Podcasts about wieden kennedy

This Is Quick is the lightning round of This Is Working. Today on the hot seat is Neal Arthur, CEO of Wieden + Kennedy, one of the largest indie ad agencies in the world. They're the creative brains behind some of the most iconic commercials of our era (Nike's Just Do It, the Coca-Cola polar bears, to name a few). He told LinkedIn's Editor in Chief Daniel Roth how he maintains focus at work, why he gets nothing from asking traditional interview questions, and who he always listens to when they talk. To get more great insights from leaders direct to your inbox, subscribe to the free This Is Working newsletter on LinkedIn.

Just about everything we do – like what we wear, what we eat, and even where we work – is informed in some way by our cultural subscriptions. Marcus Collins studies cultural contagion, and how it manifests in society at large. He joins Google to discuss the evolution of brand and his book, “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.” Marcus is a professor at the University of Michigan's Ross School of Business, and previously served as the Chief Strategy Officer at Wieden & Kennedy in New York. Before his time in advertising, he worked at the intersection of music and tech, leading iTunes and Nike's sports music initiatives and running digital strategy for Beyonce. He's a recipient of AdAge's 40 Under 40 award and Crain's 40 Under 40 award. Originally published in May 2023. Watch this episode at youtube.com/TalksAtGoogle.

Visuals: https://getbehindthebillboard.com/episode-88-hermeti-balarinEpisode #88 features the charming, uber-talented Hermeti Balarin, joint CCO at W+K London.Hermeti works with his wife Ana, who was Behind the Billboard guest no. 9, which means the Balarin's are our first ever married couple on the show

Este programa podría haberse llamado perfectamente “Make Brands Great Again”, pero nos daba miedo que Trump nos subiera los aranceles y nos fuéramos a pique. Así que lo dejamos en algo más discreto, aunque igual de real.Hoy hablamos de lo que pasa cuando las marcas se ven arrastradas por los vaivenes de la política, de los discursos que cambian según sople el viento... y de cómo se gestiona todo eso sin que el logo acabe en la basura.Para ayudarnos a navegar este tema tan ameno y sencillito contamos con Carlos Alija, un creativo de nivel internacional que ha currado en Wieden+Kennedy, Sra. Rushmore, BBDO, Publicis o MullenLowe, y que ha pasado por Londres, Nueva York, Los Ángeles, Sidney y Madrid. Un tipo que está en todas las listas de molar como Adweek's 100 Most Creative y Campaign 40 over 40.Además, con él repasamos casos como el de Coca-Cola durante el nazismo, SEAT en el franquismo o cosas más actuales como el borrado de contenido LGTBIQ+ de Iberdrola. También de cómo se gestionan campañas globales, de los cambios de última hora de los clienets, de cómo cambia todo con el regreso de Trump... y de si realmente existen marcas que se crean sus propios discursos o solo usan el propósito cuando conviene.Puedes dejarnos un comentario con piropos, opiniones o insultos amistosos en Instagram, X o LinkedIn.Nuevo programa cada tres semanas.Patrocina: Madrid Content SchoolCreación: Dei Arroyo y Leonor MuñozEdición de sonido: Adrián FernándezPresidente Honorífico: Toni SegarraNo-Bullshit Creative Director: Ferran LópezEl Becario: Edu Pou

What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr. Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture.Marcus reveals why brands aren't something we construct but rather what others think of them. Through examples like Patagonia, Nike, and Beyoncé, he illustrates how brands that stand for something beyond their products create deeper connections with people. "They are not defined by what they do," Marcus explains, "They're defined by who they are and how they see the world."The discussion takes a fascinating turn when Marcus unpacks the three levels of empathy in marketing, with cognitive empathy - treating others as they want to be treated rather than how we would want - representing the highest form. This perspective shift from "how do I tap into culture?" to "how do I contribute to culture?" transforms how brands can authentically connect with people.Perhaps most provocatively, Marcus challenges the concept of brand purpose, suggesting that "conviction" provides a more powerful framework. While many brands jumped on social causes when convenient, those with true conviction stand for their principles regardless of consequences. "Speak up when you are convicted, when it really matters," he advises, noting how brands that make strategic decisions based on genuine beliefs rather than opportunism create more meaningful connections.For marketers navigating today's complex landscape, Marcus offers a profound reminder that brands exist as characters in constantly evolving cultural stories. The key to success lies not in rigid control but in authentic participation in culture with humility and curiosity. Listen now to discover how putting humanity first in your marketing can create lasting impact.About Dr Marcus CollinsDr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation.Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé. His best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone, from marketers to activists, can leverage culture to get people to take action.Marcus holds a doctorate in marketing from Temple University, where he studied cultural contagion and meaning making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. Subscribe to the WFA #BetterMarketing podcast on: -Apple: https://apple.co/3IHnh6Z -Spotify: https://spoti.fi/3ZvNpro -YouTube Music: https://bit.ly/47eQTTj -YouTube Video: https://bit.ly/4idYNB6

In this powerful interview, Jay Moon Fields shares her journey from growing up in Northern Virginia to becoming a somatic coach and educator. Her story of embracing her authentic self through nature, education, and inner guidance serves as a beacon for leaders seeking alignment in their personal and professional lives. 00:26- About Jay Moon Fields Jay Moon Fields, M.A. is a leading educator, coach, and author. Over a half million people have taken her courses featured on LinkedIn Learning, and her book Teaching People not Poses has sold over ten thousand copies and is used by yoga teacher training programs globally.  She has taught the principles and practices of embodied social and emotional intelligence to individuals and groups from Patagonia, Wieden + Kennedy, Apple, the UN, UC Santa Barbara, and Cottage Hospital. 

As agências de publicidade precisam ser mais criativas para resolver os problemas do dia a dia das pessoas e para estar cada vez mais perto da cultura popular. O programa Mídia e Marketing desta semana fala sobre isso com Camila Hamaoui, presidente da Wieden+Kennedy São Paulo, agência que atende companhias como Nike, Nubank, Betano e Ambev, entre outras. Na entrevista extra desta semana, o papo é com André Foresti, fundador da Troublemakers, que fala sobre o conceito de inteligência ampliada: 'Precisamos convidar as pessoas para uma reação, que una a inteligência humana com a artificial. Há um emburrecimento em todos os sentidos e as pessoas precisam reagir'.See omnystudio.com/listener for privacy information.

