Podcasts about engagement strategy

Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 I'm breaking down tactical strategies for creating high-impact content without the overwhelm – because if it's not simple and fun, it's not getting done! You'll learn how to leverage content that educates, engages, and entertains) as well as how to build authority through intentional macro content.Say goodbye to posting endless supplier content that isn't serving your business! Also, creating a strategic content calendar aligned with seasonal patterns can eliminate the weekly stress of "what to post," plus I'm sharing my inside scoop on repurposing one piece of content into multiple marketing assets using AI as your BFF. Get ready for practical tips to help you work smarter, not harder, while positioning yourself as the go-to expert in your travel niche! Questions this episode answers:What content strategy helps travel professionals build authority in their niche? Why should travel agents stop posting supplier content on social media? How can travel advisors repurpose content to maximize their marketing efforts?How do you create a travel business content calendar that aligns with seasonal trends? How can AI help travel entrepreneurs automate their content creation process? What content creation mistakes are hurting travel advisor business growth? How to create educational travel content that positions you as an expert?Enjoy (and take action)!Join us at Summer Camp at Sea: https://summercampatsea.com---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Your recycled content and repetitive sales pitches have trained your audience to ignore you - but it's not too late to turn things around. As the founder of a seven-figure design agency, I've mastered the art of re-engaging dead social media accounts. The truth is, most entrepreneurs don't need to start over on a new platform or create more content. They need a strategic approach to winning back their audience's attention through creative, exclusive content that sparks curiosity. Through our proven 30-day re-engagement framework, we help clients transform their social media from ghost towns into thriving communities. The key isn't posting more frequently. It's about saying yes to creative ideas, creating platform-exclusive content, and mastering the art of subtle selling instead of constant direct pitches. In this episode, I break down exactly how to revive your social media account, including when to stay versus start over, how to create content that re-engages your audience, and why your CTAs need variety. Plus, learn about our newest offer, Sales Studio, where we provide done-for-you design, content classes, and short-form video editing to help you bridge the gap between marketing strategy and execution. In today's episode, we're chatting about: • The four questions to ask before abandoning your current platform • Why your audience stopped engaging (and how to win them back) • How to create 30 days of fresh, engaging content • The power of platform-exclusive content for re-engagement • Strategic CTAs that spark curiosity and drive action   Connect with me:  Website Join our email list! Instagram Pinterest Sign 5 monthly clients from social media with marketing strategy and done-for-you design support. From content classes to learn new skills, to custom designed marketing assets, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass

Send us a textIn this podcast episode, Jeremy Neisser hosts Ben Hall and Bryant Hafemeyer from the Minnesota Wild, along with Amanda McGuckin Hager from TrueDialog, to discuss the impact of text messaging on fan engagement and ticket sales. The conversation covers the selection of TrueDialog as a partner, the importance of a service-first approach in communication, the evolution of fan communication strategies, and the measurement of success in enhancing the fan experience. The episode also delves into balancing service and sales through text messaging, highlighting the impressive ROI and conversion rates achieved through their campaigns. In this conversation, Jeremy Neisser engages with Amanda McGuckin Hager, Ben Hall, and Bryant Hafemeyer to discuss effective marketing strategies in sports, focusing on SMS marketing, conversion tracking, and upcoming promotional campaigns. They explore the importance of planning and sophistication in marketing efforts, the significance of engaging single game buyers, and the innovative features of TrueDialog that enhance deliverability and customer engagement. The discussion also highlights the differences between short codes and long codes in SMS marketing, emphasizing the need for effective list-building strategies and compliance with legal standards.TakeawaysText messaging is crucial for real-time fan communication.True Dialogue's integration with Oracle Eloqua enhances marketing efforts.A service-first approach helps build a loyal fan base.Text messages are more likely to be seen than emails.Clear and concise messaging improves fan experience.Measuring success involves tracking repeat business and engagement.Balancing service and sales is an ongoing challenge.  The sophistication of marketing planning can lead to better results.Inbound campaigns are essential for building a marketing list.Short codes provide better deliverability than long codes.Planning campaigns around events can maximize engagement.Using SMS marketing effectively requires understanding legal compliance.Innovative marketing strategies can improve fan experiences.Continuous learning and adaptation are key in digital marketing.Chapters00:00 - Introduction to Text Messaging in Fan Engagement03:05 - Choosing TrueDialog: A Partnership for Success06:01 - Service-First Approach: Enhancing Fan Communication08:59 - Evolving Fan Communication Strategies11:52 - Measuring Success: From Policies to Repeat Business15:02 - Balancing Service and Sales in Text Messaging18:13 - ROI and Conversion: The Power of Text Messaging22:58 - Tracking Conversions and Marketing Sophistication25:27 - Upcoming Campaigns and Promotions27:57 - Engaging Single Game Buyers30:05 - Inbound Campaigns and List Building33:10 - TrueDialog's Innovations and Features36:21 - Deliverability: Short Codes vs Long CodesTrueDialogAmanda from TrueDialog's contact info: ahager@truedialog.com & LinkedInBen Hall from the Minnesota Wild - LinkedInBryant Hafemeyer from the MinnesotaSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Ready to get real about Instagram growth? In this no-fluff episode, I'm sharing the behind-the-scenes story of how I had to completely start over on Instagram after a major mistake tanked my engagement. You'll discover the exact moment I knew my account was beyond repair, the strategic decision-making process behind starting fresh, and how this "failure" transformed into a powerful business reset.Perfect for service-based entrepreneurs who:Feel stuck with an underperforming Instagram accountAre questioning if their current strategy is workingWant to know when it's time to make bold moves in their businessNeed a clear framework for rebuilding their social presenceI'm breaking down the three non-negotiable signs that signal it's time for an Instagram reset, plus sharing the exact strategy I used to rebuild an engaged, profitable audience from zero. Skip the sugar-coating and dive into this strategic guide to knowing when (and how) to start fresh.Plus, learn the unexpected benefits of starting over that no one talks about, and why sometimes the scariest business decisions lead to the biggest breakthroughs. Time to stop struggling with a stagnant account and start making strategic moves that actually work.────────────────── ⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ Have questions or want to connect? Message me on Instagram. And, if you're ready to ditch the overwhelm, streamline your business, and create a brand that deeply resonates with your audience, take the next step and fill out my application form so we can chat! ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

