PG Podcast Network by Paul Gardner | Media Marketing | Advertising | Business | Sports | Politics

Recently, we wrote about a fantastic idea to help address the calamitous drop in Corporate Culture as a result of not working together in an office environment. Whilst COVID appears to be easing somewhat, we believe there is still a need to nurture or even re-instate those practices that help build teamwork. With this in mind, we invite you to listen to this podcast featuring Josh King from Corporate Fighter. As always, if you'd like to know more, please don't hesitate to call out and we can send you the relevant proposal for your consideration.

Paul Gardner talks to TalentCorp MD Mark Noakes about how brands and talent can and should work together and how you find the right ambassador to help reach your marketing and business objectives.

Everything you always wanted to know about SEO but were afraid to ask. LA-based digital marketer Eric Seropyan from This Is My South Bay joins Paul Gardner to discuss how to make your SEO a success. www.pgpodcast.com"

Born on July 7, 1935 Mary Field (nee Southorn) reminisces and laughs with her three children about fond memories growing up and growing old.

PG Podcast episode on Big Data Big Business with Dougall Mcburnie.

Last episode of three part series with Beverley Gardner and Paul Gardner at pgpodcast.com

Second episode of three part series with Beverley Gardner and Paul Gardner at pgpodcast.com

First episode of three part series with Beverley Gardner and Paul Gardner at pgpodcast.com

He founded, ran and sold two of advertising's most successful agencies and along the way created creative work for some of Australia's most famous brands and products. Rod Bennett... advertising's best creative entrepreneur.

Geoff Ingall is unquestionably advertising's finest suit which explains how he has lasted fifty-five years in this cut-throat business. From Leeds to Oslo to Melbourne, here is your opportunity to learn from a genuine master at www.pgpodcast.com

Search software and you get 2.36 billion hits! So come software 'speed dating' with Paul Gardner and Jenny Junkeer from Junkeer New Era Consulting on www.pgpodcast.com

How do you sell the story of our Indigenous brothers and sisters and is anybody really buying it? Join author of Return to Majaddin, Dr Robert Hoskin, on www.pgpodcast.com

How do you sell the story of our Indigenous brothers and sisters and is anybody really buying it? Join author of Return to Majaddin, Dr Robert Hoskin, on www.pgpodcast.com

Tourism is business…big business. In fact, this year in Victoria, the tourism and event industry will generate $21B and employ over two hundred thousand people. So how do you sell a State to overseas and interstate visitors? And is selling Melbourne to Sydney-siders harder than selling ice to Eskimos? Join Visit Victoria's General Manager of Major Events, Damien de Bohun as he talks to Paul Gardner on www.pgpodcast.com

Join AdRoll's Ben Sharp as he explains marketing attribution and why adtech and martech solutions are converging...on www.pgpodcast.com

Tourism is business…big business. In fact, this year in Victoria, the tourism and event industry will generate $21B and employ over two hundred thousand people. So how do you sell a State to overseas and interstate visitors? And is selling Melbourne to Sydney-siders harder than selling ice to Eskimos? Join Visit Victoria's General Manager of Major Events, Damien de Bohun as he talks to Paul Gardner on www.pgpodcast.com

Join AdRoll's Ben Sharp as he explains marketing attribution and why adtech and martech solutions are converging...on www.pgpodcast.com

Selling lawyers? It's almost become the Real Housewives of the Magistrates Court…smart marketing or dumb-down law? Join Mason Black's John Sinisgalli and Christian Daly-Thomson on www.pgpodcast.com

Are SMB's the backbone of Australia's growth or have we become just another 'nation of shopkeepers'? Join The Royal's Andrew Siwka on www.pgpodcast.com

Spring has sprung and so have the fascinators and the fascinating...join former Fashions On The Field winner Emily Hunter as she previews what's in (and out!) on www.pgpodcast.com

Join PHD's Simon Lawson as he discusses the 5 emotional stages of pitching for new business on www.pgpodcast.com

As at July this year, there were over 900 different cryptocurrencies available over the internet, the largest being Bitcoin, now accepted globally by 100,000 merchants and vendors. Is it really the money of the future or just a 21st century unicorn? Jenny Junkeer from Junkeer New Era Consulting explains...

How do you market fitness to the masses trying to avoid increasing their own mass? And is fitness changing shape yet again? Join Fitness Show event director Shaun Krenz on www.pgpodcast.com

It's hard to imagine a more divisive subject in Australia than the debate over the legislation of same-sex marriage. But can advertising really swing the result one way or the other. Penso CEO Con Frantzeskos joins Paul Gardner on www.pgpodcast.com

Ever since media businesses began to spin off from advertising agencies in the 1990's, they not only started to look different but in many cases, even started to talk differently. Now we have programmatic media which is not only a linguistic challenge, but a human one too given its use of robotic software. But does this use of machines make life in the media businesses easier or harder? Join Dentsu Mitchell MD John Thompson and Paul Gardner on www.pgpodcast.com

In today's fragmented media landscape, branding has become even more important as it may well often be the only form of communication a potential customer ever experiences. So much more than a logo or decision made by a junior marketing manager, branding is enjoying a renaissance of late and may well enter the next decade as the most important weapon in the marketing communications armoury. Join R-Co CEO Richard Henderson and Paul Gardner on www.pgpodcast.com

Lloyd springs back into action...is Bondi Beach on its way to the Cup? Plus all the review from Flemington and Randwick August 5...on www.pgpodcast.com

Year Around Carnival brought you by Vince Accardi and Racetrack Ralphy. Winx returns (via barrier) and James Cummings shows off a new star. Plus the racing reviews from Caulfield and Rosehill. Aired on July 29, 2017

BUSINESSES TRADITIONALLY HAVE TENDED TO DEVELOP SCENARIOS AND FORECASTS BASED ON ONE YEAR AND FIVE YEAR PERIODS. BUT IN JUST THIRTY MONTHS TIME, WHEN MILLENIALS WILL MAKE UP HALF THE WORKFORCE FOR THE FIRST TIME, THERE WILL BE OVER 3 BILLION EMAIL USERS AND 75 BILLION DEVICES CONNECTED TO THE INTERNET. ARTIFICIAL INTELLIGENCE WILL BE EVEN SMARTER, AND VIRTUAL AND AUGMENTED REALITY WILL IN FACT BE AN EVERYDAY REALITY WITH REVENUES EXCEEDING US $15 BILLION, AND THIS IS LESS THAN THREE YEARS AWAY. NO WONDER SO MANY BUSINESSES ARE STRUGGLING WITH ADAPTING TO AND PREPARING FOR THESE CHANGES AND WHY 91% OF EMPLOYEES BELIEVE THEIR COMPANY WILL NO LONGER BE COMPETITIVE BY 2020 IF IT STAYS IN ITS CURRENT FORM. SO HOW CAN COMPANIES MANAGE THE DIGITAL TRANSFORMATION (OR IS IT ALREADY TOO LATE?)

Have you recently noticed how many retail spaces appear to be empty in what were once considered thriving retail strips and precincts? or how many stores seem to be constantly on sale? So if a state of despair seems to currently cast a pall over the australian retail industry, why is it that so many overseas stores and chains keep beating a path to our country of only 24.6 million people? and what will happen when the amazon tsunami finally hits? What can these foreign invaders see so clearly that the locals can't? is it just a case of sales, sales, sales versus whales, whales, whales? Well, let's find out with on-line retail expert jonathan reeve…

Given that fact that Australia gave women the right to vote 115 years ago, you'd think that any debate around gender equality would be, if not done and dusted, then at least a fair way down the track. Yet for some industries, the gap between men and women is not just wide open, but showing little sign of closing. And whilst most of those industries and workplaces are generally from what we traditionally called “man's work”, this interview is not with someone trying to break any glass ceilings in the Army or at our mines or ports, or even driving large semi-trailers across the Nullabour. Remarkably, gender inequality is prevalent in the advertising business, most notably in terms of creative leadership. And it's got to the stage where a number of people (women and men) have decided to do something about it… So what does an advertising suffragette look like in 2017? Let's find out…