Cameron Carr is not just a director—he's a force of nature, reshaping the future of storytelling with a sharp focus on the human experience and Black-led narratives. Born and raised in Harlem, Carr's cinematic journey began with childhood VHS tapes and blossomed through years of working in the fast-paced advertising world at agencies like Wieden+Kennedy and BBDO. Now, after years of honing his craft in the commercial space, he's making his indelible mark on film, blending Afro-futurism, drama, and social commentary into work that's as visually compelling as it is emotionally resonant.  His directorial debut, 'Harlem Fragments', is a visceral exploration of family dynamics during the 2008 recession, telling the story of a Harlem Black family's unraveling with staggering beauty and devastating truth. Backed by FUJIFILM with a production budget of $100K, 'Harlem Fragments' doesn't just mark a new chapter for Carr—it signifies his commitment to telling deeply personal stories that speak to the broader Black experience. Shot in the very brownstone his family lost, it's an act of reclamation and self-expression, a vulnerable but powerful PSA for emotional transparency within families, especially in the Black community.  Carr's passion for storytelling is matched only by his dedication to collaboration. For him, directing is about more than just calling the shots—it's about building a village, from cinematographers to editors, all working together to deliver a piece of work that resonates. His background in advertising taught him the importance of efficiency and creativity under pressure, but it's in film where his heart truly lies. Whether it's television, branded content, or narrative features, Cameron Carr is charting a course through Hollywood with a focus on genre-defying work that highlights the complexities of Black life and culture.  As he moves forward, Carr's focus on pushing boundaries remains unwavering. Drawing inspiration from visionary directors like Jordan Peele, Barry Jenkins, and Donald Glover, he's determined to redefine what's possible in filmmaking. His trajectory is clear: continue elevating Black voices, bridging artistic disciplines, and using film to challenge societal norms. With a rapidly growing body of work, including multiple festival award-winners and collaborations with top-tier talent, Cameron Carr's future in film is as bright and innovative as the stories he creates. Cameron Tyler Carr's Website: https://www.cameroncarr.com/Cameron Tyler Carr's Instagram: https://www.instagram.com/kamcam30/?hl=enCameron Tyler Carr's IMDb: https://www.imdb.com/name/nm9270559/Cameron Tyler Carr's LinkedIn: https://www.linkedin.com/in/bycameroncarrCameron Tyler Carr's Twitter: https://x.com/cameroncarr30Support the showVisual Intonation Website: https://www.visualintonations.com/Visual Intonation Instagram: https://www.instagram.com/visualintonation/Vante Gregory's Website: vantegregory.comVante Gregory's Instagram: https://www.instagram.com/directedbyvante/ To support me on Patreon (thank you): patreon.com/visualintonations Tiktok: www.tiktok.com/@visualintonation Tiktok: www.tiktok.com/@directedbyvante

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it's so important. But mention brand in the vicinity of fans or the football media and there's a row. It's no surprise that the kit launch genre has evolved during this period, growing in importance and sophistication (and cost). Homeground is one of the hottest creative agencies working in sport today. The London based company has pioneered the kit launch video. Working with Adidas, they are the people behind some of the most outstanding recent work in this area, from Manchester United, Arsenal, Aston Villa to name a few. We talk with creative partner Rachid Ahouiyek, formerly of Iris, McCann and Wieden+Kennedy, and Polly Barnes, new business director also formerly Iris and is founder of the Women's Rugby Association. Click on the showreel to see the work referenced in the podcasthttps://www.homeground.london/workUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

It's the finale of Did I Do That? Season Five* and our third anniversary—this really must be the best of both worlds! Fellow Las Vegas ex-pat Ely Kim (Senior Creative at Wieden+Kennedy) joins Sean to talk about childhood limousine dreams, the weird science behind casino carpet, and memorable fast food mascots. Be sure to listen through to the very end—you won't(?) regret it!You can find Ely and his email button on his website, welikehim.com! You can also give Ely a follow on Instagram @welikehim! If you're wanting to see Ely's grad school viral video BOOMBOX, where he spent 100 days dancing in public, you can find it on YouTube.This episode was recorded Sunday, November 17, 2024 in the Rat's Nest.What comes next? Season 6 will start in late winter 2025, so stay tuned—as you might imagine, the show will be a little different on the other side of this one! To tide you over through our production break, we'll be sharing a few bonus bits captured this summer. They're a ton of fun and should hopefully keep you warm though those cold winter nights. Happy anniversary and thank you so much for listening!*Guys Burgers and Fries Hosted on Acast. See acast.com/privacy for more information.

Ever wonder how culture shapes the way we view the world and influences our actions?  In this episode, Larry Sprung chats with Dr. Marcus Collins, an award-winning marketer and cultural translator, about the unseen yet powerful force of culture in business.  Dr. Collins shares insights from his career and explores how cultural understanding can drive success. With experiences working for iconic brands and figures like Beyoncé and Apple, Marcus unpacks the significance of translating cultural nuances into marketing strategies. Dive in to discover how culture can be the ultimate driver in shaping consumer behavior and effective leadership. Dr. Marcus Collins discusses: The intersection of culture and business  His journey from engineering to marketing  The role of culture in influencing human behavior  Strategies for entrepreneurs to leverage cultural insights Cultural impact on leadership and organization And more! Resources: Mitlin Financial   The JOY and Productivity Journal by Lawrence Sprung  Connect with Larry Sprung:  LinkedIn: Larry Sprung Instagram: Larry Sprung Facebook: Larry Sprung X (Twitter): Larry Sprung Connect with Marcus Collins:  LinkedIn: Dr. Marcus Collins Website: Dr. Marcus Collins X: Dr. Marcus Collins Instagram: Dr. Marcus Collins About our Guest: Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Marcus is an inductee into the American Advertising Federation's Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of Google's “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes CMO Network and contributes to business scholarship. Disclosure: Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

 My guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of Michigan. Part marketing professor, part chief strategy officer, Dr. Marcus prescribes lots of advice for brand health. 

In this episode we speak to Matt Follows, a Peak Performance Psychologist and coach for some of the biggest names in the creative and entertainment industry. We discuss how to handle pressure, finding your flow and cutting through the bullshit.Matt's results he claims, get are deep and profound, unbreakable under pressure, and bullshit free. Which is why some people call him the Subconscious Bullshit Eliminator. But most just call him Matt.After spending 20 years as a multi award-wining writer and creative director at Wieden + Kennedy, M&C Saatchi, Naked, and Clemenger BBDO, Matt traded a steady income for life as a commercial and documentary director at 2am TV in Camden, and Another Film Company in Soho.After all this he went on to train to advanced levels in Emotional Freedom Technique (EFT), Cognitive Behavioural Therapy (CBT), Matrix Reimprinting, Eye Movement Desensitisation & Reprocessing (EMDR), and numerous other high performance psychologies and transformational therapies in London and Sydney.Today, as well as being an in-demand coach, he's an international trainer, workshop facilitator, and keynote speaker for top-flight creative businesses and global super-brands like FOX, Bentley, Toyota, Lexus, and Westfield, where he specialises in injecting breakthrough thinking, and sustainable high performance, into their heads, hearts, and hands.Find Matt's work HERE.This episode is Produced by Jack Kirkwood.Sponsored by The Gate+Hope you enjoy.

