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Geoffrey Bawa is one of Sri Lanka's most renowned architects and now a new documentary is highlighting his extraordinary body of work.Afdhel Aziz is the director of The Genius of Place which is available to stream via the Shelter Architecture channel.
This week on The UpLevel Podcast, join Rachel and Christie as they reflect on the insightful interviews they conducted with 16 incredible authors in the recent Publishing Summit series. They dove into the heart of writing purpose-driven books, celebrate the wisdom shared by each guest, and discuss why getting socially conscious content out into the world is more important than ever.Listen to the whole Publishing Summit series and get inspired by each author as they bring their unique story of transformation, healing through storytelling, strategies against writer's block, and marketing maneuvers that actually work. At UpLevel, we hope we empower more individuals to bring their voices into the world because we believe everyone has a story worth telling; let us help you share yours. Here's the lineup:"How to Birth Your Socially Conscious Children's Book" with Christie Mann"Evolving Masculinity: How Embracing Vulnerability Can Lead to Personal and Professional Growth" with Christopher Veal"Unleashing Your Inner Rockstar: Building an Empire Through Your Book" with Megan Jo WilsonBranding and PR for Authors with Chrissy Bernal"Turning Pain into a Powerful Message" with Sabriah Reese"Unleashing Poetry in a Pandemic" with Abigail Prout"Crafting Your Story and Sharing It With Ease" with Gail Barker"Making Book Magic" with Kelley Knight"Harnessing the Power of Mindfulness and Intention" with Adam Taubenfligel"From Layoffs to Leadership: Cultivating Confidence and Collaborative Success" with Michelle Mehta"Speak Up Culture: When Leaders Truly Listen, People Step Up:" with Stephen Shedletzky"Unveiling Strength: A Journey from Caregiver to Author" with Lynn Abaté-Johnson"The Power of Purpose: Inspiring Socially Conscious Content for Business Success" with Afdhel Aziz"The Journey of Co-Creating and Birthing A Children's Book: Lessons in Representation, Grief, and Being the Bridge" with Rachel BaldiIn this Episode:Gratitude and acknowledgment of the time and wisdom shared by guestsThe importance of showcasing a wide range of human experiences through literatureInsight into different publishing paths, from self-publishing to traditional routes, highlighting both struggles and triumphs.Authors share how writing served as a transformative healing process for them personally.Discussion on how books can enhance business credibility and become an integral part of one's professional ecosystemThe role that empathetic and understanding narratives play in shaping society during tumultuous timesIf you want to get a jumpstart on learning more about publishing your own socially-conscious books, download our free Publishing Checklist. https://www.uplevelproductions.com/blank-1/publishing-checklistwww.uplevelproductions.comhttps://www.instagram.com/uplevelproductions/https://www.linkedin.com/company/uplevelproductionscompanyhttps://www.facebook.com/uplevelproductionscompany
This week's special guest on the UpLevel Podcast is Afdhel Aziz, a successful marketer turned purpose-driven brand consultant and Chief Purpose Officer of Conspiracy of Love. His journey from corporate life to becoming an advocate for social responsibility is truly inspiring. Afdhel's journey began with an eye-opening experience during the South Asian tsunami in Sri Lanka, which inspired him to shift focus from consumerism towards making meaningful contributions to society. This led him to co-author "Good Is The New Cool: Market Like You Give A Damn," highlighting the growing trend of purpose-driven brands.Listen in to hear more about his philosophy, which revolves around continuous learning, stepping out of comfort zones, and focusing on what truly matters in life. He believes that joy stems not just from success but also from creativity and a balance between personal and professional lives.In this Episode:Learn about Afdhel's background, including his career with global brands like Procter & Gamble, Nokia, Heineken, and Absolut Vodka.Discover his consultancy firm Conspiracy of Love.Explore his contributions as a speaker at renowned platforms such as TEDx and SXSW and as a writer for Forbes, focusing on business innovation through social purpose, among others.Hear about his commitment to maximizing privilege by expressing purpose through various means, including books that help organizations operate from a place of purpose.Listen to insights gathered from over 500 Forbes articles centered around individuals who've found their work's purpose, which informs his global talks, books, and consultancy services.Understand Tru Pettigrew's GPS methodology (Gifts/Passions/Serve) Gain inspiration from how storytelling became key in aligning passion with service, leading him to assist brands by his firm after realizing business could be used for good while writing “Good as New Cool.”Discover his insight into collaborative creativity and how their publishing strategy worked out great.Get a sneak peek into his upcoming third book, which encapsulates everything learned regarding finding one's true calling.About Afdhel:Afdhel Aziz is a bestselling author, visionary founder, and keynote speaker. He is on a mission to solve one of the biggest problems facing individuals and companies in the 21st century: how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world. He is the Founder and Chief Purpose Officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies—including Adidas, PepsiCo, Sephora, Microsoft, Unilever, Diageo, AB InBev, and more—to help them grow their businesses by doing more good in the world. He is also the Co-Founder of Good is the New Cool, a creative company and content incubator focused on creating positive stories that fill the Hope Gap. Afdhel is the co-author of the best-selling book “Good is the New Cool: Market Like You A Give a Damn" and the follow-up “The Principles of Purpose, as well as writing 'The Power Of Purpose” column in Forbes. He lives in Los Angeles, California with his wife and son.Website: https://www.afdhelaziz.com/Linkedin: https://www.linkedin.com/in/afdhelaziz/www.uplevelproductions.comhttps://www.instagram.com/uplevelproductions/https://www.linkedin.com/company/uplevelproductionscompanyhttps://www.facebook.com/uplevelproductionscompany
