Podcasts about global content marketing

Pam Didner is a B2B marketing consultant, fractional CMO, speaker, and author. With 20 years of experience in B2B marketing, she helps companies bridge the gap between technology and marketing to build seamless customer experiences and boost sales. Pam is also the author of The Modern AI Marketer book series, which includes The Modern AI Marketer in The GPT Era, The Modern AI Marketing: Guide to Gen AI Prompts, Effective Sales Enablement, and Global Content Marketing.  In this episode…  AI is still just an algorithm and isn't at the human intelligence level, yet many marketers provide generic inputs yielding subpar results. AI doesn't understand your brand story or target audience, so you must provide specific information for valuable results. How can you create winning AI prompts to elevate your brand? Generative AI expert and B2B marketer Pam Didner recommends customizing AI prompts to your brand goals. This includes creating detailed, context-rich prompts to guide AI to meaningful and actionable outputs. For instance, a strong prompt should include specifics such as target audience details, product descriptions, competitor insights, and the generated content's intended outcome. To maximize results, Pam suggests training AI systems on proprietary data sets, allowing you to develop custom bots that automate repetitive tasks, streamline workflows, and create consistent outputs.  In the latest episode of the Up Arrow Podcast, William Harris invites B2B marketing consultant Pam Didner to speak about engineering custom AI prompts for your business. Pam shares her recommended AI tools for image and content creation, how to overcome growth barriers, and the importance of treating your customers with dignity.

Pam Didner is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement.  She thrives on diving deep into the trenches with her clients. As a regular fractional CMO with 20 years of corporate experience spanning finance, accounting, manufacturing, operations, and marketing, she knows how corporations work.  As an accomplished business author, Pam has also written five business books: The Modern AI Marketer in the GPT Era, The Modern Marketer: Guide to Gen AI Prompts, The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing. Pam has also launched her popular podcast B2B Marketing and More, which serves as a hub for industry insights and interviews in the B2B space.   During the show we discuss: Importance Of Connecting Sales And Marketing Teams And Effective Methods To Achieve This. Key Strategies To Align Sales And Marketing For Improved Results. Major Barriers To Growth When Sales And Marketing Teams Are Misaligned. Approaches For Companies To Overcome Challenges That Hinder Marketing And Sales Efforts. Challenges Companies Encounter When Attempting To Restart Stalled Revenue Growth And Solutions To Overcome Them. Initial Steps Companies Should Take To Revive Stagnant Sales And Marketing Efforts. Impact Of Short-Term Marketing Fixes On Long-Term Business Growth. Benefits Of A Well-Developed Customer Profile In Enhancing Marketing Effectiveness. Role Of Performance Metrics (KPI) In Evaluating The Success Of Marketing Strategies. Essential Elements Of An Effective Marketing Strategy In The Current Digital Landscape. Solutions For Companies Facing Limited Tools Or Resources In Tracking And Measuring Marketing Success.   Show resource/s: https://pamdidner.com/  

In this weeks' Scale Your Sales Podcast episode, my guest is Pam Didner. Pam is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. She has also written five business books” The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals. In this episode of Scale Your Sales podcast, we explore the evolving world of sales, marketing, and AI with Pam Didner. She shares insights on transforming sales teams, the shifting buyer's journey, and the critical role of digital marketing. Drawing from her latest books on AI, she offers practical strategies for integrating AI into sales and marketing and emphasizes the importance of understanding buyers and aligning teams. Welcome to Scale Your Sales Podcast, Pam Didner.   Timestamps: 00:00 Discusses AI's Impact on Sales Teams and Marketing Strategies 05:42 Understanding jobs, hands-on training essential for tool use. 07:39 Sales leaders create inefficiencies with varied methodologies. 12:13 Great salespeople aren't always the extroverted talkers. 15:31 Understand and nurture prospects throughout buying journey. 17:49 Marketers struggle to capture attention amidst email overloads. 20:51 Understand audience and intent via data enrichment. 26:13 I admire Taylor Swift's hard work.   https://pamdidner.com/books/modern-ai-marketer-in-gpt-era/ https://www.linkedin.com/in/pamdidner/ https://www.instagram.com/pam_didner/ https://twitter.com/pamdidner   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales   And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

Are you looking to make AI work for your small business? You have come to the right place. This week, our Small Business Matters podcast dives into AI with expert and author Pam Didner. Pam is a powerhouse in the marketing world. She's not just a marketing expert; she's a problem solver, a digital enthusiast, and a lover of all things tech. With a rich background in B2B marketing, Pam is a much sought-after keynote speaker and trainer for B2B marketing teams. She's the host of a popular podcast, B2B Marketing and More, where she dives into marketing strategies and trends that shape modern business. Pam's also the acclaimed author of three insightful books: Effective Sales Enablement, The Modern AI Marketer, and Global Content Marketing. Each book is a treasure trove of knowledge, offering practical advice and cutting-edge strategies for marketers everywhere. For any resources mentioned on the show today, please visit our show notes over at experian.com/smbmatters.   FOLLOW US   Threads | https://www.threads.net/@experianbis TikToks | https://www.tiktok.com/@experianb2b Twitter | https://twitter.com/experiansmb  Instagram | https://instagram.com/experianbis  Facebook | https://www.facebook.com/ExperianBusinessInfo Pinterest | https://www.pinterest.com/experianb2b LinkedIn | https://www.linkedin.com/showcase/experian-business-information YouTube | https://www.youtube.com/channel/UCI5DU7EVNB_z5xst-Ncuk-g  

QuestionFeeling stuck in your career and wondering if it's too late to change things up? How do you even "put yourself out there" in mid-career? Expert Guest AnswerOn this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Bernie Borges, the host and producer of The Midlife Fulfilled Podcast.Bernie is also the Vice President of Global Content Marketing at iQor, an author and industry expert who also experienced the need for a career reboot.This led him to develop a unique model for career reinvention, focusing on the importance of understanding evolving values and spotting the signs indicating a reboot is in order. We discuss his framework and the step-by-step path to "reboot and repackage" yourself to start building your brand and get out on LinkedIn and beyond.Bernie shares his expertise on LinkedIn optimization, encouraging us to think like product managers and align our profiles with the people we serve. We discuss engaging relationally, building meaningful connections, and taking thoughtful action for positive change. LINKS Connect with Bernie BorgesThe Midlife Fulfilled Podcast WebsiteMy episode on personal branding on The Midlife Fulfilled PodcastGrab your copy of The Midlife Fulfilled Career Reboot WorkbookGET FEATUREDAsk The Brand Therapist: The Personal Branding Talk ShowHave a personal branding roadblock? Submit your question to be featured on an upcoming episode.Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.Position Yourself to Propel Yourself.Here's how I support you: CONSULTING: Launch your personal brand in 30 days for less SPEAKING/WORKSHOPS: Position Yourself™ - topics to empower women's groups GET FEATURED: Submit a question or expert guest application for an upcoming episode. JOIN 1600+ in my free LinkedIn personal branding community https://michellebgriffin.com/the365creators/ READ my book, The LinkedIn Branding Book & 50-page companion workbook LISTEN to my other branding podcast, The LinkedIn Branding Show CONNECT with me on LinkedIn: https://www.linkedin.com/in/michellebgriffin VISIT TheBrandTherapist.io Build Your Brand. Own Your Future. Position Yourself to Propel Yourself. ...

Pam Didner is a marketing consultant, writer, speaker, podcaster, and author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer.  She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team's needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions. Her clients include Intel, 3M, Sunstar, Cisco, TE Connectivity, Southwest Airlines to name just a few. She shares marketing thoughts at pamdidner.com. Learn More About Pam - Click Here

In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion. Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host roles for iQor's Digital Irresistible podcast, and his podcast titled Midlife Fulfilled.Conversation points: Tips to improve podcast reach and audience engagement Benefits of networking with other podcasters Editing techniques for podcast spacing Podcast formats and effective interviewing techniques Platforms for advertising podcasts and turning guests into prospective clients Editing content and the importance of a website for SEO Subscription for a podcast and distinguishing solo shows, interview-style podcasts, and narrative format A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.

