Battle Ready Brands

 In a day when jobs are changed so frequently and businesses come and go, Bill is part of an illustrious club of entrepreneurs who've been building their business for multiple decades now. Aside from that, he has a genuine heart to serve his community and "out-serve" anyone he comes into contact with. His give-first mentality is exemplary!  It was also instrumental in his forming a mentoring relationship with previous Southwest CEO Herb Kelleher. Bill is the founder and long-time leader of Success North Dallas. For decades Bill has had one of the strongest networks of power players in the country. His generous “connection-making” has benefited countless individuals who have turned to him for trusted referrals, strategic business support, educational mentorship, and business/leadership coaching as a “Certified Professional Coach.”Over the past 30 years, Success North Dallas has hosted the best regional, national and international speakers. Its members have started 92 companies, published over 130 books and created over 1000 jobs. Bill shares his refreshing take on life and career. In a world where leaders today are shouting “Hustle!” and “Grind!” Bill teaches us not to work more but to work on things that are going to make a difference. Do what you love to do, with people you love to do it with, on purpose.Here are the highlights of our interview with Bill: How to Become a Battle-Ready BrandWhen it comes to brand, culture trumps all. The brand and culture of your company is determined by the worst possible behavior you tolerate from one individual. Think about it like cancer -- it only takes one cell to kill you. It takes one person to destroy a battle-ready brand. Your employees have to be battle-ready. Whatever battle you are trying to win, it takes the right employees or soldiers to win the battle. How to Find Your GeneralsHaving mentors -- or, your “generals,” in this entrepreneurial battle -- can make all the difference in your journey. So make it a point to find one. Approach the people that you look up to the most, be bold, and ask them. Networking Is The Coin of the RealmIn business, point of access -- or networking -- is the coin of the realm, as Bill calls it. Without access -- it doesn’t matter how great your brand is -- you have nothing. Network yourself into the community because the community networks itself right back to you. Networking is the insurance policy for a battle-ready brand.So go find your points of access.You Only Have 118 Seconds to Sell YourselfAn average elevator ride in New York City takes 118 seconds. You have eight seconds to tell me who you are and 110 seconds to learn everything you possibly can about me and leave me with a hook of some form or fashion.  If you do this successfully, you can create the opportunity to escalate “networking” to “net weaving.”The Three A’s of LifeAccessible - people should be able to find you. Approachable - make eye contact, give good, strong handshakes, and make the other person feel as if they are the most important person in the room.Accountable - be accountable to that relationship that occurs from the first encounter.“Isms” to Live ByIf it's not fun, don't do it. If you have to do it, find a way to make it fun.Always a double win. If it ever ceases to be a double win, fix it or get out now, not tomorrow. I'm always doing great. The definition of great may vary greatly from day-to-day, but I'm always doing great. A.k.a. I'm not going to hang around with the bitters, whiners, moaners, blinders.Is your glass half-full or half-empty? Neither. My glass is overflowing because if it’s not, there's no room for something else to come into my glass. My glass is nurturing, both you and me. Show Mentions:Pick up a copy of Bill’s book here. SPONSORS for this episode:Clickfunnels: Tired of your website not making you money or working FOR you? Then you need a funnel! Join over 90,000 other entrepreneurs who, to date, have sold BILLIONS of dollars through this very system. It's super easy. Within a few hours you can be up and running and making some $$$$$. Sign up today and get a FREE 14-day trial! >> click.battlereadybrands.comSteadfast Results: Don't wanna mess with all the tech & digital marketing babble and want a team of experts to drive online leads and sales for your business? Drop us a message! Brad and I are just two of the digital ninjas at Steadfast Results.Our TOP programs:- The One Day Web Build & One Day Funnel Build (yes, you heard us right) - more info HERE.- The Sales Volcano - blow up your leads and sales HERE.