What does your company reject? Karl Lieberman is the Global Chief Creative Officer of Wieden + Kennedy. Wieden is a reference point among creative companies in many industries. For almost 45 years, they'd been impacting culture and driving business for their clients by unlocking the creativity of their people. . Creating the kind of environment in which people feel safe to put all their ideas on the table is the easiest thing to aspire to. And the hardest thing to do, in my experience. It means giving people a voice. It means being open, genuinely open to another way of looking at the world. And to the possibility that being criticized is much more desirable than being ignored. These criteria are at best challenging for most leaders to accept. Control and predict are much more natural. But predictability and conformity are creative kryptonite. To unlock creativity and unleash its power to maximum effect, you have to be willing to break the norms, to encourage the irrational and sometimes even the absurd. You have to reject predictability for possibility. And when you're yelled at, because no one has ever done it like that before, you have to be willing to shrug. You'll hear all that and more in my conversation with Karl.

On this episode, Nick Sonderup, Co-Chief Creative Director of Strawberry Frog in New York City, shares his incredible journey in the advertising industry, including stints at MTV, Wieden+Kennedy, and BBDO. Then, we'll dive into an exclusive preview of his forthcoming book, How Not to Hate Advertising, which is, in reality, a love letter to the business. The book emphasizes the importance of mentorship, navigating new technologies, maintaining empathy in client relationships, and finding fulfillment in your work.   --- Support this podcast: https://podcasters.spotify.com/pod/show/cdconfessions/support

Steve Denekas joined Crispin as chief creative officer in February from Dept and set about reinventing the 59-year-old agency by leaning into its history while building a new positioning. In this episode, design guru Denekas tells Campaign Chemistry how he utilized his roots at Energy BBDO, Wieden+Kennedy and Instrument working on iconic brands such as Levi's, Nike and Dodge to construct a next-generation creative offer. He also opines on subjects including Nike's recent troubles, what a Crispin client looks like now, building a diverse creative team and working within the Stagwell holding company. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Kevin Chesters has CSO'd it all - Ogilvy, Wieden + Kennedy, Dentsu and more. He's started a business. He's sold a business.  He's also started writing a book and finished writing a book, which is the hardest part of starting to write a book. It's called The Creative Nudge. Kevin is speaking at our fourth Sweathead Do-Together about how to say your ideas in a few words. In this chat, we touch on this topic but we spend a lot more time on being diagnosed with being on the autism spectrum as an adult.  Links: Kevin: http://www.kevinchesters.com Mark: http://www.instagram.com/markpollard The Sweathead Do-Together: http://www.sweathead.com

In this episode, Mallory and her guest, Dr. Marcus Collins, explores the profound influence of culture on human behavior in fundraising. They discuss how cultural norms shape our perceptions and actions, the distinction between fast and slow culture, and the importance of storytelling in redefining the nonprofit sector.  The dialogue emphasizes the need for small, incremental changes to foster a more positive culture around giving and fundraising, ultimately aiming to create a more engaged and generous society. Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be.  Key takeaways from the episode:  Culture is the most influential force on human behavior. Understanding culture requires a shared definition. Cultural lenses affect how we perceive and interact with the world. Social norms guide our behavior in various contexts. Fast culture changes quickly, while slow culture evolves gradually. Fundraising practices are deeply influenced by cultural beliefs. Positive experiences in giving can reshape perceptions of philanthropy. Storytelling is essential for nonprofits to connect with their audience. Small changes can lead to significant cultural shifts over time. Agency in giving is crucial for fostering genuine generosity. Get all the resources from today's episode here.  Support for this show is brought to you by GiveButter. GiveButter is the easiest-to-use fundraising platform.  Your favorite fundraising tools, supercharged! Never miss a fundraising opportunity again. Givebutter Plus takes this award-winning platform to the next level with advanced automation, deeper donor insights, and eye-popping supporter engagement tools to help your nonprofit get ahead—and stay there. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for our Brave Brands episode of The Advertising Club of NY presents Mixed Company Podcast! This episode celebrates Advertising Week and the annual Brave Brands celebration! We're diving into the amazing Grimace's Birthday campaign by Wieden + Kennedy and McDonald's. We can't wait to chat with our talented creatives & guests: Kelsey Heard, Nell Stevens, and Chane Rennie. We'll explore how this iconic campaign blended nostalgia and innovation, capturing the hearts of long-time fans and a new generation of young consumers. We'll share the journey of modernizing a beloved character and how they stayed true to McDonald's brand values. Plus, we'll discuss the team's bravest moments in bringing this campaign to life! Take look at the campaign here: https://www.wk.com/work/grimaces-birthday-mcdonalds/

In this episode, we sit down with Dr. Marcus Collins. Dr. Collins is an author, award-winning marketing expert, and sought-after cultural translator who has worked with a variety of massive clients, from Beyoncé to Budweiser. He is a marketing professor at the Ross School of Business, University of Michigan, and the Former Head of Strategy for Wieden+Kennedy, New York. Today, he'll help viewers understand what culture really is, why it is so important, and give them the tools they need to engage with it effectively.

This week, we went fishing in a Levi's Creek to catch TED speaker, co-author of ‘The Creative Nudge' and enthusiasm enthusiast, Kevin Chesters. His Twitter bio says he's a “tall bald bloke from Penzance”. And whilst that might be true, it does rather undersell the fact that perched atop that tall body, and in that bald bonce, are some serious smarts. For Kevin is a Chief Strategy Officer, formerly strategy head at Ogilvy, Wieden + Kennedy, Saatchi, Dentsu, with a client-side cameo at BT, a visiting lecturer in creativity at several universities, a TEDx speaker, co-author of ‘The Creative Nudge' and an absolute advocate for walking in stupid and talking in smarts.  We discuss his journey from his beginning manning boying a vegetable stall, flirting with journalism, getting past ‘A' in the careers dictionary, the importance of fostering creativity in all fields (including muddy ones), executional skill, breaking category norms, sifting through the interesting to find useful, enthusiasm, neurodiversity, walking in stupid, finding the world endlessly fascintating, big agencies, little agencies and so much more. ///// Kevin's website  Follow Kevin on LinkedIn Here's his book, co-written with the brilliant Mick Mahoney His TED Talk Levi's – Creek by BBH, 1993 ///// Timestamps (03:17) - Kevin's early jobs and first steps in the advertising industry (07:34) - His initial lack of interest in advertising and his pivot from journalism (10:04) - The impact of iconic ads like Levi's Creek on Kevin's career (19:04) - The value of diverse experiences in building a successful career (23:03) - Defining creativity and its importance in business and life (27:37) - Breaking category norms (31:06) - The concept of bravery in marketing (34:42) - Bringing Fresh Perspectives to Meetings (36:38) - Practical tips for fostering creativity in the workplace (45:05) - Listener questions including Mark Earls about the role of enthusiasm (47:08) - The impact of neurodiversity on Kevin's approach to strategy Kevin's book recommendations are:  The Creative Nudge: Simple Steps to help you think differently by Kevin Chesters and Mick Mahoney The Victorian Internet by Tom Standage Legacy by James Kerr An Astronaut's Guide to Life on Earth by Chris Hadfield The Rebuilders by Sara Tate & Anna Vogt (Sara's appearance on Call to Action® https://gasp.agency/media/call-to-action/sara-tate) ////

Marques Gartrell is Co-Chief Creative Officer of Wieden + Kennedy New York, where he leads Wieden's largest office alongside creative partner Brandon Henderson and president Jiah Choi.  Prior to his role as CCO, Gartrell was global ECD of McDonald's, where he and his partner Brandon helped reinvigorate cultural relevance for the brand through iconic work like the Famous Orders platform, Menu Hacks, the adult happy meal, and Grimace's Birthday— including a purple milkshake-turned viral TikTok trend. He and his team's work has led to explosive growth and recognition for McDonald's, including being named Effie's Most Effective Brand in 2022, and earning the Most Effective Campaign distinction for Famous Orders in 2023. Throughout his career, Gartrell has led award-winning creative platforms on behalf of a number of other household name brands, including Delta, Vitaminwater, HBO, Duracell, Reebok, Busch, Budweiser, DIRECTV and the NFL. Before coming to Wieden, Marques spent time at Deutsch NY, BBDO, Grey, TBWAChiatDay, Saatchi&Saatchi and Fallon.

