Podcast appearances and mentions of Brian Morrissey

Today in the business of podcasting:Audioboom posted record H1 2026 results, with revenue up 30% year-on-year to $45.7 million and adjusted EBITDA up 80% to $3.2 million, while also ending its strategic review and unveiling Spotify and Apple partnerships to power video monetization later this year.Creator economy newsletter Scalable finds brand safety concerns among US enterprise marketers have plummeted from 50% in 2023 to just 10% in 2025, as the industry pivots toward brand fit over blanket caution, a shift with clear implications for podcast advertising.The BBC's newly released annual report shows its ad-funded podcasts outside the UK drew over 515 million downloads and 116 million listeners, offering a rare public benchmark for global podcast monetization.Netflix subscribers on ad-free tiers keep getting blindsided by ads during live sports events like the Home Run Derby, a trust gap podcasting has largely sidestepped by setting clear ad expectations upfront.Media analyst Brian Morrissey argues publishers' second attempt at video is built for durability, using platforms like YouTube and TikTok as acquisition funnels toward owned audiences and revenue, a strategy many podcast publishers are already running on YouTube.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Audioboom posted record H1 2026 results, with revenue up 30% year-on-year to $45.7 million and adjusted EBITDA up 80% to $3.2 million, while also ending its strategic review and unveiling Spotify and Apple partnerships to power video monetization later this year.Creator economy newsletter Scalable finds brand safety concerns among US enterprise marketers have plummeted from 50% in 2023 to just 10% in 2025, as the industry pivots toward brand fit over blanket caution, a shift with clear implications for podcast advertising.The BBC's newly released annual report shows its ad-funded podcasts outside the UK drew over 515 million downloads and 116 million listeners, offering a rare public benchmark for global podcast monetization.Netflix subscribers on ad-free tiers keep getting blindsided by ads during live sports events like the Home Run Derby, a trust gap podcasting has largely sidestepped by setting clear ad expectations upfront.Media analyst Brian Morrissey argues publishers' second attempt at video is built for durability, using platforms like YouTube and TikTok as acquisition funnels toward owned audiences and revenue, a strategy many podcast publishers are already running on YouTube.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

AI agents are consuming content at a scale the web was never built for — and they don't watch ads, subscribe, or click. In this episode of TRB Conversations, powered by EX.CO ( https://EX.CO ), recorded at Cannes, Brian Morrissey talks with Cosmin Ene,...

Today in the business of podcasting:A new Signal Hill Insights Pulse Report, conducted in partnership with FlightStory, finds that 45% of monthly podcast consumers in the U.K. used a smart TV to listen to podcasts in the past month, making it the second most-used device behind smartphones and ahead of computers. More than half of video podcast viewers watch during prime time hours, suggesting video podcasting is becoming a living-room, prime-time television behavior in the U.K.NPR, its sponsorship subsidiary National Public Media, and podcast distributor PRX have announced a collaboration enabling NPM to sell sponsorships for station-produced podcasts hosted on PRX's Dovetail platform, with stations including Boise State Public Radio, LAist, and WWNO already participating.Podcast subscription platform Supporting Cast has launched delivery of gated, subscriber-only video on Spotify using Spotify's Distribution API, making it the first subscription platform to offer this capability. Journalist-led podcasts Libero and Legacy are the first shows to use the feature.Media writer Brian Morrissey examines how AI-driven changes to Google Search are accelerating the decline of page-view-based publisher models, and argues that the recent Vox Media sale reflects how owned podcast networks have become central to media companies' valuations.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:A new Signal Hill Insights Pulse Report, conducted in partnership with FlightStory, finds that 45% of monthly podcast consumers in the U.K. used a smart TV to listen to podcasts in the past month, making it the second most-used device behind smartphones and ahead of computers. More than half of video podcast viewers watch during prime time hours, suggesting video podcasting is becoming a living-room, prime-time television behavior in the U.K.NPR, its sponsorship subsidiary National Public Media, and podcast distributor PRX have announced a collaboration enabling NPM to sell sponsorships for station-produced podcasts hosted on PRX's Dovetail platform, with stations including Boise State Public Radio, LAist, and WWNO already participating.Podcast subscription platform Supporting Cast has launched delivery of gated, subscriber-only video on Spotify using Spotify's Distribution API, making it the first subscription platform to offer this capability. Journalist-led podcasts Libero and Legacy are the first shows to use the feature.Media writer Brian Morrissey examines how AI-driven changes to Google Search are accelerating the decline of page-view-based publisher models, and argues that the recent Vox Media sale reflects how owned podcast networks have become central to media companies' valuations.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Spotify is expanding its Verified by Spotify badge to podcast shows, adding a green checkmark to identify official creator, publisher, and brand presences on the platform based on listener activity, platform standing, and audience authenticity.The 2026 Podnews Report Card collected 779 pieces of community feedback on major podcast platforms, with YouTube reaching second place in the overall rankings for the first time, just behind Apple Podcasts and ahead of Spotify.A new WARC report, The Multiplier Playbook, surveying more than 200 senior marketers finds that 60% say their C-suite does not fully understand the role of advertising, and only 21% say advertising objectives align with broader corporate goals.New Omeda research finds 70% of publishers consider audience data critical, yet only 9% of their organizations use it effectively, a gap writer Brian Morrissey links to decentralized and siloed data infrastructure.YouTube is rolling out its AI-powered likeness detection technology to all eligible creators over 18, expanding access beyond select YouTube Partner Program members and allowing users to set up protection via ID verification.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Spotify is expanding its Verified by Spotify badge to podcast shows, adding a green checkmark to identify official creator, publisher, and brand presences on the platform based on listener activity, platform standing, and audience authenticity.The 2026 Podnews Report Card collected 779 pieces of community feedback on major podcast platforms, with YouTube reaching second place in the overall rankings for the first time, just behind Apple Podcasts and ahead of Spotify.A new WARC report, The Multiplier Playbook, surveying more than 200 senior marketers finds that 60% say their C-suite does not fully understand the role of advertising, and only 21% say advertising objectives align with broader corporate goals.New Omeda research finds 70% of publishers consider audience data critical, yet only 9% of their organizations use it effectively, a gap writer Brian Morrissey links to decentralized and siloed data infrastructure.YouTube is rolling out its AI-powered likeness detection technology to all eligible creators over 18, expanding access beyond select YouTube Partner Program members and allowing users to set up protection via ID verification.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

The media industry has spent the last decade talking about its own decline — but where is it actually headed? This week on Mixed Signals, Ben kicks off a special three-part crossover with Peter Kafka of Channels and Brian Morrissey of The Rebooting. In part one of the conversation, the three discuss the future of media bundles, why everyone seems to be canceling and re-subscribing to streaming services, and whether Substack's business model is sustainable. They also talk about selling ads as a solo operator, the false nostalgia for cable, and whether journalism is better — or just lonelier — outside of institutions. To hear parts two and three of the conversation, head to Channels and The Rebooting. Sign up for Semafor Media's Sunday newsletter: https://www.semafor.com/newsletters/media  For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com

In this edition of Inside Insurance, we're going to have a special focus on the role of CFO. Brian Morrissey, KPMG chats to Mark Burke Chief Financial Officer and Executive Director (Aviva), and Brian Holland, Head of Group Finance (Hannover)

Eoin Coughlan atá le chéile le Brian Morrissey sa bhanna The Oars ag a bhfuil singil úr ag teacht amach go luath.

We use Substack to power the Second Nature newsletter, and on today's podcast, we are joined by our man on the inside, Austin Tedesco. In this episode, he shares insights and best practices from the world of sports content creation (and beyond).    Show Notes: Substack: http://www.substack.com Austin Tedesco: https://www.linkedin.com/in/austin-tedesco-90248a59/ Lenny: https://substack.com/@lenny Feed Me: https://www.readfeedme.com/ Semafor article about Emily: https://www.semafor.com/article/11/17/2024/feed-mes-emily-sundberg-and-her-studio-mindset Ethan Strauss: https://substack.com/@houseofstrauss Mark Stein: https://marcstein.substack.com/ Laura Riley: https://substack.com/@magasin Elon Tried To Buy Substack: https://www.businessinsider.com/elon-musk-is-open-to-buying-publishing-platform-substack-2022-12 AI Study About Poetry: https://www.euronews.com/culture/2024/11/19/bard-or-bot-study-shows-readers-prefer-ai-to-human-poetry Casey Newton: https://substack.com/@platformer Brian Morrissey: https://substack.com/@therebooting Michael Easter: https://substack.com/@michaeleaster   JOB OF THE WEEK: Substack Sports Manager: https://www.linkedin.com/jobs/view/4068288839/   BPC: Matter of Brand: https://amatterofbrand.substack.com/ Brand New Story: https://brandnewstory.substack.com/ Clare de Boer: https://substack.com/@claredeboer Field Report: https://steveholmberg.substack.com/ Trail Mix: https://wearetrailmix.substack.com/ Speedhimon: https://bendhiman.substack.com/

Brian Morrissey, founder of Rebooting on the future of sustainable media business. The former president and editor in chief of Digiday Media and digital editor at Ad Week believes that the move from mass media to micro media, particularly since the Pandemic, is a power shift from institutions to individuals where AI will be most vibrant part of the media ecosystem. He illustrates his argument with his own model at Rebooting which started with a Substack newsletter, expanded to a podcast, and now offers consultancy and events. Multi-skilled smaller companies which optimise the latest tech and are motivated by autonomy, he says, are the future of the workplace Sustainable media business, he believes will be about a niche media of unique expertise, perspective and personality. www.therebooting.com The Rebooting Show #Media #Business #Ad #Tech #MicroMedia #Leadership

Ready for a Masterclass in SEO and content creation? Today's guest is Glen Allsopp, founder of Detailed.com, the SEO Blueprint course, and gaps.com. Glen is an absolute beast when it comes to his content output, and his thorough data studies are shared widely in and out of the SEO world when he publishes them. He also does $40 website audits that sell out immediately when they're open to the public. Glen, who is notoriously private, doesn't normally do podcasts and he never speaks at conferences. That's why this episode of Ahrefs Podcast is audio only. But one thing Glen isn't shy about is sharing his vast SEO and business wisdom with the world. In this episode, you'll learn: (0:00) Intro (01:45) Maintaining Privacy (8:49) How does Glen make money (10:41) What he focuses on (17:03) What his team looks like (23:47) Not scaling his agency (28:01) What he gets out of his $40 audits (34:29) Creating the Detailed SEO extension (39:47) What to pay workers (42:10) The evolution of Detailed (47:12) Detailed research (54:12) Promoting Detailed content (1:00:10) How Glen approaches ideas (1:06:07) iPhone link building (1:10:17) Building relationships (1:15:00) Super pixels (1:26:10) How Glen stays organized (1:31:25) The current state of SEO (1:42:56) Gaps (1:50:30) Who Glen looks up to (1:52:56) Media companies _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Glen: X: https://x.com/ViperChill LinkedIn: https://www.linkedin.com/in/glen-allsopp-63084025/ Website: https://detailed.com/ SEO Blueprint: https://seoblueprint.com/ Gaps: https://gaps.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: $40 website audits: https://detailed.com/audit/ Blog Tyrant: https://www.blogtyrant.com/SEO META in 1 Click: https://chromewebstore.google.com/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhcBloggerJet: https://bloggerjet.com/Copyblogger: https://copyblogger.com/ProBlogger: https://problogger.com/Darren Rowse: https://darrenrowse.com/How 16 Companies are Dominating the World's Google Search Results (2024 Edition): https://detailed.com/google-control/ TechRadar: https://www.techradar.com/pro/could-google-be-using-reddit-to-revive-an-ancient-failed-project-60000-redditors-may-well-be-mturking-for-google-answers-20TechCrunch: https://techcrunch.com/2024/03/05/amazons-new-rufus-chatbot-isnt-bad-but-it-isnt-great-either/Mark Rofe (@iamrofe): https://x.com/iamrofeSiege Media: https://www.siegemedia.com/ Ross Hudgens: https://x.com/RossHudgensPomodoro technique: https://en.wikipedia.org/wiki/Pomodoro_TechniqueSeeking Alpha: https://seekingalpha.com/Retro Dodo: https://retrododo.com/Brian Morrissey: https://x.com/bmorrisseyThe Rebooting: https://www.therebooting.com/Neil Vogel: https://www.linkedin.com/in/neilvogel/Joshua Hardwick: https://x.com/joshuachardwick

Eli and Clara rattle off the best-of Cannes Day 4, including a panel from the production designers behind ‘Poor Things,' a live recording of Brian Morrissey's “The Rebooting” podcast, and Scott Galloway's take on Cannes and the state of advertising. Plus, we revisit (and coin) Linda Yapparino. Hosted on Acast. See acast.com/privacy for more information.

In this special Cannes edition of The Rebooting, Brian Morrissey talks to GroupM's Global President of Business Intelligence Kate Scott-Dawkins, Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post, and Outbrain CEO David Kostman. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com

Here's what you need to know for today in the business of podcasting: Spotify is removing price floors for SPAN, Digiday finds marketers are more invested in programmatic than agencies, Brian Morrissey argues audio is the last refuge of autheticity in the AI age, and an online hub provides database of podcasts looking to be optioned by audiovisual adaptations.Find links to every article covered and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: Spotify is removing price floors for SPAN, Digiday finds marketers are more invested in programmatic than agencies, Brian Morrissey argues audio is the last refuge of autheticity in the AI age, and an online hub provides database of podcasts looking to be optioned by audiovisual adaptations.Find links to every article covered and the full write-up here on Sounds Profitable.

In this episode of 'People vs. Algorithms,' hosts Brian Morrissey, Troy Young, and Alex Schleifer engage in a wide-ranging discussion on how algorithms shape our cultural landscape, the future of AI in content creation, and the consequences of a digitally dominated world. They share insights from the Game Developer Conference about the optimism among independent studios and discuss the ramifications of algorithmic sameness across media. The episode features a detailed conversation with Kyle Chayka, a writer at the New Yorker and author of 'Filterworld,' centering on how algorithms are flattening culture and what it means for creators and consumers alike.Troy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Universal EntitiesFollow Alex, Brian and Troy on TwitterTopics:00:00 Kicking Off at the Game Developer Conference06:42 The Future of AI in Gaming: Opportunities and Challenges08:40 Navigating the Complexities of AI Ethics and Open Source Debates19:49 The Middle Management Dilemma: Efficiency vs. Human Touch27:33 Listener Questions: The Future of Learning and AI's Role34:01 The Digital Dilemma: Navigating Education and Work in a Tech-Driven World34:48 Rethinking Education: A Vision for the Future35:08 Introducing Kyle: A Deep Dive into Algorithms and Culture35:48 The Impact of Algorithms on Culture and Individuality38:41 Exploring the Future: The Role of Algorithms in Shaping Our World43:02 The Algorithmic Influence: From Consumption to Creation47:29 Navigating the Algorithmic Landscape: Personal Experiences and Strategies51:36 The Future of Culture in the Age of Algorithms55:59 The Personal and Professional Impact of Living Online59:01 Envisioning a Future Beyond Algorithmic Feeds01:06:28 Exploring Good Products

Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the UK and Northern Europe talks about the company's long-term ad goals, and Brian Morrissey talks the pivot to performance with Dotdash Meredith's CEO. Links to every story discussed, as well as the full writeup, can be found on this episode's post at Sounds Profitable.

Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the UK and Northern Europe talks about the company's long-term ad goals, and Brian Morrissey talks the pivot to performance with Dotdash Meredith's CEO. Links to every story discussed, as well as the full writeup, can be found on this episode's post at Sounds Profitable.

This week on Media Empires, Brian Morrissey, author and podcast at The Rebooting, who was formerly editor-in-chief of Digiday and editor at Adweek, shares insights about the evolving media landscape, shifts in the marketplace, the rise of platforms that enable more independence for creators, the future of ‘micro-media,' and much more. This conversation took place in 2023, and since recording, Brian's podcast and newsletter The Rebooting launched a private membership tier. LINKS: The Rebooting: https://www.therebooting.com/ X / TWITTER: @eriktorenberg (Erik) @bmorrissey (Brian) TIMESTAMPS (00:00) Episode Preview (01:58) A journey through Brian's media evolution (02:47) Building a sustainable media ecosystem (04:02) The role of advertising and subscriptions (10:07) Niche audiences (17:14) The impact of AI on media (20:51) Investing in media (25:29) The power of collective writing (26:52) Exploring high value areas (27:44) Networking is powerful (32:13) The role of experts (34:51) Intersections between tech and media (41:32) Future of media and tech companies (45:36) Being a solo entrepreneur isn't for everyone (47:24) Potential of VC for creators (48:19) Realities of running a media business

This week on Media Empires, Brian Morrissey, The Rebooting author and podcaster, who was formerly editor-in-chief of Digiday and editor at Adweek, shares insights about the evolving media landscape, shifts in the marketplace, the rise of platforms that enable more independence for creators, the future of ‘micro-media,' and much more. This conversation took place in 2023, and since recording, Brian's podcast and newsletter The Rebooting launched a private membership tier.LINKS:The Rebooting:https://www.therebooting.com/X / TWITTER:@eriktorenberg (Erik)@bmorrissey (Brian)TIMESTAMPS(00:00) Episode Preview(01:58) A journey through Brian's media evolution(02:47) Building a sustainable media ecosystem(04:02) The role of advertising and subscriptions(10:07) Niche audiences(17:14) The impact of AI on media(20:51) Investing in media(25:29) The power of collective writing(26:52) Exploring high value areas(27:44) Networking is powerful(32:13) The role of experts(34:51) Intersections between tech and media(41:32) Future of media and tech companies(45:36) Being a solo entrepreneur isn't for everyone(47:24) Potential of VC for creators(48:19) Realities of running a media business This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mediaempires.substack.com

Hats Off To This Week's Contributors: @RyanMorrisonJer, @geneteare, @mgsiegler, @spyglass_feed, @saulausterlitz, @ClareMalone, @benedictevans, @mikeloukides, @ErikNaso, @kateclarktweets, @finkd, @mattbirchler, @imillhiser, @jaygoldberg, @ron_miller, @btaylor, @sierraplatform, @eladgilContents* Editorial: * Essays of the Week* AI Leads New Unicorn Creation As Ranks Of $1B Startups Swells * Behold: The Sports Streaming Bundle* 40 Years Ago, This Ad Changed the Super Bowl Forever* Is the Media Prepared for an Extinction-Level Event?* Video of the Week* AI and Everything Else - Benedict Evans from Slush* AI of the Week* The OpenAI Endgame* OpenAI Sora– The most realistic AI-generated video to date* I Was Wrong. We Haven't Reached Peak AI Frenzy.* News Of the Week* I tried Vision Pro. Here's my take* The Quest 3 is better than you might expect* The Supreme Court will decide if the government can seize control of YouTube and Twitter* Arm Results Set The World On Fire* Startup of the Week* Bret Taylor's new AI company aims to help customers get answers and complete tasks automatically* X of the Week* Elad Gil on AIEditorial: And The Oscar Goes to SoraOpenAI teased its new video creation model - Sora - this week.In doing so it released a technical report and several examples of prompts and outputs.Cautious to not over-state the end game the company said:We explore large-scale training of generative models on video data. Specifically, we train text-conditional diffusion models jointly on videos and images of variable durations, resolutions and aspect ratios. We leverage a transformer architecture that operates on spacetime patches of video and image latent codes. Our largest model, Sora, is capable of generating a minute of high fidelity video. Our results suggest that scaling video generation models is a promising path towards building general purpose simulators of the physical world.All of the videos are incredible, albeit only a minute or less each. My favorite is the Dogs in Snow video:Although the ‘Closeup Man in Glasses' is also wonderful.I mention this because the speed at which AI is addressing new fields is - in my opinion - mind-boggling. Skills that take humans decades to perfect are being learned in months and are capable of scaling to infinite outputs using words, code, images, video, and sound.It will take the advancement of robotics to tie these capabilities to physical work, but that seems assured to happen.When engineering, farming, transport, or production meets AI then human needs can be addressed directly.Sora winning an Oscar for Cinematography or in producing from a script or a book seems far-fetched. But it wasn't so long ago that a tech company doing so would have been laughable, and now we have Netflix, Amazon Prime, and Apple TV Plus regularly being nominated or winning awards.Production will increasingly be able to leverage AI.Some will say this is undermining human skills, but I think the opposite. It will release human skills. Take the prompt that produced the Dogs in Snow video:Prompt:A litter of golden retriever puppies playing in the snow. Their heads pop out of the snow, covered in.I can imagine that idea and write it down. But my skills would not allow me to produce it. Sora opens my imagination and enables me to act on it. I guess that many humans have creative ideas that they are unable to execute….up to now. Sora, DallE, and ChatGPT all focus on releasing human potential.Google released its Gemini 1.5 model this week (less than a month after releasing Gemini Ultra 1.0). Tom's Guide has a summary and analysis by Ryan MorrisonGemini Pro 1.5 has a staggering 10 million token context length. That is the amount of content it can store in its memory for a single chat or response. This is enough for hours of video or multiple books within a single conversation, and Google says it can find any piece of information within that window with a high level of accuracy.Jeff Dean, Google DeepMind Chief Scientist wrote on X that the model also comes with advanced multimodal capabilities across code, text, image, audio and video.He wrote that this means you can “interact in sophisticated ways with entire books, very long document collections, codebases of hundreds of thousands of lines across hundreds of files, full movies, entire podcast series, and more."In “needle-in-a-haystack” testing where they look for the needle in the vast amount of data stored in the context window, they were able to find specific pieces of information with 99.7% accuracy even with 10 million tokens of data.All of this makes it easy to understand why Kate Clark at The Information penned a piece with the title: I Was Wrong. We Haven't Reached Peak AI FrenzyI will leave this week's editorial with Ryan Morrison's observation at the end of his article:What we are seeing with these advanced multimodal models is the interaction of the digital and the real, where AI is gaining a deeper understanding of humanity and how WE see the world.Essays of the WeekAI Leads New Unicorn Creation As Ranks Of $1B Startups Swells  February 13, 2024Gené Teare @geneteareFewer startups became unicorns in 2023, but The Crunchbase Unicorn Board also became more crowded, as exits became even scarcer.That means that 10 years after the term “unicorn” was coined to denote those private startups valued at $1 billion or more, there are over 1,500 current unicorn companies globally, collectively valued at more than $5 trillion based on their most recent valuations from funding deals.All told, fewer than 100 companies joined the Unicorn Board in 2023, the lowest count in more than five years, an analysis of Crunchbase data shows.Of the 95 companies that joined the board in 2023, AI was the leading sector, adding 20 new unicorns alone. Other leading unicorn sectors in 2023 included fintech (with 14 companies), cleantech and energy (12 each), and semiconductors (nine).Based on an analysis of Crunchbase data, 41 companies joined the Unicorn Board from the U.S. and 24 from China in 2023. Other countries were in the single digits for new unicorns: Germany had four new companies, while India and the U.K. each had three.New records nonethelessDespite the slower pace of new unicorns, the Crunchbase board of current private unicorns has reached new milestones as fewer companies exited the board in 2023.The total number of global unicorns on our board reached 1,500 at the start of 2024, which takes into account the exclusion of those that have exited via an M&A or IPO transaction. Altogether, these private unicorn companies have raised north of $900 billion from investors.This year also marks a decade since investor Aileen Lee of Cowboy Ventures coined the term unicorn for private companies valued at a billion dollars or more.In a new report looking at the unicorn landscape 10 years later, Lee said she believes the unicorn phenomenon is not going away, despite a sharp downturn in venture funding in recent years. She expects more than 1,000 new companies in the U.S. alone will join the ranks in the next decade.Unicorn exitsIn 2023, 10 unicorn companies exited the board via an IPO, far fewer than in recent years. That contrasts with 20 companies in 2022 and 113 in 2021.However, M&A was more active in 2023. Sixteen unicorn companies were acquired in 2023 — up from 2022 when 11 companies were acquired and slightly down from 2021 with 21 companies exiting via an acquisition.December numbersEight new companies joined The Crunchbase Unicorn Board in December 2023. The highest monthly count last year for new unicorns was 10 and the lowest was two.Of the new unicorns, three are artificial intelligence companies. Other sectors that minted unicorns in December include fintech, cybersecurity, food and beverage, and health care.The new unicorn companies minted in December 2023 were:..MoreBehold: The Sports Streaming BundleIt just makes sense. Sports was the last thing holding together the cable TV bundle. Now it will be the start of the streaming bundle.That's my 5-minute reaction to the truly huge news that Disney, Warner, and Fox are launching a new sports streaming service, combining their various sports rights into one package. Well, presumably. The details are still quite thin at this point. Clearly, several entities were racing to this story, with both WSJ and Bloomberg claiming "scoops" by publishing paragraph-long stories with only the high level facts. I'm linking to Varietyabove, which at least has a few more details, including (canned) quotes from Bob Iger, Lachlan Murdoch, and David Zaslav.Fox Corp., Warner Bros. Discovery and Disney are set to launch a new streaming joint venture that will make all of their sports programming available under a single broadband roof, a move that will put content from ESPN, TNT and Fox Sports on a new standalone app and, in the process, likely shake up the world of TV sports.The three media giants are slated to launch the new service in the fall. Subscribers would get access to linear sports networks including ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNEWS, ABC, Fox, FS1, FS2, BTN, TNT, TBS, truTV and ESPN+, as well as hundreds of hours from the NFL, NBA, MLB and NHL and many top college divisions. Pricing will be announced at a later date.Each company would own one third of the new outlet and license their sports content to it on a non-exclusive basis. The service would have a new brand and an independent management teamYes, this is essentially running the Hulu playbook of old, but only for sports content. No, that ultimately didn't end well, but Hulu had a decent enough run before egos got involved.1 Here, the egos are once again being (at least temporarily) set aside to do something obvious: make money. Sports is the one bit of content that most people watch in one form or another, live no less (hence why it was keeping the cable bundle together). And increasingly, with the rise of streaming, it was becoming impossible to figure out what game was on, where. You could get access to most games online now, but it might require buying four or five different services. And again, then finding which one the game you wanted was actually on...More40 Years Ago, This Ad Changed the Super Bowl ForeverAn oral history of Apple's groundbreaking “1984” spot, which helped to establish the Super Bowl as TV's biggest commercial showcase.By Saul AusterlitzPublished Feb. 9, 2024Updated Feb. 10, 2024Four decades ago, the Super Bowl became the Super Bowl.It wasn't because of anything that happened in the game itself: On Jan. 22, 1984, the Los Angeles Raiders defeated Washington 38-9 in Super Bowl XVIII, a contest that was mostly over before halftime. But during the broadcast on CBS, a 60-second commercial loosely inspired by a famous George Orwell novel shook up the advertising and the technology sectors without ever showing the product it promoted. Conceived by the Chiat/Day ad agency and directed by Ridley Scott, then fresh off making the seminal science-fiction noir “Blade Runner,” the Apple commercial “1984,” which was intended to introduce the new Macintosh computer, would become one of the most acclaimed commercials ever made. It also helped to kick off — pun partially intended — the Super Bowl tradition of the big game serving as an annual showcase for gilt-edged ads from Fortune 500 companies. It all began with the Apple co-founder Steve Jobs's desire to take the battle with the company's rivals to a splashy television broadcast he knew nothing about.In recent interviews, several of the people involved in creating the “1984” spot — Scott; John Sculley, then chief executive of Apple; Steve Hayden, a writer of the ad for Chiat/Day; Fred Goldberg, the Apple account manager for Chiat/Day; and Anya Rajah, the actor who famously threw the sledgehammer — looked back on how the commercial came together, its inspiration and the internal objections that almost kept it from airing. These are edited excerpts from the conversations.JOHN SCULLEY On Oct. 19, 1983, we're all sitting around in Steve [Jobs's] building, the Mac building, and the cover of Businessweek says, “The Winner is … IBM.” We were pretty deflated because this was the introduction of the IBM PCjr, and we hadn't even introduced the Macintosh yet.STEVE HAYDEN Jobs said, “I want something that will stop the world in its tracks.” Our media director, Hank Antosz, said, “Well, there's only one place that can do that — the Super Bowl.” And Steve Jobs said, “What's the Super Bowl?” [Antosz] said, “Well, it's a huge football game that attracts one of the largest audiences of the year.” And [Jobs] said, “I've never seen a Super Bowl. I don't think I know anybody who's seen a Super Bowl.”FRED GOLDBERG The original idea was actually done in 1982. We presented an ad [with] a headline, which was “Why 1984 Won't Be Like ‘1984,'” to Steve Jobs, and he didn't think the Apple III was worthy of that claim...MoreIs the Media Prepared for an Extinction-Level Event?Ads are scarce, search and social traffic is dying, and readers are burned out. The future will require fundamentally rethinking the press's relationship to its audience.Clare MaloneFebruary 10, 2024My first job in media was as an assistant at The American Prospect, a small political magazine in Washington, D.C., that offered a promising foothold in journalism. I helped with the print order, mailed checks to writers—after receiving lots of e-mails asking, politely, Where is my money?—and ran the intern program. This last responsibility allowed me a small joy: every couple of weeks, a respected journalist would come into the office for a brown-bag lunch in our conference room, giving our most recent group of twentysomethings a chance to ask for practical advice about “making it.” One man told us to embrace a kind of youthful workaholism, before we became encumbered by kids and families. An investigative reporter implored us to file our taxes and to keep our personal lives in order—never give the rich and powerful a way to undercut your journalism. But perhaps the most memorable piece of advice was from a late-career writer who didn't mince words. You want to make it in journalism, he said? Marry rich. We laughed. He didn't.I've thought a lot about that advice in the past year. A report that tracked layoffs in the industry in 2023 recorded twenty-six hundred and eighty-one in broadcast, print, and digital news media. NBC News, Vox Media, Vice News, Business Insider, Spotify, theSkimm, FiveThirtyEight, The Athletic, and Condé Nast—the publisher of The New Yorker—all made significant layoffs. BuzzFeed News closed, as did Gawker. The Washington Post, which lost about a hundred million dollars last year, offered buyouts to two hundred and forty employees. In just the first month of 2024, Condé Nast laid off a significant number of Pitchfork's staff and folded the outlet into GQ; the Los Angeles Times laid off at least a hundred and fifteen workers (their union called it “the big one”); Time cut fifteen per cent of its union-represented editorial staff; the Wall Street Journal slashed positions at its D.C. bureau; and Sports Illustrated, which had been weathering a scandal for publishing A.I.-generated stories, laid off much of its staff as well. One journalist recently cancelled a networking phone call with me, writing, “I've decided to officially take my career in a different direction.” There wasn't much I could say to counter that conclusion; it was perfectly logical.“Publishers, brace yourselves—it's going to be a wild ride,” Matthew Goldstein, a media consultant, wrote in a January newsletter. “I see a potential extinction-level event in the future.” Some of the forces cited by Goldstein were already well known: consumers are burned out by the news, and social-media sites have moved away from promoting news articles. But Goldstein also pointed to Google's rollout of A.I.-integrated search, which answers user queries within the Google interface, rather than referring them to outside Web sites, as a major factor in this coming extinction. According to a recent Wall Street Journalanalysis, Google generates close to forty per cent of traffic across digital media. Brands with strong home-page traffic will likely be less affected, Goldstein wrote—places like Yahoo, the Wall Street Journal, the New York Times, the Daily Mail, CNN, the Washington Post, and Fox News. But Web sites that aren't as frequently typed into browsers need to “contemplate drastic measures, possibly halving their brand portfolios.”What will emerge in the wake of mass extinction, Brian Morrissey, another media analyst, recently wrote in his newsletter, “The Rebooting,” is “a different industry, leaner and diminished, often serving as a front operation to other businesses,” such as events, e-commerce, and sponsored content. In fact, he told me, what we are witnessing is nothing less than the end of the mass-media era. “This is a delayed reaction to the commercial Internet itself,” he said. “I don't know if anything could have been done differently.”..Much MoreVideo of the WeekAI and Everything Else - Benedict Evans from SlushAI of the WeekThe OpenAI EndgameThoughts about the outcome of the NYT versus OpenAI copyright lawsuitBy Mike LoukidesFebruary 13, 2024Since the New York Times sued OpenAI for infringing its copyrights by using Times content for training, everyone involved with AI has been wondering about the consequences. How will this lawsuit play out? And, more importantly, how will the outcome affect the way we train and use large language models?There are two components to this suit. First, it was possible to get ChatGPT to reproduce some Times articles very close to verbatim. That's fairly clearly copyright infringement, though there are still important questions that could influence the outcome of the case. Reproducing the New York Times clearly isn't the intent of ChatGPT, and OpenAI appears to have modified ChatGPT's guardrails to make generating infringing content more difficult, though probably not impossible. Is this enough to limit any damages? It's not clear that anybody has used ChatGPT to avoid paying for a NYT subscription. Second, the examples in a case like this are always cherry-picked. While the Times can clearly show that OpenAI can reproduce some articles, can it reproduce any article from the Times' archive? Could I get ChatGPT to produce an article from page 37 of the September 18, 1947 issue? Or, for that matter, an article from the Chicago Tribune or the Boston Globe? Is the entire corpus available (I doubt it), or just certain random articles? I don't know, and given that OpenAI has modified GPT to reduce the possibility of infringement, it's almost certainly too late to do that experiment. The courts will have to decide whether inadvertent, inconsequential, or unpredictable reproduction meets the legal definition of copyright infringement.The more important claim is that training a model on copyrighted content is infringement, whether or not the model is capable of reproducing that training data in its output. An inept and clumsy version of this claim was made by Sarah Silverman and others in a suit that was dismissed. The Authors' Guild has its own version of this lawsuit, and it is working on a licensing model that would allow its members to opt in to a single licensing agreement. The outcome of this case could have many side-effects, since it essentially would allow publishers to charge not just for the texts they produce, but for how those texts are used.It is difficult to predict what the outcome will be, though easy enough guess. Here's mine. OpenAI will settle with the New York Times out of court, and we won't get a ruling. This settlement will have important consequences: it will set a de-facto price on training data. And that price will no doubt be high. Perhaps not as high as the Times would like (there are rumors that OpenAI has offered something in the range of $1 million to $5 million), but sufficiently high enough to deter OpenAI's competitors.$1M is not, in and of itself, a terribly high price, and the Times reportedly thinks that it's way too low; but realize that OpenAI will have to pay a similar amount to almost every major newspaper publisher worldwide in addition to organizations like the Authors Guild, technical journal publishers, magazine publishers, and many other content owners. The total bill is likely to be close to $1 billion, if not more, and as models need to be updated, at least some of it will be a recurring cost. I suspect that OpenAI would have difficulty going higher, even given Microsoft's investments—and, whatever else you may think of this strategy—OpenAI has to think about the total cost. I doubt that they are close to profitable; they appear to be running on an Uber-like business plan, in which they spend heavily to buy the market without regard for running a sustainable business. But even with that business model, billion-dollar expenses have to raise the eyebrows of partners like Microsoft.The Times, on the other hand, appears to be making a common mistake: overvaluing its data. Yes, it has a large archive—but what is the value of old news? Furthermore, in almost any application but especially in AI, the value of data isn't the data itself; it's the correlations between different datasets. The Times doesn't own those correlations any more than I own the correlations between my browsing data and Tim O'Reilly's. But those correlations are precisely what's valuable to OpenAI and others building data-driven products...MoreOpenAI Sora– The most realistic AI-generated video to dateERIK NASOOpenAI Sora is an AI text-to-video model that has achieved incredibly realistic video that is hard to tell it is AI. It's very life-like but not real. I think we have just hit the beginning of some truly powerful AI-generated video that could change the game for stock footage and more. Below are two examples of the most realistic AI prompt-generated videos I have seen.Prompt: A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about.Prompt: Drone view of waves crashing against the rugged cliffs along Big Sur's garay point beach. The crashing blue waters create white-tipped waves, while the golden light of the setting sun illuminates the rocky shore. A small island with a lighthouse sits in the distance, and green shrubbery covers the cliff's edge. The steep drop from the road down to the beach is a dramatic feat, with the cliff's edges jutting out over the sea. This is a view that captures the raw beauty of the coast and the rugged landscape of the Pacific Coast Highway.Prompt: Animated scene features a close-up of a short fluffy monster kneeling beside a melting red candle. The art style is 3D and realistic, with a focus on lighting and texture. The mood of the painting is one of wonder and curiosity, as the monster gazes at the flame with wide eyes and open mouth. Its pose and expression convey a sense of innocence and playfulness, as if it is exploring the world around it for the first time. The use of warm colors and dramatic lighting further enhances the cozy atmosphere of the image.Sora can generate videos up to a minute long while maintaining visual quality and adherence to the user's prompt. OpenAI SOra states they are teaching AI to understand and simulate the physical world in motion, with the goal of training models that help people solve problems that require real-world interaction...MoreI Was Wrong. We Haven't Reached Peak AI Frenzy.By Kate ClarkFeb 15, 2024, 4:16pm PSTAfter Sam Altman's sudden firing last year, I argued the chaos that followed his short-lived ouster would inject a healthy dose of caution into venture investments in artificial intelligence companies. I figured we'd finally reached the peak of the AI venture capital frenzy when a threatened employee exodus from OpenAI risked sending the value of the $86 billion AI juggernaut almost to zero. There was plenty of other proof that the hype for generative AI was fading. Investors were openly saying they planned to be a lot tougher on valuation negotiations and would ask startups harder questions about governance. Some companies had begun to consider selling themselves due to the high costs of developing AI software. And an early darling of the AI boom, AI-powered writing tool Jasper, had become the butt of jokes when it slashed internal revenue projections and cut its internal valuation after having won a $1.5 billion valuation in 2022. I forgot that everyone in Silicon Valley suffers from short-term memory loss. After a week sipping boxed water with venture capitalists from South Park to Sand Hill Road, I'm convinced I called the end of the AI frenzy far too soon. In fact, I expect this year will deliver more cash into the hands of U.S. AI startups than last year, when those companies raised a total of $63 billion, according to PitchBook data. Altman's fundraising ambitions will surely boost the total. A recent report from The Wall Street Journal said Altman plans to raise trillions of dollars to develop the AI chips needed to create artificial general intelligence, software that can reason the way humans do. Even if that number is actually much smaller, talk of such goals lifts the ceiling for other startup founders, who are  likely to think even bigger and to be more aggressive in their fundraising. Investor appetite for AI companies is still growing, too. These investors claimed last fall that they were done with the FOMO-inspired deals, but they're pushing checks on the top AI companies now harder than ever...MoreNews Of the WeekI tried Vision Pro. Here's my takeThe Quest 3 is better than you might expectPosted by Matt Birchler13 Feb 2024Alex Heath for The Verge: Zuckerberg says Quest 3 is “the better product” vs. Apple's Vision ProHe says the Quest has a better “immersive” content library than Apple, which is technically true for now, though he admits that the Vision Pro is a better entertainment device. And then there's the fact that the Quest 3 is, as Zuck says, “like seven times less expensive.”I currently own both headsets and while I'm very excited about the potential in the Vision Pro, I actually find it hard to fully disagree with Zuck on this one. I think a lot of people have only used the Vision Pro would be surprised how well the Quest 3 does some things in comparison.For example, the pass-through mode is definitely not quite as good as the Vision Pro's, but it's closer than you might expect. And while people are rightly impressed with how well the Vision Pro has windows locked in 3D space, honestly the Quest 3 is just as good at this in my experience. When it comes to comfort, I do think the Vision Pro is easier to wear for longer periods, but I find it more finicky to get in just the right spot in front of my eyes, while the Quest 3 seems to have a larger sweet spot. And let's not even talk about the field of view, which is way wider on the Quest to the point of being unnoticeable basically all the time. I kinda think field of view will be similar to phone bezels in that you get used to what you have and anything more seems huge — you can get used to the Vision Pro's narrower field of view, but once you're used to wider, it's hard to not notice when going back.The Vision Pro has some hardware features that help it rise above (the massively higher resolution screen jumps to mind), but I'm just saying that if you're looking for everything to be 7x better to match the price difference, I don't think that's there.Beyond this, the products are quite different, though. As Zuckerberg says, the Quest 3 is more focused on fully immersive VR experiences, and while the Vision Pro has a little of that right now, it's not really doing the same things. And when it comes to gaming it's not even close. The Quest 3 has a large library of games available and that expands to almost every VR game ever made with Steam Link.On the other hand, the Vision Pro is much for a “computer” than the Quest ever was. If you can do it on a Mac or an iPad, you can probably already do it on the Vision Pro. And I'm not talking about finding some weird alternate version of your task manager or web browser that doesn't sync with anything else in your life, I'm talking about the apps you already know and love. This is huge and it's Apple leveraging its ecosystem to make sure you can seamlessly move from Mac to iPhone to iPad to Vision Pro. And if you can't install something from the App Store, the web browser is just as capable as Safari on the iPad. If all else fails, you can always just bring your full Mac into your space as well. I will say the Quest 3 can do this and has the advantage of working with Windows as well, but if you have a Mac, it's much, much better.This is more words than I expected to write about a CEO saying his product is better than the competition's (shocker), but I do think that Zuck's statement is less insane than some may think it to be...MoreThe Supreme Court will decide if the government can seize control of YouTube and TwitterWe're about to find out if the Supreme Court still believes in capitalism.By Ian Millhiser Feb 15, 2024, 7:00am ESTIan Millhiser is a senior correspondent at Vox, where he focuses on the Supreme Court, the Constitution, and the decline of liberal democracy in the United States. He received a JD from Duke University and is the author of two books on the Supreme Court.In mid-2021, about a year before he began his longstanding feud with the biggest employer in his state, Florida's Republican Gov. Ron DeSantis signed legislation attempting to seize control of content moderation at major social media platforms such as YouTube, Facebook, or Twitter (now called X by Elon Musk). A few months later, Texas Gov. Greg Abbott, also a Republican, signed similar legislation in his state.Both laws are almost comically unconstitutional — the First Amendment does not permit the government to order media companies to publish content they do not wish to publish — and neither law is currently in effect. A federal appeals court halted the key provisions of Florida's law in 2022, and the Supreme Court temporarily blocked Texas's law shortly thereafter (though the justices, somewhat ominously, split 5-4 in this later case).Nevertheless, the justices have not yet weighed in on whether these two unconstitutional laws must be permanently blocked, and that question is now before the Court in a pair of cases known as Moody v. NetChoice and NetChoice v. Paxton.The stakes in both cases are quite high, and the Supreme Court's decision is likely to reveal where each one of the Republican justices falls on the GOP's internal conflict between old-school free market capitalists and a newer generation that is eager to pick cultural fights with business...MoreArm Results Set The World On FireFebruary 13, 2024 · by D/D Advisors · in Analyst Decoder Ring. ·Arm reported its second set of earnings as a (once again) public company last week. These numbers were particularly strong, well above consensus for both the current and guided quarters. Arm stock rallied strongly on the results up ~30% for the week. These numbers were important as they go a long way to establishing the company's credibility with the Street in a way their prior results did not.That being said, we saw things we both liked and disliked in their numbers. Here are our highlights of those:Positive: Growing Value Capture. One of our chief concerns with the company since IPO has been the low value they capture per licensed chip shipped – roughly $0.11 per chip at the IPO. That figure continued to inch higher in the latest results, but critically they pointed out that their royalty rate doubles with the latest version of their IP (v9). This does not mean that all of their royalty rates are going to double any time soon, but it does point very much in the right direction. Critically, they noted this rate increase applies to architectural licenses as well.Negative: The Model is Complex. Judging from the number of questions management fielded on the call about this rate increase no one really knows how to model Arm. The company has a lot of moving parts in its revenue mix, and they have limits to their ability to communicate some very important parts of their model. We think that at some point the company would be well served by providing some clearer guide posts on how to build these models or they risk the Street always playing catch up with a wide swing of expectations each quarter.Positive: Premium Plan Conversion. The company said three companies converted from their AFA plan to the ATA model. We will not get into the details of those here, but these can best be thought of in software terms with customers on low priced subscription plans converting to Premium subscription plans. This is a good trend, and management expressed a high degree of confidence that they expect to see it continue. They have spent a few years putting these programs in place and seem to have thought them through. This matters particularly because these programs are well suited for smaller, earlier-stage companies. The old Arm struggled to attract new customers in large part because of the high upfront costs of Arm licenses. Programs like AFA and ATA could go a long way to redressing those past wrongs.Negative: China remains a black box. Arm China is of course a constant source of speculation. In the latest quarter it looks like a large portion of growth came from China which does not exactly square with other data coming from China right now. It is still unclear to us how much of Arm's revenues from China's handset companies gets booked through Arm China as a related party transaction and how much is direct. Investors are confused too. There is no easy solution to this problem, digging too hard into Arm China's numbers is unlikely to make anyone happy with the answers, but hopefully over time it all settles down.Positive: Growing Complexity of Compute. Management repeatedly mentioned this factor, noting that this leads to more chips and more Arm cores shipping in the marketplace. Some of this is tied to AI, but we think the story is broader than that. It is going to be tempting to see much of Arm's growth as riding the AI wave, but this does not fully capture the situation. The AI story is largely about GPUs, which are not particularly heavy with Arm cores. But those GPUs still need some CPU attach, and AI accelerators can sometimes be good Arm targets.Negative: Diversification. Arm remains heavily dependent on smartphones, and we suspect the return to inventory stocking by handset makers is playing a big role in their guidance. When asked about segmentation of their results the company declined to update the model provided during the IPO. We hope to see some diversification here when they do update their figures later in the year.Overall, the company did a good job in the quarter. They still have some kinks to work out with their communication to the Street, but this was a good second step as a public company...MoreStartup of the WeekBret Taylor's new AI company aims to help customers get answers and complete tasks automaticallyRon Miller @ron_miller / 6:36 AM PST•February 13, 2024Image Credits: mi-vector / Getty ImagesWe've been hearing about former Salesforce co-CEO Bret Taylor's latest gig since he announced he was leaving the CRM giant in November 2022. Last February we heard he was launching an AI startup built with former Google employee Clay Bavor. Today, the two emerged with a new conversational AI company called Sierra with some bold claims about what it can do.At its heart, the new company is a customer service bot. That's not actually all that Earth-shattering, but the company claims that it's much more than that, with its software going beyond being an extension of a FAQ page and actually taking actions on behalf of the customer.“Sierra agents can do so much more than just answer questions. They take action using your systems, from upgrading a subscription in your customer database to managing the complexities of a furniture delivery in your order management system. Agents can reason, problem solve and make decisions,” the company claimed in a blog post.Having worked with large enterprise customers at Salesforce, Taylor certainly understands that issues like hallucinations, where a large language model sometimes makes up an answer when it lacks the information to answer accurately, is a serious problem. That's especially true for large companies, whose brand reputation is at stake. The company claims that it is solving hallucination issues.Image Credits: SierraAt the same time, it's connecting to other enterprise systems to undertake tasks on behalf of the customer without humans being involved. These are both big audacious claims and will be challenging to pull off...MoreX of the Week This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thatwastheweek.substack.com/subscribe

Here's what you need to know for today in the business of podcasting:Most streaming music tracks do not reach monetisation threshold by Ella SagarBrands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business by Anthony VargasWhy Personalized Ads Go Wrong And How To Do Them Right by Hana Yoo…as for the rest of the news: Magellan has published their rankings of top podcast advertisers for December 2023, Brian Morrissey reflects on what media publishing might look like if the current billionaire-supported model falls apart, and Sounder has a free live webinar next Tuesday with Bryan Barletta on open APIs.

Here's what you need to know for today in the business of podcasting:Most streaming music tracks do not reach monetisation threshold by Ella SagarBrands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business by Anthony VargasWhy Personalized Ads Go Wrong And How To Do Them Right by Hana Yoo…as for the rest of the news: Magellan has published their rankings of top podcast advertisers for December 2023, Brian Morrissey reflects on what media publishing might look like if the current billionaire-supported model falls apart, and Sounder has a free live webinar next Tuesday with Bryan Barletta on open APIs.

Here's what you need to know for today in the business of podcasting: TikTok Sunsets Podcast FeatureTeens are more online than ever, but platform preferences differ: report by Jasmine SheenaPodcasters & Advertisers: Meet Your New Audience by Paul RiismandelThe Specialist DSPs Giving Omnichannel Giants A Run For Their Money By James Hercher…as for the rest of the news: McDonald's has committed to supporting diverse podcasting for another two years, and Brian Morrissey discusses podcasts as ‘nuance media' on The Rebooting Show.

Here's what you need to know for today in the business of podcasting: TikTok Sunsets Podcast FeatureTeens are more online than ever, but platform preferences differ: report by Jasmine SheenaPodcasters & Advertisers: Meet Your New Audience by Paul RiismandelThe Specialist DSPs Giving Omnichannel Giants A Run For Their Money By James Hercher…as for the rest of the news: McDonald's has committed to supporting diverse podcasting for another two years, and Brian Morrissey discusses podcasts as ‘nuance media' on The Rebooting Show.

Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S.Branding Investment in Podcasting Doubles, Magnifying Focus on Brand LiftSixty percent of major brands plan to increase their ad budgets in 2024, new research showsTwilight of the brands by Brian Morrissey

Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S.Branding Investment in Podcasting Doubles, Magnifying Focus on Brand LiftSixty percent of major brands plan to increase their ad budgets in 2024, new research showsTwilight of the brands by Brian Morrissey

Today we're sitting down with Brian Morrissey and getting back to the guts and glory days of the media industry. In 2021, Brian founded The Rebooting - a newsletter publication focused on the mechanics of building sustainable media businesses. Prior to The Rebooting, he spent a decade building Digiday and had a nice stint as editor at Adweek. We get into Brian's own experience launching his business and unpack his view that we're in a "more with less" era in media. Please enjoy this conversation with Brian Morrissey. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Show Notes (00:03:23) - (First question) - How media is adapting to the "more with less" era amidst challenges (00:06:08) - Efficiency's impact on media brand identity and content quality (00:08:21) - The benefits of niche focus in media for building sustainable brands (00:10:25) - Media companies' failure to adapt and the impact of misaligned incentives (00:13:30) - The power law effect on media business size and advocating for lean operations (00:16:22) - Starting narrowly versus broadly in the media business (00:18:57) - Leaving Digiday to build a personal, autonomous, trust-based media brand in The Rebooting (00:22:27) - Using his year away from work to strategize personal media product creation (00:23:52) - Leveraging connections to sell ads, avoiding paywall to grow faster (00:28:12) - Understanding the essence of sales and the role belief plays in it (00:30:41) - How niche markets and personal connections can serve as media business moats (00:33:43) - Valuing passion and expertise over market trends when starting a media business (00:36:53) - Why questioning industry norms can be beneficial (00:37:52) - Creators using autonomy and audiences for better deals (00:40:57) - Pat McAfee's leverage as an entity, not just talent (00:42:56) - Analyzing the Barstool-Penn breakup and its implications for the media business (00:46:27) - Why ad agencies continue to survive despite being dysfunctional (00:50:23) - Debrief (01:01:17) - Live Event Learn more about your ad choices. Visit megaphone.fm/adchoices

Here's what you need to know for this week in the business of podcasting. Sirius XM, Barometer, ArtsAI Partner to Create Brand Safety and Suitability Tool.CPMs Plummet for Digital, Less so for Podcasts. Spotify Raising Audience Requirement for Ambassador AdsParents are spending less on back-to-school shopping this year: report by Alyssa MeyersNielsen SourceActually, We Love Ads by Tom Webster. Tom takes a look at a slide from The Podcast Landscape in America study and breaks down what it means for branded podcasts. Hint: It's great news. PodPod and Campaign launch Audio Advertising Awards. The UK-based advertising awards will be taking submissions until their end of October deadline. Luminary partners with Acast to bring Luminary Original podcasts to wider audience. The deal will bring six former Luminary exclusives, including flagship celebrity chat show Under the Skin with Russell Brand, to public RSS feeds via Acast. ABC Audio Announces Exclusive Multi-Year Podcast Advertising Partnership with Libsyn's AdvertiseCast. The deal aims to grow ABC Audio's award-winning podcast portfolio, including Disney podcasts like the upcoming Frozen audio drama. ABF Creative: Your Child's Success Could be a Listen Away: 63% of Parents Report Improvements Through Audio. The new study's key highlights include the finding that 48% of children become more positive and happy after listening to their preferred audio content.When the data misleads, by Brian Morrissey. While useful, over-relying on analytics in the process of content creation can lead to homogenized, SEO-driven content lacking in what made the content unique to begin with.

Here's what you need to know for this week in the business of podcasting. Sirius XM, Barometer, ArtsAI Partner to Create Brand Safety and Suitability Tool.CPMs Plummet for Digital, Less so for Podcasts. Spotify Raising Audience Requirement for Ambassador AdsParents are spending less on back-to-school shopping this year: report by Alyssa MeyersNielsen SourceActually, We Love Ads by Tom Webster. Tom takes a look at a slide from The Podcast Landscape in America study and breaks down what it means for branded podcasts. Hint: It's great news. PodPod and Campaign launch Audio Advertising Awards. The UK-based advertising awards will be taking submissions until their end of October deadline. Luminary partners with Acast to bring Luminary Original podcasts to wider audience. The deal will bring six former Luminary exclusives, including flagship celebrity chat show Under the Skin with Russell Brand, to public RSS feeds via Acast. ABC Audio Announces Exclusive Multi-Year Podcast Advertising Partnership with Libsyn's AdvertiseCast. The deal aims to grow ABC Audio's award-winning podcast portfolio, including Disney podcasts like the upcoming Frozen audio drama. ABF Creative: Your Child's Success Could be a Listen Away: 63% of Parents Report Improvements Through Audio. The new study's key highlights include the finding that 48% of children become more positive and happy after listening to their preferred audio content.When the data misleads, by Brian Morrissey. While useful, over-relying on analytics in the process of content creation can lead to homogenized, SEO-driven content lacking in what made the content unique to begin with.

Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCastTop 15 podcast advertisers in AustraliaGoogle Repays Advertisers After Report of Low-Quality Ads by Garett SloaneDentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns by Joe Mandese…as for the rest of the news:And for the rest of the news… YouTube is revamping how linking off-site will work, and Brian Morrissey discusses the next wave of B2B media (which sounds like a perfect fit for podcasting).

Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCastTop 15 podcast advertisers in AustraliaGoogle Repays Advertisers After Report of Low-Quality Ads by Garett SloaneDentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns by Joe Mandese…as for the rest of the news:And for the rest of the news… YouTube is revamping how linking off-site will work, and Brian Morrissey discusses the next wave of B2B media (which sounds like a perfect fit for podcasting).

This week: Podcast Ad Spend Isn't Slowing Down, IAB CEO Airs Beef with Apple, Several podcast companies are hiring, Brands Seek Alternatives Amidst Digital Clutter, and an updated edition of The Podscape is live.Open Podcasting PositionsManuela:In light of recent layoffs in the podcasting space, we would like to take a moment at the top of the show to highlight some companies that currently have positions seeking applicants. JAR Audio is hiring a full-time Audience Growth Specialist Wondery is currently hiring seventeen full-time positions, 15 in the US and two in their UK office in London.And Magellan AI is currently hiring for the positions of Account Executive, Measurement Success Manager, and Sales Development Representative.Podcast ad buyers have yet to see a slowdown Shreya: Yesterday, Digiday's Sara Guaglione published a piece detailing how solidly podcasting has handled the much-debated recession. But to get to the good, we gotta hit the bad. As Guaglione points out, ad spending overall has taken a hit recently. Last week Insider Intelligence writer Arielle Feger reported ad spending in the US fell 12.1% in December, making it the sixth consecutive month ad spend has gone down. Insider Intelligence has cut five billion from their 2023 US digital ad spending forecast, bringing it down to 278.59 billion. Now for the good news; Guaglione is finding that decline hasn't sunk into podcasting. Four buyers spoke with Digiday and report their client's budgets aren't getting cut, and they see an increase in podcast ad spend. Employees of Horizon Media, Ocean Media, and CMI Media Group report increased spending on podcast ads, often from clients who are backing down on ad spend in other forms of media. The piece reconciles increase in ad spend with recent industry layoffs, cancellations, and cost-cutting with a proposal from Elli Dimitroulakos, Acast's global head of ad innovation: production houses are shifting away from multi-million dollar minimum guarantee signings. As headline-grabbing pandemic deals begin to end, small-to-midsize podcast inventory rises to take its place with inviting prices. “The buyers Digiday spoke with said there is plenty of ad inventory available despite the recent reports that investment in new and existing shows may be decreasing.” It's a good day to hear good news in podcasting. IAB CEO Airs Beef with Apple, Lands MeetingManuela: Things have gotten interesting with the IAB and Apple. Last week, during the IAB Annual Leadership Meeting, CEO David Cohen took to the stage with a prepared speech titled “It Starts Here.” A speech so vitriolic it prompted a joint response from the ANA and 4A's to criticize its tone and “polarizing political rhetoric.”The first segment dedicates multiple paragraphs to proposing the FTC, members of the Biden administration, and politically-opposed members of Congress are funneling ‘dark money' into a common goal of destroying the advertising industry under the guise of controlling ‘Big Tech.' Cohen then transitions to Apple. From the speech: “After years of failing to build a significant market for ads in Apple Music, in Apple TV, and on the iPhone, Apple has decided the next best thing is to stop anyone else from making money in advertising. That's why they are the Poison Apple.”The crux of Cohen's issues stem from App Tracking Transparency and the billions of dollars of ad revenue it has destroyed since Apple deployed the feature. Attention is given to both the damage ATT has done to third-party advertisers and the fact first-party iOS apps aren't given the same treatment. From Cohen's quote given to AdAge's Garett Sloane: “So, we want to call it out for the hypocrisy that it is, and we want to invite them back to the table.”In his postmortem interview with Ryan Barwick, Cohen announced that since the Poisoned Apple speech, Apple has reached out to the IAB to schedule a meeting in February. Whether the meeting will be productive or not remains to be seen, as it was spawned by a speech with digs like, and I quote: “Apple will try to smother the advertising industry just like they did to the recorded music industry. We can't sit back and watch that happen. “ The fact a meeting has been booked is a step in the right direction, regardless of how it was achieved. Whether or not Apple will have any motivation to re-engage with IAB podcasting groups remains to be seen. Brands Seek Alternatives Amidst Digital ClutterShreya: Last Thursday Julian Cannon, writing for Digiday, published a piece covering recent examples of companies recontextualizing print advertisements. “Last month, General Electric took over The New York Times' print advertising for a day throughout the news, business and arts sections of the paper amounting to 22 full-page color ads as well as five partial pages.”Not only was this an impressive buyout, it was the first of its kind for the Times. It's also the latest in a series of big plays as marketers embrace out-of-home advertising and the freedom from on-screen clutter that can come with digital. Senior partner and co-head of marketing and sales at Prophet Mat Zucker explains the appeal of a full-page newspaper ad in 2023: “Full-page ads command attention and gravitas for the message. There's no need to fill the space but the statement says we mean what we're saying and it owns the space preventing clutter from other marketers or messages which could cloud the message or distract from it.”Every ad in podcasting is full-page, from the perspective these marketers are aiming for. And many podcasts explore full or single-episode sponsorship opportunities. What General Electric sought in newspaper, podcasting can offer them, along with the fact podcasting has a bit more sex appeal than print. Podscape 2.0 is here.Manuela: Before we get into Quick Hits, we have a story to quickly revisit. After some wonderful feedback from the industry the second edition of The 2023 Podscape, a collaboration between Magellan AI and Sounds Profitable, is now available for download. The Podscape, a sizable infographic, aims to give a birds-eye view of podcasting that takes inventory of companies, agencies, services, and anything else that could be classified as podcasting. The current edition is available for free download now on Magellans' Podscape page. Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds, a press release provided via Podnews. While the future might be interesting, what matters now is we have a new report from a company that prioritizes programmatic in podcasting so it can be valuable for those considering its possibilities.Understanding podcasts in East and South East Asia by Guang Jin YEO for Podnews. The first publication in a multi-month series covering the region's podcasting and its opportunities. Country overviews for Japan and South Korea are currently available. Nielsen to Shop Edison Research Data by the Podcast Business Journal. A brief explanation of the announcement that Nielsen will start marketing Share of Ear and Podcast Metrics to advertising agencies. Two notable contenders in the space working together to lend the industry further credibility. About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says by Alyssa Meyers. It's early February, which means we're bound by advertising-adjacent tradition to share a story about how much audiences love Super Bowl commercials. TuneIn Forms Distribution Pact with Amazon's Audible by the Podcast Business Journal. WIth this new deal TuneIn will begin to distribute Audible Originals podcasts.For this final entry, instead of focusing on a single post, we want to spotlight a newsletter that covers this industry we love and has been covered several times on The Download. We recommend you check out The Rebooting. It's a free twice-weekly newsletter written by Brian Morrissey that focuses on the mechanics of building sustainable publishing businesses. Brian brings over twenty years of industry coverage and nearly a decade of building a profitable publishing business to the table. If that sounds your style, check out The Rebooting. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and ART19.com.I know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to ART19 for hosting The Download. And thanks to you for joining us.

This week: Podcast Ad Spend Isn't Slowing Down, IAB CEO Airs Beef with Apple, Several podcast companies are hiring, Brands Seek Alternatives Amidst Digital Clutter, and an updated edition of The Podscape is live.Open Podcasting PositionsManuela:In light of recent layoffs in the podcasting space, we would like to take a moment at the top of the show to highlight some companies that currently have positions seeking applicants. JAR Audio is hiring a full-time Audience Growth Specialist Wondery is currently hiring seventeen full-time positions, 15 in the US and two in their UK office in London.And Magellan AI is currently hiring for the positions of Account Executive, Measurement Success Manager, and Sales Development Representative.Podcast ad buyers have yet to see a slowdown Shreya: Yesterday, Digiday's Sara Guaglione published a piece detailing how solidly podcasting has handled the much-debated recession. But to get to the good, we gotta hit the bad. As Guaglione points out, ad spending overall has taken a hit recently. Last week Insider Intelligence writer Arielle Feger reported ad spending in the US fell 12.1% in December, making it the sixth consecutive month ad spend has gone down. Insider Intelligence has cut five billion from their 2023 US digital ad spending forecast, bringing it down to 278.59 billion. Now for the good news; Guaglione is finding that decline hasn't sunk into podcasting. Four buyers spoke with Digiday and report their client's budgets aren't getting cut, and they see an increase in podcast ad spend. Employees of Horizon Media, Ocean Media, and CMI Media Group report increased spending on podcast ads, often from clients who are backing down on ad spend in other forms of media. The piece reconciles increase in ad spend with recent industry layoffs, cancellations, and cost-cutting with a proposal from Elli Dimitroulakos, Acast's global head of ad innovation: production houses are shifting away from multi-million dollar minimum guarantee signings. As headline-grabbing pandemic deals begin to end, small-to-midsize podcast inventory rises to take its place with inviting prices. “The buyers Digiday spoke with said there is plenty of ad inventory available despite the recent reports that investment in new and existing shows may be decreasing.” It's a good day to hear good news in podcasting. IAB CEO Airs Beef with Apple, Lands MeetingManuela: Things have gotten interesting with the IAB and Apple. Last week, during the IAB Annual Leadership Meeting, CEO David Cohen took to the stage with a prepared speech titled “It Starts Here.” A speech so vitriolic it prompted a joint response from the ANA and 4A's to criticize its tone and “polarizing political rhetoric.”The first segment dedicates multiple paragraphs to proposing the FTC, members of the Biden administration, and politically-opposed members of Congress are funneling ‘dark money' into a common goal of destroying the advertising industry under the guise of controlling ‘Big Tech.' Cohen then transitions to Apple. From the speech: “After years of failing to build a significant market for ads in Apple Music, in Apple TV, and on the iPhone, Apple has decided the next best thing is to stop anyone else from making money in advertising. That's why they are the Poison Apple.”The crux of Cohen's issues stem from App Tracking Transparency and the billions of dollars of ad revenue it has destroyed since Apple deployed the feature. Attention is given to both the damage ATT has done to third-party advertisers and the fact first-party iOS apps aren't given the same treatment. From Cohen's quote given to AdAge's Garett Sloane: “So, we want to call it out for the hypocrisy that it is, and we want to invite them back to the table.”In his postmortem interview with Ryan Barwick, Cohen announced that since the Poisoned Apple speech, Apple has reached out to the IAB to schedule a meeting in February. Whether the meeting will be productive or not remains to be seen, as it was spawned by a speech with digs like, and I quote: “Apple will try to smother the advertising industry just like they did to the recorded music industry. We can't sit back and watch that happen. “ The fact a meeting has been booked is a step in the right direction, regardless of how it was achieved. Whether or not Apple will have any motivation to re-engage with IAB podcasting groups remains to be seen. Brands Seek Alternatives Amidst Digital ClutterShreya: Last Thursday Julian Cannon, writing for Digiday, published a piece covering recent examples of companies recontextualizing print advertisements. “Last month, General Electric took over The New York Times' print advertising for a day throughout the news, business and arts sections of the paper amounting to 22 full-page color ads as well as five partial pages.”Not only was this an impressive buyout, it was the first of its kind for the Times. It's also the latest in a series of big plays as marketers embrace out-of-home advertising and the freedom from on-screen clutter that can come with digital. Senior partner and co-head of marketing and sales at Prophet Mat Zucker explains the appeal of a full-page newspaper ad in 2023: “Full-page ads command attention and gravitas for the message. There's no need to fill the space but the statement says we mean what we're saying and it owns the space preventing clutter from other marketers or messages which could cloud the message or distract from it.”Every ad in podcasting is full-page, from the perspective these marketers are aiming for. And many podcasts explore full or single-episode sponsorship opportunities. What General Electric sought in newspaper, podcasting can offer them, along with the fact podcasting has a bit more sex appeal than print. Podscape 2.0 is here.Manuela: Before we get into Quick Hits, we have a story to quickly revisit. After some wonderful feedback from the industry the second edition of The 2023 Podscape, a collaboration between Magellan AI and Sounds Profitable, is now available for download. The Podscape, a sizable infographic, aims to give a birds-eye view of podcasting that takes inventory of companies, agencies, services, and anything else that could be classified as podcasting. The current edition is available for free download now on Magellans' Podscape page. Shreya: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week: Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds, a press release provided via Podnews. While the future might be interesting, what matters now is we have a new report from a company that prioritizes programmatic in podcasting so it can be valuable for those considering its possibilities.Understanding podcasts in East and South East Asia by Guang Jin YEO for Podnews. The first publication in a multi-month series covering the region's podcasting and its opportunities. Country overviews for Japan and South Korea are currently available. Nielsen to Shop Edison Research Data by the Podcast Business Journal. A brief explanation of the announcement that Nielsen will start marketing Share of Ear and Podcast Metrics to advertising agencies. Two notable contenders in the space working together to lend the industry further credibility. About three-quarters of people who plan to watch the Super Bowl said they're excited for the ads, research says by Alyssa Meyers. It's early February, which means we're bound by advertising-adjacent tradition to share a story about how much audiences love Super Bowl commercials. TuneIn Forms Distribution Pact with Amazon's Audible by the Podcast Business Journal. WIth this new deal TuneIn will begin to distribute Audible Originals podcasts.For this final entry, instead of focusing on a single post, we want to spotlight a newsletter that covers this industry we love and has been covered several times on The Download. We recommend you check out The Rebooting. It's a free twice-weekly newsletter written by Brian Morrissey that focuses on the mechanics of building sustainable publishing businesses. Brian brings over twenty years of industry coverage and nearly a decade of building a profitable publishing business to the table. If that sounds your style, check out The Rebooting. Manuela: And that was The Download, brought to you by Sounds Profitable! Today's episode was built using Spooler and hosted on ART19. Find out more at Spooler.fm and ART19.com.I know we went through today's stories fast, so be sure to check out the links to every article mentioned, right in your podcast listening app, or on SoundsProfitable.com/TheDownload. And thank you for sticking with us as we bring you the top stories you might have missed from the past week. I'm Manuela Bedoya.Shreya : And I'm Shreya Sharma. Our producers are Bryan Barletta, Gavin Gaddis, and Tom Webster. Our editors are Reece Carman and Ron Tendick. Special thanks to ART19 for hosting The Download. And thanks to you for joining us.

This week on Next in Marketing, we looked at the biggest stories in media and advertising with The Rebooting's Brian Morrissey, including BuzzFeed's implosion and what it means for mainstream digital publishing's future. Brian also gave his take on how AI will and won't change advertising, and why he's still a bit crypto curious. Guest: Brian MorrisseyHost: Mike Shields

This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase Manuela: For today's first segment we're going to cover two recent pieces about industry growth. First, Kurt Hanson's Rain News recap of the Audioscape 2022 talk by Cumulus Media executive Pierre Bouvard. The biggest eye-catching number from Bouvard's presentation of Edison Research media involves how the 18-34 age group spends their weekly time listening to talk or personality-driven audio content. Terrestrial radio has been overtaken in this bracket, with podcasts taking 60% of those listening hours.  “Even within the older demos of 25-54 and 35-64, podcast listening's share of talk/personality listening is high — 47% and 39%, respectively, with those numbers up nearly double and more than triple, respectively, compared to five years ago.” Continuing the trend of good news from new data, Libsyn's Advertisecast has published their Podcast Advertising Rates 2022 report. The presentation is compiled from reporting data provided by 2,985 podcasts. Podnews editor James Cridland reported on Monday:   “There has been a jump in the average CPM for podcast advertising, according to Libsyn's AdvertiseCast: the average is now $24.35, the second-highest on record. It's up 3.7% month-on-month, or 5% year-on-year.”  Podcasting continues its upward climb. More listener share over radio and growing CPMs sounds like a good thing to us.  A follow-up on video game ads counting as podcast downloads.  Shreya: Last week we covered Ashely Carman's piece covering podcast companies, most notably iHeartRadio, purchasing downloads via mobile game ads. In a follow-up piece covering industry reactions posted last Thursday, Carman got official comment from the Interactive Advertising Bureau.  “The standards are in a continual state of review,” said Eric John, vice president of the media center at the IAB. “We're trying to ski to where the puck is going ultimately, and we're going to make standards to match the industry's needs.” On the same day Podnews reported a response from Podtrac explaining why the gaming ads only playing 20 seconds of an episode of were counted as full downloads. “It's our understanding they appear as browser traffic without a unique user agent (or [unique] IP address). These downloads don't have a material impact on the publisher rankings including the rank order of the top publishers.”  Then, in related news, HotPod reported on an InsideRadio piece covering Podtrac suspending its weekly data newsletter after iHeart stopped sponsoring the project. The decision was reportedly made over a month ago. According to HotPod, the last data tracker email they'd received was published September 13th, while the last one with iHeartRadio branding had been sent August 15th.  Since the HotPod publication went live, InsideRadio - a company owned by iHeartMedia - has pulled their Podtrac story.  Publishers test personalizing newsletters with varying degrees of success Manuela: Last Wednesday Digiday's Sara Guaglione reported the experiences of publishers who experimented with using tools to generate personalized newsletters for subscribers. We're covering it here as the tools and methodology involved might just be of interest to podcasting. From the article:  “As companies like The New York Times and The Washington Post experiment with personalizing their homepages to get readers to consume more articles, publishers are also tweaking newsletters to serve readers' specific interests and behaviors — but to varying degrees of success. The piece opens with the success story of The Telegraph, which has run the personalized newsletter Headlines for a year. Each time a newsletter needs to be sent, an algorithm selects vertical-specific content recommendations based on browsing history, including making sure to not recommend articles the subscriber has already read.  The Telegraph reports higher click-through rates, page views per click, and time spent on the website from Headlines subscribers vs. their standard hand-built newsletters. In contrast, publications like The Toronto Star have tried similar things and found little to no results. Newsroom director David Topping told Digiday:   Most newsletter subscribers “seem pretty happy getting what everyone else got,” Topping said. The personalized newsletter drove engagement for a “niche audience” who wanted tailored recommendations but it wasn't “necessarily something that's going to move the needle,” he added.” Niche audiences are a thing podcasting does well. The recommendation tech used to create these newsletters could be of use in the podcasting industry. An individual news podcast could build itself live akin to how Spooler allows The Refresh to add new segments on the fly. Except, with a recommendation engine, a news podcast could be constructed of only segments the recommendation tool knows the listener would enjoy.  Or, scaled up to an entire production house or network, the same tech could be applied to give bespoke RSS feeds to subscribers that only dole out episodes of podcasts that company produces that the listener would enjoy. An elegant solution for the existing logjam of either dozens of individual RSS feeds for a stable of similar podcasts, or one feed containing multiple different shows.  Quick Hits: Recommended Weekend Reading Shreya: Finally, it's time for Quick Hits, our roundup of articles that didn't make the cut for today's episode, but are still worth including in your weekend reading. This week:  Numbers games by Brian Morrissey for The Rebooting newsletter. An excellent op-ed discussing how recent focus on having writers create content that generates subscriptions to a publication is the modern version of prioritizing writing that generated page clicks. Both overlook the meaty day-to-day content that keeps readers coming back. An excellent piece of opinion about an industry next door to podcasting.  What are the Top 10 Alternative ID Solutions and How Should You Use Them? By Andrew Byrd for Admonsters. For those looking to get into some deep-level tech discussion, Byrd details ten privacy-focused Alternative IDs to future-proof for the day when Google eventually kills third party cookies.  Political advertising is propping up a slow ad market by Jeremy Goldamn for InsiderIntelligence. Political ads are a hot-button topic for podcasting, but there's no denying it's a midterm election year and spending is only going up between now and November.  Hit Songs Are Staying on the Top Charts Longer Than Ever by Lucas Shaw for Bloomberg. A companion piece to last week's Quick Hit from The Guardian, Shaw details how modern streaming analytics are making top charts stagnate. Where a person who buys one CD a quarter and listened to it 500 times didn't affect charts in the 90s, that same listening habit can keep artists afloat for years on Spotify.  How ad tech aims to build back better by Ronana Shields for Digiday. We're four years into a post-GDPR world. Shields covers the current state of adtech and privacy via discussions had at the first in-person Dmexco conference since 2020.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase Manuela: For today's first segment we're going to cover two recent pieces about industry growth. First, Kurt Hanson's Rain News recap of the Audioscape 2022 talk by Cumulus Media executive Pierre Bouvard. The biggest eye-catching number from Bouvard's presentation of Edison Research media involves how the 18-34 age group spends their weekly time listening to talk or personality-driven audio content. Terrestrial radio has been overtaken in this bracket, with podcasts taking 60% of those listening hours.  “Even within the older demos of 25-54 and 35-64, podcast listening's share of talk/personality listening is high — 47% and 39%, respectively, with those numbers up nearly double and more than triple, respectively, compared to five years ago.” Continuing the trend of good news from new data, Libsyn's Advertisecast has published their Podcast Advertising Rates 2022 report. The presentation is compiled from reporting data provided by 2,985 podcasts. Podnews editor James Cridland reported on Monday:   “There has been a jump in the average CPM for podcast advertising, according to Libsyn's AdvertiseCast: the average is now $24.35, the second-highest on record. It's up 3.7% month-on-month, or 5% year-on-year.”  Podcasting continues its upward climb. More listener share over radio and growing CPMs sounds like a good thing to us.  A follow-up on video game ads counting as podcast downloads.  Shreya: Last week we covered Ashely Carman's piece covering podcast companies, most notably iHeartRadio, purchasing downloads via mobile game ads. In a follow-up piece covering industry reactions posted last Thursday, Carman got official comment from the Interactive Advertising Bureau.  “The standards are in a continual state of review,” said Eric John, vice president of the media center at the IAB. “We're trying to ski to where the puck is going ultimately, and we're going to make standards to match the industry's needs.” On the same day Podnews reported a response from Podtrac explaining why the gaming ads only playing 20 seconds of an episode of were counted as full downloads. “It's our understanding they appear as browser traffic without a unique user agent (or [unique] IP address). These downloads don't have a material impact on the publisher rankings including the rank order of the top publishers.”  Then, in related news, HotPod reported on an InsideRadio piece covering Podtrac suspending its weekly data newsletter after iHeart stopped sponsoring the project. The decision was reportedly made over a month ago. According to HotPod, the last data tracker email they'd received was published September 13th, while the last one with iHeartRadio branding had been sent August 15th.  Since the HotPod publication went live, InsideRadio - a company owned by iHeartMedia - has pulled their Podtrac story.  Publishers test personalizing newsletters with varying degrees of success Manuela: Last Wednesday Digiday's Sara Guaglione reported the experiences of publishers who experimented with using tools to generate personalized newsletters for subscribers. We're covering it here as the tools and methodology involved might just be of interest to podcasting. From the article:  “As companies like The New York Times and The Washington Post experiment with personalizing their homepages to get readers to consume more articles, publishers are also tweaking newsletters to serve readers' specific interests and behaviors — but to varying degrees of success. The piece opens with the success story of The Telegraph, which has run the personalized newsletter Headlines for a year. Each time a newsletter needs to be sent, an algorithm selects vertical-specific content recommendations based on browsing history, including making sure to not recommend articles the subscriber has already read.  The Telegraph reports higher click-through rates, page views per click, and time spent on the website from Headlines subscribers vs. their standard hand-built newsletters. In contrast, publications like The Toronto Star have tried similar things and found little to no results. Newsroom director David Topping told Digiday:   Most newsletter subscribers “seem pretty happy getting what everyone else got,” Topping said. The personalized newsletter drove engagement for a “niche audience” who wanted tailored recommendations but it wasn't “necessarily something that's going to move the needle,” he added.” Niche audiences are a thing podcasting does well. The recommendation tech used to create these newsletters could be of use in the podcasting industry. An individual news podcast could build itself live akin to how Spooler allows The Refresh to add new segments on the fly. Except, with a recommendation engine, a news podcast could be constructed of only segments the recommendation tool knows the listener would enjoy.  Or, scaled up to an entire production house or network, the same tech could be applied to give bespoke RSS feeds to subscribers that only dole out episodes of podcasts that company produces that the listener would enjoy. An elegant solution for the existing logjam of either dozens of individual RSS feeds for a stable of similar podcasts, or one feed containing multiple different shows.  Quick Hits: Recommended Weekend Reading Shreya: Finally, it's time for Quick Hits, our roundup of articles that didn't make the cut for today's episode, but are still worth including in your weekend reading. This week:  Numbers games by Brian Morrissey for The Rebooting newsletter. An excellent op-ed discussing how recent focus on having writers create content that generates subscriptions to a publication is the modern version of prioritizing writing that generated page clicks. Both overlook the meaty day-to-day content that keeps readers coming back. An excellent piece of opinion about an industry next door to podcasting.  What are the Top 10 Alternative ID Solutions and How Should You Use Them? By Andrew Byrd for Admonsters. For those looking to get into some deep-level tech discussion, Byrd details ten privacy-focused Alternative IDs to future-proof for the day when Google eventually kills third party cookies.  Political advertising is propping up a slow ad market by Jeremy Goldamn for InsiderIntelligence. Political ads are a hot-button topic for podcasting, but there's no denying it's a midterm election year and spending is only going up between now and November.  Hit Songs Are Staying on the Top Charts Longer Than Ever by Lucas Shaw for Bloomberg. A companion piece to last week's Quick Hit from The Guardian, Shaw details how modern streaming analytics are making top charts stagnate. Where a person who buys one CD a quarter and listened to it 500 times didn't affect charts in the 90s, that same listening habit can keep artists afloat for years on Spotify.  How ad tech aims to build back better by Ronana Shields for Digiday. We're four years into a post-GDPR world. Shields covers the current state of adtech and privacy via discussions had at the first in-person Dmexco conference since 2020.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week, Media Voices co-host Peter Houston is at the Cannes Lions International Festival of Creativity in France. He catches up with attendees at the festival to find out what publishers and agencies are talking about this summer, and how optimistic they are about the next few years. This is a two-part podcast, with the second part going live tomorrow with fresh updates from Cannes. Media Voices at Cannes 2022 is sponsored by Sovrn, a leading publisher technology platform. Day 1: Data and diversity top the agenda Hear from James Florence, Head of Advertising Technology at Immediate Media, Brian Morrissey, Founder of The Rebooting newsletter and podcast, and Dominic Perkins, Managing Director of UK and Europe at Sovrn as they give their impressions of Cannes so far. These episodes are made possible by the support of our sponsors Sovrn. Sovrn provides advertising tools, technologies and services to tens of thousands of content creators, helping them make money, grow their businesses, and access a massive data commons that provides extraordinary insights.  Learn more on their website, Sovrn.com, or follow them on LinkedIn and Twitter for more updates.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Brian Morrissey, creator of The Rebooting newsletter and podcast. Before starting The Rebooting as an outlet to share commentary and insight into building sustainable media businesses, Brian was president and editor-in-chief at Digiday Media.In today's episode, we discuss: transitioning from managing a large media brand to being a solo creator the value of consistency as a publisher how the newsletter industry and "creator economy" are likely to develop in the future You can find Brian on Twitter, and Louis is at @louisnicholls_ .

This week we catch up with Neal Freyman, managing editor at Morning Brew. Since 2017 he's been part of the team that's proved the viability of newsletters as a source of both advertising and audience revenue  - and which was ahead of the curve when it comes to the importance of newsletters to a publishers' wider strategy. We hear about what's changed in the newsletter ecosystem this time, what the rise of the individual journalist-led newsletter means for creators, and what new verticals he wants to launch newsletters in. In the news roundup the team discuss the Mail's latest (poorly-researched) salvo in its war against Google, and ask what the ramifications are for the wider public. In the NIBs we talk about the sad closure of a beloved newsletter, ask whether podcasts are a replacement for magazines, and talk about the future of events for publishers. Peter calls Brian Morrissey "a very handsome man".

Brian Morrissey is exactly the guest you'd want as a season opener, with the kind of media knowledge you'd pay to hear. As a reporter he didn't take much notice of the kind of people who wrote emails and sold ads, until he became the kind of person who wrote emails and sold ads. Now editor and founder of The Rebooting, a weekly newsletter on how media operators can build sustainable businesses, Brian brings his immense knowledge of the industry, while also operating within it. Adam and Brian get into how to suck at selling ads, why embracing individuals over institutions isn't going away, and transferable skills in the media landscape. You'll also hear Brian's take on editorial freedom, being early (or late) for trends, and direct versus indirect marketing models. Packed full of insights that help make sense of the ever-changing media landscape, this is an episode you won't want to miss. Follow Brian: LinkedIn: https://www.linkedin.com/in/brianmorrissey (linkedin.com/in/brianmorrissey) Twitter: https://twitter.com/bmorrissey (twitter.com/bmorrissey) Keep up to date with the latest Media Moves news. Follow Adam on Twitter: https://twitter.com/AdamRy_n (https://twitter.com/AdamRy_n) Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual (https://workweek.com/brand/perpetual)

REMINDER: This is the audio version of an episode that aired on my YouTube channel last week. To see the episode in its 3D glory, subscribe to my channel right here.When was the last time you opened your computer and navigated to, say, the home page of the New York Times? When was the last time you read a piece from CNN and thought to yourself, "fantastic—what fair and objective reporting that was!"It's time to face the music: Mainstream media—the vaunted publications of lore like the Times, the Post, the Journal—have lost their luster. It's in part because we as consumers have gone sour on institutions in general, favoring instead a cohort we feel we can trust much more...individuals.So what does this shift mean for the future of journalism, media, news, and the innumerable ways we as consumers count on those things to live informed and thoughtful lives?Let's think about it...with Brian Morrissey, creator of The Rebooting and former president and editor-in-chief of Digiday.Thank you for listening!! Couple things:TELL ME WHAT YOU WANT ME TO TALK ABOUT!! CONSIDER THIS EMAIL ADDRESS (KINSEY@THINKINGISCOOL.COM) AN OPEN LINE FOR IDEAS :)Find Brian's newsletter, The Rebooting, here.And while you're at it...SUBSCRIBE TO MY NEWSLETTERFOLLOW ME ON TIKTOKFOLLOW ME ON INSTAGRAM

Brian Morrissey has been fascinated with how sustainable media businesses scale for quite some time. Amidst the pandemic, he left Digiday Media, moved to Miami and started to build a newsletter and podcast called The Rebooting to examine what makes a modern media company hum. As a big fan of Brian's works, especially his interviews, it was extremely fun to have him on the other side of the microphone answering questions about building his own business. We talk about the rise of niche (or is it neeeesh), how long it takes for him to realize someone is full of shit and serving a growing audience as a solo practitioner. 

Today on The Download from Sounds Profitable; big names in podcasting are pulling down big numbers in ad revenue, Meta and Mozilla have teamed up to change advertising privacy, and TikTok might not be the #1 place to take short-form podcast content. On a sober, world-news note: Advertisers are weathering unintended consequences from Russia’s invasion of Ukraine. Ryan Barwick of Morning Brew wrote a brief rundown of the situation last Friday. According to a Business Insider report, Google AdSense has been found on publishers of Russian state propaganda. “While on those sites, BI observed Google-served ads from Best Buy, Progressive, and Allbirds, and a handful of other brands. Marketing Brew also saw ads for brands on these two sites, but a banner ad atop several stories was blocked by Integral Ad Science, a brand-safety firm.” Barwick then pairs this evidence of brand safety kind-of working with the infamously-timed Applebee’s promotion that aired in a split-screen ad break with footage of Kyiv under siege. The ad, featuring footage of a man in a cowboy hat gyrating his butt in glee over $1 boneless chicken wings, went viral on social media for its grim pairing with footage of burning buildings. “What do these stories have in common? Funding journalism. Advertisers often don’t want to fund inflammatory, hateful, or controversial content. While brand-safety tech might help marketers avoid having their ads showing up on propaganda sites, it can also direct their ads away from legitimate coverage of political or other sensitive topics, inadvertently hurting newsrooms as a result.” Both the propaganda site ad serves and Applebee’s pulling from CNN serve as evidence of extremes of what could happen in similar spheres of podcasting. To ignore brand safety and the messaging of associated programs is a recipe for being associated with disinformation and propaganda. To overcorrect and leave the space entirely could leave journalism podcasts without the stability of CNN in a financial pickle. Continuing the Morning Brew coverage: last week Alyssa Meyers rounded up the earnings highlights of some giants in the podcasting industry. SiriusXM, Spotify, Acast, and iHeartMedia all show significant growth. Both Spotify and Acast posted a 40% year-over-year increase for ad revenue while SiriusXM-owned Pandora experienced a 30% growth. The biggest headline-grabber of the bunch, though, is iHeartMedia “Q4 revenue grew 59% in iHeartMedia’s ‘Digital Audio Group’ division, which encompasses iHeartMedia’s podcasting business, digital service, and ad-tech companies. Podcast revenue alone increased 130% YoY. The company said the growth was partly due to ‘general increased demand for digital advertising’ and ‘the growing popularity of podcasting.” It appears the industry-wide trope of saying podcasting ads are fast-growing is less of a marketing pitch and more a truism as more companies rake in those fast-growing profits. Up next we have a story shuffled into the digital stack of news and left by the wayside: Spotify appears to be better at announcing podcast deals than actually publishing podcasts. While a Business Insider article was published on February 18th, much of the original reporting on the subject was done by Podnews’ James Cridland in the December article Missing: the shows from these big Spotify announcements. As Cridland and others report: a great deal of splashy Spotify projects announced since December of 2020 have yet to come to fruition. Some announcements were vague deals akin to a popular actor signing a multi-picture deal with a prominent movie studio. Others, however, appear to have died on the vine. Warner Brothers and DC Entertainment’s celebrity-studded Batman audio fiction series has fallen off the radar since announcing its cast last June. British royalty power couple Meghan and Harry signed up in December of 2020. The most concerning is Kim Kardashian West’s partnership with Spotify and Parcast. Cridland writes “In March 2021 she hinted she was ready to release her episodes. Where are they?” eMarketer’s Sara Lebow shared some fascinating data last week with a chart of the day post titled TikTok isn’t the No. 1 US app for shorter videos. In fact, the data gathered by CensusWide in late January puts TikTok in third place with 53.9% of respondents sixteen and up. The top two are Facebook and YouTube with 60.8 and 77.9% respectively. As podcasters explore video podcasting, or simply video clips promoting their shows, TikTok is constantly brought up. The format of what makes a successful Facebook or YouTube video are far different than what pleases TikTok’s famous algorithm, making it difficult to reuse assets. The results of this study seem to imply that while TikTok is valuable, those new to video as an advertising medium would have a better shot at developing content and skills that are useful in the long run. Another interesting facet of this story is CensusWide got these numbers before YouTube launched their TikTok competitor YouTube Shorts, effectively cloning Tiktok’s endless stream of short-form content in the existing YouTube ecosystem. But then news dropped to complicate things further: Monday TikTok announced they will be allowing users to post videos up to ten minutes in length, more than doubling the original limit of three minutes. Sara Fischer, writing for Axios, broke the news of German publishing company Axel Springer investing in a new podcasting company Spooler. Working with Insider, Spooler will co-produce daily news podcast The Refresh from Insider with a special trick: Spooler’s proprietary tech will allow the hosts to add new segments to that morning’s episode as the day’s news progresses. “For news companies, the expectation is that producers could build ‘playlist programs’ that Spooler automatically stitches together to make the podcast sound seamless, even though it's being repeatedly updated. The bespoke player on Insider.com and Insider's app will allow users to skip over segments they've already heard.” Meanwhile, last week iHeartMedia announced Talk Back, an in-app feature allowing podcast-listening audiences to send voice messages to show hosts. There must be something in the Spring air as podcast companies seem to be in the mood to experiment and innovate, pushing the limits of what podcast tech can do. A social media network and an internet browser have teamed up to make ads less intrusive. Trey Titone writes for Ad Tech Explained: “When Meta and Mozilla team up to improve digital advertising, you should probably pay attention. The two companies joined forces to create Interoperable Private Attribution or IPA, a framework for attribution measurement without tracking users.” The teamup shows changing times and attitudes between the companies. Back in 2018 when Meta was still Facebook, Mozilla developed an extension for their Firefox browser with one goal: keep Facebook from watching users’ web activity outside of Facebook. Now the two are teamed up with a proposed framework that could follow pro-privacy trends formed by Google and Apple to find a way to provide useful advertising data while protecting the individual’s privacy. Titone’s breakdown of what Meta and Mozilla have proposed IPA will be, as well as what its constituent parts might actually do, is incredibly thorough. Thorough enough to necessitate a table of contents. Check it out. For more thoughts on the subject of podcast advertising and a quality-over-quantity approach, The Download recommends Brian Morrissey’s Substack newsletter piece “End of an era of ad targeting: Publishers will need closer ties to their audiences.” We should know, we covered it last week. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Today on The Download from Sounds Profitable; big names in podcasting are pulling down big numbers in ad revenue, Meta and Mozilla have teamed up to change advertising privacy, and TikTok might not be the #1 place to take short-form podcast content. On a sober, world-news note: Advertisers are weathering unintended consequences from Russia's invasion of Ukraine. Ryan Barwick of Morning Brew wrote a brief rundown of the situation last Friday. According to a Business Insider report, Google AdSense has been found on publishers of Russian state propaganda. “While on those sites, BI observed Google-served ads from Best Buy, Progressive, and Allbirds, and a handful of other brands. Marketing Brew also saw ads for brands on these two sites, but a banner ad atop several stories was blocked by Integral Ad Science, a brand-safety firm.” Barwick then pairs this evidence of brand safety kind-of working with the infamously-timed Applebee's promotion that aired in a split-screen ad break with footage of Kyiv under siege. The ad, featuring footage of a man in a cowboy hat gyrating his butt in glee over $1 boneless chicken wings, went viral on social media for its grim pairing with footage of burning buildings. “What do these stories have in common? Funding journalism. Advertisers often don't want to fund inflammatory, hateful, or controversial content. While brand-safety tech might help marketers avoid having their ads showing up on propaganda sites, it can also direct their ads away from legitimate coverage of political or other sensitive topics, inadvertently hurting newsrooms as a result.” Both the propaganda site ad serves and Applebee's pulling from CNN serve as evidence of extremes of what could happen in similar spheres of podcasting. To ignore brand safety and the messaging of associated programs is a recipe for being associated with disinformation and propaganda. To overcorrect and leave the space entirely could leave journalism podcasts without the stability of CNN in a financial pickle. Continuing the Morning Brew coverage: last week Alyssa Meyers rounded up the earnings highlights of some giants in the podcasting industry. SiriusXM, Spotify, Acast, and iHeartMedia all show significant growth. Both Spotify and Acast posted a 40% year-over-year increase for ad revenue while SiriusXM-owned Pandora experienced a 30% growth. The biggest headline-grabber of the bunch, though, is iHeartMedia “Q4 revenue grew 59% in iHeartMedia's ‘Digital Audio Group' division, which encompasses iHeartMedia's podcasting business, digital service, and ad-tech companies. Podcast revenue alone increased 130% YoY. The company said the growth was partly due to ‘general increased demand for digital advertising' and ‘the growing popularity of podcasting.” It appears the industry-wide trope of saying podcasting ads are fast-growing is less of a marketing pitch and more a truism as more companies rake in those fast-growing profits. Up next we have a story shuffled into the digital stack of news and left by the wayside: Spotify appears to be better at announcing podcast deals than actually publishing podcasts. While a Business Insider article was published on February 18th, much of the original reporting on the subject was done by Podnews' James Cridland in the December article Missing: the shows from these big Spotify announcements. As Cridland and others report: a great deal of splashy Spotify projects announced since December of 2020 have yet to come to fruition. Some announcements were vague deals akin to a popular actor signing a multi-picture deal with a prominent movie studio. Others, however, appear to have died on the vine. Warner Brothers and DC Entertainment's celebrity-studded Batman audio fiction series has fallen off the radar since announcing its cast last June. British royalty power couple Meghan and Harry signed up in December of 2020. The most concerning is Kim Kardashian West's partnership with Spotify and Parcast. Cridland writes “In March 2021 she hinted she was ready to release her episodes. Where are they?” eMarketer's Sara Lebow shared some fascinating data last week with a chart of the day post titled TikTok isn't the No. 1 US app for shorter videos. In fact, the data gathered by CensusWide in late January puts TikTok in third place with 53.9% of respondents sixteen and up. The top two are Facebook and YouTube with 60.8 and 77.9% respectively. As podcasters explore video podcasting, or simply video clips promoting their shows, TikTok is constantly brought up. The format of what makes a successful Facebook or YouTube video are far different than what pleases TikTok's famous algorithm, making it difficult to reuse assets. The results of this study seem to imply that while TikTok is valuable, those new to video as an advertising medium would have a better shot at developing content and skills that are useful in the long run. Another interesting facet of this story is CensusWide got these numbers before YouTube launched their TikTok competitor YouTube Shorts, effectively cloning Tiktok's endless stream of short-form content in the existing YouTube ecosystem. But then news dropped to complicate things further: Monday TikTok announced they will be allowing users to post videos up to ten minutes in length, more than doubling the original limit of three minutes. Sara Fischer, writing for Axios, broke the news of German publishing company Axel Springer investing in a new podcasting company Spooler. Working with Insider, Spooler will co-produce daily news podcast The Refresh from Insider with a special trick: Spooler's proprietary tech will allow the hosts to add new segments to that morning's episode as the day's news progresses. “For news companies, the expectation is that producers could build ‘playlist programs' that Spooler automatically stitches together to make the podcast sound seamless, even though it's being repeatedly updated. The bespoke player on Insider.com and Insider's app will allow users to skip over segments they've already heard.” Meanwhile, last week iHeartMedia announced Talk Back, an in-app feature allowing podcast-listening audiences to send voice messages to show hosts. There must be something in the Spring air as podcast companies seem to be in the mood to experiment and innovate, pushing the limits of what podcast tech can do. A social media network and an internet browser have teamed up to make ads less intrusive. Trey Titone writes for Ad Tech Explained: “When Meta and Mozilla team up to improve digital advertising, you should probably pay attention. The two companies joined forces to create Interoperable Private Attribution or IPA, a framework for attribution measurement without tracking users.” The teamup shows changing times and attitudes between the companies. Back in 2018 when Meta was still Facebook, Mozilla developed an extension for their Firefox browser with one goal: keep Facebook from watching users' web activity outside of Facebook. Now the two are teamed up with a proposed framework that could follow pro-privacy trends formed by Google and Apple to find a way to provide useful advertising data while protecting the individual's privacy. Titone's breakdown of what Meta and Mozilla have proposed IPA will be, as well as what its constituent parts might actually do, is incredibly thorough. Thorough enough to necessitate a table of contents. Check it out. For more thoughts on the subject of podcast advertising and a quality-over-quantity approach, The Download recommends Brian Morrissey's Substack newsletter piece “End of an era of ad targeting: Publishers will need closer ties to their audiences.” We should know, we covered it last week. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

Today on The Download, Libsyn grows monetization, LinkedIn launches a podcast network, and what the new Privacy Sandbox feature for Android means for marketers. Let’s get started. Libsyn has bought another podcast representation firm, this time acquiring PAR - Podcast Ad Reps. With the acquisition LibSyn brings around 120 podcasts that were currently under representation with PAR under the LibSyn-owned AdvertiseCast banner, further building out the company’s monetization arm. According to Libsyn CEO Brad Tirpak in the official press release: “With the acquisitions of AdvertiseCast in June 2021 and now PAR, Libsyn is well-positioned to continue to rapidly scale in the podcast advertising market, which PWC estimates will reach around $3.5 billion by 2025. We plan to continue to invest in our award-winning hosting platform, expand both our host-read and programmatic advertising efforts, and look for new ways to make Libsyn the preferred destination for both creators and advertisers.” All of this continues to show another side of Libsyn, a company that previously swore it would never have a free hosting platform and was anti-targeted advertising is now a large, tech-focused ad platform. Australian podcast producer LiSTNR has branched out into audio fiction. From Radio Today’s Kim Napier: “LiSTNR is investing in audio fiction with book adaptations by Australian authors to bring audiences compelling audio stories, with Bryden Media casting Australian actors to deliver the stories in different podcast formats as episodic series or audio movies.” Both LiSTNR’s slated audio movies and standard serialized audio fiction podcast adaptations reflect a building synergy and momentum between podcasting and publishers, two factions that’ve circled each other since before the coining of the term podcast. Until now audio fiction as a genre has remained a largely under-utilized sector of podcasting. With industry moves like this, we could be seeing enough momentum building to change that for the better. Over on The Rebooting’s Substack newsletter, Brian Morrissey has published a piece titled “End of an era of ad targeting: Publishers will need closer ties to their audiences.” In addition to being an excellent overview of privacy on the web and how business has worked to take full advantage, Morrissey stresses the importance of adapting with changing tech. “Primary-engagement media will gain. As I’ve written, I believe the next phase of digital publishing will favor quality over quantity in terms of audiences. Those publishing brands that put community at their core will thrive since it easily lends itself to a direct relationship that will make those audiences far more valuable than a random collection of people who mindlessly tapped a link on their Facebook feed. There’s a reason that Squarespace found podcasts such an efficient way to acquire customers. The newsletter boom is a signal of where publishing is going.” Morrissey reflects on the very first ad sold on the internet circa 1994 as a reflection of how much online marketing has changed and what modern advertising can learn from the mistakes made back then that’re still made today. It’s time to update that profile you’ve been neglecting. Business-focused social media network LinkedIn launched a podcast network on Wednesday. The network has a dozen shows at launch that, according to protocol’s Veronica Irwin will, “...cover topics ranging from mental health to startup trends. With the announcement, LinkedIn joins the ranks of tech companies attempting to become the favorite hub of content creators and influencers.” The social network’s launch appears to have gone incredibly well, with their flagship show “Hello Monday,” gaining 4 million downloads in its first day. Over on Digiday, Ronan Shields and Seb Joseph have made a post aiming to decode the implications of Google’s nebulous new Android feature Privacy Sandbox for advertisers. “The main takeaway: Google says it will work with the industry to establish a set of technical standards that will enable ad targeting and measurement online after traditional targeting tools, like mobile identifiers, are retired on its Android devices. Why is this important? It’s pitched as the inverse of Apple’s own scorched earth plan to do something similar.” While Privacy Sandbox might be of some concern eventually, maybe, Shields and Joseph’s interpretation of existing news suggests: “...marketers needn’t panic over the latest announcement.” At the risk of this becoming a regular segment, we’ve got another article the staff of The Download recommend checking out. This week: “What is Podcasting 2.0, and why is it important” by Podcode’s Mark Steadman. While ostensibly written for podcasters, namespace changes are something the people in the business of podcasting need to be aware of, if not outright adopt. Steadman’s primer on podcasting 2.0 is a great start. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Should you spend your time churning out broad, general content to fill keyword gaps? Or should you hone in on what your business does best — niche content? The answer can transform your business into a content publishing powerhouse. Brian Morrissey, Founder of The Rebooting, joined me on the SEJ Show to share his publishing experiences, help you navigate the virtual fork in the road, and unlock the key to transforming your business into a sustainable growth machine. One of the things that I love most about what's happening in publishing now is that more people are publishing expert-level content. It's amazing.–Brian Morrissey, 25:35 We're seeing a shift to experts. It's incredibly important. It opens up publishing.–Brian Morrissey, 23:06 The ability to talk about things like monthly recurring revenue, annual recurring revenue, the ability to earn royalties off of your published work, whether it's a painting or a pixelization or an article or a book, it's kind of interesting it's something that we haven't had yet.–Loren Baker, 1:09:23 [00:00] - A little history about Brian. [7:53] - How long Rebooting has been around. [12:45] - Did the pandemic fast track personal publishing? [21:28] - Should companies focus on a niche or go broad? [22:16] - The shift that is happening now. [33:29] - What led to niche publications going general & now going back to their roots? [39:41] - An example of a company that went from broad to niche. [44:13] - Why media can be an excellent business. [48:58] - Advice for ecommerce content marketing. [52:52] - Brian's take on the New York Times acquiring Wirecutter. [55:37] - The gateway to more revenue for publishers. [57:49] - Are people willing to pay for scarcity? [59:28] - Brian's take on content creators. [1:05:35] - Where is Web3 taking the world of publishing? Resources mentioned: The Rebooting - https://therebooting.substack.com/ Everyone went crazy for social and Facebook and tried to master that algorithm, and they sort of left behind like the original algorithm of the Internet, which was SEO. –Brian Morrissey, 46:40 If you start investing in publishing and writing today about your industry in your space, you can be the leader of your industry within a matter of years, even sooner. –Loren Baker, 20:00 The Internet's kind of broken our brains – we weren't meant to like to have this much information and try to make sense of it. There is this move to go back to scarcity, and I think part of the newsletter attraction is that they're typically scarce. –Brian Morrissey, 16:41 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer. Connect with Brian Morrissey: Brian Morrissey is a media executive who writes about sustainable modern media businesses at The Rebooting. Previously, he was president/EIC of Digiday Media, a vertical media company. In addition to his extensive writing and editorial experience, he's served for The White House Writers Group, AdWeek, Digital Magazine, Silicon Alley, and even reported on the dot.com crash. He also intriguingly calls himself a newspaper seller outside of Orlando's Bakery. Connect with Brian on LinkedIn: https://www.linkedin.com/in/brianmorrissey/ Follow him on Twitter: https://twitter.com/bmorrissey Visit his site: https://therebooting.substack.com/ Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Brian Morrissey writes The Rebooting on Substack and hosts The Rebooting Show, a podcast. He is the former editor-in-chief of Digiday and digital editor of Adweek. He joins Big Technology Podcast to discuss how digital publishing is evolving from an industry reliant on social media for distribution to one that prioritizes focus and dedicated audiences. Stay tuned for the third segment where we discuss Brian's views on Web3, crypto, and how these new technologies may help the industry.