Podcasts about digital marketing strategies

"Most companies focus on acquiring new customers, but in recurring revenue businesses, 70–90% of revenue comes from existing customers. If you're not investing in retention and expansion, you're leaving your biggest growth lever untapped.” Roee Hartuv In this episode of Revenue Boost: A Marketing Podcast titled, Revenue and Retention: Why Customer Success Is Key to Sustainable Growth host Kerry Curran is joined by Roee Hartuv, Head of Revenue Architecture at Winning by Design, to unpack a mindset shift that B2B companies must embrace to grow sustainably: true revenue growth doesn't end at the closed-won stage—it begins there. Drawing from his experience advising recurring revenue businesses around the world, Roee breaks down how the traditional go-to-market model focused almost entirely on new acquisition—is no longer enough. He introduces the “bowtie” framework, a more holistic approach to GTM that prioritizes retention, expansion, and customer lifetime value. Throughout the conversation, you'll learn: Why 70–90% of recurring revenue comes from existing customers—and why most companies are underinvesting in that opportunity How customer success can become a strategic growth engine not just a support function Why expansion is more efficient than acquisition, and how to resource accordingly How to structure high-performing CS pods to support mid-market and enterprise clients Ways to equip account managers with the mindset and messaging to grow accounts without sounding “salesy” The critical role of marketing in supporting post-sale growth, from product updates to thought leadership And why companies should stop thinking of GTM as a funnel and start treating it as a bowtie This episode is a must-listen for marketing, sales, RevOps, and customer success leaders who are ready to drive sustainable revenue growt not just this quarter, but long-term. If you're serious about building a revenue engine that lasts, this one's for you."

Send us a textGet ready to dive deep into the world of live podcasting and digital marketing with Jeff Revilla, founder of PDUDI Live. In this engaging episode of Business Growth Talks, hosted by Mark Hayward, Jeff delves into his journey of transitioning from digital marketing to pioneering a new concept with his podcast theater, PDUDI Live LLC, in Pittsburgh. With his extensive background at Small Auto Group, where he spearheaded a strategy resulting in millions of organic views, Jeff shares insights into the evolution of his career and the founding of his current venture.Throughout the episode, Jeff explores the transformation of podcasts into live events, bridging the gap between virtual and physical audiences. The conversation highlights Jeff's unique approach to empowering creators, his views on creativity as a business mindset, and the intricacies of engaging a live audience. With upcoming projects like "My Guest Tonight with Jeff Revilla," and key lessons from his entrepreneurial journey, listeners gain valuable insights into the challenges and triumphs of scaling a niche entertainment platform.Key Takeaways:Jeff Revilla emphasizes the importance of creativity in business, describing it as managing creativity and pushing the limits of what's possible.Transitioning from digital marketing to launching a live podcast theater was driven by Jeff's passion for engaging audiences directly and creating community-centered entertainment.The PDUDI Live LLC model allows podcasters to host live events with minimal financial risk by sharing ticket sales 50/50, making it accessible for creators at all stages.By integrating live streaming with in-person events, PDUDI Live expands the reach and engagement of live podcasts, offering unlimited virtual attendance.Jeff's new show, "My Guest Tonight with Jeff Revilla," promises engaging content featuring unique, eclectic stories and talents, highlighting the creative potential of live podcasting.Resources:PDUDI Live LLCJeff Revilla on LinkedInBookings for "My Guest Tonight with Jeff Revilla" and other events at PDUDI LiveTune in to this insightful episode to learn more about Jeff Revilla's entrepreneurial journey and strategies for leveraging live podcasting as a dynamic medium for audience engagement. Stay connectedSupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Are you tired of feeling like you're throwing spaghetti at the wall with your podcast's marketing and just hoping something sticks? Today, I'm sitting down with marketing veteran James Hipkin, who boasts 40 years of experience, to demystify digital marketing specifically for podcasters. We're diving into strategic, actionable steps you can take to stand out from the crowd, no dancing in short-form videos necessary. Get ready to learn how to leverage your website and email list as your most valuable digital assets, optimize your content for search intent, and build meaningful relationships with your audience. This week, episode 203 of Podcasting Unlocked is about demystifying digital marketing strategies for podcasters! James Hipkin is the Founder and CEO of Inn8ly, a website design service that prides itself on creating and maintaining professional websites for small businesses without prohibitive costs. Since 2010, James has built his clients' businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach.In this episode of Podcasting Unlocked, James Hipkin is sharing the importance of reliably connecting with those on your email list and actionable steps you can take right now to implement digital marketing best practices for your podcast. James and I also chat about the following: The two digital assets you truly own: your website and your email list.The difference between informational and transactional keywords and their impact on SEO.Using the 70-20-10 rule for your email content, focusing on bringing value.The importance of empathy, humility, and patience in digital marketing.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JAMES HIPKIN:LinkedInInstagramX (formerly Twitter)Inn8lyCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

"No tech stack, no playbook, no AI prompt is ever going to get you to that ultimate breakthrough that legacy status, that hockey-stick growth. It just won't. What gets you there is brand: your story, your why, and the emotional connection you build with your buyers. No one buys from you because you're great at executing a playbook. They buy because of who you are, what you stand for and ultimately, what you stand for for them.” Lindsay Tjepkema In this episode of Revenue Boost: A Marketing Podcast, titled, Your Brand Is Your Future: Scaling B2B Revenue Beyond Playbooks and Tech Stacks, host Kerry Curran sits down with brand strategist and three-time founder Lindsay Tjepkema to challenge the conventional wisdom dominating B2B go-to-market strategies. Amid the noise of AI, tech stacks, and templated playbooks, Lindsay makes a bold case: brand is the ultimate growth engine and the most overlooked. Together, Kerry and Lindsay unpack why so many B2B leaders are stuck in a cycle of sameness, chasing tools and frameworks while ignoring the emotional resonance that actually drives buyer decisions. Lindsay shares her BRAVE framework and explains how real, human brand storytelling creates clarity, trust, and long-term revenue impact. If you're tired of performance marketing that plateaus, or if your tech stack feels full but your pipeline doesn't this episode will show you why your brand is your future.

In this episode, I had the pleasure of chatting with Dr. Sheila Fitzpatrick, a seasoned expert in veterinary practice management and valuation. We dove deep into the complexities of selling veterinary practices, exploring everything from the current market landscape to the nuances of selling to corporate buyers versus private individuals. Dr. Fitzpatrick shared invaluable insights on the importance of exit planning and how it can significantly impact the success of a sale. We also discussed the viability of both private and corporate sales, with Dr. Fitzpatrick highlighting that while corporate buyers often pay higher multiples, many veterinarians prefer selling to private individuals to maintain the essence of their practice. We also touched on the importance of understanding market trends and projections. Dr. Fitzpatrick emphasized the need for practice owners to attend town planning meetings to gain insights into local growth, which can be crucial when considering practice acquisitions. Additionally, she stressed the importance of early exit planning, ideally starting five years before a sale. This involves financial assessments, professional valuations, and preparing the business for a smooth transition. We also discussed the pros and cons of leasing versus owning real estate for veterinary practices, with ownership offering more control and stability. Moreover, Dr. Fitzpatrick shared strategies for enhancing practice value, such as diversifying services and leveraging technology. By investing in advanced diagnostic equipment and expanding service offerings, practices can increase their appeal to potential buyers. We also covered the impact of rising interest rates on practice sales and the challenges of recruitment and retention in the veterinary field. Dr. Fitzpatrick provided practical tips for effective marketing strategies, emphasizing the role of digital marketing and community engagement in attracting and retaining clients. Overall, this episode is packed with expert advice and actionable strategies for veterinary practice owners looking to navigate the complexities of selling their business.

James Hipkin is a seasoned marketing expert with over 40 years of experience helping businesses connect meaningfully with their customers. He has led global marketing initiatives for brands like Apple, Visa, and Toyota, and is now the CEO of Inn8ly, where he empowers small and medium-sized businesses with AIdriven marketing tools and website solutions. Known for his straightforward approach, James is passionate about making advanced marketing tools accessible and impactful for all. For more information, visit vipchatwithjames.com and inn8ly.com.

Get valuable marketing insights from Russ Henneberry, an AI-powered marketing consulting expert and co-author of Digital Marketing for Dummies. As a marketing coach, he shares essential marketing strategies for leveraging AI in your business operations.Through business coaching and proven marketing tools, Russ demonstrates how to enhance your digital presence and drive growth. RUSS HENNEBERRY is an AI-powered digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He's the Founder of The CLICK, an AI marketing training and community platform. Russ also consults and trains employees to increase marketing efficiency and ROI using AI technology and tactics. He's worked on digital marketing projects for dozens of small and mid-sized businesses. Russ has also certified thousands of professionals in content marketing, email marketing, and search engine optimization (SEO).Contact Information:Email: russ@modernpublisher.com Website: https://jointheclick.ai LinkedIn: https://www.linkedin.com/in/russhenneberry/ Facebook: https://www.facebook.com/groups/theCLIKK X: https://x.com/russhenneberry Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services

