In The Know Podcast

In just 22mins, sales enablement expert Pam Didner explains: - How sales enablement has changed as a result of AI - What Marketers need to appreciate about Sales - Key buyer insights to be shared between Marketing & Sales Pam Didner is a marketing consultant, writer, and speaker, and the author of 2 books: Global Content Marketing and Effective Sales Enablement. She has given presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. Pam shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.

In just 23mins, learn from Jennifer Schulze, Head of Product and Demand Marketing at Baker Hughes (a GE company), about: - How AI has transformed demand generation in recent years - The importance of “buyer-centricity” in B2B marketing - Whether marketing complexity will get easier in 2019

In just 16mins learn from Henson Gawliu, Global Head of Demand Generation at Blackline, about: The biggest marketing challenge facing large B2B enterprises How intent data is impacting account-based marketing Barriers to marketing AI adoption for complex B2B enterprises

Rich Watts from Kurtosys and Jonny Rose from Idio discuss why personalization and AI is so important for asset managers in 2019.

Learn more about Clearbit Reveal and how it works with Idio to improve account-based marketing performance and personalization.

Ricky Abbott of Transmission joins Idio to discuss the state of account-based marketing and the importance of first party intent data in 2019.

Noz Urbina, founder of OmnichannelX Conference, discusses omnichannel experiences in B2B marketing.

Scott Gould is a communications and engagement strategist who helps technology firms get their customers highly engaged around their products.

Monu Kalsi, CDO at Zurich North America, explains how the insurance brand is improving its digital experience through competitive and content intelligence.

Jeremy Larsson of Telegraph Financial Services explains how the Telegraph Media Group is gain traction in financial services through competitive and content intelligence.

Rizwan Khalfan, Chief Digital Officer at TD Bank, explains how the bank is leveraging data and competitive intelligence to improve customer experience.

Suki Fuller, Director at The Institute for Competitive Intelligence explains how James Bond inspired her career, discusses advances in real-time competitive intelligence, and shows how the current Pokemon Go craze can be exploited to track competitors.

"Business Intelligence for Asset Managers": In this episode, Sid Ratna of JP Morgan Asset Management explains how business intelligence makes sense of the world and informs the decisions of wealth and asset managers.

In this episode, Jaime Punishill, former VP Digital Marketing at TIAA discusses digital innovation in financial services and why competitive intelligence is key to creating superior customer experiences.

In this episode, Ed Barrow of Idio discusses how Content Intelligence makes sense of unstructured data for asset management firms and enterprise technology companies that want to leverage content for competitive advantage.

Tim Riesterer is the chief strategy and marketing officer at Corporate Visions, a marketing and sales messaging business that employs a science-based approach to consumer behavior and decision-making processes.

In this episode, Lori Bieda of Bank of Montreal discusses the state of competitive intelligence in modern banking, and explains how banks can make intelligence a cross-departmental responsibility.

In this episode, Chris Needham, VP Brand Strategy at TIAA, discusses using data to create more authentic customer experiences and messaging in insurance and banking.

In this episode, Luke Bilton (Director of Content at United Business Media) discusses the problems with social media monitoring and using competitive intelligence for product differentiation.