- The Lead Gen Firehose (thousands of automated leads for B2B brands) - Turn on the Firehose HERE.Cloverleaf: What was the best team you were ever apart of? Wish you could recreate that magic? With Cloverleaf, now you can. Cloverleaf is THE solution for better understanding yourself and your team, providing ongoing insights and coaching tips that fit effortlessly into your team's workflow. We use it at Steadfast Results and are loving it.Get 30% OFF with the discount code BattleReady30 here >> https://cloverleaf.me/***Follow us on social!***Battle Ready Brands:FacebookInstagramLinkedinTwitter Matt CretzmanFacebookInstagramTwitterLinkedIn Brad ParnellFacebookLinkedIn Bill WallaceFacebookLinkedIn 

*Special Episode Alert!*We were fortunate enough to be able to film this episode with Evan IN STUDIO here in Keller. The energy in the recording is striking. Staying true to form with Season 1's emphasis on "Startup Horror Stories," we dive deep into  Evan's ugly mistakes and the lessons he learned over the years. Some of these lessons included some pretty massive failures. And Evan spared no details!! You'll find that Evan's level of depth and self-awareness is truly a gift. The saying is true - You'll only be able to grow your business as big as you're willing to grow yourself. If we had one episode on the podcast thus far that was as profound from a personal growth standpoint, this would be the one. Prepare to take notes and enjoy the episode!!About EvanEvan Stewart is a master coach, trainer, and entrepreneur with years of experience building businesses and people to a higher potential. Evan's success as an eight-figure closer, background as one of the top-producing REALTORS® in his market, expertise working with luxury and ultra-luxury products, and years acting as an entrepreneurial consultant to growing businesses, all work together to provide the perfect framework to identify, learn, and adapt powerful structures in professional growth.Today, Evan counsels businesses on duplicating top-quality clients, mastering objections, working with high-net-worth individuals and luxury products, shortening the sales cycle, increasing a position in the marketplace, ensuring employee productivity and retention, and more. As a sought-after coach and speaker, Evan is regarded as a leader in implementing the mindset and action required to build a life you can truly be obsessed about. Evan's Social MediaIG - https://www.instagram.com/obsessedconFacebook - https://www.facebook.com/obsessedconTwitter - https://www.twitter.com/obsessedconWebsite - https://obsessedconference.com/SPONSORS for this episode:Clickfunnels: Tired of your website not making you money or working FOR you? Then you need a funnel! Join over 90,000 other entrepreneurs who, to date, have sold BILLIONS of dollars through this very system. It's super easy. Within a few hours you can be up and running and making some $$$$$. Sign up today and get a FREE 14-day trial! >> click.battlereadybrands.comSteadfast Results: Don't wanna mess with all the tech & digital marketing babble and want a team of experts to drive online leads and sales for your business? Drop us a message! Brad and I are just two of the digital ninjas at Steadfast Results.Our TOP programs:- The One Day Web Build & One Day Funnel Build (yes, you heard us right) - more info HERE.- The Sales Volcano - blow up your leads and sales HERE.- The Lead Gen Firehose (thousands of automated leads for B2B brands) - Turn on the Firehose HERE.Cloverleaf: What was the best team you were ever apart of? Wish you could recreate that magic? With Cloverleaf, now you can. Cloverleaf is THE solution for better understanding yourself and your team, providing ongoing insights and coaching tips that fit effortlessly into your team's workflow. We use it at Steadfast Results and are loving it.Get 30% OFF with the discount code BattleReady30 here >> https://cloverleaf.me/***Follow us on social!***Battle Ready Brands:FacebookInstagramLinkedinTwitter Matt CretzmanFacebookInstagramTwitterLinkedIn Brad ParnellFacebookLinkedIn