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice--as the head of strategy at Wieden+Kennedy, NY--and one foot in the world of academia--as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. PODCAST INFO:The Learning With Lowell show is a series for the everyday mammal. In this show we'll learn about leadership, science, and people building their change into the world. The goal is to dig deeply into people who most of us wouldn't normally ever get to hear. The Host of the show – Lowell Thompson- is a lifelong autodidact, serial problem solver, and founder of startups. LINKSSpotify: https://open.spotify.com/show/66eFLHQclKe5p3bMXsCTRHRSS: https://www.learningwithlowell.com/feed/podcast/Youtube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-QYoutube clips: https://www.youtube.com/channel/UC-B5x371AzTGgK-_q3U_KfAWebsite: https://www.learningwithlowell.com Marcus collins linkshttps://www.amazon.com/Culture-Power-Behind-What-Want/dp/1541700961https://marctothec.com/infohttps://michiganross.umich.edu/faculty-research/faculty/marcus-collinshttps://www.linkedin.com/in/marctothec Timestamps00:00 Introducing Marcus Collins00:30 Cultural Safari02:45 Learn culture of a region05:45 Test this out08:20 Advice for seeing culture / shared experiences10:30 Cultural explorations12:40 Understanding people14:42 Compliments16:15 Dating norms19:35 Testing out phrases / assumptions21:15 Comedians22:55 Breaking social norms /seinfeld24:50 Culturally ubiquitous / ways to signify personhood28:10 Finding core culture identity / masks33:30 All the world is a stage37:44 Marketing with culture40:45 Branding/ dopamine43:50 Marketing adjusting to new age / budweiser / music fest46:45 Changing music fest49:00 Taylor Swift / Beyonce / community51:10 Apple / nike/beyonce / building social norms54:00 Seeing new trends to apply to marketing57:44 Building skill to be present01:01:10 Social theory changing vs stable / All about the culture01:03:22 Next books01:04:40 finding stories01:06:20 How to leading a culture01:09:10 Testing culture leading01:10:40 Stranger Things & Eggo campaign Marketing / Advertising01:15:25 Learning and failing for large campaigns01:18:00 Derisking large marketing campaigns01:21:00 Calibrating01:22:40 Working with big clients01:24:50 Designing campaigns01:26:40 Theory for everything / People don't use causality based theory in marketing01:29:50 Cognitive biases01:30:44 Books to stay away from01:32:20 Evangelicals01:33:00 Elon musk, Taylor swift, for who has biggest cultural impact01:35:30 Learning in 2024 marketing #culture #advertising

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. 
 
 His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and an inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 with the Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. He has also served as a jury for the Cannes Lion International Festival of Creativity. 
 Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Google's “Real Tone” technology, the “Made In America” music festival, the Brooklyn Nets, and State Farm's “Cliff Paul” campaign – among others.
 
 Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé. 
 
 Marcus' work centers squarely on the impact of culture and the power that comes from having great cultural proximity. His best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings in their own pursuits.
 Marcus holds a doctorate in marketing from Temple University where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a Forbes columnist and a trusted voice among CMOs and business leaders. But most importantly, he is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy. Stay connected and pick up "For the Culture"  https://marctothec.com/ https://www.instagram.com/marctothec/  https://www.linkedin.com/in/marctothec/   https://www.amazon.com/s?k=for+the+culture+dr+marcus+collins   Stay connected:  https://www.chonacas.com/links/ Business: https://www.linkedin.com/in/katiechonacas/    

Chad Murdock, a multifaceted artist based in Brooklyn, New York and Philidelphia, has carved a distinct path in filmmaking, drawing inspiration from a diverse range of influences including Ingmar Bergman and Vittorio De Sica. His journey began at the School of Visual Arts, where he honed his craft in film directing while exploring other artistic endeavors such as piano, theater, and opera.After graduating, Chad embarked on a creative odyssey that led him through roles at Wieden + Kennedy and Laundry Service, experiences that shaped his versatile approach to storytelling and filmmaking. In 2021, he established Studio Murdock™, an independent platform dedicated to his personal narrative projects.Chad's debut feature film, "Fingers in the Wind," stands as a testament to his artistic vision and entrepreneurial spirit. Through a successful crowdfunding campaign, he raised $25,000 to bring this project to life, marking a milestone in his career.With themes ranging from memory and love to parent-child dynamics and spirituality, Chad's work resonates with introspection and emotional depth. His films encourage audiences to explore their  interpretations rather than seeking definitive answers from the creator—a testament to his belief in the transformative power of cinema.Join us as we delve into Chad Murdock's artistic journey, exploring his influences, creative processes, and the future of independent filmmaking in a rapidly evolving industry.Chad Murdock‘s Website: https://studiomurdock.com/Chad Murdock's Instagram: https://www.instagram.com/studiomurdockChad Murdock's Twitter: https://x.com/studiomurdockChad Murdock's IMDB: https://www.linkedin.com/in/chad-murdock-396202111Visual Intonation Website: https://www.visualintonations.com/Visual Intonation Instagram: https://www.instagram.com/visualintonation/Vante Gregory's Website: vantegregory.comVante Gregory's Instagram: https://www.instagram.com/directedbyvante/ To support me on Patreon (thank you): patreon.com/visualintonations Tiktok: www.tiktok.com/@visualintonation Tiktok: www.tiktok.com/@directedbyvante

