Podcast appearances and mentions of randy frisch

It's YOUR time to #EdUp In this episode, #957, President Series (Powered By Ellucian) #302, & brought to YOU by the InsightsEDU 2025 conference YOUR guest is ⁠Dr. Randy Frisch⁠, President, ⁠City University of Seattle YOUR host is ⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio How is City University of Seattle innovating to serve international & working adult students? What strategies is City U employing to reduce reliance on Title IV funding? How is the university collaborating with major employers like Boeing & Amazon? What role does AI play in City U's educational model & future plans? How is City U adapting to regulatory changes & advocating for higher education? Listen in to #EdUp! Ad-Free & extended conversation ONLY for #EdUp subscribers includes: Randy's insights on structuring business partnerships for education benefits City U's approach to developing flexible, employer-aligned certificate programs Thoughts on the future of higher education & rebuilding public trust Want to accelerate YOUR professional development Want to get exclusive early access to ad-free episodes, extended episodes, bonus episodes, original content, invites to special events, & more? Want to get all this while helping to sustain EdUp, for only $2.99 a month? Then subscribe today to lock in YOUR $2.99/m life long founders rate! This offer will end on December 31, 2024! BECOME A SUBSCRIBER TODAY! Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp! Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠Dr. Joe Sallustio ● Join YOUR EdUp community at ⁠⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠⁠! We make education YOUR business!

Welcome to America's leading higher education podcast where we talk trending legal, regulatory, and compliance matters - EdUp Legal! YOUR host is ⁠⁠Deborah Solmor⁠⁠. In this episode, her guest is Randy Frisch, President at City University of Seattle , an affiliate of the National University system. Tune in as we discuss the challenges facing smaller non-profit higher education institutions and considerations for strategic thinking about system models and affiliation alternatives. Listen in to #EdUpLegal. #makinglegalEASY Listen weekly to get the buzz on the trending higher education legal, regulatory, and compliance questions without the legalese. Join YOUR EdUp community at ⁠⁠The EdUp Experience⁠⁠! We make Education YOUR business

Welcome to America's leading higher education podcast where we talk trending legal, regulatory, and compliance matters - EdUp Legal! YOUR host is ⁠⁠Deborah Solmor⁠⁠. In this episode, her guest is Randy Frisch, President at City University of Seattle , an affiliate of the National University system. Tune in as we discuss the challenges facing smaller non-profit higher education institutions and considerations for strategic thinking about system models and affiliation alternatives. Listen in to #EdUpLegal. #makinglegalEASY Listen weekly to get the buzz on the trending higher education legal, regulatory, and compliance questions without the legalese. Join YOUR EdUp community at ⁠⁠The EdUp Experience⁠⁠! We make Education YOUR business

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Self-educated buyers now conduct independent research before contacting sales reps. Thus, it's crucial for marketing and sales teams to coordinate their content efforts to attract and guide these buyers through the sales funnel. Today, Randy discusses marketing to self-educated buyers. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Self-educated buyers now conduct independent research before contacting sales reps. Thus, it's crucial for marketing and sales teams to coordinate their content efforts to attract and guide these buyers through the sales funnel. Today, Randy discusses marketing to self-educated buyers. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Due to the high levels of personalization provided by platforms such as Netflix, Spotify, and Amazon, consumers now expect a similar level of personalization from B2B and B2C brands. To meet these expectations, companies need to adapt by providing relevant and personalized content that can guide consumers through the buying journey. Today, Randy discusses what personalization actually means. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Due to the high levels of personalization provided by platforms such as Netflix, Spotify, and Amazon, consumers now expect a similar level of personalization from B2B and B2C brands. To meet these expectations, companies need to adapt by providing relevant and personalized content that can guide consumers through the buying journey. Today, Randy discusses what personalization actually means. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consumers today have come to expect personalization when dealing with businesses, but if you don't have the right content to solve their problems, they'll move on to the next website. Content marketing's biggest issue currently is that content isn't being used effectively to push prospects through the buyer journey. Today, Randy discusses how to avoid the go-to-market trap. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consumers today have come to expect personalization when dealing with businesses, but if you don't have the right content to solve their problems, they'll move on to the next website. Content marketing's biggest issue currently is that content isn't being used effectively to push prospects through the buyer journey. Today, Randy discusses how to avoid the go-to-market trap. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Marketer's Journey, host Randy Frisch sits down with Jennifer Ravalli, CMO of Harri. Jennifer is an award-winning executive who is passionate about HR tech. During her year at Harri, the company has been rapidly growing, which has meant that Jennifer has had to create clear frameworks for determining their best-fit market and expand their ideal customer profile. In this episode, Randi and Jennifer discuss her time at Harri, where content lives in the funnel, and how she is leveraging ABM as Harri grows. Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Spotify, and Google Podcasts!Key takeaways from this episode:Saying no is just as important as saying yes. Jennifer and her team are very clear on what they will and won't do. She says that making sure the team is on the same page about strategy and expectations means there is room to pivot and adapt, while staying on track. Be a leader, not just a marketer. Jennifer emphasizes that at the beginning of your career, you're paid for what you do, and later on, you're paid for what you know. To be an effective leader, you need to share that knowledge with your team and allow them to execute ideas.Account executives need to be part of the funnel. Jennifer believes that as a buyer approaches the middle of the funnel, an account executive should step in, and help build the case for why the buyer needs to make a change and continue down the funnel. Learn more about Harri here: https://harri.com/Learn more about Jennifer here: https://www.linkedin.com/in/jenniferravalli

In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip.

In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Self-educated buyers now conduct independent research before contacting sales reps. Thus, it's crucial for marketing and sales teams to coordinate their content efforts to attract and guide these buyers through the sales funnel. Today, Randy discusses marketing to self-educated buyers. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Self-educated buyers now conduct independent research before contacting sales reps. Thus, it's crucial for marketing and sales teams to coordinate their content efforts to attract and guide these buyers through the sales funnel. Today, Randy discusses marketing to self-educated buyers. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Due to the high levels of personalization provided by platforms such as Netflix, Spotify, and Amazon, consumers now expect a similar level of personalization from B2B and B2C brands. To meet these expectations, companies need to adapt by providing relevant and personalized content that can guide consumers through the buying journey. Today, Randy discusses what personalization actually means. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Due to the high levels of personalization provided by platforms such as Netflix, Spotify, and Amazon, consumers now expect a similar level of personalization from B2B and B2C brands. To meet these expectations, companies need to adapt by providing relevant and personalized content that can guide consumers through the buying journey. Today, Randy discusses what personalization actually means. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consumers today have come to expect personalization when dealing with businesses, but if you don't have the right content to solve their problems, they'll move on to the next website. Content marketing's biggest issue currently is that content isn't being used effectively to push prospects through the buyer journey. Today, Randy discusses how to avoid the go-to-market trap. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consumers today have come to expect personalization when dealing with businesses, but if you don't have the right content to solve their problems, they'll move on to the next website. Content marketing's biggest issue currently is that content isn't being used effectively to push prospects through the buyer journey. Today, Randy discusses how to avoid the go-to-market trap. Show NotesConnect With:Randy Frisch: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Much like the spirits who brought Ebeneezer Scrooge back through time, co-hosts Klaudia Tirico and Kelly Lindenau are doing the same for the B2B marketing community — just in a nicer, more educational way. Episode nine of the #B2BMX podcast takes listeners through a year in review, as Klaudia and Kelly revisit the best sessions and trendiest topics from the 2022 #B2BMX series. With insights from some of the industry's finest minds — such as Uberflip's Randy Frisch, Forrester's Amy Hawthorne and Salesforce's Juliet Randall, to name a few — the co-hosts walk marketers through the biggest trends of '22 and touch upon universal ideals practitioners must carry into the new year. Plus, as a little holiday present from the team, podcast listeners can receive 25% off their ticket to the upcoming #B2BMX event in Scottsdale, Ariz. Simply check out the event's website and enter the code PODCAST25.RELATED LINKS Register for the 2023 B2B Marketing Exchange! B2BSMX will be back in Boston August 2023!  Dive deeper into all the trends and tips 2022 had to offer. 

