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Creating great content isn't about waiting for inspiration — it's about building a system that works. In this episode, I'm joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your content strategy and offer real-world examples of how to turn strategy into scroll-stopping storytelling. Key Takeaways:// Great content doesn't happen by accident — it's built through a clear system.// The Focus + Format framework helps you consistently generate content ideas by pairing what you want to say with how you'll say it.// Emotional storytelling and humor significantly boost engagement — even in B2B marketing.// "Heartstrings loosen purse strings" — tapping into emotional storytelling can increase brand engagement by 40%.Connect with Ally: LinkedIn | InstagramConnect with Rob: LinkedIn | Tik TokDownload the Content Planning System from Melanie Deziel: Download NowAttend Digital Summit Near You: Conference Website____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join nowGet the latest from MHH, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
The Center for Medical Simulation Presents: DJ Simulationistas... 'Sup?
In this month's CMS Book Club, Roxane Gardner, Executive Director of the Center for Medical Simulation, is joined by Jenny Rudolph, Grace Ng, and James Lipshaw to discuss Melanie Deziel's "The Content Fuel Framework." Join us for a spicy discussion on getting your team's message heard, whether ideas have any value at all, and if this book is a useful tool for those brought up in the STEM pathway to make their communication more effective. Learn more from CMS at www.harvardmedsim.org! CMS on Spotify: https://open.spotify.com/show/72gzzWGegiXd9i2G6UJ0kP CMS on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-center-for-medical-simulation/id1279266822
World Autism Day is on April 2nd and April is Autism Awareness Month. Hits Differently is excited to celebrate and recognize the autistic community and discuss how impactful Taylor Swift's music can be for a person with autism. In this episode, Molly and Ryan are joined by author, keynote speaker, and award-winning branded content creator Melanie Deziel. Melanie was diagnosed with autism in her early 30s and discovered Taylor's music shortly after. She has written about “the way that many autistics and other neurodivergent people feel especially connected to Taylor Swift's music and deeply seen by her lyrics”. Melanie shares her personal experiences of how she has connected with Taylor's music and joins us for our “Tay Therapy” segment where we discuss submissions from swifties with autism who shared their own stories. Please read Melanie's newsletters on Taylor Swift below and connect with her on social media! We hope you enjoy this episode. Is Taylor Swift Autistic? Who Cares? But here's why we uniquely relate to her music Why Many Autistics Relate To Taylor Swift Lyrics: The Tortured Poets Department Edition Melanie's Info: Check out her Website! Newsletter - Late Diagnosed Diaries Instagram Threads Bluesky ------------------------------------------------ *Want to share your Tay Therapy story with us? Send us a message!* Write a message or send a voice memo to us here. ------------------------------------------------ *Episode Links* Our “Way to go, Tiger” Edit Ryan's Big Cats Theory ------------------------------------------------ We'd love it if you gave us a rating, review, follow, or like wherever you are listening! Reach to us on social media to let us know what Taylor topics you'd like to hear on the show. Watch on YouTube Watch on Patreon Join our Discord Follow us on TikTok Follow us Instagram Follow us on Twitter/X Follow us on Bluesky This podcast is in no way related to or endorsed by Taylor Swift, her companies, or record labels. All opinions are our own. © Brelson Media LLC
An episode with all the right ingredients!Here's what's in store for today's episode: * In today's episode, Matt and Angela, joined by special guest Melanie Deziel, delve into the legendary Martha Stewart and the fascinating autistic-coded traits that set her apart.* After watching the recent Martha Stewart Netflix documentary, Melanie noticed countless traits in Martha that could suggest neurodivergence.* We explore the ethics of speculating whether public figures are autistic and how reluctance to do so can stem from internalized ableism—implying that reacting negatively to the idea suggests autism is something undesirable.* Being autistic is a source of pride—it's not just who we are, but a culture with its own ways of thinking, communicating, and experiencing the world. Embracing autism means recognizing its value, celebrating our strengths, and rejecting the idea that neurodivergence is something to be "fixed."* We discuss the genetics of autism, how it is inherited, and why this gives us reason to speculate that Martha Stewart may be neurodivergent. Her father's strong need for routine and order—an autistic trait—deeply shaped the way she navigates the world.* The discussion shifts to the misogynistic media coverage of Martha Stewart and the criticism she faced for selling her cookware line at Kmart, which was dismissed as “low culture” in America. This connects to justice sensitivity, as she openly stated her belief that lower-income people still deserved access to quality cookware.* From her show to her media empire and the many now-commonplace innovations she pioneered, we discuss how Martha Stewart is a media genius—and how that level of brilliance can be deeply threatening to many people.* Other autistic hallmarks of Martha Stewart include her direct, straightforward communication style and the way she speaks with precision and a matter-of-fact tone.* What's fascinating about Martha Stewart is how she's often perceived as icy or cold by outsiders, yet those who truly know her—friends and longtime employees—describe her as warm, caring, and kind. This aligns with the autistic experience, where direct communication and a focused demeanor can be misinterpreted as aloofness, while deep loyalty and genuine care shine through in trusted relationships.* Her crafting reveals specific methods and attention to detail—like always using double-sided tape to wrap presents for that perfect, crisp finish—showcasing the kind of structured, methodical approach often associated with autism.* People often saw her as a tyrant, but there was intention behind her methods—she was using her encyclopedic knowledge to help others refine their craft and achieve excellence. Her high standards and structured approach reflect a deep passion for mastery, a trait often linked to autism.* She was constantly seeking ways to improve things and generously sharing her knowledge—much like penguin pebbling, where autistic people share information as a form of care and connection.* We discuss Martha's uncanny ability to recognize potential, which likely stems from strong pattern recognition—an ability often associated with autism that allows her to see possibilities others might overlook.* We also dive into her insider trading case, how she was used as a scapegoat, and how the media skewed the narrative against her—further cementing her reputation as a "horrible rich lady," despite the nuanced reality of the situation.* Her five-month stint in prison was an eye-opening experience, leading her to actively support the prison community by teaching skills, helping fellow inmates access resources, and advocating for their rights—showcasing her deep sense of justice and desire to uplift others.* After leaving prison, Martha Stewart seemed to fully embrace her true self—allowing herself to make mistakes, show more of her personality, and lean into the authenticity that had always been there beneath her polished image.* At this point, she formed an unexpected but beloved friendship with Snoop Dogg, marking a renaissance in her public image as people got to see the true, unmasked Martha Stewart—authentic, witty, and unapologetically herself.* Another autistic trait of Martha Stewart is her deep appreciation for sensory experiences—she has a keen interest in different fabrics, textures, and foods, often focusing on the details that make something feel just right.* Martha Stewart's entire brand and media empire are built on info-dumping—sharing her vast knowledge and passion for her special interests, from cooking to crafting to home design, in a way that's both meticulous and immersive.* She also had a passion for building communities of unlikely yet talented individuals, bringing together experts in their craft—a form of hyper-connectivity often seen in autistic people who naturally create networks based on shared interests and skills.* We discuss how autistic or presumed autistic people—like Taylor Swift—are often unfairly perceived and frequently targeted with hate in the media, largely due to misinterpretations of their behaviors and a deep-seated discomfort with neurodiversity.* We explore how the media's portrayal of neurodivergent public figures often distorts their true nature, focusing on how traits like directness and emotional expression are unfairly criticized, leading to negative perceptions and widespread bias.About Today's Guest:Melanie Deziel is a keynote speaker and award-winning branded content creator who is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts.She is the Co-Founder of The Creator Kitchen mastermind for creatives, and the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.”