Afdhel Aziz is a “recovering marketer”. His purpose used to be helping some of the biggest brands on the planet sell their products, and he did that by connecting them with “cool”. Now, he thinks that “cool” has been replaced with “good”. He's even written a book about it: Good is the New Cool. He joins us to talk about how companies need to have a purpose beyond just making profits, because that purpose ultimately does lead to profit.Join the Building Good community today:https://www.buildinggood.caLinkedIn
Welcome to The Voice of Retail podcast. My name is Michael LeBlanc, and I am your host, I believe in the power of storytelling to bring the retail industry to life. I'll bring insights, perspectives and experiences from some of the retail industry's most innovative and influential voices each week. This podcast is produced in conjunction with Retail Council of Canada.Welcome to a special RCC STORE 2023 conference bonus episode. The RCC STORE Conference is Canada's biggest retail conference. Each year, STORE gathers retail experts, thought leaders, executives, brands, and their networks to gather & discuss the future of Canadian retail. In this episode, Afdhel Aziz, one of the most inspiring leaders in the global movement of business as a force for good, shares a glimpse into his insights on how retailers can find purpose and meaning in their work and unlock the enormous power of business to do good in the world.About AfdhelAfdhel Aziz is one of the most inspiring leaders in the global movement of business as a force for good. After a 20-year career as a visionary marketer at Procter & Gamble, Nokia, Heineken, and Absolut Vodka, Aziz quit corporate life to tackle one of the biggest problems facing both individuals and companies today — how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world. About Michael Michael is the Founder & President of M.E. LeBlanc & Company Inc. and a Senior Advisor to Retail Council of Canada and the Bank of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, Today's Shopping Choice and Pandora Jewellery. Michael has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated worldwide in thought leadership panels. ReThink Retail has added Michael to their prestigious Top Global Retail Influencers list for 2023 for the third year in a row. Michael is also the president of Maven Media, producing a network of leading trade podcasts, including Canada's top retail industry podcast, The Voice of Retail. He produces and co-hosts Remarkable Retail with best-selling author Steve Dennis, now ranked one of the top retail podcasts in the world. Based in San Francisco, Global eCommerce Leaders podcast explores global cross-border issues and opportunities for eCommerce brands and retailers. Last but not least, Michael is the producer and host of the "Last Request Barbeque" channel on YouTube, where he cooks meals to die for - and collaborates with top brands as a food and product influencer across North America.
I read Good is the New Cool: Market Like You Give a Damn by Afdhel Aziz five years ago. And let me tell ya - reading his book lit a FIRE inside of me to work for purpose-driven organizations full-time. Afdhel joins us on today's show to talk about how more and more people are looking for purpose in their work – and how more and more companies are adding meaning to their missions. In fact, purpose-driven consumers will even pay a 35% price premium on a product, “voting” with their wallets AND their values. You'll hear how to win over these conscious consumers.Afdhel is an absolutely amazing teacher, author, and speaker, and his wisdom is extremely applicable, (especially about stories), which he says is a nonprofit's “greatest currency” to get people to care!In This Episode:How Afdhel's 20-year career in brand management was shaken during a trip back home to Sri Lanka for his brother's wedding (the country was hit by the 2004 tsunami!)Winning over conscious consumers who want to buy from brands who care about big issues – and why this can be the lynchpin in them choosing YOU over someone elseWhy stories are the greatest asset you have as a nonprofit – plus, the different layers of purpose according to Afdhel (brand purpose, corporate purpose and individual purpose)What brands have learned from nonprofits, and what nonprofits need to learn from successful brandsHow to attain employees who want meaning and purpose in their work (and how companies are painting a bigger picture when attracting talent)Why nonprofits and brands need to stop hating on each other and instead, learn together to help solve the world's problemsResources & LinksCheck out Afdhel's podcast, Good is the New Cool (and his favorite “fun” podcast, The Rewatchables) and his books, Good is the New Cool: Market Like You Give a Damn and Good is the New Cool: The Principles of Purpose. To learn more and to get in touch with Afdhel, you can visit his website or connect with him on LinkedIn.Spend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.What if you could grow your email list with passionate supporters ready to rally behind your mission? My bestselling course, Grow Your Supporter List, is on sale for 20% off, just for podcast listeners. Enter code PODCAST at checkout and learn how to launch two social media ad lead generation campaigns in an hour! This offer is valid through April 30, 2Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!
