Podcasts about spin sucks

"You cannot negotiate against yourself. Ask questions, gather data, be prepared—but don't assume the answer before you even start the conversation." - Gini DietrichWhat if the thing holding you back from making more money… is you? In this episode of Transformative Leadership Conversations, I'm chatting with Gini Dietrich, a seasoned PR pro and the founder of Spinsucks. Gini's not just a business owner, she's someone who's learned the hard way about money, confidence, and leadership.From a tough start to building an incredible business, Gini's story is a testament to what happens when you get real about your value—and how so many of us (especially women) hold ourselves back from truly owning it. If you've ever second-guessed your pricing, been nervous to ask for a raise, or just don't know how to explain your value to others—this episode is for you.You'll hear us discuss:It's not just numbers, it's mindset: A big part of negotiation skills is about your confidence—and often, fear. Gini talks about why it's important to learn how to overcome this, to get paid what you are worth.It's not just numbers and mindset, it's also about the right formula: Pricing isn't some mysterious or random guess—it's about knowing your costs and the profit you want to make. Gini explains how the correct price is actually calculated by factoring in your expenses plus the profit you aim for, and why you need to treat your rates as an evolving process, not a static figure.Confidence is a muscle: Whether you're running your own business or climbing the corporate ladder, confidence isn't automatic. Gini shares how building financial confidence is something you have to work at, constantly.Stop negotiating against yourself: So many of us do this without realizing it! Gini talks about the hidden ways we sabotage ourselves before we even sit down for that important conversation with a boss or client—and how to stop that cycle.Keep it professional: When you're asking for more—whether it's a raise or a new project—don't bring in personal stuff like credit card debt. Gini's advice? Stick to the value you bring to the table, not what you need to solve personal problems.Focus on the value, not the ‘deserve' factor: We often approach negotiations by asking, “Why do I deserve this?” Gini flips the script and explains why it's all about showing your boss, your clients, or even yourself, how much value you're adding.Data, data, data: You need to be armed with the facts when it comes to negotiating. Gini shares why doing your research and having the numbers to back up your requests is so critical to making your case.This isn't just for business owners: Even if you don't run your own company, this conversation is packed with practical advice for anyone looking to take charge of their career and negotiate for what they're worth.ResourcesGini Dietrich on Spin Sucks | LinkedInWinnie da Silva on LinkedIn | On the Web | Substack | Email - winnie@winnifred.org

You've seen them on TikTok, Instagram, Facebook and YouTube - they're an increasingly popular and important method of connecting with the people interested in the companies you represent. On this week's episode of the Spin Sucks podcast, Gini Dietrich is talking about how to use this format, and how to integrate it into your PESO Model© strategy.

