Brand Story Inc

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Brand Story Inc. is a TeamWorks Media Podcast. Every week, Jay Sharman sits down with smart folks to talk about the innovative ways they are creating content to connect with their audiences. He likes to say “every company is a media company,” and this conversation hopefully helps you understand why.

TeamWorks Media


    • Jun 15, 2022 LATEST EPISODE
    • monthly NEW EPISODES
    • 38m AVG DURATION
    • 105 EPISODES


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    Latest episodes from Brand Story Inc

    Evolve Global Marketing - Kimjera Whittington

    Play Episode Listen Later Jun 15, 2022 33:04


    Evolve Global Marketing CEO Kimjera Whittington joins us to discuss how great storytelling can elevate your brand.

    NABC/Coaches+ - Craig Robinson & Jay Sharman

    Play Episode Listen Later Apr 25, 2022 37:14


    We're over the moon to announce the launch of Coaches+ Media, and we're joined by NABC president Craig Robinson for a kickoff discussion.

    Will Ventures - Isaiah Kacyvenski

    Play Episode Listen Later Mar 29, 2022 36:49


    Former NFL star and co-founder of Will Ventures Isaiah Kacyvenski stops by to chat about investing in top notch sports content.

    Former Big Ten AC - Mike McComiskey

    Play Episode Listen Later Mar 15, 2022 34:31


    Sports and data go hand in hand, which is why we're so excited to share our conversation with an expert in both, Mike McComiskey.

    BOC Agency - Zac Reynolds

    Play Episode Listen Later Mar 8, 2022 32:35


    With a foundation in Australia's mature sports gambling market, BOC Agency founder Zac Reynolds walks us through what he sees on the horizon for the burgeoning US scene.

    PointsBet - Teresa Fiore

    Play Episode Listen Later Feb 24, 2022 27:08


    We're diving deep into the exploding world of sports gambling, where it is today and where it's going, with PointsBet's Teresa Fiore.

    American Athletic Conference - Tom Odjakjian

    Play Episode Listen Later Feb 17, 2022 32:56


    AAC Senior Associate Commissioner Tom Odjakjian joins us to discuss the whirlwind of issues and opportunities surrounding college sports.

    ESPN/Stiff Sports Media Consulting - Carol Stiff

    Play Episode Listen Later Feb 9, 2022 28:41


    A pioneering figure in sports media, former ESPN VP Carol Stiff joins us to discuss the future of women's sports programming.

    espn stiff sports media media consulting
    Uberflip - Randy Frisch

    Play Episode Listen Later Jan 20, 2022 33:48


    We're joined by Randy Frisch, Co-Founder of Uberflip, a platform that empowers marketers to create content experiences at every stage of the buyer's journey.

    The Rebooting - Brian Morrissey

    Play Episode Listen Later Dec 20, 2021 44:23


    Our old friend Brian Morrissey, founder of The Rebooting, stops by to help us round out the year with a little media company creation 101.

    Industry Dive - Sean Griffey

    Play Episode Listen Later Dec 14, 2021 36:09


    B2B content titan Sean Griffey joins us (again!) to discuss Industry Dive and their approach to niche in the B2B media space.

    WSJ | Barron's Group - Kristin Heitmann

    Play Episode Listen Later Nov 18, 2021 30:38


    Dow Jone's CCO Kristin Heitmann joins us to discuss how more and more content helps shape the buyer's journey in the B2B space.

    TeamWorks Media - Jay Sharman & John Tolley

    Play Episode Listen Later Nov 10, 2021 40:12


    Jay Sharman is back on the other side of the desk to analyze content innovations that are blowing our minds, share what's been cooking in our content kitchen, and take a look ahead to the future of BSI.

    PHD Media - Michael Roca

    Play Episode Listen Later Nov 5, 2021 33:40


    What are brands and marketers still not getting about the overlooked Latinx audience? PHD Managing Director Michael Roca helps us understand.

    The Tilt - Joe Pulizzi #2

    Play Episode Listen Later Oct 27, 2021 39:07


    The Tilt founder Joe Pulizzi joins us to share how his company is using custom cryptocurrency to build loyal, engaged content communities.