If you ask everyone on your team if they know why your company exists, what would they say? And no, "to make money" just won't cut it these days. You might not think such existential ponderings have a place when you're fighting fires, closing deals, and growing the business - but nothing could be more important to your organization's long-term success. Today, we talk with Denise Roberson, who shares her work and research showing that organizations with clear, actionable purposes enjoy many tangible and intangible benefits - profit and longevity being among the most impressive.Today, we talk about what a Chief Purpose Officer does, and we parse out the word salad of purpose, vision, and mission so you have a better understanding on how they all work together. She shares examples from market leaders Unilever and others who are measuring the value and impact of purpose in more accurate ways. We also talk about big mistakes Boards and leaders make when thinking about purpose and what you can do to get maximum benefit instead. Key Takeaways:While vision, mission, and purpose all have different meanings, what is most important is that, within your organization, you are all working with the same vocabulary and all understand what you are talking about and what is most important. Purpose is important for every aspect of business: employees, investors, consumers, customers, and management. Empathy and purpose are important to every company, whether 100 or 100,000 employees. It makes a difference, it gives a business edge, and it is good for the world. "Purpose has now become a really powerful operating system that goes across the top of the organization. It's a great uniter: It's got this juicy business case that helps attract top talent, reduce turnover, and protects against risks." — Denise Roberson About Denise Roberson, Chief Purpose Officer, Omnicom TBWAIn her role as the first-ever Chief Purpose Officer in the Omnicom and TBWA network, Denise is leading some of the biggest brands in the world to actuate their business case for purpose, through focusing on a scalable, differentiated, and business goals oriented approach. In this capacity, Denise is helping companies connect their brands to value and purpose, and using this unified strategy to create 21st-century value and growth across the entire stakeholder wheel. TBWA was named one of the World's Most Innovative Companies by Fast Company and has worked with Fortune 500 and world-class brands around the globe such as Apple, Gatorade, Google, McDonalds, Intuit, Principal Financial Group, and the Grammy's.Denise is also serving as a marketing professor for Pepperdine University's Presidents & Key Executives MBA program and has served in a board role for a number of for-profit and not-for-profit organizations.Resources Mentioned: Five Mistakes Boards Make When Thinking About Purpose, by Afdhel Aziz, Forbes CMO CouncilConnect with Denise RobersonWebsite: https://tbwa.com/LinkedIn: https://www.linkedin.com/in/deniseroberson/Facebook: https://www.facebook.com/denise.roberson.129Instagram: https://www.instagram.com/deniseroberson_purpose/ Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
If you ask everyone on your team if they know why your company exists, what would they say? And no, "to make money" just won't cut it these days. You might not think such existential ponderings have a place when you're fighting fires, closing deals, and growing the business - but nothing could be more important to your organization's long-term success. Today, we talk with Denise Roberson, who shares her work and research showing that organizations with clear, actionable purposes enjoy many tangible and intangible benefits - profit and longevity being among the most impressive.Today, we talk about what a Chief Purpose Officer does, and we parse out the word salad of purpose, vision, and mission so you have a better understanding on how they all work together. She shares examples from market leaders Unilever and others who are measuring the value and impact of purpose in more accurate ways. We also talk about big mistakes Boards and leaders make when thinking about purpose and what you can do to get maximum benefit instead. Key Takeaways:While vision, mission, and purpose all have different meanings, what is most important is that, within your organization, you are all working with the same vocabulary and all understand what you are talking about and what is most important. Purpose is important for every aspect of business: employees, investors, consumers, customers, and management. Empathy and purpose are important to every company, whether 100 or 100,000 employees. It makes a difference, it gives a business edge, and it is good for the world. "Purpose has now become a really powerful operating system that goes across the top of the organization. It's a great uniter: It's got this juicy business case that helps attract top talent, reduce turnover, and protects against risks." — Denise Roberson About Denise Roberson, Chief Purpose Officer, Omnicom TBWAIn her role as the first-ever Chief Purpose Officer in the Omnicom and TBWA network, Denise is leading some of the biggest brands in the world to actuate their business case for purpose, through focusing on a scalable, differentiated, and business goals oriented approach. In this capacity, Denise is helping companies connect their brands to value and purpose, and using this unified strategy to create 21st-century value and growth across the entire stakeholder wheel. TBWA was named one of the World's Most Innovative Companies by Fast Company and has worked with Fortune 500 and world-class brands around the globe such as Apple, Gatorade, Google, McDonalds, Intuit, Principal Financial Group, and the Grammy's.Denise is also serving as a marketing professor for Pepperdine University's Presidents & Key Executives MBA program and has served in a board role for a number of for-profit and not-for-profit organizations.Resources Mentioned: Five Mistakes Boards Make When Thinking About Purpose, by Afdhel Aziz, Forbes CMO CouncilConnect with Denise RobersonWebsite: https://tbwa.com/LinkedIn: https://www.linkedin.com/in/deniseroberson/Facebook: https://www.facebook.com/denise.roberson.129Instagram: https://www.instagram.com/deniseroberson_purpose/ Don't forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice
Today's guest is a leader of the global Purpose movement. He's also a best-selling Author. Visionary Founder. Inspiring Keynote Speaker. Afdhel Aziz is on a mission to solve one of the biggest problems facing individuals and companies in the 21st century: how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world. He is the Founder and Chief Purpose Officer at Conspiracy of Love, a global purpose consultancy that works with Fortune 500 companies to help them grow their businesses by doing more good in the world. Conspiracy of Love is a proud Minority-Owned Business and Certified B Corp. He is also the Co-Founder of Good is the New Cool, a creative company and content incubator focused on creating positive stories that fill the Hope Gap. Good is the New Cool produces books, podcasts, TV shows and a global conference series called GoodCon that has taken place in Los Angeles, London, Sydney and New York. Afdhel is the co-author of the best-selling books 'Good is the New Cool: Market Like You A Give a Damn', and the follow-up ‘The Principles of Purpose, as well as writing 'The Power Of Purpose' column in Forbes. He is also an internationally renowned keynote speaker who has been featured at the Cannes Lions, YPO, SXSW, Forbes CMO Summit, Advertising Week, Conscious Capitalism, and the Fast Company Innovation Festival. He lives in Los Angeles, California with his wife and son. I'm so excited to share this episode which explores some of the big questions around Purpose that listeners may have. I've been eager for this opportunity to get Afdhel to share his insights and experiences on Purpose globally and he doesn't disappoint. I also seized the opportunity to exchange insights (where we discovered a lot of consistency) and to discuss some of the more critical challenges surrounding the purpose movement, particularly in Australia. The depth and breadth of Afdhel's knowledge on this subject makes listening to every minute of this podcast worthy of your time. Some of the themes we discussed included: The secret to becoming a loved business/employer/brand Afdhel highlights some of the work that Conspiracy of Love is doing with brands around the world We discuss the growth of the Purpose movement globally and what has caused it; Afdhel shares some insights he's uncovered through research he's undertaken for his third book on Purpose (this one covers personal purpose) We discuss Australia's role in the Purpose movement and explore what is inhibiting big business in Australia from grasping the opportunity that purpose presents Afdhel shares his view on the 4 C's holding Australian business back We discuss these 4C's and other contributors, including 'fear'; and the role of boards. Link to an article Afdhel wrote on Five Mistakes Boards Make When Thinking About Purpose, for Forbes Magazine Afdhel shares some Australian stats from a recent Porter Novelli study on the relationship between Purpose and Reputation in the minds of Australians We exchange our (pretty consistent) thoughts on the different stages of Purpose We have a great discussion on the power of purpose and the growth opportunity that so many traditionally-minded businesses are missing out on We discuss the need for Purpose to start from the inside-out and why this is so important and Afdhel highlights Conspiracy of Love's GPS to Purpose Methodology (Gifts, Passions, Service) Afdhel shares some pearls of wisdom – advice for people within organisations who see the opportunity that purpose presents but are not sure about what action to take Connect with Afdhel Linkedin Conspiracy Of Love website Good Is The New Cool website Good Is The New Cool on Instagram
Afdhel Aziz is one of the most inspiring leaders in the movement for business and culture as forces for good. He is the Founder and Chief Purpose Officer of Conspiracy of Love, a global social impact marketing agency whose clients include iconic brands like Adidas, Red Bull, and Oreo, and Fortune 500 companies like Microsoft, Mondelez, Diageo, AB Inbev and Facebook. Afdhel is also a best-selling book author, who tells us all about how to find purpose and meaning in the work we do and how to unlock the power of business to do good in the world. Enjoy this brand new episode with tons of purposeful insights, knowledge and wisdom. Have fun!.
In this final episode of the season, Afdhel and Bobby speak with environmentalist and founder of Parley for the Oceans, Cyrill Gutsch. Through brand partnerships, Parley's mission is to change the way we use fossil fuel plastics. We hear the variety of ways in which Parley are tackling the deadly contamination of the planet's most important ecosystems; our oceans. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good. In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.
Bobby and Afdhel are joined by conceptual artist and provocateur Hank Willis Thomas with his For Freedoms colleague Emma Nuzzo. We hear how they work to turn traditional ad-space into provoking art pieces, designed to inspire civic discourse, in the hopes of uniting a polarised nation. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good. In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.
“If you can play together, you can learn together” a phrase regularly used by Jason Mayden, Nike shoe designer, entrepreneur and kid at heart. In this episode Jason catches up with Bobby Jones on how he came to create Super Heroic, a business aimed at encouraging both parents and children alike, the importance of play. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good. In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.
Former TV presenter and founder of the mindfulness app Happy Not Perfect, Poppy Jamie catches up with Bobby about the mental health crisis facing an entire generation and how we can change the way we look after our minds using the very technology that could be damaging them. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good. In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.
In this episode we hear from the fantastic Robert Egger the nonprofit leader, speaker, activist and author of the brilliant book “Begging for Change”. Robert discusses his charitable work, proving what it means to have good at the centre of both a business plan and life. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good. In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.
Making the world a kinder braver place is the professional and life goal of this week's guest, Maya Smith. Bobby and Afdhel speak to Maya, the executive director of Lady Gaga's Born This Way foundation, about how we can maximise our chances to do good in both business and life, as well as the importance of elevating youth voices. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good. In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.