Episode #64 - Becoming a Master Marketer of Your Professional Career with Bernie Borges With its ever-evolving landscape and transformative power, marketing presents a golden opportunity for women seeking new opportunities, exploring different paths, or simply looking for a way to invigorate their current role. Marketing is fundamentally about crafting compelling narratives, building connections, and influencing people's perceptions. By leveraging these skills, professional women can harness the power of marketing to drive their own success. In today's episode, our guest will explore various aspects of marketing, including digital marketing on LinkedIn, content creation, branding, and more. In addition, we'll delve into the latest trends and emerging opportunities that will give you a competitive edge. In this episode of the Midlife Career Rebel Podcast, you'll discover…• Key strategies and tactics in digital marketing that women can adopt to stay competitive• How to craft compelling narratives and personal branding to create a strong professional presence• Overcoming challenges and mindset shifts necessary for career transformation through marketing• The importance of building meaningful connections and networks• How to blend experience and expertise to create must-read content using OPC (other people's content)• Why the KLT (know, like, trust) factor matters Featured On the Show (and additional resources): • Eat that Frog: https://buff.ly/42SYu6z • Midlife Fulfilled Podcast: https://midlifefulfilled.com • Carol Parker Walsh Consulting - https://www.carolparkerwalsh.com • Fearless: The Career Rebel Academy: https://bit.ly/CRAapply Bernie Borges is Vice President, Global Content Marketing at iQor, a leading BPO. He's co-founder and Advisory Board member at Vengreso, The Digital Sales Transformation company. Bernie is a voice-over professional and the host of the Midlife Fulfilled Podcast. Bernie's career spans three decades in B2B marketing roles and sales roles in tech. He founded and grew the digital marketing agency Find and Convert, which after 15 years merged into Vengreso in 2017. Bernie speaks at marketing industry events and is the author of Marketing 2.0, one of the earliest books written on social media marketing strategy. He has been recognized by industry peers, including Demandbase's 25 Marketing Executives to Learn From in 2023, SEMRush's Top 100 Content Marketing Influencers in 2022, and Toprank's Top 25 Content Marketing Experts in 2021. Bernie taught the Content Marketing module in the University of South Florida Digital Marketing Certificate Program. You can connect with Bernie on LinkedIn. Also…. Email us if you have any questions or topics you'd like us to cover on the podcast at hello@carolparkerwalsh.com. Take our LinkedIn Quiz and discover your LinkedIn Archetype: https://go2.bucketquizzes.com/sf/8e40128f Is your personal brand where it needs to be? Take our Personal Brand Quiz: https://go2.bucketquizzes.com/sf/6bec3638 Rate, Review & Follow on Apple Podcasts "I'm loving the Midlife Career Rebel Podcast!" If that sounds like you, help us support more people like you to create a career and life they love. After all, the Midlife Career Rebel Podcast would not be possible without you. Click on the link below to subscribe, give us a five-star rating, and leave a review on Apple Podcasts and Spotify. Apple Podcast Spotify Amazon Music iHeart Radio Stitcher Google Podcast Thanks for listening,Carol Be sure to follow me: • Website: https://www.carolparkerwalsh.com/podcast • LinkedIn: https://linkedin.com/in/parkerwalsh • Instagram: https://instagram.com/drcarolparkerwalsh • YouTube: https://youtube.com/carolparkerwalsh

EPISODE SUMMARY:This week's guest is Bernie Borges, Producer and Host of the Midlife Fulfilled podcast. Bernie shares his perspective on what (and when!) midlife is — which is quite non-traditional, bordering on controversial! I expect it will generate some reactions, no doubt. I'm also sharing my own thoughts and definition of midlife. Although not dissimilar from Bernie's, it has minor differences.It's important that we adopt a broader definition of midlife because how we view midlife has significant implications on how we live the second half of our lives.ABOUT MY GUEST, BERNIE BORGES:In addition to producing and hosting the Midlife Fulfilled podcast, Bernie is Vice President, Global Content Marketing at iQor, a leading BPO. He's an Advisory Board member at Vengreso and at the University of South Florida Digital Marketing Certification Program. Bernie resides in Florida with his wife Jean. They're empty nesters with two adult children living up north. Bernie's favorite title is "abuelo" which is what his grandson calls him.IN THIS EPISODE: Bernie's perspective on what midlife is and isn't We talked about the benefits of thinking broadly about midlife seasons. The importance of taking a broader perspective on how we define midlife We discussed the difference between happiness and fulfillment Bernie shares his observations about midlife fulfillment, from interviews from his podcast Footnotes: Follow Bernie Borges on LinkedIn Check out his podcast, Midlife Fulfilled What is Midlife? Who is in Midlife? The episode on Midlife Fulfilled, where I joined Bernie to share my story Connect with Lou Blaser on LinkedIn.Subscribe to Midlife Cues, a weekly newsletter about intentional living in midlife.

In this episode, we explore Bernie's incredible journey from growing up in New York City to self-funding his education to building confidence and achieving great success."I absolutely wanted to prove everybody wrong. And so it really was kind of like a blessing in disguise because I really wanted to prove them wrong. And I did."We'll learn how Bernie overcame his lack of confidence and hear about the importance of mentors and how they helped him find the courage to pursue his dreams. He talks about how his Cuban immigrant parents instilled in him a strong work ethic and how he funded his own undergraduate degree, which gave him a confidence boost. Plus, he'll share how this experience triggered a shift in his perception that he can accomplish anything.Bernie Borges is the Vice President of Global Content Marketing at iQor, an Advisory Board member at Vengreso, and producer and host of the Midlife Fulfilled podcast. He is also a highly accomplished B2B marketer and technology sales professional who has been in the industry for over three decades. He's the author of Marketing 2.0 and has been recognized by peers as one of the Top 25 Content Marketing Experts, Marketing Insider's 60 Best Marketing Speakers, and SEMRush's Top 100 Content Marketing Influencers.Connect with Bernie:https://www.linkedin.com/in/bernieborges/https://instagram.com/bernieborgeshttps://twitter.com/bernieborgeshttps://midlifefulfilled.com/Resources:Subscribe to "The Life Shift" on Apple Podcasts or wherever you listen to podcasts. If you enjoyed this episode, please take a moment to rate the show 5 stars and leave a review! ⭐️⭐️⭐️⭐️⭐️Get access to ad-free episodes released two days early and bonus episodes with past guests through Patreon.https://patreon.com/thelifeshiftpodcastOther episodes you'll enjoy:Finding Your Passion: A Teacher's Journey to Discovery | Lorraine Connell - https://www.thelifeshiftpodcast.com/finding-your-passion-a-teachers-journey-to-discovery-lorraine-connell/Connect with me:Instagram: www.instagram.com/thelifeshiftpodcastFacebook: www.facebook.com/thelifeshiftpodcastYouTube: https://bit.ly/thelifeshift_youtubeTwitter: www.twitter.com/thelifeshiftpodLinkedIn: https://www.linkedin.com/company/thelifeshiftpodcastWebsite: www.thelifeshiftpodcast.com Hosted on Acast. See acast.com/privacy for more information.

Pam Didner is a marketing consultant, writer, speaker, podcaster, and author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer.  She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team's needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions. Her clients include Intel, 3M, Sunstar, Cisco, TE Connectivity, Southwest Airlines to name just a few. She shares marketing thoughts at pamdidner.com. Learn More About Pam - Click Here

Summary: This week on How To Win: Kyle Lacy, Chief Marketing Officer at Jellyfish and former CMO at Lessonly, a sales training and coaching platform. Lessonly was acquired by Seismic in 2021. Kyle also served as the Director of Global Content Marketing at Salesforce after its acquisition of ExactTarget in 2014. Before its acquisition, Lessonly made $24M in revenue and had a team of 230 that migrated over to Seismic. Lessonly was used by 1,200 B2B customers. In this episode, Kyle breaks down six important lessons he's learned throughout his career. We discuss making the customer the hero, why you should always be willing to experiment and take risks, and why you should encourage your teams to grow their relationships. I give my thoughts on the power of customer feedback, building a strong brand moat, and trusting your team to be creative.Key Points: Lesson One - The importance of a meaningful story (01:08) I explain why your company's story is more than just "marketing fluff" (04:06) Seismic's Doug Winter explains how they created a category around sales enablement (05:12) Lesson Two - Make your customers your heroes (07:36) I dive into why customer feedback is essential for your company with a quote from Red Hat's Claire Delalande (09:17) Lesson Three - Revenue first, brand second (10:47) My thoughts on why every marketer also needs to be a brand marketer (12:48) Lesson Four - When it comes to brand, be experiential and irrational (13:30) Rory Sutherland explains why some business problems require logic, and some require irrationality (15:04) I unpack why creative work sometimes requires thinking outside the bounds of a standard operating procedure (17:12) Lesson Five - Encourage alignment through shared goals (17:32) I define what product marketing really is, and why it's so important (22:19) Lesson Six - Invest in your team's careers (22:50) I talk through why personal relationships are essential to career growth with a quote from Verhaal Brand Design's Philip VanDusen (24:40) Wrap up (27:07) Mentioned:Kyle Lacy LinkedInKyle Lacy TwitterJellyfish LinkedInJellyfish WebsiteSeismic + Lessonly WebsiteSalesforce WebsitePlaying to your strengths and strengthening your brand identity with Seismic's Doug WinterClaire Delalande LinkedInRory Sutherland's AlchemyPhilip VanDusen LinkedInMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Artificial Intelligence has been a buzzword in martech. Many martech vendors position their products as AI-based platforms. What does that mean to marketers? What do marketers need to know about AI to either evaluate vendors' platforms or modify their existing sales and marketing processes? Pam Didner, Author of Global Content Marketing and Effective Sales Enablement, will share examples and case studies so that you can easily evaluate AI or build AI-centric martech stacks that fit your processes and flows.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Your host, Devonee Thaxton, talks with Pam Didner who is a fierce B2B marketing consultant, author, podcaster, and speaker. Pam Didner has been in the tech and IT segments for over 20 years with experience in Marketing, Sales Enablement, Strategic Planning, Finance, Product Development and Operations. She is the current President of Portland-based consulting firm, Relentless Pursuit, and has advised organizations across the world including Intel, Southwest Airlines, 3M, Sunstar, Cisco, TE Connectivity, and many more. She is the author of books titled Effective Sales Enablement, Global Content Marketing and The Modern AI Marketer, all available for purchase at Barnes and Noble and Amazon. In this episode, they delve into how Pam isn't interested in being a salesperson herself, but wants to be the woman enabling and supporting other salespeople. It's not about being the one who is centerstage, but being the one to shine the spotlight on others. To learn more about Pam's work, visit http://www.pamdidner.com/ (http://www.pamdidner.com/). If you'd like to be a guest on Savvy, Booked, & Blessed, click https://podcast.prosavvyas.com/podcast-guest (HERE).

