Podcast appearances and mentions of Marcus Collins

Award-winning cultural translator, author, and University of Michigan professor Marcus Collins gives his assessment of the ongoing culture wars, who will win the next big battle in 2026, and the current status of “Brand America.”Become a supporter of this podcast: https://www.spreaker.com/podcast/tavis-smiley--6286410/support.

Just about everything we do – like what we wear, what we eat, and even where we work – is informed in some way by our cultural subscriptions. Marcus Collins studies cultural contagion, and how it manifests in society at large. He joins Google to discuss the evolution of brand and his book, “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.” Marcus is a professor at the University of Michigan's Ross School of Business, and previously served as the Chief Strategy Officer at Wieden & Kennedy in New York. Before his time in advertising, he worked at the intersection of music and tech, leading iTunes and Nike's sports music initiatives and running digital strategy for Beyonce. He's a recipient of AdAge's 40 Under 40 award and Crain's 40 Under 40 award. Originally published in May 2023. Watch this episode at youtube.com/TalksAtGoogle.

The most influential conversations about your industry might be from an anonymous commenters who is validated by hundreds of upvotes on popular subreddit thread. Join me and Dr. Marcus Collins, the award-winning marketer, author, and friend of the pod, as we discuss the significant cultural influence of Reddit, its evolution as a community of subcultures, and how the business has evolved. 02:08 Reddit as a Market Research Tool 04:54 The Power of Community and Moderation 15:29 Will Monetization Match its Cultural Influence? 19:41 If We Ran Reddit This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there. Listen in for our Chartmetric Stat of the Week.

Marcus Collins, author of For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, joins AMA's Bennie F. Johnson to talk about finding those aha moments, the value of creative destruction, and why we need to show up, know the text, and have an opinion.

Our second episode on how planners are applying their skills outside of agency life. Marcus Collins, Gareth Kay and Suzanne Powers share why they left and the lessons learned along the way. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this series.

What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr. Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture.Marcus reveals why brands aren't something we construct but rather what others think of them. Through examples like Patagonia, Nike, and Beyoncé, he illustrates how brands that stand for something beyond their products create deeper connections with people. "They are not defined by what they do," Marcus explains, "They're defined by who they are and how they see the world."The discussion takes a fascinating turn when Marcus unpacks the three levels of empathy in marketing, with cognitive empathy - treating others as they want to be treated rather than how we would want - representing the highest form. This perspective shift from "how do I tap into culture?" to "how do I contribute to culture?" transforms how brands can authentically connect with people.Perhaps most provocatively, Marcus challenges the concept of brand purpose, suggesting that "conviction" provides a more powerful framework. While many brands jumped on social causes when convenient, those with true conviction stand for their principles regardless of consequences. "Speak up when you are convicted, when it really matters," he advises, noting how brands that make strategic decisions based on genuine beliefs rather than opportunism create more meaningful connections.For marketers navigating today's complex landscape, Marcus offers a profound reminder that brands exist as characters in constantly evolving cultural stories. The key to success lies not in rigid control but in authentic participation in culture with humility and curiosity. Listen now to discover how putting humanity first in your marketing can create lasting impact.About Dr Marcus CollinsDr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation.Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé. His best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone, from marketers to activists, can leverage culture to get people to take action.Marcus holds a doctorate in marketing from Temple University, where he studied cultural contagion and meaning making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6

The 2024 Provocateurs series featured nine inspiring thought leaders, entrepreneurs, and business authors who challenged us to re-think conventional approaches to leadership and management. Neri Karra Sillaman shared her remarkable story from refugee to building a multi-million-dollar sustainable fashion brand; Marcus Collins explored the hidden power of cultural influence in consumer behaviour; Lisa McKnight revealed how she transformed Barbie into a cultural phenomenon and billion-dollar success; and Andrew Winston redefined the role of business to create a thriving “net positive world”. One of the key highlights of the 2024 series was recording live at New York Climate Week with Paul Polman, former CEO of Unilever, who delivered an emotional and unequivocal call to action to address the “moral vacuum” in global leadership. We must cultivate leaders, he says, who are equipped to embrace restorative, reparative, and regenerative practices and lead with purpose.We also learnt leadership lessons from Amy Chang on becoming an AI entrepreneur; Jeff Wetzler on leveraging the wisdom of the people around you; Dane Jensen on harnessing the positive power of pressure; and Atif Rafiq on driving innovation and digital transformation in traditional, legacy companies.In this episode, Steve Goldbach, Geoff Tuff, and Kulleni Gebreyes of Deloitte, join Stuart Crainer and Des Dearlove of Thinkers50, to reflect on their key takeaways and thought-provoking insights from Provocateurs 2024.This podcast is part of an ongoing series of interviews with executives. The executives' participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

From AI Influencers and Mini Food Baking, to ASMR and Sleep Hackers -- subcultures are at the heart of our cultural experiences. In this episode Alexis Gay and Dr. Marcus Collins discuss their favorite moments and learnings from Subcultural.

In a world where opinions are divided and polarization runs deep, how can we change people's minds and move them to action? In this episode from the archives, Jessi Hempel sits down with Dr. Marcus Collins to explore how individuals, companies, and brands can navigate our fragmented world with conviction, empathy, and purpose.  Marcus is an award-winning marketer, cultural translator, and the author of For the Culture, a book that explores the intersection of culture, identity, and consumer behavior. He and Jessi break discuss: How cultural shocks create opportunities for connection, even in a polarized world The power of empathy in bridging gaps between people with different worldviews Why brands need to take a stand and risk alienating some to build trust with others The complex tension between capitalism and democracy, and what it means for brands and consumers How technology speeds up our cultural shifts and pushes us to define our place in the world This conversation is packed with insights on how to move people, not just to buy, but to act and engage, while staying true to the values that matter most. Whether you're a leader, marketer, or consumer, this episode will make you rethink how you navigate today's culture and how we all can make a difference in a divided world. Continue the conversation with us at Hello Monday Office Hours! Join us here, on the LinkedIn News page, this Wednesday at 3 PM EST.