Afdhel and Bobby are joined by Dao-Yi Chow, cofounder of iconic fashion label Public School, and Rachel Johnson, founder of Thomas Faison, to discuss how the power of fashion can spark social change. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good. In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better.
We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who all believe in using business and culture as forces for good. In each episode, you'll learn how bold creative actions can change the world for the better through interviews with the trailblazers who are doing it every day. Recorded in the inviting Soho House in 2018, this podcast series delves into many unique stories and the one thing they all have in common – the desire and the courage to transform our world for the better. In this introductory episode, Bobby and Afdhel were joined by Michaella Solar-March, Global Director of Events and Programming at Soho House, to discuss the origins of the Good Is The New Cool podcast, the partnership, and her mission to elevate the voices of the people making great change in the world. You can join the Good is The New Cool community at http://www.goodisthenewcool.com/ (www.goodisthenewcool.com)
Welcome to another episode of the DNA Of Purpose Podcast.Today's guest is Afdhel Aziz and he is one of the most inspiring voices in the global movement of business as a force for good. Afdhel is on a mission to solve one of the biggest problems facing companies and individuals in the 21st century: how to find purpose and meaning in the work we do, and unlock the power of business to do good in the world.He is the co-author of the best-selling book about purpose-driven brands Good is The New Cool: Market Like You Give A Damn, and his recent release ‘The Principles of Purpose' which we will be unpacking in more detail today.Af is also the Co-Founder & Chief Purpose Officer at Conspiracy of Love, a certified B Corp and the world's most inspiring purpose consultancy. He advises some of the world's largest companies like Adidas, Unilever, AB Inbev, Mondelez, Diageo, PepsiCo and more on how their brands can do good and make money. He's also a respected contributor at Forbes where his weekly column covers the frontlines of the Purpose Revolution, interviewing the innovators, provocateurs, and changemakers transforming the world for the better.Now for those of you in Sydney, and most likely in lockdown, let's hope that we can get out and about come the end of September, because the Good Con - aka The Good Is The New Cool conference will be a part of Sydney's vivid festival. As we all know, everything is fairly unpredictable right now, so this is just a little book mark to say watch this space. If for whatever reason these events dont go ahead it is still worth checking out https://www.goodisthenewcool.com/ where you can become a member and gain access to a platform designed to give leaders and creators a space to connect and learn about all things good for you and good for the world.In the meantime, let's start right here. Grab yourself a tea and coffee and let's dive into the world of the one and only Afdhel Aziz.This podcast is brought to you by Future Crunch. Download The Great Transformation EBook today. https://futurecrun.ch/the-great-transformation-ebook
Author and co-founder of Conspiracy of Love consultancy Afdhel Aziz joins us to to explore the intersection of purpose and content.
"It's time to reboot capitalism. And Purpose is the source code." Welcome to Good Is The New Cool: The Field recordings. In this opening episode, co-founders Bobby Jones and Afdhel Aziz discuss the extraordinary events and stories that inspired their new book The Principles Of Purpose. Drawing on their research of some of the most successful purpose-driven companies on the planet from visionary pioneers like Patagonia, TOMS and Participant Films to global giants like P&G, Mattel and Activision, they outline nine timeless Principles designed to help business leaders attract the new generation of socially aware consumers, purpose-driven employees and impact-driven investors. Check out our companion book Good is The New Cool: The Principles of Purpose at http://www.theprinciplesofpurpose.com/ (www.theprinciplesofpurpose.com) and you can join the Good is The New Cool community at http://www.goodisthenewcool.com/ (www.goodisthenewcool.com)
Companies can change the world for the better while advancing their own business goals by supporting community-building activities. Featuring Life Science Cares (LSC) Impact Breakfast Keynote Speaker, Afdhel Aziz, and hosted by LSC founder, Rob Perez. Originally aired May 27th on Biotech Clubhouse. Click here for transcript (autogenerated)
Introducing Good Is The New Cool: The Field Recordings, where co-founders Bobby Jones and Afdhel Aziz take you on a journey to meet the men and women at the frontlines of the purpose revolution, who believe in business as a force for good. From leading entrepreneurs and world-renowned leaders to game-changing designers and award-winning marketers, each episode delves deep into their unique stories and one thing they all have in common, the desire and the courage to transform our world for the better. Check out our companion book Good is The New Cool: The Principles of Purpose at http://www.theprinciplesofpurpose.com/ (www.theprinciplesofpurpose.com) and you can join the Good is The New Cool community at http://www.goodisthenewcool.com/ (www.goodisthenewcool.com)
Artist and activist Afdhel Aziz, founder of Conspiracy of Love, stopped by the pod to tell us about the work he does in helping some of the world’s biggest brands find purpose and meaning in the work they do. Listen in to this inspirational episode with guest host Simon Mason, EVP of Copy at Patients & Purpose!