B2B and tech marketing consultant, Pam Didner, joined Adam and Mark in the Data Basement recently. Pam is the author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing, and sales enablement presentations and workshops in the US, Europe, South America, and Asia. Her forte is to create successful global marketing plans that meet the local marketing and sales team's needs. Show Notes and Transcript: https://www.netwisedata.com/accelerating-sales-success-with-account-based-marketing-ft-pam-didner/ Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter --- Send in a voice message: https://anchor.fm/datadriven/message

This week I sit down with Bernie Borges, he's got an interesting story, he's an entrepreneur who after many years working for himself, got a job!  I call him the reverse engineer entrepreneur. I think you'll enjoy his story and how he's got a side hustle exploring what it means to be fulfilled in midlife, or at any season of your life.  In this episode we chat about:

Have you ever wondered how your favorite playlist was made? Do you miss the days of mixed tapes? Join us on this nostalgic journey with Saidah Blount to learn why music discovery is so important, how human curation provides warmth that technology simply cannot, and why context is so important to content.   Saidah Blount is an NYC-based brand and marketing executive known for her focus on music culture. As Sonos' Senior Manager, Global Content Marketing, she's helped to establish and develop new sonic and cultural platforms for the company, including Sonos Radio, positioning the company as an emerging leader in the music and content space. In her past, Saidah has worked with a number of innovative and influential media outlets and brands, including NPR Music, The Fader, Adidas, Punchdrunk, Spotify, and Topshop.  Big Takeaway: The best way to prepare for a career in music is to get a well-rounded education on all sides of the business through practical applications like internships and mentorships.   Follow Saidah on social IG: @saidahb // Twitter: @saibellanyc  Learn more at https://www.sonos.com/en-us/sonos-radio  (https://www.sonos.com/en-us/sonos-radio ) Voices Behind The Music is presented by Feed Media Group and produced by Growth Network Podcasts 

Welcome to Roadcase!!  We're super psyched to have Saidah Blount on the show for this exciting and informative episode!  Saidah is a music guru who currently is Executive Producer at Sonos Radio and Senior Manager of Global Content Marketing.  Saidah has been at the forefront of Sonos Radio, playing a key role in the conceptualization of the platform since its inception in May 2019.  In lending her vast musical knowledge in this hyper-competitive space, Saidah oversees content for Sonos Radio's Sound System platform, using human-inspired music curation to develop new avenues of music discovery. She has also developed and executive produced a roster of over 13 shows and podcasts on the platform and is a champion of historically underrepresented groups. Saidah's amazing work extends to the nonprofit world as well, lending her talents to promote the advancement of women in the music industry while sitting on the advisory boards of We Are Moving the Needle and She Said So. Saidah is a true force to be reckoned within the sonic and cultural platform worlds and deserves a huge amount of respect!  So hop on the Roadcase Bus and learn more about this intriguing and dynamic human, Saidah Blount.  It's gonna be a great ride!For more information: https://linktr.ee/roadcasepod and https://www.roadcasepod.comContact: info@roadcasepod.comTheme music:  "Eugene (Instrumental)" by Waltzer

Do you need a fresh start on your 2022 goals? You've come to the right place. This week, Debra Eckerling hosts a February Fresh Start Party with guests Bernie Borges, Alina Fridman, and Liz H Kelly.   Bernie Borges is Host of the Midlife Fulfilled Podcast and V.P. Global Content Marketing at iQor; Alina Fridman is Founder/Creative Director of Featuring Fabulous Media and Host of the Genius Behind the Brand Podcast; and Liz H Kelly is Founder of Goody PR, Author of 8-Second PR, and Host of the 8-Second Branding Podcast.   Bernie, Alina, and Liz shared their backstories, projects, and wins; thoughts on motivation; and ways to take February by storm!

I want to invite you to subscribe to the Digitally Irresistible podcast brought to you by iQor. I'm your host Bernie Borges. On each episode, we cover the optimization of digital technologies and irresistible people that influence both employee and customer experiences. We feature professionals both inside iQor and outside the company who are passionate about delivering a great customer experience. We cover topics such as: Work at home Robotic process automation Recruiting & onboarding Training Coaching Innovations in customer experience delivery Just to name a few One of my favorite interview formats is where I get to interview talented people in the trenches responsible for delivering customer experiences, or in leadership roles overseeing amazing talent creating omnichannel customer experiences. The Digitally Irresistible podcast is brought to you by iQor and hosted by yours truly Bernie Borges, Vice President of Global Content Marketing. If you're passionate about the role of the customer experience, this podcast is for you. I invite you to subscribe to The Digitally Irresistible podcast, available on all the popular podcast playing channels.

Welcome to another episode of B2B Marketing and More with Pam! I have a very, very special guest today, Bernie Borges. Bernie is a Vice President of Global Content Marketing at iQor, content marketing strategist, and a co-founder and Chief Customer Officer of Vengreso. Also, he's a host of the Modern Marketing Engine podcast with over 300 episodes. Today we talk about account-based podcasting and why businesses need it. In this episode: What is account-based podcasting? What is the process for an ABM podcast? Is there such thing as a perfect frequency of podcast episodes, and what are some of the biggest takeaways from doing an ABM podcast? What are the sales and marketing benefits of the ABM podcasting approach? How can businesses use their strategy and goals for more successful podcasting? Two schools of podcasting postproduction, what are the recommendations in terms of editing a podcast? How to measure the success of ABM podcasting? Future trends and the next generation of podcasts and podcasting. Pros and cons of building presence using a third-party platform   Quotes from the episode: “If someone is trying to get it [podcast] off the ground, or they're not quite sure where it's going, take some time to think about what do you want to achieve with your podcast? And then just put a plan around that and ask people what they want, then filter that advice.” “In the context of account-based podcasting, the way that we measure success is, are we building relationships? So we're measuring success by how many opportunities are we creating as a result of our podcast?” ————— If you want to chat, reach out to any social media channels or email me at hello@pamdidner.com. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.

Kyle Lacy (@kyleplacy) is CMO at Lessonly. Prior to this he served as VP of Marketing at OpenView Venture Partners, Director, Global Content Marketing at Salesforce, and Senior Manager, Content Marketing at ExactTarget. We talk about his 40 person team at Lessonly, breakdown of inbound and outbound marketing strategy, SDR vs BDR, career paths in marketing or sales, the role of customer marketing, why community always wins, splitting the budget 70/30 demand and brand, lessons growing the team from 8 to 40, hiring for product marketing, what great product marketing looks like, the importance of finding business outcomes, and more.Get more good stuff at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at  www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to go to find B2B marketing jobs you’d actually want.

Senior Creative Director, Global Creative Content Marketing- Capitol Records. Former Professional Basketball player turned Emmy Award Winning Marketing and Creative Executive with over fifteen years of experience. Team Player who is results driven and known for creating and executing highly successful marketing strategies and advertising campaigns for brands such as ESPN, MARVEL, COMCAST/NBC, DISNEY/ABC, CHEVY, HBO and AMAZON. Innovator with a unique mix of strategic, creative, operational, and technical abilities. Specialties: Advertising, Brand Design + Creative Direction, Strategic Marketing, Demand Generation Programs, Customer Engagement, Partnership and Sponsorships, Business Development, Experiential and Live Events, Social + Digital Media, Team Building, and Content + Web Development. Purpose. Vision. Imagine. Inspire. Action. Relentless. Instagram: @thekk23 Host: Jamie Neale @jamienealejn Discussing rituals and habitual patterns in personal and work life. We ask questions about how to become more aware of one self and the world around us, how do we become 360 with ourselves? Host Instagram: @jamienealejn Podcast Instagram: @360_yourself Music from Electric Fruit Produced by Tom Dalby Composed by Toby Wright

Pam Didner is the Founder of Relentless Pursuit, a passionate B2B marketer, and an author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer.Pam shared her insights on how to tighten up marketing and sales alignment based upon her years of experience on the marketing side of the house.

Sonja Jacob is the Global Content Marketing Lead at Cisco's AppDynamics. She cut her teeth in the startup world, working at companies like Drift, Mattermak and Docsend. This episode is a recording of her recent "office hours" with Superpath Pro members. Each month, we bring in expert content operators and make them available for an hour to the group. We won't be publishing all of these, but you can check this one out to get a small taste of Pro. Learn more at https://pro.superpath.co/membership. You can connect with Sonja on LinkedIn and Twitter.

This week, Joel Harrison sits down with IBM's editor in chief, Scott Stockwell, to discuss how to get the most out of your global content marketing. With content becoming more and more a part of marketer's strategies, it is essential to make it as optimal as possible. Scott and Joel delve into some tips and techniques to improve your content marketing. To hear more from Scott, tweet him @pragmatik.

Subscribe & Download Listen on Apple Podcasts Listen on Google Play Follow us onSoundCloud Listen on Spotify Guest: ​​​Alwi Suleiman ​Company / Business name: ​​​​​​Content Market King Alwi Suleiman is the founder of contentmarketing.com. He specializes in content marketing for small businesses and has helped many small businesses become relevant to their audiences since 2009.Tools / Books / Resources mentioned: Tools: Google Analytics, SEMRushShow Notes:01:00 minute mark:Agile entrepreneur takeaway: Differentiation is key especially in competitive industries.Alwi introduces his company ContentMarketKing.Com and how it differentiates from other content agencies by making sure that his clients are relevant for their audiences.06:05 minute mark:Agile entrepreneur takeaway: Getting the first customer is key. Try unique ways to snag that initial one.Alwi explains how he got his first customers in a unique way when he started his business. Alwi searched through job boards for available jobs and applied for a few. When the first company rejected him, he proposed to them that he could work as a freelancer. And the company accepted the proposal as they were growing very fast.11:14 minute mark:Agile entrepreneur takeaway: Keep chasing your dreams. They will come true.Alwi goes over his very unique background. Born in Mombasa, Kenya, Alwi worked as a cement mixer when he was 15, got that job full time at 21, bought a second hand car, bought a mud house and rented for extra cash. After a brief stopover in Dubai, Alwi ended up in Netherlands, went to college, and got a job to get started again.16:10 minute mark:Agile entrepreneur takeaway: Extend your reach by networking.Alwi talks about how he runs a global company by networking with other freelancers across the globe. He also gives a glimpse of some tools he uses. Google Analytics and SEMRush. But more importantly Alwi teaches his clients how to be smart about the content and its objective.21:22 minute mark:Agile entrepreneur takeaway: Pricing is an art. Keep iterating to find the right price for your business.Alwi explains how he prices his services. He starts by comparing to competition. Based on the additional value he is delivering, Alwi prices his services 10 to 15% higher and makes sure that exceptional value is delivered.24:52 minute mark:Agile entrepreneur takeaway: Start your business by doing adequate research.Alwi gives 3 pieces of advice to aspiring entrepreneurs. 1. Do your research. 2. Make sure that your vision and mission are aligned to your operations. 3. Learn operations like bookkeeping. Episode Transcript 00:03Ramesh: Hello everyone. Welcome to the Agile Entrepreneur podcast. This is your host Ramesh Dontha. This podcast is about starting and building your own business with purpose, passion, perseverance, and possibilities. Today we have a guest who has traveled across the continent currently based in Netherlands, Alwi Suleiman. Alwi is the founder and CEO of content market king. Content market king is a company that focuses on content and content marketing and helps small businesses. So Alwi has been running this company for the last 10 years. Hey, Alwi welcome.

In just 22mins, sales enablement expert Pam Didner explains: - How sales enablement has changed as a result of AI - What Marketers need to appreciate about Sales - Key buyer insights to be shared between Marketing & Sales Pam Didner is a marketing consultant, writer, and speaker, and the author of 2 books: Global Content Marketing and Effective Sales Enablement. She has given presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. Pam shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.

Struggling to get your sales and marketing teams on the same page? Look no further than todays episode of TAG! We had the honor of hosting Pam Didner and she really hits the ball out of the park ⚾️ when she outlines the differences between the two departments and she outlines three key strategies on getting these two teams to talk to one another!On this episode Pam talks to us about: * The importance of account based marketing* How budget dictates behavior* How to leverage both sales and marketing to build better partnerships with your internal stakeholders* How marketing teams can help sales teams to keep their sales messaging 'on brand'Pam also covers the fundamental differences in sales enablement in a B2C vs a B2B environment. Pam outlines some tactics and strategies that both can take to make their sales enablement more effective. Pam Didner is a marketing consultant, writer, speaker and author of 2 books: Global Content Marketing and Effective Sales Enablement. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions. She shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications. We HIGHLY recommend anything Pam does. We have attended her workshops personally and can definitely say there is a reason why she is known as one of the best experts in sales enablement. To get to know Pam or to work with her, check out her site: pamdidner.com or follow her on twitter @pamdidner.We also highly recommend that you pick up her book 'Effective Sales Enablement'. Seriously. It's one of the best books we have read on the subject. Want to follow Chris & Josh?Subscribe and listen to our showApple https://apple.co/2DKObZfSpotify https://spoti.fi/2GPs0llGoogle http://bit.ly/2Ts998h Want to watch our show? Check us out on YouTube: https://youtu.be/iYTempINxGQ

Pam Didner is a marketing consultant, writer, speaker and author of 2 books: Global Content Marketing and Effective Sales Enablement. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporatetraining and planning sessions. She shares marketing thoughts through her website and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.  Pam also has a podcast called 7 Min MKT with Pam where you can get a dose of digital, content marketing and sales enablement through her intriguing personal stories. Pam shares how learning to say no to the things that don't align with her, made her realized that she has options to live life on her terms.  She also shares her tips that you can use in your own journey to self confidence. Check out thetaoofselfconfidence.com for show notes of Pam's episode, Pam's website, resources, gifts and so much more.

Norman Nielsen is an expert in Performance Marketing who heads up the Global Content Marketing team at German online-fashion retailer Zalando. He has been working in the field of online marketing for over twelve years in a career that has taken him as far as New Delhi and put him at the helm of large digital-marketing teams at Axel Springer. Alex and Willem took the opportunity to speak to him on the fringes of the Emerce Update event in Amsterdam.

Hey Shareable listeners! There’s no doubt we’re living in a rapidly changing world. So, what does that mean for marketing? And for our daily lives? We’re talking all that and more with this week’s guest: Pam Didner! Pam is a B2B and tech marketing consultant, speaker and author of the books Global Content Marketing and Effective Sales Enablement. Pam specializes in sales, marketing and external communications consulting, keynote presentations, corporate training, and workshops. In this episode, we’re talking about everything from AI to sales and marketing to self reflection. Pam also gives some really great advice for those on the job market, with a nice reminder we could all use. Take a listen and don’t forget to subscribe!

Hey Shareable listeners! There's no doubt we're living in a rapidly changing world. So, what does that mean for marketing? And for our daily lives? We're talking all that and more with this week's guest: Pam Didner! Pam is a B2B and tech marketing consultant, speaker and author of the books Global Content Marketing and Effective Sales Enablement. Pam specializes in sales, marketing and external communications consulting, keynote presentations, corporate training, and workshops. In this episode, we're talking about everything from AI to sales and marketing to self reflection. Pam also gives some really great advice for those on the job market, with a nice reminder we could all use. Take a listen and don't forget to subscribe!