Nicole Vilalte was born and raised in Puerto Rico, went to college on the island, and started her career there as an account executive at DDB LATAM. She eventually moved to New York to work for JWT before becoming an account supervisor at The Vidal Partnership for Sprint Wireless. She relocated to Portland for a few years to take over the Target account at Wieden + Kennedy before heading back to New York to work on IBM Global at Ogilvy. In 2017, Nicole returned home to become the Business Director for Puerto Rico Tourism Company, and after another stint with Ogilvy, she was hired on as the Chief Marketing Officer at Invest Puerto Rico in 2021.Invest Puerto Rico is on a mission to promote the island and bring new capital investment and businesses to the region. It is a public-private partnership that helps companies get established on the island by assisting them in navigating incentives, connecting them with resources for real estate selection and access to talent, and facilitating introductions to key stakeholders like sector experts and industry associations. Over the last 5 years, Invest Puerto Rico has secured commitments of $1 billion in capital investments, contributed to the establishment of over 550 new businesses, and helped create 20,000 new jobs. On the show today, Alan and Nicole talk about the unique challenges of marketing a place, who their target audience is, and how they communicate the benefits of establishing and expanding business operations in Puerto Rico. Nicole also tells us about the inspiration behind their new campaign, “It's not what's next, it's where,” and what business sectors they are focused on the most. In this episode, you'll learn:Invest Puerto Rico's mission and how they market a place. The inspiration behind their new campaign: “It's not what's next, it's where.”The future of marketing for Invest Puerto RicoKey Highlights:[01:55] Life with a hot sauce addiction [04:45] Full circle agency career path [12:55] Invest Puerto Rico: Their mission and who they serve[14:55] How do you market a place?[18:55] Which sectors are they trying to grow in most?[23:20] The new campaign, “It's not what's next, it's where.”[26:30] Benefits of being in PR[27:40] The future of marketing for Invest Puerto Rico[29:40] Unique challenges of marketing a place to niche audiences[31:10] Crossroads that shaped who Nicole is today [34:05] Advice to her younger self[37:10] The AI portion of the show[40:10] Watching the metaverse and VR space Looking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

This week, Girls That Create host Erin Prather Stafford chats with Courtney Nelson, President of TBWAChiatDay LA, a creative advertising agency based in Los Angeles. In her role as President, Nelson sets the vision and strategy while overseeing all day-to-day operations for the LA office. Under her leadership, the agency has clinched significant new business wins including Jack in the Box, Sephora, and Levi's, while continually pushing creative boundaries through groundbreaking initiatives like Design x Disruption (DXD), PLEX by TBWA, and FEED by TBWA. More About Courtney Nelson  Prior to joining CDLA, Nelson spent notable stints at Wieden+Kennedy, Goodby Silverstein & Partners, and Deutsch as a brand leader creating impactful campaigns for brands including Nike, Coca-Cola, Levi's, Instagram and P&G. To learn more about TBWAChiatDay LA, visit tbwachiatdayla.com Which two Olympic ads still make Erin tear up? Visa: Go World, Jansen and P&G 'Thank You, Mom' About Girls That Create Host Erin Prather Stafford launched Girls That Create to support the parents and caregivers of creative girls while encouraging greater female representation across the arts. For more information, go to girlsthatcreate.com and follow and connect on Instagram, Pinterest, Facebook, and YouTube.   WordofMomRadio.com  

Mary Dauterman is a writer-director. She is a Film Independent Screenwriting and Fast Track Fellow. Her debut feature, a body horror comedy called Booger, premiered at Fantasia Film Festival in 2023 and was supported by Tribeca Creators Market and Film Independent. She has written and directed projects for Adult Swim, published kids books that aren't for kids, directed some decent commercials, and co-invented a viral beach accessory, The Tortilla Towel (TM). A creative alum from Wieden + Kennedy, Droga5, and CP+B, she was recognized as an ADC Young Gun for her body of work. For more information about Mary, visit her website and go watch Booger in theaters soon! https://www.marydauterman.com/

The Titanium Lion is the most coveted award in Cannes, recognizing entrants for groundbreaking and innovative work that makes the jury — and consumers — view the world differently. Debbi Vandeven, global chief creative officer of VML, was the jury president for the Titanium Lions last week in Cannes. She takes us inside the jury room, where creatives awarded the Grand Prix to Doordash and Wieden + Kennedy for Doordash-all-the-ads, a Super Bowl campaign that Vandeven described as an extremely clever product demo. In this episode, Vandeven also chats about some of the other contenders in the Titanium category and shares how her takeaways from Cannes are informing her approach to creativity at VML. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

ENGLISH SINOPSISHe is the CEO of Cannes Lions, after serving as the Director of Awards. He has been a key figure in the evolution and expansion of the world's most prestigious creativity festival. Before this, he worked at advertising agencies such as Mother and Wieden+Kennedy. A believer in creativity and diversity, his leadership has been instrumental in implementing inclusion programs like ERA (Equity, Representation, and Accessibility), which provides festival passes to underrepresented groups.That night, Simon shared his perspectives on the festival's evolution over the years, reflecting the changes in the advertising and creative industry.They discuss how Cannes Lions has expanded beyond just being a one-week event in June, now featuring a consultancy arm and a digital platform.Diversity and inclusion are a priority for the festival, with initiatives like the ERA Pass to provide access to underrepresented groups and a diverse composition of juries. Simon also addresses how AI and technology are transforming creativity and highlights that an important theme this year will be returning to the fundamentals of the industry and building the business case for creativity. Additionally, he emphasizes how Latin American creativity stands out for finding imaginative solutions under constraints and through collaboration.That night, we also talked about how more and more governments are attending Cannes Lions to learn how to place creativity at the center of their economies. Simon concludes by congratulating Pana for the four years and 150 episodes of El Martínez, in an interview that provides a fascinating insider's view of the past, present, and future of global creativity.SINOPSIS EN ESPAÑOLÉl es CEO de Cannes Lions, después de desempeñarse como Director de Premios. Ha sido una figura clave en la evolución y expansión del festival de creatividad más prestigioso del mundo. Antes trabajó en agencias de publicidad como Mother y Wieden+Kennedy. Un creyente en la creatividad y la diversidad, su liderazgo ha sido fundamental en la implementación de programas de inclusión, como el ERA (equidad, representación y accesibilidad), que otorga pases de festival a grupos subrepresentados.Esa noche Simon comaprtió sus perspectivas sobre la evolución del festival a lo largo de los años, reflejando los cambios en la industria publicitaria y creativa. Discuten cómo Cannes Lions se ha expandido más allá de ser solo un evento de una semana en junio, ahora con un brazo de consultoría y una plataforma digital. La diversidad e inclusión son una prioridad para el festival, con iniciativas como el ERA Pass para dar acceso a grupos subrepresentados y una composición diversa de los jurados. Simon también aborda cómo la IA y la tecnología están transformando la creatividad, y destaca que un tema importante este año será volver a los fundamentos de la industria y construir el caso de negocio para la creatividad. Además, resalta cómo la creatividad de América Latina se destaca por encontrar soluciones imaginativas bajo limitaciones y por la colaboración. Esa noche también hablamos de que cada vez más gobiernos asisten a Cannes Lions para aprender cómo poner la creatividad en el centro de sus economías. Simon concluye felicitando a Pana por los 4 años y 150 episodios de El Martínez, en una entrevista que brinda una fascinante visión interna del pasado, presente y futuro de la creatividad global. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Yeah That's Probably an Ad, Luz Corona and Jameson Fleming sit down with JP Petty at Social Media Week in New York. JP is a creative leader and the Global Executive Creative Director, Bodega at Wieden + Kennedy where he oversaw the creation of Bodega the content creation studio monolith that has created so much groundbreaking work over the past four years it's been operational. Hosted on Acast. See acast.com/privacy for more information.