We're excited to connect you with Afdhel Aziz, globally renowned founder of the influential brand purpose consultancy firm Conspiracy of Love, to learn how to do away with outdated marketing models and embrace environmental, civic, and economic issues in a way that will grow our brand awareness and business, while still insisting on cutting-edge products with on-trend design. Bringing in insights from a new generation of marketers, social entrepreneurs, and leaders of brands like Zappos and The Honest Company, as well as culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, Aziz will chart a path for how to change a business and change the world for the better. In this special conversation hosted by IVY CEO and YPO Metro NY Chapter Chair Beri Meric, we will explore Aziz's 7 principles, ranging from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”--distilled from his new book Good Is The New Cool, to provide us with actionable steps toward a new business model for the twenty-first century After a life-changing experience during the devastating tsunami in his native Sri Lanka, Aziz left a comfortable corporate job to focus on purpose. Now he works with Fortune 500 brands like Adidas, Facebook and Microsoft, focusing on the link between purpose and success, and how to revolutionize marketing to serve the increased social responsibility Gen Z and millennials demand from brands.
This man is dusting the cobwebs off the sustainability and the social change agenda and just make it THE agenda and a really cool thing to be doing. Afdhel Aziz is a brand purpose consultant and has keynoted around the world on business as a force for good. Afdhel is leading the charge when it comes to innovating and finding purpose and satisfaction in what we do everyday. A very cool guy and a very jam-packed 30 minutes of podcast!
This episode is for the person that continues to be moved by the Black Lives Matter movement and its essential influence on the world's brands. Joined by Afdhel Aziz, author of Good is the New Cool: Market Like You Give a Damn, and founder of the think-tank and idea incubator to the Levis, Facebook, and Microsofts of the world, Conspiracy of Love, Afdhel is the world's evangelist of business as a force for good. In this episode, we talk about how leading brands are responding to Black Lives Matter, and how it reconciles with consumers' call to action on authentic social purpose. From respecting the journey's of black and brown employees and customers to a need for transparent action, this conversation is one for the books. Keep track of Afdhel's work on a regular basis on Linkedin & Pre-order his newest book, Principles of Purpose here.
In this episode, Afdhel shares the importance of businesses having a purpose outside profit and using their platforms for good. His new book, Good is the New Cool, proposes a new model in marketing that doesn’t leave future generations disappointed by our inaction. We’re talking about coal-like advertising, accountability on social media, and how brands can embrace purpose. Get full show notes and more information here: https://ssfllp.com/rebooting-capitalism-podcast/#ep11
Our guest this week is Afdhel Aziz. Afdhel is an Entrepreneur, Speaker and Author of "Good is the New Cool". In this episode, Amy Jo chats with Afdhel about how a 3am dust storm during Coachella radically changed his career trajectory. He also shares his “GPS” system, and how to use your Gifts, Passions, and Service to make an impact on the world.
Welcome to today's bonus episode of the Decoding Purpose Podcast. I am releasing this BONUS episode to celebrate the launch of the GOOD IS THE NEW COOL Conference in Sydney this weekend and Melbourne next weekend.I always get excited when a guest comes to visit me in the studio and today was no exception. Infact my guest came all the way from Los Angeles on a mission to share inspirational stories of purpose with the world. That person is Afdhel Aziz, and he is an international keynote speaker, author and the creator of Good Is The New Cool, which is a book and a conference that amplifies optimistic, purpose driven and hopeful stories of world change.In meeting Af today, I honestly felt like I was hanging out with a very old friend. A kindred spirit who managed to match my obsession for decoding purpose in our personal and professional lives. Our conversation today went around the world as we dissected purpose as a driving force in the next economy, purpose in brand strategy, purpose in an organisation. Most significantly we looked at the connection between personal purpose and the pursuit of a deeper and more spiritually connected life. There was no stone left unturned.It is clear to me that Af is on a mission to solve one of the biggest problems facing companies and individuals in the 21st century: how to find purpose and meaning in the work they do, and unlock the power of business to do good in the world. Watch the video below to find out about his inspiring journey.Following a life-changing moment when he experienced the devastating effects of the South Asian tsunami in his native Sri Lanka, he embarked on a journey to explore inspiring work. This lead to his first book 'Good is the New Cool : Market Like You Give a Damn' (co-authored by Bobby Jones) which explored the link between purpose and success in companies like Warby Parker, Zappos and Citibank.He realized that he had a burning desire to be of service to companies looking to unleash the power of purpose, which led to him quitting his job in corporate life and touring the world as a professional speaker and consultant, and speaking to tens of thousands of people around the world from New York to Stockholm to Mexico.It also lead to him setting up a brand purpose consultancy, Conspiracy of Love, which has advised Fortune 500 companies like Adidas, Sonos, Bacardi, Mars and Coty on how use the power of purpose to connect with Millennial and Gen-Z audiences. Along with Big Data, Artificial Intelligence (AI) and disruptive technology, ‘purpose’ is one of the biggest challenges facing businesses today. In this age of disruption, the term “Corporate Social Responsibility” has quickly evolved into “Corporate Social OPPORTUNITY” and is vital to stay competitive.I hope you enjoy today's podcast, and if you would like to come and hang out with me, Afdhel and a group of world changing humans grab your ticket at www.goodisthenewcool/sydney and enter the discount code UP2GOOD.