Get valuable insights on forward-thinking marketing concepts from Pam Didner, author of Global Content Marketing. Take a dive deep into effective engagement with your customers and connecting your marketing strategy with your sales team. Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Learn how to: Create content that engages people–regardless of their country and culture Identify key actions and strategies to apply to your projects Connect “dots” that others don't see and connect them in ways you never thought of before Identify key actions and strategies to apply to your projects Get Pam's book on sale now: https://www.pamdidner.com/books/    ----- Sandler Training is proud to support women in business and was named a Top Franchise for Women in 2018! The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Sandler's new book is on sale now at Amazon and the Sandler Shop: The Unapologetic Saleswoman

Get valuable insights on forward-thinking marketing concepts from Pam Didner, author of Global Content Marketing. Take a dive deep into effective engagement with your customers and connecting your marketing strategy with your sales team. Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Learn how to: Create content that engages people–regardless of their country and culture Identify key actions and strategies to apply to your projects Connect “dots” that others don't see and connect them in ways you never thought of before Identify key actions and strategies to apply to your projects Get Pam's book on sale now: https://www.pamdidner.com/books/    ----- Sandler Training is proud to support women in business and was named a Top Franchise for Women in 2018! The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Sandler's new book is on sale now at Amazon and the Sandler Shop: The Unapologetic Saleswoman

Get valuable insights on forward-thinking marketing concepts from Pam Didner, author of Global Content Marketing. Take a dive deep into effective engagement with your customers and connecting your marketing strategy with your sales team. Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Learn how to: Create content that engages people–regardless of their country and culture Identify key actions and strategies to apply to your projects Connect “dots” that others don’t see and connect them in ways you never thought of before Identify key actions and strategies to apply to your projects Get Pam's book on sale now: https://www.pamdidner.com/books/    ----- Sandler Training is proud to support women in business and was named a Top Franchise for Women in 2018! The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Sandler's new book is on sale now at Amazon and the Sandler Shop: The Unapologetic Saleswoman

Chris Moody, Head of Global Content Marketing at Cheetah Digital, joins the Content Experience Show to discuss balancing lead gen with brand building in the content department.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to set up a content department in an already established business How to balance brand building and lead gen within the content department Why branding and demand gen must work hand in hand   Resources ICUC Conex 2018 Cheetah Digital   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

I am recording this podcast from Lima, Peru. I am going to Machu Picchu in the Andes Mountain. I am so excited. I read about Incas’ people and culture when I was eight. I can’t believe that I am here. I will share my trip highlights and marketing takeaways from Machu Picchu in the upcoming episodes stay tuned. This week, I had an interview with Jim and Lee from Moravia. He read my book, Global Content Marketing, and finally reached out to discuss some questions he has from reading the book. I love readers and listeners reaching out and asking me questions. One of the questions was: “Pam, what is the difference between a marketing plan and a global marketing plan?” Well, the only thing different is the word “Global”. The way you define “Global” will have ramifications on how you write your marketing plan. First of all, let me define the purpose of a marketing plan. A marketing plan is a document that you use to let your management know what you will do for marketing outreach get budget you need rally and align your team members and agencies Therefore, it’s an internal document. Global, in that sense, is defined an internal collaboration between the headquarters and local teams. I focus on the internal. Marketing plans always have your marketing objectives which is what - what do you want to accomplish. Then a set of strategies which is how - what do you need to do and how to do it to achieve the objectives. Followed by who - whom do you market to? That’s buyer’s persona. If you’re marketing across regions, you need to work with the local team, get their feedback and make adjustments to your marketing objectives, strategies and buyer’s personas. Whatever marketing elements you have in your marketing plan stays the same, but you need to add the global or local twist by talking to your local teams and sales team. You need to consider if you need to add additional personas. You also need to add priority countries, since you have limited budget and you can’t solve the world hunger by marketing to every country.  For content perspective, you need to also identify languages that you’ll support. If Canada is one of the priority countries, you need content for both English and French. If you market to Switzerland, the 4 official languages are German, French, Italian and Romansh. Prioritize the languages. You may also need to identify key local deliverables and success metrics. Jim, the differences between a marketing plan and a global marketing plan is to Solicit feedback from the local team to make necessary adjustments to your objective, strategies and personas. Add priority countries Add languages Add the local team’s key deliverables Modify your success metrics The global marketing plan is to add a right dose of local flavors to reflect the collaboration of the headquarters and local team. At the end of the day, it’s about communication, collaboration and compromise. Jim, Lee and I had a great conversation. Another question they asked is about success metrics. Should the local team have the same success metrics?  A great question.  I’ll discuss that in my next episode. Jim and Lee, it was great talking to you. Let me know when your blog is published. Again, send me your marketing questions or thoughts via Twitter @pamdidner   More from Peru in the next 10 days. Be well. Until next time.

Bruno Herrmann is the former Director of Globalization at The Nielsen Company. I first introduced him to listeners of The Worldly Marketer Podcast on episode #TWM010: How Simplicity Spells Success in the Age of Digital Globalization. Bruno is a frequent speaker and moderator at industry events, and he is seasoned strategist, evangelist and leader in the areas of globalization, global content, and digitalization. His threefold manifesto to create value digitally and delight customers globally is: Digital is global by nature, not by default. There is no great local experience without global excellence. The rest of the world is most of the world. With his a passion for taking up challenges at the crossroads of product, content and technology in the digital age and around the world, Bruno has become one of the industry's best-known thought leaders.   Links: Article: “Global Content Needs Automated Intelligence as Much as Intelligent Automation” Bruno's other articles in EContent Magazine Bruno's articles in Brand Quarterly Magazine Bruno's article in Slator Bruno on LinkedIn Bruno on Twitter  

Ok, I reached a major milestone last week. While in London, I visited my publisher and finalized the manuscript of my 2nd book, Effective Sales Enablement. Now, the manuscript is officially moving to the production phase. I am not at the finish line yet, but I am very happy that the hardest part is DONE. People approach me all the time asking about how to write a book and get it published. I want to share my experience with you, in seven minutes.  BTW, my experience is more on writing a business book, not a fictional novel. So, what’s the difference? This is my opinion. I think it’s harder to sell a novel and it’s better to have an agent.  For business books, personally, I think you can represent yourself and pitch it to a publisher directly. Here is the process I used for publishing my 2 books: Start with a topic that you are either the expert at or very passionate about. Writing is a frustrating creative journey. Unless you love the topic, it’s hard to get through the whole writing and rewriting process. Put your ideas into a general framework or methodology to explain your ideas. Or you can dissect the topic into different elements and add adjacent subtopics. Frankly, there is nothing new under the sun. The secret is how you present an existing idea with a new twist or from a new perspective. For my 1st book, I created a framework called the 4C’s of Global Content Marketing. For my 2nd book, I discussed how to enable sales through various marketing elements. I dissected the topics from a marketer’s perspective. Now you have a topic and a general framework, it’s time to write a book proposal. Hey, if you want a sample for your book proposal, I am more than happy to share mine with you. I am not saying mine is the best, but I structured the proposal in a way that makes it easy for the book publisher to get the gist of who I am, what the future book is about, and a sense of the overall outline and this topic’s competitive landscape. Once that’s done, you can send your book proposal to various publishers. Publishers are usually very good at letting you know if they are interested in your book proposal. For payments, some pay an advance, some don’t. I have heard that this is where an agent is helpful. Maybe! Most people write business books to get additional business opportunities or check off their bucket list, not necessarily try to make money off the book. You need to understand why you want to write a book. If you are driven by making money, I hate breaking the news to you. You are better off doing something else. Many people prefer self-publishing. I don’t have experience with that. The two biggest advantages for working with publishers: hold myself accountable to a deadline. They set up a date, I need to meet their deadline. Another reason for working with publishers is to access their retail and international distribution channels. If you are self-publishing, you will probably sell it on Amazon or your own website. You have to work hard to get on other online channels. It can be challenging. With or without a publisher, the next step is to buckle down and write. There’s not much more to it. One word at a time. Allocate time, sit down and write. Just do it. By talking to various business book authors, the writing seems to take about 4-8 months. The production process is about 6-9 months if you work with publishers. They will do a layout design, typesetting, fact-checking and a series of other steps to get the book published.   After you’ve handed in your manuscript, it’s time to start working on the launch and marketing plan. Many authors work closely with PR agencies to create marketing campaigns. This time around, I decide to work with a PR person and focus on mainstream media promotion and interview opportunities. When the book is published, there’s still a lot of work to do. Marketing and promotion never stops. It’s like demand gen, you have to do it day in and day out. I didn’t do a good job promoting my first book. This time around, I am making an effort to create an integrated plan with paid and organic marketing campaigns and content marketing efforts. I’ll keep you posted on how it goes. Are you ready and willing to take the plunge? Like I said, I am more than happy to share my book proposal with you. Again, send me your marketing questions via Twitter @pamdidner   Be well. Until next time.    

As we dive deeper into the topic of Global Content Marketing, we start to run into problems that will need to be solved beyond translation and context. These problems include the software platforms you use, the strategies you deploy, the content creation workflow you select, and how you communicate during the day. In this episode, Pam Didner and Rebecca Lieb dive into the problems teams face with Global Content Marketing efforts and some solutions they might use to resolve them.---------------------------------------------Pam Didner BiographyPam Didner is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker, and workshop presenter at several highly regarded events around the world.---------------------------------------------Rebecca Lieb BiographyRebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation.Earlier, she was Altimeter Group's digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content's role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company's U.S. operations and grew the business to profitability in one year.Rebecca was VP and editor-in-chief of The ClickZ Network for over seven years, and for part of that time also ran the redoubtable SearchEngineWatch.com. She's a frequent public speaker on topics related to digital marketing, advertising, and media.---------------------------------------------Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-show-10

Some listeners may know that I am writing my 2nd book. I have to say writing is hard. The hardest part is to structure 50,000 - 70,000 words in a logical manner so that you can share a unique point of view and flow in such a way that readers want to flip from page to page. Not only do you need to offer a compelling and unique point of view, but you also need to tell a great story. Writing my 2nd book is like raising a 2nd child. You learn what worked well the first time and what you need to do better the 2nd time around. There are three things I make an effort to do differently this time around: Incorporate others' point of view: when I wrote the first book, I mostly drew from my own experience. I talked about my experience first, then shared case studies at the end of the chapter as a separate call out. I used case studies to validate my point of view. This time around, I incorporated case studies throughout the chapter. I showcase other people's know-hows, then share my thoughts after. Topic-driven chapter: For my first book, I created a framework to provide structure for the book, such as the 4 Ps of Global Content Marketing. For this book, it's very much topic-driven. I discuss each relevant topic in-depth. Think about your book launch while writing: When I wrote my first book, I was buried in the writing trench. I didn't think about my website, positioning of the book or launch content until the book was published. I was scrambling to do all of that after the launch and with almost no budget. This time around, I allocated budget aside and started working on a launch plan as I am writing. While I am writing, I also think about the content that I can use for blog posts, speaking materials, and copywriting for the new website. If you think about it, that’s no different from content marketing. While I create content, I need to give some thought to where the content will reside and how the content will be promoted. It gives me some ideas on how to repurpose the content into different formats. If I create an 18-page white paper, I can break that down into 4-5 blog posts or podcast episodes, create several infographics, and even develop 2-3 presentation slides. Treat the long form content as a mini-product launch. We all learn from experience. Writing is still hard. It's even harder, given that my experience in sales enablement is not as comprehensive as global content marketing. The bright side is that I have a plan to tackle it and lessons to draw on from my first book. We all tend to do our job the same way day in and day out. It's important to sit back and reflect on what we’ve done to see if we can do it better. So, what is in your regular job that you can do it a little differently? Feel free to share your experience and lessons learned with me. Now, back to my writing. Send me your marketing questions via Twitter @pamdidner   Be well. Until next time. 

Doug and Kelly quickly jump on an interesting topic that most American marketers don’t think about, the acceptable use of the English language in Content Marketing. If you are like our team, getting out of the states is not a regular occurrence and interacting with anyone from another language or country can be a difficult task. As Doug notes, we have become so self-centered as Americans that we expect the world to be just like us. Because of this, the rest of the world has had to shift the approach to the languages they use, and English becomes the defacto second language. The big question for us is what form of English?In this show, Doug Kessler, an American in England, and Kelly Hungerford, an American in Switzerland, discuss the topic of Global Content Marketing with English at the core and several other Ex-Pat topics you won’t want to miss.Biography: Kelly HungerfordI’m a native Californian working with European brands leading digital transformation initiatives, programs, and digital marketing projects across the EMEA region. For the past 20 years I’ve held roles spanning large account sales, customer development, and technology for fortune 500 companies and startups in retail, low-tech and high-tech industries.For startups and small business, I founded Communityworks, a social business service. Communityworks focuses on helping business owners develop a sustainable relationship with end users, customers, and brand advocates to support business growth, revenue, retention, and loyalty goals.If you haven’t gotten the message yet, I’m a believer in sharing and collaboration. In 2015, I co-founded Women in Digital Switzerland along with two other amazing women to help raise the visibility of the talented female workforce across the country. In less than two years we’ve grown to into a non-profit association of more than 1600 women (and men!) across six cities in Switzerland.Biography: Doug KesslerDoug is a displaced Yank who started his career at Ogilvy & Mather, New York. Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B. Doug is a content marketing junkie. He’s a copywriter at heart but with a secret jones for analytics. And Lagavulin.Full show: https://enterprisemarketer.com/podcasts/m2m/season-01-show-09/

One listener, Lisa, knows that I am writing my second book. She posed a question, “how did you come up with the subject and title of your book?” Well, it’s hard. In the US, more than 90,000 books get published every year. Chances are whatever I want to say is likely to be said already. There is truly nothing new under the sun. However, don’t let that discourage you from writing about your topic. It is all about how people relate to their readers. When I think about Lisa’s question, I find that selecting a title is not much different than creating a marketing message. Your message needs to identify the unique differentiation of your products. At the same time, it needs to be relevant enough to your customers, so they can get ideas on how to address their pain points or solve their challenges. When I select a book title, I follow that same thinking process. I try to identify a topic that is unique to my own experience and knowledge and, at the same time, is relevant to a specific segment of marketers. Coming up with the first book title, Global Content Marketing, was pretty easy. My experience at Intel had always been global. I was hoping to write something about the collaboration between the headquarters and geographies. One aspect of my jobs was editorial and content planning. The term Content Marketing was on the rise. When I started searching on Amazon, there were content marketing books, but no Global Content Marketing. Bingo. I found my topic. It was something based on my unique work experience that enterprise marketers may find interesting. For this book, it was much harder. I didn’t want to write another content marketing book. I wanted to try something different. Throughout the whole process, I contemplated several ideas. The first title I was thinking about was a combination of a memoir and business book. I wanted to share how I made a transition from a CPA to a traditional marketer to a digital marketer. It was certainly unique and might help people who are looking for a career transition. But here is the challenge in the publishing industry: a personal memoir is a personal memoir, and a business book is a business book. They don’t mesh. For my mash-up, who is my target audience? Am I writing to people who are over 40 looking for a career transition or am I writing to people who are interested in transitioning to the marketing field? Or am I writing for marketers who want to transition from their traditional role to digital role? Is this book about career development or just a personal memoir? Do you see the dilemma? I could find my uniqueness, but I had a hard time identifying my target audience and coming up with positioning that makes sense. The second idea was about technology’s role in marketing. Technology, such as AR/VR, Big Data, Artificial Intelligence, will further shape digital marketing moving forward. I’d love to write a book about this. This topic could be written in multiple ways, but these two come to mind: • Focus on high-level and future trends and their ramifications for customer behaviors, then use that as an anchor point to discuss how marketing needs to change. Keep it strategic and high-level with a lot of fun stories to share. • Focus at the tactical level on how technologies reshape marketing from top of the funnel to the bottom of the funnel, then discuss the changes in the context of processes, tools, people, and organizational structures. Hone in on case studies. Don’t you think this is a great topic? I love this topic. If it’s written well, it’s certainly relevant to marketing professionals. The target audience is clear. But here is my challenge: I don’t necessarily have unique work experience in various technologies. It will require a massive amount of research in the behavioral science of consumers, staying on top of ever-changing technologies, and reading tons of marketing/management academic articles to formulate a solid point of view. The more I dig into it the less I feel that I am qualified to write about it. Plus, I don’t think I have the time to pull it off. I wish I could spend 12-18 months full-time just writing about this topic. That would be super nice. But I can’t. I have to put bread on the table to feed my family. Very sad! Then, I came to the third idea. I’ve heard about the misalignment between sales and marketing often. I had directly and indirectly supported sales teams when I was at Intel. I strongly believe marketing’s job is to support and enable sales. The term, Sales Enablement, has been popping up right and left. I did my research, and most of the sales enablement books are from the perspective of increasing sales productivity through training and development. But my experience leads to a different approach with a unique point of view. I’ve identified a clear target audience, they are B2B marketing and sales professionals. In addition, the topic is relevant to marketers looking to better support sales. If you are interested in writing a trade or business book, here is what I’d suggest starting to find your topic: • Start with your expertise and experience. What can you offer? • Identify your audience. Who are they? How will they benefit? • Conduct research informally or formally to validate your analysis • Start on an outline and write your book proposal I may be simplifying it a bit, but that’s the gist of the process I followed. That is this week's 7-minute Marketing with Pam.  If you have a question for me, you can reach me pamdidner.com or @pamdidner. Thank you for listening, until next week.

Happy New Year! Can you believe it? It's 2018. I don't know about you, but I have this love-and-hate relationship with New Year's resolutions. Here is the "hate" part: New Year's resolutions frustrate me because I have what I like to call a "one-month curse" that I can't break. I spent a couple thousand dollars buying a treadmill once. I used it for about a month, and now that treadmill just sits in our bedroom collecting dust. I pass by it every day and tell myself that I need to get on it, but I always end up doing something else instead, like eating… I bought an expensive and beautiful diary with the intention of writing every day, but again, that one-month curse. That expensive and beautiful diary is situated nicely right next to my monitor. I see it every day, but I end up doing something else instead of writing, like binge-watching TV! Just I've just finished watching the first season of the Orville by Seth McFarlane, the creator of Family Guy. I don't like his humor very much, but I have a huge respect for him. He can sing, dance, write, act, direct and produce. An incredibly talented individual. Ok, I digressed. Let's come back to New Year resolution. I talked about how much I hate New Year resolutions. Now, let's talk about the "love" part: Not keeping up with resolutions doesn't stop me from creating new ones. I still create New Year's resolutions every year with fully committed enthusiasm. So, I am either in complete self-denial or I am an eternal optimist who believes that I have a chance to be salvaged by a distorted gleaming hope of a miracle. I choose to believe the latter. I, one day, will be strong enough to break that one-month curse. The key words are: one day. It will happen one day. Before writing down my 2018 goals, I went back and checked on my 2017 New Year's resolutions. I failed miserably on any goal that required regular commitment like, "Do yoga three times a week", or, "Write a blog post every week". Well, I can toss these resolutions right out the window. That one month curse! Although I am terrible at keeping up with resolutions that require daily or weekly discipline, I was actually pretty good with deliverable-driven resolutions. Last year, I set out to launch a podcast. I also resolved to complete a book proposal and learn how to do a handstand which a yoga pose of balancing on my hands with my feet kick up in the air. I accomplished all three of them! 7-Minute Marketing with Pam was launched in September. I can now do a handstand (see picture below), and I started working on my 2nd book with a publisher. I won some; I lost some. I can live with that. So, here are my 2018 New Year's resolutions: 1. Do yoga three times a week: I have not given this one up yet. I am determined to break the one-month curse and make it a two-month curse in 2018. That will be a progress! 2. Complete my 2nd book: The manuscript is scheduled to finalize on April 1st and the book is scheduled to be available on September 10th, 2018. So, you know what I'll be doing for the first half of 2018. 3. Check off three things from my bucket list: This one is not going to be difficult at all. I am on it! It's all about traveling, going to places and having FUN! 4. Learn how to do a forearm stand: I learned to do a handstand this year. It only took the whole year… The forearm stand is another inversion stand that I want to learn in 2018. Time to build my shoulder strength and give my biceps a kiss! 5. Learn the Waltz and West Coast Swing: My son loves West Coast Swing. It looks so cool when he showed me. I want to give it a try. Here they are. My five new year resolutions. I feel the force is strong with me… for today, anyway. Actually, the force has been strong in the past three and half years after I left the corporate world. My book, Global Content Marketing, took me to over 10 countries. I was fortunate to be able to share my how-to through speaking, coaching, consulting and writing. I made friends around the globe through various social media channels. Most importantly, many people have helped and supported me along my journey without asking for anything in return. I am forever grateful for your generosity. Don't get me wrong: I still have my ups and downs. I have good days and bad days. I still worry about the sales pipeline. I am still facing growing pains. I'm still working long hours. I'm still trying to figure out what I want to do when I grow up. Ha! While recording this podcast, I am staring at that expensive and beautiful diary next to my computer. Rather than writing every day, I think I'll just write a year-end review. That will be a good starting point. Even though great challenges lie ahead, I'm still looking forward to 2018. I still believe that the force will continue to be strong with me. Happy New Year, everyone! May the force be strong with all of us. That is this week's 7-minute Marketing with Pam.  If you have a question for me, you can reach me pamdidner.com or @pamdidner. Thank you for listening, until next week.

Every week, I’ll pick one marketing question and attempt to address it with actionable takeaways in 7 minutes or less. So send me your questions. I want to help you take on your marketing challenges. This week, I have the following question from Benjamin. He asked:  “What digital roles/skills/capacities focus areas will large brands need to master in order to effectively market to today's customers and provide great customer experiences?” Ok, that’s a loaded question! I remember a discussion with my VP when I was in the corporate world: “Should a future marketer be a generalist or a specialist? Should the marketer focus on having a general understanding of each marketing discipline or drill down to be an expert in a specific field?” My take on this. I want to talk about from the perspectives of technologies. When technologies get involved, things get complicated. A natural force will gently nudge us to specialize in a specific marketing field. Think about the evolution of computers: back in the 80’s, computer engineers could easily comprehend hardware and software by assembling their own personal computers and writing their own code. However, as technologies became more complicated, operating systems were built on top of hardware, and network and different stacks of software were added on top of operating systems. Things are so complicated that no one engineer can master all the stacks. Computer engineers need to choose: should they focus on hardware or software? If it’s software, what programming languages should they specialize in? Not to mention new fields such as cybersecurity, mobile app development, machine learning and more spring up like mushroom. Computer-related fields continuously to grow. I see the evolution of marketing moving in that same vein. Technology-driven marketing will naturally nudge us to specialize in specific marketing fields. A great example is SEO. It takes years to know the ins and outs of SEO and the technologies are always changing. Another great example is e-mail and marketing automation because it also takes time to run a great e-mail campaign. Continuous learning is a must to keep up with the ever-changing technologies. And Like computers, there are new fields that keep popping up such as sales enablement and agile marketing. Oh, to know what agile marketing is, you have to check out my friend, Jeff Julian’s website, EnterpriseMarketer.com. Well, that doesn’t mean that you should not be a generalist. A generalist makes perfect sense if you want to climb the corporate ladder to become a marketing director, VP of Marketing, CMO or even eventually manage a product group. You need to be able to connect the dots and see how each marketing function ties together. Obtain the ability to see the forest for the trees. Be strategic. To be a generalist or specialist: there is no right or wrong answer. It depends on where you want to go and what you want to be. Of course, fate and destiny play a role in it as well. In general, the specialist’s skillset tends to relate to a specific marketing discipline such as e-mail marketing, SEO, event marketing, and media buy etc. I call these “hard” skillsets. There’re also “soft” skills which I address in my book, “Global Content Marketing.” Here are the five soft-skills I mention: • The Taste of an Artist • The Acumen of a Business Leader • The Data-Driven Mindset of a Scientist • The Desire of a Lifetime Learner • The Curiosity of an Investigative Journalist The Taste of an Artist: Having a keen eye for design, user-interface and image selection. With digital marketing, the intangible design on your websites, mobile apps, even simply the layout of eBooks, can transform certain types of emotional experiences that you want to convey. The Acumen of a Business Leader: Understanding how to quantify ROI of marketing and how to work well with other functions in a company. The Data-Driven Mindset of a Scientist: Analyzing data and deriving insights to optimize creative, copywriting, promotional channels, syndication timing and budget allocation. But you can’t blindly follow the data. Sometimes you’ll need to listen to your gut. The Desire of a Lifetime Learner: Technologies move fast. It’s important to stay on top of new marketing disciplines (e.g., voice recognition search, programmatic, augment reality, etc.) Learning is so critical and should always be part of your professional life. The last one. The Curiosity of an Investigative Journalist: At the end of the day, it’s about searching and looking for a compelling story to tell. To write a good piece of content, regardless of the white paper, future trends or inside scoops, you need to dig in deeper than just writing a quick 500-word blog. You need to do your research to write a good piece of content. And There is no shortcut. So, roll up your sleeves, get your hands dirty, read, network and learn. There is not much to it. It’s a never-ending journey. I am still learning. Keep moving forward. Benjamin, I hope that I answered your question. That is this week's 7-minute Marketing with Pam.  If you have a question for me, you can reach me pamdidner.com or @pamdidner. Thank you for listening, until next week.  