  Want to know the secret to increasing your visibility and engagement on LinkedIn? I've got the solution to help you achieve that result. Let's dive in and uncover the LinkedIn algorithm hacks that will take your visibility to the next level. Are you tired of hearing conflicting advice on how to increase your visibility on LinkedIn? You've probably been told to just send a connection request without personalizing it, but let's face it, that approach isn't getting you the results you need. It's frustrating, isn't it? But what if I told you there's a better way to cut through the noise and get noticed on LinkedIn? Let's dive into some effective LinkedIn algorithm hacks that will transform your visibility and engagement. Say goodbye to the outdated advice and hello to real, actionable strategies that work. Get ready to take your LinkedIn game to the next level! Discover the unexpected LinkedIn algorithm hacks for visibility with this casual, laid-back, and personable content marketing expert. Get ready to boost engagement and visibility on LinkedIn with insights from the Modern Selling podcast. This week's special guest: Richard Van der Blom, a LinkedIn aficionado with a wealth of experience, recounted his fascinating journey from founding a broader social media agency to establishing a thriving 100% dedicated LinkedIn agency. Hailing from the Netherlands and currently based in Spain, his LinkedIn expertise dates back to 2005. Richard's unique background, including co-owning a diving shop in Zanzibar, adds an intriguing layer to his story. His emphasis on consistency and timing in content creation, alongside the pivotal role of the human audience in driving content visibility on LinkedIn, provides an enlightening perspective. Richard's insights into employee advocacy programs, centered on empowering individuals to achieve personal goals while contributing to the company's reach, offer a refreshing take on leveraging LinkedIn effectively. With a blend of practical wisdom and real-world experiences, Richard's narrative serves as an invaluable guide for those seeking to enhance their visibility and engagement on LinkedIn. You need to think Google. What are 10 words that my client Googles if he needs to talk with me? Maybe he doesn't know me yet, but he needs to talk me. And those 10 words, they need to be in your about section, in your skill set, maybe in your work experience. - Richard van der Blom Richard Van der Blom, a LinkedIn expert with over a decade of experience, is the go-to person for mastering the LinkedIn algorithm. Based in Spain, Richard's journey into the social media realm began in 2005, culminating in the establishment of his own training and consultancy agency in 2010. Specializing exclusively in LinkedIn since 2015, his firm, now a team of 15, provides international clients with top-tier training and consultancy services. With his wealth of expertise, Richard shares invaluable insights into LinkedIn visibility and algorithm hacks on this episode of The Modern Selling Podcast. In this episode, you will be able to: Unlock the secrets of the LinkedIn algorithm for skyrocketing visibility and engagement. Master the art of personalized connection requests to build meaningful relationships and expand your network. Elevate your content creation game to drive sales and connect with your audience on a deeper level. Optimize your LinkedIn profile to stand out in the sales world and attract potential clients effortlessly. Overcome the challenges of launching and managing an employee advocacy program for maximum impact.   The key moments in this episode are: 00:00:00 - Misconnection in Marketing 00:01:07 - LinkedIn Algorithm Insights 00:05:57 - Impact of Content Quality and Consistency 00:09:27 - Factors Affecting Post Visibility 00:14:12 - Scheduling Posts and Engagement 00:15:16 - The Challenges of Employee Advocacy Solutions 00:16:01 - The Impact of Content Sharing 00:17:08 - Employee Advocacy Strategy 00:21:23 - The Power of Personalized Messages 00:23:32 - Leveraging the Algorithm 00:29:54 - Multi-channel Engagement Strategy 00:32:02 - Content Creation Challenges 00:33:29 - Five Content Pillars 00:38:39 - Optimizing LinkedIn Profiles 00:41:53 - Biggest Mistakes on LinkedIn 00:45:06 - Pitfalls of Modern Selling Strategies 00:47:38 - Personalized Connection Requests 00:51:36 - Bad Advice on Connection Requests 00:55:26 - Connecting with Richard 00:56:21 - Favorite Movie and Closing Timestamped summary of this episode: 00:00:00 - Misconnection in Marketing The misconnection between marketing and salespeople is highlighted, with an emphasis on the difference in goals and expectations. The importance of focusing on accepted connection requests and shutting down irrelevant email outreach is also discussed. 00:01:07 - LinkedIn Algorithm Insights Richard shares key factors that influence the LinkedIn algorithm, including dwell time, clicks, and social media engagement. Consistency in posting, engagement, and timing are highlighted as crucial elements for content performance. 00:05:57 - Impact of Content Quality and Consistency The impact of content relevance and consistency on reach and engagement is emphasized. Richard discusses the importance of training the human audience to engage with content regularly and consistently. 00:09:27 - Factors Affecting Post Visibility Mario explores the impact of consistency in posting frequency and engagement on post visibility. Richard emphasizes the role of human audience engagement in triggering the LinkedIn algorithm to boost content reach. 00:14:12 - Scheduling Posts and Engagement The impact of scheduling posts on reach is discussed, with a focus on the importance of actively engaging on the platform before and after post publication. The combination of post scheduling and active engagement is highlighted as crucial for maximizing reach. 00:15:16 - The Challenges of Employee Advocacy Solutions Richard and Mario discuss the challenges companies face when using employee advocacy solutions. They talk about the disconnect between marketing and sales goals and the importance of personalized content for salespeople. 00:16:01 - The Impact of Content Sharing They delve into the impact of content sharing through employee advocacy solutions and the lack of results seen by sales teams. Richard emphasizes the need to focus on personal content strategies tailored to individual salespeople's goals. 00:17:08 - Employee Advocacy Strategy Richard shares his approach to employee advocacy, emphasizing the importance of understanding what individual salespeople want to achieve on LinkedIn. He stresses the need for a personalized approach to content creation and leveraging employee advocacy tools. 00:21:23 - The Power of Personalized Messages Both Richard and Mario highlight the significance of personalized messages in engaging potential clients on LinkedIn. They discuss the importance of soliciting engagement through valuable content and the impact of consistent communication over time. 00:23:32 - Leveraging the Algorithm Richard and Mario talk about the algorithm on LinkedIn and how to leverage it to maintain top-of-mind presence with potential clients. They discuss the rule of three and the importance of timing in converting initial connections into meaningful conversations. 00:29:54 - Multi-channel Engagement Strategy Richard discusses the importance of a multi-channel approach to engaging with buyers, using email, social, and voice/text/video channels to stay top of mind and drive conversion. 00:32:02 - Content Creation Challenges Richard addresses the time-consuming nature of writing social media posts, highlighting the need for a clear content strategy and the use of AI writing tools like FlyPosts AI to streamline the process. 00:33:29 - Five Content Pillars Richard explains the importance of having five content pillars - personal storytelling, thought leadership, event content, industry-related content, and unique value proposition - to guide content creation and provide value to the audience. 00:38:39 - Optimizing LinkedIn Profiles Richard emphasizes the need to optimize LinkedIn profiles for both humans and algorithms, focusing on keywords, first impressions, customer-centric messaging, and a compelling about section to stand out to potential clients. 00:41:53 - Biggest Mistakes on LinkedIn Richard quickly rattles through common mistakes on LinkedIn, including self-centered profiles, lack of customer-centric messaging, and neglecting key profile elements like the about section and featured content. 00:45:06 - Pitfalls of Modern Selling Strategies Richard discusses the pitfalls of modern selling strategies, including the increase in people looking for shortcuts, the focus on going viral instead of converting, and the risk of losing authenticity by being too corporate. 00:47:38 - Personalized Connection Requests Mario and Richard delve into the debate around personalized connection requests. They discuss the acceptance rates of personalized versus non-personalized requests and the importance of authenticity and value in connection requests. 00:51:36 - Bad Advice on Connection Requests Mario and Richard express their frustration with influencers giving bad advice on connection requests. They emphasize the importance of personalization and value-based requests, rather than using automation and pitch-slapping tactics. 00:55:26 - Connecting with Richard Richard shares the best way to connect with him, highlighting the need for personalized and motivated connection requests. He also encourages listeners to follow his content on LinkedIn for valuable insights. 00:56:21 - Favorite Movie and Closing Richard shares his favorite movie, "The Usual Suspects," and Mario encourages listeners to leave a 5-star rating and review for the Modern Selling Podcast on iTunes. Content Creation Mastery Mastery in content creation on LinkedIn involves developing a personalized content strategy with pillars like personal storytelling, thought leadership, and industry-related content. Sales professionals can humanize their brand, build trust, and engage potential clients by creating valuable and relevant content. Optimizing profiles with relevant keywords and providing value through content can enhance visibility and credibility on the platform. LinkedIn Algorithm Secrets LinkedIn algorithm secrets play a crucial role in boosting visibility on the platform for sales and marketing professionals. Understanding elements like dwell time, engagement metrics, and publishing consistency is key to maximizing reach. Leveraging these secrets can help optimize content strategy and increase engagement with the target audience. Personalized Connection Requests Sending personalized connection requests on LinkedIn is essential for building genuine relationships with potential clients. Hyper-personalization and authentic messaging are more effective in establishing trust and credibility than automated or generic outreach. Doing the homework and crafting personalized messages tailored to the prospect's interests can lead to higher acceptance rates and meaningful connections. The resources mentioned in this episode are: Connect with Richard van der Blom on LinkedIn to gain valuable insights and content related to sales and marketing. Follow Richard van der Blom on LinkedIn to access his six weekly posts filled with valuable insights and industry knowledge. Download FlyPosts AI, a feature set of FlyMSG, to speed up the process of writing social media posts and increase productivity. Visit LeadFeeder.com for a free demo and revolutionize your approach to leads and deals with detailed insights into visitor behavior. Follow Mario Martinez Jr. on LinkedIn for more valuable content and insights on modern selling and marketing strategies.