What's up Battle Ready Brands tribe!Have you ever experienced the magic of an awesome TEAM? When you have all the right pieces together, and the team chemistry is there, and the culture is strong and healthy... that's when you can really see some GREAT results in your business. Know what I mean?On the flip side, there's nothing more destructive than an unhealthy team. If you've been there, you know. We've been there too. It sucks.Wouldn't it be nice if you could replicate that awesome team you once had, over and over again?Well, it some ways, you can. It all comes down to (1) knowing yourself well, and (2) knowing your team well.And there are few people who know that better than Darrin and Kirsten at Cloverleaf. They've made it their mission to "unleash people to do their best work" through an innovative platform that is exploding right now.If you have a team or want to build a team, you're going to get a ton of value out of this episode. We HIGHLY recommend listening to this one with any senior leadership on your team. It's very practical and will help you and your team grow.Also, be sure to check out Cloverleaf yourself and consider plugging it in to your business. We use it. We love it. You will too.Check out the link below (and also take advantage of the offer here for Battle Ready Brands members)! SPONSORS for this episode:Clickfunnels: Tired of your website not making you money or working FOR you? Then you need a funnel! Join over 90,000 other entrepreneurs who, to date, have sold BILLIONS of dollars through this very system. It's super easy. Within a few hours you can be up and running and making some $$$$$. Sign up today and get a FREE 14-day trial! >> click.battlereadybrands.comSteadfast Results: Don't wanna mess with all the tech & digital marketing babble and want a team of experts to drive online leads and sales for your business? Drop us a message! Brad and I are just two of the digital ninjas at Steadfast Results.Our TOP programs:- The One Day Web Build & One Day Funnel Build (yes, you heard us right) - more info HERE.- The Sales Volcano - blow up your leads and sales HERE.- The Lead Gen Firehose (thousands of automated leads for B2B brands) - Turn on the Firehose HERE.Cloverleaf: What was the best team you were ever apart of? Wish you could recreate that magic? With Cloverleaf, now you can. Cloverleaf is THE solution for better understanding yourself and your team, providing ongoing insights and coaching tips that fit effortlessly into your team's workflow. We use it at Steadfast Results and are loving it.Get 30% OFF with the discount code BattleReady30 here >> https://cloverleaf.me/***Follow us on social!***Battle Ready Brands:FacebookInstagramLinkedinTwitter Matt CretzmanFacebookInstagramTwitterLinkedIn Brad ParnellFacebookLinkedIn

Brian DeMarco is the cofounder of Primal 7, Draftr, and Draftr Media, and is also a retired pro NFL player.In a nutshell, Brian says he played in the NFL way too long. He played "four years for Jacksonville and two and a half with Cincinnati before they broke me—literally. I was actually broken going into my last hit, which caused me to have 17 spinal fractures and an avulsion fracture of my hip. My lower lumbar crushed like a cookie. You could imagine doing a reverse toe touch… the back of my head hit my heels, hit from behind, hit in the front. It was over."I lost 90% of the function of my right leg, so I was completely disabled. In fact, my hips rotted through the flesh on both sides. I had these gaping holes on my sides. I was wearing wound vacuums, trying to keep my legs from going gangrenous. My wife was caring for me 24 hours a day even with our kids. It was truly a mess. I was dying in every way a man can be dying-- physically, financially, and spiritually. I was just gone."Watch this episode to hear the full story of Brian's comeback for the ages. You will be blown away by how he leaned on God and his amazing wife to re-write the second half of his story! Check out what Brian's doing with DRAFTR --- https://draftr.com/Follow him on LinkedIn --- https://www.linkedin.com/in/brian-demarco-1977a797/***Support his family in his son's fight against Acute Lymphoblastic Leukemia --- https://www.gofundme.com/f/enzo-demarco  To join the Battle Ready Brands tribe, go here --- www.patreon.com/battlereadybrands To sign up for email updates and insider content, go here -- www.battlereadybrands.com