    Reddit - Adam Carl

    Play Episode Listen Later Oct 20, 2021 29:52


    Director of Large Customer Sales at Reddit, Adam Carl pulls back the curtain on the engine that drives so many devoted communities.

    TeamWorks Media - Jay Sharman

    Play Episode Listen Later Oct 13, 2021 44:47


    TeamWorks Media CEO Jay Sharman takes the guests chair to share with us the highlights, wows, and biggest takeaways from Content Marketing World 2021.

    MediaCom - Ronald Mendez

    Play Episode Listen Later Oct 7, 2021 38:49


    MediaCom managing partner Ronald Mendez shares the top 3 myths about LatinX audiences every brand needs to know.

    Casanova//McCann - Ingrid Otero - Smart

    Play Episode Listen Later Sep 29, 2021 36:49


    What mistakes are brands making when they try to engage with LatinX markets? Agency head Ingrid Otero-Smart offers her insights.

    Fox Deportes - Carlos Sanchez

    Play Episode Listen Later Sep 22, 2021 28:01


    The head of Fox Deportes joins us to discuss the overlooked LatinX audience and the mistakes brands keep making.

    Spark Foundry - Stephen Paez

    Play Episode Listen Later Sep 16, 2021 33:50


    Why are brands still overlooking 20% of Americans? Stephen Paez joins us to discuss the specifics of the LatinX audience and what they want from brands.

    National Geographic - Jill Lesser

    Play Episode Listen Later Sep 8, 2021 35:03


    How does an iconic brand launch an engaging, optimistic content community? VP Jill Lesser gives us a peek behind the curtain.

    The Information - Kaya Yurieff

    Play Episode Listen Later Sep 1, 2021 32:10


    Reporter Kaya Yurieff joins us to discuss the surprising things brands still don't understand about the ever-changing creator economy.

    Nativo - Sarah Dale

    Play Episode Listen Later Aug 25, 2021 32:41


    Nativo CRO Sarah Dale helps us understand how sponsored content via ad tech fits into the pie chart of marketing tactics.

    Spin Sucks - Gini Dietrich

    Play Episode Listen Later Aug 18, 2021 30:40


    Spin Sucks founder Gini Dietrich offers up her no nonsense approach to effective and resonant PR.

    CMD Agency - Darren Rankin

    Play Episode Listen Later Aug 11, 2021 37:37


    With work ranging from Microsoft to T-Mobile, CMD Agency founder & president Darren Rankin reveals the secrets to brand story campaigns that resonate.

    Hilton - Lou Dubois

    Play Episode Listen Later Aug 5, 2021 42:09


    Hilton's Global Director of Editorial pulls back the curtain on the content studio he built and how they deliver to a multitude of audiences.

    Good is the New Cool - Afdhel Aziz

    Play Episode Listen Later Jul 28, 2021 37:49


    Author and co-founder of Conspiracy of Love consultancy Afdhel Aziz joins us to to explore the intersection of purpose and content.

    Exactly Agency - Svetlana Legetic

    Play Episode Listen Later Jul 22, 2021 41:16


    Exactly Agency founder Svetlana Legetic shines light on the intersection of compelling content and conversation-starting events.

    agency svetlana legetic
    Potion - Phillip Tiongson

    Play Episode Listen Later Jul 14, 2021 45:23


    Beyond brick-and-mortar, we're exploring the intersection of technology and storytelling as interactive content enters a new age.

    MLB Network - Kristen Wendland

    Play Episode Listen Later Jul 7, 2021 36:51


    MLB Network Sr. Director Kristen Wendland pulls back the curtain on one of the hottest content studios in professional sports.

    IBM Originals - George Hammer

    Play Episode Listen Later Jun 30, 2021 34:25


    Helming a best-in-class brand content studio isn't easy, but IBM Originals' CCO George Hammer fills us in on their organizational structure and focusing on what matters.

    DDSports/ShotTracker Inc. - Davyeon Ross

    Play Episode Listen Later Jun 23, 2021 29:22


    How can sports data help shape storytelling? ShotTracker co-founder Davyeon Ross connects the dots on a new Brand Story, Inc.