Hey everyone, it's Joe Fier from Hustle and Flowchart. Today, I'm thrilled to share insights from my recent chat with Gert Mellak, an expert in online reputation and SEO. Our conversation spanned everything from proactive brand management to the evolving impact of AI on SEO strategies. What's the Episode About? In this episode, Gert and I dive deep into the critical aspects of managing your online reputation and SEO. We discuss how essential it is to control your brand's narrative actively, ensuring consistency across all platforms. Gert shares a unique experiment with a fictional product, highlighting the importance of coherent information online. We also explore the role of AI in maintaining brand presence and the shifting dynamics of platforms like Reddit in affecting web traffic. Proactive Brand Management Gert stresses that, in today's digital world, online information is extensively accessible and can substantially impact perceptions. It's critical to take proactive steps in controlling your brand's narrative. Consistency in information across the web ensures that people get a clear, accurate picture of your brand. Simplicity in Brand Messaging Using the metaphor of educating algorithms like teaching a child, Gert emphasizes the need for simplicity and consistency in brand messaging. Simple, clear language makes it easier for search engines to understand and rank your brand effectively. This straightforwardness helps optimize your SEO efforts. Creating a Personal Brand Website Gert advises creating a personal brand website and interlinking it with your social media profiles to ensure consistency and enhance brand recognition. This central hub can serve as the anchor of your online presence, allowing you to control your information better and present a cohesive brand image. The Power of Consistent Information Gert shares an intriguing experiment where he created a fictional woodworking tool. Through consistent online information across various platforms, he observed significant changes in perceptions. This experiment underscores how critical it is to maintain consistency to shape public views effectively. AI Models Like ChatGPT and Brand Management The discussion touches on the predictive nature of AI language models like ChatGPT, which fill in gaps if information is sparse. Together, we explore how to use AI models to manage your online brand presence by ensuring accurate and consistent content updates. Gert also emphasizes that concise and coherent information helps improve brand representation over time. Managing Online Course Names A business struggled with discoverability because it didn't label its offering as a "course." Gert explains that search engines can't always make connections if keywords or identifiers are missing. Labeling your services clearly helps in better indexing and ranking, which is crucial for attracting the right audience. SEO and Content Structure Aligning your content structure with search engine guidelines is vital for better indexing and ranking. Gert uses the "connect the dots" analogy to describe how search engines work. Ensuring that each piece of content correctly fits together enhances the overall effectiveness of your SEO strategy. AI Evolution and Voice Assistants We discuss the rapid evolution of AI, especially the potential updates in ChatGPT and integration with voice assistants like Alexa and Google Assistant. Gert mentions that even Apple might integrate OpenAI technology into its Siri voice assistant. These advancements hint at a more interactive and pervasive AI presence in our daily lives. The Role of Platforms like Reddit Gert sheds light on the shift in user behavior towards platforms like Reddit, where Google has partnered to impact traffic to traditional websites. This partnership has led to significant declines in website traffic, highlighting the need for businesses to engage on platforms where users are active. Engagement Strategy and Platform Leverage Introducing “Platform Leverage,” Gert suggests engaging users on various platforms like Reddit and YouTube conversationally. Participating in discussions on well-ranking threads enhances brand visibility. This strategy mirrors traditional marketing engagement, akin to attending trade shows to directly reach clients. Using AI Tools and Custom GPTs Training AI models, like custom GPTs, to understand and replicate a brand's voice and style is a game-changer. Gert elaborates on creating bespoke GPTs for specific tasks, improving efficiency, and maintaining consistency. Recording and analyzing spoken inputs to inform AI training further help in capturing the brand's essence. Content Creation and Feedback Utilization We delve into utilizing customer feedback to create relevant content. Gert mentions receiving 400 customer reviews, which helped improve several website elements. This approach ensures that content and strategies remain customer-focused and effective. Resources from this Episode Are you ready to elevate your brand's online presence and reach your target audience across multiple platforms? Visit PlatformLeverage.com today to explore Gert's comprehensive management and consulting services.  If you're ready to take control of your online reputation, elevate your brand's visibility, and master the art of platform leverage, SEO Leverage by Gert Mellak is your go-to resource. Check out Gert's Podcast SEOLeverage on your favorite podcast player Conclusion This episode of Hustle and Flowchart with Gert Mellak was packed with valuable insights on SEO, online reputation management, and leveraging AI for brand consistency. Emphasizing proactive brand control, clear messaging, and the strategic use of various platforms, Gert's advice is both timely and practical. For those looking to delve deeper into Gert's strategies, his websites, SEOLeverage.com and PlatformLeverage.com, offer an abundance of resources and expert services. Remember, consistent brand communication across platforms not only helps in the present but prepares your brand for future advancements in AI and search technologies. Thanks for tuning in, and stay tuned for more episodes filled with actionable insights and expert advice. Two Other Episodes You Should Check Out Mastering SEO for Lead Generation – Strategies for Converting Traffic into Customers with Gert Mellak Revolutionizing SEO with AI: Unlocking the Future of Digital Discoverability with Gert Mellak Connect with Joe Fier What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help. Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot Spotlight Check out other podcasts on the HubSpot Podcast Network Clone yourself and scale your expertise infinitely! Use code HUSTLE at checkout to get 50% off your first month of Delphi AI at www.hustleandflowchart.com/delphi Want us to build your clone for you? We'll handle setup, testing, and integration so you can launch fast. Head to www.hustleandflowchart.com/delphimaker to get started! We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

One of my favorite ways to grow your audience is by giving podcast interviews. It sounds obvious, but podcast listeners listen to podcasts. PODCAST INTERVIEWS TO GROW According to the Podcast Consumer Report 2024 study done by Edison Research, the average podcast listener consumes an average of 8.3 episodes a week. The report also states podcast listeners consume an average of 11.2 hours of podcasts each week. Podcast listeners prefer podcasts as their form of entertainment. They don't just dabble. They go all in. Over one episode a day and over 90 minutes a day. To reach your ideal listeners, do more podcast interviews. REPURPOSE YOUR INTERVIEWS But don't stop there. When you do podcast interviews on other shows, use that content in every way possible. Talk to the host prior to conducting the interview to get permission to use that interview for your own promotion. You can repurpose your podcast interviews in a variety of ways to gain more visibility. When you do, be sure to promote their podcast as well. The more you promote the podcasts that interview you, the more podcasters will be interested in having you on their shows. Repurposing your podcast interviews is an effective way to create promotional content without having to create all of the content yourself. Now you've elevated the power of appearing on other shows to a whole new level. LEVERAGING PODCAST INTERVIEWS On this episode, I interview Lyndsay Phillips. She is brilliant when it comes to leveraging your podcast interviews. Lyndsay Phillips is the CEO of Smooth Business Podcasting, speaker, guest expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System. Serving authors, coaches, experts & thought leaders who are serious about using their voice to impact others and grow their business. Lyndsay excels in transforming podcast episodes, guest interviews, summits, and videos into captivating, consumable content that attracts collaborations, leads and clients. Get ready to grow your show. Enjoy my conversation with Lyndsay Phillips. Lyndsay's free gift is "3 Strategies To Leverage & Repurpose Your Guest Interviews". You can get it at www.PodcastTalentCoach.com/leverage.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Priya Vin has found an underutilized demographic for marketing and admissions: Alumni Volunteers. Many people in Higher Ed aren't talking about alumni volunteers, and that's because they're not traditionally considered in marketing. However, they may prove to be one of the most beneficial drivers of admissions and growth for your campus. Learn exactly why they are so useful, and how you can attract alumni volunteers in this post-covid era. Connect with Priya Vin on Linkedin: https://www.linkedin.com/in/priyagvin/

Originally published on September 13, 2024. In this episode of Alumless, Ryan and Chris are joined by Lauren Simione, Associate Vice President for Alumni Engagement at the University of Delaware, to discuss strategic planning in alumni engagement. From Lauren's partnership with CMAC to developing alumni surveys and engagement metrics, this episode dives deep into assembling a strategy that works. Tune in to learn key takeaways from the University of Delaware's strategic planning process and how alumni surveys helped shape their engagement efforts. Join us as we explore the challenges, successes, and future goals of building a robust alumni engagement strategy. Thanks to Protopia for being our presenting sponsor. Check out their AI-powered technology, helping advancement teams scale alumni and donor engagement like never before. Visit protopia.co/alumless