Leah Frazier truly is a gift to humanity. She is a kind, giving person who is exceptionally talented. I (Matt) first met Leah at an event in Dallas where the topic was influencer marketing. She sat a few seats beside me and the speaker kept referencing her during her talk, which was a clear sign to me that I needed to introduce myself! Since that first encounter, she has always found ways to be an encourager and add value to me. I owe a great debt of gratitude to her. Thank you, Leah! Brad and I had a heck of a time recording this episode with Leah. If there's one thing I know, if anybody has the inside scoop on trends in business and marketing -- it's Leah. She is someone you want to pay attention to closely - not only to see ahead of the curve, but to follow, learn, and find ways to do some of the things she is doing. She is extremely savvy and always has a heart to give back. This episode will be helpful for you as you build your brand. Leah gives us some marketing and PR tips, as well as shares her entertaining and inspiring journey through entrepreneurship. You're going to laugh when she shares how she came up with the name for her business - Think Three Media. And her transparency about the difficulties she faced in building her business is sobering and very relatable to every entrepreneur (aka - a person who takes risks!). Enjoy the episode! This one was a ton of fun. You guys are gonna like it.  Links for further information: Leah's website - HERE. Follow Leah on social:InstagramLinkedInFacebook  SPONSORS for this episode: Clickfunnels: Tired of your website not making you money or working FOR you? Then you need a funnel! Join over 90,000 other entrepreneurs who, to date, have sold BILLIONS of dollars through this very system. It's super easy. Within a few hours you can be up and running and making some $$$$$. Sign up today and get a FREE 14-day trial! >> click.battlereadybrands.com Steadfast Results: Don't want to mess with all the tech and want a team of experts to drive online leads and sales for your business? Drop us a message! Brad and I are just two of the digital ninjas at Steadfast Results.Our TOP programs:- The One Day Web Build & One Day Funnel Build (yes, you heard us right) - more info HERE.- The Sales Volcano - blow up your leads and sales HERE.- The Lead Gen Firehose (thousands of automated leads for B2B brands) - Turn on the Firehose HERE. Cloverleaf: What was the best team you were ever apart of? Wish you could recreate that magic? With Cloverleaf, now you can. Cloverleaf is THE solution for better understanding yourself and your team, providing ongoing insights and coaching tips that fit effortlessly into your team's workflow. We use it at Steadfast Results and are loving it.Get 30% OFF with the discount code BattleReady30 here >> https://cloverleaf.me/ ***Follow us on social!***Battle Ready Brands:FacebookInstagramLinkedinTwitter Matt CretzmanFacebookInstagramTwitterLinkedIn Brad ParnellFacebookLinkedIn

Season #1 of Battle Ready Brands is entitled "Startup Horror Stories" where we seek to find as many stories as possible of "things gone wrong in entrepreneurship." Rather than glorify all the success that can come with building a successful brand, we want to hear all the events that led up to the success -- both the good and the bad. If you're looking for an episode to supercharge your drive, will, and resolve to build your battle ready brand, then look no further. Simply put, Alden Mills is a beast. Alden was: - Told by a doctor to never play sports again for health reasons...  AND YET --> he went on to become a national rowing champion- Was on the brink of failing and being expelled from the Naval Academy... AND YET --> he graduated and went on to lead THREE teams into combat as a Navy SEAL Platoon Commander- Being told by some of his friends and investors to "stop  trying to sell his invention because he was just an embarrassment"... AND YET --> his invention (and subsequent inventions) took his company "Perfect Fitness" to the top of the Inc Fastest Growing Company in America list He has since written two books and is tearing up the speaking circuit. Battle Ready Brands Tribe.... THIS EPISODE IS A MUST-LISTEN. Links for further information: Grab a copy of Alden's books -Unstoppable Teams: The Four Essential Actions of High-Performance LeadershipBe Unstoppable:  The 8 Essential Actions to Succeed at Anything (Second Edition)Alden's website - HERE. Follow Alden on social media:InstagramLinkedInTwitterFacebook SPONSORS for this episode: Clickfunnels: Tired of your website not making you money or working FOR you? Then you need a funnel! Join over 90,000 other entrepreneurs who, to date, have sold BILLIONS of dollars through this very system. It's super easy. Within a few hours you can be up and running and making some $$$$$. Sign up today and get a FREE 14-day trial! >> click.battlereadybrands.com Steadfast Results: Don't wanna mess with all the tech & digital marketing babble and want a team of experts to drive online leads and sales for your business? Drop us a message! Brad and I are just two of the digital ninjas at Steadfast Results.Our TOP programs:- The One Day Web Build & One Day Funnel Build (yes, you heard us right) - more info HERE.