Here's a flashback from the B2BMX stage in Boston, where Randy Frisch discussed why mapping content through the buyer and customer journey closes more deals. If you missed out on this live session, don't worry, co-hosts Klaudia Tirico and Kelly Lindenau got you covered!Uberflip's Randy Frisch walks marketers through how to avoid the go-to-market trap. Here are his three simple steps to follow: Identify your target audience, usually with some sort of data source; Attract people with various channels, social, email or whatever you're hot on; and Find a destination where customers control what they want to do next. Frisch also dives deeper into the importance of content tagging, as well as creating personalized experiences. If you've never heard Randy speak before, don't miss this opportunity to hear from one of the best! RELATED LINKS Register for #B2BMX in Scottsdale Uberflip 

Being an entrepreneur doesn't necessarily mean starting your own business. It's about owning what's in front of you. Today's guest for Coffee with Closers strongly believes in it. When you start taking that approach with your role, whether it's a company that you're working with or the company that you own, you learn to think about the business in a more wholesome way. Meet Randy Frisch - Chief Evangelist for Content Experience and Co-founder & President of Uberflip. He's the best-selling author and a host of Marketer's Journey Podcast. Stay tuned for our conversation with Randy where he shares practical advice for marketers to think beyond content creation and focus on the overall content experience. Coming up: ►How do you build a successful team where everyone owns their roles? ►What are some helpful tips for creating and promoting your content? ►What are the three areas to focus on in content marketing for your organization? ►How has email marketing changed and how to use it to serve our customers better? ►How do you prove the ROI of your content experience? Enjoy!

Experiences are powerful. Good or bad, impactful experiences can stay with you forever. In our personal lives, they shape who we are and the things we choose to do. In our professional lives, they determine how we work and who we trust. So, what do you do if your customer is having a bad experience with your company and its threatening to sink the relationship? It comes down to three fundamental lifesavers. Uberflip Co-Founder and Chief Evangelist, Randy Frisch, was on a vacation in Costa Rica with his family when a relaxing boat ride off the coast turned into a harrowing experience (we have surreal video footage to show it). Long story short, combine flames, lifejackets, and a sinking boat along with Randy and his family swimming toward shore in shock and confusion –– you'd forgive them for writing off the vacation as a total disaster. But what followed was a defining experience for Randy that allowed him to look back on Costa Rica with fondness. It was there he witnessed first-hand the power of these lifesaver experience fundamentals, proving we have the power to turn even the most dreadful experiences into positive outcomes. Since then, he's applied those successfully to his own company, Uberflip, and you can too. In this session, Frisch will share these lessons and how they apply to life, business and the marketing industry in particular. Specifically, attendees will learn: • Why you don't have to spin your wheels in so many areas when improving the experience you deliver, but rather focus on a critical few. • The intersection of relationships, trust and brand promise that overlap to create what we think of as our “experience” and how it's at the heart of everything in life and business.• What you must do when one of the three lifesavers (relationships, trust and brand promise) are lacking. • 3 actionable steps you can take today to lock down these fundamentals and deliver an enriching experience worth remembering.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Confidence can be shaken when a marketing initiative falls flat. How do we train our sight to achieve long-term goals? In this episode, we learn how Dudley Tal Stokes overcame disappointment after the 1988 Olympics in Calgary and mastered the art of visualization to compete again in the Winter Games in Lillehammer. We also hear from Dr. Frank Niles, Kevin Bailey, and Randy Frisch on how visualization can empower ABM and business-to-business marketers to hit elusive targets.

 This episode features an interview with Randy Frisch, Co-Founder and Chief Evangelist for Content Experience at Uberflip, a content experience platform & software that enables marketers to create digital experiences with content for every stage of the buyer journey. Randy has led the content experience movement, prompting marketers to think beyond content creation and focus on the overall destination, The Content Experience. In this episode, Randy shares his insights into why demand gen marketers are leading content curation, how personalization is being used to drive business and gain customer trust, and the power of marketing content to reflect what people care about.---“What we need to be thinking more about in marketing is what do people actually care about? That's the content we should create. That's the content you should package.” - Randy Frisch, Co-Founder and Chief Evangelist for Content Experience, Uberflip---Episode Timestamps:*(03:12) - Randy's Role at Uberflip*(03:19) - Segment: Trust Tree*(11:31) - Personalization and putting the right content in front of people *(16:39) - Uberflips overall marketing strategy*(20:39) - Organizing and updating assets for maximum value*(25:26) - Gathering data and gaining customer trust *(29:56) - Why demand gen marketers are content curators*(31:48) - Segment: The Playbook*(40:23) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksConnect with Randy on LinkedInConnect with Ian on LinkedInLearn more about Uberflipwww.caspianstudios.com

Randy Frisch, Interim President of National University, talks about his storied professional journey from newspaper reporter to newspaper executive and publisher to college administrator. Frisch is joined by Shelly Zimmerman, former Police Chief for the City of San Diego, and a National University colleague.

We're joined by Randy Frisch, Co-Founder of Uberflip, a platform that empowers marketers to create content experiences at every stage of the buyer's journey.

In this episode, Randy Frisch—the co-founder, CMO & President of Uberflip, joins us to discuss 'how to create a personalized content experience to drive demand and improve customer engagement.' He was named one of the Top 50 Fearless Marketers globally by Marketo. Through this episode, Randy throws light on: --> Why he's mad about the way content marketing is generally done in B2B SaaS? --> What are some common mistakes that SaaS content marketers do? --> What is meaningful content personalization? And how to achieve it at scale in the context of creating relevant content experience? --> Should you control the content experience? Does it truly make sense to take people to a content hub? --> Content experience framework -- what are the components and how can you apply it today, and a lot more...

Content gets created. It goes on the site. People engage with it. Job done right? Not quite. By thinking of that content as a standalone piece, you're potentially falling into the trap of constantly having to re-engage with customers. Randy believes we should be thinking about all the content we produce, and how it's positioned in terms of personalized content experiences.Key talking pointsThe need for personalized content experiences.What a personalized content experience can look like.How CMOs can go about implementing this approach.