Are your speaking gigs falling flat? It's time to revolutionize your audience engagement strategy. Nikki is joined by speaking and visibility coach Laurie-Ann Murabito to reveal how to captivate your audience and keep them on the edge of their seats.  Learn how to infuse your unique personality into your presentations and set clear goals that resonate with your listeners. Nikki and Laurie-Ann discuss valuable techniques for crafting and delivering impactful speeches. Through the use of "speech blocks," you'll discover how to create a presentation that highlights your personality and authority while remaining flexible.  Laurie-Ann is an author, award-winning speaker, the woman behind Speak and Stand Out, and the Be In Demand podcast host.  Follow along as she shares her journey from winning a childhood smiling contest to coaching business owners on leveraging speaking opportunities with clients like Johnson & Johnson, the American Cancer Society, and more.  Whether you're speaking on stage or virtually, Laurie-Ann's tips will help you create an audience engagement strategy that turns listeners into loyal followers and clients. Get ready to transform your speaking skills and make a lasting impact! Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!   In This Episode: [02:17] We're going to talk about how to have your audience on the edge of their seat when speaking. [02:36] Laurie-Ann shares how she really was a reformed shy person who couldn't even make eye contact with others. [03:02] She realized this behavior wasn't going to serve her and decided to make changes. [04:19] Self integrity is one of her highest values. She ended up agreeing to speak at an event and shares her first experience. [05:59] As she spoke, she improved and ended up being fully booked as a coach because of speaking. [07:22] Laurie-Ann breaks down what Nikki would have to do to have her audience on the edge of their seats. She begins with journaling and body movement and music. This is part of her prespeaking routine. [10:03] When crafting a speech she wants to bring out personality. Try to infuse a skill or hobby that will make you unique. Set a goal and decide where you want to go with the speech. [14:02] When you're done with the speech, what do you want the listeners to do, think, and feel? [14:44] The wisdom of building a speech in blocks. [16:04] The beginning blocks are opening and authority. Teaching or learning is in the middle. You can teach three points with three pieces of data. The ending contains the call to action. Then closing. [21:09] Nikki and Laurie-Ann discuss virtual speeches.  [24:40] What do you do when the audience isn't engaging? Course correct with a joke or something.  [26:31] Sneak in your experience and how to learn more.  [30:07] If you lose your place or forget the next thing you were going to say, no one is going to know but you. [30:39] Laurie-Ann loves nature, the ocean, and hearing success stories from her audience. [32:08] We learn about the smiling contest. [34:50] Laurie-Ann shares a little about the upcoming Speaking Monetization Tips podcast.   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven    Find Laurie-Ann: Speak and Stand Out Be In Demand Podcast Laurie-Ann Murabito LinkedIn Laurie-Ann Murabito Instagram Laurie-Ann Murabito YouTube Rethink Your Leadership: Influence Your Team to Empower and Promote Engagement Rethink Leadership: 4 Lessons To Make You Remarkable

In this episode of Passion Struck, host Jon R. Miles interviews Hala Taha, a successful podcaster and CEO of Yap Media. Hala  emphasizes that branding is synonymous with consistency, highlighting the importance of maintaining uniform messaging to establish a recognizable and trustworthy brand presence. By consistently repeating four or five key points, you can create automatic engagement where people readily share your content because they understand and resonate with your brand message.Hala explains the LinkedIn algorithm, highlighting the significance of high-quality content, engagement metrics, and weighted viral actions like shares with captions. She also stresses the importance of direct messages (DMs) in increasing visibility on LinkedIn.Full show notes and resources can be found here: https://passionstruck.com/hala-taha-optimize-content-for-explosive-growth/SponsorsBabbel is the new way to learn a foreign language. The comprehensive learning system combines effective education methods with state-of-the-art technology! Right now, get SIXTY percent off your Babbel subscription—but only for our listeners, at Babbel dot com slash PASSION.Stop hair loss before it's gone for good. Hims has everything you need to regrow hair. Start your free online visit today at “Hims dot com slash PASSIONSTRUCK.”Quince brings luxury products like Mongolian Cashmere, Italian Leather, Turkish Cotton and Washable Silk to everyone at radically low prices. Go to “Quince dot com slash PASSION” for free shipping on your order and 365-day returns.--► For information about advertisers and promo codes, go to:https://passionstruck.com/deals/JUST $0.99 FOR A LIMITED TIMEOrder a copy of my book, "Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life," today!  Recognized as a 2024 must-read by the Next Big Idea Club, the book has won the Business Minds Best Book Award, the Eric Hoffer Award, the International Book Awards for Best Non-Fiction, the 2024 Melanie P. Smith Reader's Choice Contest by Connections eMagazine, and the Non-Fiction Book Awards Gold Medal. Don't miss the opportunity to transform your life with these powerful principles!In this episode, you will learn:The importance of disassociating your identity from your job title and company to build a personal brand.Strategies for overcoming rejection and turning failures into opportunities for growth.Steps to define your personal brand, including identifying values, target audience, and consistent messaging.The significance of utilizing different social media platforms based on target audience and content optimization.Understanding the LinkedIn algorithm, including factors like spam filters, content scoring, and weighted viral actions.Tips for optimizing content on LinkedIn, such as focusing on shares with captions and engaging with DMs to increase visibility and engagement.All Things Hala Taha: https://youngandprofiting.com/Catch More of Passion StruckCan't miss my episode withRusty Shelton on How You Build Your Authority AdvantageListen to my interview withHilary Billings on the Psychology of Attention, Mastering Short-Form Video, and Personal Brand BuildingWatch my episode with Mimi Bouchard on Unleashing the Amazing Power of ActivationsCatch my interview with Jen Gottlieb on How to Create Your Own Success by Being SeenListen to Neil Patel on How You Build a Powerful BrandLike this show? Please leave us a review here-- even one sentence helps! Consider including your Twitter or Instagram handle so we can thank you personally!

Instagram is more than just a social media platform. It has evolved into a visual storytelling hub where businesses can connect deeply with their audience among the more than 1 billion monthly active users on the platform. On this special episode, Brian delves into the intricacies of marketing on Instagram. Whether you're just starting out looking to enhance your online presence, this episode will equip you with the knowledge and strategies to leverage Instagram effectively. Episode Highlights Outline your engagement strategy. Instagram provides a unique platform for you to showcase your brand's story through compelling visuals, videos, and stories, helping you craft narratives that resonate with your audience and strengthen your brand. You can also amplify your impact by utilizing Instagram's community-building engagement tools, such as polls, Q&A sessions, and live videos.  Before you post on Instagram, you should know what you are trying to accomplish. Consider what you are trying to achieve with your marketing, who you are trying to reach, and whether you enjoy using the platform.  Create high-quality content. Once you know your “why” for marketing on Instagram, it's time to post. Your content strategy on Instagram should be diverse and purposeful, reflecting your brand's mission, vision, and values. Post content that educates, informs, inspires, or entertains through a variety of post types, such as user-generated content, behind-the-scenes content, promotions, educational posts, seasonal posts, events, testimonials, and news. Here are some specifics: Optimize your profile: Your profile picture should be a clear, high-quality image representing your brand. Your bio should be concise and informative, including keywords, a call to action, and a link to your website or latest content. Add visual appeal: Experiment with high-quality photos, engaging videos, informative infographics, and visually appealing product shots. Develop a consistent theme and color palette that aligns with your brand's aesthetic. Utilize captions and hashtags: Write engaging and informative captions to connect with the audience. Use relevant and trending hashtags to reach a wider audience. Engage your audience. Building meaningful connections with your audience is crucial for sustained growth and advocacy. Here are some ways to do that:  Respond to your audience: Promptly engage with comments, direct messages, and mentions to foster a sense of community and customer care. Partner with influencers: Collaborate with influencers or brand advocates whose values align with yours to expand your reach and credibility. Encourage user-generated content: Showcase your authenticity and social proof by encouraging customers to share their experiences with your products and services. Also, know when and how often to post. For stories, post daily. For feed posts and Reels, aim to post three to five times per week. For IGTV, post one to two times per week. Tailor your posting schedule to your specific audience by using Instagram Insights, A/B testing, and considering time zones, especially if you have a global following.  Resources + Links  Episode 79: Niching Down with Hugo E. Gomez Episode 23: How to Get Different with Mike Michalowicz Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.

Daisy Boateng, a British-Ghanaian, new girl-mom, fashionista, author, and founder of The Step Up Sorority is a L'Oreal veteran. She has 14 years under her belt working in Paris, London, Melbourne, and New York City in brand management, digital, and now communications, Her track record for success and delivering strategic solutions at brands like Maybelline, NYX Cosmetics, Essie, and L'Oreal Paris has given her endless insight to share with The Boardroom Beauty Podcast. In this episode she shares everything from tips to navigating big beauty giant, L'Oreal to giving us a sneak peak of what she's been working on in her role. Topics discussed include: Finding a unique selling point early in your career and leaning into that for personal brandingHer global role, translating brand objectives across marketsCreating brand awareness strategies for culturally relevancyThe trade offs between being a marketing generalists vs. specialist Transitioning back to work post-maternity leave and mothering via inspiration Building supportive networks and communities to uplift and serve women of color at work. Hosted on Acast. See acast.com/privacy for more information.