- The Sales Volcano - blow up your leads and sales HERE.- The Lead Gen Firehose (thousands of automated leads for B2B brands) - Turn on the Firehose HERE. Cloverleaf: What was the best team you were ever apart of? Wish you could recreate that magic? With Cloverleaf, now you can. Cloverleaf is THE solution for better understanding yourself and your team, providing ongoing insights and coaching tips that fit effortlessly into your team's workflow. We use it at Steadfast Results and are loving it.Get 30% OFF with the discount code BattleReady30 here >> https://cloverleaf.me/ ***Follow us on social!***Battle Ready Brands:FacebookInstagramLinkedinTwitter Matt CretzmanFacebookInstagramTwitterLinkedIn Brad ParnellFacebookLinkedIn

Season #1 of Battle Ready Brands is entitled "Startup Horror Stories" where we seek to find as many stories as possible of "things gone wrong in entrepreneurship." Rather than glorify all the success that can come with building a successful brand, we want to hear all the events that led up to the success.  Guys, this episode with Craig Hall was incredible. There aren't very many people on the planet who have been in entrepreneurship for FIVE DECADES and have a billion dollar empire.We want to be very clear about one thing though -- Craig is truly a humble, servant-hearted leader. He does not tout his wealth, but would rather boast about his family and the difference he's made in people's lives. His latest book is a testament to that, as he is fighting for today's entrepreneurs and startups... to give them a better shot at success. He is a friend to all who meet him and for that we are grateful. Our world needs more leaders with character and integrity like him!You're going to hear a lot of good stories from Craig in this episode. Here are just a few...Notable topics discussed:How Craig dealt with having a whopping 500 lawsuits against him AT ONE TIME and kept goingThe first investment he made with his life savings of $4,000 at age 18 that laid the foundation for his eventual empireHighlights from his latest book "BOOM: Bridging the Opportunity Gap to Reignite Startups" and the mission he is pursuing nowHow he convinced Sports Illustrated to loan him $1 million dollars for a business venture (that eventually failed) and how he recoveredAdvice to those starting out and those wanting to take their business to the next levelHow he paid $100+ million debt within just a few weeks in the face of bankruptcy+ Too many other lessons to list!It was an absolute privilege to host Craig on the Battle Ready Brands podcast. He truly is a gentleman, with a heart to make a difference in his community and in the lives of those around him.Without question, Craig Hall has built MANY "Battle Ready Brands!" Thank you for coming on the show, Craig, and for delivering such incredible value to the Battle Ready Brands tribe!!And, to note -- We didn't get enough time to cover other businesses that he has, so we will have to have him back in the future!Links for further information:  Grab a copy of Craig Hall's book - HERE.Craig's website - HERE. SPONSORS for this episode: Clickfunnels: Tired of your website not making you money or working FOR you? Then you need a funnel! Join over 90,000 other entrepreneurs who, to date, have sold BILLIONS of dollars through this very system. It's super easy. Within a few hours you can be up and running and making some $$$$$. Sign up today and get a FREE 14-day trial! >> click.battlereadybrands.com Steadfast Results: Don't want to mess with all the tech and want a team of experts to drive online leads and sales for your business? Drop us a message! Brad and I are just two of the digital ninjas at Steadfast Results.Our TOP programs:- The One Day Web Build & One Day Funnel Build (yes, you heard us right) - more info HERE.- The Sales Volcano - blow up your leads and sales HERE.- The Lead Gen Firehose (thousands of automated leads for B2B brands) - Turn on the Firehose HERE. Cloverleaf: What was the best team you were ever apart of? Wish you could recreate that magic? With Cloverleaf, now you can. Cloverleaf is THE solution for better understanding yourself and your team, providing ongoing insights and coaching tips that fit effortlessly into your team's workflow. We use it at Steadfast Results and are loving it.Get 30% OFF with the discount code BattleReady30 here >> https://cloverleaf.me/ ***Follow us on social!***Battle Ready Brands:FacebookInstagramLinkedinTwitter Matt CretzmanFacebookInstagramTwitterLinkedIn Brad ParnellFacebookLinkedIn