Today we are super excited to have our second guest stop by the podcast. Randy Frisch is Co-Founder, CMO & President of Uberflip, and author of the excellent book F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships.  We all know what content creation is, but are you familiar with Content Experience? The role of most content marketers is not necessarily associated with the distribution of the content. They're great at creating content at scale, however what's the point in investing in all that content if you don't use it? That's where content experience comes in. Tune-in to this episode to learn how to ensure all that content you've created is consumed by thinking strategically about the environment, structure, and ways we get people to engage in our content. About the Guest: Connect with Randy on LinkedIn: https://www.linkedin.com/in/frischrandy Follow Randy on Twitter: https://twitter.com/randyfrisch Learn more about Uberflip: https://www.uberflip.com Buy F#ck Content Marketing book: https://www.amazon.com/Content-Marketing-Experience-Revenue-Relationships-ebook/dp/B07NPDQR4F/ Follow the Hosts on LinkedIn: Jordan Henderson (Director of Revenue Operations) Brandon Redlinger (Sr. Director of Product Marketing) Jonathan Stevens (Sr. Marketing Operations & Automation Manager) Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

In today's episode of Demand Gen Chat, I had the opportunity to chat with Randy Frisch the co-founder and CMO at Uberflip. We talk about going deeper on personalization. 10 years ago, "knowing" someone's first name was enough, but we have to continue to evolve. The buying experience is also critical, it will set you apart from your competitors. Show Notes: Uberflip - https://www.uberflip.com/ Snowflake - https://www.snowflake.com/ Amber Bogey - Degreed - https://www.linkedin.com/in/amber-bogie/ F#ck Content Marketing - https://www.amazon.com/Content-Marketing-Experience-Revenue-Relationships-ebook/dp/B07NPDQR4F Kyle Lacey - CMO Lessonly - https://www.linkedin.com/in/kylelacy/ Follow Randy: https://www.linkedin.com/in/frischrandy/ The Marketer's Journey Podcast - https://podcasts.apple.com/us/podcast/the-marketers-journey/id958284714 Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

There are CMOs and then there are founders. But Randy Frisch? He's a CMO AND a co-founder at Uberflip. On this episode, Tricia sits down with Randy to discuss what it's like to do two roles at once and how he helps his team weave storytelling into everything (yes, everything), they do. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Randy on Twitter @triciagellman @randyfrisch @DriftPodcastsFor more learnings from Tricia, check out her quarterly newsletter, The Path to CMO 3.0 https://www.drift.com/insider/learn/newsletters/chief-marketing-officer/

Randy Frisch wants you to know something: he doesn’t hate content marketing. Randy just believes that if you’re going to invest your time and resources into something, you should make it memorable.“The idea there was not that we shouldn't create content. It wasn't that I hate content marketers. It was more so that there's no value in creating all this content if it's not going to get used, and if it's not going to be found.”Randy is the CMO and Co-founder of Uberflip, an experience marketing platform that is empowering marketers to create remarkable content by surfacing the right thing at the right time. On this episode of Marketing Trends, Randy discusses what content experiences are and how marketers can better leverage their content to create lasting impressions on their buyers. Plus, he explains why your personalization efforts are not as good as you think they are.Main TakeawaysSolving the Correct Problem: Marketers are more in control of the B2B journey than ever before, and while marketers are focusing heavily on personalizing those journeys for their buyers, there is often a disconnect between the experiences that marketers deliver and what buyers are expecting.Content as an Experience: Everyone is producing content, from videos to blog posts, and it's easy to just put anything up on your company website. What makes for great content is the experience that surrounds it. This can include things like the visual aesthetic, the landing page it lives on, the display and the placement. Don’t just produce content, but make sure the content you are producing is a memorable experience for the consumer.Marketing and Sales Alignment: Marketing and sales should no longer be operating in silos. On average, when the two departments operate separately from one another, it could cost businesses between 20 and 30% in revenue. To build valuable content, your content must reflect the goals of your sales and should sync with the way you talk about your product and service.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer 

Episode Outline[01:26] Getting into category creation[02:50] The Uberflip timeline[05:22] Content marketing in 2012[10:10] Other category names in the running[13:23] The early list of must-have next steps[16:26] The Uberflip Experience[20:28] Looking to the future[24:19] Inspiring peopleRandy's InspirationsPeter CreshaMark McCloudJay BaerAnn HandleyConnect with RandyLinkedInTwitterUberflipWebsite

This week's show is called "What Does “Content Experience” Mean? (and Why it’s Vital to Marketing Success)!" and our guest is Randy Frisch, CMO at Uberflip. Learn about Randy's perspective and insight on the evolution of content marketing from the focus on creation to the lack of utilization. Content marketing has become a team effort, made up of more than just marketers.  Listen in now for this and a LOT MORE!  Sales Pipeline Radio is sponsored and produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena. For sponsorship opportunities, contact Cherie.

We're in the middle of a historical crisis. But you already knew that… Which begs the question: Do I even need to mention COVID at all in my content? And what if I don't and I come across as insensitive? Marketing in a crisis sure can get confusing. That's why, in this takeover episode, Barb Mosher Zinck speaks with Randy Frisch, Co-Founder, CMO & President at Uberflip, about how marketers need to adapt to the new normal and keep crafting killer content.

Zero F's given in this episode with CMO and Co-Founder of Uberflip and author of F#ck Content Marketing.  Randy has been named one of the top 50 Fearless marketers in the world by Marketo.   We do a deep dive into the framework for designing an exceptional content marketing experience.  Follow Randy:  Linkedin: https://www.linkedin.com/in/frischrandy/ Web: https://b-rand.com/ Twitter: https://twitter.com/randyfrisch Groundswell Subscribe: www.Marketer.eco  Linkedin: https://www.linkedin.com/in/scottadammartin/ Instagram: https:/www.Instagram.com/scottmartin_org Twitter: https://www.Twitter.com/scottadammartin   

This week’s guest on CMO Insights is Randy Frisch, CMO and President of Uberflip. Randy talks about: How Marketing is now responsible for accelerating pipeline The importance of understanding which content channels are most effective The difference between point solutions and platforms in the MarTech landscape Learn more about your ad choices. Visit megaphone.fm/adchoices

Season Premiere! Latane talks sense with Uberflip CMO, Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences. Randy lives in marketing and is constantly thinking about how you can engage the reader so that they are excited by the content and experience you provide. In Randy’s book, F#ck Content Marketing, he lays out what today’s content marketing is lacking in and how to revive it.

Darin and Mike are joined by the President of City University of Seattle, Randy Frisch. Randy shares his experiences working in higher learning and how technology disruption is leading to an evolution in the field. Prior to working in education, Randy had stints at several news publications including the San Diego Business Journal, the San Diego-Union Tribune, and the Salt Lake Tribune, serving in roles ranging from General Manager, Chief Financial Officer, and VP of Operations and Information Technology.

Randy Frisch is the co-founder and CMO of Uberflip, a content experience platform. He joined us on the podcast to talk about marketing during the COVID-19 pandemic - how it has and hasn't changed, and how we need to rethink how we use content to engage, inform and influence customers. We also talked about what the "new normal" for marketing will look like as we slowly emerge out of pandemic and try to get back to business as usual.

Your huge annual conference was scheduled in early April. Well, all those opportunities got scratched.    How do you recreate a conference-grade level of opportunity using only digital channels?   In this episode, I interview Randy Frisch, CMO at Uberflip, about how to adapt your digital channels for our unprecedented times.   What we talked about: Relevance matters most in marketing right now How to create digital destinations — 3 layers to consider Getting someone to engage means planning their next event For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.

The sales process is broken. Nobody actually enjoys buying anymore—especially not software. And when it comes to most sales processes, the human touch has just disappeared. Randy Frisch, CMO at Uberflip, recently talked with Ryan Bonnici, CMO at G2, about his approach to this problem. They talk about: How being a mini CMO prepared him to wear all the CMO hats Ryan's take on how the sales process is broken (& how to streamline it) Why marketers should think like consumers Four weeks off a year is the bare minimum Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

On this episode of Journey Map we're talking to Randy Frisch, Co-Founder, CMO and President of Uberflip. We talk about the importance of content experience, going to the movies, and play two truths and a lie.