Omnichannel is now a top priority for most pharma brand and commercial leaders. There's a clear focus to embed omnichannel engagement and drive differentiating, consumer-like experiences within campaign plans and brand strategies. And while every organization is at a different maturity level, at IQVIA, we have seen a common trend that progress, regardless of your maturation, is harder and more limited than ever. In this podcast, IQVIA's Matthew Smith and Matthew Doyle host a roundtable discussion with Takeda's Chris Weber, Head of Customer Experience, U.S. Oncology, Julia Allen, Product Marketing Director, from Fresenius Medical Care, and Eisai's Jared Shechtman, Marketing Technology Solutions, who share their unique perspectives on where the pharma industry currently stands with omnichannel transformations, the challenges related to execution, and what's needed to be more successful in 2024 and beyond.

In this episode, Tara emphasizes the importance of tailoring digital experiences to different age groups highlighting the need to understand their preferences such as consumption habits, learning styles and technological proficiency in order to create engaging and effective digital experiences that prioritize the avatar's path to results and personalized learning strategies.About Me:My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into a scalable business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.This podcast is 100% focused on support, tips and example sharing, and building a community of business owners who are passionate about building awesome customer experiences.We do that by building engaging, motivating, gamified, and customer-centered digital experiences. We come up with ideas and strategies to ensure that our customers can thrive and succeed.To learn more:Find us at https://www.taralbryan.comHere are two ways we can help you create, grow and scale your business:1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business. Step-By-Step Guide 2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game. Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.Mentioned in this episode:Strategy Call

On the podcast: What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo's engagement strategy probably won't work for your app.Key Takeaways:

On this episode of Healthcare Market Matrix, host John Farkas is joined by Aaron Hillman, an Advisory Board Member at Ratio and the Sr. Director of Global Client and Industry Engagement at Philips. Aaron brings almost two decades of expertise in healthcare IT and client engagement, sharing his insights into the art and science of orchestrating successful event engagements in the healthcare industry. We explore the crucial elements that make or break event strategies, including the importance of a well-prepared longitudinal plan, securing organizational buy-in, and creating meaningful connections in the market. Additionally, Aaron shares his knowledge on early planning for major events like HIMSS and the necessities of marketing evaluation to understand the true value of these gatherings. We'll also discuss the significance of tailoring product launch strategies, utilizing consistent key performance indicators (KPIs), and fostering purposeful interactions at in-person events post-pandemic. Join us as we unravel the complexities of event marketing, from building a narrative and driving engagement to communicating effectively within and beyond your organization. Whether you're a healthcare marketer or a vendor, this episode is packed with actionable advice to help you create buzz, measure outcomes, and ultimately, build strategic partnerships that propel your organization forward.    Show Notes (1:24) Introducing Aaron Hillman (6:03) Changes in Engagement Post Pandemic (10:06) Aaron's Backstory and Journey (16:47) Prioritizing and Being Intentional with Engagement (24:21) The Challenge of Aligning Marketing and Sales (38:31) How to Approach Event Planning (42:31) Optimizing Shows for Product Launches (49:04) Closing Thoughts

James Uffindell is the CEO and founder of Bright Network. And he's on a mission to build the workforce of tomorrow, using technology and data to connect the world's most forward-thinking organisations with the UK's brightest students and graduates –– improving the diversity and social mobility of our talent pools in the process. As if that's not enough, James also supports young entrepreneurs by offering advice and networking opportunities that would have otherwise been inaccessible. What does that mean in reality? There's not a lot about what students and graduates want from employers that James doesn't have a very well-informed perspective on. Join James and Robert Newry for the latest episode of the TA Disruptors podcast as they discuss…

This episode of The Route will feature the Director of Social Engagement Strategy at Umpires Media Inc., Erik Grosman. Learn more about Pickled: https://www.whitewhalemktg.com/pickled Website: https://www.whitewhalemktg.com/the-route Newsletter: theroutecast.substack.com/ Social: @TheRoutecast Host: Christopher Nascimento

Listen to episode 269 of the Digital and Social Media Sports podcast, in which Neil chatted with Dan Gadd, SVP of Growth for the Atlanta Dream WNBA team. 101 minute duration. Listen on Apple, Spotify and YouTube Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles

For a whole host of reasons -- security, cost and interoperability to name a few -- heath systems are looking to shrink the number of vendor/partners they work with. To that end, hospitals have launched application rationalization efforts seeking to retire one-offs or little used apps, along with raising the bar to bring in new ones. One area where this effort has run into challenges is around patient engagement, where point solution vendors seek to address the many tasks that fall under its large umbrella; such as access, communication, and readiness. In this timely webinar, we'll speak to leaders who have thought through their patient engagement journey so -- as they move from here to there -- they don't pick up an excessive number of isolated vendor/partners along the way. Source: Developing a Patient Engagement Strategy that Avoids Vendor Sprawl on healthsystemcio.com - healthsystemCIO.com is the sole online-only publication dedicated to exclusively and comprehensively serving the information needs of healthcare CIOs.

We’ll reveal the latest stats on men and women and their pets. We’ll share the deal-breakers and tell you why men won’t date a woman who kisses her pet on the mouth. Plus,  Why researchers want us to spend time in gazebos at the park, a circular tent on a camping trip or a rotunda that’s found in many churches and public buildings. It’s the power of round things.  We’ll also tell you why scientists say people who take 15 minutes a day to blow up party balloons have significant improvements in lung function. And then we’ll reveal how much people hate those self-checkout scanner machines. Finally, we’ll explore the new, trendy workout that combines elements of aerobic activity, dance, and improv comedy. It’s Clown Cardio! Visit https://Tesh.com for more information and resources. (00:00) Improving Lung Function With Balloons(12:14) Posture, Pets, and Personality Traits(22:23) Clown Cardio and Therapy Benefits(31:57) Podcast Growth and Engagement Strategy

Join us for an exclusive behind-the-scenes look at how Gillette Stadium and the New England Patriots amp up fan excitement both on and off the field. In this episode, we sit down with Kassie Epstein and Abbey Thistle from Gillette Stadium's social media and fan engagement team. They reveal the innovative strategies and creative tactics they use to connect with fans, from leveraging social media platforms to orchestrating unforgettable experiences on the stadium's iconic jumbotron, which is the largest outdoor video screen in the country! From NFL games to concerts and events, hear how the team is making these experiences something their fans will never forget! Follow Kassie Epstein on Twitter @kassieepstein Follow Abbey Thistle on Twitter @acthelin

Want to identify and create relevant content for businesses? Today's guest, B2B content strategist Christine McLean Lewis shares her tip for leveraging diverse content marketing techniques to get in front of clients when they are in the market for your product!Connect with Christine:WebsiteLinkedInChristine's Content Strategy Process:Target high intent customers. Analyze keywords related to customer problems.Aligning content creation with the business goals.Focus on bottom and middle funnel content (product-led content/case studies.)How to determine effectiveness:Consider the effectiveness of the content after an initial three-month period.Christine prefers to stay with the brands for a minimum of 18 months.Breaking down the customer journey:The customer journey is like a kids' playground. Different customers might interact with the brand across different touch points, just as children choose a variety of paths to enjoy the playground.Top advice for listeners:  Avoid following the crowd.Focus on showcasing your brand's expertise.What to expect in this 3-Day SEO Challenge? You will receive a short video that will explain a key concept and provide you with your daily task at 6 am Eastern on each day of the challenge. Don't worry, your task won't take long at all, and it will be well worth it!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