“You're autistic way before you get a medical diagnosis. Your parents were autistic, your grandparents were autistic, your great-grandparents were autistic. You don't need some neurotypical with a degree to come along and pronounce you autistic. “ - Matt“That's always my favorite - the diagnostic domino effect. After my diagnosis, my mom is going through the paper and she's like, ‘that's not weird, I did that. That's not weird, I did that.' And I was like, have I got news for you, mama? Welcome.” - Angela“Her whole thing, which was setting off my justice sensitivity alarms, was that people who don't have a lot of money also deserve to live well. They also have taste. They also want their homes to be beautiful. She got a lot of flack for that decision, but she saw the gap in the marketplace. She's like, ‘just because someone doesn't have a lot of money, doesn't mean they don't like nice pots and pans or want beautiful curtains or whatever else.” - Melanie“It's only the people who have sort of passing interactions with her and take one offhanded comment and they're like, ‘she's horrible, she's a b***h, she's icy, she's cold', whatever. But the people who are around her say like, no, she's deeply caring. She loves the people around her. She just has high expectations and is very straightforward in the way she speaks. She will say to you, ‘I appreciate this thing you've given me. It's poorly constructed. Let's fix it.' She's just very straightforward, and you're like, ‘I didn't mean to offend you. I thought we were all aware of this reality right in front of us.” - Melanie In this episode, we take a deep dive into the world of Martha Stewart, exploring how her traits align with autistic characteristics and the media's often skewed perception of her. From her intense need for control to the challenges she faced in a world that misunderstood her, we break down the real Martha Stewart—and the misconceptions surrounding her. Join Matt, Angela, and special guest Melanie Deziel as they discuss how her unique personality and approach to life shaped her empire, and how she became a target of unfair media scrutiny. Have you noticed these traits in Martha or other public figures? Share your thoughts with us using #AutisticCultureCatch on social media!Show Notes:Netflix Martha Stewart Netflix Documentary link - please findhttps://www.melaniedeziel.com/minishttps://www.melaniedeziel.com/advocacyRelated Shows:Trivia is AutisticTaylor Swift is AutisticLessons in Chemistry is AutisticReady for a paradigm shift that empowers Autistics? Help spread the news!Follow us on InstagramFind us on Apple Podcasts and SpotifyLearn more about Matt at Matt Lowry, LPPJoin Matt's Autistic Connections Facebook GroupLearn more about Angela at AngelaKingdon.com Angela's social media: Twitter and TikTokOur Autism-affirming merch shop This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.autisticculturepodcast.com/subscribe
Signature stories aren't just stories you tell a lot. They're stories you'd sign your name to. In this episode, author and speaker Melanie Deziel shares a story that went from nerve-wracking to heart-wrenching the more she told it, as she found ways to tell it her own way (and as new details emerged from the story).Mel is my cofounder in our Creator Kitchen membership, and this interview was part of the miniseries that helped me pilot How Stories Happen. The thing is, when you pilot something, you're often piloting THREE somethings, so we should rethink the ways we actually test, validate, and improve those somethings. That's a lot of somethings, but hey, this episode has everything. Or at least a handful of really freaking good somethings. We're putting on display the hidden details, tiny choices, and emotional moments, as we seek to go beyond telling stories to instead BECOME storytellers.RESOURCES:Learn more about Melanie at her websiteSubscribe to Jay's newsletter at jayacunzo.comJoin Jay and Mel's membership program for business storytellers and service providers, the Creator KitchenFollow Jay on LinkedIn, Instagram, or ThreadsProduced by Ilana NevinsCover art designed by Blake Ink***ABOUT JAY:ConsultingSpeakingContactBooksJay Acunzo is an author, speaker, and differentiation-and-thought leadership consultant on a mission to help you make what matters to your career, company, and community. He's an advisor to experts, execs, and entrepreneurs who want to resonate deeper with others, not just reach them. To do so, he helps you turn your expertise into IP and your IP into differentiated messaging, exceptional speeches, and celebrated creative projects, equipping you with the communication techniques and power of today's top thought leaders—because he believes in standing out through substance and stories, not hollow hype.A leading voice in B2B content marketing for many years thanks to his roles at brands like Google and HubSpot, companies like Mailchimp, Salesforce, Wistia, and GoDaddy have turned to Jay to strengthen their storytelling, while dozens of individual authors, speakers, consultants, and service providers hire Jay as their dedicated thought partner and exec. producer to help develop their premise, IP, speaking, and shows.Jay lives in the Boston area with his family as a proud Yankees and Knicks fan. In the 60 seconds per week he's not creating stuff for work or making his kids laugh, he likes to shoot hoops, sip nice bourbons, cook with his wife, and daydream about telling stories like that of his storytelling hero, Anthony Bourdain.
Why is candor essential for a good story? How brutally honest should you actually be in sharing a story with the world? The great Chase Jarvis brings us into his story of self-discovery, with the many twists and turns his professional career has taken, as he works through how to best tell that story ahead of his next book tour. Starting in second grade when his entrepreneurial spirit was snuffed by his teacher, Chase works to find acceptance by pursuing the “best” path forward, before realizing that maybe it's not the best path for him. It's a story that's brutally honest, surprising, and carefully crafted so that listeners get an intimate look at the real Chase Jarvis and the themes of his book.Chase is an award-winning photographer, entrepreneur, and the author of “Never Play It Safe," and he's widely considered to be one of the leading voices advocating for the importance of creativity in work, life, and society today.Together, Jay and Chase extract the various blocks that create the flow of Chase's story, exploring what makes certain segments most compelling and how to best drive the story forward. They discuss how great stories are built, rather than experienced, and the importance of allegory versus illustration.Whether you're an aspiring author, artist or entrepreneur, this episode will compel you to slow down, reflect, and connect to your own unique path forward and all the stories that have shaped you and your work. RESOURCES:⚫ Learn more about Chase at his website, or listen to his podcast, The Chase Jarvis LIVE Show⚫ Follow Chase on X and Instagram⚫ Buy Chase's book, Never Play It Safe
What is a super-story? And how can you flex yours to fit different audiences, mediums, or conclusions? That's what we dive into today with powerhouse storyteller, Laura Gassner Otting.Laura takes us into a small story about her first time decorating a Christmas tree with her husband's family. Initially horrified by the chipped ornaments and tattered boxes, she grew to love these mismatched decorations. It's a story about finding meaning in often unexpected, imperfect places—and it's full of callbacks and insights helping LGO serve thousands of attendees at events across the globe where she speaks.Laura is a bestselling author, keynote speaker, and executive coach. She's a regular contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. She also served as a Presidential Appointee in Bill Clinton's White House, founded an international search firm, and has a superpower in seeing others' greatness and reflecting it back to them. Together, Jay and Laura discuss her effective use of "the specific," finding wisdom in frameworks, and how LGO draws from her time in politics to imbue her speaking with musicality. Plus, they talk about the importance of having rounded edges to end in stories, how to immediately become relatable to your audience, and the art of using callbacks.Whether you're an aspiring author or keynote speaker, executive coach or entrepreneur who teaches through content, this episode will motivate you to resonate more deeply with your stories as you show up to any audience, in any medium. RESOURCES:⚫ Learn more about Laura at her website and watch her viral TED Talk⚫ Follow Laura on TikTok or Linkedin⚫ Buy Laura's books, Wonderhell, Limitless, and Mission Driven
