Digital Marketing for Businesses. Nick and I talk about… How to ask the right questions to learn what your customers really want Why developing a 3-word brand story is so important What it means to embrace ‘People Power' Great content repurposing strategies to get the most value from the content you create so you can stand out! If you're feeling a little overwhelmed… this episode is for you! [Tweet "“Constraints inspire creativity.” – Biz Stone"] EPISODE RESOURCES Get Scrappy – Smarter Digital Marketing for Businesses Big and Small  by Nick Westergaard Brand Driven Digital Nick Westergaard Rudyard Kipling Dan Pink DREAM. THINK. DO.

On this episode of Ask Me About Email Marketing, we chat with writer, podcaster, speaker and brand strategist Nick Westergaard to get his take on the current landscape of digital marketing. Nick shares with us actionable insights on how to build a strategy, connect your digital dots, and get the most out of your limited time and resources. Nick's latest book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, offers a fresh perspective on how to develop a multi-channel marketing strategy, whether you are a solopreneur, or on a large team at a big business. In this episode, you'll learn: The essence of scrappy digital marketing How to do more with less Why email marketing is very much still 'alive' How businesses of all sizes could benefit from asking the right questions Tips for repurposing content for email The value of curated content ... and much more! Take a listen above and let me know your thoughts in the comments. Here are a few links that were mentioned in the post: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small On Brand Podcast - Why Having a Brand Filter Makes Decisions Easy at AWeber with Mike Smith NickWestergaard.com Nick on Twitter Daniel Pink's Pinkcasts Have a question about email marketing? Leave us a message at aweber.com/podcast.

Getting Scrappy is not just the title of a book, it is a mindset shift in how businesses today must think. It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you: Demystify digital marketing in a way that makes sense for your business - Do more with less - Build a strong brand with something to say - Find inspiration in unexpected places - Create relevant and engaging content and promote it via Twitter, Facebook, and other channels - Integrate strategy and message across touchpoints for a unified brand experience--both online and off - Spark dialogue with your community of customers - Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, "Get Scrappy "is the map you need to take your marketing from good to great. Buy Get Scrappy here: http://amzn.to/20wdn8B Listen to Nick's Podcast "On Brand" here Check out Nick's Event "Summer Brand Forum" Get TICKETS today! About Nick Westergaard: Nick Westergaard is a strategist, speaker, author, and educator. He is Chief Brand Strategist at Brand Driven Digital, where he helps organizations of all shapes and sizes build better brands online. He also teaches at the University of Iowa's Tippie College of Business, is a regular columnist for The Gazette, and is the host of the popular On Brand podcast. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been provid

Do you create content for your business? Looking for an easier way to make your content work for you? In this episode I interview Nick Westergaard, host of the On Brand Podcast and chief brand strategist at social and content agency, Brand Driven Digital. Show notes: https://www.socialmediaexaminer.com/198

"Get Scrappy: Smarter Digital Marketing for Businesses Big and Small" by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/get-scrappy-nick-westergaard

Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, joins the Content Pros Podcast to give guidance and business hacks on creating an effective, realistic, and engaging brand strategy.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode How a well documented content strategy plan leads to effective content, brand buy-in, and advocate recruitment Why a strategy plan does not mean a big, awful, multiple tabbed binder that collects dust How combing through non-digital archives can lead to easy content that fascinates Why a successful strategy can result in having a literal paper map in your pocket   Resources Nick Westergaard on Twitter, Facebook, LinkedIn, Instagram, and SlideShare Brand Driven Digital Get Scrappy: Smarter Digital Marketing for Businesses Big and Small The Business of Story Podcast The Growth Show Podcast Start With Why   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Fractional CMO, Digital Marketing Strategist, and Leadership Keynote Speaker Michele Price brings you weekly access to the top minds to Master the Inner and Outer Game of business.   Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday. Nick Westergaard, author Get Scrappy - Smart Digital Marketing fro Businesses Big and Small. Follow us & ask your questions via twitter using #BBSradio.  We love rewarding engagement. You are invited to visit radio show blog at www.TheBreakthroughRadio.com