A military historian walks into a company and transforms their customer engagement strategy to increase revenue and retention. While this might sound like the start of a very strange joke, it's a true story. When searching for frameworks on how to better engage your customers with empathy, look no further than my guest today, John Southard. Backed by more than 10 years of research built into his book, Defend and Befriend: The US Marine Corps and Combined Action Platoons in Vietnam, John has transformed the lessons from his historical research into a simple and proven empathy framework that companies can leverage to better understand customer needs - and we discuss that framework today, as well as examples each stage in action. We discuss why some leaders view the customer as the enemy and how that's hurting their growth, why simply responding to customer surveys is not the way to build engagement, and how your hiring decisions impact customer retention and engagement in ways you may not realize. To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.com Key Takeaways:Exposure to groups other than yourself is the gateway to empathy. Getting into conversation is the first step to breaking false assumptions and realizing that both sides are human. A recent study shows that a lack of empathy from brands to consumers loses companies money, to the tune of $300M, every year.Cultivating communities and relationships with customers allows you to get feedback from them directly and build trust with those customers. When trying to find your differentiator - start with what your customers need, both overtly and covertly. It takes time, but the ROI is worth it and sustainable in the long term. "What unfolded is…the greatest unknown story of empathy, because these Marines show up and realize quickly, we have to live here, we have to abide by their rules, we have to understand their culture…because our personal survival literally depends on it. They lived a day in the life of these villagers to gain their respect." — John Southard Episode References: The Empathy Edge podcast, Kara Goldin, On Undaunted LeadershipThe Empathy Edge podcast, Sandy Thompson, How to Make People Fall in Love with Your BrandBrand Story Breakthrough course to help you craft a clear, compelling brand story - includes weekly office hours with Maria!About John Southard, Customer Engagement Expert, Speaker, AuthorJohn has a Ph.D. in U.S. Military History and is an author, speaker, and expert in customer engagement and empathetic leadership. He has applied his historical research on empathy to corporate America to build empathetic leaders and cultures and optimize customer and employee experiences. Backed by more than 10 years of research, John has transformed the lessons from his historical research into a simple and proven empathy framework that companies can leverage to better understand customer needs.Connect with John SouthardWebsite: Southard Speaks: https://www.johnsouthardspeaks.com LinkedIn: https://www.linkedin.com/in/johnsouthardhistoryphd/ Instagram: https://instagram.com/southardspeaksBook: Defend and Befriend: The US Marine Corp and Combined Action Platoons in VietnamJoin the tribe, download your free guide! Discover what empathy can do for you: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaX: @redsliceFacebook: Red SliceThreads: @redslicemaria

I unravel the complexity behind podcast guest requests, sharing a revolutionary simple email template that enhances guesting opportunities. I dissect common guesting practices and introduce a minimalist approach that promises better engagement and influence growth.Encapsulated Show Notes:The challenge of guest speaking engagement and the solution I discovered.Why traditional guest request templates are complex and my experience with them.Introducing Ron's simple yet effective template for podcast guesting.A breakdown of a typical guest request email structure.My success with Ron's template and a teaser for the next episode's follow-up strategy.Join The Influence Army Waitlist HERE!Email me: contact@belove.mediaFor social Media:      https://www.facebook.com/MrMischaSubscribe and share with your business associates who could use a listen!

Communicators from every reach of the marine science world have been responsible for getting the word out about the Ocean Decade to audiences around the world, from school children visiting aquariums to journalists writing about the climate impacts on the ocean. Our guest this month on the podcast is Dr. Carlie Wiener, the Director of Communications and Engagement Strategy at Schmidt Ocean Institute and one of the co-chairs of the Ocean Decade Strategic Communications Group. In this wide ranging episode we chat about Schmidt's new research vessel, the role of the Strategic Communications Group, and communicating about the ocean with even the most reticent of audiences.

There's a watershed talent shift going on in many workplaces, and companies that focus on executing the right employee retention strategies will be rewarded. But it's probably going to require taking a different approach to what you've been doing. To provide you with a fresh perspective, we've called in Paaras Parker, Chief HR Officer at Paycor.  Highlights [2:13] Why the focus shouldn't be on turnover [4:58] Individual contributors to proactively retain [8:05] Performance vs. potential [14:26] Employee recognition [14:54] Honest conversations about career development [19:36] Characteristics of employees that could be groomed for a leadership role [22:50] Saying “diversity, equity and inclusion” instead of “DEI” [26:40] Culture of diversity, equity and inclusion [31:29] Retention-minded onboarding strategies [36:48] Employee resource groups Guest Bio Paaras Parker, Chief HR Officer, Paycor Paaras Parker is a certified change management professional with expertise in talent management, talent development, employee engagement, coaching, and leadership development. Before joining the HR technology company, Paycor, she was head of HR for the Technology and Digital Division for Kroger, and before that, Director of Engagement Strategy and Analytics at Macy's. Links https://www.linkedin.com/in/paarasparker/ https://www.paycor.com/ https://www.hrmorning.com/articles/creating-the-leaders/ https://www.hrmorning.com/articles/diversity-efforts/ Berta Aldrich's best-selling book, Winning the Talent Shift, is available on Amazon ⁠⁠⁠⁠⁠⁠https://a.co/d/iS7MuPJ⁠⁠⁠⁠⁠⁠ We want to hear from you. Leave a review (5-Star would be nice!) on Apple Podcasts and add your question in the comment. We read every review and use them to choose topics, guests, and interview questions for the podcast. You can also reach out at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@hrmorning.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.  If you love this show, please share your favorite episodes with colleagues and on social media. We greatly appreciate your support. Thank you for listening. Remember to subscribe and follow us so you never miss an episode!  Voices of HR is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HRMorning.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

What if you could get more local people to KNOW you exist today on Instagram?I don't want you posting and waiting for these people to find you. I want you to have clear EASY steps to make sure they notice you.That's why in today's podcast episode, I'm sharing how to create your local engagement strategy.Tune into today's episode to learn:How to grow your local following faster with an engagement strategyThe non-complicated way to implement a doable, repeatable engagement strategyDifferent ways to engage with other local accounts and your audienceMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

It's YOUR time to #EdUp In this episode, recorded LIVE from ⁠⁠⁠⁠the Anthology Together 2023 #AT23 Conference in Nashville, Tennessee! YOUR guests are Catherine Shaw, Director - Strategy Consulting, Educator at Tyton Partners, & Mirko Widenhorn, Senior Director of Engagement Strategy at Anthology YOUR host is ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠ Listen in to #EdUp! Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp! Connect with YOUR EdUp Team - ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠ & ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠ ● Join YOUR EdUp community at ⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠! We make education YOUR business! --- Send in a voice message: https://podcasters.spotify.com/pod/show/edup/message

No matter how great your engagement strategy is, if you don't market or communicate it effectively, it is doomed for failure.  In this episode, Tom and Dave interview Allegra Tasaki, Communications Director for the National Association of Bond Lawyers.  In this episode, Tom, Dave and Allegra share the keys to having an effective communications strategy that drives your member engagement.

This week, leadership and executive coach Akua Nyame Menasah wraps up her series of episodes dedicated to engagement, the second step in her three-step leadership framework. This is a helpful roundup and summary of six of her past episodes on engagement. Leadership is a habit, a routine that you need to cultivate intentionally. Being self-aware is the first step, then you must decide how to engage with your team. Be inspired and learn how to gain confidence and credibility, how to tell powerful stories that inspire, and so much more when you listen in!Enjoy the main points of each episode and then deep-dive into the episodes you need right now! If you've enjoyed the Open Door Conversations podcast, please leave a review.Highlights in this episode:Akua gives the highlights of six episodes that help leaders practice engagement.Learn the importance of self-regulation in leadership.Discover strategies to maximize productivity, like when to have a meeting and how to make it engaging for your team.Learn about how Akua's relationship to networking has evolved over time and how yours can too!Links Mentioned In This Episode:Ep 71:  Learn Akua's 3-step frameworkEp 84:  Engagement Starts with Self-Regulation and ManagementEp 85:  Demystifying Executive Presence with Kelly Lynn AdamsEp 86:  GROW Your Leadership by Asking Powerful QuestionsEp 88:  Storytelling for EngagementEp 89:  Network Internally FirstEp 91:  Mastering Meetings: Secrets to Engaging and Efficient FacilitationConnect with Akua Nyame-Mensah:Instagram: @akua_nmWebsite: www.akuanm.comLinkedIn: @akua Nyame-MensahTwitter: @akua_nmGet the secrets to break burnout and overcome overwhelm weekly: www.akuanm.com/newsletterWork with Akua one-on-one: www.akuanm.com/workHire Akua to speak at your organization: www.akuanm.com/speaking

In this episode, Tom and Dave interview Jeff Rogan, Senior Director of Membership at the American Rental Association.  In this episode, Tom, Dave and Jeff breakdown the key elements to having an engagement strategy that is agile and ever evolving in the world of rapid change.

