Marketing Crunch Podcast - Real marketing stories and insights Professional Services Businesses

If you think your audience isn’t on Facebook, you’re dreaming. There are over 2 billion monthly active users on the platform, those users are people, some of which would most likely fall within your target market. If you’re one of those business owners in professional services who may think your audience is not on Facebook… The post How Facebook Ads and Funnels Can Boost Your Lead Generation appeared first on Marketing Crunch Podcast.

I’m sure you know of someone in your industry who attracts all the attention online, and even offline. That person (sometimes referred to as an expert or influencer) stands out amongst the crowded marketplace we all play in. They are always filling a room, putting bums on seats at an event and engaging an audience… The post Upscaling Your LinkedIn Profile to Enhance Your Personal Brand appeared first on Marketing Crunch Podcast.

Many business owners, CEOs, Managing Directors or which ever title they wish to use, may think that just because they have an established brand with hundreds, or even thousands of clients, that a few sour clients would have no damaging effect on the external reputation of the business. Wrong! You see, if we think about… The post Putting Customers at the Heart of Your Business appeared first on Marketing Crunch Podcast.

The play button … it’s the most compelling call to action on the web today. People prefer video content over any other format. Why? Well for starters, our clients in professional services have attention spans of a squirrel. There is always a shiny new thing to divert their attention away from whatever they have been… The post Creating Compelling Video Content In Professional Services appeared first on Marketing Crunch Podcast.

Do you consider your business to be customer centric? I know it sounds like a silly question, because we all know that without customers we wouldn’t be in business, right? We all KNOW our customers are our most important asset in business, and whilst you may THINK you put the customer at the heart of… The post How To Align Your Content With Your Buyer Journey appeared first on Marketing Crunch Podcast.

If you’re a business owner or marketer in professional services, chances are you’ve heard of this thing called “Content Marketing”. One of the most cost effective and versatile marketing strategies around today.  I’m willing to bet that you’ve also experienced a situation where you’ve produced a piece of content and thought “Wow, I’m quite impressed… The post Find Your Content Niche To Standout In A Crowded Content Marketplace appeared first on Marketing Crunch Podcast.

Every element of your brand, from your colour scheme to the culture code statements, the logo, products and people, every element forms a part of a story, hopefully a great story. And a great story makes people feel something, and those emotions form a strong bond between the audience and the storyteller. In the old… The post How To Find And Tell Your Brand Story appeared first on Marketing Crunch Podcast.

Are you focusing any marketing efforts on delighting your current customers and creating enthusiastic brand advocates? Leveraging your customer value is a key way to fast track your business growth. For long term success, repeat purchases from your current customers is just as important as marketing to and acquiring new customers. In Don Peppers’ book,… The post Improving Customers’ Lifetime Value as a Powerful Source of Business Growth appeared first on Marketing Crunch Podcast.

So many of us are all caught up in creating video content for our website and social media channels to attract and convert new customers, we tend to sometimes forget about our existing customers. Building relationships doesn’t stop at the acquisition stage, it goes beyond new clients and focusses on scaling existing relationships with our… The post 12. Scale Existing Client Relationships With 1-to-1 Video Content appeared first on Marketing Crunch Podcast.

It is true that traditional marketing strategies are failing a lot of businesses in professional services. The traditional methods are based on the concept that marketers and businesses need to make a case for a product or service. This is the traditional thinking that has led to many promising business ideas fall behind those who… The post 11. Integrating Your Offline And Online Marketing With Tradigital appeared first on Marketing Crunch Podcast.

Beth Powell, a digital marketing strategist, joins the podcast to talk about a simple 4 phase digital marketing framework to implement into your business and boost your online marketing efforts. Some of questions and concerns you may have with your digital marketing could be “Why am I not getting the engagement and traction I want and… The post 10: 4 Phases In A Digital Marketing Strategy appeared first on Marketing Crunch Podcast.

Guy Pearson of Practice Ignition joins the podcast to talk about how he positioned his firm in the market as the “start-up accountants”.   Before founding Practice Ignition (a software tool to manage the relationships between accountants and their clients), Guy co-founded Interactive Accounting, an accounting firm with a young motivated team focusing on client… The post 9: Dealing With Clients Who Are A Natural Fit appeared first on Marketing Crunch Podcast.

Leticia Mooney, Director of Brutal Pixie and a content strategist focussed mainly on the legal profession, joins Tys Cobb on the Marketing Crunch Podcast this week to talk about … content! Although, that’s not content like blogs or articles. It goes a lot deeper than that.     When you hear the word “content” what… The post 8: Why Content Can Be More Than Just Your Blogs And Articles appeared first on Marketing Crunch Podcast.

  Jamie Davison, Founding Partner at Carbon Group, Accountants and Bookkeepers in WA, joins the Marketing Crunch Podcast to give insight into how his business successfully implements solid SEO strategies to attract new clients and generate new business.     A common misconception with SEO is that you need to either be an expert in… The post 7: Simple SEO strategies to be found by your clients online appeared first on Marketing Crunch Podcast.

Chris Hooper, an accounting “Futurist” and CEO of Accodex Partners joins the Marketing Crunch Podcast to share his marketing story and how he uses data and hard numbers to make informed decisions when it comes to marketing the firm.   We all know how important data is to our business, but just how important is… The post 6. Why this accounting firm uses data and technology to achieve fast growth appeared first on Marketing Crunch Podcast.

Ben Walker and Harvee Pene from InspireCA, a Brisbane based accounting firm, join the Marketing Crunch Podcast for episode 5. In this episode, they share their marketing journey and how using Facebook as their primary platform to communicate with their audience has helped drive the business forward.     You’ll discover in this episode: How… The post 5: How Facebook and live video has helped amplify this firm’s online presence appeared first on Marketing Crunch Podcast.

Dave O’Connor from HubSpot joins Tys Cobb in episode 4 of the Marketing Crunch Podcast to talk all things Inbound Marketing.      Inbound Marketing is a marketing technique that attracts, converts and delights clients using content, social media publishing and things like search engine optimisation and keywords, and HubSpot are the leading providers of… The post 4. Attract quality leads to your firm with inbound marketing appeared first on Marketing Crunch Podcast.

The “Happy Family Lawyer”, Clarissa Rayward, joins the Marketing Crunch Podcast in this episode to share her marketing journey and how she has used the power of her established personal brand to grow her firm, the Brisbane Family Law Centre. How a family lawyer uses personal branding to grow her firm on #MarketingCrunchPodcastTweet This In… The post 3: How a family lawyer uses personal branding to grow her firm appeared first on Marketing Crunch Podcast.

In this episode, Tys will be talking with the very first guest on the podcast. John Knight, Founder and Managing Director of businessDEPOT joins the Marketing Crunch Podcast to talk about how he embedded marketing deep within the business from day one, and how being different and offering valuable insights to his audience has enabled… The post 2: Why embedding marketing deep within the business is key to achieving fast growth appeared first on Marketing Crunch Podcast.

Hey everyone, Tys Cobb here. I want to take a quick moment to thank you for joining me on the Marketing Crunch Podcast, where I’ll be interviewing business owners, marketers, and marketing crusaders each week about how they are growing their firm, how they are generating quality leads beyond their referral network, and how marketing… The post 1: Introducing the Marketing Crunch Podcast with Tys Cobb appeared first on Marketing Crunch Podcast.