Mel Larsen Gutierrez (Art Director at the Oregon State Parks & Recreation Department) joins Sean to talk Mr. Sketch, the Man in the Yellow Hat's job, and The Rachel (or The Rachael?).You can find Mel on the internet over at melerrez.com, where you can see some most of the work we talked about in this episode. Mel can also be found on the ‘gram at @melerrez as well. Too, if you want to see Mel's awesome illustrated timeline, that can be found on the episode's page at dididothat.design!This episode was recorded Friday, April 12, 2024 in the Rat's Nest. Though I forgot to shout him out in the outro, this episode was also edited by the great Orion Cortez! Thanks, Orion!If you are hearing this as it comes out and are in the Portland area, please come out to Be Honest on Saturday May 4, 2023! Be Honest is PSUGD's annual student portfolio showcase, which I help organize with Kate Bingaman-Burt! It's a really exciting time, and we get to take over three floors of Wieden+Kennedy for design work, hijinks, and good times. You can find out more about it at psu.gd/behonest or @psugd_behonest on the ‘gram! Hosted on Acast. See acast.com/privacy for more information.

This episode first aired January 31st, 2024.  If you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking McDonald's Grimace milkshake.Marques Gartrell and Brandon Henderson are the creatives behind this campaign, which went viral and sets a playbook for how marketers can relinquish control and let their consumers take the reins on a creative idea in the age of social media.The co-CCOs of Wieden + Kennedy New York stepped into the role in September as part of a restructuring that put a trio of leadership — two CCOs and a president — in charge of each office. In this episode, they chat about running creative at one of the world's most famous agencies and tease the work they're creating for brands such as Michelob Ultra and FanDuel for Super Bowl LVIII.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Colleen DeCourcy has carved a career out of pushing boundaries and making change.In her nine years leading Wieden+Kennedy, DeCourcy evolved the agency to embrace digital and social media while reshaping its policies and leadership team to reflect an increasingly diverse workforce. She did it all while raising her daughter as a single mother. Two years ago, she came out of a brief retirement to join Snap as chief creative officer, compelled by the platform's mission to right some of the wrongs social media has inflicted on society and particularly on youth. Snap's most recent campaign, Less Social Media, More Snapchat, released in February, embodies this ethos.In this episode, DeCourcy also reveals her favorite campaign she has ever worked on. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Bonus Round Interviews, non-editors talking about editing: Jeff Kling is the Founder and Chief Creative Officer of Das Favorite. He has previously been CCO of Lightning Orchard, CCO of Fallon Worldwide, and ECD of Wieden Kennedy among many other roles in his storied history. Jeff is responsible for the universally beloved Dos Equis' Most Interesting Man in the World campaign, the Miller High Life Errol Morris campaign, the Arby's “We Have the Meats” campaign, he's responsible for that hilarious Loctite Super Bowl commercial from 2014 and in his own words he “rubber stamped” the Nike “Write the Future” commercial. And this is just the surface of all of the insane spots he's worked on or created. --- Support this podcast: https://podcasters.spotify.com/pod/show/cuttingclass/support

Dr. Marcus Collins is the author of “For the Culture” and an award-winning marketer and cultural translator. Marcus has held roles as the chief of strategy at Wieden+ Kennedy, head of digital strategy for Beyoncé, has been inducted into the American Advertising Federation's Hall of Achievement and is currently a professor at the University of Michigan. In this episode of the RKD Group: Thinkers podcast, Marcus discusses the importance of understanding culture and its influence on behavior. Find RKD Group on Instagram, Facebook, X and LinkedIn @RKDGroup.For more information, visit info.rkdgroup.com/podcast.

Welcome back to another episode of The Barber's Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. We hope you enjoy the show! Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ In the News: [AdExchanger] - LinkedIn is Getting into CTV Link: https://www.adexchanger.com/tv/linkedin-is-all-business-with-ctv/ [Marketing Dive] - Privacy tools fall short: Here's what the numbers say Link: https://www.marketingweek.com/ritson-measure-marketing-effectiveness/ [LinkedIn] Media Grows Markets - Marc Pritchard Link: https://www.linkedin.com/pulse/media-grows-markets-marc-s-pritchard-3oudc/ [Marketing Dive] - Coca-Cola heads to Marvel universe for new spot, packaging campaign Link: https://www.marketingdive.com/news/coca-cola-marvel-universe-campaign-packaging-ar-experience/712454/ Marketing Moment: Old Spice: "Smell Like a Man, Man" “Look at your man. Now look at me. Now back at your man. Now back to me.” Link: https://youtu.be/owGykVbfgUE?si=Be72eyLk061hEe9Q TL;DR Having failed to successfully rebrand back in the late 90's and early 2000's, Old Spice was rapidly losing market share to Lynx (‘Axe' in certain markets). Their biggest issue: Old Spice marketed their product to an aging population, which resulted in diminishing returns in the long term. They needed a way to return to their previous position as a major competitor. To completely rebrand Old Spice as a product for a younger audience, the marketing strategy found its major focus in one key fact: 60% of body wash purchases were made by women. Instead of focusing solely on young males as their target audience, Wieden + Kennedy switched things up and made young females the major focus of the campaign. The Results Old Spice quickly rose to become the top men's body wash brand in the USA 300% increase in website traffic Sales of Old Spice had doubled by July of the same year 1.2 billion earned media impressions The campaign won several awards, including the Cannes Lion Film Grand Prix and an Emmy for Outstanding Commercial. Ad of the Week Downy Fabric Softener | More Than Laundry https://www.youtube.com/watch?v=oQQwUIX9OVQ Downy Fabric Softener - More than Laundry Just a blanket until you wrap a baby Just a hoodie - till its felt by your first love Just a jacket - till it brings you brings you back to your home Just a sweater - till it a cryed into Doesn't talk about the tech Shows product in use Breath life into your laundry Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber

Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and strategist helps people use data to understand their audience and explore challenging topics. We discussed all of this and more this week on the On Brand podcast. About Anastasia Kārkliņa Gabriel Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media, and tech. Currently, a senior insights lead at Reddit, Dr. Gabriel earned her doctorate in cultural studies from Duke University and consulted for the world's top brands at agencies like Wieden+Kennedy, Dentsu Creative, Kantar, and McCann New York. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured by AdWeek, ANA, AW360, WSJ, The New York Times, The Washington Post, and Teen Vogue. She is the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, published by Kogan Page. From the Show Connect with Anastasia on LinkedIn. What brand has made Anastasia smile recently? She shared a recent and very on-brand smile from Coca-Cola on their "For Everyone" campaign. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Charity Pourhabib is a rising star in the world of advertising and creative storytelling. The Hampton University alum joins us today as a feature for our Women's History Month series because she is a trailblazer in her industry that has used her platform to effect change for herself and others. She presently serves as the Brand Manager on the global Nike account for advertising giant Wieden+Kennedy and her AdMagic program (founded in 2020) serves to create direct exposure for HBCU students country-wide to the advertising industry by providing knowledge, access, mentorship and real world experiences. Listen in for another insightful and inspiring conversations with a woman who is making history daily. Watch the show in its entirety exclusively on YouTube at 3pm:  https://youtu.be/@TRPE  For more exclusive TRPE content subscribe to our Patreon FOR FREE at https://patreon.com/officialtrpe 

