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How can marketers harness AI to improve their strategy while also staying irreplaceably human? Andy Crestodina, co-founder and CMO of Orbit Media Studios, joins the show to explore the real-world applications (and limitations) of AI in content marketing. From using AI for gap analysis and persona development to identifying the skills machines can't replicate, Andy shares actionable advice for marketers at every level of AI maturity. Full Episode Details Andy joins hosts Zontee Hou and Jason Keath on this episode of Social Pros to chat about how marketers can level up their skills and stay competitive in the fast-evolving world of AI. He shares tactical insights on prompt libraries, custom GPTs, and why automation is the next frontier for marketers looking to work smarter and faster. Andy also explains why peer-to-peer conversations and informal mastermind groups are critical for learning in this space, and are often more impactful than staying glued to industry news. Andy also dives into creativity in the AI era and reflects on how to use AI not for perfection, but as a springboard for bolder, more human ideas. Perhaps most importantly, Andy challenges marketers to take ownership of their growth, warning against waiting for organizational change and encouraging listeners to build their own intellectual property through tools like custom GPTs. You won't want to miss this all-new episode that's a must-listen for anyone navigating the evolving intersection of technology, creativity, and career security. In This Episode: 1:47 - AI maturity for marketers and why it's important 5:32 - Knowing the AI proficiency of your team members 8:33 - Using AI to understand our audience better 12:50 - Andy's examples of gap analysis for content creation 15:15 - What AI isn't good at, and why it's important to know the limitations 20:10 - How to improve your SEO by creating content that AI can't 24:43 - How to build and leverage your prompt libraries to get ahead 28:21 - Which FAQs Andy receives are worth asking, and which aren't 32:33 - How effective AI is as a creative partner 36:28 - Andy's advice for aspiring social pros Resources: Connect with Andy on LinkedIn Visit the Orbit Media website Subscribe to Orbit Media on YouTube Check out Andy's book Content Chemistry on Amazon Visit SocialPros.com for more insights from your favorite social media marketers.
Welcome to Crawlspace. In this new episode, Tim Pilleri & Lance Reenstierna are joined by new friend, Joe Loya. Mr. Loya is an author (The Man Who Outgrew His Prison Cell), Hollywood consultant (Baby Driver), prolific bank robber and ex-convict. He is the subject of Orbit Media's podcast series, The Burden - Get The Money and Run. Joe recalls his childhood going from a warm, loving household to a chaotic, abusive environment at the hands of his father. Prior to his career as a bank robber, Joe attempted to end the violence and stabbed his father in the neck, leaving him for dead. Joe's story is a true redemption and rehabilitation story. *This episode is brought to you by Mood, the online cannabis company that's revolutionizing how we deal with life's challenges – from sleepless nights to stress-filled days. You can get 20% off your first order at https://mood.com/ with promo code Crawlspace.* Follow Private Investigations For the Missing, and join our virtual fundraiser on June 11th @ 8pmEST on the Missing YouTube Channel! https://www.youtube.com/missingcsm. Please donate if you can: https://investigationsforthemissing.org/. http://piftm.org/donate. https://twitter.com/PIFortheMissing. https://www.facebook.com/PIFortheMissing/. https://www.instagram.com/investigationsforthemissing/. Check out Joe's website at: https://www.joeloya.ltd/ Buy Joe's book, The Man Who Outgrew His Prison Cell: https://www.joeloya.ltd/buy Follow Joe: http://facebook.com/jsloya http://twitter.com/realBuddhaLobo https://www.instagram.com/loya.joe/ Listen to Get The Money And Run: https://omny.fm/shows/the-burden/get-the-money-and-run-first-time-out Spotify: https://open.spotify.com/show/3sV1OFddCnIXEKOnSeiW26?si=f5c0cba2f4f8405d Apple: https://podcasts.apple.com/us/podcast/the-burden/id1734312219 Check out Orbit Media: https://www.orbitmedia.fm/ Follow Crawlspace: IG: https://www.instagram.com/Crawlspacepodcast. TT: https://www.tiktok.com/@crawlspacepodcast. FB: https://www.facebook.com/Crawlspacepodcast. X: https://twitter.com/crawlspacepod. Spotify: https://open.spotify.com/show/7iSnqnCf27NODdz0pJ1GvJ. Youtube: https://www.youtube.com/crawlspace. Apple: https://podcasts.apple.com/us/podcast/crawlspace-true-crime-mysteries/id1187326340. Follow Missing: IG: https://www.instagram.com/MissingCSM/. TT: https://www.tiktok.com/@missingcsm. FB: https://www.facebook.com/MissingCSM. X: https://twitter.com/MissingCSM. Spotify: https://open.spotify.com/show/0yRXkJrZC85otfT7oXMcri. Youtube: https://www.youtube.com/missingcsm. Apple: https://podcasts.apple.com/us/podcast/missing/id1006974447. Check out our entire network at http://crawlspace-media.com/. Learn more about your ad choices. Visit megaphone.fm/adchoices
35 years after Noreen's death, Steve gets a call from Jack and Collier has an excruciating decision to make. Binge all episodes of Finding Mom's Killer, ad-free today by subscribing to The Binge. Visit The Binge Crimes on Apple Podcasts and hit ‘subscribe' or visit GetTheBinge.com to get access. The Binge – feed your true crime obsession. Finding Mom's Killer is part of The Binge - subscribe to listen to all episodes, all at once, ad-free right now. If you want to hear more about Collier's story follow him @CollierLandry on all social platforms. From serial killer nurses to psychic scammers – The Binge is your home for true crime stories that pull you in and never let go. Follow The Binge Crimes and The Binge Cases wherever you get your podcasts to get new stories on the first of the month, every month. Hit ‘Subscribe' at the top of the Finding Mom's Killer show page on Apple Podcasts or visit GetTheBinge.com. The Binge – feed your true crime obsession. A Sony Music Entertainment and Orbit Media production. Find out more about The Binge and other podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us @sonypodcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices
Book a call with Justin on how to get into business video podcasting In this episode, Andy Crestodina, CMO and Co-Founder of Orbit Media, unpacks the smartest ways B2B marketers can leverage AI today—without falling for the hype. He introduces the concept of AI-powered gap analysis, a high-impact, underutilized tactic for improving website conversions by identifying what your pages are missing through the eyes of your audience. Andy also explores the rise of “non-human visitors”—AI agents that browse websites like humans—and what that means for SEO, conversion strategy, and digital PR. With his signature clarity and practical insights, Andy makes a compelling case for why marketers must adapt now to stay relevant in the age of AI.Guest BioAndy Crestodina is the Co-Founder and Chief Marketing Officer at Orbit Media, an award-winning digital agency specializing in SEO, content strategy, and visitor psychology.With over 20 years of experience, Andy has helped more than 1,000 businesses grow their visibility and generate leads through smarter digital strategy. He's the author of Content Chemistry (now in its 7th edition) and has published more than 600 articles on content marketing, analytics, and AI.A sought-after speaker, Andy delivers up to 100 talks each year at major conferences like Content Marketing World and MozCon. He also teaches at Northwestern University and Harbour.Space University.Beyond marketing, Andy is deeply committed to giving back. He co-founded Chicago Cause, a philanthropic initiative that has donated over $700,000 in digital services to nonprofits, and he's a certified Treekeeper with Openlands.TakeawaysAI-powered gap analysis is one of the most valuable and underutilized tools in B2B marketing today.Visual hierarchy matters—screenshots often outperform text or links when prompting AI for page feedback.Marketers must now optimize websites for AI agents, not just human users.A new layer of SEO and digital PR is emerging: training the bots to recommend your brand.Human connection, storytelling, and opinion will become the ultimate differentiators in a world of generic AI content.AI tools can still make factual and contextual mistakes—validation remains critical.Chapters00:00 Introduction to Andy Crestodina & Orbit Media01:15 Reflecting on changes in marketing over 2 years02:25 AI-powered gap analysis and why it's a game changer05:40 How to feed pages to AI for better analysis07:16 Visual hierarchy, screenshots, and conversion copy08:34 Limitations of AI when analyzing user experience09:26 Preparing your site for non-human AI visitors11:13 Agentic AI: bots evaluating your site like humans13:02 Making your site agent-friendly for future automation16:00 AI's impact on the software and startup ecosystem18:30 The risks of inaccurate AI bios and brand representation20:30 How to get AI to recommend your company22:29 Why podcasts and digital PR are now SEO tools23:45 What AI can't do: story, opinion, emotion, and connection25:37 Little Life Moments vs Large Language Models26:52 Closing thoughts on marketing in the age of AILinkedInFollow Andy on LinkedIn hereFollow Justin on LinkedIn here
Collier makes an unexpected request of Dave, the cop who found his mom's killer. Binge all episodes of Finding Mom's Killer, ad-free today by subscribing to The Binge. Visit The Binge Crimes on Apple Podcasts and hit ‘subscribe' or visit GetTheBinge.com to get access. The Binge – feed your true crime obsession. Finding Mom's Killer is part of The Binge - subscribe to listen to all episodes, all at once, ad-free right now. From serial killer nurses to psychic scammers – The Binge is your home for true crime stories that pull you in and never let go. Follow The Binge Crimes and The Binge Cases wherever you get your podcasts to get new stories on the first of the month, every month. Hit ‘Subscribe' at the top of the Finding Mom's Killer show page on Apple Podcasts or visit GetTheBinge.com. The Binge – feed your true crime obsession. A Sony Music Entertainment and Orbit Media production. Find out more about The Binge and other podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us @sonypodcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices
The alleged killer is finally on trial. So prosecutors call their star witness: the son of the accused, Collier. Binge all episodes of Finding Mom's Killer, ad-free today by subscribing to The Binge. Visit The Binge Crimes on Apple Podcasts and hit ‘subscribe' or visit GetTheBinge.com to get access. The Binge – feed your true crime obsession. Finding Mom's Killer is part of The Binge - subscribe to listen to all episodes, all at once, ad-free right now. From serial killer nurses to psychic scammers – The Binge is your home for true crime stories that pull you in and never let go. Follow The Binge Crimes and The Binge Cases wherever you get your podcasts to get new stories on the first of the month, every month. Hit ‘Subscribe' at the top of the Finding Mom's Killer show page on Apple Podcasts or visit GetTheBinge.com. The Binge – feed your true crime obsession. A Sony Music Entertainment and Orbit Media production. Find out more about The Binge and other podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us @sonypodcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices
In 1976, a military coup led to an authoritarian regime in Argentina. The military and its new leader, Lieutenant General Jorge Rafaél Videla, then launched a campaign to eradicate political dissidents. Thousands of Argentine citizens were kidnapped, illegally detained, tortured, and killed. Journalist Miriam Lewin survived. All these years later, she thinks she maybe has an explanation why. Miriam's story is the subject of the documentary audio series, Avenger. Directed by Fisher Stevens, executive produced by Steve Fishman, hosted by Andres Caballero, and featuring Alexis Bledel as a voice actor, Avenger is a production of Orbit Media. It's available on Spotify or wherever you listen to podcasts. Conspiracy Theories is on Instagram @theconspiracypod! Follow us to keep up with the show and get behind-the-scenes updates from Carter and the team. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Noreen Boyle goes missing, and her 11-year-old son is determined to find her. He teams up with a homicide cop to investigate his mother’s murder. In a shocking turn of events, together, they uncover evidence that brings the killer to justice. A killer who the son knows all too well. Finding Mom's Killer is the latest series from The Binge - subscribe to listen to all episodes, all at once, ad-free right now. Finding Mom's Killer is a production of Orbit Media in association with Sony Music Entertainment. https://podcasts.apple.com/us/channel/the-binge/id6442475215See omnystudio.com/listener for privacy information.
As Lieutenant Dave Messmore continues his search for Noreen, a series of clues leads him to a mysterious house in Erie, Pennsylvania. Binge all episodes of Finding Mom's Killer, ad-free today by subscribing to The Binge. Visit The Binge Crimes on Apple Podcasts and hit ‘subscribe' or visit GetTheBinge.com to get access. The Binge – feed your true crime obsession. Finding Mom's Killer is part of The Binge - subscribe to listen to all episodes, all at once, ad-free right now. From serial killer nurses to psychic scammers – The Binge is your home for true crime stories that pull you in and never let go. Follow The Binge Crimes and The Binge Cases wherever you get your podcasts to get new stories on the first of the month, every month. Hit ‘Subscribe' at the top of the Finding Mom's Killer show page on Apple Podcasts or visit GetTheBinge.com. The Binge – feed your true crime obsession. A Sony Music Entertainment and Orbit Media production. Find out more about The Binge and other podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us @sonypodcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices
Collier Landry sits down with Steve Fishman from Orbit Media to discuss their latest podcast 'Finding Mom's Killer,' available on Sony Music Entertainment. They delve into the creation process, the challenges of interviewing Collier's father from prison, and the emotional journey behind unraveling a decades-old crime. The episode also features a surprise call from Collier's father, giving a raw, real-time glimpse into their strained relationship. Lastly, Collier reflects on the impact of his traumatic past and his ongoing journey towards healing and resilience. 00:00 Introduction and Guest Introduction 00:31 Podcast Background and Personal Updates 01:24 Technical Difficulties and Flu Recovery 02:04 Introducing Marisol and Podcast Details 04:35 Trailer for 'Finding Mom's Killer' 06:09 Steve Fishman Joins the Conversation 08:03 Interview with Steve Fishman 16:24 Collier's Relationship with His Father 23:33 Phone Call with Collier's Father 30:14 Reflections on the Phone Call 38:28 Hiring Remote Workers from the Philippines 39:36 Discussing Parole and Family Responsibilities 41:46 Lieutenant Dave Messmore's Role in the Case 44:39 Collier's Struggles with His Father's Guilt 48:36 Details of the Murder and Aftermath 57:05 Podcast and Media Projects 01:14:46 Listener Engagement and Personal Reflections Link to this episode on YouTube:
What does it take to create content that not only ranks but converts in today's fast-paced digital world? With ever-changing algorithms, shorter attention spans, and the rise of AI-driven marketing, staying ahead requires more than just keeping up—it's about adapting and innovating.In this episode, I sit down with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry. Andy has spent decades shaping the content marketing industry, and today, he's here to break down what's working, what's not, and how you can future-proof your strategy.From the power of LinkedIn newsletters to AI's impact on search rankings, we're covering everything you need to know about making your content work harder and smarter. If you've ever struggled with SEO, social media engagement, or crafting a content strategy that actually converts, this episode is packed with actionable insights.In this episode, you'll learn:Why content strategies must evolve with changing algorithms: Short-form video, AI search results, and declining organic reach demand a fresh approach.How LinkedIn newsletters can outperform traditional email marketing: Get higher engagement and build brand visibility without fighting inbox clutter.The role of original research and thought leadership in content marketing: Become a go-to resource by publishing studies, data, and expert insights.How AI is changing SEO and content discovery: Learn why brand mentions and contextual optimization matter more than backlinks.The importance of sales and marketing alignment for higher conversions: Create content that directly addresses customer objections and drives action.Want more content strategies that actually work? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for free resources to level up your digital presence today!Checkout Capsho now:katiebrinkley.live/capshoVisit Andy Crestodina's social media pages:Orbit Media Studios Website: https://www.orbitmedia.comLinkedIn: https://www.linkedin.com/in/andycrestodina/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ContentMarketing #DigitalMarketing #MarketingInsights #SEO2025 #MarketingGrowth #BrandBuilding #AIMarketing #B2BMarketing #ContentCreation #LeadGeneration #SearchRankings #MarketingForBusiness #LinkedInStrategy #SocialSelling #MarketingSuccess Hosted on Acast. See acast.com/privacy for more information.
As police begin their investigation into Noreen's disappearance, the Boyle family's web of lies begins to unravel. Binge all episodes of Finding Mom's Killer, ad-free today by subscribing to The Binge. Visit The Binge Crimes on Apple Podcasts and hit ‘subscribe' or visit GetTheBinge.com to get access. The Binge – feed your true crime obsession. Finding Mom's Killer is part of The Binge - subscribe to listen to all episodes, all at once, ad-free right now. From serial killer nurses to psychic scammers – The Binge is your home for true crime stories that pull you in and never let go. Follow The Binge Crimes and The Binge Cases wherever you get your podcasts to get new stories on the first of the month, every month. Hit ‘Subscribe' at the top of the Finding Mom's Killer show page on Apple Podcasts or visit GetTheBinge.com. The Binge – feed your true crime obsession. A Sony Music Entertainment and Orbit Media production. Find out more about The Binge and other podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us @sonypodcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices
Noreen Boyle's son, Collier, is desperate to find his mom. His only hope is to team up with Lieutenant Dave Messmore. Binge all episodes of Finding Mom's Killer, ad-free today by subscribing to The Binge. Visit The Binge Crimes on Apple Podcasts and hit ‘subscribe' or visit GetTheBinge.com to get access. The Binge – feed your true crime obsession. Finding Mom's Killer is part of The Binge - subscribe to listen to all episodes, all at once, ad-free right now. From serial killer nurses to psychic scammers – The Binge is your home for true crime stories that pull you in and never let go. Follow The Binge Crimes and The Binge Cases wherever you get your podcasts to get new stories on the first of the month, every month. Hit ‘Subscribe' at the top of the Finding Mom's Killer show page on Apple Podcasts or visit GetTheBinge.com. The Binge – feed your true crime obsession. A Sony Music Entertainment and Orbit Media production. Find out more about The Binge and other podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us @sonypodcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices
We know that after you listened to Empire on Blood: The Director's Cut, you immediately thought: Why isn't this a TV show? Remember, Malcolm Gladwell said the podcast was “The Wire” meets Shakespeare. Well, a prestigious production company thought the same thing, optioned the podcast and hired a writer to pen a pilot. In this episode we talk to the writer and his partner about the joys and heartbreak of turning a podcast into a TV pilot.Empire on Blood is a production of Orbit Media in association with Signal Co. No1 See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
What can 11 years of blogging data teach us about building a successful B2B blog content strategy? Amy Woods is joined by Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, and the mastermind behind a highly regarded annual blogging survey that's been running for over a decade. Andy shares some fascinating insights from the latest survey, exploring how blogging has changed, what successful content looks like today, and the steps bloggers (with a focus on B2B marketers) can take to overcome common challenges.Find out:The surprising trends from 11 years of blogging dataWhy the most successful content mirrors the social media experienceSome of the biggest challenges bloggers face (like driving traffic)How to adapt your content strategy for the rise of AI and generative searchTips on how to optimize blog posts to attract and retain readersImportant links & mentions:2024 Blogging Statistics: 11 years of Trends and Insights from 1000+ Bloggers https://www.orbitmedia.com/blog/blogging-statisticsAndy on LinkedIn https://www.linkedin.com/in/andycrestodina Andy's book: https://www.orbitmedia.com/about/content-chemistry (Content Chemistry: The Illustrated Handbook for Content Marketing)How to Win at Gen AI Search with Christopher Penn https://www.content10x.com/310Optimizing Content for AI: Effective Repurposing Tactics https://www.content10x.com/311Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
Discover the Future of Content Marketing with Andy Crestodina!AI is reshaping how businesses approach SEO and content marketing. But are you leveraging it effectively to stand out? Join us for a dynamic session as Andy Crestodina, Co-founder and CMO of Orbit Media, breaks down practical, game-changing strategies to harness ChatGPT for driving traffic, boosting rankings, and creating unforgettable content.Andy is a thought leader in digital marketing with years of expertise in turning complex SEO concepts into actionable insights. His unique perspective on AI, informed by hands-on experience and real-world results, makes him the perfect guide to help you transition from "lazy prompts" to impactful, audience-focused content.In this session, you'll learn:- How to use AI tools to develop personas, content missions, and SEO-friendly articles.- Proven methods for auditing and optimizing content for maximum reach and engagement.- Strategies to create thought leadership content that sparks conversation and drives results.- Don't miss this opportunity to learn from one of the best in the business!About Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Free AI Consultation: https://multiplai.ai/book-a-call/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!
For Avenger, which takes place in Argentina, we recorded all interviews in Spanish, translated them into English and had them voiced by actors. Miriam, the "disappeared" who becomes a journalist and tracks down the pilots of the death flights, is voiced by Alexis Bledel, the Emmy-winning actor known for her role in Gilmore Girls and Handmaid's Tale. Her father is Argentine. Alexis is directed by Oscar-winner Fisher Stevens. Fisher has directed Al Pacino and Justin Timberlake, among others. In this bonus episode, we learn how a skilled director gets a great performance out of a talented actor. If you've ever wanted to see how a great performance comes together, this is a master class. An intimate peek into the process of acting and directing. Avenger is a production of Orbit Media in association with Sonoro Media and Signal Co. No1.See omnystudio.com/listener for privacy information.
In this episode, Tim Pilleri & Lance Reenstierna are joined by accomplished journalist and podcaster, Steve Fishman to discuss his riveting true account of serial killer, Robert Frederick Carr III. My Friend, the Serial Killer is available in it's entirety here: https://pod.link/1760619559. Listen to Empire on Blood: https://podcasts.apple.com/us/podcast/introducing-the-burden-empire-on-blood/id1734312219?i=1000663893021 . Check out Steve Fishman and Fisher Steven's company Orbit Media: https://www.orbitmedia.fm/. More info on serial killer Robert Frederick Carr III: https://www.cnn.com/2024/07/07/us/hitchhiker-serial-killer-daughter-podcast-cec/index.html. This interview was previously published on Crawlspace on October 6th, 2024. Follow Steve on social media: X: https://twitter.com/stevemfishman. Follow us: IG: https://www.instagram.com/crawlspacepodcast/. TT: https://www.tiktok.com/@crawlspacepodcast. YT: https://www.youtube.com/crawlspace. Twitter: https://twitter.com/CrawlspacePod. FB: https://www.facebook.com/Crawlspacepodcast/. Apple: https://podcasts.apple.com/us/podcast/crawlspace-true-crime-mysteries/id1187326340. Spotify: https://open.spotify.com/show/58cll3enTW2SNmbJUuLsrt. The music for Crawlspace was produced by David Flajnik. Listen to his music here: https://www.pond5.com/artist/bigdsound. Check out the entire Crawlspace Media Network at http://crawlspace-media.com/. Learn more about your ad choices. Visit megaphone.fm/adchoices
Avenger from Orbit Media tells the story of Miriam Lewin, one of Argentina's leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman's triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. More episodes of Avenger are available at: https://podcasts.apple.com/us/podcast/the-burden/id1734312219
This week Latino USA brings you an episode of the The Burden: Avengers podcast.Miriam Lewin is one of Argentina's leading journalists today. At age 19, she was kidnapped for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from cargo planes into the ocean. Miriam survived. Then as a journalist, she waged a campaign to bring her tormentors to justice.Avenger is a podcast series produced by Orbit Media that tells the story of one woman's triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country.Follow us on TikTok and YouTube. Subscribe to our newsletter by going to the top of our homepage.
After thirty years of government impunity, the amnesty laws that helped bury Argentina's horrific past are overturned. The trials against the junta commanders are reopened, and slowly, one after another, they are brought to justice. The trial against the pilots begins with Miriam and Enrique Piñeyro as key witnesses. It is the moment Miriam had been waiting for. The culmination of the investigation to avenge the deaths of her friends. And to answer the question that has plagued her: Why did I survive? Maybe to bring justice to the fallen. Avenger is a production of Orbit Media in association with Sonoro Media and Signal Co. No1.See omnystudio.com/listener for privacy information.
It's the last CX Pulse Check of 2024! Discover how AI is reshaping the marketing landscape alongside our special guest co-host Andy Crestodina. First, we unravel the secrets behind Taco Bell and KFC's AI-driven marketing success, which not only boosts sales but also enhances personalized communication. However, the episode also offers a reality check for smaller businesses considering AI adoption.We then spotlight the burgeoning trend of transparency in technology. The conversation parallels AI disclosure with privacy laws, highlighting how this shift could foster trust. The discussion takes a thought-provoking turn as we question AI's capacity for empathy, pondering whether AI can deliver more meaningful experiences than humans.Our exploration extends into the educational arena, where AI is both a boon and a challenge. AI can enhance learning but also presents obstacles to foundational skill development. We emphasize the vital balance between embracing AI's efficiency and nurturing essential human skills and relationships.About Andy Crestodina:Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago.Over the past 24 years, Andy's provided guidance to 1000+ businesses. He's written hundreds of articles on content strategy, SEO, GA4, AI and visitor psychology. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.Top 10 Online Marketing Experts, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 25 Content Marketers, Express Writers/BuzzsumoTop 10 Social Media Influencers, Social Media ExplorerFollow Andy and Orbit Media on...LinkedIn: http://www.linkedin.com/in/andycrestodina/LinkedIn: https://www.linkedin.com/company/orbit-media-studios-inc./Facebook: https://www.facebook.com/orbitmediastudiosTwitter/X: https://twitter.com/crestodinaTwitter/X: https://twitter.com/orbiteersYouTube: https://www.youtube.com/OrbitmediaArticles Mentioned:Taco Bell and KFC's Owner Says AI-Driven Marketing Is Boosting Purchases (The Wall Street Journal) -- https://www.wsj.com/articles/taco-bell-and-kfcs-owner-says-ai-driven-marketing-is-boosting-purchases-ab3a5f36Retailers confront trust issues as generative AI becomes commonplace (CX Dive) -- https://www.customerexperiencedive.com/news/retail-customer-trust-generative-bain-e-commerce/733018/Resources Mentioned:Experience Investigators Website -- experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)
It's 1979, Miriam is free, but living in exile in New York City where she is surveilled by the junta. She's among the few to survive imprisonment. In the years that follow, unidentified bodies start to wash up on the shores of Argentina. The bodies are swollen and bloated, but the perpetrators are unknown. Years later, democracy returns to Argentina, but still no one is held to account for the crimes against the disappeared. In 1985, the new president promises a historic trial against the junta commanders. Miriam bravely returns to Argentina to testify, but the judicial process drags on. Eventually, the forensic team examining the flight logs Miriam and Giancarlo found, link them to the bloated bodies that washed ashore during the dictatorship. The pilots of the death flights could finally face justice. Avenger is a production of Orbit Media in association with Sonoro Media and Signal Co. No1.See omnystudio.com/listener for privacy information.
The lack of media attention on the TV story is disheartening, but Miriam has a bigger plan up her sleeve and redirects all her energy to the courts. With the help of Nobel Laureate Adolfo Pérez Equivel, who himself survived a death flight, they file a formal accusation against the pilots at the federal prosecutor's office. The evidence is mounting, the Argentine Navy hands over thousands of pages from the original flight logs to the prosecutor's office. The prosecutor assigns a special unit to investigate crimes against humanity, and it includes an elite forensic team that links Miriam and Giancarlo's investigation to a long unsolved crime. Avenger is a production of Orbit Media in association with Sonoro Media and Signal Co. No1.See omnystudio.com/listener for privacy information.
One day, Miriam sits in her office when she gets a call from the stringer she hired to go look at one of the Skyvan planes which had been sold to a Florida businessman. The owner reveals that he has the flight logs dating back to the dictatorship. Those logs are a break. They could lead to the pilots of the death flights. With Enrique Pineyro's help, who now joins the investigation, they decode the log's cryptic notes. Flights that should have only taken 45 minutes were logged in at four hours. With the green light from the TV station, Miriam and her crew put the final touches on her report. She's ready to expose everyone and maybe, finally see some justice. What follows comes as a complete surprise. Avenger is a production of Orbit Media in association with Sonoro Media and Signal Co. No1.See omnystudio.com/listener for privacy information.
Miriam and Giancarlo team up to search for the planes. She shows up at his tiny apartment every day after work at a TV station. They share pasta, cigarettes and scour the Internet for clues. One day, they stumble upon an obscure group of hobbyists who lead them to more details about the planes. Confident that they're onto something, they try to enlist the help of a well-known Argentine pilot, actor, producer and controversial figure in Argentina. Their meeting doesn't go well. Meanwhile, they locate one of the planes used for the death flights. When Miriam makes a discovery about the plane, she faces a decision that could make or break this investigation. Avenger is a production of Orbit Media in association with Sonoro Media and Signal Co. No1.See omnystudio.com/listener for privacy information.
Listen to Orbit Media's brand new and engrossing podcast, Avenger, which part of their Burden series. Here's the link to subscribe: https://podcasts.apple.com/us/podcast/the-burden/id1734312219 Learn more about your ad choices. Visit megaphone.fm/adchoices
It's 1978. The World Cup, the most popular sporting event in the world, is hosted for the first time in Argentina. The Argentines are losing their minds with excitement. From a small cell in the middle of the city, Miriam can hear the cheers from the stadium a mile away. Her captors recruit her to work on the junta's media propaganda machine; she must celebrate the very regime that imprisons her. Survival is a tricky business. She may have to compromise to avoid the death flights that will kill most of her fellow prisoners. Avenger is a production of Orbit Media in association with Sonoro Media and Signal Co. No1.See omnystudio.com/listener for privacy information.
It's 1977, Argentina. The military has seized power. Miriam Lewin is 19 years old, an activist, and a target of a brutal dictatorship. She'll spend two years in prison. But Miriam is one of the lucky ones..... Her fellow prisoners will be tossed from airplanes to their deaths on the infamous “death flights.” Three decades later, Miriam is a respected investigative journalist. She steadfastly avoided doing stories about the death flights – the subject is too painful – until a phone call from an Italian photojournalist changes everything. Avenger is a production of Orbit Media in association with Sonoro Media and Signal Co. No1.See omnystudio.com/listener for privacy information.
An Italian photographer with a specialty in the horror humans do named Giancarlo Ceraudo shows up in Argentina to learn about the death flights during Argentina's military dictatorship. He's obsessed. Who are the pilots who flew these homicidal missions? He knows the planes will hold clues. To find them, he needs Miriam's help. If she accepts, she will have to confront painful memories of her own torture and kidnapping. But she may also have the chance to bring the pilots of the death flights to justice. Avenger is a production of Orbit Media in association with Sonoro Media and Signal Co. No1.See omnystudio.com/listener for privacy information.
We set out to talk with our guest on this one about content. What evolved is so smart and delightful... Join us for a dive that goes pretty deep into the world of how AI plays into content marketing, with the esteemed Andy Crestodina. You will have a greater understanding of AI - we promise. Learn About... - Defining Content Marketing: Understand the core principles of content marketing and how it differs from traditional advertising. - Combining GA4 Data with ChatGPT: Discover how integrating Google Analytics 4 (GA4) data with ChatGPT can enhance content planning and precision. - AI in SEO: Explore the evolving role of AI in SEO and how it can help small to medium-sized businesses rank higher in search results. - Measuring ROI: Learn how to better measure the ROI of your content efforts by integrating data from AI tools and GA4. - Niche vs. Broad Content Strategies: Get insights on when to narrow the focus or expand the scope of your content campaigns. Our Guest... Andy Crestodina is the CMO and co-founder of Orbit Media, an award-winning digital agency. With over two decades of experience, Andy has applied his expertise in SEO, analytics, and content strategy to drive visibility and lead generation for more than 1,000 businesses. His data-driven approaches and innovative use of AI have consistently delivered measurable impact for clients. Andy is a thought leader in digital marketing, known for his grounded strategies and keen understanding of audience behavior. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 158, and if our show moves you, share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **
Miriam Lewin is one of Argentina's leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman's triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Avenger is a production of Orbit Media in association with Sonoro Media and Signal Co. No1.See omnystudio.com/listener for privacy information.
He was the detective who could get the confessions other cops couldn't. Thus the nickname, Father Frank. It was Father Frank who rescued the prosecution's case against Cal—until that conviction was overturned. And it was Father Frank who helped put away a 16-year-old for murder—until that conviction was also overturned. So how good was Father Frank really? The DA reopened his cases, and some even called him the Scarcella of The Bronx. Empire on Blood is a production of Orbit Media in association with Signal Co. No1See omnystudio.com/listener for privacy information.
Welcome to Crawlspace. In this episode, Tim Pilleri & Lance Reenstierna are joined by a friend of the show, Steve Fishman. Steve is an extremely accomplished journalist and podcaster. His hit show Empire on Blood is out for a "Director's Cut" re-release and his riveting true account of serial killer, Robert Carr III is available in it's entirety here: https://open.spotify.com/episode/6Ytb9A1dv90ld9RB5TvURP. Listen to Empire on Blood: https://podcasts.apple.com/us/podcast/introducing-the-burden-empire-on-blood/id1734312219?i=1000663893021 Check out Steve Fishman and Fisher Steven's company Orbit Media: https://www.orbitmedia.fm/ Follow Steve on social media: X: https://twitter.com/stevemfishman?lang=en Follow us: IG: https://www.instagram.com/crawlspacepodcast/. TT: https://www.tiktok.com/@crawlspacepodcast. YT: https://www.youtube.com/crawlspace. Twitter: https://twitter.com/CrawlspacePod. FB: https://www.facebook.com/Crawlspacepodcast/. Apple: https://podcasts.apple.com/us/podcast/crawlspace-true-crime-mysteries/id1187326340. Spotify: https://open.spotify.com/show/58cll3enTW2SNmbJUuLsrt. The music for Crawlspace was produced by David Flajnik. Listen to his music here: https://www.pond5.com/artist/bigdsound. Check out the entire Crawlspace Media Network at http://crawlspace-media.com/. Learn more about your ad choices. Visit megaphone.fm/adchoices
When we last heard from Calvin Buari his murder conviction had just been overturned. But he didn't have a place to live. A lot has changed in Cal's life since then -- for one thing, you won't believe where he lives now. And Cal has brand new priorities. He says he wants to be a "family guy." So Cal is looking for love after lock-up. Or maybe it's not exactly love he's looking for? Listen now and let Cal explain. Empire on Blood is a production of Orbit Media in association with Signal Co. No1See omnystudio.com/listener for privacy information.
The Burden: Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn't do. But did he? Award-winning journalist Steve Fishman spent years trying to untangle this dark intrigue. Then one day, his phone rang. It was the protege. The Burden: Empire on Blood is one man's last chance to overturn his life sentence. But someone's gotta pay. The Burden: Empire on Blood is the director's cut of the true crime classic Empire on Blood, which reached #1 on the charts when it was released half a dozen years ago. Empire on Blood is a production of Orbit Media in association with Signal Co. No1See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Emel was a jailhouse legal maestro who had been locked up for 19 years for a murder he insisted he didn't commit. Then he was forced to plead guilty to helping commit a murder in order to get home. But he clung to a letter. A letter that came from the real killer, and that one day might set him free. In body and mind. Empire on Blood is a production of Orbit Media in association with Signal Co. No1See omnystudio.com/listener for privacy information.
In the aftermath of the court's decision, Cal must adjust to a new reality. Where can a man like Cal find peace? With a mother he hasn't seen in a decade? In a heatless van in the dead of winter? His girlfriend has waited for Cal for a decade, but he can't bring himself to sleep inside her house. Freedom is hard. Empire on Blood is a production of Orbit Media in association with Signal Co. No1See omnystudio.com/listener for privacy information.
Cal's last-shot hearing finally arrives: his new lawyers are in place, the new witness ready to testify. Turtle Man has called their written affidavits worthless “toilet paper.” He threatens to come out of retirement to make sure Cal stays locked away. But the Bronx DA has other ideas. Empire on Blood is a production of Orbit Media in association with Signal Co. No1See omnystudio.com/listener for privacy information.
Joe Barry,Cal's private investigator, hired in desperation when Cal's case seems all but dead. Joe's a hard drinking, Bible-toting P.I. who's not afraid to lie in the service of the truth. When he connects with a witness who claims she has the answer, she gives Cal a sliver of hope. Empire on Blood is a production of Orbit Media in association with Signal Co. No1See omnystudio.com/listener for privacy information.
Cal has been in prison for years as Dwight rules the Corner on Blood,which once belonged to Cal. Then Dwight “catches a body” and is sentenced to 25 years to life for murder. One day, Cal and Dwight, the man who testified against him, cross paths in a prison yard. Both Cal's and Dwight's worlds turn upside down, and alarmed prosecutors in the Bronx call in their ace. It's all up to Father Frank now. Empire on Blood is a production of Orbit Media in association with Signal Co. No1See omnystudio.com/listener for privacy information.
Andy Crestodina is the Co-founder and CMO of Orbit Media, an award-winning digital agency based in Chicago. With 24 years of experience, Andy has guided over 1,000 businesses. He's authored "Content Chemistry: The Illustrated Handbook for Content Marketing" and has written hundreds of articles on content strategy, SEO, GA for AI, and visitor psychology.
Despite promises made by the police, the killer faces the death penalty for his crimes. Donna confesses that she is terrified her father will find a way to avoid the death penalty, get out of prison, and come after her. As time goes on, Donna and Steve reckon with the aftershocks of her father's crimes, the mistakes Steve made as a young journalist, and the damage the killer inflicted on his victims… both living and dead. This episode will be released for free on July 8th. Unlock all episodes of Smoke Screen: My Friend, the Serial Killer, ad-free, right now by subscribing to The Binge. Plus, get binge access to brand new stories dropping on the first of every month thats all episodes, all at once, all ad-free. Just click Subscribe on the top of the Smoke Screen show page on Apple Podcasts or visit GetTheBinge.com to get access wherever you get your podcasts. An Orbit Media & Sony Music Entertainment production in association with Rhyme Media. Find out more about The Binge and other podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us @sonypodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices
In the present day, Steve tracks down Donna, the killer's daughter, who he first met when she was 12. Nearly fifty years later, Donna describes the harsh reality of growing up the daughter of a serial killer who she loved. This episode will be released for free on July 1st. Unlock all episodes of Smoke Screen: My Friend, the Serial Killer, ad-free, right now by subscribing to The Binge. Plus, get binge access to brand new stories dropping on the first of every month thats all episodes, all at once, all ad-free. Just click Subscribe on the top of the Smoke Screen show page on Apple Podcasts or visit GetTheBinge.com to get access wherever you get your podcasts. An Orbit Media & Sony Music Entertainment production in association with Rhyme Media. Find out more about The Binge and other podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us @sonypodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices
Steve secures his exclusive interview with the killer, who reveals what he considers the “real reasons” his victims died. While digging into this investigative lead, Steve tracks down a former social worker, who has a stunning revelation for Steve that will completely change his understanding of the case. This episode will be released for free on June 24th. Unlock all episodes of Smoke Screen: My Friend, the Serial Killer, ad-free, right now by subscribing to The Binge. Plus, get binge access to brand new stories dropping on the first of every month thats all episodes, all at once, all ad-free. Just click Subscribe on the top of the Smoke Screen show page on Apple Podcasts or visit GetTheBinge.com to get access wherever you get your podcasts. An Orbit Media & Sony Music Entertainment production in association with Rhyme Media. Find out more about The Binge and other podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us @sonypodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices
On the strangest road trip ever, the confessed killer leads detectives, a prosecutor, and a medical examiner on a grim quest to unearth the bodies he claims to have buried in remote parts Louisiana and Mississippi. This episode will be released for free on June 17th. Unlock all episodes of Smoke Screen: My Friend, the Serial Killer, ad-free, right now by subscribing to The Binge. Plus, get binge access to brand new stories dropping on the first of every month thats all episodes, all at once, all ad-free. Just click Subscribe on the top of the Smoke Screen show page on Apple Podcasts or visit GetTheBinge.com to get access wherever you get your podcasts. An Orbit Media & Sony Music Entertainment production in association with Rhyme Media. F ind out more about The Binge and other podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us @sonypodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices
Steve dives deeper into the details of the killer's life, reaching out to his wife and daughter in an attempt to secure an exclusive interview with the killer in prison. Meanwhile, the Florida police dig into the grisly details of the killer's crimes… but if they want to hold the killer accountable, they are going to need evidence. This episode will be released for free on June 10th. Unlock all episodes of Smoke Screen: My Friend, the Serial Killer, ad-free, right now by subscribing to The Binge. Plus, get binge access to brand new stories dropping on the first of every month thats all episodes, all at once, all ad-free. Just click Subscribe on the top of the Smoke Screen show page on Apple Podcasts or visit GetTheBinge.com to get access wherever you get your podcasts. An Orbit Media & Sony Music Entertainment production in association with Rhyme Media. Find out more about The Binge and other podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us @sonypodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices
Steve Fishman is an intern at his local Connecticut newspaper and a regular hitchhiker. When one of his hitched rides comes to an unnerving conclusion, Steve shrugs it off—until weeks later, when the news breaks that the driver he rode with has confessed to being a serial killer who preys on hitchhikers. Steve sees the chance to get the scoop of a lifetime: a killer's story, Who better to tell it than someone who almost became one of his victims? Unlock all episodes of Smoke Screen: My Friend, the Serial Killer, ad-free, right now by subscribing to The Binge. Plus, get binge access to brand new stories dropping on the first of every month thats all episodes, all at once, all ad-free. Just click Subscribe on the top of the Smoke Screen show page on Apple Podcasts or visit GetTheBinge.com to get access wherever you get your podcasts. An Orbit Media & Sony Music Entertainment production in association with Rhyme Media. Find out more about The Binge and other podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us @sonypodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices
What would you do if someone you knew turned out to be a serial killer? In the 1970s, Steve Fishman was an intern at his local newspaper, when one day he hitched a ride back from Boston with Robert Carr III, better known as “Red.” Red seemed trustworthy enough, but he was hiding a secret: by the time he had picked up Steve, he had already killed three people—and all of his prior victims were hitchhikers themselves. This narrow brush with death is only the beginning of Steve's relationship with Red. When Red is eventually arrested by the police and confesses to a slew of gruesome murders, Steve sees the journalistic opportunity of a lifetime. It's exactly the career break that Steve has been looking for—but is it too good to be true? Featuring exclusive interviews and never-before-heard tape, Steve goes inside a serial killer's mind. He examines not only the details of Red's crimes, but turns the scrutiny on his own coverage to ask: did he get the story right? And if not, what can he do now to set the record straight? Subscribe now to unlock all shows on The Binge and you'll be the first to access Smoke Screen: My Friend, the Serial Killer as soon as it drops on June 1st. An Orbit Media & Sony Music Entertainment production in association with Rhyme Media. Find out more about The Binge and other podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us @sonypodcasts Learn more about your ad choices. Visit podcastchoices.com/adchoices
In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers (who all say they are innocent!) turned jailhouse-lawyers. In prison they realized Scarcella helped put many of them away. They set out to turn the tables on Scarcella while still in prison. And with the help of a NY Times reporter they would succeed. Thirty years later, more than 20 people Scarcella helped put away have walked free. In the media he's the “disgraced detective,” the rogue cop who hoodwinked an entire system. For years, Scarcella insisted he did nothing wrong. But that's all he'd say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast ... where justice is done (and undone). Welcome to The Burden. The Burden is a production of Orbit Media in association with Signal Co. No1.See omnystudio.com/listener for privacy information.
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