You may just have the best content in the world, but if your user experience isn’t top notch, the content may as well have been written by a seahorse. In this episode of AQ’s Blog & Grill, Randy Frisch describes the key difference between content marketing and content experience. He explains how we can get stuck in this loop of pumping out amazing content – content that is actually attracting our ideal customer and demographic – and yet we’re not seeing the sales and conversions one would expect. The assumption then, pump out more great content, right?! Wrong. The content isn’t the issue. The content was likely never the issue. Listen in to hear how your user experience may be the key to getting those customer relationships, increasing demand and bringing in the revenue that you’ve been fumbling for. There’s so much more that went down in this episode, and some awesome examples and tangible takeaways. You don’t want to miss it.   Randy Frisch is the CMO and cofounder of UberFlip as well as an author of a phenomenal business book titled F#CK Content Marketing. Uberflip is a content experience platform that empowers marketers and creators to create content experiences for their users at every stage of their journey. Website: https://b-rand.com/ Twitter: https://twitter.com/randyfrisch Instagram: https://www.instagram.com/uberfliphq/ LinkedIn: https://www.linkedin.com/in/frischrandy/ UberFlip website: https://www.uberflip.com/ Book link: https://www.uberflip.com/content-experience-book/ Book link (amazon): https://www.amazon.ca/Content-Marketing-Experience-Revenue-Relationships-ebook/dp/B07NPDQR4F

Hey everyone! Today, I share the mic with Randy Frisch, Co-Founder and CMO of Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences. Tune in to hear Randy discuss why we need to work on account-based engagement, how to know if you’re creating too much content and how Uberflip gets the most out of their annual conference. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Growth Everywhere on iTunes Get the non-iTunes RSS Feed  Connect With Eric Siu:  Growth Everywhere Single Grain Eric Siu on Twitter

What do a dungeon master, a baseball coach, and the Bachelor have in common? Apart from being the pitch for the weirdest reality TV show you’ve ever seen, probably not much. But that’s exactly what the team at Uberflip came up with for their explainer videos. The problem started when they realized that nobody could come up with the same answer when asked what their agency did. So CMO Randy Frisch and the team at Uberflip enlisted the help of a creative agency to get it right. On this episode of #VideoInFocus, we talked about:How to nail your explainer contentWhat is painstormingChoosing a creative agency to partner with For more content and episodes, check us out on Apple Podcasts and be sure to subscribe to our YouTube channel.

What is a content experience? How does it apply to entrepreneurs? Customer engagement is a driving force that leads to sales and our marketing needs to be on-point to remain competitive. So how do we focus on customer engagement through the content we create? Randy Frisch joins us in this episode of Just the Tips to educate us on creating customer experiences through content. Randy is the CMO and Co-Founder of Uberflip and a best-selling author. He is an expert in content experience and using content to connect with customers, drive demand, and increase your revenue. His focus is on how to deliver content targeted to a specific audience to generate results. Don’t miss this evocative episode! Outline of This Episode [2:30] I introduce our guest, Randy Frisch.  [3:30] Creating a Content Experience [7:10] How did Randy get into this field? [10:40] How to deliver personalized content [14:30] Marketing is a balance between art and science [16:35] Randy’s Content Experience framework [24:30] Where do you focus your content? [27:00] The best approach to curated content Great content doesn’t necessarily equate to great sales Great content is important, but it isn’t always a driving factor for sales. Everyone knows that valuable content is essential. Because of that, everyone and their mother are producing great content. The ‘If you build it they will come’ mentality is outdated and no longer a viable option to lean on. Customers expect that you will deliver content curated for them.  Randy uses the example of Netflix—when you login, they propose suggestions just for you (based on your history). Spotify delivers the same user experience with playlist suggestions. Randy’s premise is that we need to stop creating content without a strategy. It needs to be hand-picked for a specific audience. We need to create an experience that feels like it’s just for them.  Organize content based on how your audience is searching The needs and interests of your audience need to be taken into consideration. How do you answer their questions? What is their intent behind a Google search? We need to stop producing content and start producing stellar content based on what our audience desires.  Randy points out that devices—such as Alexa—answer questions by pulling answers from the #1 search result.  If all of these devices are excluding all results other than the #1 slot, it’s a huge problem. #2 is no longer good enough. So you need to begin to analyze buyer intent, what questions they’re asking, and how you can best answer those questions to rank #1 and sell your product.  Randy’s Content Experience Framework Randy has a 5-step framework that he believes will help you narrow down your focus and deliver a quality content experience: Centralization: Blog posts, videos, infographics, etc. need to be able to be found in one location—your website. Not just scattered across social media platforms.  Organization: Tag your content so that it can easily be found in a search, internally by your team and externally by users.  Personalization: Build a user experience by creating collections of your content, with personalized messaging, images, and more. Build a customer journey. Distribution: How do you get in front of your audience? Email, ads, social media must link back to your binge-worthy content. Generate Results: If you’re distributing content that is valuable to your customer base, and you’ve engaged them, you should generate sales results. We talk about Randy’s framework in detail in this episode, be sure to listen to the whole thing! Further resources are linked below. Stop driving traffic away from your channels Obviously, you want to be on the channels where your audience is (Facebook, Instagram—you get the drift). Randy insists that you stop entertaining your customers on channels that you don’t own. For example, YouTube is designed to keep the user on their platform. Not only do they suggest videos to keep you watching, but they may even market the content of a competitor! What if you directed that traffic directly to your site and retained the audience? Do not direct traffic away from your website to a different platform. The customer will get lost in the social media funnel and in most cases, forget that they navigated to your site. If you utilize social media—you need to—have a strong call-to-action to drive customers to a content experience designed just for them.  Randy, Dean and I continue to discuss where to focus your content, the best approach for content creation, and the difficulty of podcasts. Resources & People Mentioned Randy’s Content Experience Framework  Randy’s Website Randy on Twitter Randy on LinkedIn F#ck Content Marketing by Randy Frisch Sirius Decisions Salesforce CRM Snowflake Data Warehouse Content Marketing Institute Musicfor “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Site: www.jamespfriel.com Interested in being a guest on the show? Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Randy is the Co-Founder, CMO, & President of Uberflip, a content experience platform. Randy is the author of the best-selling book on Amazon, F#*k Content Marketing, and the host of The Marketer’s Journey podcast. Randy has spearheaded content experience movement to help marketers think beyond content creation. Curious what it means to look beyond content marketing? Or how marketers can seamlessly blend content creation with the demand gen team? Randy answers these questions and more on this week’s episode.   Key Takeaways: [1:55] What is the difference between B2B and B2C content marketing? [5:50] How to successfully blend a journalistic content approach with the role of a demand gen person. And how this relationship will change over the next ten years. [13:35] Randy defines what content distribution really means to marketers. [16:00] Why starting an event essential for starting a movement. [22:50] Randy reflects back on his career before starting UberFlip and shares some of the important lessons he’s learned. [25:25] The challenges Randy has faced since starting a business. [30:00] What makes a marketer a good entrepreneur? [33:55] What does Randy look for in a marketer? [36:45] Randy shares some of the differences he’s seen when it comes to working with U.S. vs. Canadian companies. [38:20] The venture capital world, in many ways, ruins our expectations of consumers. Randy explains what he means. [41:45] Randy touches on the strategic hires him and his team have made, and how it helps maintain their success and growth. [44:30] Why Randy hates anonymous feedback. [46:25] What culture is not. [51:05] What’s next for Randy?   Mentioned in This Episode: Uberflip.com B-rand.com Go.forrester.com G2.com The Marketer’s Journey podcast

I love speaking to marketing leaders…learning about how they got where they are, what worked and what backfired. I also love having them challenge my ideas. It gives me a fresh perspective that I can take back and share with my team. So many times when I've been having these conversations I've wished we'd been recording them — there's just so much value in what these leaders have to say. Well, get ready. Because from now on, that's exactly what we're doing.  This is Episode 0, our introductory episode, of The Marketer's Journey. In this episode you'll get to know our host, Randy Frisch, CMO at Uberflip. We'll also talk about what you can expect this show to look like going forward.