Charity Pourhabib is a rising star in the world of advertising and creative storytelling. The Hampton University alum joins us today as a feature for our Women's History Month series because she is a trailblazer in her industry that has used her platform to effect change for herself and others. She presently serves as the Brand Manager on the global Nike account for advertising giant Wieden+Kennedy and her AdMagic program (founded in 2020) serves to create direct exposure for HBCU students country-wide to the advertising industry by providing knowledge, access, mentorship and real world experiences. Listen in for another insightful and inspiring conversations with a woman who is making history daily. Watch the show in its entirety exclusively on YouTube at 3pm:  https://youtu.be/@TRPE For more exclusive TRPE content subscribe to our Patreon FOR FREE at https://patreon.com/officialtrpe Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we dive deep into the world of brand strategy and innovation with Katie Dreke, a seasoned global consultant renowned for her expertise in crafting emotionally resonant brand experiences. Katie's journey spans over 25 years, collaborating with industry giants like Nike and Wieden+Kennedy, and her insights promise a fascinating exploration of the evolving landscape of branding.Katie's approach blends brand strategy, digital transformation, and storytelling to create impactful experiences that resonate with consumers globally. Drawing from her diverse background and international experience, she brings a nuanced perspective to the table, enriching our understanding of the cultural and societal nuances that shape brand narratives.We'll explore Katie's unique process of translating future uncertainty into actionable strategies, shedding light on how she navigates the complexities of the modern marketplace to uncover new opportunities while mitigating risks. Her ability to stitch together disparate elements of product and brand expression into cohesive wholes empowers brands to navigate change with confidence and clarity.Throughout our conversation, Katie emphasizes the importance of ethical, planet-centered design, advocating for brands to actively participate in shaping a positive future for society and the environment. Her insights into emerging trends offer valuable guidance for brands looking to stay ahead of the curve.Whether you're a seasoned brand strategist or a curious entrepreneur, this episode promises to inspire and enlighten. Join us as we delve into the future of branding with Katie Dreke, where innovation meets purpose in crafting tomorrow's brands.

Jayanta Jenkins is a forward-thinking creative and marketing executive with 20+ years' experience crafting culture-defining messaging for some of the world's most esteemed brands. Jayanta prides himself in leading and inspiring multidisciplinary teams by fostering collaboration, fun and bringing out the best in each team member. His ability to blend strategic thinking with creative vision has resulted in timeless storytelling, pushing the boundaries of how brands engage with global audiences. His dedication to delivering results has garnered industry recognition from every major marketing and advertising awards organization. Noteworthy is that his work has won multiple Cannes Lions, One Show, Clios, D&AD, and Promax awards. In 2017, Jayanta and his creative team at Twitter received a Cannes Lion Grand Prix, which is one of the most coveted and globally recognized awards in the marketing industry. In 2020, Jayanta was named one of Adweek's Creative 100 top agency leaders. In 2022, Jayanta received further recognition from Cablefax as one of the top marketers of the year. Presently, Jayanta serves as the Vice President of Creative at Starbucks, he oversees the global brand and creative strategy, ensuring that the company's purpose and values are communicated effectively and authentically to millions of customers and partners. In his prior duty, at The Walt Disney Company, Jenkins was Head of Content Marketing for Disney Branded Television and National Geographic. He led a centralized award-winning team responsible for all creative marketing, strategy, digital, publicity, media planning, events, talent relations and award strategies for all content created for promotion on Disney+ and the Disney and National Geographic linear networks. Jenkins has held top global creative roles at Virgin Galactic, Samsung's in-house agency, Cheil Worldwide in Seoul, Korea,  Apple's Beats by Dre and Twitter, where he was the social media company's first global head of creative. Jenkins began his career in the agency world, working on Gatorade at TBWAChiat Day, Nike at Wieden+Kennedy and The Martin Agency. In 2016, Jayanta co-founded SATURDAY MORNING, a non-profit organization that brings awareness and shifts perceptions on racial bias and injustice by partnering with Fortune 500 companies such as Proctor & Gamble, Spotify, and IBM to launch initiatives to create meaningful conversations for the collective benefit of all. Outside of his profession life, Jayanta enjoys spending time with his son, visiting museums around the world, DJ'ing and listening to as much of Prince's music as possible.

Lawrence Melilli is a Creative Director at Wieden+Kennedy in Portland where he has spent the last decade. In his time there he's overseen and worked across brands like KFC, Jordan Brand, Nike, EA Sports, EAFC (formerly FIFA), Old Spice, HBO, Trolli, Expedia, P&G, Ford and Fox Sports. These opportunities have led him to some interesting situations including: being patched into a conference call with Michael Jordan, standing in a buffet line with Ice Cube, reanimating the corpse of Colonel Sanders, being one half of an awkward hug with the reigning NBA MVP, cowering in the corner of a hotel suite while the creators of Game of Thrones recounted having their hands broken by Aquaman, performing an epic troll job on 300 million gamers, and being sent to the last known whereabouts of El Chapo to shoot a deodorant commercial.  2x Cannes Lions Grand Prix winner, One Show Jury Member, 10 year Wieden+Kennedy Veteran, and my work has been featured on Saturday Night Live, Kim Kardashian's Instagram, The Tonight Show with Jimmy Fallon, Late Night with Seth Meyers, the Atlantic, and the NY Times to name a few.  Jason's Free Masterclass Training: https://school-of-astonishing-pursuits.mykajabi.com/webinar-registation?li_fat_id=577593ee-297a-430f-bffa-140222b8df9a Learn The Secrets And Techniques Of The World's Best Advertising Pros: https://schoolofastonishingpursuits.com/ Follow Jason on Linkedin: https://www.linkedin.com/in/jason-bagley-96b33612/ Lawrence's Website: https://www.lawrencemelilli.com/

(Season 8 is in partnership with ⁠ADCOLOR⁠. ADCOLOR champions diversity and inclusion in creative industries) "Let us not grow weary in well-doing, for in due time we will reap a harvest if we do not give up". With this conviction and attitude, Anthony is committed to servant leadership and advocating for DE&I. Anthony is passionate about creating dynamic work that amplifies black/brown voices and crafting stories with intention and honesty.Anthony is an Account Supervisor at Mischief @ No Fixed Address agency in Brooklyn! His previous agency experience includes Wieden + Kennedy in Portland, OR, and Translation, LLC in Brooklyn, New York! He's had the pleasure of building brand campaigns for clients including NIKE, Amazon Music, WhatsApp, New Balance, Chili's, and more. Anthony's areas of expertise are brand marketing, social/digital marketing, activations, branded entertainment, client/talent/athlete management, and production. His strengths include effective communication, project management, and connecting the dots. Anthony is a 2020 ADCOLOR FUTURES member and served as an ADCOLOR Ambassador in 2023. He credits much of his entry into the industry thanks to the Marcus Graham Project. He is also a proud member of Alpha Phi Alpha Fraternity Inc. 