The Future of Integrated Media – Smarter Digital Marketing for Revenue Growth"It's no longer about winning the channel; it's about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today's consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact creative, we lift all ships. The brands that break down silos and adopt an integrated, customer-first approach will drive real, measurable growth." That's a quote from Sammy Rubin, VP of Integrated Media at Wpromote, and a sneak peak at today's episode. In this episode The Future of Integrated Media: Smarter Digital Marketing for Revenue Growth I  sat down with Sammy Rubin, VP of Integrated Media at Wpromote, to discuss the evolving landscape of digital marketing and how business leaders can optimize their media strategies for sustainable revenue growth.With budgets tightening and expectations rising, business leaders must rethink how they allocate marketing dollars. Sammy emphasizes the need for brands to unify their internal teams, leverage data-driven decision-making, and test integrated strategies that align with evolving consumer behaviors to drive sustainable revenue growth. Be sure to stay until the end when Sammy shares what you need to start optimizing integrated media asap! Are you ready to take your marketing strategy to the next level! Let's go! Kerry Curran, RBMA (00:01.186)So, welcome, Sammy. Please introduce yourself and share your background and expertise.Sammy Rubin (00:07.025)Thank you so much for having me. I'm Sammy Rubin, VP of Integrated Media at Wpromote, a leading independent marketing agency. I do everything from consumer insights and category intelligence to media planning and buying. Everything we do is underpinned by industry-leading intelligence, and we have an amazing creative team as well. So, we really support clients in achieving their business goals through all aspects of our work.In my role as VP of Integrated Media, I oversee the teams developing integrated strategies for our clients—everything from CPG to retail to entertainment. I have the privilege of being part of these teams and helping to guide what we take to market.Just a bit more background about me: I've been on the agency side my whole career and have had the privilege of working with some amazing brands. I've partnered with disruptor brands like SoulCycle and Yasso Frozen Greek Yogurt (which is always stocked in my freezer), as well as Fortune 500 companies like Nike and WarnerMedia. I started as a paid search manager, and it's been an incredible journey evolving from a single-channel focus to an integrated media leadership role.It's been amazing to watch media evolve and see how having an integrated media lead on your business is a no-brainer. It provides a holistic view of how all marketing investments contribute to business results—which is what we're all rallying around today.Kerry Curran, RBMA (01:51.15)Thanks, Sammy. I'm so excited to have you and hear about what you're seeing, hearing, and doing these days. We're such kindred spirits—I also grew up in the performance media world. I actually started as an SEO manager because, at the time, paid search was still new. But you're right—there has been so much evolution, and the channels are constantly changing and getting smarter.To your point, you can't just have a single-channel approach or strategy anymore. I love your integrated media role. You must get to see it all. What trends are you seeing these days?Sammy Rubin (02:33.041)Yes, my focus over the past 18 months or so has really been on commerce. There are many definitions of commerce in this space right now, but what I mean is partnering with brands that have direct-to-consumer objectives—whether through e-commerce, their own brick-and-mortar stores, or wholesale retail relationships, including Amazon.When it comes to commerce, what we're finding—back to the point of integration—is that it's no longer about winning the channel; it's about winning the customer. And when I say "channel," I mean both media and sales channels. Clients have sales objectives across different retailers and distribution points, but if we do our jobs right as marketers—effectively reaching the right audiences with the right message and high-impact creative—it lifts all ships.We see this reflected in data and our own behaviors. You and I, like most consumers, search on social media, pre-validate in-store purchases on Amazon or Reddit, and then take the next step. So, it's really important for brands to take a customer-first approach—understanding where they show up and ensuring their creative is more critical than ever before.I think the latest eMarketer stats show that adults in the U.S. spend over 13 hours a day with media. That's a lot. Like, what else do we do? Sleep? I know I get eight hours of sleep every night—at least, all my trackers tell me that. But if we're spending that much time with media, exposure alone is no longer enough. We need to drive engagement.That's where creative is the new media targeting—it's the new media strategy for many environments. In Meta's algorithm, over 50% of what you pay is based on projected creative engagement and other creative-related factors. As brands, we must show up consistently across platforms because customers bounce from place to place.Kerry Curran, RBMA (04:05.422)That's a lot—all our waking hours!Sammy Rubin (04:24.349)Exactly! And advanced measurement plays a big role here. Consumers will purchase wherever it's convenient—whether that's Amazon, TikTok, or in-store. We're launching TikTok Shops for many clients, and having an integrated measurement approach helps avoid the blind spots created by siloed data.For example, we often see a CTV campaign or a social program funded by a DTC marketing team drive sales at Walmart or Amazon stores. That's because, to the customer, those distinctions are irrelevant—unless there's a specific offer tied to the channel.We build high-velocity media mix models for our clients through our proprietary tech platform, Polaris. This platform integrates foundational reporting, media mix modeling, and incrementality test design, helping us showcase the impact of different media activities on various business outcomes.Kerry Curran, RBMA (06:25.41)Yes, I love that. The holistic experience is key. Customers don't care if an ad is on Meta or Google, and they likely won't even remember where they first saw it.I was just recording another episode on media mix modeling and attribution. The point made there was that we're going back to measuring impressions and the importance of creative—because it provokes an emotional response and drives action. But we can't control what action they take. We just have to ensure our brands are out there, engaging, and driving conversions.Sammy Rubin (07:13.437)Exactly! It's about reframing high-intent actions. Are we seeing an increase in Instagram profile views? Organic social video views? These are proxies for site traffic. For many audiences, especially Gen Z, social media is the new website.Kerry Curran, RBMA (07:41.198)Right.Sammy Rubin (07:43.121)And that perspective needs to be incorporated into measurement strategies.Kerry Curran, RBMA (07:49.486)That's such a great point. You also mentioned retail media—when you and I started, it wasn't a thing. Now, it dominates strategy and investment dollars. How are you incorporating that shift into your clients' strategies?Sammy Rubin (08:15.781)Retail media investment growth is astronomical. Retailers have turned into media conglomerates, and they want a bigger share of total marketing budgets—not just retail budgets. They now offer influencer marketing, off-site paid search via Google and TikTok, first-party retail data, and closed-loop measurement.Retail media is just media. We know that brands have historically driven sales across all retail doors through broad awareness campaigns. That still holds true today. Clients now ask us whether they should invest directly with retailers or take a broader media mix approach.We recently ran a matched-market test for a client, exposing certain markets to media activations while holding others out. We drove measurable 10-20% sales lift in those markets without retail media—proving that broader media strategies can also drive retail results.Kerry Curran, RBMA (10:45.016)Wow. Yeah.Sammy Rubin (11:00.923)We're constantly testing to see what works for our clients. What works for one brand might not work for another. But with everything being retail media, the role of an integrated media strategist is to figure out the right places and spaces to activate and how to hold those dollars accountable for achieving objectives.Kerry Curran, RBMA (11:21.432)I love that example and the market testing approach because brands' budgets are getting smaller, yet we're all expected to do more with less. It's about driving effectiveness and efficiency and figuring out how to do it. To your point, if you don't have the budget, you can't just dump everything into the retailer—you have to get smarter and more strategic.So much of this revolves around consumer behavior and what they're going to do. I know this shift—thinking more about consumer behavior versus channel targeting—is a big one for clients. How are you educating them and pushing for that integration?Sammy Rubin (12:11.567)Yes, it really depends on the brand. The internal organizational structure can vary drastically, even among brands within the same vertical or of the same size.For example, we have CPG brands that have both a D2C marketing lead and a retail marketing lead. Others have a D2C marketing lead, a retail e-commerce lead, and a shopper lead.Or, we might have a brand with a brand marketing lead, a performance and growth marketing lead, and a retail lead. There's no standardization in terms of which teams drive which commerce objectives.But in every case, what's required is an integrated media mix to drive those different commerce objectives—whether direct-to-consumer, e-commerce, in-store, or retail. All of these teams start circling around the same media platforms and creative messaging but in service of different financial goals tied to different commerce channels.When that happens, resources are duplicated, and creative production multiplies.Kerry Curran, RBMA (13:31.138)Yes, they start competing with each other.Sammy Rubin (13:36.101)Exactly. And I don't know what the incentive structure looks like behind the scenes, but it likely plays a role in who wants control over what.The bigger issue is the blind spots in measurement when there's no unification or transparency across data, activation schedules, or even simple things like campaign calendars.For instance, if the DTC team is running a massive CTV activation but the team managing Amazon retail media or brand search isn't aware, they might not adjust their investments to capture that demand.Having remarketing audiences set up properly and ensuring synergy between teams is crucial for marketing efficiency. And that requires unification.I won't sugarcoat it—it's challenging work. Many brands have legacy structures and long-established ways of working. But the data doesn't lie.At the end of the day, all these different marketing stakeholders are laddering up to a single point of accountability—the CMO, the VP of Marketing, or another senior leader.The CFO obviously cares too, right? They want to maximize the return on marketing investments and find efficiencies.So, we're building operating models to unify teams internally, especially across planning. What are the different goals, product priorities, budgets, and audiences? These will often be different for each team, but by coming together in an integrated planning session, we can align efforts.That way, teams can draft off each other's impact, shift certain responsibilities where needed, and ensure media dollars are deployed strategically. From a measurement perspective, we then report on both individual and collective goals.We also do more integrated reporting and measurement. What's the halo effect of different media tactics on different commerce channels?For example, we've seen cases where a retail client scaled back social media, and the Amazon team later reported a bad sales week. When teams don't communicate, they don't realize the relationship between social media in the market and performance across different distribution channels.Using data as a unifying factor is so important. It sounds obvious, but truly building that data foundation is critical.Kerry Curran, RBMA (16:36.076)Yes, I've seen exactly what you're talking about—when internal teams don't share their strategies, they either compete or lack alignment.Your consultative approach—bringing an organizational and data framework to clients—must be invaluable for improving efficiency and effectiveness. I love that your clients are listening and working with you to optimize.You also have a solution to unify this data. Can you share more about your data platform?Sammy Rubin (17:38.973)Yes, at Wpromote, our proprietary tech platform is called Polaris. It serves as the foundation for all our standard media reporting.We have over 100 API connections with various media and data sources. We use this to build an integrated data taxonomy—not the most exciting topic, but extremely important—so we can see all our data in one place.On top of that, we can layer in advanced analyses, including media mix modeling, incrementality test design, and scenario planning. For example, if we launch a new media channel, scale back an existing one, or receive additional budget, how can we best optimize our investments?Sammy Rubin (18:38.141)Once we have that data foundation, we can integrate additional factors like pricing data and promotional data to enhance modeling. This allows us to distinguish the impact of media versus price or distribution as key levers in achieving business goals.It's all about moving from crawl to walk to run, but it's entirely attainable with the right data infrastructure.When I joined Wpromote in 2020, one of my first priorities was building our media strategy department to help clients achieve holistic business results.It's one thing to have integrated measurement and insight presentations, but actually moving dollars and stewarding budgets across the entire media mix is critical.Our media strategists lead this effort, ensuring innovation while leveraging the right mix of people, technology, and processes to drive success.That's how we help our clients.Kerry Curran, RBMA (20:02.734)It's so valuable. As you were talking, I kept thinking about how not only the media channels have evolved but also how data has evolved.Marketers are getting smarter, brands are targeting audiences more effectively, and investments are working harder.This has been so helpful—thank you for sharing your expertise.For listeners who want to get started, what's the first step you'd recommend for brands looking to optimize and integrate their media strategies?Sammy Rubin (20:42.545)Step one: Have a conversation with all your internal counterparts who oversee different marketing investments and priorities.Get a full picture of all media currently in-market—or planned—to identify synergies.See where you might unlock value by integrating investments across teams. Often, the same media partner is being leveraged by multiple teams, but they're working in silos.Then, start building integrated media reporting.You don't need API connections or advanced modeling on day one. Just align on KPIs, how teams measure success, and how media investments are being attributed.Once you identify trends—like, "Hey, two weeks ago, this team ran a large CTV activation, and we saw a lift"—you can start applying causal impact modeling to confirm relationships.Kerry Curran, RBMA (22:30.85)I love that. Sammy, thank you so much. This has been so valuable.How can people find you?Sammy Rubin (22:47.355)Find me on LinkedIn—Sammy Frankel Rubin—or through Wpromote. If anything we discussed today sounds interesting, feel free to reach out.Kerry Curran, RBMA (22:59.918)Excellent! Thank you so much, Sammy. Looking forward to speaking again soon!Sammy Rubin (23:05.51)You too—thanks so much!