We consider today’s guest a true rule breaker! Randy Frisch, CMO and Co-Founder of Uberflip, joins the Revenue Rebels podcast to share how marketers can evolve their thinking around content marketing and content experience.Host, Rhoan Morgan sits down with Frisch to discuss:Why marketing leaders must prioritize content experiencesWhat a successful content experience looks likeHow marketers can overcome the biggest roadblocks to crafting exceptional experiencesP.S. We do drop an F-bomb or two in today’s episode, so turn the volume down or use headphones if you’re around children or in the office.About Our GuestRandy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. He is also a host of Conex: The Content Experience Show podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

  Whether we know it or not, we're all creating content experiences. Sometimes, they just suck...   Today's guest is a rule-breaking marketer and a leader in the content experience movement. Randy Frisch, CMO, and Co-Founder of Uberflip, joins the Revenue Rebels podcast to share how marketers can evolve their thinking around content marketing and content experience. ---more--- Host, Rhoan Morgan sits down with Frisch to discuss:Why business leaders must prioritize content experiences What a successful content experience looks like The biggest roadblocks marketers experience P.S. We do drop an F-bomb or two in today’s episode, so turn the volume down or use headphones if you’re around children or in the office.About Our GuestRandy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. He is also a host of Conex: The Content Experience Show podcast was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).   ___________________________________________ Revenue Rebels is hosted by Rhoan Morgan of DemandLab which is a program on the Funnel Radio Channel.  DemandLab is the sponsor of Revenue Rebels    

In this episode, CMO of Uberflip, Randy Frisch takes into question what we think we know about content as marketers and what makes it great. Here's a hint, it's all about crafting the right experiences.

The practice of content marketing began to evolve into a grown-up discipline about a decade ago. That was around the time social media platforms had reached the size where they could serve as a practical delivery channel. Companies no longer had to rely on paid ads to drive visitors to their own branded web properties – they could attract inbound traffic organically through social media. And then with the democratization of publishing the content floodgates burst open. Today the world is awash in blogs, streaming video, e-books, white papers, infographics, webinars, podcasts, newsletters and so much more, in a dizzying dogfight for attention. We’ve reached a saturation point, where no matter how good the content may be, the chances of it being noticed are remote. Despite this explosive growth, content marketing remains a leap of faith for most companies. They may have become better at generating content – but whether it works or not remains to be seen, especially when you consider that 70% of content reportedly goes unnoticed. Which is probably why 86% of companies say that their content marketing efforts aren’t generating business value, according to Forrester. Pretty distressing when you consider how much money is spent on content marketing – oftentimes, as much as one third of a company’s marketing budget. Despite the questionable contribution to business results, marketers are undeterred – budgets are expected to keep growing. But that means the content glut will only get worse. Even more money will have to be spent making that content visible – relying, just as before, on paid ads. The solution, according to Randy Frisch, is to say “F#CK to Content Marketing”, which just happens to be the provocative title of his recently published book. Despite the attention-grabbing title, he’s been an ardent proponent of content marketing ever since he and his partner founded their company Uberflip in 2012. Uberflip competes in the hotly contested arena of content marketing platforms. But unlike a lot of its CMP competitors, which function as publishing workflow engines, Uberflip prefers to optimize what it likes to call the “content experience”: allowing marketers to offer a more personalized and interactive way to engage with content. Every year the Toronto-based company hosts a highly regarded event for marketers called CONEX - short for “content experience” - which just last month drew a crowd of over 700 attendees from across North America. The main thesis of Randy’s book is that marketers have spent too much time worrying about content scalability and not enough about content discoverability. Even the best content can get buried in a chronological scroll. And often the content is too elementary or generic to be of much value to prospective buyers deep into self-education. Marketers should be thinking about how to map the content journey to the purchase journey, Randy argues, and design a dynamic experience that aligns with the knowledge level and decision stages of individual buyers. But before getting Randy’s take on the state of content marketing I wanted to know: what’s up with that book title?

“What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now there’s too much content and people aren’t engaging with it. As CMO and Co-Founder of Uberflip, Randy Frisch helps marketers create engaging content experiences. He’s also the author of a new book with a NSFW title that we discuss on this week’s episode of the On Brand podcast. About Randy Frisch Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also a host of Conex: The Content Experience Show podcast, which was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes). Episode Highlights Why drop the F-bomb in a book title? Randy shared the story of how the title F#ck Content Marketing first came to him. “I was getting on a plane and I just read this article that cited data from Sirius Decisions that says that 70% of the content we create goes unused.” This is a sobering statistic.  How do we get beyond just creating content? “The answer is moving to the definition of content experience.” Randy then walked us through the three key considerations: (1) Environment—where the content goes, (2) Structure—tagging to surface the right content at the right time, and (3) Engagement—how you personalize the experience.  Making your brand style guide public. As I wrote about in my book Brand Now, I’m a big fan of the Uberflip style guide. Specifically, the fact that it’s posted publicly and it’s easy to access. In fact, you can access it here. Be sure to check out the section on brand voice as it states what traits “Uberflippers” should strive for and what traits they should avoid.  Don’t take yourself too seriously. Beyond his playful book title, Randy stressed that they don’t take themselves seriously at Uberflip. Which is why you can’t miss them at trade shows. From their big pink booth to their headbands, Uberflip is all about standing out. He estimates they’ve sent out over 30,000 headbands. As Randy said, “If something’s stupid and working you should stick with it.”  What brand has made Randy smile recently? Randy shared his experience with Peloton in a way that was very relevant to our conversation on the show. To learn more, check out Randy’s book F#ck Content Marketing, his personal website as well as the Uberflip site. You can also connect with him on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

We talk a lot about using marketing and sales tactics that re-humanize B2B and make it personal. This episode isn't just a one scoop of B2B sales and marketing tactics. It's the full ice cream sundae. Three phenomenal guest speakers gave a fast-fire panel from our #FlipMyFunnel Conference, and we have it all right here. They offered simple, down-to-Earth, best sales and marketing practices you can use today, at the office, right now. They each unpacked their version of re-humanizing B2B, talked about video, AI, and how to equip your entry-level employees. Don't miss this buffet of thought leadership. Katie Cantwell — Director of Sales at Showpad. Previously, Director of Sales at Oracle, and Owner of Loyalty at Audi. Tyler Lessard — Fearless 50 Marketer and VP of Marketing at Vidyard. Randy Frisch — Co-founder, CMO, and president of Uberflip. The moderator for this panel was the rockstar Bob Perkins, founder and chairman of the AA-ISP (American Association of Inside Sales Professionals).

In the final “Pardon the Marketing” episode of the Content Experience Show, podcasting pros Randy Frisch and Anna Hrach trade takes on podcasting trends. Special thanks to our sponsors: Uberflip Emma Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode The merits of both short- and long-form podcasts. Why some podcast listeners subscribe and commit, while others browse for one-off episodes every time they tune in. When, where, and how Randy and Anna listen to podcasts. Why some listeners prefer guest-centric podcasts versus podcasts focused on recurring hosts. Why advertising in podcasting might not feel as annoying to your listeners as you might think. A peek at what's next for Randy and Anna. Resources Get the free Content Experience Report here. Stay connected with your email subscribers using Emma. Visit contentexperienceshow.com for more insights from your favorite content marketers.