(Season 8 is in partnership with ⁠ADCOLOR⁠. ADCOLOR champions diversity and inclusion in creative industries) Have you heard of Keesha Jean-Baptiste? If not, you're missing out on the chance to learn from an innovative and effective C-suite leader who made waves in the advertising, marketing, and media industry leaving a lasting impact felt beyond the traditional HR scope. Often described as "quietly fearless," having "a level of energy that never stops," and being "a true visionary and business partner," Keesha is a change agent inspiring the C-suite and other executive leaders.  Her zeal and caliber are evident in her work, as she uses her purpose-driven approach to uncover insights that help organizations align their business strategy through their most prized assets, their people. It is due to her vision and unique perspective that her impact is felt during and beyond her tenure at Digitas, Wieden + Kennedy and Hearst Magazines.  Born in Japan and raised in Virginia as the child of a military father, Keesha's childhood shaped her into a curious, open-minded, and adaptable individual. She earned a Master of Arts in Integrated Marketing Communication from Emerson College and a Bachelor of Science in Mass Communication from James Madison University. She also serves on the board of directors for ADCOLOR.  Most recently, Keesha's global perspective was further enriched during her time living in Switzerland, where she served as a deputy to the Global Chief People Officer at Richemont. Her experience in an international setting broadened her understanding of cultural dynamics in a highly complex organization. With Keesha's extensive experience, innovative mindset, and dedication to transforming organizations, there's no doubt that she will continue to succeed as she pivots out of the corporate world into leading her own practice called The LeaderSHIFT Method.  Beyond her professional endeavors, Keesha is a devoted mother of two children. She has a passion for travel, music, and dancing. Additionally, Keesha is an accomplished writer and has been a columnist for a women's magazine, showcasing her talent for storytelling. It is her ability to be vulnerable and authentic that adds to her magnetism. Currently, she is working on writing her memoir, adding another dimension to her multifaceted career.  If you're looking for inspiration and guidance on how to transform your organization's people strategy, Keesha Jean-Baptiste is the person you need to know. But it's not until you meet her in person that you realize the magnitude of her firepower, charisma and unwavering commitment to transforming organizations. Take the time to learn from her, and you'll be amazed at the results you can achieve.

(Season 8 is in partnership with ADCOLOR. ADCOLOR champions diversity and inclusion in creative industries) A first generation American by way of Ghana, Paanii is a charismatic and driven leader. He is currently a Brand Director at Wieden+Kennedy in Portland, working on the Nike account. His passion is to help people realize their full potential; in their personal lives or professional careers. He lives by the mantra “Be the best you, that you can be”. To fulfill his passion, Paanii is an active mentor to aspiring marketers and advertisers. In 5 years at the agency, he has led and contributed to numerous large projects ranging from Olympics campaigns, championship celebration ads, brand campaigns, and city takeover initiatives. His projects have won many awards from a Cannes Lions Grand Prix to an Emmy. His relentless work ethic is attributed to never being comfortable and leading by example.

My guest this week is Dr. Marcus Collins, an award winning marketer, best selling author and former chief strategy officer at Wieden+Kennedy, and currently a marketing professor at the university of Michigan. Part marketing professor, part chief strategy officer, Dr. Marcus prescribes lots of advice for brand health.

What do you think of when you think about advertising and its role in climate change? I'll confess the first thing that comes to mind is the fossil fuel industry's multi-billion dollar campaign to discredit climate science, deliberately confuse the public, and delay climate action. But, of course, like every industry, advertising has a role to play in accelerating climate progress. Advertising creatives have storytelling skills that can help distill complex information, shift attitudes, and accelerate the adoption of climate solutions. At a more basic level, the narratives that capture our attention and gain currency in our collecting thinking play a powerful role in influencing corporate agenda, policymaking, and voters. So don't count advertising out. Today, I'm joined by Blake Harrop, President of Wieden+Kennedy Amsterdam. Whether or not you know it, you're familiar with Wieden+Kennedy's work. They're a small creative firm with a big reputation, and they've been doing some genuinely interesting climate-related work. In our conversation, we talk big picture about the advertising industry and how it needs to evolve, and also what we can all learn from European countries' effective climate communication. We also get specific and talk about some of Wieden+Kennedy's recent projects and how they demonstrate advertising's potential as a climate ally. Lot's to learn about and ponder if you listen with an open mind. Here we go. In today's episode, we cover:[3:19] Wieden+Kennedy history & what it's known for[4:32] Why does advertising matter?[7:22] Should we be lauding the ad industry?[8:55] How the ad industry rewards success & opportunity to change perception[10:28] Wieden+Kennedy as a B Corp & what it means for their commitment to climate[13:06] Would Wieden+Kennedy work with fossil fuel companies in the future?[15:10] Working with Fortescue Future Industries & Google in Germany[19:16] Working with Orsted (Fmr. DONG Energy) & Corona[25:31] The pros & cons of sustainability as a selling point[30:10] Lessons on communicating climate change[33:23] The importance & urgency of climate action[36:22] Nuclear energy as a dream campaign from a climate perspective[39:43] A role for all of us to be advertisers for climate engagementResources MentionedWieden+KennedyB LabClean Creatives PledgeW+K & Fortescue Future Industries: The Power of NowW+K & Google DE: Every Decision CountsW+K & Ørsted: The Power of WindW+K & Ørsted: Hello to a Better FutureW+K & Corona: Oceans WeekW+K & Corona: The FishAn Inconvenient TruthYale Program on...

You should hear how Paanii Annan explains why Nikola Jokic is the best person to learn from as an Account Person.  Or what it's like to be a Brand Director on Nike at Wieden + Kennedy.  Or what it's like to move from Denver to Chicago for his first job at Leo Burnett in Chicago.  You should listen to his best advice for aspiring account professionals and the key attributes he exemplifies and looks for when he is hiring.  And you can ask him directly about these things after you listen, because he gives out his email at some random point in the podcast.  But, we will leave that for you to find; along the way, you will learn about his life and some valuable advice for all aspiring advice.  Listen to Paanii, for the golden nuggets of advice that could be the difference.  Links https://www.linkedin.com/in/paanii-annan-77285765/ https://www.crowbarawards.com/ https://www.linkedin.com/company/breaking-entering-podcast

Anirban Roy is Head of Strategy at Wieden + Kennedy in India. They have offices in Delhi and Mumbai. In this interview, we discuss good relationships with creative teams - whether it's common, what makes them difficult, and what makes them work. You can find Anirban here: https://www.linkedin.com/in/anirbanroyplanner/ ** Find out about our strategy training and conferences at http://www.sweathead.com You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead