Podcasts about Qualitative research

AI is shaking up qualitative research: speeding things up, cleaning messy transcripts, and even identifying hidden patterns.Sounds amazing, right? Buuuuuuuut there's a catch. When does AI go from helpful assistant to heavy-handed editor, scrubbing out the human insights qualitative research was built on?In this episode of Everyday AI, we're tackling how to balance AI-powered qualitative research without losing touch with human nuance. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Have a question? Join the convo here.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Importance of Qualitative Research TrainingChallenges in AI-Assisted Qualitative ResearchAI's Role in Data TranscriptionHuman-Led Analysis in Qualitative ResearchAI's Impact on Data AccessibilityLimitations of AI in Qualitative AnalysisFuture of AI and Qualitative ResearchCritical Thinking in AI-Assisted ResearchTimestamps:00:00 PhD and Qualitative Research Training05:07 "Qualitative Research and Multiple Narratives"08:04 AI in Research: Balancing Automation09:57 AI-Assisted Data Analysis Caution16:23 AI's Impact on Qualitative Research19:19 Analyzing Qualitative Data Interpretation25:11 Balancing AI in Qualitative ResearchKeywords:Qualitative research, qualitative researcher, AI use in research, AI in qualitative research, AI-informed, human-led, thoughtful AI use, research impacts, health psychology, apprentice plumber analogy, training for PhD students, data analysis, transcribing interviews, transcription time, structured versus unstructured data, meaning making, words as data, interpretive work, subjective interpretation, data set analysis, line by line coding, thematic analysis, story telling in research, ensuring rigor in research, critical thinking in research, efficiency in research processes, literature gap identification, data visualization, AI as an intern, sharing research findings with lay audience, implicit meaning in data, biases in models, accessibility of academic work, academic pressure to publish, research dissemination, insights from research, qualitative research processes, interpretation in qualitative research.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

In this episode, Dr. Petah M. Gibbs returns to unpack the thinking behind the supplementary set of images in the Athletic Apperception Technique (AAT). We explore why selecting specific cards can risk shaping the narrative, the importance of using the full set, and how grief, arousal, and self-diagnosis often surface in unexpected ways. Petah also shares insights on balancing emotional intensity across cards and what happens when elite athletes mislabel performance arousal as anxiety.Also, an evocative story from Paul's early career involving a response to a projective image helped us delve into how such techniques allow access to unconscious material, often unfiltered and deeply personal. Dr. Gibbs highlights the significance of silence in therapeutic work—how it invites genuine reflection and unprompted free association, echoing the principles of classic psychoanalysis. We also touch on the nuanced themes that may emerge in such assessments, including identity, sexuality, and interpersonal dynamics, illustrating that responses often transcend any fixed domain, including sport.A thoughtful, rich continuation for anyone using or curious about the AAT.Also, If you are interested in Dr. Gibbs original research study, you can find it here: Gibbs, P. M., Marchant, D. B., & Andersen, M. B. (2016). Development of a clinical sport projective assessment method: The Athlete Apperception Technique (AAT). Qualitative Research in Sport, Exercise and Health, 9(1), 33–48. https://doi.org/10.1080/2159676x.2016.1180637AbstractWithin the field of applied sport psychology, there is an increasing appreciation for diversity of training models, research methodologies, and therapeutic approaches. For example, psychodynamic formulations and interpretations have begun to appear more frequently in the sport psychology literature. In keeping with emerging psychodynamic viewpoints, we believe the time is right to introduce a qualitative sport-specific projective instrument: the Athlete Apperception Technique (AAT). The AAT represents a new technique based on psychodynamic theory and established projective test construction principles. It was designed primarily as a clinical tool for practitioners and not as an instrument for quantitative research into personality. It does, however, have potential research applications, especially in clinical sport case study research and narrative analysis investigations. The AAT produces an idiographic understanding of athletes' characteristics, anxieties, and motivations (both conscious and unconscious). We briefly review the literature on the development of projective techniques, explain the rationale underlying the development of the AAT, and present three sequential studies to explain the AAT image selection procedures that led to the final product.---Discover all Dr. Petah M. Gibbs research here:Gibbs, P. M., Andersen, M. A., & Marchant, D. B. (2023). Projective techniques: In Tod, D., & Eubank, M.(Eds.) Applied Sport, Exercise, and Performance Psychology: Current Approaches to HelpingClients (pp. 101-110). London, England: Routledge.Marchant, D. B., & Gibbs, P. M. (2023). Psychological Assessment: In Tod, D., & Eubank, M. (Eds.) AppliedSport, Exercise, and Performance Psychology: Current Approaches to Helping Clients (pp. 101-110). London, England: Routledge.Gibbs, P. M., Andersen, M. A., & Marchant, D. B., (2017). The Athlete Apperception Technique: Manual andMaterials for Sport and Clinical Psychologists. London, Routledge.Gibbs, P. M., Marchant, D. B., & Andersen, M. A. (2016). Development of a clinical sport projectiveassessment method: the Athlete Apperception Technique (AAT). Qualitative Research in Sport,Exercise and Health, 1-16. doi: 10.1080/2159676X.2016.1180637Davidson, K., McLaren, S., Jenkins, Corby, D., M., Gibbs, P. M, & Malloy, M. (2016). Internalizedhomonegativity, sense of belonging, and depressive symptoms among Australian gay men. Journalof Homosexuality. doi: 10.1080/00918369.2016.1190215McLaren, S., Gibbs, P. M., & Watts, E. (2013). The inter-relationships between age, sense of belonging, anddepressive symptoms among Australian gay men and lesbians. Journal of Homosexuality. 60(1), 1-15. doi: 10.1080/00918369.2013.735933McLaren, S., Turner, J., Gomez, R., McLachlan, A. J., & Gibbs, P.M. (2013). Housing type and depressivesymptoms among older adults: a test of sense of belonging as a mediating and moderating variable.Age and Mental Health, 17(8), 1023-1029. doi: 10.1080/13607863.2013.805402Gibbs, P. M. (2010). Psychological assessment: Projective techniques. In S. J. Hanrahan & M. B. Andersen(Eds.), Routledge handbook of applied sport psychology: A comprehensive guide for students andprofessionals (pp. 101-110). London, England: Routledge.--- If you are visually impaired or blind, or if you know someone who is, and would like to take part to the series of Martial Attitude Voice podcast interviews exploring touch, confidence and blindness or if you would like to join in the Martial Attitude Training workshops now running in London every Sunday, please do keep in touch via Instagram or according to your communication preferences, all available HERE. Sincerely,Mathias AlbertonFounder CEO at Martial Attitude C.I.C.BPS trainee Sport Psychologist MSc in Applied Sport Psychology at St. Mary's University, Twickenham, London, UK.

In this episode of Getting to Aha!, host Darshan Mehta interviews multicultural research expert Kai Fuentes, President and Founder of Ebony Marketing Systems. Kai shares her journey from conducting interviews at age 12 to leading a firm that champions diverse voices. She discusses the importance of cultural sensitivity, creating space for authentic storytelling, and building trust in research. Listeners will gain actionable insights into conducting impactful multicultural studies and balancing qualitative depth with modern tools, such as AI.

In this third episode with the Athlete Apperception Technique's author Dr. Petah M. Gibbs, we unpack the art of crafting projective images for the AAT, exploring how ambiguity opens a door to the athlete's internal world. From latent stimulus meaning to the powerful pull of interpersonal relationships, we unpack what makes a picture more than just a picture. Why focus on relationships before performance themes? What does it mean when an athlete doesn't mention anyone else at all? Tune in as we discuss the psychology between the lines—on the track, the course, or the court.Also, If you are interested in Dr. Gibbs original research study, you can find it here: Gibbs, P. M., Marchant, D. B., & Andersen, M. B. (2016). Development of a clinical sport projective assessment method: The Athlete Apperception Technique (AAT). Qualitative Research in Sport, Exercise and Health, 9(1), 33–48. https://doi.org/10.1080/2159676x.2016.1180637AbstractWithin the field of applied sport psychology, there is an increasing appreciation for diversity of training models, research methodologies, and therapeutic approaches. For example, psychodynamic formulations and interpretations have begun to appear more frequently in the sport psychology literature. In keeping with emerging psychodynamic viewpoints, we believe the time is right to introduce a qualitative sport-specific projective instrument: the Athlete Apperception Technique (AAT). The AAT represents a new technique based on psychodynamic theory and established projective test construction principles. It was designed primarily as a clinical tool for practitioners and not as an instrument for quantitative research into personality. It does, however, have potential research applications, especially in clinical sport case study research and narrative analysis investigations. The AAT produces an idiographic understanding of athletes' characteristics, anxieties, and motivations (both conscious and unconscious). We briefly review the literature on the development of projective techniques, explain the rationale underlying the development of the AAT, and present three sequential studies to explain the AAT image selection procedures that led to the final product.---Discover all Dr. Petah M. Gibbs research here:Gibbs, P. M., Andersen, M. A., & Marchant, D. B. (2023). Projective techniques: In Tod, D., & Eubank, M.(Eds.) Applied Sport, Exercise, and Performance Psychology: Current Approaches to HelpingClients (pp. 101-110). London, England: Routledge.Marchant, D. B., & Gibbs, P. M. (2023). Psychological Assessment: In Tod, D., & Eubank, M. (Eds.) AppliedSport, Exercise, and Performance Psychology: Current Approaches to Helping Clients (pp. 101-110). London, England: Routledge.Gibbs, P. M., Andersen, M. A., & Marchant, D. B., (2017). The Athlete Apperception Technique: Manual andMaterials for Sport and Clinical Psychologists. London, Routledge.Gibbs, P. M., Marchant, D. B., & Andersen, M. A. (2016). Development of a clinical sport projectiveassessment method: the Athlete Apperception Technique (AAT). Qualitative Research in Sport,Exercise and Health, 1-16. doi: 10.1080/2159676X.2016.1180637Davidson, K., McLaren, S., Jenkins, Corby, D., M., Gibbs, P. M, & Malloy, M. (2016). Internalizedhomonegativity, sense of belonging, and depressive symptoms among Australian gay men. Journalof Homosexuality. doi: 10.1080/00918369.2016.1190215McLaren, S., Gibbs, P. M., & Watts, E. (2013). The inter-relationships between age, sense of belonging, anddepressive symptoms among Australian gay men and lesbians. Journal of Homosexuality. 60(1), 1-15. doi: 10.1080/00918369.2013.735933McLaren, S., Turner, J., Gomez, R., McLachlan, A. J., & Gibbs, P.M. (2013). Housing type and depressivesymptoms among older adults: a test of sense of belonging as a mediating and moderating variable.Age and Mental Health, 17(8), 1023-1029. doi: 10.1080/13607863.2013.805402Gibbs, P. M. (2010). Psychological assessment: Projective techniques. In S. J. Hanrahan & M. B. Andersen(Eds.), Routledge handbook of applied sport psychology: A comprehensive guide for students andprofessionals (pp. 101-110). London, England: Routledge.--- If you are visually impaired or blind, or if you know someone who is, and would like to take part to the series of Martial Attitude Voice podcast interviews exploring touch, confidence and blindness or if you would like to join in the Martial Attitude Training workshops now running in London every Sunday, please do keep in touch via Instagram or according to your communication preferences, all available HERE. Sincerely,Mathias AlbertonFounder CEO at Martial Attitude C.I.C.BPS trainee Sport Psychologist MSc in Applied Sport Psychology at St. Mary's University, Twickenham, London, UK.

Are most B2B marketers actually doing customer research wrong? In this episode, Content Lift founder Ryan Paul Gibson reveals why "just talking to customers" isn't enough and why one-third of marketers can't even get access to customers at all. From his days timing how long people take to put cream in coffee to calling customers without permission, Ryan shares guerrilla tactics for getting real insights when your company stands in the way. Tune in for a masterclass in effective customer investigation that goes beyond the junk food advice most marketers are fed:Why most customer interviews produce useless insights that can't guide marketing decisionsThe 95-5 rule: Why 95% of your market isn't ready to buy (and why that's what marketers should focus on)How one simple purchase decision took Ryan three years to make (and why that destroys most marketing dashboards)Why B2B marketers who can't explain unit economics will always lose budget battlesThe fundamental difference between B2C and B2B that most founders don't understandHow Reddit changed B2B buying decisions forever (and why sales teams haven't caught up)If you've ever tried to make data-driven marketing decisions but got stuck with anecdotes instead of insights, this episode is your lifeline. Ryan shows you how to conduct customer research that actually informs strategy instead of just confirming what you already believe. Hit play to learn investigation techniques that will make your marketing budget work twice as hard.Timestamps:00:54 Meet Our Guest: Ryan Paul Gibson 01:50 Are Product Marketers Actually Marketers? 02:49 The History and Evolution of Marketing 04:56 Ryan's Journey into B2B Marketing 10:00 Challenges in Product Marketing 14:54 The Importance of Customer Interviews 23:05 Understanding B2B Marketing Dynamics 30:24 Understanding Research Design 30:59 Challenges in Client Engagement 36:09 The Role of AI in Market Research 36:50 Qualitative Research and Thematic Analysis 38:47 Leveraging AI for Faster Insights 41:21 Contextualizing Data with AI 49:51 Effective Customer Conversations 57:02 Final Thoughts and Contact InformationShow Notes:"Crossing the Chasm" by Geoffrey Moore Ryan Paul Gibson's "DIY Customer Investigation Guide" Eisenberg 95-5 Rule Research Ryan's LinkedInHosted by Ausha. See ausha.co/privacy-policy for more information.

IN CLEAR FOCUS: Tom Woodnutt of Feeling Mutual discusses the evolution of online qualitative research. Tom explains how asynchronous methods yield authentic insights by allowing participants to share in real-world contexts without the social pressure of focus groups. He explores maintaining engagement, AI's impact on research, and the “qual at scale” trend. While embracing AI as a powerful tool, Tom emphasizes the irreplaceable human intuition that makes great qualitative research possible.

In this episode, I reunite with Australian psychologist Dr. Petah Gibbs to delve deeper into the Athlete Apperception Technique (AAT) — a powerful projective tool developed to foster meaningful dialogue with athletes beyond performance. Together, we explore the importance of the person-first perspective, the value of context and narrative, and how AAT can help practitioners work more effectively by uncovering the lived experiences athletes project onto storytelling.We reflect on the origins of the technique, the meaning of apperception, and the influence of past psychological research. Whether you're a sport psychologist, therapist, or simply curious about innovative methods in mental health and sport, this episode invites you to rethink how we understand, connect, and work with those who play sport for a living — as people first.Importantly, Petah emphasized the flexible nature of the test's administration. There are no rigid rules: it can be used in one-on-one settings, in written form, over Zoom, or asynchronously by having clients take home the images and respond at their own pace. Some practitioners prefer using only a subset of the 10 standard images, depending on client needs. Observational data such as body language, spontaneous utterances, or emotional reactions during story generation can also add interpretative depth. While some may argue for strict procedural controls, Petah maintains a client-centered stance: “You do you. Use it how you want to use it and get the best information you can possibly get.” This philosophy aligns with his belief that the complexity of working with human beings doesn't always lend itself to rigid administration protocols.Ultimately, the AAT is proposed not as a standalone diagnostic instrument, but as a complement to other tools—questionnaires, interviews, and behavioral observations—offering nuanced, context-rich insights into athletes' emotional worlds. It invites practitioners to listen, to reflect, and to integrate, supporting a more holistic understanding of the person behind the performance.Also, If you are interested in Dr. Gibbs original research study, you can find it here: Gibbs, P. M., Marchant, D. B., & Andersen, M. B. (2016). Development of a clinical sport projective assessment method: The Athlete Apperception Technique (AAT). Qualitative Research in Sport, Exercise and Health, 9(1), 33–48. https://doi.org/10.1080/2159676x.2016.1180637AbstractWithin the field of applied sport psychology, there is an increasing appreciation for diversity of training models, research methodologies, and therapeutic approaches. For example, psychodynamic formulations and interpretations have begun to appear more frequently in the sport psychology literature. In keeping with emerging psychodynamic viewpoints, we believe the time is right to introduce a qualitative sport-specific projective instrument: the Athlete Apperception Technique (AAT). The AAT represents a new technique based on psychodynamic theory and established projective test construction principles. It was designed primarily as a clinical tool for practitioners and not as an instrument for quantitative research into personality. It does, however, have potential research applications, especially in clinical sport case study research and narrative analysis investigations. The AAT produces an idiographic understanding of athletes' characteristics, anxieties, and motivations (both conscious and unconscious). We briefly review the literature on the development of projective techniques, explain the rationale underlying the development of the AAT, and present three sequential studies to explain the AAT image selection procedures that led to the final product.---Discover all Dr. Petah M. Gibbs research here:Gibbs, P. M., Andersen, M. A., & Marchant, D. B. (2023). Projective techniques: In Tod, D., & Eubank, M.(Eds.) Applied Sport, Exercise, and Performance Psychology: Current Approaches to HelpingClients (pp. 101-110). London, England: Routledge.Marchant, D. B., & Gibbs, P. M. (2023). Psychological Assessment: In Tod, D., & Eubank, M. (Eds.) AppliedSport, Exercise, and Performance Psychology: Current Approaches to Helping Clients (pp. 101-110). London, England: Routledge.Gibbs, P. M., Andersen, M. A., & Marchant, D. B., (2017). The Athlete Apperception Technique: Manual andMaterials for Sport and Clinical Psychologists. London, Routledge.Gibbs, P. M., Marchant, D. B., & Andersen, M. A. (2016). Development of a clinical sport projectiveassessment method: the Athlete Apperception Technique (AAT). Qualitative Research in Sport,Exercise and Health, 1-16. doi: 10.1080/2159676X.2016.1180637Davidson, K., McLaren, S., Jenkins, Corby, D., M., Gibbs, P. M, & Malloy, M. (2016). Internalizedhomonegativity, sense of belonging, and depressive symptoms among Australian gay men. Journalof Homosexuality. doi: 10.1080/00918369.2016.1190215McLaren, S., Gibbs, P. M., & Watts, E. (2013). The inter-relationships between age, sense of belonging, anddepressive symptoms among Australian gay men and lesbians. Journal of Homosexuality. 60(1), 1-15. doi: 10.1080/00918369.2013.735933McLaren, S., Turner, J., Gomez, R., McLachlan, A. J., & Gibbs, P.M. (2013). Housing type and depressivesymptoms among older adults: a test of sense of belonging as a mediating and moderating variable.Age and Mental Health, 17(8), 1023-1029. doi: 10.1080/13607863.2013.805402Gibbs, P. M. (2010). Psychological assessment: Projective techniques. In S. J. Hanrahan & M. B. Andersen(Eds.), Routledge handbook of applied sport psychology: A comprehensive guide for students andprofessionals (pp. 101-110). London, England: Routledge.--- If you are visually impaired or blind, or if you know someone who is, and would like to take part to the series of Martial Attitude Voice podcast interviews exploring touch, confidence and blindness or if you would like to join in the Martial Attitude Training workshops now running in London every Sunday, please do keep in touch via Instagram or according to your communication preferences, all available HERE. Sincerely,Mathias AlbertonFounder CEO at Martial Attitude C.I.C.BPS trainee Sport Psychologist MSc in Applied Sport Psychology at St. Mary's University, Twickenham, London, UK.

Welcome back to Martial Attitude Voice, the podcast where we explore the intersections of discipline, psychology, and performance across a variety of domains. I'm Mathias Alberton, and today we're diving deep into the origins, development, and implications of a fascinating tool in applied sport psychology—the Athlete Apperception Technique, or AAT.This is a special episode, not just because of the subject matter, but because of our guest: Dr. Petah Gibbs.Dr. Gibbs is a sport psychologist based in Australia, with an impressive career that spans collaborations with top-tier athletes and organisations in both hemispheres—from the AFL in Australia to the NBA in the United States. But what brings us together today is not just his applied experience, but his deep academic and psychoanalytic insight. Dr. Gibbs is the author and developer of the Athlete Apperception Technique—a projective test designed specifically for athletes, rooted in psychodynamic theory and inspired by tools like the TAT and the Rorschach.We first heard about the AAT through his PhD supervisor, Professor Mark B. Andersen, who called it a bold and much-needed addition to the field. But as Petah reminds us in this conversation—behind every supervisor's suggestion, there's an author willing to take the leap.In this episode, we talk about how chance meetings, lucky mentorship, and a lifelong love for psychodynamic theory led Petah to take on a PhD that would require him to bridge the gap between century-old ideas and modern elite sport. We explore how projective techniques—so often dismissed for being "too old" or "not empirical enough"—can actually give us access to the deeper layers of athletes' inner lives. Petah speaks candidly about referencing 19th-century sources in his thesis, drawing comparisons between Freud and Newton, and reminding us that while our environments evolve rapidly, human nature doesn't change all that fast.This is a rich, thoughtful conversation about theory, practice, and the humanity of sport—and I can't wait for you to hear it.Let's jump in.Also, If you are interested in Dr. Gibbs original research study, you can find it here: Gibbs, P. M., Marchant, D. B., & Andersen, M. B. (2016). Development of a clinical sport projective assessment method: The Athlete Apperception Technique (AAT). Qualitative Research in Sport, Exercise and Health, 9(1), 33–48. https://doi.org/10.1080/2159676x.2016.1180637AbstractWithin the field of applied sport psychology, there is an increasing appreciation for diversity of training models, research methodologies, and therapeutic approaches. For example, psychodynamic formulations and interpretations have begun to appear more frequently in the sport psychology literature. In keeping with emerging psychodynamic viewpoints, we believe the time is right to introduce a qualitative sport-specific projective instrument: the Athlete Apperception Technique (AAT). The AAT represents a new technique based on psychodynamic theory and established projective test construction principles. It was designed primarily as a clinical tool for practitioners and not as an instrument for quantitative research into personality. It does, however, have potential research applications, especially in clinical sport case study research and narrative analysis investigations. The AAT produces an idiographic understanding of athletes' characteristics, anxieties, and motivations (both conscious and unconscious). We briefly review the literature on the development of projective techniques, explain the rationale underlying the development of the AAT, and present three sequential studies to explain the AAT image selection procedures that led to the final product.---Discover all Dr. Petah M. Gibbs research here:Gibbs, P. M., Andersen, M. A., & Marchant, D. B. (2023). Projective techniques: In Tod, D., & Eubank, M.(Eds.) Applied Sport, Exercise, and Performance Psychology: Current Approaches to HelpingClients (pp. 101-110). London, England: Routledge.Marchant, D. B., & Gibbs, P. M. (2023). Psychological Assessment: In Tod, D., & Eubank, M. (Eds.) AppliedSport, Exercise, and Performance Psychology: Current Approaches to Helping Clients (pp. 101-110). London, England: Routledge.Gibbs, P. M., Andersen, M. A., & Marchant, D. B., (2017). The Athlete Apperception Technique: Manual andMaterials for Sport and Clinical Psychologists. London, Routledge.Gibbs, P. M., Marchant, D. B., & Andersen, M. A. (2016). Development of a clinical sport projectiveassessment method: the Athlete Apperception Technique (AAT). Qualitative Research in Sport,Exercise and Health, 1-16. doi: 10.1080/2159676X.2016.1180637Davidson, K., McLaren, S., Jenkins, Corby, D., M., Gibbs, P. M, & Malloy, M. (2016). Internalizedhomonegativity, sense of belonging, and depressive symptoms among Australian gay men. Journalof Homosexuality. doi: 10.1080/00918369.2016.1190215McLaren, S., Gibbs, P. M., & Watts, E. (2013). The inter-relationships between age, sense of belonging, anddepressive symptoms among Australian gay men and lesbians. Journal of Homosexuality. 60(1), 1-15. doi: 10.1080/00918369.2013.735933McLaren, S., Turner, J., Gomez, R., McLachlan, A. J., & Gibbs, P.M. (2013). Housing type and depressivesymptoms among older adults: a test of sense of belonging as a mediating and moderating variable.Age and Mental Health, 17(8), 1023-1029. doi: 10.1080/13607863.2013.805402Gibbs, P. M. (2010). Psychological assessment: Projective techniques. In S. J. Hanrahan & M. B. Andersen(Eds.), Routledge handbook of applied sport psychology: A comprehensive guide for students andprofessionals (pp. 101-110). London, England: Routledge.--- If you are visually impaired or blind, or if you know someone who is, and would like to take part to the series of Martial Attitude Voice podcast interviews exploring touch, confidence and blindness or if you would like to join in the Martial Attitude Training workshops now running in London every Sunday, please do keep in touch via Instagram or according to your communication preferences, all available HERE. Sincerely,Mathias AlbertonFounder CEO at Martial Attitude C.I.C.BPS trainee Sport Psychologist MSc in Applied Sport Psychology at St. Mary's University, Twickenham, London, UK.

Sport psychology meets psychoanalysis in this deep dive into the Athlete Apperception Technique (AAT) — a powerful, yet underused projective tool developed from the legacy of the Rorschach and TAT. With the birth of the AAT, we open up the conversation on what truly lies beneath performance. Discover what happens when athletes narrate ambiguous images, and how this "Blade Runner" test for the soul might reveal more than expected. In this episode, I had the opportunity to speak with Professor Mark B. Andersen about the AAT and to explore its implication for sport psychology and how it could help athletes beyond their performance issues.Mark B. Andersen, PhD, is an adjunct professor at Halmstad University in Sweden. He lives in Australia and collaborates intercontinentally with his Swedish colleagues in the areas of research, training, and supervision in applied sport and exercise psychology. Andersen is a registered psychologist in Australia and is licensed to practice psychology in the United States. He is the former editor of the Professional Practice section of the international journal The Sport Psychologist. He has published 9 books, and more than 190 refereed journal articles and book chapters. He has made more than 100 national and international conference presentations, including 17 invited keynote addresses on four continents.As a Supervisor, he contributed to Dr. Petah Gibbs' PhD research study: Gibbs, P. M., Marchant, D. B., & Andersen, M. B. (2016). Development of a clinical sport projective assessment method: The Athlete Apperception Technique (AAT). Qualitative Research in Sport, Exercise and Health, 9(1), 33–48. https://doi.org/10.1080/2159676x.2016.1180637AbstractWithin the field of applied sport psychology, there is an increasing appreciation for diversity of training models, research methodologies, and therapeutic approaches. For example, psychodynamic formulations and interpretations have begun to appear more frequently in the sport psychology literature. In keeping with emerging psychodynamic viewpoints, we believe the time is right to introduce a qualitative sport-specific projective instrument: the Athlete Apperception Technique (AAT). The AAT represents a new technique based on psychodynamic theory and established projective test construction principles. It was designed primarily as a clinical tool for practitioners and not as an instrument for quantitative research into personality. It does, however, have potential research applications, especially in clinical sport case study research and narrative analysis investigations. The AAT produces an idiographic understanding of athletes' characteristics, anxieties, and motivations (both conscious and unconscious). We briefly review the literature on the development of projective techniques, explain the rationale underlying the development of the AAT, and present three sequential studies to explain the AAT image selection procedures that led to the final product.----- If you are visually impaired or blind, or if you know someone who is, and would like to take part to the series of Martial Attitude Voice podcast interviews exploring touch, confidence and blindness or if you would like to join in the Martial Attitude Training workshops now running in London every Sunday, please do keep in touch via Instagram or according to your communication preferences, all available HERE. Sincerely,Mathias AlbertonFounder CEO at Martial Attitude C.I.C.BPS trainee Sport Psychologist MSc in Applied Sport Psychology at St. Mary's University, Twickenham, London, UK.

In episode 175, Jill and Chris speak with Sally Duplantier, a gerontologist, health educator and researcher. She founded her current company, Zing, with a mission to help older adults live their best lives longer through better lifestyle choices and health equity. She is passionate about increasing Healthspan—the number of years we are free of chronic disease and disability. Sally returned to school in her 60s. She received an MS in gerontology from the University of Southern California and a graduate certificate in Qualitative Research from Indiana University. She was recently accepted into a doctoral program at the Richard M. Fairbanks School of Public Health.  Sally is a regular guest speaker for organizations like Stanford University and the American College of Lifestyle Medicine. Her research has been published in peer-reviewed journals such as Nutrients and The International Journal of Environmental Research and Public Health. We discussed:     For more information, visit our website: BecomingElli.com  

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In the latest episode of Conversations in Depth, host Mike Carlon interviews Jack Bowen, the visionary founder of CoLoop, an AI-powered tool transforming the way qualitative marketing research is analyzed. With a career rooted in problem-solving and innovation, Bowen's journey is a testament to the impact of technology on modern research approaches. Bowen shares the story behind CoLoop, offering insights into his motivations for addressing perceived inefficiencies in traditional qualitative analysis. From identifying key pain points to designing solutions that streamline processes and uncover richer insights, his entrepreneurial path is one of perseverance, creativity, and customer-centric evolution. He dives into how real-world feedback from research professionals shaped CoLoop into a tool that not only enhances productivity but also elevates the depth of qualitative insights. Looking ahead, Bowen provides a compelling perspective on the future of the industry. He highlights the role of AI in fostering more dynamic and adaptive research practices, emphasizing the need for researchers to embrace technological advancements while maintaining the human element that defines qualitative work. His advice for professionals navigating this changing landscape is both practical and inspiring. This episode is a must-listen for anyone in the marketing research field eager to understand how AI is reshaping the industry. Tune in to hear Bowen's fascinating journey, actionable insights, and predictions for what's next in qualitative research.

Dr. Deepak Pradhan chats with Dr. Patrick Lyons and Dr. Bridget O'Brien about their paper "Seven Practical Recommendations for Designing and Conducting Qualitative Research in Medical Education."

Criminologist and sociologist from the University of Kent, Dr Emma Cooke, joins Katie in the Sociology Staffroom to talk about her journey into the subject and her research into the criminal justice system, as well as how we can support students for Higher Education. Want to add something really contemporary to your lessons on the CJS? Here's a good starting place!https://bristoluniversitypress.co.uk/the-hidden-world-of-the-legal-aid-lawyer

Dr Melanie Farlie is a Senior Lecturer in Monash University's Department of Physiotherapy. Mel is an educator, physiotherapy researcher and developer of the Balance Intensity Scale.  In part 3 of this four-part series, Mel explains the process of appraising the quality of qualitative research, using the example of the study by Katherine Lawler and colleagues. Access the study here: https://doi.org/10.1080/09638288.2024.2343822 Follow along using the COREQ checklist here: https://www.equator-network.org/reporting-guidelines/coreq/ In this episode: 0:00 Introduction to the episode 1:25 Why we need to evaluate the quality of qualitative research? 2:51 Checklists you can use – the COREQ checklist. Don't forget to look at the supplementary material for your article 6:45 Reflexivity: The research team and how they manage their biases. Why this is important? 12:20 The relationship between researchers and participants. A guide to understanding 16:10 The interviewer characteristics and why they matter. Relating qualitative research to the interviews we do with patients in the clinic 19:30 Study design – what is a theoretical framework? Examples of theoretical frameworks. Real world practical applications of qualitative research 29:05 Study setting and data collection – where was the study conducted? Who was present at the interviews? What questions were asked (topic guide)  30:40 How big is the dataset? Looking beyond the sample size. The concept of ‘information power' 33:24 What are the most important things to consider from the quality appraisal so far? Coming up next:  In the final part of this series (part 4) we will finalise our quality appraisal of the qualitative study by Lawler and colleagues and give you our tips for applying what you have learned in the clinic or in your research studies. Read more about Dr Melanie Farlie here: https://research.monash.edu/en/persons/melanie-farlie Follow Physio Foundations and Perraton Physio at our website www.Perraton.Physio or the Perraton Physio LinkedIn page. Visit our YouTube channel for more: https://www.youtube.com/@PerratonPhysio Follow @PerratonPhysio on Facebook, X (Twitter), Instagram and Linked In. This is a discussion aimed at health professionals and health professional students. Always seek the guidance of a qualified health professional with any questions you may have regarding your health or a medical condition.

Dr Melanie Farlie is a Senior Lecturer in Monash University's Department of Physiotherapy. Mel is an educator, physiotherapy researcher and developer of the Balance Intensity Scale.  In part 4 of this four-part series, Mel finishes her quality appraisal of the quality of the study by Katherine Lawler and colleagues. Mel demystifies the process of data analysis in qualitative research and gives us some tips for using qualitative research in our study and clinical practice. Access the study here: https://doi.org/10.1080/09638288.2024.2343822 Follow along using the COREQ checklist here: https://www.equator-network.org/reporting-guidelines/coreq/ In this episode: 0:00 Introduction to the episode 1:14 Who did the data analysis? Knowledge and perspectives of the team. Naming and identification of themes? The coding tree. Why does this matter? 5:45 How are themes identified? The coding lens – perspectives of the researchers. The inductive process - using the words of the people to make codes, vs predetermined themes. 10:42 Are there times when it is more appropriate to use a deductive process? 12:15 Relating qualitative research to what we do in the clinic, e.g. a subjective assessment 14:45 The difference between how you collect vs analyse data. Open vs closed questions 16:50 Software for qualitative analysis, feedback from participants on findings 18:20 Where should a busy clinician start? Look at the quotes from participants. Is there consistency between the data and the author's findings? Is there diversity of opinions in the report? 28:03 Final thoughts – try to engage with research evidence. Resources to look at to get started and progress your qualitative research skills Read more about Dr Melanie Farlie here: https://research.monash.edu/en/persons/melanie-farlie Follow Physio Foundations and Perraton Physio at our website www.Perraton.Physio or the Perraton Physio LinkedIn page. Visit our YouTube channel for more: https://www.youtube.com/@PerratonPhysio Follow @PerratonPhysio on Facebook, X (Twitter), Instagram and Linked In. This is a discussion aimed at health professionals and health professional students. Always seek the guidance of a qualified health professional with any questions you may have regarding your health or a medical condition.

Dr Melanie Farlie is a Senior Lecturer in Monash University's Department of Physiotherapy. Mel is an educator, physiotherapy researcher and developer of the Balance Intensity Scale.  In this four-part series, Mel introduces qualitative research, provides examples of how you can read and understand qualitative research, explains how you can search for, and evaluate the quality of, qualitative research, and discusses how qualitative research can influence your clinical practice. Part 1 of this four-part series is an introduction to qualitative research for students and clinicians. In this episode: 0:00 Introduction to Mel and the four-part series 2:00 What is qualitative research and why is it important in physiotherapy? 3:25 How is qualitative research different from qualitative research? 5:35 What are some barriers for clinicians to engage with qualitative research? 7:35 Key terminology you need to be familiar with, e.g. reflexivity – being aware of your influence on the research process.  Transferability – can the findings be transferred to other similar contexts? 13:45  How can clinicians get started with using qualitative research?  Don't just read the abstract, read the methods. Look for systematic reviews of qualitative research 16:50 Summary – qualitative research can be very useful when it is transferable to your clinical practice. Jump in and start reading In part 2 we will explore a recently published qualitative study and how this research's findings may apply to clinical practice. Read more about Dr Melanie Farlie here: https://research.monash.edu/en/persons/melanie-farlie We discussed the Balance Intensity Scale: https://rb.gy/cwcfmz Follow Physio Foundations and Perraton Physio at our website www.Perraton.Physio or the Perraton Physio LinkedIn page. Visit our YouTube channel for more: https://www.youtube.com/@PerratonPhysio Follow @PerratonPhysio on Facebook, X (Twitter), Instagram and Linked In. This is a discussion aimed at health professionals and health professional students. Always seek the guidance of a qualified health professional with any questions you may have regarding your health or a medical condition.

Dr Melanie Farlie is a Senior Lecturer in Monash University's Department of Physiotherapy. Mel is an educator, physiotherapy researcher and developer of the Balance Intensity Scale.  In part 2 of this four-part series, Mel demonstrates the process of reading, interpreting and understanding qualitative research. Mel refers to a study by Katherine Lawler and colleagues. Access the study here: https://doi.org/10.1080/09638288.2024.2343822 In this episode: 0:00 Introduction to the episode 3:19 Example of the methods of a qualitative study 5:00 When is qualitative research the best approach to answer a research question? 8:00 Explaining the qualitative methods that were used and relating these methods to what you do in the clinic, e.g. during a subjective assessment or patient interview 11:15 How qualitative data can be collected and analysed – exploring and explaining phenomena, understanding the context of the study and introducing the concepted of transferability 18:50 Summary and final thoughts   Coming up next in part 3 of the series, we will discuss how to appraise the quality of the study. Read more about Dr Melanie Farlie here: https://research.monash.edu/en/persons/melanie-farlie We discussed the Balance Intensity Scale: https://rb.gy/cwcfmz Follow Physio Foundations and Perraton Physio at our website www.Perraton.Physio or the Perraton Physio LinkedIn page. Visit our YouTube channel for more: https://www.youtube.com/@PerratonPhysio Follow @PerratonPhysio on Facebook, X (Twitter), Instagram and Linked In. This is a discussion aimed at health professionals and health professional students. Always seek the guidance of a qualified health professional with any questions you may have regarding your health or a medical condition.

What are the most interesting advances in qualitative research in sports and physical activity science? Dr Francesca Champ is a Lecturer in Psychology of Football at Liverpool John Moores University. Francesca has expertise in the psychological development of youth athletes, qualitative methods including ethnography, and the training and education pathways of sport psychologists. Dr Gareth Wiltshire is a lecturer at Loughborough University. Gareth is a social scientist with broad interests related to the social determinants of health. His main research interests fall into three areas: exercise and health for organ transplant recipients; the social determinants of physical activity and health inequalities; advanced and innovative methodologies. Dr Javier Monforte completed his PhD at the University of Valencia (Spain) and is member of the ECR Committee at the International Society of Qualitative Research in Sport and Exercise (twitter @QRSEsoc). Javier's research addresses the role that physical activity plays in the lives of people with disabilities and chronic illnesses in society. His interests also lie in narrative psychology and new forms of thinking and doing research, such as post qualitative inquiry. ___________ This podcast episode is sponsored by Fibion Inc. | Better Sleep, Sedentary Behavior and Physical Activity Research with Less Hassle --- Collect, store and manage SB and PA data easily and remotely - Discover ground-breaking Fibion SENS --- Learn more about Fibion Flash - a versatile customizable tool with HRV and accelerometry capability.  --- SB and PA measurements, analysis, and feedback made easy. Learn more about Fibion Research. --- Fibion Helix – Ideal for large scale studies. Scalable and affordable with patented precision. --- Fibion G2 – validated data on sitting, standing, activity types, energy expenditure, with participant friendly reports.   --- Learn more about Fibion Sleep and Fibion Circadian Rhythm Solutions. --- Fibion Kids - Activity tracking designed for children. --- Explore our Wearables, Experience sampling method (ESM), Sleep, Heart rate variability (HRV), Sedentary Behavior and Physical Activity article collections for insights on related articles. --- Refer to our article "Physical Activity and Sedentary Behavior Measurements" for an exploration of active and sedentary lifestyle assessment methods. --- Learn about actigraphy in our guide: Exploring Actigraphy in Scientific Research: A Comprehensive Guide. --- Gain foundational ESM insights with "Introduction to Experience Sampling Method (ESM)" for a comprehensive overview. --- Explore accelerometer use in health research with our article "Measuring Physical Activity and Sedentary Behavior with Accelerometers ". --- For an introduction to the fundamental aspects of HRV, consider revisiting our Ultimate Guide to Heart Rate Variability. --- Follow the podcast on Twitter https://twitter.com/PA_Researcher  Follow host Dr Olli Tikkanen on Twitter https://twitter.com/ollitikkanen  Follow Fibion on Twitter https://twitter.com/fibion  Check our YouTube channel: https://www.youtube.com/@PA_Researcher   

This is the second part of the conversation on validity of qualitative research with Noora Ronkainen and Gareth Wiltshire. The discussion draws on their article Rethinking validity in qualitative sport and exercise psychology research: a realist perspective and provides an overview of the debates, arguments of the paper, and the story behind the writing. We also discuss their new article A realist approach to thematic analysis: making sense of qualitative data through experiential, inferential and dispositional themes, which moves to consider how the realist perspective - including considerations of validity - can inform each step of thematic analysis. If you haven't listened to the first part of the episode yet, you can find it here: https://paresearcher.podbean.com/e/ronkainenwiltshire/ ___________ This podcast episode is sponsored by Fibion Inc. | Better Sleep, Sedentary Behavior and Physical Activity Research with Less Hassle --- Collect, store and manage SB and PA data easily and remotely - Discover ground-breaking Fibion SENS --- Learn more about Fibion Flash - a versatile customizable tool with HRV and accelerometry capability.  --- SB and PA measurements, analysis, and feedback made easy. Learn more about Fibion Research. --- Fibion Helix – Ideal for large scale studies. Scalable and affordable with patented precision. --- Fibion G2 – validated data on sitting, standing, activity types, energy expenditure, with participant friendly reports.   --- Learn more about Fibion Sleep and Fibion Circadian Rhythm Solutions. --- Fibion Kids - Activity tracking designed for children. --- Explore our Wearables, Experience sampling method (ESM), Sleep, Heart rate variability (HRV), Sedentary Behavior and Physical Activity article collections for insights on related articles. --- Refer to our article "Physical Activity and Sedentary Behavior Measurements" for an exploration of active and sedentary lifestyle assessment methods. --- Learn about actigraphy in our guide: Exploring Actigraphy in Scientific Research: A Comprehensive Guide. --- Gain foundational ESM insights with "Introduction to Experience Sampling Method (ESM)" for a comprehensive overview. --- Explore accelerometer use in health research with our article "Measuring Physical Activity and Sedentary Behavior with Accelerometers ". --- For an introduction to the fundamental aspects of HRV, consider revisiting our Ultimate Guide to Heart Rate Variability. --- Follow the podcast on Twitter https://twitter.com/PA_Researcher  Follow host Dr Olli Tikkanen on Twitter https://twitter.com/ollitikkanen  Follow Fibion on Twitter https://twitter.com/fibion  Check our YouTube channel: https://www.youtube.com/@PA_Researcher   

There is a long tradition of debates on how to address the quality and rigor of qualitative research. In sport and exercise psychology (SEP), the relativist perspective has been the dominant viewpoint in these debates. In the absence of published critiques of the relativist perspective in SEP, Drs Ronkainen and Wiltshire wrote a paper Rethinking validity in qualitative sport and exercise psychology research: a realist perspective. They argued that the relativist approach becomes problematic when attempting to reject the “anything goes” problem because of the assumptions of internal, multiple, and mind-dependent realities. Drawing on realist literature in other fields of social science, they proposed using realist principles of ontological plausibility, empirical adequacy and practical utility in working with threats to validity. ___________ This podcast episode is sponsored by Fibion Inc. | Better Sleep, Sedentary Behavior and Physical Activity Research with Less Hassle --- Collect, store and manage SB and PA data easily and remotely - Discover ground-breaking Fibion SENS --- Learn more about Fibion Flash - a versatile customizable tool with HRV and accelerometry capability.  --- SB and PA measurements, analysis, and feedback made easy. Learn more about Fibion Research. --- Fibion Helix – Ideal for large scale studies. Scalable and affordable with patented precision. --- Fibion G2 – validated data on sitting, standing, activity types, energy expenditure, with participant friendly reports.   --- Learn more about Fibion Sleep and Fibion Circadian Rhythm Solutions. --- Fibion Kids - Activity tracking designed for children. --- Explore our Wearables, Experience sampling method (ESM), Sleep, Heart rate variability (HRV), Sedentary Behavior and Physical Activity article collections for insights on related articles. --- Refer to our article "Physical Activity and Sedentary Behavior Measurements" for an exploration of active and sedentary lifestyle assessment methods. --- Learn about actigraphy in our guide: Exploring Actigraphy in Scientific Research: A Comprehensive Guide. --- Gain foundational ESM insights with "Introduction to Experience Sampling Method (ESM)" for a comprehensive overview. --- Explore accelerometer use in health research with our article "Measuring Physical Activity and Sedentary Behavior with Accelerometers ". --- For an introduction to the fundamental aspects of HRV, consider revisiting our Ultimate Guide to Heart Rate Variability. --- Follow the podcast on Twitter https://twitter.com/PA_Researcher  Follow host Dr Olli Tikkanen on Twitter https://twitter.com/ollitikkanen  Follow Fibion on Twitter https://twitter.com/fibion  Check our YouTube channel: https://www.youtube.com/@PA_Researcher   

In an academic landscape dominated by formality and jargon, Johnny Saldaña brings a refreshingly raw perspective with his ideas on 'Blue Collar Qualitative Research'. We speak to him about how to challenge the ivory towers of academia. We also explore his 'kick-ass' article that tackles positionality, voice, ethics, and many other foundational aspects of qualitative research. 

In this episode, we reflect on lessons learned during the research process and the concept of reflexivity—how my personal experiences influenced the study. I'll share practical insights for researchers and discuss the broader implications of this work. How can we foster inclusion, adapt tools like the Touch Avoidance Questionnaire, and inspire action to create more accessible, empowering spaces?If you are visually impaired or blind, or if you know someone who is, and would like to take part to the series of Martial Attitude Voice podcast interviews exploring touch, confidence and blindness or if you would like to join in the Martial Attitude Training workshops now running in London every Sunday, please do keep in touch via Instagram or according to your communication preferences, all available  HERE.     Sincerely, Mathias Alberton Founder CEO at Martial Attitude C.I.C. BPS trainee Sport Psychologist  MSc in Applied Sport Psychology at St. Mary's University, Twickenham, London, UK.

Haven't figured out what your New Year's Resolution is yet? Consider leaning into AI adoption in 2025. Steve Cunningham shares how you can become the Hero of AI adoption at your company. In this episode, David Schneer, a body language expert and CEO of Merrill Research, discusses the significance of qualitative research in today's changing landscape. He emphasizes the importance of understanding body language in research, the shift to virtual methodologies post-pandemic, and the intersection of AI with qualitative insights. David also shares personal stories from his journey of writing his book, 'Backbone: Surviving the Road Less Quantified,' and offers advice for marketers navigating technical fields.TakeawaysQualitative research is essential for understanding consumer behavior.Body language plays a crucial role in interpreting responses during research.AI technology can enhance qualitative research by analyzing micro-expressions.Qualitative research should focus on depth rather than just surface-level data.ResourcesConnect with David on LinkedInConnect with Wendy on LinkedInGet the Book: Backbone: Surviving the Road Less QuantifiedRelated Episode: Communicating Through Body Language With David SchneerRelated Episode: Understanding the Technical Buyer: 2024 State of Marketing to Engineers Report

I'm delighted to speak with Dr Sam Thrower and Prof Chris Harwood this week. We discuss parent education and support strategies in youth sport. Sam is a Senior Lecturer in Sport and Exercise Psychology at Oxford Brookes University. His main research interests lie in the area of youth sport and specifically the psychosocial development of young athletes. He is particularly interested in topics such as parenting in sport, sport-confidence, motivational climates and stress and coping. Sam's research in these areas has been published in a range of leading international journals including: ‘Psychology of Sport & Exercise', ‘Qualitative Research in Sport, Exercise & Health', ‘Sport, Exercise & Performance Psychology', ‘Journal of Applied Sport Psychology' and 'Journal of Sport & Exercise Psychology'. His current research focuses on parent-child interactions and the development, implementation, and evaluation of evidence-based sport parent education programmes. Chris is the Director of the Sport, Health and Performance Enhancement (SHAPE) Research Centre at Nottingham Trent University (NTU). He is a Professor of Sport Psychology at NTU where his research focuses on the psychosocial aspects of athlete development, wellbeing and performance including the roles of the coach, parents, and the wider social and organisational environment. Chris is particularly focused on the integration of psychological principles into youth sport settings and his applied research is characterised by working with the support system around young people. Chris is also prominent in the area of professional development, supervision and training of sport psychologists in the UK and international systems.

Curious about the art of asking questions? Mike discusses the importance of crafting the right questions and how they can lead to deeper connections. Dr. Michael W. Purdy (PhD Ohio University) is co–editor with Deborah Borisoff (NYU) of Listening in Everyday Life: A Personal and Professional Approach (2nd ed). He has authored articles for the International Journal of Listening, (including two articles in 2015). His publications include: Listening and Qualitative Research, in Listening and Human Communication in the 21st Century; Listening and the Non–Technologized Self in Cultura De Guatemala This last year he also posted an article (Listening Ecology: Tuning into the Environment, Saving the Planet) for the Global Listening Centre (http://www.globallisteningcentre.org).  and Listening Nudges: Empowerment (Not Power) draft on academia.edu. In this episode of the Listening Superpower podcast, Mike shares his extensive journey in the world of listening, revealing the pivotal moments that shaped his understanding of its power.  He reflects on his early experiences, including training at a phone health care call center, which introduced him to the fundamentals of listening.  Mike also discusses his doctoral work on philosopher Merleau-Ponty, emphasizing the importance of receptivity and the role of the speaker in the listening process.  Additionally, he shares insights from teaching an introductory interpersonal communication class and highlights the influence of early listening scholars at Ohio University.  Join us for an enlightening conversation that explores the nuances of listening and its impact on communication.   Enjoy listening in.   "People do want to come together. They want to connect. They want to build relationships. They want to be seen. They want to be valued." - Michael W. Purdy    SUPERPOWER Notes:   00:02:10 -  Foundations of Community: The Transformative Power of Listening Listening emerges as a critical catalyst in community building, revealing how genuine attention can create meaningful connections and foster a sense of belonging. 00:05:32 -   Navigating Listening Dynamics: Understanding the Subtle Art of Connection delves deep into the intricate landscape of listening, exploring how conscious awareness of our communication patterns can fundamentally transform interpersonal interactions. 00:17:12 -   Conscious Listening: Decoding a Three-Dimensional Communication Skill. Mike unpacks "conscious listening" as a sophisticated skill comprising observation, strategic conversation management, and the ability to seamlessly flow within dialogue, challenging traditional notions of passive hearing. 00:20:22 -   The Alchemy of Questions: Unlocking Deeper Conversations Practical strategies are shared for elevating communication, with a focus on crafting open-ended questions that act as keys to unlocking more profound, meaningful exchanges. 00:28:12 -   Empathy in Action: Beyond Sympathy to Genuine Understanding The discussion explores the nuanced difference between sympathy and empathy, highlighting how truly listening can create more authentic and supportive connections. Key Takeaways.   "If we don't listen, we don't know how to respond." - Michael W. Purdy  "Democracy dies if people won't or can't or don't know how to listen." - Michael W. Purdy  "Conscious listening is the process of working at being a listener."- Michael W. Purdy  "It takes a long time. People think (listening) is a very complicated thing."- Michael W. Purdy "Relax and listen."- Michael W. Purdy    Poeple and Resources mentioned Yaval Harari  Brene Brown  Dick Halley  Heidegger  Merleau-Ponty  ILA (International Listening Association)  Connect with Michael W. Purdy  https://www.globallisteningcentre.org/member/michael-w-purdy/  https://www.globallisteningcentre.org/   

You set up an assumption, you have a theory, you analyze your data, and you show that the assumption does not hold. Doing good qualitative research is that simple. Except that it's not, of course. On the ground, in the research and writing process, these basic rules can be quite tricky to implement. So we discuss some heuristics researchers can use to limit their conversants, settle on suitable theoretical lenses to examine their data, and collecting more data than what they thought was necessary.   References Geertz, C. (1973). The Interpretation Of Cultures. Basic Books. Goodall, J. (1986). The Chimpanzees of Gombe: Patterns of Behavior. Harvard University Press. Popper, K. R. (1959). The Logic of Scientific Discovery. Basic Books. Durkheim, E. (1895). The Rules of Sociological Method. Free Press. Giddens, A. (1976). New Rules of Sociological Method. Hutchinson. Barley, S. R. (1986). Technology as an Occasion for Structuring: Evidence from Observations of CT Scanners and the Social Order of Radiology Departments. Administrative Science Quarterly, 31(1), 78-108. Kellogg, K. C. (2022). Local Adaptation Without Work Intensification: Experimentalist Governance of Digital Technology for Mutually Beneficial Role Reconfiguration in Organizations. Organization Science, 33(2), 571-599. https://doi.org/10.1287/orsc.2021.1445 Mertens, W., Recker, J., Kummer, T.-F., Kohlborn, T., & Viaene, S. (2016). Constructive Deviance as a Driver for Performance in Retail. Journal of Retailing and Consumer Services, 30, 193-203. Markus, M. L. (1983). Power, Politics, and MIS Implementation. Communications of the ACM, 26(6), 430-444. Berente, N., Lyytinen, K., Yoo, Y., & King, J. L. (2016). Routines as Shock Absorbers During Organizational Transformation: Integration, Control, and NASA's Enterprise Information System. Organization Science, 27(3), 551-572. Alashoor, T., Keil, M., Smith, H. J., & McConnell, A. R. (2023). Too Tired and in Too Good of a Mood to Worry about Privacy: Explaining the Privacy Paradox through the Lens of Effort Level in Information Processing. Information Systems Research, 34(4), 1415-1436. Yin, R. K. (2009). Case Study Research: Design and Methods (4th ed.). Sage. Berente, N., Recker, J., & Leonardi, P. (2023). . This IS Research podcast, 13 September 2023. Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking Qualitative Rigor in Inductive Research: Notes on the Gioia Methodology. Organizational Research Methods, 16(1), 15-31. Lebovitz, S., Levina, N., & Lifshitz-Assaf, H. (2021). Is AI Ground Truth Really “True”? The Dangers of Training and Evaluating AI Tools Based on Experts' Know-What. MIS Quarterly, 45(3), 1501-1525. Ryle, G. (1949). The Concept of Mind. University of Chicago Press. Langley, A. (1999). Strategies for Theorizing from Process Data. Academy of Management Review, 24(4), 691-711. Miles, M. B., & Huberman, M. (1994). Qualitative Data Analysis (2nd ed.). Sage. Cramton, C. D., & Hinds, P. J. (2014). An Embedded Model of Cultural Adaptation in Global Teams. Organization Science, 25(4), 1056-1081. 

Welcome back to The Thrivecast! Today, Jason sits down for part 2 of his episode with Ian Vacin where they finish their teaching from the highly successful Deeper Weekend conference. This episode is a follow up from Ian's sessions at Deeper Weekend and they dive into the Qualitative Research they are doing for their upcoming book on Human Capacity. Come learn about the 7 qualitative research findings that help firms reach profitability and firm success.

By Bram Duffee, PhD, EMT-P Qualitative research often remains a mystery to those in medicine who are accustomed to the clear-cut, numerical results of quantitative studies. Yet, when it comes to understanding complex, human-centric issues, qualitative research is indispensable. Take the COVID-19 pandemic, for example—an event where numbers alone cannot fully capture the profound human experiences involved. Unlike quantitative research, which answers yes or no questions or delivers numerical data, qualitative methods delve deeper into the human elements of a topic. One powerful approach is conducting interviews, especially when the interviewer shares a cultural or professional background with the participants as an insider to the community. This method promotes openness and authentic disclosure, as demonstrated in two studies exploring the experiences of paramedics during the COVID-19 pandemic. The recent episode of "EMS Research with Professor Bram" a spotlight was cast on these insights.1 Paramedic researcher Nigel Barr, PhD, RN, RP, from Australia shared his research study where they interviewed Australian paramedics about the challenges and facilitators they faced while responding to COVID-19 cases. His research uncovered themes that included communication, fear and risk, leadership, protective work factors, and change. Intriguingly, some paramedics reported a reduced perception of risk and heightened empathy for COVID-19 patients after personally contracting the virus themselves.2 Highlighting the significance of qualitative research, Dr. Barr remarks, "Numbers work well for testing theories, but when it comes to generating new ones, the hard work of interviews, coding and theming is essential." Parallel to this, as a paramedic researcher myself, I was conducting a similar study in the United States, interviewing American paramedics. This research was different because it sought to understand how treatment of respiratory patients shifted when looking at the time before covid versus during the pandemic. Findings of this study showed that paramedics had a tendency to over-categorize all respiratory patients as COVID-positive. Also, participants noted changes in practice, such as reduced use of stethoscopes and avoidance of nebulized treatments in confined spaces due to transmission fears.3 These qualitative studies offer insights that mere data cannot, underscoring the need for paramedics to engage in research that directly impacts their field. “We should be trying to support the capacity of paramedics to do research. We should have the control over our own discipline ... Because if we take research from another discipline, another area, another setting, it is always going to be a square peg round hole. We have to test those outcomes in our own environment. We have to find out what works. What doesn't work,” says Dr. Barr. Research studies involving paramedics in both Australia and the United States demonstrate the unique benefits of qualitative research through interviews. By employing paramedic researchers to engage directly with their peers on topics that deeply impact them, these studies reveal the nuanced understanding that only rich, narrative-driven descriptions can provide. Qualitative interviews shed light on the human side of medical practice, revealing details and challenges that numbers alone might miss. These interviews help us understand the deeper aspects of healthcare, offering insights that go beyond traditional numbers. References https://youtu.be/_lBTF-8x7p4 Howarth, U., Zimmerman, P. A., van de Mortel, T. F., & Barr, N. (2024). Paramedics' experiences of barriers to, and enablers of, responding to suspected or confirmed COVID-19 cases: a qualitative study. BMC Health Services Research, 24(1), 678. Duffee, B. (2023). COVID-19 and paramedic response: Overcategorization concerns in respiratory patients. Journal of Paramedicine and Emergency Response. Available online https://www.airitilibrary.com/Article/Detail/P20210804002-N202311070009-00029

Dr. Deepak Pradhan chats with Dr. Patrick Lyons and Dr. Bridget O'Brien about their paper "Seven Practical Recommendations for Designing and Conducting Qualitative Research in Medical Education."

Hey CX Nation,In this week's episode of The CXChronicles Podcast #246 we were live at the Thompson Hotel in downtown Austin, TX at XDay 2024 with Gary Pansino, Founder at Velodu based Gary is an Alumni of Intuit, P&G, Clorox, BMS. He now runs a Qual and Quant research factory with his sister. Questions from mostly repeat clients arrive on trucks. And they do their thing and ship answers back to them, with a smile.In this episode, Gary and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team at Velodu thinks through on a daily basis to build world class customer experiences.**Episode #246 Highlight Reel:**1. Building expertise in surveys & customer research at massive companies 2. Increasing the speed of growth by customer listening & focus groups 3. Leveraging customer information to drive product & service innovation 4. Customer team building & collecting constant employee feedback 5. Investing in competitive research & understanding your primary threats  Click here to learn more about Gary PansinoClick here to learn more about VeloduHuge thanks to Gary for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today.For our Spotify friends, make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community.For our Apple friends, same deal -- follow CXCP and leave us a review letting folks know why you love our customer focused content.You know what would be even better?Go tell one of your friends or teammates about CXC's content,  our strategic partners (Hubspot, Intercom, Zendesk, Forethought AI, Freshworks, TimeToReply & Ascendr) + they can learn more about our CX/CS/RevOps services & please invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused business content. Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Philippe De Ridder, co-founder and CEO of Boards of Innovation joins us for a conversation on the Autonomous Age and the Age of Creative AI. In this episode, he discusses his popular opinions on how AI will enable unprecedented productivity gains across industries and impact all business arenas, starting from knowledge work. He also shares his perspectives on the fusion of AI and human creativity and how organizations can leverage it to redefine workflows, product development, customer research and overall business strategies. We explore how yesterday's creator will become tomorrow's curator and why it is essential always to keep humans at the core -- especially with AI innovation. As a popular innovation consultant, Philippe is a veteran who has worked with both Fortune 500 companies and agile startups, helping them craft bold strategies for the future. In the episode, he challenges us to think about how innovation, often heralded as a core human endeavor, is increasingly being automated. From using AI to generate product ideas to testing them with synthetic consumers, he highlights the shift towards real-time innovation and its impact on markets and organizations. Talking about how AI is reshaping decision-making in innovation and across various business functions, he highlights the importance of adopting a "future-back" approach, where companies envision their role in a radically changed world and work backward to integrate necessary capabilities today. As leaders face several societal implications and tough decisions due to the increasing integration of AI across the organization, this episode can serve as a backbone upon which they can strategize. Tune in, as this episode will stretch your idea of what AI can achieve already today in your organization. Simply mind blowing. Key Highlights

Welcome to this Greatest Hits episode of Getting to Aha! Let's relive Darshan's conversation with Dan Fleetwood, President of Research and Insights at QuestionPro. Join them as Dan Fleetwood shares key moments from his career journey, offering insights into optimizing online survey responses and the role of online communities in market research. They explore how COVID-19 accelerated the adoption of online surveys and discuss the growing influence of atomic research. Dan provides expert advice on improving survey presentation and shares his vision for the future of online qualitative research.

In this compelling episode of Business Growth Talks, host Mark Hayward delves into the fascinating world of qualitative market research with guest David Schneer, CEO of Merrill Research. Schneer presents his innovative approach, leveraging nonverbal intelligence and AI to transform the way corporations launch products and orchestrate their strategic communications. His latest book, "Backbone," serves as both a guide to essential market research traits and a deeply personal narrative of overcoming adversity following a career-altering spinal injury.The conversation intricately unpacks Schneer's unique perspective, advocating for a people-centered business mindset over a strict bottom-line focus. He emphasizes the crucial role of qualitative versus quantitative research, underscoring the importance of understanding consumer needs beyond cold statistics. Schneer also highlights the significance of emotional intelligence within leadership and details how nonverbal cues can offer profound insights into customer satisfaction and product potential. The episode serves as a rich resource for entrepreneurs looking to sharpen their leadership skills or refine their research methodologies.Key Takeaways:Empathy in Leadership: Understanding and responding to employee and customer emotions can significantly influence business success.Nonverbal Intelligence: Recognizing and correctly interpreting nonverbal cues can enhance qualitative research insights and customer understanding.Qualitative vs. Quantitative Research: Effective product development requires balancing qualitative depth with quantitative breadth in research practices.Resilience and Grit: Personal resilience and professional perseverance are central themes in thriving both in life and business.Importance of Market Feedback: Gathering and interpreting customer feedback can prevent costly missteps in product development.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Conceptual papers that offer new theories are hard to write and even harder to publish. You do not have empirical data to back up your arguments, which makes the papers easy to reject in the review cycle. We are also typically not well trained in theorizing, and there isn't even a clear process to theorizing we could learn or follow. Does that mean that we shouldn't even try to write theory papers? We ponder these questions, figure out what is so hard in writing conceptual papers – and share a few tricks that might help if you still wanted to write such a paper.  References Berente, N., Gu, B., Recker, J., & Santhanam, R. (2021). Managing Artificial Intelligence. MIS Quarterly, 45(3), 1433-1450. Glaser, B. G., & Strauss, A. L. (1967). The Discovery of Grounded Theory: Strategies for Qualitative Research. Aldine Publishing Company. Watson, R. T., Boudreau, M.-C., & Chen, A. J. (2010). Information Systems and Environmentally Sustainable Development:  Energy Informatics and New Directions for the IS Community. MIS Quarterly, 34(1), 23-38. Lee, A. S., & Baskerville, R. (2003). Generalizing Generalizability in Information Systems Research. Information Systems Research, 14(3), 221-243. Tsang, E. W. K., & Williams, J. N. (2012). Generalization and Induction: Misconceptions, Clarifications, and a Classification of Induction. MIS Quarterly, 36(3), 729-748. Yoo, Y., Henfridsson, O., & Lyytinen, K. (2010). The New Organizing Logic of Digital Innovation: An Agenda for Information Systems Research. Information Systems Research, 21(4), 724-735. Yoo, Y. (2010). Computing in Everyday Life: A Call for Research on Experiential Computing. MIS Quarterly, 34(2), 213-231. Merleau-Ponty, M. (1962). Phenomenology of Perception Routledge. Baldwin, C. Y., & Clark, K. B. (2000). Design Rules, Volume 1: The Power of Modularity. MIT Press. Weick, K. E. (1989). Theory Construction as Disciplined Imagination. Academy of Management Review, 14(4), 516-531. Hevner, A. R., March, S. T., Park, J., & Ram, S. (2004). Design Science in Information Systems Research. MIS Quarterly, 28(1), 75-105. Sætre, A. S., & van de Ven, A. H. (2021). Generating Theory by Abduction. Academy of Management Review, 46(4), 684-701. Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision under Risk. Econometrica, 47(2), 263-291. Farjoun, M. (2010). Beyond Dualism: Stability and Change As a Duality. Academy of Management Review, 35(2), 202-225. Recker, J., & Green, P. (2019). How do Individuals Interpret Multiple Conceptual Models? A Theory of Combined Ontological Completeness and Overlap. Journal of the Association for Information Systems, 20(8), 1210-1241. Jabbari, M., Recker, J., Green, P., & Werder, K. (2022). How Do Individuals Understand Multiple Conceptual Modeling Scripts? Journal of the Association for Information Systems, 23(4), 1037-1070. Cornelissen, J. P. (2017). Editor's Comments: Developing Propositions, a Process Model, or a Typology? Addressing the Challenges of Writing Theory Without a Boilerplate. Academy of Management Review, 42(1), 1-9. Recker, J., Lukyanenko, R., Jabbari, M., Samuel, B. M., & Castellanos, A. (2021). From Representation to Mediation: A New Agenda for Conceptual Modeling Research in a Digital World. MIS Quarterly, 45(1), 269-300. Haerem, T., Pentland, B. T., & Miller, K. (2015). Task Complexity: Extending a Core Concept. Academy of Management Review, 40(3), 446-460. Kallinikos, J., Aaltonen, A., & Marton, A. (2013). The Ambivalent Ontology of Digital Artifacts. MIS Quarterly, 37(2), 357-370. Ho, S. Y., Recker, J., Tan, C.-W., Vance, A., & Zhang, H. (2023). MISQ Special Issue on Registered Reports. MIS Quarterly, . Simon, H. A. (1990). Bounded Rationality. In J. Eatwell, M. Milgate, & P. Newman (Eds.), Utility and Probability (pp. 15-18). Palgrave Macmillan. James, W. (1890). The Principles of Psychology. Henry Holt and Company. Watson, H. J. (2009). Tutorial: Business Intelligence - Past, Present, and Future. Communications of the Association for Information Systems, 25(39), 487-510.  Baird, A., & Maruping, L. M. (2021). The Next Generation of Research on IS Use: A Theoretical Framework of Delegation to and from Agentic IS Artifacts. MIS Quarterly, 45(1), 315-341.

In this episode of the GreenBook Podcast, host Karen Lynch sits down with Martha Llobet, CEO of Q2Q Global and board member of the Association for Qualitative Research (AQR). Martha shares her journey from quantitative to qualitative research, highlighting the deeper insights qualitative offers and the importance of cultural interpretation in global markets. They discuss the role of AQR in promoting high standards, supporting younger researchers, and embracing AI while maintaining the essential human touch in research. Martha also shares her experiences in expanding her business and offers advice to aspiring female founders. Tune in for a thoughtful conversation on the evolving world of qualitative research and its global impact.You can reach out to Martha on LinkedIn. Many thanks to Martha for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.Mentioned in this episode:

While we often like to talk about research findings that shows us statistical significance in data and solid numbers we can lean on for treatment approaches… What about the kind of data that ISN'T objectively measured? The kind that shows us what patients or other clinicians experience think, or believe. I'm talking about qualitative research! Is qualitative research viewed as “less reputable” than quantitative research? What kind of valuable information can we pull from patient experiences, opinions, and views? Beatrice Manduchi PhD, MSc, BSc (SLP) is here to talk all about it in today's episode of the Swallow Your Pride podcast! Beatrice is a speech-language pathologist who went from clinician to researcher and is currently working as a postdoc fellow at MD Anderson Cancer Center. Beatrice specializes in dysphagia, particularly in head and neck cancer. Tune into this episode to take a break from numerical data and explore the world of qualitative research and its impact on dysphagia! Link to show notes: https://syppodcast.com/340 TIMESTAMPS: Qualitative Research Interest (00:03:20) Importance of Qualitative Methods (00:05:17) Qualitative Research vs. Quantitative Research (00:06:07) Impact of Qualitative Research on Dysphagia (00:09:37) Patient Perspectives in Research (00:10:51) Integrating Qualitative Research with Clinical Practice (00:12:14) Conducting Qualitative Research (00:15:02) Data Saturation in Qualitative Research (00:17:22) The Role of Frameworks in Qualitative Research (00:20:18) Passion for Patient-Centered Research (00:22:18) Understanding Bias in Interviews (00:23:16) Nuances of Interview Guides (00:24:18) Proactive vs. Reactive Therapies (00:26:11) Patient Comfort with Therapies (00:29:00) Streamlined Processes in Therapy (00:30:22) Patient Education Importance (00:32:52) Setting Diet Goals (00:33:56) Shared Decision-Making Challenges (00:38:01) Surprising Findings from the Study (00:39:17) Next Steps in Research (00:41:22) The post 340 – The Power of Qualitative Research in Speech and Language Pathology – Beatrice Manduchi PhD, MSc, BSc (SLP) appeared first on Swallow Your Pride Podcast.

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here.S9 EP51: Kathy (Guzmán) Galloway is the founder and CEO of The Clarity Wizard, a consultancy specializing in brand positioning. With over 20 years of experience in marketing, Kathy has worked with Fortune 500 companies and DTC brands, helping them refine their brand strategies and connect with consumers.Kathy is a firm believer in knowing your “Brand Fundamentals”— Positioning, Purpose, Mission, Values, and Identity — inside and out. Her Clarity Catalyst Workshop teaches brands how to get completely clear on what these are, and how to put them to use in the marketplace. She is a Master Teacher for SKU, the CPG Accelerator, and has shared her expertise to start up founders with 7-Eleven's Brands with Heart program and REI + Founded Outdoors' BIPOC accelerator. Guest's Links: Website: The Clarity WizardLinkedIn: Kathy (Guzmán) GallowayConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests Kunle Campbell - Host Kathy Galloway - Guest

Purpose and meaning, healing and growth, community and fellowship—these values have traditionally been found in church. Though they are leaving the pews in droves, young adults are still seeking these spiritual benefits. Based on five years of qualitative and quantitative research,Defiant Hope, Active Love offers practical recommendations for making faith communities more hospitable to the next generation. The editor of the book and lead researcher in the project joins me today to talk about his team's findings and where to go from here.Jeff Keuss is a professor of Christian ministry, theology, and culture at Seattle Pacific University, where he also previously served as director of the University Scholars Honors Program and associate dean of graduate studies for the seminary. Follow-up Resources:Defiant Hope, Active Love: What Young Adults Are Seeking in Places of Work, Faith, and Community, edited by Jeff KeussPivot NW Research, where you can find more about the study, the book, and additional resources.“In Search of a Full Life: A Practical and Spiritual Guide,” podcast episode via Church Life Today“Rethinking Work, with Paul Blaschko,” podcast episode via Church Life Today“Becoming the Adult in the Room, with Sarah Pelrine,” podcast episode via Church Life Today“Nationwide Study on Faith and Relationship, with J.P. De Gance,” podcast episode via Church Life TodayChurch Life Today is a partnership between the McGrath Institute for Church Life at the University of Notre Dame and OSV Podcasts from Our Sunday Visitor. Discover more ways to live, learn, and love your Catholic faith at osvpodcasts.com. Sharing stories, starting conversations.

Drew and Joe discuss the differences between doing quant and qual research.  They'll talk about what might fall into each category, and when you might use quant or qual research to answer a given research question.Send us a Text Message.Support the Show.Send your questions to InsideUXR@gmail.comVisit us on Linkedin, Facebook, Instagram, X (Twitter) or our website, at www.insideUXR.comCredits:Art by Kamran HanifTheme music by NearbysoundVoiceover by Anna V

Join us to learn how NVivo 15 with AI was developed with David Rupert, Senior Product Manager of NVivo at Lumivero. One of the key takeaways is the critical role of understanding customer problems by using qualitative research in product management. This involves not just managing tech debt but also evaluating new technologies like AI. Forming advisory boards and conducting surveys are some of the methods the product team used to gauge customer attitudes and expectations when developing NVivo 15.

LowCarbUSA co-founders Doug Reynolds and Pam Devine recently sat down with Dr. Erin Bellamy, a ketogenic specialist and metabolic health practitioner, for an illuminating podcast episode. Dr. Bellamy, who holds a PhD in Psychology from the University of East London and an MSc in psychiatric research from King's College London, brings a wealth of experience in using ketogenic metabolic therapy to improve mental health. A Journey into Ketogenic Diets and Mental Health Dr. Bellamy began the conversation by sharing her journey into the field of ketogenic diets and mental health. Her interest was sparked during her time working in psychiatric inpatient units, where she noticed a connection between diet and mental well-being. "I always had an interest in nutrition and diets," she explained, recounting her early research on eating disorders and her personal struggles with weight. Her curiosity led her to explore the impact of low carbohydrate diets on type 2 diabetes and subsequently on mental health. She recalled discovering a 1965 study on the ketogenic diet and schizophrenia, which demonstrated significant improvements in patients' symptoms. This study ignited her passion for investigating the potential of ketogenic diets to support mental health, ultimately leading to her PhD research. Pam highlighted the burgeoning interest in this field and the importance of collaboration among researchers and practitioners. Erin echoed this sentiment, expressing her excitement about the growing momentum in the field of metabolic psychiatry. "It's mind-boggling to me that we are actually building a little bit of momentum," she said. "We might actually get somewhere." The Foundational Role of Nutrition Throughout the interview, Erin emphasized the foundational role of nutrition in mental health. She likened metabolic health to a pyramid, with stable blood sugar levels, good sleep, and strong social connections forming the base. "You need a strong, healthy foundation," she stressed. Only after solidifying this foundation should individuals consider other interventions, such as hormonal testing or specialized therapies. One of the most impactful insights she shared was the transformative effect of nutritional ketosis on mental resilience. "Once you have somebody on a ketogenic diet for a while, they start to feel that kind of Zen feeling and sense of calm," she observed. This newfound stability enables individuals to effectively utilize cognitive behavioral therapy and other therapeutic tools. "It seems like through nutritional ketosis, people seem to have a bit more buffer space," she added. Erin's approach underscores the importance of addressing the root causes of mental health conditions. Her work demonstrates the potential of ketogenic diets to not only improve physical health but also to provide a foundation for mental well-being. As the field of metabolic psychiatry continues to grow, her insights offer a promising perspective on the integration of nutrition and mental health. Pam shared an anecdote highlighting the profound impact of metabolic health on anxiety. She recounted a story about someone who had a severe fear of bees, which subsided once they achieved metabolic health through ketosis. This led to a deeper discussion about the physiological and hormonal changes brought about by ketosis. "The really cool thing about ketones is they have lots of different roles," Erin explained. "One of them is their anti-inflammatory properties, and another is that they are anxiolytic, meaning they reduce anxiety in the body." Qualitative Research on Ketogenic Therapy for Depression Erin also discussed her recent research, which focuses on the qualitative experiences of individuals using ketogenic metabolic therapy for depression. Her study revealed that those with higher levels of depressive symptoms found it easier to adhere to the ketogenic diet and reported significant improvements in self-esteem, motivation, and overall outlook on life. "One participant said he had a renewed sense of meaning and purpose in life," she shared, highlighting the transformative potential of the diet. Doug noted the importance of these personal stories in convincing others to try ketogenic metabolic therapy, recounting a Symposium for Metabolic Health held in Boca Raton back in 2020 when Christopher Palmer MD, a Harvard psychiatrist, delivered a powerful presentation where he described a case of a patient with schizophrenia.  Palmer went into great detail explaining how traumatic the person's life was beforehand, and then told the story of how the patient used a ketogenic diet to effectively put his schizophrenia into remission. “No meds, functioning as a regular person in society,” Doug recounted. “And I'm even choking up now with that," he said. "It was amazing. And everybody in attendance just sat there and looked at each other. I think everybody had a lump in their throat. I had to kick off the Q&A session after that, and I couldn't speak." Doug continued, "What you're doing, Erin, relating all of these other anecdotes and these people's experiences, I think that's what's going to convince people that this is something that's worth trying much more than somebody giving them the physiology of it behind it – This is how different your life can be. I think that's huge." The Importance of Proper Medical Supervision Erin concluded by emphasizing the importance of proper medical supervision for individuals on psychiatric medications who wish to try the ketogenic diet. She advised working closely with a knowledgeable professional to ensure safe medication adjustments and overall well-being. Accreditation and Ethical Standards of The SMHP In the podcast, Erin emphasized the value of her accreditation as a Metabolic Health Practitioner (MHP) through the Society of Metabolic Health Practitioners (The SMHP™). She noted that prior to The SMHP, there was no international consensus on guidelines for therapeutic carbohydrate restriction or ethics in the field. She stressed the importance of having a governing body like The SMHP that works to establish clinical guidelines, ethics, and scope of practice. This helps ensure MHPs are providing safe and beneficial care to clients. She appreciates being part of a like-minded group of practitioners who have access to science backed information from a trusted organization.  As a chartered psychologist, under the jurisdiction of the British Psychological Society, she is governed by ethical standards through her professional body. She sees The SMHP membership as complementing this, allowing her metabolic health work to be backed by a trusted society.  Access the full podcast interview here. 9th Annual San Diego Symposium for Metabolic Health The 9th Annual San Diego Symposium for Metabolic Health will be held August 15-18. Don't miss this opportunity to gain invaluable knowledge and interact with leading experts in metabolic health. This year's symposium will feature a full day, Thursday, August 15th, dedicated to exploring the connection between mental health and metabolic disease. Learn more and register here.

For episode 163, Elia Ayoub is joined by University of Bath researcher and repeated guest Dr. Aurelien Mondon to talk about the populist hype in the context of the gains by the Far Right in a number of Western countries. We spoke about the EU elections as well as the upcoming UK, France and US elections, asking the question: is the media covering the Far Right responsibly? (spoiler alert: no) Dr. Mondon is a senior lecturer in Politics, Languages & International Studies at the Centre for Qualitative Research and co-convenor of the Reactionary Politics Research Network. The best way to support The Fire These Times is to become a member of our Patreon. For only 5$ a month (and less if you pay yearly) you get perks such as early access, exclusive episodes, an invitation to our monthly hangout, upcoming book clubs, and more. You can also help a lot by leaving a review wherever you listen to podcasts. Credits: Host(s): ⁠⁠Elia J. Ayoub⁠ Guest(s): Aurelien Mondon Music: ⁠⁠⁠Rap and Revenge⁠⁠⁠ Sound editor: Liam Evans Episode designer: ⁠⁠Elia J. Ayoub⁠⁠ Team profile pics: ⁠⁠Molly Crabapple⁠ Original TFTT design: ⁠⁠Wenyi Geng⁠⁠ TFTT Transcripts: ⁠⁠Antidotezine⁠

Join us for an enlightening conversation with Dr. Maricela Velasquez, a distinguished Sociology lecturer from California State University, Dominguez Hills. Dr. Velasquez takes us through her academic journey across continents and how these experiences have honed her critical and intersectional approach to research. We delve into her exploration of race, class, gender, structural bias, and systemic racism, emphasizing the qualitative methods she employs to capture the richness of human experiences. From interviews and observations to the subtle power of nonverbal communication, Dr. Velasquez provides a comprehensive look at the tools that shape her groundbreaking work.

Select Series: In this special Select episode, we'll delve into "Start a Rebellion with Your One of a Kind Message" with Michelle Mazur. Originally aired as Episode 67 of Guts, Grit & Great Business® on June 1, 2021, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. With Michelle Mazur, CEO of Communication Rebel, Brand Message Coach, host of the Rebel Uprising Podcast, and author of "3-Word Rebellion: Create a One-of-a-Kind Message that Grows your Business into a Movement." Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion and featured in Fast Company, Entrepreneur, and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. Join us for this conversation where we talk about how MIchelle's interest and expertise around language and messaging developed, facing your fears, and what it really takes to reach "the pinnacle" in our work and develop mastery of a topic. Michelle also shares about how her work developed first as a side-hustle, how she told her boss she was quitting, and we dive into the topic of influence. Michelle is outspoken about "bro-marketing" and shares why certain strategies work, how not everyone recognizes the formulaic approaches often being pushed in the marketplace that rely on scarcity, authority, reciprocity, social proof, etc. and how to create conversations that make people think and give them agency to make decisions that are right for them. If you are looking to create more influence through your work, but do it in a way that aligns with your values and draws in the right clients, you don't want to miss this episode! Find out more at www.legalwebsitewarrior.com/podcast/michelle-mazur

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Daniel Scharff in this episode of Startup CPG Podcast as he delves into the intricacies of consumer research methodologies with Sara Schor, principal of Schor Insights & Strategy, a specialized boutique agency focused on consumer insights and brand strategy. From qualitative to quantitative approaches, they explore the art of crafting effective discussion guides and surveys to extract actionable insights. Sara shares riveting anecdotes, showcasing the profound impact of small yet powerful insights.Discover how understanding consumer behavior drives strategic brand development. Learn from Sara's flexible collaboration approach, tailored to diverse budget constraints, and her unwavering focus on meaningful outcomes over rigid structures.Don't miss this invaluable tips on leveraging qualitative research techniques to reshape brand identities and unlock growth opportunities.Tune in now!Listen in as Sara shares about:Qualitative Research vs Quantitative ResearchChoosing the Right MethodologySample Size and Statistical SignificanceQualitative Research Design and Objective SettingDifferent Qualitative MethodologiesChallenges of Focus GroupsCost-effective RecruitmentAided vs. Unaided QuestionsConsumer Insights and Brand StrategyCost and CollaborationEpisode Links:Schor Insights & Strategy's WebsiteSara's LinkedInSara's Email: sara@schorinsights.comDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This week, we are talking to Darby Steiger, Director of Qualitative Research and Survey Design at SSRS. Darby tells us about her Jewish upbringing, how she landed in Cleveland and how it's become increasingly difficult to get people to participate in surveys. We recorded this conversation with Darby Steiger at Bnai Jeshurun Congregation in Pepper Pike.

Join us on HCD's Mindset podcast for a captivating conversation with Tom Rich, a distinguished figure in the field of qualitative research. With over two decades of experience and a background in brand management, Tom offers invaluable insights into the intricate world of consumer behavior and market research. Discover how Tom's innovative approach blends creativity, strategy, and pragmatism to uncover the hidden truths behind consumer preferences. Don't miss this enlightening episode filled with practical wisdom and thought-provoking perspectives. Tune in now!  https://www.linkedin.com/in/thomasmrich/   https://thomasmrich.com/    #QualitativeResearch #MarketResearch #ConsumerBehavior #BrandManagement #Strategy #Pragmatism #Podcast #HCDPodcast #Mindset #Insights #TomRich #MichelleNiedziela  Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.    HCD Research Website: https://www.hcdi.net/    MindSet Website Page: https://www.hcdi.net/mindset-series   Our Socials    YouTube - @HCDResearchInc.    LinkedIn - @HCDResearch    Twitter - @HCDNeuroscience @HCDResearchInc    Facebook - @HCDResearch    Instagram - @HCDResearch       MindSet is excited to have each and every one of you join our curious conversations!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

Episode #304. Your friends, family, and partner are helping you live longer. Why? And how? Discover the true importance of relationships in this conversation with clinical psychologist and scientist Professor Marc Schulz. In this episode, you'll learn about how and why relationships are one of the key factors for health and longevity. Professor Schulz breaks down the key results from the Harvard Study of Adult Development, a study that has been running since 1938, and how you can apply these findings to your life. We cover topics including social fitness, income disparity and longevity, how relationships are formed, the importance of intimacy and vulnerability, and how to improve your health by interacting with strangers. Specifically, we discuss: Intro (00:00) Background of Marc Schulz (00:50) The Significance of Qualitative Research in Psychology (04:50) Introduction to the Harvard Study of Adult Development: A Groundbreaking Inquiry into Human Flourishing (11:30) How do You Know if You're Flourishing in Life? (18:56) Key Findings of the Harvard Study of Adult Development (24:19) How Relationships Are Connected with Happiness and Longevity (30:51) Are Good Relationships Linked to Longer Life? (40:15) Importance of Communication and Cultivating Relationships (51:40) Impact of Major Transitions to Social Relationships (1:02:13) Engaging in Social Activities to Improve Social Fitness (1:08:25) How Happiness Has Changed with Technology (1:19:13) Maintaining Connections with Family (1:26:42) Engaging with Strangers: Tips for Starting Conversations (1:30:08) Addressing the Childhood Phrase "Stranger Danger" (1:38:59) Defining Relationships in Different Stages of Life (1:41:29) Growth in Relationship with Oneself vs. Social Relationships (1:52:35) Looking at Human Flourishing at a National Level (1:57:20) Takeaways: Future of Harvard Study of Adult Development (2:03:10) Outro (2:06:51) Discover more of Professor Marc Schulz's work at https://www.brynmawr.edu/inside/people/marc-schulz. Sponsors: If you want to improve your health, you need to measure where you're currently at. InsideTracker analyses up to 48 blood biomarkers including ApoB, LDL, HDL, A1C, and more before giving you advice to optimise your health. Get a 20% discount on your first order at insidetracker.com/simon. Stay hydrated with LMNT - a meaningful dose of electrolytes in a science-backed ratio. Receive a free LMNT sample pack with any order when you purchase via drinklmnt.com/simon. Eimele Essential 8 is a comprehensive multivitamin that is scientifically formulated to complement your plant-rich diet, increase and sustain your energy, support the immune system, as well as heart and brain health. Head to Eimele.com and use code SIMON at checkout for 10% off your first order. Consider 38TERA's DMN-01 prebiotic supplement a daily multivitamin for your gut. Formulated by yours truly and gastroenterologist Dr Will Bulsiewicz. Use code THEPROOF for a discount at checkout.  Whoop, the most advanced fitness and health wearable available. Your personalised fitness and health coach to recover faster, sleep better, and train smarter. Claim your first month free on join.whoop.com/simon. Want to support the show? The best way to support the show is to use the products and services offered by our sponsors. To check them out, and enjoy great savings, visit theproof.com/friends. You can also show your support by leaving a review on the Apple Podcast app and/or sharing your favourite episodes with your friends and family. Simon Hill, MSc, BSc (Hons) Creator of theproof.com and host of The Proof with Simon Hill Author of The Proof is in the Plants Watch the episodes on YouTube or listen on Apple/Spotify Connect with me on Instagram, Twitter, and Facebook Nourish your gut with my Plant-Based Ferments Guide Download my complimentary Two-Week Meal Plan and high protein Plant Performance recipe book

In this episode of The Truth in This Art podcast, host Rob Lee interviews Dr. David O. Fakunle, a Baltimore native and self-described mercenary for change. They discuss the power of storytelling in addressing issues of race and mental health, Dr. Fakunle's personal journey, and the importance of authenticity in storytelling.