Content. Content. Content.  Content is king. Content is everything. Content is what matters. Right?  Today's companies are hyper focused on content. Content creation. Content production. Content marketing. But what if that focus was misplaced? What if most, not all, but most companies are going about it the wrong way?  Once upon a time, content marketing was very much defined as simply, “Let's go create content!”  The problem with that approach is that once you have all of the content, you're left with a very real problem. What do you do with it all? You've got piles and piles of content, and no idea how to get it in front of the people that YOU need to see it.  How do you justify all the money you spent on making that content? In order to get an ROI, you've got to actually USE the content you produce. 

Content. Content. Content.  Content is king. Content is everything. Content is what matters. Right?  Today's companies are hyper focused on content. Content creation. Content production. Content marketing. But what if that focus was misplaced? What if most, not all, but most companies are going about it the wrong way?  Once upon a time, content marketing was very much defined as simply, “Let's go create content!”  The problem with that approach is that once you have all of the content, you're left with a very real problem. What do you do with it all? You've got piles and piles of content, and no idea how to get it in front of the people that YOU need to see it.  How do you justify all the money you spent on making that content? In order to get an ROI, you've got to actually USE the content you produce. 

Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume--the more content created, the better. But the reality is that almost 70% of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create. Randy is the CMO and Co-Founder at Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer journey. In this episode, Randy unpacks what he called the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale--as well as identify and ramp up the key players in your organization who need to own this process. You’re going to learn a ton from Randy Frisch. Listen and Discover > The greatest misconception people have when it comes to content marketing. >Three keys to making sure that your content delivers value for your customers.What is a content experience? > How to drive profitable customer action and engagement with a content experience. > And much more...

This week I discuss Content Marketing one on one with Randy Frisch.  Randy is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience.

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by Randy Frisch Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/fck-content-marketing-randy-frisch F#ck Content Marketing isn't a book for content marketers. Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands. Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume--the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create. In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale--as well as identify and ramp up the key players in your organization who need to own this process.

In this "Pardon the Marketing" edition of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach debate the most annoying marketing tactics. Special thanks to our sponsors: Uberflip Emma Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode: The worst things about full-page takeover ads. What makes some LinkedIn spam messages worse than others. Thoughts on Google Home, privacy, and where smart speakers should and shouldn't be. Theories on what makes Instagram ads more tolerable than other social ads. Components of a strong CTA. How marketing personalization changed the game (and upped the difficulty) for salespeople. The pros and cons of other controversial marketing tactics like direct mail, unskippable YouTube ads, and movie previews. Resources Get the free Content Experience Report here. Stay connected with your email subscribers using Emma. Explore Airtable and empower your team with the most flexible, robust project management tool possible. Visit contentexperienceshow.com for more insights from your favorite content marketers.

Shep Hyken interviews Randy Frisch. They discuss how content marketing has changed and what businesses need to do to create the best content experience for their customers. A good content marketing strategy is part of a good customer experience. The Interview with Randy Frisch:Content marketing, and consumers’ expectations of it, has changed drastically in recent years. No longer are content marketers responsible for sales only; now, they influence the entire customer experience.In order to create a great customer and content experience, there needs to be personalization. The content that the customers come into contact with must be customized to fit their wants, needs, and interests. Companies like Amazon and Spotify are already doing this well.Before you build and market your content, you must understand who you want to connect with. Who is your intended audience? What do they want and need? Your content must be personalized and meaningful to that audience—think of it as “contextual content.”Successful content personalization can lead to customer loyalty. When customers feel that you truly understand them, they are more likely to make a purchase - and more likely to make repeat purchases. Customers want to do business with companies that understand them.It’s better to have less content that is truly personalized rather than more content that is too general.Quote: “It’s not the type or size of audience you care about, but the impact you want to make on them.” - Randy Frisch About: Randy Frisch is the CMO and co-founder at Uberflip, a content experience platform. He is also a host of the Conex: The Content Experience Show podcast and the author of F#ck Content Marketing. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your marketing team writes thought provoking blogs, creates educational webinars, and polished white papers, but what good is all that content if it's not being activated? Have you considered how your buyers are interacting with your content? Is your content organized by format or by the problems your buyers could have? A Speaker, Author, Host of the Content Experience, and Co-Founder & CMO of Uberflip, Randy Frisch, challenges marketers to be intentional about the content experience they are creating for their customers. Don't miss this episode and learn how to activate your content marketing!   Takeaways: The goal of content marketing is to drive profitable customer action. A content marketer needs to consider what type of content experience they want to put in front of their buyers. The buyers are already having an experience with the content, whether the marketer is intentional about this experience or not, is the difference. “70% of the content that we're creating is going unused.”-Randy Frisch referencing Sirius Decisions Think about the content as a nurture campaign. After the buyer interacts with your content, what is the next piece of content that they should be looking at to move them along in their buyer's journey. How do buyers experience content in real life? For example, if someone is watching a Netflix show, they are not waiting for a week before seeing the next episode. How can your content be a series of information to help solve the buyer's problem? There are three areas of content marketing: content creation, content distribution, and content experience. The difference between content distribution and content experience is that distribution is just about sending out the content. The experience considers where people will see the content and what content they should be given next. There are three keys to creating a good content experience: structure, environment, and engagement. How is the content structured to give to the right people, at the right time? Is the content visually appealing and easy to navigate? How do we personalize the content and serve the next piece? There is a five-step framework to creating a good content experience: centralize, organize, personalize, distribute, and generate results. When organizing content, do not categorize by format, sort by the solution that your content solves, for the problem the buyer has. Earn your way and make sure that you understand what your customers are experiencing first, before diving too deep into the marketing world. “The more that we can start to solve with content the same way that we solve for people those real life problems, versus, ‘Here are my products, what do you want?' That's really how we have to start shifting our thinking.” - Randy Frisch   Links: LinkedIn: https://www.linkedin.com/in/frischrandy/ Twitter: @randyfrisch Website: https://b-rand.com/ Content Experience Framework: https://www.uberflip.com/content-experience/ CoNEx Conference: https://conex.uberflip.com/ Book-F#ck Content Marketing: https://www.amazon.com/Content-Marketing-Experience-Revenue-Relationships/dp/154451364X/ref=sr_1_1?crid=2DXA5B0TH68NH&keywords=f+ck+content+marketing&qid=1558578799&s=gateway&sprefix=f%23ck+cont%2Caps%2C145&sr=8-1-spell    Busted Myths Content marketing is simply creating content. The concept goes beyond this, a content marketer has to consider how the content is valuable, relevant, and consistent to the audience they are trying to reach. Does the content help to solve the problem the buyer has? Organizing content by format is best practice. The format is not what solves the buyer's problem. The buyer should not have to search and sift through a company's blogs, webinars, and white papers to find information about the solution to their problem. Consider your buyers and their journey when deciding how to organize content.   Shout Outs Ann Handley - 3:27 G2Crowd - 19:26 Drew Davis - 24:49

In this episode of the #CX series, Ethan Beute speaks with Randy Frisch, CMO, Co-Founder, and President at Uberflip, about how to serve our customers more effectively not just through more content, but through better content experiences. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach trade opinions on event marketing and conference programming. Special thanks to our sponsors: Uberflip Emma Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode: The benefits and drawbacks of multitrack conference programming. What industry strategists versus practitioners offer conference attendees. The most effective and enjoyable post-conference networking and social events, from two pros who've seen it all. Things to consider when selecting the "voice" of your event (whether an onstage emcee or over-the-air announcer). What small, intimate conferences provide attendees that major, big-budget conferences cannot. Randy and Anna get one minute each to hype their hometowns in a Phoenix versus Toronto showdown. Resources Get the free Content Experience Report here. Stay connected with your email subscribers using Emma. Learn more about Conex: The Content Experience 2019, coming to Toronto August 20th through 22nd. Visit contentexperienceshow.com for more insights from your favorite content marketers.

In this Martech Zone Interview, we speak to Randy Frisch, Co-Founder, CMO and President of Uberflip. Randy returns to the podcast to discuss his new book, F#ck Content Marketing. Heads up... it's actually not a book for content marketers. Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands. Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume--the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create. In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale--as well as identify and ramp up the key players in your organization who need to own this process. Special Guest: Randy Frisch.

Marketers are in the business of creating content. They’re modern-day publishers. However, up to 70% of content that they create goes unused.   Today, my guest is Randy Frisch, author of the new book, F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue, & Relationships. Also, he’s the co-founder, president, and CMO of Uberflip. He identifies how to break bad content marketing habits and adapt personalization to marketing.  Some of the highlights of the show include:  Content is at the core of marketing strategies; Uberflip empowers marketers to take control of created content assets and mesh them into their marketing efforts Randy’s book is not meant to throw shade at content marketers, but capture his passion and take on the “broken” status of the content marketing industry   What is unused content? Content that’s created and posted, but never leveraged on a day-to-day basis in marketing Definition of content marketing to create content to attract a clearly defined audience and drive profitable customer action is too narrowly focused Content marketers need to start putting the right content in front of the right people for that encounter to be a great experience    Real-life examples of what content marketers are doing right and wrong; tell a story that connects with customers Content marketers feel pressured to produce content, but they’re not the only ones responsible for customer experience Tactics and tools for the personalization of content and marketing at scale Content Experience Framework: Centralize, organize, personalize, distribute, and generate results Evolution of Content: People who want to go beyond content creation and think more strategically by teaming up with colleagues Links:  Randy Frisch F#ck Content Marketing by Randy Frisch on Amazon F#ck Content Marketing—Focus on the Content Experience (Blog Post) Uberflip AMP123: Why Every Content Marketer Should Think Like a Publisher Content Marketing World Robert Rose Joe Pulizzi Content Marketing Institute Spotify Netflix Snowflake Sigstr Terminus Eloqua Write a review on iTunes and send a screenshot of it to receive a cool CoSchedule swag bag!

Innovators is a 3D audio experience that combines music and the spoken word to energize and educate you on digital marketing, business, life and achieving your full potential. Visit us at www.c9digital.com.

You feel cheated. You‘ve tried to create amazing content to win the content marketing game. And yet your revenue hasn't shot through the roof. Why? The problem isn't your content, it is how you're putting it all together. You need to put your content into a content experience framework according to my podcast guest Randy Frisch, who is CMO at Uberflip, a speaker, and author of F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships.

If a tree falls in the forest... You know the rest. But, if Randy Frisch doesn't attend a conference, did people there still talk about content marketing? It's quite possible—but perhaps not with the same enthusiasm, and likely not from the same angle. On this episode, Randy Frisch, the CMO & President of Uberflip, a content experience platform for marketers, talks about cutting through. Randy explains that you have to “Trojan Horse” your sales message inside a broader, topic of interest. The opportunity here is to create content that your target actually wants to consume, and then using that content as a path to your offering. Content marketing has to cut through and get attention. If not, in the words of Randy himself: F#ck content marketing. To learn more about properly leveraging marketing materials, creating provocative content, scaling personalization, and more, listen to today's episode. This episode is especially relevant for today’s marketers. Listen in! Subscribe on Apple Podcasts - Stitcher - or Podsearch What You’ll Learn Why Uberflip’s marketing isn’t all about Uberflip Randy shares that when he is booked to talk, no one wants him to talk about Uberflip’s technology. Instead, he needs information and a story to drive people to his product. He tells people about the best framework for content creation and does not push his product. Instead, he shares the things that businesses must do to do content creation well such as centralizing and organizing all content so it can be leveraged. Be sure to listen in to hear more on what Randy says! Common mistakes content marketers are making Marketers are falling for the trap of not wanting to overwhelm consumers with information. They are following the “send 7-9 emails over the course of a few weeks ideology,” but by doing this, they are creating dead ends for consumers who would like to know more. Randy says don't wait for the next email to share more information and most certainly do not create a dead end on information. Send people pieces of content and make sure there are several interesting paths forward from this content. Similar to Netflix series, consumers often want to binge information, and marketers are doing themselves a disservice by not providing a path for them to do so. Randy also notes that content marketing needs to be personalized. He says that Spotify does an excellent job of curating music to individuals’ tastes. In the same way, content marketers must also create an experience for different individuals’ tastes. By delivering more custom content via email or a website, marketers will be able to connect better with people! Five takeaways from Randy Frisch on content creation Have a strong point of view! Be the CMO that leads the way, disrupts the market, and evangelizes for his product. Make sure your content is personalized! Create content that the consumer can binge. Allow the consumer to choose his own adventure and follow a path of content as far as he would like. Keep everything focused on your brand! Focus on technology last, not first. Make sure you have your team and process in place before you implement technology. Timeline [2:40] Who is Randy Frisch [7:36] Top priorities as a CMO [18:01] President and CMO: how this affects marketing [25:37] More on Uberflip’s marketing [29:32] Most common mistakes content marketers are making (and solutions!) [43:05] What happens when you scale [48:04] Episode overview Connect With Guest: Connect with Randy Frisch on LinkedIn Follow Randy Frisch on Twitter Resources & People Mentioned Randy Frisch’s Book: F#ck Content Marketing Randy Frisch’s Podcast: Conex Renegade Thinkers Unite Podcast: Docusign Episode Uberflip’s 5 Steps to Build Content Experiences Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram

The post F#ck Content Marketing: Randy Frisch appeared first on Author Hour.

Randy Frisch (Co-Founder, CMO, and President of Uberflip) becomes the guest in this special Content Experience Show, to discuss his new book F#ck Content Marketing and why personalized experiences should be the goal.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How Randy and his team decided to title his new book Why the experience of interacting with your content matters How to develop a content experience framework How to personalize your experience How to systematically organize your content   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here. Preorder Randy's new book here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach discuss ten of the top marketing trends and where they are heading in the new year.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Personalization Artificial Intelligence and intent data Video Chat bots Account based marketing Customer intelligence Direct marketing Experience driven content Voice search Influencer marketing Resources Get the 2019 Content Experience Report for free here. Find out more about how Convince & Convert can help your business increase your marketing effectiveness here. Get Convince & Convert's new guide Instagram for Tourism Marketing for free here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

In this MarTech Interview, we speak to Randy Frisch, the CMO and Co-founder of Uberflip. Randy has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. We discuss how content marketers and even the industry haven't fulfilled the needs of the audience and, rather, focused on the process needs of organizations. Some of the questions that Randy answers in this interview: * Can you explain the key differences between content marketing and content experience? * What does the creation of the new G2 Crowd category mean for content experience? * How do you think the creation of this category will change understanding within the industry about what content experience is and why it’s important? * Why are highly-personalized user experiences the future of content marketing? Special Guest: Randy Frisch.

Randy Frisch, Co-Founder, CMO, and President at Uberflip, and Anna Hrach, Strategist at Convince & Convert, discuss some of the big questions plaguing marketers today in this special episode of the Content Experience Show.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Will IGTV change the way video is viewed online forever? Should you gate your content? What is better: a blog, content hub, or a resource center? Is there a real value in Instagram influencers? Should companies have an experience manager position? How do you approach marketing to millennials? Are Super Bowl commercials valuable? Should marketers focus more on inbound or account-based marketing? How is storytelling evolving? Is voice search the next big thing?   Resources ICUC Uberflip Convince & Convert   Visit contentexperienceshow.com for more insights from your favorite content marketers.  