Go inside the development of a brand new TED Talk, as Jay offers notes to friend Simone Stolzoff on his v1 draft. Simone is the author of The Good Enough Job and a journalist whose writing has been featured in The New York Times, Washington Post, Wall Street Journal, The Atlantic, and more. This is the first episode of a new bonus episode of How Stories Happen called "Is This Anything?" which we'll occasionally run in our off weeks. During this miniseries, you'll hear Jay and friends actively develop and work through new material for stories, speeches, and other projects. In this miniseries debut, Simone shares an 8-minute TED Talk draft as he prepares for the big day, and Jay offers some notes to strengthen the content, insert callbacks and other framing devices, and tighten the talk track. Simo responds in-kind with vulnerable sharing, piercing questions about what might make more sense, and brand new ideas brainstormed on the fly. It's all in the name of actively developing the speech from raw material into something special. Because that's how stories happen. (Whispers) hey that's the name of the show!RESOURCES:⚫ Learn more about Simone Stolzoff and join his newsletter at simonestolzoff.com⚫ Follow Simone on Instagram or LinkedIn⚫ Buy Simone's book, The Good Enough Job: Reclaiming Life from Work
Telling stories about your life feels fraught. How do you weave together a story that is deeply personal to you and others, contains the right amount of tension without being too dramatic, and feels both gripping and accessible for your audience? In the case of our guest today, Nat Eliason, his story is about the moment he went from investing hundreds of dollars to having $10 million of his own money on the line, plus more than $100 million of others under his purview, when the whole system was hacked.Nat recently published his first book, “Crypto Confidential: Winning and Losing Millions in the New Frontier of Finance,” and in this episode, he dissects the choices he made writing his prologue (which he shared with more than 20 people to get right).Together, Jay and Nat dissect Nat's thrilling story, unpacking how he grounded the drama, making it feel authentic and relatable, while still embracing the primacy and recency effects in storytelling. Plus, they discuss strategies for getting more valuable feedback on your creative work, Nat's decision to focus on such a dramatic moment for his prologue, and how to effectively combine educational or technical concepts into a story in a way that doesn't lose or bore readers.Whether you are an aspiring author, give keynotes, write articles, or record multimedia content, this episode will make you look a bit closer at how your favorite stories are told—from the very first hook to a perfectly placed detail to the closing line that makes you realize that although the story was specific … it was profoundly universal.Resources:⚫ Follow Nat on Linkedin: https://www.linkedin.com/in/nateliason/⚫ Follow Nat on X: https://x.com/nateliason⚫ Visit Nat's website: https://www.nateliason.com/⚫ Subscribe to Nat's Substack: https://blog.nateliason.com/
On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
Today's guest is a communication maestro. He is an influencer, author, and speaker who has carved a niche in helping individuals and organizations succeed through effective communication. He started his entrepreneurial journey at 14, turning a weekend car wash gig into a thriving business where he made more money than his teachers by age 15. He's led sales teams, guided Premier League Football Clubs, and played a pivotal role in growing a real estate business to over $240 million in revenue. With a track record spanning 800 industries across 59 countries and five continents, his insights have transformed countless careers. Best known for his international best-seller, “Exactly What to Say – The Magic Words for Influence and Impact,” (over a million copies sold!) he has become a sought-after author, speaker, and advisor. He is on a mission to help people master the art of conversation, ask the right questions, and make every word count. His entrepreneurial success story includes founding five multi-million dollar companies, being the youngest ever winner of the British Excellence of Sales and Marketing Award, being inducted into the National Speakers Association Hall of Fame, and writing seven best-selling business books and one gorgeous children's book, “The Magic of Words.” Please join me in welcoming Phil M. Jones. Discover how Phil M. Jones turned teenage entrepreneurship into a global influence and what makes his communication skills truly magical. In this episode, we discuss: ➡️ Leadership is not a fixed concept; it evolves with responsibility and growth. ➡️ Genuine curiosity is a powerful tool that enhances personal connections and opens up opportunities. ➡️ Embracing continuous learning and adaptation is key to personal and professional growth. ➡️ Balancing the management of a current business while developing a new one keeps the drive for future success alive. Tune in to learn how to sprinkle some magic into your conversations and turn your words into powerful tools for success! Links Phil Jones on LinkedIn, Instagram, and X. www.philmjones.com Books mentioned in this episode: “Prove It: Exactly How Modern Marketers Earn Trust” by Melanie Deziel & Phil Jones “The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition” by Paul Caffrey & Phil Jones “Exactly What to Say: The Magic Words for Influence and Impact” by Phil Jones “The Magic Of Words” by Phil Jones, Evie Jones, and Nina Khalova “Exactly How to Sell: The Sales Guide for Non-Sales Professionals” by Phil Jones “Three Tools for Tackling Tough Conversations” by Phil Jones “Exactly What to Say: For Real Estate Agents” by Phile Jones, Chris Smith, and Jimmy Mackin “How to Persuade and Get Paid: The Sales Workshop for Everyone” by Phil Jones “Exactly Where to Start: The Practical Guide to Turn Your BIG Idea into Reality” by Phil Jones “Palabras Mágicas: 17 formas de influenciar, persuadir y animar a la gente a actuar (Spanish Edition)” by Phil Jones “Straight Forward – To more Appointments” by Phil Jones “Magic Words” by Phil Jones On the Schmooze is a podcast that features interviews with talented professionals who have overcome challenges to achieve success. I ask probing questions, and guests share untold stories about their leadership journey and how they built and sustained their professional network. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dentists often find content creation both time-consuming and intimidating, as it can seem quite out of their wheelhouse. But content marketing is not just for the savvy digital marketers. If done the right way, this powerful tool can help dentists create deeper and more trusting relationships with both existing and potential patients. So, how can you use content creation to attract new patients and grow your practice? I have the perfect guest to answer this. I am joined by Melanie Deziel, an author, keynote speaker, and award-winning branded content creator who has helped countless businesses unlock their creative potential. Her credentials include innovative work at the New York Times and Time Inc. In this episode, Melanie unpacks how tailored content can help dental practices attract new patients and build trust in an increasingly skeptical consumer environment. She explains why content is important, how to generate content ideas, and how to find time to create. We also talk about optimizing your Google Business Profile, selecting the right social media platforms for a targeted audience, and engaging patients with various content formats. Whether you're new to content creation or looking to refine your approach, you don't want to miss this episode. Tune in to learn from one of the best in the business and start applying these expert strategies in your dental practice marketing today. PS. Use code RAVING at http://melaniedeziel.com/store to save 20% on any of the digital resources for helping you create better content, including The Content Fuel Framework Workbook, which has prompts and activities to help you generate 1000+ original content ideas! — Key Takeaways: Intro (00:00) Melanie's Background and Career Journey (01:03) Importance of Content in a Dental Practice (04:56) Choosing the Right Social Media Platforms (06:44) Content as a Trust-Building Tool (13:34) Engaging Content Formats (17:49) Creating Content Ideas for Dental Practices (21:14) Tips for Optimizing Your Google Business Profile (24:12) Lightning Round Q&A With Melanie (32:27) — Additional Resources: Visit Melanie's website: https://www.melaniedeziel.com/ Connect with Melanie Deziel: LinkedIn: http://linkedin.com/in/melaniedeziel Instagram: http://instagram.com/meldeziel Twitter: http://twitter.com/mdeziel Threads: http://threads.net/meldeziel — Learn about the upcoming Supercharge Your Dental Practice 2-day event in September: https://superchargeyourdentalpractice.com/ Use code RAVING to save $100 on registration. — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!
From websites and ads to social media, newsletters, and podcasts, content is everywhere and has the potential to be a powerful business driver. But how do you consistently create good, creative content?That's where Melanie Deziel comes in, a creativity coach and leading voice in content marketing. With clients including Google, Netflix, The New York Times, and others, Melanie joins REAL TIME to share her framework for systemizing creativity, making it easier and faster to generate content that stands out and connects with your audience.Learn more about Melanie and her book The Content Fuel Framework at MelanieDeziel.com.