In this conversation, Jay discusses the dynamic nature of digital marketing ecosystems, particularly focusing on platforms like Shopify, Facebook ads, and Google ads. He emphasizes the importance of adaptation in the face of constant changes within these platforms and shares insights on how businesses can thrive by leveraging these evolving ecosystems.TakeawaysWe've been on the partner program for a while.It's been tremendous for just getting connected.All these platforms are living, breathing ecosystems.They're constantly changing.You have to evolve or die.I don't see any per se changes.I only see Shopify growing as an ecosystem.Chapters00:00Introduction to E-commerce Journey06:32Transitioning to the Agency Space10:06Trends in E-commerce and Influencer Marketing14:35The Role of AI in E-commerce19:15Finding Your Unique Voice in E-commerce21:58Navigating Shopify's Evolving Ecosystem

"It's no longer about winning the channel; it's about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today's consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact creative, we lift all ships. The brands that break down silos and adopt an integrated, customer-first approach will drive real, measurable growth."That's a quote from Sammy Rubin, VP of Integrated Media at Wpromote, and a sneak peek at today's episode. In The Future of Integrated Media: Smarter Digital Marketing for Revenue Growth, Kerry sits down with Sammy to discuss the evolving landscape of digital marketing and how business leaders can optimize their media strategies for sustainable revenue growth. With tightening budgets and rising expectations, business leaders must rethink how they allocate marketing dollars. Sammy emphasizes the importance of unifying internal teams, leveraging data-driven decision-making, and testing integrated strategies that align with evolving consumer behaviors to drive measurable results. 

In this episode of the Econ Dev Show, host Dane Carlson speaks with marketing consultant Alissa Sklar about effective digital strategies for economic development organizations. They discuss leveraging AI tools while maintaining an authentic voice, website management tips for small EDOs, content amplification through LinkedIn, and how to build partnerships with educational institutions. Alissa offers practical advice for economic developers wearing multiple hats, emphasizing how to maximize impact with limited resources and time. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Actionable Takeaways Use AI tools like ChatGPT to draft content, but always rewrite it to match your organization's voice and verify all information. Amplify LinkedIn posts by having your director and board members repost content with additional commentary to significantly increase reach. Define clear objectives for all marketing content (website visits, downloads, event attendance) before creation. Avoid using auto-translate features that might make your organization appear to have capabilities it doesn't. Partner with local universities or community colleges for mutually beneficial marketing projects. Repurpose and leverage the same content across different platforms to maximize efficiency. Develop a consistent hashtag strategy for your organization's social media posts. Focus website content on what visitors need rather than internal organizational structures. Build relationships with educational institutions to connect with future business leaders. For small EDOs, prioritize quality website content over trying to maintain presence on too many platforms. Special Guest: Alissa Sklar.

When social media is buzzing with algorithms, trends, and shiny bio tools, it's easy to overlook the importance of keeping things...yours. Enter: the magic of hosting your Instagram bio link on your own website. If you're still using third-party tools to manage those clickable links in your bio, it's time to rethink your strategy. In this episode, we'll explore why you should house your bio link on your website, how to build a clickable bio link page in Canva to embed on your site, and—most importantly—how this ties directly to your Profit Pipeline™. -------------- Ready to take the next step? Create your bio link page today and watch how it transforms your Instagram strategy. Need a hand setting up your Profit Pipeline™? Check out Business Vault HQ to learn all the steps you need to bring in leads and convert them into sales. Shownotes: https://kristinkorn.com/custom-instagram-bio-link-guide/    

Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth"The big ‘aha' moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling." – That's a quote from  Jeff Greenfield, CEO of Provalytics and a sneak peak at today's episode. Today, we're diving deep into one of the most critical challenges in modern marketing: measurement.How do you know if your marketing dollars are truly driving revenue? Are you making data-driven decisions—or just guessing? In today's episode Smarter Marketing Measurement – Your Competitive Edge for Revenue Growth, I'm joined by Jeff Greenfield, CEO and co-founder of Provalytics.In this episode, Jeff and I discuss:✔️ Why most marketing measurement is broken—and how to fix it✔️ The impact of upper-funnel branding and how to prove its ROI✔️ How AI and machine learning are transforming attribution✔️ How to align marketing and finance using a single source of truthBe sure to listen to the end where Jeff shares actionable steps to improve your measurement strategy today!Are you ready to take your marketing strategy to the next level! Let's go! Kerry Curran (00:01.144)So welcome, Jeff. Please introduce yourself and share a bit about your background and expertise.Jeff Greenfield (00:07.758)I'm Jeff Greenfield. I am the co-founder and CEO of Provalytics, an AI-driven attribution platform. Since 2008, I've been in this space to answer that old question from John Wanamaker: "Half the money I spend on advertising is wasted. The only problem is, I don't know which half." Since 2008, I've been helping marketers and brands determine which half is wasted and how to redeploy those existing funds to increase their return on investment.Kerry Curran (00:45.678)Excellent. We're excited to hear everything you know about analytics, data, and attribution. So tell us—when your prospects or brands call you for the first time, what are some of the business challenges they face that make them realize they need your help?Jeff Greenfield (01:06.432)I'd say one of the top challenges is the concept of overcounting. Most marketers operate in more than one channel—typically five or six or more. Each channel has its own way of counting. The best way to think about it is that when you're advertising on Meta, they don't know that you're also on TV. They don't know that you're on Google. Criteo doesn't know that you're on Amazon.Kerry Curran (01:17.742)Mm-hmm.Jeff Greenfield (01:33.294)If you have a thousand orders in a day and you're working across five partners, when you add up all their data, it may actually tell you that you had 5,000 orders. So, overcounting is a major issue. Marketers often ask, “How do I figure out all this math?”Another big challenge is knowing that, as a marketer, you hear anecdotally that channels like connected television (CTV) and podcast advertising work for brands similar to yours. Yet, when you try them, you don't see results, and you wonder, “What's the magic? How is it working for them, but not for me?” You don't see the numbers going up, and you're trying to figure out why.Finally, one of the biggest challenges is the constant tension between marketing and finance. Finance teams are heavy on math, and they often talk about marketers under their breath, saying we don't understand how math works. Meanwhile, marketers think finance doesn't understand how marketing works. This disconnect is critical because finance controls the budget. If you want more budget, you have to speak their language. Those tend to be the biggest issues.Kerry Curran (02:57.442)Yeah, it's definitely a challenge. I'm nodding and laughing because we all know that CFOs are the hardest to convince of marketing's value—especially for upper-funnel initiatives. I believe in the rising tide lifting all ships when it comes to marketing, but you're right. If you can't align investment at the channel level or prove overall impact, it becomes much harder to justify.You're helping clients identify the sources of traffic and revenue. How do you solve for this? How are you helping them build out a single source of truth?Jeff Greenfield (03:47.534)That's the key—figuring it out. One issue within organizations is that, going back to my earlier example, if a company has five agencies, each agency is using its own methodology. They rely on platform metrics, their own internal metrics, and the marketing team's metrics. So, if each agency uses three different methods, and then finance has its own, that means the company has 15 or 16 different sources of truth.Kerry Curran (03:56.077)Yeah.Jeff Greenfield (04:17.358)This becomes a huge issue. We solve it using a statistical, machine-learning, AI-driven approach.Back in 2008, when I built C3 Metrics, we could collect 100% of the data—all website data, third-party data, and impression data. We could track an end-to-end trail, with date and timestamp, whenever someone converted.Then, privacy regulations changed everything. Facebook, YouTube, iOS—they all said, “You can't have impression data anymore.” Now, there are more data gaps than available data. So, we had to ask, “How do we fill these gaps?” That's where statistics, machine learning, and AI come in.The great thing is that we no longer need user-level first-party data. AI has become so advanced that all we need is daily aggregated marketing data from platforms and separate conversion data. We can link them together.This allows us to connect digital and traditional channels to digital KPIs—whether on a company's website, Amazon, or other marketplaces. We can even connect marketing impressions to individual scripts written each day.We're now in a privacy-centric world. We're not tracking at the user level, but because of stronger math and faster computers, we can achieve insights that were previously impossible.Kerry Curran (06:26.286)That's incredible. You bring up so many examples of how difficult it is to track conversions and touchpoints, and to demonstrate a channel's benefit and halo effect. So, break it down—how do you help brands, as you've said before, measure the unmeasurable?Jeff Greenfield (06:54.636)It's really about understanding how different channels impact one another.I was talking earlier today with a TV agency for one of our clients, and I reminded them how much things have shifted. Years ago, direct response TV ads would say, “This product is only available through this 800 number—limited supplies!” People would stop what they were doing and call.Now, consumers know they have options. They can visit the website, check Amazon, or walk into Walmart. The challenge is understanding how media in one channel influences conversions in another.For example, a brand might run TV ads directing viewers to their website, but most people actually go to Amazon instead.The biggest way we help brands is by taking data through a step-by-step process. First, we align the internal marketing team, because this is a new way of looking at data. Insights may feel uncomfortable at first—because they challenge assumptions.Then, we work with agencies. Brands hire search agencies to follow Google's guidance. But when you're advertising in 20 different places, you need to shift focus. Convincing agencies to adopt a new methodology takes time.Once everyone is aligned, we integrate the data into internal dashboards. This is where things get exciting—the CMO or VP of Marketing can go to finance and say, “Look at the dashboard. The numbers add up. Overcounting is fixed. The halo effect is accounted for.”And that's how you, as a marketer, get a bigger budget to grow the brand.Kerry Curran (10:34.094)That's so smart. Change management is one of the hardest parts of implementing new strategies, especially in marketing. How do you convince marketers, agencies, and CFOs to trust your data?Jeff Greenfield (11:04.142)Great question. Unlike old attribution models, which weren't incremental, our data is fully incremental.To build trust, we back-test all data. We validate models using a method called K-fold testing. Instead of withholding a full month of data, we train the model with a month's data but hold back different portions across multiple tests. This lets us validate the model while keeping recent data.But the real proof comes when marketers act on our insights. The moment they cut a campaign they thought was working, and 30–60 days later, sales remain unchanged—that's the aha moment.Here's the transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (11:04.142)Well, that's a great question. Unlike the days of attribution—where the big complaint was that it was never incremental—our data is entirely based on incrementality. Everything we do is incremental. One of the ways we convince people of this is by back-testing all the data to validate the models.Kerry Curran (11:05.688)You.Kerry Curran (11:11.054)Mm-hmm.Jeff Greenfield (11:33.986)What I mean by that is, if you go back to the old days of marketing mix modeling, you would use about three years' worth of data. The last month of data would be held back, and then you would ask the model to predict the revenue for that most recent month. You could then compare the prediction with actual revenue to assess how well the model worked, which helped build confidence in the results. However, those results were based on a three-year period and were primarily used for planning the next year.Kerry Curran (12:03.832)Mm-hmm.Jeff Greenfield (12:04.158)But marketers today are most interested in what happened in the last month or even the last week. We don't want to hold back that data. There's been a lot of work in machine learning and AI to validate models while still providing the most recent insights.A technique called K-fold testing was developed for this purpose. It involves training the model using a month's worth of data while holding back a portion of the days. For example, we might hold back the revenue, leads, or add-to-cart data for 20% of the days and ask the model to predict those values. Then we repeat the process, holding back a different 20%, and do this five times. By the end, we've held back 100% of the data at different points, allowing us to fully validate the model's accuracy.Even though we can show a chart demonstrating that the model predicts outcomes with, say, 93% accuracy, nothing beats real-world testing. If the model suggests that a campaign isn't producing the expected results and recommends cutting it by 50%, we can test that recommendation by actually reducing the spend and observing what happens.Kerry Curran (13:11.758)Mm-hmm.Jeff Greenfield (13:26.816)The big “aha” moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling.The truth is, if you're not using analytics at this scale, much of what you're doing may have little to no impact. That's the first thing to recognize. But it's also important to understand that you didn't know any better before. The focus should always be on improving and moving forward. The best way to build trust in the model is to first show how well it predicts outcomes, and then implement the recommendations to see the results in action.Kerry Curran (14:18.946)Yeah, that's so smart. I love how you're able to prove the impact of your model and show how it works. It's a challenge to truly understand what's working in marketing.One of the things we've discussed before is the impact of branding initiatives and how different channels influence the bottom line. How are you uncovering those insights for marketers, especially in channels where there's less of a direct click path?Jeff Greenfield (14:54.636)First off, I think many marketers who have only worked in digital marketing have a warped view of how marketing actually functions. I blame Google Analytics for this because it's entirely click-based.Many marketers believe that we invest dollars to buy clicks, and clicks lead to sales—that's how marketing works. But that's actually not how marketing works.The click is the last thing that happens. What we do as marketers is invest dollars to buy eyeballs, which we call impressions. We buy impressions to capture attention. The job of those impressions is to build awareness, and when awareness is built up enough, people will take action—whether that's visiting a store or, in today's world, clicking on a website.For most brands today, their "store" is online, meaning clicks lead to conversions. But the hyper-focus on clicks—driven by Google, Meta, and other digital platforms—has pushed marketing dollars toward the lower funnel, at the expense of brand-building efforts.Kerry Curran (16:22.126)Mm-hmm.Jeff Greenfield (16:22.242)And that's a problem because the lower funnel is the most competitive space. It's a bidding war. If you spend the same budget this year as last year on a particular channel, you'll likely get fewer clicks because the cost per click keeps rising. Just look at Meta's and Google's earnings reports—they keep increasing because advertisers are stuck in this lower-funnel trap.Kerry Curran (16:42.232)[Laughs] Mm-hmm.Jeff Greenfield (16:50.102)Larger brands are catching on. They're moving up the funnel. Investing in upper-funnel marketing is the gift that keeps on giving because your funnel stays full. It delivers returns at twice the rate of lower-funnel tactics.We measure this by focusing on how marketing actually works—tracking impressions rather than just clicks. Our impression-centric model allows us to compare different channels—linear TV, CTV, direct mail, paid social, and more—on an apples-to-apples basis.Branding efforts often take longer to show impact, but we track multiple KPIs, not just revenue. We incorporate leading indicators, such as website traffic, call center volume, and other engagement metrics, to capture branding's long-term effects.Branding has always been critical, but now it's finally being recognized as the key to long-term growth.Kerry Curran (18:40.856)Mm-hmm.Kerry Curran (18:44.812)Yes, I completely agree. I've seen this play out across multiple brands. There's been such a race to the bottom—just focusing on immediate conversions without building awareness or customer relationships.I hope more marketers and CFOs are listening to this. Branding is the growth lane, and making smarter investments across channels is what truly drives long-term revenue growth.Jeff Greenfield (19:18.614)A thousand percent. Most marketing today is focused on offers, benefits, and limited-time deals. But brands that differentiate themselves with emotional messaging—connecting with their audience on a deeper level—win in the long run.Marketers obsessed with lower-funnel performance often forget that consumers form emotional connections with brands, and those connections drive purchasing decisions. The complexity of digital marketing has caused many to lose sight of fundamental marketing principles.Kerry Curran (20:14.53)Yes, I agree! That's exactly why we're here—to help educate people on marketing strategies and foundations.One key thing you've pointed out is that you can tie ad creative and messaging to performance. Going back to that emotional connection, how are you testing and measuring it?Jeff Greenfield (20:43.694)Absolutely. We incorporate ad creative as a dimension in our model. This works well for video, TV, and radio advertising. Even for search and social, brands can extract key ad attributes and integrate them into their marketing hierarchy.Once you categorize creative elements, you can analyze which components are driving higher sales or leading indicators. This data informs future creative strategies, ensuring continuous improvement. That's what makes this so exciting.Kerry Curran (21:32.62)I love that. Insights like these help brands become smarter, more efficient, and more effective with their marketing investments.Jeff, thank you so much for your expertise. For marketers who want to improve their measurement approach, where should they start?Here's your transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (20:43.694)Absolutely, because that becomes one of the dimensions of the model. What's really exciting is that when brands actually take the time, they can easily analyze this for video advertising, TV, or radio. However, it becomes a bit more challenging when dealing with search and social ads.That said, it doesn't take much effort for marketers to go through their ads, identify key attributes, and integrate them into their marketing hierarchy. Once they do that, they can start seeing which ad components drive more sales or leading indicators. This, in turn, helps shape future creative decisions. That's what makes this so exciting.Kerry Curran (21:32.62)Yeah, I love that. I love the level of insight, and anything that helps brands become smarter, more effective, and more efficient with their investments is incredibly valuable.Jeff, I appreciate all of your insights. For the people listening who are thinking, I need to get smarter about my measurement, what are some foundational steps they should take to get ready?Jeff Greenfield (21:59.128)Well, the first thing I'd say is that most marketers running campaigns typically have a Google Sheet sitting on their desktop or laptop. It tracks daily spend, clicks, cost per click, and cost per sale. But what's often missing is the impression number.And chances are, when they downloaded the reports to build this sheet, impressions were included in the data—they just ignored the column.Kerry Curran (22:09.422)You.Jeff Greenfield (22:28.096)So, I'd recommend repulling all of that data for the last 12 months on a daily basis. Add an impressions column right after the date, then start graphing your daily impression volume alongside your daily clicks and daily sales. Look for relationships in the data.This is a DIY approach to what we do at Provalytics.Kerry Curran (22:40.204)You.Jeff Greenfield (22:54.302)As you analyze these relationships, look for a time delay between impressions rising and an increase in clicks and conversions. When you identify days where impressions spiked and led to a later uptick in sales, dig into those specific days. What did you do differently? That's the type of activity you want to do more of.This is the first step in preparing for a paradigm shift—understanding that we buy impressions, and that's where marketing analysis should begin.Kerry Curran (23:17.166)I'm sorry.Jeff Greenfield (23:22.964)The second step is education. At Provalytics, we've put a lot of thought into this, especially with all the privacy changes and how the industry is evolving.We created an Attribution Certification Course that covers the past, present, and what we see as the future of attribution. Because marketing will continue to change, the best way to prepare is by strengthening your foundational knowledge.The course is completely free. It takes about an hour and a half to complete, and there's a quiz at the end. If you pass, you get a certification you can showcase on LinkedIn. It's a great resource to deepen your understanding of how we got to where we are today.Kerry Curran (24:11.278)Excellent, Jeff! This is incredibly valuable. I'm definitely going to check out the Attribution Certification myself.Tell us—how can people find you? Where can they get in touch with you and learn more about Provalytics?Jeff Greenfield (24:25.634)People can always find me on LinkedIn if they want to connect. They can also visit the Provalytics website, where we offer an on-demand demo.We also host regular live demos, where we walk through the platform in detail and explain exactly how the modeling works. If anyone is interested, they can sign up, watch the demo, and schedule a time to chat with us.I'm always happy to speak with marketers—or anyone interested in this space. I know that, to most marketers, this is just math, but to me, it's kind of sexy.Kerry Curran (25:07.382)Awesome! Well, I'm glad we're making data and attribution sexy again, right, Jeff?Thank you so much for sharing your expertise, insights, and free resources with the audience. This has been fantastic.Jeff Greenfield (25:13.506)That's right.Jeff Greenfield (25:27.064)My pleasure, Kerry. Thank you so much for having me.

Mastering SEO, Keyword Research & Digital Marketing Strategies for Business Growth with Jeff ClantonSummary:In this episode of Stay on Course, host Julie Riga and co-host Scott Smith welcome Jeff Clanton, co-owner of Blue Creek Digital LLC, to discuss the power of SEO, digital advertising, and content marketing. Jeff shares expert insights on keyword research, search intent, and SERP features like featured snippets and FAQ sections to enhance online visibility. He highlights the importance of optimizing website content, using tools like SEMrush and Ahrefs, and implementing a hub-and-spoke model to establish authority. The discussion covers practical strategies for improving search rankings, including leveraging image alt text and structuring content effectively. Jeff wraps up by emphasizing consistency in digital marketing and directs listeners to Blue Creek Digital's website, LinkedIn, and Facebook for more insights.Main Article:Stay on Course with Julie Riga: Ingredients for SuccessIn this insightful episode of the Stay on Course podcast, host Julie Riga welcomes co-host Scott Smith and special guest Jeff Clanton, co-owner of Blue Creek Digital LLC. Jeff, an entrepreneur and expert in SEO, digital advertising, and content marketing, shares invaluable insights into mastering search engine optimization to help businesses grow and leave a lasting legacy. The conversation is packed with strategies for leveraging keyword research, optimizing website content, and understanding search engine results pages (SERPs) to achieve measurable success online.Jeff breaks down the importance of search intent, explaining how businesses must tailor their content to match what users are truly looking for. Whether targeting informational, comparative, or transactional searches, the key to success lies in understanding audience behavior. He also highlights the role of key SERP features like featured snippets, FAQ sections, and image packs in boosting online visibility. Throughout the discussion, Scott and Julie gain new insights into the nuances of SEO, uncovering how elements like image alt text and properly structured content can enhance search rankings.Key IngredientsKeyword Research – Utilize tools like SEMrush, Ahrefs, and Google search suggestions to find high-performing search terms that align with audience intent.Search Intent Optimization – Create content tailored to informational, comparative, and transactional searches to meet users' needs effectively.SERP Features Utilization – Leverage featured snippets, FAQ sections, and image packs to increase visibility on search engine results pages.Website Content Optimization – Ensure content is well-structured, includes relevant keywords, and incorporates image alt text for improved search rankings.Hub-and-Spoke Model – Develop a central pillar of content (hub) supported by related subtopics (spokes) to establish authority in your industry.Image SEO – Optimize images with descriptive alt Connect with JeffWebsite: bluecreekdigital.comLinkedIn: linkedin.com/in/jeffery-clantonAbout Julie RigaLearn More About Julie: Julie Riga Website / linkedin.com/in/julierigaJulie Riga is a certified coach, trainer, speaker and author with over 20 years of experience in the Pharma Industry. Julie's education is vast with studies that include business, communications, training and executive coaching.Julie started on this journey because she had a strong desire to pass on the knowledge and skills passed on to her by her father, Ennio Riga, an inspirational man who taught her how to keep going irrespective of the challenges that life may present you with. Based in New Jersey, Julie has travelled the world supporting corporations, business leaders and individuals on their journey of empowerment and growth.