Thought leadership was a significant theme on "PR 360 " throughout 2024. So, to close out the year, we gathered insights on the subject from a diverse group of guests from every facet of the PR industry. Recognizing that we can all use some help expressing our ideas, we've compiled 10 of our favorite tips and tactics to help inspire even better thought leadership throughout the PR and beyond in 2025.Key Takeaways:- What thought leadership means to 10 "PR 360" guests- How to be a better thought leader- Things thought leaders get wrongEpisode Timeline:2:10 April White, CEO and founder of Trust Relations3:20 Louis K. Gump. president of Cambian Solutions5:20 Gini Dietrich, founder of the influential Spin Sucks blog8:40 Amanda Proscia, COO and Co-Founder of Lightspeed Public Relations/Marketing10:00 Grace Keith Rodriguez, CEO of Caliber Corporate Advisers12:10 Dominick Miserandino, founder of TheCelebrityCafe.com14:00 Dana Maruffo, Senior Manager of Global PR and Communications for BigCommerce17:00 Jacqueline Long, President of Evins PR18:45 Amy Jackson, founder of TaleSplash21:10 Ekaette Kern, CEO and Head of Brand Consulting at TENET ConsultancySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Walk into any PR conference these days, and it's all but guaranteed that you'll see a session or two about how communicators can effect real business impact. Panelists and speakers talk about how we can earn a seat at the table (even though we often have one) and get taken more seriously as business partners by "aligning with the business strategy" and "bringing measurement discipline" to "demonstrate the ROI of Communications." But then you (some of you) go back to your office, and the very executives you're trying to partner with ask you to "make this sound better" or "add some positivity" or--even worse--"can you spin this?" Spin, the bane of PR and the root cause of so much distrust, still infects our profession. But if you're an ethical communicator with the right set of tools, you'll confidently stand firm when you decline to "spin" and instead communicate with integrity and transparency. In this episode of The Trending Communicator, host Dan Nestle sits down with agency CEO, prolific writer, in-demand speaker, and overall PR powerhouse Gini Dietrich. The author of Spin Sucks: Communication and Reputation Management in the Digital Age, founder of the Spin Sucks blog and community, and creator of the influential PESO Model, Gini has been a trailblazer in the communications profession and an advocate for transparent and ethical communication practices, and done more than most in steering the industry away from the damaging concept of "spin." Dan and Gini discuss the critical role of the PESO Model in strategic communications, breaking down its components—Paid, Earned, Shared, and Owned media—and how they integrate to create measurable, impactful results. Gini shares her insights on the importance of building trust and authority in a post-truth world, where misinformation and disinformation are rampant. They also dig into how AI will become even more central to the communications field. Gini reveals how AI tools are enhancing productivity, offering new ways to manage content creation, data analysis, and strategic planning. From leveraging AI for content development to using it as a virtual assistant, Gini provides practical examples of how technology is reshaping the way communicators work. Whether you're a seasoned PR professional or new to the field, this episode offers valuable lessons on ethical communication, the significance of the PESO Model, and the integration of AI into modern PR practices. Tune in to learn how you can navigate the challenges of today's media environment and build a more authentic and trustworthy communication strategy. Listen in and hear about... The damaging impact of "spin" on the PR industry's reputation and the push for ethical communications How the PESO Model integrates paid, earned, shared, and owned media for strategic communications How media relations is evolving (or devolving) in a world where traditional media trust is declining The importance of building owned content and community to maintain control over brand messaging AI's role in enhancing productivity and efficiency across all aspects of the PESO Modeal The shift towards earning attention rather than just media hits in today's fragmented media environment   Notable Quotes On Navigating Post-Truth America: “It's funny you say that because I think we're in a world now where we live in what has been dubbed the post truth America, which sucks in and of itself. But as communicators, we have to kind of figure out how to navigate that. And part of that is you can't spin, you can't lie, you can't be unethical, you have to be extraordinarily transparent and authentic.” — Gini Dietrich [00:03:37 → 00:04:00] On Misinformation: “It's interesting how there's been such a upswell in discussions of misinformation, disinformation, mal information, information, any of the informations. So much so that, you know, I firmly believe that even the term misinformation is a kind of misinformation.” — Dan Nestle [00:04:38 → 00:04:55] On Crisis Communications: “But if there's an interpretation, then just, you know, there's gotta be some way. Look, label it as such. I know that's. That some people try. But, you know, sometimes what has been decried as misinformation is turned. Turns out to be totally true later. Or what is said to be true turns out to be, like, disinformation later. Like, it's just. It's just a mess. So we need to really be able to not only stand by what we say is misinformation or have rationale for it, but if it turns out that we were wrong, we have to come out and say we were wrong.” — Dan Nestle [00:05:55 → 00:06:31] On the PESO Model: “It's not a list of tactics. You can't just pull tactics from each media type and call it the Peso model. It's really about an integrated model that's measurable and it's measurable to the things that executives care about.” — Gini Dietrich [00:09:00 → 00:09:15] On Media Consumption: “Think about how you get your information. I mean, unless you're, unless you're 80 years old or older, you're not getting information or your news from TV anymore. You're just not.” — Gini Dietrich [00:25:29 → 00:25:44] On the Evolution of Media Relations: “We do a lot of work with universities and through our, through our certification. And one of the things that I've noticed in the last five years is that when you talk to college students about media relations or earned media, the first place they go is not traditional media ever.” — Gini Dietrich [00:24:02 → 00:24:20] On AI's Role in Content Creation: “AI is giving us time. It's giving us more time in our day. It's making us more productive. And so when we refresh the model in January, really, we Were only looking at AI from an owned media perspective. And I think that has massively changed this year.” — Gini Dietrich [00:42:44 → 00:43:00]   Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Gini Dietrich The PESO Model | Website Spin Sucks | Website Spin Sucks: Communication and Reputation Management in the Digital Age | Amazon.com Gini Dietrich | LinkedIn Gini Dietrich | Twitter/X   Timestamped key moments from this episode (as generated by Fireflies.ai)