Afdhel Aziz is on a mission to solve one of the biggest problems facing companies and individuals in the 21st century: how to find purpose and meaning in the work they do, and unlock the power of business to do good in the world.
*Please note Afdhel Aziz is a Forbes contributor in the CMO network channel.
Afdhel Aziz is the CEO of Conspiracy of Love and what you're about to hear might have you take a step back to ask yourself what your purpose and legacy is. He speaks with Michael about how Just making money is not a sign of success for tomorrow’s CEO. Deeper values are going to transcend typical economics because purpose at a personal and organizational level, is going to trump it all. Aziz has led the movement towards CEO’s creating a legacy around far deeper values than just economics. In this case the idea of love. Afdhel Aziz is a Forbes contributor in the CMO network channel.
Giving back isn’t just for individuals anymore. Brands are also stepping up to do their bit for a better, safer world. Jules Lund chats to Chris Freel (UnLtd) and Camilla Cooke (Xinja) to find out what’s changed, with a little inspiration from Afdhel Aziz (Conspiracy of Love).
In this episode, PSFK speaks to Conspiracy of Love founder Afdhel Aziz to learn more about helping today's leading brands develop purpose and seamlessly integrate it into their products and services to do do good while doing business
Forget the unicorns and rainbows. We all don’t have to sing “Kumbaya” to establish a good company culture. “We think of good cultures as these places where people are happy, happy, happy all the time, where there’s no arguments. That is not true. Good cultures are places where people have strong, vibrant, energetic arguments all the time.” (Dan Coyle, Best-selling Author) We won’t be argumentative, but we always want to challenge to standard notions for driving success, and this time on Gartner ThinkCast, we look at what elevates the best groups and teams above the rest of us. Spoiler alert – it does not mean making everyone feel comfortable. Then, marketing guru, branding expert and author Afdhel Aziz helps you elevate your brand above the noise in today’s marketplace: “Know your purpose. Know why you exist as a company beyond just making money.” And many companies are taking the approach of, “Ask not what you can do for our brand. Ask what our brand can do for you.” But Gartner expert Rick DeLisi says you might want to ask it differently: “It already feels like a smarter, more contemporary, most sophisticated approach. The problem is, so many companies are taking the same, exact approach simultaneously, it’s real hard to differentiate.” RELATED LINKS Tell an IT Value Story that Executives Will Care About The Future of Data and Analytics: Tales and Trends from the Center to the Edge Transform Security and Risk into a Business Function (Panel Discussion) The Looming Impact of the Emerging Digital Society (Panel Discussion) Managing the Risk of Artificial Intelligence The Gartner Top 10 Strategic Technology Trends for 2019 Gartner Marketing Symposium/Xpo 2019 Gartner Conferences homepage THE CONVERSATION RUNDOWN 00:00 – Opening Thoughts 01:53 – Daniel Coyle: Groupthink – Building Great Teams 02:47 – What’s holding our teams back? 04:32 – Three universal rules of successful groups 07:05 – The most important element 08:57 – The Pixar Story 11:34 – Reflecting on the U.S. Navy SEALs 14:08 – The Gartner Webinars 15:30 – Daniel Coyle (continued): The San Antonio Spurs’ champion dynamic 18:40 – Building sincere trust 22:21 – How do we encourage true collaboration? 25:33 – Gartner Conferences 26:54 – Afdhel Aziz: Good is the New Cool 28:39 – Why “good is the new cool” 30:35 – Market like you give a damn 34:01 – They’re not consumers, they’re citizens 36:19 – People are the new media 40:32 – Don’t advertise; solve problems 44:15 – Steps to being a purpose-driven organization 46:40 – Ahead on Gartner ThinkCast 47:38 – Rick DeLisi: Brands Need More Than Values 48:02 – What distinguishes the “corporate brand”? 49:13 – Rising above the brand crowd 52:07 – Are companies aware they need a new approach? 54:28 – How do we differentiate our brand? 57:01 – Nine categories of personalization 1:00:20 – Where do you focus your efforts? 1:02:18 – Closing thoughts We’re all about winning teams and attractive brands this time on Gartner ThinkCast.
Afdhel Aziz is a recovering marketer, author, speaker and the Founder of Conspiracy of Love, a think-tank and idea incubator that helps start-ups and Fortune 500 companies 'make money AND do good by harnessing the power of culture and technology.' On this episode of Groupthinkers, Justin and Afdhel talk about the process to discovering purpose and how brands and nonprofits are collaborating in new ways. Follow Groupthinkers on Twitter @groupthinkers. For more information visit rkdgroup.com/podcast.