Melanie Deziel, keynote speaker, branded content creator, and autistic self-advocate shares her creative insights on how she navigated her late self-diagnosis journey as an autistic adult and what advice she has for others going through their own self-discovery. In this episode of the Happy Space Podcast, Melanie Diezel, keynote speaker and highly creative autistic self-advocate explores her journey as a late-diagnosed autistic woman. Melanie delves into the challenges and misunderstandings surrounding autism, particularly how it manifests differently in women compared to men. Melanie shares her personal experiences with self-discovery through social media, the role of self-acceptance, and how her diagnosis has transformed her understanding of herself. The discussion covers the importance of recognizing and advocating for neurodiversity, as well as the nuances of diagnosis. The episode also covers insights on the spectrum of autism, the societal perceptions that influence diagnosis, and the significance of language in discussing autism.As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content.Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power.She's supported 30 of the Fortune100 companies with their content (so far!), given keynotes and workshops around the world, and has developed courses for several universities.She co-founded The Creator Kitchen with fellow marketing speaker Jay Acunzo to help experienced creators continue to pursue creative growth and mastery of craft.Since 2015, she has worked with some incredible brands and spoken on stages around the world at leading conferences, building her reputation as one of the leading voices in content marketing. Melanie Deziel is frequently named on as a top influencer, expert, and person-to-follow in marketing. You can access her book “Content Fuel Framework” and “Prove It” in paperback, e-book or audiobook form.CHAPTERS4:28 How Melanie's autism journey began 7:35 The differences between diagnosing autistic men and women11:21 How hyperfixations can be mistaken for autism14:57 Melanie's books - Content Fuel Framework and Prove It16:45 The signs that you may be autistic20:33 Who are the female autistic role models?21:36 The discussion around autism and language24:50 Introversion and extroversion25:46 Melanie's inclination to speak on stage despite being autistic28:52 Self-advocating and accommodating when you are autistic32:52 Why most women are late-diagnosed autistic37:15 Self-diagnosing vs. medical diagnosing autism41:40 Autism and creativity45:47 RAADS-R Autism Test for diagnosing autism LINKSFor active links, visit www.clarekumar.com/podcastMelanie Deziel's websiteEPIC ConferenceLate Diagnosed Diaries - SubstackWords Matter: Language preferences in a sample of autistic adults (corr. 87%)SchueberfourContent Fuel Framework by Melanie DezielProve It by Melanie DezielPhil M. JonesTemple GrandinHannah GadsbyThe Canary Code by Ludmila PraslovaHSP QuizHappy Space Inclusivitees (T-shirts)#nevermindthelabels T-shirtRAADS-R TestIMAGE CREDITS (see images on Youtube video)Phil M. Jones - LinkedInLudmila Praslova - LinkedInTemple...
In ep 150, we delve into the future of content marketing for businesses. As the digital landscape becomes increasingly saturated, brands face the challenge of standing out with content that is not only informative but authentically engaging. Melanie Deziel of The Creator Kitchen emphasizes the importance of vulnerability, transparency, and candor in content creation. We explore five key strategies for 2024: behind-the-scenes content, live unfiltered reactions, personal stories and testimonials, community engagement, and leveraging AI for accessibility and inclusion. These approaches aim to humanize brands, foster loyalty, and ensure inclusivity, marking the path to success in today's competitive market. Join us as we unpack these trends with insights and learn how embracing authenticity, personalization, and inclusivity can differentiate your brand and forge lasting relationships with consumers. Check out the KeronRose.com website to learn more about building your digital presence and monetizing your platforms. Check out the Digipreneur FM website to stay up to date on all things related to the podcast.
Trust is fundamental in marketing. Without trustworthy marketing, products and services, no matter how excellent, will languish because today, by default, audiences doubt what marketers say. What this means is learning businesses need to do the work to collect and use evidence to back up their marketing claims. In episode 388 of the Leading Learning Podcast, co-host Jeff Cobb talks with Melanie Deziel about exactly how to do that. Melanie is co-author of Prove It: Exactly How Modern Marketers Earn Trust. Drawing on an elegant and simplifying framework from Prove It, Melanie and Jeff discuss five types of claims businesses often make—claims about convenience, comparability, commitment, connection, and competence—and three types of evidence that can back up those claims—corroboration, demonstration, and education. The conversation is both thought-provoking and highly practical. If you're looking to make sure your learners see you as a trustworthy source of content—and you should be looking to do that—then this episode is for you. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode388.
Ready to supercharge your personal brand and command the paycheck you deserve? In today's episode, I'm thrilled to introduce you to Melanie Diesel, co-founder of Creator Kitchen and a marketing maestro. With a decade of industry mastery, Melanie guides us through the intricacies of personal branding and empowers marketing leaders to confidently assess their true value.We dive deep into pivotal topics such as pitching with assurance, implementing strategic pricing, and mastering the art of the discovery call. Melanie generously unveils her personal framework, offering practical tips to conquer imposter syndrome and pose the right questions during a discovery call – crucial for securing that dream client.If you're ready to unleash your worth and elevate your marketing prowess, this episode is a must-listen. Tune in for an enlightening conversation that will leave you motivated and equipped with tangible strategies to navigate the competitive industry.Learn more about Melanie:Melanie Deziel is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.”In addition to giving keynotes, leading workshops, and coaching clients on organized creativity, Melanie is the co-founder of The Creator Kitchen mastermind for creatives.Melanie is also the co-founder of two B2B marketplaces: The Convoy and GroupUps. Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power. Melanie's Links:Twitter: @mdezielInstagram: Instagram.com/meldezielLinkedIn: linkedin.com/in/melaniedezielWebsite: melaniedeziel.comCreator Kitchen Website: creatorkitchen.com The Content Fuel Framework: How to Generate Unlimited Story Ideas Book: WebsiteProve It: Exactly How Modern Marketers Earn Trust Book: WebsiteConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
On Amplify Your Success Podcast episode 358 with Melanie Deziel, the focus is on the power of earning trust through audience engaging content. Explore the art of storytelling and content creation, emphasizing the importance of putting the customer at the center of the story. By focusing on the benefits rather than just the features of your product or service, you can create content that resonates with your audience and builds trust. Take a deep dive into different frameworks for storytelling in various content types and highlight the significance of corroboration through testimonials, reviews, and case studies but caution against solely relying on corroboration and emphasize the importance of demonstrating your own expertise through action and results. Whether you're a solopreneur selling physical products or an individual with specialized knowledge, creating support content is crucial to gaining the trust of skeptical consumers. Get practical tips for infusing your content with trust-building elements and share insights on building authority and positioning expertise online. Also, learn about Melanie's program, the 100k Authority Accelerator, which helps entrepreneurs generate an additional $100,000 in income while building a million-dollar visibility platform. Join Melanie Benson and Melanie Deziel as they unravel the secrets of earning trust through audience engaging content and taking your business to the next level. Join us in the Amplify Your Authority FREE Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways: 06:02 How your content sets you apart from other experts with similar offerings. 07:48 Why skepticism towards brands, especially on social media, has increased in recent years. 10:33 The power of leveraging testimonials, endorsements, and demonstrations to add credibility to claims. 15:20 How to pick the best content format that aligns with your best energy. 16:39 Two credibility boosters and how to use corroboration and education. 20:47 Sharing the “work before the work” so it's compelling to your audience. 23:15 Why it helps to identify promises then prove and demonstrate them. Resources Mentioned in This Episode: Get Melanie's book, Prove It at https://www.melaniedeziel.com/prove-it Explore the $100k Authority Accelerator program with me (and I'll help you uncover what's possible when you amplify your authority!) Book a complimentary Fast Track Session at https://melaniebenson.com/fasttrack