    Wieden+Kennedy/University of Michigan - Dr. Marcus Collins

    Play Episode Listen Later Jun 16, 2021 39:24


    An academic and a practitioner, Dr. Marcus Collins explains how "culturally contagious ideas" can inspire action.

    Author & CEO/The Tilt - Joe Pulizzi

    Play Episode Listen Later Jun 9, 2021 33:56


    Ahead of Content Marketing World 2021, we're talking to the "Godfather of Content Marketing" Joe Pulizzi about making content work for your business.

    Orbit Media - Andy Crestodina

    Play Episode Listen Later Jun 2, 2021 20:24


    People are bombarded by headlines near constantly; an enticing, engaging one helps your content stand out in the static.

    "The Content Fuel Framework" - Melanie Deziel

    Play Episode Listen Later May 26, 2021 37:52


    For those marketers facing content block, author Melanie Deziel has a "Framework" to kickstart creativity and get ideas flowing.

    Content Marketing Institute - Stephanie Stahl

    Play Episode Listen Later May 19, 2021 29:25


    The Content Marketing Institute's Stephanie Stahl gives us a peek behind the curtain at Content Marketing World 2021.

    Yext - Josh Grau

    Play Episode Listen Later May 13, 2021 44:07


    What do your potential customers search for on your site? Josh Grau breaks down the data and insights to be gleaned from onsite search.

    Opus Agency - Kim Kopetz

    Play Episode Listen Later May 5, 2021 41:35


    Kim Kopetz helps us break down how B2B brand experiences are adapting to online... and how in-person events may come back.

    Twitter - Douglas Szymul

    Play Episode Listen Later Apr 29, 2021 44:58


    We're giving brands and marketers a peek behind the Twitter curtain along with tips for how to make the most of this important platform.

    WBR Connect - Debbie Vazquez

    Play Episode Listen Later Apr 21, 2021 36:12


    How has the events industry weathered a pandemic that keeps us apart, and how are virtual events filling the gap to grow thought leadership?

    La Vida Baseball - Jennifer Mercedes & Julie Alexandria

    Play Episode Listen Later Apr 14, 2021 39:46


    Jennifer Mercedes & Julie Alexandria, La Vida Baseball hosts and producers, discuss creating content that resonates with players and fans.

    J.D. Power - Dave Habiger

    Play Episode Listen Later Apr 8, 2021 34:11


    J.D. Power CEO Dave Habiger joins us to discuss marketing analytics, content creation and building customer value through data.

    Block Six Analytics - Adam Grossman

    Play Episode Listen Later Mar 31, 2021 39:28


    B6A Founder & CEO Adam Grossman offers up a mini master class on NFTs, blockchain and how they relate to the future of content creation.

    PointsBet USA - Rick Martira

    Play Episode Listen Later Mar 24, 2021 28:02


    Chief Marketing Officer at online sports books PointsBet USA, Rick Martira talks about the intersection of online betting and content.

    Penske Media - Jacie Brandes

    Play Episode Listen Later Mar 17, 2021 32:15


    Penske Media VP Jacie Brandes illuminates the tangible value of good in media publishing as well as how the industry has reacted to the pandemic.

    The Action Network - Darren Rovell

    Play Episode Listen Later Mar 10, 2021 45:37


    Journalist Darren Rovell, of The Action Network, joins us to discuss the explosive intersection of content creation and sports betting.

    For Soccer Ventures - Marc Horine

    Play Episode Listen Later Mar 4, 2021 36:44


    For Soccer Ventures' CBO Marc Horine explains how a media company mindset is helping his company drive engagement with the sport's fervent fans.

    Fifth Generation Sports - Chris Russo

    Play Episode Listen Later Feb 25, 2021 27:16


    Fifth Generation Sports Founder & CEO Chris Russo gives us the lowdown on how SPACs impact sports media and content creation.

    Futurist, Speaker, Thinker - David Houle

    Play Episode Listen Later Feb 18, 2021 61:44


    What's around the bend for content marketers? We're peering into the future and forecasting emerging trends with futurist David Houle.

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