In this episode of Association Strong's series on maximizing engagement, Tom and Dave host Pat White, Member Engagement Manager from the American Society of NonDestructive Testing.  Tom, Dave and Pat do a deep dive into the key elements of what works and doesn't work in engaging members.

How can you leverage your leadership experience to advocate as a caregiver? In this captivating conversation, Lisa Chengary, Senior Director of Engagement Strategy at AbelsonTaylor and President of the Healthcare Businesswomen's Association (HBA) Chicago Northern Suburbs Chapter shares the arc of her journey from healthcare leader to rare disease champion. Lisa provides invaluable insights as a caregiver, the challenges of leading during a pandemic, and the importance of advocacy. Join us for this enlightening and inspiring discussion with a truly remarkable healthcare leader. Be Open to Opportunities· Lisa shared what it was like to find a new role and open doors.· Nurture your network it will help you find unexpected career options.· Creating a new path can be difficult. Find your support system to lift you up.Personal Stories: Leading in Challenging Times· Discover what it was like for Lisa to become chapter President of HBA (healthcare businesswomen's association) Chicago Northern Suburbs Chapter when Covid19 happened.· Find ways to engage with people in unexpected ways. Lisa shares several examples of how she found ways to connect with women and it opened doorways across the country.· Look for ways to encourage participation and find ways people can contribute and feel valued.3 Ways to Advocate as a Caregiver1. You know best. Lisa saw that her son had 14 strep tests all coming up negative over a two-year period and he still was sick. She trusted her instincts to push for more tests and find out why he was so ill.2. Find a support group. When a loved one is diagnosed with a rare disease, it is a continuation of the journey to find better outcomes. Having people who understand your challenges is invaluable for you and your family.3. Make time for yourself. Find what lifts you up and say ‘yes' to those things and ‘no' to things that take away from your joy. Be A Rare Disease Champion· Explore clinical trials. Look at all the ways you can share disease state data for researchers to find a cure.· Create the best path to living the fullest life.· Never give up. Your journey to find answers can feel at times like there is no solution. Lisa shows the power in persistence and what is possible when we keep pushing forward. “I always say it's life balance. It's not work life balance. The things that bring me joy are the volunteering, the mentorship, the leadership opportunities, and that's what fuels me.”- Lisa Chengary Thank you, Lisa, for being a featured guest and for inspiring us with your stories of leadership and caregiving. This podcast is sponsored by Her Health Equity Council. Find out how you can turn stories like Lisa's into action. Schedule a call to learn more about HerCsuite™ Leadership Programs and which program is right for you.We would be so honored if you would share this podcast with a friend or colleague today. Keep shining your light bright. The world needs you.ResourcesLisa Chengary on LinkedInNatalie Benamou on LinkedInHer Health Equity Council#HerHealthEquityPledgeHerCsuite.comHerCsuite™ on LinkedIn

In this episode of Association Strong's series on maximizing engagement, Tom and Dave interview Keith Ellis, Chief Engagement & Growth Officer with the International Institute of Business Analyst.  Tom, Dave and Keith dig into the keys to engagement strategy when you have a diverse group of member needs all across the globe.

When is the last time you took a bird's eye view of your engagement strategy? From how many solicitations to send a year to maintaining your donor database and keeping your message aligned across teams, engagement can quickly become stale or ineffective without a tested strategy. In today's episode, Kate Averett Anderson of the Blackbaud Institute sits down with fundraising experts Lawrence Henze and Nathalie Highland to discuss best practices for engagement and tools you can use to communicate with your supporters more efficiently. After the conversation, check out the free Development Planning Toolkit from the Blackbaud Institute to fill out your own Engagement Strategy framework and put what you've learned into practice! This episode of the ENGAGE podcast features excerpts from the webinar Development Planning: Your Three-Step Guide to Engaging Supporters. Catch the full discussion, on demand, now. Topics covered in this episode include: The pitfalls of an unexamined engagement strategy Breaking down silos for more effective engagement The benefits of reduced solicitations to supporters Tips for testing new approaches and conducting donor surveys  Resources: Development Planning: Your Three-Step Guide to Engaging Supporters  Quotes: “Through those direct and personal interactions with our staff and our experts, donors were given the opportunity to understand not just what we do, but how and why we do it. And so that has been a real benefit and jumpstarted our major gift program and has helped to spur our growth over time.” – Nathalie Highland “I've always asked my clients to put me on their mailing list, and I would typically make a donation to them to see how they communicated with me as a donor. And I spent eight years tracking those communications. What I found was that there were some organizations that sent me at least at least 36 direct mail pieces per year!” – Lawrence Henze

Rob Johnson is Head of Digital and Content at The Hundred, a professional 100-ball franchise tournament run by the England and Wales Cricket Board (ECB). The Hundred launched in 2021, with a revitalised format and disruptive strategy to attract new audiences to watch cricket, including female fans and Gen Z'ers – and it's been a mega success. But how, in just two seasons, did the league attract 4.9 million fans to watch women's cricket, achieve record-breaking TV viewing fixtures and in 2022 draw 500k fans into stadiums across the UK? In episode four of The Fan Engagement Podcast, you'll learn: 01:12-03:40: Why the ECB needed to launch a new, disruptive product 03:41-05:26: How The Hundred attracted over 500k fans into stadiums last year 07:14-08:47: What The Hundred has learned about its audience since 2021 09:05-12:41: How The Hundred achieved record-breaking viewing figures 12:42-15:23: Why the new 100-ball format is the biggest innovation in cricket this decade 15:24-17:30: How The Hundred has attracted new FMCG sponsors like KP Snacks and Robinson's 17:31-18:48: How The Hundred is building on ownable database of fans

Peter Bowden shares how to use weekly video messages to engage your community and inspire participation in congregation life. This session focused on using video messages to engage people with weekly worship themes, though the strategy may be applied across aspects of congregational life. 

Are you struggling to find an effective customer engagement strategy for your business or startup? Are you trying to increase customers and maximize their loyalty? Well, look no further!  In today's episode of Catapulting Commissions Podcast, we invited the CEO of Simply Noted, Rick Elmore. He will share with us the BEST customer engagement strategy plus provide valuable tips to help entrepreneurs create a successful business. With these strategies and tips in hand, you'll be able to take full advantage of every opportunity that arises when it comes to engaging with your clients. So let's dive right in! Topics discussed: The most effective customer engagement strategy The impact of handwritten notes to your business How to nurture customer relationships Why you should use handwritten notes in this digital age The low-cost way to make customers feel special Tips on starting a successful business Resources to help you with customer engagement See also: Why YOUR SALES Follow-up is not working? What is the Best Sales Strategy?

Want to help your students or your own kids avoid the summer slide? A summer reading challenge is one great way to do that and if you use these 3 summer reading challenge tips, the kids will LOVE it!Although school is almost out, does that mean learning needs to stop? To all of the kids' disappointment, it does not! According to Summer Learning Academy, an average student loses about two months of grade level equivalency over the summer. Therefore, in today's episode, I'm sharing 3 summer reading challenge strategies that will keep kids learning and engaged through the summer. Engagement Strategy #1: A variety of texts Summer Reading ChallengeInstead of reading the same types of books all summer, your child could be reading a graphic novel one week and a biography about a “cool” scientist the next week. That's some great variety! Offering a variety of texts also gives kids choices. Children prefer to make their own decisions instead of being told what to read. I can not stress enough how important it is to help children to learn to LOVE reading!Engagement Strategy #2: Setting Goals in your Summer Reading ChallengeGoals can be very motivating for children, especially when you help them to set their OWN goals. Autonomy is a HUGE motivator for kids! When children set reasonable goals for themselves, they will be more motivated to try and reach them.Engagement Strategy #3: Reading Together for the Summer Reading ChallengeWhen children read together with their families, it is a lot easier for children to create habits than if they are simply reading on their own. Reading together can be encouraged in several ways. Just because school is ending for the year, doesn't mean kids' learning has to stop. Implementing these summer reading challenge strategies will help create a love of learning through those summer months! There are so many exciting things happening at Wife Teacher Mommy, and one of those is our virtual summer event: Educate & Rejuvenate. This is an event we're hosting and it's going to be so fun! We have sessions including life coaching skills, talking teacher burnout, and learning amazing teaching strategies that you can implement in your classrooms. Another bonus is you can get PD credit. Check out the links below for more information!Head over to the show notes: www.wifeteachermommy.com/podcast/summer-reading-challangeIn this episode on summer reading challenge strategies for kids:Summer reading challenges strategies that keep kids learning and engaged Why providing a choice engages kids' learningHow family participation increases kids' engagement levelCreative ways to include family into summer readingWays to get kids to have more buy in on a summer reading challengeResources mentioned:Join the Wife Teacher Mommy Club!Educate & Rejuvenate Summer EventWife Teacher Mommy: Mentioned on Podcast Amazon List Summer Review Bundle: Pre-K - 5th GradeSummer...