In this episode of the PR Wine Down, April and Laura welcome special guest Gini Dietrich! Gini is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is also the creator of the industry-famous PESO Model.   Together, they dive into Gini's impressive career and discuss the future of PR across an expanding digital landscape, including the changes brought on by the rise of AI and the challenges associated with the increasing fractionalization of the news media. Plus, in this week's PR News segment, the hosts tackle a recent news story about a Colorado man who was left behind by co-workers on a corporate hiking retreat, and had to be rescued. April and Laura break down how this incident played out in the media and discuss what this unfortunate situation reveals about workplace culture today. Follow Gini's work here: https://spinsucks.com/  Read the PR  News of the Week here: https://www.si.com/onsi/adventure/hiking-feed/colorado-man-rescued-after-being-left-behind-by-co-workers-on-hiking-retreat  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. ⁠Visit the TR website here.: https://trustrelations.agency/  Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  

#133 Gini Dietrich runs a successful PR agency, she is a prolific content creator, author, and the force behind an incredible blog Spin Sucks. She is also the person behind the PESO™ model of communication. If you want to do comms right in 2024 – you need to understand this model.    In this episode, Pat and Gini discuss:    ✅ The state of PR in 2024 ✅ The PESO™ model ✅ Running an agency ✅ How she goes about creating so much great content   Connect with Gini here: https://www.linkedin.com/in/ginidietrich/   Connect with Pat, here: pmcgovern@ascedia.com If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you're the best! Want more marketing insights? Take a look at our full lineup.  

This week on the Hello Frances Podcast, our host Shantelle Dedicke is joined by Gini Dietrich, Founder of Spin Sucks, creator of the acclaimed PESO Model. They delve into the creation of the PESO Model, how this framework shapes effective public relations strategies, how it empowers agencies to demonstrate their impact to clients transparently, and so much more. Trust us, this is one episode you don't want to miss! Have questions or comments about this episode? We'd love to chat! Email hello@francesroy.com.

If you want your clients to be confident that your communications work is ethical, responsible, and measurable, becoming a PESO Model Certified Guide© is the best way to get there. Gini Dietrich answers your questions about the new program on this week's episode of the Spin Sucks podcast.

Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.Key Takeaways:- The Spin Sucks story- Why thought leaders should be bold- Why Gini loves AIEpisode Timeline:2:00 How to come up with podcast ideas3:20 Why is Taylor Swift a great marketer?5:00 How Spin Sucks grew from a blog to a movement7:00 Why ethics is the backbone of Spin Sucks9:15 How to define results with a client10:15 The PESO model13:15 The importance of creating authority and trust14:00 Gini on thought leadership17:00 Gini's thoughts on AIThis episode's guest:· Gini Dietrich· Spin Sucks.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Beyond the Mask: The Lessons I've Learned on Empathy in the Workplace by Kat Kennan Radicalcustomerexperience.com https://amzn.to/3thGy9d Beyond the Mask: Everything I've Learned About Empathy at work by Kat Kennan is her chapter of the 2023 bestselling book, How to Break the Glass Ceiling and Still Keep It Nice. The e-book has a great meld of approachable personal stories, as well as research-based statistics that really hit home on the importance of psychological safety in the workplace. What People Are Saying: "As girls, we were taught that we could be anything we wanted to be. The women who came before us fought for our rights for, well, everything. The right to vote. Equal pay. The ability to work in any field we were passionate about. The list is endless. At the same time, we were told we could also be great mothers and partners and sisters and daughters and friends. We could have it all! "It turns out, that's a farce. Maybe you can have it all, but you can't have it all at the same time. "Beyond the Mask" is an eye-opening discussion about trauma, mental health, culture, society—and how to change the conversation so we don't burn out with chronic fatigue, PTSD, or worse. It will help you not only learn how to break your glass ceiling, but be OK with having it all during different stages of your life." — Gini Dietrich, founder and author, Spin Sucks