Melanie Deziel is an award-winning branded content creator and author of the books The Content Fuel Framework and Prove It. She also is the Co-Founder of The Creator Kitchen mastermind group. We discussed all of this and more — with cooking metaphors aplenty — this week on the On Brand podcast. About Melanie Deziel Melanie Deziel is a keynote speaker and award-winning branded content creator who is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. She is the Co-Founder of The Creator Kitchen mastermind for creatives, and the author of both The Content Fuel Framework: How to Generate Unlimited Story Ideas and Prove It: Exactly How Modern Marketers Earn Trust. Links from the Show Check out The Creator Kitchen mastermind. And here are links to Melanie's two books we discussed — The Content Fuel Framework and Prove It. Looking for more smarts from Melanie? Check out her previous appearances on the On Brand podcast back in 2016 and 2020. What brand has made Melanie smile recently? “You can tell me whether or not this counts ...” Melanie began before sharing the regular smiles she gets from the Australian children's show Bluey. She's not alone. Connect with Melanie on her website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, I'm once again talking with the incredible Melanie Deziel. She first joined us on the podcast in Episode 137, and I'm honored to have her back. As a leading voice in content marketing, Melanie creates and teaches systems that help individuals and teams be more creative and create more efficiently. She is the author of two books, The Content Funnel Framework and Prove It. Melanie is also the co-founder and Chief Learning Officer of The Creator Kitchen, a flexible online membership program that helps busy, ambitious, experienced creators grow creatively and improve their existing content creation practice and projects. She is frequently named as a top influencer, expert, and person-to-follow in marketing. And I'm super excited for you to hear from her today! In this episode, we'll explore: The importance of psychological safety for creativity and innovative ideas Why failure can actually be a positive thing The roles of transparency, proof, and building trust in content marketing How to be consistent in your content and what this really means Melanie's current favorites: Book: Everybody Writes, Speaker: Anne Handley, Podcast: 99% Invisible More from Melanie Her first appearance on the podcast in Episode 137 Website: https://thestoryfunnel.co/ More from Tricia Join my Free Transformational Masterclass for Speakers Explore my content and follow me on YouTube Follow me on Instagram Connect with me on Facebook Connect with me on LinkedIn Visit my website at TriciaBrouk.com
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Melanie Deziel is a keynote speaker, award-winning branded content creator, the Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Top 3 Value Bombs 1. In business, your content is an excellent way to showcase your expertise and keep your customers engaged. 2. Focus on curating other people's resources or expertise for your content - it is an excellent way to start. 3. You are creative! You have it within you to create excellent content - you just need to know when to activate it. Use the code 'FIRE' and get a discount on The Content Fuel Workbook for your business - The Content Fuel Framework Sponsors HubSpot There's a better way to win, and it all starts with the new HubSpot Sales Hub. It's smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales Belay Stop wasting time on tedious tasks that are better done by someone else. Delegate with BELAY Download their latest resource, The Power of Productivity, for free. Just text FIRE to 55123
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Melanie Deziel is a keynote speaker, award-winning branded content creator, the Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Top 3 Value Bombs 1. In business, your content is an excellent way to showcase your expertise and keep your customers engaged. 2. Focus on curating other people's resources or expertise for your content - it is an excellent way to start. 3. You are creative! You have it within you to create excellent content - you just need to know when to activate it. Use the code 'FIRE' and get a discount on The Content Fuel Workbook for your business - The Content Fuel Framework Sponsors HubSpot There's a better way to win, and it all starts with the new HubSpot Sales Hub. It's smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales Belay Stop wasting time on tedious tasks that are better done by someone else. Delegate with BELAY Download their latest resource, The Power of Productivity, for free. Just text FIRE to 55123
Can you prove that you are the one someone should hire or buy from? There is certain content that will prove you're the one to hire. You have the opportunity to craft messages in your copy and content that will prove you're the one to hire or buy from. When you focus on these 5 claims in your content, people will understand you are the one to work with. Telling stories is part of the content that will differentiate you so that your soulmate clients understand why you are the one to work with. If you aren't resonating with them, you won't prove that you are the one they should hire. The 5 Claims you need in your content to connect with your soulmate client Convenience – prove that working with you is convenient and fast, that you are easy to work with and compatible with them. Comparability – measuring yourself up against other solutions or competitors. Commitment – dedicated to them, employees, or a cause. Connection – you know your customers and they know you will be there for them. Confidence – you want customers to know that you deliver what you say you will deliver. Examples of the 5 claims to include in your content to prove you're the one to hire Claims come in the form of mottos, taglines, social media posts, email copy, and website copy. Referring to these claims will help you create content that will prove you're the one to hire. Read the full show notes and access all links. Website for Melanie Deziel Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel Learn more about and apply for The Success Without Social Mastermind Business Growth Program. Additional Resources Why you need a pre-launch copy strategy and how to create it – Episode 158 A personal brand is many things, but differentiation is key – Episode 79 You need "time" to create a brand story - Episode 225 Download more free resources to grow your business without an emphasis on social media.
Up first in this mini-series, Creator Kitchen co-founder and author Melanie Deziel sits down with Jay to share a story about her time as the first-ever editor of branded content at the New York Times. Jay and Mel dive into the messy reality of crafting resonant narratives -- and using them to serve an audience and build your business.Throughout this series, we'll learn from how inspiring creators and experts craft their most valuable, most original stories that build connection and resonate deeply. We're putting on display the hidden details, tiny choices, and emotional moments, as we seek to go beyond telling stories to instead BECOME storytellers.BECOME A STRONGER STORYTELLER:Subscribe to my free newsletter. Every other week, get a new story/framework to help you stand out easier and resonate deeper with your work: jayacunzo.com/newsletterCRAFT A PODCAST YOU'RE PROUD TO CALL YOURS:Work with me one-on-one to develop or improve a show that stands out easier and resonates deeper. Using your creativity, NOT your budget, you'll walk away with an irresistible premise and format – and the on-mic skills to tell stories and conduct interviews that grip and inspire them.Book an hour now or learn more about my coaching and collaboration.JOIN THE CREATOR KITCHEN MASTERMIND:Connect with Jay and peers who care deeply about the craft: The Creator Kitchen is a mastermind of content creators learning to ship higher-impact work. We help you see the possibilities, decide the best approach, and execute with clarity + confidence on your most important projects.Learn more about membership – plus get some free samples – at creatorkitchen.com***IN THIS EPISODE:Melanie Deziel: speaker, author, co-creator of the Creator Kitchen with Jay***PRODUCTION CREDITS:- Creator, host, writer, editor: Jay Acunzo- Producer and researcher: Ilana Nevins
Writing matters... a lot. You don't need us to tell you that. But what happens when you feel like you can't write? Yes, on this episode we're talking about writers' block - what it feels like, how it shows up, and how we can tackle it once and for all. SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.DEVELOP MORE INSPIRING IDEAS & STORIES:Jay's free newsletter, with a new idea for communicating in ways that connect shared every other Friday: jayacunzo.com/newsletterThe Creator Kitchen: Jay's membership for quality-obsessed creators, built in partnership with Melanie Deziel (author, speaker, NY Times, TIME, HuffPost). Use code UNTHINKABLE for $100 off membership.Jay's 1:1 coaching: book an hour or a month of swapping voice memos -- or book Jay as your dedicated collaborator, coach, exec. producer, and creative partner to develop your ideas and tell more effective stories.***VOICES IN THIS EPISODE:Mia Quagliarello: Head of Creator Community at Flipboard, writes Mia's Queue newsletterMark Schaefer: keynote speaker, founder and co-host of Marketing Companion, bestselling author (of 12 books!) Beth Dunn: coach, public speaker, author, Principal Content Designer at Thrive Global***PAST MAKER MONSTER EPISODES:Maker MonstersMaker Monsters 2Maker Monsters 3***PRODUCTION CREDITS:- Creator, host, writer, editor: Jay Acunzo- Producer and researcher: Ilana Nevins