AmeriHealth Caritas, Blue Cross Blue Shield, Optum at Home & Reema Health share bright spots and novel tactics for engaging dual eligible beneficiaries. Discussion topics include: building a foundation of trust through a community approach, engaging hard-to-reach or historically unreachable members, and addressing health-related social needs to improve clinical outcomes   Panelists Include: Christopher McDade, Vice President, Medicare Integrated Health Plans and Revenue Management, AmeriHealth Caritas,  Leanna Moran, Managing Director of the Duals Market, Blue Cross Blue Shield of Rhode Island Catherine Mitchell, Chief Strategy Officer, Optum at Home Melissa Kjolsing, Head of Engagement Strategy, Reema Health Bios: https://www.sharedpurposeconnect.com/events/unique-approaches-to-building-trust-with-dual-eligible-members/ This episode is sponsored by Reema Health Reema is transforming how people navigate the gaps between health care and social care using technology and Community Guides who share their identity with the members they serve. Reema's approach improves healthcare experiences, leading to higher member engagement and reduced costs.    Reema's breakthrough health platform uses proprietary technology and predictive data modeling to identify people with the highest level of unmet social needs, power Community Guides with the right information to engage them meaningfully, connect them with the most relevant resources, and improve their health and lives. Because they believe in guiding all members to better health. Learn more at reemahealth.com

“There's not a single successful business that just sits around and waits.” In this episode of Marketing Tips With Meliss, I'm talking about the daily engagement strategy: -Create the space that attracts your dream clients. -In order to make sales you have to have people in your world. Build relationships with them so they want to come back again and again. -Valuable content: Facebook posts, carousels for Instagram, blogs, and more. -If you want engagement, you need to give engagement. Connect with Meliss Jakubovic: Join the free community: Spiritual Women Entrepreneurs http://spiritualwomenentrepreneurs.com Get Clients Sales Sprint: http://getclientssalessprint.com The Spiritual Entrepreneur's Affirmation Deck go.melissmarketing.com/affirm-deck Facebook: www.facebook.com/meliss.jakubovic Follow Meliss: @meliss_marketing www.instagram.com/meliss_marketing Learn more about how Meliss helps Coaches and Healers add $10K+ to their monthly revenue at http://melissmarketing.com

Commenting frequently is a LinkedIn superpower. If you did nothing else on LinkedIn, you could still achieve success by commenting on others content. This week, I will explain why and reveal my recommended LinkedIn engagement strategy. Plus several new LinkedIn features. Welcome to the 385th edition of LinkedInformed

It's easy to keep students focused if they have guide that will lead them to a complete comprehension of the topic. In this episode, I'll describe how I ask my students to take notes in class. --- Send in a voice message: https://anchor.fm/scott-cameron6/message Support this podcast: https://anchor.fm/scott-cameron6/support

Consumer engagement is a critical imperative for CPG companies today; it's how they'll compete and remain relevant moving forward. In this episode of Taking Stock, I'm joined by colleagues Amy Levine and Idoia Hidalgo as we discuss the key components of building an intentional and seamless consumer engagement strategy.  There's been a major shift in consumer expectations over the past few years. Consumers are more digital, and they're communicating with brands across a number of channels and even through social platforms. But this isn't anything new – brands just aren't adapting or responding as well as they should be. There's a disconnect between what consumers want and how companies are meeting those needs, and the bridge between the two is consumer engagement.  Consumer engagement goes well beyond consumer satisfaction or content development. It's the effort of a brand or business to build meaningful relationships with its consumers through intentional interactions and establish deeper loyalty. It's about putting the consumer at the forefront of your overall strategy to understand their needs, adapt to evolving preferences, and drive competitive advantage. 

You say that your mantra is, “We don't buy things because of what they do. We buy them because of what they mean.” Can you explain that to us? You have a new online course called ENGAGE! that's devoted to building consumer engagement with a product, service, or organization. Why is engagement so important that you offer 6 hours of training to cover it? How can we engage using the classic AIDA Model of persuasion? The first two stages of the AIDA model are Awareness and Interest. How does an organization create awareness and then interest? Michael answers the above questions and more as he gives a preview of his online course ENGAGE !. Professor Michael Solomon is a Professor of Marketing in the Haub School of Business at Saint Joseph's University in Philadelphia. He is a renowned marketing consultant and published Author of the most widely used book on consumer behavior in the world, “Buying, Having, and Being. To learn more on Customer Engagement, please consider Michael's Online Course called ENGAGE ! The link is attached below https://michael-solomon-s-school.teachable.com/p/engage?affcode=1092553_m9on_utp SPECIAL INCENTIVE: JWJ viewers and listeners can use one of the following two Coupon Codes in order to receive the discount: JWJ for $100 off the $679 single-payment option 3PPJWJ for $100 off the three-payment plan (The $100 will taken off the first of the three $230 monthly payments in that plan.) Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Introduction to Michael 00:54 How to Engage the Consumer - Premise for the Course 'ENGAGE' 06:35 Consumer Mantra - We Buy Things For What They Mean 10:08 Need to Ramp Up Consumer Engagement vs Acquiring New Customers 14:22 80/20 Rule of Marketing -Identifying Most Engaged Customers 19:00 AIDA Model of Persuasion 25:15 Omni-channel Engagement - Product, Communication & Environment of Purchase 26:21 Linking Your Products to Cultural Stories - De Beers Diamond, Nike 30:26 Marketers Limited to 'Top of Funnel' Focus, Engagement is Not Just Content Creation 35:19 ENGAGE! Course by Michael - Creating Brand Fanatics Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

Patients, caregivers, and their communities are at the center of our work, and nobody is a better advocate for these individuals than Sally Schaeffer our, VP of Community Engagement Strategy. In this episode, Sally tells her heartbreaking yet inspiring story of advocating for Sudden Unexpected Death in Epilepsy (SUDEP), learning how to be there for those experiencing grief, and sharing patients' authentic voices in health care communications.

In this episode you meet Elizabeth A. Campbell. Elizabeth is a +20 yr marketing veteran with a proven track record of successfully cultivating consumer insight to deliver integrated marketing programs that drive consumer demand. In September 2019 she was chosen to lead McDonald's Cultural Engagement Team into its next evolution. Her responsibilities include managing a $30M budget to elevate McDonald's Cultural Strategy in the areas of Music, Sport and Entertainment, amplifying McDonald's social media presence and driving forward our Multicultural Youth marketing strategy. Elizabeth uses her cultural curiosity and her ability to partner with the McDonald's franchisees to build cultural brand experiences that touch the consumers passion points. Elizabeth has led some of the brands most iconic platforms to advance the brand with consumers including; McDelivery with UberEats; Dorado with J. Balvin; The Saweetie Meal; The Mariah Carey Meal; Future 22 Black and Positively Golden and the brands most recent steps in to the Metaverse through a partnership with Humberto Leon and IWG to celebrate Lunar New Year. Prior to joining McDonald's, Elizabeth honed her business acumen at Kraft Foods, New York in Brand Management and as an Account Executive with the Coca-Cola USA Fountain Division of The Coca-Cola Company. Elizabeth holds a Bachelor of Science Degree in Business Management from the Purdue University, Krannert School of Business and a Master of Business Administration from the Clark Atlanta University, School of Business. She currently resides in Chicago, Illinois and is a native of Benton Harbor, Michigan. Some of the things we discussed that stood out to me were: - The freedom that career tenure has given her - Mistakes that young Black women are making - How the next generation of leaders can help their mentors and sponsors help them - Being at the same company for 18 years - Dealing with impostor syndrome - Being an example of what Black excellence is - The pressures of a seat at the table as a Black woman Enjoy!