Send us a textWe're breaking down the marketing funnel in a way that actually makes sense for the small business owner and solopreneur—so you can attract, nurture, and convert leads effortlessly. If you're ready to make your content work for you, this is a must-listen!

In today's digital world, churches need strong online strategies to reach people and grow their communities. With so many options—social media, websites, email campaigns, and more—it can be hard to ... Read More

This week on The Home Builder Digital Marketing Podcast, Jay Dixon of AdsIntelligence Marketing joins Greg and Kevin to discuss home builder digital marketing strategies that generate more qualified leads. https://www.buildermarketingpodcast.com/episodes/260-home-builder-digital-marketing-strategies-jay-dixon  

Cooper Schwartz: Monetizing Content: How Top Publishers and Brands Maximize Reach and Revenue Impact“The brands that win aren't just the ones with the biggest budgets—they're the ones that strategically align performance and brand marketing to maximize reach and revenue.” That's a quote from Cooper Schwartz and a sneak peek at today's episode.Hey there, I'm Kerry Curran, Revenue Growth Consultant, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.Every episode, I sit down with top experts to bring you actionable strategies that drive real revenue results. If you're serious about growth, hit subscribe to stay ahead of your competition.In this episode, titled Monetizing Content: How Top Publishers and Brands Maximize Reach and Revenue Impact, Cooper Schwartz, Head of New Business and Growth at Money Group, shares his expertise.In a crowded digital landscape, content alone isn't enough. Brands need a strategy that turns visibility into real revenue. Cooper and I discuss strategies for leveraging publisher partnerships to create high-impact, holistic, cross-channel digital programs that drive both reach and ROI.We dive into the winning formula for balancing performance marketing and brand strategy—and how to dominate non-branded paid search while outmaneuvering your competition.Stay tuned until the end, where Cooper shares actionable strategies to optimize content for revenue growth. Let's go!Kerry Curran, RBMA (00:01.107)Welcome, Cooper! Please introduce yourself and share a bit about your background and expertise.Cooper Schwartz (00:07.534)Hi, Kerry. Thanks for having me. My name is Cooper Schwartz, and I am the Head of New Business and Growth at Money Group, a portfolio company that has been around for about 11 years. We own notable brands like Money.com and ConsumersAdvocate.org, as well as proprietary technology like NavChain. I'm also one of the founding partners and have been with the company for 11 years.I was actually the first employee. I originally came from a therapy background—my mother is a therapist, and I thought I would follow in her footsteps. However, two of my close friends—one with 10 years at Google and the other at SEO Moz—convinced me to jump into affiliate marketing and help build this company. So here I am today, still finding opportunities in the market and excited to talk with you.Kerry Curran, RBMA (01:02.843)Awesome, thanks, Cooper! I had no idea about your therapy background. We could totally pivot and have a different conversation! I always say marketing is a lot like psychology—it plays a strong role in what we do, so I'm sure that background strengthens your expertise.Anyway, I'm excited to have you here because I know you have a ton of valuable platforms.Cooper Schwartz (01:09.484)Yeah, yeah.Kerry Curran, RBMA (01:29.617)You have a range of brands and technology under Money.com, so I'd love to hear more about how you're helping brands navigate their business challenges. When brands or agencies reach out to build a partnership with you, what are they typically looking for?Cooper Schwartz (01:51.672)You're right—Money.com is a strong domain. Before it became Money.com, it was Money Magazine, a 50-year-old brand that people have nostalgia for. It was all about planning for the future and sharing insights on managing finances.Today, brands still want to be aligned with the Money brand. But we don't just offer content alignment—we provide a variety of campaigns and marketing opportunities. Many brands approach us saying, “We love the brand, we love the content—how can we work together?” That's a great starting point for the many solutions we offer.From non-branded paid search to placements across our ad network of about 150 publishers, we help brands engage with their audience in unique ways. Some of these publishers might be seen as competitors, but in reality, they're “frenemies.” We help brands leverage content, align with our brand, activate paid search strategies, and secure placements on other high-authority sites, all while simplifying the management process.Kerry Curran, RBMA (03:37.691)That's great. It sounds like brands really value the partnership and brand equity you offer. Can you walk us through how you start these relationships and build custom strategies to increase their awareness and authority?Cooper Schwartz (04:03.192)Sure! There's always an initial “interview” process—almost like dating. Not to take it back to therapy, but it's about getting to know the brand:What are their needs?Who is their target audience?What are their expectations?What are their key performance goals?We get a lot of inbound interest because money impacts nearly every industry. But we have to ensure alignment goes both ways—not just that they align with our audience, but also that we can effectively reach their audience.At our scale, we also consider resources. Can we accommodate the brand in a way that sets them up for success? We prioritize enterprise-level partnerships that move the needle for both companies. That often means ensuring the investment in a given category can be six or seven figures annually—we need to create impact on both sides.Once we've established alignment—brand fit, budget, resources—we dive into which marketing channels make sense:Are they already running paid search? If not, why?How can we help them expand their shelf space on Google?Is brand awareness the priority? If so, we can integrate them into our franchise content like Best Places to Live, Best Hospitals, Best Colleges, which reach wide audiences.Are they struggling to get placements in high-authority content? If so, we can help them secure placements on Forbes, NerdWallet, CBS News, CNN, and others.Kerry Curran, RBMA (06:53.058)That's great! I love that you have such a wide portfolio of solutions that are fully customized to each brand's goals.So, let's say an enterprise brand comes to you for a rebrand, product expansion, or new launch. You work with them to align with the right publishers and strategies. Can you share a specific example of a successful partnership?Cooper Schwartz (07:39.918)Sure! One that I'm especially proud of is our partnership with ADT.We've worked with ADT for about eight or nine years, originally in non-branded paid search—helping them reach high-intent consumers who were still undecided. Over time, our relationship evolved into exploring additional channels.Last year, we launched a sponsorship activation for Money's Best Places to Live, working closely with ADT's PR, media acquisition, and marketing teams. The goal was to integrate ADT's branding into content about protecting the best places to live.This was a multichannel activation that included:Social media campaignsVideo contentTargeted PR effortsWeekly performance check-insThe result? A high-impact security hub on Money.com featuring ADT across 100+ articles. It was a strategic, elegant execution.Not only did we secure ADT placements on our own sites, but we also helped them get featured on CBS News, The New York Post, and other major publishers. This is the kind of holistic strategy that allows brands to gain visibility across multiple trusted sources.Kerry Curran, RBMA (10:34.345)That's an excellent example! It really demonstrates how brands can layer multiple channels—from paid search to PR to content—to create a unified, impactful strategy.Let's shift gears to AI and Google's generative search results. How do your strategies help brands compete with AI-driven summaries at the top of search results?Cooper Schwartz (20:43.342)Great question! One core belief we've held is that editorial integrity matters. We prioritize keeping a human voice in our content while leveraging AI in strategic ways.Here's our approach:Investing in real writers & editors – AI can assist, but human oversight ensures depth and quality.Creating content clusters – Instead of one-off articles, we develop deep, interconnected content that builds expertise and authority.Partnering with already-successful publishers – Instead of relying solely on our content, we collaborate with trusted media brands that are already ranking well.The reality is, the pie is big enough. Rather than fighting for every ranking, we focus on working with the best—helping publishers monetize better while delivering results for our partners.Kerry Curran, RBMA (25:25.383)That's a smart approach. So, for brands listening today—what's the first step if they want to explore this strategy?Cooper Schwartz (25:40.910)Start by researching who dominates your industry's review space. Look at organic rankings, paid search, and media partnerships. If you see competitors investing in multiple touchpoints, that's a sign they're onto something.Then, reach out! You can contact me at cooper@money.com or find me on LinkedIn.Kerry Curran, RBMA (26:07.537)Awesome! We'll include those links in the show notes. Cooper, thank you so much for your time and insights today!Cooper Schwartz (26:20.098)Thank you, Kerry!Kerry Curran, RBMA Thank you for tuning in to today's episode. If you're struggling with flat or slowing revenue growth, you are not alone. That's why Revenue Boost: A Marketing Podcast, brings you expert insights, actionable strategies, and real-world success stories to help you scale faster.So if you're serious about your revenue growth, hit follow,  subscribe, and drop a five-star rating. It helps us keep the game-changing content coming, as we're dropping new episodes regularly—and you don't want to miss out.

In this special episode, we dive into the world of geofencing technology and how it can transform small business marketing. Joining me are Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a geofencing ad agency. They break down what geofencing is, how it works, and why it's an affordable and effective marketing strategy for small businesses—especially those with limited budgets. We discuss: How geofencing targets the right audience with precision Why it's more cost-effective than traditional marketing How home-based businesses and service providers can benefit The importance of niche marketing and continuous education A new Amazon advertising opportunity for service-based businesses If you're a small business owner looking for innovative ways to attract more clients, increase engagement, and maximize your marketing dollars, this episode is for you! Timestamps: (00:00) Introduction: What to Expect in This Special Episode (01:00) Meet Barbara Wardell & Ernesto Cullari: Geofencing Experts (02:30) What is Geofencing and How Does It Work? (05:00) The Cost-Effective Power of Geofencing vs. Traditional Marketing (08:30) How Geofencing Protects Privacy While Still Being Effective (12:00) How Small Businesses Can Find and Target Their Ideal Clients (16:30) Smart Marketing Strategies for Service-Based Businesses (22:00) How to Use Geofencing Data to Track and Improve Marketing Efforts (29:00) The Importance of Niche Marketing & Continuous Self-Education (35:00) Exclusive: New Amazon Advertising Opportunity for Small Businesses (40:00) Where to Learn More & Final Takeaways Resources & Links Mentioned: Cullari & Wardell Geofencing Agency: Visit www.cullarimedia.com to schedule a consultation. Follow Ernesto on Instagram: @ernestocullari EmpowerHer Self-Paced Program: empowerherap.com  Special Announcements & Links Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com If you found this episode valuable, please leave a review, share with a friend, and let us know your biggest takeaway! Until next time, keep building your dream business, one step at a time.

