In The Know Podcast

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In The Know is an Idio podcast for B2B media, financial services, and enterprise technology professionals that focuses on the topics of competitive intelligence, marketing intelligence and business intelligence. In each episode, Jonny Rose learns from senior marketing, sales, and intelligence lead…

Jonny Rose I Idio Content Intelligence


    • Jul 24, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 24m AVG DURATION
    • 19 EPISODES


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    Latest episodes from In The Know Podcast

    Pam Didner on Sales Enablement and AI

    Play Episode Listen Later Jul 24, 2019 22:29


    In just 22mins, sales enablement expert Pam Didner explains: - How sales enablement has changed as a result of AI - What Marketers need to appreciate about Sales - Key buyer insights to be shared between Marketing & Sales Pam Didner is a marketing consultant, writer, and speaker, and the author of 2 books: Global Content Marketing and Effective Sales Enablement. She has given presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. Pam shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.

    Jennifer Schulze on demand generation in complex B2B environments

    Play Episode Listen Later Jul 23, 2019 23:20


    In just 23mins, learn from Jennifer Schulze, Head of Product and Demand Marketing at Baker Hughes (a GE company), about: - How AI has transformed demand generation in recent years - The importance of “buyer-centricity” in B2B marketing - Whether marketing complexity will get easier in 2019

    Henson Gawliu on the biggest marketing challenge facing large B2B enterprises

    Play Episode Listen Later Jul 23, 2019 15:07


    In just 16mins learn from Henson Gawliu, Global Head of Demand Generation at Blackline, about: The biggest marketing challenge facing large B2B enterprises How intent data is impacting account-based marketing Barriers to marketing AI adoption for complex B2B enterprises

    Rich Watts of Kurtosys on Personalization and AI for asset managers

    Play Episode Listen Later Apr 16, 2019 16:38


    Rich Watts from Kurtosys and Jonny Rose from Idio discuss why personalization and AI is so important for asset managers in 2019.

    Ashley Taylor of Clearbit on "Personalizing your account-based marketing"

    Play Episode Listen Later Apr 16, 2019 17:31


    Learn more about Clearbit Reveal and how it works with Idio to improve account-based marketing performance and personalization.

    Ricky Abbott of Transmission talks Account-Based Marketing in 2019

    Play Episode Listen Later Apr 16, 2019 19:35


    Ricky Abbott of Transmission joins Idio to discuss the state of account-based marketing and the importance of first party intent data in 2019.

    Noz Urbina of OmnichannelX Conference talks "omnichannel experiences in B2B marketing"

    Play Episode Listen Later Dec 13, 2018 27:13


    Noz Urbina, founder of OmnichannelX Conference, discusses omnichannel experiences in B2B marketing.

    Scott Gould, Engagement Strategy Consultant on "Engagement strategies for technology companies"

    Play Episode Listen Later Jul 26, 2017 19:39


    Scott Gould is a communications and engagement strategist who helps technology firms get their customers highly engaged around their products.

    Monu Kalsi, CDO at Zurich North America on "Cutting-edge digital practices for insurance companies"

    Play Episode Listen Later Jan 19, 2017 25:30


    Monu Kalsi, CDO at Zurich North America, explains how the insurance brand is improving its digital experience through competitive and content intelligence.

    Jeremy Larsson - Head Of Telegraph Financial Services - "Competing in media and financial services"

    Play Episode Listen Later Nov 23, 2016 31:05


    Jeremy Larsson of Telegraph Financial Services explains how the Telegraph Media Group is gain traction in financial services through competitive and content intelligence.

    Rizwan Khalfan - Chief Digital Officer at TD Bank - Improving Customer Experience in Banking

    Play Episode Listen Later Nov 15, 2016 21:50


    Rizwan Khalfan, Chief Digital Officer at TD Bank, explains how the bank is leveraging data and competitive intelligence to improve customer experience.

    Suki Fuller - The Institute of Competitive Intelligence, on "Competitive Intelligence for B2B Tech"

    Play Episode Listen Later Oct 24, 2016 27:24


    Suki Fuller, Director at The Institute for Competitive Intelligence explains how James Bond inspired her career, discusses advances in real-time competitive intelligence, and shows how the current Pokemon Go craze can be exploited to track competitors.

    Sid Ratna - Head of Business Intelligence & Decision Analysis at JP Morgan Asset Management

    Play Episode Listen Later Oct 10, 2016 30:17


    "Business Intelligence for Asset Managers": In this episode, Sid Ratna of JP Morgan Asset Management explains how business intelligence makes sense of the world and informs the decisions of wealth and asset managers.

    Jaime Punishill - VP Digital Marketing at TIAA - "Cutting-edge digital innovation for FinServ"

    Play Episode Listen Later Sep 9, 2016 29:46


    In this episode, Jaime Punishill, former VP Digital Marketing at TIAA discusses digital innovation in financial services and why competitive intelligence is key to creating superior customer experiences.

    Ed Barrow - CEO of Idio on "Turning unstructured data into competitive intelligence"

    Play Episode Listen Later Sep 8, 2016 26:19


    In this episode, Ed Barrow of Idio discusses how Content Intelligence makes sense of unstructured data for asset management firms and enterprise technology companies that want to leverage content for competitive advantage.

    Tim Riesterer - Chief Strategy Officer, Corporate Visions on "How to generate original B2B insights"

    Play Episode Listen Later Sep 8, 2016 29:52


    Tim Riesterer is the chief strategy and marketing officer at Corporate Visions, a marketing and sales messaging business that employs a science-based approach to consumer behavior and decision-making processes.

    Lori Bieda - Head of the Analytics Centre of Excellence at Bank of Montreal

    Play Episode Listen Later Sep 8, 2016 25:52


    In this episode, Lori Bieda of Bank of Montreal discusses the state of competitive intelligence in modern banking, and explains how banks can make intelligence a cross-departmental responsibility.

    Chris Needham - VP Brand Strategy at TIAA on "Data-driven storytelling for Financial Services"

    Play Episode Listen Later Sep 8, 2016 35:12


    In this episode, Chris Needham, VP Brand Strategy at TIAA, discusses using data to create more authentic customer experiences and messaging in insurance and banking.

    Luke Bilton - Director of Content at UBM on "The best techniques for B2B market feedback"

    Play Episode Listen Later Sep 7, 2016 27:30


    In this episode, Luke Bilton (Director of Content at United Business Media) discusses the problems with social media monitoring and using competitive intelligence for product differentiation.

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