On Episode 17: we speak with Afdhel Aziz the author of Good is the New Cool about Corporate Social Responsibility being the new Digital. Gap, the fashion retailer, it's been struggling quarter after quarter. Has it been unable to adapt to a world of fast fashion? And Search Engine Optimization. What did Lou Dobbs get wrong when he noted Google is biased? Plus a What C'mon segment on Warren Buffet plus music from Azteka and Stacy Kidd.#DisruptiveFM #Dfm
On Episode 17: we speak with Afdhel Aziz the author of Good is the New Cool about Corporate Social Responsibility being the new Digital. Gap, the fashion retailer, it's been struggling quarter after quarter. Has it been unable to adapt to a world of fast fashion? And Search Engine Optimization. What did Lou Dobbs get wrong when he noted Google is biased? Plus a What C'mon segment on Warren Buffet plus music from Azteka and Stacy Kidd.#DisruptiveFM #Dfm
Afdhel Aziz is our guest on Champions of Change.He is one the world's leading experts on brand purpose, marketing innovation and how business can be a force for good. Based in Los Angeles, California. He is also Founder and Chief Purpose Officer at Conspiracy of Love, a social impact consultancy that advises Fortune 500 companies like Adidas, Sonos, Bacardi, Mars and Coty how to 'make money AND do good by harnessing the power of cool.'Following a life-changing moment when he experienced the devastating effects of the South Asian tsunami in his native Sri Lanka, he embarked on a journey to explore inspiring work.This lead to his first book 'Good is the New Cool : Market Like You Give a Damn' (co-authored by Bobby Jones) which explored the link between purpose and success in companies like Warby Parker, Zappos and Citibank.He realized that he had a burning desire to be of service to companies looking to unleash the power of purpose, which led to him quitting his job in corporate life and touring the world as a professional speaker and consultant, and speaking to tens of thousands of people around the world from New York to Stockholm to Mexico.It also lead to him setting up a brand purpose consultancy, Conspiracy of Love, which has advised Fortune 500 companies like Adidas, Sonos, Bacardi, Mars and Coty on how use the power of purpose to connect with Millennial and Gen-Z audiences.www.afdhelaziz.com www.conspiracyoflove.co www.goodisthenewcool.orgwww.plasticoffsets.com
How do you solve social problems and make money while you do it? IAB CEO Vijay Solanki talks to Afdhel Aziz, author of "Good is the New Cool", about companies changing the world for the better.See omnystudio.com/listener for privacy information.
Joe Anthony sits with Afdhel Aziz to discuss his new book “Good is the New Cool” and provide insights on purpose-driven marketing.
In this episode of the podcast - I go down a different path from partnering with Microsoft and other tech giants - to explore how disruptive technology is positively impacting educational outcomes while expanding my focus on the professional journey to help mentor professionals early in their careers. My guest for this episode, Logan Cohen is "early in career" and chose the entrepreneurial route over the corporate route after college. She and Co-CEO Trevor Wilkins embarked on a journey to create an app focused on students achieving better grades, higher attendance and ultimately successful outcomes in life. In this interview, we discuss "partnering" in the broader context of partnerships with technology vendors and sponsors KÜDZOO is an app that rewards students based on their academic achievements. KÜDZOO serves as a resource for schools to increase student engagement and connects brands with Generation Z through a collaborative, educational lens. After KÜDZOO's first school year on the national market, over 500,000 students signed up and 280,000 report cards were submitted to the app. EdSurge named KÜDZOO "The Grade-based Bitcoin." Logan's leadership responsibilities include guiding the vision, strategy and ensuring the execution of value creating milestones for KÜDZOO. She received dual degrees in Finance and International Business from Florida International University. Logan was named to Forbes 30 Under 30 in education for the class of 2016, Magic Johnson's 32 under 32 and CIO's Top 20 Female Entrepreneurs to Watch in 2017. In the interview, Logan shared the impetus for starting the company, how 14-16 year old students in West Philadelphia helped inform the concept, and how KÜDZOO got to 700,000 users in two short years. We also discuss partnerships and how that might expand in the future. As with each of my interviews, we dive into the personal and professional journey for this "early in career" entrepreneur and advice she would give to anyone looking to start a company. Logan's Favorite Quote - "Sales Cures All" - this quote is attributed to Mark Cuban. Favorite Book - "Good Is the New Cool: Market Like You Give a Damn" by Afdhel Aziz. Other books discussed in this episode - "How Google Works", by Eric Schmidt and Jonathan Rosenberg and "Work Rules!", by Laszlo Boch. You can reach Logan Cohen and KUDZOO on Twitter: @KUDZOOApp @LoganECohen and on Instagram: @KUDZOOapp Click here to learn more about the company or download the app: KUDZOOapp.com I hope you enjoy this episode. You can review this podcast by going to iTunes and searching "Ultimate Guide to Partnering" - click the album art - hit the review tab - then "Write a Review". You can also follow and like on Facebook, Twitter and Instagram. Thank you for listening Vince Menzione
Welcome to Leading Good, the podcast for leaders of social impact brands, social enterprise and nonprofits. Each episode is hosted by Leading Good co-creators, Rod Arnold & Hugh Weber, and features a leading voice in the social good sector. In this episode, Rod Arnold interviews Afdhel Aziz, Author of "Good Is The New Cool" & Founder of Conspiracy of Love, a think-tank and idea incubator that helps Fortune 500 companies 'make money AND do good by harnessing the power of culture and technology.' To join the Leading Good Leaders Forum, visit LeadingGood.com