In this MarTech Interview, Adam and I share the podcast with Emarsys Head of Content, Lindsay Tjepkema. Lindsay is a leader in the MarTech industry and her podcast, Marketer + Machine, has skyrocketed in popularity. The Content Experience conference from Uberflip (CONEX) was absolutely incredible. I've never seen a more intimate setting with so many of today's greatest marketing speakers. It was fantastic - everyone was accessible and totally brought their best presentations. Not to mention a Family Feud style game show! Speakers included Omar Johnson, Matthew Luhn, Sean Stanleigh, Chris Moody, Seth Lieberman, John Common, Moira Van Den Akker, Tyler Ryll, Lisa Kenney, Nnamdi Nwoke, Brandi Smith, Nicole Dinicola, David Cardiel, Marta Montero, Daniel Day, Nate Dame, Anna Hrach, Rosilyn Rayborn, Matthew Margy, Sangram Vajre, Laura Ramos, Yoav Schwartz, Page Gerber, Ed Breault, Melanie Chapman, Jenn Kloc, Lisa Kenney, Kara Widdison, Amy Landino, Scott Stratten, Randy Frisch, Scott Stratten, Tamsen Webster, Caitlin Angeloff, Marcus Sheridan, Carlos Abler, Joe Coleman, Andrew Davis, Nate Skinner. And most of the conference was MC'd by the amazing Jay Baer. If there was a central theme to the last day of the conference, it was to inspire content developers to stop doing what everyone else does and bring innovation and creativity to your craft. Special Guests: Adam Small and Lindsay Tjepkema.

In a quick-hitting conversation on the show floor at ConEx 2018, taking place in Toronto, Canada August 21-22, Demand Gen Report’s Klaudia Tirico and Randy Frisch, CMO of Uberflip, discuss the three key things that make up a true and effective content experience. They also discuss the challenges limiting marketers’ abilities to create great content experiences, as well as what the “infinite scroll” can do to further enhance how buyers experience a brand.

As Co-Founder, CMO and President of Uberflip, Randy Frisch knows how to position a company to meet the needs of clients and customers. In this episode, Randy shares his struggle of whether or not to continue to establish "Content Experience" as a category within marketing, or to position Uberflip alongside more familiar topics, such as ABM or demand generation. Every company must undergo repositioning at some point in order to stay relevant and provide great customer experiences. Listen as Randy and I outline how to properly reposition yourself while staying true to your vision.

Anna Hrach, Strategist at Convince & Convert, and Randy Frisch, Co-Founder, CMO, and President of Uberflip, discuss the upcoming changes in the Content Pros Podcast and the importance of the Content Experience.   Special thanks to our sponsors: Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why it's time to take content creation to the next level Why just having a popular piece of content is not enough   Resources   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

This is another exciting edition of the #AnalyticsToday podcast as we discuss the future of content marketing with UberFlip founder and CMO Randy Frisch. In this show, Randy shares detailed insight on where content marketing is heading, what marketers should do to prepare themselves and how his company Uberflip can help end users. He talks about his personal journey and how why there was a need for a different type of content marketing company. Uberflip is also running an Account Based Marketing campaign for holidays and listeners can check that out at Hub.Uberflip.com. As always, you can visit www.analyticstodaypodcast.com to review shownotes and share your feedback. If you are enjoying AnalyticsToday then don't forget to leave a review on Itunes.

If you’re like most demand generation marketers, you're trying to convert website visitors into leads by publishing various pieces of content scattered about your website and aggregating them in a resources area so visitors select and download your “lead bait” one at a time.  This traditional method of content publishing has certainly been effective for generating leads, but the team at Uberflip reimagined what the experience should be like - just as Uber reimagined the transportation business. Join DemandGen Radio host David Lewis and his guest Randy Frisch, Co-Founder of Uberflip, as they discuss Uberflip's innovative platform for content marketing that dramatically improves conversion while also enhancing the experience for your prospects by mimicking the NetFlix content model so visitors end up "binge watching" your content.

On the Brand Storytelling podcast, we talk to Uberflip co-founder and COO Randy Frisch about the need for brands to build online reputations and keep in touch with their audiences. We also talk about the how content marketing and brand storytelling are two essential tools for controlling the message and building trust with audiences.

Randy Frisch, Co-Founder of Uberflip, and Chris Moody, Director of Content & Social Marketing at Oracle Marketing Cloud, join the Social Pros Podcast to discuss the importance of quality content and smart placement in social media. Special thanks to our sponsors: Salesforce Marketing Cloud (Connections 2016:  [...]

Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story Podcast to reveal the strategy to fully engage your customers and map your story. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Understanding your business goals and mapping your content strategy to meet those goals What a marketing cloud actually is How to create specialized persona teams Mastering generalization and being on top of everything that comes across your desk How to better understand your audiences The importance of understanding why you do what you do Resources  Uberflip Oracle Marketing Cloud Eloqua Responsys Content Pros Podcast Modern Marketing Experience user conference Content Marketing Institute Joe Pulizzi DocuSign Uber Lyft "Start with Why," by Simon Sinek “Originals: How Nonconformists Move the World,” by Adam Grant BusinessofStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Our fearless hosts, Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip, take over the mics this week on the Content Pros Podcast to talk about how to improve upon one of the top predicted trends of 2016: sales enablement. In This Episode: Why “micro-marketing” is a new requirement for the job How marketers can help your sales reps How to create and use an asset catalog to your advantage How to increase communication and transparency between your sales and marketing teams Creating and using best tools to help your sales reps How to effectively use multi-purpose content hubs Resources: Oracle's The Future of Modern Marketing: 2016 Jive Collaboration Solutions Box Collaboration Tool Uberflip's Email Embedding Tool: Shout Enterprise Sales Tool: Outreach Visit ContentProsPodcast.com for more insights from your favorite content marketers.

In this week's Content Pros episode, our hosts Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip touch on reflections from their myriad interviews with experts: crafting a nuanced experience, managing assets, and constantly innovating. Special Thanks to Our Sponsors: Sigstr Oracle Marketing Cloud Uberflip In This Episode: How to provide the right experience for each channel The most important factors when determining whether to promote gated or non-gated content Identifying when you're innovating vs. following the "format" Why creating more nuanced content matters How globalization affects your content strategy Best practice marketing tools Why you should have a "librarian" on staff Resources:  Chris Moody's Website Chris Moody's Twitter Randy Frisch's Twitter Uberflip Blog Oracle Marketing Cloud Blog B2B Marketing Tool, Oracle Eloqua Video Marketing Tool, Vidyard Social Media Management Tool, Hootsuite File Sharing Tool, Slideshare Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Jeff Slutz, Senior Content Writer at Emma Inc, joins Randy Frisch from Content Pros to discuss the ins and outs of email marketing content, including how to engage the whole company in content creation, maintaining a healthy perspective on that hard data, and the important ingredients necessary for killer email marketing. Special thanks to our sponsors: ProofHQ Inbound Writer Oracle Marketing Cloud Uberflip In This Episode How to ensure you never run out of content ideas How to engage the best (and most accessible) brand advocates What makes a great webinar The most important aspects of email marketing How to build good karma with your clients Resources Marketo The Unpodcast Emma The Modern Marketer's Field Guide Emma Content Hub Emma's Marketing United Marketing Conference Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Randy Frisch, COO of Uberflip, joins the Content Pros Podcast as the new co-host! This week, he teams up with Chris to discuss customer advocacy, best content marketing practices, and the importance of relevance above quantity and even quality. Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Uberflip Visit ContentProsPodcast.com for more insights from your favorite content marketers.