"The company that grows isn't the one with the best solutions—it's the one with the best marketing that truly connects with its audience.” – Sheri Otto, Founder of Growth Lane Strategies In today's crowded digital space, authenticity is the ultimate competitive advantage—especially for founders looking to build influence and drive real revenue. In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Sheri Otto, founder of Growth Lane Strategies, to unpack the winning strategies behind founder-led growth and how to create demand-driven content that actually converts. Key takeaways include: - Why founder-led marketing outperforms traditional GTM strategies - The biggest content mistakes SaaS and B2B brands make—and how to fix them - How to stand out in a saturated market without relying on AI-generated fluff - The power of video and behavioral science to accelerate trust and engagement - Actionable steps to start building your personal brand TODAY Whether you're a startup founder, executive, or marketer looking to elevate your thought leadership, this episode is packed with insights to help you amplify your authenticity and turn content into a demand-generation engine. Tune in now! And don't forget to subscribe, follow, and leave a five star ⭐⭐⭐⭐⭐ rating to keep the expert insights coming!

"Search is no longer just about Google, it's a behavior happening everywhere, from TikTok and Amazon to ChatGPT and Perplexity. To win in this new era, brands need to understand their audience deeply and align their SEO, social strategy, and authenticity across every platform where discovery happens." – Melíssa Harden In this episode titled, Mastering Search Intelligence: Ranking Strategies Across Social, AI, Voice, and Video, Kerry Curran dives into the dynamic world of search intelligence with Melíssa Harden, VP of Search Intelligence at Digitas. From TikTok to Amazon, ChatGPT to Perplexity, Melíssa explores how search behavior has shifted beyond Google, requiring brands to master ranking strategies across social platforms, AI tools, voice search, and video content. With actionable insights on breaking silos, integrating cross-platform SEO, and embracing authenticity to connect with audiences, this episode offers a forward-looking guide for marketers to thrive in an ever-evolving digital landscape while driving revenue growth.

Send Katie a Text Message!! For most interior designers, marketing is throwing noodles at the wall and seeing what sticks. A little Instagram here, a little TikTok there, and maybe some paid ads for good measure. But deep down, you know that's not a great way to run a business, increase visibility, or build brand awareness—let alone get paying clients! Wouldn't it be great if someone who understood your industry could tell you exactly which marketing strategies you needed?Meet Jason Lockhart! He's an architect and digital marketing strategist who understands the interior design industry. He joins me today to discuss the best marketing channels for designers, the importance of understanding your most ideal client, website SEO best practices, and mistakes to avoid with paid ads. There is so much practical advice packed into this conversation! And even more nuggets in this week's Coaching Corner. Let's dive in!Grab all the links and resources mentioned in this episode athttps://successbydesign.coach/podcast/b/digital-marketing-strategy-for-interior-designersStrategy Sessions with Katie, actionable insights and elevated results. Subscribe to our premium channel today! Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design.

If you want to win on Amazon, you're not just marketing to consumers—you're marketing to an algorithm. The brands that succeed are the ones that understand how to send the right signals, drive real engagement, and turn visibility into sustained growth." In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran is joined by Samir Bhavnani from Product Wind and Shari Brown from Central Garden & Pet to discuss an innovative strategy that's reshaping how brands gain visibility and drive sales on Amazon.

In this episode titled, Unlocking CPG Growth: Collaboration, Innovation, and Retail Media Strategies, we sit down with Kris McDermott, a seasoned expert in omni-channel marketing and retail media strategies, to discuss how CPG companies can unlock sustainable growth in today's competitive landscape. Kris shares actionable insights on fostering cross-functional collaboration, driving innovation, and leveraging retail media as a critical growth lever. From breaking down silos between brand and retail media teams to testing innovative strategies with a calculated risk-tolerance mindset, this conversation is packed with strategies for driving category growth and reversing declines. Whether you're in CPG, retail, or a business leader looking to optimize marketing investments, this episode offers valuable advice you can apply immediately.To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.   If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.  B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges?   Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.   Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy   ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal   At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.   I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

In this episode of Revenue Boost: A Marketing Podcast for Business Leaders, host Kerry Curran sits down with Frank Gregory, Head of Social Intelligence at Nestlé USA, to explore the transformative power of social listening in today's business landscape. Frank dives into how analyzing consumer conversations on social platforms can unlock invaluable insights that drive smarter strategies, product innovation, and, ultimately, revenue growth. From fast-moving cultural trends to slow-brewing consumer shifts, Frank shares real-world examples of how Nestlé uses social data to uncover opportunities, stay ahead of competitors, and connect more meaningfully with audiences. Whether it's creating new products inspired by emerging trends or fine-tuning marketing campaigns with hyper-relevant data, this episode is packed with actionable insights on leveraging social intelligence to turn data into dollars. Tune in to discover: How social listening has evolved from monitoring conversations to fueling business decisions across departments. Real-life examples of fast and slow culture trends driving product innovation. The role of AI in democratizing social insights and making businesses smarter. How to take the first step toward implementing social listening and intelligence in your organization. This is a must-listen for any business leader or marketer looking to harness the power of social data for competitive advantage and revenue growth.To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.   If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.  B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges?   Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.   Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy   ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal   At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.   I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

"The key to driving revenue in mobile commerce is creating seamless connections between inspiration and action. When you optimize the shopper's journey—from the moment of intent to the point of purchase—you unlock value for retailers, creators, and consumers alike." – Michael Jaconi In this episode of Revenue Boost: A Marketing Podcast, titled, Mobile Commerce 2.0: Boosting Retailer Revenue with Better Shopper Experience, host Kerry Curran dives into the evolving world of mobile commerce and its impact on retailer revenue. Joined by mobile monetization expert Michael Jaconi, the discussion centers on how retailers can optimize mobile experiences to create seamless shopper journeys that drive meaningful revenue growth. Discover how innovations in link optimization, attribution, and mobile-first strategies are transforming the way retailers connect with consumers. From empowering creators and influencers to improving app functionality, this episode reveals how a better shopper experience leads to bigger profits. Whether you're a retailer, marketer, or strategist, tune in for actionable insights to elevate your mobile commerce game and maximize revenue opportunities!"To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.   If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.  B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges?   Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.   Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy   ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal   At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.   I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Send us a textFree Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/What's the secret to standing out in the crowded digital space?In this episode of The Digital Revolution Podcast, Eli is joined by Patrick Williams, an industry veteran in the digital space. They discuss Patrick's journey from his early life and career beginnings to his extensive experience in digital marketing, freelancing, and content creation. The conversation touches on practical advice for businesses, the role of AI in marketing, the power of organic content, and the importance of mental health in the workplace.00:00 Intro00:45 Meet the SEO Expert01:31 Patrick's Early Life and Career Beginnings03:28 Journey into Digital Marketing04:31 Freelancing and Content Creation09:18 Agency Experience and Freelancing14:42 AI in Digital Marketing19:13 Local SEO Strategies for Service Businesses22:16 National E-commerce SEO Strategies23:10 The Power of Organic Content in E-commerce24:13 Engaging with Your Customer Base25:08 Leveraging Social Media Algorithms26:18 Creating Content with Limited Resources27:15 The Power of Posting Frequently27:59 Understanding Social Media Algorithms28:55 Strategies for Different Platforms31:00 Prioritizing Digital Marketing Channels33:05 Utilizing AI and Free Tools35:28 The Future of Digital Marketing38:20 Mental Health in the Workplace40:53 Personal Stories and Mental Health Advocacy48:41 Final Thoughts and EncouragementDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

UdfyUsz6G8XKwjR7UFzX To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

"When you combine on-site inventory with a retailer's audience data, magic happens. It's all about leveraging the right data to show the right ads to the right shoppers - and that's where real gains are made." – Harsh Jiandani Retail Media's Next Frontier: Unifying Onsite, Offsite, and In-Store Advertising Ready to unlock the next big opportunities in retail media? In this episode, Kerry Curran sits down with Harsh Jiandani, Chief Commercial Officer at Kodi, to explore how retailers are breaking down silos and unifying advertising across onsite, offsite, and in-store channels. Discover how advanced audience data, shoppable connected TV, and in-store innovations like digital screens are transforming the shopper experience and driving revenue growth. Harsh shares actionable insights on overcoming challenges like data fragmentation and how brands and retailers can capitalize on this new frontier. If you're ready to think smarter, optimize campaigns, and boost revenue, this episode is a must-listen!"To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.   If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.  B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges?   Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.   Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy   ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal   At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.   I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Send us a textHere's what I learned from posting A LOT on social media… and hearing nothing but crickets. If you're tired of putting in the effort with no results, this will SAVE you from wasted time and frustration.

In today's fast-paced digital landscape, staying ahead of the competition requires innovative marketing strategies that captivate audiences and drive real results. In this educational interview, Anthony Chiaravallo, CEO of Vallo Medio, dives deep into the world of cutting-edge advertising techniques with URComped CEO, Craig Shacklett. From unlocking social media success through creative ad strategies to mastering AI-powered campaigns that optimize performance, this conversation is packed with insights to help businesses and marketers elevate their digital presence. Whether you're a seasoned professional or just starting out, get ready to uncover the essentials behind high-impact digital marketing. Topics Discussed:  - Anthony's background  - Steps for data implementation - Proper Ads Funnel - Awareness campaigns and branding - Ad types - What is Bad Data - What mistakes do marketers make - Attribution to digital campaigns and location tracking - Brand Investment - Choosing the right creative - Importance of Ad testing and regular refresh - Keywords impact - Personalized messaging - Ad regulations for casinos - Advice for casino marketers Learn More: https://trio360.vip/essential-digital-marketing-strategies-revealed-vallo-media-interview/

The following is aBONUS EPISODE recorded by the Exposure Ninja team.----------Let's be honest: marketing in 2025 feels like navigating a constantly shifting landscape.Every week brings fresh challenges — new AI tools reshape search behaviour, social platforms pivot their algorithms, and just when you think you've mastered your PPC creative and ad budgets, Google drops another game-changing update.Despite the changes and complexity of digital marketing today, the fundamentals of what drives results have remained the same.Listen in and learn all about the most important marketing changes and learn how to create a perfect digital marketing strategy for 2025.This session is hosted by:- Tim Cameron-Kitchen, Founder- Charlie Marchant, CEO- Dale Davies, Head of MarketingGet the show notes:⁠https://exposureninja.com/podcast/extra-047/Listen to the entire marketing strategies series:https://exposure.ninja/strategies-2025Listen to these episodes next:Copy This UNBEATABLE SEO Strategy in 2025https://exposureninja.com/podcast/extra-046/The Best Digital Marketing Strategies for 2025https://exposureninja.com/podcast/338/Copy This PROFITABLE Paid Search Strategy in 2025https://exposureninja.com/podcast/extra-045/

Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Are you feeling overwhelmed by all the changes happening with social media platforms in 2025? Let's face it - things in the metaverse have gotten a little cuckoo bananas lately, and I'm sharing my personal insights on moving beyond traditional platforms like Meta and TikTok, exploring exciting alternatives like LinkedIn, Fanbase, and Ghost, plus breaking down how to create a solid multi-channel marketing approach that actually works for your travel business. From macro content creation to micro-content repurposing, we're covering the whole ecosystem of digital marketing, including email strategies, community building, and how to transition your audience to new platforms without leaving anyone behind. Whether you're feeling frustrated with current social media platforms or just looking to level up your marketing game, this episode is packed with actionable strategies to help you navigate the changing digital landscape while growing your travel business community.Questions this episode answers:How do travel advisors effectively transition their audience from Meta platforms to new social media channels? What is the difference between macro and micro content in travel business marketing? How can travel professionals build engaged communities outside of traditional social media? Why is LinkedIn becoming more important for travel business marketing in 2025? What are the benefits of using Fanbase and Ghost for travel business marketing? How do travel advisors create a successful multi-channel marketing strategy? What are the best community-building alternatives to Facebook groups for travel advisors? What role does YouTube play in travel business marketing strategy? What are the most effective ways to nurture a travel business community online? How do travel professionals choose the right social media platforms for their business? Enjoy (and take action)!Join us at Summer Camp at Sea: https://summercampatsea.comSubscribe to The Digest: https://ritaventures--travelprotheory.thrivecart.com/the-digest/FyndTravel Events Calendar: https://www.fyndtravel.com/travel-advisor-events---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

In this episode of The Big Success Podcast, Brad Sugars sits down with digital marketing expert Steve Pailthorpe, founder of Iconic Digital, to explore cutting-edge strategies for online success. Steve breaks down his seven-step marketing framework, emphasizing the power of always-on marketing, the role of SEO and content creation, and the importance of building digital assets that generate long-term results. They dive into social media trends, paid advertising strategies, and how to leverage AI tools for effective content marketing.About Steve Pailthorpe:Steve Pailthorpe is a renowned digital marketing strategist, author, and the founder of Iconic Digital, a leading UK-based digital agency. With a passion for helping businesses grow through data-driven marketing, Steve specializes in SEO, content marketing, and paid media strategies. His innovative approach to "always-on marketing" has helped brands scale sustainably in an ever-evolving digital landscape. A sought-after speaker and industry thought leader, Steve is dedicated to sharing insights on marketing automation, AI-powered tools, and omnichannel growth strategies.Learn more: https://www.crownglobal.com/leadershipAbout Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Want to master digital marketing and scale your business? In this episode of The Big Success Podcast, Brad Sugars interviews Steve Pailthorpe, founder of Iconic Digital, to discuss the seven-step marketing framework that drives real business growth. They explore how to rank higher on Google, the power of always-on marketing, the effectiveness of paid ads versus organic strategies, and the impact of AI on content marketing. Packed with valuable insights for entrepreneurs, marketers, and business owners, this episode will help you build a stronger digital presence and achieve long-term success. Watch the full episode on Wednesday!About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Busy doesn't always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on maintaining engagement without compromising on content value. Erin Sparks and Paula dive into the core philosophy of enterprise marketing strategies, focusing on effective goal-setting, the fine balance between creativity and productivity, and the pivotal role of AI in modern marketing. They tackle the often tricky conversations about budget allocations and staying the course amidst tempting trends. Paula shares her perspective: "You as a marketer want to be in front of your customer as often as possible... but if we do that, we are burning our marketing team and using budget inefficiently." Exploring the nuances between brand efforts and tangible ROI, Paula provides invaluable advice for navigating the complex landscape of marketing attribution. Key Segments [00:05:42] Strategic Marketing Amid Digital Noise [00:08:44] Balancing Creativity and Business Needs [00:12:00] Align Goals with Measurable Metrics [00:15:36] "Improving Communication in Project Processes" [00:17:36] EDGE of the Web Title Sponsor: Site Strategics [00:18:48] AI's Impact on Content Creation [00:23:10] AI Integration in Marketing Teams [00:24:38] EDGE of The Web Sponsor: Wix Studio [00:26:43] Optimizing Tech Stack in Marketing [00:30:04] Beyond Last-Touch Attribution [00:34:47] Building Inbound Brand Awareness Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix Studio: http://edgeofthewebradio.com/wixstudio Follow Our Guest LinkedIn: https://www.linkedin.com/in/paulaxmejia

Join us for an in-depth session on the Tree Service Growth Blueprint—your 2025 digital marketing strategy designed to maximize visibility, generate more leads, and scale your tree service business. Learn goal-setting techniques, multi-channel marketing strategies, and the latest industry trends to dominate your local market. Whether you're looking to improve your website conversions, enhance your online presence, or optimize customer follow-ups, this webinar provides a proven roadmap for accelerated growth in 2025. Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

Episode 286 hosts Sam McEwin (Director of BizWisdom) from Melbourne, Australia. BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape. We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message.    00:00 Introduction   00:17 Guest Introduction: Sam & Biz Wisdom   01:12 Challenges in Aesthetic Marketing   02:11 Digital Marketing Strategies for Clinics   04:47 Understanding SEO and Paid Ads   07:02 The Importance of Diversified Marketing Channels   09:27 Building Trust Through Podcasts and TV Ads   16:37 Back to Basics: Traditional Marketing Techniques   20:45 Creating a Comprehensive Marketing Strategy   35:57 How Google Works: Enhancing Your Online Presence   40:54 Understanding Google's Intent   41:47 The Evolution of SEO Algorithms   44:12 Entity SEO and Authority Building   46:14 Consistency in Digital Strategy   52:42 Budgeting for Effective Marketing   01:03:21 Retention Strategies and Customer Engagement   01:08:33 Effective Communication Channels   01:14:04 Special Offers and Conclusion   JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! JOIN OUR PATREON FOR EXCLUSIVE SUBSCRIBER-ONLY PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

To connect with Paul Wilson go to: pwilson@massivegrowthpartners.comhttps://www.massivegrowthpartners.com/ To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

This week, our host Brandi Starr is joined by Ray Hartjen, writer, musician, and seasoned marketer.   Meet Ray Hartjen, a marketing virtuoso with a rich history spanning five decades, who has seamlessly pivoted between industries from investment banking to SaaS software. Despite the varied roles, one constant shines through: his deep passion for storytelling. Ray is the author of three published books, including "Revenue Orchestration & Today's New Era of B2B Sales and Marketing".  In this episode of Revenue Rehab, Brandi and Ray delve into the evolving landscape of the B2B buyer journey, emphasizing how today's digital-first, self-service oriented buyers are changing the game. They explore key data points highlighting these shifts and discuss the crucial role of orchestration in aligning marketing, sales, and customer success teams to meet these new demands effectively. With actionable strategies and insights, Ray shares how revenue teams can adapt and thrive amidst the changing buyer expectations.  Tune in to discover how to reimagine your tactics, optimize your processes, and embrace a culture of experimentation to propel your revenue team forward.  Bullet Points of Key Topics + Chapter Markers:  Topic #1 The Changing B2B Buyer [00:02:56] “Based on Data that today's B2B buyer has changed… today's buyer can get turned off immediately by, by, you know, the timeless practice of cold calling." says Hartjen. He emphasizes that buyers are now mostly digital natives who prefer self-service and use technologies like search and keywords extensively. They work in buying groups and look for user reviews and referrals early in their buying journey, disrupting traditional bottom-of-funnel practices.  Topic #2 Importance of Revenue Orchestration [00:16:41] “How do you put them together in a way that you optimize…less is more, if you're going to have a higher return.” Hartjen explains, “It takes a lot of planning… something that we can just get and kind of quickly look on a dashboard perspective to see, are we directional?” He emphasizes that orchestrating efforts across the entire revenue team, including marketing, sales, and customer success, requires meticulous planning, coordination, and a focus on optimizing plays to ensure efficiency and effectiveness in go-to-market strategies.  Topic #3 Experimentation and Adaptation [00:36:46] “Don't be afraid to experiment, test and learn… How can we activate what ifs into our go to market efforts and see what impact they might have. Test and learn.” advises Hartjen. He stresses the importance of continuously experimenting with new strategies and learning from the results to keep up with the changing marketplace, urging teams to prioritize adaptability and continuous improvement.   What's One Thing You Can Do Today  Ray's ‘One Thing' is to not be afraid to experiment, test, and learn. “I think the marketplace will forgive an error that is made with good intentions behind it. If you try different campaigns and plays, begin to get that information, test and learn, and continuously improve what's working, what's not working, what should we do more of, what should we do less of, what do we need to learn, relearn and unlearn, and then repeat. Especially in this digital marketplace, everything is quickly measurable and also changeable. So go out there and experiment.”  Buzzword Banishment  Buzzword Banishment: Ray's Buzzword to Banish is ‘lean into'. Ray wants to banish this term because it was so overused by his colleagues about 15 years ago that it now provokes a physical reaction from him whenever he hears it. He also humorously acknowledges the possibility that he might end up using the banned phrase multiple times during the conversation.  Links:  LinkedIn: https://www.linkedin.com/in/rayhartjen/ Instagram: https://www.instagram.com/rayhartjen/  Facebook: https://www.facebook.com/ray.hartjen   X: https://x.com/RayHartjen   YouTube: https://www.youtube.com/@RayHartjen   TikTok: https://www.tiktok.com/@rayhartjen5   Amazon: https://www.amazon.com/stores/Ray-Hartjen/author/B0BK56H9TV?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

Hooked on Marketing: Empowering Business Owners in the Digital AgeIn a recent podcast episode, host Josh engages in a compelling conversation with André Savoie, a seasoned consultant and entrepreneur with over 20 years of experience in digital marketing. The discussion delves into effective marketing strategies, particularly in the digital realm, and underscores the importance of authenticity and simplicity in marketing efforts. This blog post will break down the key insights and actionable advice shared by André, providing a comprehensive guide for listeners and readers alike.Josh kicks off the episode by emphasizing the importance of building connections with partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to understand where their best business comes from. Josh also offers a free video class on creating inbound marketing strategies without relying on spam, ads, or sales tactics, highlighting that his methods have generated significant revenue for his own companies over the past 15 years. André Savoie brings a unique perspective to digital marketing, having learned from traditional marketers in radio and television. This "old school" approach has shaped his understanding of marketing, where he often finds an overemphasis on technical aspects—like keywords and URLs—at the expense of effective strategy. André believes that successful marketing requires a balance between technical correctness and strategic thinking, a principle that has remained consistent over the years.As the conversation shifts to current trends in marketing, André identifies two key themes that he believes will be crucial moving forward: authenticity and simplicity. André stresses the need for businesses to present an authentic image in their marketing efforts. He observes that many companies try to polish their image, creating a disconnect between their marketing and the actual customer experience. He encourages business owners to be involved in their marketing and to ensure that their messaging reflects the true nature of their operations. In a world filled with marketing channels and strategies, André advocates for a simplified approach. He warns against the temptation to spread marketing efforts too thin across multiple platforms, suggesting that businesses should focus on a few channels and execute them exceptionally well. This focus allows for more meaningful engagement and growth.About Andre Savoie:Andre' Savoie is a seasoned marketing strategist with over 17 years of experience running a successful marketing agency. Throughout his career, he's come to a clear realization: the traditional marketing model needs to evolve.As marketing becomes increasingly complex, business owners are feeling more overwhelmed than ever. However, one thing remains unchanged—nothing is more critical than strategy. When businesses get their strategy right, it brings clarity, purpose, and drives growth.Creating impactful strategies is Andre's superpower—his Zone of Genius and his true passion. It's the place where he thrives and finds his greatest fulfillment.That's why he made the bold decision to step away from his agency. Now, Andre offers clients a new, hybrid model that combines personalized, one-on-one strategic guidance with affordable, group-based learning. His goal is to help businesses not only get the strategic direction they need but also empower them to become more confident and effective marketers in their own right.About Andre Savoie Consulting:Andrei Savoie Consulting is a forward-thinking marketing consultancy founded by Andre' Savoie, a marketing strategist with over 17 years of experience in helping businesses thrive. The company focuses on delivering high-level strategic guidance to businesses looking to navigate the increasingly complex marketing...