Sandra Matz: Mindmasters Sandra Matz is a Columbia Business School professor, computational social scientist, and pioneering expert in psychological targeting. Her research uncovers the hidden relationships between our digital lives and our psychology with the goal of helping businesses and individuals make better decisions. She is the author of Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior*. Algorithms are becoming more influential with each passing day. That's why leaders must understand their power and then decide how their organizations engage. In this conversation, Sandra and I discuss where psychological targeting is at, where it's going, and the opportunity you have to make the world a bit better. Key Points Everyone knows everything in a small town (for better or worse). In the same way, psychological targeting can used for both evil and good. Psychological targeting already is successful at identifying wealth, personality, income level, and sexual orientation – and keeps improving. None of this is going away. Understanding how the game of targeting is played can help you make it work to your advantage. Leaders and organization who use targeting responsibly can do tremendous good, including helping people save money and flag early interventions for health crises. Be transparent with what data you're collecting how you're using it. Consider newer practices like federated learning that protect privacy and provide permission-based access. Design systems and practices that anticipate the reality of future leaders with different values. Resources Mentioned Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior by Sandra Matz Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Serve Others Through Marketing, with Seth Godin (episode 381) The Way to Earn Attention, with Raja Rajamannar (episode 521) The Reason People Make Buying Decisions, with Marcus Collins (episode 664) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

On "Forbes Newsroom," author and professor Dr. Marcus Collins spoke to Forbes Assistant Managing Editor Ali Jackson-Jolley about the major cultural shifts signified by President Trump's inauguration, chief among them the stark congruence of political and capitalistic cultures.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever heard the saying, "You are the company you keep"? It's true, friends, tastes, and styles all reflect our unique cultural subscriptions. Culture is a dominating factor in how we show up every day, a phenomenon deeply understood by Marcus Collins, a marketing expert and cultural scholar. On this episode of The Great Indoors, Marcus dives into the impact of culture and how its influence goes deeper than points pulled from demographic data. Unpacking the relationship between culture and human behavior, Marcus reveals why consumers like what they like. Moreover, he shares how companies can understand it like McDonald's did when they dug their way out of a PR crisis with an award-winning campaign. Marcus shares what it means to uncover, understand, and implement “fan truths” and how Gen AI is leading to unorthodox content, forcing today's marketers to adapt or fall behind. Tune in to take steps toward understanding the difficult-to-define, ever-evolving force influencing lives—culture.

We had an amazing time at last month's Joe Public Retreat digging into healthcare marketing's most pressing issues with CMOs across the nation. We're bringing you all the hot takes, right here! In this episode, Chris Bevolo returns to the show as a permanent host and chats with Stephanie about the three-day event in Charleston, SC. We explore the pressures CMOs face and the urgent need for a shift in their roles to address market dynamics and stakeholder engagement. From Paul Keckley's insights on economic pressures to Dr. Marcus Collins' bold vision for branding as community-building, and Paul Roetzer's groundbreaking takes on AI in healthcare marketing—we're covering it all. Tune in!

2024 was an incredible year for Leveraging Thought Leadership, bringing insights from some of the brightest minds in business and thought leadership. This "Best of 2024" episode features five remarkable conversations, each offering unique strategies and perspectives on building influence and scaling ideas. If you're looking to lead with impact, this episode is packed with actionable takeaways. Kim Scott, author of Radical Candor, reflects on the importance of managing people with authenticity and respect. She shares how frameworks like hers help leaders balance care with accountability, dismantling myths about "nice" managers finishing last. Marcus Collins takes the mic to reveal how marketers can build deep emotional connections by starting with shared values and targeting niche communities, a strategy he applied to launch his book successfully. Kate Bravery dives into the future of work with insights from her book Work Different. She confronts outdated HR practices and calls for agility and transparency in job architectures. Liz Wiseman rounds out the lineup, sharing her secret to transforming keynote speeches into lasting, impactful organizational change. By creating ecosystems around her books, Liz ensures her ideas deeply embed in corporate cultures. We finish off the episode with Peter and Bill Sherman looking at the highlights of the Book ROI project that has offered never before analyzed insights into publishing a business book. This episode distills wisdom from top thought leaders into a concise, and powerful hour. Whether you're a seasoned author, a keynote speaker, or an aspiring influencer, you'll find inspiration and practical advice for amplifying your voice.

Are you prepared to embrace a future defined by proximity? Rob Wolcott and Kaihan Krippendorff say we are in the digital age which is fundamentally different from the industrial age. They join Kevin to discuss the concept of proximity equals zero (P=0) – the compression of value closer to moments of demand - and how this is changing the way we work and live. They share how proximity connects with work and how we eat and provide real-world examples from Domino's Pizza's tech-driven customer experience to controlled environment agriculture revolutionizing food production. Further, they provide advice to leaders on leveraging proximity to break down barriers, prioritize opportunities, and align technology with unmet needs. Listen For 00:00 Introduction 00:30 Remarkable Leadership Podcast Overview 01:06 Flexible Leadership Book Promo 01:43 Guest Introduction: Rob Wolcott and Kaihan Krippendorff 03:01 Origins of the Book "Proximity" 08:08 What is Proximity? 12:07 Proximity and How We Work 15:57 Future of Work and Proximity 19:16 Proximity and How We Eat 24:31 Controlled Environment Agriculture and Vertical Farming 26:00 Proximity and Leadership: Next Steps for Leaders 28:50 Investment Opportunities in Proximity 31:10 What Rob and Kaihan Do for Fun 32:51 Book Recommendations from Rob and Kaihan 34:03 Closing Remarks Their Story: Robert C. Wolcott and Kaihan Krippendorff are the authors of Proximity: How Creating Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life. Rob is the co-founder and chair of The World Innovation Network (TWIN Global). He is an adjunct professor of innovation at the Booth School of Business, University of Chicago, and an adjunct professor of executive education at the Kellogg School of Management, Northwestern University. His books include Grow from Within: Mastering Corporate Entrepreneurship and Innovation (with Michael J. Lippitz, 2009). Wolcott is an active venture investor in nearly thirty companies, many of which are leading the Proximity revolution. Kaihan Krippendorff founded Outthinker Networks, a global think tank, and a professional speaker. His books include Driving Innovation from Within: A Guide for Internal Entrepreneurs (Columbia, 2019). A former McKinsey consultant, he is a strategic adviser to numerous leading corporations. Book Recommendations Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life by Robert C. Wolcott, Kaihan Krippendorff  The Founding of New England by James Truslow Adams Data Rules: Reinventing the Market Economy (Acting with Technology) by Cristina Alaimo, Jannis Kallinikos  For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins  Like this? How to Navigate the Future with Margaret Heffernan How the Future Works with Brian Elliott The Forces Reshaping the Workplace with Phil Simon Join Our Community If you want to view our live podcast episodes, hear about new releases, or chat with others who enjoy this podcast join one of our communities below. Join the Facebook Group Join the LinkedIn Group   Leave a Review If you liked this conversation, we'd be thrilled if you'd let others know by leaving a review on Apple Podcasts. Here's a quick guide for posting a review. Review on Apple: https://remarkablepodcast.com/itunes    Podcast Better! Sign up with Libsyn and get up to 2 months free! Use promo code: RLP  

Ever wonder how culture shapes the way we view the world and influences our actions?  In this episode, Larry Sprung chats with Dr. Marcus Collins, an award-winning marketer and cultural translator, about the unseen yet powerful force of culture in business.  Dr. Collins shares insights from his career and explores how cultural understanding can drive success. With experiences working for iconic brands and figures like Beyoncé and Apple, Marcus unpacks the significance of translating cultural nuances into marketing strategies. Dive in to discover how culture can be the ultimate driver in shaping consumer behavior and effective leadership. Dr. Marcus Collins discusses: The intersection of culture and business  His journey from engineering to marketing  The role of culture in influencing human behavior  Strategies for entrepreneurs to leverage cultural insights Cultural impact on leadership and organization And more! Resources: Mitlin Financial   The JOY and Productivity Journal by Lawrence Sprung  Connect with Larry Sprung:  LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with Marcus Collins:  LinkedIn: Dr. Marcus Collins Website: Dr. Marcus Collins X: Dr. Marcus Collins Instagram: Dr. Marcus Collins About our Guest: Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Marcus is an inductee into the American Advertising Federation's Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of Google's “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes CMO Network and contributes to business scholarship. Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

 My guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of Michigan. Part marketing professor, part chief strategy officer, Dr. Marcus prescribes lots of advice for brand health. 

In this episode of the Culture First podcast, Damon Klotz interviews Dr. Marcus Collins, professor and best-selling author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Together, they discuss the profound impact of culture on brand and organizational success. They delve into the definitions and misconceptions surrounding culture. They explore how brands like Patagonia and e.l.f. Beauty authentically maintain consistency between their external and internal cultures. They also touch upon how culture can be leveraged as a competitive advantage and the role of storytelling in creating authentic connections. A highlighted conversation stems from Collins' insights into pragmatic cultural transformation and maintaining authenticity within brands.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another insightful episode of "Mick Unplugged"! Today, we're joined by the brilliant Dr Marcus Collins, a profound thinker in marketing and culture. In this episode, Dr Collins dives deep into shifting marketing strategies towards building authentic relationships and serving people, rather than just selling products. We explore his top hip-hop influences, with names like Kanye West, Tribe Called Quest, and Jay Z making the list, and discuss his top three hip-hop songs that have deeply resonated with him. Dr Collins shares invaluable tips for businesses focused on culture, emphasizing the need to understand and articulate your beliefs, connect with like-minded people, and spread your message authentically. We also dive into the cultural significance of regional phrases, Dr Collins' innovative merchandise strategy, and his motivational journey to prove his potential despite external doubts. Mick Hunt, our host, delves into the power of understanding what moves people to influence them, praising Dr Collins for his profound insights on culture. They touch on leadership, organizational culture, the concept of belonging, and how marketing and PR strategies can complement each other to build strong, lasting relationships with audiences. This episode is packed with wisdom, humor, and motivational titbits, making it a must-listen for anyone looking to understand the deeper aspects of culture and human behavior in business. So, tune in and get ready to embrace your purpose and potential with the incredible Dr Marcus Collins. Takeaways: ·       Culture is a system of conventions and expectations that govern behavior. ·       Understanding culture requires a sociological lens and curiosity. ·       Understanding humanity is key to effective marketing. ·       PR helps grow visibility for marketing efforts. Sound Bites: ·       “Building Brands with Significant Meaning” ·       " Role of Marketing in Sustaining Engagement” ·       "Importance for Entrepreneurs to Stay True to Their Brand.” Connect and Discover LinkedIn:                          linkedin.com/in/marctothec Instagram:                       Instagram.com/marctothec Website:                           marctothec.com X:                                      @marctothec Author of:                        For the Culture: The Power Behind What We Buy, What                                           We Do, and Who We Want to Be  https://a.co/d/1UVRC08                        See omnystudio.com/listener for privacy information.

Dr. Marcus Collins, a clinical assistant professor of marketing at the University of Michigan's Ross School of Business and author of “For the Culture,” explains to Brooks Miller, Executive Vice President of Influencer Marketing at Edelman, why “vibes” helped former President Donald Trump win the 2024 U.S. presidential election. “We make decisions based off of … Continue reading "Culture Expert Explains Why Vibes Determined the U.S. Presidential Election"

It's the most wonderful time of the year for an Ozark Mountain Christmas with Byron Tyler and co-host Pam Yancey, President of ExploreBranson.com. Show Two's guests include JC Fisher from The Texas Tenors. JC along with Marcus Collins, and John Hagen are celebrating their 15th Anniversary Tour at the Mickey Gilley Grand Shanghai Theatre. The Texas Tenors, Billboard #1 Recording Artists, 3-time Emmy Award Winners, Top Selling Vocal Group in history of America's Got Talent, and 2022 Texas Country Music Hall of Fame Inductees. Next is Pam Critchfield about the newest exhibition in town the Sistine Chapel Exhibit. The Exhibition® showcases the awe and wonder of arguably one of mankind's greatest artistic achievements, while allowing its visitors to experience this art from an Up-Close, Life-Sized, and Never-Before-Seen perspective. Visitors are given a chance to engage with the artwork in ways that were never before possible: seeing every detail, every brushstroke, and every color of the artist's 34 frescoes. This show wraps up with round table conversation with Pam Yancey, Byron Tyler, and Monna Stafford, Northeast, AR and Southwest Missouri Regional Manager for Bott Radio Network. The hospitality of the Ozark people makes your experience in Branson like no other. Monna and Pam talk about that hospitality as well as the character of Ozark folks, how Christmas is warmly celebrated, veterans are honored, and an invitation to come experience for yourself and Ozark Mountain Christmas. This is show two of four in the series. These shows were produced in the Bott Radio Network studios in Branson, Missouri. Learn more about making plans to spend Christmas in Branson at www.explorebranson.com

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)How does culture play into the spirit of giving? And how should we think about calling in our believers and finding our super fans?This is a special episode of a previously recorded keynote session from this year's Monthly Giving Summit. None other than Dr. Marcus Collins is sharing his incredible expertise on the transformative role of cultural identity in marketing, revealing how small groups like Beatniks, Hippies, and Hipsters grew into influential subcultures. Discover how aligning your nonprofit's mission with the core beliefs and values of your audience can transform your cause into a widespread movement. And together, we'll explore the fascinating interplay between culture and consumer behavior, and how our identities shape the brands we support and the causes we champion. With his guidance, you'll identify your personal and organizational beliefs, find your "believers," and build a network of brand evangelists who resonate with your vision.Every time I hear Marcus speak, I am BLOWN away. I hope you leave this episode even more empowered to create meaningful change and amplify your organization's impact!P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)Givebutter is the easiest all-in-one nonprofit fundraising software that helps you raise more. Have you heard about Givebutter Plus? Get advanced workflows and deeper donor insights. Start a free 30-day trial at givebutter.com/plus. How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don't miss my on-demand webinar replay with DonorBox. Take advantage of DonorPerfect's FREE End of Year Playbook to create the best multi-channel engagements. Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here! ...

In this captivating episode of 'That's What I Call Marketing,' I sit down with Marcus Collins, the brilliant author of For The Culture and Clinical Assistant Professor of Marketing at the Ross School of Business, University of Michigan. This episode covers his work for Beyonce where he learnt so much about where the Queens tribe wanted to be to his work understanding and influencing culture today. We dive deep into Marcus's fascinating story, exploring how his early admiration for icons like Michael Jackson and Boyz II Men shaped his career aspirations. Marcus opens up about the challenges he faced in the music industry, which eventually led him to discover his passion for marketing, where he found a sense of belonging and purpose. He sheds light on the importance of community over fan clubs, recounting how his team discovered Beyonce's dedicated fanbase, the Beyhive, wanted something different to what the Beyentourage was set up to give them. Marcus explains how brands can tap into cultural production and human behaviour to drive meaningful connections and garner loyalty. We also tackle the complexities of segmentation and identity in marketing, with Marcus elaborating on how to truly understand and engage with diverse audiences. He emphasises the power of curiosity and cultural observation, encouraging marketers to look beyond the conventional and explore the nuanced corners of human interaction. Our discussion touches on the significance of micro-influencers and social proof, as Marcus shares his insights into why smaller, more authentic influencers often wield greater impact than big-name celebrities. He also delves into the unpredictable nature of cultural moments, using examples like the viral success of 'Jools Lebron and Demure' to illustrate how randomness and social contagion can be leveraged for marketing success. Marcus's new book, 'For the Culture,' serves as the foundation for many of the ideas we discuss, providing rich context and actionable insights for marketers. He also introduces an upcoming course with Cannes Lions, designed to help professionals unlock the influence of culture—a marketer's greatest cheat code. This episode is a treasure trove of wisdom and practical advice for anyone looking to harness the power of culture in their marketing strategies. Tune in to discover how understanding human behaviour and cultural dynamics can elevate your marketing game and drive behavioural adoption.03:01 Transition from Music to Marketing05:53 The Influence of Steve Stoute09:31 Understanding Culture11:54 Working with Beyonce20:57 Segmentation and Identity in Marketing28:31 Targeted Marketing and Network Effects29:05 How this is similar to James Hurman Current vs. Future Demand29:42 Social Contagion and Decision Making31:40 Micro-Influencers and Social Proof34:34 Cultural Production and Marketing43:24 Curiosity and Cultural Observation49:51 Exploiting Randomness in Marketing52:05 Unlocking the Influence of Culture CourseBuy the book For The Culture https://www.marctothec.com/booksConnect with Conor https://www.linkedin.com/in/conorbyrne/Sponsor the show https://www.thatswhaticallmarketing.com/sponsor Hosted on Acast. See acast.com/privacy for more information.

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Three of the most famous movements in history were built on marketing, storytelling, subcultures, and creating influence. Today, we're going to explore how leaning into subcultures (rather than mass marketing), can be REALLY powerful and create sustainable impact for your nonprofit. We'll start by unraveling lessons from the Civil Rights Movement and Women's Suffrage. These movements thrived by uniting deeply connected communities. Your nonprofit can adopt similar strategies, focusing on smaller groups that resonate with your cause to create a lasting impact.Storytelling plays a pivotal role in any movement-building strategy, and we'll explore its profound impact by examining the #MeToo movement. When you're building your monthly giving program, what stories can you share to really connect with your audience?Connecting with a specific subculture of survivors, #MeToo grew exponentially by sharing personal narratives. Hear how your nonprofit can harness this powerful approach for monthly giving programs, especially when you target subcultures that align with your mission.As we approach the giving season, there's no better time than now to nurture those relationships.P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)Resources & LinksMissed the Monthly Giving Summit? Get access to all of the keynotes and breakout sessions here.Check out Episode 68 of Missions to Movements with Marcus Collins: How Culture Influences Marketing.Giving season is just around the corner and DonorPerfect has your back. Jumpstart your end-of-year content in seconds with DonorPerfect's FREE fundraising AI bot at donorperfect.com/bot.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

In this episode, Mallory and her guest, Dr. Marcus Collins, explores the profound influence of culture on human behavior in fundraising. They discuss how cultural norms shape our perceptions and actions, the distinction between fast and slow culture, and the importance of storytelling in redefining the nonprofit sector.  The dialogue emphasizes the need for small, incremental changes to foster a more positive culture around giving and fundraising, ultimately aiming to create a more engaged and generous society. Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be.  Key takeaways from the episode:  Culture is the most influential force on human behavior. Understanding culture requires a shared definition. Cultural lenses affect how we perceive and interact with the world. Social norms guide our behavior in various contexts. Fast culture changes quickly, while slow culture evolves gradually. Fundraising practices are deeply influenced by cultural beliefs. Positive experiences in giving can reshape perceptions of philanthropy. Storytelling is essential for nonprofits to connect with their audience. Small changes can lead to significant cultural shifts over time. Agency in giving is crucial for fostering genuine generosity. Get all the resources from today's episode here.  Support for this show is brought to you by GiveButter. GiveButter is the easiest-to-use fundraising platform.  Your favorite fundraising tools, supercharged! Never miss a fundraising opportunity again. Givebutter Plus takes this award-winning platform to the next level with advanced automation, deeper donor insights, and eye-popping supporter engagement tools to help your nonprofit get ahead—and stay there. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Right Hype Podcast, Gavon Owen reflects on his recent transition into his 30s, discussing personal growth, resilience, and the lessons learned from his parents. He delves into the concept of culture, drawing insights from Marcus Collins' book, and explores the intersection of fashion and politics, particularly in the context of the upcoming elections. Gavon also highlights notable moments from Fashion Month and shares his excitement for future projects and events. Chapters 00:00Entering the 30 Club 04:34Shopping for Closet Staples and Assets 09:49The Right Hype Merch 12:17Exploring Culture and Identity 16:24Beyonce's Brands 18:06Fashion Month Highlights 33:08Politics and Fashion Intersect 46:57Looking Forward: New Beginnings

In episode 179, Erik and Kerel had the pleasure of interviewing Dr. Marcus Collins, a renowned professor, best-selling author, keynote speaker, and chief strategy officer. Dr. Collins offered a fascinating look at how culture, human behavior, and marketing intersect. His journey, combined with his academic and professional experiences, gives him a unique perspective on how businesses can better understand and connect with people. His book, For the Culture, offers valuable insights for anyone looking to tap into the power of culture to influence behavior—whether in marketing, leadership, or everyday life. Timestamps 0:03 Dr. Collins shares that he grew up in Detroit, Michigan, describing it as a unique city with a mix of cultural influences from the South, West, and Midwest. 3:42 Dr. Collins describes his summers spent in Ann Arbor at a summer Engineering Academy at the University of Michigan, which influenced his decision to study engineering. 8:56 Dr. Collins emphasizes the importance of understanding humanity to improve marketing and engagement strategies. 23:17 Dr. Collins explains his motivation to teach, driven by his passion for behavioral sciences and the desire to share his knowledge with others. 25:09 Dr. Collins shares his experience of writing "For the Culture," his book on understanding culture and its impact on human behavior. 31:53 Dr. Collins provides information on how listeners can connect with him, including his social media handles and website.

Do you ever wonder why you buy things you don't need? This episode explores the fascinating (and sometimes alarming) ways culture shapes our budgets. We're talking to Dr. Marcus Collins, who is a scholar of the hidden messages of consumption, a marketing professor at University of Michigan's Ross School of Business, and the author of For The Culture. He takes us on a journey into the heart of consumerism, explaining how brands create religions, how the people we admire influence our spending, and how we can all become more conscious consumers. It's a hilarious, insightful, and maybe even a little uncomfortable look at the invisible cultural forces that are impacting our spending. Dr. Collins helps us understand:How the "consecration" of brands shapes our spending: We're not just buying products, we're investing in a sense of belonging, an identity, a belief system. Think of it as the "gospel of consumerism”The power of "our people": Dr. Collins breaks down the phenomenon of social proof and how the people we admire, the groups we identify with, and the trends we follow, all play a huge role in our spending.The illusion of financial freedom: Dr. Collins reveals how the "keeping up with the Joneses" mentality and our unconscious cultural programming can leave us feeling trapped, even when we have the right information.Navigating the cultural landscape: Dr. Collins offers tools and insights to help us become more conscious consumers, make more intentional spending decisions, and build a financial future that aligns with our own values.You'll walk away from this episode with a deeper understanding of the unseen forces influencing your spending, equipped to see through the "noise" of cultural marketing and branding, and empowered to break free from the unconscious influence of cultural norms.Links: Get Dr. Marcus Collin's book For the Culture Visit his website and follow him on Instagram  Connect with Julien and Kiersten on our website, Instagram, Twitter, and YouTube.Join our email list to get updates from us, opportunities for discounts, freebies and a quick rundown on the relevant financial and career news impacting your life. Get our book Cashing Out: Win the Wealth Game by Walking Away, named 2023 best overall book about investing by Business Insider and one of the best personal finance books by ForbesIf you would like to learn more about investing, check out our newest class, Making Money Grow

In this episode, we sit down with Dr. Marcus Collins. Dr. Collins is an author, award-winning marketing expert, and sought-after cultural translator who has worked with a variety of massive clients, from Beyoncé to Budweiser. He is a marketing professor at the Ross School of Business, University of Michigan, and the Former Head of Strategy for Wieden+Kennedy, New York. Today, he'll help viewers understand what culture really is, why it is so important, and give them the tools they need to engage with it effectively.

Best selling author of "For the Culture: The Power Behind What We Buy, What We Do and Who We Want to Be" Learn more about your ad choices. Visit megaphone.fm/adchoices

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)The Monthly Giving Summit is here! In less than 24 hours, over 1,500 nonprofits from all over the world are coming to the first online virtual event completely dedicated to monthly giving.So what can you expect? Day 1 is focused on keynotes and panels, sharing stories about growth, retention, and fostering values-aligned partnerships. You'll hear from the Head of LinkedIn for Nonprofits, Ariana Younai, and Marcus Collins, who wrote one of my favorite books.Day 2 will feel like a mastermind. It's time to come together and network, share your learnings and experiences, AND we'll have two breakout sessions where you can get hot seat style coaching. Come prepared with your most burning questions!Whether you are in the pre-launch phase of your monthly giving strategy, or you have over 100,000 monthly donors, this event is for you.Join me on Sept 5-6 from 1-4 pm ET to learn how to build, grow and sustain subscriptions for good. RSVP for FREE here.P.S. I am hitting the road this week! Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL! RSVP for Atlanta on September 7thRSVP for Sarasota on September 18thP.P.S. Would an in-person monthly giving event in 2025 pique your interest? Send me a DM at @positivequation on Instagram. I'd love to hear from you.Resources & LinksSpecial thanks to the Monthly Giving Summit's growth partners: Neon One, iDonate, Givebutter, and DonorPerfect. Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice--as the head of strategy at Wieden+Kennedy, NY--and one foot in the world of academia--as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. PODCAST INFO:The Learning With Lowell show is a series for the everyday mammal. In this show we'll learn about leadership, science, and people building their change into the world. The goal is to dig deeply into people who most of us wouldn't normally ever get to hear. The Host of the show – Lowell Thompson- is a lifelong autodidact, serial problem solver, and founder of startups. LINKSSpotify: https://open.spotify.com/show/66eFLHQclKe5p3bMXsCTRHRSS: https://www.learningwithlowell.com/feed/podcast/Youtube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-QYoutube clips: https://www.youtube.com/channel/UC-B5x371AzTGgK-_q3U_KfAWebsite: https://www.learningwithlowell.com Marcus collins linkshttps://www.amazon.com/Culture-Power-Behind-What-Want/dp/1541700961https://marctothec.com/infohttps://michiganross.umich.edu/faculty-research/faculty/marcus-collinshttps://www.linkedin.com/in/marctothec Timestamps00:00 Introducing Marcus Collins00:30 Cultural Safari02:45 Learn culture of a region05:45 Test this out08:20 Advice for seeing culture / shared experiences10:30 Cultural explorations12:40 Understanding people14:42 Compliments16:15 Dating norms19:35 Testing out phrases / assumptions21:15 Comedians22:55 Breaking social norms /seinfeld24:50 Culturally ubiquitous / ways to signify personhood28:10 Finding core culture identity / masks33:30 All the world is a stage37:44 Marketing with culture40:45 Branding/ dopamine43:50 Marketing adjusting to new age / budweiser / music fest46:45 Changing music fest49:00 Taylor Swift / Beyonce / community51:10 Apple / nike/beyonce / building social norms54:00 Seeing new trends to apply to marketing57:44 Building skill to be present01:01:10 Social theory changing vs stable / All about the culture01:03:22 Next books01:04:40 finding stories01:06:20 How to leading a culture01:09:10 Testing culture leading01:10:40 Stranger Things & Eggo campaign Marketing / Advertising01:15:25 Learning and failing for large campaigns01:18:00 Derisking large marketing campaigns01:21:00 Calibrating01:22:40 Working with big clients01:24:50 Designing campaigns01:26:40 Theory for everything / People don't use causality based theory in marketing01:29:50 Cognitive biases01:30:44 Books to stay away from01:32:20 Evangelicals01:33:00 Elon musk, Taylor swift, for who has biggest cultural impact01:35:30 Learning in 2024 marketing #culture #advertising

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. 
 
 His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and an inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 with the Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. He has also served as a jury for the Cannes Lion International Festival of Creativity. 
 Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Google's “Real Tone” technology, the “Made In America” music festival, the Brooklyn Nets, and State Farm's “Cliff Paul” campaign – among others.
 
 Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé. 
 
 Marcus' work centers squarely on the impact of culture and the power that comes from having great cultural proximity. His best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings in their own pursuits.
 Marcus holds a doctorate in marketing from Temple University where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a Forbes columnist and a trusted voice among CMOs and business leaders. But most importantly, he is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy. Stay connected and pick up "For the Culture"  https://marctothec.com/ https://www.instagram.com/marctothec/  https://www.linkedin.com/in/marctothec/   https://www.amazon.com/s?k=for+the+culture+dr+marcus+collins   Stay connected:  https://www.chonacas.com/links/ Business: https://www.linkedin.com/in/katiechonacas/    

If you're an anglophile and of a certain age, then you'll know the comedic operettas of Gilbert and Sullivan, The Pirates of Penzance, Trial by Jury, The Mikado. They are all classics. I mean, I am an anglophile of a certain age, so I can sing the entirety of I Am a Very Model of a Modern Major General. I mean, really:  “I am the very model of a modern major general. I've information, vegetable, and animal, and mineral. I know the kings of England, and I quote the fights historical, from Marathon to Waterloo, in order categorical. I'm very well acquainted, too, with mathematical. I understand equations, both the simple and quadratical. About binomial theorem, I'm teeming with a lot of news. Ha ha, with many cheerful facts about the square of the hypotenuse.” Now, tell me, do you get that from any other podcast? I don't think so. And you may laugh, but I've won a pub quiz by being able to recite that. Now, Gilbert and Sullivan were actually all about the laughs. Their operators are very funny. But outside that partnership, they were both hungry to do more serious work. Now, really the only work I know is by Sullivan, Arthur Sullivan, and it's a song called The Lost Chord. And he wrote it on the deathbed of his brother. And the opening lyrics go like this.  I was seated one day at the organ. I was weary and ill at ease, and my fingers wandered idly over the noisy keys. I know not what I was playing or what I was dreaming then, but I struck one chord of music, like the sound of a great amen. One chord, the sound of a great amen. It is such a powerful way to name a moment of insight, of awareness, of presence, of deep familiarity, of awe. So, are you listening for your one chord? Because hearing it can make all the difference. Marcus Collins, a creative at heart and a product of Detroit, brings a unique perspective to the podcast with his background in advertising, music, and academia. As a researcher and author of "For the Culture," Marcus delves into the complexities of human behavior and cultural influences. His experiences as an outsider and insider have shaped his empathetic approach to understanding the forces that shape our interactions and behaviors in society. Get book links and resources at http://2pageswithmbs.com and subscribe to the 2 Pages newsletter at https://2pageswithmbs.substack.com. Marcus Collins reads two pages from Predictably Irrational. [reading begins at 26:47] Hear us discuss: "Understanding the impact of the Ten Commandments and curbing dishonesty might help prevent the next Enron-like fraud." [28:47] | "The truth is subjective, right? The world manifests through your meaning making system based on how you see the world." [33:38] | "Culture is always evolving. It's always changing. But those things could change the vector. It can go left or right. It can go negative or positive." [44:22] | "We traverse the world believing that we have all the agency there is that we wake up in the morning, decide what we're going to wear, where we're going to go, we're going to do, who we're going to marry, if we're going to marry." [45:37] | "The influence of the social world in which we navigate is far greater than we give it credit for." [45:24]

Introducing Subcultural. Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, join us as we explore an array of niche, yet impactful communities investigating what drives subcultures, and examining why understanding motivation matters when trying to reach specific audiences.

Let's dive deep into the world of A24, the film studio known for its distinctive approach to storytelling. We explore A24's journey from a savvy film distributor to a powerhouse production studio with hits like "Moonlight" and "Everything, Everywhere, All at Once."But A24 faces some headwinds: big investments with higher expectations, a string of underperforming releases, and pressure to expand to bigger budget IP.How can the brand known for its mystique be able to maintain its unique positioning?I'm joined by friend of the pod, Dr. Marcus Collins, to break it all down.Make sure you listen for our Chartmetric Stat of the Week!

If you've been relying solely on demographic and psychographic data to reach and understand your target audience, you may be missing out. In this episode, Mark is joined by professor Dr. Marcus Collins, best-selling author of For the Culture, to explore the benefits to business leaders in finding alignment between their company's culture and the culture of their target customers and partners. Dr. Collins believes culture is the biggest influence on how we behave and that when connecting with customers, understanding their culture is more effective than identifying their demographics or personal preferences. As a strategist, he has helped steward some of the biggest brands in the world across a wide spectrum of industries—from tech to CPG, financial services to sport, and everything in between.  Here are some of the topics Mark and Dr. Collins discuss in this episode: The difference between personas, demographics and psychographics Why Dr. Collins believes culture is the most powerful signal of all How culture shapes consumer choices more deeply than simple data like age or shopping habits How real engagement with customers goes beyond collecting data and focuses on understanding their lives and values How aligning your business's values with your customers' culture can set you apart from competitors Why businesses tend to target the people who see the world the way they do  Why you're more likely to get better work, and a more enjoyable experience from people who have similar views, than from people who just pay very well How to get better at understanding how people see the world, translate the world, and behave accordingly Why businesses often mistake information for intimacy Dr. Collins' #1 tip for selling more Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram:  https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

Marcus Collins, Chief Strategy Officer at Wieden Kennedy New York, talks about underlying factors that drive consumer purchasing decisions. Both McDonald's and MLB have faced challenges with negative brand perceptions and declining consumer interest. While McDonald's found success by focusing on their fans, MLB had to make significant changes to reinvigorate the love for the game. Today, Marcus discusses rebranding major league baseball. Show NotesConnect With: Marcus Collins: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marcus Collins, Chief Strategy Officer at Wieden Kennedy New York, talks about underlying factors that drive consumer purchasing decisions. Consumers often associate products with personal expression and values, making consumption a reflection of who they are. Brands that can align with cultural perspectives and tap into the desire for authenticity and self-expression influence purchase decisions and shape consumer behavior. Today, Marcus discusses the power behind what we buy. Show NotesConnect With: Marcus Collins: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Now trending: the ‘digital guillotine.' It's a campaign known as Blockout 2024 to block celebrities on social media. Launched after the Met Gala in New York, it's meant to hurt celebrities' ad revenue. Will it have an impact? In this episode:  Ahmed Shihab-Eldin (@ASE), Journalist  Dr. Marcus Collins (@marctothec), Assistant Professor of Marketing, University of Michigan Episode credits: This episode was produced by Sarí el-Khalili and Khaled Soltan with our host Malika Bilal. Catherine Nouhan and Manahil Naveed fact-checked this episode. Our sound designer is Alex Roldan. Our lead of audience development and engagement is Aya Elmileik and Adam Abou-Gad is our engagement producer. Alexandra Locke is The Take's executive producer. Ney Alvarez is Al Jazeera's head of audio. Connect with us: @AJEPodcasts on Twitter, Instagram, Facebook, Threads and YouTube

Dr. Marcus Collins isn't just a professor. He is an author, a marketing strategist who has worked with some of the world's top tech brands and musical acts, and a cultural translator. It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and is why he's taking the stage at the Retail Innovation Conference & Expo this June. Host Alicia Esposito sat down with Marcus to discuss: How the culture of brands has evolved, and how culture impacts commerce; What commerce brands can learn from Beyoncé and other musical artists that are embedded into culture; and How brands like Patagonia are embracing cultural proximity to drive relevance and foster customer loyalty.RELATED LINKSLearn more about Dr. Marcus CollinsGet your copy of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to BeSee more insights from Dr. Marcus CollinsRegister for the Retail Innovation Conference & Expo to join Jack on the Store Tours around ChicagoDr. Marcus Collins will be the headline keynote speaker during the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and learn how you can embrace culture to drive commerce.

Chapter 1 What's For The Culture Book by Marcus Collins"For the Culture: A Guide to Intersectional Marketing" by Marcus Collins is a book that explores the importance of diversity, inclusion, and representation in marketing. It discusses how brands can connect with consumers from different backgrounds and cultures by understanding their values, beliefs, and identities. The book presents case studies and strategies for creating authentic and meaningful marketing campaigns that resonate with diverse audiences. Overall, "For the Culture" is a valuable resource for marketers looking to create more inclusive and impactful brand messaging.Chapter 2 Is For The Culture Book A Good Book"For the Culture" by Marcus Collins has received positive reviews and is considered a good book by many readers. It offers insights into modern culture and how it impacts society, providing valuable perspectives for marketers, advertisers, and anyone interested in understanding contemporary trends. If you are interested in these topics, you may find "For the Culture" to be a worthwhile read.Chapter 3 For The Culture Book by Marcus Collins SummaryThe Culture Code by Marcus Collins is a book that explores how culture impacts our lives, decisions, and behaviors. Collins argues that in order to understand and influence culture, we must first understand the underlying codes that drive it.The book is divided into three main sections: the Cultural Genome, the Cultural Playbook, and the Cultural Reality. In the first section, Collins introduces the concept of the Cultural Genome, which he defines as the set of rules and patterns that shape a culture. By understanding these underlying patterns, we can gain insight into the behaviors and attitudes of different groups of people.In the second section, Collins introduces the Cultural Playbook, which he describes as the key to decoding and influencing culture. By understanding the rules and patterns of a culture, we can effectively navigate and influence it to achieve desired outcomes.Finally, in the third section, Collins explores the Cultural Reality, which is the tangible impact of culture on our lives and society. He emphasizes the importance of understanding and respecting different cultures in order to build meaningful connections and drive positive change.Overall, The Culture Code offers valuable insights into the complexities of culture and provides practical strategies for navigating and influencing cultural dynamics. It is a must-read for anyone seeking to understand and leverage the power of culture in their personal and professional lives. Chapter 4 For The Culture Book AuthorMarcus Collins is an author, marketing professor, and cultural architect. He released the book "For The Culture Book" in 2021. Marcus Collins has also written a book titled "Meta Brown Stories," which explores the complexities of human experience through the lens of storytelling. In terms of editions, "For The Culture Book" is considered to be the best book by Marcus Collins as it has garnered positive reviews and critical acclaim for its thought-provoking content and fresh perspective on cultural dynamics.Chapter 5 For The Culture Book Meaning & ThemeFor The Culture Book MeaningThe book "The Culture Code" by Marcus Collins explores the power of culture in shaping human behavior and attitudes. It delves into how culture informs our beliefs, values, and behaviors, and how these cultural norms influence our decisions and interactions with others. The book examines the role of culture in shaping our identities, perceptions, and understanding of the world around us. Overall, "The Culture...

Culture. You've heard the word a million times. But what is it really and how can we influence the culture of our teams and our clients? In this episode, Stephanie dives in to learn more about culture with Marcus Collins, author of For the Culture: The Power Behind What We Buy, What We Do; and Who We Want to Be.   Links from the episode:   Check out For the Cluture by Marcus Collins     If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

Marcus Collins  On Working With Travis Scott McDonald's Campaign, Beyoncé's Digital Marketing + More See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Marcus Collins: For the Culture Marcus Collins is an award-winning marketer and cultural translator. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award and a recent inductee to the American Advertising Federation's Hall of Achievement. He has worked for several top advertising agencies, and his strategies and creative contributions have led to the success of Budweiser's Made in America music festival, the launch of the Brooklyn Nets (“Hello Brooklyn!”), and State Farm's “Cliff Paul” campaign, among others. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He is a marketing professor at the Ross School of Business, University of Michigan, and faculty director for the school's executive education partnership with Google. Marcus delivers keynote talks across the globe for companies and conferences such as the Cannes Lions International Festival for Creativity, SXSW, Social Media Week, Adcolor, Hyper Island, TEDx, and Talks at Google. He is the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be*. Whether you're in a sales and marketing role or not, every leader needs to appreciate the psychology of why people buy. Often we assume people buy because of what the product or service provides. But as Marcus and I discuss in this episode, people often buy because of who they are. Key Points For getting people to move, nothing is more powerful than aligning with culture. Anaïs Nin said, “We don't see things as they are, we see them as we are.” Audiences buy because of what the product is, but congregations buy because of who they are. Many leaders assume people love their brand -- but it's not really about the brand, it's about how people view themselves. Begin with examining your own thinking and language regarding customer relationships and transactions. How you view these influences the actions of others. Resources Mentioned For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be* by Marcus Collins Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Start With Why, with Simon Sinek (episode 223) Serve Others Through Marketing, with Seth Godin (episode 381) The Way to Earn Attention, with Raja Rajamannar (episode 521) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Is a newborn baby more likely to resemble mom or dad – or is it a toss-up? This episode begins by explaining why a baby is more likely to look like one parent and not the other and why that is.  https://www.nytimes.com/2005/03/22/health/the-claim-babies-tend-to-look-like-their-fathers.html When people talk about the "culture" – why do they mean? What is culture. You probably use the word in conversation and you have a sense of what it means but it is actually a difficult word to define. Here to define it and explain why it is so important to understand what culture is and how it changes is Marcus Collins. He is a clinical assistant professor of marketing at the Ross School of Business, at the University of Michigan and recipient of Advertising Age's 40 Under 40 award. He is also author of the book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be (https://amzn.to/3tOT4On). It is a little strange that there is such a fitness craze in America yet so many people are not physically fit at all. The medical evidence is pretty clear that being physically fit and keeping your weight under control is so important to a long and healthy life. So why are so many people not motivated to do it and how can you find the motivation to start if you are not feeling inclined? Joining me to talk about this is Natalia Petrzela. She is an historian of contemporary American politics and culture as well as a fitness instructor and she is author of the book Fit Nation: The Gains and Pains of America's Exercise Obsession (https://amzn.to/48V5LGb) Is it ever too late to change your life or must you set your course early if you are ever to make something of yourself? Interestingly, researchers followed 350 students for decades – all the way into adulthood to see how they turned out. Listen as I explain how people tend to change and how those goof-offs you remember from high school are likely to end up doing pretty well. Source: Susan Krause Whitborne author of The Search for Fulfillment (https://amzn.to/3O9XuWP). PLEASE SUPPORT OUR SPONSORS! NerdWallet lets you compare top travel credit cards side-by-side to maximize your spending! Compare and find smarter credit cards, savings accounts, and more today at https://NerdWallet.com Indeed is offering SYSK listeners a $75 Sponsored Job Credit to get your jobs more visibility at https://Indeed.com/SOMETHING TurboTax Experts make all your moves count — filing with 100% accuracy and getting your max refund, guaranteed! See guarantee details at https://TurboTax.com/Guarantees Dell Technologies and Intel are pushing what technology can do, so great ideas can happen! Find out how to bring your ideas to life at https://Dell.com/WelcomeToNow Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Minimalists speak with Marcus Collins, author of For the Culture, about the pernicious forces of corporate marketing. Watch all 2 hours of episode 425 on The Minimalists Private Podcast. Discussed in this episode: How can I reconcile being a minimalist with my corporate marketing job? (02:15) Have we become superficial because everyone is trying to sell us something?  (30:09) What do The Minimalists think about “buy nothing” challenges? (40:58) Detailed show notes: minimalists.com/podcast Join The Minimalists Private Podcast: minimalists.com/support

In our digital age, people have grown to see social media platforms as mere tools and applications.  Marcus Collins, the award-winning marketer, former digital strategist for Beyoncé, and author of "For The Culture", argues otherwise.  Join host Ron Steslow as he sits down with Marcus to unravel the deep-seated influence of culture on social media and our daily choices. Marcus elaborates on his assertion that "social media is people" and why understanding this fundamental idea changes our approach to digital platforms. He also delves into the crucial role of culture in hyperpolarization and how it weaves into the fabric of our society. Segments to look forward to: (01:20) How Marcus came to study culture: "I feel like I'm at my best when I'm helping people realize the best version of themselves…” (04:26) The connection between marketing and psychology (08:42) The importance of purpose in advertising: "Start with what you believe and when you start with what you believe people who see the world the way you do go, 'Finally, someone said it. That's my person.'” (17:02) The influence of culture on consumer choice (20:40) The connection between culture and politics (24:00) Case study: How Patagonia leveraged culture to build their brand (30:00) Case study: Donald Trump's cultural strategy in the 2016 election (32:09) Understanding tribes and congregations (37:27)”The brain is a prediction machine”  (40:00) The role of culture in hyperpolarization (42:14) The state of anti-Trump Republicans within the broader Republican culture (44:00) How subcultures develop and operate (50:00) How preaching the gospel can get people to move You Should Read For the Culture: https://amzn.to/3QjLDaH Check out Predictably Rational by Dan Ariely: https://amzn.to/3rPeWHL Follow Ron and Marcus on X (Twitter): https://twitter.com/RonSteslow https://twitter.com/marctothec Learn more about your ad choices. Visit megaphone.fm/adchoices

The Art of Charm is brought to you by BetterHelp. Visit betterhelp.com/charm today to get 10% off your first month. Nom Nom delivers fresh dog food with every portion personalized to your  dog's needs, so you can bring out their best. Get 50% off your first two weeks at tryNom.com/artofcharm.  Working out is tough. And finding a workout program that sticks, even tougher. Peloton's classes don't feel like a regular workout class, they feel like entertainment. In fact, you'll be craving your workouts. Get started and download the free Peloton App today. Backed by a leading clinical trial where nine out of ten men experienced healthier and visibly improved skin, Caldera Lab has the tools to unlock your best first impression and confidence! Use code CHARM at calderalab.com for 20% OFF their best products. Factor, America's #1 Ready-To-Eat Meal Kit, can help you fuel up fast with ready-to-eat meals delivered straight to your door. Head to factormeals.com/charm50 to get 50% off your first box. In today's episode, we cover culture with Dr Marcus Collins. Marcus is an award-winning marketer and cultural translator, the head of strategy at Wieden+Kennedy New York, a clinical assistant professor of marketing at the Ross School of Business, University of Michigan, and the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.  Introduction Culture is as much a part of everyday life as the air we breathe, but how do we define what a culture is, what is the secret that marketers use to tap into culture and motivate you to take action, and how do you build your own culture (or find a new one)? What to Listen For Introduction – 0:00 What does the word culture mean and why is culture so important to us? What are the three systems that make up culture? Fast Culture vs Slow Culture – 15:15 Why do certain aspects of culture move faster than others and how do they influence each other? Why is it taboo to talk openly about politics, religion, and money?  Role Theory – 30:11 What is role theory and how is it embedded in every culture? What is the difference between cultural appropriation and cultural appreciation? How do you turn a trend into a cultural phenomenon – 45:28 What is a cultural contagion and what two factors determine whether something becomes an official part of a culture? If you're not part of a culture, how do you understand a culture to appreciate it and understand where members of that culture are coming from? Learn more about your ad choices. Visit megaphone.fm/adchoices