Lahcene Guerrouj is a marketer, a tech enthusiast and a content expert, who has led many international cross-functional teams landing brands and content from HQ to the regions. Currently, he is the Global Content Marketing and Localization Manager at Salesforce, a cloud-based Customer Relationship Management (CRM) platform. Since 2015, Lahcene has been managing global marketing content strategy for top multinationals, including Dell, LexisNexis, Microsoft (Skype), Juniper Networks, and now Salesforce. He has a background in business management and e-commerce, and speaks four different languages. Originally from Paris, he has worked in San Francisco, and is now based in London, U.K. Not only is Lahcene an expert on globalization, internationalization and content marketing strategies. He also holds a Doctorate in Segway Navigation and Rider Proficiency from the San Francisco Electric Tour Company!   Links: Salesforce website Salesforce on YouTube Salesforce on LinkedIn Salesforce on Facebook Salesforce on Twitter Lahcene on Twitter  

Minter Dialogue Episode #244 — Jason Miller is Global Content Marketing leader at LinkedIn, a heady position. He’s also a Rock'n'Roll photographer and author, podcaster and all around top influencer. In this podcast, Jason and I talk about the big challenges facing business leaders and what they should be doing about. We talk about how best to use Linkedin of course, as well as how best to leverage your social profile, what are the most exciting technologies and more. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Plan. Produce. Promote. And perfect. Why are the four P's of global content marketing so important for achieving your global marketing goals? And what happens when you leave one of them out?

For a Content Marketing effort to work, you have to focus your work on creating consistently delivered content that is valuable to an audience. Sometimes our personas are simple, due to the lack of geographic area we have to cover. However, the value received in an article written for a banker in the United States could be completely different than that of a banker in Kenya. In this episode, Pam Didner and Jeff Julian discuss the new for Global Content Marketing teams and how you can get started by using the resources you already have if you are facing this issue.Biography:Pam Didner is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker, and workshop presenter at several highly regarded events around the world.Links:Twitter:https://twitter.com/pamdidnerLinkedIn:https://www.linkedin.com/in/pamdidnerWeb: http://www.pamdidner.com/Book:http://pamdidner.com/book-gcm/Show: http://emktr.co/EMPC49

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she talks with Author, global B2B Marketing Consultant and Keynote Speaker, Pam Didner. Pam is an expert creating global marketing strategies to guide a company's content marketing efforts and together they dig into the nitty gritty of effective content marketing for the Fortune 100 Senior Marketer. Most pressing in this world is the challenge of scaling content across not only multiple teams, but multiple languages and indeed, cultures. They discuss the real cost of content marketing (HINT: It's not free) and agree that measuring the effectiveness of content marketing is they only way to improve results and truly understand what is going on in the market. Be sure to connect with her on LinkedIn, Twitter, and Facebook. You can also download her FREE course - How To Build A Global Content Marketing Team or check out her book, Global Content Marketing.  Want more info about the special world of B2B Marketing? Check out her guest blog, "5 Tips for Better Content Marketing".  Original theme music by the illustrious Leighton Cordell. Learn more about your ad choices. Visit megaphone.fm/adchoices

Vice President of Marketing Integration at Schneider Electric Giuseppe Caltabiano joins the podcast to discuss how he uses the Big Rock content and turkey slices approach to content for driving real ROI, and how to master a cross-regional global content marketing strategy.  

Jason Miller, Group Manager of the Global Content and Social Media Marketing team at LinkedIn, joins Jeff for the second year in a row from MarketingProfs’ B2B Forum to discuss his move from the United States to London and how his outlook has changed on global marketing.Jason, a rock star marketer and author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11, and Jeff kick off this show with discussions around hair bands, 80s movies, the British invasion of music, and how all these influences shaped his views on global marketing. I want you to imagine an episode of VH1’s Behind the Music. The voiceover comes on with a photo montage of Jason Miller showcasing pictures of him as a photographer, his early years in the music industry, getting his start at Marketo, and working in the San Francisco office at LinkedIn. “From the outside, Jason had everything. A loving family. A career at the largest B2B social network. A side hustle taking photos of some of his favorite bands. But something was not right. Jason wanted more.” Cut away to this interview with Jason. “I felt I had one last shot to do something big.”That something big for Jason was selling a bunch of stuff and packing the rest for a move to London where he would lead up the Global Content Marketing Team. Talk about a huge change.Throughout this episode, we dive into some of the ways marketers can stop viewing their content as green field and global at the same time. Every culture, community, company, and person has a context that matters to them and seeing your content through their eyes is what real empathy requires at a global scale. If you’re a teenager looking for drive awareness for a cause, a dry goods supplier in Haiti, or a Polish bakery in the town square of Tomaszów Mazowiecki seeking to cater local events, you need content that will help you understand your audience and drive amazing results. Jason now has a mission to help these marketers and more understand what content and social media marketing is on a global scale.One of the most interesting statements Jason made for me took me out of my comfort zone and forced me to think. He stated he is not “creating content for EMEA, and localizing for the States.” What a mindset change from a global perspective. To create the content from an international context to you first, then localize it back to what is familiar will quickly show you how different context is between two countries. Team Challenge: I would like to challenge you and your marketing team to determine a market you feel you do not serve well and do whatever you need to get yourself in the mindset of a target customer in that space. Maybe do a phone interview asking contextual questions, visit a few locations if possible, and read a little bit of the current culture of whatever that segment is. Then write a piece specifically for them, maybe an 800-word how-to article. Then, create a revision of the content localized for your existing audience. I would love to hear about your experience from this challenge.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-36-jason-miller/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Twitter: https://twitter.com/JasonMillerCA •LinkedIn: https://www.linkedin.com/in/jsnmiller •LinkedIn EMEA Blog: https://business.linkedin.com/en-uk/marketing-solutions/blog •Website: http://rocknrollcocktail.com/

Pam Didner is a global content marketing strategist, a published author, and a frequent speaker, who helps her clients reach across borders. During her almost 20 years at Intel Corporation, she gained extensive experience managing product launches and marketing campaigns on a global scale. These days, Pam leads a boutique consulting firm, called Relentless Pursuit, where she trains, coaches and provides strategic guidance to enterprises and established startups. She is also teaches content marketing to graduate-level students at West Virginia University. Pam's book Global Content Marketing, published in 2014, was the first marketing book describing how to scale content across regions.   Links: Pam's website Pam's blog Pam's book on Amazon Pam on LinkedIn Pam on Twitter

In this Marketing Nerds episode, "Global Content Marketing" author Pam Didner shares how to build a content marketing strategy for global audience.The post Strategies in Global and Effective Content Marketing with Pam Didner appeared first on Search Engine Journal.

Jason Miller brought a rockstar attitude to his career, he never imagined how much success it would bring. Author of the Amazon #1 Best Seller Welcome to the Funnel, he leads Global Content Marketing for LinkedIn Marketing Solutions. Prior, he lead company global content and social media efforts for Marketo. But his real passion, music, began with ten years at Sony Music developing and executing marketing campaigns around the biggest names in music. Jason successfully aligns his personal passions with his career to find fulfilling, creative expression to all he endeavors. And when he’s not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80’s metal karaoke, and Seinfeld trivia phenom. Today, discover why your passion projects are critical to fueling to your career, and personal life satisfaction. In This Episode, You’ll Discover: What a little bit of ambition can do to transition a career If you have the passion, everything else can be learned How bringing your personality and passion to work creates opportunities and creativity Why ambition, drive, smarts, and a desire to learn trump any resumé Why no one cares about what you “want to do”, but only what you’ve done. “Don’t leave me inspired without giving be a next step” Why you should learn something new everyday… and learning cross functionally Why our should ask yourself, “what do I want to be known for?” – go learn that Why you should chase down the influencers, your heroes, and connect with them by to adding value How you can find a virtual PHD on the web, all for free Why you need to put yourself out there, get things out of your head and see who responds The challenge of learning how to ask people for help The 4 – 1 – 1 rule How your passion projects and creativity dramatically improve your day job Why there’s no such thing as work/life balance, but alignment How Megadeath ties back to B2B marketing Why job titles don’t mean a thing – “don’t worry about job titles, but getting paid what you’re worth” and more! Links and Resources Mentioned in This Episode: Jason’s Twitter:  @jasonmillerca His music blog: Rock n’ Roll Cocktail Jason’s Book – Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11 Book refered:  Content Rules by Anne Handley and CC Chapman Joe Pulizzi,

Pam Didner, Global Content Marketing, joins Pamela Muldoon on this week's episode of Content Marketing NEXT. Learn more about Pam's new journey as consultant, author and speaker, how she redefined the 4 P's for the digital age and why the need to break down silos is still part of the content discussion. 

On episode 34, Bernie Borges interviews Pam Didner about her insights on what she accomplished while working at Intel as a global integrative marketing strategist.  Listen in as she shares stories about the overwhelming task of orchestrating people with product marketing responsibilities across different regions, languages and culture. Don’t miss this informative episode about how to plan, create, promote, and measure your content marketing across regions and build a worldwide marketing strategy that works. Visit the show notes page at: http://www.socialbusinessengine.com/podcasts/

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