PR Series In this episode I interview Gini Dietrich, creator of the PESO Model and founder of Spin Sucks. We discuss the PESO Model approach to communications strategy. For those unfamiliar with it, this approach was launched in 2014 and is now taught to every PR, marketing, and communications student in the United States and talked about by marketing and PR firms nationwide. It's a pretty big deal when your approach becomes an industry standard in less than 10 years. We discuss how this happened, why it matters, what it is, how to implement it, measure it, and where the industry is headed next. Some top tips … The PESO Model was developed by Gini Dietrich to avoid the peaks and valleys that naturally come from solely focusing on media relations. By expanding to incorporate owned media, shared media, and paid media into your communications strategy, in addition to media relations, you can continue to build awareness, lead generation, and more when you don't have a great press piece coming out that month. The PESO Model is best implemented by starting with owned media (including blogs, podcasts, and videos), adding shared next (social media), and then moving to earned (media relations) and paid (social media ads, sponsored content, and email marketing). Everyone should at least measure direct traffic, organic traffic, and branded search with Google Analytics. When direct traffic increases month over month, it demonstrates that your communications program that builds awareness is working. Organic traffic shows that your content, social media, and media relations are working in driving people to your website. By going into Google Trends and typing in your company name, if you see an increase in searches for your brand, then your PESO components are doing their job as well. If you haven't yet experimented with Chat GPT, start by typing in a prompt for something you're working on, like an article, and ask it for 500 words on your topic or headline. It won't be the final draft but it will be a first draft and will help you save time. Gini uploaded a podcast script and asked it to optimize for search, write some headlines, write a meta description, and write me seven tweets. Again, it wasn't the final product but it was a timesaver for a first draft. This episode at glance … >> (5:00-6:30) What is the PESO Model and why was it created >> (6:30-10:30) The strategic order to approach implementing the PESO Model >> (10:30-13:00) Overlap and differences between marketing and PR >> (13:05-19:00) What to measure and how to maximize measurement insights to grow your business >> (21:00-25:00) What do PR and corporate communicators need to consider in light of Chat GPT moving away from search engine results pages >> (26:00-27:40) How to get your message in front of journalists when departments are shrinking and they are doing the work of 5-6 people Rate, Review, & Follow on Apple Podcasts “I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now! Ways to reach Gini Dietrich & Christie Bilbrey www.spinsucks.com www.christiebilbrey.com hello@christiebilbrey.com LinkedIn: https://www.linkedin.com/in/christiebilbrey/ Instagram: https://instagram.com/christiebilbrey Download my free guide: Create Your Buyer Persona Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest

Spin Sucks invented (and copyrighted) the PESO Model. I've recently been binging all of Gini Dietrich's stuff… and this is her jam. It's an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation.P: PaidE: EarnedS: SharedO: OwnedWhether you're a marketer, PR professional, or business owner, understanding and implementing this model will improve your marketing strategies. Resources mentioned in this episode:Spin Sucks: https://spinsucks.com/My Newsletter: https://www.mediamavenandmore.com/newsletter/My Cookbook Reel: https://www.instagram.com/p/Ctpl3zZuBuO/The Media Mentoring Program: http://mediamentoringprogram.com/Become a Media Maven Podcast: https://www.mediamavenandmore.com/podcast/Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more podcast episodes, tap here.

If you work in PR, you know the name Gini Deitrich, and if you don't.. well.. get out your notepads because class is in session! Dynamic and insightful, Gini is the founder and CEO of Arment Dietrich, author of "Spin Sucks" (the book and the blog), and host of the "Spin Sucks" podcast. She is the creator of the PESO Model™ and has crafted a certification for it in partnership with Syracuse University. She is the co-author of "Marketing in the Round," co-host of "Inside PR," and co-host of "The Agency Leadership" podcast. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how they weave narratives that are informative and fun.  Host ⁠Jody Fisher⁠ has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠Facebook⁠, ⁠Twitter⁠, ⁠Instagram⁠, and ⁠TikTok⁠ at @ThePRPodcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

It can be easy to create the expectation that you're always available via email or slack or any of the other channels we use to communicate with our teams and clients. On today's episode of the Spin Sucks podcast, Gini Dietrich is talking about how to create a culture of communication that is a little easier to manage.

The PESO Model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, joins us on The Embargoed. In addition to a discussion about modern comms, mayhem and war stories ensue. Join us for the fun. 

We are excited to share PR's Top Pros Talk episodes that revolve around PR and the Metaverse. The first guest in our special series is Gini Dietrich, CEO of Arment Dietrich and founder of Spin Sucks. Gini gives her insights on D S Simon Media's newest survey, “PR and the Metaverse 3.0”. She shares examples of how communicators can utilize the Metaverse 3.0 for crisis communications and more. Gini also explains how PR professionals can start having conversations about the Metaverse with their clients. Download "PR and the Metaverse 3.0" here: For more info go to: https://www.dssimon.com/metaverse/

Enjoy a bonus conversation between Melissa and Gini Dietrich of Spin Sucks about effectively communicating across diverse audiences.Topics covered:- Being conscious of how you communicate- DEI communication musts- Tactics to include in your communications programs- Integrating intersectionality- Habits for more inclusive communication- Q&AActions to take:- Advocate for yourself- Plan with experts when you can- Do your research- Tailor your approach to your audience- If you wouldn't say it with a mic in hand, don't say it- Listen to your gutResources mentioned:- PRSA Conferences - Selena (1997)- PRSA specialties- Pew Research Center- IPR Center for Diversity, Equity, and Inclusion- PRSA D&I Toolkit- Communicating with LGBTQ Audiences- Valuegraphics- Spin Sucks- The PESO Model- Smart Talk: Public Relations Essentials All Pros Should Know- MVW Communications- PR Pro Gear

A civil conversation on social media might sound like an oxymoron, but some companies have been making an effort with features that allow communicators to control the tone of conversations. Today on the Spin Sucks podcast, Gini Dietrich is talking about how to moderate your social media accounts to keep the trolls at bay.

Gini Dietrich is a seasoned PR professional who started her career in a traditional PR firm but quickly realized that it wasn't the best way to grow a business. This PR maven is the mastermind behind the PESO Model and has been shaking up the industry for over 17 years. From social media to content creation and paid media, Gini will be sharing her insider tips and tricks for combining paid, earned, shared, and owned media to achieve marketing goals.Whether you're looking to level up your PR strategy or simply want to stay ahead of the curve, this is one episode you won't want to miss! So grab your headphones and let's get ready to learn from the best!What you'll learn from this episode:The importance of having a balanced approach between vision and data-driven insights to drive results.The need for accurate analytics, a data-driven team, and patience to drive long-term results through multi-touch attribution.The importance of knowing your target audience. Find out how having a clear understanding of your audience's interests can lead to more effective content creation.Discover the significance of having a robust data and analytics system in place to measure your marketing efforts and drive results.Learn how testing and iterating different types of content can help you determine what resonates best with your target audience.Explore the importance of having a team of experts and the right resources to craft compelling content that your audience will love.Learn about the shift in marketing from sales enablement to storytelling and how to align with the values and culture of your target audience.Discover the importance of moving from a self-centric approach to a customer-centric approach and how content creation can be used to articulate your company's values while also addressing the pain points and issues of your audience.Tune in to this episode to learn how to shift from sales enablement to storytelling and align with your target audience's values and culture. Steve and Gini explore the benefits of a customer-centric approach and how to create content that addresses their pain points and needs. Join them for an informative and entertaining journey toward a more impactful marketing strategy!Connect with Steve and Gini on LinkedIn.

Most executives suck at communication, and they overlook the most powerful tool in their tool belt...the communications professional. This week on the Spin Sucks podcast, Gini Dietrich dives into a recent Axios article detailing why executives are bad communicators and what they can do about it. Axios Finish Line: Why leaders are bad communicators

Is sales enablement all there is to communications? You and I would say no, but a lot of executives, especially those with a sales background might be inclined to think so. In this week's episode of the Spin Sucks, Gini Dietrich is bridging that divide by talking about how the PESO model can be specifically applied to the buyers journey.

In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world.Gini gives additional insight into marketing, public relations, digital media, and the PESO model.Conversation points: PR vs Marketing - Is there a difference in a digital landscape? Proving PR and Marketing efforts in the bottom line Video and Podcasting - Strong digital comms tools for businesses How digital media has changed PR The PESO Model to fuel brand reputation A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

On this week's Spin Sucks podcast episode, Gini Dietrich is sharing a PESO Model™ primer: why you need it, why your communications program should evolve, how to measure it, and why executives love it.

The MuckRack's 2022 State of PR survey is out and Gini Dietrich is jumping in to explore the findings. Continue Reading → The post Spin Sucks 204: Highlights from Muck Rack's 2022 State of PR Survey appeared first on FIR Podcast Network.

Humans think and understand the world through stories and narratives. Creating those stories is one of the best ways to get our messages across effectively as podcasters. A few weeks ago, our client and long-time friend, Gini Dietrich of the Spin Sucks Podcast, released an episode about how to become a better storyteller. Spin Sucks is your one-stop shop for modern communications - an independent communications agency and a community for professional communicators. Gini shares compelling ways we can use storytelling in a professional context. She also explores: Some communicators paint a bad image for the PR industry as a whole. “[Most] of us don't lie for a living,” Gini affirms. “There are some who [do]... and that's what movies and media focus on. The rest of us are doing the real work.” Bruce Harrison and his team were interviewed and said that they regret the work that they did, and had they not been young and naive, they never would have participated in the disinformation campaign against climate change. When telling a story, experts carry great weight. RESOURCES One Stone Creative | LinkedIn | Twitter | Facebook | Instagram | Website Spin Sucks | Website | Podcast | Twitter | Instagram Gini Dietrich | LinkedIn | Twitter

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is the co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leader podcast. Links: Spin Sucks  Facebook: @ArmentDietrich LinkedIn/Twitter: @GiniDietrich YouTube

16 years ago, Gini Dietrich and her team started the Spin Sucks Blog. Enjoy this special clip episode where Gini is talking about the history of the company and members of the Spin Sucks Community talks about what it has meant to them over the years.

Paving a new path can be difficult, especially when people are resistant to change. This week Melissa talks to Gini Dietrich, the founder, CEO, and author of Spin Sucks, to discuss how she pioneered a new way to look at communication integration with the PESO Model™.About Gini:Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model™ and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast. Topics covered: - The origin of the PESO Model™- Benefits of PESO Model Certification™- What pros get wrong about communication planning- How to implement the PESO Model™ in strategyActions to take:- Don't be a friend, be an advisor- Make time to invest in your professional development- Embrace integration- Repurpose content- Trust your instincts- Unlearn your behaviorsResources mentioned: - Spin Sucks- PESO Model™- PESO Model Certification™- Christopher Penn- LinkedIn Newsletter- MVW Communications- PR Pro Gear

Sometimes a team meeting can (and should!) stray off of business topics, and get to really vital issues - like who is the greatest villain in literature. While we all need to get our work done, sometimes a little time devoted to getting to know eachoher, and who on your team is wrong about the worst villain's in literature, can be a huge benefit for your team's culture and morale. Gini Dietrich is sharing a shortlist on today's episde of the Spin Sucks podacst - and invites you to add your own villains.

Measuring the succes and impact of the work they do is one of the biggest challenges that communicators face. Today on the Spin Sucks podcast Gini Deitrich is talking about how to track, measure and communicate the results of the campaigns you run.

What changes in a company when women enter top-level positions? Gini Dietrich dives into this question on this week's episode of Spin Sucks.  Continue Reading → The post Spin Sucks 203: Women Change Everything appeared first on FIR Podcast Network.

What changes in a company when women enter top-level positions? Gini Dietrich dives into this question on this week's episode of Spin Sucks.  Continue Reading → The post Spin Sucks 203: Women Change Everything appeared first on FIR Podcast Network.

At the end of the day, people want to have a purpose. Gini Dietrich explores how to make employees feel valued and ways to deliver positive feedback as well as constructive feedback, when necessary. Continue Reading → The post Spin Sucks 202: Focusing on the Positive appeared first on FIR Podcast Network.

At the end of the day, people want to have a purpose. Gini Dietrich explores how to make employees feel valued and ways to deliver positive feedback as well as constructive feedback, when necessary. Continue Reading → The post Spin Sucks 202: Focusing on the Positive appeared first on FIR Podcast Network.

What should communicators be doing now with a recession likely around the corner? Gini Dietrich shares seven tips to handle it in stride.  Continue Reading → The post Spin Sucks 201: Preparing for the Inevitable appeared first on FIR Podcast Network.

What should communicators be doing now with a recession likely around the corner? Gini Dietrich shares seven tips to handle it in stride.  Continue Reading → The post Spin Sucks 201: Preparing for the Inevitable appeared first on FIR Podcast Network.

We're celebrating a big milestone on the Spin Sucks podcast! For our 200th episode, Gini Dietrich has invited a very special guest.Continue Reading → The post A Conversation with Mini-Me. Happy 200th Episode! appeared first on FIR Podcast Network.

For the latest commentary on the social audio revolution, Voices' Founder and CEO David Ciccarelli's latest thought leadership piece for SPINSUCKS is required reading. Go to https://spinsucks.com/social-media/social-audio-revolution (https://spinsucks.com/social-media/social-audio-revolution) to find out more.

Earned media efforts are becoming less effective with journalists but even more important with executives. What is one to do? Gini Dietrich has four tips for the perfect pitch in 2022. Continue Reading → The post Spin Sucks #194: It Needs to Be a Perfect Pitch appeared first on FIR Podcast Network.

Who is responsible for deception at the top? Gini Dietrich digs into the story of Elizabeth Holmes and Theranos and explains why the finger can't be pointed at PR. Continue Reading → The post Spin Sucks #193: Who is Responsible for Deception at the Top? appeared first on FIR Podcast Network.

This week on Spin Sucks, Gini Dietrich gives tactical tips on how to implement the PESO Model" and explains how to measure its success.  Continue Reading → The post Spin Sucks #192: It All Starts With Owned Media appeared first on FIR Podcast Network.

As we all know, marketing has changed messaging and gaining publicity for your brand has changed dramatically in the digital age. Yesterday, getting publicity for your business involved sending press releases to the big three TV networks or the big three or four newspapers and hoping to catch Oprah's attention, but the world has changed. My guest today is Gini Dietrich. She's the creative and strategic mind behind spin sucks, a strategic consulting firm helping to solve complex corporate communication challenges. You can find Gini Dietrich at: https://www.linkedin.com/in/ginidietrich https://spinsucks.com/ https://twitter.com/ginidietrich https://www.amazon.com/Gini-Dietrich/e/B006425CSS%3Fref=dbs_a_mng_rwt_scns_share You can find David Avrin at www.davidavrin.com www.linkedin.com/in/davidavrin www.twitter.com/DavidAvrin www.facebook.com/therealdavidavrin www.instagram.com/therealdavidavrin Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's Spin Sucks podcast episode, Gini Dietrich reflects on the growth of Spin Sucks and shares lessons learned over years that you can learn in just a minute.   Continue Reading → The post Spin Sucks #191: Building Traction as Fast as Possible appeared first on FIR Podcast Network.

Gini Dietrich dives into the “S” of the PESO Model answering how to choose where to be, what to communicate, and where and when to test things out in your shared media.  Continue Reading → The post Spin Sucks #190: Make Your Social Decisions Strategically appeared first on FIR Podcast Network.

Paywalls are making earned media more and more challenging. What are communicators to do? Gini Dietrich shares her approach to successful earned media on this week's episode of Spin Sucks.  Continue Reading → The post Spin Sucks #189: Earned Media in the Age of the Paywall appeared first on FIR Podcast Network.

Sharing the spotlight with employees is not only a leadership skill that empowers a team but is also a sign of strong emotional intelligence. Gini Dietrich discusses how leaders can share the spotlight with their team. Continue Reading → The post Spin Sucks #188: Gleefully Share the Spotlight appeared first on FIR Podcast Network.

Paid media, the “P” of the PESO Model, is a crucial piece of your communications planning. In this episode, Gini Dietrich shares her best tips for an effective paid media strategy. Continue Reading → The post Spin Sucks 187: Sometimes You've Got to Pay to Play appeared first on FIR Podcast Network.

What is the role of communicators in times of crisis? Gini Dietrich discusses the importance of ES&G, especially in the wake of a pandemic, political unrest, and the current war.  Continue Reading → The post Spin Sucks 186: As the Situation Escalates appeared first on FIR Podcast Network.

Gini Dietrich discusses the trouble of an unregulated industry that leaves the Code of Ethics by the wayside and what communicators can do to hold others accountable.  Continue Reading → The post Spin Sucks 185: PR Pros Behaving Badly appeared first on FIR Podcast Network.

This week's episode features special guest is B.L. Ochman. She's a uniquely experienced digital pioneer, co-host of the Beyond Social Media Show and head of the creative team at whatsnextonline.com. She's here to chat with April and Laura about avoiding mistakes in pitching, writing and social media strategy, when to use brainstorming (or not!) and how the internet era and the rise of podcasting has changed PR as a whole. Our hosts also discuss the recent layoffs at Bloomberg, and share an anonymous Horror Story with advice for getting the most out of an internship. Learn more about B.L. and her latest work at https://www.whatsnextblog.com/ PR News of the Week: https://nypost.com/2021/02/11/bloomberg-news-axes-90-astop-editor-blasts-staff/?utm_campaign=iphone_nyp&utm_source=facebook_app&fbclid=IwAR3OC0tKvQBLbNdYOcW2rICedAm8JZBufpg6U30ozB2OF5sj3CXBE3X3ziE Commentary from Spin Sucks: https://spinsucks.com/communication/business-podcasts-action-tips/?utm_source=ActiveCampaign&utm_medium=email&utm_content=RSS%3AITEM%3ATITLE&utm_campaign=Spin+Sucks+Daily+Blog+Posts+2020_August+20&vgo_ee=0OtBfptXERJllpnqZ8Bd10zkASpiHornD%2Fz2wZTd1jg%3D Contact the hosts at contact@prwinedown.com Connect with Trust Relations on our website at https://www.trustrelations.agency/. Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/?hl=en Sound effects obtained from https://www.zapsplat.com. --- Send in a voice message: https://anchor.fm/prwinedown/message