Today, why formats matter so much. If you want to get listeners stay engaged, for readers to finish an article, to resonate deeply and make work that matters, then we need to focus on formats. In this episode, we focus on why formats matter so much, how you can search them out for yourself and craft your own to hook an audience and get them to the end.We're joined by the most format-obsessed person out there: Hugh Garry, co-founder of Storythings. Hugh and his team write the newsletter, Formats Unpacked, diving each week into a format and why they love it so very much and why, maybe, you should too. DEVELOP MORE INSPIRING IDEAS & STORIES:Jay's free newsletter, with a new idea for communicating in ways that connect shared every other Friday: jayacunzo.com/newsletterThe Creator Kitchen: Jay's membership for quality-obsessed creators, built in partnership with Melanie Deziel (author, speaker, NY Times, TIME, HuffPost). Use code UNTHINKABLE for $100 off membership.Jay's 1:1 coaching: book an hour or a month of swapping voice memos -- or book Jay as your dedicated collaborator, coach, exec. producer, and creative partner to develop your ideas and tell more effective stories.***INSIDE THIS EPISODE:Hugh Garry: Director at Storythings, writes the Formats Unpacked newsletterTone Knob newsletterBrands and Humour newsletter***PRODUCTION CREDITS:- Creator, host, writer, editor: Jay Acunzo- Producer and researcher: Ilana Nevins
Ever wondered how to brew compelling content that sets you apart? Join me for a riveting conversation with Melanie Deziel, a content wizard who began her journey in journalism and went on to shape the digital marketing world. This episode is loaded with Melanie's intriguing anecdotes - from creating branded content for the Huffington Post and the New York Times to her time as the Director of Creative Strategy at Time Inc. Plus, she recounts the challenging yet triumphant book launch of Content Fuel during a global pandemic. Melanie shares her ingenious approach to content creation, leveraging AI and chat GPT ideation to keep the content wheel spinning. She gives us a sneak peek into her latest book, Prove It, a manifesto of her belief in earning audience trust through content. We'll explore the idea of content as evidence, validating business claims and fueling digital marketing drives. Lastly, we delve into the heart of content creation, exploring Melanie's distinct content fuel framework. She underlines the importance of 'focus' and 'format' in the content ideation process, and how the delicate interplay between the two shapes engaging content. We also discuss potential roadblocks to ideation and innovation in companies, and how leaders can catalyze creativity within their teams. Tune in for an enlightening conversation brimming with practical tips and insights. Don't miss it!Learn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
Phil Gerbyshak sat down with Melanie Deziel, the author of "Prove It! Exactly How Modern Marketers Earn Trust." The conversation revolved around the importance of trust in marketing and how to cultivate it effectively.Some of the key points Melanie shared include: Thinking Like a Journalist: Melanie emphasized the importance of adopting a journalistic mindset in marketing. This involves being curious, asking the right questions, and seeking the truth. By doing so, marketers can create content that is both informative and engaging, which helps build trust with the audience.The Value of Customer Reviews: Melanie and Phil discussed the power of customer reviews in establishing trust. Positive reviews can significantly influence potential customers' perception of a product or service. They also discussed strategies for encouraging customers to leave reviews and how to handle negative feedback.Proving Connection: The duo delved into the concept of proving connection, which involves demonstrating a genuine understanding of the customer's needs and wants. This can be achieved through personalized marketing strategies and by showing empathy in communications.Units of Trust: Melanie introduced the concept of "units of trust," suggesting that trust isn't binary but accumulative. Each positive interaction with a brand can add to its "units of trust," while negative experiences can detract from it.What Do We Need Our Clients to Believe?: Melanie and Phil explored the idea of shaping customer beliefs. They discussed the need for marketers to clearly communicate the value of their product or service and how it can solve the customer's problem.Signaling Commitment: The conversation concluded with a discussion on signaling commitment. This involves showing customers that the company is invested in their success and is committed to providing excellent service. This can be done through actions such as following up on inquiries promptly and going the extra mile to meet customer needs.Melanie shared tons of valuable insights into the role of trust in modern marketing. Both Melanie Deziel and Phil Gerbyshak highlighted the importance of authenticity, empathy, and commitment in building and maintaining trust with customers. Get your copy of Melanie's book, Prove It!. ★ Support this podcast ★ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe
Everybody hates marketers.Well, not everybody… but if you look at a Gallup survey from 2020, Americans rate advertising practitioners as only slightly more trustworthy than car salespeople!Ouch, that hurts.It's because people believe marketers are willing to bend the truth and manipulate people to buy things they don't want. Modern buyers are more skeptical of advertisements and marketing messages than ever.Melanie Deziel, VP of Marketing at The Convoy and Author of Prove it: How Modern Marketers Earn Trust, argues the burden of proof is on marketers:"If we don't acknowledge the incredible amount of skepticism and doubt that we're up against, then chances are we're not going to be able to overcome it. It's why modern marketers need to act more like lawyers who bring evidence to prove their brand claims."Today, Melanie shares the 3-part trust-building content strategy. In this Marketing Powerups episode, you'll learn:The 5 types of claims that brands make.The 3 types of evidence provide compelling evidence for those claims.A brand that's doing a good job of using evidence to prove their claims.One career powerup that's helped Melanie accelerate her career.⭐️ Free powerups cheatsheetSubscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Melanie Deziel's trust-building content strategy using the "Prove It" framework: https://marketingpowerups.com/022
Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship
This week's Misfit Entrepreneur is Melanie Deziel. Melanie is the founder of Storyfuel. She is a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She was the first-ever editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines. She's the author of multiple bestsellers including her latest, Prove it: Exactly How Modern Markets earn trust. Building trust is one of the most critical aspects to building a great business and brand in today's world and Melanie has proven time and time again to be the go-to learn how to do so. www.StoryFuel.co www.CreatorKitchen.com To see the full show notes and Misfit 3 for this episode, go to www.MisfitEntrepreneur.com Show Sponsors: Millionaire University: Check out the Millionaire University podcast wherever you listen to your podcasts and go to MillionaireUniversity.com/training to get your free business masterclass today! 5 Minute Journal: www.MisfitEntrepreneur.com/Journal
In marketing today, there's the widely used, noisy way to market yourself and your business, but then, just maybe, there's a calmer, quieter, perhaps more effective way.Stories from one of the world's most surprising speakeasy lounges, based in London, as well as one of Jay's favorite marketers who doesn't show up much publicly -- least of all on social media -- yet has found a way to build a business which is in-demand and even overbooked. (Now that sounds pretty unthinkable.)In this episode: speakeasy business! Why going deeper instead of broader, emphasizing value instead of scale, and prioritizing resonance over reach are all viable ways to build your business and leave your legacy. DEVELOP MORE INSPIRING IDEAS & STORIES:Jay's free newsletter, with a new idea for communicating in ways that connect shared every other Friday: jayacunzo.com/newsletterThe Creator Kitchen: Jay's membership for quality-obsessed creators, built in partnership with Melanie Deziel (author, speaker, NY Times, TIME, HuffPost). Use code UNTHINKABLE for $100 off membership.Jay's 1:1 coaching: book an hour or a month of swapping voice memos -- or book Jay as your dedicated collaborator, coach, exec. producer, and creative partner to develop your ideas and tell more effective stories.***INSIDE THIS EPISODE:Michelle Warner: WebsitePaul Tvaroh and Lounge Bohemia (Lounge Bohemia Instagram)Jay Clouse (Creator Science, Jay's podcast and business)***PRODUCTION CREDITS:- Creator, host, writer, editor: Jay Acunzo- Producer and researcher: Ilana Nevins
In this inspiring episode of the Unmiss Podcast, we chat with Melanie Deziel, author of the new book “Prove It” and founder of Creator Kitchen, a membership for creators. Melanie discusses using content as evidence to build trust with customers and how to unlock creativity as an entrepreneur or creator. Our conversation with Melanie Deziel…
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