Sales is a whole company responsibility. When organizations embrace that mindset, they perform better. It's not just about the sales team—it's about aligning every function, from marketing to customer success, to drive sustainable growth. In this episode of Revenue Boost: A Marketing Podcast, titled, Revenue Strategy Redefined: Audits, Optimization, and Company Alignment, we're joined by Hannah Ajikawo, CEO and founder of Revenue Final, to explore how businesses can redefine their revenue strategy to drive sustainable growth. Hannah shares her proven approach to uncovering hidden revenue opportunities through comprehensive audits, strategic optimizations, and fostering alignment across sales, marketing, and customer success teams. Learn how to identify gaps in your go-to-market strategy, address critical pain points, and execute transformative change management to accelerate your pipeline and strengthen your bottom line. Whether you're a business leader facing a revenue plateau or seeking to refine your processes for long-term growth, this episode delivers actionable insights and powerful strategies to scale effectively. Key Takeaways: The role of full-funnel audits in pinpointing revenue leaks. Why alignment across your organization is essential for growth. How optimizing buyer journeys can unlock untapped potential. Practical tips for overcoming internal resistance to change. Tune in to discover how to take your revenue strategy to the next level!"To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.   If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.  B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges?   Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.   Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy   ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal   At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.   I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Remarkability isn't about being everything to everyone—it's about discovering the unique value that sets you apart and resonates with your ideal audience. It's about understanding your customers' needs, focusing on what you do best, and crafting a story that positions your business as the clear solution to their challenges. When you lean into what makes your brand distinctive, and communicate it effectively, you not only attract the right customers but also build lasting loyalty. That's where true, sustainable revenue growth happens—not by chasing trends, but by owning your space in the market. - Rich Brooks In this episode of Revenue Boost: A Marketing Podcast, titled, From Leads to Loyalty: Digital Marketing Strategies That Drive Revenue Growth, host Kerry Curran welcomes Rich Brooks, president of Flight New Media and creator of the Agents of Change podcast and conference. With over 27 years of experience in digital marketing and branding, Rich shares actionable strategies to help businesses grow their revenue by attracting and retaining loyal customers. The conversation dives deep into Rich's ""Remarkability Formula,"" a framework designed to help businesses stand out in competitive markets. Rich explains the four lenses of this formula—Find, Focus, Forge, and Frame—each providing a unique perspective on identifying and communicating your brand's value. Key highlights include: Finding Your Differentiator: Learn how to uncover and articulate the unique aspects of your business that resonate with your target audience. Rich shares an engaging example of a painting company that redefined efficiency as a key differentiator. Focusing on Your Niche: Discover the power of niching down to attract your ideal customers and command higher value. Rich provides examples of how businesses can refine their offerings and messaging to avoid being ""all things to everyone. Forging Value Beyond Core Offerings: Explore how creating aligned, value-driven experiences outside your primary business can attract new customers and reinforce your brand. Rich shares how his Agents of Change conference does this effectively for Flight New Media. Framing for Success: Uncover the importance of positioning and messaging, as illustrated through compelling examples like Red Bull's energy drink branding and a ""China Success Coach"" who rebranded to target a specialized audience. The episode concludes with Rich offering practical advice for businesses to implement these strategies, emphasizing the importance of understanding your customers' needs and taking the time to stand out in meaningful ways. Listeners are encouraged to download Rich's free Remarkability Workbook to get started on applying these insights to their own businesses. Don't miss this value-packed episode filled with actionable tips for driving revenue growth through smarter digital marketing strategies! To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.   If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.  B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges?   Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.   Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy   ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal   At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.   I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

This week our host Brandi Starr is joined by MV Braverman, Founder of Inbox Welcome. Meet MV Braverman, a trailblazer in email marketing with a focus on helping small businesses master email deliverability and sender reputation. MV's expertise extends far beyond just crafting compelling email campaigns; they're an industry thought leader frequently sharing insights on top podcasts. In this episode of Revenue Rehab, Brandi and MV will debunk common email marketing myths, delve into the critical importance of email deliverability, and explore actionable strategies to enhance subscriber engagement and email list health. From decoding bounce codes to leveraging AI summation tools, they'll provide a comprehensive guide to ensure your emails not only reach the inbox but captivate your audience. Bullet Points of Key Topics + Chapter Markers: Topic #1 Rise of Email Deliverability Challenges [07:22] MV Braverman accentuates the shifting landscape of email deliverability, saying, "Metrics you see on your dashboard are only a portion of the story. Recent changes from Google and Yahoo mean we're constantly having to adjust our strategies. It's not just about sending emails; it's about navigating an evolving environment and ensuring our messages truly reach our audience." Topic #2 The Misconception of the Promotions Tab [14:45] MV Braverman clears up common misunderstandings about email categorization, stating, "Landing in the Promotions tab is not a death sentence for your email. It's still the inbox, and often, users peruse this tab with a buying mindset. Viewing these tabs as opportunities rather than obstacles can shift how you approach your campaigns." Topic #3 Vital Email Design and Accessibility [22:30] "Content should be accessible to everyone," MV underscores. "That means considering factors like ADA compliance and colorblindness. Simplifying email design by focusing on text first can enhance accessibility. We need to ensure our emails are engaging whether viewed on mobile, desktop, or even in dark mode." What's One Thing You Can Do Today MV's ‘One Thing' is to shift your mindset from using vanity metrics to focusing on engagement. “Just start by segmenting your list to identify the most engaged subscribers and treat them like VIPs. Focus on building a relationship and providing value. It's easy to get caught up in trying to achieve higher open rates or increasing the size of your list, but engagement is what truly matters. Nurturing these relationships will naturally lead to better deliverability and stronger customer loyalty. Begin monitoring engagement trends rather than vanity metrics, and you'll see a more robust and effective email strategy take shape.” Buzzword Banishment Buzzword Banishment: MV Braverman's Buzzword to Banish is the term "email blast." MV wants to banish it because it implies that email marketing can be done in a haphazard, one-size-fits-all manner, which couldn't be further from the truth. MV emphasizes that effective email marketing is about nurturing relationships with subscribers and continually refining and personalizing content, not just sending out mass emails without thought or strategy. Links: LinkedIn: https://www.linkedin.com/in/mvbraverman Facebook: https://www.facebook.com/inboxwelcome Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live 

In modern B2B marketing, we're seeing the evolution of adding SMS as a step in workflows. With engagement rates as high as 95 to 98% and a 90-second average response time, SMS ensures messages get the attention they deserve. This makes it a powerful tool for fostering relationships, driving engagement, and shortening sales cycles in the complex B2B buying process."In this episode of Revenue Boost: A Marketing Podcast, titled SMS for B2B Success: Modern Marketing Strategies for Revenue Growth, host Kerry Curran sits down with Amanda McGuckin Hager, CMO of TrueDialogue and a seasoned B2B demand generation expert, to explore the game-changing role of SMS in modern B2B marketing strategies. Amanda shares her insights from over 20 years in the field, diving into how SMS is transforming buyer engagement, shortening sales cycles, and driving revenue growth.The discussion highlights how SMS outperforms traditional email campaigns with open rates as high as 98% and response times averaging 90 seconds. Amanda explains how B2B companies can integrate SMS into marketing workflows, use it for real-time customer engagement, and even leverage it in sales relationships to build trust and strengthen connections. From personalized messages to event reminders and webinar follow-ups, SMS is becoming a critical tool for marketers and sales teams alike.Amanda also addresses key considerations for adopting SMS, including compliance with opt-in rules, new regulations for text message registration, and the importance of integrating SMS with CRM and marketing automation platforms. She provides actionable tips for brands looking to build their SMS strategies, ensuring that messaging adds value and enhances the customer experience.Whether you're a B2B marketer or sales leader, this episode offers valuable insights and practical advice on using SMS to modernize your marketing strategies, improve buyer engagement, and drive measurable growth. Don't miss this deep dive into the future of B2B communication! To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile. If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here. B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set.To grow revenue, companies must excel across four critical stages:✅Awareness: They must have heard of you✅Affinity: They must like you and believe you can solve their challenges✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:- Increased high-quality lead volume- Shortened sales cycles- Improved close ratesI'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Feeling stuck in an endless cycle of chasing social media algorithms with little to show for it? In this episode, business coach and marketing expert Whitney Kay is here to shift your perspective and help you reclaim control. Instead of battling against ever-changing algorithms, reveals how to make them work for you and transform them into powerful tools for growth.Here's what we're covering:Why obsessing over algorithm changes is keeping you stuck—and how to break free.The secret to capturing attention and turning followers into loyal fans.Proven tactics to drive traffic to your offers, freebies, and email lists.The mindset shift you need to thrive, no matter how social media evolves.It's time to ditch frustration, master the algorithm, and build a strategy that delivers real results. Grab your notebook, tune in, and let's get to work!────────────────── ⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ Have questions or want to connect? Message me on Instagram. And, if you're ready to ditch the overwhelm, streamline your business, and create a brand that deeply resonates with your audience, take the next step and fill out my application form so we can chat! ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

“It's truly magic. That's the word I use internally to describe what we're doing here.”What if you could turn $800K into $26 million in just 18 months—using nothing but Facebook ads? That's exactly what Depesh Mandalia did. In this episode, he breaks down how he went from figuring out Facebook ads the hard way to running an agency that's managed over $100 million in client revenue. Depesh doesn't hold back on the real wins, the messy failures, and the lessons learned from scaling campaigns that most of us can only dream about.We dig into why creative is king, how to survive the iOS 14 apocalypse, and why scaling ads gets easier once you've cracked the code. Plus, there's a surprising ad campaign involving a 1-star review that somehow… worked.LinksSM Commerce – Depesh Mandalia's digital marketing agency.Depesh Mandalia on LinkedIn – Connect with Depesh on LinkedIn.Brand-Driven Performance Marketing Method – Learn more about Depesh's marketing approach.Lost My Name – The personalized children's book company Depesh helped scale.Depesh's Facebook Ads Scaling Guide – Get the inside scoop on scaling with Facebook ads.SponsorsZipifyCleverificOmnisendNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.