Fractional CMO, Digital Marketing Strategist, and Leadership Keynote Speaker Michele Price brings you weekly access to the top minds to Master the Inner and Outer Game of business.   Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday. Nick Westergaard, author Get Scrappy - Smart Digital Marketing fro Businesses Big and Small. Don Cooper, The Sales Heretic (tm) brings us every first Monday of the month Breakthrough Sales tip,  growing our revenue and profits. Jeff Shuey, Founder NuNalu, Jeff joins us after our featured guest, discussing technologies that impact our lives. What happens at the intersection of people and technology? Find out each 1st Monday. Follow us & ask your questions via twitter using #BBSradio.  We love rewarding engagement. You are invited to visit radio show blog at www.TheBreakthroughRadio.com

Learn smarter digital marketing for businesses. Speaker & brand strategist, Nick Westergaard, shares his top tips that have helped from small businesses to Fortune 500 companies succeed online. ThinkLikeAJournalist.com

Nick Westergaard is a strategist, speaker, author, and educator. He is the chief brand strategist at Brand Driven Digital, where he helps organizations build better brands online. He teaches at the University of Iowa in the Tippie College of Business, is a regular columnist on The Cedar Rapids Gazette, and is also the host of the popular podcast, “On Brand.” What you’ll learn about in this episode: How Nick took his traditional agency and transitioned it to becoming a digital powerhouse The differences and similarities between traditional and digital marketing and why they really aren’t all that different Social Brand Forum: Brand Driven Digital’s yearly live event The business strategy behind having a live event Why you should get out and attend events The importance of prioritizing your agency as a client Why experimentation is so important for your agency’s success Ways to Contact Nick Westergaard: Website: www.branddrivendigital.com Twitter: @NickWestergaard We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Nick Westergaard, Chief Brand Strategist at Brand Driven Digital, joins the Business of Story Podcast to reveal how brands can produce content that empowers their customers through dynamic positioning online. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to create marketing that asks and answers questions Connecting your digital dots across platforms How to develop content and social media hacks to help you do more with less Identifying what your brand does better than anybody else The "Atticus Finch Rule of Marketing," walking a mile in your customers' shoes Why digital is such a multi-dimensional storytelling realm Resources “Get Scrappy: Smarter Digital Marketing for Businesses Big and Small,” by Nick Westergaard BrandDrivenDigital.com Westergaard.com Nick's Podcast, On Brand "Storynomics: How to Create a Story That Inspires, With Robert McKee," on the Business of Story Podcast Robert McKee’s Four-Day Story Seminar “The Brand Flip,” by Marty Neumeier “Primal Branding,” by Patrick Hanlon “The Social Code,” by Patrick Hanlon "Reinventing You: Define Your Brand, Imagine Your Future," by Doris Clark “What Great Brands Do,” by Denise Lee Yohn Budweiser Super Bowl Spot Dollar Shave Club Super Bowl Spot Dollar Shave Club's Instagram Warby Parker Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

  Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, drops by the Content Pros Podcast today to discuss the importance of building your brand from the bottom up and how it will help improve your content.   Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Sysomos Visit ContentProsPodcast.com for more insights from your favorite content marketers

Welcome, welcome, welcome – to Succotash Clips, Epi101, the first episode of Season 2! As previously announced, my plan for Season 2 is to split our usual Succotash offerings – Clips and Chats – into separate shows. And that’s what you have here in the first show of Season 2. Succotash Clips. All clips. No interviews. My goal is to have these shows come in at about or under an hour. And they should be a little easier to produce as well.  Our Associate Producer, Tyson Saner, grabbed up a bunch of comedy podcasts clips. I’ve pulled a few. And so let me give you the rundown of the podcasts we’re sampling this time out: 80’s Reboot Overdrive, Comedy On Vinyl, Getting On, Hello Internet, The Kundalini Files, That Would Be Me and The Big Cat Show. In addition, we’ve got not one but TWO of our Burst O’ Durst segments this show, a classic Henderson’s Pants commercial, and the Tweetsack. IN REVIEW Now that the holiday break is over, I’m back posting podcast reviews. This past week, for This Week In Comedy Podcasts on Splitsider.com and Huffington Post Entertainment, I took a listen to a couple of very funny episodes of The New Hollywood Podcast with Brian Flaherty. On Monday he had a short 15 minute installment with schlocky 70’s film producer Alan Marlowe, followed on Wednesday featuring an interview with Alan McKay, Will Ferrell’s comedic partner in crime. The joke is that Marlowe is a character that McKay started riffing during his interview with Brian, so they went with it and made it a self-contained bit, which Brian then posted as a special episode. Check that out if you can – just follow the links above. (By the way, I also mentioned the Casa Mirth podcast with Dr. Norman Trousers and River Zambezi, and I also pinged the OnBrand podcast, which isn’t a comedy podcast but it’s about branding, which is my main day job, and host Nick Westergaard had my friend Pat Hanlon on as a guest so there.) Oh, and if you didn’t get a chance to catch the Casa Mirth Christmas Spectacular, you should, if only to hear my stirring introduction. THE JOB INTERVIEW Maybe it's because I just started a new job at the beginning of the year, but I found the video sketch The Job Interview, by our friend John Dredge (host of The John Dredge Nothing To Do With Anything Show podcast) to be pretty clever. THE CLIPS Getting On with James UrbaniakIf you’re a podcast aficionado, chances are that you’ve heard James Urbaniak appearing as a guest on any number of shows out there, including The Thrilling Adventure Hour and Comedy Bang Bang. He’s a very talented vocal artist as well as and actor and a comedian. And he’s had his own podcast for a while. He doesn’t release them regularly – in fact, since 2012, there seem to only be about 21 episodes out there. Each one features him “navigating the darkly comedic recesses of his troubled yet charming mind,” according to his homesite.   80’s Reboot OverdriveOur Associate Producer Tyson Saner stumbled headfirst into something called the Southgate Media Group. It’s a network of podcasts that got going about a year and a half ago, the brainchild of Rob and Martha Southgate. Almost every show on their lineup – and I counted 24 of them – is dedicated to a TV show. There’s also a show about video games and one potpourri crazy roundup of a show called 80’s Reboot Overdrive. That’s where this clip comes from, and it features host Dave talking to Southgate Media’s heads Rob and Martha Southgate, along with their 7-year-old daughter Molly, who co-hosts THREE of the podcasts with her parents. The Big Cat ShowWe haven’t heard from our old pal Lyonheart for a really long time. He had an internet radio show a couple of years ago, then he shut it down and headed out West for a bit, landing in San Jose to take care of some family stuff. But the West Coast didn’t suit him and he went back East once again, to New York this time with his buddy Matt. Hello InternetTyson tossed us a clip this week from Hello Internet, a show I’m not familiar with. It features hosts CGP Grey and Brady Haran. I’m not sure what’s up with the three initials – the CGP Grey thing – but according to their homesite, the two guys kick around YouTube, life, work, and whatever. Grey’s got several videos on YuTube under the title “Grey Explains” and there’s one on the Lord of The Rings, robots, and other interesting subjects. The Kundalini Files ReduxFriends-of-Succotash Davian Dent and Jason McNamara (also known as Jabs from The Dhead Factor podcast), had done a 6-part detective spoof podcast called The Kundalini Files a couple of years ago. Davian has re-cut and re-mastered those shows and put them altogether into something he calls a feature-length show he calls The Kundalini Files Redux. Comedy On VinylI’m going to assume that, if you’re a listener to Succotash, the Comedy Podcast Podcast, that you’re a fan of both comedy and podcasts. That combo probably can’t get much better than on a show called Comedy On Vinyl. Normally the comedy nerds on the show, headed up by host Jason Klamm, talk about the greatest comedy vinyl albums of all time. Our associate producer Tyson Saner found an intriguing break from that format with their epi119, featuring guest Jimmy Pardo, host of the Never Not Funny podcast, who brought the chat around to the effect that Richard Lewis’ 1985 TV special “I’m In Pain” had on him. That Would Be MeAuthor Geoff Hoff does a lot of self-help books on writing and other topics, including an e-course on how to start your own podcast. He recently started doing a humor podcast himself, called That Would Be Me. Refreshingly, these are pretty short installments, and the subjects are presented in an observational style, which is a nice break from the glut of pop culture casts that seem to be propagating faster than ever. That's the lineup and the skinny for the first show of Succotash, Season 2. Drop me a line at marc@SuccotashShow.com and let me know what you thought of our first Succotash Clips show. Next we’ll have a Succotash Chats edition, so you can compare the two flavors of Succotash. One way you can help us out as we move into Season 2 is to get up to iTunes so you can rate and review us. You’d be amazed what a couple of sentences and 5 stars can do for our rankings. Neither of which costs you a dime. To help us out in a more material way, there’s the Donate button up at http://SuccotashShow.com and we also have t-shirts, mugs and other merch with our brand new Succotash logo up now at the Succotashery. Thanks for listening and be sure to pass the Succotash! — Marc Hershon

You think you might need new or more content this year, but it's possible that the content you need might be right under your nose.In all of the marketing trends and predictions for 2015, I've been saying the same thing: This year is going to be the year of cooperative content.What do I mean by this? I mean that the content sources that you have at your disposal are vast and untapped. Everyone that works for you, every customer you have, and every business partner is potentially a content creator. You can use their skills and knowledge to create new and interesting content that helps drive revenue. Stop thinking of content as some Hollywood film that you have to create and start considering the ways you can get your content out quickly. These Jay Today videos are recorded in my house with my iPhone, for example, yet we still get thousands of views each day.You have so many content sources at your finger tips, and my challenge for you in 2015 is to figure out how to use them.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTNick Westergaard (http://twitter.com/nickwestergaard) runs a company called Brand Driven Digital (http://www.branddrivendigital.com/) and also a fantastic conference called the Social Brand Forum. I recommend Nick in social media as well as his conference. Hope to see you there!OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Kerry O'Shea Gorgone is an attorney, writer, new media specialist, public speaker, instructional design manager, and provider of enterprise training at MarketingProfs. She is also the awesome host of the Marketing Smarts Podcast. Talking about networking, public speaking, finding writing opportunities, and podcasting. NBN21 Show Notes Join the NBN Club today. Listen to episode 20 in iTunes or Stitcher. Get your free audio book by visiting Audible.com! Do it now and support this show please. Thanks to Matthew Martell for his audio comment. Leave your own networking tip, comment or question. Record one now. Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. Parents and productivity. Kerry is a self-proclaimed online-extrovert and offline-introvert. She gets the chills from networking events. Gets that “8th Grade Dance Panic”. Who doesn't love Napolean Dynamite? Shot out to C.C. Chapman. On hugging at networking events. On wresting.Yes, we talked about wrestlers. NBN3 with Saul Colt on being memorable. Kerry shares her tips for introverts. I have to make myself sometimes go to things, but I always end up having a great time. Jill Foster's talk at the MarketingProfs B2B Marketing Forum on networking disasters.  Great recap by Veronica Jarski. Always try to make a connection with one person. Don't jump on Twitter trying to sell things. Be interested in people. I gravitate towards people wearing something different. Something that is a conversation starter. Check out MarketingSmarts interview with Matt Grant. On preparing for podcasts. My interview with Kerry from MarketingSmarts. Remind yourself it's going to be fun. It's always fun! Make yourself go. Once there, you might as well talk to people. Mack Collier uses speaking as a networking tool. Kerry recommends adding a person to LinkedIn on your phone as you are talking ** IF ** it is appropriate. What to do with piles of business cards. Always go to the early reception if you are speaking at an event. It gives you a good sense of what the audience will be like. How Kerry manages relationships. Check out Ian Cleary. Don't miss Ann Handley. Kerry reviews recent social channels before checking in. How Kerry found writing opportunities. Interested in writing? Take notes! Return On Influence by Mark Schaefer (listen to my our interview with Mark) The more visible you are, the more opportunities you get. The things that I really care about ought to be prioritized. The challenges of working from home with kids. Look into Nick Westergaard. How Kerry would start over today. App Recommendation: Instagram and Skype. Book Recommendations: Rebecca by Daphne Du Maurier, Wuthering Heights by Emily Brontë. Business Books: Content Rules by C.C. Chapman and Ann Handley, Think Like a Rock Star by Mack Collier, and Social Media Explained by Mark Schaefer. Contact: @kerrygorgone or kerryg at marketingprofs dot com.