What is the Content Fuel Framework, and how can it generate an endless stream of story ideas? Can you share some examples of its different focuses, formats, and multipliers? How do you view the role of user-generated content in building a brand's presence? In "Prove It," how can strategies like corroboration, demonstration, and education be used to showcase a company's values through marketing? As a former journalist turned branded content creator and marketer, why is it important to think like a journalist in marketing? Melanie answers the above questions and many more as she takes a masterclass on unleashing content creation. Melanie Deziel is an experienced and successful keynote speaker, author, and branded content creator. She has written two books on the subject, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" and "Prove It: Exactly How Modern Marketers Earn Trust." Melanie Deziel has held various positions in the industry, including being the first-ever editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines. Melanie also teaches graduate-level content marketing courses and frequently guest-lectures at universities. Melanie's website https://www.storyfuel.co/ Melanie on Linkedin https://www.linkedin.com/in/melaniedeziel/ Melanie's Books https://www.amazon.com/dp/1734329009/ https://www.amazon.in/Prove-Exactly-Modern-Marketers-Trust/dp/1774582015 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Intro to Melanie Deziel 02:39 From News to Narratives: A Journalist's Approach to Crafting Compelling Content 05:45 Content Fuel Framework : Unlimited Story Ideas 09:16 Content Fuel Framework - How the Focus + Format Drives High-Quality Content 10:39 Applying the Framework - Live Examples Diabetes Nutraceuticals & Ice Cream 18:38 Focus of Data and Curation - A Canva Example 22:15 How to Showcase Your Expertise using Curation 24:11 Underutilized Format of Image Galleries 26:50 Using Quizzes as a Fun and Effective Format for Content Creation 30:24 How to Select the Best Content Ideas for Maximum Impact 32:58 User Generated Content : The NY Times User-Generated Content Example 35:45 Multipliers : Scaling Up Content Ideas that Work 41:22 Prove It : Building Trust with Collaboration, Demonstration, and Education 45:18 Demonstrating Connection to Community Connection 46:47 Rapid Fire - Personally Speaking with Melanie Deziel 49:06 Connecting with Melanie Deziel The Content Fuel Framework The Content Fuel Framework is a simple and effective way to generate unlimited story ideas. The framework consists of ten different focuses and ten different formats. Basic - What is it? How-to - How to do it? List - What are the best tips? Myth-busting - What are the common myths? People - Who are the people involved? Process - How is it made? History - What is the backstory? Comparison - How does it compare? Current events - What is happening now? Future - What is the future of this? Here are the ten formats: Article List Video Audio Infographic Social media post Newsletter Webinar Presentation Email course By combining the focuses and formats, you can come up with hundreds of ideas. For example, you could create a video about the history of a product, an article about how to use it, or an infographic comparing it to other products. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee
In this episode, host Jeremy Shere talks with Melanie Diezel, Chief Content Officer at StoryFuel and author of Prove It: Exactly How Modern Marketers Earn Trust. They discuss repurposing content in the B2B world and the importance of updating existing content rather than just creating more and more content.Highlights: How to repurpose content, including updating existing content, copying and excerpting, and reformatting The importance of making sure existing content remains relevantHow to identify which claims need to be backed up with data Making claims more believable by linking to relevant case studies Learn more about StoryfuelConnect with Melanie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.
If you are marketing your business, your product, or even yourself for an opportunity, how can you earn the trust of your audience? The award-winning branded content creator and author Melanie Deziel shares how you can provide the proof needed to build trust. ~ WE'LL DISCUSS ~ How to take the journalist approach of “show, don't tell”, and apply it to marketing How to decide what's relevant when providing proof Why we as consumers tend to be more skeptical of subjective claims vs objective Mel's Book Recommendation: Everybody Writes, 2nd Edition by Ann Handley To learn more about Mel Deziel, visit the links below: Book, Prove It: Exactly How Modern Marketers Earn Trust, by Melanie Deziel & Phil Jones Website, storyfuel.co LinkedIn, @MelanieDeziel Instagram, @meldeziel About Melanie Deziel: As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She has developed and taught graduate-level content marketing courses for both Fairleigh Dickinson University and City University of New York, and frequently guest-lectures for the many universities that use her books as texts. In addition to delivering keynotes, leading workshops, and coaching clients on organized creativity, Melanie is also the co-founder of both The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. She advises multiple other startups and also serves as a judge for several industry awards. Sign up for Building Belief Masterclass here! Stay Connected with Heather: To schedule a call with Heather, click here To follow Heather on Instagram, click here To subscribe to Heather's newsletter, click here To request a transcript of this episode, email: operations@heatherhansenpresents.com
Melanie Deziel and host George B. Thomas discuss Melanie's latest book, Prove It: Exactly How Modern Marketers Earn Trust, and how to apply that wisdom in the context of a B2B content marketing strategy.
Are you struggling to build trust with your audience? In this video, content expert Melanie Deziel reveals the secrets behind creating great content that will help you to build trust with your audience. Learn how to use powerful storytelling techniques and create captivating content that stands out and gets noticed. Don't miss this chance to learn from the best in the industry and get the results you are looking for!
Melanie Deziel, author of "Prove it," joins me on this episode of "The Business Storytelling Show" to discuss the topic. How do marketers prove that what they are saying is true? Let's find out. Grab a copy of Melanie's book here: https://amzn.to/3RoSYUR Don't miss these episodes: How to trust your intuition How to involve executives in your content strategy Making your social proof trustworthy
Melanie Deziel is the Co-Founder & VP of Marketing at The Convoy, and author of the best-selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, a skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content. In this episode, we talk about systemizing and maximizing your creativity, generating ideas effortlessly, and producing impactful content that sells.Book Links: Prove It: Exactly How Modern Marketers Earn Trust - Melanie DezielGuest Social Links:Email: melanie@storyfuel.co Facebook: https://www.facebook.com/meldeziel Twitter: https://twitter.com/mdeziel Instagram: https://www.instagram.com/meldeziel/LinkedIn (Personal): https://www.linkedin.com/in/melaniedeziel/ Website: https://www.storyfuel.co/ Connect with Brian Twitter, LinkedIn, & Instagram Join the Franchise Freedom community
Conversation with Melanie Deziel, the co-founder of the agency the Convoy, a keynote speaker, a former journalist and lifelong storyteller, and the author “Prove It: Exactly How Modern Marketers Earn Trust.” Episode on Website
In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and the author of both “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust." Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. More About Melanie Deziel: Her books: Prove It: Exactly How Modern Marketers Earn Trust The Content Fuel Framework: How to Generate Unlimited Story Ideas Storyfuel.co TheConvoy.com More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
In this week's episode of the SIMPLE brand podcast, I talk with Melanie Deziel, author of Prove It: Exactly How Modern Marketers Earn Trust! Melanie was on the show all the way back in episode 13 where we discussed her first book, The Content Fuel Framework. This time she's back to discuss her new book - Prove It: Exactly How Modern Marketers Earn Trust.There's a simple framework to follow to help you craft your promises and back up each claim your brand makes. Melanie and I discuss that framework to help you not only craft the right promise to your customers but also to create and deliver the right content that proves your promise without you simply saying, “Hey! Trust me!” Some of the topics we discuss include:Customers want to be able to trust brands so there's an opportunity for your brand to stand out from the crowdWhy there's such a lack of trust from consumers todayThe three different types of content to create to back up your brand's claimsHow to understand the claims that our brand is already making The difference between objective and subjective claimsThe five types of claims brands can makeWhy brands need to be careful about liberally saying they're committed to social causesHow to prove to your customers that you deliver a simple and convenient customer experience RESOURCES FROM THIS EPISODE:Melanie's websiteMelanie's book - Prove It: Exactly How Modern Marketers Earn TrustMelanie's book - The Content Fuel FrameworkSIMPLE brand #13: Melanie Deziel - How to Generate Unlimited Content for Your Brand
NFB pod favorite Melanie Deziel is back for her FIFTH conversation with host DP Knudten about her new book Prove It—Exactly How Modern Marketers Earn Trust, and its philosophy of embracing not just the talk you talk, but demonstrating the walk you actually walk. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode is sponsored by DP's book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are.” now available on Amazon at www.bit.ly/nonfiction_brand You can reach DP Knudten at: Email: dp@dpknudten.com Website: dpknudten.com | nonfictionbrand.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2022 DP Knudten LLC - all rights reserved Want to support DP and the NFB pod? Patreon makes it super easy here: https://www.patreon.com/nonfictionbrand Looking to add podcast guesting to your personal brand-boosting strategy? You should be. Check out Podmatch, a FREE podcast/guest matching service at https://podmatch.com/signup/dprecommends NONFICTION BRAND is hosted at Podbean. DP personally recommends this podcast hosting service for its quality, design, and ease of use. Check it our here: https://www.podbean.com/nonfictionbrand
Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel with Phil M. Jones About the Book: Your brand is on trial―here's how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial―and that means you better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises―even the ones you don't realize you're making―gathering the right evidence, and backing up each style of claim. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show―not tell!―the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case. It's time to stand out from all the brands that shout “trust us, we're great!” at a skeptical audience. Your customers are waiting for you to prove it. About the Author: Melanie Deziel is a keynote speaker, award-winning content creator, and lifelong storyteller on a mission to share the power of compelling and credible content with others. She is the author of the bestselling marketing and business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas (featured on episode 279 of The Marketing Book Podcast), and co-founder of The Convoy, a B2B marketplace that pools the buying power of independently owned businesses to help negotiate discounts on expenses. From page 7 of Prove It... I served as the first-ever editor of branded content at the New York Times, where I coached our advertisers on how to create compelling content that our audience would value. As a consultant, I've helped Fortune 100 companies implement content strategies that focus more on the audience's needs and interests than on their lifetime value as a customer. And I've been lucky enough to stand on stages around the world, delivering keynotes and workshops on this very topic to audiences filled with sales professionals, small business owners, and marketers from every industry, background, and walk of life. And, interesting facts: she can communicate with American sign language, and she was a state-level javelin thrower! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/prove-it-melanie-deziel
Wish more people trusted your business? Looking for a content marketing model that helps establish trust? To discover how to combine three kinds of content to earn and sustain a trusted relationship in today's marketplace, I interview Melanie Deziel. Guest: Melanie Deziel | Show Notes: socialmediaexaminer.com/534 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In our latest episode of the GrowOrtho podcast, we sit down with Melanie Deziel, the Co-Founder and VP at GroupUps. We discuss how to get the best prices on supplies and services for your orthodontic and dental practice, the cost, and the onboarding process for GoupUps. Here are some key takeaways from our conversation with … Get the Best Price on Supplies & Services with GroupUps Read More » The post Get the Best Price on Supplies & Services with GroupUps appeared first on HIP Creative.
Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and the author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie is also the Co-Founder and VP of Marketing at TheConvoy.com, a B2B marketplace that helps small and independent businesses save money on their everyday expenses so they can invest more in themselves and their communities. Her second book, “Prove It: Exactly How Modern Marketers Earn Trust” comes out October 11th, 2022. Prior to co-founding The Convoy, Melanie was the founder of StoryFuel and spent her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and served as Director of Creative Strategy for Time Inc. MEMORABLE MOMENTS:“Sometimes the best thing you can do for your content is to find someone who has the time and passion to be able to dedicate to that to help you make it what you want it to be.”“My top recommendation is to figure out where your audience is; one, maybe two, places and really focus your effort on content creation and connecting there. Because if you spread yourself too thin, you're gonna have a whole lot of mediocre content that gets you no results. I'd much rather see you be awesome in one or two places than mediocre in 12” “If you can start with the focus: ‘What do I want to say? What can I talk about?' Then you switch to ‘How do I bring that to life?' That makes the whole process so much easier.”“It helps to start from a place of abundance instead of from a place of scarcity. Like, I'm not sure what to post, I don't know what to say…you're starting with 100. That's your new baseline zero.”“For me, confidence comes from a place of knowledge and understanding. I feel most confident when I know that I can teach and add value; that I have something that I can give. I know at the end of that conversation, I can feel confident that I've done something of value.” Connect with Melanie:⭐ Connect on Twitter @mdeziel⭐ linkedin.com/in/melaniedeziel⭐ storyfuel.co Connect with Allison:⭐ Connect on Instagram @allisonwalsh⭐ JOIN THE SOCIETY: www.shebelievedsociety.com (use code 2022 to access the Society for $22/month)⭐ JOIN OUR FREE COMMUNITY: https://www.facebook.com/groups/shebelievedshecouldcommunity⭐ Check out book recommendations from the show here⭐ LEARN MORE about THINKIFIC COMMUNITIES here
Melanie Deziel is a keynote speaker, best-selling author and award-winning branded content creator. Melanie is also the Co-Founder and VP of Marketing at The Convoy, a B2B marketplace that helps small and independent businesses save money on their everyday expenses so they can invest more in themselves and their communities. Prior to co-founding The Convoy, Melanie was the founder of StoryFuel and spent her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and served as Director of Creative Strategy for Time Inc. Melanie's new book PROVE IT: Exactly How Modern Marketers Earn Trust is at the center of today's Speak Easy Mashup (SEM) Episode, where she and Lou talk about earning trust in conversations. Click this link to order a copy of SPEAK EASY ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***
Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.
In today's business world, it's not enough to tell people what you good at, why they should hire you, or that they should trust you. In fact, if you do tell them to trust you, they will probably doubt you. What you need to do today is prove it to your customers. That's why, in today's episode, I am speaking with Melanie Deziel, co-author of the new marketing book Prove It. In this conversation, Melanie and I discuss the growing sophistication and skepticism of consumers and our mutual belief that the onus is absolutely on the business – not the consumer – to build trust in a business/consumer relationship. We also touch on the importance of being truly committed to the claims you make about your business and how this is especially important to today's consumer, as well as how to use Melanie's process for performing a “claim audit” on the claims you're making to your customers. Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and the author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie is also the Co-Founder and VP of Marketing at The Convoy, a B2B marketplace that helps small and independent businesses save money on their everyday expenses so they can invest more in themselves and their communities. Prior to co-founding The Convoy, Melanie was the founder of StoryFuel and spent her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and served as Director of Creative Strategy for Time Inc. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com. Melanie Deziel, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – Melanie Deziel on LinkedIn (in/melaniedeziel/) Melanie Deziel on Twitter (@mdeziel) Melanie Deziel on Instagram (@meldeziel) StoryFuel.co Prove It by Melanie Deziel & Phil M. Jones (PeopleWhoProveIt.com) Contact Jeffrey – JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you – The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
It's time to continue the rewind and our 40 Speaking Lessons from 400 Episodes series for Episode 402 of The Speaker Lab Podcast! For Part 3 we are looking back at 10 more incredible lessons from our very own podcast guests. Living out the lessons shared by these seasoned speakers will not only strengthen you as a speaker but take your business and vision for the future to the next level. It's time to add to your list from Episodes 400 and 401! As you set your goals and put in the sweat equity, these pillars of success will help guide your way! Whether you're just starting, or need a refresh on what will set you apart in the industry, this episode is for you. Enjoy! Here are 10 (more!) key lessons to help you become a better speaker: 21. Harness the power of the freedom compass (Michael Hyatt, Ep. 246) 22. A strong personal brand will set you apart from the competition (Rick Clemons, Ep. 241) 23. There's no magic solution to get in front of event planners (Josh McGhee, Ep. 245) 24. Why you have to lovingly punch your audience in the gut (Todd Henry, Ep. 224) 25. It's important to craft an experience for your audience (Stephen Shapiro, Ep. 179) 26. Be okay with sharing the real you (Michael Barber, Ep. 195) 27. Exposure is the key to success (Matthew Kimberly, Ep. 273) 28. How to prepare right before you get on stage (Melanie Deziel, Ep. 192) 29. Show your audience you're an expert, not just a speaker (Thomas Frank, Ep. 214) 30. There's a difference between being a good baker and running a good bakery (Erick Rheam, Ep. 247) Don't miss our book giveaway! We're giving away 40 copies of The Successful Speaker to celebrate 400 episodes. CLICK HERE and enter your info to get started!
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